MATTEL INC /DE/
8-K, 1994-04-15
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D. C. 20549


                                  FORM 8-K


               Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


Date of Report:          April 14, 1994



                                MATTEL, INC.
                                ------------
           (Exact name of registrant as specified in its charter)


         Delaware                  001-05647                        95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction      (Commission                 (I.R.S. Employer
 of incorporation)                  File No.)              Identification No.)




333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


Registrant's telephone number, including area code              (310) 524-2000
                                                  ----------------------------

                                   N/A
- ------------------------------------------------------------------------------
       (Former name or former address, if changed since last report)

<PAGE>

                Information to be included in the Report
                ----------------------------------------

Item 5.         Other Events
- -------         ------------

                Mattel, Inc. hereby incorporates by reference herein its
                Management Incentive Plan and Long-Term Incentive Plan, each
                effective January 1, 1993, copies of which are included as
                Exhibits 99.1 and 99.2 attached hereto.

Item 7.         Financial Statements and Exhibits
- -------         ---------------------------------

        (a)     Financial statements of businesses acquired:   None

        (b)     Pro forma financial information:   None

        (c)     Exhibits:

                99.1    Mattel, Inc. Management Incentive Plan

                99.2    Mattel, Inc. Long-Term Incentive Plan


<PAGE>

                               SIGNATURES
                               ----------

        Pursuant to the requirements of the Securities Exchange Act of 1934,
        the registrant has duly caused this report to be signed on its behalf
        by the undersigned hereunto duly authorized.


                                              MATTEL, INC.
                                              Registrant

                                              By: /s/ Robert Normile
                                                  --------------------------
                                                  Robert Normile
                                                  Assistant General Counsel
        Date: As of April 14, 1994                and Assistant Secretary
              --------------------

<PAGE>


                MATTEL MANAGEMENT INCENTIVE PLAN
                --------------------------------

                           ARTICLE I
                           ---------

           ESTABLISHMENT, PURPOSE, AND EFFECTIVE DATE
           ------------------------------------------

     This  Management Incentive Plan is established  by  Mattel,
Inc. for the purpose of focusing management on growth in earnings
and  asset  management and linking compensation to  the  business
performance of Mattel, Inc.  The Plan is effective as of  January
1, 1993.

                           ARTICLE II
                           ----------

                          DEFINITIONS
                          -----------

     2.1   Code.  "Code" shall mean the Internal Revenue Code  of
1986 and the regulations promulgated thereunder.

     2.2   Committee.   "Committee"  shall  mean  the  Committee
described in Section 5.1 below.

     2.3   Company.  "Company" shall mean Mattel, Inc.  and  its
participating subsidiaries.

     2.4   Covered Employee.

           (a)  "Covered Employee" means any individual who is, on
     the last day of the Company's taxable year:

                    (i)  The Chief Executive Officer; or

                    (ii) Among  the  four  highest  compensated
          individuals (other than the Chief Executive Officer).

           (b)  The  determination as to  which  individuals  are
     Covered Employees is determined in accordance with the rules
     of  the  Securities and Exchange Commission, except that  an
     individual will not be a Covered Employee unless he  or  she
     is  employed  by the Company on the last day of its  taxable
     year.

     2.5   Outside Director.

           (a)  Whether a  director is an "Outside Director," will
     be determined under Code Section 162(m).  An individual will
     constitute an "Outside Director" only if he or she:


                               1
<PAGE>

                    (i)   Is  not  a  current  employee  of  the
          Company;

                    (ii) Is not a former employee of the Company
          who  receives  compensation for prior  services  (other
          than benefits under a tax-qualified retirement plan);

                    (iii) Has not been an officer of the Company;
          and

                    (iv) Does not receive any remuneration  from
          the  Company,  either directly or  indirectly,  in  any
          capacity  other than as a director.  Remuneration  will
          be  considered to be paid to a director if amounts  are
          paid to an entity:

                              (A)   In which the director  holds
               more than 50% of the ownership interest;

                              (B)  Which employs the director; or

                              (C)  Of which the director holds at
               least  5%  but not more than 50% of the  ownership
               interests.

                    (b)  Payments will not be taken into account
          for  purposes  of  Clauses (B)  and  (C)  of  Paragraph
          (a)(iv)  above if the total amounts paid by the Company
          during the preceding year did not exceed the lesser  of
          $60,000 or 5% of the recipient's income.

                    (c)   For  purposes  of  this  Section  2.5,
          "Company"  shall  include  the  other  members  of  the
          affiliated group of corporations, within the meaning of
          Code Section 1504.

     2.6   Participant.  "Participant" shall mean an employee  of
the  Company  (or  of  a subsidiary) that has  been  selected  to
participate in the Plan.

     2.7   Plan.  "Plan" shall mean the Mattel, Inc.  Management
Incentive Plan.

                          ARTICLE III
                          -----------

                    ELIGIBILITY AND BENEFITS
                    ------------------------

     3.1   Separate Standards.

           (a)   The  Committee  may elect to establish  separate
     standards   for  purposes  of  determining  eligibility   to
     participate  and  benefits for each year.   These  standards
     shall be set forth in minutes of the Committee.


                               2
<PAGE>

           (b)   These standards shall be drafted and implemented
     in a manner consistent with Code Section 162(m).

     3.2   No Discretion.

           (a)   The  Committee has the discretion to modify  the
     Plan  to  take  into  account the effect  of  unforeseen  or
     extraordinary events or accounting changes.

           (b)   Notwithstanding the provisions of Paragraph (a),
     the  Committee shall not have any discretion to increase the
     benefits  payable  to  any  Participant  who  is  a  Covered
     Employee, to the extent precluded by Code Section 162(m).

     3.3   Shareholder  Approval.   Notwithstanding  the  above,
effective for payments that are deductible in years beginning on
or after January 1, 1994, no payments to Covered Employees may be
made under the Plan unless and until:

           (a)   The shareholders of the Company approve the Plan
     in a separate vote, with affirmative votes being cast by the
     majority of the voting shares.

                    (i)   For this purpose, abstentions are  not
          counted unless applicable law provides otherwise.

                    (ii)  Shareholder approval must be  obtained
          every five (5) years.

           (b)   The  Committee  certifies in  writing  that  the
     performance  goals  and  any  other  material   terms   were
     satisfied.  This requirement may be satisfied by means of  a
     certificate in approved minutes of the Committee.

                           ARTICLE IV
                           ----------

                      PAYMENT OF BENEFITS
                      -------------------

     4.1   Designation of Beneficiary.  In the event of the death
of  a  Participant  prior to the date on which the  Participant's
benefit  is  paid,  the benefit (if any) shall  be  paid  to  the
Participant's surviving spouse.  If the Participant does not have
a  surviving spouse, the benefit (if any) will be paid to his  or
her estate.

     4.2   Payees  under  Legal Disability.   If  the  Committee
reasonably believes that any payee is legally incapable of giving
a valid receipt and discharge for any payment due him or her, the
Committee  may have the payment (if any) made to the  person  (or
persons or institution) whom it reasonably believes is caring for
or  supporting such payee.  Any such payment shall be  a  payment
for the benefit of the payee and shall be a complete discharge of
any liability under the Plan to the payee.


                               3
<PAGE>

     4.3   Payment of Benefits.  All payments under the Plan shall
be  delivered  in  person or mailed to the last  address  of  the
Participant (or, in the case of the death of the Participant  (if
applicable),  to  that  of  his or her surviving  spouse).   Each
Participant  shall  be responsible for furnishing  the  Committee
with his or her current address.

     4.4   Entitlement to Benefits.   Nothing contained in this
Article IV shall give a Participant greater rights to benefits
than under the provisions of the benefit formulae contained in the
minutes of the Committee.  Specifically, if the formula provides
that a Participant's benefit is forfeited upon termination of
employment (whether by reason of death, disability, or otherwise),
no benefits will become payable by reason of the operation of this
Article IV.

                           ARTICLE V
                           ---------

                      PLAN ADMINISTRATION
                      -------------------

     5.1   Committee.  Authority to administer the Plan shall  be
vested  in  the Compensation/Options Committee of  the  Board  of
Directors  of Mattel, Inc. ("Committee").  Only Outside Directors
may  be members of the Committee, and the Committee must have  at
least two members.

     5.2   Administrative Powers.  The Committee shall have  all
powers  necessary  to administer the Plan.  In  addition  to  any
powers and authority conferred on the Committee elsewhere in  the
Plan or by law, the Committee shall have the following powers and
authority:

           (a)  To designate agents to carry out responsibilities
     relating to the Plan;

           (b)  To administer, interpret, and answer all questions
     which may arise under this Plan.  The determinations by  the
     Committee  will be binding upon all parties, to the  maximum
     extent permitted by law;

           (c)  To establish rules and procedures for the conduct
     of its business and for the administration of the Plan; and

           (d)   To perform or cause to be performed such further
     acts  as  it  may  deem  necessary  or  appropriate  in  the
     administration of the Plan.

     5.3   Indemnification.

           (a)   To  the  maximum extent permitted  by  law,  the
     Company shall indemnify each member of the Committee and  of
     the  Board  of  Directors  of the Company  against  expenses
     (including   any  amount  paid  in  settlement)   reasonably
     incurred by him or her in connection with any claims against
     him or her by reason of the performance of his or her duties
     under  the  Plan.  This  indemnity  shall  not apply  if the
     individual:

                    (i)   Acted fraudulently or in bad faith  in
          the performance of his or her duties; or

                    (ii) Fails to assist the Company in defending
          against the claim.


                               4
<PAGE>

           (b)  The Company shall have the right to select counsel
     and to control the prosecution or defense of the suit.

           (c)  The Company shall not be required to indemnify any
     person  for  any amount incurred through settlement  of  any
     action  unless  the  Company  consents  in  writing  to  the
     settlement.

                           ARTICLE VI
                           ----------

                     MISCELLANEOUS MATTERS
                     ---------------------

     6.1   Amendment and Termination.  The Company  expects  the
Plan  to be permanent, but since future conditions affecting  the
Company  cannot be anticipated or foreseen, the Company  reserves
the right to amend, modify, or terminate the Plan at any time  by
action of its Board of Directors.

     6.2   Benefits Not Alienable.  Benefits under the Plan  may
not   be   assigned   or   alienated,  whether   voluntarily   or
involuntarily.

     6.3   No Enlargement of Employee Rights.  Nothing contained
in the Plan shall be deemed to give a participant the right to be
retained  in the employ of the Company or to interfere  with  the
right of the Company to discharge any Participant at any time.

     6.4  Governing Law.  All legal questions pertaining to  the
Plan shall be determined in accordance with the laws of the State
of Delaware.

      IN WITNESS WHEREOF, Mattel, Inc. has caused this instrument
to be executed.


                              MATTEL, INC.



                              By:
                                    ---------------------------

                              Its:
                                    ---------------------------

                              Date:
                                    ---------------------, 1994


                               5
<PAGE>


                MATTEL LONG-TERM INCENTIVE PLAN
                -------------------------------

                           ARTICLE I
                           ---------

           ESTABLISHMENT, PURPOSE, AND EFFECTIVE DATE
           ------------------------------------------

     This Long-Term Incentive Plan is established by Mattel, Inc.
for  the purpose of providing long-term incentive rewards for key
executives  who  are in a position to increase shareholder  value
and  to  build the net worth of the Company.  To assist  in  this
goal, the Plan helps to focus those executives upon the Company's
financial  objectives  of profitability,  asset  management,  and
revenue  growth.  The effective date of this Plan is  January  1,
1993.

                           ARTICLE II
                           ----------

                          DEFINITIONS
                          -----------

     2.1   Code.  "Code" shall mean the Internal Revenue Code  of
1986 and the regulations promulgated thereunder.

     2.2   Committee.   "Committee"  shall  mean  the  Committee
described in Section 5.1 below.

     2.3   Company.  "Company" shall mean Mattel, Inc. and any of
its subsidiaries whose employees participate in the Plan.

     2.4   Covered Employee.

           (a)  "Covered Employee" means any individual who is, on
     the last day of the Company's taxable year:

                    (i)  The Chief Executive Officer; or

                    (ii)  Among  the  four  highest  compensated
          individuals (other than the Chief Executive Officer).

           (b)   The  determination as to which  individuals  are
     Covered Employees is determined in accordance with the rules
     of  the  Securities and Exchange Commission, except that  an
     individual will not be a Covered Employee unless he  or  she
     is  employed  by the Company on the last day of its  taxable
     year.

     2.5   Outside Director.

           (a)  Whether a director is an "Outside Director," will
     be determined under Code Section 162(m).  An individual will
     constitute an "Outside Director" only if he or she:


                               1
<PAGE>

                    (i)   Is  not  a  current  employee  of  the
          Company;

                    (ii) Is not a former employee of the Company
          who  receives  compensation for prior  services  (other
          than benefits under a tax-qualified retirement plan);

                    (iii) Has not been an officer of the Company;
          and

                    (iv) Does not receive any remuneration  from
          the  Company,  either directly or  indirectly,  in  any
          capacity  other than as a director.  Remuneration  will
          be  considered to be paid to a director if amounts  are
          paid to an entity:

                              (A)   In which the director  holds
               more than 50% of the ownership interest;

                              (B)  Which employs the director; or

                              (C)  Of which the director holds at
               least  5%  but not more than 50% of the  ownership
               interests.

                    (b)  Payments will not be taken into account
          for  purposes  of  Clauses (B)  and  (C)  of  Paragraph
          (a)(iv)  above if the total amounts paid by the Company
          during the preceding year did not exceed the lesser  of
          $60,000 or 5% of the recipient's income.

                    (c)   For  purposes  of  this  Section  2.5,
          "Company"  shall  include  the  other  members  of  the
          affiliated group of corporations, within the meaning of
          Code Section 1504.

     2.6   Participant.  "Participant" shall mean an employee  of
the  Company  (or  of  a subsidiary) that has  been  selected  to
participate in the Plan.

     2.7   Plan.  "Plan" shall mean the Mattel,  Inc.  Long-Term
Incentive Plan.

                          ARTICLE III
                          -----------

                     ELIGIBILITY AND BENEFITS
                     ------------------------

     3.1   Separate Standards.

           (a)   The  Committee  may elect to establish  separate
     standards   for  purposes  of  determining  eligibility   to
     participate  and  benefits for each year.   These  standards
     shall be set forth in minutes of the Committee.


                               2
<PAGE>

           (b)   These standards shall be drafted and implemented
     in a manner consistent with Code Section 162(m).

     3.2   No Discretion.

           (a)   The  Committee has the discretion to modify  the
     Plan  to  take  into  account the effect  of  unforeseen  or
     extraordinary events or accounting changes.

           (b)   Notwithstanding the provisions of Paragraph (a),
     the  Committee shall not have any discretion to increase the
     benefits  payable  to  any  Participant  who  is  a  Covered
     Employee, to the extent precluded by Code Section 162(m).

     3.3   Shareholder  Approval.   Notwithstanding  the  above,
effective for payments that are deductible in years beginning on
or after January 1, 1994, no payments to Covered Employees may be
made under the Plan unless and until:

           (a)   The shareholders of the Company approve the Plan
     in a separate vote, with affirmative votes being cast by the
     majority of the voting shares; and

                    (i)   For this purpose, abstentions are  not
          counted unless applicable law provides otherwise.

                    (ii)  Shareholder approval must be  obtained
          every five (5) years.

           (b)   The  Committee  certifies in  writing  that  the
     performance  goals  and  any  other  material   terms   were
     satisfied.  This requirement may be satisfied by means of  a
     certificate in approved minutes of the Committee.

                           ARTICLE IV
                           ----------

                      PAYMENT OF BENEFITS
                      -------------------

     4.1   Designation of Beneficiary.  In the event of the death
of  a  Participant  prior to the date on which the  Participant's
benefit  is  paid,  the benefit (if any) shall  be  paid  to  the
Participant's surviving spouse.  If the Participant does not have
a  surviving spouse, the benefit (if any) will be paid to his  or
her estate.

     4.2   Payees  under  Legal Disability.   If  the  Committee
reasonably believes that any payee is legally incapable of giving
a valid receipt and discharge for any payment due him or her, the
Committee may have the payment made to the person (or persons  or
institution)  whom  it  reasonably  believes  is  caring  for  or
supporting  such payee.  Any such payment shall be a payment  for
the benefit of the payee and shall be a complete discharge of any
liability under the Plan to the payee.

     4.3   Payment of Benefits.   All  payments  under  the  Plan
shall be delivered in person or mailed to the last address of the
Participant (or, in the case of the death of the Participant  (if
applicable),  to  that  of  his or her surviving  spouse).   Each
Participant  shall  be responsible for furnishing  the  Committee
with his or her current address.


                               3
<PAGE>

                           ARTICLE V
                           ---------

                      PLAN ADMINISTRATION
                      -------------------

     5.1   Committee.  Authority to administer the Plan shall  be
vested  in  the Compensation/Options Committee of  the  Board  of
Directors  of Mattel, Inc. ("Committee").  Only Outside Directors
may  be members of the Committee, and the Committee must have  at
least two members.

     5.2   Administrative Powers.  The Committee shall have  all
powers  necessary  to administer the Plan.  In  addition  to  any
powers and authority conferred on the Committee elsewhere in  the
Plan or by law, the Committee shall have the following powers and
authority:

           (a)  To designate agents to carry out responsibilities
     relating to the Plan;

           (b)  To administer, interpret, and answer all questions
     which may arise under this Plan.  The determinations by  the
     Committee  will be binding upon all parties, to the  maximum
     extent permitted by law;

           (c)  To establish rules and procedures for the conduct
     of its business and for the administration of the Plan; and

           (d)   To perform or cause to be performed such further
     acts  as  it  may  deem  necessary  or  appropriate  in  the
     administration of the Plan.

     5.3   Indemnification.

           (a)   To  the  maximum extent permitted  by  law,  the
     Company shall indemnify each member of the Committee and  of
     the  Board  of  Directors  of the Company  against  expenses
     (including   any  amount  paid  in  settlement)   reasonably
     incurred by him or her in connection with any claims against
     him or her by reason of the performance of his or her duties
     under  the  Plan.   This indemnity shall not  apply  if  the
     individual:

                    (i)   Acted fraudulently or in bad faith  in
          the performance of his or her duties; or

                    (ii) Fails to assist the Company in defending
          against the claim.

           (b)  The Company shall have the right to select counsel
     and to control the prosecution or defense of the suit.


                               4
<PAGE>

           (c)  The Company shall not be required to indemnify any
     person  for  any amount incurred through settlement  of  any
     action  unless  the  Company  consents  in  writing  to  the
     settlement.

                           ARTICLE VI
                           ----------

                     MISCELLANEOUS MATTERS
                     ---------------------

     6.1   Amendment and Termination.  The Company  expects  the
Plan  to be permanent, but since future conditions affecting  the
Company  cannot be anticipated or foreseen, the Company  reserves
the right to amend, modify, or terminate the Plan at any time  by
action of its Board of Directors.

     6.2   Benefits Not Alienable.  Benefits under the Plan  may
not   be   assigned   or   alienated,  whether   voluntarily   or
involuntarily.

     6.3   No Enlargement of Employee Rights.  Nothing contained
in the Plan shall be deemed to give a participant the right to be
retained  in the employ of the Company or to interfere  with  the
right of the Company to discharge any Participant at any time.

     6.4   Governing Law.  All legal questions pertaining to  the
Plan shall be determined in accordance with the laws of the State
of Delaware.

     IN WITNESS WHEREOF, Mattel, Inc. has caused this instrument
to be executed.


                              MATTEL, INC.



                              By:
                                    ------------------------------

                              Its:
                                    ------------------------------

                              Date:
                                    ------------------------, 1994


                               5



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