MARKET FACTS INC
8-K, 1999-05-04
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                        SECURTIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549

                                  FORM 8-K

                                                                              
                                         
                                                              
                             CURRENT REPORT

                                                                              
                                                                              
                                                                              
                     
                         Pursuant to Section 13 or 15(d)
                       of the Securities Exchange Act of 1934


Date of report (Date of earliest event reported): April 29, 1999

                                MARKET FACTS, INC.

             (Exact name of registrant as specified in its charter)

       Delaware                    0-4781                 36-2061602
- ------------------------       ------------------          -----------
(State of other jurisdiction   (Commission File Number)    (I.R.S. Employer 
of incorporation)                                        Identification Number)


3040 West Salt Creek Lane, Arlington Heights, Illinois           60005
- -------------------------------------------------------        ------------
      (Address of principal executive offices)                   (Zip Code)



      Registrant's telephone number, including area code:  (847) 590-7000


                               Not Applicable

          (Former name or former address, if changed since last report)



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ITEM 5. OTHER EVENTS

     Aegis Group plc ("Aegis") and Market Facts, Inc. (the "Company") 
announced on April 30, 1999 that they have entered into a definitive merger 
agreement through which Aegis will acquire the Company. Pursuant to the terms 
of the merger agreement, a subsidiary of Aegis will shortly commence a cash 
tender offer to purchase all of the outstanding shares of the Company's 
common stock at a price of $31.00 per share, net to the seller in cash.

     The offer is conditioned upon, among other things, (i) there being 
validly tendered and not withdrawn prior to the expiration or termination of 
the offer a number of shares of common stock of the Company which will 
constitute a majority of the total number of shares outstanding on a 
fully-diluted basis, less the number of shares Aegis can acquire under an 
Option and Voting Agreement dated as of April 29, 1999 between Aegis and 
certain stockholders of the Company, and (ii) the expiration or termination 
of any applicable waiting periods imposed by the Hart-Scott-Rodino Antitrust 
Improvements Act of 1976, as amended.

     Following the cash tender offer, and subject to the terms and conditions 
of the merger agreement, and subject to stockholder approval, if necessary, 
the Aegis subsidiary will be merged with the Company, and as a result, the 
Company will operate as a subsidiary of Aegis under the direction of its 
current management.

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS

     (a)   None

     (b)   None

     (c)   Exhibits
           99.1   Press Release dated April 30, 1999.


                                  2

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                                 SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.


                                             MARKET FACTS, INC.
                                            ---------------------
                                                (Registrant)


Date: May 4, 1999                            Thomas H. Payne
                                             -------------------
                                             Thomas H. Payne
                                             Chief Executive Officer




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                                                                EXHIBIT 99.1

                                         THOMAS H. PAYNE
                                         MARKET FACTS, INC.
                                         PRESIDENT AND CHIEF EXECUTIVE OFFICER
                                         847.590.7000

                                         CRISPIN DAVIS
                                         AEGIS GROUP plc
                                         PRESIDENT AND CHIEF EXECUTIVE
                                         0171.470.5000


FOR IMMEDIATE RELEASE

MARKET FACTS TO BE ACQUIRED BY AEGIS GROUP PLC

ARLINGTON HEIGHTS,IL (APRIL 30, 1999)--Market Facts, Inc., (Nasdaq: MFAC), a 
leading international market research and information company, and Aegis 
Group plc, one of the world's leading media communication specialists and 
based in London, today announced that they have entered into a definitive 
merger agreement providing for the acquisition of Market Facts by Aegis. The 
approximate value of the transaction is $297 million or $31 per share in cash 
for Market Facts common stock.

Thomas Payne, president and chief executive officer of Market Facts, said 
"We are very pleased to be joining the Aegis family of companies. Aegis will 
be a powerful business partner for Market Facts and will help us expand the 
products and services we can offer to clients. Our strategy is to be able to 
serve the international research needs of our U.S.-based clients and this 
transaction is a major step in executing that strategy. We feel that both our 
clients and our employees will benefit from the business combination with 
Aegis."

Crispin Davis, chief executive of Aegis, said, "Market Facts will complement 
and enhance our existing media service capability. It will provide a broader 
base of client revenue for the company, and an excellent platform for 
growth. The skill base and client fit is excellent. We are buying a leading 
player in the key US custom research market with an excellent track record, a 
strong service capability, and a blue chip client list. We see significant 
opportunities for growth both inside and outside the US."

Market Facts will operate as a subsidiary of Aegis under the direction of its 
current management.

Under the merger agreement, a subsidiary of Aegis will commence, within five 
business days, a cash tender offer for all of Market Facts shares of common 
stock at an offering price of $31.00 per share, net to the seller in cash. 
Following the cash tender offer and subject to the terms and conditions of 
the merger agreement, the Aegis subsidiary will be merged into Market Facts 
and the remaining Market Facts shares will be converted into the right to 
receive $31.00 per share. As a result of the merger, Market Facts will 
become a wholly owned subsidiary of Aegis. The tender offer and merger were 
unanimously approved by Market Facts' Board of Directors.

In connection with the merger agreement, Aegis has entered into irrevocable 
Option Agreements with certain Market Facts stockholders owning an aggregate 
of approximately 30% of Market Facts' shares under which such stockholders 
have, among other things, granted Aegis an irrevocable option to purchase 
their shares at a price of $31.00 per share.

                                  (continued)



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The transaction is subject to certain conditions, including a requirement 
that the shares acquired in the tender offer, together with the shares 
subject to the Option Agreements, constitute at least a majority of Market 
Facts' outstanding shares. The tender offer is also subject to compliance 
with certain covenants, no material adverse change with respect to Market 
Facts having occurred, and the expiration of all applicable waiting periods 
under the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

Aegis is listed on the London stock exchange and is the parent of the Carat 
Group of operating companies, one of the largest global media planning and 
buying networks. In 1998, Aegis had revenue of approximately $6.6 billion.

Market Facts is an international organization which specializes in the 
collection and processing of information intended to help its clients make 
better marketing decisions. Through its network of offices across the U.S. 
and Canada and its global affiliations, the Company's primary activity is 
the design, execution and interpretation of market research conducted on 
behalf of its clients, which include a majority of the largest 100 
multinational consumer products and service companies, as well as many 
government agencies.

This release contains certain forward-looking information that reflect the 
current views and expectation of Aegis and Market Facts with respect to future 
events. Such statements are subject to a number of risks, uncertainties and 
assumptions, including those described in Market Facts' most recent annual 
report and From 10-K.

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