MATTEL INC /DE/
10-Q, 1995-08-08
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                           SECURITIES AND EXCHANGE COMMISSION
                               Washington, D. C. 20549


                                       FORM 10-Q


                 [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934


                      For the quarterly period ended June 30, 1995
                                                     -------------

                                           OR

                 [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934



                          Commission file number   001-05647
                          ----------------------------------


                                     MATTEL, INC.
                                     ------------
                  (Exact name of registrant as specified in its charter)



Delaware                                                            95-1567322
------------------------------------------------------------------------------
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                            Identification No.)


333 Continental Boulevard, El Segundo, California                   90245-5012
------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number, including area code)            (310) 252-2000
                                                                --------------

(Former name, former address and former fiscal year,                      None
  if changed since last report)                                 --------------


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


Yes [X]   No [_]


Number of shares outstanding of registrant's common stock as of August 4, 1995:
                Common Stock - $1 par value -- 221,621,182 shares

<PAGE>
<TABLE>
                                PART I -- FINANCIAL INFORMATION
                                -------------------------------

                                 MATTEL, INC. AND SUBSIDIARIES
                                  CONSOLIDATED BALANCE SHEETS

<CAPTION>
                                                 June  30,      June  30,        Dec. 31,
(In thousands)                                     1995           1994             1994
--------------                                  -----------    -----------     -----------

ASSETS
<S>                                             <C>            <C>              <C>
Current Assets
  Cash                                          $    73,082    $    97,702     $   239,100
  Marketable securities                              14,624         19,488          20,581
  Accounts receivable, net                          920,522        879,276         762,024
  Inventories                                       453,902        323,364         339,143
  Prepaid expenses and other current assets         201,931        150,318         182,675
                                                -----------    -----------     -----------
    Total current assets                          1,664,061      1,470,148       1,543,523
                                                -----------    -----------     -----------
Property, Plant and Equipment
  Land                                               24,463         16,491          22,577
  Buildings                                         198,091        163,190         172,310
  Machinery and equipment                           316,612        266,262         289,796
  Capitalized leases                                 24,271         38,209          38,468
  Leasehold improvements                             52,319         44,601          46,512
                                                -----------    -----------     -----------
                                                    615,756        528,753         569,663

  Less: accumulated depreciation                    260,286        242,236         248,666
                                                -----------    -----------     -----------
                                                    355,470        286,517         320,997

  Tools, dies and molds, net                        108,265         90,890          94,924
                                                -----------    -----------     -----------
    Property, plant and equipment, net              463,735        377,407         415,921
                                                -----------    -----------     -----------
Other Noncurrent Assets
  Intangible assets, net                            430,607        345,961         432,232
  Sundry assets                                      74,455         68,204          67,350
                                                -----------    -----------     -----------
                                                $ 2,632,858    $ 2,261,720     $ 2,459,026
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>
                                            2

<PAGE>

<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                               CONSOLIDATED BALANCE SHEETS (Continued)

<CAPTION>
                                                 June  30,      June  30,        Dec. 31,
(In thousands, except share data)                  1995           1994             1994
---------------------------------               -----------    -----------     -----------

LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                             <C>           <C>                <C>
Current Liabilities
  Notes payable                                 $   196,992   $   342,326      $         -
  Current portion of long-term liabilities            2,612         3,301            3,095
  Accounts payable                                  212,343       178,844          295,246
  Accrued liabilities                               296,222       295,677          453,146
  Income taxes payable                              166,708       109,462          164,394
                                                -----------   -----------      -----------
    Total current liabilities                       874,877       929,610          915,881
                                                -----------   -----------      -----------
Long-Term Liabilities
  6-7/8% Senior notes due 1997                       99,676        99,536           99,604
  6-3/4% Senior notes due 2000                      100,000       100,000          100,000
  Medium-Term notes                                 250,000             -          110,500
  Mortgage note                                      44,798        45,000           45,000
  Other                                             104,277        94,413          102,351
                                                -----------   -----------      -----------
    Total long-term liabilities                     598,751       338,949          457,455
                                                -----------   -----------      -----------
Shareholders' Equity
  Preference stock                                        9             9                9
  Common stock $1.00 par value, 300.0 million
    shares authorized; 223.3 million shares,
    223.0 million shares and 223.3 million
    shares issued, respectively (a)                 223,254       178,367          223,264
  Additional paid-in capital                        234,026       281,390          234,913
  Treasury stock at cost; 2.1 million shares,
    0.5 million shares and 2.4 million shares,
    respectively (a)                                (46,656)       (7,636)         (53,812)
  Retained earnings (b)                             803,050       589,402          737,528
  ESOP note receivable                                    -        (1,040)               -
  Deferred compensation                                   -       (12,555)               -
  Currency translation adjustments (b)              (54,453)      (34,776)         (56,212)
                                                -----------   -----------      -----------
    Total shareholders' equity                    1,159,230       993,161        1,085,690
                                                -----------   -----------      -----------
                                                $ 2,632,858   $ 2,261,720      $ 2,459,026
                                                ===========   ===========      ===========

<FN>
(a) Share data for June 1994 have been restated for the effect of the five-for-four stock
    split distributed in January 1995.
(b) Since December 26, 1987.

See accompanying notes to consolidated financial information.
</TABLE>

                                           3
<PAGE>

<TABLE>
                              MATTEL, INC. AND SUBSIDIARIES
                            CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                         For the                  For the
                                                    Three Months Ended        Six Months Ended
                                                  ----------------------   ----------------------
                                                   June  30,   June  30,    June  30,   June  30,
(In thousands, except per share amounts)             1995        1994         1995        1994
----------------------------------------          ----------  ----------   ----------  ----------
<S>                                               <C>         <C>          <C>         <C>
Net Sales                                         $  763,474  $  650,263   $1,307,044  $1,137,534
Cost of sales                                        396,785     335,758      681,330     584,925
                                                  ----------  ----------   ----------  ----------
Gross Profit                                         366,689     314,505      625,714     552,609

Advertising and promotion expenses                   106,718      94,010      185,318     165,640
Other selling and administrative expenses            141,498     118,608      273,416     235,405
Interest expense                                      17,993      11,490       29,070      19,613
Other (income) expense, net                             (730)      1,315       (4,144)      4,600
                                                  ----------  ----------   ----------  ----------
Income Before Income Taxes                           101,210      89,082      142,054     127,351
Provision for income taxes                            33,714      32,000       47,600      46,200
                                                  ----------  ----------   ----------  ----------
Net Income                                            67,496      57,082       94,454      81,151
Preference stock dividend requirements                 1,099       1,223        2,198       2,446
                                                  ----------  ----------   ----------  ----------
Net Income Applicable to Common Shares            $   66,397  $   55,859   $   92,256  $   78,705
                                                  ==========  ==========   ==========  ==========

Primary Income Per Common And Common
  Equivalent Share
------------------------------------

   Net income                                     $     0.30  $     0.25   $     0.41  $     0.35
                                                  ==========  ==========   ==========  ==========
   Average number of common and common
    equivalent shares                                224,553     224,723      224,220     222,418
                                                  ==========  ==========   ==========  ==========

Dividends Declared per Common Share               $     0.06  $     0.05   $     0.12  $     0.10
                                                  ==========  ==========   ==========  ==========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            4
<PAGE>


<TABLE>
                                        MATTEL, INC. AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS

<CAPTION>
                                                                                  For the
                                                                              Six Months Ended
                                                                          -----------------------
                                                                           June  30,    June  30,
(In thousands)                                                               1995         1994
--------------                                                            ----------   ----------
<S>                                                                       <C>          <C>
Cash Flows From Operating Activities:
-------------------------------------
  Net income                                                              $   94,454   $   81,151
    Adjustments to reconcile net income to net cash flows
    from operating activities:
     Depreciation and amortization                                            63,669       50,534
     Provision for deferred compensation                                       4,599        2,511
     (Increase) in accounts receivable                                      (154,753)    (244,368)
     (Increase) in inventories                                              (113,072)     (68,080)
     (Increase) in prepaid expenses and other current assets                 (19,859)      (2,492)
     (Decrease) in accounts payable, accrued liabilities and
       income taxes payable                                                 (234,044)    (110,943)
     Other, net                                                              (12,700)       2,652
                                                                          ----------   ----------
  Net cash flows used for operating activities                              (371,706)    (289,035)
                                                                          ----------   ----------
Cash Flows From Investing Activities:
-------------------------------------
  Purchases of tools, dies and molds                                         (47,490)     (37,447)
  Purchases of other property, plant and equipment                           (62,030)     (27,161)
  Purchases of marketable securities                                         (16,355)     (17,981)
  Proceeds from sales of other property, plant and equipment                   4,824        6,495
  Proceeds from sales of marketable securities                                21,497       16,547
  Investment in acquired business                                                  -     (282,363)
  Contingent consideration - Kransco acquisition                              (8,625)           -
  Other, net                                                                   1,449         (802)
                                                                          ----------   ----------
  Net cash flows used for investing activities                              (106,730)    (342,712)
                                                                          ----------   ----------
Cash Flows From Financing Activities:
-------------------------------------
  Notes payable                                                              195,064      342,547
  Issuance of Medium-Term notes                                              139,500            -
  Redemption of Fisher-Price term loan                                             -     (120,629)
  Long-term foreign borrowing                                                   (842)      (4,968)
  Collection of ESOP note receivable                                               -        2,460
  Payment of ESOP notes payable                                                    -       (2,460)
  Tax benefit of employee stock options exercised                              3,816       21,596
  Exercise of stock options                                                   10,769       29,930
  Purchase of treasury stock                                                 (12,925)     (21,671)
  Dividends paid on common stock                                             (24,056)     (18,771)
  Dividends paid on preference stock                                          (2,198)      (2,446)
  Payment for tendered Fisher-Price warrants                                       -       (4,891)
  Other, net                                                                     535         (746)
                                                                          ----------   ----------
  Net cash flows from financing activities                                   309,663      219,951

Effect of Exchange Rate Changes on Cash                                        2,755        3,385
                                                                          ----------   ----------
(Decrease) in Cash                                                          (166,018)    (408,411)
Cash at Beginning of Period                                                  239,100      506,113
                                                                          ----------   ----------
Cash at End of Period                                                     $   73,082   $   97,702
                                                                          ==========   ==========
<FN>
See accompanying notes to consolidated financial information.
</TABLE>

                                            5

<PAGE>

                       MATTEL, INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL INFORMATION
                -------------------------------------------


1.  The accompanying unaudited consolidated financial statements and
    related disclosures have been prepared in accordance with generally
    accepted accounting principles applicable to interim financial
    information and with the instructions to Form 10-Q and Rule 10-01 of
    Regulation S-X.  In the opinion of management, all adjustments
    considered necessary for a fair presentation of the Company's financial
    position and interim results as of and for the periods presented have
    been included.  Certain amounts in the financial statements for prior
    periods have been reclassified to conform with the current year
    presentation.  Because the Company's business is seasonal, results for
    interim periods are not necessarily indicative of those which may be
    expected for a full year.

    The financial information included herein should be read in conjunction
    with the Company's consolidated financial statements and related notes
    in its 1994 Annual Report to Shareholders.


2.  Accounts receivable are shown net of allowances for doubtful accounts
    of $15.1 million (June 30, 1995), $23.7 million (June 30, 1994) and
    $16.1 million (December 31, 1994).


3.  Inventories are comprised of the following:

<TABLE>
<CAPTION>

                                     June  30,      June  30,       Dec. 31,
(In thousands)                         1995           1994            1994
--------------                       ---------      ---------      ---------
<S>                                  <C>            <C>            <C>
Raw materials and work in progress   $  86,838      $  70,307      $  50,334
Finished goods                         367,064        253,057        288,809
                                     ---------      ---------      ---------
                                     $ 453,902      $ 323,364      $ 339,143
                                     =========      =========      =========

</TABLE>

4.  Net cash flows from operating activities include cash payments for the
    following:

<TABLE>
<CAPTION>
                                            For the Six Months Ended
                                           --------------------------
                                            June  30,       June  30,
(In thousands)                                1995            1994
--------------                             -----------    -----------
<S>                                        <C>            <C>
Interest                                   $    28,789    $    17,117
Income taxes                                    47,026         28,164

</TABLE>

5.  In April, May and June 1995, the Company issued an aggregate of $139.5
    million principal amount of fixed rate notes under its Medium-Term Note
    program.  The notes mature on various dates from June 1998 to May 2007
    and bear interest at rates ranging from 5.93% to 7.65%.  The proceeds
    of these issuances will be used for general corporate purposes.


                                 6


6.  In the current quarter, the Board of Directors declared cash dividends
    of $0.06 per common share, compared to $0.05 per common share in the
    second quarter of 1994.  Additionally, cash dividends of $1.2717 per
    Series F convertible preference share were declared, which includes
    participating common dividends of $0.06 per share.


7.  Share and per share data presented in these financial statements
    reflect the retroactive effects of the five-for-four stock split
    distributed in January 1995.

    Income per common share is computed by dividing earnings available to
    common shareholders by the average number of common and common
    equivalent shares outstanding during each period.  Weighted average
    share computations assume the exercise of dilutive stock options and
    warrants, reduced by the number of shares which could be repurchased at
    average market prices with proceeds from exercise.


                                 7

                       MATTEL, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               FINANCIAL CONDITION AND RESULTS OF OPERATIONS
               ---------------------------------------------


Mattel, Inc. (the "Company") designs, manufactures, markets and distributes
a broad variety of toy products on a worldwide basis.  The Company's
business is dependent in great part on its ability each year to redesign,
restyle and extend existing core products and product lines and to design
and develop innovative new toys and product lines.  New products have
limited lives, ranging from one to three years, and generally must be
updated and refreshed each year.

Core brands which historically have provided the Company with relatively
stable growth include BARBIE doll products; FISHER-PRICE toys and juvenile
products including the Power Wheels line of battery-powered, ride-on
vehicles; Disney-licensed toys; HOT WHEELS vehicles and playsets; large
dolls; preschool toys including SEE 'N SAY toys; the UNO and SKIP-BO card
games; and the SCRABBLE game, which the Company owns in markets outside of
The United States and Canada.


                           RESULTS OF OPERATIONS
                           ---------------------


The Company's business is seasonal, and, therefore, results of operations
are comparable only with corresponding periods.  Following is a percentage
analysis of operating results:

<TABLE>
<CAPTION>
                                                  For the                   For the
                                             Three Months Ended         Six Months Ended
                                          ------------------------  ------------------------
                                           June  30,    June  30,    June  30,    June  30,
                                             1995         1994         1995         1994
                                          -----------  -----------  -----------  -----------
<S>                                       <C>          <C>          <C>          <C>
Net sales                                        100%         100%         100%         100%
                                          ===========  ===========  ===========  ===========
Gross profit                                      48%          48%          48%          49%
Advertising and promotion expenses                14           14           14           15
Other selling and administrative expenses         18           18           21           21
                                          -----------  -----------  -----------  -----------
Operating profit                                  16           16           13           13
Interest expense                                   3            2            2            2
                                          -----------  -----------  -----------  -----------
Income before income taxes                        13%          14%          11%          11%
                                          ===========  ===========  ===========  ===========
</TABLE>

SECOND QUARTER
--------------

Net sales in the second quarter of 1995 increased $113.2 million or 17%
over the 1994 second quarter.  The current quarter's performance reflects
the continuing strong demand for the Company's core products such as BARBIE
doll products; FISHER-PRICE toys and juvenile products, including the Power
Wheels line; and Disney-licensed toys introduced in connection with the
release of the "Pocahontas" motion picture.


                                 8


Worldwide sales of core products represented 85% of the Company's second
quarter gross revenues compared to 83% in the second quarter of 1994.
Sales to customers within the United States increased 18% and accounted for
61% of consolidated sales, consistent with the year-ago quarter.  Sales to
customers outside the United States increased 16%, including a net $20.6
million favorable effect from the generally weaker U.S. dollar relative to
the year-ago quarter.  At comparable foreign currency exchange rates, sales
internationally grew 9%.

Gross profit as a percentage of net sales remained virtually constant at
48%, as compared to the year-ago quarter.  The slight decrease reflects
increased raw material prices, virtually offset by higher sales volumes and
reduced duties as a result of changes in the General Agreement on Tariffs
and Trade.

Advertising and promotion expenses decreased slightly as a percentage of
net sales; however, spending increased $12.7 million in support of the
increased sales volume.  As a percentage of net sales, other selling and
administrative expenses remained virtually constant at 18%; however,
spending increased $22.9 million reflecting growth in the Company's direct
marketing programs and new product lines, as well as expansion into new
markets.  Other income, net, increased $2.0 million principally as a result
of foreign currency transaction gains, and a gain associated with a Mexican
insurance claim, partially offset by an increase in goodwill amortization
arising from the 1994 acquisitions of Kransco and J.W. Spear.

Interest expense increased 57% compared to the second quarter of 1994.  The
increase reflects higher average levels of domestic seasonal borrowings and
higher interest rates.


SIX MONTHS
----------
Net sales in the first half of 1995 increased $169.5 million or 15% over
1994, reflecting continued worldwide demand for the Company's core
products.  Worldwide core product sales accounted for 85% of total sales
compared to 83% during 1994, largely due to the increased sales of FISHER-
PRICE toys and juvenile products, including the Power Wheels line; and
BARBIE doll products.  Sales to customers within the United States
increased 16% and accounted for 61% of consolidated sales compared to 60%
in 1994.  Sales to customers outside the United States increased 12%,
including a net $35.9 million favorable effect from the generally weaker
U.S. dollar relative to the year-ago period.  At comparable foreign
currency exchange rates, sales internationally grew 4%.


                                 9


Gross profit, as a percentage of net sales, decreased one percentage point
to 48% over the first half of 1994, primarily due to increased raw material
prices.

Advertising and promotion expenses decreased slightly as a percentage of
net sales.  However, spending increased $19.7 million in support of growth
in sales volume.  In both 1995 and 1994, other selling and administrative
expenses were 21% of net sales.  The $38.0 million increase for 1995 mainly
reflects expenditures for new product development and the Company's
expansion into new markets.  Other income, net, increased $8.7 million as a
result of a gain associated with a Mexican insurance claim, and foreign
currency transaction gains, partially offset by an increase in goodwill
amortization arising from the Kransco and J.W. Spear acquisitions in 1994.

Interest expense increased $9.5 million or 48% from 1994 levels, which
reflects higher average levels of domestic seasonal borrowings at higher
interest rates.


                            FINANCIAL CONDITION
                            -------------------

The Company's financial position remained strong during the first half of
1995 as a result of its profitable operating results.  Cash balances,
including marketable securities, as of June 30, 1995 were $172.0 million
lower than year end, mainly due to funding of seasonal working capital
needs.

Accounts receivable increased $158.5 million since year end, primarily due
to current year sales volume and seasonal customer payment patterns.  The
$41.2 million increase in accounts receivable over the year-ago quarter
reflects increased sales volume during the current year.  Inventory
balances increased $114.8 million since year end and $130.5 million over
the 1994 quarter end, primarily as a result of the Company's production in
support of future sales volumes.

Other noncurrent assets increased $90.9 million over the year ago quarter,
primarily as a result of goodwill of $103.0 million generated from the July
1994 acquisition of J.W. Spear, partially reduced by the amortization of
intangible assets.


                                 10


Short-term borrowings decreased $145.3 million compared to the 1994 quarter
end primarily due to the issuance of Medium-Term notes.  Short-term
borrowings increased $197.0 million since year end in order to fund the
Company's seasonal working capital requirements.  Seasonal financing needs
for the next twelve months are expected to be satisfied through internally
generated cash, issuance of commercial paper, and use of the Company's
various short-term bank lines of credit.

Details of the Company's capitalization are as follows:

<TABLE>
<CAPTION>

(In millions)                June  30, 1995  June  30, 1994  Dec.  31, 1994
-------------                ----------------------------------------------
<S>                          <C>             <C>             <C>
6-7/8% Senior notes          $   99.7    6%  $   99.5    7%  $   99.6    7%
6-3/4% Senior notes             100.0    6      100.0    8      100.0    7
Medium-Term notes               250.0   14          -    -      110.5    7
Other long-term debt
  obligations                    63.9    3       59.2    4       64.9    4
                            -----------------------------------------------
Total long-term debt            513.6   29      258.7   19      375.0   25
Other long-term liabilities      85.2    5       80.2    6       82.5    5
Shareholders' equity          1,159.2   66      993.2   75    1,085.7   70
                             ----------------------------------------------
                             $1,758.0  100%  $1,332.1  100%  $1,543.2  100%
                             ==============================================
</TABLE>

Total long-term debt increased as a percentage of total capitalization
compared to the year-ago quarter, primarily due to issuance of Medium-Term
notes.  Shareholders' equity increased $73.5 million since December 31,
1994 and $166.0 million over the 1994 second quarter principally as a
result of the Company's profitable operating results and exercises of
employee stock options, partially offset by treasury stock purchases and
dividends declared to common and preference shareholders.


                                 11

<PAGE>

                       PART II -- OTHER INFORMATION
                       ----------------------------


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
------------------------------------------------------------

The Annual Meeting of Shareholders of Mattel, Inc. was held on May 10,
1995, for the purpose of electing directors, approving an amendment to the
Mattel 1990 Stock Option Plan and approving the appointment of independent
auditors.  Proxies for the meeting were solicited pursuant to Regulation
14A of the Securities Exchange Act of 1934 and there was no solicitation in
opposition to that of management.  All of management's nominees for
directors as listed in the proxy statement were elected with the number of
votes cast for each nominee as follows:

                               Shares Voted       Votes
                                  "FOR"         Withheld
                              -------------    ----------
     John W. Amerman            191,268,928    32,137,977
     Jill E. Barad              191,306,567    32,137,977
     Dr. Harold Brown           191,295,682    32,137,977
     James A. Eskridge          191,179,989    32,137,977
     Tully M. Friedman          170,774,115    32,137,977
     Ronald M. Loeb             191,229,588    32,137,977
     Edward H. Malone           191,232,436    32,137,977
     Edward N. Ney              191,312,621    32,137,977
     William D. Rollnick        191,378,867    32,137,977
     John L. Vogelstein         191,365,896    32,137,977
     Lindsey F. Williams        191,256,334    32,137,977


The amendment to the Mattel 1990 Stock Option Plan was approved by the
following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      137,426,164     48,007,286      4,271,200            1


The proposal to appoint Price Waterhouse LLP as independent accountants for
the Company for the year ending December 31, 1995 was ratified by the
following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      189,211,973        237,841        254,837            1


                                 12

<PAGE>

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
-----------------------------------------

     (a)  Exhibits
          --------

          10.0  Amendment to Mattel 1990 Stock Option Plan (incorporated by
                reference to Exhibit A to the Company's Proxy Statement dated
                March 22, 1995)

          10.1  Second Amendment to the Mattel, Inc. Personal Investment Plan

          10.2  Third Amendment to the Mattel, Inc. Personal Investment Plan

          11.0  Computation of Income per Common and Common Equivalent Share

          27.0  Financial Data Schedule (EDGAR filing only)

     (b)  Reports on Form 8-K
          -------------------


          Mattel, Inc. filed the following Current Report on Form 8-K during
          the quarterly period ended June 30, 1995:

                                                      Financial
             Date of Report     Items Reported    Statements Filed
             --------------     --------------    ----------------
             April 18, 1995          5, 7               None



                                 13
<PAGE>



                              SIGNATURES
                              ----------

Pursuant to the requirements of the Securities Exchange Act of 1934 as
amended, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.




                                                  MATTEL, INC.
                                                  ------------
                                                  Registrant



Date:  As of August 8, 1995                       By: /s/ Gary P. Rolfes
       --------------------                           ------------------
                                                      Gary P. Rolfes
                                                      Senior Vice President &
                                                      Controller


                                 14
<PAGE>


                                                               EXHIBIT 10.1

                                 EXHIBIT A

                               AMENDMENT TO
                       MATTEL 1990 STOCK OPTION PLAN

   WHEREAS, Mattel, Inc. (the ''Company'') has properly adopted, effective
as of May 10, 1989, and currently maintains the Mattel 1990 Stock Option
Plan (the ''Plan'') for the purpose of promoting the long-term success of
the Company;

   WHEREAS, the Company now desires to amend the Plan to increase the
number of shares of Capital Stock that may be awarded pursuant to the Plan;
and

   WHEREAS, the Company, by action of its Board of Directors, has reserved
the right to amend the Plan pursuant to Section 11 thereof, subject in
certain instances to the approval of a majority of the Company's
shareholders.

   NOW, THEREFORE, pursuant to the authority granted to the Company, the
Plan is hereby amended as follows:


1. AMENDMENT TO SECTION 4.

   Section 4 of the Plan is hereby amended in its entirety by substituting
the following therefor:

     ''Up to 1% of the outstanding Capital Stock as determined on December
     31 of the preceding year shall be available for Awards granted wholly
     or partly in stock during each calendar year in which the Plan is in
     effect; provided, however, an additional 3,000,000 and 1,375,000
     shares of Capital Stock (collectively, the ''Additional Awards'')
     shall be available for such Awards for the years 1993 and 1994,
     respectively. From time to time, the Board of Directors and
     appropriate officers of the Company shall take whatever actions are
     necessary to file required documents with governmental authorities
     and stock exchanges to make shares of Capital Stock available for
     issuance pursuant to Awards. Capital Stock related to Awards that are
     forfeited, terminated, expire unexercised, settled in cash in lieu of
     stock or in such manner, that all or some of the Capital Stock
     covered by an Award are not issued to a Participant, or are exchanged
     for Awards that do not involve Capital Stock, shall immediately
     become available for Awards. Any Capital Stock not so used, as well
     as any unused portion of the percentage limit in any calendar year or
     of the Additional Award Shares, shall be carried forward and
     available for Awards in succeeding calendar years.''


2. EFFECTIVE DATE.

   This Amendment shall become effective upon its adoption by the
Company's Board of Directors (the ''Effective Date''), subject, however, to
the approval of a majority of the shareholders of the Company at a meeting
held to take such action at which a quorum is present in person or by proxy
and entitled to vote.


3. CONSTRUCTION OF AMENDMENT.

   All of the provisions of this Amendment shall be deemed to be and
construed as part of the Plan as of the Effective Date.


4. THE PLAN.

   Except as provided herein, the Plan shall continue in full force and
effect. Unless otherwise defined herein, defined terms used but not defined
herein shall have the meaning ascribed to them in the Plan.

<PAGE>

                                                               EXHIBIT 10.2


                               MATTEL, INC.
                         PERSONAL INVESTMENT PLAN
                            SECOND AMENDMENT TO
                             1993 RESTATEMENT
                        (IRS QUALIFYING AMENDMENT)


                  The Mattel, Inc. Personal Investment Plan (the "Plan") is
amended as follows, effective as of the dates set forth below:

                  1.  The second sentence in Section 5.4(b)(ii) is amended
to read in its entirety as follows:

                  An Eligible Employee's Before-Tax Contributions may be
               taken into account for purposes of determining his Actual
               Deferral Percentage for a particular Plan Year only if such
               Before-Tax Contributions relate to Compensation that either
               would have been received by the Eligible Employee in the
               Plan Year (but for the deferral election), or is
               attributable to services performed in the Plan Year and
               would have been received by the Eligible Employee within two
               and one-half (21/2) months after the close of the Plan Year
               (but for the deferral election), and such Before-Tax
               Contributions are allocated to the Eligible Employee as of a
               date within that Plan Year.

                  This amendment is effective for Plan Years beginning on
and after January 1, 1992.

                  2.  Section 16.3 is amended by the addition of a new
paragraph at the end thereof, to read in its entirety as follows:
                  In the event that the Plan's vesting schedule is amended,
               the nonforfeitable percentage of every Employee who is a
               Participant on the date the amendment is adopted, or the
               date and the amendment is effective, if later, in his
               Company Matching Account and/or Company Contributions
               Account shall be not less than his percentage computed under
               the Plan without regard to the amendment.

                  This amendment is effective for Plan Years beginning on
and after January 1, 1989.

                  IN WITNESS WHEREOF, in order to record the adoption of
this Second Amendment, Mattel, Inc. has caused this instrument to be
executed by its duly authorized officer this 23rd day of May, 1995,
effective, however as expressly provided herein.


                  MATTEL, INC.

                  By:  /s/ E. Joseph McKay
                       -------------------
                       E. JOSEPH MCKAY

<PAGE>


                                                               EXHIBIT 10.3


                               MATTEL, INC.
                         PERSONAL INVESTMENT PLAN
                  THIRD AMENDMENT TO THE 1993 RESTATEMENT



     The Mattel, Inc. Personal Investment Plan (the "Plan") is hereby
amended as follows:

     (1)  Effective September 1, 1994, Section 2.47 of the Plan is hereby
amended to read in its entirety as follows:

            "2.47  Valuation Date.
                   --------------

            'Valuation Date' shall mean the last day of each calendar month
          and such additional dates as may be determined in rules
          prescribed by the Committee."

     (2)  Effective September 1, 1994, Section 5.3(b) of the Plan is hereby
amended to read in its entirety as follows:

            "(b)  A Participant may at any time (but not more frequently
          than once every two weeks) submit a request to the Committee to
          alter the rate of or resume his contributions made pursuant to
          this Article V."

     (3)  Effective September 1, 1994, Subsection 6.6(a)(i) of the Plan is
hereby amended to read in its entirety as follows:

            "(i)  A Participant may elect at any time to change an
          investment election with respect to the allocation of future
          contributions made by him or on his behalf (such election to
          apply to all such contributions without regard to any distinction
          between Company contributions or Participant contributions) among
          the investment alternatives.  The Committee may require at least
          thirty (30) days notice prior to the commencement of the payroll
          period for which such change is to be effective.  Any such
          election shall be made in any whole percentage, subject to the
          provisions of Subsection (iv) below."

     (4)  Effective September 1, 1994, Subsection 6.6(a)(iii) of the Plan
is hereby amended to read in its entirety as follows:

            "(iii)  A Participant may elect twice per quarter to change the
          investment of his Accounts and reallocate such Accounts among the
          investment alternatives in any whole percentage, subject to the
          limitations of (iv) below.  Subject to such rules as the
          Committee may prescribe, any such election to change shall be
          effective as soon as practical following receipt of the
          Participant's election.  Any such change shall be implemented by
          the Committee in accordance with practices and procedures
          established by the Committee to provide for the orderly
          liquidation and/or purchase of investments."

     (5)  Effective September 1, 1994, Subsection 6.6(a)(v) of the Plan is
hereby amended to read in its entirety as follows:

            "(v)  In the case of a Participant who fails to make an
          effective election, for any reason whatsoever, as to how all or
          any portion of his interest therein shall be invested, the
          Committee shall prescribe rules which shall require that the
          Accounts of such Participant be invested in the fixed income
          fund."

     (6)  Effective September 1, 1994, Section 6.6(b) of the Plan is hereby
deleted.

     (7)  Effective September 1, 1994, Section 7.3 of the Plan is hereby
amended to read in its entirety as follows:

            "7.3  Revaluation of Participants' Accounts.
                  -------------------------------------

            As of each Valuation Date, the Accounts of each Participant
          shall be revalued so as to reflect a proportionate share in any
          increase or decrease in the fair market value of the assets in
          the Trust Fund as of that date as compared with the value of the
          assets in the Trust Fund as of the immediately preceding
          Valuation Date.  The valuation and allocation provisions of this
          Section 7.3 shall be applied and implemented in accordance with
          the following rules:

                    (a)  As of each Valuation Date the Accounts holding
               such assets shall be revalued so as to reflect to each such
               Account a proportionate share in the net income or loss of
               the assets since the immediately preceding Valuation Date.

                    (b)  The Company, Committee and Trustee do not in any
               manner or to any extent whatsoever warrant, guarantee or
               represent that the value of a Participant's Accounts shall
               at any time equal or exceed the amount previously
               contributed thereto."

     (8)  Effective June 1, 1995, Section 8.5(c) of the Plan is amended by
the addition of the following sentence at the end thereof:

            "Notwithstanding the foregoing, payment of the Participant's
          Distributable Benefit may commence less than thirty (30) days
          after receipt of the notice, provided that the Plan Administrator
          clearly informs the Participant that the Participant has a right
          to a period of at least thirty (30) days after receiving the
          notice to consider the decision of whether or not to elect to
          receive payment and the Participant, after receiving the notice,
          affirmatively elects to receive payment."

     (9)  Effective September 1, 1994, Section 8.6(h) of the Plan is hereby
amended to read in its entirety as follows:

            "(h)  Disbursement of withdrawals shall be as soon as
          administratively practicable after the submission of a request
          for withdrawal in form satisfactory to the Committee."

     (10) Effective September 1, 1994, the second sentence of Section
8.8(b) of the Plan is hereby amended to read in its entirety as follows:

            "Such election shall specify the dollar or percentage amount of
          the Distributable Benefit to be rolled over, the name of the
          eligible retirement plan selected by the Participant, and such
          additional information as the Committee deems necessary or
          appropriate in order to implement the election."

     (11) Effective June 1, 1995, Section 8.8(c) of the Plan is hereby
amended to read in its entirety as follows:

            "(c)  At least thirty (30) days, but not more than ninety (90)
          days, prior to the date a Participant's Distributable Benefit
          becomes payable, the Participant shall be given written notice of
          any right he may have to elect a direct rollover of the taxable
          portion of his Distributable Benefit to an eligible retirement
          plan.  Notwithstanding the foregoing, a direct rollover of the
          Participant's Distributable Benefit may be made less than thirty
          (30) days after receipt of the notice, provided that the Plan
          Administrator clearly informs the Participant that the
          Participant has a right to a period of at least thirty (30) days
          after receiving the notice to consider the decision of whether or
          not to elect a direct rollover and the Participant, after
          receiving the notice, affirmatively elects a direct rollover."

     (12) Effective September 1, 1994, Subsection 8.16(c)(i) of the Plan is
hereby amended to read in its entirety as follows:

            "(i) fifty percent (50%) of the value of the Participant's
          vested interest in his Accounts under this Plan (provided,
          however, for loans granted or renewed prior to October 19, 1989,
          the amount determined under this Subsection 8.16(c)(i) shall not
          be less than the lesser of ten thousand dollars ($10,000) or the
          full value of all such Accounts of the Participant where such
          value is less than twenty thousand dollars ($20,000)), or"

     (13) Effective September 1, 1994, Section 8.16(d) of the Plan is
hereby amended to read in its entirety as follows:

            "(d)  Each Participant desiring to enter into a loan
          arrangement pursuant to this Section 8.16 shall apply for a loan
          by submitting a loan request in form satisfactory to the
          Committee.  The Committee shall notify the Participant within a
          reasonable time whether the request is approved or denied.  Upon
          approval of the request by the Committee, the Participant shall
          enter into a loan agreement with the Trustee.  Such a Participant
          shall execute such further written agreements as may be necessary
          or appropriate to establish a bona fide debtor-creditor
          relationship between such participant and the Trustee and to
          protect against the impairment of any security for said loan."

     (14) Effective June 1, 1995, Section 9.2(e) of the Plan is amended to
read in its entirety as follows:

            "(e)  To administer, interpret, construe and apply this Plan in
          its discretion and to decide all questions which may arise or
          which may be raised under this Plan by any Employee, Participant,
          former Participant, Beneficiary or other person whatsoever,
          including but not limited to all questions relating to
          eligibility to participate in the Plan, the amount of service of
          any Participant, and the amount of benefits to which any
          Participant or his Beneficiary may be entitled by reason of his
          service prior to or after the Effective Date hereof."

     (15) Effective June 1, 1995, Subsection 13.3(a)(ii) is amended to read
in its entirety as follows:

            "(ii)  The appeal shall be made, in writing, within sixty days
          after the date of notice of the decision with respect to the
          application."

     (16) Effective June 1, 1995, Subsection 13.3(a)(iii) is amended to
read in its entirety as follows:

            "(iii)  If the application has neither been approved nor denied
          within the ninety day period provided in Section 13.2 above, then
          the appeal shall be made within sixty days after the expiration
          of the ninety day period."

     IN WITNESS WHEREOF, Mattel, Inc. has caused this instrument to be
executed by its duly authorized officer this 23rd day of May, 1995,
effective as of the dates set forth above.


                  MATTEL, INC.

                  By:  /s/ E. Joseph McKay
                       -------------------
                       E. JOSEPH MCKAY

<PAGE>


<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 1 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED         SIX MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              June  30,    June  30,    June  30,    June  30,
PRIMARY                                                         1995         1994         1995         1994
-------                                                       ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income                                                    $  67,496    $  57,082    $  94,454    $  81,151

Deduct: Dividends on convertible preference stock                (1,099)      (1,223)      (2,198)      (2,446)
                                                              ---------    ---------    ---------    ---------
Net income applicable to common shares                        $  66,397    $  55,859    $  92,256    $  78,705
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
------------------------------------------------------

Weighted average common shares outstanding                      221,122      221,499      221,042      218,423
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      2,373        2,224        2,142        2,986
      Fisher-Price warrants                                         729          905          716          915
      Restricted stock                                              329           95          320           94
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             224,553      224,723      224,220      222,418
                                                              =========    =========    =========    =========

Income Per Common Share:
------------------------

Net income per common share                                   $    0.30    $    0.25    $    0.41    $    0.35
                                                              =========    =========    =========    =========

</TABLE>
<PAGE>

<TABLE>

                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 2 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED         SIX MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              June  30,    June  30,    June  30,    June  30,
FULLY DILUTED                                                  1995 (a)     1994 (b)     1995 (a)     1994 (b)
-------------                                                 ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income                                                    $  67,496    $  57,082    $  94,454    $  81,151

Add:    Interest savings, net of tax, applicable to:
         Assumed conversion of 8% convertible debentures              -            -            -          628

Deduct: Impact of required ESOP dividends or
         contributions upon conversion                                -       (1,223)           -       (2,446)
                                                              ---------    ---------    ---------    ---------
Net income applicable to common shares                        $  67,496    $  55,859    $  94,454    $  79,333
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
------------------------------------------------------

Weighted average common shares outstanding                      221,122      221,499      221,042      218,423
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      2,722        2,251        2,805        3,185
      Fisher-Price warrants                                         743          905          743          928
      Assumed conversion of convertible preference stock            738        2,026          738        2,026
      Restricted stock                                              371          124          371          124
      Assumed conversion of 8% convertible debentures                 -            -            -        2,612
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             225,696      226,805      225,699      227,298
                                                              =========    =========    =========    =========

Income Per Common Share:
------------------------

Net income per common share                                   $    0.30    $    0.25    $    0.42    $    0.35
                                                              =========    =========    =========    =========

<FN>
(a) - This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although it is contrary
      to paragraph 40 of APB Opinion No. 15 because it produces an anti-dilutive result.

(b) - This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although not required
      by footnote 2 to paragraph 14 of APB Opinion No. 15 because it results in dilution of less than 3%.

</TABLE>
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE SIX
         MONTHS ENDED JUNE 30, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               JUN-30-1995
<CASH>                                          73,082
<SECURITIES>                                    14,624
<RECEIVABLES>                                  935,630
<ALLOWANCES>                                    15,108
<INVENTORY>                                    453,902
<CURRENT-ASSETS>                             1,664,061
<PP&E>                                         724,021
<DEPRECIATION>                                 260,286
<TOTAL-ASSETS>                               2,632,858
<CURRENT-LIABILITIES>                          874,877
<BONDS>                                        507,502
<COMMON>                                       223,254
                                0
                                          9
<OTHER-SE>                                     935,967
<TOTAL-LIABILITY-AND-EQUITY>                 2,632,858
<SALES>                                      1,307,044
<TOTAL-REVENUES>                             1,307,044
<CGS>                                          681,330
<TOTAL-COSTS>                                  681,330
<OTHER-EXPENSES>                               454,590
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              29,070
<INCOME-PRETAX>                                142,054
<INCOME-TAX>                                    47,600
<INCOME-CONTINUING>                             94,454
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    94,454
<EPS-PRIMARY>                                     0.41
<EPS-DILUTED>                                     0.41

        

</TABLE>


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