MATTEL INC /DE/
10-Q, 1996-08-13
DOLLS & STUFFED TOYS
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                           SECURITIES AND EXCHANGE COMMISSION
                                 Washington, D.C. 20549


                                       FORM 10-Q


                 [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934


                      For the quarterly period ended June 30, 1996
                                                     -------------

                                           OR

                 [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934



                          Commission file number   001-05647
                          ----------------------------------


                                     MATTEL, INC.
                                     ------------
                  (Exact name of registrant as specified in its charter)



Delaware                                                            95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                            Identification No.)


333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number, including area code)            (310) 252-2000
                                                                --------------

(Former name, former address and former fiscal year,                      None
  if changed since last report)                                 --------------


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


Yes [X]   No [_]


Number of shares outstanding of registrant's common stock as of August 8, 1996:
                Common Stock - $1 par value -- 273,281,541 shares

<PAGE>
<TABLE>
                                PART I -- FINANCIAL INFORMATION
                                -------------------------------

                                 MATTEL, INC. AND SUBSIDIARIES
                                  CONSOLIDATED BALANCE SHEETS

<CAPTION>
                                                 June  30,      June  30,        Dec. 31,
(In thousands)                                     1996           1995             1995
- --------------                                  -----------    -----------     -----------
ASSETS
<S>                                             <C>            <C>              <C>
Current Assets
  Cash                                          $    44,727    $    73,082     $   466,082
  Marketable securities                                   -         14,624          17,375
  Accounts receivable, net                          962,690        920,522         679,283
  Inventories                                       490,590        453,902         350,841
  Prepaid expenses and other current assets         193,632        201,931         177,238
                                                -----------    -----------     -----------
    Total current assets                          1,691,639      1,664,061       1,690,819
                                                -----------    -----------     -----------
Property, Plant and Equipment
  Land                                               25,569         24,463          25,724
  Buildings                                         202,551        198,091         192,323
  Machinery and equipment                           382,241        316,612         354,469
  Capitalized leases                                 24,271         24,271          24,271
  Leasehold improvements                             55,587         52,319          51,629
                                                -----------    -----------     -----------
                                                    690,219        615,756         648,416

  Less: accumulated depreciation                    279,066        260,286         265,885
                                                -----------    -----------     -----------
                                                    411,153        355,470         382,531

  Tools, dies and molds, net                        133,415        108,265         116,783
                                                -----------    -----------     -----------
    Property, plant and equipment, net              544,568        463,735         499,314
                                                -----------    -----------     -----------
Other Noncurrent Assets
  Intangible assets, net                            408,526        430,607         422,796
  Sundry assets                                      83,393         74,455          82,580
                                                -----------    -----------     -----------
                                                $ 2,728,126    $ 2,632,858     $ 2,695,509
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>
                                            2

<PAGE>

<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                               CONSOLIDATED BALANCE SHEETS (Continued)

<CAPTION>
                                                 June  30,      June  30,        Dec. 31,
(In thousands, except share data)                  1996           1995             1995
- ---------------------------------               -----------    -----------     -----------
LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                             <C>           <C>                <C>
Current Liabilities
  Notes payable                                 $   243,546   $   196,992      $    15,520
  Current portion of long-term liabilities            1,623         2,612           33,215
  Accounts payable                                  192,605       212,343          250,401
  Accrued liabilities                               248,722       296,222          410,362
  Income taxes payable                              133,618       166,708          138,183
                                                -----------   -----------      -----------
    Total current liabilities                       820,114       874,877          847,681
                                                -----------   -----------      -----------
Long-Term Liabilities
  6-7/8% Senior notes due 1997                       99,830        99,676           99,752
  6-3/4% Senior notes due 2000                      100,000       100,000          100,000
  Medium-Term Notes                                 220,000       250,000          220,000
  Mortgage note                                      44,361        44,798           44,585
  Other                                             117,343       104,277          108,322
                                                -----------   -----------      -----------
    Total long-term liabilities                     581,534       598,751          572,659
                                                -----------   -----------      -----------
Shareholders' Equity
  Preference stock                                        -             9                -
  Common stock $1.00 par value, 300.0 million
    shares authorized with 279.1 million
    shares issued (a)                               279,058       223,254          279,058
  Additional paid-in capital                        122,561       234,026          103,512
  Treasury stock at cost; 4.1 million shares,
    2.6 million shares and 3.6 million shares,
    respectively (a)                               (103,478)      (46,656)         (75,574)
  Retained earnings (b)                           1,104,767       803,050        1,041,735
  Currency translation and other
   adjustments (b)                                  (76,430)      (54,453)         (73,562)
                                                -----------   -----------      -----------
    Total shareholders' equity                    1,326,478     1,159,230        1,275,169
                                                -----------   -----------      -----------
                                                $ 2,728,126   $ 2,632,858      $ 2,695,509
                                                ===========   ===========      ===========

<FN>
(a) Share data for June 1995 have been restated for the effect of the five-for-four stock
    split declared in February 1996.
(b) Since December 26, 1987.

See accompanying notes to consolidated financial information.
</TABLE>

                                           3
<PAGE>

<TABLE>
                              MATTEL, INC. AND SUBSIDIARIES
                            CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                         For the                  For the
                                                    Three Months Ended        Six Months Ended
                                                  ----------------------   ----------------------
                                                   June  30,   June  30,    June  30,   June  30,
(In thousands, except per share amounts)             1996        1995         1996        1995
- ----------------------------------------          ----------  ----------   ----------  ----------
<S>                                               <C>         <C>          <C>         <C>
Net Sales                                         $  777,355  $  763,474   $1,363,234  $1,307,044
Cost of sales                                        398,801     396,785      698,903     681,330
                                                  ----------  ----------   ----------  ----------
Gross Profit                                         378,554     366,689      664,331     625,714

Advertising and promotion expenses                   102,367     106,718      182,656     185,318
Other selling and administrative expenses            154,623     141,498      297,543     273,416
Interest expense                                      16,278      17,993       30,696      29,070
Other expense (income), net                            7,293        (730)      10,958      (4,144)
                                                  ----------  ----------   ----------  ----------
Income Before Income Taxes                            97,993     101,210      142,478     142,054
Provision for income taxes                            31,700      33,714       46,300      47,600
                                                  ----------  ----------   ----------  ----------
Net Income                                            66,293      67,496       96,178      94,454
Preference stock dividend requirements                     -       1,099            -       2,198
                                                  ----------  ----------   ----------  ----------
Net Income Applicable to Common Shares            $   66,293  $   66,397   $   96,178  $   92,256
                                                  ==========  ==========   ==========  ==========

Primary Income Per Common And Common
  Equivalent Share
- ------------------------------------

Net income                                        $     0.24  $     0.24   $     0.34  $     0.33
                                                  ==========  ==========   ==========  ==========
Average number of common and common
  equivalent shares                                  280,894     280,691      281,323     280,275
                                                  ==========  ==========   ==========  ==========

Dividends Declared Per Common Share               $    0.060  $    0.048   $    0.120  $    0.096
                                                  ==========  ==========   ==========  ==========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            4
<PAGE>


<TABLE>
                                        MATTEL, INC. AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS

<CAPTION>
                                                                                  For the
                                                                              Six Months Ended
                                                                          -----------------------
                                                                           June  30,    June  30,
(In thousands)                                                               1996         1995
- --------------                                                            ----------   ----------
<S>                                                                       <C>          <C>
Cash Flows From Operating Activities:
- -------------------------------------
  Net income                                                              $   96,178   $   94,454
    Adjustments to reconcile net income to net cash flows
     from operating activities:
     Depreciation and amortization                                            71,092       63,669
     Deferred compensation                                                    (3,259)       4,599
     (Increase) in accounts receivable                                      (293,914)    (154,753)
     (Increase) in inventories                                              (142,850)    (113,072)
     Decrease (increase) in prepaid expenses and other current assets          9,472      (19,859)
     (Decrease) in accounts payable, accrued liabilities and
       income taxes payable                                                 (207,398)    (241,393)
     Other, net                                                               11,153       (5,351)
                                                                          ----------   ----------
  Net cash flows used for operating activities                              (459,526)    (371,706)
                                                                          ----------   ----------
Cash Flows From Investing Activities:
- -------------------------------------
  Purchases of tools, dies and molds                                         (46,415)     (47,490)
  Purchases of other property, plant and equipment                           (58,897)     (62,030)
  Purchases of marketable securities                                          (8,000)     (16,355)
  Proceeds from sales of other property, plant and equipment                   1,399        4,824
  Proceeds from sales of marketable securities                                25,315       21,497
  Contingent consideration - investment in acquired business                  (8,625)      (8,625)
  Other, net                                                                    (352)       1,449
                                                                          ----------   ----------
  Net cash flows used for investing activities                               (95,575)    (106,730)
                                                                          ----------   ----------
Cash Flows From Financing Activities:
- -------------------------------------
  Notes payable                                                              229,011      195,064
  Issuance of Medium-Term Notes                                                    -      139,500
  Payment of Medium-Term Notes                                               (30,000)           -
  Long-term foreign borrowing                                                 (1,454)        (842)
  Tax benefit of employee stock options exercised                             15,016        3,816
  Exercise of stock options                                                   33,709       10,769
  Purchase of treasury stock                                                 (80,489)     (12,925)
  Dividends paid on common and preference stock                              (29,854)     (26,254)
  Other, net                                                                    (469)         535
                                                                          ----------   ----------
  Net cash flows from financing activities                                   135,470      309,663

Effect of Exchange Rate Changes on Cash                                       (1,724)       2,755
                                                                          ----------   ----------
(Decrease) in Cash                                                          (421,355)    (166,018)
Cash at Beginning of Period                                                  466,082      239,100
                                                                          ----------   ----------
Cash at End of Period                                                     $   44,727   $   73,082
                                                                          ==========   ==========
<FN>
See accompanying notes to consolidated financial information.
</TABLE>

                                            5

<PAGE>

                       MATTEL, INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL INFORMATION
                -------------------------------------------


1.  The accompanying unaudited consolidated financial statements and related
    disclosures have been prepared in accordance with generally accepted
    accounting principles applicable to interim financial information and
    with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  In
    the opinion of management, all adjustments considered necessary for a
    fair presentation of the Company's financial position and interim
    results as of and for the periods presented have been included.  Certain
    amounts in the financial statements for prior periods have been
    reclassified to conform with the current year presentation.  Because the
    Company's business is seasonal, results for interim periods are not
    necessarily indicative of those which may be expected for a full year.

    The financial information included herein should be read in conjunction
    with the Company's consolidated financial statements and related notes
    in its 1995 Annual Report to Shareholders.


2.  Accounts receivable are shown net of allowances for doubtful accounts of
    $13.2 million (June 30, 1996), $15.1 million (June 30, 1995) and $10.8
    million (December 31, 1995).  In addition to the allowance for doubtful
    accounts, the Company has reduced its accounts receivable by $21.7
    million (June 30, 1996), $20.0 million (June 30, 1995), and $22.9
    million (December 31, 1995) to reflect the write-down of certain
    uncollectible receivables to their net realizable value.


3.  Inventories are comprised of the following:

<TABLE>
<CAPTION>

                                     June  30,      June  30,       Dec. 31,
(In thousands)                         1996           1995            1995
- --------------                       ---------      ---------      ---------
<S>                                  <C>            <C>            <C>
Raw materials and work in progress   $  79,524      $  86,838      $  52,528
Finished goods                         411,066        367,064        298,313
                                     ---------      ---------      ---------
                                     $ 490,590      $ 453,902      $ 350,841
                                     =========      =========      =========
</TABLE>

4.  Supplemental disclosure of cash flow information:

<TABLE>
<CAPTION>
                                            For the Six Months Ended
                                            ------------------------
                                             June  30,     June  30,
(In thousands)                                 1996          1995
- --------------                              ----------   -----------
<S>                                         <C>          <C>
Cash paid during the period for:
  Interest                                  $   28,932   $    28,789
  Income taxes                                  30,911        47,026
Noncash investing and financing
 activities:
  Issuance of stock warrant                     26,444             -
- --------------------------------------------------------------------
</TABLE>

                                            6


5.  In June 1996, the Company entered into a license agreement with The Walt
    Disney Company for an expanded strategic alliance, which guarantees the
    Company worldwide toy rights for all upcoming Disney television and film
    properties.  The agreement spans three years, with the Company having
    the right for two additional years to market merchandise from film
    properties produced during the third year.  The initial term of the
    agreement may be renewed for an additional three-year period upon mutual
    agreement.  Pursuant to the agreement, the Company committed to certain
    guaranteed royalty payments and issued Disney a warrant to purchase 3.0
    million shares of the Company's common stock.  The fair value of the
    warrant will be charged to income as a component of royalty expense at
    the time the related revenues are recognized.


6.  In the current quarter, the Board of Directors declared cash dividends
    of $0.060 per common share, compared to $0.048 per common share in the
    second quarter of 1995.


7.  Share and per share data presented in these financial statements reflect
    the retroactive effects of the five-for-four stock split declared in
    February 1996.

    Income per common share is computed by dividing earnings available to
    common shareholders by the average number of common and common
    equivalent shares outstanding during each period.  Weighted average
    share computations assume the exercise of dilutive stock options and
    warrants, reduced by the number of shares which could be repurchased at
    average market prices with proceeds from exercise.


                                            7


                       MATTEL, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               FINANCIAL CONDITION AND RESULTS OF OPERATIONS
               ---------------------------------------------


Mattel, Inc. (the "Company") designs, manufactures, markets and distributes
a broad variety of toy products on a worldwide basis.  The Company's
business is dependent in great part on its ability each year to redesign,
restyle and extend existing core products and product lines and to design
and develop innovative new toys and product lines.  New products have
limited lives, ranging from one to three years, and generally must be
updated and refreshed each year.

Core brands have historically provided the Company with relatively stable
growth.  The Company's four principal core brands are BARBIE fashion dolls
and doll clothing and accessories; FISHER-PRICE toys and juvenile products,
including the POWER WHEELS line of battery-powered, ride-on vehicles; the
Company's Disney-licensed toys; and die-cast HOT WHEELS vehicles and
playsets, each of which has broad worldwide appeal.  Additional core
product lines consist of large dolls, including CABBAGE PATCH KIDS;
preschool toys, including SEE `N SAY talking toys; the UNO and SKIP-BO card
games; and the SCRABBLE game, which the Company owns in markets outside of
the United States and Canada.


                           RESULTS OF OPERATIONS
                           ---------------------

The Company's business is seasonal, and, therefore, results of operations
are comparable only with corresponding periods.  Following is a percentage
analysis of operating results:

<TABLE>
<CAPTION>
                                                  For the                   For the
                                             Three Months Ended         Six Months Ended
                                          ------------------------  ------------------------
                                           June  30,    June  30,    June  30,    June  30,
                                             1996         1995         1996         1995
                                          -----------  -----------  -----------  -----------
<S>                                       <C>          <C>          <C>          <C>
Net sales                                        100%         100%         100%         100%
                                          ===========  ===========  ===========  ===========
Gross profit                                      49%          48%          49%          48%
Advertising and promotion expenses                13           14           13           14
Other selling and administrative expenses         21           18           23           21
                                          -----------  -----------  -----------  -----------
Operating profit                                  15           16           13           13
Interest expense                                   2            3            2            2
                                          -----------  -----------  -----------  -----------
Income before income taxes                        13%          13%          11%          11%
                                          ===========  ===========  ===========  ===========
</TABLE>

SECOND QUARTER
- --------------

Net sales in the second quarter of 1996 increased $13.9 million or 2% over
the 1995 second quarter, reflecting increased demand for the Company's core
products such as BARBIE doll products and the new CABBAGE PATCH KIDS line,
partially offset by a decrease in non-core products such as POLLY POCKET
toys.


                                            8


Worldwide revenues from core products represented 92% of the Company's
second quarter gross revenues compared to 89% in the second quarter of
1995.  The Company's four principal core brands increased 4%, mainly due to
greater demand for BARBIE and BARBIE-related products.  Disney-licensed
toys contributed $112.4 million to sales in 1996 compared to $100.1 million
in 1995.  In addition, sales of other core products increased $18.4
million, primarily due to CABBAGE PATCH KIDS sales that reached $16.5
million in the 1996 second quarter.  Sales to customers within the United
States grew 7% and accounted for 63% of consolidated sales compared to 61%
in the year-ago quarter.  Sales to customers outside the United States
decreased 3%, including a net $12.7 million unfavorable effect from the
generally stronger US dollar relative to the year-ago quarter.  At
comparable foreign currency exchange rates, sales internationally grew 1%.

Gross profit as a percentage of net sales increased one percentage point to
49% over the year-ago quarter, principally as a result of lower resin and
other commodity prices.

Advertising and promotion expenses decreased as a percentage of net sales
to 13%, compared to 14% in the second quarter of 1995.  The decrease
reflects the Company's ongoing effort to manage expense growth relative to
increasing revenue growth.  As a percentage of net sales, other selling and
administrative expenses increased three percentage points to 21%.  This
growth reflects higher design and development expenses related to new
products, increased sales and marketing expenditures to support development
of the Company's brands, and higher depreciation expense related to
increased investment in fixed assets.  Other expense, net, increased $8.0
million, largely due to the impact of the second quarter 1995 gains
recognized on a Mexican insurance claim and foreign currency, and lower
interest income in 1996.

Interest expense decreased $1.7 million or 10% compared to the second
quarter of 1995 primarily as a result of the lower worldwide short-term
interest rates.


SIX MONTHS
- ----------

Net sales in the first half of 1996 increased $56.2 million or 4% over
1995, reflecting continued worldwide demand for the Company's core
products, partially offset by a decrease in non-core products, such as
POLLY POCKET toys.  Worldwide core product sales accounted for 91% of total
sales compared to 88% during 1995.  The Company's four principal core
brands increased 7%, mainly due to greater demand for BARBIE and BARBIE-
related products, which increased 12% to $569.8 million.  FISHER-PRICE
contributed $448.7 million to sales in the first half of 1996 compared to
$428.0 million in the year-ago period.  In addition, sales of other core
products increased $34.0 million, due to CABBAGE PATCH KIDS sales that
reached $36.5 million in 1996.  Sales to customers within the United States
increased 9% and accounted for 63% of consolidated sales compared to 61% in
1995.  Sales to customers outside the United States remained virtually
constant, including a net $12.3 million unfavorable effect from the
generally stronger US dollar relative to the year-ago period.  At
comparable foreign currency exchange rates, sales internationally grew 2%.


                                            9


Gross profit, as a percentage of net sales, increased one percentage point
to 49% over the first half of 1995, primarily due to lower resin and other
commodity prices.

Advertising and promotion expenses decreased as a percentage of net sales
to 13% for the first half of 1996, compared to 14% in the year-ago period.
The decrease reflects the Company's ongoing effort to manage expense growth
relative to increasing revenue growth.  As a percentage of net sales, other
selling and administrative expenses increased two percentage points to 23%,
reflecting higher design and development expenses related to new products,
increased sales and marketing expenditures to support development of the
Company's brands, and higher depreciation expense related to increased
investment in fixed assets.  Other expense, net, increased $15.1 million,
largely due to 1995 gains recognized on a Mexican insurance claim and
foreign currency.

Interest expense increased $1.6 million or 6% from 1995 levels, which
reflects higher average levels of domestic seasonal borrowings, partially
offset by lower short-term interest rates.


                            FINANCIAL CONDITION
                            -------------------

The Company's financial position remained strong during the first half of
1996 as a result of its profitable operating results.  The Company's cash
position, including marketable securities, as of June 30, 1996 was $44.7
million, compared to $87.7 million as of the second quarter 1995.  Cash
decreased $438.7 million since December 31, 1995 primarily due to funding
of seasonal working capital needs and repayment of $30.0 million in Medium-
Term Notes.

Accounts receivable increased $42.2 million over the year-ago quarter
reflecting higher sales volume.  Since year end, accounts receivable
increased $283.4 million mainly due to current year sales volume and
seasonal customer payment patterns, partially offset by the sale of certain
trade receivables.  Inventory balances increased $139.7 million since year
end and $36.7 million over the 1995 quarter end, primarily as a result of
the Company's production in support of future sales volumes.

Short-term borrowings increased $46.6 million compared to the 1995 quarter
end and $228.0 million since year end in order to fund the Company's
seasonal working capital requirements.  Seasonal financing needs for the
next twelve months are expected to be satisfied through internally
generated cash, issuance of commercial paper, and use of the Company's
various short-term bank lines of credit.


                                           10


Details of the Company's capitalization are as follows:

<TABLE>
<CAPTION>

(In millions)                June  30, 1996  June  30, 1995  Dec.  31, 1995
- -------------                ----------------------------------------------
<S>                          <C>             <C>             <C>
6-7/8% Senior notes          $   99.8    5%  $   99.7    6%  $   99.8    5%
6-3/4% Senior notes             100.0    5      100.0    6      100.0    6
Medium-Term Notes               220.0   12      250.0   14      220.0   12
Other long-term debt
  obligations                    60.8    3       63.9    3       61.1    3
                            -----------------------------------------------
Total long-term debt            480.6   25      513.6   29      480.9   26
Other long-term liabilities     100.9    5       85.2    5       91.7    5
Shareholders' equity          1,326.5   70    1,159.2   66    1,275.2   69
                             ----------------------------------------------
                             $1,908.0  100%  $1,758.0  100%  $1,847.8  100%
                             ==============================================
</TABLE>

Total long-term debt decreased as a percentage of total capitalization
compared to the year-ago quarter, primarily due to the payment of $30.0
million of Medium-Term Notes and the increase in shareholders' equity.
Future long-term capital needs are expected to be satisfied through
retention of corporate earnings and the issuance of long-term debt
instruments.  In February of 1996, the Company filed a universal shelf
registration statement which will allow for the issuance of up to $350
million of debt and equity securities, which could include Medium-Term
Notes.  Shareholders' equity increased $51.3 million since December 31,
1995 and $167.2 million over the 1995 second quarter principally as a
result of the Company's profitable operating results, exercises of employee
stock options, and issuance of a stock warrant in connection with a license
agreement with The Walt Disney Company, partially offset by treasury stock
purchases and dividends declared to common shareholders.  In addition, the
increase over the 1995 second quarter was partially offset by the
repurchase of Series F Preference Stock from the International Games, Inc.
Employee Stock Ownership Plan.


                                           11
<PAGE>

                       PART II -- OTHER INFORMATION
                       ----------------------------

ITEM 1.  Legal Proceedings
- --------------------------

The Greenwald Action
- --------------------

On October 13, 1995, Michelle Greenwald filed a complaint (Case No. YC
025 008) against the Company in Superior Court of the State of
California, County of Los Angeles (the "Greenwald Action").  The
plaintiff is a former Mattel employee who was terminated by the
Company in July 1995.  The complaint seeks $50 million in general and
special damages, plus punitive damages, for (i) breach of oral,
written and implied contract, (ii) wrongful termination in violation
of public policy and (iii) violation of California Labor Code Section
970.  The plaintiff claims that her termination resulted from
complaints made by her to management concerning (i) general
allegations that Mattel did not account properly for sales and certain
costs associated with sales; and (ii) more specific allegations that
Mattel failed to account properly for certain royalty obligations to
The Walt Disney Company.

In April 1996, the Audit Committee of the Company's Board of Directors
commenced an investigation with the assistance of the law firm of
Davis Polk & Wardwell ("Davis Polk") and the accounting firm of Ernst
& Young.  In July 1996, Davis Polk and Ernst & Young issued a report
to the Audit Committee in which they stated that they had found no
evidence that Mattel accounted for sales and costs associated with
sales in a manner which is inconsistent with generally accepted
accounting principles ("GAAP").  With respect to Disney royalty
obligations, Davis Polk and Ernst & Young concluded that Mattel's
accounting treatment for the Disney royalties represented a reasonable
application of GAAP given the facts and circumstances as they existed
at the time the accounting decisions were made.  The Securities and
Exchange Commission has reviewed a copy of the Davis Polk report and
informally requested to interview certain Company employees referred
to therein.


The Lewis Action
- ----------------

On April 23, 1996, a purported class and derivative action entitled
Lewis v. Vogelstein et al. (Case No. 14954) was commenced in the
Delaware Court of Chancery, New Castle County (the "Lewis Action")
against the Company and its directors.  The plaintiff alleges that the
directors of the Company breached their fiduciary duties by causing
the Company to adopt the Mattel 1996 Stock Option Plan (the "1996
Plan").  Specifically, the plaintiff alleges that the formula option
grants to non-employee directors as permitted by the 1996 Plan
constitute corporate waste.  The complaint seeks (i) to have the case
certified as a class action, (ii) to have the 1996 Plan declared void,
(iii) a preliminary and permanent injunction enjoining the grant of
stock options to non-employee directors under the 1996 Plan, and (iv)
attorney's fees.  The 1996 Plan was approved by the Company's
stockholders on May 8, 1996.  Mattel has moved to dismiss the Lewis
Action and expects the motion to be heard during the third or fourth
quarter of 1996.

The Company believes the allegations of the complaints in the
Greenwald Action and the Lewis Action to be without merit and intends
to defend both actions vigorously.


                                           12
<PAGE>

ITEM 4.  Submission of Matters to a Vote of Security Holders
- -------------------------------------------------------------

The Annual Meeting of Shareholders of Mattel, Inc. was held on May 8, 1996,
for the purpose of electing directors, approving the Mattel 1996 Stock
Option Plan, the Mattel Long-Term Incentive Plan, an amendment to Article
Fourth of Mattel, Inc.'s restated Certificate of Incorporation and
approving the appointment of independent auditors.  Proxies for the meeting
were solicited pursuant to Regulation 14A of the Securities Exchange Act of
1934 and there was no solicitation in opposition to that of management.
All of management's nominees for directors as listed in the proxy statement
were elected with the number of votes cast for each nominee as follows:

                               Shares Voted       Votes
                                  "FOR"         Withheld
                              -------------    ----------
     John W. Amerman            238,294,336       699,697
     Jill E. Barad              238,428,043       699,697
     Dr. Harold Brown           238,412,422       699,697
     James A. Eskridge          238,382,392       699,697
     Tully M. Friedman          238,350,183       699,697
     Ronald M. Loeb             235,308,956       699,697
     Edward H. Malone           238,320,092       699,697
     Edward N. Ney              238,414,563       699,697
     William D. Rollnick        238,427,203       699,697
     Christopher A. Sinclair    238,320,610       699,697
     John L. Vogelstein         237,960,830       699,697

The Mattel 1996 Stock Option Plan was approved by the following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      139,078,960     72,947,059      3,516,712   23,217,380

The Mattel Long-Term Incentive Plan was approved by the following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      202,307,924     32,877,233      3,574,453          500

The amendment to Article Fourth of the Company's restated Certificate of
Incorporation was approved by the following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      219,777,141     14,695,935      4,286,535          499

The proposal to appoint Price Waterhouse LLP as independent accountants for
the Company for the year ending December 31, 1996 was ratified by the
following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      237,705,314        653,780        401,018            0


                                           13

<PAGE>

ITEM 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------

     (a)  Exhibits
          --------

          10.1  Amendment No. 1 to the Mattel, Inc. 1996 Stock Option Plan

          10.2  Mattel, Inc. Amended & Restated Supplemental Executive
                Retirement Plan as of May 1, 1996

          11.0  Computation of Income per Common and Common Equivalent Share

          27.0  Financial Data Schedule (EDGAR filing only)

     (b)  Reports on Form 8-K
          -------------------

          Mattel, Inc. filed the following Current Reports on Form 8-K during
          the quarterly period ended June 30, 1996:

                                                      Financial
             Date of Report     Items Reported    Statements Filed
             --------------     --------------    ----------------
             April  3, 1996          5, 7               None
             April  7, 1996             7               None
             April 12, 1996          5, 7               None
             April 16, 1996          5, 7               None



                                           14
<PAGE>



                              SIGNATURES
                              ----------

Pursuant to the requirements of the Securities Exchange Act of 1934 as
amended, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.




                                                  MATTEL, INC.
                                                  ------------
                                                  (Registrant)



Date:  As of August 13, 1996                      By: /s/ Gary P. Rolfes
       ---------------------                          -----------------------
                                                      Gary P. Rolfes
                                                      Senior Vice President
                                                      and Controller


                                           15
<PAGE>

                                                                EXHIBIT 10.1


                               AMENDMENT TO
                       MATTEL 1996 STOCK OPTION PLAN
                       -----------------------------

     WHEREAS, Mattel, Inc. (the "Company") has properly adopted, effective
as of January 1, 1996, and currently maintains the Mattel 1996 Stock Option
Plan (the "Plan") for the purpose of promoting the long-term success of the
Company;

     WHEREAS, the Company now desires to amend the Plan; and

     WHEREAS, the Company, by action of its Board of Directors, has
reserved the right to amend the Plan pursuant to Section 22(a) thereof.

     NOW THEREFORE, pursuant to the authority granted to the Company, the
Plan is hereby amended as follows:

1.  AMENDMENT TO SECTION 7(a).

    Section 7(a) of the Plan is hereby amended in its entirety by
substituting the following therefor:

       "(a)  The exercise price per share of Common Stock purchasable under
       an Option shall be set forth in the Option. Except in the case of
       Options subject to the provisions of Section 6(b) above, the exercise
       price of a Non-Qualified Stock Option, determined on the date of the
       Grant, shall be no less than one hundred percent (100%) of the Fair
       Market Value of the Common Stock. Except in the case of Options
       subject to the provisions of Section 6(b) above, the exercise price
       of an Incentive Stock Option, determined on the date of the Grant,
       shall be no less than:

          (i) One hundred ten percent (110%) of the Fair Market Value of the
       Common Stock in the case of a Ten Percent Stockholder; or

         (ii) One hundred percent (100%) of the Fair Market Value of the
       Common Stock in the case of any other employee."

2.  AMENDMENT TO SECTION 16(a).

    Section 16(a) of the Plan is hereby amended in its entirety by
substituting the following therefor:

       "(a) The Committee may modify an existing Option, including the right
       to:

           (i) Accelerate the right to exercise it;

          (ii) Extend or renew it; or

         (iii) Cancel it and issue a new Option.

            However, no modification may be made to an Option that would
       impair the rights of the Participant holding the Option without his or
       her consent. The Committee may make similar modifications to Grants of
       Restricted Stock."

3.  EFFECTIVE DATE.

       This Amendment shall become effective upon its adoption by the
Company's Board of Directors (the "Effective Date").

4.  CONSTRUCTION OF AMENDMENT.

       All of the provisions of this Amendment shall be deemed to be and
construed as part of the Plan as of the Effective Date.

5.  THE PLAN.

       Except as provided herein, the Plan shall continue in full force and
effect.  Unless otherwise defined herein, defined terms used but not defined
herein shall have the meaning ascribed to them in the Plan.

<PAGE>

                                                                EXHIBIT 10.2


                                MATTEL, INC

                           AMENDED AND RESTATED

                  SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

                                MAY 1, 1996

<PAGE>
                            TABLE OF CONTENTS
                            ------------------

                                                               Page
                                                               ----

ARTICLE I    -  NAME AND PLAN PURPOSES..........................  1
                1.1  Name and Plan Purposes.....................  1

ARTICLE II   -  DEFINITIONS.....................................  2
                2.1  Actuarial Equivalent or Actuarial
                     Equivalence................................  2
                2.2  Administrative Committee...................  2
                2.3  Beneficiary................................  2
                2.4  Board of Directors.........................  2
                2.5  Cause......................................  2
                2.6  Change of Control..........................  2
                2.7  Code.......................................  3
                2.8  Company....................................  3
                2.9  Compensation...............................  3
                2.10 Disability.................................  4
                2.11 Effective Date.............................  4
                2.12 Employee...................................  4
                2.13 Employer...................................  4
                2.14 ERISA......................................  5
                2.15 Final Average Compensation.................  5
                2.16 Month of Service............................ 5
                2.17 Participant................................  5
                2.18 Plan.......................................  5
                2.19 Plan Year..................................  5
                2.20 Related Company............................  5
                2.21 Service....................................  5
                2.22 Termination................................  6

ARTICLE III  -  ELIGIBILITY AND PARTICIPATION...................  7
                3.1  Eligibility to Participate.................  7
                3.2  Effect of Participating in Plan............  7

ARTICLE IV   -  FUNDING OF BENEFITS.............................  8
                4.1  Funded Status of Benefits..................  8
                4.2  Rights of Participants.....................  8
                4.3  No Participant Contributions...............  8

ARTICLE V    -  BENEFITS .......................................  9
                5.1  Benefit Accrual............................  9
                5.2  Normal Form of Distributions...............  9
                5.3  Optional Forms of Distribution ............. 9
                5.4  Vesting...................................  10
                5.5  Change of Control.........................  10

<PAGE>
                            TABLE OF CONTENTS
                            ------------------

                                                               Page
                                                               ----

ARTICLE VI   -  PAYMENT OF BENEFITS............................  12
                6.1  In-Service Withdrawals Prohibited.........  12
                6.2  Loans.....................................  12
                6.3  Distributions Following Termination.......  12
                6.4  Death Benefits............................  12
                6.5  Disability................................  13
                6.6  Designation of Beneficiary................  13
                6.7  Mailing of Payments.......................  13
                6.8  Payees under Legal Disability.............  13
                6.9  Withholding For Taxes.....................  14

ARTICLE VII  -  OPERATION AND ADMINISTRATION OF THE PLAN.......  15
                7.1  Administrative Committee Powers...........  15
                7.2  Composition of Administrative Committee...  15
                7.3  Administrative Committee Procedure........  16
                7.4  Reporting and Disclosure..................  16
                7.5  Notices and Communications................  16
                7.6  Indemnification...........................  16

ARTICLE VIII -  APPLICATION FOR BENEFITS.......................  18
                8.1  Application for Benefits..................  18
                8.2  Content of Denial.........................  18
                8.3  Appeals...................................  18
                8.4  Exhaustion of Remedies....................  19

ARTICLE IX      MISCELLANEOUS MATTERS..........................  20
                9.1  Amendment or Termination..................  20
                9.2  Effect of Merger of Company...............  20
                9.3  No Enlargement of Employee Rights.........  20
                9.4  Restrictions Against Alienation...........  21
                9.5  Employment Agreements.....................  21
                9.6  Interpretation............................  21

<PAGE>

                                 ARTICLE I
                          NAME AND PLAN PURPOSES
                          ----------------------


     1.1  NAME AND PLAN PURPOSES.
          (a)  The plan established and adopted hereunder shall be known as
     the Mattel, Inc. Amended and Restated Supplemental Executive
     Retirement Plan, dated as of May 1, 1996 (the "Plan").  This Plan
     amends and supercedes the Mattel, Inc. Supplemental  Executive
     Retirement Plan, dated as of April 1, 1994.  This Plan does not amend
     or supersede the Supplemental Executive Retirement Plan dated October
     31, 1991 (the "1991 SERP").  However, as set forth in Section 3.2
     hereof, the participants of the 1991 SERP who retire after April 1,
     1994 shall have the option of receiving benefits under this Plan or
     the 1991 SERP.

          (b)  The Plan was established for the purpose of providing
     pension benefits to a select group of executives or highly compensated
     employees.  The benefits under the Plan shall be funded solely out of
     the general assets of the Company.  Accordingly, it is intended that
     the Plan be exempt from the requirements of Parts II, III, and IV of
     Title I of ERISA pursuant to Sections 201(2), 301(a)(3), and 401(a)(1)
     of ERISA.  It is expressly intended that ERISA preempt the application
     of state laws to this Plan, to the maximum extent permitted by Section
     514 of ERISA.


                                     1


                                ARTICLE II
                                DEFINITIONS
                                -----------


     Whenever the following terms are used in this Plan, they shall have
the meaning set forth in this Article II.

     2.1  ACTUARIAL EQUIVALENT OR ACTUARIAL EQUIVALENCE.  For purposes of
determining the actuarial equivalence of optional forms of benefit payments
the 1983 group annuity mortality tables (compiled on a unisex basis
weighted 50% male and 50% female) shall be used, and for purposes of
calculating the amount of a lump sum, interest equal to the yield on the
thirty (30) year treasury bond with a maturity date closest to the calendar
date on which the calculation is made shall be used.

     2.2  ADMINISTRATIVE COMMITTEE.  "Administrative Committee" shall mean
the Mattel, Inc. Supplemental Executive Retirement Plan Administrative
Committee described in Article VII.

     2.3  BENEFICIARY.  "Beneficiary" shall mean the person or persons
designated under Section 6.6 to receive the benefit payable in the event of
the death of a Participant.

     2.4  BOARD OF DIRECTORS.  "Board of Directors" shall mean the Board of
Directors of the Company or any committee of the Board of Directors
empowered to act on behalf of the Board of Directors.

     2.5  CAUSE.  "Cause" shall mean (a) an act or acts of dishonesty on
the Participant's part that are intended to result in his substantial
personal enrichment at the expense of the Employer (b) repeated violations
by the Participant of his duties which are demonstrably willful and
deliberate on the Participant's part and which resulted in material injury
to the Employer, (c) conduct of a criminal nature which may or which is
likely to have an adverse impact on the Employer's reputation or standing
in the community or on its relationship with its customers or those who
purchase or use its products, or (d) fraudulent conduct in connection with
the business or affairs of the Employer, regardless of whether said conduct
is designed to defraud the Employer or others.

     2.6  CHANGE OF CONTROL.  A "Change of Control" shall be deemed to have
occurred on:

     (a)  the "Distribution Date" as that term is defined in Section 1(h)
          of the Company's Rights Agreement dated February 7, 1992, as it
          may be amended from time to time. The definition of "Distribution
          Date" contained in the Company's Rights Agreement shall continue
          to apply, notwithstanding the expiration or termination of that
          agreement; or

     (b)  the date (during any period of two (2) consecutive calendar
          years) that individuals who at the beginning of such period
          constituted the Company's Board of Directors, cease for any


                                     2


          reason (other than natural causes, including death, disability or
          retirement) to constitute a majority thereof; or

     (c)  The date the stockholders of the Company approve:

            (i)  a plan of complete liquidation of the Company;

           (ii)  an agreement for the sale or disposition of all or
                 substantially all the assets of the Company; or

          (iii)  a merger, consolidation, or reorganization of the Company
                 with or involving any other corporation, other than a
                 merger, consolidation, or reorganization that would result
                 in the voting stock of the Company outstanding immediately
                 prior thereto continuing to represent (either by remaining
                 outstanding or by being converted into voting stock of the
                 surviving entity) at least eighty percent (80%) of the
                 combined voting power of the stock which is outstanding
                 immediately after such merger, consolidation or
                 reorganization, unless the Board of Directors of the
                 Company determines by a majority vote prior to the merger,
                 consolidation or reorganization that no Change in Control
                 will occur as a result of such transaction.

     2.7  CODE.  "Code" means the Internal Revenue Code of 1986, as amended
and in effect from time to time.  Where the context requires, a reference
to a particular Code section shall refer to a successor Code provision.

     2.8  COMPANY.  "Company" shall mean Mattel, Inc., and its successors
and assigns.

     2.9  COMPENSATION.  "Compensation" means a Participant's Base Salary,
Short Term Bonus and Special Achievement Bonus, as determined on the basis
of the calendar year in accordance with the following rules.

          (a)    "Base Salary" shall mean the full salary and wages
     (including overtime, shift differential and holiday, vacation and sick
     pay) paid by an Employer by reason of services performed by an
     Employee, subject however to the following special rules:

                 (i)     Except as specified in (ii) below, fringe benefits
          and contributions by the Employer to and benefits under any
          employee benefit shall not be taken into account in determining
          Compensation;

                 (ii)    Amounts deducted pursuant to authorization by an
          Employee or pursuant to requirements of law shall be included in
          "Compensation";


                                     3


                 (iii)   Amounts deferred by the Employee pursuant to non-
          qualified deferred compensation plans, regardless of whether such
          amounts are includable in the Employee's gross income for his
          current taxable year, shall be taken into account in determining
          Compensation; provided, however, that amounts deferred more than
          three (3) years prior to Termination shall not be taken into
          account in determining Compensation; and

                 (iv)    Amounts included in any Employee's gross income
          with respect to fringe benefits, including but not limited to car
          allowances, life insurance and financial planning, shall not be
          taken into account in determining Compensation.

          (b)    "Short Term Bonus" means the amount paid during the year
     under the Mattel, Inc. Management Incentive Plan.

          (c)    "Special Achievement Bonus" means the amount paid during
     the year at the discretion of the Compensation/Options Committee of
     the Board of Directors.

     2.10 DISABILITY.
          (a)    A Participant will be deemed to be "Disabled" if there is
     a determination to that effect under the group long-term disability
     plan of the Company or a Related Company and the Participant is also
     approved for permanent disability benefits by the Social Security
     Administration.

          (b)    However, in no event will a participant be considered to
     be disabled for purposes of this Plan if the participant's incapacity
     is a result of--

                 (i)     Intentionally self-inflicted injuries (while sane
          or insane),

                 (ii)    Alcohol or drug abuse, or

                 (iii)   A criminal act for which he is convicted or to
          which he pleads guilty or nolo contendere.

     2.11 EFFECTIVE DATE.  The effective date of the Plan is
April 1, 1994.

     2.12 EMPLOYEE.  "Employee" shall mean each person qualifying as
a common law employee of the Company or of a Related Company and scheduled
to work full-time (at least forty (40) hours per week).

     2.13 EMPLOYER.    "Employer" means the Company and any Related
Company which, with the approval of the Board of Directors, elects to
become a party to the Plan by adopting, by a resolution of its board of
directors, the Plan for the benefit of its employees, or any one or more of
them, as the context indicates.


                                     4


     2.14 ERISA.  "ERISA" shall mean the Employee Retirement Income
Security Act of 1974, as amended from time to time.

     2.15 FINAL AVERAGE COMPENSATION.  "Final Average Compensation" means
the average of the Participant's Compensation during the final three (3)
years of employment with the Employer, or the entire period during which he
was a Participant in the Plan, if less.

     2.16 MONTH OF SERVICE.  "Month of Service" shall mean a one (1)
month period of Service (stated in terms of calendar months with credit
given for the actual time served during partial months and not counted as
full months).

     2.17 PARTICIPANT.  "Participant" shall mean any Employee who
has been enrolled in this Plan in accordance with the provisions of Article
III below.

     2.18 PLAN.  "Plan" shall mean the Mattel, Inc. Supplemental
Executive Retirement Plan.

     2.19 PLAN YEAR.  The "Plan Year" shall mean the calendar year.

     2.20 RELATED COMPANY.  An entity shall be a "Related Company"
if--

          (a)    Fifty percent (50%) or more of the interests in the entity
     are owned by the Company; and

          (b)    The entity is so designated by the Board of Directors of
     the Company.

     2.21 SERVICE. "Service" means the period of time (stated in
terms of Months of Service) during which the employment relation between
the Participant and an Employer has been maintained, and shall include
periods of paid absence (not to exceed six (6) months) and unpaid leave of
absence (not to exceed six (6) months) granted by the Employer (including
leaves approved for military service or for birth or adoption of a child).
Participants shall receive Service credit for prior Service for any period
between a Termination and rehire of less than twelve (12) months and shall
receive Service credit for prior Service for any period prior to a
Termination so long as the rehire occurs within sixty (60) months of the
date of Termination, provided such period does not exceed the original
period of employment.  However, periods of service as a consultant,
independent contractor or part-time employee (scheduled to work less than
forty (40) hours per week) shall not count as Service.  An Employee shall,
if approved by the Board of Directors, receive credit for service with a
Related Company upon becoming a Participant hereunder, with credit measured
from the date such Related Company was acquired, and may receive credit for
periods of employment with prior employers, but only at the discretion of
the Board of Directors and only if the Employee is made a Participant
within ninety (90) days of the later of his date of hire or the date of
acquisition of the Related Company.


                                     5


     2.22 TERMINATION.
          (a)    "Termination" shall mean the termination of an Employee's
     employment with the Company or a Related Company by reason of the
     Employee's retirement, death, Disability, resignation, dismissal, or
     otherwise.

          (b)    Subject to the provisions of Section 2.21, an Employee
     shall not be considered to have incurred a Termination by means of a
     leave of absence that is approved by the Company or a Related Company
     (whichever is applicable) and is for a period of less than two (2)
     years.


                                     6


                                ARTICLE III
                       ELIGIBILITY AND PARTICIPATION
                       -----------------------------

     3.1  ELIGIBILITY TO PARTICIPATE.
          (a)    The only Employees who are eligible to participate in the
     Plan are those executives or highly compensated employees of the
     Company or a Related Company that are designated by the Chief
     Executive Officer of the Company (or officer serving in a
     substantially similar capacity if there is no Chief Executive
     Officer).

          (b)    An employee who becomes a Participant shall remain a
     Participant hereunder until all benefits under Article 5 have been
     paid.

          (c)    In the event that it is determined that allowing any
     individual to continue participating in the Plan could cause the Plan
     to violate ERISA, the Committee may elect to pay the entire present
     value of the Participant's vested benefit to him in a lump sum
     distribution as soon as administratively possible.  The amount of the
     lump sum distribution shall be the Actuarial Equivalent of the
     Participant's vested benefit.

     3.2  EFFECT OF PARTICIPATING IN PLAN.  A Participant may
receive a benefit under this Plan only if he does not also receive a
benefit under the Mattel Financial Security Plan or the 1991 SERP.
Participants who have earned a benefit under either of such plans shall
have the right to make an irrevocable election, at any time prior to
Termination, to forfeit any benefit to which they may have become entitled
under either or both such plans, and if such an election is made, shall
thereupon become entitled instead to the benefit provided by this Plan.


                                     7


                                ARTICLE IV
                            FUNDING OF BENEFITS
                            -------------------


     4.1  FUNDED STATUS OF BENEFITS.  The benefits under the Plan shall not
be funded, but shall be payable out of the general assets of the Company
(or a Related Company) when due.

     4.2  RIGHTS OF PARTICIPANTS.
          (a)    No Participant shall have a preferred claim on, or a
     beneficial ownership interest in, any assets of the Company (or a
     Related Company) prior to the time such assets are paid to him in the
     form of benefits.

          (b)    All rights created under the Plan shall be unsecured
     contractual rights of Participants against the Company or a Related
     Company.  However, nothing in this document shall in any way diminish
     any rights of a Participant to pursue his rights as a general creditor
     of Company or a Related Company with respect to his benefits under the
     Plan.

     4.3  NO PARTICIPANT CONTRIBUTIONS.  No Participant contributions to
the Plan are permitted.


                                     8


                                 ARTICLE V
                                 BENEFITS
                                 ---------


     5.1  BENEFIT ACCRUAL.  Each employee who becomes a Participant under
Section 3.1 and who remains in the employ of the Employer until age 60 and
until he becomes vested under Section 5.4 shall be entitled to a monthly
benefit beginning at age sixty (60) (or when there is a Termination, if
later) and continuing for fifteen (15) years.  Such monthly amount,
determined as of any Determination Date (as defined below), shall equal
one-twelfth (1/12th) of (a) times (b) below, rounded to the nearest dollar,
where

          (a)    is twenty-five percent (25%) of the Participant's Final
     Average Compensation, determined as of the Determination Date, and

          (b)    is the fraction, not in excess of one (1), equal to the
     number of Months of Service credited to the Participant as of the
     Determination Date divided by one hundred eighty (180).

     "Determination Date" shall mean the date of Termination or the date
the Participant is no longer a full-time employee (scheduled to work a
forty (40) hour work week).

     5.2  NORMAL FORM OF DISTRIBUTION.  Unless a Participant elects
otherwise as provided in Section 5.3, he shall receive his benefit for his
life only in the form of a single life annuity paid in monthly installments
in the amount determined under Section 5.1.

     5.3  OPTIONAL FORMS OF DISTRIBUTIONS.  In lieu of receiving the
benefit described in Section 5.2, a Participant may irrevocably elect, at
any time prior to Termination, to receive the Actuarial Equivalent of such
benefit in one of the following optional period-certain and life benefit
forms:

          (a)    15 year certain - A benefit paid in the form of monthly
     installments over a period of 15 years.  If a Participant dies after
     receiving his first payment, the designated Beneficiary shall be
     entitled to such payments, if any, that remain to be made following
     the date of death.

          (b)    10 year certain - A benefit paid in the form of monthly
     installments over a period of 10 years.  If a Participant dies after
     receiving his first payment, the designated Beneficiary shall be
     entitled to such payments, if any, that remain to be made following
     the date of death.

          (c)    100% Joint and Survivor Annuity - A benefit which is
     payable for the life of the Participant and upon the Participant's
     death, if such Participant is survived by the spouse to whom such
     Participant was married at the annuity starting date, for the life of
     such spouse, in an amount equal to 100% of the benefit payable to such
     Participant.  The benefit payable to such spouse shall not be
     terminated on account of such spouse's subsequent remarriage.


                                     9


          (d)    50% Joint and Survivor Annuity - A benefit which is
     Payable for the life of the Participant and upon the Participant's
     death, if such Participant is survived by the spouse to whom such
     Participant was married at the annuity starting date, for the life of
     such spouse, in an amount equal to 50% of the benefit payable to such
     Participant.  The benefit payable to such spouse shall not be
     terminated on account of such spouse's subsequent remarriage.

     Except as may be provided in Sections 3.1(c) and 5.5, Participants
shall not be entitled to be paid their benefits in the form of lump sum
distributions.  Notwithstanding the preceding sentence, if the Actuarial
Equivalent of the amount payable to a Participant or Beneficiary is fifty
thousand dollars ($50,000) or less, it will automatically be paid in the
form of a lump sum distribution.

     5.4  VESTING.  Each Participant shall fully vest in his benefits under
Section 5.1 upon:

          (a)    completing sixty (60) or more Months of Service with the
     Employer, and

          (b)    attaining age fifty-five (55).

     A person whose employment with the Employer is terminated for any
reason prior to fulfilling both requirements for vesting hereunder shall
not receive a benefit.  Any Participant who has his employment terminated
for Cause shall forfeit any right to a benefit notwithstanding the fact
that he may have attained a vested interest in that benefit.  Any
Participant who, in the opinion of the Administrative Committee and within
five (5) years of Termination, competes in any way with the Company or a
Related Company, either as an employee of a competitor, or as a consultant
or advisor to a competitor, shall not receive any unpaid benefits.

     A Participant who is reclassified to a management level that is not
eligible for participation under this Plan shall forfeit any  entitlement
to a benefit under this Plan, except that a vested Participant who is so
reclassified may be entitled to the benefit described under Section 5.1,
based on Months of Service and Compensation to the date of such
reclassification, but only upon review and approval by the Administrative
Committee.

     5.5  CHANGE OF CONTROL.
          (a)    All benefits under the Plan shall become vested upon a
     Change of Control of the Company.  The provisions of this Section
     5.5(a) shall only apply to those Participants who are employed by the
     Company or a Related Company on the date of the Change of Control.

          (b)    Except as otherwise provided by resolutions adopted by the
     Board of Directors prior to the date of a Change of Control, all
     benefits payable to all Participants, (determined after the
     application of Section 5.5(a) above), shall become


                                     10


     payable no later than thirty (30) days following a Change of Control,
     in the form of a lump sum distribution.

                 (i)     The provisions of this Section 5.5(b) shall apply
          to all Participants, regardless of whether they--

                    (A)  Are currently receiving benefits under the Plan,

                    (B)  Have terminated employment, but not yet commenced
                 receiving benefits, or

                    (C)  Are still employed by the Company or a Related
                 Company.

                 (ii)    The amount of the lump sum distribution payable to
          a Participant under this Section 5.5(b) shall be the Actuarial
          Equivalent of the Participant's vested benefit.  This amount
          shall be reduced by the amount (if any) of the benefit that has
          already been paid to the Participant.

          (c)    If the Board of Directors elects to delay or suspend
     payment of benefits following a Change in Control pursuant to Section
     5.5(b), and a Participant whose benefits were fully vested upon such
     Change of Control pursuant to Section 5.5(a) is terminated without
     Cause within five (5) years following such Change of Control, then all
     benefits payable to such Participant shall become immediately payable
     in the form of a lump sum distribution.  In calculating such benefit,
     the Participant shall receive credit for all Months of Service
     following such Change in Control.  A Participant's employment will be
     considered to have been terminated for Cause within five (5) years
     following a Change of Control only if there shall have been delivered
     to him a copy of a resolution duly adopted by the affirmative vote of
     not less than three-quarters of the entire membership of the Board of
     Directors.

                 (i)      This resolution must be adopted at a meeting of
          the Board of Directors called and held for such purpose after
          reasonable notice to the Participant.

                 (ii)     There must be an opportunity for the Participant,
          together with counsel, to be heard before the Board.

                 (iii)   The resolution must find that, in the good faith
          opinion of the Board of Directors, the Participant was terminated
          for Cause and specifying the particulars thereof in detail.

          (d)    The provisions of Section 5.5(c) above shall not apply in
     determining whether a Participant has been terminated for Cause in a
     situation that is not subject to the provisions of this Section 5.5.


                                     11


                                ARTICLE VI
                            PAYMENT OF BENEFITS
                            -------------------

     6.1  IN-SERVICE WITHDRAWALS PROHIBITED.  Participants are not entitled
to receive their benefits prior to Termination.

     6.2  LOANS.  Participants may not borrow funds from the Plan.

     6.3  DISTRIBUTIONS FOLLOWING TERMINATION.  A vested Participant may
terminate employment and begin to receive a benefit in the unreduced amount
specified in Section 5.1 upon or after attaining age sixty (60).

     A vested Participant who terminates employment prior to age sixty (60)
but after age fifty-five (55) shall receive a benefit commencing the first
day of the month following Termination, provided that the amount specified
under Section 5.1 shall be reduced by 0.4167% for each month by which the
Participant's age at commencement is less than age sixty (60).  (See
Example A attached hereto and incorporated herein by this reference.)

          (a) Payments may not commence until the first day of the month
     following the later of the Participant's--

                 (i)     Termination, or

                 (ii)    Attainment of age fifty-five (55).

          (b)    With the consent of the Administrative Committee,
     Participants may elect to defer the commencement of their benefits for
     up to one (1) year; provided, however, that the benefit paid shall be
     fixed at the time of deferral.

     6.4  DEATH BENEFITS.  If a Participant dies while employed by the
Company or a Related Company at a time when he is at least age forty-five
(45) with sixty (60) or more Months of Service, the Participant's
designated Beneficiary shall be entitled to a monthly benefit for fifteen
(15) years, commencing on the date as soon as practicable after the
Participant's death, in an amount equal to fifty-five percent (55%) of the
amount accrued to the Participant under Section 5.1; provided, however,
that for every month of age over age forty-five (45), the benefit paid
shall be increased by .1667% per Month of Service.  (See Example B attached
hereto and incorporated herein by this reference.)

     If a Participant dies while employed by the Company or a Related
Company at a time when he has become vested under Section 5.4 above, the
Participant's Beneficiary shall be entitled to a monthly benefit for
fifteen (15) years, commencing on the date of death in an amount equal to
one hundred percent (100%) of the amount accrued by the Participant under
Section 5.1, reduced as provided in Section 6.3 for each month by which the
first payment precedes the date upon which the Participant would have
reached age sixty (60).

     If a Participant dies after Termination, then his surviving
Beneficiary shall be entitled to the payments hereunder, if any, that


                                     12


remain to be made during that portion of the original payout period
(selected by the Participant prior to Termination) following the date of
death.

     A designated Beneficiary entitled to any retirement death benefit
under this Section 6.4 may elect, prior to commencement of payment, to
receive Actuarial Equivalent installments for ten (10) years.

     6.5  DISABILITY.  If a Participant becomes Disabled at any time
following attainment of age forty-five (45) and completion of sixty (60)
Months of Service, then such Participant shall, in lieu of any other
benefit described under this Plan, be entitled to a benefit commencing on
the final day of the twenty-fourth month of disability without regard to
the age of the Participant at the time of the disability calculated under
Section 5.1 using Compensation at the time the Participant became disabled,
in an amount equal to fifty-five percent (55%) of the amount accrued to the
Participant under Section 5.1; provided, however, that for every month of
age over age forty-five (45), the benefit paid shall be increased by .1667%
per Month of Service.  (See Example B attached hereto and incorporated
herein by this reference.)

     6.6  DESIGNATION OF BENEFICIARY.
          (a)    In the event benefits are payable under the Plan on behalf
     of a deceased Participant who has a surviving spouse, the remaining
     benefits will be paid to another Beneficiary only if the spouse
     consents in writing to such designation.

          (b)    If there is no designated Beneficiary or surviving spouse,
     the benefits will be paid to the Participant's estate.

     6.7  MAILING OF PAYMENTS.
          (a)    All payments under the Plan shall be delivered in person
     or mailed to the last address of the Participant (or, in the case of
     the death of the Participant, to the last address of his Beneficiary).

          (b)    Each Participant shall be responsible for furnishing the
     Administrative Committee with--

                 (i)     His current address, and

                 (ii)    The name and current address of his Beneficiary.

     6.8  PAYEES UNDER LEGAL DISABILITY.  Every person receiving or
claiming benefits under the Plan shall be conclusively presumed to be
mentally competent and of age until the Administrative Committee receives
written notice, in a form and manner acceptable to it, that such person is
incompetent or a minor, and that a guardian, conservator, statutory
committee, or other person legally vested with the care of his estate has
been appointed.  In the event that the Administrative Committee finds that
any person to whom a benefit is payable under the Plan is unable to properly
care for his affairs,


                                     13


or is a minor, then any payment due (unless a prior claim therefor shall
have been made by a duly appointed legal representative) may be paid to the
spouse, a child, a parent, or a brother or sister, or to any person deemed by
the Administrative Committee to have incurred expense for such person otherwise
entitled to payment.

     In the event a guardian or conservator or statutory committee of the
estate of any person receiving or claiming benefits under the Plan shall be
appointed by a court of competent jurisdiction, payment shall be made to
such guardian or conservator or statutory committee provided that proper
proof of appointment is furnished in a form and manner suitable to the
Administrative Committee.

     Any payment made under the provisions of this section shall be a
complete discharge of liability therefor under the Plan.

     6.9  WITHHOLDING FOR TAXES.  Any payments out of the Plan shall be
reported to the applicable taxing authorities and may be subject to
withholding for taxes as may be required by any applicable federal, state
or other law.


                                     14


                                ARTICLE VII
                 OPERATION AND ADMINISTRATION OF THE PLAN
                 ----------------------------------------


     7.1  ADMINISTRATIVE COMMITTEE POWERS.  The Administrative
Committee shall have all powers necessary to supervise the administration
of the Plan and control its operations.  In addition to any powers and
authority conferred on the Administrative Committee elsewhere in the Plan
or by law, the Administrative Committee shall have the following powers and
authority:

          (a)    To designate agents to carry out responsibilities relating
     to the Plan;

          (b)    To employ such legal, actuarial, accounting, clerical, and
     other assistance as it may deem appropriate in carrying out the
     provisions of this Plan;

          (c)    To establish rules and procedures from time to time for
     the conduct of the Administrative Committee's business and the
     administration of this Plan;

          (d)    To administer, interpret, and apply this Plan and to
     decide all questions which may arise under this Plan.  All
     determinations by the Administrative Committee shall be binding upon
     all parties, to the maximum extent permitted by law; and

          (e)    To perform or cause to be performed such further acts as
     it may deem to be necessary, appropriate, or convenient in the
     administration of the Plan.

     7.2  COMPOSITION OF ADMINISTRATIVE COMMITTEE.
          (a)    The members of the Administrative Committee (who may, but
     need not be Participants or even Employees) shall be appointed by the
     Board of Directors and shall hold office until termination of such
     status in accordance with the provisions of this Article VII.

          (b)    The term of the office of each member of the
     Administrative Committee shall be determined in accordance with the
     following rules:

                 (i)      Any member of the Administrative Committee may
          resign at any time by giving written notice to the other members
          and to the Board of Directors, effective as of the date indicated
          therein.

                 (ii)     Any member of the Administrative Committee may be
          removed by the Board of Directors at any time.

                 (iii)   In the case of an Administrative Committee member
          who is also an Employee of the Company or a Related Company, his
          status as a Administrative Committee member shall terminate as of
          the date of his Termination, except as otherwise provided in
          resolutions of the Board of Directors.


                                     15


          (c)    Upon the death, resignation, or removal of any member of
     the Administrative Committee, the Board of Directors may appoint a
     successor.  Notice of appointment of a successor member shall be given
     by the Company in writing to the other members of the Administrative
     Committee.

     7.3  ADMINISTRATIVE COMMITTEE PROCEDURE.
          (a)    A majority of the members of the Administrative Committee
     as constituted at any time shall constitute a quorum.

          (b)    Any action authorized by a majority of the members--

                 (i)     Present at any meeting, or

                 (ii)    In writing without a meeting,

     shall constitute the actions of the Administrative Committee.

          (c)    Any member of the Administrative Committee is authorized
     to execute any document or documents on behalf of the Administrative
     Committee.

     7.4  REPORTING AND DISCLOSURE.  The Company (and not the
Administrative Committee) shall be responsible for the reporting and
disclosure of information required to be reported or disclosed pursuant to
ERISA or any other applicable law.

     7.5  NOTICES AND COMMUNICATIONS.
          (a)    All applications, notices, designations, elections, and
     other communications from Participants shall be in writing, on forms
     prescribed by the Administrative Committee.  These documents shall be
     mailed or delivered to the office designated by the Administrative
     Committee, and shall be deemed to have been given when received by
     such office.

          (b)    Each notice, report, remittance, statement, or other
     communication directed to a Participant or Beneficiary shall be in
     writing and may be delivered in person or by mail.  An item shall be
     deemed to have been delivered and received by the Participant three
     (3) days after the date when it is deposited in the United States Mail
     with postage prepaid, addressed to the Participant or Beneficiary at
     his last address of record with the Administrative Committee.

     7.6  INDEMNIFICATION.
          (a)    To the maximum extent permitted by law, the Company shall
     indemnify each member of the Board of Directors and of the
     Administrative Committee, and every other Employee with duties under
     the Plan, against expenses (including any amount paid in settlement)
     reasonably incurred by him in connection with any claims against him
     by reason of the performance of his duties under the Plan.


                                     16


          (b)    The right of indemnification specified in Section 7.6 (a)
     above shall not apply with respect to matters as to which the
     individual acted fraudulently or in bad faith.

          (c)    Notwithstanding the above, the Company shall have the
     right to select counsel and to control the prosecution or defense of
     the suit.

          (d)    Furthermore, the Company shall not be obligated to
     indemnify any person for any amount incurred through any settlement or
     compromise of any action unless the Company consents in writing to the
     settlement or compromise.


                                     17


                               ARTICLE VIII
                         APPLICATION FOR BENEFITS
                         ------------------------


     8.1  APPLICATION FOR BENEFITS.
          (a)    The Administrative Committee may require any person
     claiming benefits under the Plan (a "Claimant") to submit an
     application therefor, together with such other documents and
     information as the Administrative Committee may require.

          (b)    Within ninety (90) days following receipt of the
     application and all necessary documents and information, the
     Administrative Committee's authorized delegate reviewing the claim
     shall furnish the Claimant with written notice of the decision
     rendered with respect to the application.

          (c)    Should special circumstances require an extension of time
     for processing the claim, written notice of the extension shall be
     furnished to the Claimant prior to the expiration of the initial
     ninety (90) day period.

                 (i)     The notice shall indicate the--

                    (A)  Special circumstances requiring an extension of
                 time, and

                    (B)  The date by which a final decision is expected to
                 be rendered.

                 (ii)    In no event shall the period of the extension
          exceed ninety (90) days from the end of the initial ninety (90)
          day period.

     8.2  CONTENT OF DENIAL.     In the case of a denial of the
Claimant's claim for benefits, the written notice shall set forth:

          (a)    The specific reasons for the denial;

          (b)    References to the Plan provisions upon which the denial is
     based;

          (c)    A description of any additional information or material
     necessary for perfection of the application (together with an
     explanation of why the material or information is necessary); and

          (d)    An explanation of the Plan's claims review procedure.

     8.3  APPEALS.
          (a)    In order to appeal the decision rendered with respect to
     his application for benefits or with respect to the amount of his
     benefits, the Claimant must follow the appeal procedures set forth in
     this Section 8.3.


                                     18


          (b)    The appeal must be made, in writing--

                 (i)     In the case where the claim is expressly rejected,
          within sixty-five (65) days after the date of notice of the
          decision with respect to the application, or

                 (ii)    In the case where the claim has neither been
          approved nor denied within the applicable period provided in
          Section 8.1 above, within sixty-five (65) days after the
          expiration of the period.

          (c)    The Claimant may request that his application be given
     full and fair review by the Administrative Committee.  The Claimant
     may review all pertinent documents and submit issues and comments in
     writing in connection with the appeal.

          (d)    The decision of the Administrative Committee shall be made
     promptly, and not later than sixty (60) days after the Administrative
     Committee's receipt of a request for review, unless special
     circumstances require an extension of time for processing.  In such a
     case, a decision shall be rendered as soon as possible, but not later
     than one hundred twenty (120) days after receipt of the request for
     review.

          (e)    The decision on review shall--

                 (i)     Be in writing,

                 (ii)    Include specific reasons for the decision,

                 (iii)   Be written in a manner designed to be understood
          by the Claimant, and

                 (iv)    Contain specific references to the pertinent Plan
          provisions upon which the decision is based.

    8.4  EXHAUSTION OF REMEDIES.  No legal action for benefits
under the Plan may be brought unless and until the Claimant has exhausted
his remedies under this Article VIII.


                                     19


                                ARTICLE IX
                           MISCELLANEOUS MATTERS
                           ---------------------

     9.1  AMENDMENT OR TERMINATION.
          (a)    The Board of Directors may amend or terminate the Plan at
     any time by an instrument in writing executed in the name of the
     Company.  However, no amendment may be adopted that would (i) reduce
     the dollar value of a Participant's vested benefit (ii) eliminate a
     form of benefit payment, or (iii) delay the date on which a
     Participant's vested benefit becomes payable.  A reduction in a
     Participant's benefit resulting from a change in the interest rate
     used in determining Actuarial Equivalence shall not be precluded by
     reason of the prior sentence.

          (b)    After the occurrence of a Change in Control, no amendment
     may be adopted that would affect (i) Section 2.6, (ii) Section 5.5, or
     (iii) this Section 9.1(b).

          (c)    In the event of the termination of the Plan, all
     Participants who are employed by the Company or a Related Company on
     that date become fully vested.  However, termination of the Plan will
     not accelerate the date on which benefits become payable under the
     Plan, except as otherwise provided in--

                 (i)     Section 5.5, or

                 (ii)    Resolutions of the Board of Directors.

     9.2  EFFECT OF MERGER OF COMPANY.
          (a)    In the event of a consolidation, merger, sale,
     liquidation, or other transfer of substantially all of the operating
     assets of the Company to any other company, the ultimate successor or
     successors to the business of the Company shall automatically be
     deemed to have elected to continue this Plan in full force and effect,
     in the same manner as if the Plan had been adopted by resolution of
     its board of directors.

          (b)    The presumption set forth in Section 9.2(a) above shall
     not apply if the successor, by resolution of its board of directors,
     elects not to so continue this Plan in effect.  In such a case, the
     Plan shall terminate as of the effective date set forth in the board
     resolution.

     9.3  NO ENLARGEMENT OF EMPLOYEE RIGHTS.
          (a)    This Plan is strictly a voluntary undertaking on the part
     of the Company and shall not be deemed to constitute a contract
     between the Company (or a Related Company) and any Employee, or to be
     consideration for, or an inducement to, or a condition of, the
     employment of any Employee.

          (b)    Nothing contained in the Plan shall be deemed to give any
     Employee the right to be retained in the employ of the Company (or a
     Related Company) or to interfere with the right of


                                     20


     the Company (or a Related Company) to discharge any Employee at any time.

     9.4  RESTRICTIONS AGAINST ALIENATION.  A Participant's benefit under
the Plan may not be assigned or alienated, either voluntarily or
involuntarily.  However, the preceding sentence will not preclude the Plan
from reducing a Participant's benefit by the amount he owes to the Company
or a Related Company.  Such a reduction will apply whether the benefit is
payable to the Participant or to his Beneficiary.

     9.5  EMPLOYMENT AGREEMENTS.  In the case of a Participant whose terms
of employment with the Company or a Related Company are subject to the
provisions of an employment agreement, to the extent that the terms of the
employment contract provide the Participant with greater benefits than
would otherwise be determined under the provisions of the Plan, the terms
of the employment contract shall prevail.

     9.6  INTERPRETATION.
          (a)    Article and Section headings are for reference only and
     shall not be deemed to be part of the substance of this instrument or
     to enlarge or limit the contents of any Article or Section.

          (b)    Unless the context clearly indicates otherwise, masculine
     gender shall include the feminine, the singular shall include the
     plural, and the plural shall include the singular.

          (c)    In the case of any ambiguity, the Plan shall be construed
     in such a manner so as to comply with the provisions of ERISA,
     including the fact that it is intended that the Plan be exempt from
     the requirements of Parts II, III, and IV of Title I of ERISA pursuant
     to Sections 201(2), 301(a)(3), and 401(a)(1) of ERISA.

     IN WITNESS WHEREOF, Mattel, Inc. has caused this instrument to be
executed by its duly authorized officer.


                              MATTEL,  INC.


                              BY:    /s/ E. Joseph McKay
                                     -------------------------


                              ITS:   Senior Vice President,
                                     Human Resources
                                     --------------------------


                              DATE:  July 2, 1996
                                     --------------------------


                                     21

<PAGE>


<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 1 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED         SIX MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              June  30,    June  30,    June  30,    June  30,
PRIMARY                                                         1996         1995         1996         1995
- -------                                                       ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income                                                    $  66,293    $  67,496    $  96,178    $  94,454

Deduct: Dividends on convertible preference stock                     -       (1,099)           -       (2,198)
                                                              ---------    ---------    ---------    ---------
Net income applicable to common shares                        $  66,293    $  66,397    $  96,178    $  92,256
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
- ------------------------------------------------------

Weighted average common shares outstanding                      275,868      276,402      276,109      276,302
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      3,500        2,966        3,628        2,677
      Fisher-Price warrants                                         989          911          986          895
      Nonvested stock                                               537          412          600          401
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             280,894      280,691      281,323      280,275
                                                              =========    =========    =========    =========

Income Per Common Share:
- ------------------------

Net income per common share                                   $    0.24    $    0.24    $    0.34    $    0.33
                                                              =========    =========    =========    =========

</TABLE>
<PAGE>

<TABLE>

                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 2 of 2)
                     COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                     ------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED         SIX MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              June  30,    June  30,    June  30,    June  30,
FULLY DILUTED                                                  1996 (a)     1995 (b)     1996 (a)     1995 (b)
- -------------                                                 ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income applicable to common shares                        $  66,293    $  67,496    $  96,178    $  94,454
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income per Share:
- ------------------------------------------------------

Weighted average common shares outstanding                      275,868      276,402      276,109      276,302
Weighted average common equivalent shares arising from:
      Dilutive stock options                                      4,158        3,402        4,361        3,506
      Fisher-Price warrants                                       1,002          929        1,002          929
      Assumed conversion of convertible preference stock              -          923            -          923
      Nonvested stock                                               570          464          692          464
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             281,598      282,120      282,164      282,124
                                                              =========    =========    =========    =========

Income Per Common Share:
- ------------------------

Net income per common share                                   $    0.24    $    0.24    $    0.34    $    0.33
                                                              =========    =========    =========    =========

<FN>
(a) - This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although not required
      by footnote 2 to paragraph 14 of APB Opinion No. 15 because it results in dilution of less than 3%.

(b) - This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although it is contrary
      to paragraph 40 of APB Opinion No. 15 because it produces an anti-dilutive result.

</TABLE>
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE SIX
         MONTHS ENDED JUNE 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                          44,727
<SECURITIES>                                         0
<RECEIVABLES>                                  975,844
<ALLOWANCES>                                    13,154
<INVENTORY>                                    490,590
<CURRENT-ASSETS>                             1,691,639
<PP&E>                                         823,634
<DEPRECIATION>                                 279,066
<TOTAL-ASSETS>                               2,728,126
<CURRENT-LIABILITIES>                          820,114
<BONDS>                                        474,951
<COMMON>                                       279,058
                                0
                                          0
<OTHER-SE>                                   1,047,420
<TOTAL-LIABILITY-AND-EQUITY>                 2,728,126
<SALES>                                      1,363,234
<TOTAL-REVENUES>                             1,363,234
<CGS>                                          698,903
<TOTAL-COSTS>                                  698,903
<OTHER-EXPENSES>                               491,157
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              30,696
<INCOME-PRETAX>                                142,478
<INCOME-TAX>                                    46,300
<INCOME-CONTINUING>                             96,178
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    96,178
<EPS-PRIMARY>                                     0.34
<EPS-DILUTED>                                     0.34

<FN>
Notes -

Per share data reflects the effects of a five-for-four stock split
distributed to shareholders in March 1996.  Previously submitted
financial data schedules have not been restated for this
recapitalization.

Fully diluted earnings per share for the six months ended June 30, 1996
has been submitted in accordance with Regulation S-K, Item 601 (b)(11),
although not required by footnote 2 to paragraph 14 of APB Opinion No. 15
because it results in dilution of less than 3%.

        

</TABLE>


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