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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-C
REPORT BY ISSUER OF SECURITIES QUOTED ON NASDAQ
INTERDEALER QUOTATION SYSTEM
FILED PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934 AND RULE 13A-17
OR 15D-17 THEREUNDER
MARKET FACTS, INC.
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(Exact name of issuer as specified in charter)
3040 West Salt Creek Lane, Arlington Heights, Illinois 60005
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(Address of principal executive offices)
Issuer's telephone number, including area code 847-590-7000
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I. CHANGE IN NUMBER OF SHARES OUTSTANDING
Indicate any change (increase or decrease) of five percent or more in the number
of shares outstanding:
1. Title of security Common Stock, $1.00 par value
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2. Number of shares outstanding before the change 2,000,769
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3. Number of shares outstanding after the change 1,730,927
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4. Effective date of change July 11, 1996
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5. Method of change: Specify method (such as merger, acquisition,
exchange, distribution, stock split, reverse
split, acquisition of stock for treasury, etc.)
Tender Offer and Debt Conversion
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Give brief description of transaction The Company purchased 838,807 shares
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of Common Stock pursuant to a self-tender offer and issued 568,965 shares
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of Common Stock pursuant to a Convertible Subordinated Promissory Note
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II. CHANGE IN NAME OF ISSUER
1. Name prior to change N/A
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2. Name after change N/A
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3. Effective date of charter amendment changing name N/A
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4. Date of shareholder approval of change, if required N/A
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Date: July 18, 1996 /s/ Glenn W. Schmidt
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(Officer's signature and title)
Glenn W. Schmidt, Executive Vice President
