MARCUS CORP
DEF 14A, 1998-08-28
HOTELS & MOTELS
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                              (Amendment No. ____)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[  ]     Preliminary Proxy Statement
[  ]     Confidential,  for Use of the Commission  Only (as permitted by Rule
         14a-6(e)(2))
[X]      Definitive  Proxy Statement
[ ]      Definitive  Additional
         Materials
[ ]      Soliciting Material Pursuant to ss. 240.14a-11(c) or ss.
         240.14a-12

                             THE MARCUS CORPORATION
                (Name of Registrant as Specified in its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

               Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)   Title of each class of securities to which transaction applies:

     2)   Aggregate number of securities to which transaction applies:

     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

     4)   Proposed maximum aggregate value of transaction:

     5)   Total fee paid:

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:

     2)   Form, Schedule or Registration Statement No.:

     3)   Filing Party:

     4)   Date Filed:


<PAGE>




                             THE MARCUS CORPORATION

                                     [LOGO]


                      250 East Wisconsin Avenue, Suite 1700
                         Milwaukee, Wisconsin 53202-4220
                      -------------------------------------
                  NOTICE OF 1998 ANNUAL MEETING OF SHAREHOLDERS
                          To Be Held September 28, 1998
                      -------------------------------------


To the Shareholders of 
      THE MARCUS CORPORATION:

       NOTICE IS HEREBY GIVEN THAT the 1998 Annual  Meeting of  Shareholders  of
THE MARCUS CORPORATION  ("Company") will be held on Monday,  September 28, 1998,
at 10:00 A.M.,  local time, at The Midwest  Express  Center,  400 West Wisconsin
Avenue, Milwaukee, Wisconsin, for the following purposes:

       1.     To elect seven directors for the ensuing year.

       2.     To consider and act upon any other  business which may be properly
              brought before the meeting or any adjournment thereof.

       Only holders of record of the Common Stock and Class B Common Stock as of
the close of business  on August 7, 1998,  will be entitled to notice of, and to
vote at, the  meeting  and any  adjournment  thereof.  Shareholders  may vote in
person or by proxy. The holders of Common Stock will be entitled to one vote per
share and the holders of Class B Common  Stock will be entitled to ten votes per
share on each matter submitted for shareholder consideration.

       Shareholders are cordially invited to attend the meeting in person. A map
has been  provided on the  following  page to assist you in locating the Midwest
Express  Center.  Even if you  expect to attend the  meeting in person,  to help
ensure your vote is represented at the meeting, please complete,  sign, date and
return in the enclosed postage paid return envelope the accompanying proxy which
is being  solicited by the Board of Directors.  You may revoke your proxy at any
time before it is actually  voted by notice in writing to the  undersigned or by
voting in person at the meeting.

       Accompanying this Notice of 1998 Annual Meeting of Shareholders is a form
of proxy and Proxy Statement.

                                           On Behalf of the Board of Directors



                                             /s/ Thomas F. Kissinger
                                           Thomas F. Kissinger
                                           General Counsel and Secretary

Milwaukee, Wisconsin
August 28, 1998



<PAGE>



The Marcus Corporation                               Midwest Express Center
1998 Annual Meeting                                 400 W. Wisconsin Avenue
September 28, 1998                                     Milwaukee, Wisconsin
                                                                 Ballroom D





                                  [Map Omitted]





       Free parking is available for  shareholders at the Milwaukee  Hilton (509
W. Wisconsin Avenue) on a first-come, first-served basis. Enter the parking ramp
just south of the Hilton on 5th Street. Please see map for other nearby parking.

       Shareholders  may enter the Midwest  Express Center at the main entrance,
or at the entrance located at the corner of 4th and Wells Streets.


<PAGE>



                             THE MARCUS CORPORATION
                                     [LOGO]

                           --------------------------

                                 PROXY STATEMENT

                           --------------------------

                                       For
                       1998 Annual Meeting of Shareholders
                          To be Held September 28, 1998

       This Proxy Statement and  accompanying  form of proxy are being furnished
to the shareholders of THE MARCUS CORPORATION  ("Company") beginning on or about
August 28, 1998, in connection with the  solicitation of proxies by the Board of
Directors of the Company  ("Board") for use at the Company's 1998 Annual Meeting
of Shareholders to be held on Monday,  September 28, 1998, at 10:00 A.M.,  local
time, at The Midwest  Express  Center,  400 West  Wisconsin  Avenue,  Milwaukee,
Wisconsin,  and at any adjournment thereof  (collectively,  "Meeting"),  for the
purposes set forth in the attached Notice of 1998 Annual Meeting of Shareholders
and as described herein.

       Execution  of a proxy  given in response  to this  solicitation  will not
affect a  shareholder's  right to  attend  the  Meeting  and to vote in  person.
Presence  at the  Meeting  of a  shareholder  who has signed a proxy does not in
itself revoke a proxy. Any shareholder  giving a proxy may revoke it at any time
before it is exercised by giving notice  thereof to the  Company's  Secretary in
writing, by notifying the appropriate  personnel at the Meeting in writing or by
voting in person at the Meeting.  Unless so revoked,  the shares  represented by
proxies  received by the Board will be voted at the Meeting in  accordance  with
the  instructions  thereon.  If no instructions  are specified on the proxy, the
votes  represented  thereby  will be voted (i) FOR the  Board's  seven  director
nominees set forth below and (ii) on such other  shareholder  matters  which may
properly  come before the Meeting in  accordance  with the best  judgment of the
persons named as proxies.

       Only  holders of record of shares of Common Stock  ("Common  Shares") and
Class B Common Stock ("Class B Shares") as of the close of business on August 7,
1998  ("Record  Date"),  are entitled to vote at the  Meeting.  As of the Record
Date, the Company had outstanding and entitled to vote 18,517,345  Common Shares
and  12,672,168  Class B Shares.  The record holder of each  outstanding  Common
Share on the Record Date is entitled to one vote per share and the record holder
of each  outstanding  Class B Share on the Record  Date is entitled to ten votes
per share on each matter submitted for shareholder consideration at the Meeting.
The  holders  of  Common  Shares  and the  holders  of Class B Shares  will vote
together as a single class on all matters  subject to shareholder  consideration
at the Meeting.  The total number of votes  represented  by  outstanding  Common
Shares and Class B Shares as of the Record Date was  145,239,025,  consisting of
18,517,345 votes represented by outstanding  Common Shares and 126,721,680 votes
represented by outstanding Class B Shares.




<PAGE>



                              ELECTION OF DIRECTORS

       At the Meeting, the Company's  shareholders will elect seven directors of
the Company,  constituting  the entire Board, to hold office until the Company's
1999  annual  meeting  of  shareholders  and  until  their  successors  are duly
qualified  and elected.  If, prior to the Meeting,  any of the Board's  nominees
should  for  any  reason  become  unable  to  serve  as a  director,  the  votes
represented by proxies granting  authority to vote for all of the nominees named
below,  or which do not  contain  any  instructions,  will be voted for  another
replacement  nominee selected by the Board.  Under Wisconsin law,  directors are
elected by a plurality  of the votes cast by the shares  entitled to vote in the
election, assuming a quorum is present. For this purpose, "plurality" means that
the individuals  receiving the largest number of votes are elected as directors,
up to the maximum  number of directors to be chosen at the election.  Therefore,
any  shares  which  are not  voted on this  matter at the  Meeting,  whether  by
abstention,  broker nonvote or otherwise, will have no effect on the election of
directors at the Meeting.

       All of the nominees are shareholder-elected  directors of the Company and
have  served  continuously  as  directors  since  the  indicated  date of  their
election.  The names of the nominees,  together with certain  information  about
each of them as of the Record Date, are set forth below.





<TABLE>
<CAPTION>
                                                                                                                           Director
Name                                Current Principal Occupation                                                   Age       Since
- -----------------------------------------------------------------------------------------------------------------------------------

<S>                                 <C>                                                                            <C>        <C> 
Stephen H. Marcus                   Chairman of the Board, President and Chief Executive Officer                   63         1969
                                    of the Company(1)(2)(3)

Diane Marcus Gershowitz             Real estate management and investments(1)(3)                                   59         1985

Daniel F. McKeithan, Jr.            President and Chief Executive Officer of Tamarack Petroleum                    62         1985
                                    (operator of oil and gas wells) and President and Chief
                                    Executive Officer of Active Investor Management, Inc.
                                    (operator of oil and gas wells)(4)

Allan H. Selig                      Commissioner of Major League Baseball and President and                        63         1995
                                    Chief Executive Officer of Selig Executive Leasing Co., Inc.
                                    (automobile leasing agency)(5)

Timothy E. Hoeksema                 President of Midwest Express Airlines, Inc. (commercial                        51         1995
                                    airline carrier)

Bruce J. Olson                      Group Vice President of the Company(2)                                         48         1996

Philip L. Milstein                  President and Chief Executive Officer of Emigrant Savings                      48         1996
                                    Bank (savings bank) and President and Executive Vice
                                    President of Milford Management Corp. (real estate
                                    development and management)



<PAGE>



- -----------------

(1)      Diane Marcus Gershowitz and Stephen H. Marcus are brother and sister.

(2)      Since the Company  operates  as a holding  company  through  subsidiary
         corporations, Stephen H. Marcus and Bruce J. Olson are also officers of
         certain of the Company's principal operating subsidiaries.

(3)      As a result of their beneficial  ownership of Common Shares and Class B
         Shares,  Stephen H. Marcus and/or Diane Marcus Gershowitz may be deemed
         to  control,  or share in the  control  of,  the  Company.  See  "Stock
         Ownership of Management and Others."

(4)      Daniel  F.  McKeithan,  Jr.  is  a  director  of  Firstar  Corporation,
         Wisconsin  Gas  Company  and  WICOR,  Inc.  and  is a  trustee  of  The
         Northwestern Mutual Life Insurance Company ("NML").
         NML is also one of the Company's principal lenders.

(5)      Allan H. Selig is a director of Oil-Dri Corporation of America and
         Robert W. Baird & Co., Incorporated.
</TABLE>


                    The Board has an Audit Committee whose principal function is
to recommend  annually a firm of  independent  certified  public  accountants to
serve as the Company's auditor, to meet with and review reports of the Company's
auditor  and to  recommend  to the Board  such  actions  within the scope of its
authority as it deems  appropriate.  The Audit  Committee  consists  entirely of
independent  directors.  During fiscal 1998,  the Audit  Committee  consisted of
Daniel F. McKeithan, Jr. (Chairman), Philip L. Milstein and Ulice Payne, Jr. The
Audit Committee met one time in fiscal 1998.

                  The Board has a Compensation  and Nominating  Committee  whose
principal  function is to recommend for approval to the Board the  compensation,
bonuses and benefits of officers and other key  employees of the Company and its
subsidiaries  and to administer  the Company's 1995 Equity  Incentive  Plan. See
"Executive  Compensation  -- Stock  Options." The  Compensation  and  Nominating
Committee  is also  vested  with  authority  to  consider  and  nominate  future
directors of the Company.  Shareholders entitled to vote at the Meeting who wish
to propose  director  nominees for  consideration at the Meeting may do so under
the Company's  By-laws only by giving written notice of an intent to make such a
nomination  to the  Secretary of the Company not less than 15 days in advance of
the Meeting.  Such notice must specify,  among other things, the nominee's name,
biographical data and qualifications.  The Compensation and Nominating Committee
consists of entirely independent directors. During fiscal 1998, the Compensation
and Nominating Committee consisted of Timothy E. Hoeksema (Chairman),  Daniel F.
McKeithan, Jr. and Allan H. Selig. The Compensation and Nominating Committee met
two times in fiscal 1998.  See  "Executive  Compensation  -- Report on Executive
Compensation."

                  During the  Company's  1998 fiscal year,  five meetings of the
Board were held.  No  director  attended  fewer than 75% of the  meetings of the
Board and committees thereof on which he or she served held during fiscal 1998.





<PAGE>



                    STOCK OWNERSHIP OF MANAGEMENT AND OTHERS

                  The following  table sets forth  information  as of the Record
Date as to the Common Shares and Class B Shares  beneficially  owned by (i) each
director  of the  Company;  (ii) each  executive  officer  named in the  Summary
Compensation  Table set forth below  under  "Executive  Compensation  -- Summary
Compensation;"  (iii) all directors and named executive  officers of the Company
as a group;  and (iv) all other  persons or entities  known by the Company to be
the  beneficial  owner  of  more  than  5% of  either  class  of  the  Company's
outstanding capital stock. A row for Class B Share ownership is not included for
individuals or entities who do not beneficially  own any Class B Shares.  All of
the share  amounts set forth below have been  adjusted to reflect the  Company's
three-for-two  stock split  effected  on December 5, 1997,  in the form of a 50%
dividend on both of its Common Shares and Class B Shares.

<TABLE>
<CAPTION>
                                                                                          Total Share            Percentage of
                                         Sole Voting            Shared Voting            Ownership and             Aggregate
Name of Individual or                  and Investment           and Investment           Percentage of              Voting
Group/Class of Stock                       Power(1)                Power(1)                 Class(1)                Power(1)
- ------------------------------------------------------------------------------------------------------------------------------------

                                                                Directors and Named Executive Officers

<S>                                       <C>                     <C>                    <C>                           <C>
Stephen H. Marcus(2)
 Common Shares                               79,271(3)              150,546                229,817(3)
                                                                                            (1.2%)                     30.0%

 Class B Shares                           2,700,558               1,622,832              4,323,390
                                                                                           (34.0%)

Diane Marcus Gershowitz(2)

 Common Shares                               81,645(4)                  150                 81,795(4)
                                                                                               *                       20.4%

 Class B Shares                           1,983,955                 959,708              2,943,663
                                                                                           (23.1%)

Daniel F. McKeithan, Jr.

 Common Shares                                7,625(4)                  -0-                  7,625(4)
                                                                                               *                          *

Allan H. Selig

 Common Shares                                5,600(4)                  -0-                  5,600(4)
                                                                                               *                          *

Timothy E. Hoeksema

 Common Shares                                5,375(4)                   -0-                 5,375(4)
                                                                                               *

Philip L. Milstein

 Common Shares                               28,615(4)(5)                -0-                28,615(4)(5)
                                                                                               *                          *

 Class B Shares                              39,601                   62,055               101,656
                                                                                               *


<PAGE>



Bruce J. Olson

 Common Shares                               93,454(3)(6)             32,760               126,214(3)(6)
                                                                                                 *                        *

H. Fred Delmenhorst

 Common Shares                               34,446(3)(6)              5,043                39,489(3)(6)
                                                                                                 *                        *

Thomas F. Kissinger
  
 Common Shares                               17,772(3)(6)                -0-                17,772(3)(6)
                                                                                                 *                        *

Douglas A. Neis

 Common Shares                               24,946(3)(6)              6,417                31,363(3)(6)
                                                                                                 *                        *

All continuing directors and named
executive officers as a group (10
persons)(7)

 Common Shares(8)                           378,749(3)               194,916               573,665(3)
                                                                                            (3.1%)                     46.8%

 Class B Shares                           4,724,114                2,005,616             6,729,730
                                                                                           (52.9%)

                    Other Five Percent Shareholders

Ben Marcus(2)

 Common Shares                                1,053                  305,088               306,141
                                                                                            (1.7%)                     32.1%

 Class B Shares                                -0-                 4,622,379             4,622,379
                                                                                           (36.3%)

Neuberger & Berman, LLC(9)

  Common Shares(10)                         875,448                  589,549             1,464,997
                                                                                            (7.9%)                       *

Private Capital Management, Inc.(11)

  Common Shares(12)                            -0-                 2,393,839             2,393,839
                                                                                           (12.9%)                       *





<PAGE>





Vanguard Explorer Fund, Inc.(13)

  Common Shares(14)                         967,300                      -0-               967,300
                                                                                            (5.2%)                       *

- ------------------

   * Less than 1%.

(1)      There are  included  in some  cases  shares  over which a person has or
         shares voting power and/or  investment  power,  as to which  beneficial
         ownership may be disclaimed.  The number of Class B Shares (included in
         the beneficial  ownership  figures detailed above) set forth after each
         of the following  individuals  has also been included in the beneficial
         ownership of at least one other director:  Stephen H. Marcus  (638,979)
         and Diane Marcus Gershowitz  (638,979).  The outstanding Class B Shares
         are  convertible on a  share-for-share  basis into Common Shares at any
         time at the discretion of each holder. As a result, a holder of Class B
         Shares is deemed to beneficially  own an equal number of Common Shares.
         However,  in order to avoid  overstatement of the aggregate  beneficial
         ownership of both classes of the Company's  outstanding  capital stock,
         the Common  Shares  listed in the table do not  include  Common  Shares
         which  may be  acquired  upon the  conversion  of  outstanding  Class B
         Shares.   Similarly,   the  percentage  of  outstanding  Common  Shares
         beneficially  owned is  determined  with respect to the total number of
         outstanding Common Shares,  excluding Common Shares which may be issued
         upon conversion of outstanding Class B Shares.

(2)      The  address of Stephen H.  Marcus,  Diane  Marcus  Gershowitz  and Ben
         Marcus  is c/o  250  East  Wisconsin  Avenue,  Suite  1700,  Milwaukee,
         Wisconsin 53202-4220.

(3)      Includes 2,776,  2,503,  1,510,  496 and 908 Common Shares held for the
         respective  accounts  of Stephen H.  Marcus,  Bruce J.  Olson,  H. Fred
         Delmenhorst, Thomas F. Kissinger and Douglas A. Neis and all continuing
         directors  and named  executive  officers  as a group in the  Company's
         Pension Plus Plan as of May 29, 1998, the latest  practicable  date for
         which such data is available.  See "Executive  Compensation  -- Summary
         Compensation Information."

(4)      Includes  5,375 Common Shares  subject to  acquisition by each of Diane
         Marcus Gershowitz, Daniel F. McKeithan, Jr., Allan H. Selig and Timothy
         E. Hoeksema and 2,750 Common Shares subject to acquisition by Philip L.
         Milstein  pursuant to the exercise of vested stock  options held on the
         Record Date  pursuant to the 1994  Nonemployee  Director  Stock  Option
         Plan. See "Director Compensation."

(5)      Total does not include  5,625  Common  Shares in the AB Elbaum Trust in
         which Mr.  Milstein is  co-trustee  and 8,100 Common Shares held by Mr.
         Milstein's  children,  as to which Mr.  Milstein  disclaims  beneficial
         ownership.

(6)      Includes  55,875,  24,338,  17,025 and 24,038 Common Shares  subject to
         acquisition by Bruce J. Olson, H. Fred Delmenhorst, Thomas F. Kissinger
         and Douglas A. Neis, respectively, pursuant
</TABLE>


<PAGE>



       to the exercise of vested stock  options held on the Record Date pursuant
       to the 1987  Stock  Option  Plan  and 1995  Equity  Incentive  Plan.  See
       "Executive Compensation -- Stock Options."

         (7)      In determining  the aggregate  beneficial  ownership of Common
                  Shares and Class B Shares  for all  continuing  directors  and
                  named  executive  officers  as  a  group,   shares  which  are
                  beneficially  owned by more than one  director or officer have
                  been counted only once to avoid overstatement.

(8)      Includes  143,026 Common Shares subject to acquisition  pursuant to the
         exercise of vested stock options held by named  executive  officers and
         continuing  nonemployee  directors  of the  Company on the Record  Date
         pursuant to the 1987 Stock Option Plan, 1995 Equity  Incentive Plan and
         the  1994  Nonemployee  Director  Stock  Option  Plan.  See  "Executive
         Compensation--Stock Options."

(9)      The address of Neuberger & Berman,  LLC ("N&B") is 605 Third Avenue,
         New York, New York 10158-3698.

(10)     Other than share ownership percentage information,  the information set
         forth is as of February  12,  1998,  as reported by N&B in its Schedule
         13G filed with the SEC and the Company. According to such Schedule 13G,
         principals  of N&B  own  87,525  shares  and N&B  disclaims  beneficial
         ownership of these shares which were  purchased with the personal funds
         of the N&B principals.

(11)     The address of Private Capital Management, Inc. ("PCM") is 3003 Tamiami
         Trail North, Naples, Florida 33940.

(12)     Other than share ownership percentage information,  the information set
         forth is as of February  18,  1998,  as reported by PCM in its Schedule
         13G filed with the SEC and the Company.

(13)     The address of Vanguard Explorer Fund, Inc. ("Vanguard") is P.O. Box 
         2600, Valley Forge, Pennsylvania  19482-2600.

(14)     Other than share ownership percentage information,  the information set
         forth is as of  February  9,  1998,  as  reported  by  Vanguard  in its
         Schedule 13G/A filed with the SEC and the Company.


                             EXECUTIVE COMPENSATION

Report on Executive Compensation

       The Company  strives to provide fair and competitive  compensation  which
rewards  corporate and  individual  performance  and helps  attract,  retain and
motivate highly qualified  individuals who contribute to the Company's long-term
growth and success.  One of the Company's  guiding  philosophies is to encourage
its  executives  and  other  employees  to take  appropriate  market  responsive
risk-taking actions which facilitate the growth and success of the Company.  The
Company's  compensation  policies  attempt to encourage the continuation of this
entrepreneurial spirit.

       The Compensation and Nominating  Committee of the Board  ("Committee") is
responsible  for evaluating and  determining  the  compensation of the Company's
executive  officers,  including the Company's Chief Executive Officer Stephen H.
Marcus,  in  accordance  with  the  foregoing  philosophies  and  policies.  The
Committee is composed entirely of independent, nonemployee directors. Executive




<PAGE>



officer  compensation  consists of base  salary,  annual bonus  payments,  stock
option grants and other benefits under the Company's  several  employee  benefit
plans.

       Each executive  officer's base salary has been  established  based on the
level of  responsibilities  delegated to the executive and the  relationship  of
such   responsibilities  to  those  of  other  Company  executive  officers.  In
evaluating  and adjusting  base salaries of executives  (other than Mr.  Marcus)
from year-to-year,  the Committee acts on the recommendations of Mr. Marcus, who
in making his recommendations  takes into account (i) the financial  performance
of the Company as a whole and on a divisional basis,  when appropriate,  for the
fiscal year then ended,  compared to its respective  historical and  anticipated
performance;  (ii) general economic conditions (including  inflationary factors)
and the impact such conditions had on the industry segments in which the Company
operates;   (iii)  each  executive   officer's  past,  and  anticipated  future,
contributions  to the  Company's  performance;  (iv)  each  executive  officer's
existing  base salary  compared to the range of the base  salaries of  similarly
situated  executives  at  both  the  national  and  local  level;  (v)  any  new
responsibilities  delegated,  or to be delegated,  to such officer; and (vi) the
extent  of  participation   of  the  executive  in  any  significant   corporate
achievements over the prior fiscal year. In evaluating and adjusting Mr. Marcus'
base salary, the Committee  subjectively considers the same factors cited above,
as well as the  comparative  salaries and total  compensation  packages of other
chief   executive   officers,   with   particular   reference  to  local  market
circumstances.  In  determining  the  adjustment to Mr.  Marcus' base salary for
fiscal 1999, the Committee  specifically took into account the Company's revenue
and earnings  performance  for fiscal 1998,  the Company's  long-term  record of
financial  success and the  comparative  cash  compensation  of other  similarly
situated executives.

       Bonus  awards  attributable  to  each  fiscal  year  are  granted  by the
Committee to the named executive officers,  including Mr. Marcus,  subsequent to
the fiscal year-end.  Fiscal 1998 bonus awards for the named executive  officers
who   have  no   direct   operational   responsibilities   were   based  on  the
recommendations  of Mr.  Marcus,  who  made  his  recommendations  based  on the
Company's  overall  financial  performance  for the  year  then  ended  and such
officer's   individual   contributions   and  achievements   over  fiscal  1998,
particularly as such  contributions  and  achievements  related to advancing the
Company's  entrepreneurial  philosophy.  Specific corporate  performance factors
considered in making fiscal 1998 bonus  determinations  for such executives were
the  contribution  that each executive made to his specific  functional area and
overall  Company  performance  and the  Company's  10.7%  increase  in  revenues
compared to fiscal 1997, the Company's earnings  performance for fiscal 1998 and
the comparative cash compensation of other similarly  situated  executives.  The
fiscal  1998  bonus  award  for  Bruce  J.  Olson,  who  has  direct  managerial
responsibilities  for two  operating  divisions of the Company,  was  determined
based on the financial and operating  performance of those  divisions,  together
with the overall financial performance of the Company in fiscal 1998. Mr. Marcus
received a fiscal 1998 bonus  payment based on a  pre-established  formula which
provides for his receipt of a performance  bonus equal to  three-fourths  of one
percent of the Company's pre-tax earnings for the fiscal year.

       Stock  options  are  granted  each  year  by the  Committee  to  selected
executive  officers  as part of such  officers'  compensation  package.  Options
granted by the Committee  have a per share  exercise  price equal to 100% of the
fair market value of the Common  Shares on the date of grant.  Therefore,  since
the economic value of each option is directly dependent upon future increases in
the value of the Common  Shares,  the Committee  believes  option grants help to
better align the interests of option  recipients with the economic  interests of
the Company's shareholders. The Committee believes stock option grants provide a
long-term  incentive for option  recipients  to improve the Company's  financial
performance  and, in turn, its stock price. The Committee has the flexibility to
grant other types of equity-based incentive awards (including stock appreciation
rights, restricted stock and performance shares) in addition to stock options in
accordance with the 1995 Equity Incentive Plan. Mr. Marcus is




<PAGE>



not  eligible to receive  option  grants or other  awards  under the 1995 Equity
Incentive Plan. Since Mr. Marcus and his family own  approximately  38.1% of the
outstanding  Common  Shares  and  Class B Shares,  his  economic  interests  are
directly  linked  to the  price  performance  of the  Company's  Common  Shares.
Therefore,  at the time the  1995  Equity  Incentive  Plan was  adopted,  it was
determined  unnecessary  to provide Mr. Marcus with the  opportunity  to receive
stock option grants.

       Consistent with the Company's  philosophy of encouraging  entrepreneurism
throughout the  organization,  the Committee  grants options annually to a broad
number of key  employees.  Option grants in fiscal 1998 to key  employees  other
than the named  executive  officers  constituted  89.3% of all non-Board  option
grants.  The size of option grants to the named  executive  officers is based on
(i)  each  officer's  length  of  service  and  relative   responsibilities  and
contributions  to the  Company's  performance  over  the  past  year;  (ii)  the
officer's anticipated future contributions to the success of the Company;  (iii)
historical levels of option grants to, and the level of existing stock ownership
of, such officer and other executive  officers;  and (iv) the relative levels of
option grants then being made to all employees and other executive officers.

       The Committee  also attempts to provide  other  competitive  compensatory
benefits to the Company's  executive  officers,  including  participation in the
Company's Pension Plus Plan, nonqualified retirement income plan, employee stock
purchase plan,  nonqualified deferred compensation plan, health insurance,  life
and disability insurance and other benefits.

       The Company's cash  compensation  program for its managers is designed to
reward an entrepreneurial  orientation on the part of such managers. In addition
to the need for such  reinforcement,  the Company also recognizes that long-term
service  and loyalty  are of  strategic  value to the  continued  continuity  of
management  which is necessary  for the growth of the Company.  For this reason,
the  Company has  introduced  an  incentive  stock  option  program for unit and
multi-unit managers based on level of responsibility and length of service.

       As a result of current executive  compensation levels, the Committee does
not intend  currently  to take any action to conform its  compensation  plans to
comply with the regulations  proposed under Internal Revenue Code Section 162(m)
relating to the $1 million cap on executive  compensation  deductibility imposed
by the Omnibus Revenue Reconciliation Act of 1993.


                  By the Compensation and Nominating Committee:


                           Timothy E. Hoeksema, Chairman
                           Daniel F. McKeithan, Jr.
                           Allan H. Selig





<PAGE>



Summary Compensation Information

                  The following table sets forth certain information  concerning
compensation  paid by the  Company  for  the  last  three  fiscal  years  to the
Company's  Chief  Executive  Officer  and the other  executive  officers  of the
Company who earned  over  $100,000  in salary and  bonuses in fiscal  1998.  The
persons named in the table below are  hereinafter  sometimes  referred to as the
"named executive officers." All of the shares subject to options set forth below
have been retroactively  adjusted to reflect the Company's  three-for-two  stock
split effected on December 5, 1997, in the form of a 50% dividend on both of its
Common Shares and Class B Shares.

<TABLE>
<CAPTION>
                                            Summary Compensation Table

                                                          Annual Compensation
                                                                                              Stock Option
      Name and Principal          Fiscal                                                        Grants(4)            All Other
           Positions               Year        Salary(1)        Bonus(2)       Other(3)         (shares)          Compensation(5)
          -----------             ------       ----------       ---------      --------        ----------         ---------------

<S>                               <C>         <C>              <C>             <C>               <C>                 <C>  
Stephen H. Marcus                 1998        $398,077         $362,684        $    --             N/A               $7,024(6)
Chairman of the Board,            1997        $378,461         $398,868        $    --             N/A               $6,912(6)
 President and Chief              1996        $341,538         $545,568        $    --             N/A               $8,934(6)
 Executive Officer

Bruce J. Olson                    1998        $233,558         $147,600        $    --            7,500                $5,156
 Group Vice President             1997        $218,462         $256,046        $    --            7,500                $5,091
                                  1996        $205,962         $258,335        $    --           11,250                $3,732

H. Fred Delmenhorst               1998        $134,039         $ 20,000        $    --            3,750                $6,556
 Vice President-Human             1997        $124,231         $ 18,500        $    --            3,750                $4,289
 Resources                        1996        $118,500         $ 16,000        $    --            4,500                $2,612

Thomas F. Kissinger               1998        $134,039         $ 35,000        $    --            3,750                $2,444
 General Counsel and              1997        $123,231         $ 30,000        $    --            3,750                $1,820
 Secretary                        1996        $104,538         $ 25,000        $    --            4,500                 $ 949

Douglas A. Neis                   1998        $105,423         $ 20,000        $    --            3,000                $2,513
 Chief Financial Officer          1997        $ 99,308         $ 17,500        $    --            3,000                $2,034
 and Treasurer                    1996        $ 93,808         $ 45,000        $    --            4,500                $1,480


- -----------------

(1)   Includes  amounts  deferred  by the  Company at the  election of the named
      executive  officer under Section  401(k) of the Internal  Revenue Code and
      the  Company's   Deferred   Compensation   Plan.  The  Company's  Deferred
      Compensation  Plan is a defined  contribution  program whereby an eligible
      employee may voluntarily make an irrevocable  election to defer receipt of
      up to 100% of the employee's  annual  compensation on a pre-tax basis. The
      irrevocable  election must be made prior to the start of any calendar year
      to which it applies and must specify both a benefit  payment  commencement
      date beyond the end of the last such calendar year and the form of payment
      (i.e.,  lump sum, periodic  installments or monthly  annuity).  During the
      period of deferral,  the Company  quarterly applies to the deferred amount
      an  earnings  credit  equal  to  the  average  prime  interest  rate  of a
      designated  Milwaukee  bank.  The  benefits  payable  under  the  Deferred
      Compensation Plan (i.e.,



<PAGE>



      the employee's  deferred  amounts plus his earnings  credits) will be paid
      out of the Company's  general  corporate assets as benefit payments become
      due after the employee's specified commencement date.

(2)   The bonus  amounts  listed  for  fiscal  1996 for  Messrs.  Olson and Neis
      include a special  bonus of $135,000  and $30,000,  respectively,  in each
      case as a result of such officer's integral involvement in consummation of
      the successful  sale of the Company's  Applebee's  restaurants and related
      rights.  Bonus  amounts  listed  relate to the  fiscal  year to which such
      bonuses are attributable.

(3)   The value of all perquisites and other personal  benefits provided to each
      named  executive  officer by or on behalf of the Company is  significantly
      less  than the  required  Securities  and  Exchange  Commission  reporting
      thresholds  of the lesser of $50,000 or 10% of the annual salary and bonus
      reported for each respective named executive officer.

(4)   Fiscal  1996,  1997 and 1998  options  were granted at 100% of fair market
      value on the date of grant under the Company's  1987 Stock Option Plan and
      the 1995 Equity  Incentive  Plan.  See footnote (1) to the table set forth
      under  "Stock  Options -- Option  Grants in 1998  Fiscal  Year"  below for
      additional information.

(5)   Includes the  Company's  contributions  on behalf of each named  executive
      officer to its defined contribution Pension Plus Plan and the dollar value
      of imputed life  insurance  premiums paid by, or on behalf of, the Company
      during the fiscal year with respect to term life insurance for the benefit
      of the named executive officer.  The Pension Plus Plan is a profit sharing
      plan with  Internal  Revenue Code Section  401(k)  features and covers all
      eligible  employees  of the Company and its  subsidiaries,  including  the
      named executive officers,  and uses a participating  employee's  aggregate
      direct compensation as the basis for determining the employee and employer
      contributions  that are  allocated  to the  employee's  account  under the
      Pension  Plus Plan.  A  participating  employee  may elect to make pre-tax
      deposits of up to 14% of the employee's annual  compensation.  The Pension
      Plus Plan also provides for three types of employer  contributions:  (i) a
      basic  contribution  equal  to 1%  of a  participating  employee's  annual
      compensation;  (ii) a matching  contribution  equal to  one-fourth  of the
      employee's pre-tax deposits not exceeding 6% of such annual  compensation;
      and (iii) a discretionary  profit performance  contribution  determined by
      the Board each year. For purposes of the profit performance  contribution,
      the Company  and its  subsidiaries  have been  divided  into eight  profit
      sharing  groups,   and  the  profit   performance   contribution  for  the
      participating  employees  employed by a particular profit sharing group is
      dependent  upon the Company's  overall  operations  meeting  profitability
      targets,  the Company having achieved a positive  return on  shareholders'
      equity and that profit sharing group's operating  performance  having been
      profitable.   A  participating  employee's  share  of  the  annual  profit
      performance contribution,  if any, for the employee's profit sharing group
      is determined by multiplying the  contribution  amount by the ratio of the
      participating  employee's  annual  compensation  to the  aggregate  annual
      compensation of all participating  employees in that profit sharing group.
      The   employee's   pre-tax   savings   deposits  and  the  employer  basic
      contributions  allocated to a participating  employee's  account are fully
      vested upon  deposit,  and the employer  matching  and profit  performance
      contribution are subject to a graduated vesting schedule resulting in full
      vesting after seven years of service.  The participating  employee has the
      right to  direct  the  investment  of the  pre-tax  savings  deposits  and
      employer matching contributions allocated to the employee's account in one
      or more of several  available  investment  funds.  The allocated  employer
      basic contributions are generally expected to be invested in Common Shares
      but, at the direction of the Pension Plus Plan's administrative committee,
      may be invested in a  different  manner.  The  allocated  employer  profit
      performance  contributions  are  invested  in the manner  selected  by the
      Pension  Plus  Plan's  administrative  committee,  which may also  include
      investment in Common




<PAGE>



      Shares.  The vested portion of a participating  employee's account balance
      becomes  distributable  in a lump sum  payment  only after the  employee's
      termination  of  employment,  although  the  employee  has the right while
      employed to borrow a portion of such vested  portion or make a  withdrawal
      of  pre-tax  savings  deposits  for  certain  hardship  reasons  which are
      prescribed by applicable  federal law. The Company also provides all named
      executive officers with long-term disability protection.

(6)   In each of fiscal  1998,  1997 and 1996,  the Company  paid  approximately
      $368,000 of premiums on three split-dollar  insurance policies on the life
      of Mr.  Marcus.  The  foregoing  data is  excluded  from the  table  above
      because,  upon  surrender of these policies to the Company or the death of
      Mr.  Marcus,  these  premium  payments  will be  reimbursed in full to the
      Company.  Based on an assumed  retirement  age of 65, the present value of
      the excess cash  surrender  value of all of such policies over the premium
      payments is estimated to be approximately $156,000.
</TABLE>


Stock Options

                  The  Company  has a  1987  Stock  Option  Plan  ("1987  Plan")
pursuant to which  options to acquire  Common  Shares could have been granted by
the  Committee  prior to June 1997 to officers  and other key  employees  of the
Company and its subsidiaries, including executive officers. However, Ben Marcus,
Stephen H.  Marcus,  Diane  Marcus  Gershowitz  and any other  person who owned,
directly  or  indirectly,  5% or more of the  Company's  voting  power  were not
eligible to receive  options  under the 1987 Plan. No new options may be granted
under the 1987 Plan,  although  outstanding options previously granted under the
1987 Plan are still outstanding and may be exercised pursuant to their terms.

                  The  Company  also has a 1995  Equity  Incentive  Plan  ("1995
Plan")  pursuant to which options to acquire Common Shares may be granted by the
Committee until June 2005 to officers and other key employees of the Company and
its subsidiaries,  including executive officers. However, Ben Marcus, Stephen H.
Marcus,  Diane  Marcus  Gershowitz  and any other  person who owns,  directly or
indirectly,  5% or more of the  Company's  voting power cannot  receive  options
under the 1995 Plan.

                  The  following  table sets forth  information  concerning  the
grant of stock  options  under the 1995  Plan  during  fiscal  1998 to the named
executive officers. The share amounts for options granted during the 1998 fiscal
year set forth below have been adjusted to reflect the  Company's  three-for-two
stock split effected on December 5, 1997, in the form of a 50% dividend.





<PAGE>




<TABLE>
<CAPTION>
                                 Option Grants in 1998 Fiscal Year

                                            Percentage of
                        Common Shares       Total Options                                     Potential Realizable Value at Assumed
                          Underlying        Granted to All                                         Annual Rates of Stock Price
                           Options           Employees in      Exercise Price(2)   Expiration    Appreciation for Option Term(3)
                                                                                                 -------------------------------
             Name         Granted(1)       1998 Fiscal Year       (per share)         Date                    5% 10%
- -----------------------------------------------------------------------------------------------------------------------------------

<S>                         <C>                  <C>                 <C>            <C>            <C>                  <C>
Stephen H. Marcus......      N/A                 N/A                  N/A             N/A            N/A                   N/A


Bruce J. Olson.........     7,500                4.5%                $16.50         6/25/07        $77,825              $197,225


H. Fred Delmenhorst....     3,750                2.2%                $16.50         6/25/07        $38,913               $98,613


Thomas F. Kissinger....     3,750                2.2%                $16.50         6/25/07        $38,913               $98,613


Douglas A. Neis........     3,000                1.8%                $16.50         6/25/07        $31,130               $78,890

- ------------------

(1)      Options  granted  under the 1995 Plan may be  designed  to  qualify  as
         either  "incentive stock options" within the meaning of Section 422A of
         the  Internal  Revenue Code or as  "nonstatutory  stock  options."  The
         options  reflected in the table are  incentive  stock options under the
         Internal  Revenue Code and were granted on June 26, 1997.  The exercise
         price of each option granted was equal to 100% of the fair market value
         of the  Common  Shares  on the date of  grant.  The  foregoing  options
         granted  vest and are  exercisable  with  respect to 40% of the subject
         shares after two years from the grant date, 60% after three years,  80%
         after four years and 100% after five  years,  but may not be  exercised
         after the  ten-year  option  period.  Not  reflected  in this table are
         18,750  Common  Shares  subject to incentive  stock  options which were
         granted to the named executive officers after the Company's fiscal 1998
         year   end   (Olson-7,500,   Delmenhorst-3,750,   Kissinger-3,750   and
         Neis-3,750) at an exercise price of $16.9375 per share.

(2)      The  exercise  price  of  options  may be paid in cash,  by  delivering
         previously issued Common Shares or any combination thereof.

(3)      The potential  realizable  values set forth under the columns represent
         the difference  between the stated option exercise price and the market
         value of the  Common  Shares  based on certain  assumed  rates of stock
         price appreciation and assuming that the options are exercised on their
         stated  expiration date; the potential  realizable  values set forth do
         not take into account  applicable  tax and expense  payments which date
         may be associated with such option exercises.  Actual realizable value,
         if any,  will be  dependent  on the  future  stock  price of the Common
         Shares on the actual date of  exercise,  which may be earlier  than the
         stated  expiration  date.  The 5% and 10% assumed  rates of stock price
         appreciation  over the ten-year  exercise period of the options used in
         the  table  above  are  mandated  by the  rules of the  Securities  and
         Exchange  Commission  and do not represent  the  Company's  estimate or
         projection of the future price of the Common Shares on any date.  There
         can be no assurances  that the stock price  appreciation  rates for the
         Common  Shares  assumed  for  purposes  of this table will  actually be
         achieved.
</TABLE>



<PAGE>



                  The  following  table  sets  forth  certain  information  with
respect to the named  executive  officers  concerning  their  unexercised  stock
options  held  as of the end of the  Company's  fiscal  1998.  No  options  were
exercised by any of the named  executive  officers  during the Company's  fiscal
1998.

<TABLE>
<CAPTION>
                                         Fiscal 1998 Year-End Value Table

                                       Number of Common Shares                     Value of Unexercised
                                  Underlying Unexercised Options at               In-the-Money Options at
                                        End of Fiscal 1998(1)                      End of Fiscal 1998(3)
              Name                 Exercisable(2)/Unexercisable(2)               Exercisable/Unexercisable



<S>                                      <C>          <C>                           <C>          <C>    
Stephen H. Marcus...............             N/A                                            N/A

Bruce J. Olson..................         48,375  /    28,500                        $405,388  /  $99,203

H. Fred Delmenhorst.............         21,038  /    12,900                        $181,491  /  $41,931

Thomas F. Kissinger.............         13,725  /    12,900                         $98,342  /  $41,925

Douglas A. Neis.................         21,038  /    11,400                        $181,491  /  $39,681

- ----------------

(1)    See vesting schedule of stock options set forth in footnote (1) under the
       "Option Grants in 1998 Fiscal Year" table above.

(2)    Not reflected  herein are 22,050  Common Shares  subject to stock options
       which have vested and become  exercisable after the Company's 1998 fiscal
       year   end   (Olson-9,750,    Delmenhorst-4,200,    Kissinger-4,200   and
       Neis-3,900).  Also not  reflected in this table are 18,750  Common Shares
       subject  to stock  options  which  were  granted  to the named  executive
       officers  after  the  Company's   fiscal  1998  year  end   (Olson-7,500,
       Delmenhorst-3,750,  Kissinger-3,750  and Neis-3,750) at an exercise price
       of $16.9375 per share.

(3)    The dollar values were calculated by determining  the difference  between
       the fair market  value of the  underlying  Common  Shares and the various
       applicable exercise prices of the named executive  officers'  outstanding
       options at the end of fiscal  1998.  The closing sale price of the Common
       Shares on the New York Stock  Exchange on May 28,  1998,  was $18.125 per
       share.
</TABLE>

Pension Plan

                  The Company has a nonqualified  defined  benefit  pension plan
("Supplemental  Plan")  for  the  eligible  employees  of the  Company  and  its
subsidiaries  with annual  compensation  in excess of a specified  level  (e.g.,
$80,000  in 1998),  including  named  executive  officers  of the  Company.  The
Supplemental Plan is a defined benefit  retirement income program which provides
benefits  based upon the  employee's  average  total  compensation  for the five
highest  compensation  years within the employee's last ten compensation  years.
The amounts accrued for named  executive  officers under the  Supplemental  Plan
cannot be readily ascertained and are,  therefore,  not included in the "Summary
Compensation Table" above. In calculating employee  compensation for purposes of
determining  its  contribution  to the  Supplemental  Plan,  the Company  uses a
participating employee's total direct compensation in determining




<PAGE>



its annual benefits (which, for the named executive officers, would be comprised
of the salary  and bonus  amounts  listed in the  "Summary  Compensation  Table"
above),  calculated on a straight life annuity basis assuming  benefits commence
at age 65. In addition to a reduction equal to 50% of Social Security  benefits,
the Supplemental Plan also reduces its benefits by the benefits  attributable to
employer  contributions  which the  participating  employee received under other
Company-sponsored  plans, such as the Pension Plus Plan and the Company's former
qualified pension plans. An employee participating in the Supplemental Plan will
be entitled to receive  annual  benefits  substantially  in accordance  with the
table set forth below, except that the amounts shown in the table do not reflect
the applicable  reductions for Social  Security  benefits and benefits funded by
employer  contributions which are payable under other  Company-sponsored  plans.
For an employee  entitled to the highest level of Social  Security  benefits who
retires  at  age  65  during   calendar  year  1998,  the  reduction  in  annual
Supplemental Plan benefits would be approximately $9,720.

<TABLE>
<CAPTION>
                                                            Estimated Annual Pension Plan Benefits
                                                              for Representative Years of Service
                                  -------------------------------------------------------------------------------------------
         Final Five-Year
      Average Compensation                      15               20               25                30                   35
      --------------------                      --               --               --                --                   --

              <S>                        <C>              <C>              <C>              <C>                   <C>    
              $  80,000                  $  20,000        $  26,667        $  33,333         $  40,000            $  40,000
                120,000                     30,000           40,000           50,000            60,000               60,000
                180,000                     45,000           60,000           75,000            90,000               90,000
                240,000                     60,000           80,000          100,000           120,000              120,000
                400,000                    100,000          133,000          167,000           200,000              200,000
                600,000                    150,000          200,000          250,000           300,000              300,000
                800,000                    200,000          267,000          333,000           400,000              400,000
</TABLE>


                  A  participating  employee is  entitled to benefits  under the
Supplemental  Plan upon normal  retirement on or after age 65, early  retirement
after age 60 with at least five years of service, disability retirement after at
least five years of service and other  termination of employment  after at least
five years of service.  A graduated  vesting  schedule,  which  provides for 50%
vesting  after  five  years of service  and an  additional  10% for each year of
service  thereafter,  applies in the case of  termination  of employment  before
completing  10 years of service or  qualifying  for normal,  early or disability
retirement. Benefits payable under the Supplemental Plan will be paid out of the
Company's  general  corporate  assets  as  benefit  payments  become  due  after
retirement or other  termination.  At the end of fiscal 1998, Stephen H. Marcus,
Bruce J. Olson, H. Fred Delmenhorst, Thomas F. Kissinger and Douglas A. Neis had
37, 24, 13, 5 and 12 years, respectively, of credited years of service under the
Supplemental Plan.




<PAGE>




Director and Director Emeritus Compensation

                  Under the Company's  standard  director  compensation  policy,
each nonemployee  director receives an annual retainer fee of $10,000,  together
with $1,750 for each  meeting of the Board and $350 for each  committee  meeting
thereof (or $500 per committee  meeting if that person serves as the committee's
chairperson),  which he or she attends.  In addition,  under the Company's  1994
Nonemployee  Director  Stock Option Plan  ("Director  Plan"),  each  nonemployee
director  automatically is granted stock options to purchase 1,000 Common Shares
upon his or her initial  appointment  or election to the Board and also receives
an automatic  annual grant of an option for 500 Common Shares at the end of each
fiscal  year of the  Company.  Exercise  prices  of  options  granted  under the
Director Plan are equal to 100% of the fair market value of the Common Shares on
the date of grant.  Under the Director Plan, on May 28, 1998,  each  nonemployee
director  received  his or her annual  automatic  option  grant to purchase  500
shares of Common  Stock at an exercise  price of $18.125 per share.  The options
have a term of ten years and were fully vested and exercisable immediately after
grant.

                  Ben Marcus,  the founder of the Company in 1935,  retired from
his  position  as the  Company's  Chairman  of the Board in  December  1991.  In
December  1995,  Ben Marcus  retired from the Board and was appointed a director
emeritus.  Mr.  Marcus  also  continues  to serve the  Company  as a  nonofficer
employee.  The Committee  has adopted a  compensation  policy  applicable to Ben
Marcus  that  attempts  to  recompense  him for his many  years of  service  and
dedication to the founding,  development and growth of the Company. To recognize
his  contributions  to the founding and success of the  Company,  Mr.  Marcus is
entitled to receive for the remainder of his life (and  thereafter his wife will
be entitled to receive for the remainder of her life) a consulting fee partially
linked  to a  percentage  of  the  Company's  pre-tax  and  pre-corporate  bonus
earnings. Mr. Marcus is also entitled to receive continued salary payments as an
employee  of  the  Company.  In  fiscal  1998,  Ben  Marcus  earned  total  cash
compensation of $387,909 from the Company.

                          STOCK PERFORMANCE INFORMATION

                  Set  forth  below  is  a  line  graph   comparing  the  annual
percentage  change during the Company's  last five fiscal years in the Company's
cumulative  total  shareholder  return (stock price  appreciation  on a dividend
reinvested basis) on the Common Shares,  compared to the cumulative total return
of companies included within the S&P 500 Composite Index and to a composite peer
group index  selected in good faith by the  Company.  The  composite  peer group
index is comprised of the Standard & Poor's  Hotel/Motel  Index  (weighted 64%),
Standard & Poor's Restaurants Index (weighted 8%) and a Company-selected theatre
index (weighted 28%) which includes Carmike Cinemas,  Inc., Cineplex Odeon Corp.
and AMC Entertainment, Inc. The indices within the composite industry peer group
index have been weighted to approximate the relative  revenue  contributions  of
each of the  Company's  respective  business  segments  (counting  the motel and
hotel/resort  segments as one segment) to the Company's total revenues in fiscal
1998.  The  shareholder  returns of the companies  included in the theatre index
have been weighted based on each such company's  relative market  capitalization
as of the beginning of the presented periods.





<PAGE>



                                       Comparison of Five-Year Total Returns
                                         (on a dividend reinvested basis)

                                                 [GRAPHIC OMITTED]
<TABLE>
<CAPTION>

=======================================================================================================================
                                5/31/93     5/31/94         5/31/95         5/31/96       5/31/97         5/31/98
=======================================================================================================================
<S>                              <C>         <C>             <C>             <C>           <C>             <C> 
The Marcus Corporation           $100        $117            $125            $173          $165            $181
- -----------------------------------------------------------------------------------------------------------------------
Composite Peer Group Index       $100        $127            $139            $186          $187            $218  
- -----------------------------------------------------------------------------------------------------------------------
S&P 500 Composite Index          $100        $104            $125            $161          $208            $272
=======================================================================================================================
</TABLE>


                              CERTAIN TRANSACTIONS

                  The  Company  leased,  under  long-term  leases,  real  estate
occupied  by three of the  Company's  facilities  from  Guest  House  Inn,  Inc.
("GHI"), an entity formerly wholly-owned by Ben Marcus, Stephen H. Marcus, Diane
Marcus  Gershowitz,  Ida Lowe and  certain  trusts for the benefit of members of
their families  ("Affiliated  Parties") for an aggregate  rent of  approximately
$152,000  during fiscal 1998. On October 1, 1997, the Company issued (a) 610,173
shares  of  Common  Stock  to GHI in  exchange  for all of the real  estate  and
operating assets owned by GHI and (b) 449,320 new shares of Class B Common Stock
to GHI in exchange for and  cancellation of the existing 449,320 shares of Class
B Common Stock owned by GHI (the "GHI Transaction").  The aggregate value of the
shares of Common Stock issued was  $10,528,871  and the  aggregate  value of the
shares of Class B Common Stock issued was  $7,753,265.  The purchase  price paid
for the assets of GHI was  determined  based on an  appraisal of the fair market
value of such  assets  performed  by  Property  Counselors,  Inc.,  a  qualified
independent appraiser. As part of the GHI transaction, the Company purchased all
of the notes and  accounts  receivable  of GHI,  including  a debt of Stephen H.
Marcus. This debt is due on demand and




<PAGE>



bears interest at the prime rate (8.5% at May 28, 1998).  The largest  aggregate
amount  outstanding  on this debt  during the  Company's  1998  fiscal  year was
$1,924,000.  As of the end of the fiscal year,  the amount  outstanding  on this
debt was $1,924,000.

                  During the 1998 fiscal year,  the Company  paid  approximately
$153,000  of  interest to certain  entities  owned by certain of the  Affiliated
Parties on nine debts of the Company owed to such entities.  These debts are due
on demand and bear  interest  at the prime  rate  (8.50% at May 28,  1998).  The
largest  aggregate  amount  outstanding  on the above debts during the Company's
1998 fiscal year was  $2,106,000.  As of the end of the 1998  fiscal  year,  the
amount  outstanding on the nine debts was $1,860,000.  Payment of both principal
and interest on these debts is current.

                  In  May  1998,  Marcus  Hotels,  Inc.  ("Marcus  Hotels"),  an
operating  subsidiary of the Company,  entered into two agreements with Virtuem,
Inc.  ("Virtuem"),  an entity  controlled  by Stephen H. Marcus and Diane Marcus
Gershowitz,  to develop and manage a luxury hotel project in Chicago,  Illinois.
Because the project has not yet been started,  the fees to be paid by Virtuem to
Marcus Hotels are not yet  ascertainable.  The agreement for the  development of
the hotel will  require  Virtuem to pay to Marcus  Hotels a fee equal to 1.5% of
the budget for the  development of the hotel, a portion of which will be paid in
monthly  installments and the remainder of which will be paid upon completion of
the project.  The agreement for the management of the hotel will require Virtuem
to pay to Marcus Hotels a fee equal to 3% of the gross revenues for the hotel.

                  As has been the case in prior  years,  during the 1998  fiscal
year,  the Company leased  automobiles  from Selig  Executive  Leasing Co., Inc.
Aggregate  lease  payments  were  $382,000 in fiscal  1998.  Allan H.  Selig,  a
director of the Company,  is the  President,  Chief  Executive  Officer and sole
shareholder of Selig Executive Leasing Co., Inc.

                  The Company believes that all of the above  transactions  were
consummated  on terms at least as  favorable  as could have been  obtained  from
non-affiliated third parties.


                                  OTHER MATTERS

                  Representatives  from  Ernst & Young  LLP are  expected  to be
present at the Meeting and will have an  opportunity to make a statement if they
so desire and will be available to respond to appropriate shareholder questions.

                  The  Board  does not  intend to  present  at the  Meeting  any
matters for shareholder action other than the matters described in the Notice of
Annual  Meeting.  The Board knows of no other  matters to be brought  before the
Meeting which will require the vote of  shareholders.  For other  business to be
properly brought before the Meeting by a shareholder, such shareholder must give
written notice of such proposed business complying with the Company's By-laws to
the Secretary of the Company not less than 15 days in advance of the Meeting. If
any other  business or matters  should  properly  come before the  Meeting,  the
proxies named in the accompanying proxy will vote on such business or matters in
accordance with their best judgment.





<PAGE>


                  The Company  has filed an Annual  Report on Form 10-K with the
Securities  and Exchange  Commission for its 1998 fiscal year which ended on May
28, 1998. The Company will provide a copy of such Form 10-K (excluding exhibits)
without  charge to each  person  who is a record or  beneficial  owner of Common
Shares or Class B Shares on the Record  Date and who  submits a written  request
therefor.  Exhibits to the Form 10-K will be  furnished  upon payment of the fee
described in the list of exhibits  accompanying the copy of Form 10-K.  Requests
for copies of the Form 10-K and any  exhibits  thereto  should be  addressed  to
Thomas F. Kissinger,  General Counsel and Secretary, The Marcus Corporation, 250
East Wisconsin Avenue, Suite 1700, Milwaukee, Wisconsin 53202-4220.

                  The cost of  soliciting  proxies  will be paid by the Company.
The Company  expects to solicit proxies  primarily by mail.  Proxies may also be
solicited  personally and by telephone by certain officers and regular employees
of the Company.  The Company will reimburse  brokers and other holders of record
for their expenses in  communicating  with the persons for whom they hold Common
Shares or Class B Shares.  It is not  anticipated  that anyone will be specially
engaged to solicit  proxies or that special  compensation  will be paid for that
purpose,  but the Company  reserves  the right to do so should it conclude  that
such efforts are needed.

                  A  shareholder  wishing to include a proposal in the Company's
proxy  statement for its 1999 Annual  Meeting of  Shareholders  pursuant to Rule
14a-8 under the Securities Exchange Act of 1934, as amended ("Rule 14a-8"), must
forward the  proposal to the Company by April 30, 1999.  Any proposal  submitted
otherwise  than  pursuant to Rule 14a-8 less than 15 days in advance of the 1999
Annual Meeting of  Shareholders  will be considered  untimely and the Company is
not required to present  such  proposal.  If the Board of  Directors  chooses to
present such  proposal,  the persons named in proxies  solicited by the Board of
Directors for the 1999 Annual Meeting of Shareholders may exercise discretionary
voting power with respect to such proposal.

                                            On Behalf of the Board of Directors

                                             /s/ Thomas F. Kissinger
                                            Thomas F. Kissinger
                                            General Counsel and Secretary

Milwaukee, Wisconsin
August 28, 1998





<PAGE>



                                                                          [BLUE]

                              [Face of Proxy Card]

                             THE MARCUS CORPORATION

                    PROXY FOR HOLDERS OF CLASS B COMMON STOCK
                       SOLICITED BY THE BOARD OF DIRECTORS
                   FOR THE 1998 ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON SEPTEMBER 28, 1998

The undersigned  hereby constitutes and appoints STEPHEN H. MARCUS and THOMAS F.
KISSINGER,  and each of them, with the power of substitution,  as proxies of the
undersigned,  to vote any and all  shares of Class B Common  Stock of THE MARCUS
CORPORATION which the undersigned is entitled to vote at the 1998 Annual Meeting
of Shareholders to be held at 10:00 A.M., local time, September 28, 1998, at The
Midwest Express Center,  Milwaukee,  Wisconsin,  and at any adjournment thereof,
upon such  business as may  properly  come  before the  meeting,  including  the
following  items as more  completely  described in the Proxy  Statement  for the
meeting:

1.       Election of Directors

         |_|      FOR all nominees listed        |_|      WITHHOLD AUTHORITY
                  below (except as marked                 to vote for all
                  to the contrary below)                  nominees listed below

DIANE MARCUS GERSHOWITZ, TIMOTHY E. HOEKSEMA, STEPHEN H. MARCUS, DANIEL F.
McKEITHAN, JR., BRUCE J. OLSON, ALLAN H. SELIG AND PHILIP L. MILSTEIN

  (INSTRUCTIONS:       To withhold authority to vote for any individual
                       nominee write that nominee's name on the space
                       provided below.)

- --------------------------------------------------------------------------------

2.       Upon such other business as may properly come before the annual meeting
         or any adjournment thereof in accordance with the best judgment of such
         proxies.

(This proxy is continued, and is to be signed, on the reverse side.)



<PAGE>



                             [Reverse of Proxy Card]

PROXY NO.                                  NO. OF SHARES OF CLASS B COMMON STOCK

The undersigned  acknowledges  receipt of the Notice of the Annual Meeting,  the
Proxy  Statement and the 1998 Annual Report to  Shareholders  and hereby revokes
any other proxy heretofore executed by the undersigned for such meeting.

This proxy, when properly executed,  will be voted in the manner directed herein
by the  undersigned  shareholder.  If no direction  is made,  this proxy will be
voted FOR all nominees for director and on such other matters as as may properly
come before the meeting or any  adjournment  thereof in accordance with the best
judgment of the proxies named herein.





                                          Dated:_____________________, 1998

                                          ---------------------------------
                                              (Signature of Shareholder)

                                          ---------------------------------
                                              (Signature if jointly held)

Please sign exactly as your name appears on your stock certificate. Joint owners
should each sign personally. A corporation should sign in full corporate name by
a duly authorized officer.  When signing as attorney,  executor,  administrator,
trustee or guardian, give full title as such.


              PLEASE SIGN AND MAIL PROXY IN THE ENCLOSED ENVELOPE.
                              NO POSTAGE REQUIRED.



<PAGE>



                                                                        [WHITE]


                              [Face of Proxy Card]

                             THE MARCUS CORPORATION

                        PROXY FOR HOLDERS OF COMMON STOCK
                       SOLICITED BY THE BOARD OF DIRECTORS
                   FOR THE 1998 ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON SEPTEMBER 28, 1998

The undersigned  hereby constitutes and appoints STEPHEN H. MARCUS and THOMAS F.
KISSINGER,  and each of them, with the power of substitution,  as proxies of the
undersigned,  to  vote  any  and  all  shares  of  Common  Stock  of THE  MARCUS
CORPORATION which the undersigned is entitled to vote at the 1998 Annual Meeting
of Shareholders to be held at 10:00 A.M., local time, September 28, 1998, at The
Midwest Express Center,  Milwaukee,  Wisconsin,  and at any adjournment thereof,
upon such  business as may  properly  come  before the  meeting,  including  the
following  items as more  completely  described in the Proxy  Statement  for the
meeting:

1.       Election of Directors

         |_|      FOR all nominees listed        |_|      WITHHOLD AUTHORITY
                  below (except as marked                 to vote for all
                  to the contrary below)                  nominees listed below

DIANE MARCUS GERSHOWITZ, TIMOTHY E. HOEKSEMA, STEPHEN H. MARCUS, DANIEL F.
McKEITHAN, JR., BRUCE J. OLSON, ALLAN H. SELIG AND PHILIP L. MILSTEIN

   (INSTRUCTIONS:      To withhold authority to vote for any individual 
                       nominee write that nominee's name on the space
                       provided below.)

- --------------------------------------------------------------------------------

2.       Upon such other business as may properly come before the annual meeting
         or any adjournment thereof in accordance with the best judgment of such
         proxies.

(This proxy is continued, and is to be signed, on the reverse side.)



<PAGE>


                             [Reverse of Proxy Card]

PROXY NO.                                         NO. OF SHARES OF COMMON STOCK

The undersigned  acknowledges  receipt of the Notice of the Annual Meeting,  the
Proxy  Statement and the 1998 Annual Report to  Shareholders  and hereby revokes
any other proxy heretofore executed by the undersigned for such meeting.

This proxy, when properly executed,  will be voted in the manner directed herein
by the  undersigned  shareholder.  If no direction  is made,  this proxy will be
voted FOR all nominees  for  director and on such other  matters as may properly
come before the meeting or any  adjournment  thereof in accordance with the best
judgment of the proxies named herein.





                                              Dated:_____________________, 1998

                                              ---------------------------------
                                               (Signature of Shareholder)

                                              ---------------------------------
                                               (Signature if jointly held)

Please sign exactly as your name appears on your stock certificate. Joint owners
should each sign personally. A corporation should sign in full corporate name by
a duly authorized officer.  When signing as attorney,  executor,  administrator,
trustee or guardian, give full title as such.


              PLEASE SIGN AND MAIL PROXY IN THE ENCLOSED ENVELOPE.
                              NO POSTAGE REQUIRED.



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