MATTEL INC /DE/
11-K, 1994-06-28
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D. C. 20549





                                 FORM 11-K



(Mark One)

[X]      Annual report pursuant to section 15(d) of the Securities
         Exchange Act of 1934 [Fee Required] for the fiscal year ended
         December 31, 1993.

[_]      Transition report pursuant to section 15(d) of the Securities
         Exchange Act of 1934 [No Fee Required] for the transition period
         from _________ to _________.



Commission File Number  001-10783
- - ---------------------------------



A.       Full title of the plan and the address of the plan, if different
         from that of the issuer named below:


             FISHER-PRICE PROFIT SHARING AND RETIREMENT SAVINGS PLAN
                                636 GIRARD AVENUE
                           EAST AURORA, NEW YORK 14052



B.       Name of issuer of the securities held pursuant to the plan and
         the address of its principal executive office:


                               MATTEL, INC.
                        333 CONTINENTAL BOULEVARD
                    EL SEGUNDO, CALIFORNIA  90245-5012

<PAGE>

[Coopers & Lybrand letterhead]


                 REPORT OF INDEPENDENT ACCOUNTANTS
                 ---------------------------------



To the Participants and Plan Administrator of the
  Fisher-Price Profit Sharing and Retirement Savings Plan


We   have  audited  the  accompanying  statements  of  net  assets
available for plan benefits of the Fisher-Price Profit Sharing and
Retirement Savings Plan as of December 31, 1993 and 1992, and  the
related  statements  of changes in net assets available  for  plan
benefits for the years then ended.  These financial statements are
the  responsibility of the Plan administrator.  Our responsibility
is  to  express an opinion on these financial statements based  on
our audits.

We  conducted  our  audits in accordance with  generally  accepted
auditing  standards.  Those standards require  that  we  plan  and
perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement.  An  audit
includes  examining,  on  a test basis,  evidence  supporting  the
amounts  and  disclosures in the financial statements.   An  audit
also  includes  assessing  the  accounting  principles  used   and
significant  estimates made by management, as well  as  evaluating
the overall financial statement presentation.  We believe that our
audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present
fairly,  in  all material respects, the net assets  available  for
plan  benefits  of the Fisher-Price Profit Sharing and  Retirement
Savings Plan as of December 31, 1993 and 1992, and the changes  in
its  net  assets  available for plan benefits for the  years  then
ended,   in   conformity   with  generally   accepted   accounting
principles.

Our audits were performed for the purpose of forming an opinion on
the basic financial statements taken as a whole.  The supplemental
schedules  of assets held for investment purposes at December  31,
1993,  and  reportable transactions for the year  then  ended  are
presented  for the purpose of additional analysis and  are  not  a
required   part  of  the  basic  financial  statements   but   are
supplementary  information required by the Department  of  Labor's
Rules  and  Regulations  for Reporting and  Disclosure  under  the
Employee  Retirement  Income  Security  Act  of  1974.   The  Fund
Information in the statements of net assets available for benefits
and the statements of changes in net assets available for benefits
is  presented for purposes of additional analysis rather  than  to
present the net assets available for plan benefits and changes  in
net  assets  available  for  plan  benefits  of  each  fund.   The
supplemental schedules and Fund Information have been subjected to
the  auditing  procedures  applied in  the  audits  of  the  basic
financial  statements and, in our opinion, are fairly  stated,  in
all   material  respects,  in  relation  to  the  basic  financial
statements taken as a whole.



/s/ Coopers & Lybrand
- - ---------------------

Rochester, New York
April 22, 1994


                               1
<PAGE>
                               FISHER-PRICE

                PROFIT SHARING AND RETIREMENT SAVINGS PLAN

           STATEMENTS OF NET ASSETS AVAILABLE FOR PLAN BENEFITS

                        DECEMBER 31, 1993 AND 1992
                        --------------------------
                        (In thousands of dollars)

<TABLE>
<CAPTION>
                                                          1993        1992
                                                        ---------   ---------
<S>                                                     <C>         <C>
Employee loans receivable                               $   1,898   $   1,545
                                                        ---------   ---------
Investments held in Guaranteed Interest Rate Fund by:
  Metropolitan Life Insurance Company -
    9.51% interest                                         18,313      17,385
  Fidelity Investments Managed Income Portfolio II         17,613           -
  Continental Assurance Company -
    9.6% interest                                               -      17,716
  Vision Group of Funds, Inc. Treasury Money
    Market Fund                                                 -         824
                                                        ---------   ---------
      Total in guaranteed funds                            35,926      35,925

Investment in Diversified Fund held in trust by
  Manufacturers and Traders Trust Company, at
    current value (cost of $29,082 in 1993;
    $22,290 in 1992)                                       31,232      24,224

Investment in Quaker Stock Fund held in trust by
  Manufacturers and Traders Trust Company, at
    current value (cost of $573 in 1993;
    $1,536 in 1992)                                           921       2,259

Investment in Mattel (Fisher-Price in 1992) Stock
  Fund held in trust by Manufacturers and Traders
    Trust Company, at current value (cost of $5,363
    in 1993; $4,375 in 1992)                               13,570       7,532

Investment in Fisher Price Stock Sharing Trust
  held in trust by Northern Trust Company, at
    current value (cost of $2,425 in 1992)                      -       4,887
                                                        ---------   ---------
      Total investments                                    81,649      74,827
                                                        ---------   ---------
Net assets available for Plan benefits                  $  83,547   $  76,372
                                                        =========   =========

<FN>
   The accompanying notes are an integral part of the financial statements.
</FN>

                                     2
</TABLE>
<PAGE>

<TABLE>
<CAPTION>

                                                   FISHER-PRICE

                                    PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                          STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS

                                       FOR THE YEAR ENDED DECEMBER 31, 1993
                                       ------------------------------------
                                            (In thousands of dollars)




                                                  Guaranteed      Quaker                                 Fisher-Price
                                   Diversified     Interest       Stock        Mattel       Employee     Stock Sharing
                                       Fund       Rate Fund        Fund      Stock Fund       Loans         Trust         Total
                                   -----------   -----------   -----------   -----------   -----------   ------------  -----------
<S>                                <C>           <C>           <C>           <C>           <C>           <C>           <C>
Net assets available for Plan
  benefits at beginning of year    $    24,224   $    35,925   $     2,259   $     7,532   $     1,545   $      4,887  $    76,372
                                   -----------   -----------   -----------   -----------   -----------   ------------  -----------
Additions:
  Investment income:
    Interest                               244         2,491             -            24             -              -        2,759
    Dividends                              571           482            52            54             -             19        1,178
  Realized gain:
    Proceeds                            87,665             -         1,826         4,205             -              -       93,696
    Cost                               (84,644)            -        (1,241)       (1,960)            -              -      (87,845)
                                   -----------   -----------   -----------   -----------   -----------   ------------  -----------
      Subtotal realized gain             3,021             -           585         2,245             -              -        5,851

  Unrealized gain (loss) on
    investments                            217             -          (375)        3,460             -           (831)       2,471
  Loan principal repayments                482           365             -           164        (1,011)             -            -
  Other                                      -             -             -             -             -             16           16
                                   -----------   -----------   -----------   -----------   -----------   ------------  -----------
                                         4,535         3,338           262         5,947        (1,011)          (796)      12,275
                                   -----------   -----------   -----------   -----------   -----------   ------------  -----------
Deductions:
  Cash payment from the Trust to
    participants resulting from:
      Hardship withdrawals                  25            25             -            33             -              -           83
      Termination of employment            687           463           244           312             -              -        1,706
      Retirement                           637         2,400            58           113             -              -        3,208
      Loan withdrawals                     453           486            31           394        (1,364)             -            -
  Distribution of stock
    certificates to participants
    upon withdrawal from the
    Plan                                     -             -             -             -             -            103          103
                                  ------------   -----------   -----------   -----------    ----------   ------------  -----------
                                         1,802         3,374           333           852        (1,364)           103        5,100
                                  ------------   -----------   -----------   -----------    ----------   ------------  -----------
Transfers between funds                  4,275            37        (1,267)          943             -         (3,988)           -
                                  ------------   -----------   -----------   -----------    ----------   ------------  -----------
Net assets available for Plan
  benefits at end of year         $     31,232   $    35,926   $       921   $    13,570    $    1,898   $          -  $    83,547
                                  ============   ===========   ===========   ===========    ==========   ============  ===========

<FN>

                          The accompanying notes are an integral part of the financial statements.

</FN>
</TABLE>
                                                               3
<PAGE>

<TABLE>
<CAPTION>

                                                   FISHER-PRICE

                                    PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                          STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS

                                       FOR THE YEAR ENDED DECEMBER 31, 1992
                                       ------------------------------------
                                            (In thousands of dollars)




                                                  Guaranteed      Quaker                                 Fisher-Price
                                   Diversified     Interest       Stock      Fisher-Price   Employee     Stock Sharing
                                       Fund       Rate Fund        Fund       Stock Fund      Loans         Trust         Total
                                   -----------   -----------   -----------   ------------  -----------   ------------  -----------
<S>                                <C>           <C>           <C>           <C>           <C>           <C>           <C>
Net assets available for Plan
  benefits at beginning of year    $    25,268   $    34,510   $     3,050   $      3,923  $     1,390   $      3,581  $    71,722
                                   -----------   -----------   -----------   ------------  -----------   ------------  -----------
Additions:
  Investment income:
    Interest                               213         3,209             -             18            -              -        3,440
    Dividends                              576             -            69             30            -             20          695
  Realized gain:
    Proceeds                            82,684             -           538          1,900            -              -       85,122
    Cost                               (79,604)            -          (435)        (1,880)           -              -      (81,919)
                                   -----------   -----------   -----------   ------------  -----------   ------------  -----------
      Subtotal realized gain             3,080             -           103             20            -              -        3,203

  Unrealized gain (loss) on
    investments                         (2,013)            -          (528)         2,196            -          1,712        1,367
  Loan principal repayments                427           364             -            117         (908)             -            -
  Other                                      -           (16)            1             15            -              -            -
                                   -----------   -----------   -----------   ------------  -----------   ------------  -----------
                                         2,283         3,557          (355)         2,396         (908)         1,732        8,705
                                   -----------   -----------   -----------   ------------  -----------   ------------  -----------
Deductions:
  Cash payment from the Trust to
    participants resulting from:
      Hardship withdrawals                  61           161             -              2            -              -          224
      Termination of employment            457           719            87            106            -              -        1,369
      Retirement                           354         1,559            43             80            -              5        2,041
      Loan withdrawals                     488           497            43             35       (1,063)             -            -
  Distribution of stock
    certificates to participants
    upon withdrawal from the
    plan                                     -             -             -              -            -            421          421
                                  ------------   -----------   -----------   ------------   ----------   ------------  -----------
                                         1,360         2,936           173            223       (1,063)           426        4,055
                                  ------------   -----------   -----------   ------------   ----------   ------------  -----------
Transfers between funds                 (1,967)          794          (263)         1,436            -              -            -
                                  ------------   -----------   -----------   ------------   ----------   ------------  -----------
Net assets available for Plan
  benefits at end of year         $     24,224   $    35,925   $     2,259   $      7,532   $    1,545   $      4,887  $    76,372
                                  ============   ===========   ===========   ============   ==========   ============  ===========

<FN>

                          The accompanying notes are an integral part of the financial statements.

</FN>
</TABLE>
                                                               4
<PAGE>

                        FISHER-PRICE, INC.

            PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                   NOTES TO FINANCIAL STATEMENTS

                         DECEMBER 31, 1993





1 - DESCRIPTION OF THE PLAN
    -----------------------

    The  following  brief  description of the  Fisher-Price  Profit
    Sharing and Retirement Savings Plan (the Plan) is provided  for
    general  information purposes only.  Participants should  refer
    to the Plan document for more complete information.

    The  Plan is noncontributory and was funded entirely by Fisher-
    Price,   Inc  ("Fisher-Price"  or  the  "Company").   Effective
    November 30, 1993,  Fisher-Price, Inc. merged with Mattel, Inc.
    and  became  a wholly-owned  subsidiary  of Mattel, Inc.  As  a
    result of the merger, each Fisher-Price, Inc. common share  was
    exchanged  for  1.275 shares of Mattel, Inc. common  stock  and
    the  Fisher-Price  Stock  Fund became the  Mattel  Stock  Fund.
    There  was  no  effect on Plan provisions as a result  of  this
    transaction.

    In  1991, Fisher-Price, Inc. was spun off from The Quaker  Oats
    Company  and the Plan was restated, with an effective  date  of
    January 1, 1989.  The restatement was necessary to reflect  the
    independent   status   of  Fisher-Price  and   to   incorporate
    additional  changes that were required as a result of  the  Tax
    Reform   Act   of  1986  (TRA  `86).   The  discontinuance   of
    contributions to the Plan and the establishment of  a  separate
    trust,  hereinafter  referred  to  as  the  Fisher-Price  Stock
    Sharing  Trust,  to  hold assets transferred  from  the  Quaker
    Stock  Sharing  Trust  are among the more  substantive  changes
    reflected in the 1989 restatement of the Plan.  Effective  June
    30,  1993  all  the Fisher-Price, Inc. common  shares  (assets)
    held  by  the Trust were transferred to the Fisher-Price  Stock
    Fund.

    Set  forth below is the number of the Plan participants in 1993
    who  invested  their  contributions in each  of  the  described
    funds.   At  December 31, 1993, there were  a  total  of  2,834
    participating employees, some of whom  have investments in more
    than one fund.

       Diversified Fund                             1,257
       Guaranteed Interest Rate Fund                1,444
       Quaker Stock Fund                              153
       Mattel Stock Fund                            2,078

    Investment Programs
    -------------------

    a) "Diversified Fund", which shall be invested by  the  Trustee
       primarily in common stock or other types and kinds of  stock
       or  securities which are convertible into common stocks  and
       other  securities  or property including  bonds,  notes  and
       debentures,  the income from which may be fixed or  limited,
       or in separate accounts under a group annuity contract.

    A  summary of the investments held in the Diversified  Fund  at
    December 31, 1993 and 1992 are as follows:

                                            1993           1992
                                        ------------   ------------
      Common Stock                      $ 25,831,000   $ 18,162,000
      Preferred Stock                              -      1,175,000
      U.S. Government & Agency Issues              -      3,426,000
      Cash and Short-Term Investments      5,401,000      1,461,000
                                        ------------   ------------
                                        $ 31,232,000   $ 24,224,000
                                        ============   ============

    Included  in common stock are 16,800 shares of Mattel,  Inc.
    common  stock with a market value of approximately  $464,000
    at December 31, 1993.


                               5
<PAGE>


    b) "Guaranteed Interest Rate Fund", which shall be invested  by
       the  Trustee  in  investment contracts issued  by  insurance
       companies  and  other  financial  institutions  providing  a
       guaranteed rate of return.

    c) "Quaker  Stock Fund", which shall be invested by the Trustee
       in the common stock of The Quaker Oats Company.

    d) "Mattel Stock Fund", which shall be  invested by the Trustee
       in the common stock of Mattel, Inc.

    Each  participant's account is adjusted monthly  based  upon  a
    valuation   by   the   Trustee   of   the   investment   funds.
    Participants  may  receive payment  of  their  account  in  the
    following circumstances:

    Hardship Withdrawals
    --------------------

    Upon  application  of  any participant,  the  Company,  at  its
    discretion, may permit the participant to withdraw all  of  the
    value in his or her account less earnings (interest, dividends,
    gains,  etc.) after January 1, 1989, or a portion  thereof  for
    the purpose of:

    a) Alleviating  extraordinary financial hardship  arising  from
       the  sickness  or  disability  of  the  participant  or  his
       or her spouse, children, or other dependents; or

    b) Purchasing real property which is to serve as the  principal
       residence of the participant; or

    c) Financing the cost of education beyond the secondary  school
       level for the participant or a family member; or

    d) Avoiding  eviction/foreclosure  on  property  which  is  the
       principal residence of the participant.

    Termination of Employment
    -------------------------

    In  the  event  of  resignation or discharge  prior  to  normal
    retirement  date, a participant has a nonforfeitable  right  to
    the  value  of  their  account.  The Plan shall  determine  the
    form, time and manner of payment.


                               6
<PAGE>

    Retirement
    ----------

    Normal  retirement is at age 65.  Participants  may  remain  in
    the  Plan beyond age 65 upon the joint consent of the Plan  and
    the  participant.  The Plan shall determine the form, time  and
    manner  of payment of benefits, which may be either a lump  sum
    or in periodic payments from the trust assets.

    Disability
    ----------

    In  the  event  of  permanent disability prior  to  the  normal
    retirement  date, the participant will be eligible  for  normal
    retirement benefit payments.

    Plan Termination
    ----------------

    In  the  event  of  termination of the Plan,  all  participants
    shall  have  a  fully vested and nonforfeitable  right  to  the
    amount  credited  to  their  accounts  at  the  date  of   such
    termination.

    Loans
    -----

    Participants  of  the Plan may borrow against their  investment
    fund  account  balances.  In general,  the  maximum  amount  of
    individual  borrowings  is  50%  of  the  total  value  of  the
    account,  but  not  more than $50,000.   Loans  are  repaid  in
    installments  over  a  period of one to  four  years,  but  not
    beyond  early or normal retirement.  Interest paid to the  Plan
    on  loans to participants is credited to the borrower's account
    in  the investment fund to which repayments are allocated.   At
    December  31,  1993,  there were 470  participants  with  loans
    outstanding from the loan fund.


2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
    ------------------------------------------

    Basis of Accounting
    -------------------

    The  financial statements are prepared using the accrual  basis
    of  accounting, except that security transactions are  recorded
    on  a  settlement date basis by the Trustee and  earnings  from
    interest  and  dividends  on certain investments  are  recorded
    when  received.   The  effect  of  these  departures  from  the
    accrual basis of accounting was not significant in 1993 or 1992.


                               7
<PAGE>

    Investments
    -----------

    Investments  are reflected at current market value measured  by
    quoted  market  prices in an active market or as determined  in
    good  faith by the  Trustee.  Investments  held by Metropolitan
    Life  Insurance  Company,  Fidelity  Investment  Managed Income
    Portfolio II and Continental  Assurance Company are recorded at
    contract   value.   Contract   value   is    equal   to   total
    contributions to the fund, plus  interest earned, less  benefit
    payments, withdrawals and  fees.   Net realized gain or loss on
    the  disposition  of  investments  and  investment  income  are
    determined  by  the   Trustee.  The unrealized appreciation and
    depreciation  of  investments  is determined  from  information
    provided  by  the Trustee.   Net unrealized appreciation at the
    end of  1993, 1992, and  1991  was  approximately  $10,705,000,
    $8,276,000, and  $7,142,000,  respectively.  In 1993  and 1992,
    distributions    of    Fisher-Price   stock   certificates   to
    participants  upon   withdrawal   from    the   Plan   included
    approximately $42,000 and $233,000 of  unrealized appreciation,
    respectively.


3 - TRUSTEE SERVICES RENDERED TO THE PLAN
    -------------------------------------

    Under  the  Trust  Agreement, Manufacturers and  Traders  Trust
    Company  was   appointed  Trustee  of  the  Plan  assets.   All
    trustee fees and administrative costs are paid by the Company.


4 - FEDERAL INCOME TAXES
    --------------------

    The  Company  has  received  a determination  letter  from  the
    Internal  Revenue  Service (IRS), stating  that  the  Plan,  as
    restated  and amended through May 1991, constituted a qualified
    plan under Section 401(a) of the Internal Revenue Code and  the
    trust is exempt from income taxes under Section 501(a).

    As  long as the Plan is qualified, a participating employee (or
    their designated beneficiary of legal representative) will  not
    be  subject  to federal income taxes on dividends, interest  or
    profits  from  the sale of securities received by  the  Trustee
    until cash benefits are distributed to the participant.


                               8
<PAGE>

<TABLE>
<CAPTION>

                                  FISHER-PRICE

                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

         ITEM 27(a) - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES

                                DECEMBER 31, 1993


       Guaranteed Interest Rate Fund - Assets Held at December 31, 1993
       ----------------------------------------------------------------


Par Value/                                                               Market
  Shares                   Description                    Cost           Value
- - ----------    --------------------------------------   -----------    -----------
<S>           <C>                                      <C>            <C>
18,312,983    Metropolitan Life Insurance Company -
                9.51% interest, maturity 7/1/94        $18,312,983    $18,312,983

17,613,403    Fidelity Investments Managed Income
                Portfolio II                            17,613,403     17,613,403
                                                       -----------    -----------
                  Total assets held for investment -
                    Guaranteed Interest Rate Fund      $35,926,386    $35,926,386
                                                       ===========    ===========

<FN>
 *  Refers to item number in Form 5500 (Annual Return/Report of
    Employee Benefit Plan) for the year ended December 31, 1993,
    which material is incorporated therein by reference.
</FN>
</TABLE>


                                       9
<PAGE>

<TABLE>
<CAPTION>

                                  FISHER-PRICE

                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

         ITEM 27(a) - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES

                                DECEMBER 31, 1993


              Diversified Fund - Assets Held at December 31, 1993
              ---------------------------------------------------


Par Value/                                                               Market
  Shares                 Description                      Cost           Value
- - ----------    --------------------------------------   -----------    -----------
<S>           <C>                                      <C>            <C>
              Cash                                     $   257,815    $   257,815
              ----

              Short-Term Investments
              ----------------------

 2,153,538    Vision Group of Funds, Inc.
               Treasury Money Market Fund                2,153,538      2,153,538


              Commercial Paper/Repo Agreements
              --------------------------------

 1,500,000    Amoco Corp. Discount Commercial
               Paper 11/18/93, 3.21%, 01/07/94           1,493,312      1,493,312

 1,500,000    Shell Oil Inc. Discount Commerical
               Paper 12/29/93, 3.1%, 01/24/94            1,496,642      1,496,642
                                                       -----------    -----------
                 Total Commerical Paper/
                   Repo Agreements                       2,989,954      2,989,954
                                                       -----------    -----------


              Common Stock
              ------------

    23,200    American Express Co. COM                     615,848        716,300
     6,000    American International Group Inc. COM        482,931        526,500
     5,800    Atlantic Richfield Co. COM                   657,104        610,450
    16,600    Banc One Corp. COM                           661,351        649,475
     9,400    Burlington Northern Inc. COM                 425,701        544,025
    14,100    Caremark International Inc. COM              236,810        278,475
     8,000    Caterpillar Inc. COM                         648,643        712,000
    13,900    Chrysler Corp. COM                           542,916        740,175
    21,400    Citicorp COM                                 573,636        789,125
     2,200    Deere & Co. COM                              153,875        162,800
    13,300    Walt Disney Co. COM                          497,798        566,912
    28,600    Federated Dept. Stores Inc. New COM          589,731        593,450
    19,400    GTE Corp. COM                                623,578        679,000
    13,800    General Motors Corp. CL H                    433,684        538,200
    10,700    ITT Corp. COM                                798,994        976,375
     9,100    Intel Corp. COM                              454,419        564,200

</TABLE>
                                       10
<PAGE>

<TABLE>
<CAPTION>

                                  FISHER-PRICE

                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

         ITEM 27(a) - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES

                                DECEMBER 31, 1993


              Diversified Fund - Assets Held at December 31, 1993
              ---------------------------------------------------


Par Value/                                                               Market
  Shares                   Description                    Cost           Value
- - ----------    --------------------------------------   -----------    -----------
<S>           <C>                                      <C>            <C>
              Common Stock - (continued)
              ------------

    16,800    Mattel, Inc. COM                             423,749        464,100
    15,800    McCaw Cellular Communications CL A           831,635        797,900
     5,200    McDonnell Douglas Corp. COM                  519,088        556,400
    15,600    Nationsbank Corp. COM                        705,094        764,400
    19,900    Pacific Telesis Group COM                  1,008,232      1,079,575
    19,700    Pepsico Inc. COM                             743,170        805,237
    15,400    Phillip Morris Cos. Inc. COM                 733,788        856,625
    19,000    Primerica Corp. New COM                      785,009        738,625
    15,500    Sears Roebuck & Co. COM                      659,260        819,562
    16,400    TJX Companies COM                            478,698        477,650
    14,300    Tenneco Inc. COM                             704,396        753,040
     9,700    Texas Instruments Inc. COM                   721,548        615,950
    12,700    Times Warner Inc. COM                        317,081        561,975
    18,400    Times Mirror Co. COM                         597,648        614,100
     7,100    USX - U S Steel Group COM                    277,392        307,075
    26,500    Unocal Corp. COM                             708,656        738,687
    22,500    WMX Technologies Inc. COM                    615,168        593,437
    16,700    Wal Mart Stores Inc. COM                     424,304        417,500
    12,600    Warner Lambert Co. COM                       840,968        850,000
    14,200    Weyerhaeuser Co. COM                         567,977        633,675
                                                       -----------    -----------
                 Total Common Stock                     21,059,890     23,092,975
                                                       -----------    -----------

              Foreign Stock
              -------------

    46,800    Canadian Pac Ltd. COM                        741,665        760,500
    14,000    News Ltd Adr New                             656,556        738,500
    30,400    Philips Electronics N.V. COM                 617,905        627,000
    21,200    Smithkline Beecham PLC ADR                   604,570        611,668
                                                       -----------    -----------
                 Total Foreign Stock                     2,620,696      2,737,668
                                                       -----------    -----------
                  Total assets held for investment -
                    Diversified Fund                   $29,081,893    $31,231,950
                                                       ===========    ===========


<FN>
 *  Refers to item number in Form 5500 (Annual Return/Report of
    Employee Benefit Plan) for the year ended December 31, 1993,
    which material is incorporated therein by reference.
</FN>
</TABLE>


                                       11
<PAGE>

<TABLE>
<CAPTION>

                                  FISHER-PRICE

                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

         ITEM 27(a) - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES

                                DECEMBER 31, 1993


              Quaker Stock Fund - Assets Held at December 31, 1993
              ----------------------------------------------------


Par Value/                                                               Market
  Shares                   Description                    Cost           Value
- - ----------    --------------------------------------   -----------    -----------
<S>           <C>                                      <C>            <C>
              Cash                                     $        85    $        85
              ----

              Short-Term Investments
              ----------------------

       765    Vision Group of Funds, Inc.
               Treasury Money Market Fund                      765            765


              Common Stock
              ------------

    12,965    Quaker Oats Co. COM                          572,575        920,515
                                                       -----------    -----------
                  Total assets held for investment -
                    Quaker Stock Fund                  $   573,425    $   921,365
                                                       ===========    ===========


<FN>
 *  Refers to item number in Form 5500 (Annual Return/Report of
    Employee Benefit Plan) for the year ended December 31, 1993,
    which material is incorporated therein by reference.
</FN>
</TABLE>


                                       12
<PAGE>

<TABLE>
<CAPTION>

                                  FISHER-PRICE

                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

         ITEM 27(a) - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES

                                DECEMBER 31, 1993


              Mattel Stock Fund - Assets Held at December 31, 1993
              ----------------------------------------------------


Par Value/                                                               Market
  Shares                   Description                    Cost           Value
- - ----------    --------------------------------------   -----------    -----------
<S>           <C>                                      <C>            <C>
              Cash                                     $     1,490    $     1,490
              ----

              Short-Term Investments
              ----------------------

     2,138    Vision Group of Funds, Inc.
               Treasury Money Market Fund                    2,138          2,138


              Common Stock
              ------------

   491,073    Mattel Inc. COM                            5,359,019     13,565,892
                                                       -----------    -----------
                  Total assets held for investment -
                    Mattel Stock Fund                  $ 5,362,647    $13,569,520
                                                       ===========    ===========


<FN>
 *  Refers to item number in Form 5500 (Annual Return/Report of
    Employee Benefit Plan) for the year ended December 31, 1993,
    which material is incorporated therein by reference.
</FN>
</TABLE>


                                       13
<PAGE>

<TABLE>
<CAPTION>
                                   FISHER-PRICE

                    PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                 ITEM 27(d) - SCHEDULE OF REPORTABLE TRANSACTIONS

                                DECEMBER 31, 1993





                            Purchase        Selling         Cost of       Net Gain
                              Price          Price           Asset        or Loss
                          ------------    ------------   ------------   ------------
<S>                       <C>             <C>            <C>            <C>

Vision Group of Funds
  Treasury Money Market
  Fund                    $ 38,306,806                   $ 38,306,806              -

Vision Group of Funds
  Treasury Money Market
  Fund                                    $ 37,767,590   $ 37,767,590              -

Continental Assurance Co.
  Guaranteed Investment
  Contract                                $ 18,536,529   $ 18,536,529              -

Fidelity Investments
  Managed Income
  Portfolio II            $ 19,137,011                   $ 19,137,011              -

Fisher-Price, Inc.
  Common Stock                            $  2,084,521   $    907,296   $  1,177,225

Mattel, Inc.
  Common Stock                            $  2,120,479   $  1,052,740   $  1,067,739



<FN>
 *  Refers to item number in Form 5500 (Annual Return/Report of
    Employee Benefit Plan) for the year ended December 31, 1993,
    which material is incorporated therein by reference.
</FN>
</TABLE>


                                       14
<PAGE>

                        POWER OF ATTORNEY
                        -----------------


          We,  the  undersigned directors of Fisher-Price,  Inc.,
the  Plan  Administrator for the Fisher-Price Profit Sharing  and
Retirement  Savings  Plan,  do hereby  severally  constitute  and
appoint  John  L. Vogelstein, N. Ned Mansour and Robert  Normile,
and each of them, our true and lawful attorneys and agents, to do
any  and  all  acts  and things in our name  and  behalf  in  our
capacities as directors and officers and to execute any  and  all
instruments  for us and in our names in the capacities  indicated
below, which said attorneys and agents, or any of them, may  deem
necessary  or  advisable to enable said Plan to comply  with  the
Securities  Exchange  Act  of 1934, as amended,  and  any  rules,
regulations  and  requirements of  the  Securities  and  Exchange
Commission, in connection with this Annual Report on  Form  11-K,
including   specifically,  but  without  limitation,  power   and
authority  to  sign  for us or any of us, in  our  names  in  the
capacities indicated below, any and all amendments hereto; and we
do  each  hereby ratify and confirm all that said  attorneys  and
agents or any one of them, shall do or cause to be done by virtue
hereof.

          Pursuant to the requirements of the Securities Exchange
Act  of  1934, the trustees (or other persons who administer  the
employee benefit plan) have duly caused this annual report to  be
signed on its behalf by the undersigned hereunto duly authorized.



                           Fisher-Price Profit Sharing and
                           -------------------------------
                            Retirement Savings Plan
                            -----------------------
                                 (Name of Plan)


                           Fisher-Price, Inc., Plan
                           Administrator


                           /s/ John W. Amerman
                           -------------------------------
                           John W. Amerman, Director


                           /s/ James A. Eskridge
Date: June 28, 1994        -------------------------------
      -------------        James A. Eskridge, Director

<PAGE>


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