MATTEL INC /DE/
10-Q, 1994-05-03
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                           SECURITIES AND EXCHANGE COMMISSION
                               Washington, D. C. 20549


                                       FORM 10-Q


                 [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934


                      For the quarterly period ended March 31, 1994
                                                     --------------

                                           OR

                 [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934



                          Commission file number   001-05647
                          ----------------------------------


                                     MATTEL, INC.
                                     ------------
                  (Exact name of registrant as specified in its charter)



         DELAWARE                                                   95-1567322
- - ------------------------------------------------------------------------------
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                            Identification No.)


333 Continental Boulevard, El Segundo, California                   90245-5012
- - ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number, including area code)            (310) 524-2000
                                                                --------------

(Former name, former address and former fiscal year,                      None
  if changed since last report)                                 --------------


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


Yes [X]   No [_]


Number of shares outstanding of registrant's common stock as of April 25, 1994:
                Common Stock - $1 par value -- 177,028,149 shares

<PAGE>
<TABLE>
                                PART I -- FINANCIAL INFORMATION
                                -------------------------------

                                 MATTEL, INC. AND SUBSIDIARIES
                                  CONSOLIDATED BALANCE SHEETS

<CAPTION>
                                                 March 31,      March 31,        Dec. 31,
(In thousands)                                     1994           1993             1993
- - --------------                                  -----------    -----------     -----------

ASSETS
<S>                                             <C>            <C>              <C>
Current Assets:
  Cash                                          $   183,541    $   147,141     $   506,113
  Marketable securities                              18,452         15,950          17,468
  Accounts receivable, net                          607,448        586,477         580,313
  Inventories                                       244,864        262,562         219,993
  Prepaid expenses and other current assets         145,223        136,911         146,863
                                                -----------    -----------     -----------
    Total current assets                          1,199,528      1,149,041       1,470,750
                                                -----------    -----------     -----------
Property, Plant and Equipment:
  Land                                               15,636         10,547          15,664
  Buildings                                         149,761        144,442         146,622
  Machinery and equipment                           252,206        244,643         240,449
  Capitalized leases                                 38,290         38,209          38,209
  Leasehold improvements                             41,733         41,594          41,948
                                                -----------    -----------     -----------
                                                    497,626        479,435         482,892

  Less:  Accumulated depreciation                   242,839        223,469         229,130
                                                -----------    -----------     -----------
                                                    254,787        255,966         253,762

  Tools, dies and molds, net                         78,798         68,711          73,115
                                                -----------    -----------     -----------
  Property, plant and equipment, net                333,585        324,677         326,877
                                                -----------    -----------     -----------
  Other Noncurrent Assets:
    Intangible assets, net                          135,401        148,773         139,277
    Sundry assets                                    62,780         51,058          63,173
                                                -----------    -----------     -----------
                                                $ 1,731,294    $ 1,673,549     $ 2,000,077
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>
                                            2

<PAGE>

<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                               CONSOLIDATED BALANCE SHEETS (Continued)

<CAPTION>
                                                 March 31,       March 31,       Dec.31,
(In thousands)                                     1994            1993           1993
- - --------------                                  -----------    -----------     -----------

LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                             <C>           <C>                <C>
Current Liabilities:
  Notes payable to banks                        $         -   $     72,426     $         -
  Current portion of long-term liabilities            4,041          8,897         104,862
  Accounts payable                                  122,008        122,065         175,424
  Accrued liabilities                               264,694        246,833         397,800
  Income taxes payable                               93,158         40,500         105,243
                                                -----------    -----------     -----------
    Total current liabilities                       483,901        490,721         783,329
                                                -----------    -----------     -----------
Long-Term Liabilities:
  6-7/8% Senior notes due 1997                       99,503         99,374          99,470
  6-3/4% Senior notes due 2000                      100,000              -         100,000
  8% Convertible subordinated debentures                  -         97,598          73,953
  Mortgage note                                      45,000         45,000          45,000
  Term loans                                          6,805        123,910           9,689
  Other                                              75,635         58,618          70,827
                                                -----------    -----------     -----------
    Total long-term liabilities                     326,943        424,500         398,939
                                                -----------    -----------     -----------
Shareholders' Equity:
  Preferred and preference stock                          9              9              9
  Common stock $1 par value, 300,000
    shares authorized; 178,367 shares,
    171,732 shares and 172,470 shares
    issued, respectively (a)                        178,367        137,386         172,470
  Additional paid-in capital                        289,917        259,713         226,528
  Treasury stock at cost; 1,378 shares,
    3,156 shares and 2,601 shares,
    respectively (a)                                (29,108)       (50,773)        (47,350)
  Retained earnings (b)                             544,212        455,571         532,003
  ESOP note receivable                               (2,270)        (7,190)         (3,500)
  Deferred compensation                             (13,675)        (5,235)        (13,003)
  Currency translation adjustments (b)              (47,002)       (31,153)        (49,348)
                                                -----------    -----------     -----------
    Total shareholders' equity                      920,450        758,328         817,809
                                                -----------    -----------     -----------
                                                $ 1,731,294    $ 1,673,549     $ 2,000,077
                                                ===========    ===========     ===========

<FN>
(a) Share data for March 1993 have been restated for the effects of the Fisher-Price merger
    and a five-for-four stock split declared in November 1993.

(b) Since December 26, 1987.

See accompanying notes to consolidated financial information.
</TABLE>

                                           3
<PAGE>

<TABLE>
                              MATTEL, INC. AND SUBSIDIARIES
                            CONSOLIDATED RESULTS OF OPERATIONS

<CAPTION>
                                                    Three Months Ended
                                                  ----------------------
                                                   March 31,   March 31,
(In thousands, except per share amounts)             1994        1993
- - ----------------------------------------          ----------  ----------
<S>                                               <C>         <C>
Net sales                                         $  487,271  $  477,184
   Cost of sales                                     249,167     250,481
                                                  ----------  ----------
Gross profit                                         238,104     226,703

Advertising and promotion expenses                    71,630      68,489
Other selling and administrative expenses            116,797     117,430
Interest expense                                       8,123      13,209
Other expense, net                                     3,285         560
                                                  ----------  ----------
Income before income taxes and cumulative
  effect of changes in accounting principles          38,269      27,015
Provision for income taxes                            14,200       8,535
                                                  ----------  ----------
Income before cumulative effect of changes in
  accounting principles                               24,069      18,480
Cumulative effect of changes in accounting
  principles                                               -      (4,022)
                                                  ----------  ----------
Net income                                            24,069      14,458
Preferred and preference stock dividend
 requirements                                          1,223       1,224
                                                  ----------  ----------
Net income applicable to common shares            $   22,846  $   13,234
                                                  ==========  ==========

Income Per Common And Common Equivalent Share:
- - ----------------------------------------------

   Income before cumulative effect of changes in
    accounting principles                         $     0.13  $     0.10
   Cumulative effect of changes in accounting
    principles                                             -       (0.02)
                                                  ----------  ----------
   Net income per share                           $     0.13  $     0.08
                                                  ==========  ==========
   Average number of common and common
    equivalent shares                                175,037     170,178
                                                  ==========  ==========

Dividends declared per common share               $     0.06  $     0.04
                                                  ==========  ==========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            4
<PAGE>


<TABLE>
                                        MATTEL, INC. AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS

<CAPTION>
                                                                             Three Months Ended
                                                                          -----------------------
                                                                           March 31,    March 31,
(In thousands)                                                               1994         1993
- - --------------                                                            ----------   ----------
<S>                                                                       <C>          <C>
Cash Flows From Operating Activities:
- - -------------------------------------
  Net income                                                              $   24,069   $   14,458
    Adjustments to reconcile net income to net cash flows
    from operating activities:
     Depreciation and amortization                                            23,538       20,365
     Cumulative effect of changes in accounting principles, net of tax             -        4,022
     Provision for lease termination, net                                          -      (40,320)
     (Increase) in marketable securities                                        (984)      (1,836)
     (Increase) in receivables                                               (22,841)     (49,413)
     (Increase) in inventories                                               (23,075)     (23,394)
     Decrease in prepaid and other current assets                              1,727        3,222
     (Decrease) in payables, accrued liabilities and income taxes payable   (181,788)     (95,573)
     Other, net                                                                2,651         (853)
                                                                          ----------   ----------
  Net cash flows from operating activities                                  (176,703)    (169,322)
                                                                          ----------   ----------
Cash Flows From Investing Activities:
- - -------------------------------------
  Purchases of tools, dies and molds                                         (16,803)     (13,980)
  Purchases of other property, plant and equipment                           (11,308)      (8,590)
  Sales of other property, plant and equipment                                   903        3,693
  Other, net                                                                     347         (121)
                                                                          ----------   ----------
  Net cash flows from investing activities                                   (26,861)     (18,998)
                                                                          ----------   ----------
Cash Flows From Financing Activities:
- - -------------------------------------
  Notes payable to banks, net                                                   (136)      57,753
  Redemption of Fisher-Price debt                                           (120,629)           -
  Long-term foreign borrowing                                                 (2,590)     (18,193)
  Collection of ESOP note receivable                                           1,230        1,230
  Payment of ESOP notes payable                                               (1,230)      (1,230)
  Tax benefit of employee stock options                                       12,283          893
  Exercise of stock options                                                   21,555        1,863
  Purchase of treasury stock                                                 (21,671)     (11,099)
  Dividends paid on common stock                                              (8,134)      (6,267)
  Dividends paid on preference stock                                          (1,223)      (1,224)
  Other, net                                                                     (59)        (336)
                                                                          ----------   ----------
  Net cash flows from financing activities                                  (120,604)      23,390

Effect of Exchange Rate Changes on Cash                                        1,596       (1,622)
                                                                          ----------   ----------
(Decrease) in Cash                                                          (322,572)    (166,552)
Cash at Beginning of Period                                                  506,113      313,693
                                                                          ----------   ----------
Cash at End of Period                                                     $  183,541   $  147,141
                                                                          ==========   ==========
<FN>
See accompanying notes to consolidated financial information.
</TABLE>

                                            5

<PAGE>


                  MATTEL, INC. AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL INFORMATION
           -------------------------------------------


1. The  accompanying unaudited consolidated financial  statements
   and  related disclosures have been prepared in accordance with
   generally   accepted  accounting  principles   applicable   to
   interim  financial  information and with the  instructions  to
   Form  10-Q  and Rule 10-01 of Regulation S-X.  In the  opinion
   of  management,  all adjustments considered  necessary  for  a
   fair  presentation  of  the Company's financial  position  and
   interim results as of and for the periods presented have  been
   included.    Because  the  Company's  business  is   seasonal,
   results for interim periods are not necessarily indicative  of
   those which may be expected for a full year.

   On  November  30,  1993,  the Company  completed  its  merger,
   accounted  for  as a pooling of interests, with  Fisher-Price,
   Inc.   Accordingly, all financial information as  of  and  for
   the period ended March 31, 1993 includes Fisher-Price.

   The  financial information included herein should be  read  in
   conjunction   with   the   Company's  consolidated   financial
   statements  and  related notes in its 1993  Annual  Report  to
   Shareholders.


2. Accounts  receivable are shown net of allowances for  doubtful
   accounts  of  $22.2  million (March 31, 1994),  $26.4  million
   (March 31, 1993) and $21.0 million (December 31, 1993).


3. Inventories are comprised of the following:

<TABLE>
<CAPTION>

                                     March 31,      March 31,       Dec. 31,
(In thousands)                          1994           1993          1993
- - --------------                       ---------      ---------      ---------
<S>                                  <C>            <C>            <C>
Raw materials and work in progress   $  51,914      $  63,546      $  50,927
Finished goods                         192,950        199,016        169,066
                                     ---------      ---------      ---------
                                     $ 244,864      $ 262,562      $ 219,993
                                     =========      =========      =========


4. Net cash flows from operating activities include cash payments
   for the following:


</TABLE>
<TABLE>
<CAPTION>
                                               Three Months Ended
                                           --------------------------
                                            March 31,       March 31,
(In thousands)                                1994            1993
- - --------------                             -----------    -----------
<S>                                        <C>            <C>
Interest                                   $     8,381    $    18,748
Income taxes                                    19,480         12,788

</TABLE>

                               6
<PAGE>

5. As   discussed  in  Note  5  to  the  Consolidated   Financial
   Statements   in   the   Company's  1993   Annual   Report   to
   Shareholders, on February 9, 1994, a notice of redemption  was
   issued  to  holders of the 8% Debentures.   During  the  first
   quarter  of  1994, the remaining outstanding  debentures  were
   converted  by  the  holders  resulting  in  the  issuance   of
   5,897,258 common shares.

6. In  the current quarter, the Board of Directors declared  cash
   dividends  of  $0.06 per common share, compared to  $0.04  per
   common  share  in  the  first quarter of 1993.   Additionally,
   cash  dividends  of $1.4154 per convertible  preference  share
   were  declared, which includes participating common  dividends
   of $0.06 per share.

7. Share   and  per  share  data  presented  in  these  financial
   statements  reflect  the retroactive effects  of  the  Fisher-
   Price merger and the five-for-four stock split distributed  in
   January 1994.

   Income  per  common  share is computed  by  dividing  earnings
   available  to  common shareholders by the  average  number  of
   common  and  common equivalent shares outstanding during  each
   period.   Weighted  average  share  computations  assume   the
   exercise  of dilutive stock options and warrants,  reduced  by
   the  number  of shares which could be repurchased  at  average
   market prices with proceeds from exercise.

8. In  March  1994,  the  Company entered into  an  agreement  to
   purchase  substantially all of the business assets of Kransco,
   a   privately-held  San  Francisco-based   toy   maker.    The
   transaction  is  subject  to  certain  conditions,   including
   obtaining  regulatory  approval.  The Company  anticipates  it
   will complete the transaction by May 31, 1994.

   Kransco's   principal  product  lines  include  Power   Wheels
   battery-powered,  ride-on  vehicles,  Hula  Hoop  and  Frisbee
   products  marketed  under  the  Wham-O  trademark,  and  Morey
   Boogie   Boards  and  other  water  sports  toys.    Kransco's
   revenues for 1993 were approximately $175.0 million.


                               7
<PAGE>


                  MATTEL, INC. AND SUBSIDIARIES
             MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          RESULTS OF OPERATIONS AND FINANCIAL CONDITION
          ---------------------------------------------

Mattel,  Inc. (the "Company") designs, manufactures, markets  and
distributes a broad variety of toy products on a worldwide basis.
The  Company's business is dependent in great part on its ability
each  year to redesign, restyle and extend existing core products
and  product lines and to design and develop innovative new  toys
and product lines.  New products have limited lives, ranging from
one  to  three years, and generally must be updated and refreshed
each year.

Core  brands  which historically have provided the  Company  with
relatively  stable growth include BARBIE dolls, doll clothes  and
accessories,  FISHER-PRICE  toys and juvenile  products,  Disney-
licensed  toys,  die-cast vehicles including  HOT  WHEELS,  large
dolls, preschool toys including SEE 'N' SAY toys, and the UNO and
SKIP-BO card games.

                      RESULTS OF OPERATIONS
                      ---------------------

The  Company's business is seasonal, and, therefore,  results  of
operations  are  comparable  only  with  corresponding   periods.
Following is a percentage analysis of operating results:

<TABLE>
<CAPTION>
                                             Three Months Ended
                                          ------------------------
                                           March 31,    March 31,
                                             1994         1993
                                          -----------  -----------
<S>                                       <C>          <C>
Net Sales                                        100%         100%
                                          ===========  ===========

Gross Profit                                      49%          48%
Advertising and promotion expenses                15           14
Other selling and administrative expenses         24           25
                                          -----------  -----------
Operating Profit                                  10            9
Interest expense                                   2            3
                                          -----------  -----------
Income before income taxes and
  cumulative effect of changes in
  accounting principles                            8%           6%
                                          ===========  ===========
</TABLE>

Net sales in the first quarter of 1994 increased $10.1 million  or
2%  over  the 1993 first quarter, reflecting continued demand  for
the   Company's   core   products.   POLLY   POCKET   sales   were
exceptionally strong; additional volume was contributed by  MIGHTY
MAX  and  the  MCDONALD'S HAPPY MEAL MAGIC line of  activity  toys
which   were   introduced  late  in  1993,  and  by  new   product
introductions for 1994.


                               8
<PAGE>

Worldwide sales of core products represented 83% of gross revenues
for  the  current quarter compared to 87% in the first quarter  of
1993,  primarily  because of a decline in Disney  Classics  volume
from the prior year's strong sales after releases of the "Aladdin"
and  "The Beauty and the Beast" movies.  Sales to customers within
the United States accounted for 60% of consolidated sales compared
to 63% in the year-ago quarter.  Sales to customers outside of the
United   States  increased  9%;  however,  at  comparable  foreign
currency  exchange rates, total revenues internationally grew  14%
over 1993 sales volume.

Gross  profit, as a percentage of net sales, increased one percent
over the year-ago quarter to 49%, principally as a result of sales
of higher-margin products.

Advertising  and  promotion  expenses increased  $3.1  million  in
support  of  the increased sales volume.  As a percentage  of  net
sales,  other  selling and administrative expenses decreased  from
25%  to  24%,  reflecting  the Company's ongoing  expense  control
measures as well as efficiencies beginning to be realized from the
merger  with  Fisher-Price.   Other expense,  net  increased  $2.7
million,   principally   as  a  result  of  increased   charitable
contributions in the current quarter and foreign currency gains in
the year-ago quarter.

Interest  expense decreased $5.1 million or 39%  compared  to  the
first  quarter of 1993.  This significant reduction  reflects  the
prepayment  of Fisher-Price's 10.69% term loan and conversions  of
8%  Debentures  to  common  stock, partially  offset  by  interest
expense on the 6-3/4% Senior Notes issued in May 1993.

Results of operations for the 1993 first quarter were reduced by a
$4.0 million charge which represented the net cumulative effect of
changes in accounting principles adopted as of January 1, 1993.  A
$20.0  million charge, net of related income tax effects of  $11.6
million,  arising in connection with the adoption of Statement  of
Financial Accounting Standards No. 106 was partially offset  by  a
$16.0 million credit related to the adoption of Statement No. 109.


                               9
<PAGE>

                       FINANCIAL CONDITION
                       -------------------

The  Company's  strong  financial condition continues  to  reflect
management's   focus   on   asset  management   and   advantageous
utilization of financial resources.  Cash balances as of March 31,
1994  were  $36.4 million higher than the year-ago  quarter.  Cash
decreased by $322.6 million since December 31, 1993 as a result of
the retirement of Fisher-Price's term loan and reductions of year-
end   accrued  liabilities  including  those  for  trade  accounts
payable,  dividends  to shareholders, royalties,  advertising  and
incentive compensation.

Accounts  receivable increased $27.1 million  since  year-end  and
$21.0  million  over the year-ago quarter reflecting  the  current
quarter's  sales  volume and seasonal collection patterns.   Since
year-end, inventories increased $24.9 million in support of future
sales volume.  Inventory balances decreased $17.7 million compared
to  the  first  quarter  of 1993, primarily  reflecting  inventory
control   programs  and  termination  of  the  Company's  Nintendo
distribution agreement.

Sundry  assets increased $11.7 million over the year-ago  quarter,
primarily reflecting an increase in deferred tax assets.

Short-term bank borrowing in the first quarter of 1994 was  repaid
by  March  31,  as working capital was provided by available  cash
reserves as well as by proceeds from nonrecourse sales of  certain
trade  accounts  receivable pursuant to the Company's  receivables
purchase  facility.  Seasonal financing needs for the next  twelve
months  are expected to be satisfied through internally  generated
cash,  issuances of commercial paper and the Company's  short-term
bank lines of credit.

The Company's capitalization is as follows:

<TABLE>
<CAPTION>

(In millions)                March 31, 1994  March 31, 1993  Dec. 31, 1993
- - -------------                ----------------------------------------------
<S>                          <C>             <C>             <C>
6-7/8% Senior notes          $   99.5    8%  $   99.4    8%  $   99.5    8%
6-3/4% Senior notes             100.0    8         -     -      100.0    8
8% Convertible subordinated
  debentures                        -    -       97.6    8       74.0    6
Fisher-Price term loan              -    -       98.6    8          -    -
Other long-term debt
  obligations                    51.8    4       70.3    6       54.6    5
                            -----------------------------------------------
Total long-term debt            251.3   20      365.9   30      328.1   27
Other long-term liabilities      75.6    6       58.6    5       70.8    6
Shareholders' equity            920.5   74      758.3   65      817.8   67
                             ----------------------------------------------
                             $1,247.4  100%  $1,182.8  100%  $1,216.7  100%
                             ==============================================
</TABLE>

                               10
<PAGE>

Total   long-term  debt  decreased  as  a  percentage   of   total
capitalization compared to the year-ago quarter, primarily due  to
prepayment of the Fisher-Price term loan and the conversion of the
8%   Debentures  into  shares  of  the  Company's  common   stock.
Shareholder's equity increased $102.7 million since  December  31,
1993,  primarily as a result of the Company's profitable operating
results,  conversions of the remaining outstanding  8%  Debentures
and  exercises  of  employee stock options,  partially  offset  by
treasury  stock  purchases and dividends declared  to  common  and
preference   shareholders.   The  $162.2   million   increase   in
shareholders'  equity  over the 1993 first  quarter  reflects  the
Company's  profitable  operating  results  during  the  subsequent
quarters,  conversions  of  the 8%  Debentures  and  exercises  of
employee   stock  options,  partially  offset  by  cash  dividends
declared  and  unfavorable movements in the  currency  translation
adjustment component of shareholders' equity.


                               11
<PAGE>

                        PART II -- OTHER INFORMATION
                        ----------------------------

Item 6.  Exhibits and Reports on Form 8-K
- - -----------------------------------------

         (a) Exhibits
             --------

             11.0  Computation of Income per Common and Common Equivalent Share

         (b) Reports on Form 8-K
             -------------------

             Mattel, Inc. filed the following Current Reports on Form 8-K
             during the quarterly period ended March 31, 1994:

                                                        Financial
              Date of Report      Items Reported    Statements Filed
             ----------------     --------------    ----------------
             February 1, 1994          5, 7               None
             February 8, 1994          5, 7               None
             February 9, 1994          5, 7               None
             March   23, 1994          7                  None
             March   28, 1994          5, 7               None


                               12
<PAGE>





                              SIGNATURES
                              ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                                  MATTEL, INC.
                                                  ------------
                                                  Registrant



Date:  As of May 2, 1994                          By: /s/ Gary P. Rolfes
       -----------------                              ------------------
                                                      Gary P. Rolfes
                                                      Senior Vice President &
                                                      Controller


                               13
<PAGE>


<TABLE>
                         MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                       (Page 1 of 2)
          COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
          ------------------------------------------------------------

                     (In thousands, except per share amounts)

<CAPTION>
                                                                THREE MONTHS ENDED
                                                              ----------------------
                                                              March 31,    March 31,
PRIMARY                                                         1994         1993
- - -------                                                       ---------    ---------
<S>                                                           <C>          <C>
Income before cumulative effect of changes in
  accounting principles                                       $  24,069    $  18,480

Less: Dividends on convertible preference stock                  (1,223)      (1,224)
                                                              ---------    ---------
Income, before cumulative effect of changes in
  accounting principles, applicable to common shares             22,846       17,256

Cumulative effect of changes in accounting principles                 -       (4,022)
                                                              ---------    ---------
Net income applicable to common shares                        $  22,846    $  13,234
                                                              =========    =========

Applicable Shares for Computation of Income per Share:
- - ------------------------------------------------------

Weighted average common shares outstanding                      172,249      168,000
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      2,010        1,879
      Fisher-Price warrants                                         741            -
      Restricted stock                                               37          299
                                                              ---------    ---------
Weighted average number of common and common
  equivalent shares                                             175,037      170,178
                                                              =========    =========

Income Per Common Share:
- - ------------------------

Income per share before cumulative effect of changes in
  accounting principles                                       $    0.13    $    0.10
Cumulative effect of changes in accounting principles                 -        (0.02)
                                                              ---------    ---------
Net income per common share                                   $    0.13    $    0.08
                                                              =========    =========

</TABLE>
<PAGE>
<TABLE>

                         MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                       (Page 2 of 2)
          COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
          ------------------------------------------------------------

                     (In thousands, except per share amounts)

<CAPTION>
                                                                THREE MONTHS ENDED
                                                              ----------------------
                                                              March 31,    March 31,
FULLY DILUTED                                                  1994 (a)     1993 (b)
- - -------------                                                 ---------    ---------
<S>                                                           <C>          <C>
Income before cumulative effect of changes in
  accounting principles                                       $  24,069    $  18,480

Add:  Interest savings, net of tax, applicable to:
        Assumed conversion of 8% convertible debentures             628        1,334
        Assumed exercise of Fisher-Price warrants                     -          163
Less: Impact of required ESOP dividends or
       contributions upon conversion                             (1,223)      (1,224)
                                                              ---------    ---------
Income, before cumulative effect of changes in
  accounting principles, applicable to common shares             23,474       18,753

Cumulative effect of changes in accounting principles                 -       (4,022)
                                                              ---------    ---------
Net income applicable to common shares                        $  23,474    $  14,731
                                                              =========    =========

Applicable Shares for Computation of Income per Share:
- - ------------------------------------------------------

Weighted average common shares outstanding                      172,249      168,000
Weighted average common equivalent shares arising from:
      Assumed conversion of 8% convertible debentures             4,204        7,793
      Assumed conversion of convertible preference stock          1,621        1,621
      Dilutive stock options                                      2,880        1,879
      Fisher-Price warrants                                         757        1,076
      Restricted stock                                               49          332
                                                              ---------    ---------
Weighted average number of common and common
  equivalent shares                                             181,760      180,701
                                                              =========    =========

Income Per Common Share:
- - ------------------------

Income per share before cumulative effect of changes in
  accounting principles                                       $    0.13    $    0.10
Cumulative effect of changes in accounting principles                 -        (0.02)
                                                              ---------    ---------
Net income per common share                                   $    0.13    $    0.08
                                                              =========    =========
<FN>
(a)  This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11),
     although not required by footnote 2 to paragraph 14 of APB Opinion No. 15 because
     it results in dilution of less than 3%.

(b)  This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11),
     although it is contrary to paragraph 40 of APB Opinion No. 15 because it produces
     an anti-dilutive result.
</TABLE>



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