MARCUS CORP
DEF 14A, 1999-08-30
HOTELS & MOTELS
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                              (Amendment No. ____)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ]    Preliminary Proxy Statement
[ ]    Confidential,  for  Use of the  Commission  Only  (as  permitted  by Rule
       14a-6(e)(2))
[X]    Definitive Proxy Statement
[ ]    Definitive Additional Materials
[ ]    Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                             THE MARCUS CORPORATION
                (Name of Registrant as Specified in its Charter)

                          ----------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]    No fee required.

[ ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

       1)     Title of each class of securities to which transaction applies:

       2)     Aggregate number of securities to which transaction applies:

       3)     Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
              the filing fee is calculated and state how it was determined):

       4)     Proposed maximum aggregate value of transaction:

       5)     Total fee paid:

[ ]    Fee paid previously with preliminary materials.

[ ]    Check box if any part of the fee is offset as provided  by  Exchange  Act
       Rule  0-11(a)(2) and identify the filing for which the offsetting fee was
       paid previously.  Identify the previous filing by registration  statement
       number, or the Form or Schedule and the date of its filing.

       1)     Amount Previously Paid:

       2)     Form, Schedule or Registration Statement No.:

       3)     Filing Party:

       4)     Date Filed:



<PAGE>





                             THE MARCUS CORPORATION
                                     [LOGO]
                      250 East Wisconsin Avenue, Suite 1700
                         Milwaukee, Wisconsin 53202-4220
                     --------------------------------------
                  NOTICE OF 1999 ANNUAL MEETING OF SHAREHOLDERS
                       To Be Held Monday, October 4, 1999
                      -------------------------------------
To the Shareholders of
     THE MARCUS CORPORATION

         NOTICE IS HEREBY GIVEN THAT the 1999 Annual Meeting of  Shareholders of
THE MARCUS CORPORATION  ("Company") will be held on Monday,  October 4, 1999, at
10:00 A.M.,  local  time,  at Westown  Cinemas,  2440 East  Moreland  Boulevard,
Waukesha, Wisconsin, for the following purposes:

         1.       To elect eight directors for the ensuing year.

         2.       To approve an amendment to the Company's 1995 Equity Incentive
                  Plan.

         3.       To  consider  and act upon any  other  business  which  may be
                  properly   brought  before  the  meeting  or  any  adjournment
                  thereof.

         Only  holders of record of the Common Stock and Class B Common Stock as
of the close of  business  on August 13, 1999 will be entitled to notice of, and
to vote at, the meeting and any adjournment  thereof.  Shareholders  may vote in
person or by proxy. The holders of Common Stock will be entitled to one vote per
share and the holders of Class B Common  Stock will be entitled to ten votes per
share on each matter submitted for shareholder consideration.

         Shareholders  are cordially  invited to attend the meeting in person. A
map has been  provided on the following  page to assist you in locating  Westown
Cinemas. Even if you expect to attend the meeting in person, to help ensure your
vote is represented at the meeting,  please  complete,  sign, date and return in
the enclosed postage paid return envelope the accompanying  proxy which is being
solicited  by the Board of  Directors.  You may  revoke  your  proxy at any time
before it is actually voted by notice in writing to the undersigned or by voting
in person at the meeting.

         Accompanying  this Notice of 1999 Annual Meeting of  Shareholders  is a
form of proxy and Proxy Statement.

                                  On Behalf of the Board of Directors

                                  Thomas F. Kissinger
                                  General Counsel and Secretary
Milwaukee, Wisconsin
August 30, 1999

- --------------------------------------------------------------------------------
                Attend the annual meeting...and stay for a movie!

         Shareholders  attending The Marcus Corporation's 1999 annual meeting on
Monday,  October 4, 1999,  at 10:00 a.m.  at the  Westown  Cinemas in  Waukesha,
Wisconsin,  are  invited to stay for a movie  after the  meeting.  This  special
opportunity  for  shareholders  to experience a first-run  motion picture on the
largest theatre screen in the Midwest!  Directions to the Westown Cinemas are on
the back of this page.

- --------------------------------------------------------------------------------



<PAGE>



The Marcus Corporation                              Westown Cinemas
1999 Annual Meeting                                 2440 East Moreland Boulevard
October 4, 1999                                     Waukesha, Wisconsin
                                                    (414) 785-9917







                                      [Map]







                                   Directions:

From the east on I-94 take Exit 297  (Highway  18-Y) and follow  the  Highway 18
West/ Waukesha signs.  Continue to Highway 18 West (East Moreland  Blvd.).  Turn
right onto  Highway 18 West (East  Moreland  Blvd.).  Continue on East  Moreland
Blvd.  to South Kossow Road making a right turn on South  Kossow Road.  Take the
first road on the right to the theatre parking lot.

From the west on I-94 take Exit Exit 297  (Bluemound  Road/Waukesha)  and follow
the Highway 18 West signs to Highway 18 West (East Moreland  Blvd.).  Turn right
on Highway 18 West (East Moreland Blvd.) and proceed to South Kossow Road making
a right  turn on South  Kossow  Road.  Take the  first  road on the right to the
theatre parking lot.

There is ample free parking for  shareholders  in the Westown  Cinemas'  parking
lots  immediately  in front of the theatre's  main entrance and on the northeast
side of the building.




<PAGE>




                             THE MARCUS CORPORATION
                                     [LOGO]

                     --------------------------------------
                                 PROXY STATEMENT
                     --------------------------------------

                                       For
                       1999 Annual Meeting of Shareholders
                           To be Held October 4, 1999

         This Proxy Statement and accompanying form of proxy are being furnished
to the shareholders of THE MARCUS CORPORATION  ("Company") beginning on or about
August 30, 1999, in connection with the  solicitation of proxies by the Board of
Directors of the Company  ("Board") for use at the Company's 1999 Annual Meeting
of  Shareholders  to be held on Monday,  October 4, 1999,  at 10:00 A.M.,  local
time, at Westown Cinemas, 2440 East Moreland Boulevard, Waukesha, Wisconsin, and
at any adjournment thereof (collectively, "Meeting"), for the purposes set forth
in the attached Notice of 1999 Annual Meeting of  Shareholders  and as described
herein.

         Execution  of a proxy given in response to this  solicitation  will not
affect a  shareholder's  right to  attend  the  Meeting  and to vote in  person.
Presence  at the  Meeting  of a  shareholder  who has signed a proxy does not in
itself revoke a proxy. Any shareholder  giving a proxy may revoke it at any time
before it is exercised by giving notice  thereof to the  Company's  Secretary in
writing, by notifying the appropriate  personnel at the Meeting in writing or by
voting in person at the Meeting.  Unless so revoked,  the shares  represented by
proxies  received by the Board will be voted at the Meeting in  accordance  with
the  instructions  thereon.  If no instructions  are specified on the proxy, the
votes  represented  thereby  will be voted (i) FOR the  Board's  eight  director
nominees set forth below, (ii) FOR the approval of an amendment to the Company's
1995 Equity Incentive Plan and (iii) on such other shareholder matters which may
properly  come before the Meeting in  accordance  with the best  judgment of the
persons named as proxies.

         Only holders of record of shares of Common Stock ("Common  Shares") and
Class B Common  Stock  ("Class B Shares")  as of the close of business on August
13, 1999 ("Record Date"), are entitled to vote at the Meeting.  As of the Record
Date, the Company had outstanding and entitled to vote 17,401,015  Common Shares
and  12,502,026  Class B Shares.  The record holder of each  outstanding  Common
Share on the Record Date is entitled to one vote per share and the record holder
of each  outstanding  Class B Share on the Record  Date is entitled to ten votes
per share on each matter submitted for shareholder consideration at the Meeting.
The  holders  of  Common  Shares  and the  holders  of Class B Shares  will vote
together as a single class on all matters  subject to shareholder  consideration
at the Meeting.  The total number of votes  represented  by  outstanding  Common
Shares and Class B Shares as of the Record Date was  142,421,275,  consisting of
17,401,015 votes represented by outstanding  Common Shares and 125,020,260 votes
represented by outstanding Class B Shares.



<PAGE>



                              ELECTION OF DIRECTORS

         At the Meeting,  the Company's  shareholders will elect eight directors
of the  Company,  constituting  the  entire  Board,  to hold  office  until  the
Company's 2000 annual  meeting of  shareholders  and until their  successors are
duly  qualified  and  elected.  If,  prior to the  Meeting,  any of the  Board's
nominees  should for any reason become unable to serve as a director,  the votes
represented by proxies granting  authority to vote for all of the nominees named
below,  or which do not  contain  any  instructions,  will be voted for  another
replacement  nominee selected by the Board.  Under Wisconsin law,  directors are
elected by a plurality  of the votes cast by the shares  entitled to vote in the
election, assuming a quorum is present. For this purpose, "plurality" means that
the individuals  receiving the largest number of votes are elected as directors,
up to the maximum  number of directors to be chosen at the election.  Therefore,
any  shares  which  are not  voted on this  matter at the  Meeting,  whether  by
abstention,  broker nonvote or otherwise, will have no effect on the election of
directors at the Meeting.

         All of the  nominees are  shareholder-elected  directors of the Company
and have served  continuously  as directors  since the  indicated  date of their
election,  except for Bronson J. Haase,  who was  appointed as a director of the
Company by the Board  effective  December 17, 1998.  The names of the  nominees,
together with certain  information about each of them as of the Record Date, are
set forth below.
<TABLE>
<CAPTION>

                                                                                                                    Director
                     Name                             Current Principal Occupation                         Age        Since
                     ----                             ----------------------------                         ---        -----

<S>                  <C>                              <C>                                                   <C>       <C>
[Photo]              Stephen H. Marcus                Chairman of the Board, President and Chief            64        1969
                                                      Executive Officer of the Company(1)(2)(3)

[Photo]              Diane Marcus Gershowitz          Real estate management and investments(1)(3)          60        1985

[Photo]              Daniel F. McKeithan, Jr.         President and Chief Executive Officer of              63        1985
                                                      Tamarack Petroleum (operator of oil and gas
                                                      wells) and President and Chief Executive Officer
                                                      of Active Investor Management, Inc. (operator of
                                                      oil and gas wells)(4)

[Photo]              Allan H. Selig                   Commissioner of Major League Baseball and             64        1995
                                                      President and Chief Executive Officer of Selig
                                                      Executive Leasing Co., Inc. (automobile leasing
                                                      agency)(5)

[Photo]              Timothy E. Hoeksema              Chairman of the Board, President and Chief            52        1995
                                                      Executive Officer of Midwest Express Holdings,
                                                      Inc. (commercial airline carrier)

[Photo]              Bruce J. Olson                   Group Vice President of the Company(2)(6)             49        1996


                                       2
<PAGE>


<CAPTION>
<S>                  <C>                              <C>                                                   <C>       <C>
[Photo]              Philip L. Milstein               President and Chief Executive Officer of              49        1996
                                                      Emigrant Savings Bank (savings bank) and
                                                      President and Executive Vice President of
                                                      Milford Management Corp. (real estate
                                                      development and management)

[Photo]              Bronson J. Haase                 President and Chief Executive Officer of              55        1998
                                                      Wisconsin Gas Company (gas utility), Vice
                                                      President of WICOR, Inc. (utility holding
                                                      company) and former President and Chief
                                                      Executive Officer of Ameritech Wisconsin(7)
- -----------------

(1)      Diane Marcus Gershowitz and Stephen H. Marcus are brother and sister.

(2)      Since the Company  operates  as a holding  company  through  subsidiary
         corporations, Stephen H. Marcus and Bruce J. Olson are also officers of
         certain of the Company's principal operating subsidiaries.

(3)      As a result of their beneficial  ownership of Common Shares and Class B
         Shares,  Stephen H. Marcus and/or Diane Marcus Gershowitz may be deemed
         to  control,  or share in the  control  of,  the  Company.  See  "Stock
         Ownership of Management and Others."

(4)      Daniel  F.  McKeithan,  Jr.  is  a  director  of  Firstar  Corporation,
         Wisconsin  Gas  Company  and  WICOR,  Inc.  and  is a  trustee  of  The
         Northwestern Mutual Life Insurance Company ("NML").  NML is also one of
         the Company's principal lenders.

(5)      Allan H. Selig is a director of Oil-Dri Corporation of America.

(6)      Bruce J. Olson is a director of Schultz Sav-O-Stores, Inc.

(7)      Bronson J. Haase is a director of Firstar Mutual Funds.
</TABLE>

         The  Board  has an  Audit  Committee  whose  principal  function  is to
recommend  annually a firm of independent  certified public accountants to serve
as the  Company's  auditor,  to meet with and review  reports  of the  Company's
auditor  and to  recommend  to the Board  such  actions  within the scope of its
authority as it deems  appropriate.  The Audit  Committee  consists  entirely of
independent  directors.  During fiscal 1999,  the Audit  Committee  consisted of
Daniel F. McKeithan, Jr. (Chairman),  Philip L. Milstein and Allan H. Selig. The
Audit Committee met one time in fiscal 1999.

         The Board has a Compensation  and Nominating  Committee whose principal
function is to recommend for approval to the Board the compensation, bonuses and
benefits of officers and other key employees of the Company and its subsidiaries
and to administer  the Company's  1995 Equity  Incentive  Plan.  See  "Executive
Compensation -- Stock Options." The Compensation  and Nominating  Committee will
consider  nominees  for  director  recommended  by  shareholders,   but  has  no
established  procedures which shareholders must follow to make a recommendation.
The Company's  By-laws require that shareholders give advance notice and furnish
certain  information to the Company in order to nominate a person as a director.
The  Compensation  and  Nominating  Committee  consists of entirely  independent
directors.  During  fiscal  1999,  the  Compensation  and  Nominating  Committee
consisted of Timothy E. Hoeksema (Chairman),  Daniel F. McKeithan, Jr. and


                                       3
<PAGE>


Allan H. Selig.  The  Compensation  and  Nominating  Committee  met two times in
fiscal 1999. See "Executive Compensation -- Report on Executive Compensation."

                  During the  Company's  1999 fiscal year,  four meetings of the
Board were held.  No  director  attended  fewer than 75% of the  meetings of the
Board and committees thereof on which he or she served held during fiscal 1999.

                                     STOCK OWNERSHIP OF MANAGEMENT AND OTHERS

                  The following  table sets forth  information  as of the Record
Date as to the Common Shares and Class B Shares  beneficially  owned by (i) each
director  of the  Company;  (ii) each  executive  officer  named in the  Summary
Compensation  Table set forth below  under  "Executive  Compensation  -- Summary
Compensation;"  (iii) all directors and named executive  officers of the Company
as a group;  and (iv) all other  persons or entities  known by the Company to be
the  beneficial  owner  of  more  than  5% of  either  class  of  the  Company's
outstanding capital stock. A row for Class B Share ownership is not included for
individuals or entities who do not beneficially own any Class B Shares.
<TABLE>
<CAPTION>

                                                                                                  Total Share
                                                       Sole Voting        Shared Voting and      Ownership and        Percentage of
Name of Individual or                                 and Investment         Investment          Percentage of      Aggregate Voting
Group/Class of Stock                                     Power(1)             Power(1)             Class(1)             Power(1)
- --------------------                                     --------             --------             --------             --------

                                                                         Directors and Named Executive Officers
<S>                                                    <C>                    <C>                <C>                      <C>
Stephen H. Marcus(2)
 Common Shares                                          79,549(3)              150,546            230,095(3)
                                                                                                    (1.3%)                30.4%
 Class B Shares                                         2,681,558             1,632,092            4,313,650
                                                                                                    (34.5%)
Diane Marcus Gershowitz(2)
 Common Shares                                          82,145(4)                150               82,295(4)
                                                                                                       *                  20.7%
 Class B Shares                                         1,979,280              963,658             2,942,938
                                                                                                    (23.5%)
Daniel F. McKeithan, Jr.
 Common Shares                                           8,125(4)                -0-               8,125(4)
                                                                                                       *                    *
Allan H. Selig
 Common Shares                                           6,100(4)                -0-               6,100(4)
                                                                                                       *                    *
Timothy E. Hoeksema
 Common Shares                                           5,875(4)                -0-               5,875(4)
                                                                                                       *
Philip L. Milstein
 Common Shares                                         44,115(4)(5)              -0-             44,115(4)(5)
                                                                                                       *                    *
 Class B Shares                                           39,601               62,055               101,656
                                                                                                       *
Bronson J. Haase
 Common Shares                                           1,500(4)                -0-                1,500(4)
                                                                                                       *                    *

Bruce J. Olson
 Common Shares                                        104,979(3)(6)            32,760            137,739(3)(6)
                                                                                                       *                    *
H. Fred Delmenhorst
 Common Shares                                         39,657(3)(6)             3,019             42,676(3)(6)
                                                                                                       *                    *
Thomas F. Kissinger
 Common Shares                                         23,059(3)(6)              -0-              23,059(3)(6)



                                       4
<PAGE>

<CAPTION>

<S>                                                    <C>                    <C>                 <C>                     <C>

                                                                                                      *                    *
Douglas A. Neis
 Common Shares                                         29,758(3)(6)             6,417             36,175(3)(6)
                                                                                                       *                    *
All continuing directors and named
executive officers as a group (11
persons)(7)

 Common Shares(8)                                       424,862(3)             192,892             617,754(3)
                                                                                                     (3.6%)               47.6%
 Class B Shares                                         4,700,439             2,014,326            6,714,765
                                                                                                    (53.7%)

                                                                       Other Five Percent Shareholders
Ben Marcus(2)
 Common Shares                                            1,049                305,088              306,137
                                                                                                     (1.8%)               32.4%
 Class B Shares                                            -0-                4,582,954            4,582,954
                                                                                                    (36.7%)
Neuberger & Berman, LLC(9)
  Common Shares(10)                                      842,302               636,421             1,478,723
                                                                                                     (8.5%)               1.0%
Private Capital Management, Inc.(11)
  Common Shares(12)                                       26,950              3,187,348            3,214,298
                                                                                                    (18.5%)               2.3%
Vanguard Explorer Fund, Inc.(13)
  Common Shares(14)                                      984,100                 -0-                984,100
                                                                                                     (5.7%)                 *
- -----------------------------------

* Less than 1%.

(1)      There are  included  in some  cases  shares  over which a person has or
         shares voting power and/or  investment  power,  as to which  beneficial
         ownership may be disclaimed.  The number of Class B Shares (included in
         the beneficial  ownership  figures detailed above) set forth after each
         of the following  individuals  has also been included in the beneficial
         ownership of at least one other director:  Stephen H. Marcus  (643,479)
         and Diane Marcus Gershowitz  (643,479).  The outstanding Class B Shares
         are  convertible on a  share-for-share  basis into Common Shares at any
         time at the discretion of each holder. As a result, a holder of Class B
         Shares is deemed to beneficially  own an equal number of Common Shares.
         However,  in order to avoid  overstatement of the aggregate  beneficial
         ownership of both classes of the Company's  outstanding  capital stock,
         the Common  Shares  listed in the table do not  include  Common  Shares
         which  may be  acquired  upon the  conversion  of  outstanding  Class B
         Shares.   Similarly,   the  percentage  of  outstanding  Common  Shares
         beneficially  owned is  determined  with respect to the total number of
         outstanding Common Shares,  excluding Common Shares which may be issued
         upon conversion of outstanding Class B Shares.

(2)      The  address of Stephen H.  Marcus,  Diane  Marcus  Gershowitz  and Ben
         Marcus  is c/o  250  East  Wisconsin  Avenue,  Suite  1700,  Milwaukee,
         Wisconsin 53202-4220.

(3)      Includes 3,054,  2,778, 1,771, 749 and 1,220 Common Shares held for the
         respective  accounts  of Stephen H.  Marcus,  Bruce J.  Olson,  H. Fred
         Delmenhorst, Thomas F. Kissinger and Douglas A. Neis and all continuing
         directors  and named  executive  officers  as a group in the  Company's
         Pension Plus Plan as of May 27, 1999, the latest  practicable  date for
         which such data is available.  See "Executive  Compensation  -- Summary
         Compensation Information."

(4)      Includes  5,875 Common Shares  subject to  acquisition by each of Diane
         Marcus Gershowitz, Daniel F. McKeithan, Jr., Allan H. Selig and Timothy
         E.  Hoeksema,  3,250 Common Shares  subject to acquisition by Philip L.
         Milstein and 1,500 Common Shares  subject to  acquisition by Bronson J.
         Haase  pursuant to


                                       5
<PAGE>

         the exercise of vested stock  options held on the Record Date  pursuant
         to the 1994  Nonemployee  Director  Stock  Option Plan.  See  "Director
         Compensation."

(5)      Total does not include  5,625  Common  Shares in the AB Elbaum Trust in
         which Mr.  Milstein is  co-trustee  and 8,100 Common Shares held by Mr.
         Milstein's  children,  as to which Mr.  Milstein  disclaims  beneficial
         ownership.

(6)      Includes  67,125,  29,288,  21,975 and 28,538 Common Shares  subject to
         acquisition by Bruce J. Olson, H. Fred Delmenhorst, Thomas F. Kissinger
         and Douglas A. Neis,  respectively,  pursuant to the exercise of vested
         stock options held on the Record Date pursuant to the 1987 Stock Option
         Plan and 1995 Equity  Incentive  Plan. See "Executive  Compensation  --
         Stock Options."

(7)      In determining the aggregate  beneficial ownership of Common Shares and
         Class B  Shares  for  all  continuing  directors  and  named  executive
         officers as a group,  shares which are beneficially  owned by more than
         one   director  or  officer  have  been  counted  only  once  to  avoid
         overstatement.

(8)     Includes  175,176 Common Shares  subject to acquisition  pursuant to the
        exercise of vested stock  options held by named  executive  officers and
        continuing  nonemployee  directors  of the  Company on the  Record  Date
        pursuant to the 1987 Stock Option Plan,  1995 Equity  Incentive Plan and
        the  1994  Nonemployee   Director  Stock  Option  Plan.  See  "Executive
        Compensation -- Stock Options."

(9)      The address of Neuberger & Berman, LLC ("N&B") is 605 Third Avenue, New
         York, New York 10158-3698.

(10)     Other than share ownership percentage information,  the information set
         forth is as of February  16,  1999,  as reported by N&B in its Schedule
         13G filed with the SEC and the Company. According to such Schedule 13G,
         principals  of N&B own  103,525  shares  and N&B  disclaims  beneficial
         ownership of these shares which were  purchased with the personal funds
         of the N&B principals.

(11)     The address of Private Capital Management, Inc. ("PCM") is 3003 Tamiami
         Trail North, Naples, Florida 33940.

(12)     Other than share ownership percentage information,  the information set
         forth is as of February  16,  1999,  as reported by PCM in its Schedule
         13G filed with the SEC and the Company.

(13)     The address of Vanguard  Explorer Fund,  Inc.  ("Vanguard") is P.O. Box
         2600, Valley Forge, Pennsylvania 19482-2600.

(14)    Other than share ownership percentage  information,  the information set
        forth is as of  February  10,  1999,  as  reported  by  Vanguard  in its
        Schedule 13G/A filed with the SEC and the Company.
</TABLE>

                             EXECUTIVE COMPENSATION

Report on Executive Compensation

         The Company strives to provide fair and competitive  compensation which
rewards  corporate and  individual  performance  and helps  attract,  retain and
motivate highly qualified  individuals who contribute to the Company's long-term
growth and success.  One of the Company's  guiding  philosophies is to encourage
its  executives  and  other  employees  to take  appropriate  market  responsive
risk-taking actions which facilitate the growth and success of the Company.  The
Company's  compensation  policies  attempt to encourage the continuation of this
entrepreneurial spirit.

         The Compensation and Nominating Committee of the Board ("Committee") is
responsible  for evaluating and  determining  the  compensation of the Company's
executive officers,  including the Company's Chief Executive Officer, Stephen H.
Marcus,  in  accordance  with  the  foregoing  philosophies  and  policies.  The
Committee is composed entirely of independent,  nonemployee directors. Executive
officer  compensation  consists of base  salary,  annual bonus  payments,  stock
option grants and other benefits under the Company's  several  employee  benefit
plans.

                                       6
<PAGE>

         Each executive  officer's base salary has been established based on the
level of  responsibilities  delegated to the executive and the  relationship  of
such   responsibilities  to  those  of  other  Company  executive  officers.  In
evaluating  and adjusting  base salaries of executives  (other than Mr.  Marcus)
from year-to-year,  the Committee acts on the recommendations of Mr. Marcus, who
in making his recommendations  takes into account (i) the financial  performance
of the Company as a whole and on a divisional basis,  when appropriate,  for the
fiscal year then ended,  compared to its respective  historical and  anticipated
performance;  (ii) general economic conditions (including  inflationary factors)
and the impact such conditions had on the industry segments in which the Company
operates;   (iii)  each  executive   officer's  past,  and  anticipated  future,
contributions  to the  Company's  performance;  (iv)  each  executive  officer's
existing  base salary  compared to the range of the base  salaries of  similarly
situated  executives  at  both  the  national  and  local  level;  (v)  any  new
responsibilities  delegated,  or to be delegated,  to such officer; and (vi) the
extent  of  participation   of  the  executive  in  any  significant   corporate
achievements over the prior fiscal year. In evaluating and adjusting Mr. Marcus'
base salary, the Committee  subjectively considers the same factors cited above,
as well as the  comparative  salaries and total  compensation  packages of other
chief   executive   officers,   with   particular   reference  to  local  market
circumstances.  In  determining  the  adjustment to Mr.  Marcus' base salary for
fiscal 2000, the Committee  specifically took into account the Company's revenue
and earnings  performance  for fiscal 1999,  the Company's  long-term  record of
financial  success and the  comparative  cash  compensation  of other  similarly
situated executives.

         Bonus  awards  attributable  to each  fiscal  year are  granted  by the
Committee to the named executive officers,  including Mr. Marcus,  subsequent to
the fiscal year-end.  Fiscal 1999 bonus awards for the named executive  officers
who   have  no   direct   operational   responsibilities   were   based  on  the
recommendations  of Mr.  Marcus,  who  made  his  recommendations  based  on the
Company's  overall  financial  performance  for the  year  then  ended  and such
officer's   individual   contributions   and  achievements   over  fiscal  1999,
particularly as such  contributions  and  achievements  related to advancing the
Company's  entrepreneurial  philosophy.  Specific corporate  performance factors
considered in making fiscal 1999 bonus  determinations  for such executives were
the  contribution  that each executive made to his specific  functional area and
overall Company performance and the Company's 8.4% increase in revenues compared
to fiscal  1998,  the  Company's  earnings  performance  for fiscal 1999 and the
comparative cash compensation of other similarly situated executives. The fiscal
1999 bonus award for Bruce J. Olson, who has direct managerial  responsibilities
for  two  operating  divisions  of the  Company,  was  determined  based  on the
financial  and  operating  performance  of those  divisions,  together  with the
overall financial performance of the Company in fiscal 1999. Mr. Marcus received
a fiscal 1999 bonus payment based on a  pre-established  formula which  provides
for his receipt of a performance  bonus equal to three-fourths of one percent of
the Company's pre-tax earnings for the fiscal year.

         Stock  options  are  granted  each year by the  Committee  to  selected
executive  officers  as part of such  officers'  compensation  package.  Options
granted by the Committee  have a per share  exercise  price equal to 100% of the
fair market value of the Common  Shares on the date of grant.  Therefore,  since
the economic value of each option is directly dependent upon future increases in
the value of the Common  Shares,  the Committee  believes  option grants help to
better align the interests of option  recipients with the economic  interests of
the Company's shareholders. The Committee believes stock option grants provide a
long-term  incentive for option  recipients  to improve the Company's  financial
performance  and, in turn, its stock price. The Committee has the flexibility to
grant other types of equity-based incentive awards (including stock appreciation
rights, restricted stock and performance shares) in addition to stock options in
accordance  with the 1995 Equity  Incentive  Plan. Mr. Marcus is not eligible to
receive  option  grants or other  awards under the 1995 Equity  Incentive  Plan.
Since Mr.  Marcus  and his  family own  approximately  39.5% of the  outstanding
Common  Shares  and  Class  B  Shares,   his  economic   interests  are  already
substantially  directly linked to the price  performance of the Company's Common
Shares.  Therefore,  at the time the 1995 Equity Incentive Plan was adopted,  it
was determined unnecessary to provide Mr. Marcus with the opportunity to receive
stock option grants.



                                       7
<PAGE>

         Consistent with the Company's philosophy of encouraging entrepreneurism
throughout the  organization,  the Committee  grants options annually to a broad
number of key  employees.  Option grants in fiscal 1999 to key  employees  other
than the named  executive  officers  constituted  89.1% of all non-Board  option
grants.  The size of option grants to the named  executive  officers is based on
(i)  each  officer's  length  of  service  and  relative   responsibilities  and
contributions  to the  Company's  performance  over  the  past  year;  (ii)  the
officer's anticipated future contributions to the success of the Company;  (iii)
historical levels of option grants to, and the level of existing stock ownership
of, such officer and other executive  officers;  and (iv) the relative levels of
option grants then being made to all employees and other executive officers.

         The Committee also attempts to provide other  competitive  compensatory
benefits to the Company's  executive  officers,  including  participation in the
Company's Pension Plus Plan, nonqualified retirement income plan, employee stock
purchase plan,  nonqualified deferred compensation plan, health insurance,  life
and disability insurance and other benefits.

         The Company's cash compensation program for its managers is designed to
reward an entrepreneurial  orientation on the part of such managers. In addition
to the need for such  reinforcement,  the Company also recognizes that long-term
service  and loyalty  are of  strategic  value to the  continued  continuity  of
management  which is necessary  for the growth of the Company.  For this reason,
the  Company has  introduced  an  incentive  stock  option  program for unit and
multi-unit managers based on level of responsibility and length of service.

         As a result of current  executive  compensation  levels,  the Committee
does not intend currently to take any action to conform its  compensation  plans
to comply with the  regulations  proposed  under  Internal  Revenue Code Section
162(m)  relating to the $1 million cap on executive  compensation  deductibility
imposed by the Omnibus Revenue Reconciliation Act of 1993.

         By the Compensation and Nominating Committee:
         Timothy E. Hoeksema, Chairman
         Daniel F. McKeithan, Jr.
         Bronson J. Haase

Summary Compensation Information

         The  following   table  sets  forth  certain   information   concerning
compensation  paid by the  Company  for  the  last  three  fiscal  years  to the
Company's  Chief  Executive  Officer  and the other  executive  officers  of the
Company who earned  over  $100,000  in salary and  bonuses in fiscal  1999.  The
persons named in the table below are  hereinafter  sometimes  referred to as the
"named executive officers."

                                       8
<PAGE>
<TABLE>

                           Summary Compensation Table

                               Annual Compensation
                           --------------------------
<CAPTION>

                                                                                        Stock Option
       Name and Principal            Fiscal                                             Grants(3)(4)         All Other
            Positions                 Year      Salary(1)     Bonus         Other(2)      (shares)        Compensation(5)
          -------------              ------    -----------   -------        --------     ----------       ---------------

<S>                                   <C>        <C>         <C>            <C>              <C>             <C>
Stephen H. Marcus                     1999       $418,077    $284,737       $    --          N/A             $6,030(6)
 Chairman of the Board,               1998       $398,077    $362,684       $    --          N/A             $7,024(6)
 President and Chief                  1997       $378,461    $398,868       $    --          N/A             $6,912(6)
 Executive Officer

Bruce J. Olson                        1999       $248,558    $112,214       $    --          7,500           $4,347
 Group Vice President
                                      1998       $233,558    $147,600       $    --          7,500           $5,156
                                      1997       $218,462    $256,046       $    --          7,500           $5,091

H. Fred Delmenhorst                   1999       $141,327    $ 15,000       $    --          3,750           $6,310
 Vice President-Human
 Resources
                                      1998       $134,039    $ 20,000       $    --          3,750           $6,556
                                      1997       $124,231    $ 18,500       $    --          3,750           $4,289

Thomas F. Kissinger                   1999       $148,558    $ 28,000       $    --          3,750           $2,617
 General Counsel and
 Secretary
                                      1998       $134,039    $ 35,000       $    --          3,750           $2,444
                                      1997       $123,231    $ 30,000       $    --          3,750           $1,820

Douglas A. Neis                       1999       $114,135    $ 15,000       $    --          3,750           $2,204
 Chief Financial Officer
 and Treasurer
                                      1998       $105,423    $ 20,000       $    --          3,000           $2,513
                                      1997       $ 99,308    $ 17,500       $    --          3,000           $2,034
- -----------------
(1)      Includes  amounts  deferred by the Company at the election of the named
         executive officer under Section 401(k) of the Internal Revenue Code and
         the  Company's  Deferred  Compensation  Plan.  The  Company's  Deferred
         Compensation Plan is a defined contribution program whereby an eligible
         employee may voluntarily make an irrevocable  election to defer receipt
         of up to 100% of the employee's annual compensation on a pre-tax basis.
         The  irrevocable  election  must  be made  prior  to the  start  of any
         calendar  year to which it  applies  and must  specify  both a  benefit
         payment commencement date beyond the end of the last such calendar year
         and the form of  payment  (i.e.,  lump sum,  periodic  installments  or
         monthly annuity).  During the period of deferral, the Company quarterly
         applies to the deferred  amount an earnings credit equal to the average
         prime  interest  rate of a  designated  Milwaukee  bank.  The  benefits
         payable  under the Deferred  Compensation  Plan (i.e.,  the  employee's
         deferred  amounts  plus his earnings  credits)  will be paid out of the
         Company's general corporate assets as benefit payments become due after
         the employee's specified commencement date.

(2)      The value of all  perquisites and other personal  benefits  provided to
         each  named  executive  officer  by or on  behalf  of  the  Company  is
         significantly less than the required Securities and Exchange Commission
         reporting  thresholds  of the  lesser of  $50,000  or 10% of the annual
         salary and bonus reported for each respective named executive officer.

(3)      Fiscal 1997,  1998 and 1999 options were granted at 100% of fair market
         value on the date of grant under the  Company's  1995 Equity  Incentive
         Plan.  See footnote (1) to the table set forth under "Stock  Options --
         Option Grants in 1999 Fiscal Year" below for additional information.

(4)      Options  granted  during  fiscal  1998 and 1997 have been  adjusted  to
         reflect the Company's three-for-two stock split effected on December 5,
         1997,  in the form of a 50%  dividend on both of its Common  Shares and
         Class B Shares.

(5)      Includes the Company's  contributions on behalf of each named executive
         officer to its defined  contribution  Pension  Plus Plan and the dollar
         value of imputed life insurance  premiums paid by, or on


                                       9
<PAGE>


         behalf of, the Company during the fiscal year with respect to term life
         insurance for the benefit of the named executive  officer.  The Pension
         Plus Plan is a profit  sharing plan with Internal  Revenue Code Section
         401(k)  features and covers all  eligible  employees of the Company and
         its subsidiaries,  including the named executive  officers,  and uses a
         participating employee's aggregate direct compensation as the basis for
         determining the employee and employer  contributions that are allocated
         to the employee's  account under the Pension Plus Plan. A participating
         employee  may  elect  to  make  pre-tax  deposits  of up to  14% of the
         employee's annual compensation. The Pension Plus Plan also provides for
         three types of employer  contributions:  (i) a basic contribution equal
         to  1%  of a  participating  employee's  annual  compensation;  (ii)  a
         matching  contribution  equal to one-fourth of the  employee's  pre-tax
         deposits  not  exceeding  6% of such annual  compensation;  and (iii) a
         discretionary profit performance  contribution  determined by the Board
         each year.  For purposes of the profit  performance  contribution,  the
         Company  and its  subsidiaries  have been  divided  into  eight  profit
         sharing  groups,  and  the  profit  performance  contribution  for  the
         participating  employees  employed by a particular profit sharing group
         is   dependent   upon  the   Company's   overall   operations   meeting
         profitability targets, the Company having achieved a positive return on
         shareholders'   equity  and  that  profit  sharing  group's   operating
         performance having been profitable. A participating employee's share of
         the annual profit performance contribution,  if any, for the employee's
         profit  sharing  group is determined by  multiplying  the  contribution
         amount by the ratio of the participating employee's annual compensation
         to the aggregate annual compensation of all participating  employees in
         that profit sharing group. The employee's  pre-tax savings deposits and
         the  employer  basic   contributions   allocated  to  a   participating
         employee's  account are fully  vested upon  deposit,  and the  employer
         matching and profit performance contribution are subject to a graduated
         vesting  schedule  resulting  in full  vesting  after  seven  years  of
         service.  The  participating  employee  has the  right  to  direct  the
         investment  of the  pre-tax  savings  deposits  and  employer  matching
         contributions  allocated  to the  employee's  account in one or more of
         several  available  investment  funds.  The  allocated  employer  basic
         contributions  are  generally  expected to be invested in Common Shares
         but,  at  the  direction  of the  Pension  Plus  Plan's  administrative
         committee,  may  be  invested  in a  different  manner.  The  allocated
         employer profit  performance  contributions  are invested in the manner
         selected by the Pension Plus Plan's administrative committee, which may
         also  include  investment  in Common  Shares.  The vested  portion of a
         participating  employee's  account balance becomes  distributable  in a
         lump sum payment only after the  employee's  termination of employment,
         although the employee has the right while  employed to borrow a portion
         of such vested portion or make a withdrawal of pre-tax savings deposits
         for certain hardship reasons which are prescribed by applicable federal
         law.  The Company  also  provides  all named  executive  officers  with
         long-term disability protection.

(6)      In each of fiscal 1999,  1998 and 1997, the Company paid  approximately
         $368,000 of premiums on three  split-dollar  insurance  policies on the
         life of Mr. Marcus. The foregoing data is excluded from the table above
         because,  upon  surrender of these policies to the Company or the death
         of Mr. Marcus, these premium payments will be reimbursed in full to the
         Company. Based on an assumed retirement age of 65, the present value of
         the  excess  cash  surrender  value  of all of such  policies  over the
         premium payments is estimated to be approximately $156,000.
</TABLE>

Stock Options

         The Company has a 1987 Stock  Option  Plan  ("1987  Plan")  pursuant to
which options to acquire  Common Shares could have been granted by the Committee
prior to June 1997 to officers  and other key  employees  of the Company and its
subsidiaries,  including executive  officers.  However,  Ben Marcus,  Stephen H.
Marcus,  Diane Marcus  Gershowitz  and any other  person who owned,  directly or
indirectly,  5% or more of the  Company's  voting  power  were not  eligible  to
receive  options  under the 1987 Plan.  No new options may be granted  under the
1987 Plan,  although  outstanding options previously granted under the 1987 Plan
are still outstanding and may be exercised pursuant to their terms.

                                       10
<PAGE>

         The  Company  also  has a 1995  Equity  Incentive  Plan  ("1995  Plan")
pursuant  to which  options  to  acquire  Common  Shares  may be  granted by the
Committee until June 2005 to officers and other key employees of the Company and
its subsidiaries,  including executive officers. However, Ben Marcus, Stephen H.
Marcus,  Diane  Marcus  Gershowitz  and any other  person who owns,  directly or
indirectly,  5% or more of the  Company's  voting power cannot  receive  options
under the 1995 Plan.

         The  following  table sets forth  information  concerning  the grant of
stock  options  under the 1995 Plan during  fiscal  1999 to the named  executive
officers.
<TABLE>

                        Option Grants in 1999 Fiscal Year
<CAPTION>

                                          Percentage of
                        Common Shares     Total Options                                    Potential Realizable Value at Assumed
                         Underlying      Granted to All       Exercise                          Annual Rates of Stock Price
                           Options        Employees in        Price(2)       Expiration       Appreciation for Option Term(3)
         Name            Granted(1)     1999 Fiscal Year     (per share)        Date             5%                   10%
         ----            ----------     ----------------     -----------       ------            --                   ---
<S>                         <C>               <C>             <C>            <C>                <C>                 <C>
Stephen H. Marcus            N/A               N/A               N/A            N/A               N/A                 N/A
Bruce J. Olson              7,500             3.8%            $16.9375        6/25/08           $79,889             $202,455
H. Fred Delmenhorst         3,750             1.9%            $16.9375        6/25/08           $39,945             $101,228
Thomas F. Kissinger         3,750             1.9%            $16.9375        6/25/08           $39,945             $101,228
Douglas A. Neis             3,750             1.9%            $16.9375        6/25/08           $39,945             $101,228

- ------------------

(1)      Options  granted  under the 1995 Plan may be  designed  to  qualify  as
         either  "incentive stock options" within the meaning of Section 422A of
         the  Internal  Revenue Code or as  "nonstatutory  stock  options."  The
         options  reflected in the table are  incentive  stock options under the
         Internal  Revenue Code and were granted on June 25, 1998.  The exercise
         price of each option granted was equal to 100% of the fair market value
         of the  Common  Shares  on the date of  grant.  The  foregoing  options
         granted  vest and are  exercisable  with  respect to 40% of the subject
         shares after two years from the grant date, 60% after three years,  80%
         after four years and 100% after five  years,  but may not be  exercised
         after the  ten-year  option  period.  Not  reflected  in this table are
         25,000  Common  Shares  subject to incentive  stock  options which were
         granted to the named executive officers after the Company's fiscal 1999
         year  end   (Olson-10,000,   Delmenhorst-5,000,   Kissinger-5,000   and
         Neis-5,000) at an exercise price of $12.3125 per share.

(2)      The  exercise  price  of  options  may be paid in cash,  by  delivering
         previously issued Common Shares or any combination thereof.

(3)      The potential  realizable  values set forth under the columns represent
         the difference  between the stated option exercise price and the market
         value of the  Common  Shares  based on certain  assumed  rates of stock
         price appreciation and assuming that the options are exercised on their
         stated  expiration date; the potential  realizable  values set forth do
         not take into account  applicable  tax and expense  payments which date
         may be associated with such option exercises.  Actual realizable value,
         if any,  will be  dependent  on the  future  stock  price of the Common
         Shares on the actual date of  exercise,  which may be earlier  than the
         stated  expiration  date.  The 5% and 10% assumed  rates of stock price
         appreciation  over the ten-year  exercise period of the options used in
         the  table  above  are  mandated  by the  rules of the  Securities  and
         Exchange  Commission  and do not represent  the  Company's  estimate or
         projection of the future price of the Common Shares on any date.  There
         can be no assurances  that the stock price  appreciation  rates for the
         Common  Shares  assumed  for  purposes  of this table will  actually be
         achieved.
</TABLE>

         The following table sets forth certain  information with respect to the
named executive  officers  concerning their unexercised stock options held as of
the end of the Company's  fiscal 1999.  No options were  exercised by any of the
named executive officers during the Company's fiscal 1999.



                                       11
<PAGE>
<TABLE>
<CAPTION>

                        Fiscal 1999 Year-End Value Table

                                             Number of Common Shares                     Value of Unexercised
                                        Underlying Unexercised Options at            In-the-Money Options at End of
                                              End of Fiscal 1999(1)                          Fiscal 1999(4)
    Name                              Exercisable(2)(3)/Unexercisable(2)(3)           Exercisable/Unexercisable
    ----                              -------------------------------------           -------------------------

<S>                                              <C>                                       <C>
Stephen H. Marcus                                      N/A                                      N/A
Bruce J. Olson                                   60,375 / 24,000                           $152,325/ $0
H. Fred Delmenhorst                              26,138 / 11,550                           $ 71,193/ $0
Thomas F. Kissinger                              18,825 / 11,550                           $ 27,371/ $0
Douglas A. Neis                                  25,838 / 10,350                           $ 71,193/ $0

- ----------------

(1)      See vesting  schedule of stock  options set forth in footnote (1) under
         the "Option Grants in 1999 Fiscal Year" table above.

(2)      Not reflected  herein are 15,750 Common Shares subject to stock options
         which have  vested  and become  exercisable  after the  Company's  1999
         fiscal year end (Olson-6,750,  Delmenhorst-3,150,  Kissinger-3,150  and
         Neis-2,700).  Also not reflected in this table are 25,000 Common Shares
         subject  to stock  options  which were  granted to the named  executive
         officers  after  the  Company's  fiscal  1999  year end  (Olson-10,000,
         Delmenhorst-5,000, Kissinger-5,000 and Neis-5,000) at an exercise price
         of $12.3125 per share.

(3)      Reflects  adjustments  for  the  Company's  three-for-two  stock  split
         effected on December 5, 1997,  in the form of a 50% dividend on both of
         its Common Shares and Class B Shares.

(4)      The dollar values were calculated by determining the difference between
         the fair market value of the  underlying  Common Shares and the various
         applicable exercise prices of the named executive officers' outstanding
         options at the end of fiscal 1999. The closing sale price of the Common
         Shares on the New York Stock  Exchange on May 27, 1999,  was $12.75 per
         share.
</TABLE>

Pension Plan

         The  Company  has  a   nonqualified   defined   benefit   pension  plan
("Supplemental  Plan")  for  the  eligible  employees  of the  Company  and  its
subsidiaries  with annual  compensation  in excess of a specified  level  (e.g.,
$80,000  in 1999),  including  named  executive  officers  of the  Company.  The
Supplemental Plan is a defined benefit  retirement income program which provides
benefits  based upon the  employee's  average  total  compensation  for the five
highest  compensation  years within the employee's last ten compensation  years.
The amounts accrued for named  executive  officers under the  Supplemental  Plan
cannot be readily ascertained and are,  therefore,  not included in the "Summary
Compensation Table" above. In calculating employee  compensation for purposes of
determining  its  contribution  to the  Supplemental  Plan,  the Company  uses a
participating  employee's  total direct  compensation  in determining its annual
benefits  (which,  for the named executive  officers,  would be comprised of the
salary and bonus  amounts  listed in the "Summary  Compensation  Table"  above),
calculated on a straight life annuity basis  assuming  benefits  commence at age
65. In addition to a reduction  equal to 50% of Social  Security  benefits,  the
Supplemental  Plan also  reduces its benefits by the  benefits  attributable  to
employer  contributions  which the  participating  employee received under other
Company-sponsored  plans, such as the Pension Plus Plan and the Company's former
qualified pension plans. An employee participating in the Supplemental Plan will
be entitled to receive  annual  benefits  substantially  in accordance  with the
table set forth below, except that the amounts shown in the table do not reflect
the applicable  reductions for Social  Security  benefits and benefits funded by
employer  contributions which are payable under other  Company-sponsored  plans.
For an employee  entitled to the highest level of Social  Security  benefits who
retires  at  age  65  during   calendar  year  1999,  the  reduction  in  annual
Supplemental Plan benefits would be approximately $9,720.

                                       12
<PAGE>
<TABLE>
<CAPTION>

                                                     Estimated Annual Pension Plan Benefits
                                                       for Representative Years of Service
                                     ------------------------------------------------------------------------
          Final Five-Year
       Average Compensation                 15             20             25             30             35
       --------------------                 --             --             --             --             --

<S>                                     <C>            <C>            <C>            <C>           <C>
            $  80,000                   $  20,000      $  26,667      $  33,333      $  40,000     $  40,000
              120,000                      30,000         40,000         50,000         60,000        60,000
              180,000                      45,000         60,000         75,000         90,000        90,000
              240,000                      60,000         80,000        100,000        120,000       120,000
              400,000                     100,000        133,000        167,000        200,000       200,000
              600,000                     150,000        200,000        250,000        300,000       300,000
              800,000                     200,000        267,000        333,000        400,000       400,000
</TABLE>

         A participating employee is entitled to benefits under the Supplemental
Plan upon normal  retirement on or after age 65, early  retirement  after age 60
with at least five years of service,  disability  retirement after at least five
years of service and other  termination of employment  after at least five years
of service.  A graduated vesting schedule,  which provides for 50% vesting after
five years of service and an additional 10% for each year of service thereafter,
applies in the case of termination of employment  before  completing 10 years of
service or  qualifying  for normal,  early or  disability  retirement.  Benefits
payable under the  Supplemental  Plan will be paid out of the Company's  general
corporate  assets as  benefit  payments  become  due after  retirement  or other
termination.  At the end of fiscal 1999,  Stephen H. Marcus,  Bruce J. Olson, H.
Fred Delmenhorst,  Thomas F. Kissinger and Douglas A. Neis had 38, 25, 14, 6 and
13 years,  respectively,  of credited  years of service  under the  Supplemental
Plan.

Director and Director Emeritus Compensation

         Under  the  Company's  standard  director   compensation  policy,  each
nonemployee  director receives an annual retainer fee of $10,000,  together with
$1,750 for each meeting of the Board and $350 for each committee meeting thereof
(or  $500  per  committee  meeting  if that  person  serves  as the  committee's
chairperson),  which he or she attends.  In addition,  under the Company's  1994
Nonemployee  Director  Stock Option Plan  ("Director  Plan"),  each  nonemployee
director  automatically is granted stock options to purchase 1,000 Common Shares
upon his or her initial  appointment  or election to the Board and also receives
an automatic  annual grant of an option for 500 Common Shares at the end of each
fiscal  year of the  Company.  Exercise  prices  of  options  granted  under the
Director Plan are equal to 100% of the fair market value of the Common Shares on
the date of grant.  Under the Director Plan, on May 27, 1999,  each  nonemployee
director  received  his or her annual  automatic  option  grant to purchase  500
shares of Common  Stock at an  exercise  price of $12.75 per share.  The options
have a term of ten years and were fully vested and exercisable immediately after
grant.

         Ben  Marcus,  the  founder  of the  Company in 1935,  retired  from his
position as the  Company's  Chairman of the Board in December  1991. In December
1995, Ben Marcus  retired from the Board and was appointed a director  emeritus.
Mr.  Marcus also  continues to serve the Company as a nonofficer  employee.  The
Committee  has  adopted a  compensation  policy  applicable  to Ben Marcus  that
attempts to recompense  him for his many years of service and  dedication to the
founding,  development and growth of the Company. To recognize his contributions
to the founding and success of the  Company,  Mr.  Marcus is entitled to receive
for the  remainder  of his life (and  thereafter  his wife will be  entitled  to
receive for the remainder of her life) a consulting  fee  partially  linked to a
percentage of the Company's pre-tax and pre-corporate bonus earnings. Mr. Marcus
is also  entitled  to receive  continued  salary  payments as an employee of the
Company.  In fiscal 1999, Ben Marcus earned total cash  compensation of $397,621
from the Company.



                                       13
<PAGE>

                          STOCK PERFORMANCE INFORMATION

         Set forth below is a line graph comparing the annual  percentage change
during the Company's  last five fiscal years in the Company's  cumulative  total
shareholder return (stock price appreciation on a dividend  reinvested basis) on
the Common Shares,  compared to the cumulative  total return of a composite peer
group index selected in good faith by the Company, companies included within the
Russell 2000 Index and companies  included within the S & P 500 Composite Index.
The  Company has  selected  the  Russell  2000 Index as a new index  because the
Company  believes  the  Russell  2000  Index  includes   companies  with  market
capitalizations  that are  more  similar  to the  market  capitalization  of the
Company as  opposed to the  companies  included  within the S & P 500  Composite
Index, which have larger market  capitalizations than the Company. The composite
peer  group  index is  comprised  of the  Standard  & Poor's  Hotel/Motel  Index
(weighted  62%),  Standard  &  Poor's  Restaurants  Index  (weighted  7%)  and a
Company-selected  theatre index (weighted 31%) which includes  Carmike  Cinemas,
Inc.,   Cineplex  Odeon  Corp./Loews   Cineplex   Entertainment  Corp.  and  AMC
Entertainment,  Inc. The indices within the composite  industry peer group index
have been weighted to approximate the relative revenue  contributions of each of
the Company's respective business segments (counting the limited-service lodging
and  hotel/resort  segments as one segment) to the Company's  total  revenues in
fiscal 1999. The  shareholder  returns of the companies  included in the theatre
index  have  been  weighted  based  on  each  such  company's   relative  market
capitalization as of the beginning of the presented periods.
<TABLE>

                      Comparison of Five-Year Total Returns
                        (on a dividend reinvested basis)

                               [GRAPHIC OMITTED]
<CAPTION>


=====================================================================================================================
                                              5/31/94     5/31/95     5/31/96      5/31/97     5/31/98     5/31/99
=====================================================================================================================
<S>                                            <C>         <C>          <C>         <C>         <C>         <C>
  The Marcus Corporation                       $100        $107         $148        $141        $155        $112
- ---------------------------------------------------------------------------------------------------------------------
  Composite Peer Group Index                   $100        $108         $147        $146        $169        $133
- ---------------------------------------------------------------------------------------------------------------------
  Russell 2000 Index                           $100        $108         $145        $153        $183        $176
- ---------------------------------------------------------------------------------------------------------------------
  S&P 500 Composite Index                      $100        $120         $154        $200        $261        $316
=====================================================================================================================
</TABLE>

                                       14
<PAGE>

                              CERTAIN TRANSACTIONS

         During the 1999 fiscal year, the Company paid approximately $145,000 of
interest to certain  entities  owned by Ben  Marcus,  Stephen H.  Marcus,  Diane
Marcus  Gershowitz  and  certain  trusts  for the  benefit  of  members of their
families on nine debts of the Company owed to such entities. These debts are due
on demand and bear  interest  at the prime  rate  (7.75% at May 27,  1999).  The
largest  aggregate  amount  outstanding  on the above debts during the Company's
1999 fiscal year was  $1,882,000.  As of the end of the 1999  fiscal  year,  the
amount  outstanding on the nine debts was $1,827,000.  Payment of both principal
and interest on these debts is current.

         In May 1998,  Marcus  Hotels,  Inc.  ("Marcus  Hotels"),  an  operating
subsidiary  of the  Company,  entered into two  agreements  with  Virtuem,  Inc.
("Virtuem"),  an entity  controlled  by  Stephen  H.  Marcus  and  Diane  Marcus
Gershowitz,  to develop and manage a luxury hotel project in Chicago,  Illinois.
Because the project has not yet been started,  the fees to be paid by Virtuem to
Marcus Hotels are not yet  ascertainable.  The agreement for the  development of
the hotel will  require  Virtuem to pay to Marcus  Hotels a fee equal to 1.5% of
the budget for the  development of the hotel, a portion of which will be paid in
monthly  installments and the remainder of which will be paid upon completion of
the project.  The agreement for the management of the hotel will require Virtuem
to pay to Marcus  Hotels a fee equal to 3% of the gross  revenues for the hotel.
In  conjunction  with this  agreement,  Marcus Hotels has advanced funds for the
benefit of Virtuem for costs associated with the development of the project. The
advances  are  secured by a  mortgage  on  Virtuem's  leasehold  interest,  bear
interest  at the prime  rate plus 1.0%  (8.75% at May 27,  1999) and are due the
earlier of (i) the date  Virtuem  has funds  available  out of Net Cash Flow (as
defined in the  management  agreement),  (ii) the date  permanent  financing  is
closed, or (iii) in the event the management  agreement is terminated,  one year
after the date of such  termination.  As of the end of the 1999 fiscal year, the
amount due from Virtuem on these advances was $1,497,000.

         As has been the case in prior years,  during the 1999 fiscal year,  the
Company leased  automobiles  from Selig  Executive  Leasing Co., Inc.  Aggregate
lease  payments were $467,000 in fiscal 1999.  Allan H. Selig, a director of the
Company, is the President, Chief Executive Officer and sole shareholder of Selig
Executive Leasing Co., Inc.

         The  Company  believes  that  all  of  the  above   transactions   were
consummated  on terms at least as  favorable  as could have been  obtained  from
non-affiliated third parties.

           APPROVAL OF THE AMENDMENT TO THE 1995 EQUITY INCENTIVE PLAN

General

         Out of the original  1,125,000 Common Shares authorized for issuance of
awards under the Company's 1995 Equity  Incentive  Plan (the "1995 Plan"),  only
228,000 Common Shares remain  available for  additional  grants of stock options
and other equity awards. As a result,  the Board amended the 1995 Plan on August
12, 1999,  subject to approval by the  shareholders at the Meeting,  to increase
Common Share  availability  by 2,000,000  Common  Shares (the  "Amendment").  In
addition,  certain  provisions  of the 1995 Plan have been  updated  to  reflect
current Securities and Exchange Commission regulations.

         The  purpose of the 1995 Plan is to promote the best  interests  of the
Company and its  shareholders  by providing key employees of the Company and its
subsidiaries  with an  opportunity  to acquire  or  increase  their  proprietary
interest  in the  Company.  It is  intended  that the  1995  Plan  will  promote
continuity of management  and increased  incentive and personal  interest in the
welfare of the Company by those key employees who are primarily  responsible for
shaping or carrying  out the  long-range  plans of the Company and  securing the
Company's continued growth and financial success.



                                       15
<PAGE>

         The  following  summary  discussion  of the 1995 Plan,  as amended,  is
qualified in its  entirety by  reference  to the full text of the 1995 Plan,  as
amended,  which is available  without charge upon written  request mailed to the
Secretary of the Company at the Company's  address set forth on the face of this
Proxy Statement.

Administration

         The 1995 Plan is required to be  administered by the  Compensation  and
Nominating Committee ("Committee"),  provided the Committee continues to consist
of not less than two  directors  who are  "non-employee  directors"  within  the
meaning of Rule  16b-3  under the  Securities  Exchange  Act of 1934  ("Exchange
Act"). Among other functions, the Committee has the authority to establish rules
for the  administration  of the 1995 Plan;  to select the key  employees  of the
Company to whom awards will be granted;  to determine  the types of awards to be
granted to key employees and the number of shares covered by such awards; to set
the terms and conditions of such awards; and to cancel, suspend and amend awards
granted to key  employees  to the  extent  authorized  under the 1995 Plan.  The
Committee  may also  determine  whether the payment of any proceeds of any award
shall or may be  deferred  by a key  employee  participating  in the 1995  Plan.
Except  as   otherwise   provided   in  the  1995   Plan,   determinations   and
interpretations with respect thereto and any award agreements thereunder will be
in the sole discretion of the Committee, whose determination and interpretations
will be binding on all parties.  Any key employee of the Company,  including any
executive officer or employee-director of the Company who is not a member of the
Committee, is eligible to receive awards under the 1995 Plan; provided, however,
that Ben Marcus, Stephen H. Marcus, Diane Marcus Gershowitz and any other person
who beneficially owns, directly or indirectly,  stock possessing more than 5% of
the total combined voting power of all classes of stock of the Company shall not
be eligible to receive awards under the 1995 Plan.

Awards Under the 1995 Plan; Available Shares

         The 1995 Plan  authorizes  the granting to key  employees of: (a) stock
options,  which may be either  incentive  stock  options  ("ISOs")  meeting  the
requirements  of  Section  422 of the  Internal  Revenue  Code (the  "Code")  or
nonqualified  stock  options;  (b)  stock  appreciation  rights  ("SARs");   (c)
restricted  stock;  and (d)  performance  shares.  The 1995  Plan,  as  amended,
provides that up to a total of 3,125,000 Common Shares (subject to adjustment as
described  below) will be available for the granting of awards  thereunder.  Any
shares  delivered  pursuant to an award may be either  authorized  and  unissued
Common Shares or treasury shares held by the Company.

Terms of Awards

         Options.  The  exercise  price per  Common  Share  subject to an option
granted under the 1995 Plan will be determined by the  Committee,  provided that
the  exercise  price  may not be less than  100% of the fair  market  value of a
Common Share on the date of grant.  The term of an option granted under the 1995
Plan will be as determined by the Committee, provided that the term of an Option
may not  exceed  ten  years.  Options  granted  under the 1995 Plan will  become
exercisable  in such  manner  and  within  such  period or  periods  and in such
installments  or  otherwise  as  determined  by the  Committee.  Options will be
exercised by payment in full of the exercise  price,  either in cash or in whole
or in part by  tendering  Common  Shares  or other  consideration  having a fair
market value on the date of exercise  equal to the option  exercise  price.  All
ISOs granted  under the 1995 Plan will also be required to comply with all other
terms of Section 422 of the Code.

         SARs.  An SAR  granted  under the 1995 Plan will confer on the holder a
right to receive, upon exercise thereof, the excess of (a) the fair market value
of one Common Share on the date of exercise  over (b) the grant price of the SAR
as  specified  by the  Committee.  The grant price of an SAR under the 1995 Plan
will not be less  than the fair  market  value of a Common  Share on the date of
grant.  The grant  price,  term,  methods of  exercise,  methods  of  settlement
(including  whether the holder of an SAR will be paid in cash,  Common Shares or
other consideration) and any other terms and conditions of any SAR granted under
the 1995 Plan will be determined by the Committee.



                                       16
<PAGE>

         Restricted  Stock.  Restricted  Common Shares  granted to key employees
under the 1995 Plan will be subject to such  restrictions  as the  Committee may
impose,  including  any  limitation  on the right to vote such shares or receive
dividends thereon.  The restrictions  imposed on the shares may lapse separately
or in combination at such time or times,  or in such  installments or otherwise,
as the Committee may deem appropriate.  The number of Common Shares which may be
granted to key employees as  restricted  stock shall not exceed  112,500  shares
(subject to adjustment as described  below).  Except as otherwise  determined by
the Committee,  upon  termination of a key employee's  employment for any reason
during the applicable  restriction  period, all shares of restricted stock still
subject to restriction will be subject to forfeiture by the key employee.  Under
the 1995 Plan,  the Committee will have the authority at its discretion to waive
in whole or in part any or all remaining  restrictions with respect to shares of
restricted stock granted to a key employee.

         Performance  Shares.  The 1995 Plan also  provides  for the granting of
performance shares to key employees. The Committee will determine the applicable
performance  period,  the  performance  goal or goals to be achieved  during any
performance  period,  the  proportion  of  payments,  if  any,  to be  made  for
performance  between the minimum and full performance  levels,  the restrictions
applicable to shares of restricted  stock  received upon payment of  performance
shares if payment is made in such manner,  and any other terms,  conditions  and
rights  relating  to  the  grant  of  performance   shares.   Performance  goals
established  by the  Committee  under  the 1995 Plan may be based on one or more
measures such as return on shareholders' equity, earnings or such other standard
or standards deemed relevant by the Committee,  measured  internally or relative
to other  organizations  and  before or after  extraordinary  items.  Payment on
performance  shares held by key employees  will be made in Common Shares (which,
at the discretion of the Committee,  may be shares of restricted stock) equal to
the number of performance shares payable. The Committee may provide that, during
a performance  period, key employees will be paid cash amounts,  with respect to
each  performance  share held by such key employees,  equal to the cash dividend
paid on a Common Share.  Participating key employees shall have no voting rights
with respect to performance shares held by them.

         The Committee may at any time adjust  performance goals (up or down) in
minimum or full performance levels (and any intermediate levels in proportion of
payments  related  thereto),  adjust the manner in which  performance  goals are
measured, or shorten any performance period or waive in whole or part any or all
remaining  restrictions  with  respect to shares of  restricted  stock issued in
payment of  performance  shares,  if the  Committee  determines  that  economic,
competitive  or other  conditions,  changes  in  generally  accepted  accounting
principles,  changes  in the  Company's  accounting  policies,  acquisitions  or
dispositions  by the  Company,  or the  occurrence  of other  unusual  events so
warrant.

Adjustments

         If any dividend or other  distribution,  recapitalization  stock split,
reverse stock split, reorganization,  merger, consolidation, split-up, spin-off,
combination  or  exchange  of Common  Shares  subject  to the 1995 Plan or other
securities  of the Company,  or other  similar  corporate  transaction  or event
affects  the Common  Shares so that an  adjustment  is  appropriate  in order to
prevent dilution or enlargement of the benefits or potential  benefits  intended
to be made available under the 1995 Plan, then the Committee will generally have
the  authority to, in such manner as it deems  equitable,  adjust (a) the number
and type of Common Shares  subject to the 1995 Plan and which  thereafter may be
made the subject of awards;  (b) the number and type of Common Shares subject to
outstanding  awards; and (c) the grant,  purchase or exercise price with respect
to any  award,  or may make  provision  for a cash  payment  to the holder of an
outstanding award.

Limits on Transferability

         No award granted under the 1995 Plan may be assigned, sold, transferred
or encumbered by any  participant,  otherwise  than by will, by designation of a
beneficiary,  or by  the  laws  of  descent  and  distribution,  except  that  a
participant  may,  to the  extent  allowed  by  the  Committee  and in a  manner
specified  by the


                                       17
<PAGE>

Committee or the award agreement, designate in writing a beneficiary to exercise
an award after the participant's death or transfer any award. Each award will be
exercisable  during the  participant's  lifetime only by such participant or, if
permissible  under  applicable  law,  by the  participant's  guardian  or  legal
representative.

Amendment and Termination

         The Board may amend,  suspend or  terminate  the 1995 Plan at any time,
except that shareholder approval of any amendment to the 1995 Plan must first be
obtained if otherwise required by: (a) the Code or any rules thereunder;  or (b)
the listing  requirements  of the New York Stock Exchange or any other principal
securities  exchange  or market  on which the  Common  Shares  are then  traded.
Termination  of the 1995 Plan shall not affect the rights of key employees  with
respect to awards  previously  granted to them,  and all unexpired  awards shall
continue in force after termination except as they may lapse or be terminated by
their own  terms and  conditions.  No award may be  granted  under the 1995 Plan
after the tenth anniversary of its effective date. The term of awards granted on
or prior to such tenth anniversary date,  unless otherwise  expressly  provided,
may extend beyond such date.

Withholding

         Not later than the date as of which an amount first becomes  includible
in the gross  income of a key  employee  for federal  income tax  purposes  with
respect to any award under the 1995 Plan,  the key employee  will be required to
pay to the Company,  or make arrangements  satisfactory to the Company regarding
the payment of, any federal,  state, local or foreign taxes of any kind required
by law to be withheld with respect to such amount.  Unless otherwise  determined
by the Committee,  withholding  obligations arising with respect to awards under
the 1995 Plan may be settled with Common Shares except that the key employee may
not settle such obligations with Common Shares that are part of, or are received
upon exercise of, the award that gives rise to the withholding requirement.  The
obligations  of the Company under the 1995 Plan are  conditional on such payment
or arrangements, and the Company and any affiliate will, to the extent permitted
by law,  have the right to deduct any such taxes from any payment  otherwise due
to the key employee.  The Committee  may establish  such  procedures as it deems
appropriate for the settling of withholding obligations with Common Shares.

Certain Federal Income Tax Consequences

         Stock  Options.  The grant of a stock  option  under the 1995 Plan will
create no income tax  consequences  to the key  employee or the  Company.  A key
employee who is granted a  nonqualified  stock option will  generally  recognize
ordinary  income at the time of exercise in an amount equal to the excess of the
fair market value of the Common Shares at such time over the exercise price. The
Company  will be entitled to a deduction in the same amount and at the same time
as ordinary income is recognized by the key employee.  A subsequent  disposition
of the Common  Shares  will give rise to capital  gain or loss to the extent the
amount realized from the sale differs from the tax basis (i.e.,  the fair market
value of the Common Shares on the date of  exercise).  This capital gain or loss
will be a long-term or short-term  capital gain or loss  depending on the length
of time the Common Shares had been held.

         In general, if a key employee holds the Common Shares acquired pursuant
to the  exercise of an ISO for at least two years from the date of grant and one
year from the date of  exercise,  the key employee  will  recognize no income or
gain as a result of the exercise  (except that the  alternative  minimum tax may
apply).  Any gain or loss realized by the key employee on the disposition of the
Common Shares will be treated as a long-term  capital gain or loss. No deduction
will be allowed to the Company.  If either of these holding period  requirements
is not met, the key employee will recognize  ordinary  income at the time of the
disposition  equal to the lesser of (a) the gain realized on the  disposition or
(b) the  excess of the fair  market  value of the  Common  Shares on the date of
exercise over the exercise price. The Company will be entitled to a deduction in
the same amount and at the same time as ordinary income is recognized by the key
employee.  Any additional gain



                                       18
<PAGE>

realized by the key employee  over the fair market value at the time of exercise
will be treated as a capital  gain.  This  capital  gain will be a long-term  or
short-term  capital gain  depending on the length of time the Common  Shares had
been held.

         Stock  Appreciation  Rights.  The grant of an SAR will create no income
tax consequences  for the key employee or the Company.  Upon exercise of an SAR,
the key employee will recognize  ordinary income equal to the amount of any cash
and the fair  market  value of any  Common  Shares or other  property  received,
except that if the key employee  receives an option,  shares of restricted stock
or  performance  shares upon  exercise of an SAR,  recognition  of income may be
deferred in  accordance  with the rules  applicable  to such other  awards.  The
Company  will be entitled to a deduction in the same amount and at the same time
as income is recognized by the key employee.

         Restricted  Stock.  A key employee will not  recognize  income upon the
award of  restricted  stock  under the 1995 Plan unless the  election  described
below is made.  However,  an  individual  who has not made such an election will
recognize ordinary income at the end of the applicable  restriction period in an
amount equal to the fair market value of the restricted  stock at such time. The
Company will be entitled to a corresponding  deduction in the same amount and at
the same time as the key  employee  recognizes  income.  Any  otherwise  taxable
disposition of the restricted stock after the end of the applicable  restriction
period will result in capital gain or loss (long-term or short-term depending on
the length of time the restricted  stock is held after the end of the applicable
restriction period). Dividends paid in cash and received by a key employee prior
to the end of the applicable  restriction period will constitute ordinary income
to the key  employee  in the  year  paid.  The  Company  will be  entitled  to a
corresponding deduction for such dividends.  Any dividends paid in stock will be
treated as an award of additional  restricted stock subject to the tax treatment
described herein.

         A key  employee  may,  within  30 days  after  the date of the award of
restricted stock, elect to recognize ordinary income as of the date of the award
in an amount equal to the fair market value of such restricted stock on the date
of the award.  The Company will be entitled to a corresponding  deduction in the
same amount and at the same time as the key employee  recognizes  income. If the
election is made,  any cash  dividends  received with respect to the  restricted
stock will be  treated as  dividend  income to the key  employee  in the year of
payment  and  will not be  deductible  by the  Company.  Any  otherwise  taxable
disposition  of the restricted  stock (other than by forfeiture)  will result in
capital gain or loss (long-term or short-term  depending on the holding period).
If the  key  employee  who  has  made  an  election  subsequently  forfeits  the
restricted  stock,  the key employee will not be entitled to deduct any loss. In
addition,  the Company would then be required to include as ordinary  income the
amount of the deduction it originally claimed with respect to such shares.

         Performance  Shares.  The grant of  performance  shares  will create no
income tax consequences for the key employee or the Company. Upon the receipt of
cash,  Common Shares or other property at the end of the applicable  performance
period,  the key employee will recognize  ordinary income equal to the amount of
any cash and the fair  market  value of any shares or other  property  received,
except that if the key employee  receives an option,  shares of restricted stock
or SARs in payment of performance shares,  recognition of income may be deferred
in accordance with the rules applicable to such other awards.  In addition,  the
key employee will  recognize  ordinary  income upon the receipt of cash payments
that are based on the amount of  dividends  paid by the Company  with respect to
Common  Shares.  The Company  will be entitled to a deduction in the same amount
and at the same time as income is recognized by the key employee.

Awards Under the Plan

         During fiscal 1999, the Committee  approved grants of stock options and
performance  shares to  executive  officers  and others  that are not subject to
shareholder  approval of the 1995 Plan, as amended.  See "Option  Grants in 1999
Fiscal  Year." The  Committee has not approved any grants of awards that require
shareholder approval of the 1995 Plan, as amended.



                                       19
<PAGE>

         The  Company  cannot  currently  determine  the number of shares or the
types of shares  that may be granted  to  eligible  participants  under the 1995
Plan, as amended,  in the future.  Such determinations will be made from time to
time by the Committee.

         On August 13, 1999,  the last reported  sales price per Common Share on
the New York Stock Exchange was $12.00.

Vote Required

         The  affirmative  vote  of the  holders  of a  majority  of  the  votes
represented by Common Shares and Class B Shares  represented  and voted together
as a single class at the Meeting is required to approve the Amendment. Any votes
represented  by Common  Shares  and/or  Class B Shares not voted at the Meeting,
whether due to broker nonvotes or otherwise (except  abstentions),  will have no
impact regarding the proposal to approve the Amendment.  Common Shares and Class
B Shares as to which  holders  abstain  from  voting  will be  treated  as votes
against approval of the Amendment.

         THE BOARD  UNANIMOUSLY  RECOMMENDS A VOTE "FOR" THE  AMENDMENT.  COMMON
SHARES OR CLASS B SHARES  REPRESENTED  AT THE  ANNUAL  MEETING BY  EXECUTED  BUT
UNMARKED PROXIES WILL BE VOTED "FOR" THE AMENDMENT.

                                  OTHER MATTERS

         Ernst & Young LLP acted as the  independent  auditors of the Company in
fiscal 1999 and it is anticipated that such firm will be similarly  appointed to
act in fiscal  2000.  Representatives  from Ernst & Young LLP are expected to be
present at the Meeting and will have an  opportunity to make a statement if they
so desire and will be available to respond to appropriate shareholder questions.

         The Company has filed an Annual Report on Form 10-K with the Securities
and  Exchange  Commission  for its 1999 fiscal year which ended on May 27, 1999.
The Company will provide a copy of such Form 10-K (excluding  exhibits)  without
charge to each person who is a record or  beneficial  owner of Common  Shares or
Class B Shares on the Record  Date and who submits a written  request  therefor.
Exhibits to the Form 10-K will be furnished upon payment of the fee described in
the list of exhibits  accompanying the copy of Form 10-K. Requests for copies of
the Form  10-K and any  exhibits  thereto  should  be  addressed  to  Thomas  F.
Kissinger,  General  Counsel and  Secretary,  The Marcus  Corporation,  250 East
Wisconsin Avenue, Suite 1700, Milwaukee, Wisconsin 53202-4220.

         The Board does not intend to present at the  Meeting  any  matters  for
shareholder  action  other than the  matters  described  in the Notice of Annual
Meeting.  The Board knows of no other  matters to be brought  before the Meeting
which will require the vote of  shareholders.  If any other  business or matters
should properly come before the Meeting,  the proxies named in the  accompanying
proxy  will vote on such  business  or  matters  in  accordance  with their best
judgment.

         A  shareholder  wishing to include a proposal  in the  Company's  proxy
statement  for its 2000 annual  meeting of  shareholders  pursuant to Rule 14a-8
under the  Exchange  Act must  forward the  proposal to the Company by April 29,
2000. In addition,  a shareholder who otherwise  intends to present  business at
the 2000  annual  meeting of  shareholders  (including,  nominating  persons for
election  as  directors)  must  comply  with the  requirements  set forth in the
Company's  By-laws.  Among  other  things,  to bring  business  before an annual
meeting,  a shareholder  must give written  notice  thereof,  complying with the
By-laws,  to the  Secretary  of the  Company not later than 45 days prior to the
date in the current year  corresponding  to the date on which the Company  first
mailed its proxy materials for the prior year's annual meeting.  Accordingly, if
the  Company  does  not  receive  notice  of a  shareholder  proposal  submitted
otherwise  than  pursuant to Rule 14a-8 prior to July 13, 2000,  then the notice
will be considered untimely and the Company will not be required to present such


                                       20
<PAGE>

proposal at the 2000 annual meeting of  shareholders.  If the Board of Directors
chooses to present  such  proposal at the 2000 annual  meeting of  shareholders,
then the persons  named in proxies  solicited by the Board of Directors  for the
1999 annual meeting of shareholders may exercise discretionary voting power with
respect to such proposal.

         The cost of soliciting proxies will be paid by the Company. The Company
expects to solicit  proxies  primarily  by mail.  Proxies may also be  solicited
personally  and by  telephone by certain  officers and regular  employees of the
Company.  The Company  will  reimburse  brokers and other  holders of record for
their  expenses  in  communicating  with the  persons  for whom they hold Common
Shares or Class B Shares.  It is not  anticipated  that anyone will be specially
engaged to solicit  proxies or that special  compensation  will be paid for that
purpose,  but the Company  reserves  the right to do so should it conclude  that
such efforts are needed.

                               On Behalf of the Board of Directors



                               Thomas F. Kissinger
                               General Counsel and Secretary

Milwaukee, Wisconsin
August 30, 1999



                                       21
<PAGE>


                                                                         [White]


                             THE MARCUS CORPORATION
                        PROXY FOR HOLDERS OF COMMON STOCK
                       SOLICITED BY THE BOARD OF DIRECTORS
    FOR THE 1999 ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON OCTOBER 4, 1999

The undersigned  hereby constitutes and appoints STEPHEN H. MARCUS and THOMAS F.
KISSINGER,  and each of them, with the power of substitution,  as proxies of the
undersigned,  to  vote  any  and  all  shares  of  Common  Stock  of THE  MARCUS
CORPORATION which the undersigned is entitled to vote at the 1999 Annual Meeting
of  Shareholders  to be held at 10:00  A.M.,  local  time,  October 4, 1999,  at
Westown Cinemas, Waukesha,  Wisconsin, and at any adjournment thereof, upon such
business as may properly come before the meeting,  including the following items
as more completely described in the Proxy Statement for the meeting.


The undersigned  acknowledges  receipt of the Notice of the Annual Meeting,  the
Proxy  Statement and the 1999 Annual Report to  Shareholders  and hereby revokes
any other proxy heretofore executed by the undersigned for such meeting.


This proxy, when properly executed,  will be voted in the manner directed herein
by the undersigned shareholder. If no direction is made, the proxy will be voted
FOR all nominees for  director  and on such other  matters as may properly  come
before  the  meeting or any  adjournment  thereof  in  accordance  with the best
judgment of the proxies named herein.

             * DETACH BELOW AND RETURN USING THE ENVELOPE PROVIDED *

                   THE MARCUS CORPORATION 1999 ANNUAL MEETING
<TABLE>
<CAPTION>

<S>                       <C>                            <C>
1. ELECTION OF DIRECTORS: 1. - Diane Marcus Gershowitz   2. - Timothy E. Hoeksema

                          3. - Stephen H. Marcus         4. - Daniel F. McKeithan, Jr.

                          5. - Bruce J. Olson            6. - Allan H. Selig

                          7. - Philip L. Milstein        8. - Bronson J. Haase

</TABLE>
                     [ ]  FOR all nominees     [ ] WITHHOLD AUTHORITY
                          listed to the left       to vote for all
                         (except as                nominees listed to
                         specified below).        the left.

(Instructions:  To withhold authority to vote for any indicated  nominee,  write
the number(s) of the nominee(s) in the box provided to the right.)

                                 -----------------------------------------------

                         *

                                 -----------------------------------------------
2. PROPOSAL TO APPROVE AN AMENDMENT TO THE COMPANY'S 1995 EQUITY INCENTIVE PLAN.

     [ ]  FOR      [ ]   AGAINST     [ ]  ABSTAIN

3. Upon such other  business as may properly  come before the annual  meeting or
   any adjournment thereof in accordance with the best judgment of such proxies.

Check appropriate box          Date ______________    NO. OF SHARES
Indicate changes below:
Address Change?         [ ]  Name Change? [ ]
                                                --------------------------------


                                                --------------------------------

                                                Signature(s) in Box

                                                Please sign exactly as your name
                                                appears     on    your     stock
                                                certificate. Joint owners should
                                                each    sign    personally.    A
                                                corporation  should sign in full
                                                corporate   name   by   a   duly
                                                authorized officer. When signing
                                                as      attorney,      executor,
                                                administrator,     trustee    or
                                                guardian, please give full title
                                                as such.
<PAGE>

                                                                          [Blue]

                             THE MARCUS CORPORATION
                    PROXY FOR HOLDERS OF CLASS B COMMON STOCK
                       SOLICITED BY THE BOARD OF DIRECTORS
    FOR THE 1999 ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON OCTOBER 4, 1999

The undersigned  hereby constitutes and appoints STEPHEN H. MARCUS and THOMAS F.
KISSINGER,  and each of them, with the power of substitution,  as proxies of the
undersigned,  to vote any and all  shares of Class B Common  Stock of THE MARCUS
CORPORATION which the undersigned is entitled to vote at the 1999 Annual Meeting
of  Shareholders  to be held at 10:00  A.M.,  local  time,  October 4, 1999,  at
Westown Cinemas, Waukesha,  Wisconsin, and at any adjournment thereof, upon such
business as may properly come before the meeting,  including the following items
as more completely described in the Proxy Statement for the meeting.


The undersigned  acknowledges  receipt of the Notice of the Annual Meeting,  the
Proxy  Statement and the 1999 Annual Report to  Shareholders  and hereby revokes
any other proxy heretofore executed by the undersigned for such meeting.

This proxy, when properly executed,  will be voted in the manner directed herein
by the undersigned shareholder. If no direction is made, the proxy will be voted
FOR all nominees for  director  and on such other  matters as may properly  come
before  the  meeting or any  adjournment  thereof  in  accordance  with the best
judgment of the proxies named herein.

             * DETACH BELOW AND RETURN USING THE ENVELOPE PROVIDED *

                   THE MARCUS CORPORATION 1999 ANNUAL MEETING
<TABLE>
<CAPTION>


<S>                       <C>                            <C>
1. ELECTION OF DIRECTORS: 1. - Diane Marcus Gershowitz   2. - Timothy E. Hoeksema

                          3. - Stephen H. Marcus         4. - Daniel F. McKeithan, Jr.

                          5. - Bruce J. Olson            6. - Allan H. Selig

                          7. - Philip L. Milstein        8. - Bronson J. Haase

</TABLE>

                     [ ]  FOR all nominees     [ ] WITHHOLD AUTHORITY
                          listed to the left       to vote for all
                         (except as                nominees listed to
                         specified below).        the left.



(Instructions:  To withhold authority to vote for any indicated  nominee,  write
the number(s) of the nominee(s) in the box provided to the right.)


                                 -----------------------------------------------

                         *

                                 -----------------------------------------------
2. PROPOSAL TO APPROVE AN AMENDMENT TO THE COMPANY'S 1995 EQUITY INCENTIVE PLAN.

     [ ]  FOR      [ ]   AGAINST     [ ]  ABSTAIN

3. Upon such other  business as may properly  come before the annual  meeting or
   any adjournment thereof in accordance with the best judgment of such proxies.

Check appropriate box          Date ______________    NO. OF SHARES
Indicate changes below:
Address Change?         [ ]  Name Change? [ ]
                                                --------------------------------


                                                --------------------------------

                                                Signature(s) in Box

                                                Please sign exactly as your name
                                                appears     on    your     stock
                                                certificate. Joint owners should
                                                each    sign    personally.    A
                                                corporation  should sign in full
                                                corporate   name   by   a   duly
                                                authorized officer. When signing
                                                as      attorney,      executor,
                                                administrator,     trustee    or
                                                guardian, please give full title
                                                as such.


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