MATTEL INC /DE/
8-K, 1996-04-16
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549


                                  FORM 8-K


               Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


Date of Report:          April 16, 1996



                                MATTEL, INC.
                                ------------
           (Exact name of registrant as specified in its charter)


         Delaware                  001-05647                        95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction      (Commission                 (I.R.S. Employer
 of incorporation)                  File No.)              Identification No.)




333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


Registrant's telephone number, including area code              (310) 252-2000
                                                  ----------------------------

                                   N/A
- ------------------------------------------------------------------------------
       (Former name or former address, if changed since last report)

<PAGE>

                Information to be included in the Report
                ----------------------------------------

Item 5.         Other Events
- -------         ------------

                Mattel, Inc. hereby incorporates by reference herein its
                press release dated April 16, 1996, regarding its 1996 first
                quarter results of operations, a copy of which is included
                as Exhibit 99.0 attached hereto.

Item 7.         Financial Statements and Exhibits
- -------         ---------------------------------

        (a)     Financial statements of businesses acquired:   None

        (b)     Pro forma financial information:   None

        (c)     Exhibits:

                99.0  Press release dated April 16, 1996.


<PAGE>

                               SIGNATURES
                               ----------

        Pursuant to the requirements of the Securities Exchange Act of 1934,
        the registrant has duly caused this report to be signed on its behalf
        by the undersigned hereunto duly authorized.


                                              MATTEL, INC.
                                              Registrant

                                              By: /s/ LELAND P. SMITH
                                                  -------------------------
                                                  Leland P. Smith
        Date: April 16, 1996                      Assistant General Counsel
              --------------


<PAGE>


FOR IMMEDIATE RELEASE                            CONTACT:  Glenn Bozarth
April 16, 1996                                            (310) 252-3521



          MATTEL REPORTS RECORD FIRST QUARTER SALES AND EARNINGS
          ------------------------------------------------------



LOS ANGELES, April 16 -- Mattel, Inc. today reported record first quarter
net income of $29.9 million or $.11 per share, up 11 percent from $27.0
million or $.09 per share in 1995.  Net sales reached the record level of
$585.9 million, up 8 percent from $543.6 million last year.

     "The clean retail sell-through we experienced at the end of 1995
resulted in strong demand for our product during what is traditionally our
lowest volume quarter of the year," John W. Amerman, Mattel's chairman and
chief executive officer, said.

     "The first quarter growth was fueled by excellent Barbie, Fisher-
Price, Hot Wheels and Cabbage Patch performance.  In fact, in some cases we
were unable to meet consumer demand.  The balance of the year will see many
exciting new product introductions," Amerman said.  "The second quarter
release of the Disney animated adventure The Hunchback of Notre Dame; the
third quarter launch of The Mighty Ducks television series, and the holiday
release of the live action adaptation of 101 Dalmatians will all be


                                  -more-

2-2-2-2-2


supported with Disney toy lines by Mattel.  In addition, the
second half will see the introduction of Construx, a new construction
product line; Wonder Tools, a joint effort of Fisher-Price and Compaq
Computer Corporation, and Mattel Media CD-ROM software.

     "Based on our excellent product line, we are confident that Mattel
will achieve its eighth consecutive year of record sales and record
earnings in 1996," Amerman said.

     With $3.6 billion in annual revenues for 1995, Mattel is the worldwide
leader in the design, manufacture and marketing of children's toys.  Four
principal core brands -- Barbie, Fisher-Price, Disney and Hot Wheels --
account for 80 percent of company sales.  Headquartered in El Segundo,
California, Mattel has offices and facilities in 36 countries and sells its
products in more than 140 nations throughout the world.


                                   -###-
<PAGE>

<TABLE>
                        MATTEL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                           FOR THE
                                                      THREE MONTHS ENDED
                                                  -------------------------
                                                   March 31,      March 31,
(In thousands, except per share amounts)             1996           1995
- ----------------------------------------          ----------     ----------
<S>                                               <C>            <C>
Net Sales                                         $  585,879     $  543,570
  Cost of sales                                      300,102        284,545
                                                  ----------     ----------
Gross Profit                                         285,777        259,025

  Advertising and promotion expenses                  80,289         78,600
  Other selling and administrative expenses          142,920        131,918
  Other expense (income), net                          3,665         (3,414)
                                                  ----------     ----------
Operating Profit                                      58,903         51,921
  Interest expense                                    14,418         11,077
                                                  ----------     ----------
Income Before Income Taxes                            44,485         40,844
  Provision for income taxes                          14,600         13,886
                                                  ----------     ----------
Net Income                                        $   29,885     $   26,958
                                                  ==========     ==========

   Net Income Per Share (a)                       $     0.11     $     0.09
                                                  ==========     ==========
Average Number of Common and Common
  Equivalent Shares Outstanding                      281,836        279,853
                                                  ==========     ==========

</TABLE>

<TABLE>
                                 MATTEL, INC. AND SUBSIDIARIES
                             CONDENSED CONSOLIDATED BALANCE SHEETS


<CAPTION>
                                                   March 31,       March 31,      Dec. 31,
(In thousands)                                       1996            1995           1995
- --------------                                    -----------    -----------    -----------
ASSETS
<S>                                               <C>            <C>            <C>
  Cash and marketable securities                  $    58,156    $    89,349    $   483,457
  Accounts receivable, net                            769,027        701,190        679,283
  Inventories                                         438,440        414,184        350,841
  Prepaid expenses and other current assets           172,987        202,915        177,238
                                                  -----------    -----------    -----------
    Total current assets                            1,438,610      1,407,638      1,690,819

  Property, plant and equipment, net                  522,513        429,983        499,314
  Other assets                                        498,518        500,845        505,376
                                                  -----------    -----------    -----------
    Total Assets                                  $ 2,459,641    $ 2,338,466    $ 2,695,509
                                                  ===========    ===========    ===========


LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                               <C>            <C>            <C>
  Notes payable, net                              $    46,902    $   167,820    $    15,520
  Current portion of long-term liabilities              2,156          2,547         33,215
  Accounts payable and accrued liabilities            413,126        444,446        660,763
  Income taxes payable                                117,556        162,048        138,183
                                                  -----------    -----------    -----------
    Total current liabilities                         579,740        776,861        847,681

  Long-term debt                                      260,702        264,810        260,868
  Medium-Term notes                                   220,000        110,500        220,000
  Other long-term liabilities                          99,447         84,058         91,791
  Shareholders' equity                              1,299,752      1,102,237      1,275,169
                                                  -----------    -----------    -----------
    Total Liabilities and Shareholders' Equity    $ 2,459,641    $ 2,338,466    $ 2,695,509
                                                  ===========    ===========    ===========

<FN>
(a) Share and per share data for the 1995 first quarter reflect the retroactive effect
    of a 5/4 stock split declared in February 1996.

</TABLE>


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