MATTEL INC /DE/
10-K, 1995-03-22
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549


                                 FORM 10-K



(Mark One)

[X]      Annual report pursuant to section 13 or 15(d) of the Securities
         Exchange Act of 1934 [Fee Required] for the fiscal year ended
         December 31, 1994.

[_]      Transition report pursuant to section 13 or 15(d) of the Securities
         Exchange Act of 1934 [No Fee Required] for the transition period
         from _________ to _________.


Commission File Number  001-05647
- ---------------------------------


                                MATTEL, INC.
                                ------------
             (Exact name of registrant as specified in its charter)


             Delaware                                           95-1567322
- ----------------------------------                         -------------------
(State or other jurisdiction                               (I.R.S. Employer
 of incorporation or organization)                         Identification No.)



333 Continental Boulevard, El Segundo, California                   90245-5012
- -------------------------------------------------                   ----------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number)                                 (310) 252-2000
                                                                --------------


          Securities registered pursuant to Section 12(b) of the Act:

<TABLE>
<CAPTION>
                                                        Name of each exchange
Title of each class                                      on which registered
- -------------------                                     ---------------------
<S>                                                     <C>
Common stock, $1 par value (and                         New York Stock Exchange
  the associated Preference                             Pacific  Stock Exchange
  Share Purchase Rights)

6-7/8% Senior Notes Due 1997                            New York Stock Exchange

6-3/4% Senior Notes Due 2000                            (None)

</TABLE>

          Securities registered pursuant to Section 12(g) of the Act:

                                    (None)

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.    Yes [X]         No [_]

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statement incorporated by reference in Part III of this Form 10-K or any
amendment of this Form 10-K.  [_]

    The aggregate market value of the voting stock held by non-affiliates of
the registrant as of the close of business on March 17, 1995 was $5,034,861,253.

Number of shares outstanding of registrant's common stock as of March 17, 1995:
                Common Stock - $1 par value -- 221,076,302 shares

                     DOCUMENTS INCORPORATED BY REFERENCE

1.  Portions of the Mattel, Inc. Annual Report to Shareholders for the year
    ended December 31, 1994 (Incorporated into Parts I, II and IV).

2.  Portions of the Mattel, Inc. 1995 Notice of Annual Meeting of Stockholders
    and Proxy Statement, to be filed with the Securities and Exchange Commission
    within 120 days after the close of the registrant's fiscal year
    (Incorporated into Part III).

================================================================================
<PAGE>

                                   PART I
                                   ------


ITEM 1.     BUSINESS
- -------     --------

     The Company designs, develops, manufactures, markets and distributes a
broad variety of toy products on a worldwide basis.  The Company's four
strongest principal product lines are BARBIE fashion dolls and doll
clothing and accessories, FISHER-PRICE toys and juvenile products, the
Company's Disney-licensed toys and die-cast HOT WHEELS vehicles, each of
which has broad worldwide appeal.  Additional current principal product
lines consist of POWER WHEELS battery-powered ride-on vehicles; large
dolls; preschool toys, including SEE 'N SAY talking toys; and the UNO and
SKIP-BO games.  Revenues for 1994 of $3.2 billion were a record level for
the Company.

     In May 1994, the Company completed the acquisition of the assets of
Kransco, Inc. ("Kransco" and the "Kransco Acquisition"), and in July 1994,
the Company completed the acquisition of J.W. Spear & Sons PLC ("Spear" and
the "Spear Acquisition").  Products acquired from Kransco include POWER
WHEELS battery-powered ride-on vehicles, HULA HOOP and FRISBEE products
marketed under the WHAM-O trademark and MOREY BOOGIE bodyboards and other
water sport toys.  Spear is a British company that holds the rights to
SCRABBLE and other games outside of North America.  See Note 7 to the
Consolidated Financial Statements in the Annual Report to Shareholders for
the year ended December 31, 1994 (the "Annual Report to Shareholders"),
incorporated herein by reference.  As used herein, unless the context
requires otherwise, "Mattel" or the "Company" refers to Mattel, Inc., and
its subsidiaries, and "Fisher-Price" refers to Fisher-Price, Inc., a
Delaware corporation and wholly-owned subsidiary of Mattel.

     Mattel was incorporated in California in 1948 and reincorporated in
Delaware in 1968.  Its executive offices are located at 333 Continental
Boulevard, El Segundo, California 90245-5012, telephone (310) 252-2000.


COMPETITION AND INDUSTRY BACKGROUND
- -----------------------------------

     Competition in the toy industry is based primarily on price, quality
and play value.  In recent years, the toy industry has experienced rapid
consolidation driven, in part, by the desire of industry competitors to
offer a range of products across a broader variety of categories. In the
United States, the Company competes with several large toy companies,
including Hasbro, Inc. and Tyco Toys, Inc. as well as a number of smaller
toy companies.  The larger toy companies have pursued a strategy of
focusing on core product lines.  Core product lines are those lines which
are expected to be marketed for an extended period of time, and which
historically have provided relatively consistent growth in sales and
profitability.  By focusing on core product lines, toy manufacturers have
been able to reduce their reliance on new product introductions and the
associated risk and volatility.  The


                                     2
<PAGE>

juvenile products market, in which Fisher-Price is one of the leading
companies, is more fragmented.  The more significant competitors in this
area include: Gerry Baby Products Company; Century Products Company; Graco
Children's Products, Inc.; Cosco, Inc.; and Evenflo Juvenile Furniture
Company, Inc.

     The toy industry is also experiencing a shift toward greater
consolidation of retail distribution channels, such as large specialty toy
stores and discount retailers, including Toys R Us, Wal-Mart, Kmart and
Target, which have increased their overall share of the retail market.
This consolidation has resulted in an increased reliance among retailers on
the large toy companies because of their financial stability and ability to
support products through advertising and promotion and to distribute
products on a national basis.  These retailers' growing acceptance of
electronic data interchange has provided toy manufacturers with an ability
to more closely monitor consumers' acceptance of a particular product or
product line.

     Over the last ten years, toy companies based in the United States have
expanded their international marketing and manufacturing operations.  The
Company believes a strong international distribution system can add
significantly to the sales volume of core product lines and extend the life
cycles of newly-developed products.


SEASONALITY
- -----------

     Sales of toy products at retail are seasonal, with a majority of
retail sales occurring during the period from September through December.
Consequently, shipments of toy products to retailers are greater in the
third and fourth quarters than in each of the first and second quarters
combined.  As the large toy retailers become more efficient in their
control of inventory levels, this seasonality is likely to increase.

     In anticipation of this seasonal increase in retail sales, the Company
significantly increases its production in advance of the peak selling
period, resulting in a corresponding build-up of inventory levels.  In
addition, the Company and others in the industry develop sales programs,
including offering extended payment terms, to encourage retailers to
purchase merchandise earlier in the year.  These sales programs, coupled
with seasonal shipping patterns, result in significant peaks in the third
and fourth quarters in the respective levels of inventories and accounts
receivable, which contribute to a seasonal working capital financing
requirement.  See "Seasonal Financing."


                                     3
<PAGE>

PRODUCTS
- --------

     The Company has been able to record consistent sales and earnings
growth by focusing on a number of core product lines supplemented by
various new product introductions.  The Company's four strongest core
product lines are BARBIE fashion dolls and doll clothing and accessories,
FISHER-PRICE toys and juvenile products, the Company's Disney-licensed toys
and die-cast HOT WHEELS vehicles, each of which has broad worldwide appeal.
 Additional current principal product lines consist of POWER WHEELS
battery-powered ride-on vehicles; large dolls; preschool toys, including
SEE 'N SAY talking toys; and the UNO and SKIP-BO games.  Core product lines
are expected to be marketed for an extended period of time and historically
have provided relatively consistent growth in sales and profitability.  For
the year ended December 31, 1994, core products accounted for approximately
84% of sales.  In order to provide greater flexibility in the manufacture
and delivery of products, and as part of a continuing effort to reduce
manufacturing costs, the Company has concentrated production of most of its
core products in Company-owned facilities and generally uses independent
contractors for the production of non-core products.

     In September 1994, the Company entered into a License Agreement with
Original Appalachian Artworks, Inc. pursuant to which the Company obtained
the exclusive worldwide rights to manufacture, sell and distribute dolls,
doll accessories and doll clothing bearing the CABBAGE PATCH KIDS trademark
beginning in January 1995.

     With respect to new product introductions, the Company's strategy is
to begin production on a limited basis until a product's initial success
has been proven in the marketplace.  The production schedule is then
modified to meet anticipated demand.  The Company further limits its risk
by generally having independent contractors manufacture new product lines
in order to minimize capital expenditures associated with new product
introductions.  This strategy has reduced inventory risk and significantly
limited the potential loss associated with new product introductions.

     New product introductions in 1994 included the 35th anniversary BARBIE
doll, the gymnast BARBIE doll and the DR. BARBIE doll, the addition of a
series of plush products, action figures and small dolls based on the
animated feature "The Lion King" to the Company's Disney line, the Fisher-
Price 3-in-1 Tournament Table and the addition of the TOP SPEED line of
vehicles to the Company's HOT WHEELS line.

     New product introductions in 1995 will include Cut 'N Style BARBIE,
Baywatch BARBIE and Butterfly Princess BARBIE, CABBAGE PATCH KIDS, the
addition of MICRO vehicles to the HOT WHEELS line, Fisher-Price outdoor
play equipment and the addition of a series of plush products, action
figures and small dolls based on the animated feature "Pocahontas" to the
Company's Disney line.  The Company will also introduce Nickelodeon SMUD.


                                     4
<PAGE>

INTERNATIONAL OPERATIONS
- ------------------------

     Revenues from the Company's international operations represented
approximately 41%, 40% and 41% of total consolidated revenues in 1994, 1993
and 1992, respectively.  Products which are developed and marketed
successfully in the United States typically generate incremental sales and
profitability when marketed through the Company's international
distribution network.  Generally, products marketed internationally are the
same as those marketed domestically, although some are developed or adapted
for particular international markets.  The Company sells its products
directly through its marketing operations in Argentina, Australia, Austria,
the Benelux countries, Canada, Chile, France, Germany, Greece, Italy,
Japan, Mexico, Portugal, Scandinavia, Spain, Switzerland, the United
Kingdom, Venezuela and in certain areas of Eastern Europe and Asia.  In
1995, the Company will begin selling its products directly in Colombia
through a newly established subsidiary.  In addition to direct sales, the
Company sells principally through distributors in Central and South
America, the Middle East, South Africa and Southeast Asia.  It also
licenses some of its products to other toy companies for sale in various
other countries.  See "Licenses and Distribution Agreements."

     The strength of the U.S. dollar relative to other currencies can
significantly affect the revenues and profitability of the Company's
international operations.  The Company hedges a majority of intercompany
purchases and sales of inventory in order to protect local cash flows and
profitability from currency fluctuations.  See "Financial Instruments."
For financial information by geographic area, see Note 8 to the
Consolidated Financial Statements in the Annual Report to Shareholders,
incorporated herein by reference.


PRODUCT DESIGN AND DEVELOPMENT
- ------------------------------

     Through its product design and development group, the Company
regularly refreshes, redesigns and extends existing product lines and
develops innovative new product lines.  The Company's success is dependent
on its ability to continue this activity.  Product design and development
are principally conducted by a group of professional designers and
engineers employed by the Company.

     License agreements with third parties permit the Company to utilize
the name, character or product of the licensor in its product line. A
principal licensor is The Walt Disney Company, which licenses many of its
characters for use on the Company's products.  The Company also has entered
into license agreements with, among others, the following:  McDonald's,
Inc.; MCA Universal Merchandising, Inc.; the Time Warner Entertainment
Company, L.P. and DC Comics, Inc. units of Time Warner Inc.; Turner Home
Entertainment, Inc.; Children's Television Workshop; Viacom, Inc. relating
to its Nickelodeon properties; Bluebird Toys (UK) Limited; Original
Appalachian Artworks, Inc.; and General Motors Corporation.  A number of
these licenses relate to product lines that are significant to the Company.


                                     5
<PAGE>

     Independent toy designers and developers bring products to the Company
and are generally paid a royalty on the net selling price of products
licensed by the Company.  These independent toy designers may also create
different products for other toy companies.

     The Company devotes substantial resources to product design and
development.  During the years ended December 31, 1994, December 31, 1993
and December 31, 1992, the Company expended approximately $93 million, $75
million and $77 million, respectively, in connection with the design and
development of products, exclusive of royalty payments.  See Note 10 to the
Consolidated Financial Statements in the Annual Report to Shareholders,
incorporated herein by reference.


ADVERTISING AND PROMOTION
- -------------------------

     The Company supports its product lines with extensive advertising and
consumer promotions.  Advertising continues at varying levels throughout
the year and peaks during the Christmas season.  Advertising includes
television and radio commercials and magazine and newspaper ads.
Promotions include in-store displays, coupons, merchandising materials and
major events focusing on products and tie-ins with various consumer product
companies.  To further promote the Company and its products, the Company
participates in the attractions "It's A Small World" at Disneyland and Walt
Disney World and "Autopia" at Disneyland Paris under a ten-year agreement
with The Walt Disney Company.  The Company also participates in toy stores
in Disneyland, Disneyland Paris and in the Disney Village Market Place near
Walt Disney World.  Separately, the Company has established a total of
sixteen BARBIE Boutiques in F.A.O. Schwarz toy stores, including the
"BARBIE on Madison" boutique at the F.A.O. Schwarz flagship store in New
York City.

     During the years ended December 31, 1994, December 31, 1993 and
December 31, 1992, Mattel spent approximately $516 million (16% of net
sales), $427 million (16% of net sales) and $403 million (16% of net
sales), respectively, on worldwide advertising and promotion.


MARKETING AND SALES
- -------------------

     The Company's toy products are sold throughout the world.  In the
United States, the Company's products are distributed directly to large
retailers, including discount and free-standing toy stores, chain stores
and department stores, and other retail outlets and, to a limited extent,
to wholesalers.  Discount and free-standing toy stores continue to increase
their market share.  During the year ended December 31, 1994, Toys R Us and
Wal-Mart accounted for approximately 23% and 13%, respectively, of
worldwide consolidated net sales and were the only customers accounting for
10% or more of consolidated net sales.


                                     6
<PAGE>

     In general, the Company's major domestic and international customers
review its product lines and product concepts for the upcoming year at
showings beginning in late summer.  The Company also participates in the
domestic and international toy industry trade fairs in the first quarter of
the year.  A majority of the full-year orders are received by May 1.  As is
traditional in the toy industry, these orders may be canceled at any time
before they are shipped.  Historically, the greater proportion of shipments
of products to retailers occurs during the third and fourth quarters of the
year.  See "Seasonality."

     Through its marketing research departments, the Company conducts basic
consumer research and product testing and monitors demographic factors and
trends.  This information assists the Company in evaluating consumer
acceptance of products, including an analysis of increasing or decreasing
demand for its products.

     The Company bases its production schedules on customer orders,
modified by historical trends, results of market research and current
market information.  The actual shipments of products ordered and the order
cancellation rate are affected by consumer acceptance of the product line,
the strength of competing products, marketing strategies of retailers and
overall economic conditions.  Unexpected changes in these factors can
result in a lack of product availability or excess inventory in a
particular product line.


MANUFACTURING
- -------------

     The Company's products are manufactured in Company-owned facilities
and by independent contractors.  Products are also purchased from unrelated
entities that design, develop and manufacture the products.  In order to
provide greater flexibility in the manufacture and delivery of products,
and as part of a continuing effort to reduce manufacturing costs, the
Company has concentrated production of most of its core products in the
Company's facilities and generally uses independent contractors for the
production of non-core products.

     As a result of the Kransco Acquisition and Spear Acquisition, Mattel
acquired manufacturing facilities in the state of Indiana, and the United
Kingdom and Mexico, respectively, which are in addition to its existing
manufacturing facilities in the states of California, Kentucky, New York,
the United Kingdom, Mexico, the Far East (China, Indonesia and Malaysia)
and Italy.  In January 1995, the Company announced a work force reduction
in its manufacturing facility located in Medina, New York as part of a
company-wide restructuring.  The Company also utilizes independent
contractors to manufacture products in the United States, Mexico, the Far
East and Australia.  To protect the stability of its product supply, the
Company produces many of its key products in more than one facility.

     Foreign countries in which the Company's products are manufactured
(principally China, Indonesia, Malaysia and Mexico) currently enjoy "most
favored nation" ("MFN")


                                     7
<PAGE>

status under U.S. tariff laws, which provides the most favorable category
of U.S. import duties.  As a result of continuing concerns in the United
States Congress regarding China's human and worker rights policies, and the
current trade dispute covering China's inadequate protection of U.S.
intellectual property rights, there has been, and may be in the future,
opposition to the extension of MFN status for China.

     The loss of MFN status for China would result in a substantial
increase in the import duty for toys manufactured in China and imported
into the United States and would result in increased costs for the Company
and others in the toy industry.  The impact of such an event on the Company
would be significantly mitigated by the Company's ability to source product
for the U.S. market from countries other than China and ship product
manufactured in China to markets outside the U.S.  Toward that end, the
Company has extended its production capacity in other countries.  A number
of other factors, including the Company's ability to pass along the added
costs through price increases and the pricing policies of vendors in China,
could further mitigate the impact of a loss of China's MFN status.

     On February 8, 1994, the European Union ("EU") adopted quotas on the
importation of certain classes of toys (as well as other products)
manufactured in China.  The Company expects that the impact of these quotas
on its business will be significantly mitigated by shifts in demand in
favor of toy categories not subject to the quotas, and by the ability of
the Company to source product for the EU from countries other than China
and ship product manufactured in China elsewhere.  The Company does not
currently expect that these quotas will have a material effect on its
business.

     In December 1994, the EU significantly reduced the GSP duty free
treatment previously extended to toys imported into Europe.  During 1994,
toys were allowed to enter the EU free under the GSP program, but effective
January 1, 1995, toys imported into the EU are assessed a GSP rate of 5.1%,
which is 70% of the normal duty rate of 7.3%.  This increase in duties paid
in Europe will be offset by a reduction in worldwide duty expense resulting
from the passage of the Uruguay Round by the United States Congress in
December 1994 and its official implementation on January 1, 1995.  In the
United States, all duties on dolls and traditional toys have been
completely eliminated.  Canada has also reduced its tariffs to zero, with
the exception of toy sets and board games.  In Japan and the EU, doll
tariffs were only reduced by an average of 20%, with tariffs in some
product categories of lesser importance to Mattel scheduled to be reduced
or phased out over a period of 5 to 10 years.  The Company does not
currently expect that the net impact of these changes will have a material
effect on its business.


COMMITMENTS
- -----------

     In the normal course of business, the Company enters into contractual
arrangements for future purchases of goods and services to ensure
availability and timely delivery, and to obtain and protect the right to
create and market certain toys.  Such arrangements include commitments for
future inventory purchases and royalty payments pursuant to license


                                     8
<PAGE>

agreements.  Certain of these purchase agreements and licenses contain
provisions for guaranteed or minimum payments during the terms of the
contracts and licenses.  See "Management's Discussion and Analysis of
Results of Operations and Financial Condition--Commitments" and Note 6 to
the Consolidated Financial Statements in the Annual Report to Shareholders,
incorporated herein by reference.


LICENSES AND DISTRIBUTION AGREEMENTS
- ------------------------------------

     The Company's level of licensing activity has expanded in recent
years.  Royalties paid to licensors during the years ended December 31,
1994, December 31, 1993 and December 31, 1992 were approximately $84
million, $69 million and $50 million, respectively.  See Note 6 to the
Consolidated Financial Statements in the Annual Report to Shareholders,
incorporated herein by reference.

     The Company also distributes products which are independently designed
and manufactured.


FINANCIAL INSTRUMENTS
- ---------------------

     From time to time, the Company enters into foreign currency forward
exchange contracts and swap agreements as hedges for payment of inventory
purchases, collection of sales and various other intercompany transactions.
 The contracts are intended to fix a portion of the Company's product cost
and intercompany cash flows, and thereby moderate the impact of foreign
currency fluctuations.  The Company does not speculate in foreign
currencies.

     For additional information regarding foreign currency contracts, see
Note 6 to the Consolidated Financial Statements in the Annual Report to
Shareholders, incorporated herein by reference.


SEASONAL FINANCING
- ------------------

     The Company's financing of seasonal working capital typically grows
throughout the first half of the year and peaks in the third or fourth
quarter, when accounts receivable are at their highest due to increased
sales volume and Company sales programs, and when inventories are at their
highest in anticipation of expected second half sales volume.  See
"Seasonality."  Borrowings for seasonal financing are generally repaid in
full by year-end from cash flows generated in the fourth quarter from sales
and collection of accounts receivable.

     To finance its working capital requirements, the Company maintains and
periodically revises or replaces a revolving credit agreement with a
commercial bank group.  The


                                     9
<PAGE>

agreement in effect during 1994 consisted of unsecured domestic facilities
providing a total of $500.0 million in seasonal financing.  The facilities
also provided for up to $250.0 million in advances and backup for commercial
paper issuances ($125.0 million of which was a 364-day facility and the
other $125.0 million was a three-year facility), and up to an additional
$250.0 million (a three-year facility) for nonrecourse purchases of certain
trade accounts receivable by the bank group.  In connection with the
agreement, the Company was required to comply with certain consolidated
financial covenants for debt-to-capital, interest coverage and tangible net
worth levels.  Interest was charged at various rates not greater than the
base rate charged by the agent bank.  Commitment fees on the unused line
available for advances were not greater than .1375%.

     In 1994, the Company's domestic seasonal borrowings outstanding under
the revolving credit agreement and other bank borrowings averaged
approximately $271 million and reached a peak of approximately $613 million
during the third quarter.  This balance was fully repaid by December 31,
1994.  The Company's 1994 seasonal borrowings outstanding under
international credit lines averaged approximately $36 million and reached a
peak of approximately $74 million in the third quarter.

     Effective in March 1995, the Company amended its revolving credit
agreement.  The new agreement consists of unsecured facilities providing a
total of $650.0 million in seasonal financing from substantially the same
group of commercial banks.  The facilities provide for up to $400.0 million
in advances and backup for commercial paper issuances (a three-year
facility), and up to an additional $250.0 million (a three-year facility)
for nonrecourse purchases of certain trade accounts receivable by the bank
group.  In connection with the agreement, the Company is required to comply
with certain consolidated financial covenants for debt-to-capital, interest
coverage and tangible net worth levels.

     Concurrently with the consummation of the Kransco Acquisition, the
Kransco seasonal credit line was terminated and Kransco's domestic seasonal
working capital needs were financed by Mattel's revolving credit agreement.

     The Company believes the amounts available to it under its revolving
credit agreement and its foreign credit lines will be adequate to meet its
seasonal financing requirements.


RAW MATERIALS
- -------------

     Packaging materials, most plastics and zinc essential to the
production and marketing of toy products are currently in adequate supply.
These and other raw materials are generally available from a number of
suppliers.  Prices for resin and packaging materials are expected to rise
in 1995.


                                     10
<PAGE>

TRADEMARKS, COPYRIGHTS, AND PATENTS
- -----------------------------------

     Most of the Company's products are sold under trademarks, trade names
and copyrights and a number of those products incorporate patented devices
or designs.  Trade names and trademarks are significant assets to the
Company in that they provide product recognition and acceptance worldwide.

     The Company customarily seeks patent, trademark or copyright
protection covering its products, and it owns or has applications pending
for United States and foreign patents covering many of its products.  A
number of these trademarks and copyrights relate to product lines that are
significant to the Company and the Company believes its rights to these
properties are adequately protected.

     The Company also licenses various of its trademarks, characters and
other property rights to others for use in connection with the sale by
others of non-toy products and other products which do not compete with the
Company's products.


GOVERNMENT REGULATIONS
- ----------------------

     The Company's toys are subject to the provisions of the Consumer
Product Safety Act, the Federal Hazardous Substances Act and the Flammable
Fabrics Act, and the regulations promulgated thereunder.  The Consumer
Product Safety Act and the Federal Hazardous Substances Act enable the
Consumer Product Safety Commission (the "CPSC") to exclude from the market
consumer products that fail to comply with applicable product safety
regulations or otherwise create a substantial risk of injury, and articles
that contain excessive amounts of a banned hazardous substance.  The
Flammable Fabrics Act enables the CPSC to regulate and enforce flammability
standards for fabrics used in consumer products.  The CPSC may also require
the repurchase by the manufacturer of articles which are banned.  Similar
laws exist in some states and cities and in various international markets.

     Fisher-Price's car seats are subject to the provisions of the National
Highway Transportation Safety Act, which enables the National Highway
Traffic Safety Administration ("NHTSA") to promulgate performance standards
for child restraint systems.  Fisher-Price conducts periodic tests to
ensure that its child restraint systems meet applicable standards.  A
Canadian agency, Transport Canada, also regulates child restraint systems
sold for use in Canada.  As with the CPSC, NHTSA and Transport Canada can
require the recall and repurchase or repair of products which do not meet
their respective standards.

     The Company maintains a quality control program to ensure product
safety compliance with the various federal, state and international
requirements.


                                     11
<PAGE>

EFFECTS OF INFLATION
- --------------------

     Inflation rates in the U.S. and major foreign countries in which the
Company operates have not had a significant impact on operating results for
the three years ended December 31, 1994.  The U.S. Consumer Price Index
increased 2.7% in 1994, 2.7% in 1993 and 2.9% in 1992.  The Company is
afforded some protection from the impact of inflation as a result of high
turnover of inventories and benefited from inflation on the repayment of
fixed-rate liabilities during these periods.


EMPLOYEES
- ---------

     The total number of persons employed by the Company and its
subsidiaries at any one time varies because of the seasonal nature of its
manufacturing operations.  At December 31, 1994, the Company's total number
of employees, including its international operations, was approximately
22,000.


                                     12
<PAGE>

EXECUTIVE OFFICERS OF THE REGISTRANT
- ------------------------------------

     The executive officers of the Company, all of whom are appointed annually
by the Board of Directors and serve at the pleasure of the Board, are as
follows:

<TABLE>
<CAPTION>
                                                                  EXECUTIVE
                                                                   OFFICER
        NAME             AGE               POSITION                 SINCE
- ---------------------    ---    -------------------------------   ---------
<S>                      <C>    <C>                               <C>
John W. Amerman           63    Chairman of the Board &                1980
                                Chief Executive Officer

Jill E. Barad             43    President & Chief Operating            1984
                                Officer and a Director of
                                Mattel, Inc.

James A. Eskridge         52    President, Fisher-Price, Inc.          1988
                                and a Director of Mattel, Inc.

Joseph C. Gandolfo        52    President, Mattel Operations           1990

Lindsey F. Williams       58    President, Mattel International        1976
                                and a Director of Mattel, Inc.

Francesca Luzuriaga       40    Executive Vice President, Finance      1994

Ned Mansour               46    Senior Vice President,                 1992
                                General Counsel & Secretary

E. Joseph McKay           54    Senior Vice President, Human           1993
                                Resources and Administration

Gary P. Rolfes            43    Senior Vice President                  1993
                                & Controller

William Stavro            55    Vice President                         1993
                                & Treasurer

</TABLE>

Mr. Amerman has been Chairman of the Board & Chief Executive Officer since
February 1987 and a member of the Board of Directors since November 1985.
Prior to that he served as President of Mattel International.

Ms. Barad has been President & Chief Operating Officer since August 1992
and a member of the Board of Directors since November 1991. From December
1989 until August 1992, she was


                                     13
<PAGE>

President, Mattel USA. Prior to that she served in various executive
positions in the Marketing, Product Design and Product Development areas.

Mr. Eskridge has been a member of the Board of Directors since February
1993 and President of Fisher-Price, Inc. since November 1993.  Prior to
that he was Executive Vice President & Chief Financial Officer of Mattel,
Inc.

Mr. Gandolfo has been President, Mattel Operations, since April 1990.
Prior to that he was General Manager of Manufacturing, Thompson Consumer
Electronics.

Mr. Williams has been a member of the Board of Directors since November
1991 and has been President, Mattel International for more than five years.

Ms. Luzuriaga has been Executive Vice President, Finance since December
1994.  From March 1989 until December 1994, she served in several senior
managerial positions at Mattel, including Controller and Treasurer.

Mr. McKay has been Senior Vice President, Human Resources and
Administration since November 1993.  From December 1991 until November 1993
he was Vice President, Human Resources.  He was Senior Director Human
Resources from March 1991 to December 1991.  Prior to that he was Vice
President Human Resources-Administration of Mileage Plus, Inc.

Mr. Mansour has been Senior Vice President, General Counsel & Secretary
since February 1993.  From May 1992 until February 1993 he was Senior Vice
President & General Counsel and from April 1991 until May 1992 he was Vice
President & Associate General Counsel.  Prior to that he was Vice President
& Assistant General Counsel.

Mr. Rolfes has been Senior Vice President & Controller since November 1993.
From June 1993 to November 1993 he was Vice President & Controller.  Prior
to that he held various executive positions within the finance department.

Mr. Stavro has been Vice President & Treasurer since November 1993.  From
March 1992 to November 1993 he was Vice President and Assistant Treasurer.
Prior to that he was Assistant Treasurer for more than five years.


ITEM 2.     PROPERTIES
- -------     ----------

     Mattel owns its corporate headquarters consisting of approximately
335,000 square feet in El Segundo, California, which is subject to a $45.0
million mortgage.  Mattel  also leases buildings in El Segundo consisting
of approximately 265,000 square feet, which are primarily used for its
design and development and audio visual departments.  Fisher-Price owns its
headquarters facilities in East Aurora, New York, consisting of
approximately 290,000 square feet.


                                     14
<PAGE>

     The Company maintains sales offices in California, Illinois, New York
and Texas, and warehouse and distribution facilities in California,
Kentucky, New York, Tennessee and Texas.  The Company owns a computer
facility in Phoenix, Arizona.  Internationally, the Company has offices
and/or warehouse space in Argentina, Australia, Belgium, Canada, Chile,
Denmark, France, Germany, Greece, Hong Kong and in certain other areas of
Asia, Italy, Japan, Mexico, The Netherlands, Spain, Switzerland, the United
Kingdom and Venezuela.  The Company's principal manufacturing facilities
are located in China, Indonesia, Italy, Malaysia, Mexico, the United
Kingdom and the United States.  See "Manufacturing."

     Most of the Company's facilities are occupied under long-term leases
and, for the most part, are fully utilized, although excess manufacturing
capacity exists from time to time based on product mix and demand.  With
respect to leases which are scheduled to expire during the next twelve
months, the Company may negotiate new lease agreements, renew leases or
utilize alternative facilities.

     As a result of the Kransco and Spear Acquisitions, the Company
acquired leased sales offices and warehouse and distribution facilities in
California and Virginia, and leased or owned domestic manufacturing
facilities in Indiana, and international manufacturing facilities in Mexico
and the United Kingdom.  The Company is currently evaluating the
desirability of maintaining certain of these facilities and expects to
sell, sublease or not renew the leases of those facilities which are
vacant, under-utilized or redundant.


ITEM 3.     LEGAL PROCEEDINGS
- -------     -----------------

     The Company's Fisher-Price subsidiary has executed a consent order
with the State of New York involving a remedial action/feasibility study
for voluntary cleanup of contamination at one of its manufacturing plants.
 The ultimate liability associated with this cleanup presently is estimated
to be less than $1,375,000, approximately $575,000 of which has been
incurred through December 31, 1994.

     The Company is involved in various litigation and other legal matters
which are being defended and handled in the ordinary course of business.
None of these matters is expected to result in outcomes having a material
adverse effect on the Company's liquidity, operating results or
consolidated financial position.


ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- -------     ---------------------------------------------------

     None


                                     15
<PAGE>

                                   PART II
                                   -------


ITEM 5.     MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
- -------     STOCKHOLDER MATTERS
            -----------------------------------------------------

     For information regarding the markets in which the Company's common
stock is traded, see the cover page hereof, and for information regarding
the high and low sales prices of the Company's common stock for the last
two calendar years, see Note 9 to the Consolidated Financial Statements in
the Annual Report to Shareholders, incorporated herein by reference.

     As of March 1, 1995, the Company had approximately 37,000 holders of
record of its common stock.

     The Company paid per share dividends of $0.032 in January and April of
1993.  In each of July and October of 1993 and January of 1994, the Company
paid dividends of $0.038 per share, and in April, July and October 1994 and
January 1995, the Company paid dividends of $0.048 per share.  The
dividends have been adjusted to reflect five-for-four stock splits which
the Company declared on its common stock to holders of record on December
17, 1993 and January 6, 1995.


ITEM 6.     SELECTED FINANCIAL DATA
- -------     -----------------------

     The information under the caption "Five-Year Financial Summary" on
page 26 in the Annual Report to Shareholders is incorporated herein by
reference.


ITEM 7.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
- -------     RESULTS OF OPERATIONS
            ---------------------------------------------------------------

     The information under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations" on pages 27
through 31 in the Annual Report to Shareholders is incorporated herein by
reference.


ITEM 8.     FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- -------     -------------------------------------------

     The consolidated financial statements of Mattel, Inc. and
Subsidiaries, together with the report of Price Waterhouse LLP dated
February 6, 1995, included on pages 32 through 51 in the Annual Report to
Shareholders are incorporated herein by reference.


ITEM 9.     CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
- -------     FINANCIAL DISCLOSURE
            ---------------------------------------------------------------

     None


                                     16
<PAGE>

                                   PART III
                                   --------


ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
- --------    --------------------------------------------------

     Information required under this Item relating to members of the Board
of Directors is incorporated by reference herein from the Company's 1995
Notice of Annual Meeting of Stockholders and Proxy Statement.  The
information with respect to executive officers of the Company appears under
the heading "Executive Officers of the Registrant" in Part I herein.


ITEM 11.    EXECUTIVE COMPENSATION
- --------    ----------------------

     The information required under this Item is incorporated by reference
herein from the Company's 1995 Notice of Annual Meeting of Stockholders and
Proxy Statement.


ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
- --------    --------------------------------------------------------------

     The information required under this Item is incorporated by reference
herein from the Company's 1995 Notice of Annual Meeting of Stockholders and
Proxy Statement.


ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------    ----------------------------------------------

     The information required under this Item is incorporated by reference
herein from the Company's 1995 Notice of Annual Meeting of Stockholders and
Proxy Statement.


                                     17
<PAGE>

                                   PART IV
                                   -------


ITEM 14.    EXHIBITS, FINANCIAL STATEMENTS, AND REPORTS ON FORM 8-K
- --------    -------------------------------------------------------

      (a)   The following documents are filed as part of this report:

                                                               Annual Report
                                                               Page Number(1)
                                                               -------------
(1)    Financial Statements

                 Consolidated Balance Sheets as of                     32-33
                 December 31, 1994 and December 31, 1993

                 Consolidated Statements of Income for                    34
                 the years ended December 31, 1994,
                 December 31, 1993 and December 31, 1992

                 Consolidated Statements of Cash Flows for                35
                 the years ended December 31, 1994,
                 December 31, 1993 and December 31, 1992

                 Consolidated Statements of Shareholders'                 36
                 Equity for the years ended December 31, 1994,
                 December 31, 1993 and December 31, 1992

                 Notes to Consolidated Financial Statements            37-50

                 Report of Price Waterhouse LLP, Independent              51
                 Accountants to the Company


   1
     Incorporated by reference from the indicated pages of the Annual
Report to Shareholders for the year ended December 31, 1994.  With the
exception of the information incorporated by reference in Items 1, 5, 6, 7,
8 and 14 of this report, the Annual Report to Shareholders is not deemed
filed as part of this report.


                                     18
<PAGE>

                     REPORT OF INDEPENDENT ACCOUNTANTS
                     ---------------------------------

To the Board of Directors and Stockholders
  of Fisher-Price, Inc.

We have audited the consolidated statements of income, stockholders' equity
and cash flows of Fisher-Price, Inc. and subsidiaries for the fiscal year
ended January 3, 1993.  We have also audited the financial statement
schedules.  These financial statements are the responsibility of the
Company's management.  Our responsibility is to express an opinion on these
financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free
of material misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial
statements.  An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that our audit
provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated results of
operations and cash flows of Fisher-Price, Inc. and subsidiaries for the
fiscal year ended January 3, 1993, in conformity with generally accepted
accounting principles.  In addition, in our opinion, the financial
statement schedules referred to above, when considered in relation to the
basic financial statements taken as a whole, present fairly, in all
material respects, the information required to be included therein.



/s/ Coopers & Lybrand L.L.P.
- ----------------------------
Boston, Massachusetts
February 4, 1993


                                     19
<PAGE>


(2)    Financial Statement Schedule for the years ended December 31, 1994,
       December 31, 1993 and December 31, 1992(1)

       Schedule V - Valuation and Qualifying Accounts and Allowances


(3)    Exhibits (Listed by numbers corresponding to Item 601 of Regulation S-K)

       2.0      Agreement and Plan of Merger, dated as of August 19, 1993, by
                and among the Company, MAT Acquisition, Inc. and Fisher-Price,
                Inc. (incorporated by reference from Exhibit 2.1 to the
                Company's Registration Statement on Form S-4, Registration
                Statement No. 33-50749)

       2.1      Amended and Restated Asset Purchase Agreement, dated as of
                March 26, 1994 and amended and restated as of May 15, 1994,
                by and between Kransco and Mattel, Inc. (incorporated by
                reference to Exhibit 2.1 to the Company's Current Report on
                Form 8-K dated May 31, 1994)

       3.0      Restated Certificate of Incorporation of the Company
                (incorporated by reference to Exhibit 3.0 to the Company's
                Annual Report on Form 10-K for the year ended December 31,
                1993)

       3.1      By-laws of the Company, as amended to date (incorporated by
                reference to Exhibit 3.1 to the Company's Annual Report on
                Form 10-K for the year ended December 31, 1992)

       4.0      Rights Agreement, dated as of February 7, 1992, between the
                Company and The First National Bank of Boston, as Rights Agent
                (incorporated by reference to Exhibit 1 to the Company's
                Registration Statement on Form 8-A, dated February 12, 1992)

                (The Company has not filed certain long-term debt instruments
                under which the principal amount of securities authorized to
                be issued does not exceed 10% of the total assets of the
                Company.  Copies of such agreements will be provided to the
                Securities and Exchange Commission upon request.)

       10.0     Credit Agreement dated as of March 10, 1995 among the Company,
                the Banks named therein and Bank of America National Trust
                and Savings Association, as Agent (incorporated by reference
                to Exhibit 99.5 to the Company's Current Report on Form 8-K
                dated March 21, 1995)


- -------------------
       1
        All other schedules are omitted because they are not applicable or
the required information is shown in the financial statements or notes thereto.


                                     20
<PAGE>

       10.1     Second Amended and Restated Transfer and Administration
                Agreement dated as of March 10, 1995 among the Company, Mattel
                Sales Corp., Fisher-Price, Inc., the Banks named therein and
                NationsBank of Texas, N.A., as Agent (incorporated by reference
                to Exhibit 99.6 to the Company's Current Report on Form 8-K
                dated March 21, 1995)

       10.2     Underwriting Agreement dated May 19, 1993 between the Company,
                Morgan Stanley & Co. Incorporated and Kidder, Peabody & Co.
                Incorporated (incorporated by reference to Exhibit 10.3 to the
                Company's Annual Report on Form 10-K for the year ended
                December 31, 1993)

       10.3     Stock Subscription Warrant dated as of June 28, 1991 between
                Fisher-Price, Inc. and certain investors (incorporated by
                reference to Exhibit 4(c) to Fisher-Price's Report on Form
                10-K for the transition period from July 1, 1991 to December
                29, 1991)

       10.4     Underwriting Agreement dated July 31, 1992 between the Company,
                Morgan Stanley & Co. Incorporated and Kidder, Peabody & Co.
                Incorporated (incorporated by reference to Exhibit 10.5 to the
                Company's Annual Report on Form 10-K for the year ended
                December 31, 1992)

       10.5     Distribution Agreement dated September 19, 1994 among the
                Company, Morgan Stanley & Co. Incorporated and CS First Boston
                Corporation (incorporated by reference to Exhibit 99.0 to the
                Company's Current Report on Form 8-K dated September 20, 1994)


Executive Compensation Plans and Arrangements of the Company
- ------------------------------------------------------------

       10.6     Form of Indemnity Agreement between Mattel and its directors and
                certain of its executive officers (incorporated by reference to
                Exhibit B to Notice of Annual Meeting of Stockholders of the
                Company dated March 24, 1987)

       10.7     Form of Employment Agreement between the Company and certain
                executive officers (incorporated by reference to Exhibit 10.6 of
                Amendment No. 1 of the Company's Annual Report on Form 10-K for
                the fiscal year ended December 26, 1987)

       10.8     Form of Employment Agreement between the Company and certain
                executive officers (incorporated by reference to Exhibit 10.8
                to the Company's Annual Report on Form 10-K for the year ended
                December 31, 1992)

       10.9     Form of Amended & Restated Employment Agreement between the
                Company and certain executive officers (incorporated by
                reference to Exhibit 10.13 to the Company's Annual Report on
                Form 10-K for the year ended December 31, 1993)


                                     21
<PAGE>

       10.10    Mattel, Inc. Management Incentive Plan (incorporated by
                reference to Exhibit 99.1 to the Company's Current Report on
                Form 8-K dated April 14, 1994)

       10.11    Mattel, Inc. Long-Term Incentive Plan (incorporated by
                reference to Exhibit 99.2 to the Company's Current Report
                on Form 8-K dated April 14, 1994)

       10.12    Mattel, Inc. Financial Security Program Agreement for certain
                officers (incorporated by reference to Exhibit 10.7 of the
                Company's Registration Statement No. 2-95161 on Form S-1, filed
                January 7, 1985)

       10.13    Form of Deferred Compensation Plan for Directors (incorporated
                by reference to Exhibit No. 10.11 of Amendment No. 1 of the
                Company's Annual Report on Form 10-K for the fiscal year ended
                December 26, 1987)

       10.14    Mattel, Inc. 1990 Stock Option Plan (incorporated by reference
                to Exhibit A to the Notice of Annual Meeting of Stockholders and
                Proxy Statement of the Company dated March 15, 1990)

       10.15    Amendment No. 1 to the Mattel, Inc. 1990 Stock Option Plan
                (incorporated by reference to the information under the heading
                "Amendment to Mattel 1990 Stock Option Plan" on page F-1 of the
                Joint Proxy Statement/Prospectus of the Company and Fisher-Price
                included in the Company's Registration Statement on Form S-4,
                Registration Statement No. 33-50749)

       10.16    Form of Award Agreement evidencing award of stock appreciation
                rights granted pursuant to the Company's 1990 Stock Option Plan
                to certain executive officers of the Company ("Award Agreement")
                (incorporated by reference to Exhibit 10.12 to the Company's
                Annual Report on Form 10-K for the year ended December 31, 1991)

       10.17    Form of First Amendment to Award Agreement (incorporated by
                reference to Exhibit 10.21 to the Company's Annual Report on
                Form 10-K for the year ended December 31, 1993)

       10.18    Notice of Grant of Stock Options and Grant Agreement
                (incorporated by reference to Exhibit 99.0 to the Company's
                Current Report on Form 8-K dated May 31, 1994)

       10.19    Grant Agreement fo a Non-Qualified Stock Option (incorporated
                by reference to Exhibit 99.1 to the Company's Current Report
                on Form 8-K dated May 31, 1994)

       10.20    Award Cancellation Agreement (incorporated by reference to
                Exhibit 99.2 to the Company's Current Report on Form 8-K dated
                May 31, 1994)


                                     22
<PAGE>

       10.21    Form of Restricted Stock Award Agreement under the Mattel 1990
                Stock Option Plan (incorporated by reference to Exhibit 10.22
                to the Company's Annual Report on Form 10-K for the year ended
                December 31, 1993)

       10.22    Mattel, Inc. Supplemental Executive Retirement Plan effective
                as of October 7, 1990 (incorporated by reference to Exhibit
                10.10 of the Company's Annual Report on Form 10-K for the fiscal
                year ended December 29, 1990)

       10.23    Mattel, Inc. Supplemental Executive Retirement Plan effective
                as of April 1, 1994 (incorporated by reference to Exhibit 99.7
                to the Company's Current Report on Form 8-K dated March 21,
                1995)

       10.24    Description of the Mattel, Inc. Deferred Compensation Plan for
                Officers (incorporated by reference to Exhibit 10.16 to the
                Mattel, Inc. Annual Report on Form 10-K for the year ended
                December 31, 1991)

       10.25    Fisher-Price, Inc. Matching Savings Plan, 1994 Restatement
                (incorporated by reference to Exhibit 99.8 to the Company's
                Current Report on Form 8-K dated March 21, 1995)

       10.26    The Fisher-Price, Inc. Pension Plan (1989 Restatement)
                (incorporated by reference to Exhibit 10(l) to Fisher-Price's
                Registration Statement on Form 10 dated June 28, 1991)

       10.27    Mattel, Inc. Personal Investment Plan, 1993 Restatement
                (incorporated by reference to Exhibit 99.9 to the Company's
                Current Report on Form 8-K dated March 21, 1995)

       10.28    First Amendment to the Mattel, Inc. Personal Investment Plan,
                1993 Restatement (incorporated by reference to Exhibit 99.10
                to the Company's Current Report on Form 8-K dated March 21,
                1995)

       11.0*    Computation of Income per Common and Common Equivalent Share

       13.0*    Pages 26 through 53 of the Mattel, Inc. Annual Report to
                Shareholders for the year ended December 31, 1994

       21.0*    Subsidiaries of the Registrant

       23.0*    Consent of Price Waterhouse LLP

       23.1*    Consent of Coopers & Lybrand L.L.P.


- -------------------
       * Filed herewith.


                                     23
<PAGE>

       24.0*    Power of Attorney (on page 26 of Form 10-K)

       27.0*    Financial Data Schedule (EDGAR filing only)

       (b)      Reports on Form 8-K

                Mattel, Inc. filed the following Current Reports on Form 8-K
                during the quarterly period ended December 31, 1994

                                                            Financial
                  Date of Report      Items Reported    Statements Filed
                ------------------    --------------    ----------------
                October   18, 1994         5, 7               None
                November  17, 1994         5, 7               None
                December  20, 1994         5, 7               None


       (c)      Exhibits Required by Item 601 of Regulation S-K

                See Item (3) above

       (d)      Financial Statement Schedule

                Schedule V - Valuation and Qualifying Accounts and Allowances

                Copies of Form 10-K (which includes Exhibit 24.0), Exhibits
                11.0, 13.0, 21.0, 23.0, 23.1 and the Annual Report to
                Shareholders are available to stockholders of the Company
                without charge.  Copies of other Exhibits can be obtained by
                stockholders of the Company upon payment of ten cents per page
                for such Exhibits.  Written requests should be sent to
                Secretary, Mattel, Inc., 333 Continental Boulevard,
                El Segundo, California 90245-5012.



- -------------------
       * Filed herewith.



                                     24
<PAGE>

                               SIGNATURES
                               ----------

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.


                                              MATTEL, INC.
                                              Registrant

                                              By: /s/ Gary P. Rolfes
                                                  -------------------------
                                                  GARY P. ROLFES
                                                  Senior Vice President and
        Date: As of March 22, 1995                Controller
              --------------------


                                     25

<PAGE>

                            POWER OF ATTORNEY
                            -----------------


     We, the undersigned directors and officers of Mattel, Inc. do hereby
severally constitute and appoint John W. Amerman, Ned Mansour, Leland P.
Smith and John L. Vogelstein, and each of them, our true and lawful
attorneys and agents, to do any and all acts and things in our name and
behalf in our capacities as directors and officers and to execute any and
all instruments for us and in our names in the capacities indicated below,
which said attorneys and agents, or any of them, may deem necessary or
advisable to enable said Corporation to comply with the Securities Exchange
Act of 1934, as amended, and any rules, regulations and requirements of the
Securities and Exchange Commission, in connection with this Annual Report
on Form 10-K, including specifically, but without limitation, power and
authority to sign for us or any of us, in our names in the capacities
indicated below, any and all amendments hereto; and we do each hereby
ratify and confirm all that said attorneys and agents, or any one of them,
shall do or cause to be done by virtue hereof.

     Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

Signature                    Title                          Date
- ---------                    -----                          ----
<S>                          <C>                            <C>
/s/ John W. Amerman          Chairman of the Board          March 22, 1995
- -------------------          and Chief Executive Officer
JOHN W. AMERMAN

/s/ Francesca Luzuriaga      Executive Vice President,      March 22, 1995
- -----------------------      Finance (principal financial
FRANCESCA LUZURIAGA          officer)

/s/ Jill E. Barad            Director, President and        March 22, 1995
- -----------------            Chief Operating Officer
JILL E. BARAD


                                     26
<PAGE>
<CAPTION>

Signature                    Title                          Date
- ---------                    -----                          ----
<S>                          <C>                            <C>
/s/ Harold Brown             Director                       March 22, 1995
- ----------------
HAROLD BROWN

/s/ James A. Eskridge        Director and President,        March 22, 1995
- ---------------------        Fisher-Price, Inc.
JAMES A. ESKRIDGE

/s/ Tully M. Friedman        Director                       March 22, 1995
- ---------------------
TULLY M. FRIEDMAN

/s/ Ronald M. Loeb           Director                       March 22, 1995
- ------------------
RONALD M. LOEB

/s/ Edward H. Malone         Director                       March 22, 1995
- --------------------
EDWARD H. MALONE

/s/ Edward N. Ney            Director                       March 22, 1995
- -----------------
EDWARD N. NEY

/s/ William D. Rollnick      Director                       March 22, 1995
- -----------------------
WILLIAM D. ROLLNICK

/s/ John L. Vogelstein       Director                       March 22, 1995
- ----------------------
JOHN L. VOGELSTEIN

/s/ Lindsey F. Williams      Director and President,        March 22, 1995
- -----------------------      Mattel International
LINDSEY F. WILLIAMS

</TABLE>
                                     27

<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
                        ON FINANCIAL STATEMENT SCHEDULE
                       ---------------------------------



To the Board of Directors of Mattel, Inc.


     Our audits of the consolidated financial statements referred to in our
report dated February 6, 1995 appearing on page 51 of the December 31, 1994
Annual Report to Shareholders of Mattel, Inc. (which report and
consolidated financial statements are incorporated by reference in this
Annual Report on Form 10-K) and the report of other auditors also included
an audit of the Financial Statement Schedule listed in Item  14(a)(2) of
this Form 10-K.  In our opinion, based on our audits and the report of
other auditors, this Financial Statement Schedule presents fairly, in all
material respects, the information set forth therein when read in
conjunction with the related consolidated financial statements.




/s/ PRICE WATERHOUSE LLP
- ------------------------
Los Angeles, California
February 6, 1995


                                     28

<PAGE>

                           MATTEL, INC. AND SUBSIDIARIES              SCHEDULE V

                 VALUATION AND QUALIFYING ACCOUNTS AND ALLOWANCES

                                 (In thousands)

<TABLE>
<CAPTION>
                           Balance at   Additions                       Balance
                           Beginning    Charged to          Net          at End
                            of Year     Operations      Deductions      of Year
                           ----------   ----------      ----------      --------
Allowance for
   Doubtful Accounts
- --------------------
<S>                        <C>          <C>             <C>             <C>
Year Ended
   December 31, 1994         $ 21,024     $  7,282      $ (12,206)(a)   $ 16,100

Year Ended
   December 31, 1993           35,115        4,169        (18,260)(a)     21,024

Year Ended
   December 31, 1992           31,545       21,686        (18,116)(a)     35,115


<CAPTION>

Allowance for
   Inventory Obsolescence
- -------------------------
<S>                        <C>          <C>             <C>             <C>
Year Ended
   December 31, 1994         $ 19,432     $ 37,039      $ (27,935)(b)   $ 28,536

Year Ended
   December 31, 1993           16,109       32,084        (28,761)(b)     19,432

Year Ended
   December 31, 1992           18,820       26,882        (29,593)(b)     16,109



<FN>
(a) Includes write-offs, recoveries of previous write-offs, and currency
    translation adjustments.

(b) Includes writedowns and currency translation adjustments.


                                     29

</TABLE>

<PAGE>
<TABLE>
                                          MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                       (Page 1 of 2)
                           COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                           ------------------------------------------------------------
                                     (In thousands, except per share amounts)

<CAPTION>
                                                                          FOR THE YEAR ENDED (a)(b)
                                                        ------------------------------------------------------------
                                                        Dec. 31,     Dec. 31,     Dec. 31,     Dec. 31,     Dec. 29,
PRIMARY                                                   1994         1993         1992         1991         1990
- -------                                                 ------------------------------------------------------------
<S>                                                     <C>          <C>          <C>          <C>          <C>
Income Before Extraordinary Item and Cumulative
  Effect of Changes in Accounting Principles            $255,832     $135,911     $184,841     $134,038     $ 95,582


Add:    Interest savings, net of tax, applicable to
          assumed exercise of Fisher-Price warrants            -          637        1,138          594            -
Deduct: Dividends on convertible preference stock         (4,689)      (4,894)      (4,826)      (4,830)      (4,811)
        Dividends on senior preferred stock                    -            -         (152)        (605)        (605)
                                                        --------     --------     --------     --------     --------
Income Before Extraordinary Item and Cumulative
  Effect of Changes in Accounting Principles for
  Computation of Income Per Share                        251,143      131,654      181,001      129,197       90,166

Extraordinary item                                             -      (14,681)           -       (5,236)           -
Cumulative effect of changes in accounting principles          -       (4,022)           -            -            -
                                                        --------     --------     --------     --------     --------
Net Income Applicable to Common Shares                  $251,143     $112,951     $181,001     $123,961     $ 90,166
                                                        ========     ========     ========     ========     ========

Applicable Shares

Weighted average common shares outstanding               220,457      210,285      211,253      179,210      144,852
Weighted average common equivalent shares arising from:
        Stock options                                      2,472        2,348        2,898        2,429        3,772
        Fisher-Price warrants                                819        1,345        2,606        1,402            -
        Restricted stock                                     191            -            -            -            -
        Common stock warrants - $6.25 Series                   -            -            -          509        2,019
                                                        --------     --------     --------     --------     --------
Weighted average number of common and common
  equivalent shares                                      223,939      213,978      216,757      183,550      150,643
                                                        ========     ========     ========     ========     ========

Income Per Share Before Extraordinary Item and
  Cumulative Effect of Changes in Accounting Principles $   1.12     $   0.62     $   0.84     $   0.71     $   0.60
        Extraordinary item                                     -        (0.07)           -        (0.03)           -
        Cumulative effect of changes in accounting
          principles                                           -        (0.02)           -            -            -
                                                        --------     --------     --------     --------     --------
Net Income Per Common Share                             $   1.12     $   0.53     $   0.84     $   0.68     $   0.60
                                                        ========     ========     ========     ========     ========

<FN>
(a)  Consolidated financial information for 1993, 1992 and 1991 has been restated retroactively for the effects of
     the November 1993 merger, accounted for as a pooling of interests, with Fisher-Price.  The results of operations
     and financial position of Fisher-Price are excluded from periods prior to July 1, 1991, while its business was
     operated as a division of The Quaker Oats Company.

(b)  Per share data reflect the retroactive effect of stock splits distributed to shareholders in January 1995 and
     1994, June 1992 and November 1991 and the mergers with Fisher-Price and IGI in 1993 and 1992, respectively.

</TABLE>
<PAGE>
<TABLE>
                                          MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                       (Page 2 of 2)
                           COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                           ------------------------------------------------------------
                                     (In thousands, except per share amounts)

<CAPTION>
                                                                          FOR THE YEAR ENDED (a)(b)
                                                        ------------------------------------------------------------
                                                        Dec. 31,     Dec. 31,     Dec. 31,     Dec. 31,     Dec. 29,
FULLY DILUTED                                             1994         1993         1992         1991         1990
- -------------                                           ------------------------------------------------------------
<S>                                                     <C>          <C>          <C>          <C>          <C>
Income Before Extraordinary Item and Cumulative
    Effect of Changes in Accounting Principles          $255,832     $135,911     $184,841     $134,038     $ 95,582

Add:    Interest savings, net of tax, applicable to:
        Assumed conversion of 8% convertible debentures      628        5,338        5,467        3,907            -
        Assumed exercise of Fisher-Price warrants              -          637        1,138          594            -
Deduct: Dividends on senior preferred stock                    -            -         (152)        (605)        (605)
        Impact of required ESOP dividends or
         contributions upon conversion                    (3,598)      (4,894)      (4,826)      (4,830)      (4,811)
                                                        --------     --------     --------     --------     --------
Income Before Extraordinary Item and Cumulative
   Effect of Changes in Accounting Principles for
   Computation of Income Per Share                       252,862      136,992      186,468      133,104       90,166

Extraordinary item                                             -      (14,681)           -       (5,236)           -
Cumulative effect of changes in accounting principles          -       (4,022)           -            -            -
                                                        --------     --------     --------     --------     --------
Net Income Applicable to Common Shares                  $252,862     $118,289     $186,468     $127,868     $ 90,166
                                                        ========     ========     ========     ========     ========

Applicable Shares

Weighted average common shares outstanding               220,457      210,454      211,378      179,277      144,852
Weighted average common equivalent shares arising from:
       Stock options                                       2,488        2,780        3,322        3,610        3,772
       Assumed conversion of convertible preference
         stock                                             1,683        2,025        2,025        2,025        2,025
       Assumed conversion of 8% convertible debentures     1,295        9,458        9,741        7,457            -
       Fisher-Price warrants                                 819        1,345        2,606        1,402            -
       Restricted stock                                      264            -            -            -            -
       Common stock warrants - $6.25 Series                    -            -            -          713        2,019
                                                        --------     --------     --------     --------     --------
Weighted average number of common and common
  equivalent shares                                      227,006      226,062      229,072      194,484      152,668
                                                        ========     ========     ========     ========     ========

Income Per Share Before Extraordinary Item and
  Cumulative Effect of Changes in Accounting Principles $   1.11     $   0.60     $   0.81     $   0.69     $   0.59
        Extraordinary item                                     -        (0.06)           -        (0.03)           -
        Cumulative effect of changes in accounting
          principles                                           -        (0.02)           -            -            -
                                                        --------     --------     --------     --------     --------
Net Income Per Common Share                             $   1.11     $   0.52     $   0.81     $   0.66     $   0.59
                                                        ========     ========     ========     ========     ========

<FN>
(a)  Consolidated financial information for 1993, 1992 and 1991 has been restated retroactively for the effects of
     the November 1993 merger, accounted for as a pooling of interests, with Fisher-Price.  The results of operations
     and financial position of Fisher-Price are excluded from periods prior to July 1, 1991, while its business was
     operated as a division of The Quaker Oats Company.

(b)  Per share data reflect the retroactive effect of stock splits distributed to shareholders in January 1995 and
     1994, June 1992 and November 1991 and the mergers with Fisher-Price and IGI in 1993 and 1992, respectively.

</TABLE>


<PAGE>
                                                                   Exhibit 13.0


                          CONTENTS
                          --------
               Mattel, Inc. and Subsidiaries


                    FINANCIAL INFORMATION
                    ---------------------


  Five-Year Financial Summary                         Page 26



  Management's Discussion and Analysis of Financial
    Condition and Results of Operations               Page 27



  Consolidated Financial Statements                   Page 32



  Notes to Consolidated Financial Statements          Page 37



  Management Report on Responsibility for Financial   Page 51
    Reporting



  Report of Independent Accountants                   Page 51


                    CORPORATE INFORMATION
                    ---------------------


  Directors and Officers                              Page 52



  Corporate Information                               Page 53

<PAGE>

                                        FIVE-YEAR FINANCIAL SUMMARY
                                        ---------------------------
                                       Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>
                                                                                For the Year (a)(b)
                                                            ----------------------------------------------------------
(In thousands, except per share and percentage information)    1994        1993        1992        1991        1990
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>         <C>         <C>         <C>         <C>
Operating Results:
Net sales                                                   $3,205,025  $2,704,448  $2,563,525  $2,046,489  $1,497,312
Gross profit                                                 1,601,503   1,326,267   1,239,308     973,402     716,153
  % of net sales                                                   50%         49%         48%         48%         48%
Operating profit before restructuring and
  integration charges (c)                                      521,081     414,260     351,661     278,660     193,411
  % of net sales                                                   16%         15%         14%         14%         13%
Restructuring and integration charges (d)                       72,000     115,000           -           -           -
Income before income taxes, extraordinary item
  and cumulative effect of changes in
  accounting principles                                        393,632     236,646     282,945     214,326     143,482
Provision for income taxes                                     137,800     100,735      98,104      80,288      47,900
Income before extraordinary item and
  cumulative effect of changes in
  accounting principles                                        255,832     135,911     184,841     134,038      95,582
Extraordinary item - loss on debt retirement                         -     (14,681)          -      (5,236)          -
Cumulative effect of changes in accounting principles                -      (4,022)          -           -           -
Net income                                                     255,832     117,208     184,841     128,802      95,582

Income Per Common Share (e):
Income before extraordinary item and cumulative effect
  of changes in accounting principles
  Primary                                                         1.12        0.62        0.84        0.71        0.60
  Fully diluted                                                   1.11        0.60        0.81        0.69        0.59
Net income
  Primary                                                         1.12        0.53        0.84        0.68        0.60
  Fully diluted                                                   1.11        0.52        0.81        0.66        0.59
Dividends declared per common share (e)                           0.19        0.15        0.12        0.07        0.03
- ----------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                                As of Year End (a)(b)
                                                            ----------------------------------------------------------
(In thousands)                                                 1994        1993        1992        1991        1990
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>         <C>         <C>         <C>         <C>
Financial Position:
Cash and marketable securities                              $  259,681  $  523,581  $  327,807  $  290,750  $  204,349
Accounts receivable, net                                       762,024     580,313     538,444     467,266     266,424
Inventories                                                    339,143     219,993     238,895     225,411     152,134
Total assets                                                 2,459,026   2,000,077   1,712,675   1,564,832     968,688
Notes payable                                                        -           -      13,401      29,733       1,000
Long-term liabilities                                          457,455     398,939     434,930     353,575     229,070
Shareholders' equity                                         1,085,690     817,809     748,356     664,254     336,586
- ----------------------------------------------------------------------------------------------------------------------
<FN>
(a) Consolidated financial information for 1993, 1992 and 1991 has been restated retroactively for the effects
    of the November 1993 merger, accounted for as a pooling of interests, with Fisher-Price.  The results of
    operations and financial position of Fisher-Price are excluded from periods prior to July 1, 1991, when
    its business was operated as a division of The Quaker Oats Company (Note 7).
(b) The Company's financial reporting year ended on December 31 for years 1991 through 1994 and on the last
    Saturday of December for 1990.
(c) Represents income from operations before restructuring charges, interest expense and provision for income
    taxes.
(d) In 1994, amount represents a nonrecurring charge principally related to the consolidation of manufacturing
    operations and the reduction of headquarters expense and support functions worldwide.  In 1993, the
    nonrecurring charge represents transaction, integration and restructuring costs related to the merger
    with Fisher-Price.
(e) Per share data reflect the retroactive effect of stock splits distributed to shareholders in January 1995
    and 1994, June 1992 and November 1991 and the mergers with Fisher-Price and IGI in 1993 and 1992, respectively.
</TABLE>

                                                        26

<PAGE>
             MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
             -------------------------------------------------
                    CONDITION AND RESULTS OF OPERATIONS
                    ----------------------------------
                       Mattel, Inc. and Subsidiaries


This analysis should be read in conjunction with the consolidated financial
statements which begin on page 32.

     Mattel's financial performance reflects the Company's solid growth in
1994, demonstrating continued strength in its core brands, as well as
incremental volume provided through expansion of its international
marketing and distribution network and increased manufacturing efficiency.
The Company's long-term business strategies have resulted in another record
year for sales and earnings, with net sales for 1994 of $3.2 billion and
net income for 1994 of $255.8 million.  Mattel's merger with Fisher-Price,
Inc. ("Fisher-Price") completed in the fourth quarter of 1993, and the
recent acquisitions of the Kransco business and J.W. Spear & Sons PLC
("Spear"), completed in the second and third quarters of 1994,
respectively, should continue to enhance the Company's position as a
worldwide leader in the manufacturing and marketing of children's toys.

     Core brands, which historically have provided the Company with
relatively stable growth, include BARBIE doll products, FISHER-PRICE toys
and juvenile products, Disney-licensed toys, HOT WHEELS vehicles and
playsets, large dolls, preschool toys including SEE 'N' SAY toys, and the
UNO and SKIP-BO card games.  The Company's acquisitions of Kransco and
Spear have provided Mattel with additional core consumer franchises
represented by the POWER WHEELS line of battery-powered, ride-on vehicles
and the rights to the SCRABBLE game in markets outside of the United States
and Canada.

RESULTS OF OPERATIONS
- ---------------------

The following is a percentage analysis of operating results for the past
three years:

<TABLE>
<CAPTION>
                                                For the Year
                                     ----------------------------------
                                        1994        1993        1992
- ----------------------------------   ----------  ----------  ----------
<S>                                  <C>         <C>         <C>
Net sales                                  100%        100%        100%
                                     ==========  ==========  ==========
Gross profit                                 50          49          48
Advertising and promotion
  expenses                                   16          16          16
Other selling and administrative
  expenses                                   17          18          18
Restructuring and integration
  charges                                     2           4           -
Other expense, net                            1           -           -
                                     ----------  ----------  ----------
Operating profit                             14          11          14
Interest expense                              2           2           3
                                     ----------  ----------  ----------
Income before income taxes,
  extraordinary item and changes
  in accounting principles                  12%          9%         11%
                                     ==========  ==========  ==========
</TABLE>

1994 COMPARED TO 1993
- ---------------------

Net sales increased $500.6 million or 19% over 1993, reflecting strong
growth in worldwide sales of core products, as well as POLLY POCKET toys,
Nickelodeon-licensed toys, and MIGHTY MAX action figures.  Added volume was
also generated by the acquisitions of Kransco and Spear, which contributed
$178.7 million in the aggregate to net sales during 1994.  Excluding the
Kransco and Spear acquisitions, the Company's worldwide net sales increased
$321.9 million or 12%.

     Worldwide sales of core products represented 84% of total revenues in
1994 compared to 86% for the prior year, largely as a result of strong non-
core product sales.  Core brand sales increased 16% over the prior year,
with gross sales of BARBIE and BARBIE-related products exceeding $1.1
billion in volume.  Sales of Disney-licensed products, led by toys
connected with "The Lion King" motion picture, increased by 33% to $441.9
million.  Fisher-Price contributed $828.2 million to gross sales in 1994
compared to $747.9 million in 1993, and HOT WHEELS brand sales grew by 18%
over 1993 volumes.  These increases were partially offset by a continuing
decline in sales in the large doll segment, which were 27% below the prior
year volume.

     Sales to customers in the United States were 59% of 1994 consolidated
revenues compared to 60% in the prior year.  In total, domestic sales
increased 17%, partially attributable to incremental volume generated from
the acquisition of Kransco, which represented 6% of the Company's domestic
sales for 1994.  Total international sales increased 20% compared to 1993,
including the $24.0 million favorable effect of the weakening of the U.S.
dollar relative to last year.  At constant foreign currency exchange rates,
sales outside the United States grew 19%.

     Gross profit as a percentage of net sales increased one percentage
point to 50%, primarily due to higher sales volume, improved product mix
and synergies realized as a result of the integration of Fisher-Price.
Advertising and promotion expenses increased slightly as a percentage of
net sales; however, spending increased $89.8 million in support of the
growth in sales volume, new product introductions, further development of
markets internationally and the acquisitions of Kransco and Spear, which
contributed $16.3 million to the advertising growth.  As a percentage of
net sales, other selling and administrative expenses decreased from 18% to
17%, reflecting the Company's ongoing efforts to manage expense growth
relative to revenue growth.  In total, selling and administrative expenses
increased by $63.0 million mainly due to the acquisitions of Kransco and
Spear, which contributed $22.1 million to the increase.  Other expense,
net,

                                     27
<PAGE>

increased $15.6 million, primarily due to the effect of the Mexican
peso devaluation in the fourth quarter and higher goodwill amortization
arising from the Kransco and Spear acquisitions in 1994, partially offset
by higher 1993 charges related to losses on sales of fixed assets.

     Interest expense decreased $7.2 million over the prior year as a
result of the prepayment of Fisher-Price's 10.69% term loan, and interest
savings generated by the conversion of the 8% Debentures to common stock
during the 1994 first quarter, partially offset by increased seasonal
borrowings to finance the acquisitions of Kransco and Spear.

     In the 1994 fourth quarter, the Company recognized a $72.0 million
pre-tax charge against continuing operations in connection with the
consolidation of manufacturing operations and the reduction of headquarters
expense and support functions worldwide.  After related tax effects, the
net $46.8 million charge impacted 1994 earnings by $0.21 per share on a
fully diluted basis.  In the 1993 fourth quarter, the Company reported a
$115.0 million pre-tax charge against continuing operations in connection
with its merger with Fisher-Price.  After related tax effects, the net
$90.4 million charge impacted 1993 earnings by $0.40 per share on a fully
diluted basis.

     The restructuring charges in 1994 included approximately $36 million
related to severance costs from elimination of approximately 1,000
positions, $15 million of restricted stock awards that related to the
Fisher-Price integration, $14 million for termination of various
distribution and lease agreements, $4 million for the writedown of fixed
assets to their net realizable value in connection with the elimination of
excess manufacturing capacity, and other costs of $3 million.

     Although no assurance can be given, the Company anticipates the
restructuring will provide pre-tax cost savings of approximately $25
million during 1995, principally as a result of creating efficiencies and
eliminating redundancies.  Available cash reserves and cash flow generated
from normal business operations will fund the costs of the restructuring,
with no adverse impact expected on the Company's future liquidity, revenues
or financial position.  It is anticipated that substantially all amounts
related to the restructuring will be expended during 1995.

     As of December 31, 1994, the integration and restructuring activity
provided for by the 1993 charge was substantially complete and amounts
previously accrued had been paid.  The cost savings realized by the Company
as a result of the consolidation of facilities and related staff reductions
were comparable to the anticipated $45 million, and the type and amount of
charges actually incurred approximated the amounts included in the
provision.

     The 1993 fourth quarter included an extraordinary net-of-tax charge of
$14.7 million resulting from prepayment of Fisher-Price's 10.69% term loan.

1993 COMPARED TO 1992
- ---------------------

Net sales increased $140.9 million or 5% over 1992. In addition to growth
in core product sales, incremental volume was contributed by sales of
Nickelodeon-licensed toys and new product introductions such as BABY WALK
'N ROLL, MIGHTY MAX, SALLY SECRETS and the Company's line of McDonald's
activity toys.  The growth in worldwide net sales includes unfavorable
foreign currency impacts of $104.1 million and a $57.5 million decrease in
Nintendo volume as a result of terminations of the Company's
distributorship agreements for Nintendo products in Australia in the 1993
fourth quarter and in Canada and Italy during the first and third quarters
of 1992, respectively.

     Worldwide sales of core products represented 86% of total revenues for
both 1993 and 1992.  In total, core brand sales increased 6% over the prior
year, with sales of BARBIE products exceeding $1.0 billion in volume.
Fisher-Price sales totaled $747.9 million in 1993 compared to $725.0
million in 1992.  Die-cast sales increased 24% and Disney-licensed product
sales were 19% higher than year-ago levels. These increases were partially
offset by a continuing decline in the large doll segment, which was 29%
below the prior year.  Domestic sales grew 7%, and represented 60% of
worldwide gross revenues in 1993 compared to 59% in the prior year.  Sales
internationally increased 4%, reflecting the unfavorable impacts of foreign
currency translation and the terminations of the distributorship agreements
for Nintendo products.  At constant rates of exchange, international
revenues increased 15% over the prior year.  Excluding Nintendo,
international sales grew 10% over 1992, or by 21% at constant rates of
exchange.

     As a percentage of net sales, gross profit increased one percentage
point due to higher sales volume and an improved product mix.  Advertising
and promotion expenses, while constant as a percentage of net sales,
increased $23.3 million over 1992 levels in support of increased sales of
core brands and new product introductions.  The Company's expansion of its
marketing operations and manufacturing facilities resulted in a net
increase in other selling and administrative expenses of $2.2 million as
compared to the prior year, which included the effect of a $15.0 million
pre-tax charge to the provision for doubtful accounts related to the
bankruptcy of Child World and deteriorating financial condition of Lionel
Leisure.  Other expense, net, decreased slightly, principally as a result
of gains on foreign currency transactions which were partially offset by
amortization of goodwill and losses on routine dispositions of fixed
assets.

     Interest expense decreased $6.1 million or 9%, reflecting a general
decline in interest rates and lower levels of short-term bank borrowing,
partially offset by interest on the 6-7/8% Senior Notes issued in August
1992 and the 6-3/4% Senior Notes issued in May 1993.

     In the 1993 fourth quarter, the Company recognized a $115.0 million
pre-tax charge against continuing operations in connection with its merger
with Fisher-Price.  Of the total, approximately $17 million represented
transaction costs of the merger, including investment banking, legal,
accounting and related costs, and $30 million was related to


                                     28
<PAGE>

the severance of key Fisher-Price executives. Following the merger, the
Company commenced restructuring and integrating certain of the domestic
and international business operations of the entities.  Of the estimated
integration and restructuring costs of $68 million, approximately $13
million represented writedowns of fixed assets in connection with the
elimination of duplicative administration and plant facilities.  The
remainder represented expenditures related to the combination of the
entities' worldwide business operations, including staff reductions and
outplacement expenses, costs of terminating contracts with lessors and
distributors and fees paid to consultants in connection with the
integration and restructuring process.  After related tax effects, the net
$90.4 million charge impacted 1993 earnings by $0.40 per share on a
fully diluted basis.

     Following the merger, the Company negotiated an agreement with the
lenders to permit prepayment of Fisher-Price's 10.69% term loan.  The
prepayment resulted in an extraordinary net-of-tax charge in the 1993
fourth quarter of $14.7 million, or $0.06 per fully diluted share, for the
prepayment premium and write-off of unamortized issuance costs.

INCOME TAXES
- ------------

The effective income tax rates for 1994 and 1993 were 35.0% and 42.6%,
respectively.  The decrease in the effective rate for 1994 resulted from a
reduction in nondeductible restructuring costs, increased taxable income
earned in locations with relatively lower tax rates, and an increase in the
U.S. tax benefit of foreign tax credits associated with dividends from
subsidiaries located in higher tax rate countries.

     Effective January 1, 1993, the Company adopted Statement of Financial
Accounting Standards No. 109, Accounting for Income Taxes, which replaced
                              ---------------------------
Statement No. 96.  Upon adoption, a deferred income tax asset of $69.0
million was recorded, of which $16.0 million related to postquasi-
reorganization net operating losses carried forward, and $53.0 million
related principally to future tax deductions, and foreign tax credit and
alternative minimum tax credit carryovers resulting from activities prior
to the quasi-reorganization.  The benefit of $16.0 million (or $0.07 per
fully diluted share in the 1993 first quarter) was recognized in after-tax
earnings as the cumulative effect of a change in accounting principle.  The
remaining $53.0 million was credited to additional paid-in capital in
accordance with the required accounting treatment for transactions
resulting from activities prior to the quasi-reorganization.

FINANCIAL POSITION
- ------------------

The Company's financial position remained strong in 1994 as a result of its
profitable operating results.  At December 31, 1994, the Company's cash
position, including marketable securities, was $259.7 million, compared to
$523.6 million as of the prior year.  The decrease was primarily due to the
acquisitions of Kransco and Spear, and the prepayment of Fisher-Price's
long-term debt in January 1994, partially offset by the issuance of $110.5
million of Medium-Term Notes in the 1994 fourth quarter and cash generated
from increased sales activity.  The Company's working capital remained
strong at $627.6 million.

     Accounts receivable increased $181.7 million over the prior year
level, reflecting increases in fourth quarter sales volume, as well as the
addition of Kransco and Spear receivables totaling $76.8 million.
Inventories increased 54% compared to the prior year, which includes a
combined $26.2 million increase as a result of the Kransco and Spear
acquisitions, as well as new affiliates and the Company's production in
support of future sales volume.

     Intangible assets increased by $292.9 million, primarily as a result
of the goodwill of $221.0 million and $94.8 million generated from the
acquisitions of Kransco and Spear, respectively, net of amortization.

     The Company's capitalization is as follows:

<TABLE>
<CAPTION>
                                              As of Year End
                                ----------------------------------------
(In millions)                          1994                  1993
- -----------------------------   -------------------  -------------------
<S>                             <C>                  <C>
6-7/8% Senior notes              $   99.6        7%  $   99.5         8%
6-3/4% Senior notes                 100.0         7     100.0          8
Medium-Term notes                   110.5         7         -          -
8% Convertible subordinated
  debentures                            -         -      74.0          6
Other long-term debt
  obligations                        64.9         4      54.6          5
                                ---------  --------  --------  ---------
Total long-term debt                375.0        25     328.1         27
Other long-term liabilities          82.5         5      70.8          6
Shareholders' equity              1,085.7        70     817.8         67
                                ---------  --------  --------  ---------
                                 $1,543.2      100%  $1,216.7       100%
                                =========  ========  ========  =========
</TABLE>

     Total long-term debt increased $46.9 million due to the issuance of
Medium-Term Notes, partially offset by voluntary conversion of the 8%
Debentures into common stock by holders of the debt.  However, long-term
debt decreased as a percentage of total capitalization.  Shareholders'
equity increased $267.9 million over 1993, reflecting profitable operating
results for the current year, $73.4 million related to conversions of the
8% Debentures into common shares, and $78.1 million for activity related to
employee stock compensation plans.  These increases were partially offset
by treasury stock purchases of $80.9 million and dividend declarations on
common and preference stock totaling $50.3 million.

LIQUIDITY
- ---------

The primary sources of liquidity for the Company over the last three years
have been cash flows generated from operations, long-term debt issuances
and short-term seasonal borrowings.  Operating activities generated cash
flows of $343.4 million during 1994, compared to $303.3 million and $131.6
million in 1993 and 1992, respectively.

     Principal investing activities during 1994 included expenditures for
the Company's acquisitions of Kransco and Spear.  Investing in 1994 and
1993 also included additions of tooling, property and equipment at various
manufacturing


                                     29
<PAGE>

and office facilities.  In addition to fixed asset purchases to replenish
manufacturing and distribution facilities, investing activities during
1992 included the construction and start-up of a new manufacturing plant
in Indonesia and the $16.0 million payment of final purchase consideration
related to the Company's 1991 acquisition of Aviva Sport, Inc.

     Financing activities provided intermediate- and long-term funds
through the issuance of Medium-Term Notes in 1994, the 6-3/4% Senior Notes
in 1993 and the 6-7/8% Senior Notes in 1992, which were utilized by the
Company to retire higher-cost debt and for general corporate purposes.  In
1994, the Company retired Fisher-Price's 10.69% term loan.  Cash outlays
for treasury stock were made over the three-year period primarily to
purchase shares for issuance under the Company's employee stock option
plans and for potential conversions of convertible securities.  The Company
has consistently increased cash payments for common dividends over the
three-year period as a result of stock splits distributed to common
shareholders.

SHORT-TERM FINANCING
- --------------------

The Company's seasonal cash flow requirements for the coming year are
expected to be met by cash on hand as of December 31, 1994, cash generated
by 1995 operations, and short-term credit lines provided by domestic and
foreign banks.  Under the Company's domestic credit line, unsecured
facilities provide a total of $650.0 million in seasonal financing from a
commercial bank group.  The facilities provide for up to $400.0 million in
advances and backup for commercial paper issuances (a three-year facility),
and up to an additional $250.0 million (a three-year facility) for
nonrecourse purchases of certain trade accounts receivable by the bank
group.  In connection with the domestic credit line, the Company is to
comply with certain financial covenants for consolidated debt-to-capital,
interest coverage and tangible net worth levels.

     In addition, the Company expects to have available approximately $285
million of individual short-term international credit lines with a number
of banks, which customarily are extended as needed to meet seasonal working
capital requirements of certain foreign affiliates.

ACQUISITIONS
- ------------

On May 31, 1994, the Company acquired substantially all of the business
assets and assumed the associated debts and liabilities of Kransco, a San
Francisco-based designer, manufacturer and marketer of brand name
recreational and sporting products, including POWER WHEELS battery-powered,
ride-on vehicles; HULA HOOP and FRISBEE products marketed under the WHAM-O
trademark; STREET JAM sporting goods; and MOREY BOOGIE bodyboards.  The
purchase price included net cash consideration of $254.6 million, including
costs directly related to the acquisition.  In addition, the Company repaid
$20.0 million of Kransco's short-term borrowings concurrent with
consummation of the asset purchase transaction.  The asset purchase
agreement also provides for future contingent consideration in the event
that net sales of the POWER WHEELS product line reaches or exceeds certain
levels in each of calendar years 1994, 1995 and 1996.  The contingent
consideration payable with respect to any year shall not exceed $8.6
million.  As of December 31, 1994, $8.6 million of contingent consideration
was payable, and as a result the goodwill initially recorded was increased.

     The acquisition has been accounted for under the purchase method of
accounting and, accordingly, the operating results of Kransco have been
included in the Company's consolidated financial statements since the date
of acquisition.  The excess of the aggregate purchase price over the
estimated fair market value of the net assets acquired was approximately
$221 million, which is being amortized on a straight-line basis over 20
years.

     In July 1994, the Company acquired a majority of the shares of Spear,
a company organized in the United Kingdom, that holds the rights to
SCRABBLE in markets outside of the United States and Canada, and certain
other games worldwide.  Under the terms of the Company's offer,
shareholders had the option to receive the purchase consideration of 11.5
pounds sterling per issued share in either cash, interest-bearing notes or
in a combination of cash and notes.  As of December 31, 1994, holders of
5.1 million shares of Spear had elected the cash option, receiving
approximately 58 million pounds sterling, and holders of 0.3 million shares
had elected to receive notes.  The aggregate purchase price, including
investment advisor and other directly related expenses, denominated in
pounds sterling, was approximately $100 million.  The acquisition has been
accounted for by the purchase method and, accordingly, the results of
operations of Spear have been included in the Company's consolidated
financial statements since the date of acquisition.  The excess of cost
over the estimated fair market value of tangible net assets acquired was
approximately $95 million, which is being amortized on a straight-line
basis over 20 years.

   On November 30, 1993, a merger was consummated between the Company and
Fisher-Price, one of the world's


                                     30
<PAGE>

largest manufacturers and marketers of infant and preschool toys and juvenile
products.  The stock-for-stock transaction was approved by the shareholders
of both companies, after which Fisher-Price became a wholly-owned subsidiary
of the Company.  The merger agreement provided for the exchange of 1.275
shares of Mattel common stock for each outstanding Fisher-Price common share,
and resulted in the issuance of 39.1 million shares, before stock splits
(61.1 million shares after stock splits), valued, on the merger's effective
date, at $1.19 billion.  This transaction was accounted for as a pooling of
interests, and accordingly, financial information for periods prior to the
merger reflect retroactive restatement for the companies' combined financial
position and operating results.  Prior to July 1, 1991, the business of
Fisher-Price was operated as a division of The Quaker Oats Company, and
therefore, any such financial data are excluded from the Company's combined
consolidated results presented herein.

     In 1992, the Company concluded its merger with International Games,
Inc. ("IGI"), a creator, manufacturer and marketer of proprietary family
and educational card and board games, including UNO and SKIP-BO.  The
merger, accounted for as a pooling of interests, was effected by exchanging
all of IGI's outstanding voting preferred and common stock for 2.0 million
shares of Mattel common stock and 0.9 million shares of Mattel 12.5%
Convertible Preference Stock, Series F, representing a combined value of
$58.5 million.

LITIGATION
- ----------

The Company is involved in various litigation and other legal matters,
including claims related to product liability and environmental cleanup,
which are being addressed or defended in the ordinary course of business.
Management believes that any liability which may potentially result upon
resolution of such matters will not have a material adverse effect on the
Company's consolidated financial position or results of operations.

COMMITMENTS
- -----------

In the normal course of business, the Company enters into contractual
arrangements for future purchases of goods and services to ensure
availability and timely delivery, and to obtain and protect the Company's
right to create and market certain toys.  Such arrangements include
commitments for future inventory purchases and royalty payments pursuant to
licensing agreements.  Certain of these commitments routinely contain
provisions for guaranteed or minimum expenditures during the terms of the
contracts.

     As of December 31, 1994, the Company had outstanding commitments for
1995 purchases of inventory of approximately $103 million.  Licensing and
similar agreements with terms extending through the year 2002 contain
provisions for future guaranteed minimum payments aggregating approximately
$304 million.

FOREIGN CURRENCY CONTRACTS
- --------------------------

The Company enters into foreign currency forward exchange contracts and
swap agreements primarily as hedges of inventory purchases, sales and other
intercompany transactions denominated in foreign currencies to limit the
effect of exchange rate fluctuations on the Company's results of operations
and cash flows.  As of December 31, 1994 and 1993, the Company and its
foreign affiliates had outstanding forward exchange contracts totaling
$322.7 million and $343.2 million, respectively, and swap agreements
totaling $189.9 million and $132.1 million, respectively.

     Market risk exposures exist with respect to foreign currency forward
exchange contracts to the extent that currency fluctuations cannot be
predicted with certainty.  The Company seeks to mitigate its exposure to
market risk through forecasting its future foreign currency positions and
hedge requirements, retaining flexibility with respect to currencies used
for international borrowing arrangements and intercompany invoicing, and
varying the degree of coverage of individual foreign currency exposures,
which may alternatively be left open, partially or fully hedged.  By
policy, the Company maintains hedge coverages between minimum and maximum
percentages of its anticipated foreign currency exposures for any given
year.

     In order to minimize the risk of counterparty non-performance, the
Company executes its foreign currency forward exchange contracts and swap
agreements with financial institutions believed to be credit-worthy,
generally those that provide the Company with its working capital lines of
credit.  The Company does not trade in financial instruments nor does it
enter into contracts for speculative purposes.

EFFECTS OF INFLATION
- --------------------

Inflation rates in the United States and in major foreign countries in
which the Company operates have not had a significant impact on the
Company's operating results for the three years ended December 31, 1994.
The impact of inflation on the Company is minimized as a result of rapid
turnover of inventories.  The U.S. Consumer Price Index increased 2.7% in
1994, 2.7% in 1993 and 2.9% in 1992.


                                     31

<PAGE>

                     CONSOLIDATED BALANCE SHEETS
                     ---------------------------
                    Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>
                                                  December 31,   December 31,
(In thousands)                                        1994           1993
- -----------------------------------------------------------------------------
<S>                                               <C>            <C>
ASSETS
Current Assets
  Cash                                              $  239,100     $  506,113
  Marketable securities                                 20,581         17,468
  Accounts receivable, less allowances of
    $16,100 at December 31, 1994 and
    $21,024 at December 31, 1993                       762,024        580,313
  Inventories                                          339,143        219,993
  Prepaid expenses and other current assets            182,675        146,863
                                                    ----------     ----------
    Total current assets                             1,543,523      1,470,750
                                                    ----------     ----------
Property, Plant and Equipment
  Land                                                  22,577         15,664
  Buildings                                            172,310        146,622
  Machinery and equipment                              289,796        240,449
  Capitalized leases                                    38,468         38,209
  Leasehold improvements                                46,512         41,948
                                                    ----------     ----------
                                                       569,663        482,892
  Less: accumulated depreciation                       248,666        229,130
                                                    ----------     ----------
                                                       320,997        253,762
  Tools, dies and molds, net                            94,924         73,115
                                                    ----------     ----------
  Property, plant and equipment, net                   415,921        326,877
                                                    ----------     ----------
Other Noncurrent Assets
  Intangible assets, net                               432,232        139,277
  Sundry assets                                         67,350         63,173
                                                    ----------     ----------
                                                    $2,459,026     $2,000,077
                                                    ==========     ==========

<FN>
The accompanying notes are an integral part of these statements.


                                     32
<PAGE>
<CAPTION>
                                                  December 31,   December 31,
(In thousands, except share data)                     1994           1993
- -----------------------------------------------------------------------------
<S>                                               <C>            <C>
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
  Current portion of long-term liabilities          $    3,095     $  104,862
  Accounts payable                                     295,246        175,424
  Accrued liabilities                                  453,146        397,800
  Income taxes payable                                 164,394        105,243
                                                    ----------     ----------
    Total current liabilities                          915,881        783,329
                                                    ----------     ----------
Long-Term Liabilities
  6-7/8% Senior notes                                   99,604         99,470
  6-3/4% Senior notes                                  100,000        100,000
  Medium-Term notes                                    110,500              -
  Mortgage note                                         45,000         45,000
  8% Convertible subordinated debentures                     -         73,953
  Other                                                102,351         80,516
                                                    ----------     ----------
    Total long-term liabilities                        457,455        398,939
                                                    ----------     ----------
Shareholders' Equity
  Preference stock                                           9              9
  Common stock $1.00 par value, 300.0 million
    shares authorized; 223.3 million shares
    issued with 220.9 million shares outstanding
    for 1994 and 215.6 million shares issued with
    212.3 million shares outstanding for 1993 (a)      223,264        172,470
  Additional paid-in capital                           234,913        226,528
  Treasury stock at cost; 2.4 million shares for
    1994 and 3.3 million shares for 1993 (a)           (53,812)       (47,350)
  Retained earnings (b)                                737,528        532,003
  ESOP note receivable                                       -         (3,500)
  Deferred compensation                                      -        (13,003)
  Currency translation adjustments (b)                 (56,212)       (49,348)
                                                    ----------     ----------
    Total shareholders' equity                       1,085,690        817,809
                                                    ----------     ----------
                                                    $2,459,026     $2,000,077
                                                    ==========     ==========

<FN>
Commitments and Contingencies (See accompanying notes.)

(a) Share data for 1993 have been restated for the effects of the
    five-for-four stock split declared in December 1994.
(b) Since December 26, 1987 (Note 1).
</TABLE>

                                     33

<PAGE>

                        CONSOLIDATED STATEMENTS OF INCOME
                        ---------------------------------
                          Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>

                                                          For the Year
                                               ----------------------------------
(In thousands, except per share amounts)          1994        1993        1992
- ---------------------------------------------------------------------------------
<S>                                            <C>         <C>         <C>
Net Sales                                      $3,205,025  $2,704,448  $2,563,525
Cost of sales                                   1,603,522   1,378,181   1,324,217
                                               ----------  ----------  ----------
Gross Profit                                    1,601,503   1,326,267   1,239,308

Advertising and promotion expenses                516,485     426,698     403,417
Other selling and administrative expenses         536,443     473,394     471,146
Restructuring and integration charges              72,000     115,000           -
Interest expense                                   55,449      62,614      68,716
Other expense, net                                 27,494      11,915      13,084
                                               ----------  ----------  ----------
Income Before Income Taxes, Extraordinary
  Item and Cumulative Effect of Changes
  in Accounting Principles                        393,632     236,646     282,945

Provision for income taxes                        137,800     100,735      98,104
                                               ----------  ----------  ----------
Income Before Extraordinary Item and
  Cumulative Effect of Changes in
  Accounting Principles                           255,832     135,911     184,841

Extraordinary item - loss on early
  retirement of debt                                    -     (14,681)          -
                                               ----------  ----------  ----------
Income Before Cumulative Effect of
  Changes in Accounting Principles                255,832     121,230     184,841

Cumulative effect of changes in
  accounting principles                                 -      (4,022)          -
                                               ----------  ----------  ----------
Net Income                                        255,832     117,208     184,841
Preferred and preference stock dividend
  requirements                                      4,689       4,894       4,978
                                               ----------  ----------  ----------
Net Income Applicable to Common Shares         $  251,143  $  112,314  $  179,863
                                               ==========  ==========  ==========

Income Per Common and Common Equivalent Share:
Primary Income Per Share
  Income before extraordinary item and
    cumulative effect of changes in
    accounting principles                      $     1.12  $     0.62  $     0.84
  Extraordinary item - loss on early
    retirement of debt                                  -       (0.07)          -
  Cumulative effect of changes in
    accounting principles                               -       (0.02)          -
                                               ----------  ----------  ----------
  Net income                                   $     1.12  $     0.53  $     0.84
                                               ==========  ==========  ==========
  Average number of common and common
    equivalent shares                             223,939     213,978     216,757
                                               ==========  ==========  ==========

Fully Diluted Income Per Share
  Income before extraordinary item and
    cumulative effect of changes in
    accounting principles                      $     1.11  $     0.60  $     0.81
  Extraordinary item - loss on early
    retirement of debt                                  -       (0.06)          -
  Cumulative effect of changes in
    accounting principles                               -       (0.02)          -
                                               ----------  ----------  ----------
  Net income                                   $     1.11  $     0.52  $     0.81
                                               ==========  ==========  ==========
  Average number of common and common
    equivalent shares                             227,006     226,062     229,072
                                               ==========  ==========  ==========
Dividends Declared Per Common Share            $     0.19  $     0.15  $     0.12
                                               ==========  ==========  ==========
<FN>
The accompanying notes are an integral part of these statements.
</TABLE>

                                       34

<PAGE>

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                          Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>

                                                                For the Year
                                                     ---------------------------------
(In thousands)                                          1994        1993        1992
- --------------------------------------------------------------------------------------
<S>                                                  <C>          <C>         <C>
Cash Flows From Operating Activities:
  Net income                                         $ 255,832    $117,208    $184,841
    Adjustments to reconcile net income to
    net cash flows from operating activities:
      Depreciation and amortization                    124,272      91,970      87,825
      Provision for deferred compensation               14,918       5,957       2,692
      Loss on early retirement of debt, net of tax           -      14,681           -
      Cumulative effect of changes in accounting
        principles, net of tax                               -       4,022           -
      Provision for lease termination, net                   -     (41,120)          -
      (Increase) in marketable securities               (3,113)     (3,354)     (5,391)
      (Increase) in accounts receivable               (155,265)    (55,525)    (95,706)
      (Increase) decrease in inventories               (74,148)     11,842     (24,781)
      (Increase) decrease in prepaid expenses
        and other current assets                       (38,626)      7,319     (20,460)
      Increase in accounts payable, accrued
        liabilities and income taxes payable           215,403     161,818      10,068
      Other, net                                         4,166     (11,474)     (7,459)
                                                     ---------    --------    --------
  Net cash flows from operating activities             343,439     303,344     131,629
                                                     ---------    --------    --------

Cash Flows From Investing Activities:
  Purchases of tools, dies and molds                   (75,285)    (60,809)    (53,611)
  Purchases of other property, plant and equipment     (88,097)    (40,060)    (46,434)
  Sales of other property, plant and equipment          12,221      12,459       2,183
  Investments in acquired businesses                  (374,965)          -     (17,740)
  Other, net                                              (371)       (394)       (841)
                                                     ---------    --------    --------
  Net cash flows used for investing activities        (526,497)    (88,804)   (116,443)
                                                     ---------    --------    --------

Cash Flows From Financing Activities:
  Notes payable, net                                    (5,966)    (14,135)     (5,367)
  Issuance of 6-7/8% senior notes, net                       -           -      99,294
  Issuance of 6-3/4% senior notes                            -     100,000           -
  Issuance of Medium-Term notes                        110,500           -           -
  Long-term foreign borrowing                           (4,337)    (31,262)      2,717
  Redemption of Fisher-Price term loan                (120,629)          -           -
  Collection of ESOP note receivable                     3,500       4,920       4,920
  Payment of ESOP notes payable                         (3,500)     (4,920)     (4,920)
  Redemption of senior preferred stock                       -           -      (5,500)
  Tax benefit of employee stock options exercised       23,923       4,431      12,360
  Exercise of stock options and warrants                39,209       8,012      12,212
  Purchase of treasury stock                           (80,885)    (52,558)    (52,036)
  Purchase of Fisher-Price warrants                          -           -      (8,298)
  Dividends paid on common stock                       (43,151)    (25,582)    (19,083)
  Dividends paid on preference stock                    (4,689)     (4,894)     (4,826)
  Payment for tendered Fisher-Price warrants            (4,891)          -           -
  Other, net                                             4,863        (381)     (2,006)
                                                     ---------    --------    --------
  Net cash flows (used for) from financing
    activities                                         (86,053)    (16,369)     29,467

Effect of Exchange Rate Changes on Cash                  2,098      (5,751)    (12,987)
                                                     ---------    --------    --------
(Decrease) Increase in Cash                           (267,013)    192,420      31,666
Cash at Beginning of Year                              506,113     313,693     282,027
                                                     ---------    --------    --------
Cash at End of Year                                  $ 239,100    $506,113    $313,693
                                                     =========    ========    ========

<FN>
The accompanying notes are an integral part of these statements.
</TABLE>

                                     35

<PAGE>

                           CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                           -----------------------------------------------
                                    Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>

                                               Preferred &                Additional
                                               Preference     Common       Paid-In      Treasury
(In thousands)                                   Stock         Stock       Capital       Stock
- ------------------------------------------------------------------------------------------------
<S>                                            <C>           <C>          <C>          <C>
Balance, December 31, 1991                      $      20    $ 89,634      $304,627    $ (14,938)

Net income
Three-for-two stock split                                      47,971       (47,971)
Purchase of treasury stock                                     (1,152)      (12,490)     (38,394)
Purchase of Fisher-Price warrants                                            (8,298)
Restricted stock activity                                                     3,977
Amortization of deferred compensation
Exercise of stock options and warrants                            907        18,061
Issuance of treasury stock                                                   (4,990)      10,234
Dividends declared on common stock
Dividends declared on preference stock
Redemption of senior preferred stock                  (11)                   (5,489)
Utilization of net operating loss carryforwards                                 300
Collection of ESOP note receivable
Currency translation adjustments
                                                ---------    --------      --------    ---------
Balance, December 31, 1992                              9     137,360       247,727      (43,098)

Net income
Five-for-four stock split                                      34,343       (34,781)
Purchase of treasury stock                                                               (52,558)
Conversion of 8% debentures                                                  (9,540)      33,876
Restricted stock activity                                         688        13,308
Amortization of deferred compensation
Exercise of stock options                                          79         6,494
Issuance of treasury stock                                                   (8,560)      14,430
Dividends declared on common stock
Dividends declared on preference stock
Cumulative effect of change in accounting
  principle                                                                  53,000
Termination of pre-quasi lease commitment                                   (41,120)
Collection of ESOP note receivable
Currency translation adjustments
                                                ---------    --------      --------    ---------
Balance, December 31, 1993                              9     172,470       226,528      (47,350)

Net income
Five-for-four stock split                                      44,653       (44,653)
Purchase of treasury stock                                                               (80,885)
Conversion of 8% debentures                                     5,897        67,549
Restricted stock activity                                                     1,915
Exercise of stock options                                         244        26,496
Issuance of treasury stock                                                  (38,031)      74,423
Payment for tendered Fisher-Price warrants                                   (4,891)
Dividends declared on common stock
Dividends declared on preference stock
Collection of ESOP note receivable
Currency translation adjustments
                                                ---------    --------      --------    ---------
Balance, December 31, 1994                      $       9    $223,264      $234,913    $ (53,812)
                                                =========    ========      ========    =========

<FN>
The accompanying notes are an integral part of these statements.

<CAPTION>
                                                               ESOP                      Currency       Total
                                                 Retained      Note        Deferred     Translation  Shareholders'
(In thousands)                                   Earnings    Receivable  Compensation   Adjustments     Equity
- ------------------------------------------------------------------------------------------------------------------
<S>                                             <C>          <C>         <C>            <C>          <C>
Balance, December 31, 1991                      $ 290,367    $(13,340)    $ (4,725)       $ 12,609      $  664,254

Net income                                        184,841                                                  184,841
Three-for-two stock split                                                                                        -
Purchase of treasury stock                                                                                 (52,036)
Purchase of Fisher-Price warrants                                                                           (8,298)
Restricted stock activity                                                   (3,617)                            360
Amortization of deferred compensation                                        2,692                           2,692
Exercise of stock options and warrants                                                                      18,968
Issuance of treasury stock                                                                                   5,244
Dividends declared on common stock                (20,723)                                                 (20,723)
Dividends declared on preference stock             (4,826)                                                  (4,826)
Redemption of senior preferred stock               (1,059)                                                  (6,559)
Utilization of net operating loss carryforwards                                                                300
Collection of ESOP note receivable                              4,920                                        4,920
Currency translation adjustments                                                           (40,781)        (40,781)
                                                ---------    --------     --------        --------      ----------
Balance, December 31, 1992                        448,600      (8,420)      (5,650)        (28,172)        748,356

Net income                                        117,208                                                  117,208
Five-for-four stock split                                                                                     (438)
Purchase of treasury stock                                                                                 (52,558)
Conversion of 8% debentures                                                                                 24,336
Restricted stock activity                                                  (13,310)                            686
Amortization of deferred compensation                                        5,957                           5,957
Exercise of stock options                                                                                    6,573
Issuance of treasury stock                                                                                   5,870
Dividends declared on common stock                (28,911)                                                 (28,911)
Dividends declared on preference stock             (4,894)                                                  (4,894)
Cumulative effect of change in accounting
  principle                                                                                                 53,000
Termination of pre-quasi lease commitment                                                                  (41,120)
Collection of ESOP note receivable                              4,920                                        4,920
Currency translation adjustments                                                           (21,176)        (21,176)
                                                ---------    --------     --------        --------      ----------
Balance, December 31, 1993                        532,003      (3,500)     (13,003)        (49,348)        817,809

Net income                                        255,832                                                  255,832
Five-for-four stock split                                                                                        -
Purchase of treasury stock                                                                                 (80,885)
Conversion of 8% debentures                                                                                 73,446
Restricted stock activity                                                   13,003                          14,918
Exercise of stock options                                                                                   26,740
Issuance of treasury stock                                                                                  36,392
Payment for tendered Fisher-Price warrants                                                                  (4,891)
Dividends declared on common stock                (45,618)                                                 (45,618)
Dividends declared on preference stock             (4,689)                                                  (4,689)
Collection of ESOP note receivable                              3,500                                        3,500
Currency translation adjustments                                                            (6,864)         (6,864)
                                                ---------    --------     --------        --------      ----------
Balance, December 31, 1994                      $ 737,528    $      -     $      -        $(56,212)     $1,085,690
                                                =========    ========     ========        ========      ==========

<FN>
The accompanying notes are an integral part of these statements.
</TABLE>

                                                      36

<PAGE>
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------
                         Mattel, Inc. and Subsidiaries


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
- ---------------------------------------------------

Principles of Consolidation
- ---------------------------

The consolidated financial statements include the accounts of Mattel, Inc.
and its subsidiaries (the "Company").  All significant intercompany
accounts and transactions are eliminated, and certain amounts in the
financial statements for prior years have been reclassified to conform with
the current year presentation.  Financial data for all periods presented
reflect the retroactive effects of the merger, accounted for as a pooling
of interests, with Fisher-Price, Inc. ("Fisher-Price") consummated in
November 1993.

Foreign Currency Translation
- ----------------------------

Assets and liabilities of foreign subsidiaries are translated at end-of-
period rates of exchange.  Income, expense and cash flows are translated at
weighted-average rates of exchange for the period.  The resulting currency
translation adjustments are accumulated and reported as a separate
component of shareholders' equity.

Quasi-Reorganization
- --------------------

Effective December 26, 1987, the Company implemented a quasi-reorganization
and revalued its assets and liabilities to their fair values as of that
date.  The $69.0 million net effect of these adjustments was credited to
additional paid-in capital.  Additionally, as of December 26, 1987,
accumulated deficits of $256.0 million and cumulative currency translation
adjustments of $32.7 million were transferred to additional paid-in
capital.

Cash
- ----

Cash includes cash equivalents.  Highly liquid investments with maturities
of three months or less when purchased are considered to be cash
equivalents.  Because of the short maturities of these instruments, the
carrying amount is a reasonable estimate of fair value.

Marketable Securities
- ---------------------

Marketable securities, comprised principally of U.S. dollar-denominated
debt securities of foreign governments held for liquidity purposes, are
stated at market value and classified as securities available-for-sale.
Unrealized gains or losses are reported as a separate component in
shareholders' equity until realized.  Quoted market prices, which
approximated cost as of the balance sheet dates, are reasonable estimates
of the portfolio's fair value.

Inventories
- -----------

Inventories, net of an allowance for excess quantities and obsolescence,
are stated at the lower of cost or market.  Cost is determined by the
first-in, first-out method.

Property, Plant and Equipment
- -----------------------------

Property, plant and equipment are stated at cost less accumulated
depreciation and amortization.  Depreciation is computed using the
straight-line method over estimated useful lives of 15 to 40 years for
buildings, 3 to 10 years for machinery and equipment, and 10 to 20 years,
not to exceed the lease term, for leasehold improvements.  Tools, dies and
molds are amortized using the straight-line method over three years.

     Capitalized lease assets in existence at the time of the quasi-
reorganization are recorded at their fair values determined as of December
26, 1987, less accumulated amortization computed over the remaining lease
terms.  Major categories of capitalized leases are as follows (in
thousands):

<TABLE>
<CAPTION>
                                            As of Year End
                                        ----------------------
                                           1994        1993
- --------------------------------        ----------  ----------
<S>                                     <C>         <C>
Land and buildings                         $37,208     $37,208
Machinery and equipment                      1,260       1,001
                                        ----------  ----------
                                            38,468      38,209
Less: accumulated amortization              18,607      16,538
                                        ----------  ----------
                                           $19,861     $21,671
                                        ==========  ==========
</TABLE>

Intangible Assets, Net
- ----------------------

Intangible assets consist of the excess of purchase price over the fair
value of net assets acquired in purchase acquisitions, additional
performance purchase payments, and the costs of acquired patents and
trademarks.  Intangible assets are amortized using the straight-line method
over periods ranging from 10 to 40 years.  Accumulated amortization was
$74.0 million and $55.4 million as of December 31, 1994 and December 31,
1993, respectively.

    In 1992, the amortization period for goodwill arising from certain
acquisitions was changed from 10 years to 20 years, to better reflect the
estimated periods over which related economic benefits will be realized.

Income Taxes
- ------------

Deferred income tax assets and liabilities are determined in accordance
with Statement of Financial Accounting Standards No. 109, Accounting for
                                                          --------------
Income Taxes ("SFAS No. 109"), and result from revenues and expenses being
- ------------
recognized in different time periods for financial reporting purposes than
for income tax purposes.  Under SFAS No. 109, deferred income taxes arise
from temporary differences and carryforwards which are tax-effected at the
enacted tax rates and subsequently adjusted for changes in tax laws and
rates.  Deferred income tax assets and liabilities are classified as
current or noncurrent based upon the financial reporting classification of
assets and liabilities to which they relate.  A valuation allowance is
established if it is more likely than not that some


                                     37
<PAGE>

portion or all of a deferred income tax asset will not be realized.  Effective
January 1, 1993, the Company adopted SFAS No. 109, the effects of which are
covered in detail in Note 2 to the consolidated financial statements.

Income and Dividends Per Common Share
- -------------------------------------

All share and per share data presented in these financial statements
reflect the retroactive effects of the Fisher-Price and IGI mergers, the
five-for-four stock splits distributed in January 1995 and 1994 and the
three-for-two stock split distributed in June 1992.

    Income per common share is computed by dividing earnings available to
common shareholders by the average number of common and common equivalent
shares outstanding during each period.  Primary weighted average share
computations assume the exercise of dilutive stock options and warrants,
reduced by the number of shares which could be repurchased at average
market prices with proceeds from exercise.  Primary earnings represent
reported net income less preference stock dividend requirements, plus
interest savings from the assumed retirement of debt upon exercise of
dilutive warrants.  On a fully diluted basis, weighted average shares are
determined assuming conversion of the 8% Debentures and Series F preference
shares, and exercise of all dilutive stock options and warrants, net of
assumed treasury share purchases at the higher of end-of-period or average
market prices.  Fully diluted earnings represent reported net income less
required Employee Stock Ownership Plan ("ESOP") dividends or contributions
upon conversion of the preference shares and adjusted for the effects, net
of tax, resulting from the assumed conversions of convertible securities
and the exercise of dilutive warrants.

Foreign Currency Contracts
- --------------------------

The Company enters into foreign currency forward exchange contracts and
swap agreements as hedges to limit the effect of exchange rate fluctuations
on the Company's results of operations and cash flows.  Gains and losses
related to hedged transactions are deferred and are recognized in results
of operations as part of the underlying transaction while those related to
unhedged transactions are included in the income statement currently.


NOTE 2 - INCOME TAXES
- ---------------------

Consolidated pretax income before extraordinary item and cumulative effect
of changes in accounting principles consists of the following (in
thousands):

<TABLE>
<CAPTION>
                                                  For the Year
                                       ----------------------------------
                                          1994        1993        1992
- ----------------------------------     ----------  ----------  ----------
<S>                                    <C>         <C>         <C>
U.S. operations                          $268,817    $127,937    $179,250
Foreign operations                        124,815     108,709     103,695
                                       ----------  ----------  ----------
                                         $393,632    $236,646    $282,945
                                       ==========  ==========  ==========
</TABLE>

     The provision for current and deferred income tax expense consists of
the following (in thousands):

<TABLE>
<CAPTION>
                                                  For the Year
                                       ----------------------------------
                                          1994        1993        1992
- ----------------------------------     ----------  ----------  ----------
<S>                                    <C>         <C>         <C>
Current
  Federal                                $ 76,100    $ 64,358    $ 41,648
  State                                    12,100      11,758      13,300
  Foreign                                  48,200      47,884      47,500
                                        ---------   ---------   ---------
                                          136,400     124,000     102,448
                                        ---------   ---------   ---------
Deferred
  Federal                                   1,500    (21,841)     (3,000)
  State                                     2,250     (3,629)       (844)
  Foreign                                 (2,350)     (6,640)       (500)
                                        ---------   ---------   ---------
                                            1,400    (32,110)     (4,344)
                                        ---------   ---------   ---------
Provision excluding extraordinary
  item                                    137,800      91,890      98,104
Benefit allocated to extraordinary
  item                                          -       8,845           -
                                        ---------   ---------   ---------
Total provision for income taxes         $137,800    $100,735    $ 98,104
                                        =========   =========   =========
</TABLE>

     Deferred income taxes are provided principally for certain reserves,
depreciation, employee compensation-related expenses and certain other
expenses that are recognized in different years for financial statement and
income tax purposes.  The Company's deferred income tax assets
(liabilities) were comprised of the following (in thousands):

<TABLE>
<CAPTION>
                                               December 31,   January 1,
                                                   1994          1994
- ------------------------------------------     ------------   ----------
<S>                                            <C>            <C>
Deferred compensation                             $  11,588    $  17,035
Sales allowances and inventory reserves              55,826       41,225
Operating loss and tax credit carryovers             26,448       68,774
Excess of tax basis over book basis                   9,483        6,261
Postretirement benefits                              12,554       12,210
Restructuring and integration charges                36,085       21,667
Loss on debt retirement                                   -        8,845
Other                                                29,668       22,271
                                               ------------   ----------
  Gross deferred income tax assets                  181,652      198,288
                                               ------------   ----------

Excess of book basis over tax basis                (14,230)      (8,986)
Depreciation                                          (816)      (2,753)
Retirement benefits                                 (7,298)      (4,781)
Other                                              (11,001)     (15,005)
                                               ------------   ----------
  Gross deferred income tax liabilities            (33,345)     (31,525)
Deferred income tax asset valuation
  allowances                                       (33,044)     (52,405)
                                               ------------   ----------
Net deferred income tax assets                    $ 115,263    $ 114,358
                                               ============   ==========
</TABLE>


                                     38
<PAGE>

     Differences between the provision for income tax expense at the United
States federal statutory income tax rate and the provision in the
consolidated statements of income were as follows (in thousands):

<TABLE>
<CAPTION>
                                                     For the Year
                                          ----------------------------------
                                             1994        1993        1992
- ---------------------------------------   ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Provision at federal statutory rates       $ 137,771    $ 82,812   $  96,179
Increase (decrease) resulting from:
  Losses without income tax benefit            1,160       2,436       9,068
  Foreign earnings taxed at different
    rates, including withholding taxes      (12,029)     (1,827)    (14,815)
  Tax benefit of future deductions                 -       (994)       3,600
  State and local taxes, net of
    federal benefit                            9,327       5,417       8,259
  Dividends paid to ESOP                     (1,600)     (1,500)     (1,600)
  Nondeductible restructuring costs                -      13,599           -
  Other                                        3,171         792     (2,587)
                                          ----------  ----------  ----------
Total provision                            $ 137,800    $100,735   $  98,104
                                          ==========  ==========  ==========
</TABLE>

     Appropriate U.S. and foreign income taxes have been provided for
earnings of foreign subsidiary companies that are expected to be remitted
in the near future.  The cumulative amount of undistributed earnings of
foreign subsidiaries which the Company intends to permanently invest and
upon which no deferred U.S. income taxes have been provided is $301.8
million at December 31, 1994.  The additional U.S. income tax on the
unremitted foreign earnings, if repatriated, would be offset in whole or in
part by foreign tax credits.  Foreign withholding taxes of $14.3 million
would be due upon remittance of these earnings.

     Certain foreign subsidiaries have net operating loss carryforwards
totaling $61.2 million ($2.0 million with no expiration date; $59.2 million
expiring 1995 to 1999).

     Generally accepted accounting principles require that tax benefits
related to the exercise by employees of nonqualified stock options be
credited to additional paid-in capital.  In 1994, 1993 and 1992,
nonqualified stock options exercised resulted in credits to additional
paid-in capital totaling $23.9 million, $4.4 million and $12.4 million,
respectively.

     The Internal Revenue Service has completed its examination of the
Company's federal income tax returns through January 28, 1984.

     Effective January 1, 1993, the Company adopted Statement of Financial
Accounting Standards No. 109, Accounting for Income Taxes, which replaced
                              ---------------------------
Statement No. 96.  Upon adoption, a net deferred income tax asset of $69.0
million was recorded, of which $16.0 million related to postquasi-
reorganization net operating losses carried forward, and $53.0 million
related principally to future tax deductions, and foreign tax credit and
alternative minimum tax credit carryovers resulting from activities prior
to the 1987 quasi-reorganization.  The benefit of $16.0 million (or $0.07
per fully diluted share in the 1993 first quarter) was recognized in after-
tax earnings as the cumulative effect of a change in accounting principle;
the remaining $53.0 million was credited to additional paid-in capital in
accordance with the required accounting treatment for transactions
resulting from activities prior to the 1987 quasi-reorganization.


NOTE 3 - EMPLOYEE BENEFITS
- --------------------------

The Company and certain of its subsidiaries have various pension and
retirement plans covering substantially all employees of these companies.
Pension expense for the Company's plans totaled $14.6 million, $10.0
million and $9.5 million in 1994, 1993 and 1992, respectively.  Prior to
the November 1993 merger, Fisher-Price maintained a number of benefit plans
and compensation arrangements.  In general, these programs shall continue
to be administered by Fisher-Price without material change or modification
for periods up to five years following the merger, depending upon the
program.

Pension Plans
- -------------

The Company provides defined benefit pension plans covering certain of its
domestic and foreign employees.  Plan benefits are based upon covered
employees' length of service and earnings.  Pension costs are actuarially
determined and plans are generally funded to meet benefit obligations
existing as of the end of each year.  Contributions are based upon amounts
required to be funded under applicable governmental regulations, but will
not exceed the maximum amount deductible for income tax purposes.  Assets
of these plans are invested in equity securities, as well as corporate,
government and other fixed-income investments.

     The Mattel, Inc. Pension Plan is a noncontributory defined benefit
plan for certain domestic hourly employees who are covered by collective
bargaining agreements.  Accumulated and vested benefit obligations, pension
cost and other expenses related to this plan were not significant in 1994,
1993 or 1992.

     Activity related to pension plans of foreign affiliates of the Company
was not significant during any year.

     The Fisher-Price, Inc. Pension Plan, a defined benefit plan covering
most of the domestic employees of Fisher-Price, contains certain change-of-
control provisions which were triggered as a result of the November 1993
merger.  For a five-year period, or until the assets of the plan are less
than its liabilities, if earlier, the rate at which benefits accrue on
behalf of participants may not be decreased, and in the event of the plan's
termination or consolidation with another plan, assets in excess of
liabilities must be used to increase participants' benefits.  In addition,
for a two-year period following the merger, participants whose employment
with the Company is terminated under certain conditions may be entitled to
immediate vesting and increased annual benefits under the plan.  The
components of net pension cost for this plan, based upon an October
valuation date for the years ended December 31, 1994 and 1993 and January
3, 1993, are detailed below (in thousands):

<TABLE>
<CAPTION>
                                             For the Period
                                   ----------------------------------
                                      1994        1993        1992
- ---------------------------------  ----------  ----------  ----------
<S>                                <C>         <C>         <C>
Service cost                        $   3,562    $  2,928    $  2,450
Interest cost                           7,646       6,801       6,214
Actual loss (gain) on plan assets       1,038     (9,267)     (8,831)
Net amortization and deferral        (14,221)     (2,261)     (1,919)
                                   ----------  ----------  ----------
Net pension income                  $ (1,975)    $(1,799)    $(2,086)
                                   ==========  ==========  ==========
</TABLE>

                                     39
<PAGE>

     Reconciliation of the funded status of Fisher-Price's domestic pension
plan to the related prepaid asset included in the consolidated balance
sheets are as follows (in thousands):

<TABLE>
<CAPTION>
                                              As of Year End
                                          ----------------------
                                             1994        1993
- ---------------------------------------   ----------   ---------
<S>                                       <C>          <C>
Vested benefits                             $ 85,510    $101,596
Nonvested benefits                             3,643       3,979
                                          ----------   ---------
Accumulated benefit obligation                89,153     105,575
Effect of projected future salary
  increases                                    3,923       5,319
                                          ----------   ---------
Projected benefit obligation                  93,076     110,894
Plan assets at fair value                    117,866     122,237
                                           ---------   ---------
Plan assets in excess of projected
  benefit obligation                          24,790      11,343
Unrecognized net (gain) loss                 (1,424)      12,308
Unrecognized prior service cost                2,886       3,194
Unrecognized net asset at transition        (11,561)    (14,130)
                                           ---------   ---------
Prepaid pension asset                       $ 14,691    $ 12,715
                                          ==========  ==========
<CAPTION>
                                              For the Period
                                          ----------------------
                                           1994    1993    1992
- ---------------------------------------   ------  ------  ------
<S>                                       <C>     <C>     <C>
Assumptions:
  Weighted average discount rate            8.5%    7.0%    8.0%
  Rate of future compensation increases     4.0%    4.0%    5.0%
  Long-term rate of return on plan
    assets                                 10.0%   10.0%    9.0%
- ----------------------------------------------------------------
</TABLE>

Other Retirement Plans
- ----------------------

Domestic employees not covered by collective bargaining agreements are
eligible to participate in the Company's 401(k) savings plans.  Under these
defined contribution plans, the Company makes contributions to a trust
based upon the employee's age, as well as matches percentages of certain
amounts of voluntary employee contributions.  Mattel's Personal Investment
Plan covers employees of Mattel, Inc.  The Fisher-Price, Inc. Matching
Savings Plan, which covers employees of Fisher-Price, will be separately
maintained for at least two years following the November 1993 merger.  On
June 30, 1994, the Fisher-Price Profit Sharing and Retirement Savings Plan
was merged and all its assets were transferred into the Fisher-Price, Inc.
Matching Savings Plan.

     The Company maintains unfunded supplemental retirement plans which are
unqualified defined benefit plans covering certain key executives of
Mattel, Inc.  In addition, compensation deferral and excess benefit plans
exist for certain officers and key employees of both Mattel, Inc. and
Fisher-Price.  For 1994, 1993 and 1992, the accumulated and vested benefit
obligations and related expense of these plans were not significant.

Employee Stock Ownership Plan
- -----------------------------

In January 1987, an employee stock ownership plan was established for
employees of IGI.  The ESOP is a defined contribution plan satisfying the
requirements of the Employee Retirement Income Security Act of 1974.  A
combination of dividends and cash contributions were paid by the Company in
amounts sufficient for the plan to meet its debt service obligations.
Payments to the ESOP for the years ended December 31, 1994 and December 31,
1993 were as follows (in thousands):

<TABLE>
<CAPTION>
                                             For the Year
                                       ------------------------
                                          1994          1993
                                       ----------    ----------
<S>                                    <C>           <C>
Dividends on stock held by ESOP            $3,485        $4,900
Company contribution to ESOP                   15            20
                                       ----------    ----------
                                            3,500         4,920
Interest on ESOP indebtedness                  48           189
                                       ----------    ----------
Total payments to ESOP                     $3,548        $5,109
                                       ==========    ==========

</TABLE>

     In connection with the February 1992 merger, IGI convertible preferred
stock held by the ESOP was exchanged for 44,653 shares of the Company's
common stock and 864,293 shares of the Company's 12.5% Convertible
Preference Stock, Series F.  The ESOP debt was repaid in August 1994.  Per
the terms of the plan, the Company must terminate the ESOP no later than
December 31, 2000.

Postretirement Benefits
- -----------------------

The Company maintains a postretirement benefit plan for domestic employees
of Mattel, Inc.  The plan provides for health care to retirees meeting
certain age and years of service requirements, and consists primarily of
medical and prescription benefits, Medicare Part B reimbursement and life
insurance.  The plan calls for the payment of premiums by the participants,
which amounts are intended to fund the costs of the plan.  The Company
reimburses 100% of Medicare Part B premiums for salaried employees who
retired on or before July 1, 1993, and for union employees who retired on
or before March 7, 1988.  Employees retiring subsequent to those dates are
not eligible for reimbursement.  Life insurance coverage is provided for
union hourly employees retiring with a pension.

     In the first quarter of 1993, the Company adopted Statement of
Financial Accounting Standards No. 106, Employers' Accounting for
                                        -------------------------
Postretirement Benefits Other Than Pensions ("SFAS No. 106"), with
- -------------------------------------------
immediate recognition of an actuarially-determined accumulated
postretirement benefit obligation of $2.3 million for the Mattel, Inc.
plan.  The related charge of $1.4 million, after deferred income tax
benefits of $0.9 million, was recognized in earnings as the cumulative
effect of a change in accounting principle.  The ongoing costs and
obligations associated with the Mattel, Inc. plan are not significant to
the Company's financial position and results of operations.

     Fisher-Price has a postretirement health insurance plan covering
substantially all domestic employees hired prior to January 1, 1993.
Existing retirees, employees who elected to retire before January 1, 1994
and employees whose age-plus-service was equal to 70 years by December 31,
1993 may continue to participate, for their lifetime, in the Fisher-Price
group health insurance plan at the same contribution rate as active
employees.  All other active employees who do not satisfy the criteria
outlined above participate in a retiree medical account balance plan.  An
account was established, as of January 1, 1993, for each eligible employee,
with a balance equal to $865 for each year of service, including past
service,


                                     40
<PAGE>

up to a maximum of 25 years.  The account balance will become
available upon a participant's retirement at age 55 or anytime thereafter
with five years of service, and may be used to purchase benefits through
the Fisher-Price health care insurance plan or through an outside insurance
provider, and to pay for health care expenses not reimbursed by insurance
or Medicare.  If an employee terminates employment prior to satisfying the
retirement criteria, the account balance is forfeited and no benefits are
paid.

     Details of the plan's expense recognized in the consolidated financial
statements as of December 31, 1994 and 1993 are as follows (in thousands):

<TABLE>
<CAPTION>
                                                For the Year
                                           ----------------------
                                              1994        1993
- --------------------------------------     ----------  ----------
<S>                                        <C>         <C>
Service cost                                   $  511     $   475
Interest cost                                   1,826       1,999
Recognition of transition obligation                -      29,357
                                           ----------  ----------
Net postretirement benefit cost                $2,337     $31,831
                                           ==========  ==========
</TABLE>

     The funded status of the plan and the amounts included in the
Company's consolidated balance sheets are as follows (in thousands):

<TABLE>
<CAPTION>
                                               As of Year End
                                           ----------------------
                                              1994        1993
- ----------------------------------------   ----------  ----------
<S>                                        <C>         <C>
Current retirees                              $19,011     $19,367
Fully eligible active employees                 5,078       4,359
Other active employees                          6,659       5,631
                                           ----------  ----------
  Accumulated postretirement benefit
    obligation                                 30,748      29,357
Unrecognized net loss                            (21)           -
                                           ----------  ----------
Accrued postretirement benefit liability      $30,727     $29,357
                                           ==========  ==========
</TABLE>

     The discount rates used in determining the accumulated postretirement
benefit obligation were 8.5% and 7.0% for 1994 and 1993, respectively.  For
participants below 65 years of age, the health care cost trend rate for
expected claim costs was assumed to be 8.0% in 1994, declining to 6.75% by
1997 and remaining constant thereafter.  For participants 65 years of age
or older, the health care cost trend rate for expected claim costs was
assumed to be 7.0% in 1994, declining to 6.75% by 1996 and remaining
constant thereafter.  A one percentage point increase in the assumed health
care cost trend rate for each future year would have increased the
aggregate of service and interest cost for 1994 by approximately $0.3
million and increased the accumulated postretirement benefit obligation as
of December 31, 1994 by approximately $3 million.

     In January 1993, Fisher-Price adopted the provisions of SFAS No. 106
by electing to amortize its unrecognized transition obligation over 20
years.  Upon consummation of the November 1993 merger, Fisher-Price's
accounting methodology was conformed to that of the Company, and
accordingly, a related $18.6 million charge, net of deferred income tax
benefits of $10.7 million, was recognized in earnings as the cumulative
effect of a change in accounting principle retroactively as of the 1993
first quarter.

Incentive Awards
- ----------------

The Company's Long-Term Incentive Plan is a variable compensation plan
available to certain key executives of Mattel, Inc.  Awards are paid
annually based upon the performance of the Company over a three-year
period.  Pursuant to the Company's 1990 stock option plan, stock
appreciation rights ("SAR") had been awarded in 1991 to certain key
executives of Mattel, Inc.  In February 1994, the value of SARs was capped,
and they were canceled in exchange for awards consisting of nonqualified
stock options and cash, which amount is payable in two equal installments
on March 15, 1995 and 1996, contingent upon the executive's continued
employment by the Company.  At December 31, 1994 and 1993, $26.0 million
and $13.6 million, respectively, were accrued for awards under these plans.

     The Company also has discretionary annual incentive compensation plans
for officers and key employees of both Mattel, Inc. and Fisher-Price, Inc.
based on the Company's performance and subject to certain approvals of the
Compensation/Options Committee of the Board of Directors.  At December 31,
1994 and 1993, $30.4 million and $22.4 million, respectively, were accrued
for awards under these plans.


NOTE 4 - SEASONAL FINANCING AND LONG-TERM DEBT
- ----------------------------------------------

Seasonal Financing
- ------------------

The Company maintains and periodically amends or replaces a revolving
credit agreement with a commercial bank group which is utilized to finance
the working capital requirements of its domestic and certain international
operations.  The agreement in effect during 1994, which was recently
amended (see below), was renegotiated in the first quarter of 1994 to
increase the total facility to $500.0 million from $350.0 million.  Within
the facility, up to $250.0 million was a standard revolving credit line
available for advances and backup for commercial paper issuances ($125.0
million of which was a 364-day facility and the other $125.0 million was a
three-year facility).  Interest was charged at various rates selected by
the Company not greater than the base rate charged by the agent bank, plus
a commitment fee of up to .1375% of the unused line available for advances.
The remaining $250.0 million (a three-year facility) was available for
nonrecourse purchases of certain trade accounts receivable of the Company
by the commercial bank group providing the credit line.  During 1994,
proceeds of $174.0 million were received by the Company as a result of
accounts receivable purchases by the bank group.  The agreement required
the Company to comply with certain consolidated financial covenants for
debt-to-capital, interest coverage and tangible net worth levels.

     To meet seasonal borrowing requirements of international operations in
addition to amounts funded by proceeds of its revolving credit agreement,
the Company negotiates individual financing arrangements, generally with
the same groups of banks that provided credit in the prior year.
International credit lines total approximately $285 million, a


                                     41
<PAGE>

portion of which is used to support letters of credit.  The Company
expects to extend these credit lines throughout 1995 and believes
available amounts will be adequate to meet its seasonal financing
requirements.

     During 1993, Fisher-Price had available domestic and international
seasonal credit lines totaling $175.0 million and $90.0 million,
respectively.  Upon consummation of the merger, the domestic credit line
was repaid and terminated.  During 1994, Fisher-Price's international
credit lines were terminated and its international operations were financed
by the Company's existing credit facilities.

     Interest rates charged on the Company's working capital credit lines
are adjusted on a periodic basis; therefore, the carrying amounts of such
obligations are a reasonable approximation of their fair value.
Information relating to the Company's domestic and international credit
lines is summarized as follows (in thousands):

<TABLE>
<CAPTION>
                                                For the Year
                                         ----------------------------
                                           1994      1993      1992
- -----------------------------------      --------  --------  --------
<S>                                      <C>       <C>       <C>
Balance at end of year
  Domestic                               $      -  $      -  $      -
  International                                 -         -    13,400
Maximum amount outstanding
  Domestic                                613,000   167,000   258,800
  International                            74,000    76,100   264,700
Average borrowing
  Domestic                                271,000    45,100   114,300
  International                            36,000    55,100   156,300
Weighted average interest rate on
  average borrowing
  Domestic (computed daily)                  5.0%      3.5%      4.4%
  International (computed monthly)          11.5%      8.5%     11.2%
- ---------------------------------------------------------------------
</TABLE>

     Effective in March 1995, the Company amended its revolving credit
agreement.  The new agreement consists of unsecured facilities providing a
total of $650.0 million in seasonal financing from substantially the same
group of commercial banks.  The facilities provide for up to $400.0 million
in advances and backup for commercial paper issuances (a three-year
facility), and up to an additional $250.0 million (a three-year facility)
for nonrecourse purchases of certain trade accounts receivable by the bank
group.  In connection with the agreement, the Company is to comply with
certain consolidated financial covenants for debt-to-capital, interest
coverage and tangible net worth levels.

6-7/8% Senior Notes
- -------------------

In August 1992, the Company issued $100.0 million aggregate principal
amount of 6-7/8% Senior Notes maturing August 1, 1997.  Interest is payable
semiannually on the first day of February and August.  The 6-7/8% Senior
Notes may not be redeemed prior to maturity.  Net proceeds from this
issuance were used to reduce outstanding borrowings under the Company's
domestic revolving credit line.  At December 31, 1994 and 1993, the bid
prices for the 6-7/8% Senior Notes, as provided by one of the underwriters,
were $965.10 and $1,041.80, respectively, based on a par value of
$1,000.00.

6-3/4% Senior Notes
- -------------------

In May 1993, the Company issued $100.0 million aggregate principal amount
of 6-3/4% Senior Notes maturing May 15, 2000.  Interest is payable
semiannually on the fifteenth day of each May and November.  The 6-3/4%
Senior Notes may not be redeemed prior to maturity.  Net proceeds from this
issuance were used in place of short-term borrowing for working capital
purposes.  At December 31, 1994 and 1993, the bid prices for the 6-3/4%
Senior Notes, as provided by one of the underwriters, were $924.39 and
$1,025.32, respectively, based on a par value of $1,000.00.

Medium-Term Notes ("MT Notes")
- ------------------------------

During the 1994 third quarter, the Company commenced a program for the
issuance of up to $250.0 million in aggregate principal amount of Series A
Medium-Term Notes.  The MT Notes are issuable in one or more series and can
be denominated in U.S. dollars or other specified currencies.  The MT Notes
bear interest at either fixed or variable rates, as determined at the time
of issuance, and have maturity dates of greater than nine months.

     During the 1994 fourth quarter, the Company issued an aggregate of
$80.5 million principal amount of MT Notes maturing on various dates from
October 1999 to December 2004.  Interest is payable semiannually at fixed
rates ranging from 8.00% to 8.55% per annum on the fifteenth day of May and
November, beginning on November 15, 1994.  The proceeds of these issuances
were used for general corporate purposes.  At December 31, 1994, the bid
prices for fixed rate MT Notes ranged from $983.12 to $997.33, based on a
par value of $1,000.00.

     The Company also issued an aggregate of $30.0 million principal amount
of MT Notes, maturing in January 1996, bearing interest at three-month
LIBOR plus .125%, initially set at 6.5% per annum.  Interest is payable
quarterly on the twenty-ninth day of March, June, September and December,
beginning on March 29, 1995.  The proceeds from this issuance were also
used for general corporate purposes.  The principal amount of the MT Notes
approximates fair value since the interest rate on this obligation is reset
quarterly.

Mortgage Note
- -------------

In 1990, the Company borrowed $45.0 million under a mortgage agreement
secured by its headquarters office facility in El Segundo, California.  The
agreement requires monthly interest-only payments for the first 60 months
of its term and monthly principal and interest payments of approximately
$0.4 million thereafter, until its December 2005 maturity date.  Interest
is payable at 10.15% for the term of the agreement.  The fair value of the
mortgage note, estimated by discounting future cash flows at the interest
rates currently available for debt with the same credit rating, similar
terms and maturity date, was approximately $48 million and $53 million at
December 31, 1994 and 1993, respectively.


                                     42
<PAGE>

Fisher-Price Term Loan
- ----------------------

The current portion of long-term liabilities as of December 31, 1993
included $100.0 million of term indebtedness to insurance companies.
Following the merger, the Company reached an agreement with the lenders
permitting prepayment of this obligation.  The prepayment premium and
write-off of unamortized issuance costs resulted in an extraordinary charge
against earnings in the 1993 fourth quarter, net of an $8.8 million income
tax benefit, of $14.7 million, or $0.06 per fully diluted share.

8% Convertible Subordinated Debentures ("8% Debentures")
- --------------------------------------------------------

During the 1994 first quarter, the Company issued its Notice of Redemption
to holders of the 8% Debentures.  In lieu of redemption at a price of
104.571%, holders could elect to convert the 8% Debentures into the
Company's common stock at a conversion price of $12.83 per share.  During
the 1994 first quarter, holders tendered the remaining $75.7 million of the
8% Debentures for conversion into 7.4 million common shares.  Holders had
previously tendered $24.3 million par value of the 8% Debentures for
conversion into 2.4 million common shares during the 1993 fourth quarter.

Scheduled Maturities
- --------------------

The aggregate amounts of long-term debt and capitalized lease obligations
maturing in the next five years are as follows (in thousands):

<TABLE>
<CAPTION>
                    Medium               Capitalized
         Senior      Term      Mortgage     Lease
 Year     Debt       Notes       Note    Obligations    Other      Total
- ------  ---------  ----------  --------  -----------  ---------  ---------
<S>     <C>        <C>         <C>       <C>          <C>        <C>
1995     $      -    $     -       $  -         $100     $4,000   $  4,100
1996            -     30,000        400          100      3,000     33,500
1997      100,000          -        500          100      1,000    101,600
1998            -          -        500          100        300        900
1999            -     30,000        600          100        300     31,000
- --------------------------------------------------------------------------
</TABLE>


NOTE 5 - SHAREHOLDERS' EQUITY
- -----------------------------

Preference Share Purchase Rights
- --------------------------------

In 1992, the Board of Directors approved an extension of the Company's
Preference Share Purchase Rights plan.  The rights may be exercised by
their holders to purchase shares of the Company's Series E Junior
Participating Preference Stock upon the occurrence of certain events,
including the acquisition, or announcement of intended acquisition, of 20
percent or more of Mattel's common stock by a person or group of affiliated
or associated persons.  The rights are subject to adjustment in the event
of stock dividends, stock splits or other changes in the Company's common
stock, and will expire on February 17, 2002, unless the plan is further
extended or the rights are earlier redeemed or exchanged by the Company.

Preferred and Preference Stock
- ------------------------------

The Company is authorized to issue 3.0 million shares of $1.00 par value
preferred stock and 20.0 million shares of $0.01 par value preference
stock.  No preferred shares are outstanding and the Company has no current
plan to issue any such shares.

     In February 1992, 1.5 million shares of $0.01 par value preference
shares were designated as Series E Junior Participating Preference Stock in
connection with a distribution of Preference Share Purchase Rights to the
Company's common shareholders.  Series E shares are issuable only when
rights become exercisable under the Preference Share Purchase Rights plan
(see above).

     In connection with the IGI merger in February 1992, 864.3 thousand
shares of $0.01 par value preference stock were designated as 12.5%
Convertible Preference Stock, Series F, and issued to the IGI ESOP.
Dividends are payable at the option of the Company and are cumulative.
Additionally, when cash dividends are declared on the Company's common
stock, Series F preference shares are entitled to participate in such
distribution as if converted into common stock at that time.

     Each Series F share is convertible, at the option of the ESOP's
trustee, into .854145 shares of Mattel common stock.  The aggregate
liquidation preference of the Series F shares as of December 31, 1994 was
$33.8 million or $39.056 per share.  The ESOP note receivable, which was
secured by the Series F Preference Stock, was repaid in August 1994.

Common Stock
- ------------

Concurrently with their approval of the Fisher-Price merger in 1993,
shareholders of the Company voted to amend the Mattel, Inc. certificate of
incorporation to increase the number of common shares authorized from 150.0
million to 300.0 million shares.

Stock Options
- -------------

Under the Company's stock option plans, officers and other key employees
may be granted nonqualified stock options, restricted stock awards and
stock appreciation rights.  Generally, options are exercisable contingent
upon the grantees' continued employment with the Company, and in
installments when permitted by the Board of Directors or its
Compensation/Options Committee.  As of December 31, 1994 and 1993, a total
of 10.6 million shares and 15.5 million shares, respectively, of Mattel
common stock were reserved for issuance under these plans.

     Nonqualified stock options are granted at not less than 100 percent of
the fair market value of the Company's common stock on the date of award,
and generally expire within ten years from date of grant.  Restricted stock
awards issued are subject to various restrictions.  During the time period
from the award date until the restrictions lapse, shares cannot be sold,
assigned, pledged or otherwise encumbered by the recipients.  As of
December 31, 1994, restricted stock awards granted to Mattel executives
totaled 742.2 thousand shares.  The market value of these shares as of
December 31, 1994 was charged to income as part of the 1994 restructuring.
Any subsequent increases or decreases in market value through January 1,
1997, the end of the restriction period, will be reflected in the results
of operations currently.


                                     43
<PAGE>

     The following is a summary of stock option information for the
Company's plans during the year (options in thousands):

<TABLE>
<CAPTION>
                                         Options Outstanding
                                   -------------------------------
Nonqualified Plans                  Number (a)       Price (a)
- ---------------------------------  ------------   ----------------
<S>                                <C>            <C>
Outstanding at December 31, 1992          8,464   $ 2.22 to $15.68
  Granted                                 6,042     9.76 to  19.12
  Exercised                             (1,329)     2.22 to  15.68
  Canceled                                (685)     2.90 to  15.68
                                   ------------
Outstanding at December 31, 1993         12,492     2.22 to  19.12
  Granted                                 3,043    18.20 to  22.30
  Exercised                             (4,901)     2.22 to  15.68
  Canceled                                (116)     3.03 to  17.52
                                   ------------
Outstanding at December 31, 1994         10,518   $ 2.30 to $22.30
                                   ============
Options exercisable at:
  December 31, 1993 (b)                   5,273
  December 31, 1994 (c)                   2,560
- -----------------------------------------------
<FN>

(a) Number of options and prices reflect the retroactive effect
    of the November 1993 Fisher-Price merger and the five-for-
    four stock splits distributed in January 1995 and 1994.
(b) Average exercise price - $11.23 per share.  Expiration dates
    vary from July 12, 1994 to December 15, 2003.
(c) Average exercise price - $14.86 per share.  Expiration dates
    vary from November 11, 1995 to August 25, 2004.

</TABLE>

     The Company's 1990 stock option plan provides that up to 1% of
Mattel's outstanding common stock as determined on December 31 of the
preceding year will be available for awards during each calendar year in
which the plan is in effect.  In connection with the Fisher-Price merger,
shareholders approved the Board of Directors' recommendation of an increase
of 4.7 million shares above the standard 1% limitation as set forth in the
plan.  The purpose of such increase was to accommodate the post-merger
grant of awards to employees of Mattel and Fisher-Price as motivation for
the successful integration and future operation of the combined business.

     The Fisher-Price Long-Term Incentive Plan of 1991 provided benefits
for eligible participants in the form of stock options, stock appreciation
rights, restricted stock, performance units and other awards as determined
by the plan's administrative committee.  Effective with the merger, all
stock-based awards and benefits previously granted and outstanding under
the plan became fully vested and, if not previously exercised, converted
into rights to receive equivalent shares, as adjusted for the 1.275 (pre-
split basis) merger exchange ratio, of Mattel common stock.  Accordingly,
300.5 thousand Fisher-Price restricted stock awards outstanding became
fully vested; the remaining unamortized deferred compensation of $3.0
million was recognized in the fourth quarter of 1993.

Fisher-Price Stock Subscription Warrants
- ----------------------------------------

In connection with their Term Loan, Fisher-Price had issued to the lenders
detachable warrants allowing them to purchase shares of Fisher-Price stock,
subject to certain antidilution requirements.  In November 1992, Fisher-
Price repurchased from the holders warrants representing rights to 1.5
million common shares.  As of the effective date of the merger, the Company
agreed to assume Fisher-Price's obligations pursuant to the provisions of
the warrants.

     Change-of-control provisions of the warrants allowed the holders a
six-month period from the merger date to elect to receive, in lieu of
exercises for common shares, an amount in cash equal to the product
obtained by multiplying the number of shares of common stock purchasable
upon exercise by the highest closing market price of such shares, as
reported on the NYSE Composite Tape during the period from August 19, 1993
through November 30, 1993, less the warrant exercise price.  During June
1994, holders of 360.8 thousand warrants elected the cash option and
received $4.9 million.

     The exercise of all outstanding warrants by the holders would result
in delivery of approximately 1.0 million shares of the Company's common
stock at an exercise price of $5.96462 per share.

Conversion of 8% Debentures
- ---------------------------

During the 1994 first quarter, holders tendered $75.7 million of the 8%
Debentures for conversion into 7.4 million common shares in response to the
Company's Notice of Redemption.  Holders had previously tendered $24.3
million par value of the 8% Debentures for conversion into 2.4 million
common shares during the 1993 fourth quarter.

Common Stock Repurchase Plan
- ----------------------------

In May 1990, the Board of Directors authorized a stock repurchase plan
which initially provided for annual repurchases on the open market of up to
one percent of the Company's common stock to fund the stock option plans.
In May 1993, the Board expanded the repurchase program to permit the
repurchase of up to 15.6 million shares over the next four years.  During
1994 and 1993, the Company purchased 3.7 million and 3.3 million shares,
respectively.  Shares repurchased, less 4.6 million shares reissued in 1994
and 3.5 million shares reissued in 1993, are included in treasury stock.

Dividends and Capital Transactions
- ----------------------------------

On December 19, 1994, the Board of Directors declared a five-for-four stock
split on the Company's common stock, distributable on January 20, 1995 to
shareholders of record as of January 6, 1995.  Accordingly, $44.7 million
was transferred from additional paid-in capital to common stock,
representing the par value of additional shares issued.  Similar transfers
were made between paid-in capital and common stock in the amounts of $34.3
million and $48.0 million to reflect the respective declarations of a five-
for-four stock split in November 1993 and a three-for-two stock split in
May 1992.

     A regular quarterly cash dividend has been declared by the Board of
Directors on the Company's common stock since the second quarter of 1990.


                                     44
<PAGE>

NOTE 6 - COMMITMENTS AND CONTINGENCIES
- --------------------------------------

Leases
- ------

The Company routinely enters into noncancelable lease agreements for
premises and equipment used in the normal course of business.  The
following table shows the future minimum obligations under lease
commitments in effect at December 31, 1994 (in thousands):

<TABLE>
<CAPTION>
                                      Capitalized      Operating
                                        Leases          Leases
- --------------------------            -----------      ---------
<S>                                   <C>              <C>
1995                                      $   400       $ 31,600
1996                                          400         26,000
1997                                          400         16,200
1998                                          400         14,300
1999                                          400         13,100
Thereafter                                 11,000         13,200
                                      -----------      ---------
                                           13,000 (a)    114,400
Less: sublease commitments                      -            200
                                      -----------      ---------
                                          $13,000       $114,200
                                      ===========      =========
<FN>
(a) Includes $10.3 million of imputed interest.
</TABLE>

     Rental expense under operating leases amounted to $33.7 million, $33.8
million and $32.1 million for 1994, 1993 and 1992, respectively, net of
sublease income of $0.7 million, $0.4 million and $2.8 million.

     In connection with the discontinuance of certain operations in 1984,
the Company remained obligated for a facility lease through 1998.  The
Company determined in April 1993 that it would not, upon the expiration of
the sublease agreements, utilize such facility and made a lease termination
payment to discharge its remaining obligations to the lessor.  A net charge
in the amount of $41.1 million, after related tax effects of $26.9 million,
for the cost of the lease termination was charged to additional paid-in
capital, consistent with the treatment accorded transactions which preceded
the Company's 1987 quasi-reorganization.

Commitments
- -----------

In the normal course of business, the Company enters into contractual
arrangements for future purchases of goods and services to ensure
availability and timely delivery and to obtain and protect the Company's
right to create and market certain toys.  Such arrangements include
commitments for future inventory purchases and royalty payments pursuant to
licensing agreements.  Certain of these commitments routinely contain
provisions for guaranteed or minimum expenditures during the terms of the
contracts.

     The Company has no significant exposure to credit risk in the event of
nonperformance by any counterparty or group of counterparties to its
outstanding commitments and foreign currency contracts.  Market risk
exposures exist with respect to foreign currency forward exchange contracts
to the extent that currency fluctuations cannot be predicted with
certainty.  The Company seeks to mitigate its exposure to market risk
through forecasting its future foreign currency positions and hedge
requirements, retaining flexibility with respect to currencies used for
international borrowing arrangements and intercompany invoicing, and
varying the degree of coverage of individual foreign currency exposures,
which may alternatively be left open, partially or fully hedged.  By
policy, the Company maintains hedge coverages between minimum and maximum
percentages of its anticipated foreign currency exposures for any given
year.

     Current and future commitments for guaranteed payments reflect the
Company's focus on expanding its product lines through alliances with
businesses in other industries, such as sporting goods and television and
motion picture entertainment companies.  The single largest commitment
involves the Company's 1991 agreements with The Walt Disney Company.  An
extended licensing agreement permits the Company to use the Disney name and
characters on preschool and infant products through 2001 and provides for
the addition of certain other Disney characters and product lines to those
previously licensed to the Company.  In addition, a related ten-year
agreement involves the Company's participation in attractions and toy
stores at three Disney theme parks and the development of theme park toys.

     As of December 31, 1994, the Company had outstanding commitments for
1995 purchases of inventory of approximately $103 million.  As of December
31, 1993, the Company had commitments for 1994 purchases of inventory of
approximately $56 million.

     Licensing and related agreements provide for terms extending from 1995
through 2002 and contain provisions for future minimum payments as shown in
the following table (in thousands):

<TABLE>
<CAPTION>
                                         Minimum
                                         Payments
- -----------------------------------     ---------
<S>                                     <C>
1995                                     $ 52,000
1996                                       44,000
1997                                       43,000
1998                                       42,000
1999                                       43,000
Thereafter                                 80,000
                                        ---------
                                         $304,000
                                        =========
</TABLE>

     Royalty expense for the years ended December 31, 1994, 1993 and 1992
was $83.9 million, $69.2 million and $50.2 million, respectively.

Foreign Currency Contracts
- --------------------------

The Company enters into foreign currency forward exchange contracts and
swap agreements primarily as hedges of inventory purchases, sales and other
intercompany transactions denominated in foreign currencies to limit the
effect of exchange rate fluctuations on the Company's results of operations
and cash flows.  These contracts generally have maturity dates ranging from
one to fifteen months.  Gains or losses related to hedged transactions are
deferred and are recognized in results of operations as a part of the
underlying transaction.  Had the Company not entered into hedges covering a
percentage of its foreign currency positions, the unfavorable effect on
1994 pre-tax income would have approximated $2 million.


                                     45
<PAGE>

     As of December 31, 1994 and 1993, the Company held the following
contracts to obtain U.S. dollars (in thousands):

<TABLE>
<CAPTION>
                                     1994                    1993
                            ----------------------  ----------------------
                             Notional                Notional
                              Amount    Fair Value    Amount    Fair Value
                            ----------  ----------  ----------  ----------
<S>                         <C>         <C>         <C>         <C>
Forwards                      $264,783                $215,631
Swaps                           65,155                  40,334
                            ----------              ----------
                              $329,938    $329,540    $255,965    $247,996
                            ==========  ==========  ==========  ==========
</TABLE>

     Fair value reflects the amount, based on dealer quotes, the Company
would receive at maturity for contracts involving the same currencies and
maturity dates, if they had been entered into as of year-end 1994 and 1993,
respectively.

     As of December 31, 1994 and 1993, the Company held the following
contracts to purchase foreign currencies (in thousands):

<TABLE>
<CAPTION>
                                     1994                    1993
                            ----------------------  ----------------------
                             Notional                Notional
                              Amount    Fair Value    Amount    Fair Value
                            ----------  ----------  ----------  ----------
<S>                         <C>         <C>         <C>         <C>
Forwards                      $ 57,898                $127,582
Swaps                          124,746                  91,790
                            ----------              ----------
                              $182,644    $184,417    $219,372    $222,676
                            ==========  ==========  ==========  ==========
</TABLE>

     Fair value reflects the amount, based on dealer quotes, the Company
would pay at maturity for contracts involving the same currencies and
maturity dates, if they had been entered into as of year-end 1994 and 1993,
respectively.

     The following table summarizes the Company's foreign currency
contracts by major currency as of December 31, 1994 and 1993 (in thousands
of U.S. dollars):

<TABLE>
<CAPTION>
                                       1994                    1993
                              ----------------------  ----------------------
                                 Buy         Sell        Buy         Sell
- ---------------------------   ----------  ----------  ----------  ----------
<S>                           <C>         <C>         <C>         <C>
U.S. dollars                    $329,938    $177,589    $255,965    $166,667
German deutschemarks              91,740      81,620      77,330      64,815
Italian lira                           -      15,240      52,705      35,327
Malaysian ringgits                 5,034           -      61,311           -
Hong Kong dollars                 47,809           -      13,566           -
French francs                     18,481      57,685           -      66,515
British pounds sterling                -      51,268           -      58,010
Canadian dollars                   6,485      25,270       6,721      44,924
Spanish pesetas                        -      17,141           -      13,482
Dutch guilders                         -      46,926           -      11,411
Japanese yen                           -      17,757           -           -
Australian dollars                     -      14,306           -           -
Swiss francs                       9,680       5,555       5,212       5,210
Other (under $5,000)               3,415       2,225       2,527       8,976
                              ----------  ----------  ----------  ----------
                                $512,582    $512,582    $475,337    $475,337
                              ==========  ==========  ==========  ==========
</TABLE>

     In order to minimize the risk of counterparty non-performance, the
Company executes its foreign currency forward exchange contracts and swap
agreements with financial institutions believed to be credit-worthy,
generally those that provide the Company with its working capital lines of
credit.  The Company does not trade in financial instruments nor does it
enter into contracts for speculative purposes.

Letters of Credit
- -----------------

The Company had outstanding irrevocable letters of credit in the amount of
$15.1 million and $31.8 million as of December 31, 1994 and 1993,
respectively.  These letters of credit, which have terms from one month to
one year, collateralize the Company's obligations to third parties for the
purchase of inventory.  The fair value of these letters of credit
approximates contract values based on the nature of the fee arrangements
with the issuing banks.

Litigation
- ----------

The Company is involved in various litigation and other legal matters,
including claims related to product liability and environmental cleanup,
which are being addressed or defended in the ordinary course of business.
Management believes that any liability which may potentially result upon
resolution of such matters will not have a material adverse effect on the
Company's consolidated financial position or results of operations.


NOTE 7 - ACQUISITIONS AND NONRECURRING ITEMS
- --------------------------------------------

On May 31, 1994, the Company acquired substantially all of the business
assets and assumed the associated debts and liabilities of Kransco, a San
Francisco-based designer, manufacturer and marketer of brand name
recreational and sporting products, including POWER WHEELS battery-powered,
ride-on vehicles; HULA HOOP and FRISBEE products marketed under the WHAM-O
trademark; STREET JAM sporting goods; and MOREY BOOGIE bodyboards.  The
purchase price included net cash consideration of $254.6 million, including
costs directly related to the acquisition.  In addition, the Company repaid
$20.0 million of Kransco's short-term borrowings concurrent with
consummation of the asset purchase transaction.  The asset purchase
agreement also provides for future contingent consideration in the event
that net sales of the POWER WHEELS product line reaches or exceeds certain
levels in each of calendar years 1994, 1995 and 1996.  The contingent
consideration payable with respect to any year shall not exceed $8.6
million.  As of December 31, 1994, $8.6 million of contingent consideration
was payable, and as a result the goodwill initially recorded was increased.

     The acquisition has been accounted for under the purchase method of
accounting and, accordingly, the operating results of Kransco have been
included in the Company's consolidated financial statements since the date
of acquisition.  The estimated fair market value of assets and liabilities
acquired was $99.4 million and $37.2 million, respectively.  The excess of
the aggregate purchase price over the estimated fair market value of the
net assets acquired was approximately $221 million, which is being
amortized on a straight-line basis over 20 years.


                                     46
<PAGE>

     The following summary presents unaudited pro forma consolidated
results of operations as if the acquisition had occurred at the beginning
of 1994 and 1993, and includes adjustments for estimated amounts of
goodwill amortization, depreciation of fixed assets acquired based on their
estimated fair values, increased interest expense assuming the initial
purchase consideration had resulted in additional short-term borrowing
during the periods presented, and the elimination of intercompany
transactions.  The pro forma results are for illustrative purposes only,
and do not purport to be indicative of the actual results which would have
occurred had the transaction been consummated as of those earlier dates,
nor are they indicative of results of operations which may occur in the
future.  These results reflect the highly seasonal nature of the business
acquired and do not reflect the synergies achieved.

<TABLE>
<CAPTION>
                                                     For the Year
                                                ----------------------
(In thousands, except per share amounts)           1994        1993
- ----------------------------------------        ----------  ----------
<S>                                             <C>         <C>
Net sales                                       $3,248,765  $2,876,080
                                                ----------  ----------
Income before extraordinary item and
  cumulative effect of changes in
  accounting principles                         $  253,537  $  142,012
                                                ----------  ----------
Net income                                      $  253,537  $  123,309
                                                ==========  ==========

PRIMARY INCOME PER COMMON SHARE
  Income before extraordinary item and
    cumulative effect of changes in
    accounting principles                       $     1.11  $     0.64
                                                ----------  ----------
  Net income                                    $     1.11  $     0.56
                                                ==========  ==========

FULLY DILUTED INCOME PER COMMON SHARE
  Income before extraordinary item and
    cumulative effect of changes in
    accounting principles                       $     1.10  $     0.63
                                                ----------  ----------
  Net income                                    $     1.10  $     0.55
                                                ==========  ==========
</TABLE>

     In July 1994, the Company acquired a majority of the shares of Spear,
a company organized in the United Kingdom, that holds the rights to
SCRABBLE in markets outside of the United States and Canada, and certain
other games worldwide.  Under the terms of the Company's offer,
shareholders had the option to receive the purchase consideration of 11.5
pounds sterling per issued share in either cash, interest-bearing notes or
in a combination of cash and notes.  As of December 31, 1994, holders of
5.1 million shares of Spear had elected the cash option, receiving
approximately 58 million pounds sterling, and holders of 0.3 million shares
had elected to receive notes.  The aggregate purchase price, including
investment advisor and other directly related expenses, denominated in
pounds sterling, was approximately $100 million.

     The acquisition has been accounted for by the purchase method and,
accordingly, the results of operations of Spear have been included in the
Company's consolidated financial statements since the date of acquisition.
The estimated fair market value of assets and liabilities acquired was
approximately $40 million and $35 million, respectively.  The excess of
cost over the estimated fair market value of tangible net assets acquired
was approximately $95 million, which is being amortized on a straight-line
basis over 20 years.

     In the 1994 fourth quarter, the Company recognized a $72.0 million pre-
tax charge against continuing operations in connection with the
consolidation of manufacturing operations and the reduction of headquarters
expense and support functions worldwide.  Of these charges, approximately
$36 million was related to severance costs from elimination of
approximately 1,000 positions, $15 million represented restricted stock
awards that related to the Fisher-Price integration, $14 million for
termination of various distribution and lease agreements, $4 million for
the writedown of fixed assets to their net realizable value in connection
with the elimination of excess manufacturing capacity, and other costs of
$3 million.  After related tax effects, the net $46.8 million charge
impacted 1994 earnings by $0.21 per share on a fully diluted basis.

     Although no assurance can be given, the Company anticipates the
restructuring will provide pre-tax cost savings of approximately $25
million during 1995, principally as a result of creating efficiencies and
eliminating redundancies.  Available cash reserves and cash flow generated
from normal business operations will fund the costs of the restructuring,
with no adverse impact expected on the Company's future liquidity, revenues
or financial position.  It is anticipated that substantially all amounts
related to the restructuring will be expended during 1995.

     On November 30, 1993, a merger was consummated between the Company and
Fisher-Price, one of the world's largest manufacturers and marketers of
infant and preschool toys and juvenile products.  The stock-for-stock
transaction was approved by the shareholders of both companies, after which
Fisher-Price became a wholly-owned subsidiary of the Company.  The merger
agreement provided for the exchange of 1.275 shares of Mattel common stock
for each outstanding Fisher-Price common share, and resulted in the
issuance of 39.1 million shares, before stock splits (61.1 million shares
after stock splits), valued, on the merger's effective date, at $1.19
billion.  This transaction was accounted for as a pooling of interests, and
accordingly, financial information for periods prior to the merger reflect
retroactive restatement for the companies' combined financial position and
operating results.  Prior to July 1, 1991, the business of Fisher-Price was
operated as a division of The Quaker Oats Company, and therefore, any such
financial data have been excluded from the Company's combined consolidated
results presented herein.

     In connection with its merger with Fisher-Price, the Company
recognized a one-time charge of $115.0 million, pre-tax, in the 1993 fourth
quarter.  Of the total, approximately $17 million represented transaction
costs of the merger, and $30 million related to the severance of key
Fisher-Price executives. Following the merger, the Company commenced
integrating and restructuring certain of the domestic and international
business operations of the entities.  Of the remaining $68 million of
estimated costs, approximately $13 million represented writedowns of fixed
assets in


                                     47
<PAGE>

connection with the elimination of duplicative administration and
plant facilities.  The remainder represented expenditures related to the
combination of the entities' worldwide business operations, including staff
reductions and outplacement expenses, costs of terminating contracts with
lessors and distributors and fees paid to consultants in connection with
the integration and restructuring process.  After related tax effects, the
net $90.4 million charge impacted 1993 earnings by $0.40 per share on a
fully diluted basis.

     As of December 31, 1994, the integration and restructuring activity
provided for by the 1993 charge was substantially complete and amounts
previously accrued had been paid.  The cost savings realized by the Company
as a result of the consolidation of facilities and related staff reductions
were comparable to the anticipated $45 million, and the type and amount of
charges actually incurred approximated the amounts included in the
provision.

     In 1992, the Company concluded its merger with International Games,
Inc. ("IGI"), a creator, manufacturer and marketer of proprietary family
and educational card and board games, including UNO and SKIP-BO.  The
merger, accounted for as a pooling of interests, was effected by exchanging
all of IGI's outstanding voting preferred and common stock for 2.0 million
shares of Mattel common stock and 0.9 million shares of Mattel 12.5%
Convertible Preference Stock, Series F, representing a combined value of
$58.5 million.


NOTE 8 - FINANCIAL INFORMATION BY GEOGRAPHIC AREA
- -------------------------------------------------

The Company's business consists of the design, manufacture and marketing of
toys on a worldwide basis.  The Company's international operations are
located principally in Europe, Canada, Latin America and Asia.
Consolidated liabilities of these subsidiaries were approximately $421
million, $300 million and $311 million at December 31, 1994, 1993 and 1992,
respectively.

     The Company's toy products are sold throughout the world.  Credit is
granted to customers on an unsecured basis, and generally provides for
extended payment terms which result in a substantial portion of trade
receivables being collected during the latter half of the year.  In the
United States, toys are distributed directly to large retailers, including
discount and free-standing toy stores, chain stores, department stores,
other retail outlets, and to a limited extent, wholesalers.
Internationally, the Company sells its products directly in Argentina,
Australia, Austria, the Benelux countries, Canada, Chile, France, Germany,
Greece, Italy, Japan, Mexico, New Zealand, Portugal, Scandinavia, Spain,
Switzerland, the United Kingdom, Venezuela, and in certain areas of Eastern
Europe and Asia.  In 1995, the Company will begin selling its products
directly in Colombia through a newly established subsidiary.  The Company's
products are marketed principally through distributors in certain parts of
Latin America, the Middle East and Southeast Asia, and the Company also
licenses some of its products to outside manufacturers for sale in Brazil,
Peru, and other Latin American countries.  In the fourth quarter of 1993,
the Company's distributorship agreement for Nintendo products in Australia
was terminated.  The Company ceased distribution of Nintendo products in
Canada and Italy during the first and third quarters of 1992, respectively.

     The Company's worldwide sales to Toys R Us and Wal-Mart, the only
customers accounting for more than 10% of 1994 consolidated net sales, were
$734.1 million and $417.7 million, respectively.  At December 31, 1994,
accounts receivable from Toys R Us and Wal-Mart were $156.6 million and
$104.3 million, respectively.  In 1993, worldwide sales to Toys R Us and
Wal-Mart were $598.7 million and $277.3 million, respectively, and in 1992,
worldwide sales to Toys R Us were $466.4 million.  At December 31, 1993,
accounts receivable from Toys R Us and Wal-Mart were $156.8 million and
$63.2 million, respectively.

     Information by geographic area is set forth in the tables below.
Profit from operations represents income before income taxes, interest
expense and general corporate expenses.  Sales between geographic areas are
based upon transfer prices which include manufacturing cost and profit.

<TABLE>
<CAPTION>
                                                 Profit From    Identifiable
(In thousands)                       Net Sales    Operations       Assets
- --------------                      -----------  ------------   ------------
<S>                                 <C>          <C>            <C>
1994
United States                        $2,315,778      $305,874     $1,150,514
Europe and Canada                     1,066,349       143,658        715,021
Asia and Latin America                1,287,502       130,247        396,100
                                    -----------  ------------   ------------
                                      4,669,629       579,779     2,261,635
Sales and transfers between
  geographic areas (a)              (1,464,604)             -              -
Interest expense                              -      (55,449)              -
Corporate and other                           -     (130,698)        197,391
                                    -----------  ------------   ------------
Consolidated total                   $3,205,025      $393,632     $2,459,026
                                    ===========  ============   ============

1993
United States                        $1,873,249      $187,923     $  718,688
Europe and Canada                       908,030        68,270        545,406
Asia and Latin America                  993,001        96,924        290,759
                                    -----------  ------------   ------------
                                      3,774,280       353,117      1,554,853
Sales and transfers between
  geographic areas (a)              (1,069,832)             -              -
Interest expense                              -      (62,614)              -
Corporate and other                           -      (53,857)        445,224
                                    -----------  ------------   ------------
Consolidated total                   $2,704,448      $236,646     $2,000,077
                                    ===========  ============   ============

1992
United States                        $1,612,174      $226,193     $  712,309
Europe and Canada                       861,462        95,480        504,331
Asia and Latin America                  844,917        66,461        286,185
                                    -----------  ------------   ------------
                                      3,318,553       388,134      1,502,825
Sales and transfers between
  geographic areas (a)                (755,028)             -              -
Interest expense                              -      (68,716)              -
Corporate and other                           -      (36,473)        209,850
                                    -----------  ------------   ------------
Consolidated total                   $2,563,525      $282,945     $1,712,675
                                    ===========  ============   ============
<FN>
(a) Primarily from Asia and Latin America to other regions of the world.

</TABLE>

                                     48

<PAGE>

NOTE 9 - QUARTERLY FINANCIAL INFORMATION (UNAUDITED)
- ----------------------------------------------------

Due to seasonality of the Company's earnings, exclusion of antidilutive common
stock equivalents in certain periods and fluctuation in the Company's common
stock price, the sum of income per share amounts reported for each of the four
quarters may not equal income per share reported for the full year.

<TABLE>
<CAPTION>

(In thousands, except per share         First      Second     Third      Fourth
  amounts)                             Quarter    Quarter    Quarter     Quarter
- ---------------------------------------------------------------------------------
<S>                                    <C>       <C>       <C>         <C>
YEAR ENDED DECEMBER 31, 1994
Net sales                              $487,271  $650,263  $1,037,082  $1,030,409
Gross profit                            238,104   314,505     528,960     519,934
Advertising and promotion expenses       71,630    94,010     161,298     189,547
Other selling and administrative
  expenses                              116,797   118,608     140,601     160,437
Restructuring charge (a)                      -         -           -      72,000
Other expense, net (b)                    3,285     1,315       5,967      16,927
Operating profit (c)                     46,392   100,572     221,094      81,023
Income before taxes                      38,269    89,082     202,820      63,461
Net income                               24,069    57,082     131,820      42,861
Preference stock dividend
  requirements                          (1,223)   (1,223)     (1,152)     (1,091)
Net income applicable to common
  shares                                 22,846    55,859     130,668      41,770
Primary income per share (d):
  Net income                              $0.10     $0.25       $0.58       $0.19
  Average number of common and
    common equivalent shares            218,796   224,723     225,930     224,493
Fully diluted income per share (d):
  Net income                              $0.10     $0.25       $0.57       $0.19
  Average number of common and
    common equivalent shares            227,200   226,805     227,890     225,281
Dividends declared per common share (d)  $0.048    $0.048      $0.048      $0.048
Common stock market price (d)
  High                                   $21.50    $21.80      $23.00      $23.60
  Low                                     16.50     18.60       20.40       19.60

YEAR ENDED DECEMBER 31, 1993 (e)
Net sales                              $477,184  $576,618    $896,732    $753,914
Gross profit                            218,770   279,013     453,935     374,549
Advertising and promotion expenses       68,489    83,390     139,392     135,427
Other selling and administrative
  expenses                              109,497   113,652     128,882     121,363
Integration and restructuring
  charge (f)                                  -         -           -     115,000
Other expense, net                          560     3,819       5,378       2,158
Operating profit (c)                     40,224    78,152     180,283         601
Income before taxes, extraordinary
  item and accounting changes            27,015    63,223     163,370    (16,962)
Extraordinary item - debt
  retirement                                  -         -           -    (14,681)
Cumulative effect of changes in
  accounting principles                 (4,022)         -           -           -
Net income                               14,458    40,770     104,656    (42,676)
Preference stock dividend
  requirements                          (1,224)   (1,223)     (1,224)     (1,223)
Net income applicable to common
  shares                                 13,234    39,547     103,432    (43,899)
Primary income per share (d):
  Income before extraordinary item
    and accounting changes                $0.08     $0.19       $0.49     $(0.14)
  Net income                               0.06      0.19        0.49      (0.21)
  Average number of common and
    common equivalent shares            212,722   213,356     213,261     213,308
Fully diluted income per share (d):
  Income before extraordinary item
    and accounting changes                $0.08     $0.18       $0.47     $(0.14)
  Net income                               0.07      0.18        0.47      (0.21)
  Average number of common and
    common equivalent shares            225,876   225,356     225,420     212,050
Dividends declared per common share (d)  $0.032    $0.038      $0.038      $0.038
Common stock market price (d)
  High                                   $18.48    $16.88      $18.24      $19.68
  Low                                     13.12     13.68       14.80       17.20
- ---------------------------------------------------------------------------------
<FN>
(a) Represents a nonrecurring charge principally related to the consolidation
    of manufacturing operations and the reduction of headquarters expense and
    support functions worldwide.
(b) Fourth quarter includes a $19.8 million foreign exchange transaction loss
    resulting from devaluation of the Mexican peso.
(c) Represents income from operations before interest expense and provision for
    income taxes.
(d) Per share data and market prices for all periods reflect the retroactive
    effect of stock splits distributed to shareholders in January 1995 and 1994
    and the November 1993 merger with Fisher-Price.
(e) Financial information for all quarters reflects the retroactive effect of
    the November 1993 merger, accounted for as a pooling of interests, with
    Fisher-Price.
(f) The nonrecurring charge represents transaction, integration and
    restructuring costs related to the 1993 merger with Fisher-Price.

</TABLE>

                                     49

<PAGE>

NOTE 10 - SUPPLEMENTAL FINANCIAL INFORMATION
- --------------------------------------------

<TABLE>
<CAPTION>
                                                    As of Year End
                                                -----------------------
(In thousands)                                     1994        1993
- ------------------------------------------      ----------- -----------
<S>                                             <C>         <C>
INVENTORIES INCLUDE THE FOLLOWING:
    Raw materials and work in process             $ 50,334     $ 50,927
    Finished goods                                 288,809      169,066
                                                ----------  -----------
                                                  $339,143     $219,993
                                                ==========  ===========

PREPAID EXPENSES AND OTHER CURRENT ASSETS
  INCLUDE THE FOLLOWING:
    Deferred income taxes                         $114,808     $101,776
    Other                                           67,867       45,087
                                                ----------  -----------
                                                  $182,675     $146,863
                                                ==========  ===========

INTANGIBLE ASSETS, NET, INCLUDE THE
  FOLLOWING:
    Goodwill                                      $418,903     $124,458
    Other                                           13,329       14,819
                                                ----------  -----------
                                                  $432,232     $139,277
                                                ==========  ===========

ACCRUED LIABILITIES INCLUDE THE
  FOLLOWING:
    Advertising and promotion                     $102,115     $ 80,396
    Compensation                                    75,729       58,582
    Restructuring charge                            67,649       94,774
    Other                                          207,653      164,048
                                                ----------  -----------
                                                  $453,146     $397,800
                                                ==========  ===========

<CAPTION>
                                                   For the Year
                                          -------------------------------
(In thousands)                              1994       1993       1992
- ------------------------------------      --------- ---------- ----------
<S>                                       <C>       <C>        <C>
SELLING AND ADMINISTRATIVE EXPENSES
  INCLUDE THE FOLLOWING:
    Research and development                $93,153    $75,415    $76,619
- -------------------------------------------------------------------------
</TABLE>

Statements of Cash Flows
- ------------------------

For the years ended December 31, 1994, 1993 and 1992, cash paid for
interest totaled $52.9 million, $76.1 million and $67.8 million,
respectively.  Cash paid for income taxes in each of the three years was
$66.3 million, $55.7 million and $72.5 million, respectively.

     Significant noncash investing and financing activities were as
follows:

.  During the 1994 first quarter, holders tendered $75.7 million aggregate
   par value of the 8% Debentures for conversion into 7.4 million shares of
   the Company's common stock. During the 1993 fourth quarter, holders
   tendered $24.3 million aggregate par value of the 8% Debentures for
   conversion into 2.4 million shares of the Company's common stock.

.  The November 1993 merger with Fisher-Price in a stock-for-stock
   transaction neither used nor provided cash (see Note 7).  The Company's
   consolidated financial statements, consistent with pooling of interests
   accounting treatment, reflect retroactive restatement for the effects of
   the merger.  Accordingly, the assets and liabilities of Fisher-Price and
   the changes in shareholders' equity as a result of the merger are
   included in the combined consolidated financial statements as of July 1,
   1991, but are not includable as of December 1990 while Fisher-Price was
   a division of The Quaker Oats Company.  Because the merger transaction
   neither provided nor used cash with respect to the combined companies,
   the effect of consolidating financial statement balances as of July 1,
   1991 is not reflected in the statements of cash flows.

.  The effects of changes in accounting principles related to the Company's
   adoption of Statements of Financial Accounting Standards Nos. 106 and
   109 in the 1993 first quarter neither provided nor used cash, and
   accordingly, have been excluded from the statement of cash flows.



                                     50

<PAGE>

        MANAGEMENT REPORT ON RESPONSIBILITY FOR FINANCIAL REPORTING
        -----------------------------------------------------------



Management is responsible for the preparation of the Company's consolidated
financial statements and the related financial and nonfinancial information
appearing in this Annual Report.  The financial statements have been
prepared in accordance with generally accepted accounting principles and,
in the opinion of management, present fairly the Company's financial
position, results of operations and cash flows.  The financial statements
necessarily contain some amounts that are based on the best estimates and
judgments of management.

     The Company maintains accounting and internal control systems which
management believes are adequate to provide reasonable assurance, in
relation to reasonable cost, as to the integrity and reliability of the
financial statements and as to protection of assets from unauthorized use
or disposition.  The selection and training of qualified personnel, the
establishment and communication of accounting and administrative policies
and procedures, and a program of internal audit are important elements of
these control systems.

     The Company's internal auditors are directed to examine the adequacy
and effectiveness of the Company's system of internal accounting,
administrative and operational controls.  They conduct formal and
systematic reviews to determine that operations are adequately controlled
and to assure that assets are effectively safeguarded.

     The Board of Directors has appointed an audit committee, composed
entirely of nonemployee directors.  The committee meets regularly with
financial management, internal auditors and the independent accountants to
review accounting control, auditing and financial reporting matters.

     Price Waterhouse, independent accountants, have been retained to audit
the Company's consolidated financial statements. They conduct a review of
internal accounting controls to the extent required by generally accepted
accounting principles and perform such tests and related procedures as they
deem necessary to arrive at an opinion on the fairness of the financial
statements.


/s/ Francesca Luzuriaga
- -----------------------
Francesca Luzuriaga
Executive Vice President, Finance




                     REPORT OF INDEPENDENT ACCOUNTANTS
                     ---------------------------------



To the Board of Directors and Shareholders of Mattel, Inc.

In our opinion, based upon our audits and the report of other auditors, the
accompanying consolidated balance sheets and the related consolidated
statements of income, of shareholders' equity and of cash flows present
fairly, in all material respects, the financial position of Mattel, Inc.
and its subsidiaries at December 31, 1994 and 1993, and the results of
their operations and their cash flows for each of the three years in the
period ended December 31, 1994, in conformity with generally accepted
accounting principles.  These financial statements are the responsibility
of the Company's management; our responsibility is to express an opinion on
these financial statements based on our audits.  We did not audit the 1992
financial statements of Fisher-Price, Inc. and its subsidiaries, which
statements reflect total assets of $455,198,000 at January 3, 1993 and
total net sales of $693,951,000 for the period ended January 3, 1993.
Those statements were audited by other auditors whose report thereon has
been furnished to us, and our opinion expressed herein, insofar as it
relates to the amounts included for Fisher-Price, Inc. and its
subsidiaries, is based solely on the report of the other auditors.  We
conducted our audits of these statements in accordance with generally
accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement.  An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant
estimates made by management, and evaluating the overall financial
statement presentation.  We believe that our audits and the report of other
auditors provide a reasonable basis for the opinion expressed above.


/s/ PRICE WATERHOUSE LLP
- ------------------------
Los Angeles, California
February 6, 1995


                                     51

<PAGE>

                          DIRECTORS AND OFFICERS
                          ----------------------
                       Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>

BOARD OF DIRECTORS                               EXECUTIVE OFFICERS
<S>                                              <C>
John W. Amerman (1)                              John W. Amerman
Chairman and Chief Executive Officer,            Chairman and Chief Executive Officer
Mattel, Inc.

Jill E. Barad (4)                                Jill E. Barad
President and Chief Operating Officer,           President and Chief Operating Officer
Mattel, Inc.

Dr. Harold Brown (4)                             James A. Eskridge
Senior Managing Director, E.M. Warburg,          President, Fisher-Price, Inc.
Pincus & Co., Inc.

James A. Eskridge                                Joseph C. Gandolfo
President, Fisher-Price, Inc.                    President, Mattel Operations

Tully M. Friedman (1)(3)                         Lindsey F. Williams
Co-Managing Partner, Hellman & Friedman          President, Mattel International

Ronald M. Loeb (3)                               Francesca Luzuriaga
Partner, Irell & Manella                         Executive Vice President, Finance

Edward H. Malone (1)(2)(4)                       E. Joseph McKay
Retired Vice President, General Electric Co.     Senior Vice President, Human Resources
                                                 and Administration

Edward N. Ney                                    Ned Mansour
Chairman of the Board of Advisors,               Senior Vice President, General Counsel
Burson-Marsteller                                and Secretary

William D. Rollnick (1)(2)(3)                    Gary P. Rolfes
Chairman, Genstar Rental Electronics, Inc.       Senior Vice President and Controller

John L. Vogelstein (1)(2)(3)                     William Stavro
Vice Chairman and Director, E.M. Warburg,        Vice President and Treasurer
Pincus & Co., Inc.

Lindsey F. Williams (4)
President, Mattel International

<FN>
(1) Member, Executive/Finance Committee
    John L. Vogelstein, Chairman

(2) Member, Compensation/Options Committee
    John L. Vogelstein, Chairman

(3) Member, Audit Committee
    William D. Rollnick, Chairman

(4) Member, Pension Committee
    Edward H. Malone, Chairman

</TABLE>

                                     52

<PAGE>
                               CORPORATE INFORMATION
                               ---------------------
                           Mattel, Inc. and Subsidiaries

<TABLE>

<S>              <C>
Transfer Agent   Mattel, Inc. Common Stock
and Registrar    The First National Bank of Boston

                 Mattel, Inc. 12.5% Convertible Preference Stock, Series F
                 Mattel, Inc.
                 333 Continental Boulevard
                 El Segundo, California  90245

Note Trustees    Mattel, Inc. 6-3/4% Senior Notes due May 15, 2000
                 PNC Bank, N.A.
                 One Oliver Plaza, 23rd Floor
                 Pittsburgh, Pennsylvania  15265

                 Mattel, Inc. 6-7/8% Senior Notes due August 1, 1997
                 The First National Bank of Boston
                 150 Royall Street, Mail Stop 45-02-15
                 Canton, Massachusetts  02021 or
                 P.O. Box 1618, Boston, Massachusetts  02105

                 Mattel, Inc. Medium-Term Notes
                 Chemical Trust Company of California
                 300 South Grand Avenue
                 Los Angeles, California  90071

Stock            Mattel, Inc. Common Stock and Mattel, Inc. Preference Share
Exchange         Purchase Rights
Listings         New York and Pacific Stock Exchanges

                 Mattel, Inc. 6-7/8% Senior Notes due August 1, 1997
                 New York Stock Exchange

Shareholder      Inquiries relating to shareholder accounting records, stock
Administration   transfer and dividends (including dividend reinvestment)
                 should be directed to:
                 The First National Bank of Boston
                 Shareholder Services Division
                 150 Royall Street, Canton Massachusetts  02021 or
                 P.O. Box 644, Boston, Massachussetts  02102
                 Telephone: 617-575-3170 or 800-730-4001

Common           As of March 1, 1995, there were approximately 37,000 holders
Shareholders     of record of Mattel, Inc. Common Stock

Annual Meeting   The Annual Meeting of Shareholders will be held May 10, 1995,
                 at 10:00 a.m. in the Manhattan Ballroom of the Radisson Plaza
                 Hotel, Manhattan Beach, California

Form 10-K        Mattel's Annual Report to the Securities and Exchange
                 Commission on Form 10-K for the year ended December 31, 1994,
                 is available upon request by writing to the Secretary of the
                 Company, 333 Continental Boulevard, El Segundo, California
                 90245

Trademark        Cabbage Patch Kids is a trademark of Original Appalachian
Legends          Artworks, Inc., used under license.  Disney characters:
                 [copyright]The Walt Disney Company.  Nickelodeon is licensed
                 for use by MTV Networks, a division of Viacom, Inc.

                 Barbie, Fisher-Price, Hot Wheels, Power Wheels, Morey Boogie,
                 Wham-O, Frisbee, Hula Hoop, Hacky Sack, UNO, and Skip-Bo are
                 trademarks of Mattel, Inc.

                 [copyright]1995 Mattel, Inc.
                 All Rights Reserved
                 Printed in U.S.A.

                 Printed on recycled paper.
</TABLE>


                                     53

<PAGE>
<TABLE>
<CAPTION>
                                                                    Exhibit 21.0
                                                                   (Page 1 of 3)

                          SUBSIDIARIES OF MATTEL, INC.
                          ----------------------------
                                                                Percentage of
                                                                   Voting
                                                                 Securities
                                             Jurisdiction      Owned Directly
                                               in Which         or Indirectly
             Subsidiaries(1)                  Organized          By Parent(2)
- ----------------------------------------  ------------------  ----------------
<S>                                       <C>                 <C>
ARCO Toys, Limited                        Hong Kong                       100%
Arcotoys, Inc.                            Delaware                        100%
Croner Toys Limited                       New Zealand                      60%
Far West Insurance Company, Limited       Bermuda                         100%
Fisher-Price, Inc.                        Delaware                        100%
Fisher-Price, N.V.                        Belgium                         100%
Fisher-Price Inc.                         Canada                          100%
Fisher-Price Beteiligungs-G.m.b.H.        Germany                         100%
 Mattel G.m.b.H.                          Germany                         100%
  Mattel Toys K.F.T.                      Hungary                         100%
  Mattel Spol. S.R.O.                     Czech Republic                  100%
Fisher-Price, S.r.l.                      Italy                           100%
Fisher-Price de Mexico, S.A. de C.V.      Mexico                          100%
Fisher-Price, S.A                         Spain                           100%
International Games, Inc.                 Delaware                        100%
 International Games, Ltd.                Cayman Islands                  100%
Juegos California, S.A. de C.V.           Mexico                          100%
Mabamex, S.A. de C.V.                     Mexico                          100%
Mattel Argentina S.A.                     Argentina                       100%
Mattel Asia Limited                       Hong Kong                       100%
Mattel B.V.                               The Netherlands                 100%
Mattel Chile S.A.                         Chile                           100%
Mattel Colombia S.A.                      Colombia                        100%
Mattel Espana, S.A.                       Spain                           100%
Mattel Europa B.V.                        The Netherlands                 100%
Mattel France S.A.                        France                          100%
 Corolle S.A.                             France                          100%
  Mattel Portugal Limitada                Portugal                        100%
Mattel Gesellschaft m.b.H.                Austria                         100%



<FN>
1
  All of the subsidiaries listed above are included in the Consolidated
Financial Statements.  Two are not named because, when considered in the
aggregate, they do not constitute a significant subsidiary.  Furthermore,
approximately eight subsidiaries are inactive and financial statements are
not prepared for such companies.

2
  Parent refers to Mattel, Inc. (a Delaware corporation) and excludes
Directors' qualifying shares.

<PAGE>
<CAPTION>
                                                                    Exhibit 21.0
                                                                   (Page 2 of 3)

                          SUBSIDIARIES OF MATTEL, INC.
                          ----------------------------
                                                                Percentage of
                                                                   Voting
                                                                 Securities
                                             Jurisdiction      Owned Directly
                                               in Which         or Indirectly
             Subsidiaries(1)                  Organized          By Parent(2)
- ----------------------------------------  ------------------  ----------------
<S>                                       <C>                 <C>
Mattel Holding, Inc.                      Delaware                        100%
 Mattel U.K. Limited                      U.K.                            100%
  Mattel Group PLC                        U.K.                            100%
   J.W. Spear & Sons PLC                  U.K.                            100%
     J.W. Spear & Sons Pty. Limited       Australia                       100%
     J.W. Spear N.V.                      Belgium                         100%
     J.W. Spear S.A.                      France                          100%
     J.W. Spear B.V.                      The Netherlands                 100%
Mattel Holdings Limited                   Canada                          100%
 Mattel Canada, Inc.                      Canada                          100%
Mattel I., Inc.                           Delaware                        100%
 Mattel Toys, S.r.l.                      Italy                           100%
  Mattel A.E.B.E.                         Greece                          100%
  Mattel A.G.                             Switzerland                     100%
  Mattel Manufacturing Europe, S.r.l.     Italy                           100%
Mattel K.K.                               Japan                           100%
Mattel (K.L.) Sdn.Bhd.                    Malaysia                        100%
Mattel (Malaysia) Sdn.Bhd.                Malaysia                        100%
Mattel Operations, Inc.                   Delaware                        100%
Mattel Overseas, Inc.                     California                      100%
 Mattel Toys Vendor Operations Limited    Hong Kong                       100%
Mattel Pty. Limited                       Australia                       100%
Mattel Realty Corporation                 Delaware                        100%
Mattel, S.A. de C.V.                      Mexico                          100%
 Aurimat, S.A. de C.V.                    Mexico                          100%
  Mattel de Mexico, S.A. de C.V.          Mexico                          100%
 Mattel Servicios, S.A. de C.V.           Mexico                          100%
Mattel Sales Corp.                        California                      100%



<FN>
1
  All of the subsidiaries listed above are included in the Consolidated
Financial Statements.  Two are not named because, when considered in the
aggregate, they do not constitute a significant subsidiary.  Furthermore,
approximately eight subsidiaries are inactive and financial statements are
not prepared for such companies.

2
  Parent refers to Mattel, Inc. (a Delaware corporation) and excludes
Directors' qualifying shares.

<PAGE>
<CAPTION>

                                                                    Exhibit 21.0
                                                                   (Page 3 of 3)

                          SUBSIDIARIES OF MATTEL, INC.
                          ----------------------------
                                                                Percentage of
                                                                   Voting
                                                                 Securities
                                             Jurisdiction      Owned Directly
                                               in Which         or Indirectly
             Subsidiaries(1)                  Organized          By Parent(2)
- ----------------------------------------  ------------------  ----------------
<S>                                       <C>                 <C>
Mattel Scandinavia A/S                    Denmark                         100%
Mattel T Company Limited                  Hong Kong                       100%
Mattel Tools Sdn.Bhd.                     Malaysia                        100%
Mattel Toys (HK) Limited                  Hong Kong                       100%
Mattel Toys Polska Sp. Z.O.O.             Poland                          100%
Mattel Toys (Singapore) Pte. Ltd.         Singapore                       100%
Mattel Toys (Taiwan) Corporation Ltd.     Taiwan                          100%
Mattel de Venezuela, C.A.                 Venezuela                       100%
Montoi S.A. de C.V.                       Mexico                          100%
P.T. Mattel Indonesia                     Indonesia                        95%
Precision Moulds Limited                  Hong Kong                       100%



<FN>
1
  All of the subsidiaries listed above are included in the Consolidated
Financial Statements.  Two are not named because, when considered in the
aggregate, they do not constitute a significant subsidiary.  Furthermore,
approximately eight subsidiaries are inactive and financial statements are
not prepared for such companies.

2
  Parent refers to Mattel, Inc. (a Delaware corporation) and excludes
Directors' qualifying shares.

</TABLE>

<PAGE>

                                                                   Exhibit 23.0

                       CONSENT OF INDEPENDENT ACCOUNTANTS
                       ----------------------------------


We hereby consent to the incorporation by reference in each of the six
Registration Statements on Form S-8 (No. 33-54391, No. 33-52723, No. 33-
14717, No. 33-51454, No. 33-34920 and No. 33-57082) and in each Prospectus
constituting part of the two Registration Statements on Form S-3 (No. 33-
54927 and No. 33-46947) of Mattel, Inc. and its subsidiaries of our report
dated February 6, 1995, appearing on page 51 of the December 31, 1994
Annual Report to Shareholders which is incorporated by reference in this
Annual Report on Form 10-K.  We also consent to the incorporation by
reference of our report on the Financial Statement Schedule, which appears
on page 28 of the Company's Annual Report on Form 10-K.




/s/ PRICE WATERHOUSE LLP
- ------------------------
Los Angeles, California
March 22, 1995


<PAGE>

                                                                   EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS
                       ----------------------------------


We consent to the incorporation by reference in the Registration Statements
of Mattel, Inc. on Form S-8 (No. 33-54391, No. 33-52723, No. 33-14717, No.
33-51454, No. 33-34920 and No. 33-57082) and on Form S-3 (No. 33-54927 and
No. 33-46947) of our report dated February 4, 1993, on our audit of the
consolidated financial statements and schedules of Fisher-Price, Inc. for
the fiscal year ended January 3, 1993, which report is included in this
Annual Report on Form 10-K.





/s/ COOPERS & LYBRAND L.L.P.
- ----------------------------
Rochester, New York
March 21, 1995


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE YEAR
         ENDED DECEMBER 31, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                  YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                         239,100
<SECURITIES>                                    20,581
<RECEIVABLES>                                  778,124
<ALLOWANCES>                                    16,100
<INVENTORY>                                    339,143
<CURRENT-ASSETS>                             1,543,523
<PP&E>                                         664,587
<DEPRECIATION>                                 248,666
<TOTAL-ASSETS>                               2,459,026
<CURRENT-LIABILITIES>                          915,881
<BONDS>                                        369,064
<COMMON>                                       223,264
                                0
                                          9
<OTHER-SE>                                     862,417
<TOTAL-LIABILITY-AND-EQUITY>                 2,459,026
<SALES>                                      3,205,025
<TOTAL-REVENUES>                             3,205,025
<CGS>                                        1,603,522
<TOTAL-COSTS>                                1,603,522
<OTHER-EXPENSES>                             1,152,422
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              55,449
<INCOME-PRETAX>                                393,632
<INCOME-TAX>                                   137,800
<INCOME-CONTINUING>                            255,832
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   255,832
<EPS-PRIMARY>                                     1.12
<EPS-DILUTED>                                     1.11

        

</TABLE>


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