MATTEL INC /DE/
10-Q, 1996-11-14
DOLLS & STUFFED TOYS
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                           SECURITIES AND EXCHANGE COMMISSION
                                 Washington, D.C. 20549


                                       FORM 10-Q


                 [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934


                   For the quarterly period ended September 30, 1996
                                                  ------------------

                                           OR

                 [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934



                          Commission file number   001-05647
                          ----------------------------------


                                     MATTEL, INC.
                                     ------------
                  (Exact name of registrant as specified in its charter)



Delaware                                                            95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                            Identification No.)


333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number, including area code)            (310) 252-2000
                                                                --------------

(Former name, former address and former fiscal year,                      None
  if changed since last report)                                 --------------


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


Yes [X]   No [_]


            Number of shares outstanding of registrant's common stock
                             as of November 8, 1996:
                Common Stock - $1 par value -- 271,784,790 shares

<PAGE>
<TABLE>
                                PART I -- FINANCIAL INFORMATION
                                -------------------------------

                                 MATTEL, INC. AND SUBSIDIARIES
                                  CONSOLIDATED BALANCE SHEETS

<CAPTION>
                                                 Sept. 30,      Sept. 30,        Dec. 31,
(In thousands)                                     1996           1995             1995
- --------------                                  -----------    -----------     -----------
ASSETS
<S>                                             <C>            <C>              <C>
Current Assets
  Cash                                          $    97,094    $    84,221     $   466,082
  Marketable securities                                   -         16,596          17,375
  Accounts receivable, net                        1,232,905      1,313,760         679,283
  Inventories                                       477,571        463,037         350,841
  Prepaid expenses and other current assets         205,039        201,380         177,238
                                                -----------    -----------     -----------
    Total current assets                          2,012,609      2,078,994       1,690,819
                                                -----------    -----------     -----------
Property, Plant and Equipment
  Land                                               28,387         25,997          25,724
  Buildings                                         206,117        192,293         192,323
  Machinery and equipment                           399,643        348,943         354,469
  Capitalized leases                                 24,271         24,271          24,271
  Leasehold improvements                             57,868         50,978          51,629
                                                -----------    -----------     -----------
                                                    716,286        642,482         648,416

  Less: accumulated depreciation                    292,920        269,936         265,885
                                                -----------    -----------     -----------
                                                    423,366        372,546         382,531

  Tools, dies and molds, net                        139,186        114,030         116,783
                                                -----------    -----------     -----------
    Property, plant and equipment, net              562,552        486,576         499,314
                                                -----------    -----------     -----------
Other Noncurrent Assets
  Intangible assets, net                            399,927        424,654         422,796
  Sundry assets                                     111,246         72,260          82,580
                                                -----------    -----------     -----------
                                                $ 3,086,334    $ 3,062,484     $ 2,695,509
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>
                                            2

<PAGE>

<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                               CONSOLIDATED BALANCE SHEETS (Continued)

<CAPTION>
                                                 Sept. 30,      Sept. 30,        Dec. 31,
(In thousands, except share data)                  1996           1995             1995
- ---------------------------------               -----------    -----------     -----------
LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                             <C>           <C>                <C>
Current Liabilities
  Short-term borrowings                         $   318,104   $   243,390      $    15,520
  Current portion of long-term liabilities          105,216        31,939           33,215
  Accounts payable                                  226,647       233,863          250,401
  Accrued liabilities                               414,227       470,058          410,362
  Income taxes payable                              191,510       229,752          138,183
                                                -----------   -----------      -----------
    Total current liabilities                     1,255,704     1,209,002          847,681
                                                -----------   -----------      -----------
Long-Term Liabilities
  6-7/8% Senior Notes due 1997                            -        99,713           99,752
  6-3/4% Senior Notes due 2000                      100,000       100,000          100,000
  Medium-Term Notes                                 220,000       220,000          220,000
  Mortgage note                                      44,245        44,693           44,585
  Other                                             116,540       105,746          108,322
                                                -----------   -----------      -----------
    Total long-term liabilities                     480,785       570,152          572,659
                                                -----------   -----------      -----------
Shareholders' Equity
  Preference stock                                        -             9                -
  Common stock $1.00 par value, 600.0 million
    shares authorized with 279.1 million
    shares issued (a)                               279,058       223,254          279,058
  Additional paid-in capital                        116,354       233,750          103,512
  Treasury stock at cost; 8.8 million shares,
    2.7 million shares and 3.6 million shares,
    respectively (a)                               (228,039)      (53,489)         (75,574)
  Retained earnings (b)                           1,256,406       939,992        1,041,735
  Currency translation and other
   adjustments (b)                                  (73,934)      (60,186)         (73,562)
                                                -----------   -----------      -----------
    Total shareholders' equity                    1,349,845     1,283,330        1,275,169
                                                -----------   -----------      -----------
                                                $ 3,086,334   $ 3,062,484      $ 2,695,509
                                                ===========   ===========      ===========

<FN>
(a) Share data for September 1995 have been restated for the effect of the five-for-four stock
    split declared in February 1996.
(b) Since December 26, 1987.

See accompanying notes to consolidated financial information.
</TABLE>

                                           3
<PAGE>

<TABLE>
                              MATTEL, INC. AND SUBSIDIARIES
                            CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                         For the                  For the
                                                    Three Months Ended       Nine Months Ended
                                                  ----------------------   ----------------------
                                                   Sept. 30,   Sept. 30,    Sept. 30,   Sept. 30,
(In thousands, except per share amounts)             1996        1995         1996        1995
- ----------------------------------------          ----------  ----------   ----------  ----------
<S>                                               <C>         <C>          <C>         <C>
Net Sales                                         $1,232,179  $1,176,484   $2,595,413  $2,483,528
Cost of sales                                        592,909     593,535    1,291,812   1,274,865
                                                  ----------  ----------   ----------  ----------
Gross Profit                                         639,270     582,949    1,303,601   1,208,663

Advertising and promotion expenses                   187,291     182,355      369,947     367,673
Other selling and administrative expenses            173,542     159,359      471,085     432,775
Interest expense                                      21,795      22,734       52,491      51,804
Other expense (income), net                            7,735      (9,025)      18,693     (13,169)
                                                  ----------  ----------   ----------  ----------
Income Before Income Taxes                           248,907     227,526      391,385     369,580
Provision for income taxes                            80,900      76,200      127,200     123,800
                                                  ----------  ----------   ----------  ----------
Net Income                                           168,007     151,326      264,185     245,780
Preference stock dividend requirements                     -       1,099            -       3,297
                                                  ----------  ----------   ----------  ----------
Net Income Applicable to Common Shares            $  168,007  $  150,227   $  264,185  $  242,483
                                                  ==========  ==========   ==========  ==========

Primary Income Per Common And Common
  Equivalent Share
- ------------------------------------

Net income                                        $     0.61  $     0.53   $     0.95  $     0.86
                                                  ==========  ==========   ==========  ==========
Average number of common and common
  equivalent shares                                  276,939     281,904      279,395     280,964
                                                  ==========  ==========   ==========  ==========

Dividends Declared Per Common Share               $    0.060  $    0.048   $    0.180  $    0.144
                                                  ==========  ==========   ==========  ==========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            4
<PAGE>


<TABLE>
                                        MATTEL, INC. AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS

<CAPTION>
                                                                                  For the
                                                                             Nine Months Ended
                                                                          -----------------------
                                                                           Sept. 30,    Sept. 30,
(In thousands)                                                               1996         1995
- --------------                                                            ----------   ----------
<S>                                                                       <C>          <C>
Cash Flows From Operating Activities:
- -------------------------------------
  Net income                                                              $  264,185   $  245,780
    Adjustments to reconcile net income to net cash flows
     from operating activities:
     Depreciation and amortization                                           110,130       93,290
     Gain on sale of business                                                      -       (9,142)
     Deferred compensation                                                    (5,053)       6,918
     (Increase) in accounts receivable                                      (564,832)    (557,433)
     (Increase) in inventories                                              (129,353)    (123,383)
     (Increase) in prepaid expenses and other current assets                  (1,740)     (20,825)
     Increase in accounts payable, accrued liabilities and
       income taxes payable                                                   54,313       13,637
     Other, net                                                               12,310       (8,491)
                                                                          ----------   ----------
  Net cash flows used for operating activities                              (260,040)    (359,649)
                                                                          ----------   ----------
Cash Flows From Investing Activities:
- -------------------------------------
  Purchases of tools, dies and molds                                         (70,235)     (69,893)
  Purchases of other property, plant and equipment                           (85,613)     (83,478)
  Purchases of marketable securities                                          (8,000)     (28,014)
  Purchase of other long-term investment                                     (25,050)           -
  Proceeds from sale of business                                                   -       21,129
  Proceeds from sales of other property, plant and equipment                   2,226        3,179
  Proceeds from sales of marketable securities                                25,315       31,588
  Contingent consideration - investment in acquired business                  (8,625)      (8,625)
  Other, net                                                                     (91)         730
                                                                          ----------   ----------
  Net cash flows used for investing activities                              (170,073)    (133,384)
                                                                          ----------   ----------
Cash Flows From Financing Activities:
- -------------------------------------
  Short-term borrowings                                                      303,826      245,258
  Issuance of Medium-Term Notes                                                    -      139,500
  Payment of Medium-Term Notes                                               (30,000)           -
  Long-term foreign borrowing                                                 (3,610)        (923)
  Tax benefit of employee stock options exercised                             18,128        7,713
  Exercise of stock options                                                   43,407       24,521
  Purchase of treasury stock                                                (222,273)     (40,002)
  Dividends paid on common and preference stock                              (46,378)     (40,633)
  Other, net                                                                    (338)        (216)
                                                                          ----------   ----------
  Net cash flows from financing activities                                    62,762      335,218

Effect of Exchange Rate Changes on Cash                                       (1,637)       2,936
                                                                          ----------   ----------
(Decrease) in Cash                                                          (368,988)    (154,879)
Cash at Beginning of Period                                                  466,082      239,100
                                                                          ----------   ----------
Cash at End of Period                                                     $   97,094   $   84,221
                                                                          ==========   ==========
<FN>
See accompanying notes to consolidated financial information.
</TABLE>

                                            5

<PAGE>

                       MATTEL, INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL INFORMATION
                -------------------------------------------


1.  The accompanying unaudited consolidated financial statements and related
    disclosures have been prepared in accordance with generally accepted
    accounting principles applicable to interim financial information and
    with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  In
    the opinion of management, all adjustments considered necessary for a
    fair presentation of the Company's financial position and interim
    results as of and for the periods presented have been included.  Certain
    amounts in the financial statements for prior periods have been
    reclassified to conform with the current year presentation.  Because the
    Company's business is seasonal, results for interim periods are not
    necessarily indicative of those which may be expected for a full year.

    The financial information included herein should be read in conjunction
    with the Company's consolidated financial statements and related notes
    in its 1995 Annual Report to Shareholders.


2.  Accounts receivable are shown net of allowances for doubtful accounts of
    $15.3 million (September 30, 1996), $14.8 million (September 30, 1995)
    and $10.8 million (December 31, 1995).


3.  Inventories are comprised of the following:

<TABLE>
<CAPTION>

                                     Sept. 30,      Sept. 30,       Dec. 31,
(In thousands)                         1996           1995            1995
- --------------                       ---------      ---------      ---------
<S>                                  <C>            <C>            <C>
Raw materials and work in progress   $  71,867      $  72,748      $  52,528
Finished goods                         405,704        390,289        298,313
                                     ---------      ---------      ---------
                                     $ 477,571      $ 463,037      $ 350,841
                                     =========      =========      =========
</TABLE>

4.  Supplemental disclosure of cash flow information:

<TABLE>
<CAPTION>
                                            For the Nine Months Ended
                                            -------------------------
                                             Sept. 30,      Sept. 30,
(In thousands)                                 1996           1995
- --------------                              ----------    -----------
<S>                                         <C>           <C>
Cash paid during the period for:
  Income taxes                               $  50,714    $    54,807
  Interest                                      41,452         43,187
Noncash investing and financing
 activities:
  Issuance of stock warrant                     26,444              -
- ---------------------------------------------------------------------
</TABLE>

                                            6


5.  In June 1996, the Company entered into a license agreement with The Walt
    Disney Company for an expanded strategic alliance, which guarantees the
    Company worldwide toy rights for all upcoming Disney television and film
    properties.  The agreement spans three years, with the Company having
    the right for two additional years to market merchandise from film
    properties produced during the third year.  The initial term of the
    agreement may be renewed for an additional three-year period upon mutual
    agreement.  Pursuant to the agreement, the Company committed to certain
    guaranteed royalty payments and issued Disney a warrant to purchase 3.0
    million shares of the Company's common stock.  The fair value of the
    warrant will be charged to income as a component of royalty expense at
    the time the related revenues are recognized.


6.  In the current quarter, the Board of Directors declared cash dividends
    of $0.060 per common share, compared to $0.048 per common share in the
    third quarter of 1995.


7.  Share and per share data presented in these financial statements reflect
    the retroactive effects of the five-for-four stock split declared in
    February 1996.

    Income per common share is computed by dividing earnings available to
    common shareholders by the average number of common and common
    equivalent shares outstanding during each period.  Weighted average
    share computations assume the exercise of dilutive stock options and
    warrants, reduced by the number of shares which could be repurchased at
    average market prices with proceeds from exercise.


                                            7


                       MATTEL, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               FINANCIAL CONDITION AND RESULTS OF OPERATIONS
               ---------------------------------------------


THE FOLLOWING CAUTIONARY STATEMENT IS INCLUDED IN THIS QUARTERLY REPORT
PURSUANT TO THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995:

   FORWARD-LOOKING STATEMENTS WITH RESPECT TO THE FINANCIAL CONDITION,
   RESULTS OF OPERATIONS AND BUSINESS OF THE COMPANY WHICH ARE INCLUDED
   HEREIN ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE
   ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE SET FORTH IN SUCH
   STATEMENTS.  THESE INCLUDE WITHOUT LIMITATION: THE COMPANY'S DEPENDENCE
   ON THE TIMELY DEVELOPMENT, INTRODUCTION AND CUSTOMER ACCEPTANCE OF NEW
   PRODUCTS; POSSIBLE WEAKNESSES OF INTERNATIONAL MARKETS; THE IMPACT OF
   COMPETITION ON REVENUES AND MARGINS; THE EFFECT OF CURRENCY FLUCTUATIONS
   ON REPORTABLE INCOME; AND OTHER RISKS AND UNCERTAINTIES AS MAY BE
   DETAILED FROM TIME TO TIME IN THE COMPANY'S PUBLIC ANNOUNCEMENTS AND SEC
   FILINGS.

Mattel, Inc. (the "Company") designs, manufactures, markets and distributes
a broad variety of toy products on a worldwide basis.  The Company's
business is dependent in great part on its ability each year to redesign,
restyle and extend existing core products and product lines and to design
and develop innovative new toys and product lines.  New products have
limited lives, ranging from one to three years, and generally must be
updated and refreshed each year.

Core brands have historically provided the Company with relatively stable
growth.  The Company's principal core brands are: i) BARBIE fashion dolls
and doll clothing and accessories; ii) FISHER-PRICE toys and juvenile
products, including the POWER WHEELS line of battery-powered, ride-on
vehicles; iii) the Company's Disney-licensed toys; and iv) die-cast HOT
WHEELS vehicles and playsets; each of which has broad worldwide appeal.
Additional product lines consist of large dolls, including CABBAGE PATCH
KIDS; preschool toys, including SEE `N SAY talking toys; the UNO and SKIP-
BO card games; the SCRABBLE game, which the Company owns in markets outside
of the United States and Canada; and other toy products.


                                            8


                           RESULTS OF OPERATIONS
                           ---------------------

The Company's business is seasonal, and, therefore, results of operations
are comparable only with corresponding periods.  Following is a percentage
analysis of operating results:

<TABLE>
<CAPTION>
                                                  For the                   For the
                                             Three Months Ended        Nine Months Ended
                                          ------------------------  ------------------------
                                           Sept. 30,    Sept. 30,    Sept. 30,    Sept. 30,
                                             1996         1995         1996         1995
                                          -----------  -----------  -----------  -----------
<S>                                       <C>          <C>          <C>          <C>
Net sales                                        100%         100%         100%         100%
                                          ===========  ===========  ===========  ===========
Gross profit                                      52%          50%          50%          49%
Advertising and promotion expenses                15           16           14           15
Other selling and administrative expenses         15           13           19           17
                                          -----------  -----------  -----------  -----------
Operating profit                                  22           21           17           17
Interest expense                                   2            2            2            2
                                          -----------  -----------  -----------  -----------
Income before income taxes                        20%          19%          15%          15%
                                          ===========  ===========  ===========  ===========
</TABLE>

THIRD QUARTER
- -------------

Net sales in the third quarter of 1996 increased $55.7 million or 5% over
the 1995 third quarter, reflecting increased demand for the Company's
principal core products, partially offset by a decrease in other product
lines. Worldwide revenues from principal core products represented 86% of
the Company's third quarter gross revenues compared to 82% in the third
quarter of 1995.  The Company's principal core brands increased 11%, mainly
due to greater demand for BARBIE and BARBIE-related products, which
increased 26%, and HOT WHEELS vehicles and playsets, which increased 29%.
These increases were partially offset by a 7% decrease in Fisher-Price.  In
addition, sales of other products decreased $43.4 million, primarily due to
lower 1996 third quarter sales of POLLY POCKET and Nickelodeon toys,
partially offset by an increase in CABBAGE PATCH KIDS sales.  Net sales to
customers within the United States grew 6% and accounted for 63% of
consolidated sales in the 1996 and 1995 third quarters.  Net sales to
customers outside the United States increased 2%, including an unfavorable
effect of $7.4 million from the generally stronger US dollar relative to
the year-ago quarter.  At comparable foreign currency exchange rates, net
sales internationally grew 4%.

Gross profit as a percentage of net sales increased two percentage points
to 52% over the year-ago quarter, principally as a result of lower resin
and other commodity prices and improved product mix.

Advertising and promotion expenses decreased as a percentage of net sales
compared to the third quarter of 1995.  The decrease reflects the Company's
ongoing effort to manage expense growth relative to increasing revenue
growth.  As a percentage of net sales, other selling and administrative
expenses increased two percentage points to 15%.  This growth reflects
higher design and development expenses related to new products, increased
sales and marketing expenditures to support development of the Company's
brands, and higher depreciation expense related to increased investment in
fixed assets.  In addition, other expense, net, increased $16.8 million,
principally due to nonrecurring third quarter 1995 gains recognized on the
sale of the non-toy business and trademark rights related to Corgi, and
foreign currency transactions.


                                            9


Interest expense decreased $0.9 million or 4% compared to the third quarter
of 1995 primarily as a result of lower worldwide short-term interest rates.


NINE MONTHS
- -----------

Net sales increased $111.9 million or 5% over 1995, reflecting continued
worldwide demand for the Company's principal core products, partially
offset by a decrease in other product lines.  Worldwide principal core
product sales accounted for 86% of year-to-date gross sales compared to 83%
during 1995.  The Company's principal core brands increased 9%, mainly due
to greater demand for BARBIE and BARBIE-related products, which increased
18%, and HOT WHEELS vehicles and playsets, which increased 17%.  Sales of
other products decreased $55.5 million, primarily due to lower 1996 sales
of POLLY POCKET and Nickelodeon toys, partially offset by an increase in
CABBAGE PATCH KIDS sales.  Net sales to customers within the United States
increased 7% and accounted for 64% of consolidated net sales compared to
63% in 1995.  Net sales to customers outside the United States increased
1%, including an unfavorable effect of $18.8 million from the generally
stronger US dollar relative to the year-ago period.  At comparable foreign
currency exchange rates, net sales internationally grew 3%.

Gross profit, as a percentage of net sales, increased one percentage point
to 50% over the year-ago period, primarily due to lower resin and other
commodity prices and a favorable product mix.

Advertising and promotion expenses decreased as a percentage of net sales
to 14%, compared to 15% in the year-ago period.  The decrease reflects the
Company's ongoing effort to manage expense growth relative to increasing
revenue growth.  As a percentage of net sales, other selling and
administrative expenses increased two percentage points to 19%, reflecting
higher design and development expenses related to new products, increased
sales and marketing expenditures to support development of the Company's
brands, and higher depreciation expense related to increased investment in
fixed assets.  In addition, other expense, net, increased $31.9 million,
principally due to nonrecurring 1995 gains recognized on the sale of the
non-toy business and trademark rights related to Corgi, a Mexican insurance
claim, and foreign currency transactions.

Interest expense increased $0.7 million or 1% from 1995 levels, which
reflects higher average levels of domestic seasonal borrowings to support
increased sales volume, partially offset by lower short-term interest
rates.


                            FINANCIAL CONDITION
                            -------------------

The Company's financial position remained strong as of September 30, 1996
as a result of profitable operating results.  The Company's cash position,
including marketable securities, as of September 30, 1996 was $97.1
million, compared to $100.8 million as of the third quarter 1995.  Cash
decreased $386.4 million since December 31, 1995 primarily due to funding
of seasonal working capital needs, purchases of treasury stock, and
repayment of $30.0 million in Medium-Term Notes.


                                           10


Accounts receivable decreased $80.9 million over the year-ago quarter,
reflecting higher sales of certain trade receivables in 1996, partially
offset by increased sales during the period.  Since year end, accounts
receivable increased $553.6 million mainly due to current year sales volume
and seasonal customer payment patterns, partially offset by the sale of
certain trade receivables.  Inventory balances increased $126.7 million
since year end and $14.5 million over the 1995 quarter end, primarily due
to a continuing trend toward just-in-time ordering by retailers, and level
loading of the Company's factories in order to maximize production
efficiency.

Short-term borrowings increased $74.7 million compared to the 1995 quarter
end and $302.6 million since year end in order to fund the Company's
seasonal working capital requirements.  Seasonal financing needs for the
next twelve months are expected to be satisfied through internally
generated cash, issuance of commercial paper, sale of certain trade
receivables, and use of the Company's various short-term bank lines of
credit.


Details of the Company's capitalization are as follows:

<TABLE>
<CAPTION>

(In millions)                Sept. 30, 1996  Sept. 30, 1995  Dec.  31, 1995
- -------------                ----------------------------------------------
<S>                          <C>             <C>             <C>
6-3/4% Senior notes          $  100.0    5%  $  100.0    6%  $  100.0    6%
Medium-Term Notes               220.0   12      220.0   12      220.0   12
6-7/8% Senior notes                 -    -       99.7    5       99.8    5
Other long-term debt
  obligations                    55.2    3       63.6    3       61.1    3
                            -----------------------------------------------
Total long-term debt            375.2   20      483.3   26      480.9   26
Other long-term liabilities     105.6    6       86.9    5       91.7    5
Shareholders' equity          1,349.8   74    1,283.3   69    1,275.2   69
                             ----------------------------------------------
                             $1,830.6  100%  $1,853.5  100%  $1,847.8  100%
                             ==============================================
</TABLE>

Total long-term debt decreased as a percentage of total capitalization
compared to the year-ago quarter, primarily due to the reclassification of
6-7/8% Senior Notes to current portion of long-term liabilities, and the
increase in shareholders' equity.  Future long-term capital needs are
expected to be satisfied through retention of corporate earnings and the
issuance of long-term debt instruments.  In February 1996, the Company
filed a universal shelf registration statement which will allow for the
issuance of up to $350 million of debt and equity securities, which could
include Medium-Term Notes.  Shareholders' equity increased $74.6 million
since December 31, 1995 and $66.5 million over the 1995 third quarter
principally as a result of the Company's profitable operating results,
exercises of employee stock options, and issuance of a stock warrant in
connection with a license agreement with The Walt Disney Company, partially
offset by treasury stock purchases and dividends declared to common
shareholders.  In addition, the increase over the 1995 third quarter was
partially offset by the repurchase of Series F Preference Stock from the
International Games, Inc. Employee Stock Ownership Plan.


                                           11
<PAGE>

                       PART II -- OTHER INFORMATION
                       ----------------------------

ITEM 1.  Legal Proceedings
- --------------------------

The Greenwald Litigation and Related Matters
- --------------------------------------------

On October 13, 1995, Michelle Greenwald filed a complaint (Case No. YC
025 008) against the Company in Superior Court of the State of
California, County of Los Angeles (the "Greenwald Action").  The
plaintiff is a former Mattel employee who was terminated by the
Company in July 1995.  The complaint seeks $50 million in general and
special damages, plus punitive damages, for (i) breach of oral,
written and implied contract, (ii) wrongful termination in violation
of public policy, and (iii) violation of California Labor Code Section
970.  The plaintiff claims that her termination resulted from
complaints made by her to management concerning (i) general
allegations that Mattel did not account properly for sales and certain
costs associated with sales; and (ii) more specific allegations that
Mattel failed to account properly for certain royalty obligations to
The Walt Disney Company ("Disney").  On September 26, 1996, a hearing was
held regarding the Company's motion for summary adjudication of the
plaintiff's public policy claim.  The hearing was continued until
December 5, 1996 pending deposition by the plaintiff of a former
Mattel officer.

The Company believes the allegations of the complaint in the Greenwald
Action are without merit and intends to defend the action vigorously.

In April 1996, the Audit Committee of the Company's Board of Directors
commenced an investigation with the assistance of the law firm of
Davis Polk & Wardwell ("Davis Polk") and the accounting firm of
Ernst & Young.  In July 1996, Davis Polk and Ernst & Young issued a
report to the Audit Committee in which they stated that they had found
no evidence that Mattel accounted for sales and costs associated with
sales in a manner which is inconsistent with generally accepted
accounting principles ("GAAP").  With respect to Disney royalty
obligations, Davis Polk and Ernst & Young concluded that Mattel's
accounting treatment for the Disney royalties represented a reasonable
application of GAAP given the facts and circumstances as they existed
at the time the accounting decisions were made.

The Securities and Exchange Commission (the "Commission") has made
inquiries of the Company regarding certain of Ms. Greenwald's
allegations and the matters that are the subject of the report
prepared for the Audit Committee, including in connection with a
review of the Company's Annual Report on Form 10-K for the year ended
December 31, 1995.  On November 6, 1996, the staff of the Division of
Corporation Finance of the Commission sent a letter to the Company
questioning the Company's decisions not to accrue for certain royalty
shortfalls and requesting supplemental information from the Company.
The Company believes that its accounting treatment, in which Price
Waterhouse LLP, the Company's independent auditors, concurred, was proper.
The same conclusion was reached by Davis Polk and Ernst & Young in the report
they prepared for the Audit Committee.  However, had the Company made
the accruals in question, the effect would have been to reduce the
Company's net income by $7.7 million in 1994 (3.0% of net income) and
$1.3 million in 1995 (0.4% of net income).


                                           12


The staff of the Division of Corporation Finance has also requested
further information from the Company concerning the foregoing
subjects.  The Company intends to respond to the staff's requests.


The Lewis Action
- ----------------

On April 23, 1996, a purported class and derivative action entitled
Lewis v. Vogelstein et al. (Case No. 14954) was commenced in the
Delaware Court of Chancery, New Castle County (the "Lewis Action")
against the Company and its directors.  The plaintiff alleges that the
directors of the Company breached their fiduciary duties by causing
the Company to adopt the Mattel 1996 Stock Option Plan (the "1996
Plan").  Specifically, the plaintiff alleges that the formula option
grants to non-employee directors as permitted by the 1996 Plan
constitute corporate waste.  The complaint seeks (i) to have the case
certified as a class action, (ii) to have the 1996 Plan declared void,
(iii) a preliminary and permanent injunction enjoining the grant of
stock options to non-employee directors under the 1996 Plan, and (iv)
attorney's fees.  The 1996 Plan was approved by the Company's
stockholders on May 8, 1996.  Mattel's motion to dismiss the Lewis
Action was heard on October 29, 1996.  The court has taken the motion
under advisement.

The Company believes the allegations of the complaint in the Lewis
Action are without merit and intends to defend the action vigorously.


                                           13
<PAGE>

ITEM 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------

     (a)  Exhibits
          --------

          10.1  Receivables Purchase Agreement dated September 13, 1996 among
                the Company, Mattel Sales Corp., Fisher-Price, Inc., and
                Bank of America N.T.S.A.

          10.2  Mattel, Inc. Amended & Restated 1996 Stock Option Plan

          10.3  Form of Option Agreement for Outside Directors under the
                Mattel, Inc Amended & Restated 1996 Stock Option Plan

          11.0  Computation of Income per Common and Common Equivalent Share


          27.0  Financial Data Schedule (EDGAR filing only)

     (b)  Reports on Form 8-K
          -------------------

          Mattel, Inc. filed the following Current Reports on Form 8-K during
          the quarterly period ended September 30, 1996:

                                                      Financial
             Date of Report     Items Reported    Statements Filed
             ---------------    --------------    ----------------
             July    2, 1996          5, 7               None
             July   17, 1996          5, 7               None
             July   18, 1996          5, 7               None
             July   22, 1996          5                  None
             August  8, 1996          5, 7               None
             August 22, 1996          5, 7               None




                                           14
<PAGE>



                              SIGNATURES
                              ----------

Pursuant to the requirements of the Securities Exchange Act of 1934 as
amended, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.




                                                  MATTEL, INC.
                                                  ------------
                                                  (Registrant)



Date:  As of November 14, 1996                    By: /s/ Kevin M. Farr
       -----------------------                        -----------------------
                                                      Kevin M. Farr
                                                      Senior Vice President
                                                      and Controller


                                           15
<PAGE>


                                                                EXHIBIT 10.1

                      RECEIVABLES PURCHASE AGREEMENT


     This Receivables Purchase Agreement is entered into as of September
13, 1996 among Mattel Sales Corp., a California corporation ("Mattel
Sales"), as seller, Fisher-Price, Inc., a Delaware corporation
("Fisher-Price"), as seller (Fisher-Price and Mattel Sales, in their
capacities as sellers, being referred to herein collectively as the
"Sellers" and individually as a "Seller"), Mattel, Inc., a Delaware
corporation ("Mattel"), as servicer (the "Servicer") and as guarantor (the
"Guarantor"), and Bank of America National Trust and Savings Association, a
national banking association ("Bank of America"), as purchaser (in such
capacity, together with its successors and assigns in such capacity, the
"Purchaser").  Certain terms that are capitalized and used herein are
defined in Exhibit I.

     For good and valuable consideration, the receipt and adequacy of which
are hereby acknowledged, the parties hereto agree as follows:


                                ARTICLE I.

                    AMOUNTS AND TERMS OF THE PURCHASES


     Section 1.1.  Purchase Facility.  On the terms and conditions
hereinafter set forth, the Purchaser hereby agrees to purchase from each
Seller, without recourse (except as expressly provided herein), undivided
percentage ownership interests in such Seller's Listed Receivables and
other items included in the related Purchased Interest.

     Section 1.2.  Making Purchases.  (a) Each purchase of undivided
percentage ownership interests hereunder shall be made upon the Servicer's
irrevocable written notice, substantially in the form of Exhibit VIII
hereto (a "Purchase Notice"), delivered to the Purchaser in accordance with
Section 4.2 (which Purchase Notice must be received by the Purchaser not
later than 9:00 a.m., Los Angeles time) on the second Business Day prior to
the related Purchase Date.  Each Purchase Notice shall specify, with
respect to each Seller, (A) the aggregate outstanding principal balances of
such Seller's Eligible Receivables with respect to which such Seller
proposes to sell an undivided percentage ownership interest to the
Purchaser and (B) the proposed date (which must be a Business Day) on which
each Seller proposes to sell to the Purchaser such undivided percentage
ownership interest (each such date, a "Purchase Date").  No day shall be
selected as a Purchase Date if the related Due Date would occur after the
Facility Termination Date.

     Not later than 9:00 a.m. (Los Angeles time) on the Business Day
following its receipt of each Purchase Notice, the Purchaser shall send to
the Servicer a notice setting forth a calculation of the Purchased Interest
relating to each Seller, including a description of (i) the amount to be
paid by the Purchaser with respect to such Purchased Interest to the
Servicer on the related Purchase Date for the account of the applicable
Seller (such amount with respect to such Purchased Interest being referred
to as the "Purchaser's Investment") and (ii) the aggregate Yield to accrue
with respect to such Purchased Interest for the actual number of days in
the Yield Period commencing on the applicable Purchase Date (such aggregate
Yield with respect to such Purchased Interest being referred to as the
"Yield

                                   -1-


Reserve"), it being understood and agreed that the calculation of
the Yield Reserve shall not limit the effect of the proviso to the
definition of Yield in Exhibit I or the effect of Exhibit VII.  The
Purchaser shall calculate the Purchaser's Investment with respect to a
Purchased Interest as an amount which, when added to the related Yield
Reserve, is as close is as reasonably practicable to (but not in excess of)
the aggregate outstanding principal balance of the related Eligible
Receivables set forth in the related Purchase Notice; it being understood
and agreed that the aggregate outstanding Purchaser's Investments shall not
exceed the Purchaser's Investment Limit and that this sentence shall not
limit any other provision of this Agreement (including Exhibit VII).

     Each Seller shall send to the Purchaser for receipt by the Purchaser
not later than the Business Day prior to the related Purchase Date, a list
of such Seller's Receivables the outstanding principal balances of which
were reflected in the related Purchase Notice (such Receivables being
referred to as the "Listed Receivables"), which list shall identify the
invoice number, outstanding principal balance and maturity date of each
such Receivable (in each case as of the date of the related Purchase
Notice).

     (b)  On each Purchase Date, the Purchaser shall, upon satisfaction of
the applicable conditions set forth in Exhibit II hereto, pay to the
Servicer, for the account of the related Seller, in same day funds, an
amount equal to the Purchaser's Investment relating to the undivided
percentage ownership interest then being purchased from such Seller, by
remitting such funds to Bank of America National Trust and Savings
Association, ABA No. 121000358, Account No. 1233112850, reference "Mattel
Sales Receivables", or to such other account as the Sellers may designate
in writing to the Purchaser.

     (c)  On each Purchase Date, effective upon the payment contemplated by
Section 1.2(b) (and without the necessity of any formal or other instrument
of assignment or other further action), each Seller hereby severally sells
and assigns to the Purchaser an undivided percentage ownership interest in
(i) each Listed Receivable of such Seller, (ii) all Related Security with
respect to such Receivables, (iii) all Collections with respect to such
Receivables (including Collections received on and after the date on which
the related Purchase Notice is sent to the Purchaser and prior to the
related Purchase Date), and (iv) all proceeds of, and all amounts received
or receivable under any or all of, the foregoing.

     (d)  To secure all of the obligations (monetary or otherwise) of each
Seller Party under this Agreement and the other Transaction Documents to
which it is a party, whether now or hereafter existing or arising, due or
to become due, direct or indirect, absolute or contingent, each Seller
hereby severally grants to the Purchaser a security interest in all of such
Seller's right, title and interest (including any undivided interest of
such Seller) in, to and under all of the following, whether now or
hereafter owned, existing or arising:  (A) all Listed Receivables of such
Seller, (B) all Related Security with respect to such Receivables, (C) all
Collections with respect to such Receivables (including Collections
received on and after the date that the related Purchase Notice is sent to
the Purchaser and prior to the related Purchase Date), and (D) all proceeds
of, and all amounts received or receivable under any or all of, the
foregoing.  The Purchaser shall have, with respect to the property
described in this Section 1.2(d), and in addition to all the other rights
and remedies available to the Purchaser, all the rights and remedies of a
secured party under any applicable UCC.

     Section 1.3.  Servicing and Settlement Procedures.  The servicing,
administering and collection of the Listed Receivables shall be conducted
in accordance with Exhibit VI hereto.  Each Seller shall provide to the
Servicer on a timely basis all information needed for such servicing,


                                   -2-


administration and collection, including notice of the occurrence of any
Termination Event Day.  Subject to paragraph (c)(iv) of Exhibit VI, the
Servicer shall hold in trust (and, during the continuance of a Termination
Event, at the request of the Purchaser, segregate) for the Purchaser, from
Collections received by each Seller or the Servicer with respect to such
Seller's Listed Receivables, the percentage of such Collections represented
by the related Purchased Interest.  On each Due Date, the Servicer shall
(x) deposit into the Purchaser's Account the amount of Collections required
to be held for the Purchaser pursuant to the preceding sentence and (y) pay
to the applicable Seller the remaining portion, if any, of Collections then
held by the Servicer.

     Section 1.4.  Payments and Computations, Etc.  All amounts to be paid
or deposited by a  Seller Party hereunder shall be paid or deposited no
later than noon (Los Angeles time) on the day when due in same day funds to
the Purchaser's Account.  All amounts received after noon (Los Angeles
time) will be deemed to have been received on the immediately succeeding
Business Day.  Each Seller and Mattel, solely in its capacity as the
Servicer, as the case may be, shall, to the extent permitted by law, pay
interest on any amount not paid or deposited by such Person which is
required to be paid or deposited by such Person hereunder when due
hereunder, at the Termination Rate (without duplication), payable on
demand.  All computations of interest, Yield and other amounts hereunder
shall be made on the basis of a year of 360 days for the actual number of
days elapsed.  Whenever any payment or deposit to be made hereunder shall
be due on a day other than a Business Day, such payment or deposit shall be
made on the next succeeding Business Day and such extension of time shall
be included in the computation of such payment or deposit.  All payments
received by the Purchaser hereunder on account of a Purchased Interest
shall be applied by the Purchaser first to pay itself accrued Yield with
respect to the related Purchaser's Investment and second to repay such
Purchaser's Investment.

     Section 1.5.  Facility Termination Date.  The "Facility Termination
Date" means the later of (i) March 31, 1997 and (ii) any subsequent date
agreed upon from time to time by the parties hereto in accordance with this
Section 1.5.  During the thirty (30) day period ending on the thirtieth
(30th) day before the then existing Facility Termination Date, the
Servicer, the Sellers and the Guarantor may, by sending a letter
substantially in the form of Exhibit IX to the Purchaser, request that the
Facility Termination Date be extended for an additional 364 days.  The
Purchaser may, in its sole discretion, agree to extend such Facility
Termination Date or decline to extend such Facility Termination Date.  If
the Purchaser agrees to extend such Facility Termination Date, then it
shall sign a copy of such letter and send the same to the Servicer and the
Facility Termination Date shall be extended to, and shall be deemed to have
been amended to be, the applicable date specified in such letter.  If the
Purchaser does not sign a copy of such letter and send the same to the
Servicer prior to the then existing Facility Termination Date, then the
Purchaser shall be deemed to have declined to extend (and to have declined
to amend) the Facility Termination Date.


                                ARTICLE II.

                REPRESENTATIONS AND WARRANTIES; COVENANTS;
                              INDEMNIFICATION


     Section 2.1.  Representations and Warranties; Covenants.  The Seller
Parties hereby severally make the representations and warranties, and
hereby agree to perform and observe the covenants, set forth in Exhibits
III and IV, respectively, hereto.


                                   -3-


     Section 2.2.  Indemnities by the Sellers.  Each Seller shall pay and
indemnify the Indemnified Parties in accordance with Exhibit VII hereto.




                               ARTICLE III.

                                 GUARANTY


     Section 3.1.  Guaranty of Obligations.  For valuable consideration,
the Guarantor unconditionally, absolutely and irrevocably guarantees and
promises to pay to the Purchaser on demand, in lawful money of the United
States and in immediately available funds, any and all present or future
payment and performance obligations of the Sellers hereunder owing to the
Purchaser (such guarantee and promise being referred to as this
"Guaranty").  The phrase "payment and performance obligations of the
Sellers" (hereinafter collectively referred to in this Article III as the
"Obligations") is used herein in its most comprehensive sense and includes
any and all advances, debts, obligations, and liabilities of the Sellers,
now or hereafter made, incurred, or created, whether voluntarily or
involuntarily, and however arising, including any and all reasonable
attorneys' fees, costs, charges, Yield or interest (including interest at
the Termination Rate as contemplated by Section 1.4, it being understood
and agreed that the reference in Section 1.4 to Mattel in its capacity as
the Servicer shall not limit the effect of this Article III) owed by the
Sellers to the Purchaser, whether due or not due, absolute or contingent,
liquidated or unliquidated, determined or undetermined, whether the Sellers
may be liable individually or jointly with others, whether recovery upon
such advances, debts, obligations or liabilities may be or hereafter
becomes barred by any statute of limitations or whether such advances,
debts, obligations or liabilities may be or hereafter become otherwise
unenforceable.

     Section 3.2.  Guaranty Continuing.  This Guaranty is a continuing
guaranty which relates to any Obligations, including those which arise
under successive transactions which shall either cause the Sellers to incur
new Obligations, continue the Obligations from time to time, or renew them
after they have been satisfied.  The Guarantor agrees that nothing shall
discharge or satisfy its obligations created hereunder except for the full
payment of the Obligations with interest as applicable.  Any payment by the
Guarantor shall not reduce its maximum obligation hereunder.

     Section 3.3.  Guarantor Directly Liable.  The Guarantor agrees that
it is directly and primarily liable to the Purchaser, that its obligations
hereunder are independent of the Obligations of the Sellers, or of any
other guarantor, and that a separate action or actions may be brought and
prosecuted against the Guarantor, whether action is brought against a
Seller or whether a Seller is joined in any such action or actions.  The
Guarantor agrees that any releases which may be given by the Purchaser to a
Seller or any other guarantor shall not release it from this Guaranty.

     Section 3.4.  No Impairment.  The obligations of the Guarantor under
this Guaranty shall not be affected, modified or impaired upon the
occurrence from time to time of any of the following, whether or not with
notice to or the consent of the Guarantor:  (a) the compromise, settlement,
change, modification, amendment (whether material or otherwise) or partial
termination of any or all of the Obligations; (b) the failure to give
notice to the Guarantor of the occurrence of any Termination Event under
the terms and provisions of this Agreement; (c) the waiver of the payment,
performance or observance of any of the Obligations; (d) the taking or
omitting to take any actions referred to in this Agreement or of any action
under this Guaranty; (e) any failure, omission or delay


                                   -4-


on the part of the Purchaser to enforce, assert or exercise any right, power
or remedy conferred in this Agreement or any other indulgence or similar act
on the part of the Purchaser in good faith and in compliance with applicable
law; (f) the voluntary or involuntary liquidation, dissolution, sale or other
disposition of all or substantially all of the assets, marshalling of
assets, receivership, insolvency, bankruptcy, readjustment, assignment for
the benefit of creditors, or other similar proceedings which affect the
Guarantor, any other guarantor of any of the Obligations of either Seller
or any of the assets of any of them, or any allegation of invalidity or
contest of the validity of this Guaranty in any such proceeding; or (g) to
the extent permitted by law, the release or discharge of any other
guarantors of the Obligations from the performance or observance of any
obligation, covenant or agreement contained in any guaranties of the
Obligations by operation of law. To the extent any of the foregoing refers
to any actions which the Purchaser may take, the Guarantor hereby agrees
that the Purchaser may take such actions in such manner, upon such terms,
and at such times as the Purchaser, in its discretion, deems advisable,
without, in any way or respect, impairing, affecting, reducing or releasing
the Guarantor from its undertakings hereunder and the Guarantor hereby
consents to each and all of the foregoing actions, events and occurrences.

     Section 3.5.  Waiver.  The Guarantor hereby waives:  (a) any and all
rights to require the Purchaser to prosecute or seek to enforce any
remedies against either Seller or any other Person liable to the Purchaser
on account of the Obligations; (b) any right to assert against the
Purchaser any defense (legal or equitable), set-off, counterclaim, or claim
which the Guarantor may now or at any time hereafter have against the
Sellers or any other Person liable to the Purchaser in any way or manner
under this Agreement; (c) all defenses, counterclaims and offsets of any
kind or nature, arising directly or indirectly from the present or future
lack of perfection, sufficiency, validity or enforceability of this
Agreement and the security interest granted pursuant hereto; (d) any
defense arising by reason of any claim or defense based upon an election of
remedies by the Purchaser, including any direction to proceed by judicial
or nonjudicial foreclosure or by deed in lieu thereof, which in any manner
impairs, affects, reduces, releases, destroys or extinguishes the
Guarantor's subrogation rights, rights to proceed against the Sellers for
reimbursement, or any other rights of the Guarantor to proceed against the
Sellers, against any other guarantor, or against any other security, with
the Guarantor understanding that the exercise by the Purchaser of certain
rights and remedies may offset or eliminate the Guarantor's right of
subrogation against the Sellers, and that the Guarantor may therefore incur
partially or totally nonreimbursable liability hereunder; (e) all
presentments, demands for performance, notices of non-performance,
protests, notices of protest, notices of dishonor, notices of default,
notice of acceptance of this Guaranty, and notices of the existence,
creation, or incurring of new or additional advances, debts, obligations or
liabilities, and all other notices or formalities to which the Guarantor
may be entitled; and (f) without limiting the generality of the foregoing,
the Guarantor hereby expressly waives any and all benefits of (i)
California Civil Code Sections 2809, 2810, 2819, 2825, 2839, 2845 through
2850, 2899 and 3433 and (ii) California Code of Civil Procedure Sections
580(a), 580(b) and 726.

     Section 3.6.  Subrogation.  The Guarantor hereby agrees that, unless
and until all Obligations have been paid to the Purchaser in full, it shall
not have any rights of subrogation, reimbursement or contribution as
against the Sellers or any other guarantor, if any, and shall not seek to
assert or enforce the same.  The Guarantor understands that the exercise by
the Purchaser of certain rights and remedies contained in this Agreement
may affect or eliminate the Guarantor's right of subrogation, if any,
against the Sellers and that the Guarantor may therefore incur a partially
or totally non-reimbursable liability hereunder; nevertheless, the
Guarantor hereby authorizes and empowers the Purchaser to exercise, in its
sole discretion, any right or remedy, or any combination thereof, which


                                   -5-


may then be available, since it is the intent and purpose of the Guarantor
that the obligations hereunder shall be absolute, independent and
unconditional under any and all circumstances.

     Section 3.7.  Information.  The Guarantor is presently informed of
the financial condition of the Sellers and of all other circumstances which
diligent inquiry would reveal and which bear upon the risk of nonpayment of
the Obligations.  The Guarantor hereby covenants that it will continue to
keep itself informed of the financial condition of the Sellers and of all
other circumstances which bear upon such risk of nonpayment.  The Guarantor
hereby waives its right, if any, to require the Purchaser to disclose to it
any information which the Purchaser may now or hereafter acquire concerning
such condition or circumstances including the release of any other
guarantor.

     Section 3.8.  Evidence of Obligations.  The Purchaser's books and
records evidencing the Obligations shall be admissible in any action or
proceeding and shall be binding upon the Guarantor for the purpose of
establishing the terms set forth therein and shall constitute prima facie
proof thereof.


                                ARTICLE IV.

                               MISCELLANEOUS


     Section 4.1.  Amendments, Etc.  No amendment or waiver of any
provision of this Agreement or consent to any departure by any Seller Party
herefrom shall be effective unless in a writing signed by the Purchaser
(including any successor or assign to the extent such amendment or waiver
directly affects the interest of such successor or assign in the Listed
Receivables), and, in the case of any amendment, by such Seller Party and
then such amendment, waiver or consent shall be effective only in the
specific instance and for the specific purpose for which given.  No failure
on the part of the Purchaser to exercise, and no delay in exercising, any
right hereunder shall operate as a waiver thereof; nor shall any single or
partial exercise of any right hereunder preclude any other or further
exercise thereof or the exercise of any other right.

     Section 4.2.  Notices, Etc.  All notices and other communications
hereunder shall, unless otherwise stated herein, be in writing (which shall
include facsimile communication) and sent or delivered, to each party
hereto, at its address set forth under its name on Schedule I hereto
(except that Purchase Notices shall be sent to the address set forth in the
form of Purchase Notice attached as Exhibit VIII) or at such other address
as shall be designated by such party in a written notice to the other
parties hereto.  Notices and communications by facsimile shall be effective
when sent (and shall be followed by hard copy sent by first class mail),
and notices and communications sent by other means shall be effective when
received.

     Section 4.3.  Assignability.  This Agreement and the Purchaser's
rights and obligations herein (including ownership of each Purchased
Interest) shall be assignable, in whole or in part, by the Purchaser and
its successors and assigns to an Eligible Assignee in a minimum amount of
twenty-five million dollars ($25,000,000); provided that unless a
Termination Event has occurred and is continuing, no such assignment shall
be effective without the prior written consent of Mattel, which consent
shall not be unreasonably withheld; provided, however, that no consent of
Mattel shall be required in connection with any assignment by the Purchaser
or its successors and assigns to an Affiliate of the Purchaser which is
otherwise an Eligible Assignee (each such assignee, an


                                   -6-


"Assignee"); provided, further, however, that the Seller Parties may continue
to deal solely and directly with the Purchaser in connection with the interest
so assigned to an Assignee until written notice of such assignment, together
with payment instructions, addresses and related information with respect
to the Assignee, shall have been given to the Servicer by the Purchaser and
the Assignee.  From and after the date that such notice and information
shall have been so given, the Assignee shall be a party hereto and, to the
extent that rights and obligations hereunder have been assigned to it,
shall have the rights and obligations of the Purchaser under the
Transaction Documents, and (ii) the Purchaser shall, to the extent that
rights and obligations hereunder and under the other Transaction Documents
have been assigned by it, relinquish its rights and be released from its
obligations under the Transaction Documents.  No Seller Party may assign
its rights or delegate its obligations hereunder or any interest herein
without the prior written consent of the Purchaser, except as expressly
provided for in Exhibit VI with respect to the Servicer.

     Section 4.4.  Survival of Termination.  The provisions of Sections
4.4 and 4.5, and the provisions of Article III and Exhibit VII, shall
survive any termination of this Agreement.

     Section 4.5.  Mattel Credit Agreement.  Sections 10.1(f), 10.4, 10.5,
10.7, 10.11, 10.12 and 10.14 of the Mattel Credit Agreement are hereby
incorporated by reference as if set forth in full herein, except that for
purposes of such incorporation by reference:  (i) all references to "the
Company" shall be deemed to be references to each Seller Party,
individually; (ii) all references to "Notes" or "Loan Documents" shall be
deemed to be references to the Transaction Documents; (iii) all references
to "Agent" or "Bank" shall be deemed to be references to the Purchaser;
(iv) all references to "Event of Default" shall be deemed to be references
to a Termination Event; (v) the reference to "Section 2.13" shall be deemed
to be a reference to this Agreement; (vi) all references to "Obligations"
shall be deemed to be references to the obligations of any Seller Party
under any Transaction Document; (vii) all references to "Loans" shall be
deemed to be deleted; (viii) the reference to "any Bank Affiliate" shall be
deemed to be a reference to any Affiliate; and (ix) all references to "this
Agreement" shall be deemed to be references to this Agreement.


                                   -7-


     Section 4.6.  Entire Agreement.  This Agreement embodies the entire
agreement and understanding among the parties hereto, and supersedes all
prior or contemporaneous agreements and understandings of such Persons,
verbal or written, relating to the subject matter hereof, it being
understood and agreed that this sentence shall not limit the incorporation
by reference of terms of the Mattel Credit Agreement to the extent such
terms are specifically incorporated by reference herein.  The Exhibits and
Schedules hereto are incorporated by reference herein.


                            [SIGNATURES FOLLOW]


                                   -8-



     IN WITNESS WHEREOF, the parties have caused this Receivables Purchase
Agreement to be executed by their respective officers thereunto duly
authorized as of the date first above written.

                            MATTEL SALES CORP., as a Seller

                            By:/s/ William Stavro
                               --------------------------------
                               William Stavro
                               Senior Vice President, Treasurer



                            FISHER-PRICE, INC., as a Seller

                            By:/s/ William Stavro
                               --------------------------------
                               William Stavro
                               Senior Vice President, Treasurer


                            MATTEL, INC., as the Servicer and as
                            the Guarantor

                            By:/s/ William Stavro
                               --------------------------------
                               William Stavro
                               Senior Vice President, Treasurer


                            BANK OF AMERICA NATIONAL TRUST AND
                            SAVINGS ASSOCIATION, as the Purchaser

                            By:/s/ Robert W. Troutman
                               --------------------------
                               Robert W. Troutman
                               Managing Director


                                   -9-


                                 EXHIBIT I

                                DEFINITIONS


     As used in the Receivables Purchase Agreement dated as of September
13, 1996 among Mattel Sales Corp., as Seller, Fisher-Price, Inc., as
Seller, Mattel, Inc., as Servicer, and Bank of America National Trust and
Savings Association, as Purchaser (as the same may be amended, amended and
restated, or otherwise modified from time to time, this "Agreement" or this
"Receivables Purchase Agreement"), including its Exhibits, the following
terms shall have the following meanings (such meanings to be equally
applicable to both the singular and plural forms of the terms defined).
Unless otherwise indicated, all Section, Exhibit and Schedule references in
this Agreement (including in this Exhibit) are to Sections of and Exhibits
and Schedules to this Agreement.  Unless the context otherwise requires,
capitalized terms used without definition in this Agreement have the
meanings set forth in the Mattel Credit Agreement.

          "Adverse Claim" means a lien, security interest or other charge
or encumbrance, or any other type of right or claim, it being understood
and agreed that a lien, security interest or other charge or encumbrance,
or any other type of right or claim, in favor of the Purchaser shall not
constitute an Adverse Claim.

          "Bankruptcy Code" means the United States Bankruptcy Reform Act
of 1978 (11 U.S.C.  Section 101, et seq.), as amended from time to time.

          "Business Day" means any day other than Saturday, Sunday or other
day on which commercial banks in Los Angeles, California are authorized or
required by law to close and, if the applicable Business Day relates to the
Eurodollar Rate, means such a day on which dealings are carried on in the
applicable offshore dollar interbank market.

          "Collections" means, with respect to any Listed Receivable, (a)
all funds which are received by the related Seller or the Servicer in
payment of any amounts owed in respect of such Listed Receivable
(including, without limitation, purchase price, finance charges, interest
and all other charges), or applied to amounts owed in respect of such
Listed Receivable (including, without limitation, insurance payments and
net proceeds of the sale or other disposition of repossessed goods or other
collateral or property of the Obligor or any other Person directly or
indirectly liable for the payment of such Listed Receivable and available
to be applied thereon), and (b) all other proceeds of such Listed
Receivable.

          "Contract" means, with respect to any Listed Receivable, any and
all contracts, understandings, instruments, agreements, leases, invoices,
notes, or other writings pursuant to which such Listed Receivable arises or
which evidences such Listed Receivable or under which the Obligor becomes
or is obligated to make payment in respect of such Listed Receivable.

          "Credit and Collection Policy" means those receivables credit and
collection policies and practices of the Sellers in effect on the date of
this Agreement, as amended from time to time to the extent permitted
herein.

                                   I-1


          "Dilution" means any adjustment in the outstanding principal
balance of a Listed Receivable attributable to any credits, rebates,
billing errors, sales or similar taxes, discounts, setoffs, disputes,
chargebacks, returns, allowances or similar items.

          "Due Date" means, with respect to any Purchase Date, the
numerically corresponding day in the third month immediately following the
month in which such Purchase Date occurs; provided, however, that if such
day in such third month is not a Business Day, then the Due Date shall be
the next Business Day after such day; provided, further, however that if
such next Business Day falls in the month after such third month, then the
Due Date shall be the Business Day immediately preceding the numerically
corresponding day referred to earlier in this sentence.

          "Eligible Receivables" means, on an applicable Purchase Date, any
Receivable:  (i)  which has a stated maturity and which stated maturity is
not later than the related Due Date; (ii) which is an "account" as defined
in the UCC of any applicable jurisdiction; (iii) which is denominated and
payable only in United States dollars in the United States; (iv) which,
together with the Contract related thereto, is in full force and effect and
constitutes the legal, valid and binding obligation of the Obligor
enforceable against the Obligor in accordance with its terms and subject to
no offset, counterclaim or other defense; (v) which, together with the
Contract related thereto, does not contravene in any material respect any
Governmental Rules applicable thereto and with respect to which no part of
the Contract related thereto is in violation of any such Governmental Rule
in any material respect; (vi) which satisfies all applicable requirements
of the Credit and Collection Policy; (vii) which was generated in the
ordinary course of the related Seller's business; and (viii) which was
generated by the applicable Seller at such time as the Obligor had long-
term, unsecured debt rated at least A+ by S&P and A1 by Moody's.

          "Eurodollar Rate" means, for any Yield Period, an interest rate
per annum (rounded upward to the nearest 1/16th of 1%) determined pursuant
to the following formula:

Eurodollar Rate   =               LIBOR
                    ------------------------------------
                    1.00 - Eurodollar Reserve Percentage

Where,

          "Eurodollar Reserve Percentage" means, for any Yield Period, the
     maximum reserve percentage (expressed as a decimal, rounded upward to
     the nearest 1/100th of 1%) in effect on the date LIBOR for such Yield
     Period is determined under regulations issued from time to time by the
     Federal Reserve Board for determining the maximum reserve requirement
     (including any emergency, supplemental or other marginal reserve
     requirement) with respect to Eurocurrency funding (currently referred
     to as "Eurocurrency liabilities") having a term comparable to such
     Yield Period; and

          "LIBOR" means the rate of interest per annum determined by the
     Purchaser to be the rate of interest at which dollar deposits in the
     approximate amount of the Purchaser's Investment associated with such
     Yield Period would be offered to major banks in the London interbank
     market at their request at or about 11:00 a.m. (London time) on the
     second Business Day prior to the commencement of such Yield Period.

          "Event of Default" has the meaning set forth in the Mattel Credit
Agreement.


                                   I-2

          "Facility Termination Date" has the meaning set forth in Section
1.5.

          "Guarantor" has the meaning set forth in the preamble.

          "Indemnified Amounts" means any and all claims, damages, costs,
expenses, losses and liabilities (including all reasonable fees and other
charges of any law firm or other external counsel, the reasonable allocated
cost of internal legal services and all reasonable other charges of
internal counsel).

          "Indemnified Parties" means the Purchaser and its Affiliates and
their respective employees, agents, successors, transferees and assigns.

          "Insolvency Proceeding" means (a) any case, action or proceeding
before any court or other Governmental Person relating to bankruptcy,
reorganization, insolvency, liquidations, receivership, dissolution,
winding-up or relief of debtors, or (b) any general assignment for the
benefit of creditors, composition, marshalling of assets for creditors, or
other, similar arrangement in respect of its creditors generally or any
substantial portion of its creditors; and in the case of clause (a) or (b),
undertaken under U.S. Federal, state or foreign law, including the
Bankruptcy Code.

          "Listed Receivables" has the meaning set forth in Section 1.2(a).

          "Listed Receivables Balance" means, with respect to a Purchased
Interest and the related Seller, the outstanding principal balance, as of
the date the related Purchase Notice is sent to the Purchaser, of the
related Listed Receivables.

          "Material Adverse Effect" means a material adverse effect upon
(i) the business, operations, properties, assets, business prospects or
condition (financial or otherwise) of Mattel and its Subsidiaries, taken as
a whole, or (ii) a material impairment of the ability of Mattel to perform
its obligations under this Agreement.

          "Mattel Credit Agreement" means the 1995 Credit Agreement (as
defined below), as amended or amended and restated from time to time.  The
"1995 Credit Agreement" means the Credit Agreement dated as of March 10,
1995, among Mattel, the Banks named therein, and Bank of America, as Agent.
In the event that any term of or section number in the 1995 Credit
Agreement that is incorporated by reference in this Agreement (including
pursuant to Section 4.5 of this Agreement or pursuant to paragraph (b) of
Exhibit VII of this Agreement) is changed by any amendment or amendment and
restatement of the 1995 Credit Agreement (e.g., an amendment and
restatement that renumbers Section 10.14 of the 1995 Credit Agreement as
Section 10.16 of the amended and restated agreement), the parties hereto
will cooperate in good faith to amend this Agreement in order to correct
the references herein to the applicable terms and section numbers of the
Mattel Credit Agreement incorporated by reference in this Agreement.

          "Obligor" means Wal-Mart Stores, Inc.

          "Purchase Date" has the meaning set forth in Section 1.2(a).

          "Purchase Notice" has the meaning set forth in Section 1.2(a).


                                   I-3


          "Purchased Interest" means, at any time, with respect to a
Seller, the undivided percentage ownership interest of the Purchaser
acquired pursuant to this Agreement from such Seller in such Seller's
Listed Receivables, Related Security with respect to such Receivables,
Collections with respect to such Receivables, and proceeds of, and amounts
received or receivable under any or all of, the foregoing.  Such undivided
percentage ownership interest shall be computed as

                                  PI + YR
                                  -------
                                    LRB

     where:

          PI   =    the Purchaser's Investment with respect to such Seller
                    at the related Purchase Date.

          YR   =    the Yield Reserve of such Purchased Interest at the
                    related Purchase Date; and

          LRB  =    the related Listed Receivables Balance as of the date
                    the related Purchase Notice is sent to the Purchaser.

Each Purchased Interest with respect to a Seller shall be computed in
accordance with Section 1.2(a) and shall remain constant until such time as
the related Purchaser's Investment and accrued Yield thereon shall have
been paid in full.  Upon payment of the items described in the preceding
sentence the related Purchased Interest shall be zero.

          "Purchaser" has the meaning set forth in the preamble to this
Agreement.

          "Purchaser Rate" means a rate per annum equal to the Eurodollar
Rate plus one-quarter of one percent (0.25%).  The Purchaser Rate for a
Yield Period shall be established on the applicable day contemplated by the
definition of LIBOR.

          "Purchaser's Account" means Account No. 12331-83980, reference
"Mattel Receivables Payment", ABA No. 121000358, maintained at the
Purchaser, or any other account designated in writing by the Purchaser to
the Servicer and the Sellers from time to time.

          "Purchaser's Investment" has the meaning set forth in Section
1.2(a).  The amount of each Purchaser's Investment shall be reduced by
payments received by the Purchaser and applied on account of such
Purchaser's Investment pursuant to this Agreement.

          "Purchaser's Investment Limit" means one hundred million dollars
($100,000,000).

          "Receivable" means any indebtedness and other obligations owed to
a Seller or any right of a Seller to payment from or on behalf of the
Obligor whether constituting an account, chattel paper, instrument or
general intangible, arising in connection with the sale or lease of goods
or the rendering of services by such Seller, and includes, without
limitation, the obligation to pay any finance charges, fees and other
charges with respect thereto.


                                   I-4


          "Related Security" means with respect to any Listed Receivable:
(i) all of the related Seller's interest in any goods (including returned
goods), and documentation of title evidencing the shipment or storage of
any goods (including returned goods), relating to any sale giving rise to
such Receivable; (ii) all other security interests or liens and property
subject thereto from time to time purporting to secure payment of such
Receivable, whether pursuant to the Contract related to such Receivable or
otherwise, together with all UCC financing statements or similar filings
signed by the Obligor relating thereto; and (iii) all guarantees,
indemnities, insurance and other agreements (including the related
Contract) or arrangements of whatever character from time to time
supporting or securing payment of such Receivable or otherwise relating to
such Receivable whether pursuant to the Contract related to such Receivable
or otherwise.

          "Seller Party" means each of the Sellers and Mattel (in its
capacity as the Servicer or the Guarantor).

          "Sellers" has the meaning set forth in the preamble to this
Agreement.  A reference to the "related" Seller means (i) with respect to a
Receivable, that such Receivable by its original terms was owed to such
Seller, and (ii) with respect to a Purchased Interest, that such Purchased
Interest pertains to an investment in such Receivables.

          "Servicer" has the meaning set forth in the preamble to this
Agreement.

          "Termination Event" has the meaning specified in Exhibit V.

          "Termination Event Day" means a day on which a Termination Event
exists.

          "Termination Rate" means a rate per annum equal to the Base Rate
plus two percent (2.0%).

          "Transaction Documents" means this Agreement and all
certificates, instruments, UCC financing statements, reports, notices,
letters, agreements and documents executed or delivered by any Seller Party
under or in connection with this Agreement (including notices and letter
agreements based on Exhibit VIII or Exhibit IX), thereby excluding, for
example, the Mattel Credit Agreement.

          "UCC" means the Uniform Commercial Code as from time to time in
effect in the applicable jurisdiction.

          "UCC Filing Date" means the first date on which any UCC financing
statement is filed pursuant to paragraph (c) of Exhibit VI.

          "Yield", for any Purchased Interest for each day in a related
Yield Period, means an amount determined as follows:

                              PR x PI x 1/360

     where:

          PR =   the Purchaser Rate for such Yield Period; and


                                   I-5


          PI =   the Purchaser's Investment with respect to such Purchased
                 Interest during such Yield Period;

provided that if one or more Termination Event Days shall occur during any
Yield Period, the Yield for such Purchased Interest for each such
Termination Event Day in such Yield Period shall be deemed to accrue in
accordance with the following formula:

                              TR x PI x 1/360

     where:

          TR =   the Termination Rate on such Termination Event Day; and

          PI =   the Purchaser's Investment with respect to such Purchased
                 Interest on such Termination Event Day.

     It is hereby agreed and understood no provision of this Agreement
shall require the payment or permit the collection of Yield in excess of
the maximum permitted by applicable law.

          "Yield Period" means each period from and including a Purchase
Date to but excluding the related Due Date.

     Other Terms.  All accounting terms not specifically defined herein
shall be construed in accordance with generally accepted accounting
principles.  All terms used in Division 9 of the UCC in the State of
California, and not specifically defined herein, are used herein as defined
in such Division 9.  Unless the context otherwise requires, "or" means
"and/or", and "including" (and with correlative meaning "include" and
"includes") means including without limiting the generality of any
description preceding such term.


                                   I-6


                                EXHIBIT II

                          CONDITIONS OF PURCHASES


          1.  Conditions Precedent to Initial Purchase.  The initial
purchase under this Agreement is subject to the conditions precedent that
the Purchaser shall have received on or before the related Purchase Date
the following, each in form and substance (including the date thereof)
satisfactory to the Purchaser:  (a) a counterpart of this Agreement duly
executed by the Seller Parties; (b) favorable opinions of (x) the General
Counsel or an Assistant General Counsel of Mattel, relating to the Seller
Parties and (y) Latham & Watkins, special counsel to the Seller Parties;
(c) a certificate of the Assistant Secretary of each Seller Party
certifying in each case (i) the names and signatures of its applicable
officers that shall execute and deliver the Transaction Documents (on which
certificate the Purchaser may conclusively rely until such time as the
Purchaser shall receive a revised certificate meeting the requirements of
this clause), (ii) that attached thereto is a true and correct copy of the
certificate or articles of incorporation (certified by the Secretary of
State of Delaware or California, as the case may be) and by-laws of such
Seller Party, in each case as in effect on the date of such certification,
(iii) that attached thereto are true and complete copies of excerpts of
resolutions adopted by the Board of Directors of such Seller Party,
approving the execution, delivery and performance of this Agreement and all
other Transaction Documents to which such Seller Party is a party; and (iv)
that attached thereto are good standing certificates (x) issued by the
Secretary of State of California with respect to Mattel Sales and (y)
issued by the Secretary of State of Delaware with respect to Fisher-Price
and Mattel; and (d) UCC-1 financing statements (x) signed by Mattel Sales
in form for filing with the Secretary of State of California and (y) signed
by Fisher-Price in form for filing with the Department of State of New
York, it being understood and agreed that such financing statements are to
be filed only in the circumstances contemplated by paragraph (c) of Exhibit
VI.

          2.  Conditions Precedent to All Purchases.  Each purchase
(including the initial purchase) hereunder shall be subject to the further
conditions precedent that:  (a) on the date of such purchase the following
statements shall be true (and acceptance of the proceeds of such purchase
shall be deemed a representation and warranty by the Sellers that such
statements are then true): (i) the representations and warranties contained
in Exhibit III are true and correct on and as of the date of such purchase
as though made on and as of such date (except to the extent any
representation and warranty is expressly made as of an earlier date); and
(ii) no event has occurred and is continuing, or would result from such
purchase, that constitutes a Termination Event or that would constitute a
Termination Event but for the requirement that notice be given or time
elapse or both; (b) after giving effect to the payment contemplated by
Section 1.2 on the date of such purchase, the aggregate outstanding
Purchaser's Investments shall not exceed the Purchaser's Investment Limit;
(c) the Purchaser shall have received a fee of three thousand dollars
($3,000) with respect to such purchase on or before the date of such
purchase; (d) the Purchaser shall have received a list of Eligible
Receivables from each Seller in accordance with the last paragraph of
Section 1.2(a); and (e) the related Due Date is on or prior to the Facility
Termination Date.


                                   II-1


                                EXHIBIT III

                      REPRESENTATIONS AND WARRANTIES


          Each Seller Party severally represents and warrants, as to itself
alone, as applicable, to the Purchaser as follows:

          (a)  Such Seller Party is a corporation duly incorporated,
validly existing and in good standing under the laws of the state of its
incorporation, and is duly qualified to do business, and is in good
standing, as a foreign corporation in every jurisdiction where the nature
of its business requires it to be so qualified, except in jurisdictions in
which the failure to be qualified or in good standing has or will have no
Material Adverse Effect.

          (b)  The execution, delivery and performance by such Seller Party
of this Agreement and the other Transaction Documents to which it is a
party, including such Seller Party's use of the proceeds of purchases, (i)
are within such Seller Party's corporate powers, (ii) have been duly
authorized by all necessary corporate action, (iii) do not contravene or
result in a default under or conflict with (1) such Seller Party's charter
or by-laws, (2) any law, rule or regulation applicable to such Seller
Party, the violation of which would result in a Material Adverse Effect,
(3) any Contractual Obligation of such Seller Party the violation of which
would have a Material Adverse Effect or (4) any order, writ, judgment,
award, injunction or decree binding on or affecting such Seller Party or
its property, the violation of which would result in a Material Adverse
Effect, and (iv) do not result in or require the creation of any material
Adverse Claim upon or with respect to any of its material properties.  This
Agreement and the other Transaction Documents to which it is a party have
been duly executed and delivered by such Seller Party.

          (c)  No authorization or approval or other action by, and no
notice to or filing with, any Governmental Person or other Person is
required for the due execution, delivery and performance by such Seller
Party of this Agreement or any other Transaction Document to which it is a
party, it being understood and agreed that the Purchaser has the right to
file UCC-1 financing statements pursuant to Exhibit VI.

          (d)  This Agreement and the other Transaction Documents to which
it is a party constitutes the legal, valid and binding obligation of such
Seller Party enforceable against such Seller Party in accordance with its
terms, except as enforcement may be limited by bankruptcy, insolvency,
reorganization, moratorium or similar laws or equitable principles relating
to or limiting creditors' rights generally.

          (e)  There is no pending or, to the knowledge of such Seller
Party, threatened action or proceeding affecting such Seller Party or any
of its Subsidiaries before any Governmental Person or arbitrator which, in
the reasonable opinion of such Seller Party, would result in a Material
Adverse Effect, or which affects or purports to affect the legality,
validity or enforceability of this Agreement or the other Transaction
Documents.

          (f)  With respect to each Seller, such Seller is the legal and
beneficial owner of its Listed Receivables (and all Related Security) free
and clear of any Adverse Claim; upon each purchase, the Purchaser shall
have a valid and enforceable first priority (and, on and after the UCC
Filing Date, perfected) undivided percentage ownership interest or security
interest in each such


                                  III-1


Listed Receivable and in the Related Security and Collections and other
proceeds with respect thereto, in each case free and clear of any Adverse
Claim.  No effective financing statement or other instrument similar in
effect covering any related Contract or any such Receivable or the Related
Security or Collections with respect thereto is on file in any recording
office other than any financing statement or similar instrument in favor
of the Purchaser.

          (g)  All exhibits, financial statements, documents, books,
records, other information or reports furnished or to be furnished at any
time by or on behalf of such Seller Party to the Purchaser in connection
with this Agreement are or will be accurate in all material respects as of
their respective dates or (except as otherwise disclosed to the Purchaser
at such time) as of the date so furnished, and no such item contains or
will contain any untrue statement of a material fact or omits or will omit
to state a material fact necessary in order to make the statements
contained therein, in the light of the circumstances under which they were
made, not misleading, except to the extent that any such statement or
omission that was untrue or misleading at the time made or that
subsequently became untrue or misleading has been superseded or corrected
by information provided to the Purchaser prior to the date of this
Agreement.

          (h)  With respect to each Seller, the principal place of business
and chief executive office (as such terms are used in the UCC) of such
Seller and the office where such Seller keeps its records concerning the
Listed Receivables are located at the address referred to in paragraph (b)
of Exhibit IV.

          (i)  Such Seller Party is not in violation of any order of any
court, arbitrator or Governmental Person, which violation would have a
Material Adverse Effect.

          (j)  With respect to each Seller, no proceeds of any purchase
from such Seller will be used for any purpose that violates any applicable
law, rule or regulation, including Regulations G or U of the Federal
Reserve Board.

          (k)  No event has occurred and is continuing, or would result
from a purchase in respect of the related Purchased Interest or from the
application of the proceeds therefrom, which constitutes a Termination
Event.

          (l)  With respect to each Seller, such Seller has accounted for
each sale of undivided percentage ownership interests in its Listed
Receivables in its books and financial statements as sales, consistent with
generally accepted accounting principles.

          (m)  With respect to each Seller Party, such Seller Party has
complied with all of the material terms, covenants and agreements contained
in this Agreement and the other Transaction Documents and applicable to it,
except, in any such case, where the consequences, direct or indirect, of
any such noncompliance, if any, would not result in a Material Adverse
Effect.

          (n)  With respect to each Seller, such Seller's complete
corporate name is set forth in the preamble to this Agreement, and such
Seller does not use and has not during the last five years used any other
corporate name, trade name, doing business name or fictitious name, except
as set forth on Schedule II and except for names first used after the date
of this Agreement and set forth in a notice delivered to the Purchaser
pursuant to paragraph (b) of Exhibit IV.


                                  III-2


                                EXHIBIT IV

                                 COVENANTS


     Until the latest of (i) the date on which no Purchaser's Investment of
or Yield in respect of any Purchased Interest shall be outstanding, (ii)
the date all other amounts owed by the Sellers or the Servicer under this
Agreement to the Purchaser and any other Indemnified Party shall be paid in
full and (iii) the Facility Termination Date:

          (a)  Compliance with Laws, Etc.  Each Seller Party shall comply
in all material respects with all applicable laws, rules, regulations and
orders, and preserve and maintain its corporate existence, rights,
franchises, qualifications, and privileges except to the extent that the
failure so to comply with such laws, rules and regulations or the failure
so to preserve and maintain such existence, rights, franchises,
qualifications, and privileges would not result in a Material Adverse
Effect.

          (b)  Offices, Records and Books of Account; Etc.  Each Seller (i)
shall keep its principal place of business and chief executive office (as
such terms are used in the UCC) and the office where it keeps its records
concerning the Listed Receivables at the address of such Seller set forth
under its name on Schedule I to this Agreement or, upon at least 15 days'
prior written notice of a proposed change to the Purchaser, at any other
locations (provided that, if the UCC Filing Date has occurred, then, prior
to making such a change, such Seller shall have taken all actions in any
applicable jurisdiction that may be requested by the Purchaser in
accordance with paragraph (d) of this Exhibit); and (ii) shall provide the
Purchaser with at least 15 days' written notice prior to making any change
in such Seller's name or making any other change in such Seller's identity
or corporate structure (including a merger) which could render any UCC
financing statement theretofore filed with respect to such Person by any
other Person (including, if applicable, any UCC financing statements filed
in connection with this Agreement) "seriously misleading" as such term is
used in the UCC (provided that, if the UCC Filing Date has occurred, then,
prior to making such a change, such Seller shall have taken all actions in
any applicable jurisdiction that may be requested by the Purchaser in
accordance with paragraph (d) of this Exhibit); each notice to the
Purchaser pursuant to this sentence shall set forth the applicable change
and the effective date thereof.  Each Seller also will maintain and
implement administrative and operating procedures (including an ability to
recreate records evidencing Listed Receivables and related Contracts in the
event of the destruction of the originals thereof), and keep and maintain
all documents, books, records, computer tapes and disks and other
information reasonably necessary or advisable for the collection of all
Listed Receivables (including records adequate to permit the daily
identification of each Receivable and all Collections of and adjustments to
each existing Listed Receivable).

          (c)  Performance and Compliance with Contracts and Credit and
Collection Policy.  Each Seller Party shall, at its expense, timely and
fully perform and comply in all material respects with all material
provisions, covenants and other promises required to be observed by it
under the Contracts related to the Receivables, and timely and fully comply
in all material respects with the Credit and Collection Policy with regard
to each such Listed Receivable and the related Contract.

          (d)  Ownership Interest, Etc.  Each Seller shall, at its expense,
take all action necessary or desirable to establish and maintain a valid,
enforceable and first priority (and, after the


                                   IV-1


UCC Filing Date, perfected) security interest in the items described in
Section 1.2(d), free and clear of any Adverse Claim, in favor of the
Purchaser, including taking such action to protect (and, on and after the
UCC Filing Date, to perfect) or more fully evidence the interest of the
Purchaser under this Agreement as the Purchaser may request.

          (e)  Sales, Liens, Etc.  Neither Seller shall sell, assign (by
operation of law or otherwise) or otherwise dispose of, or create or suffer
to exist any Adverse Claim upon or with respect to, any or all of its
right, title or interest in, to or under, any item described in Section
1.2(d) (including such Seller's undivided interest in any Listed
Receivable, Related Security, or Collections), or upon or with respect to
any account to which any Collections of any Listed Receivables are sent
(except the rights of the depository institution that maintains such
account), or assign any right to receive income in respect of any items
contemplated by this paragraph (e).

          (f)  Extension or Amendment of Receivables.  Except as expressly
provided in this Agreement, no Seller Party shall adjust the outstanding
principal balance of, or otherwise modify the terms of, any of the Listed
Receivables, or amend, modify or waive any term or condition of any related
Contract; provided that notwithstanding any other provision of this
Agreement, no Seller Party shall extend the maturity of any Listed
Receivable.

          (g)  Change in Business or Credit and Collection Policy.  No
Seller Party shall make any material change in the character of its
business, or in the Credit and Collection Policy, that would result in a
Material Adverse Effect.  Neither Seller shall make any other change in the
Credit and Collection Policy without the prior written consent of the
Purchaser.

          (h)  Audits.  Each Seller Party shall, from time to time during
regular business hours (and with reasonable advance notice) as requested by
the Purchaser, permit the Purchaser, or its agents or representatives, (x)
to examine and make copies of and abstracts from all books, records and
documents (including computer tapes and disks) in the possession or under
the control of such Seller relating to Listed Receivables and the Related
Security, including the related Contracts, and (y) to visit the offices and
properties of such Seller Party for the purpose of examining such materials
described in clause (x) above, and to discuss matters relating to Listed
Receivables and the Related Security or such Seller Party's performance
hereunder or under the Contracts with any of the officers, employees,
agents or contractors of such Seller Party having knowledge of such
matters.  Without limiting the foregoing, such examinations, copies,
abstracts, visits and discussions may cover, among other things, maturity
dates, agings, past dues, charge-offs, and offsets with respect to the
Listed Receivables.

          (i)  Status of Listed Receivables.  In the event that any third
party and any Seller Party enter into negotiations or discussions regarding
the provision of financing (whether in the form of a loan, purchase or
otherwise) with respect to any Receivable that is a Listed Receivable, such
Seller Party shall inform such third party that the applicable Seller has
sold an undivided percentage ownership interest in such Listed Receivable
to the Purchaser.

          (j)  Reporting Requirements.


                                   IV-2


                 (x)  If a Purchaser's Investment with respect to an
          undivided interest purchased by the Purchaser on a Purchase Date
          remains outstanding on the related Due Date after giving effect
          to Section 1.3, then the related Seller or the Servicer shall
          provide to the Purchaser on a weekly basis a report, in form and
          substance satisfactory to the Purchaser, with respect to the
          related Listed Receivables (including with respect to collection
          efforts pertaining thereto).

                 (y)  Each Seller Party shall provide to the Purchaser as
          soon as possible and in any event within five Business Days after
          the occurrence of each Termination Event or event which, with the
          giving of notice or lapse of time, or both, would constitute a
          Termination Event, a statement of the chief financial officer of
          such Seller Party setting forth details of such Termination Event
          or event and the action that such Seller Party has taken and
          proposes to take with respect thereto.

                 (z)  Each Seller Party shall provide to the Purchaser such
          other information respecting its Listed Receivables or the
          condition or operations, financial or otherwise, of such Seller
          or any of its Affiliates as the Purchaser may from time to time
          reasonably request.


                                   IV-3


                                 EXHIBIT V

                            TERMINATION EVENTS


     Each of the following shall be a "Termination Event":

          (a) Any Seller Party shall fail (i) to make when due any payment
or deposit to be made by it under this Agreement with respect to the
related Purchased Interest (including, in the case of the Servicer, failing
to deliver to the Purchaser on any Due Date an amount equal to the
Purchaser's Investments plus accrued Yield thereon) or (ii) to perform or
observe in any material respect, within 15 days after written notice
thereof, any other material term, covenant or agreement contained in any
Transaction Document on its part to be performed or observed  or

          (b)  Any representation or warranty made or deemed made by any
Seller Party (or any of its officers) under or in connection with any
Transaction Document or any material information or report delivered by any
Seller Party pursuant to any Transaction Document shall prove to have been
incorrect or untrue in any material respect when made or deemed made or
delivered; or

          (c)  Any Event of Default shall have occurred; or

          (d)  The Purchaser shall fail to have a valid and enforceable
first priority (and, on and after the UCC Filing Date, perfected) undivided
percentage ownership interest or security interest in each Receivable and
the Related Security and Collections and other proceeds with respect
thereto, free and clear of any Adverse Claim; or

          (e)  There shall have occurred any event not otherwise covered by
this Exhibit which has or will have a Material Adverse Effect.


                                   V-1


                                EXHIBIT VI

                       ADMINISTRATION AND COLLECTION


          (a)  Appointment of Servicer.  Mattel is hereby designated as,
and hereby agrees to perform the duties and obligations of, the Servicer
pursuant to the terms hereof; provided that, with respect to any group of
Listed Receivables, Mattel (solely in its capacity as Servicer) may, at any
time, upon prior written notice to the Purchaser, delegate any or all of
its duties and obligations as Servicer under this Agreement to an Affiliate
of Mattel; provided, however, that notwithstanding any such delegation,
Mattel shall remain liable for the performance of the duties and
obligations of the Servicer in accordance with the terms of this Agreement
without diminution of such liability by virtue of such delegation and to
the same extent and under the same terms and conditions as if Mattel alone
were performing such duties and obligations.  Subject to the foregoing,
Mattel hereby delegates to Fisher-Price all of Mattel's duties and
obligations under paragraph (b) below with respect to the Listed
Receivables of Fisher-Price.  Mattel acknowledges that the Purchaser has
relied on the agreement of Mattel to act as the Servicer hereunder in
making its decision to execute and deliver this Agreement.  Accordingly,
Mattel agrees that it will not voluntarily resign as the Servicer.

          (b)  Duties of Servicer.  The Servicer shall take or cause to be
taken all such action as may be necessary or advisable to collect each
Listed Receivable from time to time, all in accordance with this Agreement
and all applicable laws, rules and regulations, with reasonable care and
diligence, and in accordance with the Credit and Collection Policy;
provided, however, that the Servicer shall not extend the maturity of any
Listed Receivable.  Each Seller shall deliver to the Servicer and the
Servicer shall hold for the benefit of such Seller and the Purchaser in
accordance with their respective interests, all records and documents
(including computer tapes or disks) with respect to such Seller's Listed
Receivables.  Notwithstanding anything to the contrary contained herein,
the Purchaser may direct the Servicer to commence or settle any legal
action to enforce collection of any Listed Receivable or to foreclose upon
or repossess any Related Security; provided, however, that no such
direction may be given unless (x) a Termination Event has occurred and is
continuing and (y) the Purchaser believes in good faith that failure to
commence, settle, or effect such legal action, foreclosure or repossession
could materially and adversely affect a material portion of the Listed
Receivables.

          (c)  Enforcement Rights.  Notwithstanding any other provision of
this Agreement, during the continuation of a Termination Event:

          (i)   at any time and from time to time the Purchaser may direct
     the Obligor that payment of all amounts payable under any Listed
     Receivable be made directly to the Purchaser or its designee;

          (ii)  at any time and from time to time the Purchaser may
     instruct each Seller to give notice of the Purchaser's Interest in
     such Seller's Listed Receivables to the Obligor, which notice shall
     direct that payments be made directly to the Purchaser or its
     designee, and upon such instruction from the Purchaser such Seller
     shall give such notice at the expense of such Seller;

          (iii) at any time and from time to time the Purchaser may request
     each Seller Party to, and upon such request such Seller Party shall,
     assemble all of the records necessary or


                                   VI-1


     desirable to collect such the Listed Receivables and the Related
     Security, and transfer or license the use of, to the Purchaser, all
     software necessary or desirable to collect such Listed Receivables and
     the Related Security, and make the same available to the Purchaser or
     its designee at a place selected by the Purchaser;

          (iv)  at any time and from time to time the Purchaser may request
     each Seller Party to, and upon such request such Seller Party shall as
     soon as is practicable and in any event within five Business Days of
     such request, segregate all cash, checks and other instruments
     received by it from time to time constituting Collections with respect
     to the Listed Receivables in a manner acceptable to the Purchaser and,
     promptly upon receipt, remit all such cash, checks and instruments,
     duly endorsed or with duly executed instruments of transfer, to the
     Purchaser or its designee;

          (v)   at any time and from time to time the Purchaser may request
     the Sellers to, and upon such request the Sellers shall, sign and
     deliver to the Purchaser UCC financing statements with respect to the
     items described in Section 1.2(d), in form and substance satisfactory
     to the Purchaser, and the Purchaser shall have the right to file such
     financing statements (and the UCC financing statements delivered
     pursuant to Exhibit II) in such jurisdictions as it deems to be
     necessary or appropriate to protect its interest in such items; and

          (vi)  each Seller Party hereby authorizes the Purchaser, and
     irrevocably appoints the Purchaser as its attorney-in-fact with full
     power of substitution and with full authority in the place and stead
     of such Seller Party, which appointment is coupled with an interest,
     to take any and all steps in the name of such Seller Party and on
     behalf of such Seller Party necessary or desirable, in the
     determination of the Purchaser, to collect any and all amounts or
     portions thereof due under any and all of the Listed Receivables or
     Related Security, including endorsing the name of such Seller Party on
     checks and other instruments representing Collections and enforcing
     such Listed Receivables, Related Security and the related Contracts.
     Notwithstanding anything to the contrary contained in this paragraph,
     none of the powers conferred upon such attorney-in-fact pursuant to
     the immediately preceding sentence shall subject such attorney-in-fact
     to any liability if any action taken by it shall prove to be
     inadequate or invalid, nor shall they confer any obligations upon such
     attorney-in-fact in any manner whatsoever.

          (d)  Responsibilities of the Sellers.  Anything herein to the
contrary notwithstanding, each Seller shall (x) perform all of its
obligations under the Contracts related to its Listed Receivables to the
same extent as if interests in such Listed Receivables had not been
transferred hereunder and the exercise by the Purchaser of its rights
hereunder shall not relieve such Seller from such obligations, and (y) pay
when due any taxes, including any sales taxes payable in connection with
the Listed Receivables and their creation and satisfaction.  The Purchaser
shall not have any obligation or liability with respect to any Listed
Receivable, any Related Security or any related Contract, nor shall the
Purchaser be obligated to perform any of the obligations of a Seller under
any of the foregoing.


                                   VI-2


                                EXHIBIT VII

                              INDEMNIFICATION


          (a)  Indemnification.  Without limiting any other rights that the
Indemnified Parties may have hereunder or under applicable law, each Seller
hereby severally agrees (x) to indemnify each Indemnified Party from and
against any and all Indemnified Amounts awarded against or incurred by such
Indemnified Party arising out of or resulting from this Agreement or the
use of proceeds of purchases or the ownership of the Purchased Interest
relating to such Seller, or any interest therein, or in respect of any
Receivable of such Seller or any related Contract, and (y) to pay within 15
days of demand to each Indemnified Party any and all amounts necessary to
indemnify such Indemnified Party from and against such Indemnified Amounts,
including Indemnified Amounts relating to or resulting from any of the
following:  (i) the failure of any information provided to the Purchaser
with respect to Listed Receivables, Collections, Related Security or this
Agreement to be true and correct; (ii) the failure of any representation or
warranty or statement made or deemed made by such Seller or the Servicer
under or in connection with this Agreement to have been true and correct in
all respects when made (it being understood and agreed that for purposes of
this Exhibit VII, in determining whether any such representation or
warranty or statement was true and correct in all respects when made, any
qualification in Exhibit III as to materiality or to a Material Adverse
Effect or to limitations on enforcement shall be disregarded); (iii) the
failure by such Seller or the Servicer to comply with any applicable law,
rule or regulation with respect to any Listed Receivable of such Seller or
the related Contract, or the failure of any Listed Receivable of such
Seller or the related Contract to conform to any such applicable law, rule
or regulation; (iv) the failure to vest in the Purchaser a valid and
enforceable first priority perfected (A) undivided percentage ownership
interest, to the extent of the related Purchased Interest, in the Listed
Receivables of such Seller and the Related Security and Collections with
respect thereto and (B) security interest in the items described in Section
1.2(d), in each case free and clear of any Adverse Claim; (v) any dispute,
claim, counterclaim, offset or defense (other than discharge in an
Insolvency Proceeding of the Obligor) of the Obligor to the payment of any
Listed Receivable of such Seller (including a defense based on such Listed
Receivable or the related Contract not being a legal, valid and binding
obligation of such Obligor enforceable against it in accordance with its
terms), any Dilution or other adjustment with respect to a Listed
Receivable of such Seller (whether or not contemplated by Exhibit VI),
excluding, however, adjustments required as a matter of law because the
Obligor is a party to an Insolvency Proceeding, or any claim resulting from
the sale of the goods or services related to such Listed Receivable or the
furnishing or failure to furnish such goods or services or relating to
collection activities with respect to such Listed Receivable; (vi) any
failure of such Seller or the Servicer to perform its duties or obligations
in accordance with the provisions of this Agreement, or to perform its
duties or obligations under any Contract (it being understood and agreed
that for purposes of this Exhibit VII, in determining whether a Seller or
the Servicer has performed its duties or obligations in accordance with the
provisions of this Agreement or has performed its duties or obligations
under any Contract, any qualification in Exhibit IV or Exhibit VI as to
materiality or to a Material Adverse Effect or to the rights of any
depository institution that maintains any account to which any Collections
of Listed Receivables are sent shall be disregarded); (vii) any breach of
warranty, products liability or other claim, investigation, litigation or
proceeding arising out of or in connection with goods or services which are
the subject of any Contract relating to such Seller's Listed Receivables;
(viii) the commingling of Collections of such Seller's Listed Receivables
at any time with other funds; (ix)  any investigation, litigation or
proceeding related to this Agreement or the use of proceeds of purchases or
the ownership of the related Purchased Interest or in respect of any Listed


                                  VII-1


Receivable of such Seller or any Related Security or Contract in respect
thereof; (x) the occurrence of any Termination Event and the resulting
increase in Yield with respect to the Purchased Interest relating to such
Seller; (xi) the failure of any Purchased Interest relating to that Seller
to be less than or equal to one hundred percent (100%); (xii) the failure
of any of such Seller's Listed Receivables to be Eligible Receivables;
(xiii) the failure of such Seller or the Servicer to comply with the terms
of the Credit and Collection Policy; (xiv) the failure of any Contract
relating to such Seller's Listed Receivables to have terms that are
consistent with customary terms for such Seller's industry and type of
Receivable; (xv) the failure of such Seller to complete the sale and
delivery of the goods (or the performance of the services, if any) which
are the subject of any of such Seller's Listed Receivables; (xvi) the
existence of any contingent performance requirements of such Seller in
respect of any of its Listed Receivables; or (xvii) any action or inaction
by such Seller or the Servicer which impairs the interest of the Purchaser
in such Seller's Listed Receivables.  Without limiting the foregoing, the
parties hereto agree that if (A) the Purchaser is paid less than the
Purchaser's Investments plus accrued Yield thereon on a Due Date pursuant
to Section 1.3 (the difference between (x) the amount so paid on such Due
Date and (y) such Purchaser's Investments plus such Yield being referred to
as the "deficiency amount"), and (B) the deficiency amount did not result
from the Obligor being a party to an Insolvency Proceeding, then for each
day following such Due Date until the Purchaser shall have received an
amount equal to the deficiency amount, the Indemnified Amounts shall
include an amount equal to the amount of interest (determined by the
Purchaser) that the Purchaser would have earned on such day on the
deficiency amount had such amount been paid to the Purchaser on such Due
Date; provided, however, that this sentence shall not limit the applicable
Seller's obligation to pay the deficiency amount to the Purchaser to the
extent that the deficiency amount otherwise would be so payable pursuant to
this Exhibit.  Notwithstanding the first sentence of this paragraph, no
Seller shall be obligated to indemnify any Indemnified Party for (x)
Receivables which are uncollectible because the Obligor is a party to an
Insolvency Proceeding, it being understood and agreed that this clause (x)
shall not limit any Seller's obligations under this Exhibit arising out of
or relating to any other event, occurrence or circumstance which would give
rise to an obligation of such Seller pursuant to this Exhibit (to the
extent that such event, occurrence or circumstance adversely affects
repayment of the Purchaser's Investments plus accrued Yield thereon during
or in connection with such Insolvency Proceeding), (y) any overall net
income taxes or franchise taxes imposed on such Indemnified Party by the
jurisdiction under the laws of which such Indemnified Party is organized or
any political subdivision thereof or (z) Indemnified Amounts resulting from
the gross negligence or willful misconduct on the part of the Indemnified
Party proposed to be indemnified.  Notwithstanding any other provision of
this Agreement, in the event that the Obligor becomes a party to any
Insolvency Proceeding:  (i) each Seller Party shall promptly (and in any
event not later than thirty days) after receipt provide to the Purchaser a
copy of any document, pleading, report, notice, information or other
writing provided to such Seller Party, during or in connection with such
Insolvency Proceeding, by or on behalf of the Obligor, any committee,
court, other Governmental Person, trustee, receiver, liquidator, custodian
or similar official in such Insolvency Proceeding, relating to the forms,
procedures, bar date or other timing issues with respect to the filing of a
Proof of Claim in such Insolvency Proceeding, provided, however, that this
clause (i) shall not become effective until the Purchaser shall have sent a
notice to the Servicer to the effect that the Purchaser desires that the
Seller Parties comply with this clause (i); (ii) the Servicer, as agent for
each Seller, shall file Proofs of Claim, at the request and direction of
the Purchaser, with respect to the Listed Receivables with such court,
other Governmental Person, trustee, receiver, liquidator, custodian or
similar official, which Proofs of Claim shall be in form and substance
reasonably satisfactory to the Purchaser, it being understood and agreed
that the Purchaser shall reimburse the Servicer for its reasonable expenses
in making such filing to the extent that such expenses relate to the Listed


                                  VII-2


Receivables; and (iii) the Purchaser, as agent for each Seller, shall have
the right but not the obligation to file Proofs of Claim with respect to
the Listed Receivables with such court, other Governmental Person, trustee,
receiver, liquidator or similar official, it being understood and agreed
that the Purchaser shall not file such a Proof of Claim until the earlier
to occur of (x) the sixtieth day following the date on which the Purchaser
has sent a written request to the Sellers requesting such Sellers to file
such a Proof of Claim and (y) the thirtieth day prior to the bar date or
equivalent last day on which such a Proof of Claim may be filed in such
Insolvency Proceeding.  As used herein, "Proof of Claim" shall refer
individually, and "Proofs of Claim" shall refer collectively, to proofs of
claim under the Bankruptcy Code or any analogous or similar item or items
which may or shall be filed by or on behalf of a creditor of any party to
an Insolvency Proceeding.

     Without limiting the foregoing, if and to the extent the Purchaser
shall be required for any reason to pay over to any Seller, the Servicer or
an Obligor (or any trustee, receiver, custodian or similar official in any
Insolvency Proceeding) any amount received by the Purchaser hereunder, such
amount shall be deemed not to have been so received but rather to have been
retained by the Sellers and, accordingly, the Purchaser shall have a claim
against the applicable Seller for such amount, payable on demand.

          (b)  Capital Adequacy, Etc.  Sections 3.1(a)-(e), 3.2, 3.3(a) and
(b), 3.4, 3.5 (excluding the first sentence thereof) and 3.6 of the Mattel
Credit Agreement are hereby incorporated by reference as if set forth in
full herein, except that for purposes of such incorporation by reference:
(i) all references to "the Company" shall be deemed to be references to
each Seller, individually; (ii) all references to "Bank", "Agent" or
"Reference Banks" shall be deemed to be references to the Purchaser; (iii)
all references to "Lending Office" shall be deemed to be a reference to the
office of the Purchaser identified on the signature page to this Agreement;
(iv) all references to "this Agreement" or "Loan Documents" shall be deemed
to be references to this Agreement or any other Transaction Documents; (v)
all references to "Loans" shall be deemed to be references to the
Purchaser's Investments; (vi) all references to "Eurodollar Rate Loans"
shall be deemed to be references to Purchaser's Investments with respect to
which Yield would then be calculated based on the Eurodollar Rate; (vii)
all references to "Base Rate Loans" shall be deemed to be references to
Purchaser's Investments with respect to which Yield would then be
calculated based on the Termination Rate; (viii) all references to "CD
Rate" or "CD Rate Loans" shall be deemed to have been deleted; (ix) all
references to "interest" shall be deemed to be references to Yield; and (x)
the following words in Section 3.3(b) of the Mattel Credit Agreement,
"pursuant to Section 2.4, either on the last day of the Interest Period
thereof if the Bank may lawfully continue to maintain such Eurodollar Rate
Loans to such day, or promptly, if the Bank may not lawfully continue to
maintain such Eurodollar Rate Loans", shall be deemed to be replaced by the
word "promptly".


                                  VII-3


                               EXHIBIT VIII

                         [FORM OF] PURCHASE NOTICE

                                  [Date]


VIA FACSIMILE (510-675-7531 or 510-675-7532)
- --------------------------------------------
Bank of America National Trust
  and Savings Association
1850 Gateway Boulevard
Global Payments Operations
#5693
Concord, California  94520

Attention:  Cheryl Davidson

Ladies and Gentlemen:

     This Purchase Notice is being delivered to you pursuant to Section 1.2
of the Receivables Purchase Agreement dated as of September 13, 1996 (as
amended, amended and restated or otherwise modified from time to time in
accordance with its terms, the "Receivables Purchase Agreement") among
Mattel Sales Corp., Fisher-Price, Inc., Mattel, Inc., and Bank of America
National Trust and Savings Association.  Capitalized terms used herein
without definition shall have the meanings assigned thereto in the
Receivables Purchase Agreement.

     The Servicer hereby notifies the Purchaser that each Seller proposes
to sell to the Purchaser on [insert date] (the "Purchase Date") an
undivided percentage ownership interest in such Seller's Eligible
Receivables and other items contemplated by Section 1.2(c) of the
Receivables Purchase Agreement.  As of the date of this Purchase Notice,
the aggregate outstanding principal balances of the Eligible Receivables of
Mattel Sales with respect to which Mattel Sales proposes to sell an
undivided percentage ownership interest to the Purchaser is $             ,
                                                             -------------
and the aggregate outstanding principal balances of the Eligible
Receivables of Fisher-Price with respect to which Fisher-Price proposes to
sell an undivided percentage ownership interest to the Purchaser is
$             .
 -------------


                                 Very truly yours,

                                 MATTEL, INC., as the Servicer


                                 By:
                                    ------------------------------
                                 Name:
                                      ----------------------------
                                 Title:
                                       ---------------------------


                                  VIII-1


                                EXHIBIT IX

           [FORM OF] REQUEST TO EXTEND FACILITY TERMINATION DATE

                                  [Date]


Bank of America National Trust
and Savings Association
Credit Products #5618
555 S. Flower Street
Los Angeles, California  90071
Attention:  Robert W. Troutman

Ladies and Gentlemen:

     This letter is being delivered to you pursuant to Section 1.5 of the
Receivables Purchase Agreement dated as of September 13, 1996 (as amended,
amended and restated or otherwise modified from time to time in accordance
with its terms, the "Receivables Purchase Agreement") among Mattel Sales
Corp., Fisher-Price, Inc., Mattel, Inc., and Bank of America National Trust
and Savings Association.  Capitalized terms used herein without definition
shall have the meanings assigned thereto in the Receivables Purchase
Agreement.

     The current Facility Termination Date is [insert date].  The
undersigned hereby request that the Facility Termination Date be extended
to (and amended to be) [insert date], which is 364 days after the current
Facility Termination Date.  If you agree to such extension (and amendment),
please sign a copy of this letter where indicated below and return such
copy to the Servicer.


                                 Very truly yours,

                                 MATTEL SALES CORP., as a Seller

                                 By:
                                    ------------------------------
                                 Name:
                                      ----------------------------
                                 Title:
                                       ---------------------------


                                 FISHER-PRICE, INC., as a Seller

                                 By:
                                    ------------------------------
                                 Name:
                                      ----------------------------
                                 Title:
                                       ---------------------------


                                 MATTEL, INC., as the Servicer and as the
                                 Guarantor

                                 By:
                                    ------------------------------
                                 Name:
                                      ----------------------------
                                 Title:
                                       ---------------------------


                                   IX-1


Agreed and Acknowledged:

BANK OF AMERICA NATIONAL
TRUST AND SAVINGS ASSOCIATION,
as the Purchaser

By:
   ------------------------------
Name:
     ----------------------------
Title:
      ---------------------------


                                   IX-2


                                SCHEDULE I

                           ADDRESSES FOR NOTICES
                           ---------------------


Bank of America National Trust
and Savings Association
Credit Products #5618
555 S. Flower Street
Los Angeles, California  90071
Attention:   Robert W. Troutman
Telephone:   (213) 228-3866
Facsimile:   (213) 623-7923

Mattel, Inc.
333 Continental Blvd.
El Segundo, California  90245
Attention:   William Stavro
Telephone:   (310) 252-3202
Facsimile:   (310) 252-3861 or
             (310) 252-2179

Mattel Sales Corp.
333 Continental Blvd.
El Segundo, California  90245
Attention:   William Stavro
Telephone:   (310) 252-3202
Facsimile:   (310) 252-3861 or
             (310) 252-2179

Fisher-Price, Inc.
636 Girard Avenue
East Aurora, New York  14052
Attention:   Mary Casey
Telephone:   (716) 687-3000
Facsimile:   (716) 687-3660

with a copy to:

William Stavro
Mattel, Inc.
333 Continental Blvd.
El Segundo, California  90245
Telephone:   (310) 252-3202
Facsimile:   (310) 252-3861 or
             (310) 252-2179





                                SCHEDULE II

                                TRADE NAMES
                                -----------


Mattel Sales Corp.
- ------------------
Mattel Sales
Mattel


Fisher-Price, Inc.
- ------------------
Fisher-Price
FPI, Inc.

<PAGE>


                                                                EXHIBIT 10.2


                           AMENDED AND RESTATED

                       MATTEL 1996 STOCK OPTION PLAN


1.   Purpose.   The purpose of the Amended and Restated Mattel, Inc. 1996
Stock Option Plan ("Plan") is to promote the interests of Mattel, Inc.
("Company") and its stockholders by enabling the Company to offer an
opportunity to acquire an equity interest in the Company so as to better
attract, retain, and reward employees, directors, and other persons
providing services to the Company and, accordingly, to strengthen the
mutuality of interests between those persons and the Company's stockholders
by providing those persons with a proprietary interest in pursuing the
Company's long-term growth and financial success.

2.   Definitions.   For purposes of this Plan, the following terms shall
have the meanings set forth below.

  (a) "Board" means the Board of Directors of Mattel, Inc.

  (b) "Code" means the Internal Revenue Code of 1986, as amended.
Reference to any specific section of the Code shall be deemed to be a
reference to any successor provision.

  (c) "Committee" means the Compensation/Options Committee of the Board,
or such other committee of the Board that is designated by the Board to
administer the Plan.  In the event that one or more members of the
Committee do not comply with the eligibility requirements of Rule 16b-3 or
Code Section 162(m), then the entire Board may serve as the Committee for
purposes of this Plan.

  (d) "Common Stock" means the common stock of Mattel, Inc., $1.00 par
value per share, or any security issued in substitution, exchange, or in
lieu thereof.

  (e) "Company" means Mattel, Inc., a Delaware corporation, or any
successor corporation. Except where the context indicates otherwise, the
term "Company" shall include its Parent and Subsidiaries.

  (f) "Disabled" means that there is a determination to that effect
under the group long-term disability plan of the Company and the
Participant is also approved for permanent disability benefits by the
Social Security Administration. However, in no event will a Participant be
considered to be disabled for purposes of this Plan if the Participant's
incapacity is a result of intentionally self-inflicted injuries (while sane
or insane), alcohol or drug abuse, or a criminal act for which the
Participant is convicted or to which the Participant pleads guilty or nolo
contendere.

  (g) "Exchange Act" means the Securities Exchange Act of 1934, as
amended and in effect from time to time, or any successor statute.


                                   1


  (h) "Fair Market Value" shall mean, unless a different method or value
is determined by the Committee, the closing price of the Common Stock as
reported on the New York Stock Exchange Composite Tape for that day, or, if
the New York Stock Exchange is closed on that day, the next preceding day
on which the New York Stock Exchange was open. In the case of an Incentive
Stock Option, "Fair Market Value" shall be determined without reference
to any restriction other than one that, by its terms, will never lapse.

  (i) "Grant" means an award of an Option or Restricted Stock.

  (j) "Incentive Stock Option" means an option to purchase Common Stock
that is intended to be and is specifically designated as an incentive stock
option under Section 422 of the Code.

  (k) "Insider" means a person or entity that is subject to the
provisions of Section 16 of the Exchange Act.

  (l) "Non-Qualified Stock Option" means an option to purchase Common
Stock that is intended not to be and is specifically designated as not
being an Incentive Stock Option.

  (m) "Option" means an Incentive Stock Option or a Non-Qualified Stock
Option.

  (n) "Outside Director" means a director who is not also an employee of
the Company. In the case of an individual who was formerly an employee of
the Company, the individual will not be considered to be an Outside
Director for purposes of Section 14 below until the first anniversary of
his Severance. Such an individual shall be eligible to receive Grants
pursuant to Section 14 below on the first day on which the individual is
again elected to the Board of Directors after such anniversary.

  (o) "Parent" shall mean any corporation (other than the Company) in an
unbroken chain of corporations ending with the Company if each of the
corporations (other than the Company) owns stock possessing fifty percent
(50%) or more of the total combined voting power of all classes of stock in
one of the other corporations in the chain, as determined in accordance
with the rules of Code Section 424(e).

  (p) "Participant" means a person who has received a Grant.

  (q) "Plan" means this Amended and Restated Mattel, Inc. 1996 Stock
Option Plan, as it may be amended from time to time.

  (r) "Restricted Stock" means shares of Common Stock issued pursuant
Section 11 below that are subject to restrictions on ownership.

  (s) "Rule 16b-3" means Rule 16b-3 promulgated by the Securities and
Exchange Commission under the Exchange Act and as amended from time to
time.

                                   2


  (t) "Severance" means, with respect to a Participant, the termination
of his or her provision of services to the Company as an employee,
director, or independent contractor, whether by reason of death,
disability, resignation, dismissal, or any other reason. For purposes of
determining the exercisability of an Incentive Stock Option, a Participant
who is on a leave of absence that exceeds ninety (90) days will be
considered to have incurred a Severance on the ninety-first (91st) day of
the leave of absence, unless his or her rights to reemployment are
guaranteed by statute or contract. However, a Participant will not be
considered to have incurred a Severance because of a transfer of employment
between the Company and a Subsidiary or a Parent (or vice versa).

  (u) "Stock Appreciation Right" means a right granted pursuant to
Section 12 below to receive a payment in cash, shares of Common Stock or
any combination thereof with respect to a specified number of shares of
Common Stock equal to the excess of the Fair Market Value of the Common
Stock on the date the right is exercised over the Fair Market Value of the
Common Stock on the date the right was granted.

  (v) "Subsidiary" shall mean any corporation (other than the Company)
in an unbroken chain of corporations beginning with the Company if each of
the corporations (other than the last corporation in the unbroken chain)
owns stock possessing fifty percent (50%) or more of the total combined
voting power of all classes of stock in one of the other corporations in
the chain, as determined in accordance with the rules of Code Section
424(f).

  (w) For purposes of the rules relating to Incentive Stock Options, "Ten
Percent Stockholder" means any person who owns (after taking into account
the constructive ownership rules of Section 424(d) of the Code) more than
ten percent (10%) of the capital stock of the Company or of any of its
Parents or Subsidiaries.

3.   Administration.

  (a) Except as set forth in Section 15(b) below, this Plan shall be
administered by the Committee. The Board may remove members from, or add
members to, the Committee at any time. The Committee shall be composed of
individuals selected in a manner that complies with Rule 16b-3 and with
Code Section 162(m).

  (b) The Committee may conduct its meetings in person or by telephone.
One-third (1/3rd) of the members of the Committee shall constitute a
quorum, and any action shall constitute the action of the Committee if it
is authorized by a majority of the members present at any meeting or by all
of the members in writing without a meeting.

  (c) The Committee is authorized to interpret this Plan and to adopt
rules and procedures relating to the administration of this Plan. All
actions of the Committee in connection with the interpretation and
administration of this Plan shall be binding upon all parties.


                                   3


  (d) Subject to the limitations of Sections 16 and 22 below, the
Committee is expressly authorized to make such modifications to this Plan
as well as to the Options, Restricted Stock, and Stock Appreciation Rights
granted hereunder as are necessary to effectuate the intent of this Plan as
a result of any changes in the tax, accounting, or securities laws
treatment of Participants and the Plan.

  (e) The Committee may delegate its responsibilities to others under such
conditions and limitations as it may prescribe, except that the Committee
may not delegate its authority with regard to the granting of Options to
Insiders, except to the extent permitted by Rule 16b-3.

4.   Duration of Plan.

  (a) This Plan shall be effective as of January 1, 1996, and was approved
by the Company's stockholders on May 8, 1996.

  If either of the items set forth below are changed, the approval of the
stockholders must again be obtained to preserve the ability of Incentive
Stock Options to qualify for favorable tax treatment:

     (i) The class of employees entitled to receive Incentive Stock
Options; and

     (ii) The aggregate number of shares of Common Stock that may be
issued under the Plan, except as adjusted pursuant to Section 18 below.

  (b) Unless terminated earlier pursuant to Section 19, this Plan shall
terminate on December 31, 2005, except with respect to Options, Restricted
Stock, and Stock Appreciation Rights then outstanding.

5.   Number of Shares.

  (a) The maximum number of shares of Common Stock for which Grants may be
awarded under the Plan in a calendar year during any part of which the Plan
is effective shall be one and a half percent (1.5%) of the total
outstanding shares of the capital stock of the Company as of the first day
of that calendar year. Any unused portion of the percentage limit for any
calendar year shall be carried forward and be made available for Grants in
succeeding calendar years. However, in no event shall more than fifty
million (50,000,000) shares of Common Stock be cumulatively available for
Grants under the Plan. The maximum number of shares that may be issued to a
single Participant in a single calendar year is one million (1,000,000).

  (b) In the event that a Participant pays part or all of the exercise
price of an Option or the purchase price of Restricted Stock in the form of
Common Stock, only the net additional shares issued (i.e., the number of
shares issued in excess of the number of shares surrendered) will be taken
into account for purposes of the limitations of Paragraph (a) above.


                                   4


  (c) Upon the forfeiture of shares of Restricted Stock, the forfeited
shares of Common Stock shall again become available for use under the Plan.
Upon the expiration or termination of an outstanding Option which shall not
have been exercised in full, the shares of Common Stock remaining unissued
under the Option shall again become available for use under the Plan.

6.   Eligibility.

  (a) Persons eligible to receive Grants under this Plan shall consist of
key employees, directors, and other persons providing services to the
Company. However, Incentive Stock Options may only be granted to employees.

  (b) In the event that the Company acquires another entity by merger or
otherwise, the Committee may authorize the issuance of Options
(''Substitute Options'') to the individuals performing services for the
acquired entity in substitution of stock options previously granted to
those individuals in connection with their performance of services for the
acquired entity upon such terms and conditions as the Committee shall
determine, taking into account the limitations of Code Section 424(a) in
the case of a Substitute Option that is intended to be an Incentive Stock
Option.

7.   Form of Options.   Options shall be granted under this Plan on such
terms and in such form as the Committee may approve, which shall not be
inconsistent with the provisions of this Plan, but which need not be
identical from Option to Option.

  (a) The exercise price per share of Common Stock purchasable under an
Option shall be set forth in the Option.  Except in the case of Options
subject to the provisions of Section 6(b) above, the exercise price of a
Non-Qualified Stock Option, determined on the date of the Grant, shall be
no less than one hundred percent (100%) of the Fair Market Value of the
Common Stock.  Except in the case of Options subject to the provisions of
Section 6(b) above, the exercise price of an Incentive Stock Option,
determined on the date of the Grant, shall be no less than:

     (i) One hundred ten percent (110%) of the Fair Market Value of the
Common Stock in the case of a Ten Percent Stockholder; or

     (ii) One hundred percent (100%) of the Fair Market Value of the
Common Stock in the case of any other employee.

  (b) Except in the case of Options subject to the provisions of Section
6(b) above, the aggregate Fair Market Value (determined as of the date of
Grant) of the number of shares of Common Stock with respect to which
Incentive Stock Options are exercisable for the first time by a Participant
during any calendar year shall not exceed one hundred thousand dollars
($100,000) or such other limit as may be required by Code Section 422.

  (c) The Committee may include dividend equivalent rights on shares of
Common Stock that are subject to Options. The Committee shall specify in
the Option such terms as it deems appropriate regarding the dividend
equivalent rights, including whether the dividend rights are payable


                                   5


currently or only when the Option is exercised, and whether any interest
accrues on any unpaid dividend equivalent rights. In deciding whether to
grant dividend equivalent rights to an individual, the Committee shall take
into consideration the impact (if any) under Code Section 162(m) of
granting such rights in connection with the Option.

8.   Exercise of Options.

  (a) An Option shall be exercisable at such time or times and be subject
to such terms and conditions as may be set forth in the Option. Options
shall only be exercisable for whole numbers of shares.

  (b) Options are exercised by payment of the full amount of the purchase
price to the Company. The payment shall be in the form of cash or such
other forms of consideration as the Committee shall deem acceptable, such
as the surrender of outstanding shares of Common Stock owned by the person
exercising the Option or by withholding shares that would otherwise be
issued upon the exercise of the Option. If the payment is made by means of
the surrender of Restricted Stock, a number of shares issued upon the
exercise of the Option equal to the number of shares of Restricted Stock
surrendered shall be subject to the same restrictions as the Restricted
Stock that was surrendered. The Committee may also authorize the exercise
of Options by the delivery to the Company or its designated agent of an
irrevocable written notice of exercise form together with irrevocable
instructions to a broker-dealer to sell or margin a sufficient portion of
the shares of Common Stock and to deliver the sale or margin loan proceeds
directly to the Company to pay the exercise price of the Option.

  (c) In the event of the Disability of the Participant, an Option held by
the Participant may be exercised (to the extent that the Option is then
exercisable) by his or her conservator, agent under durable power of
attorney, or trustee of any trust holding the Option.

  (d) In the event of the death of the Participant, an Option held by the
Participant may be exercised (to the extent that the Option is then
exercisable) by his or her administrator, executor, personal
representative, or trustee of a trust holding the Option, or other person
to whom the Option has been transferred by means of the laws of descent and
distribution.

9.   Termination of Options.

  (a) Except to the extent the terms of an Option require its prior
termination, each Option shall terminate on the earliest of the following
dates:

     (i) The date which is ten (10) years from the date on which the
Option is granted or five (5) years in the case of an Incentive Stock
Option granted to a Ten Percent Stockholder; or

     (ii) The date that is sixty (60) days from the date of the Severance
of the Participant to whom the Option was granted; provided, however, that
if the Participant's Severance is as a result


                                   6


of death, then the date shall be extended to one (1) year from the date of
the Severance of the Participant to whom the Option was granted.

  (b) Notwithstanding the provisions of Paragraph (a) above, in the case
of a Participant who incurs a Severance after the attainment of age fifty-
five (55) and the completion of five (5) years of service (as determined
for a Participant who is also an employee of the Company in accordance with
the terms of the Mattel, Inc. Personal Investment Plan), the Participant's
Non-Qualified Stock Options will continue to vest for five (5) years
following Severance, and the Participant will be able to exercise his or
her Non-Qualified Stock Options until the earlier of (i) five (5) years
following Severance or (ii) the date on which the Options would otherwise
expire.

10.   Reload Options.

  (a) In the case of a Participant who pays the exercise price of an
Option prior to the date on which it expires by means of surrendering
shares of Common Stock previously acquired by the Participant, the
Committee may at its discretion grant the Participant another Option
("Reload Option") of the same type (i.e., an Incentive Stock Option or
Non-Qualified Stock Option) as the Option being exercised ("Underlying
Option") for the same number of shares that were so surrendered.

  (b) The duration of the Reload Option will be for the remaining term of
the Underlying Option, and the Exercise Price shall be the Fair Market
Value of the Common Stock on the day on which the Underlying Option was
exercised.

  (c) Reload Options may only be granted to individuals performing
services for the Company at the time the Underlying Option is exercised.
Furthermore, Reload Options will not be available with respect to the
exercise of Options issued pursuant to Section 14 below (relating to
Outside Directors). A Reload Option may not be granted upon the exercise of
another Reload Option.

11.   Restricted Stock.

  (a) The Committee may issue Grants of Restricted Stock upon such terms
and conditions as it may deem appropriate, which terms need not be
identical for all such Grants.

  (b) Restricted Stock may be sold to Participants, or it may be issued to
Participants without the receipt of any consideration. If the Participant
is required to give any consideration, the payment shall be in the form of
cash or such other forms of consideration as the Committee shall deem
acceptable, such as the surrender of outstanding shares of Common Stock
owned by the Participant.

  (c) A Participant shall not have a vested right to the Restricted Stock
until the satisfaction of the vesting requirements specified in the Grant.

  (d) A Participant may not assign or alienate his or her interest in the
shares of Restricted Stock prior to vesting. Otherwise, the Participant
shall have all of the rights of a stockholder of the


                                   7


Company with respect to the Restricted Stock, including the right to vote
the shares and to receive any dividends.

  (e) The following rules apply with respect to events that occur prior to
the date on which the Participant obtains a vested right to the Restricted
Stock.

     (i) Stock dividends issued with respect to the shares covered by a
Grant of Restricted Stock shall be treated as additional shares received
under the Grant of Restricted Stock.

     (ii) Cash dividends are taxable compensation to the Participant that
is deductible by the Company.

12.   Stock Appreciation Rights.

  (a) Stock Appreciation Rights may be granted separately or in
conjunction with all or part of an Option granted under the Plan. In the
case of a Non-Qualified Stock Option, such rights may be granted either at
or after the time of the Grant of the Option. In the case of an Incentive
Stock Option, the rights may be granted only at the time of the Grant of
the Incentive Stock Option.

  (b) A Stock Appreciation Right that is granted in conjunction with an
Option may provide that it may only be exercised when the Option may be
exercised. Furthermore, Stock Appreciation Rights issued to Insiders may
only be exercised in accordance with Rule 16b-3.

13.   Participant Elections.   Pursuant to such rules and procedures as may
be prescribed by the Committee, Participants may elect to exchange one type
of Grant under the Plan for another type of Grant, and/or enter into other
arrangements to defer the receipt of income or items of tax preference that
would otherwise be recognized by the Participant under the Plan.

14.   Outside Directors.   Outside Directors may participate in the Plan
only in accordance with this Section 14.

  (a) Upon the date of the commencement of an individual's service as an
Outside Director, the individual shall receive a Non-Qualified Stock Option
to purchase fifteen thousand (15,000) shares of Common Stock. In the case
of an individual who already was a member of the Board on the date of
stockholder approval of the Plan, that individual will receive a similar
Grant on that date. The exercise price will be the Fair Market Value of the
stock on the date on which the individual is elected to the Board, or the
date of stockholder approval of the Plan in the case of an individual who
was a director before the date of stockholder approval of the Plan. The
Option will be immediately exercisable, and it will expire on the tenth
anniversary of the date of its Grant.

  (b) Upon the date of each subsequent re-election to the Board, each
Outside Director shall receive a Non-Qualified Stock Option in the amount
of shares corresponding to his or her years of service as set forth in the
table below. The exercise price will be the Fair Market Value of the stock


                                   8


on the date on which such individual is re-elected to the Board. In
calculating years of service, partial years of service shall be counted as
whole years of service.

                 YEARS OF        AMOUNT OF
                 SERVICE           OPTION
                 --------        ---------
                   1-5               5,000
                    6+              10,000

  This Option shall vest at the rate of twenty-five percent (25%) per year
of service, and shall expire on the tenth anniversary of the date of its
Grant.

  (c) Except as otherwise required to conform to the requirements of
applicable laws, the provisions of this Section 14 may not be amended more
than once every six (6) months.

15.   Bonus Grants and Grants In Lieu Of Compensation.

  (a) The Committee is authorized to grant shares of Common Stock as a
bonus, or to grant shares of Common Stock, Restricted Stock or Options in
lieu of Company obligations to pay cash or deliver other property under the
Plan or under other plans or compensatory arrangements. Such grants shall
be upon such terms and conditions as the Committee may deem appropriate.

  (b) The Committee is authorized to grant shares of Common Stock to
members of the Board, including members of the Committee, in lieu of all or
a lesser percentage of their compensation for service on the Board or any
committee of the Board.  Such shares of Common Stock shall be valued at the
Fair Market Value on the date of grant, which shall be the date such
compensation would otherwise have been paid by the Company in cash.  Such
grants of Common Stock shall be upon such terms and conditions as the
Committee shall deem appropriate.

16.   Modification of Options.

  (a) The Committee may modify an existing Option, including the right to:

     (i)   Accelerate the right to exercise it;

     (ii)  Extend or renew it; or

     (iii) Cancel it and issue a new Option.

  However, no modification may be made to an Option that would impair the
rights of the Participant holding the Option without his or her consent.
The Committee may make similar modifications to Grants of Restricted Stock.

  (b) In the event that the Board amends the terms of an Option so that it
no longer qualifies as an Incentive Stock Option under Code Section 422,
the limitations imposed upon the Option under the


                                   9


Code and the Plan solely by virtue of it (formerly) qualifying as an
Incentive Stock Option shall no longer apply, to the extent specified
in the amendment.

  (c) Whether a modification of an existing Incentive Stock Option will be
treated as the issuance of a new Incentive Stock Option will be determined
in accordance with the rules of Code Section 424(h).

  (d) Whether a modification of an existing Option granted to an Insider
will be treated as a new Option for purposes of Section 16 of the Exchange
Act will be determined in accordance with Rule 16b-3.

17.   Non-transferability of Grants.

  (a) During the lifetime of the Participant, Incentive Stock Options are
exercisable only by the Participant. Incentive Stock Options are not
assignable or transferable except by will or the laws of descent and
distribution.

  (b) Except to the extent specified in the Grant, Non-Qualified Stock
Options will be subject to the same restrictions on non-transferability
that apply to Incentive Stock Options. The Committee shall prescribe such
rules and procedures as it deems appropriate regarding the transfer of Non-
Qualified Stock Options, taking into account the impact of Section 16 of
the Exchange Act, the need to register those shares under the Securities
Act of 1933, and applicable State Blue Sky Laws.

  (c) Grants of Restricted Stock and Stock Appreciation Rights shall be
subject to such restrictions on transferability as may be imposed in such
Grants.

18.   Adjustments.

  (a) In the event of a stock split, stock dividend, recapitalization,
merger, consolidation, split-up, combination, exchange of shares, or
similar change affecting Common Stock, the Committee shall authorize such
adjustments as it may deem appropriate with respect to:

     (i)   The number and/or kind of shares covered by each outstanding
Option;

     (ii)  The aggregate number and/or kind of shares for which Options may
be granted under this Plan; and

     (iii) The exercise price per share in respect of each outstanding
Option.

  Except as set forth above in this Section 18(a), no issuance by the
Company of shares of stock of any class, or securities convertible into, or
options or warrants to purchase shares of any class of stock, shall affect,
and no adjustment by reason thereof shall be made with respect to, the
number or price of shares of Common Stock subject to any Grant.


                                   10


  (b) The Committee may also make such adjustments in the event of a
spinoff (or other distribution) of Company assets to stockholders, other
than normal cash dividends.

19.   Effect of Change in Control.

  (a) In the event of a Change in Control (as defined in Paragraph (b)
below) of the Company, all Options and Stock Appreciation Rights then
outstanding shall become fully exercisable as of the date of the Change in
Control, all restrictions and conditions of all Grants of Restricted Stock
then outstanding shall be deemed satisfied as of the date of the Change in
Control, and the Plan shall terminate as of the date of the Change in
Control.

  (b) A "Change in Control" shall be deemed to have occurred on:

     (i) The "Distribution Date," as that term is defined in Section
1(h) of the Company's Rights Agreement dated February 7, 1992, as it may be
amended from time to time. The definition of "Distribution Date"
contained in the Company's Rights Agreement shall continue to apply,
notwithstanding the expiration or termination of that agreement; or

     (ii) The date (during any period of two (2) consecutive calendar
years) that individuals who at the beginning of such period constituted the
Company's Board of Directors, cease for any reason (other than natural
causes, including death, disability, or retirement) to constitute a
majority thereof; or

     (iii) The date the stockholders of the Company approve:

        (A) A plan of complete liquidation of the Company;

        (B) An agreement for the sale or disposition of all or
substantially all of the assets of the Company; or

        (C) A merger, consolidation, or reorganization of the Company with
or involving any other corporation, other than a merger, consolidation, or
reorganization that would result in the voting stock of the Company
outstanding immediately prior thereto continuing to represent (either by
remaining outstanding or by being converted into voting stock of the
surviving entity) at least eighty percent (80%) of the combined voting
power of the stock that is outstanding immediately after the merger,
consolidation, or reorganization, unless the Board of Directors of the
Company determines by a majority vote prior to the merger, consolidation,
or reorganization that no Change in Control will occur as a result of such
transaction.

20.   Cancellation of Grants.   Except as otherwise provided in the Grant,
the Committee may cancel any unexpired, unpaid, or deferred Grant at any
time if the Participant does not comply with all of the terms of the Grant
and the following conditions.


                                   11


  (a) A Participant shall not render services for any organization or
engage directly or indirectly in any business that, in the judgment of the
Chief Executive Officer of the Company or other senior officer designated
by the Committee, is or becomes competitive with the Company, or which
organization or business, or the rendering of services to such organization
or business, is or becomes otherwise prejudicial to or in conflict with the
interests of the Company. For Participants whose employment has terminated,
the judgment of the Chief Executive Officer shall be based on the
Participant's position and responsibilities while employed by the Company,
the Participant's post-employment responsibilities and position with the
other organization or business, the extent of past, current and potential
competition or conflict between the Company and the other organization or
business, the effect on the Company's customers, suppliers and competitors
of the Participant assuming the post-employment position and such other
considerations as are deemed relevant given the applicable facts and
circumstances. A Participant who has retired shall be free, however, to
purchase as an investment or otherwise, stock or other securities of such
organization or business so long as they are listed upon a recognized
securities exchange or traded over-the-counter, and such investment does
not represent a substantial investment to the Participant or a greater than
five percent (5%) equity interest in the organization or business.

  (b) A Participant shall not, without prior written authorization from
the Company, disclose to anyone outside the Company, or use in other than
the Company's business, any confidential information or material, as those
terms are used in the Company's Employee Patent and Confidence Agreement,
relating to the business of the Company, acquired by the Participant either
during or after employment with the Company.

  (c) A Participant, pursuant to the Company's Employee Patent and
Confidence Agreement, shall disclose promptly and assign to the Company all
right, title, and interest in any invention or idea, patentable or not,
made or conceived by the Participant during employment by the Company,
relating in any manner to the actual or anticipated business, research, or
development work of the Company and shall do anything reasonably necessary
to enable the Company to secure a patent where appropriate in the United
States and in foreign countries.

  (d) Upon exercise, payment, or delivery pursuant to an Award, the
Participant shall certify on a form acceptable to the Committee that he or
she is in compliance with the terms and conditions of the Plan. Failure to
comply with the provisions of paragraph (a), (b) or (c) of this Section 20
prior to, or during the six (6) months after, any exercise, payment or
delivery pursuant to an Award may, at the Committee's discretion, cause
such exercise, payment or delivery to be rescinded. The Company shall
notify the Participant in writing of any such rescission within two (2)
years after such exercise, payment or delivery. Within ten (10) days after
receiving such a notice from the Company, the Participant shall pay to the
Company the amount of any gain realized or payment received as a result of
the rescinded exercise, payment, or delivery pursuant to an Award. Such
payment shall be made either in cash or by returning to the Company the
number of shares of Common Stock that the Participant received in
connection with the rescinded exercise, payment, or delivery.


                                   12


21.   Notice of Disqualifying Disposition.   A Participant must notify the
Company if the Participant disposes of stock acquired pursuant to the
exercise of an Incentive Stock Option issued under the Plan prior to the
expiration of the holding periods required to qualify for long-term capital
gains treatment on the sale.

22.   Amendments and Termination. Except as set forth in Section 14(c), the
Board may at any time amend or terminate this Plan. However, no amendment
or termination of the Plan may impair the rights of a Participant holding a
Grant without his or her consent.

23.   Tax Withholding.

  (a) The Company shall have the right to take such actions as may be
necessary to satisfy its tax withholding obligations relating to the
operation of this Plan.

  (b) If Common Stock is used to satisfy the Company's tax withholding
obligations, the stock shall be valued at its Fair Market Value when the
tax withholding is required to be made.

24.   No Additional Rights.

  (a) Neither the adoption of this Plan nor the granting of any Option or
Restricted Stock shall:

     (i) Affect or restrict in any way the power of the Company to
undertake any corporate action otherwise permitted under applicable law; or

     (ii) Confer upon any Participant the right to continue performing
services for the Company, nor shall it interfere in any way with the right
of the Company to terminate the services of any Participant at any time,
with or without cause.

  (b) No Participant shall have any rights as a stockholder with respect
to any shares covered by a Grant until the date a certificate for such
shares has been issued to the Participant following the exercise of an
Option or the receipt of Restricted Stock.

25.   Securities Law Restrictions.

  (a) No securities shall be issued under this Plan unless the Committee
shall be satisfied that the issuance will be in compliance with applicable
federal and state securities laws.

  (b) The Committee may require certain investment (or other)
representations and undertakings in connection with the issuance of
securities in connection with the Plan in order to comply with applicable
law.

  (c) Certificates for shares of Common Stock delivered under this Plan
may be subject to such restrictions as the Committee may deem advisable.
The Committee may cause a legend to be placed on the certificates to refer
to those restrictions.

                                   13


26.   Indemnification.   To the maximum extent permitted by law, the
Company shall indemnify each member of the Committee and of the Board, as
well as any other employee of the Company with duties under this Plan,
against expenses (including any amount paid in settlement) reasonably
incurred by the individual in connection with any claims against the
individual by reason of the performance of the individual's duties under
this Plan, unless the losses are due to the individual's gross negligence
or lack of good faith. The Company will have the right to select counsel
and to control the prosecution or defense of the suit. The Company will not
be required to indemnify any person for any amount incurred through any
settlement unless the Company consents in writing to the settlement.

27.   Governing Law.   This Plan and all actions taken thereunder shall be
governed by and construed in accordance with the laws of the State of
Delaware.

  To signify its adoption of this Plan, the Company has caused its
execution.

                                 MATTEL, INC.,
                                 a Delaware Corporation

                                 /s/ E. Joseph McKay
                                 --------------------------------------
                                 E. Joseph McKay
                                 Senior Vice President, Human Resources

                                 Date:  November 8, 1996
                                        ----------------


                                   14

<PAGE>

                                                                EXHIBIT 10.3


===========================================================================
NOTICE OF GRANT OF STOCK          MATTEL, INC.
OPTIONS AND GRANT AGREEMENT       ID:  95-1567322
                                  333 Continental Boulevard
                                  El Segundo, California
                                  90245
- ---------------------------------------------------------------------------

- -----------------------
Name of Optionee

- -----------------------
Address

- -----------------------
City, State  Zip Code


ID:    -  -
    --- -- ----


You have been granted an option to buy Mattel, Inc. Common Stock as
follows:

         ------------------------------------------------------------
         |NON-QUALIFIED STOCK OPTION GRANT NO. |                    |
         |----------------------------------------------------------|
         |DATE OF GRANT                        |                    |
         |----------------------------------------------------------|
         |STOCK OPTION PLAN                    |       1996         |
         |----------------------------------------------------------|
         |                                     |                    |
         |OPTION PRICE PER SHARE               |       $            |
         |----------------------------------------------------------|
         |TOTAL NUMBER OF SHARES GRANTED       |                    |
         |----------------------------------------------------------|
         |TOTAL PRICE OF SHARES  GRANTED       |       $            |
         ------------------------------------------------------------

- ---------------------------------------------------------------------------

By signing your name below, you and Mattel, Inc. agree that (a) this option
is granted under and governed by the terms and conditions of the Grant
Agreement referenced above, which is attached hereto and made a part of
this document, and (b) both of these documents are subject to the terms of
the above referenced Stock Option Plan.

                                     -  -
- -----------------------     ----------------------
Full Legal Name (Print)     Social Security Number

Current Address:            ______________________

                            ______________________


===========================================================================


- ---------------------------------------------     -------------------------
For MATTEL, INC.                                  Date

- ---------------------------------------------     -------------------------
Optionee                                          Date

<PAGE>
                           GRANT AGREEMENT FOR A
                        NON-QUALIFIED STOCK OPTION
                  UNDER THE MATTEL 1996 STOCK OPTION PLAN


     This is an Option Agreement between Mattel, Inc. (the "Company") and
the individual (the "Option Holder") named in the Notice of Grant of Stock
Option (the "Notice") attached hereto as the cover page of this agreement.


RECITALS
- --------

     The Company has adopted the Mattel 1996 Stock Option Plan (the "Plan")
for the purpose of, among other things, granting to Outside Directors
options to purchase shares of Common Stock of the Company.  Capitalized
terms used herein without definition shall have the meanings assigned to
such terms in the Plan.

OPTION
- ------

     1.   TERMS.  The Company grants to the Option Holder the right and
option to purchase, on the terms and conditions hereinafter set forth, all
or any part of the aggregate number of shares set forth in the Notice of
Common Stock exercisable in accordance with the provisions of this Option
during a period expiring ten years from the date of the Notice (the
"Expiration Date"), unless terminated prior to that date pursuant to
Section 5 or 6 below.  This Option is a Non-Qualified Stock Option.

     2.   EXERCISABILITY.  This Stock Option is immediately exercisable in
full.

     3.   METHOD OF EXERCISING.  Each exercise of this Option shall be by
means of a written notice of exercise delivered to the office of the
Secretary of the Company, specifying the number of whole shares to be
purchased, accompanied by payment of the full purchase price of the shares
to be purchased.  The payment shall be in the form of cash or such other
forms of consideration as the Committee shall deem acceptable, such as the
surrender of outstanding shares of Common Stock owned by the Option Holder
or by withholding shares that would otherwise be issued upon the exercise
of the Option.  The Option Holder may exercise this Option by the delivery
to the Company or its designated agent of an irrevocable written notice of
exercise form together with irrevocable instructions to a broker-dealer to
sell or margin a sufficient portion of the shares of Common Stock and to
deliver the sale or margin loan proceeds directly to the Company to pay the
exercise price of this Option.

     4.   WITHHOLDING.  Upon exercise, the Option Holder shall pay, or make
provisions satisfactory to the Company or its Subsidiary for payment of any
federal, state and local taxes required to be withheld.



     5.   CANCELLATION OF GRANTS.  Option Holder specifically acknowledges
that this Option is subject to the provisions of Section 20 of the Plan,
entitled "Cancellation of Grants," which can cause the forfeiture of this
Option, or the rescission of Common Stock acquired upon the exercise of
this Option.  As a condition of the exercise of this Option, the Option
Holder shall certify on a form acceptable to the Committee that he or she
is in compliance with the terms and conditions of the Plan, including
Section 20 thereof, entitled "Cancellation of Grants."

     6.   TERM.  This Option shall terminate sixty (60) days after the
Option Holder ceases to be a member of the Board, for whatever reason.

     7.   COMPLIANCE WITH LAW.  No shares issuable upon the exercise of
this Option shall be issued and delivered unless and until all applicable
registration requirements of the Securities Act of 1933, all applicable
listing requirements of any national securities exchange on which Common
Stock is then listed, and all other requirements of law or of any
regulatory bodies having jurisdiction over such issuance and delivery,
shall have been complied with.  In particular, the Committee may require
certain investment (or other) representations and undertakings in
connection with the issuance of securities in connection with the Plan in
order to comply with applicable law.

     8.   ASSIGNABILITY.  Except as may be effected by will or by the laws
of descent and distribution, any attempt to assign this Option shall be of
no effect.

     9.   CERTAIN CORPORATE TRANSACTIONS.  In the event of any change in
the Common Stock by reason of a stock split, stock dividend, combination or
reclassification of shares, recapitalization, merger, or similar event, the
Committee may adjust proportionately the number of shares and the stock
price of the Common Stock subject to this Option.  In the event of any
other change affecting the Common Stock or any distribution (other than
normal cash dividends) to holders of Common Stock, the Committee may make
such adjustments as it may deem equitable (including adjustments to avoid
fractional shares) in order to give proper effect to such event.  In the
event of a corporate merger, consolidation, acquisition of property or
stock, spinoff, reorganization or liquidation, the Committee may substitute
a new option for this Option or provide for the assumption of this Option
by the other corporation that is a party to the transaction.

     10.  RIGHTS AS A STOCKHOLDER.  Neither the Option Holder nor any other
person legally entitled to exercise this Option shall be entitled to any of
the rights or privileges of a stockholder of the Company in respect of any
shares issuable upon any exercise of this Option unless and until a
certificate or certificates representing such shares shall have been
actually issued and delivered to the Option Holder.

     11.  COMPLIANCE WITH PLAN.  This Option is subject to, and the Company
and Option Holder agree to be bound by all of the terms and conditions of
the Plan, as it shall be amended from time-to-time.  No amendment to the
Plan shall adversely affect this Option without the consent of the Option
Holder.  In the case of a conflict between the terms of the Plan and this
Option, the terms of the Plan shall govern.


                                 -2-


     12.  GOVERNING LAW.  This Option has been granted, executed and
delivered with effect from the date of Notice, at El Segundo, California,
and interpretation, performance and enforcement of this Option shall be
governed by the laws of the State of Delaware.

                                 -3-

<PAGE>


<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 1 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED        NINE MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              Sept. 30,    Sept. 30,    Sept. 30,    Sept. 30,
PRIMARY                                                         1996         1995         1996         1995
- -------                                                       ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income                                                    $ 168,007    $ 151,326    $ 264,185    $ 245,780

Deduct: Dividends on convertible preference stock                     -       (1,099)           -       (3,297)
                                                              ---------    ---------    ---------    ---------
Net income applicable to common shares                        $ 168,007    $ 150,227    $ 264,185    $ 242,483
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
- ------------------------------------------------------

Weighted average common shares outstanding                      272,160      276,786      274,329      276,465
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      3,203        3,648        3,489        3,128
      Fisher-Price warrants                                         983          952          985          917
      Nonvested stock                                               593          518          592          454
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             276,939      281,904      279,395      280,964
                                                              =========    =========    =========    =========

Income Per Common Share:
- ------------------------

Net income per common share                                   $    0.61    $    0.53    $    0.95    $    0.86
                                                              =========    =========    =========    =========

</TABLE>
<PAGE>

<TABLE>

                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 2 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED        NINE MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              Sept. 30,    Sept. 30,    Sept. 30,    Sept. 30,
FULLY DILUTED                                                  1996 (a)     1995 (b)     1996 (a)     1995 (b)
- -------------                                                 ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income applicable to common shares                        $ 168,007    $ 151,326    $ 264,185    $ 245,780
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
- ------------------------------------------------------

Weighted average common shares outstanding                      272,160      276,786      274,329      276,465
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      3,210        3,789        3,504        4,074
      Fisher-Price warrants                                         983          959          985          958
      Assumed conversion of convertible preference stock              -          923            -          923
      Nonvested stock                                               627          541          708          541
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             276,980      282,998      279,526      282,961
                                                              =========    =========    =========    =========

Income Per Common Share:
- ------------------------

Net income per common share                                   $    0.61    $    0.53    $    0.95    $    0.87
                                                              =========    =========    =========    =========

<FN>
(a) - This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although not required
      by footnote 2 to paragraph 14 of APB Opinion No. 15 because it results in dilution of less than 3%.

(b) - This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although it is contrary
      to paragraph 40 of APB Opinion No. 15 because it produces an anti-dilutive result.

</TABLE>
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE NINE
         MONTHS ENDED SEPTEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                  9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                          97,094
<SECURITIES>                                         0
<RECEIVABLES>                                1,248,246
<ALLOWANCES>                                    15,341
<INVENTORY>                                    477,571
<CURRENT-ASSETS>                             2,012,609
<PP&E>                                         855,472
<DEPRECIATION>                                 292,920
<TOTAL-ASSETS>                               3,086,334
<CURRENT-LIABILITIES>                        1,255,704
<BONDS>                                        375,150
<COMMON>                                       279,058
                                0
                                          0
<OTHER-SE>                                   1,070,787
<TOTAL-LIABILITY-AND-EQUITY>                 3,086,334
<SALES>                                      2,595,413
<TOTAL-REVENUES>                             2,595,413
<CGS>                                        1,291,812
<TOTAL-COSTS>                                1,291,812
<OTHER-EXPENSES>                               859,725
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              52,491
<INCOME-PRETAX>                                391,385
<INCOME-TAX>                                   127,200
<INCOME-CONTINUING>                            264,185
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   264,185
<EPS-PRIMARY>                                     0.95
<EPS-DILUTED>                                     0.95

<FN>
Notes -

Per share data reflects the effects of a five-for-four stock split
distributed to shareholders in March 1996.  Previously submitted
financial data schedules have not been restated for this
recapitalization.

Fully diluted earnings per share for the nine months ended Sept. 30, 1996
has been submitted in accordance with Regulation S-K, Item 601 (b)(11),
although not required by footnote 2 to paragraph 14 of APB Opinion No. 15
because it results in dilution of less than 3%.

        

</TABLE>


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