MARCUS CORP
10-Q, 1999-01-11
HOTELS & MOTELS
Previous: TODD AO CORP, 4, 1999-01-11
Next: MARSHALL INDUSTRIES, SC 13G/A, 1999-01-11





                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q
(Mark One)

[X]       QUARTERLY  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
          EXCHANGE ACT OF 1934 

                For the quarterly period ended November 26, 1998

[ ]       TRANSITION  REPORT PURSUANT TO SECTION  13 OR 15(d) OF  THE SECURITIES
          EXCHANGE  ACT OF 1934 

            For the transition period from __________ to __________

                         Commission File Number 1-12604

                             THE MARCUS CORPORATION
 -------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

               Wisconsin                                       39-1139844
- ----------------------------------------                   -------------------
    (State or other jurisdiction of                         (I.R.S. Employer
     incorporation or organization)                        Identification No.

 250 East Wisconsin Avenue, Suite 1700                                        
          Milwaukee, Wisconsin                                    53202
- ----------------------------------------                   -------------------
(Address of principal executive offices)                       (Zip Code)

       Registrant's telephone number, including area code: (414) 905-1000

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Sections 12, 13 or 15(d) of the Securities  Exchange Act of 1934,
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file  such  reports),  and  (2) has  been  subject  to  filing
requirements for the past 90 days.

                            Yes X      No _____

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

COMMON STOCK OUTSTANDING AT JANUARY 7, 1999 - 18,553,158
CLASS B COMMON STOCK OUTSTANDING AT JANUARY 7, 1999 - 12,636,355


<PAGE>



                             THE MARCUS CORPORATION

                                      INDEX


PART I - FINANCIAL INFORMATION                                              Page

Item 1.   Consolidated Financial Statements:

          Balance Sheets
          (November 26, 1998 and May 28, 1998)..............................   3

          Statements of Earnings
          (Thirteen and twenty-six weeks ended November 26, 1998, 
          twelve and twenty-four weeks ended November 13, 1997 
          (as reported) and thirteen and twenty-six weeks ended 
          November 27, 1997 (pro forma).....................................   5

          Statements of Cash Flows
          (Twenty-six weeks ended November 26, 1998 and twenty-
          four weeks ended November 13, 1997)...............................   6

          Condensed Notes to Financial Statements...........................   7

Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations...............................   8

PART II - OTHER INFORMATION

Item 4.   Submission of Matters to a Vote of Security Holders...............  14

Item 5.   Other Information.................................................  15

Item 6.   Exhibits and Reports on Form 8-K..................................  16

          Signatures........................................................  17


                                       2

<PAGE>


                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

THE MARCUS CORPORATION
Consolidated Balance Sheets
                                                      (Unaudited)      (Audited)
                                                      November 26,       May 28,
                                                         1998            1998
                                                         ----            ----
                                                             (in thousands)
ASSETS
Current Assets:
    Cash and cash equivalents                            $1,435         $4,678
    Accounts and notes receivable                        15,144         14,294
    Receivables from joint ventures                       1,444          1,288
    Refundable income taxes                                 221          4,385
    Other current assets                                  5,477          3,773
                                                         ------          -----
        Total current assets                             23,721         28,418

Property and equipment:
    Land and improvements                                89,294         85,282
    Buildings and improvements                          469,951        440,737
    Leasehold improvements                                9,374          9,355
    Furniture, fixtures and equipment                   197,157        187,341
    Construction in progress                             25,286         27,510
                                                        -------         ------
        Total property and equipment                    791,062        750,225
    Less accumulated depreciation and amortization      202,028        190,229
                                                       --------        -------
        Net property and equipment                      589,034        559,996

Other assets:
    Investments in joint ventures                         1,625          1,496
    Other                                                19,132         18,594
                                                        -------         ------
        Total other assets                               20,757         20,090
                                                        -------         ------


TOTAL ASSETS                                           $633,512       $608,504
                                                      =========       ========


See accompanying notes to consolidated financial statements.

                                       3

<PAGE>

THE MARCUS CORPORATION
Consolidated Balance Sheets
                                               (Unaudited)           (Audited)
                                               November 26,           May 28,
                                                   1998                1998
                                                   ----                ----
                                                        (in thousands)
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Notes payable                                   $4,785              $5,255
  Accounts payable                                12,770              26,385
  Taxes other than income taxes                   10,807              11,404
  Accrued compensation                             2,531               2,643
  Other accrued liabilities                       13,224              10,072
  Current maturities on long-term
    debt                                          10,196              10,277
                                                 -------              ------
      Total current liabilities                   54,313              66,036

Long-term debt                                   227,421             205,632

Deferred income taxes                             28,462              26,479

Deferred compensation and other                    8,786               7,826

Shareholders' equity:
  Preferred Stock, $1 par; 
    authorized 1,000,000 shares;
    none issued
  Common Stock, $1 par; authorized 
    50,000,000 shares; issued 
    18,520,585 shares at November 
    26, 1998, 18,511,866 shares at 
    May 28, 1998                                  18,521              18,512
  Class B Common Stock, $1 par;  
    authorized 33,000,000 shares;  
    issued and outstanding 
    12,668,928 at November 26,
    1998, 12,677,656 at May 28, 1998              12,669              12,678
  Capital in excess of par                        40,472              40,265
  Retained earnings                              252,430             235,708
                                                --------             -------
                                                 324,092             307,163
  Less cost of Common Stock in treasury 
    (1,232,612 shares at November 26, 
    1998 and 944,544 shares at May 28, 
    1998)                                          9,562               4,632
                                                  ------              ------
      Total shareholders' equity                 314,530             302,531
                                                --------             -------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY      $633,512            $608,504
                                               =========            ========


See accompanying notes to consolidated financial statements.

                                       4

<PAGE>

THE MARCUS CORPORATION
Consolidated Statements of Earnings (Unaudited)
<TABLE>
<CAPTION>
                                                               (As reported)            (Pro forma)(1)
                                       November 26, 1998     November 13, 1997        November 27, 1997
                                       -----------------     -----------------        -----------------
                                     13 Weeks   26 Weeks   12 Weeks     24 Weeks    13 Weeks     26 Weeks
                                     --------   --------   --------     --------    --------     --------
                                                   (in thousands, except per share data)
<S>                                <C>         <C>         <C>         <C>         <C>         <C>
Revenues:
  Rooms and telephone              $  43,475   $  95,524   $  39,847   $  86,895   $  41,708   $  92,129
  Theatre operations                  22,678      55,857      14,299      37,879      16,519      41,224
  Food and beverage                   12,927      26,797      11,193      23,739      11,946      25,459
  Other income                         8,914      17,176       5,845      12,724       5,878      13,350
                                   ---------   ---------   ---------   ---------   ---------   ---------
Total revenues                        87,994     195,354      71,184     161,237      76,051     172,162

Costs and expenses:
  Rooms and telephone                 18,843      37,493      15,288      31,029      16,761      33,940
  Theatre operations                  13,383      32,757       8,392      22,675       9,540      24,542
  Food and beverage                    9,317      18,586       7,708      16,088       8,240      17,249
  Advertising and marketing            6,923      13,438       5,328      10,743       6,147      12,038
  Administrative                       9,198      18,951       7,041      14,877       7,356      15,770
  Depreciation and amortization        9,869      19,114       7,347      14,573       7,993      15,875
  Rent                                   606       1,644         479       1,548         520       1,623
  Property taxes                       3,489       6,963       2,726       5,439       2,776       5,644
  Other operating expenses             3,655       7,599       3,201       6,386       3,195       6,514
                                   ---------   ---------   ---------   ---------   ---------   ---------
Total costs and expenses              75,283     156,545      57,510     123,358      62,528     133,195
                                   ---------   ---------   ---------   ---------   ---------   ---------

Operating income                      12,711      38,809      13,674      37,879      13,523      38,967

Other income (expense):
  Investment income                      147         323         477         826         488         876
  Interest expense                    (3,552)     (7,568)     (2,872)     (5,637)     (3,081)     (6,118)
  Gain on disposition of property
  and equipment                          531       1,918         243         242         249         250
                                   ---------   ---------   ---------   ---------   ---------   ---------
                                      (2,874)     (5,327)     (2,152)     (4,569)     (2,344)     (4,992)
                                   ---------   ---------   ---------   ---------   ---------   ---------

Earnings before income taxes           9,837      33,482      11,522      33,310      11,179      33,975
Income taxes                           3,948      13,402       4,605      13,328       4,472      13,599
                                   ---------   ---------   ---------   ---------   ---------   ---------
Net earnings                       $   5,889   $  20,080   $   6,917   $  19,982   $   6,707   $  20,376
                                   =========   =========   =========   =========   =========   =========

Net earnings per share (2):
  Basic                            $    0.20   $    0.67   $    0.23   $    0.67   $    0.22   $    0.68
  Diluted                          $    0.20   $    0.66   $    0.23   $    0.67   $    0.22   $    0.68

Weighted Average Shares
  Outstanding (2):
    Basic                             29,968      30,084      30,071      29,867      30,031      29,817
    Diluted                           30,072      30,217      30,231      30,027      30,313      30,069
</TABLE>

 (1) Pro forma  information  is presented as if the prior year had been reported
     on the new 13-week basis.
 (2) All per share and shares outstanding data have been adjusted to reflect the
     50% stock dividend distributed on December 5, 1997.

See accompanying notes to consolidated financial statements.

<PAGE>


THE MARCUS CORPORATION
Consolidated Statements of Cash Flows (Unaudited)
                                                       (in thousands)

                                                 26 Weeks         24 Weeks
                                                  Ended             Ended
                                              Nov. 26, 1998      Nov. 13, 1997
                                              -------------      -------------
OPERATING ACTIVITIES:
Net earnings                                     $20,080           $19,982
Adjustments to reconcile net earnings 
  to net cash provided by operating activities:
  Earnings on investments in joint
    ventures, net of distributions                  (129)              (23)
  Gain on disposition of property
    and equipment                                 (1,918)             (242)
  Depreciation and amortization                   19,114            14,573
  Deferred income taxes                            1,983               500
  Deferred compensation and other                    960             1,309
  Changes in assets and liabilities:              
    Accounts and notes receivable                   (850)           (5,064)
    Other current assets                          (1,704)             (517)
    Accounts payable                             (13,615)            1,318
    Income taxes                                   4,164             4,015
    Taxes other than income taxes                   (597)            1,736
    Accrued compensation                            (112)            1,639
    Other accrued liabilities                      3,152              (670)
                                                  ------             -----
Total adjustments                                 10,448            18,574
                                                  ------           ------
Net cash provided by operating activities         30,528            38,556

INVESTING ACTIVITIES:
Capital expenditures, including business 
  acquisitions                                   (51,264)          (41,310)
Net proceeds from disposals of property, 
  equipment and other assets                       5,276               318
Cash acquired pursuant to GHI acquistion               -             2,589
Increase in other assets                            (956)             (820)
Cash advanced to joint ventures                     (156)             (151)
                                                   -----             -----
Net cash used in investing activities            (47,100)          (39,374)

FINANCING ACTIVITIES:
Debt transactions:
  Net proceeds from issuance of notes   
    payable and long-term debt                    33,675             7,000
  Principal payments on notes payable   
    and long-term debt                           (12,437)           (5,818)
Equity transactions:                  
  Treasury stock transactions, except   
    for stock options                             (5,182)             (376)
  Exercise of stock options                          461               973
  Dividends paid                                  (3,188)           (1,516)
                                                  ------            ------
Net cash provided by financing activities         13,329               263
                                                  ------               ---

Net decrease in cash and cash equivalents         (3,243)             (555)
Cash and cash equivalents at beginning of year     4,678             7,991
                                                   ------            -----
Cash and cash equivalents at end of period        $1,435            $7,436
                                                  ======            ======

See accompanying notes to consolidated financial statements.

                                       6

<PAGE>


                             THE MARCUS CORPORATION

                 CONDENSED NOTES TO FINANCIAL STATEMENTS FOR THE
                       THIRTEEN AND TWENTY-SIX WEEKS ENDED
                                NOVEMBER 26, 1998
                                   (Unaudited)

A.   Refer to the Company's audited financial statements  (including  footnotes)
     for the fiscal year ended May 28,  1998,  contained in the  Company's  Form
     10-K Annual Report for such fiscal year, for a description of the Company's
     accounting policies.

B.   Beginning  in fiscal  1999,  the Company is  dividing  its fiscal year into
     three 13-week  quarters and a final  quarter  consisting of 13 or 14 weeks.
     Previously,  the Company's  fiscal year consisted of three 12-week quarters
     and a fourth quarter of 16 or 17 weeks.  Comparative results for the second
     quarter and first half of fiscal 1998 are  presented  on a pro forma basis,
     as if the periods had been reported on the new basis.

C.   The consolidated financial statements for the thirteen and twenty-six weeks
     ended November 26, 1998,  twelve and  twenty-four  weeks ended November 13,
     1997 and pro forma  thirteen and  twenty-six  weeks ended November 27, 1997
     have  been  prepared  by the  Company  without  audit.  In the  opinion  of
     management,  all adjustments  consisting only of normal recurring  accruals
     necessary to present fairly the unaudited interim financial  information at
     November 26, 1998, and for all periods presented, have been made.

D.   The  Company's  Board of Directors  declared a  three-for-two  stock split,
     effected in the form of a 50% stock  dividend,  distributed  on December 5,
     1997,  to all  holders of Common  Stock and Class B Common  Stock.  All per
     share and weighted  average  shares  outstanding  data prior to December 5,
     1997, have been adjusted to reflect this dividend.


<PAGE>


Item 2. Management's Discussion and Analysis of Results of Operations and 
        Financial Condition

                Special Note Regarding Forward-Looking Statements

       Certain matters discussed in this Management's Discussion and Analysis of
Results of Operations and Financial Condition are  "forward-looking  statements"
intended to qualify  for the safe  harbors  from  liability  established  by the
Private  Securities   Litigation  Reform  Act  of  1995.  These  forward-looking
statements  may  generally  be  identified  as such  because the context of such
statements  will include  words such as the Company  "believes,"  "anticipates,"
"expects" or words of similar  import.  Similarly,  statements that describe the
Company's future plans, objectives or goals are also forward-looking statements.
Such forward-looking  statements are subject to certain risks and uncertainties,
including,  but not  limited to, the  following:  (i) the  Company's  ability to
identify   properties  to  acquire,   develop   and/or  manage  and   continuing
availability of funds for such  development;  (ii) the  limited-service  lodging
division's  ability to attract and retain  quality  franchise  operators  and to
effectively execute its Baymont name change strategy;  (iii) continuing consumer
demand as a result of general economic conditions with respect to the hotels and
resorts and limited-service lodging divisions; (iv) continuing availability,  in
terms of both  quality  and  quantity,  of films for the theatre  division;  (v)
absence of  significant  increases in costs of obtaining food for the restaurant
division;  and (vi) competitive conditions in the markets served by the Company.
Shareholders,  potential investors and other readers are urged to consider these
factors carefully in evaluating the forward-looking statements and are cautioned
not  to  place  undue   reliance  on  such   forward-looking   statements.   The
forward-looking statements made herein are made only as of the date of this Form
10-Q  and  the  Company   undertakes  no  obligation  to  publicly  update  such
forward-looking statements to reflect subsequent events or circumstances.

RESULTS OF OPERATIONS

General

         The Marcus Corporation and its four divisions report their consolidated
and  individual  segment  results of operations  on a 52-or 53-week  fiscal year
ending on the last  Thursday in May.  Fiscal 1999 will be a 52-week year for the
Company and each of its divisions. Fiscal 1998 was a 53-week fiscal year for the
Company's  restaurant  division,  while  the  Company  and its  other  remaining
divisions reported a 52-week year in fiscal 1998.

         Historically,  the  Company's  fiscal year has been  divided into three
12-week quarters and a final quarter consisting of 16 or 17 weeks.  Beginning in
fiscal 1999, the Company is dividing its fiscal year into three 13-week quarters
and a final  quarter  consisting  of 13 or 14 weeks.  The  Company has made this
change  in  order  to  simplify  its  reporting   process  and  provide  greater
consistency  between  quarters.  To  facilitate  comparisons  with  fiscal  1999
results,  comparative  results  for the second  quarter and first half of fiscal
1998 are presented on a pro forma basis,  as if the periods had been reported on
the new basis.

                                       8

<PAGE>

          Revenues  for the second  quarter of fiscal  1999 ended  November  26,
1998,  totaled $88.0 million,  an increase of $11.9 million,  or 15.7%, from pro
forma revenues of $76.1 million for the second quarter of fiscal 1998.  Revenues
reported for the 12-week  quarter ended November 13, 1997 totaled $71.2 million.
All four  operating  segments  contributed  to the  increase in revenues for the
fiscal 1999 second quarter,  with the theatre division  contributing the largest
increase over the prior year.  For the first half of fiscal 1999,  revenues were
$195.4 million,  an increase of $23.2 million, or 13.5%, from pro forma revenues
of $172.2 million during the first half of fiscal 1998.

         Net earnings for the second  quarter of fiscal 1999 were $5.9  million,
or $.20 per  share,  down  12.2%  and  9.1%,  respectively,  from pro  forma net
earnings of $6.7  million,  or $.22 per share,  for the same quarter  during the
prior year.  Net earnings  reported for the 12-week  quarter ended  November 13,
1997 were $6.9  million,  or $.23 per share.  For the first half of fiscal 1999,
net  earnings  were  $20.1  million,  or $.66  per  share.  This  represented  a
respective  1.5% and 2.9% decrease from pro forma net earnings of $20.4 million,
or $.68 per share,  for the first half of fiscal  1998.  All  earnings per share
data have been adjusted to reflect the three-for-two stock split effected in the
form of a 50% stock dividend on December 5, 1997.  The Company  adopted SFAS No.
128,  "Earnings  Per Share," in fiscal  1998.  Prior  period  amounts  have been
restated  under the new standard.  All per share data  presented  herein is on a
diluted basis.

         Operating  income  (earnings  before  other  income/expense  and income
taxes)  totaled  $12.7  million  during the second  quarter  of fiscal  1999,  a
decrease of $800,000, or 6.0%, compared to the pro forma prior year same period.
For the first  half of fiscal  1999,  operating  income  was  $38.8  million,  a
decrease of $200,000,  or 0.4%, from pro forma operating income of $39.0 million
for the first  half of fiscal  1998.  The  Company's  interest  expense,  net of
investment income,  totaled $3.4 million and $7.2 million for the second quarter
and first half of fiscal 1999,  respectively,  compared to $2.6 million and $5.2
million  during the same periods last year on a pro forma basis.  This  increase
was the result of increased  long-term debt levels necessary to help finance the
Company's  capital  program,   combined  with  reduced   investment  income  and
capitalized interest.

          The Company is conducting a review of its computer systems to identify
those  areas that may be affected  by the Year 2000 issue and is  developing  an
implementation  plan to resolve the issue. The Company expects the project to be
substantially  complete  by early 1999 and does not,  at this time,  expect this
project to have a significant  effect on the business,  results of operations or
financial  condition  of the  Company.  The Company  began  converting  critical
accounting  and data  processing  systems in fiscal 1998 in the normal course of
business  and expects that the new systems  will  provide  business  benefits in
addition to being ready for the Year 2000.  The  Company is also  assessing  the
impact of this issue with its key vendors and suppliers.

Limited-Service Lodging

         Total   revenues  for  the  second  quarter  of  fiscal  1999  for  the
limited-service  lodging  division  were  $37.7  million,  an  increase  of $2.4
million,  or 6.8%,  compared to pro forma  

                                       9

<PAGE>

revenues of $35.3 million during the same period in fiscal 1998.  Total revenues
for the first half of fiscal 1999 for the limited-service  lodging division were
$79.6  million,  an increase  of $2.6  million,  or 3.4%,  compared to pro forma
revenues of $77.0 million for the first half of fiscal 1998. The limited-service
lodging  division's  operating income for the fiscal 1999 second quarter totaled
$7.2 million, a decrease of $900,000,  or 11.1%, from pro forma operating income
of $8.1  million  during the same period of fiscal  1998.  For the first half of
fiscal 1999, the  limited-service  lodging  division's  operating income totaled
$20.1 million, a $1.9 million decrease, or 8.6%, from pro forma operating income
of $22.0  million  for the first  half of fiscal  1998.  The  division  reported
revenues of $33.4 million and  operating  income of $8.4 million for the 12-week
second quarter ended November 13, 1997.

          Compared  to the end of the  second  quarter of fiscal  1998,  one new
Company-owned and 14 new franchised  Budgetel/Baymont  Inns were in operation at
the end of the fiscal 1999 second quarter.  One  Company-owned  Budgetel Inn was
sold during the quarter.  The Company's newly opened  Budgetel Inns  contributed
additional  revenues of $1.0  million to the  division's  fiscal 1999 first half
revenues. The Company experienced lower occupancy rates and higher average daily
room rates for  comparable  Budgetel  Inns  during the second  quarter of fiscal
1999,  compared  to the same  quarter  last year.  The  result of the  occupancy
decline and average daily rate  increases was a 0.9% decrease in the  division's
revenue per available room, or RevPAR,  for comparable  Budgetel Inns during the
fiscal  1999  second  quarter.  For the first  half of fiscal  1999,  RevPAR for
comparable Budgetel Inns is unchanged from the same period last year.

          The limited-service lodging division's results continue to be impacted
by the  increased  limited-service  segment  room  supply,  resulting in minimal
RevPAR growth and pressure on the division's operating margin. Reduced occupancy
percentages, combined with increased payroll costs in a tight labor market, have
contributed to the lower operating margins.  In addition,  administrative  costs
have  increased  due  to  recent  investments  in  information   technology  and
personnel,  including sales staff, in preparation for the upcoming  Baymont name
change. Offsetting these negative trends this quarter were increased revenue and
operating income from the division's franchising department and Woodfield Suites
properties.

          During the second  quarter of fiscal 1999,  the Company was completing
preparations  for its  previously  announced name change of its Budgetel Inns to
Baymont Inns and Baymont  Inns & Suites.  Signage is being  replaced  during the
third  quarter and the Company plans to  officially  introduce  Baymont Inns and
Suites with a significant  advertising  campaign  beginning in mid-January 1999.
The Company does not expect the Baymont  introduction  to immediately  alter the
current trends occurring in the limited-service segment of the lodging industry,
and recognizes that a potential  short-term decline in occupancy during the name
change transition could occur. The Company believes that the long-term  benefits
of the name  change  should  include  expanding  the  Company's  customer  base,
increasing RevPAR and increasing development opportunities.

         At the end of the fiscal 1999  second  quarter,  the  Company  owned or
operated  105  Budgetel/Baymont  Inns  and  franchised  an  additional  56 Inns,
bringing  the total  number of  Budgetel/Baymont  Inns in  operation  to 161. In
addition,  there are currently 23 franchised  locations under construction or in
development,  all of which  are  scheduled  to open in  fiscal  

                                       10

<PAGE>

1999 or shortly  thereafter.  The Company also owns and operates five  Woodfield
Suites all-suite motels. Two Company-owned  Woodfield Suites are currently under
construction.

Theatres

         The theatre  division's  fiscal 1999 second quarter revenues were $22.8
million, an increase of $6.2 million, or 37.6%, over pro forma revenues of $16.6
million  during the same fiscal  1998  period.  Operating  income for the second
quarter of fiscal 1999 totaled $3.6 million, an increase of $600,000,  or 19.7%,
over pro forma  operating  income of $3.0  million  during the same  period last
year. The division  reported  revenues of $14.5 million and operating  income of
$2.5 million for the 12-week second quarter ended November 13, 1997. The theatre
division's  fiscal 1999 first half revenues were $56.1  million,  an increase of
$14.7  million,  or 35.5%,  over pro forma  revenues of $41.4 million during the
first half of fiscal  1998.  Operating  income for the first half of fiscal 1999
was $11.7 million,  an increase of $3.1 million,  or 36.0%, over $8.6 million of
pro forma operating income during the first half of fiscal 1998. Consistent with
the seasonality of the motion picture exhibition industry, the second quarter of
the  Company's  fiscal  year is  typically  the  slowest  period for its theatre
division.

          Total box office  receipts  for the fiscal  1999 second  quarter  were
$15.2 million,  an increase of $4.3 million, or 38.9%, over pro forma box office
receipts of $10.9 million  during the same period last year. The increase in box
office  receipts  for the second  quarter of fiscal  1999  compared  to the same
period  during  the prior  year was due to 91  additional  screens,  a good fall
season of movies and continued  popularity of stadium seating.  Total box office
receipts for the fiscal 1999 first half were $37.5 million, an increase of $10.0
million,  or 36.5%,  over pro forma box office  receipts of $27.5 million during
the same period last year. The theatre  division's  average ticket price for the
first half of fiscal 1999 has increased 2.1% over the same period last year.

         Vending  revenues  for the fiscal  1999  second  quarter  totaled  $6.9
million,  an increase of $2.1 million, or 42.1%, over pro forma vending revenues
of $4.8  million  during the same quarter  last year.  Vending  revenues for the
fiscal  1999 first half were $17.1  million,  an increase  of $4.8  million,  or
39.0%,  over pro forma vending  revenues of $12.3 million during the fiscal 1998
first  half.  The  increase in vending  revenues  was due to  increased  theatre
attendance and a 3.9% increase in average concession sales per person during the
fiscal 1999 first half compared to the same period last year.

         Total  theatre  attendance  for the  second  quarter  and first half of
fiscal  1999  increased  38.7% and  33.7%,  respectively,  over pro forma  total
attendance  during the same  periods  last  year.  Attendance  at the  Company's
comparable  locations has  increased  8.4% during the first half of fiscal 1999,
compared to the prior year same period.  Revenues  for the theatre  business and
the motion  picture  industry in general are heavily  dependent upon the general
audience appeal of available films, together with studio marketing,  advertising
and support campaigns, factors over which the Company has no control.

                                       11

<PAGE>

          During the second  quarter of fiscal  1999,  the Company  opened a new
17-screen ultraplex,  including its first IMAX(R) theatre, in suburban Columbus,
Ohio and closed three screens. The Company ended the second quarter with a total
of 388 total  screens in 45  theatres  compared to 297 screens in 40 theatres at
the end of the same period last year. Early in the third quarter of fiscal 1999,
the Company  acquired a 10-screen  theatre in  Milwaukee,  bringing  its current
screen  total to 398 screens and its screens per  location  average to 8.7.  The
Company  currently  has  14  additional  screens  at  existing  locations  under
construction,  including  its second  IMAX(R)  theatre at the  20-screen  Marcus
Cinemas  of  Addison,  Illinois,  and  another  31  screens  under  development,
including a new 15-screen  ultraplex in the Minneapolis  metropolitan  area. The
Company is also pursuing additional acquisition opportunities. During the second
quarter of fiscal 1999, the Company also continued to retrofit existing theatres
with stadium  seating.  The Company  currently has stadium seating in 54% of its
total screens and the Company's  goal is to have stadium  seating in over 80% of
its first-run screens by the end of fiscal 2000.

Hotels and Resorts

         Total revenues from the hotels and resorts  division  during the second
quarter of fiscal 1999  increased by $3.1 million,  or 18.1%,  to $20.2 million,
compared  to  pro  forma  revenues  of  $17.1  million  in the  previous  year's
comparable  period.  Operating  income  decreased by $200,000,  or 7.2%, to $2.2
million during the fiscal 1999 second  quarter,  compared to pro forma operating
income of $2.4 million  during the second  quarter of fiscal 1998.  The division
reported  revenues of $16.6 million and operating income of $2.8 million for the
12-week  quarter  ended  November 13, 1997.  Total  revenues from the hotels and
resorts division during the first half of fiscal 1999 totaled $44.3 million,  an
increase of $5.4 million,  or 14.0%, over pro forma first half revenues of $38.9
million  during fiscal 1998.  Operating  income  decreased by $1.2  million,  or
13.8%,  during the first half of fiscal  1999 to $7.5  million,  compared to pro
forma operating income of $8.7 million during the same period last year.

          Revenues  from the  Company's  new  Miramonte  Resort in Indian Wells,
California and improved  RevPAR at all three of the Company=s  comparable  owned
hotels  contributed to the revenue increases in the fiscal 1999 periods compared
to the prior year's same periods.  The  division's  total RevPAR for  comparable
properties  increased 6.6% during fiscal 1999's second  quarter  compared to the
same quarter last year and has increased  8.0% for the first half of fiscal 1999
compared to the same period  last year.  Operating  income for the first half of
fiscal 1999 has  increased at all three  comparable  owned  properties  as well.
Total  division  operating  income  was  negatively  impacted  during the second
quarter and first half of fiscal 1999 by  approximately  $300,000 and  $600,000,
respectively,  of pre-opening cost amortization at the Miramonte, in addition to
anticipated start-up operating losses at this new property.  The Company expects
the Miramonte to continue to have a negative impact on division operating income
during the third quarter of fiscal 1999, after which  pre-opening  costs will be
fully amortized. Second quarter division operating income was favorably impacted
by good  weather,  which  extended the golf season at the Grand Geneva  Resort &
Spa.

                                       12

<PAGE>

         The Company began  construction  early in the second  quarter of fiscal
1999 on a 250-room expansion of the Milwaukee Hilton, which will be connected to
Milwaukee's  newly opened Midwest Express  Convention Center and will create the
largest hotel in Wisconsin. The addition is currently scheduled to open in 2000.
Development  continues on the division's new Company-owned Monona Terrace Hilton
in Madison,  Wisconsin.  Projected  completion  of the  property,  which will be
connected to the city's new Monona  Terrace  Convention  Center,  is late in the
year  2000.  The  Company  is also  moving  forward  on  development  plans  for
timesharing at the Grand Geneva.  Sales efforts on the initial  timeshare  units
may begin in the summer of 1999.

Restaurants

         Restaurant  division  revenues  totaled  $7.2  million  for the  second
quarter of fiscal 1999, an increase of $200,000,  or 2.1%,  over fiscal 1998 pro
forma second quarter revenues of $7.0 million.  The division's  operating income
for the fiscal  1999  second  quarter  totaled  $1.0  million,  an  increase  of
$100,000, or 9.5%, over pro forma operating income of $900,000 during the second
quarter of fiscal  1998.  The  division  reported  revenues of $6.6  million and
operating  income of $800,000 for the 12-week  quarter ended  November 13, 1997.
Restaurant  division revenues totaled $14.9 million for the first half of fiscal
1999,  an increase of $200,000,  or 1.7%,  over pro forma first half fiscal 1998
revenues of $14.7 million.  The division's operating income totaled $2.0 million
for the first half of fiscal 1999 and fiscal 1998.

         The  Company's  KFC  restaurants  reported  increases  in  revenue  and
operating  income during the periods  reported due in part to expanded lunch and
snack  business  and the  continuing  success  of the  division's  first  2-in-1
KFC/Taco Bell restaurant in Milwaukee.  Total division  operating income did not
increase  during the fiscal 1999 first half  compared  to the prior  year's same
period  due to a  one-time  insurance  adjustment  from a prior  claim  that was
settled  during  the  first  quarter.  A second  2-in-1  combination  restaurant
conversion  opened  early in the  third  quarter  of  fiscal  1999  and  another
conversion  is scheduled  to open later in the  quarter.  The Company sold a KFC
restaurant  during the second quarter,  bringing the total number of restaurants
operating in this division to 30 at the end of the quarter.

FINANCIAL CONDITION

         The Company's  lodging,  movie theatre and restaurant  businesses  each
generate significant and consistent daily amounts of cash because each segment=s
revenue is derived  predominantly  from  consumer  cash  purchases.  The Company
believes that these consistent and predictable  cash sources,  together with the
availability  to the Company of $39 million of unused  credit  lines,  should be
adequate to support the ongoing  operational  liquidity  needs of the  Company's
businesses.

         Net cash  provided by  operating  activities  decreased by $8.1 million
during the 26-week first half of fiscal 1999 to $30.5 million, compared to $38.6
million during the prior year's 24-week first half. The decrease compared to the
same period last year was primarily the result of timing differences in payments
of accounts  payable,  offset by timing  differences in receipts 

                                       13

<PAGE>

of accounts and notes receivable and increased  depreciation and amortization (a
non-cash  expense)  as a result  of the  Company's  increased  capital  spending
program.

         Net cash used in investing activities during the fiscal 1999 first half
totaled $47.1 million,  compared to $39.4 million during the fiscal 1998 24-week
first half. Capital expenditures,  including business  acquisitions,  to support
the Company's  continuing  expansion  program  totaled $51.3 million  during the
first half of fiscal 1999  compared  to $41.3  million  during the prior  year's
reported first half.  Nearly two-thirds of the capital  expenditures  during the
fiscal  1999  first  half were  incurred  in the  theatre  division  to fund new
theatres,  screen additions to existing theatres,  stadium seating retrofits and
construction of the Company's first IMAX(R) theatre.

         Net cash  provided  by  financing  activities  during the first half of
fiscal 1999 totaled $13.3 million, compared to $300,000 during the 24-week first
half of fiscal  1998.  During the fiscal 1999 first half,  the Company  received
$33.7  million of net proceeds  from the issuance of notes payable and long-term
debt, compared to $7.0 million during the 24-week first half of fiscal 1998. The
Company  issued  additional  long-term  debt to help fund the Company's  ongoing
expansion  plans in fiscal 1999.  The Company has the ability to issue up to $85
million of additional senior notes under a private placement program and expects
to issue additional notes early in calendar 1999.  Proceeds from the issuance of
additional  senior  notes  would be used to pay off  existing  debt and fund the
Company's capital program.

         During the fiscal 1999 first half, the Company  repurchased  355,000 of
its  common  shares in the open  market  pursuant  to a  long-standing  existing
repurchase program and a recently announced new repurchase program.  The Company
announced in the second  quarter of fiscal 1999 that its Board of Directors  had
authorized the repurchase of up to 1 million  additional shares of the Company's
outstanding  common stock.  The  repurchases  are expected to be executed on the
open market or in privately negotiated  transactions  depending upon a number of
factors, including prevailing market conditions.

         The actual  timing and extent of the  implementation  of the  Company's
current  expansion  plans  will  depend in large  part on  continuing  favorable
industry and general economic conditions, the competitive environment,  evolving
customer needs and trends and the availability of attractive  opportunities.  It
is likely that the Company's current expansion goals will continue to evolve and
change in response to these and other factors.

Item 4.  Submission of Matters to a Vote of Security Holders

          The Company's 1998 annual meeting of shareholders  was held on Monday,
September  28, 1998 ("Annual  Meeting").  At the Annual  Meeting,  the following
matters  were  voted on in person or by proxy,  and  approved  by the  Company's
shareholders:

          1.        The  shareholders  voted to elect  Stephen H. Marcus,  Diane
                    Marcus Gershowitz, Daniel F. McKeithan, Jr., Allan H. Selig,
                    Timothy E.  Hoeksema,  Bruce J. Olson and Philip L. Milstein
                    to the Company's  Board of Directors  for one-year  terms to
                    expire at the Company's 1999

                                       14

<PAGE>

                    annual meeting of  shareholders  and until their  successors
                    are duly qualified and elected.


          As of the August 7, 1998 record date for the Annual  Meeting  ("Record
Date"), 18,517,345 shares of Common Stock and 8,504,252 shares of Class B Common
Stock were  outstanding  and eligible to vote, with the Common Stock entitled to
one vote per share and the Class B Common Stock entitled to ten votes per share.
Following are the final votes on the matters presented for shareholder  approval
of the Annual Meeting:

Election of Directors

                                        For                    Withheld
                            -------------------------   -----------------------

Name                         Votes      Percentage(1)     Votes   Percentage(1)
                            ----------- -------------   -------- --------------

Stephen H. Marcus          132,065,843     99.89         140,217     0.11%

Diane Marcus Gershowitz    132,064,318     99.89         141,742     0.11%

Daniel F. McKeithan, Jr    132,061,409     99.89         144,651     0.11%

Allan H. Selig             132,054,238     99.89         151,822     0.11%

Timothy E. Hoeksema        132,065,618     99.89         140,442     0.11%

Bruce J. Olson             132,064,871     99.89         141,189     0.11%

Philip L. Milstein         132,065,715     99.89         140,345     0.11%
- -------
(1) Based on a total of 132,206,060  votes represented by shares of Common Stock
and Class B Common  Stock  actually  voted in  person or by proxy at the  Annual
Meeting.

          No  other  matters  were  brought  before  the  Annual  Meeting  for a
shareholder vote.

Item 5.  Other Information

          A  shareholder  wishing to include a proposal in the  Company's  proxy
statement  for its 1999 annual  meeting of  shareholders  pursuant to Rule 14a-8
under the Securities Exchange Act of 1934, as amended, must forward the proposal
to the Company by April 30,  1999.  In addition,  a  shareholder  who  otherwise
intends  to  present  business  at  the  1999  annual  meeting  of  shareholders
(including,  nominating  persons for election as directors) must comply with the
requirements  set forth in the Company's  Bylaws.  Among other things,  to bring
business  before an annual  meeting,  a  shareholder  must give  written  notice
thereof,  complying  with the Bylaws,  to the Secretary of the Company not later
than 45 days prior to the date in the current year  corresponding to the date on
which the Company  first mailed its proxy  materials for the prior year's annual
meeting.  Accordingly,  if the Company does not receive  notice of a shareholder
proposal submitted otherwise than pursuant to Rule 14a-8 prior to July 14, 1999,
then the notice will be considered untimely and the Company will not be required
to present  such  proposal at the 1999 annual  meeting of  shareholders.  If the
Board of Directors  chooses to present such proposal at the 1999 annual  meeting
of  shareholders,  then the persons  

                                       15

<PAGE>

named in proxies solicited by the Board of Directors for the 1999 annual meeting
of  shareholders  may exercise  discretionary  voting power with respect to such
proposal.

Item 6.  Exhibits and Reports on Form 8-K

                  a.       Exhibits

                           Exhibit 27.  Financial Data Schedule

                  b.       Reports on Form 8-K

                  No Form 8-K was filed by the  Company  during  the  quarter to
                  which this Form 10-Q relates.



                                       16

<PAGE>


                                   SIGNATURES

          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                             THE MARCUS CORPORATION

                                  (Registrant)


DATE:  January 8, 1999    By: /s/ Stephen H. Marcus
                              --------------------------------------------------
                                  Stephen H. Marcus,
                                  Chairman of the Board, President and 
                                  Chief Executive Officer

DATE:  January 8, 1999    By: /s/ Douglas A. Neis                               
                              --------------------------------------------------
                                  Douglas A. Neis
                                  Chief Financial Officer and Treasurer

                                       17

<PAGE>



                             THE MARCUS CORPORATION
                                    FORM 10-Q
                                       FOR
                        26 WEEKS ENDED NOVEMBER 26, 1998

                                  EXHIBIT INDEX

Exhibit         Description

  3.1           Form of Amendment to the Bylaws of The Marcus Corporation

  3.2           Bylaws of The Marcus Corporation, effective December 17, 1998

  27            Financial Data Schedule



                                       18

                                                                   Exhibit (3.1)

                            AMENDMENTS TO THE BYLAWS
                            OF THE MARCUS CORPORATION

          Article II of the current  Bylaws of The Marcus  Corporation  shall be
deleted in its entirety and the following substituted in lieu thereof:

                            ARTICLE II. SHAREHOLDERS

     2.01 Annual Meeting.  The annual meeting of the  shareholders  (the "Annual
Meeting")  shall be held on such day in September or October of each year as may
be designated  by or under the  authority of the Board of Directors,  or at such
other time and date as may be fixed by resolution of the Board of Directors.  In
fixing a  meeting  date for any  Annual  Meeting,  the  Board of  Directors  may
consider such factors as it deems relevant within the good faith exercise of its
business  judgment.  At each Annual Meeting,  the shareholders  shall elect that
number of directors  equal to the number of directors  whose term expires at the
time of such meeting. At any such meeting,  only other business properly brought
before the  meeting  in  accordance  with  Section  2.14 of these  bylaws may be
transacted.  If the  election  of  directors  shall  not  be  held  on the  date
designated herein, or fixed as herein provided,  for any Annual Meeting,  or any
adjournment  thereof, the Board of Directors shall cause the election to be held
at a special meeting of shareholders (a "Special Meeting") as soon thereafter as
is practicable.

     2.02 Special Meetings.

          (a) A Special Meeting may be called only by (i) Chairman of the Board,
(ii) the  President or (iii) the Board of  Directors  and shall be called by the
President upon the demand,  in accordance with this Section 2.02, of the holders
of record of shares  representing  at least 10% of all the votes  entitled to be
cast on any issue proposed to be considered at the Special Meeting.

          (b) In order  that the  corporation  may  determine  the  shareholders
entitled to demand a Special  Meeting,  the Board of Directors  may fix a record
date to determine the  shareholders  entitled to make such a demand (the "Demand
Record Date").  The Demand Record Date shall not precede the date upon which the
resolution  fixing the Demand  Record Date is adopted by the Board of  Directors
and  shall not be more than ten days  after the date upon  which the  resolution
fixing  the  Demand  Record  Date is  adopted  by the  Board of  Directors.  Any
shareholder  of record  seeking to have  shareholders  demand a Special  Meeting
shall,  by sending written notice to the Secretary of the corporation by hand or
by certified or registered mail, return receipt requested,  request the Board of
Directors to fix a Demand Record Date.  The Board of Directors  shall  promptly,
but in all events within ten days after the date on which a valid request to fix
a Demand  Record Date is received,  adopt a resolution  fixing the Demand Record
Date and shall make a public  announcement  of such Demand  Record  Date.  If no
Demand  Record  Date has been  fixed by the Board of  Directors  within ten 


<PAGE>

days after the date on which such  request is  received  by the  Secretary,  the
Demand  Record  Date shall be the 10th day after the first date on which a valid
written request to set a Demand Record Date is received by the Secretary.  To be
valid,  such written  request  shall set forth the purpose or purposes for which
the Special Meeting is to be held,  shall be signed by one or more  shareholders
of record (or their duly  authorized  proxies or other  representatives),  shall
bear  the  date of  signature  of each  such  shareholder  (or  proxy  or  other
representative)  and shall set forth all information about each such shareholder
and about the beneficial owner or owners, if any, on whose behalf the request is
made that would be required to be set forth in a shareholder's  notice described
in paragraph (a) (ii) of Section 2.14 of these bylaws.

          (c) In order for a  shareholder  or  shareholders  to demand a Special
Meeting,  a written  demand or demands  for a Special  Meeting by the holders of
record as of the Demand Record Date of shares  representing  at least 10% of all
the votes  entitled  to be cast on any issue  proposed to be  considered  at the
Special Meeting must be delivered to the corporation.  To be valid, each written
demand by a  shareholder  for a  Special  Meeting  shall set forth the  specific
purpose or purposes for which the Special  Meeting is to be held (which  purpose
or purposes shall be limited to the purpose or purposes set forth in the written
request to set a Demand  Record  Date  received by the  corporation  pursuant to
paragraph (b) of this Section 2.02),  shall be signed by one or more persons who
as of the  Demand  Record  Date  are  shareholders  of  record  (or  their  duly
authorized proxies or other  representatives),  shall bear the date of signature
of each such shareholder (or proxy or other representative), and shall set forth
the name  and  address,  as they  appear  in the  corporation's  books,  of each
shareholder  signing  such  demand  and the  class  and  number of shares of the
corporation which are owned of record and beneficially by each such shareholder,
shall be sent to the  Secretary  by hand or by  certified  or  registered  mail,
return receipt requested,  and shall be received by the Secretary within seventy
days after the Demand Record Date.

          (d) The  corporation  shall not be required to call a Special  Meeting
upon  shareholder  demand  unless,  in  addition  to the  documents  required by
paragraph (c) of this Section 2.02, the Secretary  receives a written  agreement
signed by each Soliciting Shareholder (as defined below), pursuant to which each
Soliciting Shareholder,  jointly and severally,  agrees to pay the corporation's
costs of holding the  Special  Meeting,  including  the costs of  preparing  and
mailing proxy materials for the corporation's own solicitation, provided that if
each of the resolutions introduced by any Soliciting Shareholder at such meeting
is  adopted,  and  each of the  individuals  nominated  by or on  behalf  of any
Soliciting  Shareholder  for  election as a director at such meeting is elected,
then the Soliciting  Shareholders  shall not be required to pay such costs.  For
purposes of this paragraph (d), the following  terms shall have the meanings set
forth below:

                    (i) "Affiliate" of any Person (as defined herein) shall mean
          any Person  controlling,  controlled  by or under common  control with
          such first Person.

                    (ii)  "Participant"  shall have the meaning assigned to such
          term in Rule 14a-11  promulgated under the Securities  Exchange Act of
          1934, as amended (the "Exchange Act").


                                      -2-

<PAGE>

                    (iii) "Person" shall mean any individual, firm, corporation,
          partnership,   joint  venture,   association,   trust,  unincorporated
          organization or other entity.

                    (iv) "Proxy" shall have the meaning assigned to such term in
          Rule 14a-1 promulgated under the Exchange Act.

                    (v)  "Solicitation"  shall have the meaning assigned to such
          term in Rule 14a-11 promulgated under the Exchange Act.

                    (vi)  "Soliciting  Shareholder"  shall mean, with respect to
          any Special Meeting demanded by a shareholder or shareholders,  any of
          the following Persons:

                              (A) if the  number  of  shareholders  signing  the
                    demand or demands of meeting  delivered  to the  corporation
                    pursuant to  paragraph  (c) of this  Section  2.02 is ten or
                    fewer, each shareholder signing any such demand;

                              (B) if the  number  of  shareholders  signing  the
                    demand or demands of meeting  delivered  to the  corporation
                    pursuant to paragraph  (c) of this Section 2.02 is more than
                    ten,  each  Person who either (I) was a  Participant  in any
                    Solicitation  of such  demand or demands or (II) at the time
                    of  the  delivery  to  the   corporation  of  the  documents
                    described in paragraph  (c) of this Section 2.02 had engaged
                    or intends to engage in any  Solicitation of Proxies for use
                    at  such  Special  Meeting  (other  than a  Solicitation  of
                    Proxies on behalf of the corporation); or

                              (C) any Affiliate of a Soliciting Shareholder,  if
                    a  majority  of the  directors  then  in  office  determine,
                    reasonably and in good faith,  that such Affiliate should be
                    required to sign the written  notice  described in paragraph
                    (c) of  this  Section  2.02  and/or  the  written  agreement
                    described  in this  paragraph  (d) in order to  prevent  the
                    purposes of this Section 2.02 from being evaded.

         (e) Except as provided in the following  sentence,  any Special Meeting
shall be held at such  hour and day as may be  designated  by  whichever  of the
Chairman of the Board, the President or the Board of Directors shall have called
such meeting.  In the case of any Special  Meeting  called by the President upon
the demand of shareholders (a "Demand Special  Meeting"),  such meeting shall be
held at such  hour  and day as may be  designated  by the  Board  of  Directors;
provided, however, that the date of any Demand Special Meeting shall be not more
than  seventy  days after the Meeting  Record  Date (as defined in Section  2.06
hereof);  and  provided  further  that in the event that the  directors  then in
office fail to designate an hour and date for a Demand  Special  Meeting  within
ten days  after the date that  valid  written  demands  for such  meeting by the
holders of record as of the Demand Record Date of shares  representing  at least
10% of all the votes entitled to be cast on each issue proposed to be considered
at the 

                                      -3-

<PAGE>

Special Meeting are delivered to the  corporation  (the "Delivery  Date"),  then
such  meeting  shall be held at 2:00 P.M.  local time on the 100th day after the
Delivery Date or, if such 100th day is not a Business Day (as defined below), on
the first  preceding  Business  Day.  In fixing a meeting  date for any  Special
Meeting,  the Chairman of the Board, the President or the Board of Directors may
consider such factors as he or it deems relevant  within the good faith exercise
of his or its business judgment,  including,  without limitation,  the nature of
the action  proposed to be taken,  the facts and  circumstances  surrounding any
demand  for such  meeting,  and any plan of the  Board of  Directors  to call an
Annual Meeting or a Special Meeting for the conduct of related business.

          (f) The  corporation  may engage  regionally or nationally  recognized
independent  inspectors of elections to act as an agent of the  corporation  for
the purpose of promptly  performing a ministerial  review of the validity of any
purported  written  demand or  demands  for a Special  Meeting  received  by the
Secretary.  For the purpose of permitting the inspectors to perform such review,
no purported  demand shall be deemed to have been  delivered to the  corporation
until the earlier of (i) five Business Days  following  receipt by the Secretary
of such  purported  demand  and (ii)  such  date as the  independent  inspectors
certify to the  corporation  that the valid  demands  received by the  Secretary
represent  at  least  10% of all the  votes  entitled  to be cast on each  issue
proposed to be  considered  at the Special  Meeting.  Nothing  contained in this
paragraph  (f) shall in any way be  construed to suggest or imply that the Board
of Directors or any shareholder shall not be entitled to contest the validity of
any demand,  whether  during or after such five Business Day period,  or to take
any other action (including,  without limitation, the commencement,  prosecution
or defense of any litigation with respect thereto).

          (g) For purposes of these  bylaws,  "Business  Day" shall mean any day
other than a Saturday,  a Sunday or a day on which banking  institutions  in the
State of Wisconsin  are  authorized  or  obligated by law or executive  order to
close.

     2.03 Place of Meeting.  The  Chairman of the Board,  the  President  or the
Board of Directors may  designate any place,  either within or without the State
of Wisconsin, as the place of meeting for any Annual Meeting or Special Meeting.
If no designation is made, the place of meeting shall be the principal office of
the  corporation.  Any  meeting  may be  adjourned  to  reconvene  at any  place
designated  by vote of the Board of Directors or by the Chairman of the Board or
the President.

     2.04 Notice of Meeting.  Written notice stating the date, time and place of
any meeting of  shareholders  shall be delivered not less than ten days nor more
than  sixty days  before the date of the  meeting  (unless a  different  time is
provided  by  the  Wisconsin  Business   Corporation  Law  or  the  articles  of
incorporation),  either  personally  or by mail,  by or at the  direction of the
President or the Secretary,  to each  shareholder of record  entitled to vote at
such  meeting and to such other  persons as required by the  Wisconsin  Business
Corporation  Law.  In the event of any Demand  Special  Meeting,  such notice of
meeting  shall be sent not more than thirty  days after the  Delivery  Date.  If
mailed,  notice  pursuant to this  Section  2.04 shall be deemed to be effective
when deposited in the United States mail, addressed to the 

                                      -4-

<PAGE>

shareholder at his or her address as it appears on the stock record books of the
corporation,  with postage thereon  prepaid.  Unless  otherwise  required by the
Wisconsin  Business  Corporation  Law or the  articles of  incorporation  of the
corporation, a notice of an Annual Meeting need not include a description of the
purpose for which the meeting is called. In the case of any Special Meeting, (a)
the notice of meeting  shall  describe any business  that the Board of Directors
shall have  theretofore  determined  to bring  before the meeting and (b) in the
case of a Demand Special  Meeting,  the notice of meeting (i) shall describe any
business set forth in the  statement  of purpose of the demands  received by the
corporation  in  accordance  with  Section  2.02 of these  bylaws and (ii) shall
contain  all  of  the  information  required  in  the  notice  received  by  the
corporation  in accordance  with Section  2.14(b) of these bylaws.  If an Annual
Meeting or Special Meeting is adjourned to a different date, time or place,  the
corporation  shall not be required to give notice of the new date, time or place
if the new date,  time or place is announced at the meeting before  adjournment;
provided, however, that if a new Meeting Record Date for an adjourned meeting is
or must be fixed, the corporation  shall give notice of the adjourned meeting to
persons who are shareholders as of the new Meeting Record Date.

     2.05 Waiver of Notice.  A shareholder  may waive any notice required by the
Wisconsin  Business  Corporation  Law,  the articles of  incorporation  or these
bylaws before or after the date and time stated in the notice.  The waiver shall
be in writing and signed by the shareholder entitled to the notice,  contain the
same  information  that would have been required in the notice under  applicable
provisions of the Wisconsin  Business  Corporation Law (except that the time and
place of meeting  need not be stated) and be delivered  to the  corporation  for
inclusion in the corporate  records.  A  shareholder's  attendance at any Annual
Meeting or Special  Meeting,  in person or by proxy,  waives objection to all of
the following: (a) lack of notice or defective notice of the meeting, unless the
shareholder at the beginning of the meeting or promptly upon arrival  objects to
holding  the  meeting  or   transacting   business  at  the  meeting;   and  (b)
consideration  of a  particular  matter at the  meeting  that is not  within the
purpose  described  in the meeting  notice,  unless the  shareholder  objects to
considering the matter when it is presented.

     2.06 Fixing of Record  Date.  The Board of  Directors  may fix in advance a
date not less than ten days and not more than  seventy days prior to the date of
an Annual Meeting or Special Meeting as the record date for the determination of
shareholders  entitled to notice of, or to vote at, such meeting  (the  "Meeting
Record Date"). In the case of any Demand Special Meeting, (i) the Meeting Record
Date  shall be not later than the 30th day after the  Delivery  Date and (ii) if
the Board of Directors  fails to fix the Meeting  Record Date within thirty days
after the  Delivery  Date,  then the close of business on such 30th day shall be
the Meeting Record Date. The  shareholders  of record on the Meeting Record Date
shall be the  shareholders  entitled  to notice  of and to vote at the  meeting.
Except as provided by the Wisconsin Business Corporation Law for a court-ordered
adjournment,  a determination of shareholders  entitled to notice of and to vote
at an Annual Meting or Special Meeting its effective for any adjournment of such
meeting unless the Board of Directors fixes a new Meeting Record Date,  which it
shall do if the meeting is adjourned to a date more than 120 days after the date
fixed for the original meeting. The Board of Directors may also fix in 

                                      -5-

<PAGE>

advance a date as the record  date for the purpose of  determining  shareholders
entitled  to take any other  action or  determining  shareholders  for any other
purpose.  Such record date shall not be more than seventy days prior to the date
on which the particular action, requiring such determination of shareholders, is
to be  taken.  The  record  date  for  determining  shareholders  entitled  to a
distribution  (other than a  distribution  involving a purchase,  redemption  or
other acquisition of the  corporation's  shares) or a share dividend is the date
on which the Board of Directors  authorized the  distribution or share dividend,
as the case may be, unless the Board of Directors fixes a different record date.

     2.07 Shareholders' List for Meetings.  After a Meeting Record Date has been
fixed,  the  corporation  shall  prepare  a  list  of  the  names  of all of the
shareholders  entitled to notice of the  meeting.  The list shall be arranged by
class or series of shares,  if any, and show the address of and number of shares
held by each  shareholder.  Such list shall be available  for  inspection by any
shareholder,  beginning  two business  days after notice of the meeting is given
for which the list was prepared and  continuing  to the date of the meeting,  at
the  corporation's  principal  office or at a place  identified  in the  meeting
notice in the city where the meeting will be held. A  shareholder  or his or her
agent may, on written demand, inspect and, subject to the limitations imposed by
the Wisconsin  Business  Corporation Law, copy the list, during regular business
hours and at his or her  expense,  during the period  that it is  available  for
inspection  pursuant  to this  Section  2.07.  The  corporation  shall  make the
shareholders'  list  available at the meeting and any  shareholder or his or her
agent or  attorney  may  inspect  the list at any time during the meeting or any
adjournment  thereof.  Refusal  or failure  to  prepare  or make  available  the
shareholders'  list  shall not  affect the  validity  of any  action  taken at a
meeting of shareholders.

     2.08 Quorum and Voting Requirements.

          (a) Shares entitled to vote as a separate voting group may take action
on a matter at any Annual  Meeting or Special  Meeting only if a quorum of those
shares exists with respect to that matter. If the corporation has only one class
of stock  outstanding,  such class shall  constitute a separate voting group for
purposes of this Section 2.08.  Except as otherwise  provided in the articles of
incorporation,  any bylaw  adopted  under  authority  granted in the articles of
incorporation,  or the  Wisconsin  Business  Corporation  Law, a majority of the
votes entitled to be cast on the matter shall  constitute a quorum of the voting
group for action on that matter.  Once a share is represented for any purpose at
any Annual Meeting or Special  Meeting,  other than for the purpose of objecting
to holding the meeting or transacting  business at the meeting, it is considered
present for purposes of determining whether a quorum exists for the remainder of
the meeting and for any  adjournment of that meeting unless a new Meeting Record
Date is or must be set for the adjourned meeting. If a quorum exists,  except in
the case of the election of  directors,  action on a matter shall be approved if
the votes cast within the voting group favoring the action exceed the votes cast
opposing the action,  unless the articles of  incorporation,  any bylaw  adopted
under  authority  granted in the  articles of  incorporation,  or the  Wisconsin
Business  Corporation Law requires a greater number of affirmative votes. Unless
otherwise provided in the articles of incorporation,  directors shall be elected
by a plurality of the votes cast by the shares  entitled to vote in the election
of  directors  

                                      -6-

<PAGE>

at any  Annual  Meeting or Special  Meeting  at which a quorum is  present.  For
purposes of this Section 2.08,  "plurality"  means that the individuals with the
largest  number of votes are elected as  directors  up to the maximum  number of
directors to be chosen at the meeting.

          (b) The Board of  Directors  acting by  resolution  may  postpone  and
reschedule any previously scheduled Annual Meeting or Special Meeting; provided,
however,  that a Demand Special Meeting shall not be postponed  beyond the 100th
day following the Delivery Date.  Any Annual  Meeting or Special  Meeting may be
adjourned from time to time,  whether or not there is a quorum, (i) at any time,
upon a resolution by  shareholders if the votes cast in favor of such resolution
by the  holders of shares of each  voting  group  entitled to vote on any matter
theretofore  properly brought before the meeting exceed the number of votes cast
against  such  resolution  by the holders of shares of each such voting group or
(ii) at any time prior to the  transaction  of any business at such meeting,  by
the Chairman of the Board or the  President  or pursuant to a resolution  of the
Board of Directors.  No notice of the time and place of adjourned  meetings need
be given except as required by the Wisconsin  Business  Corporation  Law. At any
adjourned  meeting  at  which a quorum  shall be  present  or  represented,  any
business may be  transacted  which might have been  transacted at the meeting as
originally notified.

     2.09 Conduct of Meeting.  The Chief  Executive  Officer,  and in his or her
absence, the Chairman of the Board or the President,  as the case may be, and in
their absence, a Vice President in the order provided under Section 4.09 hereof,
and in their absence,  any person chosen by the shareholders  represented at the
meeting in person or by proxy shall call any Annual  Meeting or Special  Meeting
to order and shall act as chairperson  of the meeting,  and the Secretary of the
corporation shall act as secretary of all meetings of the shareholders,  but, in
the absence of the Secretary, the presiding officer may appoint any other person
to act as secretary of the meeting.

     2.10 Proxies.  At any Annual Meeting or Special Meeting,  a shareholder may
vote his or her shares in person or by proxy. A shareholder  may appoint a proxy
to vote or otherwise act for the  shareholder  by signing an  appointment  form,
either personally or by his or her  attorney-in-fact.  An appointment of a proxy
is effective  when  received by the  Secretary or other  officer or agent of the
corporation  authorized to tabulate  votes.  An  appointment is valid for eleven
months  from the date of its  signing  unless a  different  period is  expressly
provided in the appointment form.

     2.11 Voting of Shares.  Except as provided in the articles of incorporation
or in the Wisconsin  Business  Corporation Law, each outstanding share of Common
Stock is entitled to one (1) vote, and each outstanding  share of Class B Common
Stock  shall be entitled  to ten (10)  votes,  upon each  matter  voted on at an
Annual Meeting or Special Meeting.

     2.12  Action  without  Meeting.  Any action  required or  permitted  by the
articles of  incorporation  or these bylaws or any  provision  of the  Wisconsin
Business Corporation Law to be taken at an Annual Meeting or Special Meeting may
be taken  without a meeting  of  Directors  if a written  consent  or  consents,
describing the action so taken, is signed by all of the 

                                      -7-

<PAGE>

shareholders  entitled to vote with  respect to the subject  matter  thereof and
delivered to the corporation for inclusion in the corporate records.

     2.13  Acceptance of Instruments  Showing  Shareholder  Action.  If the name
signed on a vote, consent,  waiver or proxy appointment  corresponds to the name
of a shareholder, the corporation, if acting in good faith, may accept the vote,
consent,  waiver  or  proxy  appointment  and  give  it  effect  as the act of a
shareholder.  If the name signed on a vote, consent, waiver or proxy appointment
does not correspond to the name of a shareholder,  the corporation, if acting in
good faith, may accept the vote,  consent,  waiver or proxy appointment and give
it effect as the act of the shareholder if any of the following apply:

          (a) The  shareholder  is an entity and the name signed  purports to be
that of an officer or agent of the entity.

          (b)  The  name  purports  to be  that  of a  personal  representative,
administrator,  executor,  guardian or conservator  representing the shareholder
and, if the corporation requests, evidence of fiduciary status acceptable to the
corporation  is  presented  with respect to the vote,  consent,  waiver or proxy
appointment.

          (c) The name  signed  purports  to be that of a receiver or trustee in
bankruptcy of the shareholder and, if the corporation requests, evidence of this
status  acceptable  to the  corporation  is presented  with respect to the vote,
consent, waiver or proxy appointment.

          (d) The  name  signed  purports  to be that of a  pledgee,  beneficial
owner, or attorney-in-fact of the shareholder and, if the corporation  requests,
evidence acceptable to the corporation of the signatory's  authority to sign for
the shareholder is presented with respect to the vote, consent,  waiver or proxy
appointment.

          (e)  Two or  more  persons  are  the  shareholders  as  co-tenants  or
fiduciaries  and the name signed  purports to be the name of at least one of the
co-owners  and  the  person  signing  appears  to be  acting  on  behalf  of all
co-owners.

The corporation may reject a vote,  consent,  waiver or proxy appointment if the
Secretary or other  officer or agent of the  corporation  who is  authorized  to
tabulate votes,  acting in good faith,  has reasonable basis for doubt about the
validity of the signature on it or about the  signatory's  authority to sign for
the shareholder.

     2.14 Notice of Shareholder Business and Nomination of Directors.

          (a) Annual Meetings.

                    (i)  Nominations  of persons  for  election  to the Board of
          Directors  of the  corporation  and the  proposal  of  business  to be
          considered by the  shareholders  may be made at an Annual  Meeting (A)
          pursuant  to the  corporation's  notice of  meeting,  (B) by or at the
          direction of the Board of Directors or (C) by any  shareholder  of the

                                      -8-

<PAGE>

          corporation  who is a  shareholder  of record at the time of giving of
          notice  provided  for in this bylaw and who is entitled to vote at the
          meeting  and  complies  with the notice  procedures  set forth in this
          Section 2.14.

                    (ii)  For  nominations  or  other  business  to be  properly
          brought before an Annual  Meeting by a shareholder  pursuant to clause
          (C) of paragraph  (a)(i) of this Section 2.14,  the  shareholder  must
          have given timely  notice  thereof in writing to the  Secretary of the
          corporation. To be timely, a shareholder's notice shall be received by
          the  Secretary  of the  corporation  at the  principal  offices of the
          corporation  not later  than the  earlier of (A) 45 days in advance of
          the first annual anniversary (the "Anniversary  Date") of the date set
          forth in the corporation's proxy statement for the prior year's Annual
          Meeting as the date on which the corporation  first mailed  definitive
          proxy  materials for the prior year's Annual Meeting and (B) the later
          of (x) the 70th day prior to such Annual  Meeting and (y) the 10th day
          following  the day on which  public  announcement  of the date of such
          meeting is first made.  Such  shareholder's  notice shall be signed by
          the  shareholder  of record  who  intends  to make the  nomination  or
          introduce the other  business (or his duly  authorized  proxy or other
          representative),  shall bear the date of signature of such shareholder
          (or proxy or other  representative)  and shall set forth: (A) the name
          and  address,  as they  appear on this  corporation's  books,  of such
          shareholder  and the  beneficial  owner or  owners,  if any,  on whose
          behalf the nomination or proposal is made; (B) the class and number of
          shares  of the  corporation  which  are  beneficially  owned  by  such
          shareholder or beneficial owner or owners;  (C) a representation  that
          such  shareholder  is a holder of record of shares of the  corporation
          entitled to vote at such meeting and intends to appear in person or by
          proxy at the meeting to make the  nomination  or  introduce  the other
          business  specified  in the  notice;  (D) in the case of any  proposed
          nomination for election or re-election as a director, (I) the name and
          residence  address of the person or  persons to be  nominated,  (II) a
          description  of  all  arrangements  or  understandings   between  such
          shareholder  or  beneficial  owner or owners and each  nominee and any
          other person or persons  (naming  such person or persons)  pursuant to
          which the  nomination  is to be made by such  shareholder,  (III) such
          other information  regarding each nominee proposed by such shareholder
          as would be required to be disclosed in  solicitations  of proxies for
          elections  of  directors,   or  would  be  otherwise  required  to  be
          disclosed,  in each case pursuant to Regulation 14A under the Exchange
          Act,  including any information  that would be required to be included
          in a proxy  statement filed pursuant to Regulation 14A had the nominee
          been nominated by the Board of Directors and (IV) the written  consent
          of each  nominee  to be named in a proxy  statement  and to serve as a
          director of the corporation if so elected;  and (E) in the case of any
          other  business  that such  shareholder  proposes to bring  before the
          meeting, (I) a brief description of the business desired to be brought
          before the meeting and, if such business  includes a proposal to amend
          these  bylaws,  the  language  of the  proposed  amendment,  (II) such
          shareholder's and beneficial owner's or owners' reasons for conducting
          such  business at the meeting and (III) any material  interest in such
          business of such shareholder and beneficial owner or owners.

                                      -9-

<PAGE>

                    (iii)  Notwithstanding  anything  in the second  sentence of
          paragraph  (a)(ii) of this Section 2.14 to the contrary,  in the event
          that the number of  directors  to be elected to the Board of Directors
          of the  corporation  is increased and there is no public  announcement
          naming all of the nominees for director or specifying  the size of the
          increased  Board of Directors made by the corporation at least 45 days
          prior to the Anniversary Date, a shareholder's notice required by this
          Section 2.14 shall also be considered timely, but only with respect to
          nominees for any new positions  created by such increase,  if it shall
          be  received  by  the  Secretary  at  the  principal  offices  of  the
          corporation  not  later  than the  close of  business  on the 10th day
          following the day on which such public  announcement  is first made by
          the corporation.

          (b) Special  Meetings.  Only such  business  shall be  conducted  at a
Special  Meeting as shall have been  described  in the notice of meeting sent to
shareholders  pursuant to Section 2.04 of these bylaws.  Nominations  of persons
for election to the Board of Directors may be made at a Special Meeting at which
directors are to be elected  pursuant to such notice of meeting (i) by or at the
direction  of  the  Board  of  Directors  or  (ii)  by  any  shareholder  of the
corporation  who (A) is a  shareholder  of  record at the time of giving of such
notice of meeting,  (B) is entitled to vote at the meeting and (C) complies with
the notice  procedures set forth in this Section 2.14. Any shareholder  desiring
to nominate  persons for  election to the Board of  Directors  at such a Special
Meeting  shall cause a written  notice to be received  by the  Secretary  of the
corporation at the principal  offices of the corporation not earlier than ninety
days prior to such  Special  Meeting and not later than the close of business on
the later of (x) the 60th day prior to such Special Meeting and (y) the 10th day
following the day on which public announcement is first made of the date of such
Special  Meeting and of the  nominees  proposed by the Board of  Directors to be
elected at such meeting.  Such written notice shall be signed by the shareholder
of record who intends to make the  nomination (or his duly  authorized  proxy or
other representative),  shall bear the date of signature of such shareholder (or
proxy or other representative) and shall set forth: (A) the name and address, as
they appear on the  corporation's  books, of such shareholder and the beneficial
owner or owners,  if any, on whose behalf the  nomination is made; (B) the class
and number of shares of the  corporation  which are  beneficially  owned by such
shareholder  or  beneficial  owner or  owners;  (C) a  representation  that such
shareholder is a holder of record of shares of the corporation  entitled to vote
at such  meeting  and  intends to appear in person or by proxy at the meeting to
make the nomination  specified in the notice; (D) the name and residence address
of the person or persons to be nominated;  (E) a description of all arrangements
or  understandings  between such  shareholder or beneficial  owner or owners and
each  nominee and any other  person or persons  (naming  such person or persons)
pursuant to which the  nomination  is to be made by such  shareholder;  (F) such
other  information  regarding each nominee proposed by such shareholder as would
be  required to be  disclosed  in  solicitations  of proxies  for  elections  of
directors, or would be otherwise required to be disclosed, in each case pursuant
to Regulation 14A under the Exchange Act,  including any information  that would
be required to be included in a proxy statement filed pursuant to Regulation 14A
had the nominee been  nominated by the Board of  Directors;  and (G) the written
consent  of each  nominee  to be  named in a proxy  statement  and to serve as a
director of the corporation if so elected.

                                      -10-

<PAGE>

     (c) General.

          (i) Only persons who are nominated in accordance  with the  procedures
set forth in this  Section  2.14 shall be eligible to serve as  directors.  Only
such  business  shall be  conducted at an Annual  Meeting or Special  Meeting as
shall have been brought  before such meeting in accordance  with the  procedures
set forth in this Section 2.14. The chairman of the meeting shall have the power
and duty to  determine  whether a  nomination  or any  business  proposed  to be
brought before the meeting was made in accordance  with the procedures set forth
in this  Section  2.14 and,  if any  proposed  nomination  or business is not in
compliance with this Section 2.14, to declare that such defective proposal shall
be disregarded.

          (ii) For purposes of this Section 2.14,  "public  announcement"  shall
mean  disclosure  in a press  release  reported  by the Dow Jones News  Service,
Associated Press or comparable  national news service or in a document  publicly
filed by the corporation with the Securities and Exchange Commission pursuant to
Section 13, 14 or 15(d) of the Exchange Act.

          (iii) Notwithstanding the foregoing provisions of this Section 2.14, a
shareholder  shall also comply with all applicable  requirements of the Exchange
Act and the rules and  regulations  thereunder  with  respect to the matters set
forth in this  Section  2.14.  Nothing in this  Section  2.14 shall be deemed to
limit the corporation's obligation to include shareholder proposals in its proxy
statement if such inclusion is required by Rule 14a-8 under the Exchange Act.

                                      -11-



                                                                   Exhibit (3.2)

                                     BY-LAWS

                                       OF

                             THE MARCUS CORPORATION
                            (a Wisconsin corporation)

                         Amended 3/23/95 (Section 3.01)
              Amended 9/28/95 (Sections 3.02 and new Section 3.015)
                          Amended 12/17/98 (Article II)


<PAGE>

                                     BY-LAWS
                                       OF
                             THE MARCUS CORPORATION
                            (a Wisconsin corporation)

                               ARTICLE I. OFFICES

     1.01  Principal  and  Business  Offices.  The  corporation  may  have  such
principal  and other  business  offices,  either  within or without the State of
Wisconsin,  as the Board of  Directors  may  designate or as the business of the
corporation may require from time to time.

     1.02 Registered Office.  The registered office of the corporation  required
by the  Wisconsin  Business  Corporation  Law to be  maintained  in the State of
Wisconsin may be, but need not be,  identical  with the principal  office in the
State of Wisconsin, and the address of the registered office may be changed from
time to time by the Board of Directors or by the registered  agent. The business
office of the  registered  agent of the  corporation  shall be identical to such
registered office.

                            ARTICLE II. SHAREHOLDERS

     2.01 Annual Meeting.  The annual meeting of the  shareholders  (the "Annual
Meeting")  shall be held on such day in September or October of each year as may
be designated  by or under the  authority of the Board of Directors,  or at such
other time and date as may be fixed by resolution of the Board of Directors.  In
fixing a  meeting  date for any  Annual  Meeting,  the  Board of  Directors  may
consider such factors as it deems relevant within the good faith exercise of its
business  judgment.  At each Annual Meeting,  the shareholders  shall elect that
number of directors  equal to the number of directors  whose term expires at the
time of such meeting. At any such meeting,  only other business properly brought
before the  meeting  in  accordance  with  Section  2.14 of these  bylaws may be
transacted.  If the  election  of  directors  shall  not  be  held  on the  date
designated herein, or fixed as herein provided,  for any Annual Meeting,  or any
adjournment  thereof, the Board of Directors shall cause the election to be held
at a special meeting of shareholders (a "Special Meeting") as soon thereafter as
is practicable.

     2.02 Special Meetings.

          (a) A Special Meeting may be called only by (i) Chairman of the Board,
(ii) the  President or (iii) the Board of  Directors  and shall be called by the
President upon the demand,  in accordance with this Section 2.02, of the holders
of record of shares  representing  at least 10% of all the votes  entitled to be
cast on any issue proposed to be considered at the Special Meeting.

          (b) In order  that the  corporation  may  determine  the  shareholders
entitled to demand a Special  Meeting,  the Board of Directors  may fix a record
date to determine the  shareholders  entitled to make such a demand (the "Demand
Record Date").  The Demand Record Date shall not precede the date upon which the
resolution  fixing the Demand  Record Date 



<PAGE>

is adopted by the Board of  Directors  and shall not be more than ten days after
the date upon which the  resolution  fixing the Demand Record Date is adopted by
the Board of Directors.  Any shareholder of record seeking to have  shareholders
demand a Special  Meeting shall,  by sending  written notice to the Secretary of
the  corporation  by hand or by certified or  registered  mail,  return  receipt
requested, request the Board of Directors to fix a Demand Record Date. The Board
of Directors shall promptly, but in all events within ten days after the date on
which  a  valid  request  to fix a  Demand  Record  Date  is  received,  adopt a
resolution fixing the Demand Record Date and shall make a public announcement of
such Demand Record Date. If no Demand Record Date has been fixed by the Board of
Directors  within ten days after the date on which such  request is  received by
the Secretary, the Demand Record Date shall be the 10th day after the first date
on which a valid written  request to set a Demand Record Date is received by the
Secretary.  To be valid,  such  written  request  shall set forth the purpose or
purposes for which the Special Meeting is to be held,  shall be signed by one or
more  shareholders  of  record  (or  their  duly  authorized  proxies  or  other
representatives),  shall bear the date of signature of each such shareholder (or
proxy or other  representative)  and shall set forth all information  about each
such  shareholder  and about the  beneficial  owner or owners,  if any, on whose
behalf  the  request  is made  that  would  be  required  to be set  forth  in a
shareholder's  notice  described in paragraph  (a) (ii) of Section 2.14 of these
bylaws.

          (c) In order for a  shareholder  or  shareholders  to demand a Special
Meeting,  a written  demand or demands  for a Special  Meeting by the holders of
record as of the Demand Record Date of shares  representing  at least 10% of all
the votes  entitled  to be cast on any issue  proposed to be  considered  at the
Special Meeting must be delivered to the corporation.  To be valid, each written
demand by a  shareholder  for a  Special  Meeting  shall set forth the  specific
purpose or purposes for which the Special  Meeting is to be held (which  purpose
or purposes shall be limited to the purpose or purposes set forth in the written
request to set a Demand  Record  Date  received by the  corporation  pursuant to
paragraph (b) of this Section 2.02),  shall be signed by one or more persons who
as of the  Demand  Record  Date  are  shareholders  of  record  (or  their  duly
authorized proxies or other  representatives),  shall bear the date of signature
of each such shareholder (or proxy or other representative), and shall set forth
the name  and  address,  as they  appear  in the  corporation's  books,  of each
shareholder  signing  such  demand  and the  class  and  number of shares of the
corporation which are owned of record and beneficially by each such shareholder,
shall be sent to the  Secretary  by hand or by  certified  or  registered  mail,
return receipt requested,  and shall be received by the Secretary within seventy
days after the Demand Record Date.

          (d) The  corporation  shall not be required to call a Special  Meeting
upon  shareholder  demand  unless,  in  addition  to the  documents  required by
paragraph (c) of this Section 2.02, the Secretary  receives a written  agreement
signed by each Soliciting Shareholder (as defined below), pursuant to which each
Soliciting Shareholder,  jointly and severally,  agrees to pay the corporation's
costs of holding the  Special  Meeting,  including  the costs of  preparing  and
mailing proxy materials for the corporation's own solicitation, provided that if
each of the resolutions introduced by any Soliciting Shareholder at such meeting
is  adopted,  and  each of the  individuals  nominated  by or on  behalf  of any
Soliciting  Shareholder  for  election as a director at such meeting is elected,
then the Soliciting  Shareholders  shall not be required to pay 

                                       2

<PAGE>

such costs.  For purposes of this paragraph (d), the following  terms shall have
the meanings set forth below:

                    (i) "Affiliate" of any Person (as defined herein) shall mean
          any Person  controlling,  controlled  by or under common  control with
          such first Person.

                    (ii)  "Participant"  shall have the meaning assigned to such
          term in Rule 14a-11  promulgated under the Securities  Exchange Act of
          1934, as amended (the "Exchange Act").

                    (iii) "Person" shall mean any individual, firm, corporation,
          partnership,   joint  venture,   association,   trust,  unincorporated
          organization or other entity.

                    (iv) "Proxy" shall have the meaning assigned to such term in
          Rule 14a-1 promulgated under the Exchange Act.

                    (v)  "Solicitation"  shall have the meaning assigned to such
          term in Rule 14a-11 promulgated under the Exchange Act.

                    (vi)  "Soliciting  Shareholder"  shall mean, with respect to
          any Special Meeting demanded by a shareholder or shareholders,  any of
          the following Persons:

                              (A) if the  number  of  shareholders  signing  the
                    demand or demands of meeting  delivered  to the  corporation
                    pursuant to  paragraph  (c) of this  Section  2.02 is ten or
                    fewer, each shareholder signing any such demand;

                              (B) if the  number  of  shareholders  signing  the
                    demand or demands of meeting  delivered  to the  corporation
                    pursuant to paragraph  (c) of this Section 2.02 is more than
                    ten,  each  Person who either (I) was a  Participant  in any
                    Solicitation  of such  demand or demands or (II) at the time
                    of  the  delivery  to  the   corporation  of  the  documents
                    described in paragraph  (c) of this Section 2.02 had engaged
                    or intends to engage in any  Solicitation of Proxies for use
                    at  such  Special  Meeting  (other  than a  Solicitation  of
                    Proxies on behalf of the corporation); or

                              (C) any Affiliate of a Soliciting Shareholder,  if
                    a  majority  of the  directors  then  in  office  determine,
                    reasonably and in good faith,  that such Affiliate should be
                    required to sign the written  notice  described in paragraph
                    (c) of  this  Section  2.02  and/or  the  written  agreement
                    described  in this  paragraph  (d) in order to  prevent  the
                    purposes of this Section 2.02 from being evaded.

                                       3

<PAGE>

          (e) Except as provided in the following sentence,  any Special Meeting
shall be held at such  hour and day as may be  designated  by  whichever  of the
Chairman of the Board, the President or the Board of Directors shall have called
such meeting.  In the case of any Special  Meeting  called by the President upon
the demand of shareholders (a "Demand Special  Meeting"),  such meeting shall be
held at such  hour  and day as may be  designated  by the  Board  of  Directors;
provided, however, that the date of any Demand Special Meeting shall be not more
than  seventy  days after the Meeting  Record  Date (as defined in Section  2.06
hereof);  and  provided  further  that in the event that the  directors  then in
office fail to designate an hour and date for a Demand  Special  Meeting  within
ten days  after the date that  valid  written  demands  for such  meeting by the
holders of record as of the Demand Record Date of shares  representing  at least
10% of all the votes entitled to be cast on each issue proposed to be considered
at the Special Meeting are delivered to the corporation  (the "Delivery  Date"),
then such meeting  shall be held at 2:00 P.M.  local time on the 100th day after
the  Delivery  Date or, if such  100th  day is not a  Business  Day (as  defined
below),  on the first  preceding  Business Day. In fixing a meeting date for any
Special  Meeting,  the  Chairman  of the Board,  the  President  or the Board of
Directors may consider such factors as he or it deems  relevant  within the good
faith exercise of his or its business judgment,  including,  without limitation,
the  nature of the  action  proposed  to be taken,  the facts and  circumstances
surrounding any demand for such meeting,  and any plan of the Board of Directors
to call an Annual  Meeting  or a Special  Meeting  for the  conduct  of  related
business.

          (f) The  corporation  may engage  regionally or nationally  recognized
independent  inspectors of elections to act as an agent of the  corporation  for
the purpose of promptly  performing a ministerial  review of the validity of any
purported  written  demand or  demands  for a Special  Meeting  received  by the
Secretary.  For the purpose of permitting the inspectors to perform such review,
no purported  demand shall be deemed to have been  delivered to the  corporation
until the earlier of (i) five Business Days  following  receipt by the Secretary
of such  purported  demand  and (ii)  such  date as the  independent  inspectors
certify to the  corporation  that the valid  demands  received by the  Secretary
represent  at  least  10% of all the  votes  entitled  to be cast on each  issue
proposed to be  considered  at the Special  Meeting.  Nothing  contained in this
paragraph  (f) shall in any way be  construed to suggest or imply that the Board
of Directors or any shareholder shall not be entitled to contest the validity of
any demand,  whether  during or after such five Business Day period,  or to take
any other action (including,  without limitation, the commencement,  prosecution
or defense of any litigation with respect thereto).

          (g) For purposes of these  bylaws,  "Business  Day" shall mean any day
other than a Saturday,  a Sunday or a day on which banking  institutions  in the
State of Wisconsin  are  authorized  or  obligated by law or executive  order to
close.

     2.03 Place of Meeting.  The  Chairman of the Board,  the  President  or the
Board of Directors may  designate any place,  either within or without the State
of Wisconsin, as the place of meeting for any Annual Meeting or Special Meeting.
If no designation is made, the place of meeting shall be the principal office of
the  corporation.  Any  meeting  may be  

                                       4

<PAGE>

adjourned to reconvene at any place designated by vote of the Board of Directors
or by the Chairman of the Board or the President.

     2.04 Notice of Meeting.  Written notice stating the date, time and place of
any meeting of  shareholders  shall be delivered not less than ten days nor more
than  sixty days  before the date of the  meeting  (unless a  different  time is
provided  by  the  Wisconsin  Business   Corporation  Law  or  the  articles  of
incorporation),  either  personally  or by mail,  by or at the  direction of the
President or the Secretary,  to each  shareholder of record  entitled to vote at
such  meeting and to such other  persons as required by the  Wisconsin  Business
Corporation  Law.  In the event of any Demand  Special  Meeting,  such notice of
meeting  shall be sent not more than thirty  days after the  Delivery  Date.  If
mailed,  notice  pursuant to this  Section  2.04 shall be deemed to be effective
when deposited in the United States mail, addressed to the shareholder at his or
her address as it appears on the stock  record  books of the  corporation,  with
postage thereon  prepaid.  Unless otherwise  required by the Wisconsin  Business
Corporation Law or the articles of incorporation of the corporation, a notice of
an Annual  Meeting need not include a  description  of the purpose for which the
meeting is called. In the case of any Special Meeting, (a) the notice of meeting
shall describe any business that the Board of Directors  shall have  theretofore
determined  to bring before the meeting and (b) in the case of a Demand  Special
Meeting,  the notice of meeting (i) shall describe any business set forth in the
statement of purpose of the demands  received by the  corporation  in accordance
with Section 2.02 of these bylaws and (ii) shall contain all of the  information
required in the notice  received by the  corporation in accordance  with Section
2.14(b) of these bylaws. If an Annual Meeting or Special Meeting is adjourned to
a different date, time or place,  the corporation  shall not be required to give
notice  of the new  date,  time or  place  if the new  date,  time or  place  is
announced at the meeting before adjournment;  provided,  however,  that if a new
Meeting  Record  Date  for  an  adjourned  meeting  is or  must  be  fixed,  the
corporation  shall give  notice of the  adjourned  meeting  to  persons  who are
shareholders as of the new Meeting Record Date.

     2.05 Waiver of Notice.  A shareholder  may waive any notice required by the
Wisconsin  Business  Corporation  Law,  the articles of  incorporation  or these
bylaws before or after the date and time stated in the notice.  The waiver shall
be in writing and signed by the shareholder entitled to the notice,  contain the
same  information  that would have been required in the notice under  applicable
provisions of the Wisconsin  Business  Corporation Law (except that the time and
place of meeting  need not be stated) and be delivered  to the  corporation  for
inclusion in the corporate  records.  A  shareholder's  attendance at any Annual
Meeting or Special  Meeting,  in person or by proxy,  waives objection to all of
the following: (a) lack of notice or defective notice of the meeting, unless the
shareholder at the beginning of the meeting or promptly upon arrival  objects to
holding  the  meeting  or   transacting   business  at  the  meeting;   and  (b)
consideration  of a  particular  matter at the  meeting  that is not  within the
purpose  described  in the meeting  notice,  unless the  shareholder  objects to
considering the matter when it is presented.

     2.06 Fixing of Record  Date.  The Board of  Directors  may fix in advance a
date not less than ten days and not more than  seventy days prior to the date of
an Annual Meeting or 

                                       5

<PAGE>

Special  Meeting  as the  record  date  for the  determination  of  shareholders
entitled to notice of, or to vote at, such meeting (the "Meeting  Record Date").
In the case of any Demand Special Meeting,  (i) the Meeting Record Date shall be
not later  than the 30th day after  the  Delivery  Date and (ii) if the Board of
Directors  fails to fix the Meeting  Record  Date  within  thirty days after the
Delivery Date,  then the close of business on such 30th day shall be the Meeting
Record Date. The  shareholders of record on the Meeting Record Date shall be the
shareholders  entitled  to  notice  of and to vote  at the  meeting.  Except  as
provided  by  the  Wisconsin  Business   Corporation  Law  for  a  court-ordered
adjournment,  a determination of shareholders  entitled to notice of and to vote
at an Annual Meting or Special Meeting its effective for any adjournment of such
meeting unless the Board of Directors fixes a new Meeting Record Date,  which it
shall do if the meeting is adjourned to a date more than 120 days after the date
fixed for the original meeting. The Board of Directors may also fix in advance a
date as the record date for the purpose of determining  shareholders entitled to
take any other action or determining  shareholders  for any other purpose.  Such
record date shall not be more than  seventy  days prior to the date on which the
particular action, requiring such determination of shareholders, is to be taken.
The record date for determining  shareholders  entitled to a distribution (other
than a distribution involving a purchase, redemption or other acquisition of the
corporation's  shares)  or a share  dividend  is the date on which  the Board of
Directors  authorized the  distribution or share  dividend,  as the case may be,
unless the Board of Directors fixes a different record date.

     2.07 Shareholders' List for Meetings.  After a Meeting Record Date has been
fixed,  the  corporation  shall  prepare  a  list  of  the  names  of all of the
shareholders  entitled to notice of the  meeting.  The list shall be arranged by
class or series of shares,  if any, and show the address of and number of shares
held by each  shareholder.  Such list shall be available  for  inspection by any
shareholder,  beginning  two business  days after notice of the meeting is given
for which the list was prepared and  continuing  to the date of the meeting,  at
the  corporation's  principal  office or at a place  identified  in the  meeting
notice in the city where the meeting will be held. A  shareholder  or his or her
agent may, on written demand, inspect and, subject to the limitations imposed by
the Wisconsin  Business  Corporation Law, copy the list, during regular business
hours and at his or her  expense,  during the period  that it is  available  for
inspection  pursuant  to this  Section  2.07.  The  corporation  shall  make the
shareholders'  list  available at the meeting and any  shareholder or his or her
agent or  attorney  may  inspect  the list at any time during the meeting or any
adjournment  thereof.  Refusal  or failure  to  prepare  or make  available  the
shareholders'  list  shall not  affect the  validity  of any  action  taken at a
meeting of shareholders.

     2.08 Quorum and Voting Requirements.

     (a) Shares entitled to vote as a separate voting group may take action on a
matter at any Annual Meeting or Special Meeting only if a quorum of those shares
exists with respect to that  matter.  If the  corporation  has only one class of
stock  outstanding,  such class shall  constitute  a separate  voting  group for
purposes of this Section 2.08.  Except as otherwise  provided in the articles of
incorporation,  any bylaw  adopted  under  authority  granted in the articles of
incorporation,  or the  Wisconsin  Business  Corporation  Law, a majority of the
votes 

                                       6

<PAGE>

entitled to be cast on the matter shall  constitute a quorum of the voting group
for action on that matter.  Once a share is  represented  for any purpose at any
Annual  Meeting or Special  Meeting,  other than for the purpose of objecting to
holding the meeting or  transacting  business at the meeting,  it is  considered
present for purposes of determining whether a quorum exists for the remainder of
the meeting and for any  adjournment of that meeting unless a new Meeting Record
Date is or must be set for the adjourned meeting. If a quorum exists,  except in
the case of the election of  directors,  action on a matter shall be approved if
the votes cast within the voting group favoring the action exceed the votes cast
opposing the action,  unless the articles of  incorporation,  any bylaw  adopted
under  authority  granted in the  articles of  incorporation,  or the  Wisconsin
Business  Corporation Law requires a greater number of affirmative votes. Unless
otherwise provided in the articles of incorporation,  directors shall be elected
by a plurality of the votes cast by the shares  entitled to vote in the election
of  directors  at any Annual  Meeting  or  Special  Meeting at which a quorum is
present.  For  purposes  of  this  Section  2.08,  "plurality"  means  that  the
individuals  with the largest number of votes are elected as directors up to the
maximum number of directors to be chosen at the meeting.

          (b) The Board of  Directors  acting by  resolution  may  postpone  and
reschedule any previously scheduled Annual Meeting or Special Meeting; provided,
however,  that a Demand Special Meeting shall not be postponed  beyond the 100th
day following the Delivery Date.  Any Annual  Meeting or Special  Meeting may be
adjourned from time to time,  whether or not there is a quorum, (i) at any time,
upon a resolution by  shareholders if the votes cast in favor of such resolution
by the  holders of shares of each  voting  group  entitled to vote on any matter
theretofore  properly brought before the meeting exceed the number of votes cast
against  such  resolution  by the holders of shares of each such voting group or
(ii) at any time prior to the  transaction  of any business at such meeting,  by
the Chairman of the Board or the  President  or pursuant to a resolution  of the
Board of Directors.  No notice of the time and place of adjourned  meetings need
be given except as required by the Wisconsin  Business  Corporation  Law. At any
adjourned  meeting  at  which a quorum  shall be  present  or  represented,  any
business may be  transacted  which might have been  transacted at the meeting as
originally notified.

     2.09. Conduct of Meeting.  The Chief Executive  Officer,  and in his or her
absence, the Chairman of the Board or the President,  as the case may be, and in
their absence, a Vice President in the order provided under Section 4.09 hereof,
and in their absence,  any person chosen by the shareholders  represented at the
meeting in person or by proxy shall call any Annual  Meeting or Special  Meeting
to order and shall act as chairperson  of the meeting,  and the Secretary of the
corporation shall act as secretary of all meetings of the shareholders,  but, in
the absence of the Secretary, the presiding officer may appoint any other person
to act as secretary of the meeting.

     2.10 Proxies.  At any Annual Meeting or Special Meeting,  a shareholder may
vote his or her shares in person or by proxy. A shareholder  may appoint a proxy
to vote or otherwise act for the  shareholder  by signing an  appointment  form,
either personally or by his or her  attorney-in-fact.  An appointment of a proxy
is effective  when  received by the  Secretary or other  officer or agent of the
corporation  authorized to tabulate  votes.  An  appointment is 

                                       7

<PAGE>

valid for eleven months from the date of its signing  unless a different  period
is expressly provided in the appointment form.

     2.11 Voting of Shares.  Except as provided in the articles of incorporation
or in the Wisconsin  Business  Corporation Law, each outstanding share of Common
Stock is entitled to one (1) vote, and each outstanding  share of Class B Common
Stock  shall be entitled  to ten (10)  votes,  upon each  matter  voted on at an
Annual Meeting or Special Meeting.

     2.12  Action  without  Meeting.  Any action  required or  permitted  by the
articles of  incorporation  or these bylaws or any  provision  of the  Wisconsin
Business Corporation Law to be taken at an Annual Meeting or Special Meeting may
be taken  without a meeting  of  Directors  if a written  consent  or  consents,
describing the action so taken, is signed by all of the shareholders entitled to
vote with respect to the subject matter thereof and delivered to the corporation
for inclusion in the corporate records.

     2.13  Acceptance of Instruments  Showing  Shareholder  Action.  If the name
signed on a vote, consent,  waiver or proxy appointment  corresponds to the name
of a shareholder, the corporation, if acting in good faith, may accept the vote,
consent,  waiver  or  proxy  appointment  and  give  it  effect  as the act of a
shareholder.  If the name signed on a vote, consent, waiver or proxy appointment
does not correspond to the name of a shareholder,  the corporation, if acting in
good faith, may accept the vote,  consent,  waiver or proxy appointment and give
it effect as the act of the shareholder if any of the following apply:

          (a) The  shareholder  is an entity and the name signed  purports to be
that of an officer or agent of the entity.

          (b)  The  name  purports  to be  that  of a  personal  representative,
administrator,  executor,  guardian or conservator  representing the shareholder
and, if the corporation requests, evidence of fiduciary status acceptable to the
corporation  is  presented  with respect to the vote,  consent,  waiver or proxy
appointment.

          (c) The name  signed  purports  to be that of a receiver or trustee in
bankruptcy of the shareholder and, if the corporation requests, evidence of this
status  acceptable  to the  corporation  is presented  with respect to the vote,
consent, waiver or proxy appointment.

          (d) The  name  signed  purports  to be that of a  pledgee,  beneficial
owner, or attorney-in-fact of the shareholder and, if the corporation  requests,
evidence acceptable to the corporation of the signatory's  authority to sign for
the shareholder is presented with respect to the vote, consent,  waiver or proxy
appointment.

          (e)  Two or  more  persons  are  the  shareholders  as  co-tenants  or
fiduciaries  and the name signed  purports to be the name of at least one of the
co-owners  and  the  person  signing  appears  to be  acting  on  behalf  of all
co-owners.

                                       8

<PAGE>

The corporation may reject a vote,  consent,  waiver or proxy appointment if the
Secretary or other  officer or agent of the  corporation  who is  authorized  to
tabulate votes,  acting in good faith,  has reasonable basis for doubt about the
validity of the signature on it or about the  signatory's  authority to sign for
the shareholder.

     2.14 Notice of Shareholder Business and Nomination of Directors.

          (a) Annual Meetings.

                    (i)  Nominations  of persons  for  election  to the Board of
          Directors  of the  corporation  and the  proposal  of  business  to be
          considered by the  shareholders  may be made at an Annual  Meeting (A)
          pursuant  to the  corporation's  notice of  meeting,  (B) by or at the
          direction of the Board of Directors or (C) by any  shareholder  of the
          corporation  who is a  shareholder  of record at the time of giving of
          notice  provided  for in this bylaw and who is entitled to vote at the
          meeting  and  complies  with the notice  procedures  set forth in this
          Section 2.14.

                    (ii)  For  nominations  or  other  business  to be  properly
          brought before an Annual  Meeting by a shareholder  pursuant to clause
          (C) of paragraph  (a)(i) of this Section 2.14,  the  shareholder  must
          have given timely  notice  thereof in writing to the  Secretary of the
          corporation. To be timely, a shareholder's notice shall be received by
          the  Secretary  of the  corporation  at the  principal  offices of the
          corporation  not later  than the  earlier of (A) 45 days in advance of
          the first annual anniversary (the "Anniversary  Date") of the date set
          forth in the corporation's proxy statement for the prior year's Annual
          Meeting as the date on which the corporation  first mailed  definitive
          proxy  materials for the prior year's Annual Meeting and (B) the later
          of (x) the 70th day prior to such Annual  Meeting and (y) the 10th day
          following  the day on which  public  announcement  of the date of such
          meeting is first made.  Such  shareholder's  notice shall be signed by
          the  shareholder  of record  who  intends  to make the  nomination  or
          introduce the other  business (or his duly  authorized  proxy or other
          representative),  shall bear the date of signature of such shareholder
          (or proxy or other  representative)  and shall set forth: (A) the name
          and  address,  as they  appear on this  corporation's  books,  of such
          shareholder  and the  beneficial  owner or  owners,  if any,  on whose
          behalf the nomination or proposal is made; (B) the class and number of
          shares  of the  corporation  which  are  beneficially  owned  by  such
          shareholder or beneficial owner or owners;  (C) a representation  that
          such  shareholder  is a holder of record of shares of the  corporation
          entitled to vote at such meeting and intends to appear in person or by
          proxy at the meeting to make the  nomination  or  introduce  the other
          business  specified  in the  notice;  (D) in the case of any  proposed
          nomination for election or re-election as a director, (I) the name and
          residence  address of the person or  persons to be  nominated,  (II) a
          description  of  all  arrangements  or  understandings   between  such
          shareholder  or  beneficial  owner or owners and each  nominee and any
          other person or persons  (naming  such person or persons)  pursuant to
          which the  nomination  is to be made by such  shareholder,  (III) such
          other information  regarding each nominee proposed by such shareholder
          as would be required to be disclosed in  solicitations  of proxies for
          elections

                                       9

<PAGE>

          of directors,  or would be otherwise required to be disclosed, in each
          case pursuant to Regulation 14A under the Exchange Act,  including any
          information that would be required to be included in a proxy statement
          filed pursuant to Regulation 14A had the nominee been nominated by the
          Board of Directors and (IV) the written  consent of each nominee to be
          named  in a  proxy  statement  and  to  serve  as a  director  of  the
          corporation  if so elected;  and (E) in the case of any other business
          that such  shareholder  proposes to bring  before the  meeting,  (I) a
          brief  description  of the business  desired to be brought  before the
          meeting  and,  if such  business  includes a proposal  to amend  these
          bylaws,   the   language  of  the   proposed   amendment,   (II)  such
          shareholder's and beneficial owner's or owners' reasons for conducting
          such  business at the meeting and (III) any material  interest in such
          business of such shareholder and beneficial owner or owners.

                    (iii)  Notwithstanding  anything  in the second  sentence of
          paragraph  (a)(ii) of this Section 2.14 to the contrary,  in the event
          that the number of  directors  to be elected to the Board of Directors
          of the  corporation  is increased and there is no public  announcement
          naming all of the nominees for director or specifying  the size of the
          increased  Board of Directors made by the corporation at least 45 days
          prior to the Anniversary Date, a shareholder's notice required by this
          Section 2.14 shall also be considered timely, but only with respect to
          nominees for any new positions  created by such increase,  if it shall
          be  received  by  the  Secretary  at  the  principal  offices  of  the
          corporation  not  later  than the  close of  business  on the 10th day
          following the day on which such public  announcement  is first made by
          the corporation.

          (b) Special  Meetings.  Only such  business  shall be  conducted  at a
Special  Meeting as shall have been  described  in the notice of meeting sent to
shareholders  pursuant to Section 2.04 of these bylaws.  Nominations  of persons
for election to the Board of Directors may be made at a Special Meeting at which
directors are to be elected  pursuant to such notice of meeting (i) by or at the
direction  of  the  Board  of  Directors  or  (ii)  by  any  shareholder  of the
corporation  who (A) is a  shareholder  of  record at the time of giving of such
notice of meeting,  (B) is entitled to vote at the meeting and (C) complies with
the notice  procedures set forth in this Section 2.14. Any shareholder  desiring
to nominate  persons for  election to the Board of  Directors  at such a Special
Meeting  shall cause a written  notice to be received  by the  Secretary  of the
corporation at the principal  offices of the corporation not earlier than ninety
days prior to such  Special  Meeting and not later than the close of business on
the later of (x) the 60th day prior to such Special Meeting and (y) the 10th day
following the day on which public announcement is first made of the date of such
Special  Meeting and of the  nominees  proposed by the Board of  Directors to be
elected at such meeting.  Such written notice shall be signed by the shareholder
of record who intends to make the  nomination (or his duly  authorized  proxy or
other representative),  shall bear the date of signature of such shareholder (or
proxy or other representative) and shall set forth: (A) the name and address, as
they appear on the  corporation's  books, of such shareholder and the beneficial
owner or owners,  if any, on whose behalf the  nomination is made; (B) the class
and number of shares of the  corporation  which are  beneficially  owned by such
shareholder  or  beneficial  owner or  owners;  (C) a  representation  that such
shareholder is a holder of record of shares of the corporation  entitled to vote
at such  meeting  and  intends to appear in person or by proxy at the meeting to
make the nomination  

                                       10

<PAGE>

specified  in the notice;  (D) the name and  residence  address of the person or
persons to be nominated; (E) a description of all arrangements or understandings
between such  shareholder or beneficial owner or owners and each nominee and any
other person or persons  (naming  such person or persons)  pursuant to which the
nomination  is to be  made by  such  shareholder;  (F)  such  other  information
regarding each nominee  proposed by such  shareholder as would be required to be
disclosed in  solicitations  of proxies for elections of directors,  or would be
otherwise  required to be disclosed,  in each case  pursuant to  Regulation  14A
under the Exchange Act,  including any information  that would be required to be
included in a proxy  statement  filed pursuant to Regulation 14A had the nominee
been  nominated by the Board of Directors;  and (G) the written  consent of each
nominee  to be named in a proxy  statement  and to  serve as a  director  of the
corporation if so elected.

          (c) General.

                    (i) Only persons who are  nominated in  accordance  with the
          procedures  set forth in this  Section 2.14 shall be eligible to serve
          as  directors.  Only such  business  shall be  conducted  at an Annual
          Meeting or Special  Meeting as shall  have been  brought  before  such
          meeting in accordance  with the  procedures  set forth in this Section
          2.14.  The  chairman of the  meeting  shall have the power and duty to
          determine  whether a nomination or any business proposed to be brought
          before the  meeting was made in  accordance  with the  procedures  set
          forth in this Section 2.14 and, if any proposed nomination or business
          is not in  compliance  with this  Section  2.14,  to declare that such
          defective proposal shall be disregarded.

                    (ii)   For   purposes   of  this   Section   2.14,   "public
          announcement" shall mean disclosure in a press release reported by the
          Dow Jones News Service,  Associated Press or comparable  national news
          service or in a document  publicly filed by the  corporation  with the
          Securities and Exchange Commission pursuant to Section 13, 14 or 15(d)
          of the Exchange Act.

                    (iii)  Notwithstanding  the  foregoing  provisions  of  this
          Section  2.14,  a  shareholder  shall also comply with all  applicable
          requirements  of the  Exchange  Act  and  the  rules  and  regulations
          thereunder with respect to the matters set forth in this Section 2.14.
          Nothing   in  this   Section   2.14  shall  be  deemed  to  limit  the
          corporation's obligation to include shareholder proposals in its proxy
          statement  if such  inclusion  is  required  by Rule  14a-8  under the
          Exchange Act.

                    ARTICLE III. BOARD OF DIRECTORS

     3.01 General Powers and Number.  All corporate powers shall be exercised by
or under the  authority  of, and the  business  and  affairs of the  corporation
managed under the direction of, the Board of Directors.  The number of directors
constituting the Board of Directors of the corporation  shall initially be seven
(7) and thereafter  such number as is fixed from time to time by a majority vote
of the Board of Directors then in office.

                                       11

<PAGE>

     3.015. Directors Emeritus. Any person who has reached sixty-five (65) years
of age and has served as a director of the corporation,  including  service as a
director of any  corporation  with which the  corporation is affiliated  through
common stock ownership, for at least ten years, or as an officer and director of
the  corporation  for at least ten years,  may, after  retirement or resignation
from the  Board of  Directors,  be  appointed  by the  Board of  Directors  as a
Director  Emeritus to serve until he or she resigns or his or her appointment is
terminated by resolution adopted by a majority of the entire Board of Directors.
Directors  Emeritus  shall  serve  in an  advisory  capacity  to  the  Board  of
Directors, shall be entitled to attend meetings of the Board of Directors, shall
be  reimbursed  for  their  expenses  in  attending  meetings  of the  Board  of
Directors,  and shall receive the same fees and compensation  paid to directors.
Directors  Emeritus  shall have no vote on matters  brought  before the Board of
Directors  and shall not be  considered  as  directors  under  the  Articles  of
Incorporation or Bylaws of the corporation;  provided,  however,  that Directors
Emeritus shall be entitled to the liability  limitations  accorded directors set
forth in Section  180.0828 of the  Wisconsin  Business  Corporation  Law and the
indemnification  and expense  reimbursement  provisions accorded directors under
Article VIII of these  bylaws,  as if such  Directors  Emeritus  were,  for such
purposes only, directors of the corporation.

     3.02 Tenure and  Qualifications.  Each director shall hold office until the
next annual meeting of  shareholders  and until his or her successor  shall have
been elected and, if necessary,  qualified,  or until there is a decrease in the
number of directors  which takes effect after the expiration of his or her term,
or until his or her prior  death,  resignation  or  removal.  A director  may be
removed by the shareholders only at a meeting called for the purpose of removing
the director, and the meeting notice shall state that the purpose, or one of the
purposes,  of the meeting is removal of the director.  A director may be removed
from  office  with or  without  cause if the  number of votes cast to remove the
director  exceeds  the  number of votes  cast not to  remove  such  director.  A
director may resign at any time by delivering written notice which complies with
the  Wisconsin  Business  Corporation  Law to the  Board  of  Directors,  to the
President (in his or her capacity as  chairperson  of the board of directors) or
to the  corporation.  A director's  resignation  is effective when the notice is
delivered unless the notice specifies a later effective date. Directors need not
be residents of the State of Wisconsin or shareholders of the  corporation.  The
mandatory  retirement  of a director,  who is not  otherwise  also serving as an
officer of the corporation, from the Board of Directors shall take effect at the
conclusion of the annual meeting of the shareholders  next following the date on
which said director attains the age of seventy (70) years. No person, other than
a person who is then serving as an officer of the corporation, shall be eligible
for election to the office of director  after he or she shall have  attained the
age of seventy  (70)  years.  In either  case  above,  with  respect to existing
directors  of the  corporation  as of  September  28, 1995,  the  foregoing  two
sentences  shall not take effect until  immediately  prior to the  corporation's
1997  annual  meeting  of  shareholders,  unless any such  director  voluntarily
retires from the Board of Directors prior to such time.

     3.03 Regular Meetings. A regular meeting of the Board of Directors shall be
held without other notice than this bylaw  immediately  after the annual meeting
of shareholders and each adjourned  session  thereof.  The place of such regular
meeting  shall be the same as the 

                                       12

<PAGE>

place of the meeting of  shareholders  which precedes it, or such other suitable
place  as may be  announced  at such  meeting  of  shareholders.  The  Board  of
Directors may provide, by resolution, the date, time and place, either within or
without the State of Wisconsin,  for the holding of additional  regular meetings
of the Board of Directors without other notice than such resolution.

     3.04 Special  Meetings.  Special  meetings of the Board of Directors may be
called by or at the request of the Chief Executive Officer,  the Chairman of the
Board,  the  President,  the  Secretary or any two  directors.  The President or
Secretary may fix any place, either within or without the State of Wisconsin, as
the place for holding any special  meeting of the Board of Directors,  and if no
other place is fixed the place of the meeting shall be the  principal  office of
the corporation in the State of Wisconsin.

     3.05  Notice;  Waiver.  Notice of each  meeting  of the Board of  Directors
(unless  otherwise  provided in or  pursuant to Section  3.03) shall be given by
written notice delivered in person, by telegraph,  teletype,  facsimile or other
form of wire or wireless  communication,  or by mail or private carrier, to each
director at his business address or at such other address as such director shall
have designated in writing filed with the Secretary,  in each case not less than
forty-eight  (48) hours prior to the  meeting.  The notice need not describe the
purpose  of the  meeting  of the  Board  of  Directors  or  the  business  to be
transacted  at such  meeting.  If  mailed,  such  notice  shall be  deemed to be
effective  when  deposited in the United States mail so addressed,  with postage
thereon prepaid. If notice is given by telegram,  such notice shall be deemed to
be effective when the telegram is delivered to the telegraph company.  If notice
is given by private  carrier,  such notice shall be deemed to be effective  when
delivered to the private carrier. Whenever any notice whatever is required to be
given to any director of the corporation  under the articles of incorporation or
these  bylaws or any  provision of the  Wisconsin  Business  Corporation  Law, a
waiver thereof in writing,  signed at any time, whether before or after the date
and time of meeting,  by the  director  entitled to such notice  shall be deemed
equivalent to the giving of such notice.  The corporation  shall retain any such
waiver as part of the permanent corporate records. A director's attendance at or
participation  in a  meeting  waives  any  required  notice to him or her of the
meeting unless the director at the beginning of the meeting or promptly upon his
or her arrival  objects to holding the  meeting or  transacting  business at the
meeting  and does not  thereafter  vote for or  assent  to  action  taken at the
meeting.

     3.06  Quorum.  Except  as  otherwise  provided  by the  Wisconsin  Business
Corporation Law or by the articles of  incorporation or these bylaws, a majority
of the number of  directors  specified  in Section  3.01 of these  bylaws  shall
constitute a quorum for the  transaction of business at any meeting of the Board
of Directors. Except as otherwise provided by the Wisconsin Business Corporation
Law or by the  articles of  incorporation  or by these  bylaws,  a quorum of any
committee  of the Board of  Directors  created  pursuant to Section  3.12 hereof
shall consist of a majority of the number of directors appointed to serve on the
committee.  A majority of the directors  present  (though less than such quorum)
may adjourn any meeting of the Board of Directors or any committee  thereof,  as
the case may be, from time to time without further notice.

                                       13

<PAGE>

     3.07. Manner of Acting. The affirmative vote of a majority of the directors
present at a meeting of the Board of Directors or a committee thereof at which a
quorum is present shall be the act of the Board of Directors or such  committee,
as the case may be, unless the Wisconsin Business  Corporation Law, the articles
of  incorporation  or these  bylaws  require  the vote of a  greater  number  of
directors.

     3.08. Conduct of Meetings.  The Chief Executive Officer,  and in his or her
absence, the Chairman of the Board or the President,  as the case may be, and in
their absence,  a Vice President,  in the order provided under Section 4.09, and
in their  absence,  any director  chosen by the  directors  present,  shall call
meetings of the Board of Directors to order and shall act as  chairperson of the
meeting. The Secretary of the corporation shall act as secretary of all meetings
of the Board of Directors  but in the absence of the  Secretary,  the  presiding
officer may appoint any other person present to act as secretary of the meeting.
Minutes of any  regular or special  meeting of the Board of  Directors  shall be
prepared and distributed to each director.

     3.09  Vacancies.  Except as provided  below,  any vacancy  occurring in the
Board of Directors, including a vacancy resulting from an increase in the number
of directors, may be filled by any of the following:  (a) the shareholders;  (b)
the Board of Directors;  or (c) if the directors  remaining in office constitute
fewer than a quorum of the Board of Directors, the directors, by the affirmative
vote of a  majority  of all  directors  remaining  in  office.  In the case of a
vacancy  created by the removal of a director by vote of the  shareholders,  the
shareholders  shall have the right to fill such  vacancy at the same  meeting or
any adjournment  thereof. If the vacant office was held by a director elected by
a voting group of shareholders,  only the holders of shares of that voting group
may vote to fill the vacancy if it is filled by the  shareholders,  and only the
remaining directors elected by that voting group may vote to fill the vacancy if
it is filled by the  directors.  A vacancy  that will occur at a specific  later
date,  because of a resignation  effective at a later date or otherwise,  may be
filled before the vacancy occurs, but the new director may not take office until
the vacancy occurs.

     3.10  Compensation.  The Board of Directors,  irrespective  of any personal
interest of any of its members,  may establish  reasonable  compensation  of all
directors  for services to the  corporation  as  directors or may delegate  such
authority to an  appropriate  committee.  The Board of Directors also shall have
authority to provide for or delegate  authority to an  appropriate  committee to
provide  for  reasonable  pensions,  disability  or death  benefits,  and  other
benefits or payments, to directors, officers and employees and to their estates,
families,  dependents or beneficiaries on account of prior services  rendered by
such directors, officers and employees to the corporation.

     3.11  Presumption of Assent.  A director who is present and is announced as
present at a meeting of the Board of Directors or any committee  thereof created
in accordance with Section 3.12 hereof, when corporate action is taken,  assents
to the action taken unless any of the following occurs: (a) the director objects
at the  beginning of the meeting or promptly  upon his or her arrival to holding
the meeting or transacting business at the meeting; (b) the director dissents or
abstains  from an action taken and minutes of the meeting are prepared that show
the  

                                       14

<PAGE>

director's  dissent  or  abstention  from the  action  taken;  (c) the  director
delivers  written notice that complies with the Wisconsin  Business  Corporation
Law of his or her dissent or abstention to the presiding  officer of the meeting
before its adjournment or to the corporation  immediately  after  adjournment of
the meeting;  or (d) the  director  dissents or abstains  from an action  taken,
minutes of the meeting are prepared that fail to show the director's  dissent or
abstention from the action taken, and the director delivers to the corporation a
written  notice  of that  failure  that  complies  with the  Wisconsin  Business
Corporation Law promptly after  receiving the minutes.  Such right of dissent or
abstention shall not apply to a director who votes in favor of the action taken.

     3.12  Committees.  The Board of  Directors  by  resolution  adopted  by the
affirmative vote of a majority of all of the directors then in office may create
one or more  committees,  appoint  members of the Board of Directors to serve on
the committees and designate other members of the Board of Directors to serve as
alternates.  Each  committee  shall have two or more  members who shall,  unless
otherwise provided by the Board of Directors, serve at the pleasure of the Board
of  Directors.  A committee  may be  authorized to exercise the authority of the
Board of Directors, except that a committee may not do any of the following: (a)
authorize distributions;  (b) approve or propose to shareholders action that the
Wisconsin Business Corporation Law requires to be approved by shareholders;  (c)
fill  vacancies  on the Board of  Directors  or,  unless the Board of  Directors
provides by  resolution  that  vacancies  on a committee  shall be filled by the
affirmative vote of the remaining committee members, on any Board committee; (d)
amend the corporation's  articles of incorporation;  (e) adopt,  amend or repeal
bylaws;  (f) approve a plan of merger not requiring  shareholder  approval;  (g)
authorize or approve  reacquisition of shares,  except according to a formula or
method  prescribed by the Board of  Directors;  and (h) authorize or approve the
issuance or sale or contract for sale of shares,  or determine  the  designation
and relative rights, preferences and limitations of a class or series of shares,
except that the Board of  Directors  may  authorize a committee  to do so within
limits  prescribed by the Board of Directors.  Unless otherwise  provided by the
Board of Directors in creating the  committee,  a committee may employ  counsel,
accountants and other consultants to assist it in the exercise of its authority.

     3.13 Telephonic Meetings. Except as herein provided and notwithstanding any
place set forth in the  notice of the  meeting or these  bylaws,  members of the
Board of Directors (and any committees  thereof created pursuant to Section 3.12
hereof) may  participate  in regular or special  meetings by, or through the use
of, any means of communication by which all participants may simultaneously hear
each other, such as by conference  telephone.  If a meeting is conducted by such
means,  then at the  commencement  of such meeting the  presiding  officer shall
inform  the  participating  directors  that a meeting  is taking  place at which
official business may be transacted.  Any participant in a meeting by such means
shall  be  deemed  present  in  person  at  such  meeting.  Notwithstanding  the
foregoing,  no  action  may be taken at any  meeting  held by such  means on any
particular  matter which the presiding  officer  determines,  in his or her sole
discretion,  to be inappropriate under the circumstances for action at a meeting
held by such means. Such determination shall be made and announced in advance of
such meeting.

                                       15

<PAGE>

     3.14  Action  Without  Meeting.  Any action  required or  permitted  by the
Wisconsin  Business  Corporation  Law to be taken at a  meeting  of the Board of
Directors or a committee  thereof created pursuant to Section 3.12 hereof may be
taken without a meeting if the action is taken by all members of the Board or of
the  committee.  The action shall be  evidenced by one or more written  consents
describing  the action taken,  signed by each  director or committee  member and
retained  by the  corporation.  Such  action  shall be  effective  when the last
director or committee member signs the consent,  unless the consent  specifies a
different effective date.

                              ARTICLE IV. OFFICERS

     4.01  Number.  The  principal  officers  of  the  corporation  shall  be  a
President,  a Secretary,  and a Treasurer,  each of whom shall be elected by the
Board of  Directors.  A Chairman  of the Board,  any number of Vice  Presidents,
other officers and assistant  officers as may be deemed necessary may be elected
or  appointed  by the  Board  of  Directors.  The  Board of  Directors  may also
authorize  any  duly  appointed  officer  to  appoint  one or more  officers  or
assistant officers.  The Chief Executive Officer,  designated in accordance with
Section 4.06 of these By-laws,  may from time to time appoint any number of Vice
Presidents as he shall determine necessary who shall hold their offices for such
terms and shall  exercise  such  powers  and  perform  such  duties as the Chief
Executive Officer shall from time to time determine. Any two or more offices may
be held by the same person.

     4.02  Election and Term of Office.  The officers of the  corporation  to be
elected  by the Board of  Directors  shall be elected  annually  by the Board of
Directors at the first meeting of the Board of Directors  held after each annual
meeting of the  shareholders.  If the election of officers  shall not be held at
such meeting,  such election shall be held as soon thereafter as is practicable.
Each officer shall hold office until his or her  successor  shall have been duly
elected or until his or her prior death, resignation or removal.

     4.03  Removal.  The Board of Directors  may remove any officer and,  unless
restricted by the Board of Directors or these By-laws, an officer may remove any
officer or assistant  officer  appointed by that officer,  at any time,  with or
without cause and  notwithstanding  the contract rights,  if any, of the officer
removed.  The  appointment  of an  officer  does not of itself  create  contract
rights.

     4.04 Resignation. An officer may resign at any time by delivering notice to
the corporation that complies with the Wisconsin  Business  Corporation Law. The
resignation  shall be effective when the notice is delivered,  unless the notice
specifies a later effective date and the corporation accepts the later effective
date.

     4.05  Vacancies.  A  vacancy  in any  principal  office  because  of death,
resignation,  removal,  disqualification  or  otherwise,  shall be filled by the
Board of Directors for the unexpired portion of the term. If a resignation of an
officer is effective at a later date as contemplated by Section 4.04 hereof, the
Board of Directors may fill the pending vacancy before the effective date if the
Board provides that the successor may not take office until the effective date.

                                       16

<PAGE>

     4.06 Chief  Executive  Officer.  The Board of Directors  shall from time to
time  designate  the  Chairman  of the Board,  if any, or the  President  of the
corporation as the Chief  Executive  Officer of the  corporation.  The President
shall be the Chief  Executive  Officer  whenever  the office of  Chairman of the
Board of the  corporation  is  vacant.  Subject  to the  control of the Board of
Directors,  the Chief Executive  Officer shall in general  supervise and control
all of the  business  and affairs of the  corporation.  He shall  preside at all
meetings  of the  shareholders  and of the  Board of  Directors.  He shall  have
authority, subject to such rules as may be prescribed by the Board of Directors,
to appoint and remove such agents and employees of the  corporation  as he shall
deem  necessary,  to prescribe  their powers,  duties and  compensation,  and to
delegate  authority  to them.  He shall  have  authority  to sign,  execute  and
acknowledge,  on behalf of the corporation,  all deeds,  mortgages,  securities,
contracts,  leases,  reports,  and all  other  documents  or  other  instruments
necessary  or proper to be executed in the course of the  corporation's  regular
business,  or which shall be authorized by resolution of the Board of Directors;
and,  except as  otherwise  provided  by law or the Board of  Directors,  he may
authorize  any  elected  Vice  President  or  other  officer  or  agent  of  the
corporation to sign,  execute and  acknowledge  such documents or instruments in
his place and stead.  In general,  he shall  perform all duties  incident to the
office of Chief  Executive  Officer of the  corporation and such other duties as
may be prescribed by the Board of Directors from time to time.

     4.07 Chairman of the Board.  The Chairman of the Board, if one be chosen by
the Board of Directors,  when present, and in the absence of the Chief Executive
Officer if the  President is designated as the Chief  Executive  Officer,  shall
preside at all meetings of the Board of Directors  and of the  shareholders  and
shall perform all duties  incident to the office of Chairman of the Board of the
corporation and such other duties as may be prescribed by the Board of Directors
from time to time.

     4.08 President.  The President shall be the principal  executive officer of
the corporation and,  subject to the direction of the Board of Directors,  shall
in  general  supervise  and  control  all of the  business  and  affairs  of the
corporation;  provided,  however,  that  should the Board of  Directors  elect a
Chairman of the Board,  any or all of the powers  customarily  incidental to the
office of President may be assigned by the Board of Directors to the Chairman of
the Board.  If the Chairman of the Board is  designated  as the Chief  Executive
Officer,  the President shall be the chief operating officer of the corporation.
Unless the Board of Directors otherwise provides, in the absence of the Chairman
of the Board or in the event of his inability or refusal to act, or in the event
of a vacancy in the office of the  Chairman of the Board,  the  President  shall
perform the duties of the  Chairman of the Board,  and when so acting shall have
all the powers of and be subject to all the  restrictions  upon the  Chairman of
the Board.  The President  shall,  when present,  preside at all meetings of the
shareholders  and of the Board of  Directors.  He or she shall  have  authority,
subject to such rules as may be prescribed by the Board of Directors, to appoint
such agents and employees of the  corporation as he or she shall deem necessary,
to prescribe their powers, duties and compensation, and to delegate authority to
them.  Such  agents and  employees  shall hold office at the  discretion  of the
President.  He or she shall have authority to sign, execute and acknowledge,  on
behalf of the corporation,  all deeds,  mortgages,  bonds,  stock  certificates,
contracts,  leases,  reports and all other documents or instruments necessary or
proper to be executed in the course of the corporation's  regular  

                                       17

<PAGE>

business,  or which shall be authorized by resolution of the Board of Directors;
and,  except as otherwise  provided by law or the Board of Directors,  he or she
may authorize any Vice President or other officer or agent of the corporation to
sign,  execute and acknowledge such documents or instruments in his or her place
and stead.  In general he or she shall perform all duties incident to the office
of  President  and  such  other  duties  as may be  prescribed  by the  Board of
Directors from time to time.

     4.09 The Vice  Presidents.  In the absence of the Chairman of the Board, if
any, and the  President or in the event of their death,  inability or refusal to
act, or in the event for any reason it shall be  impracticable  for the Chairman
of the Board and the President to act personally,  the Vice President (or in the
event there be more than one Vice  President,  the Vice  Presidents in the order
designated by the Board of Directors or the Chief Executive  Officer,  or in the
absence of any  designation,  then in the order of their election) shall perform
the  duties of the  Chairman  of the Board  and/or  the  President,  and when so
acting, shall have all the powers of and be subject to all the restrictions upon
the Chairman of the Board and/or the  President.  Any Vice  President  may sign,
with the  Secretary  or  Assistant  Secretary,  certificates  for  shares of the
corporation; and shall perform such other duties and have such authority as from
time to time may be delegated  or assigned to him or her by the Chief  Executive
Officer,  the  President  or  the  Board  of  Directors.  The  execution  of any
instrument  of the  corporation  by  any  Vice  President  shall  be  conclusive
evidence,  as to third  parties,  of his or her authority to act in the stead of
the Chairman of the Board and/or the President.

     4.10 The Secretary.  The Secretary  shall: (a) keep minutes of the meetings
of the shareholders and of the Board of Directors (and of committees thereof) in
one or more books provided for that purpose  (including records of actions taken
by the shareholders or the Board of Directors (or committees  thereof) without a
meeting);  (b) see  that all  notices  are duly  given  in  accordance  with the
provisions of these bylaws or as required by the Wisconsin Business  Corporation
Law;  (c) be  custodian  of  the  corporate  records  and  of  the  seal  of the
corporation and see that the seal of the corporation is affixed to all documents
the  execution  of which on  behalf  of the  corporation  under its seal is duly
authorized;  (d) maintain a record of the shareholders of the corporation,  in a
form  that  permits  preparation  of a list of the names  and  addresses  of all
shareholders,  by class or series of shares and  showing the number and class or
series of shares held by each  shareholder;  (e) sign with the  President,  or a
Vice  President,  certificates  for shares of the  corporation,  the issuance of
which shall have been  authorized by  resolution of the Board of Directors;  (f)
have general charge of the stock transfer books of the  corporation;  and (g) in
general  perform all duties  incident to the office of  Secretary  and have such
other duties and exercise  such  authority as from time to time may be delegated
or assigned by the Chief  Executive  Officer,  the  President or by the Board of
Directors.

     4.11 The Treasurer. The Treasurer shall: (a) have charge and custody of and
be  responsible  for all funds and securities of the  corporation;  (b) maintain
appropriate accounting records; (c) receive and give receipts for moneys due and
payable to the  corporation  from any source  whatsoever,  and  deposit all such
moneys in the name of the  corporation in such banks,  trust  companies or other
depositaries  as shall be selected in accordance  with the provisions of Section
5.04;  and (d) in general  perform  all of the duties  incident to the office of
Treasurer and 

                                       18

<PAGE>

have such other  duties and exercise  such other  authority as from time to time
may be delegated or assigned by the Chief  Executive  Officer or by the Board of
Directors.  If required by the Board of Directors,  the  Treasurer  shall give a
bond for the  faithful  discharge of his or her duties in such sum and with such
surety or sureties as the Board of Directors shall determine.

     4.12 Assistant  Secretaries and Assistant  Treasurers.  There shall be such
number  of  Assistant  Secretaries  and  Assistant  Treasurers  as the  Board of
Directors or the Chief Executive  Officer may from time to time  authorize.  The
Assistant   Secretaries  may  sign  with  the  President  or  a  Vice  President
certificates for shares of the corporation the issuance of which shall have been
authorized by a resolution of the Board of Directors.  The Assistant  Treasurers
shall  respectively,  if required by the Board of Directors,  give bonds for the
faithful  discharge of their  duties in such sums and with such  sureties as the
Board of Directors  shall  determine.  The Assistant  Secretaries  and Assistant
Treasurers,  in general,  shall  perform such duties and have such  authority as
shall from time to time be delegated or assigned to them by the Secretary or the
Treasurer, respectively, or by the Chief Executive Officer, the President or the
Board of Directors.

     4.13 Other Assistants and Acting  Officers.  The Board of Directors and the
Chief  Executive  Officer  shall have the power to appoint,  or to authorize any
duly  appointed  officer of the  corporation  to  appoint,  any person to act as
assistant to any officer,  or as agent for the  corporation in his or her stead,
or to  perform  the  duties  of  such  officer  whenever  for any  reason  it is
impracticable  for such officer to act personally,  and such assistant or acting
officer  or other  agent so  appointed  by the Board of  Directors  or the Chief
Executive  Officer  shall have the power to perform all the duties of the office
to which he or she is so appointed to be an assistant,  or as to which he or she
is so  appointed  to act,  except as such  power  may be  otherwise  defined  or
restricted by the Board of Directors or the appointing officer.

     4.14 Salaries.  The salaries of the principal  officers shall be fixed from
time  to  time by the  Board  of  Directors  or by a duly  authorized  committee
thereof,  and no officer shall be prevented from receiving such salary by reason
of the fact that he or she is also a director of the corporation.

                          ARTICLE V. CONTRACTS, LOANS,
                  CHECKS AND DEPOSITS; SPECIAL CORPORATE ACTS

     5.01  Contracts.  The Board of  Directors  may  authorize  any  officer  or
officers,  agent or agents, to enter into any contract or execute or deliver any
instrument  in  the  name  of  and  on  behalf  of  the  corporation,  and  such
authorization may be general or confined to specific  instances.  In the absence
of other  designation,  all deeds,  mortgages and  instruments  of assignment or
pledge made by the corporation  shall be executed in the name of the corporation
by the Chief Executive Officer,  the President or one of the Vice Presidents and
by  the  Secretary,  an  Assistant  Secretary,  the  Treasurer  or an  Assistant
Treasurer; the Secretary or an Assistant Secretary,  when necessary or required,
shall affix the corporate seal, if any,  thereto;  and when so executed no other
party to such  instrument  or any  third  party  shall be  required  to make any
inquiry into the authority of the signing officer or officers.

                                       19

<PAGE>

     5.02 Loans.  No  indebtedness  for borrowed  money shall be  contracted  on
behalf of the corporation and no evidences of such indebtedness  shall be issued
in its name unless  authorized  by or under the authority of a resolution of the
Board of Directors.  Such  authorization  may be general or confined to specific
instances.

     5.03  Checks,  Drafts,  etc.  All  checks,  drafts or other  orders for the
payment of money, notes or other evidences of indebtedness issued in the name of
the corporation, shall be signed by such officer or officers, agent or agents of
the  corporation  and in such manner as shall from time to time be determined by
or under the authority of a resolution of the Board of Directors.

     5.04 Deposits. All funds of the corporation not otherwise employed shall be
deposited  from time to time to the  credit of the  corporation  in such  banks,
trust  companies  or other  depositaries  as may be  selected  by or  under  the
authority of a resolution of the Board of Directors.

     5.05 Voting of Securities Owned by this Corporation.  Subject always to the
specific  directions  of the  Board  of  Directors,  (a)  any  shares  or  other
securities  issued by any other  corporation  and  owned or  controlled  by this
corporation  may be voted at any  meeting  of  security  holders  of such  other
corporation by the President of this corporation if he or she be present,  or in
his or her absence by any Vice President of this corporation who may be present,
and (b) whenever, in the judgment of the President, or in his or her absence, of
any Vice President,  it is desirable for this  corporation to execute a proxy or
written consent in respect to any shares or other securities issued by any other
corporation  and  owned by this  corporation,  such  proxy or  consent  shall be
executed in the name of this  corporation  by the  President  or one of the Vice
Presidents of this  corporation,  without  necessity of any authorization by the
Board of Directors, affixation of corporate seal, if any, or countersignature or
attestation by another officer.  Any person or persons  designated in the manner
above stated as the proxy or proxies of this corporation  shall have full right,
power and authority to vote the shares or other securities  issued by such other
corporation  and  owned by this  corporation  the same as such  shares  or other
securities might be voted by this corporation.

             ARTICEL VI. CERTIFICATES FOR SHARES; TRANSFER OF SHARES

     6.01  Certificates  for  Shares.  Certificates  representing  shares of the
corporation  shall  be in such  form,  consistent  with the  Wisconsin  Business
Corporation  Law,  as shall  be  determined  by the  Board  of  Directors.  Such
certificates  shall be signed by the  President or a Vice  President  and by the
Secretary  or an  Assistant  Secretary.  All  certificates  for shares  shall be
consecutively  numbered  or  otherwise  identified.  The name and address of the
person to whom the shares  represented  thereby are  issued,  with the number of
shares and date of issue,  shall be entered on the stock  transfer  books of the
corporation.  All certificates surrendered to the corporation for transfer shall
be cancelled and no new certificate shall be issued until the former certificate
for a like number of shares shall have been surrendered and cancelled, except as
provided in Section 6.06 hereof.

                                       20

<PAGE>

     6.02 Facsimile Signatures and Seal. The seal of the corporation, if any, on
any certificates  for shares may be a facsimile.  The signature of the President
or Vice  President and the Secretary or Assistant  Secretary  upon a certificate
may be facsimiles if the  certificate is manually signed on behalf of a transfer
agent, or a registrar,  other than the corporation  itself or an employee of the
corporation.

     6.03 Signature by Former Officers.  The validity of a share  certificate is
not  affected  if a person who signed the  certificate  (either  manually  or in
facsimile) no longer holds office when the certificate is issued.

     6.04 Transfer of Shares.  Prior to due  presentment  of a  certificate  for
shares for  registration  of transfer the  corporation  may treat the registered
owner of such  shares as the person  exclusively  entitled  to vote,  to receive
notifications  and otherwise to have and exercise all the rights and power of an
owner.  Where a certificate  for shares is presented to the  corporation  with a
request to register for  transfer,  the  corporation  shall not be liable to the
owner or any other person  suffering  loss as a result of such  registration  of
transfer  if  (a)  there  were  on  or  with  the   certificate   the  necessary
endorsements, and (b) the corporation had no duty to inquire into adverse claims
or has  discharged  any  such  duty.  The  corporation  may  require  reasonable
assurance that such  endorsements  are genuine and effective and compliance with
such other  regulations  as may be  prescribed  by or under the authority of the
Board of Directors.

     6.05 Restrictions on Transfer. The face or reverse side of each certificate
representing shares shall bear a conspicuous notation of any restriction imposed
by the corporation upon the transfer of such shares.

     6.06 Lost,  Destroyed or Stolen  Certificates.  Where the owner claims that
certificates  for shares have been lost,  destroyed or wrongfully  taken,  a new
certificate shall be issued in place thereof if the owner (a) so requests before
the  corporation  has notice that such shares have been  acquired by a bona fide
purchaser,  (b)  files  with the  corporation  a  sufficient  indemnity  bond if
required by the Board of Directors or any principal  officer,  and (c) satisfies
such  other  reasonable  requirements  as  may be  prescribed  by or  under  the
authority of the Board of Directors.

     6.07  Consideration for Shares. The Board of Directors may authorize shares
to be issued for consideration consisting of any tangible or intangible property
or  benefit to the  corporation,  including  cash,  promissory  notes,  services
performed,  contracts  for services to be performed or other  securities  of the
corporation.  Before the corporation issues shares, the Board of Directors shall
determine that the consideration received or to be received for the shares to be
issued is adequate.  The  determination  of the Board of Directors is conclusive
insofar as the adequacy of  consideration  for the issuance of shares relates to
whether  the shares  are  validly  issued,  fully  paid and  nonassessable.  The
corporation may place in escrow shares issued in whole or in part for a contract
for future  services or benefits,  a promissory  note,  or other  property to be
issued in the future, or make other arrangements to restrict the transfer of the
shares,  and may credit  distributions  in respect of the shares  against  their
purchase price,  

                                       21

<PAGE>

until the services are  performed,  the benefits or property are received or the
promissory  note is paid.  If the  services are not  performed,  the benefits or
property are not received or the promissory  note is not paid,  the  corporation
may  cancel,  in whole or in part,  the shares  escrowed or  restricted  and the
distributions credited.

     6.08 Stock  Regulations.  The Board of  Directors  shall have the power and
authority to make all such further rules and regulations not  inconsistent  with
law as it may deem expedient concerning the issue,  transfer and registration of
shares of the corporation.

                                ARTICLE VII SEAL

     7.01 The  Board of  Directors  may  provide  for a  corporate  seal for the
corporation.

                          ARTICLE VIII INDEMNIFICATION

     8.01 Certain  Definitions.  All capitalized terms used in this Article VIII
and not  otherwise  hereinafter  defined  in this  Section  8.01  shall have the
meaning set forth in Section 180.0850 of the Statute. The following  capitalized
terms  (including  any plural forms  thereof) used in this Article VIII shall be
defined as follows:

          (a) "Affiliate" shall include,  without  limitation,  any corporation,
partnership,  joint venture,  employee  benefit plan,  trust or other enterprise
that directly or indirectly through one or more  intermediaries,  controls or is
controlled by, or is under common control with, the Corporation.

          (b)  "Authority"  shall mean the entity  selected  by the  Director or
Officer to  determine  his or her right to  indemnification  pursuant to Section
8.04.

          (c)  "Board"  shall  mean the  entire  elected  and  serving  Board of
Directors of the corporation,  including all Directors  Emeritus and all members
of the Board of  Directors of the  corporation  and  Directors  Emeritus who are
Parties to the subject Proceeding or any related Proceeding.

          (d)  "Breach of Duty" shall mean the  Director or Officer  breached or
failed to perform his or her duties to the  Corporation and his or her breach of
or failure to perform those duties is  determined,  in  accordance  with Section
8.04, to constitute misconduct under Section  180.0851(2)(a) l, 2, 3 or 4 of the
Statute.

          (e)  "Corporation,"  as used  herein and as defined in the Statute and
incorporated  by reference  into the  definitions  of certain other  capitalized
terms used herein, shall mean this Corporation,  including,  without limitation,
any  successor  corporation  or entity  to this  Corporation  by way of  merger,
consolidation or acquisition of all or substantially all of the capital stock or
assets of this Corporation.

          (f)  "Director"  or "Officer"  shall have the meaning set forth in the
Statute  and shall also  include  all  Directors  Emeritus  for  purposes of the
definition of `Director' under 

                                       22

<PAGE>

this Article VIII;  provided,  that, for purposes of this Article VIII, it shall
be  conclusively  presumed  that any Director or Officer  serving as a director,
officer, partner, trustee, member of any governing or decision-making committee,
employee  or agent of an  Affiliate  shall be so serving  at the  request of the
corporation."

          (g)  "Disinterested  Quorum"  shall mean a quorum of the Board who are
not Parties to the subject Proceeding or any related Proceeding.

          (h) "Party" shall have the meaning set forth in the Statute; provided,
that, for purposes of this Article VIII, the term "Party" shall also include any
Director or Officer or employee of the  Corporation who is or was a witness in a
Proceeding  at a time when he or she has not  otherwise  been  formally  named a
Party thereto.

          (i)  "Proceeding"  shall have the  meaning  set forth in the  Statute;
provided,  that,  in  accordance  with  Section  180.0859 of the Statute and for
purposes of this  Article  VIII,  the term  "Proceeding"  shall also include all
Proceedings  (i) brought under (in whole or in part) the Securities Act of 1933,
as amended,  the Securities  Exchange Act of 1934, as amended,  their respective
state counterparts,  and/or any rule or regulation  promulgated under any of the
foregoing;  (ii) brought  before an  Authority  or  otherwise to enforce  rights
hereunder;  (iii) any appeal from a Proceeding; and (iv) any Proceeding in which
the  Director or Officer is a  plaintiff  or  petitioner  because he or she is a
Director or Officer;  provided,  however,  that any such  Proceeding  under this
subsection (iv) must be authorized by a majority vote of a Disinterested Quorum.

          (j)  "Statute"  shall  mean  Sections   180.0850   through   180.0859,
inclusive,  of  the  Wisconsin  Business  Corporation  Law,  Chapter  180 of the
Wisconsin  Statutes,  as  the  same  shall  then  be in  effect,  including  any
amendments thereto,  but, in the case of any such amendment,  only to the extent
such  amendment   permits  or  requires  the   Corporation  to  provide  broader
indemnification rights than the Statute permitted or required the Corporation to
provide prior to such amendment.

     8.02 Mandatory  Indemnification  of Directors and Officers.  To the fullest
extent permitted or required by the Statute,  the Corporation  shall indemnify a
Director  or Officer  against all  Liabilities  incurred by or on behalf of such
Director or Officer in  connection  with a  Proceeding  in which the Director or
Officer is a Party because he or she is a Director or Officer.

     8.03 Procedural Requirements.

          (a) A Director or Officer who seeks indemnification under Section 8.02
shall make a written  request  therefor to the  Corporation.  Subject to Section
8.03(b),  within sixty days of the  Corporation's  receipt of such request,  the
Corporation shall pay or reimburse the Director or Officer for the entire amount
of  Liabilities  incurred  by the  Director  or Officer in  connection  with the
subject Proceeding (net of any Expenses  previously advanced pursuant to Section
8.05).

                                       23

<PAGE>

          (b) No indemnification shall be required to be paid by the Corporation
pursuant to Section 8.02 if, within such sixty-day  period,  (i) a Disinterested
Quorum,  by a majority  vote  thereof,  determines  that the Director or Officer
requesting  indemnification  engaged in misconduct constituting a Breach of Duty
or (ii) a Disinterested Quorum cannot be obtained.

          (c) In either  case of  nonpayment  pursuant to Section  8.03(b),  the
Board shall immediately  authorize by resolution that an Authority,  as provided
in  Section  8.04,   determine  whether  the  Director's  or  Officer's  conduct
constituted a Breach of Duty and, therefore,  whether  indemnification should be
denied hereunder.

          (d) (i) If the Board does not  authorize an Authority to determine the
Director's or Officer's right to indemnification hereunder within such sixty-day
period and/or (ii) if  indemnification of the requested amount of Liabilities is
paid by the Corporation, then it shall be conclusively presumed for all purposes
that a Disinterested  Quorum has  affirmatively  determined that the Director or
Officer did not engage in misconduct  constituting  a Breach of Duty and, in the
case of subsection (i) above (but not subsection (ii)),  indemnification  by the
Corporation of the requested amount of Liabilities shall be paid to the Director
or Officer immediately.

          8.04 Determination of Indemnification.

          (a) If the Board  authorizes an Authority to determine a Director's or
Officer's right to  indemnification  pursuant to Section 8.03, then the Director
or Officer  requesting  indemnification  shall have the  absolute  discretionary
authority to select one of the following as such Authority:

                    (i)  An  independent  legal  counsel;  provided,  that  such
          counsel shall be mutually  selected by such Director or Officer and by
          a  majority  vote of a  Disinterested  Quorum  or, if a  Disinterested
          Quorum cannot be obtained, then by a majority vote of the Board;

                    (ii) A panel of three  arbitrators  selected from the panels
          of arbitrators of the American  Arbitration  Association in Wisconsin;
          provided,  that (A) one arbitrator  shall be selected by such Director
          or Officer, the second arbitrator shall be selected by a majority vote
          of a  Disinterested  Quorum or, if a  Disinterested  Quorum  cannot be
          obtained,  then  by a  majority  vote  of the  Board,  and  the  third
          arbitrator   shall  be  selected  by  the  two   previously   selected
          arbitrators,  and (B) in all other  respects  (other than this Article
          VIII),  such  panel  shall be  governed  by the  American  Arbitration
          Association's then existing Commercial Arbitration Rules; or

                    (iii) A court  pursuant to and in  accordance  with  Section
          180.0854 of the Statute.

          (b) In any such  determination  by the selected  Authority there shall
exist a rebuttable  presumption that the Director's or Officer's conduct did not
constitute  a Breach  of 

                                       24

<PAGE>

Duty and that  indemnification  against the requested  amount of  Liabilities is
required.  The burden of rebutting  such a presumption  by clear and  convincing
evidence  shall be on the  Corporation  or such other party  asserting that such
indemnification should not be allowed.

          (c) The Authority  shall make its  determination  within sixty days of
being   selected  and  shall  submit  a  written   opinion  of  its   conclusion
simultaneously to both the Corporation and the Director or Officer.

          (d) If the  Authority  determines  that  indemnification  is  required
hereunder,  the Corporation shall pay the entire requested amount of Liabilities
(net of any Expenses  previously  advanced pursuant to Section 8.05),  including
interest  thereon at a reasonable  rate, as determined by the Authority,  within
ten  days of  receipt  of the  Authority's  opinion;  provided,  that,  if it is
determined  by  the  Authority  that  a  Director  or  Officer  is  entitled  to
indemnification  against  Liabilities'  incurred in connection with some claims,
issues or matters,  but not as to other claims,  issues or matters,  involved in
the subject  Proceeding,  the Corporation shall be required to pay (as set forth
above) only the amount of such requested Liabilities as the Authority shall deem
appropriate in light of all of the circumstances of such Proceeding.

          (e)  The  determination  by  the  Authority  that  indemnification  is
required hereunder shall be binding upon the Corporation regardless of any prior
determination that the Director or Officer engaged in a Breach of Duty.

          (f) All  Expenses  incurred in the  determination  process  under this
Section 8.04 by either the  Corporation  or the Director or Officer,  including,
without limitation, all Expenses of the selected Authority, shall be paid by the
Corporation.

     8.05 Mandatory Allowance of Expenses.

          (a) The Corporation shall pay or reimburse from time to time or at any
time,  within ten days after the receipt of the Director's or Officer's  written
request  therefor,  the  reasonable  Expenses of the Director or Officer as such
Expenses are incurred; provided, the following conditions are satisfied:

                    (i) The Director or Officer  furnishes to the Corporation an
          executed  written  certificate  affirming his or her good faith belief
          that he or she has not  engaged  in  misconduct  which  constitutes  a
          Breach of Duty; and

                    (ii) The Director or Officer furnishes to the Corporation an
          unsecured  executed written agreement to repay any advances made under
          this Section 8.05 if it is ultimately  determined by an Authority that
          he or she is not entitled to be  indemnified  by the  Corporation  for
          such Expenses pursuant to Section 8.04.

          (b) If the  Director  or Officer  must repay any  previously  advanced
Expenses  pursuant to this Section  8.05,  such Director or Officer shall not be
required to pay interest on such amounts.

                                       25

<PAGE>

     8.06 Indemnification and Allowance of Expenses of Certain Others.

          (a) The Board may,  in its sole and  absolute  discretion  as it deems
appropriate,  pursuant  to a majority  vote  thereof,  indemnify  a director  or
officer of an Affiliate (who is not otherwise  serving as a Director or Officer)
against all Liabilities,  and shall advance the reasonable Expenses, incurred by
such director or officer in a Proceeding to the same extent hereunder as if such
director or officer incurred such  Liabilities  because he or she was a Director
or Officer,  if such director or officer is a Party thereto because he or she is
or was a director or officer of the Affiliate.

          (b) The Corporation  shall indemnify an employee who is not a Director
or  Officer,  to the  extent  he or she has been  successful  on the  merits  or
otherwise in defense of a Proceeding,  for all reasonable  Expenses  incurred in
the  Proceeding if the employee was a Party because he or she was an employee of
the Corporation.

          (c) The Board may,  in its sole and  absolute  discretion  as it deems
appropriate,  pursuant to a majority vote thereof,  indemnify (to the extent not
otherwise provided in Section 8.06(b) hereof) against  Liabilities  incurred by,
and/or  provide for the  allowance  of  reasonable  Expenses  of, an employee or
authorized agent of the Corporation acting within the scope of his or her duties
as such and who is not otherwise a Director or Officer.

     8.07  Insurance.  The  Corporation  may purchase and maintain  insurance on
behalf of a Director or Officer or any  individual  who is or was an employee or
authorized  agent of the Corporation  against any Liability  asserted against or
incurred by such  individual  in his or her capacity as such or arising from his
or her status as such,  regardless  of whether  the  Corporation  is required or
permitted to indemnify against any such Liability under this Article VIII.

     8.08  Notice to the  Corporation.  A Director,  Officer or  employee  shall
promptly notify the  Corporation in writing when he or she has actual  knowledge
of  a  Proceeding  which  may  result  in a  claim  of  indemnification  against
Liabilities or allowance of Expenses  hereunder,  but the failure to do so shall
not  relieve  the  Corporation  of any  liability  to the  Director,  Officer or
employee hereunder unless the Corporation shall have been irreparably prejudiced
by such failure (as determined, in the case of Directors or Officers only, by an
Authority selected pursuant to Section 8.04(a)).

     8.09  Severability.  If any  provision of this Article VIII shall be deemed
invalid or inoperative,  or if a court of competent jurisdiction determines that
any of the  provisions  of this  Article VIII  contravene  public  policy,  this
Article VIII shall be construed so that the  remaining  provisions  shall not be
affected,  but shall  remain in full force and effect,  and any such  provisions
which are invalid or  inoperative  or which  contravene  public  policy shall be
deemed, without further action or deed by or on behalf of the Corporation, to be
modified, amended and/or limited, but only to the extent necessary to render the
same valid and  enforceable;  it being  understood that it is the  Corporation's
intention  to provide the  Directors  and Officers  with the  broadest  possible
protection against personal liability allowable under the Statute.

                                       26

<PAGE>

     8.10  Nonexclusivity of Article VIII. The rights of a Director,  Officer or
employee  (or any other  person)  granted  under this  Article VIII shall not be
deemed exclusive of any other rights to indemnification  against  Liabilities or
allowance  of Expenses  which the  Director,  Officer or employee (or such other
person) may be entitled to under any written agreement,  Board resolution,  vote
of shareholders of the Corporation or otherwise,  including, without limitation,
under the  Statute.  Nothing  contained  in this Article VIII shall be deemed to
limit the Corporation's  obligations to indemnify  against  Liabilities or allow
Expenses to a Director, Officer or employee under the Statute.

     8.11  Contractual  Nature of Article VIII;  Repeal or Limitation of Rights.
This Article VIII shall be deemed to be a contract  between the  Corporation and
each Director,  Officer and employee of the  Corporation and any repeal or other
limitation  of this Article VIII or any repeal or  limitation  of the Statute or
any other applicable law shall not limit any rights of  indemnification  against
Liabilities  or  allowance of Expenses  then  existing or arising out of events,
acts or  omissions  occurring  prior to such  repeal or  limitation,  including,
without  limitation,   the  right  to  indemnification  against  Liabilities  or
allowance of Expenses for Proceedings  commenced after such repeal or limitation
to enforce this Article  VIII with regard to acts,  omissions or events  arising
prior to such repeal or limitation.

                             ARTICLE IX. AMENDMENTS

     9.01 By  Shareholders.  These  bylaws may be amended  or  repealed  and new
bylaws may be adopted by the  shareholders  at any annual or special  meeting of
the shareholders at which a quorum is in attendance.

     9.02 By Directors.  Except as otherwise  provided by the Wisconsin Business
Corporation  Law or the  articles  of  incorporation,  these  bylaws may also be
amended or repealed  and new bylaws may be adopted by the Board of  Directors by
affirmative vote of a majority of the number of directors present at any meeting
at which a quorum is in attendance;  provided, however, that the shareholders in
adopting,  amending or repealing a particular bylaw may provide therein that the
Board of Directors may not amend, repeal or readopt that bylaw.

     9.03 Implied Amendments. Any action taken or authorized by the shareholders
or by the Board of Directors which would be inconsistent with the bylaws then in
effect but which is taken or authorized by affirmative vote of not less than the
number of shares or the number of directors required to amend the bylaws so that
the bylaws would be  consistent  with such action shall be given the same effect
as though the bylaws had been temporarily  amended or suspended so far, but only
so far, as is necessary to permit the specific action so taken or authorized.


                                       27


<TABLE> <S> <C>

<ARTICLE>                           5
<LEGEND>
THE SCHEDULE  CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED FROM THE MARCUS
CORPORATION'S FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                       1000
       
<S>                                 <C>

<PERIOD-TYPE>                       6-MOS
<FISCAL-YEAR-END>                                    MAY-27-1999
<PERIOD-START>                                       MAY-29-1998
<PERIOD-END>                                         NOV-26-1998
<CASH>                                                     1,435
<SECURITIES>                                                   0
<RECEIVABLES>                                             16,588
<ALLOWANCES>                                                   0
<INVENTORY>                                                    0
<CURRENT-ASSETS>                                          23,721
<PP&E>                                                   791,062
<DEPRECIATION>                                           202,028
<TOTAL-ASSETS>                                           633,512
<CURRENT-LIABILITIES>                                     54,313
<BONDS>                                                  227,421
                                          0
                                                    0
<COMMON>                                                  31,190
<OTHER-SE>                                               283,340
<TOTAL-LIABILITY-AND-EQUITY>                             633,512
<SALES>                                                  178,178
<TOTAL-REVENUES>                                         195,354
<CGS>                                                     88,836
<TOTAL-COSTS>                                            156,545
<OTHER-EXPENSES>                                               0
<LOSS-PROVISION>                                               0
<INTEREST-EXPENSE>                                         7,568
<INCOME-PRETAX>                                           33,482
<INCOME-TAX>                                              13,402
<INCOME-CONTINUING>                                       20,080
<DISCONTINUED>                                                 0
<EXTRAORDINARY>                                                0
<CHANGES>                                                      0
<NET-INCOME>                                              20,080
<EPS-PRIMARY>                                                .67
<EPS-DILUTED>                                                .66
        


</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission