SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
Current Report Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report: July 2, 1996
MATTEL, INC.
------------
(Exact name of registrant as specified in its charter)
Delaware 001-05647 95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction (Commission (I.R.S. Employer
of incorporation) File No.) Identification No.)
333 Continental Boulevard, El Segundo, California 90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including area code (310) 252-2000
----------------------------
N/A
- ------------------------------------------------------------------------------
(Former name or former address, if changed since last report)
<PAGE>
Item 5. Other Events
- ------- ------------
Mattel, Inc. hereby incorporates by reference herein its
press release dated July 2, 1996, regarding its second
quarter and full-year 1996 earnings, a copy of which is
included as Exhibit 99.0 attached hereto.
Item 7. Financial Statements and Exhibits
- ------- ---------------------------------
(a) Financial statements of businesses acquired: None
(b) Pro forma financial information: None
(c) Exhibits:
99.0 Press release dated July 2, 1996.
<PAGE>
SIGNATURES
----------
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.
MATTEL, INC.
Registrant
By: /s/ Robert Normile
-----------------------------
Robert Normile
Vice President, Assistant
General Counsel and Assistant
Date: July 2, 1996 Secretary
------------
<PAGE>
FOR IMMEDIATE RELEASE CONTACT: Glenn Bozarth
July 2, 1996 Mattel, Inc.
(310) 252-3521
MATTEL SAYS EXPECTATIONS FOR 1996 FULL-YEAR ARE UNCHANGED,
BUT RESULTS FOR SECOND QUARTER WILL BE
APPROXIMATELY THE SAME AS LAST YEAR
-----------------------------------
LOS ANGELES, July 2 -- Mattel, Inc. today said that sales volume and
earnings for the second quarter ended June 30 will be approximately the
same as last year, but that these results will have no impact on the
company's expectations for the year.
"Consumer demand for our products has been excellent, with over-the-
counter movement exceeding our projections," said John W. Amerman, Mattel's
chairman and chief executive officer. "Traditionally, we have generated
approximately two-thirds of our sales volume and three-quarters of our
profit during the second half of the year. We therefore expect that full-
year earnings for 1996 will increase at least 15 percent versus last year."
Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of children's toys. Headquartered in El Segundo, California,
Mattel has offices and facilities in 36 countries and sells its products in
more than 140 nations throughout the world.
-###-
<PAGE>
