MARKET FACTS INC
SC 14D9/A, 1999-05-27
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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=============================================================================

                          SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D.C. 20549

                        -------------------------------------

                                    SCHEDULE 14D-9
                        SOLICITATION/RECOMMENDATION STATEMENT
                           PURSUANT TO SECTION 14(d)(4) OF
                         THE SECURITIES EXCHANGE ACT OF 1934

                                    AMENDMENT NO. 2
                        -------------------------------------

                                  MARKET FACTS, INC.
                              (NAME OF SUBJECT COMPANY)

                                  MARKET FACTS, INC.
                          (NAME OF PERSON FILING STATEMENT)

                       Common Stock, par value $1.00 per share
                            (Title of Class of Securities)

                                     570559 10 4
                        (CUSIP Number of Class of Securities)

                                   THOMAS H. PAYNE
                               Chief Executive Officer
                                  MARKET FACTS, INC.
                              3040 West Salt Creek Lane
                          Arlington Heights, Illinois  60005
                                    (847) 590-7000

                    (Name, address and telephone number of person
                   authorized to receive notices and communications
                      on behalf of the person filing statement)

                        -------------------------------------

                                       COPY TO:

                                 JANET O. LOVE, Esq.
                                Lord, Bissell & Brook
                                115 S. LaSalle Street
                               Chicago, Illinois 60603
                                    (312) 443-0700

=============================================================================
<PAGE>

     This Amendment No. 2 amends and supplements the Solicitation\Recommendation
Statement on Schedule 14D-9 dated April 6, 1999 filed by Market Facts, Inc., a
Delaware corporation (the "Company"), relating to the offer by Aegis Acquisition
Corp., a Delaware corporation and an indirect wholly owned subsidiary of Aegis
Group plc, to purchase all of the outstanding shares of common stock, par value
$1.00 per share of the Company at a price of $31.00 per Share, net to the seller
in cash.

ITEM 3.   IDENTITY AND BACKGROUND

     The description of the "Conditions to the Offer" included in the
description of the "Merger Agreement" under Item 3(b) is hereby amended and
restated in its entirety to read as follows:

"CONDITIONS TO THE OFFER

          The Merger Agreement provides that, notwithstanding any other
     provision of the Offer, Parent or Purchaser shall not be required to accept
     for payment or, subject to any applicable rules and regulations of the
     Commission, including Rule 14e-1(c) under the Exchange Act (relating to
     Purchaser's obligation to pay for or return tendered Shares promptly after
     expiration or termination of the Offer), to pay for any Shares tendered,
     and may postpone the acceptance for payment or, subject to the restriction
     referred to above, payment for any Shares tendered, and may amend or
     terminate the Offer if, prior to the time the Offer shall otherwise
     expire, (i) the Minimum Condition shall not have been satisfied; (ii) all
     material regulatory and related approvals have not been obtained or made on
     terms reasonably satisfactory to Purchaser; (iii) any applicable waiting
     periods under the HSR Act shall not have expired or been terminated; or
     (iv) at any time on or after the date of the Merger Agreement and prior to
     the time the Offer shall otherwise expire, any of the following events
     shall occur:

               (A)  any governmental entity or federal, state or foreign court
          of competent jurisdiction shall have enacted, issued, promulgated,
          enforced or entered any statute, rule, regulation, executive order,
          decree, injunction or other order which is in effect (or pending) and
          which (1) restricts, prevents or prohibits the making or consummation
          of the Offer, the Merger or any transaction contemplated by the Merger
          Agreement, (2) prohibits or limits materially the ownership or
          operation by the Company, Parent or any of their subsidiaries of all
          or any material portion of the business or assets of the Company and
          its subsidiaries taken as a whole, or compels the Company, Parent, or
          any of their subsidiaries to dispose of or hold separate all or any
          material portion of the business or assets of the Company and its
          subsidiaries taken as a whole, (3) imposes limitations on the ability
          of Parent, Purchaser or any other subsidiary of Parent to exercise
          effectively full rights of ownership of any Shares, including, without
          limitation, the right to vote any Shares acquired by Purchaser
          pursuant to the Offer or otherwise on all matters properly presented
          to the Company's stockholders, including, without limitation, the
          approval and adoption of the Merger Agreement and the transactions
          contemplated thereby, or (4) requires divestitures by Parent,
          Purchaser or any other affiliate of Parent of any Shares; provided
          that Parent shall have used all commercially reasonable efforts to
          cause any such decree, judgment, injunction or other order to be
          vacated or lifted; or

                                        1

<PAGE>
               (B)  the representations and warranties of the Company contained
          in the Merger Agreement (without giving effect to any materiality or
          similar qualifications contained therein) shall not be true and
          correct as of the date the Offer shall otherwise expire as though made
          on and as of such date except (1) for changes specifically permitted
          by the Merger Agreement, (2) that those representations and warranties
          which address matters only as of a particular date shall remain true
          and correct as of such date, (3) in any case where such failure to be
          true and correct would not, in the aggregate, have a Material Adverse
          Effect, and (4) notwithstanding anything in the Merger Agreement to
          the contrary, in the event that any of the representations and
          warranties of the Company with respect to any subsidiaries are
          determined to be inaccurate, and all such inaccuracies capable of
          measurement in dollar amounts, in the aggregate, exceed $3 million,
          then only the amounts in excess of $3 million will be taken into
          account in determining whether such inaccuracies, taken together with
          all other breaches of representations and warranties generally, result
          in a Material Adverse Effect;

               (C)  the Company shall not have performed or complied with any of
          its obligations, covenants and agreements under the Merger Agreement
          to be performed or complied with by it unless all such failures
          together in their entirety would not have a Material Adverse Effect;

               (D)  the Merger Agreement shall have been terminated in
          accordance with its terms;

               (E)  the Company shall have received any other offer for the
          purchase of Shares, the purchase of substantially all of the Company's
          assets, the merger of the Company or any other transaction which would
          require the withdrawal or material modification of the Offer, the
          Merger Agreement or the Merger and the Board shall have withdrawn or
          materially modified or changed (including by amendment of the Schedule
          14D-9) in a manner adverse to Purchaser its recommendation of the
          Offer, the Merger Agreement or the Merger;

               (F)  (1) any person or group shall have entered into a definitive
          agreement or agreement in principle with the Company with respect to a
          merger, consolidation, sale of a material portion of the assets of the
          Company, or other business combination with the Company; or (2) (A)
          the Board of Directors of the Company or any committee thereof shall
          have withdrawn, modified or changed in a manner adverse to Parent or
          Purchaser its approval or recommendation of the Offer, the Merger or
          the Merger Agreement, or approved or recommended any Competing
          Transaction, or (B) the Board of Directors of the Company or any
          committee thereof shall have resolved to do any of the foregoing;

               (G)  there shall have occurred any change, condition, event or
          development that has a Material Adverse Effect (excluding any change,
          condition, event or development arising out of or attributable to
          general economic conditions);

               (H)  there shall have occurred (1) any general suspension of, or
          limitation on prices for, trading in securities on the New York Stock
          Exchange, the NASDAQ\NMS or the London Stock Exchange for a period in
          excess of 24 hours

                                        2

<PAGE>

          (excluding any coordinated trading halt triggered solely as a
          result of a specified decrease in a market index and suspensions or
          limitations resulting solely from physical damage or interference
          with such exchange or association not related to market
          conditions), (2) a declaration of a banking moratorium or any
          suspension of payments in respect of banks in the United States or
          the United Kingdom or (3) any material limitation (whether or not
          mandatory) by any government or governmental authority of the
          United States or the United Kingdom on the extension of credit by
          banks or other lending institutions; or

               (I)  the Selling Stockholders shall have failed to comply in
          any material respect with their obligations pursuant to the Option
          Agreement,

     which, in the reasonable judgment of Purchaser in any such case, and
     regardless of the circumstances giving rise to any such condition, makes it
     inadvisable to proceed with such acceptance for payment or payments."

ITEM 9.  MATERIAL TO BE FILED AS EXHIBITS

Exhibit 99(c)(4)    First Amendment to Agreement and Plan of Merger, dated as of
                    May 26, 1999 by and among Parent, Purchaser and the Company.








                                        3

<PAGE>

                                      SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


                                        MARKET FACTS, INC.


                                        By: /s/ Timothy J. Sullivan
                                            ------------------------------
                                            Timothy J. Sullivan
                                            Chief Financial Officer


Dated:  May 26, 1999


                                        4

<PAGE>

                                    EXHIBIT INDEX



Exhibit 99(c)(4)    First Amendment to Agreement and Plan of Merger, dated as of
                    May 26, 1999 by and among Parent, Purchaser and the Company.












                                        5



<PAGE>

                                                            Exhibit 99(c)(4)


                   FIRST AMENDMENT TO AGREEMENT AND PLAN OF MERGER




     THIS FIRST AMENDMENT TO AGREEMENT AND PLAN OF MERGER (the "Amendment"),
dated as of May 26, 1999, is by and among Aegis Group plc, a company
incorporated under the laws of England and Wales  ("Parent"), Aegis Acquisition
Corp., a Delaware  corporation and a wholly-owned subsidiary of Parent (the
"Purchaser"), and Market Facts, Inc., a Delaware corporation (the "Company").


                                       RECITALS


     WHEREAS, Parent, Purchaser and the Company entered into an Agreement and
Plan of Merger dated as of April 29, 1999 (the "Merger Agreement"), pursuant to
which Parent proposed to acquire the Company and the Company proposed to be
acquired by Parent pursuant to the terms and conditions of the Merger Agreement;
and

     WHEREAS, the parties now desire to amend and restate Annex I to the Merger
Agreement in its entirety.

     NOW, THEREFORE, in consideration of the premises and the mutual covenants
herein contained and for other good and valuable consideration the receipt and
adequacy of which are hereby acknowledged, Parent, the Purchaser and the Company
hereby agree as follows:


                                      AGREEMENT


     1.   AMENDMENT.  Annex I to the Merger Agreement shall be amended and
restated in its entirety as set forth on Annex I attached hereto.

     2.   EFFECTIVENESS OF MERGER AGREEMENT. Except as modified by this
Amendment, all of the terms and provisions of the Merger Agreement shall remain
in full force and effect.

     3.   COUNTERPARTS.  This Amendment may be executed in one or more
counterparts which together shall constitute a single agreement.

<PAGE>

     IN WITNESS WHEREOF, Parent, the Purchaser and the Company have caused this
Amendment to be executed as of the date first written above by their respective
officers thereunto duly authorized.


                              AEGIS GROUP PLC


                              By:  /s/ Eleonore Sauerwein
                                   --------------------------------------
                                   Eleonore Sauerwein, Group Legal Director




                              AEGIS ACQUISITION CORP.


                              By:  /s/ Eleonore Sauerwein
                                   --------------------------------------
                                       Eleonore Sauerwein, Vice President




                              MARKET FACTS, INC.


                              By:  /s/ Timothy J. Sullivan
                                   -------------------------------------------
                                   Timothy J. Sullivan, Chief Financial Officer

<PAGE>

                                       ANNEX I
                               CONDITIONS TO THE OFFER


     Notwithstanding any other provision of the Offer, Parent or Purchaser shall
not be required to accept for payment or, subject to any applicable rules and
regulations of the SEC, including Rule 14e-1(c) under the Exchange Act (relating
to Purchaser's obligation to pay for or return tendered Shares promptly after
expiration or termination of the Offer), to pay for any Shares tendered, and may
postpone the acceptance for payment or, subject to the restriction referred to
above, payment for any Shares tendered, and may amend or terminate the Offer
if, prior to the time the Offer shall otherwise expire, (i) there have not been
validly tendered and not withdrawn a number of Shares which constitutes a
majority of the Shares outstanding on a fully-diluted basis on such date ("on a
fully-diluted basis" having the meaning, as of any date: the number of Shares
outstanding, together with Shares the Company is then required to issue pursuant
to obligations outstanding at the date under employee stock option or other
benefit plans), less the number of Shares subject to the Option Agreements (the
"Minimum Condition"); (ii) all material regulatory and related approvals have
not been obtained or made on terms reasonably satisfactory to Purchaser; (iii)
any applicable waiting periods under the HSR Act shall not have expired or been
terminated; or (iv) at any time on or after the date of the Agreement and prior
to the time the Offer shall otherwise expire, any of the following events shall
occur:

          (A)  any governmental entity or federal, state or foreign court of
     competent jurisdiction shall have enacted, issued, promulgated, enforced or
     entered any statute, rule, regulation, executive order, decree, injunction
     or other order which is in effect (or pending) and which (1) restricts,
     prevents or prohibits the making or consummation of the Offer, the Merger
     or any transaction contemplated by the Merger Agreement, (2) prohibits or
     limits materially the ownership or operation by the Company, Parent or any
     of their subsidiaries of all or any material portion of the business or
     assets of the Company and its subsidiaries taken as a whole, or compels the
     Company, Parent, or any of their subsidiaries to dispose of or hold
     separate all or any material portion of the business or assets of the
     Company and its subsidiaries taken as a whole, (3) imposes limitations on
     the ability of Parent, Purchaser or any other subsidiary of Parent to
     exercise effectively full rights of ownership of any Shares, including,
     without limitation, the right to vote any Shares acquired by Purchaser
     pursuant to the Offer or otherwise on all matters properly presented to the
     Company's stockholders, including, without limitation, the approval and
     adoption of the Merger Agreement and the transactions contemplated thereby,
     or (4) requires divestitures by Parent, Purchaser or any other affiliate of
     Parent of any Shares; provided that Parent shall have used all commercially
     reasonable efforts to cause any such decree, judgment, injunction or other
     order to be vacated or lifted;

          (B)  the representations and warranties of the Company contained in
     the Merger Agreement (without giving effect to any materiality or similar
     qualifications contained therein) shall not be true and correct as of the
     date the Offer shall otherwise expire as though made on and as of such date
     except (1) for changes specifically permitted by the Merger Agreement, (2)
     that those representations and warranties which address matters only as of
     a particular date shall remain true and correct as of such date, (3) in any
     case where such failure to be true and correct would not, in the aggregate,
     have a Material Adverse Effect, and

                                       I-1
<PAGE>

     (4) notwithstanding anything in this Agreement or Annex I to the
     contrary, in the event that any of the representations and warranties of
     the Company with respect to any subsidiaries are determined to be
     inaccurate, and all such inaccuracies capable of measurement in dollar
     amounts, in the aggregate, exceed $3 million, then only the amounts in
     excess of $3 million will be taken into account in determining whether
     such inaccuracies, taken together with all other breaches of
     representations and warranties generally, result in a Material Adverse
     Effect;

          (C)  the Company shall not have performed or complied with any of its
     obligations, covenants and agreements under the Merger Agreement to be
     performed or complied with by it unless all such failures together in their
     entirety would not have a Material Adverse Effect;

          (D)  the Merger Agreement shall have been terminated in accordance
     with its terms;

          (E)  the Company shall have received any offer (other than pursuant to
     this Agreement) for the purchase of Shares, the purchase of substantially
     all of the Company's assets, the merger of the Company or any other
     transaction which would require the withdrawal or material modification of
     the Offer, the Merger Agreement or the Merger and the Board shall have
     withdrawn or materially modified or changed (including by amendment of the
     Schedule 14D-9) in a manner adverse to Purchaser its recommendation of the
     Offer, the Merger Agreement or the Merger;

          (F)  (1) any person or group shall have entered into a definitive
     agreement or agreement in principle with the Company with respect to a
     merger, consolidation, sale of a material portion of the assets of the
     Company, or other business combination with the Company; (2) (A) the Board
     of Directors of the Company or any committee thereof shall have withdrawn,
     modified or changed in a manner adverse to Parent or Purchaser its approval
     or recommendation of the Offer, the Merger or the Agreement, or approved or
     recommended any Competing Transaction, or (B) the Board of Directors of the
     Company or any committee thereof shall have resolved to do any of the
     foregoing;

          (G)  there shall have occurred any change, condition, event or
     development that has a Material Adverse Effect (excluding any change,
     condition, event or development arising out of or attributable to general
     economic conditions);

          (H)  there shall have occurred (1) any general suspension of, or
     limitation on prices for, trading in securities on the New York Stock
     Exchange, the NASDAQ\NMS or the London Stock Exchange for a period in
     excess of 24 hours (excluding any coordinated trading halt triggered solely
     as a result of a specified decrease in a market index and suspensions or
     limitations resulting solely from physical damage or interference with such
     exchange or association not related to market conditions), (2) a
     declaration of a banking moratorium or any suspension of payments in
     respect of banks in the United States or the United Kingdom or (3) any
     material limitation (whether or not mandatory) by any government or
     governmental authority of the United States or the United Kingdom on the
     extension of credit by banks or other lending institutions; or

                                        I-2

<PAGE>

          (I)  the Stockholders (as defined in the Option Agreements) shall have
     failed to comply in any material respect with their obligations pursuant to
     the Option Agreement,

which, in the reasonable judgment of Purchaser in any such case, and regardless
of the circumstances giving rise to any such condition, makes it inadvisable to
proceed with such acceptance for payment or payments.

     The foregoing conditions are for the sole benefit of Purchaser and its
affiliates and may be asserted by Purchaser regardless of the circumstances
giving rise to any such condition or may be waived by Purchaser, in whole or in
part, from time to time in its sole discretion, except as otherwise provided in
the Agreement.  The failure by Purchaser at any time to exercise any of the
foregoing rights shall not be deemed a waiver of any such right and each such
right shall be deemed an ongoing right and may be asserted at any time and from
time to time.  Any determination by Purchaser concerning any of the events
described herein shall be final and binding.  Unless otherwise defined herein,
capital terms used herein shall have the meanings ascribed to them in the
Acquisition Agreement among the Parent, Purchaser and the Company to which this
Annex I is attached (the "Agreement").




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