MATTEL INC /DE/
10-Q, 1994-10-26
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                           SECURITIES AND EXCHANGE COMMISSION
                               Washington, D. C. 20549


                                       FORM 10-Q


                 [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934


                   For the quarterly period ended September 30, 1994
                                                  ------------------

                                           OR

                 [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934



                          Commission file number   001-05647
                          ----------------------------------


                                     MATTEL, INC.
                                     ------------
                  (Exact name of registrant as specified in its charter)



Deleware                                                            95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                            Identification No.)


333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number, including area code)            (310) 252-2000
                                                                --------------

(Former name, former address and former fiscal year,                      None
  if changed since last report)                                 --------------


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


Yes [X]   No [_]


            Number of shares outstanding of registrant's common stock
                             as of October 21, 1994:
               Common Stock - $1.00 par value -- 178,488,284 shares

<PAGE>
<TABLE>
                                PART I -- FINANCIAL INFORMATION
                                -------------------------------

                                 MATTEL, INC. AND SUBSIDIARIES
                                  CONSOLIDATED BALANCE SHEETS

<CAPTION>
                                                 Sept. 30,      Sept. 30,        Dec. 31,
(In thousands)                                     1994           1993             1993
- --------------                                  -----------    -----------     -----------

ASSETS
<S>                                             <C>            <C>              <C>
Current Assets:
  Cash                                          $    86,225    $    56,514     $   506,113
  Marketable securities                              20,417         13,950          17,468
  Accounts receivable, net                        1,251,738      1,094,525         580,313
  Inventories                                       360,741        276,823         219,993
  Prepaid expenses and other current assets         159,235        130,612         146,863
                                                -----------    -----------     -----------
    Total current assets                          1,878,356      1,572,424       1,470,750
                                                -----------    -----------     -----------
Property, Plant and Equipment:
  Land                                               20,843         10,507          15,664
  Buildings                                         170,479        146,520         146,622
  Machinery and equipment                           281,675        248,606         240,449
  Capitalized leases                                 38,209         38,209          38,209
  Leasehold improvements                             44,287         40,883          41,948
                                                -----------    -----------     -----------
                                                    555,493        484,725         482,892

  Less:  Accumulated depreciation                   246,037        233,093         229,130
                                                -----------    -----------     -----------
                                                    309,456        251,632         253,762

  Tools, dies and molds, net                         89,434         73,952          73,115
                                                -----------    -----------     -----------
    Property, plant and equipment, net              398,890        325,584         326,877
                                                -----------    -----------     -----------
Other Noncurrent Assets:
  Intangible assets, net                            437,411        143,377         139,277
  Sundry assets                                      70,973         50,946          63,173
                                                -----------    -----------     -----------
                                                $ 2,785,630    $ 2,092,331     $ 2,000,077
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>
                                            2

<PAGE>

<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                               CONSOLIDATED BALANCE SHEETS (Continued)

<CAPTION>
                                                 Sept. 30,       Sept. 30,       Dec. 31,
(In thousands)                                     1994            1993           1993
- --------------                                  -----------    -----------     -----------

LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                             <C>           <C>                <C>
Current Liabilities:
  Notes payable                                 $   477,567   $    101,376     $         -
  Current portion of long-term liabilities            2,700          9,194         104,862
  Accounts payable                                  220,250        158,884         175,424
  Accrued liabilities                               444,514        340,759         397,800
  Income taxes payable                              163,959        103,545         105,243
                                                -----------    -----------     -----------
    Total current liabilities                     1,308,990        713,758         783,329
                                                -----------    -----------     -----------
Long-Term Liabilities:
  Senior Notes                                      199,569        199,437         199,470
  8% Convertible subordinated debentures                  -         97,706          73,953
  Other long-term debt                               58,970        160,911          54,689
  Other                                              88,107         62,022          70,827
                                                -----------    -----------     -----------
    Total long-term liabilities                     346,646        520,076         398,939
                                                -----------    -----------     -----------
Shareholders' Equity:
  Preference stock                                        9              9               9
  Common stock $1.00 par value, 300,000
    shares authorized; 178,611 shares,
    171,779 shares and 172,470 shares
    issued, respectively (a)                        178,611        137,423         172,470
  Additional paid-in capital                        283,156        258,843         226,528
  Treasury stock at cost; 153 shares,
    4,183 shares and 2,601 shares,
    respectively (a)                                 (4,114)       (73,617)        (47,350)
  Retained earnings (b)                             709,359        584,031         532,003
  ESOP note receivable                                    -         (4,730)         (3,500)
  Deferred compensation                             (12,079)        (3,681)        (13,003)
  Currency translation adjustments (b)              (24,948)       (39,781)        (49,348)
                                                -----------    -----------     -----------
    Total shareholders' equity                    1,129,994        858,497         817,809
                                                -----------    -----------     -----------
                                                $ 2,785,630    $ 2,092,331     $ 2,000,077
                                                ===========    ===========     ===========

<FN>
(a) Share data for September 1993 have been restated for the effects of the Fisher-Price
    merger and a five-for-four stock split distributed in January 1994.

(b) Since December 26, 1987.

See accompanying notes to consolidated financial information.
</TABLE>

                                           3
<PAGE>

<TABLE>
                              MATTEL, INC. AND SUBSIDIARIES
                            CONSOLIDATED RESULTS OF OPERATIONS

<CAPTION>
                                                         For the                  For the
                                                    Three Months Ended       Nine Months Ended
                                                  ----------------------   ----------------------
                                                   Sept. 30,   Sept. 30,    Sept. 30,   Sept. 30,
(In thousands, except per share amounts)             1994        1993         1994        1993
- ----------------------------------------          ----------  ----------   ----------  ----------
<S>                                               <C>         <C>          <C>         <C>
Net sales                                         $1,037,082  $  896,732   $2,174,616  $1,950,534
Cost of sales                                        508,122     442,797    1,093,047     998,816
                                                  ----------  ----------   ----------  ----------
Gross profit                                         528,960     453,935    1,081,569     951,718

Advertising and promotion expenses                   161,298     139,392      326,938     291,271
Other selling and administrative expenses            140,601     128,882      376,006     352,031
Interest expense                                      18,274      16,913       37,887      45,051
Other expense, net                                     5,967       5,378       10,567       9,757
                                                  ----------  ----------   ----------  ----------
Income before income taxes and cumulative
  effect of changes in accounting principles         202,820     163,370      330,171     253,608
Provision for income taxes                            71,000      58,714      117,200      89,702
                                                  ----------  ----------   ----------  ----------
Income before cumulative effect of changes in
  accounting principles                              131,820     104,656      212,971     163,906
Cumulative effect of changes in accounting
  principles                                               -           -            -      (4,022)
                                                  ----------  ----------   ----------  ----------
Net income                                           131,820     104,656      212,971     159,884
Preference stock dividend requirements                 1,152       1,224        3,598       3,671
                                                  ----------  ----------   ----------  ----------
Net income applicable to common shares            $  130,668  $  103,432   $  209,373  $  156,213
                                                  ==========  ==========   ==========  ==========

Income Per Common And Common Equivalent Share -
  Primary:
- -----------------------------------------------

   Income before cumulative effect of changes in
    accounting principles                         $     0.72  $     0.61   $     1.17  $     0.94
   Cumulative effect of changes in accounting
    principles                                             -           -            -       (0.02)
                                                  ----------  ----------   ----------  ----------
   Net income per share                           $     0.72  $     0.61   $     1.17  $     0.91
                                                  ==========  ==========   ==========  ==========
   Average number of common and common
    equivalent shares - primary                      180,744     170,609      178,933     170,893
                                                  ==========  ==========   ==========  ==========

Income Per Common And Common Equivalent Share -
  Fully Diluted:
- -----------------------------------------------

   Income before cumulative effect of changes in
    accounting principles                         $     0.72  $     0.58   $     1.15  $     0.91
   Cumulative effect of changes in accounting
    principles                                             -           -            -       (0.02)
                                                  ----------  ----------   ----------  ----------
   Net income per share                           $     0.72  $     0.58   $     1.15  $     0.89
                                                  ==========  ==========   ==========  ==========
   Average number of common and common
    equivalent shares - fully diluted                182,312     180,336      182,228     180,969
                                                  ==========  ==========   ==========  ==========

Dividends declared per common share               $     0.06  $     0.05   $     0.18  $     0.14
                                                  ==========  ==========   ==========  ==========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            4
<PAGE>


<TABLE>
                                        MATTEL, INC. AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS

<CAPTION>
                                                                                  For the
                                                                             Nine Months Ended
                                                                          -----------------------
                                                                           Sept. 30,    Sept. 30,
(In thousands)                                                               1994         1993
- --------------                                                            ----------   ----------
<S>                                                                       <C>          <C>
Cash Flows Used for Operating Activities:
- -----------------------------------------
  Net income                                                              $  212,971   $  159,884
    Adjustments to reconcile net income to net cash flows
    from operating activities:
     Depreciation and amortization                                            82,933       67,819
     Cumulative effect of changes in accounting principles, net of tax             -        4,022
     Provision for lease termination, net                                          -      (40,320)
     (Increase) decrease in marketable securities                             (2,949)         164
     (Increase) in receivables                                              (599,392)    (563,332)
     (Increase) in inventories                                               (90,362)     (42,176)
     (Increase) decrease in prepaid and other current assets                  (9,866)       8,488
     Increase in payables, accrued liabilities and income taxes payable      100,491      105,075
     Other, net                                                                2,621        1,275
                                                                          ----------   ----------
  Net cash flows used for operating activities                              (303,553)    (299,101)
                                                                          ----------   ----------
Cash Flows Used For Investing Activities:
- -----------------------------------------
  Purchases of tools, dies and molds                                         (51,718)     (46,604)
  Purchases of other property, plant and equipment                           (50,708)     (25,591)
  Sales of other property, plant and equipment                                 7,897        9,318
  Investments in acquired businesses                                        (367,321)           -
  Other, net                                                                      29         (370)
                                                                          ----------   ----------
  Net cash flows used for investing activities                              (461,821)     (63,247)
                                                                          ----------   ----------
Cash Flows From Financing Activities:
- -------------------------------------
  Notes payable, net                                                         470,855       87,447
  Issuance of 6-3/4% senior notes                                                  -      100,000
  Redemption of Fisher-Price debt                                           (120,629)           -
  Long-term foreign borrowing                                                 (5,110)     (23,967)
  Collection of ESOP note receivable                                           3,500        3,690
  Payment of ESOP notes payable                                               (3,500)      (3,690)
  Tax benefit of employee stock options                                       25,538        3,734
  Exercise of stock options                                                   36,542        6,493
  Purchase of treasury stock                                                 (26,249)     (43,209)
  Dividends paid on common stock                                             (29,441)     (19,868)
  Dividends paid on preference stock                                          (3,598)      (3,671)
  Payment for tendered Fisher-Price warrants                                  (4,891)           -
  Other, net                                                                  (2,057)        (136)
                                                                          ----------   ----------
  Net cash flows from financing activities                                   340,960      106,823

Effect of Exchange Rate Changes on Cash                                        4,526       (1,654)
                                                                          ----------   ----------
(Decrease) in Cash                                                          (419,888)    (257,179)
Cash at Beginning of Period                                                  506,113      313,693
                                                                          ----------   ----------
Cash at End of Period                                                     $   86,225   $   56,514
                                                                          ==========   ==========
<FN>
See accompanying notes to consolidated financial information.
</TABLE>

                                            5

<PAGE>


                  MATTEL, INC. AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL INFORMATION
           -------------------------------------------


1.  The  accompanying  unaudited consolidated financial  statements  and
    related  disclosures have been prepared in accordance with generally
    accepted  accounting  principles  applicable  to  interim  financial
    information  and with the instructions to Form 10-Q and  Rule  10-01
    of  Regulation  S-X.  In the opinion of management, all  adjustments
    considered  necessary  for  a  fair presentation  of  the  Company's
    financial  position and interim results as of and  for  the  periods
    presented  have  been included.  Certain amounts  in  the  financial
    statements  for  the  period ending September  30,  1993  have  been
    reclassified to conform with the current period's presentation.

    The  financial  information  included  herein  should  be  read   in
    conjunction  with  the  Company's consolidated financial  statements
    and  related  notes  in  its  1993 Annual  Report  to  Shareholders.
    Because  the  Company's business is seasonal,  results  for  interim
    periods  are  not  necessarily indicative  of  those  which  may  be
    expected for a full year.

    On  November  30,  1993 the merger, accounted for as  a  pooling-of-
    interests,  of Fisher-Price, Inc. into a wholly-owned subsidiary  of
    the  Company  was completed.  Accordingly, all financial information
    as  of  and for the period ended September 30, 1993 includes Fisher-
    Price.


2.  On  May  31,  1994, the Company acquired substantially  all  of  the
    business assets and assumed the associated debts and liabilities  of
    Kransco,  a San Francisco-based designer, manufacturer and  marketer
    of  brand  name recreational and sporting products, including  POWER
    WHEELS  battery-powered, ride-on vehicles,  HULA  HOOP  and  FRISBEE
    products  marketed under the WHAM-O trademark, STREET  JAM  sporting
    goods,  MOREY  BOOGIE  bodyboards and other  watersport  toys.   The
    purchase  price  included  initial  cash  consideration  of   $260.0
    million,  subject  to adjustment for changes in net  assets  between
    December  31,  1993  and the closing date.   Based  on  the  audited
    closing  date balance sheet, the adjusted consideration  was  $252.3
    million.   The  asset  purchase agreement also provides  for  future
    contingent  consideration in the event that net sales of  the  POWER
    WHEELS  product line reaches or exceeds certain levels  in  each  of
    calendar  years  1994, 1995 and 1996.  The contingent  consideration
    payable with respect to any year shall not exceed $8.6 million.

    The acquisition has been accounted for using the purchase method  of
    accounting  and, accordingly, the results of operations  of  Kransco
    have   been   included  in  the  Company's  consolidated   financial
    statements  since the date of the acquisition.  The  excess  of  the
    purchase  price over the estimated fair market value of  net  assets
    acquired  was  approximately $211 million, which is being  amortized
    on a straight-line basis over 20 years.


                                  6
<PAGE>

    The   following  summary  presents  unaudited  pro  forma  operating
    results  as  though the asset purchase transaction had  occurred  at
    the  beginning  of  1994  and  1993, and  includes  adjustments  for
    estimated  amounts of goodwill amortization, depreciation  of  fixed
    assets  at  their  estimated  fair  values,  increases  in  interest
    expense assuming the initial purchase consideration had resulted  in
    additional  short-term borrowing during the periods  presented,  and
    the  elimination of intercompany transactions.  These pro forma data
    are  for  illustrative  purposes only, and  do  not  purport  to  be
    indicative of the actual results which would have occurred  had  the
    transaction  been  consummated as of those earlier  dates,  nor  are
    they  indicative  of results of operations which may  occur  in  the
    future.

<TABLE>
<CAPTION>
                                               For the Nine Months Ended
                                               -------------------------
                                                Sept. 30,     Sept. 30,
  (In thousands, except per share amounts)         1994          1993
  ----------------------------------------     -----------   -----------
<S>                                           <C>           <C>
  Net sales                                    $ 2,220,544   $ 2,062,820
                                               -----------   -----------
  Income before cumulative effect of
    accounting changes                         $   209,394   $   169,123
                                               -----------   -----------
  Net income                                   $   209,394   $   165,101
                                               ===========   ===========
  Income Per Common Share - Primary
  ---------------------------------
    Income before cumulative effect of
      accounting changes                       $      1.15   $      0.97
                                               -----------   -----------
    Net income per share                       $      1.15   $      0.95
                                               ===========   ===========

  Income Per Common Share - Fully Diluted
  ---------------------------------------
    Income before cumulative effect of
      accounting changes                       $      1.13   $      0.94
                                               -----------   -----------
    Net income per share                       $      1.13   $      0.92
                                               ===========   ===========
</TABLE>

3.  In  July 1994, the Company acquired a majority of the shares of J.W.
    Spear  &  Sons  PLC  ("Spear"), a company organized  in  the  United
    Kingdom,  that  holds the rights to SCRABBLE in markets  outside  of
    the  United  States and Canada, and certain other  games  worldwide.
    Under  the terms of the Company's offer, shareholders had the option
    to  receive  the purchase consideration of 11.5 pounds sterling  per
    issued  share  in  either  cash,  interest-bearing  notes  or  in  a
    combination  of cash and notes.  As of September 30,  1994,  holders
    of  5,041,847 shares of Spear had elected the cash option, receiving
    58.0  million  pounds sterling, and holders of  319,335  shares  had
    elected  the  notes.  The acquisition, valued at  approximately  $95
    million,  has  been  accounted  for using  the  purchase  method  of
    accounting  and,  accordingly, the results of  operations  of  Spear
    have   been   included  in  the  Company's  consolidated   financial
    statements  since  the date of acquisition.   The  excess  of  cost,
    including  investment advisor and other directly  related  expenses,
    over  the  estimated  fair  market  value  of  tangible  net  assets
    acquired,  was  approximately $90 million, which is being  amortized
    on a straight-line basis over 20 years.


                                  7

<PAGE>

4.  Accounts  receivable  are  shown  net  of  allowances  for  doubtful
    accounts  of  $22.7  million (September  30,  1994),  $27.5  million
    (September 30, 1993) and $21.0 million (December 31, 1993).


5.  Inventories are comprised of the following:

<TABLE>
<CAPTION>

                                     Sept. 30,      Sept. 30,       Dec. 31,
(In thousands)                          1994           1993           1993
- --------------                       ---------      ---------      ---------
<S>                                  <C>            <C>            <C>
Raw materials and work in progress   $  71,017      $  63,513      $  50,927
Finished goods                         289,724        213,310        169,066
                                     ---------      ---------      ---------
                                     $ 360,741      $ 276,823      $ 219,993
                                     =========      =========      =========

</TABLE>

6.  Net cash flows from  operating activities include cash  payments for
    the following:

<TABLE>
<CAPTION>
                                            For the Nine Months Ended
                                           --------------------------
                                            Sept. 30,       Sept. 30,
(In thousands)                                1994            1993
- --------------                             -----------    -----------
<S>                                        <C>            <C>
Interest                                   $    32,427    $    45,694
Income taxes                                    36,995         28,078

</TABLE>


7.  As  discussed in Note 5 to the Consolidated Financial Statements  in
    the  Company's  1993 Annual Report to Shareholders, on  February  9,
    1994,  a notice of redemption was issued to holders of the Company's
    8%  Debentures.   During the first quarter of  1994,  the  remaining
    outstanding  8%  Debentures were converted by the holders  resulting
    in  the  issuance  of  an aggregate of 5,897,258  shares  of  common
    stock.


8.  As  discussed in Note 5 to the Consolidated Financial Statements  in
    the  Company's  1993  Annual  Report to Shareholders,  the  warrants
    assumed  by  the Company in connection with the Fisher-Price  merger
    permitted  holders,  upon  such a change of  control,  to  surrender
    their  warrants  for an amount in cash at any time during  the  six-
    month  period from the merger date.  During June 1994, a  holder  of
    288,653 warrants elected the cash option and received $4.9 million.


9.  In  the  current  quarter,  the Board  of  Directors  declared  cash
    dividends  of $0.06 per common share, compared to $0.05  per  common
    share  in  the third quarter of 1993.  Additionally, cash  dividends
    of  $1.333  per  Series  F  preference share  were  declared,  which
    includes participating common dividends of $0.06 per share.


10. Share  and  per  share data presented  in these financial statements
    reflect the  retroactive effects of the  Fisher-Price merger and the
    five-for-four stock split distributed in January 1994.


                                  8
<PAGE>

    Income  per common share is computed by dividing earnings  available
    to  common  shareholders by the average number of common and  common
    equivalent shares outstanding during each period.  Primary  weighted
    average  share  computations assume the exercise of  dilutive  stock
    options  and  warrants, reduced by the number of shares which  could
    be   repurchased  at  average  market  prices  with  proceeds   from
    exercise.   Primary  earnings represent  reported  net  income  less
    preference  stock dividend requirements, plus interest savings  from
    the  assumed retirement of debt upon exercise of dilutive  warrants.
    On  a  fully  diluted basis, weighted average shares are  determined
    assuming  conversion  of the 8% Debentures and Series  F  preference
    shares,  and  exercise of all dilutive stock options  and  warrants,
    net  of  assumed treasury share purchases at the higher  of  end-of-
    period  or  average market prices.  Fully diluted earnings represent
    reported  income as adjusted for the effects, net of tax,  resulting
    from  the  assumed  conversions of convertible  securities  and  the
    exercise of dilutive warrants.


11. The   Company  filed  a  shelf  registration  statement,  which  was
    declared  effective on September 1, 1994, for the issuance from time
    to time of  up to $250.0 million of debt securities.   On  September
    19,  1994,  the  Company  commenced  a  program  for  the  issuance,
    pursuant to  such  shelf registration, of  up  to  $250.0 million of
    Series  A Medium-Term Notes.  The notes are issuable in one or  more
    series  and  can  be denominated in U.S. dollars or other  specified
    currencies.   The  notes  will  bear interest  at  either  fixed  or
    variable  rates,  as  determined at the time of  issuance, and  have
    maturity dates of greater than nine months.

    As  of  October 17, 1994, the Company issued an aggregate  of  $30.0
    million  principal amount of Series A Medium-Term Notes maturing  on
    various dates in October 1999.  Interest is payable semiannually  at
    the rate of 8% per annum on the  fifteenth day of May  and November,
    beginning on November 15, 1994.  The net proceeds of these issuances
    were used to repay short-term borrowings.


                                  9
<PAGE>


                  MATTEL, INC. AND SUBSIDIARIES
             MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          RESULTS OF OPERATIONS AND FINANCIAL CONDITION
          ---------------------------------------------

Mattel,  Inc.  (the  "Company")  designs,  manufactures,  markets   and
distributes a broad variety of toy products on a worldwide basis.   The
Company's business is dependent in great part on its ability each  year
to  redesign,  restyle  and extend existing core products  and  product
lines  and to design and develop innovative new toys and product lines.
New  products have limited lives, ranging from one to three years,  and
generally must be updated and refreshed each year.

Core   brands  which  historically  have  provided  the  Company   with
relatively  stable  growth  include  BARBIE  dolls,  doll  clothes  and
accessories,  FISHER-PRICE toys and juvenile products,  Disney-licensed
toys,  die-cast  vehicles including HOT WHEELS, large dolls,  preschool
toys  including SEE 'N' SAY toys, and the UNO and SKIP-BO  card  games.
The  Company's acquisitions of Kransco and Spear in May and July  1994,
respectively,  have  provided  Mattel  with  additional  core  consumer
franchises  represented  by the POWER WHEELS line  of  battery-powered,
ride-on vehicles and the rights to the SCRABBLE game in certain markets
outside of the U.S. and Canada.


                      RESULTS OF OPERATIONS
                      ---------------------

The  Company's  business  is  seasonal,  and,  therefore,  results   of
operations  are comparable only with corresponding periods.   Following
is a percentage analysis of operating results:

<TABLE>
<CAPTION>
                                                  For the                   For the
                                             Three Months Ended        Nine Months Ended
                                          ------------------------  ------------------------
                                           Sept. 30,    Sept. 30,    Sept. 30,    Sept. 30,
                                             1994         1993         1994         1993
                                          -----------  -----------  -----------  -----------
<S>                                       <C>          <C>          <C>          <C>
Net Sales                                        100%         100%         100%         100%
                                          ===========  ===========  ===========  ===========

Gross Profit                                      51%          50%          50%          49%
Advertising and promotion expenses                16           16           15           15
Other selling and administrative expenses         14           14           18           19
                                          -----------  -----------  -----------  -----------
Operating Profit                                  21           20           17           15
Interest expense                                   1            2            2            2
                                          -----------  -----------  -----------  -----------
Income before income taxes and
  cumulative effect of changes in
  accounting principles                           20%          18%          15%          13%
                                          ===========  ===========  ===========  ===========
</TABLE>

Third Quarter
- -------------

Net  sales in the third quarter of 1994 increased $140.4 million or  16%
over the 1993 third quarter.  The current quarter's performance reflects
the  continuing strong demand for toys introduced in connection with the
release  of  "The Lion King" motion picture, as well as sales  of  POLLY
POCKET  toys, and NICKELODEON-licensed products.  Additional volume  was
added  by  sales of Kransco products, the most significant of which  was
POWER WHEELS, and Spear products.


                                  10
<PAGE>

Worldwide sales of core products represented 84% of the Company's  third
quarter  gross  revenues, compared to 88% in 1993.   This  decrease  was
primarily  the result of strong sales of the Company's non-core  product
lines  which  include  its  POLLY POCKET toys  and  NICKELODEON-licensed
products.   Sales to customers within the United States represented  61%
of  consolidated  revenues  in both the 1994 and  1993  third  quarters.
Sales to customers within the United States increased 15% over the  1993
third quarter, while sales internationally increased 16%.  At comparable
foreign  currency exchange rates, international sales  grew  11%,  which
reflects  a $16.4 million favorable effect of the weakening U.S.  dollar
relative to the year-ago quarter.

Gross  profit as a percentage of net sales increased to 51% as a  result
of  higher  sales  volumes  and lower direct product  costs  which  were
partially offset by increases in manufacturing and distribution overhead
expenses  and  royalty expenses related to sales of  licensed  products.
Advertising and promotion expenses increased $21.9 million in support of
the increased sales volume, but remained constant at 16% of net sales in
both  1994  and 1993.  As a percentage of net sales, other  selling  and
administrative expenses also remained at 14%.

Interest  expense  increased 8% compared to the third quarter  of  1993,
mainly  due  to  an  increase in short-term borrowing to  meet  seasonal
working  capital needs and to finance portions of the Kransco and  Spear
acquisitions.  This increase was partially offset by a reduction in long-
term interest expense following prepayment of Fisher-Price's 10.69% term
loan  and  conversions of 8% Debentures to common stock, both  of  which
were completed during the first quarter of 1994.


Nine Months
- -----------

Net  sales  increased  $224.1  million  or  11%  over  1993,  reflecting
continued  worldwide  demand for the Company's core products,  including
toys introduced in connection with the release of "The Lion King" motion
picture,  and sales of POWER WHEELS vehicles.  In addition to  increased
core  product sales, incremental volume was contributed by robust  sales
of POLLY POCKET toys.

Worldwide  core product sales accounted for 84% of total sales  compared
to  86%  in 1993.  Sales to customers within the United States increased
11%  and accounted for 61% of consolidated sales in both 1993 and  1994.
Sales  to  customers outside the United States increased  12%,  both  at
actual  and  comparable foreign currency exchange rates, which  reflects
the  $4.8 million favorable effect of the weakening U.S. dollar relative
to the year-ago period.

As  a percentage of net sales, gross profit increased to 50% as compared
to 49% in 1993.  Gross profit increased $129.9 million or 14% over 1993,
primarily  due  to increased sales volume and a favorable  product  mix.
Advertising  and  promotion  expenses, as a  percentage  of  net  sales,
remained  constant at 15%; however, spending increased $35.7 million  in
support  of  the growth in sales volume.  As a percentage of net  sales,
other selling and administrative expenses decreased one percentage point
to 18%, reflecting efficiencies realized from the integration of Fisher-
Price.


                                  11
<PAGE>

Interest  expense decreased $7.2 million or 16% from 1993  levels  as  a
result  of  the  prepayment  of  Fisher-Price's  10.69%  term  loan  and
conversions  of  8%  Debentures to common  stock,  partially  offset  by
increases   in   short-term   borrowing  to  finance   working   capital
requirements and portions of the Kransco and Spear acquisitions.

Results  of  operations  for 1993 reflect a $4.0  million  charge  which
represented   the  net  cumulative  effect  of  changes  in   accounting
principles adopted as of January 1, 1993; a $20.0 million charge, net of
related income tax effects of $11.6 million, arising in connection  with
the  adoption  of  Statement of Financial Accounting Standards  No.  106
which  was  partially offset by a $16.0 million credit  related  to  the
adoption of Statement No. 109.


                       FINANCIAL CONDITION
                       -------------------

The  Company's  continuing financial strength reflects  its  consistent
focus  on  asset management and advantageous utilization  of  financial
resources.  Cash as of September 30, 1994 was $29.7 million higher than
the  year-ago  quarter.  The $416.9 million decrease in  cash  balances
since  December 31, 1993 primarily reflects the acquisitions of Kransco
and  Spear,  the retirement of approximately $20 million  of  Kransco's
short-term  borrowing  which  had been  assumed  by  the  Company,  the
prepayment of Fisher-Price's 10.69% term loan, and reductions of  year-
end  accrued  liabilities,  including  approximately  $74  million   of
integration  and  restructuring  costs  relating  to  the  Fisher-Price
merger.

Accounts receivable increased $671.4 million since year end and  $157.2
million  over the year-ago quarter, reflecting increased sales  volumes
during  the  current  year  and  the  addition  of  Kransco  and  Spear
receivables  totaling  $88.4  million.   Inventory  balances  increased
$140.7  million since year end and $83.9 million over the 1993  quarter
end,  which includes a combined $38.6 million increase for Kransco  and
Spear  inventories acquired and the Company's production in support  of
future  sales  volumes,  partially offset by the  effect  of  inventory
control programs.

Other  noncurrent  assets increased $314.1 million  over  the  year-ago
quarter,  primarily as a result of goodwill arising in connection  with
the Kransco and Spear acquisitions, and an increase of $15.0 million in
deferred   tax  assets,  partially  reduced  by  the  amortization   of
intangible assets.

Short-term bank borrowing increased $376.2 million compared to the 1993
quarter  end  and $477.6 million since year end, in order to  fund  the
Company's  seasonal working capital requirements and finance a  portion
of  the  Kransco and Spear transactions.  Seasonal financing needs  for
the  next twelve months are expected to be satisfied through internally
generated  cash,  issuances of commercial paper, the Company's  various
short-term bank lines of credit and, from time to time, issuance of the
Company's Series A Medium-Term Notes.


                                  12
<PAGE>

Details of the Company's capitalization are as follows:

<TABLE>
<CAPTION>

(In millions)                Sept. 30, 1994  Sept. 30, 1993  Dec.  31, 1993
- -------------                ----------------------------------------------
<S>                          <C>             <C>             <C>
6-7/8% Senior notes          $   99.5    7%  $   99.4    7%  $   99.5    8%
6-3/4% Senior notes             100.0    7      100.0    7      100.0    8
8% Convertible subordinated
  debentures                        -    -       97.7    7       74.0    6
Fisher-Price term loan              -    -       98.7    7          -    -
Mortgage note                    45.0    3       45.0    4       45.0    4
Economic development bonds        9.7    1          -    -          -    -
Term loans                        4.3    -       17.3    1        9.6    1
                            -----------------------------------------------
Total long-term debt            258.5   18      458.1   33      328.1   27
Other long-term liabilities      88.1    6       62.0    5       70.8    6
Shareholders' equity          1,130.0   76      858.5   62      817.8   67
                             ----------------------------------------------
                             $1,476.6  100%  $1,378.6  100%  $1,216.7  100%
                             ==============================================
</TABLE>

In connection  with the Kransco acquisition, the Company  assumed  debt
secured by a manufacturing facility in Ft. Wayne, Indiana.  Interest on
the  debt,  consisting of $10.0 million outstanding principal amount of
County of Allen Variable Rate Demand Economic Development Revenue Bonds,
is charged at rates reset monthly (3.85% in September 1994).  Principal
payments are  $300,000  annually, commencing  in  1994  and  continuing
through 2018.

Total long-term debt decreased as a percentage of total  capitalization
compared to  the year-ago quarter, primarily due to prepayment  of  the
Fisher-Price term loan and conversions of the 8% Debentures into shares
of the  Company's common stock.  Shareholders' equity increased  $312.2
million since December 31, 1993 and $271.5 million over the 1993  third
quarter principally  as a result of the Company's profitable  operating
results, favorable currency translation impact, conversions of  the  8%
Debentures and exercises of employee stock options, partially offset by
treasury   share  purchases  and  dividends   declared  to  common  and
preference shareholders.


                               13
<PAGE>


                        PART II -- OTHER INFORMATION
                        ----------------------------

Item 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------

         (a) Exhibits
             --------

              2.1    Agreement and Plan of Merger, dated as of August 19, 1993,
                     by and among the Company, MAT Acquisition, Inc. and
                     Fisher-Price, Inc. (incorporated by reference to Exhibit
                     2.1 to the Company's Registration Statement on Form S-4,
                     Registration Statement No. 33-50749)

              2.2    Amended and Restated Asset Purchase Agreement, dated as
                     of March 26, 1994 and amended and restated as of May 15,
                     1994, by and between Kransco and Mattel, Inc.
                     (incorporated by reference to Exhibit 2.1 to the
                     Company's Current Report on Form 8-K dated May 31, 1994)

             11.0    Computation of Income Per Common and Common Equivalent
                     Share

             27.0    Financial Data Schedule


         (b) Reports on Form 8-K
             -------------------

             Mattel, Inc. filed the following Current Reports on Form 8-K
             during the quarterly period ended September 30, 1994:

                                                               Financial
             Form      Date of Report     Items Reported    Statements Filed
             -----    ----------------    --------------    ----------------
              8-K     July  21, 1994           5, 7               None
              8-K     July  22, 1994           5, 7               None
              8-K     July  29, 1994            5                 None
              8-K     Sept. 19, 1994            7                 None


                                 14
<PAGE>



                              SIGNATURES
                              ----------

Pursuant to  the requirements of the Securities  Exchange Act of 1934 as
amended, the registrant has duly caused this  report to be signed on its
behalf by the undersigned thereunto duly authorized.




                                                MATTEL, INC.
                                                ------------
                                                Registrant



Date:  As of October 26, 1994                   By: /s/ Michael G. McCafferty
       ----------------------                       -------------------------
                                                    Michael G. McCafferty
                                                    Executive Vice President
                                                    and Chief Financial Officer


                               15
<PAGE>


<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 1 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     For the                   For the
                                                                Three Months Ended        Nine Months Ended
                                                              ----------------------    ----------------------
                                                              Sept. 30,    Sept. 30,    Sept. 30,    Sept. 30,
PRIMARY                                                         1994         1993         1994         1993
- -------                                                       ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Income before cumulative effect of changes in
  accounting principles                                       $ 131,820    $ 104,656    $ 212,971    $ 163,906

Add:  Interest savings, net of tax, applicable
      to assumed exercise of Fisher-Price warrants                    -          160            -          481
Less: Dividends on convertible preference stock                  (1,152)      (1,224)      (3,598)      (3,671)
                                                              ---------    ---------    ---------    ---------
Income, before cumulative effect of changes in
  accounting principles, applicable to common shares            130,668      103,592      209,373      160,716

Cumulative effect of changes in accounting principles                 -            -            -       (4,022)
                                                              ---------    ---------    ---------    ---------
Net income applicable to common shares                        $ 130,668    $ 103,592    $ 209,373    $ 156,694
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
- ------------------------------------------------------

Weighted average common shares outstanding                      178,503      167,530      176,007      167,757
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      1,524        1,835        2,142        1,793
      Fisher-Price warrants                                         573        1,076          681        1,076
      Restricted stock                                              144          168          103          267
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             180,744      170,609      178,933      170,893
                                                              =========    =========    =========    =========

Income Per Common Share:
- ------------------------

Income per share before cumulative effect of changes in
  accounting principles                                       $    0.72    $    0.61    $    1.17    $    0.94
Cumulative effect of changes in accounting principles                 -            -            -        (0.02)
                                                              ---------    ---------    ---------    ---------
Net income per common share                                   $    0.72    $    0.61    $    1.17    $    0.92
                                                              =========    =========    =========    =========

</TABLE>
<PAGE>

<TABLE>

                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 2 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     For the                   For the
                                                              Three Months Ended (a)    Nine Months Ended (a)
                                                              ----------------------    ----------------------
                                                              Sept. 30,    Sept. 30,    Sept. 30,    Sept. 30,
FULLY DILUTED                                                    1994         1993         1994         1993
- -------------                                                 ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Income before cumulative effect of changes in
  accounting principles                                       $ 131,820    $ 104,656    $ 212,971    $ 163,906

Add:  Interest savings, net of tax, applicable to:
        Assumed conversion of 8% convertible debentures               -        1,336          628        4,005
        Assumed exercise of Fisher-Price warrants                     -          160            -          481
Less: Impact of required ESOP dividends or
       contributions upon conversion                             (1,152)      (1,224)      (3,598)      (3,671)
                                                              ---------    ---------    ---------    ---------
Income, before cumulative effect of changes in
  accounting principles, applicable to common shares            130,668      104,928      210,001      164,721

Cumulative effect of changes in accounting principles                 -            -            -       (4,022)
                                                              ---------    ---------    ---------    ---------
Net income applicable to common shares                        $ 130,668    $ 104,928    $ 210,001    $ 160,699
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
- ------------------------------------------------------

Weighted average common shares outstanding                      178,503      167,530      176,007      167,757
Weighted average common equivalent shares arising from:
      Assumed conversion of 8% convertible debentures                 -        7,793        1,385        7,793
      Assumed conversion of convertible preference stock          1,564        1,620        1,601        1,620
      Dilutive stock options                                      1,524        2,101        2,390        2,348
      Fisher-Price warrants                                         573        1,076          697        1,076
      Restricted stock                                              148          216          148          375
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             182,312      180,336      182,228      180,969
                                                              =========    =========    =========    =========

Income Per Common Share:
- ------------------------

Income per share before cumulative effect of changes in
  accounting principles                                       $    0.72    $    0.58    $    1.15    $    0.91
Cumulative effect of changes in accounting principles                 -            -            -        (0.02)
                                                              ---------    ---------    ---------    ---------
Net income per common share                                   $    0.72    $    0.58    $    1.15    $    0.89
                                                              =========    =========    =========    =========

</TABLE>
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE PERIOD
         ENDED SEPTEMBER 30, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                 9-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               SEP-30-1994
<CASH>                                          86,225
<SECURITIES>                                    20,417
<RECEIVABLES>                                1,274,429
<ALLOWANCES>                                  (22,691)
<INVENTORY>                                    360,741
<CURRENT-ASSETS>                             1,878,356
<PP&E>                                         644,927
<DEPRECIATION>                               (246,037)
<TOTAL-ASSETS>                               2,785,630
<CURRENT-LIABILITIES>                        1,308,990
<BONDS>                                        258,539
<COMMON>                                       178,611
                                0
                                          9
<OTHER-SE>                                     951,374
<TOTAL-LIABILITY-AND-EQUITY>                 2,785,630
<SALES>                                      2,174,616
<TOTAL-REVENUES>                             2,174,616
<CGS>                                        1,093,047
<TOTAL-COSTS>                                1,093,047
<OTHER-EXPENSES>                               713,511
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              37,887
<INCOME-PRETAX>                                330,171
<INCOME-TAX>                                   117,200
<INCOME-CONTINUING>                            212,971
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   212,971
<EPS-PRIMARY>                                     1.17
<EPS-DILUTED>                                     1.15

        

</TABLE>


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