MATTEL INC /DE/
11-K, 1996-06-28
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                 FORM 11-K



(Mark One)

[X]      Annual report pursuant to section 15(d) of the Securities
         Exchange Act of 1934 [Fee Required] for the fiscal year ended
         December 31, 1995.

[_]      Transition report pursuant to section 15(d) of the Securities
         Exchange Act of 1934 [No Fee Required] for the transition period
         from _________ to _________.


Commission File Number  001-04777
- ---------------------------------


A.       Full title of the plan and the address of the plan, if different
         from that of the issuer named below:


                      MATTEL, INC. PERSONAL INVESTMENT PLAN


B.       Name of issuer of the securities held pursuant to the plan and
         the address of its principal executive office:

                               MATTEL, INC.
                        333 CONTINENTAL BOULEVARD
                    EL SEGUNDO, CALIFORNIA  90245-5012

<PAGE>

[Price Waterhouse LLP letterhead]



                   REPORT OF INDEPENDENT ACCOUNTANTS
                   ---------------------------------




June 21, 1996



To the Plan Administrator and Participants
 of the Mattel, Inc. Personal Investment Plan


In our opinion, the accompanying statements of net assets available for
benefits with fund information and the related statements of changes in net
assets available for benefits with fund information present fairly, in all
material respects, the net assets available for benefits of the Mattel,
Inc. Personal Investment Plan at December 31, 1995 and 1994, and the
changes in net assets available for benefits for the years then ended, in
conformity with generally accepted accounting principles.  These financial
statements are the responsibility of the plan's management; our
responsibility is to express an opinion on these financial statements based
on our audits.  We conducted our audits of these statements in accordance
with generally accepted auditing standards which require that we plan and
perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement.  An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures
in the financial statements, assessing the accounting principles used and
significant estimates made by management, and evaluating the overall
financial statement presentation.  We believe that our audits provide a
reasonable basis for the opinion expressed above.

Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The additional information included
in Schedules I and V is presented for purposes of additional analysis and
is not a required part of the basic financial statements but is additional
information required by ERISA.  Such information has been subjected to the
auditing procedures applied in the audit of the basic financial statements
and, in our opinion, is fairly stated in all material respects in relation
to the basic financial statements taken as a whole.




/s/ Price Waterhouse LLP
- ------------------------

<PAGE>
<TABLE>
<CAPTION>
                                MATTEL, INC. PERSONAL INVESTMENT PLAN

                 STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
                 --------------------------------------------------------------------
                                           DECEMBER 31, 1995
                                           -----------------

                                                       Participant Directed
                             ------------------------------------------------------------------------
                                Fixed         Managed         Equity         Mattel
                                Income         Equity          Index          Stock      Participant
                               Account        Account         Account        Account        Loans
                             ------------   ------------   ------------   ------------   ------------
      ASSETS
      ------
<S>                          <C>            <C>            <C>            <C>            <C>
Investments, at fair value
 (Notes 2 and 3):

    Stock index fund                    -              -   $ 24,309,000              -              -

    Managed equity fund                 -   $ 23,518,000              -              -              -

    Mattel stock fund                   -              -              -   $  8,291,000              -

    Participant loans
     receivable (Note 1)                -              -              -              -   $  6,671,000
                             ------------   ------------   ------------   ------------   ------------
                                        -     23,518,000     24,309,000      8,291,000      6,671,000

Deposits with insurance
 companies, at contract
 value (Note 3)              $113,633,000              -              -              -              -
                             ------------   ------------   ------------   ------------   ------------
    Total investments         113,633,000     23,518,000     24,309,000      8,291,000      6,671,000
                             ------------   ------------   ------------   ------------   ------------

Cash and cash equivalents       4,276,000              -              -         66,000              -
                             ------------   ------------   ------------   ------------   ------------
Receivables:

    Accrued interest and
     dividends receivable          16,000              -              -         16,000              -

    Contributions receivable       (8,000)         2,000         15,000          3,000              -
                             ------------   ------------   ------------   ------------   ------------
        Total receivables           8,000          2,000         15,000         19,000              -
                             ------------   ------------   ------------   ------------   ------------
        Total net assets     $117,917,000   $ 23,520,000   $ 24,324,000   $  8,376,000   $  6,671,000
                             ============   ============   ============   ============   ============


<CAPTION>
               MATTEL, INC. PERSONAL INVESTMENT PLAN

STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
- --------------------------------------------------------------------
                          DECEMBER 31, 1995
                          -----------------

                                 Non-
                             Participant
                               Directed
                             ------------
                               Clearing
                                Account         Total
                             ------------   ------------
      ASSETS
      ------
<S>                          <C>            <C>
Investments, at fair value
 (Notes 2 and 3):

    Stock index fund                    -   $ 24,309,000

    Managed equity fund                 -     23,518,000

    Mattel stock fund                   -      8,291,000

    Participant loans
     receivable (Note 1)                -      6,671,000
                             ------------   ------------
                                        -     62,789,000

Deposits with insurance
 companies, at contract
 value (Note 3)                         -    113,633,000
                             ------------   ------------
    Total investments                   -    176,422,000
                             ------------   ------------

Cash and cash equivalents    $     29,000      4,371,000
                             ------------   ------------
Receivables:

    Accrued interest and
     dividends receivable               -         32,000

    Contributions receivable            -         12,000
                             ------------   ------------
        Total receivables               -         44,000
                             ------------   ------------
        Total net assets     $     29,000   $180,837,000
                             ============   ============

<FN>
              The accompanying notes are an integral part of these financial statements.
</TABLE>

                                                -2-
<PAGE>
<TABLE>
<CAPTION>
                              MATTEL, INC. PERSONAL INVESTMENT PLAN

               STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
               --------------------------------------------------------------------
                                           DECEMBER 31, 1994
                                           -----------------

                                                       Participant Directed
                             ------------------------------------------------------------------------
                                Fixed         Managed         Equity         Mattel
                                Income         Equity          Index          Stock      Participant
                               Account        Account         Account        Account        Loans
                             ------------   ------------   ------------   ------------   ------------
      ASSETS
      ------
<S>                          <C>            <C>            <C>            <C>            <C>
Investments, at fair value
 (Notes 2 and 3):

    Stock index fund                    -              -   $ 13,389,000              -              -

    Managed equity fund                 -   $ 13,293,000              -              -              -

    Mattel stock fund                   -              -              -   $  2,715,000              -

    Participant loans
     receivable (Note 1)                -              -              -              -   $  5,764,000
                             ------------   ------------   ------------   ------------   ------------
                                        -     13,293,000     13,389,000      2,715,000      5,764,000

Deposits with insurance
 companies, at contract
 value (Note 3)              $119,565,000              -              -              -              -
                             ------------   ------------   ------------   ------------   ------------
    Total investments         119,565,000     13,293,000     13,389,000      2,715,000      5,764,000
                             ------------   ------------   ------------   ------------   ------------

Cash and cash equivalents       3,061,000              -              -        110,000              -
                             ------------   ------------   ------------   ------------   ------------
Receivables:

    Accrued interest and
     dividends receivable          12,000              -              -          7,000              -

    Contributions receivable      (47,000)             -              -         51,000              -
                             ------------   ------------   ------------   ------------   ------------
        Total receivables         (35,000)             -              -         58,000              -
                             ------------   ------------   ------------   ------------   ------------
        Total net assets     $122,591,000   $ 13,293,000   $ 13,389,000   $  2,883,000   $  5,764,000
                             ============   ============   ============   ============   ============


<CAPTION>
               MATTEL, INC. PERSONAL INVESTMENT PLAN

STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
- --------------------------------------------------------------------
                            DECEMBER 31, 1994
                            -----------------

                                 Non-
                             Participant
                               Directed
                             ------------
                               Clearing
                                Account         Total
                             ------------   ------------
      ASSETS
      ------
<S>                          <C>            <C>
Investments, at fair value
 (Notes 2 and 3):

    Stock index fund                    -   $ 13,389,000

    Managed equity fund                 -     13,293,000

    Mattel stock fund                   -      2,715,000

    Participant loans
     receivable (Note 1)                -      5,764,000
                             ------------   ------------
                                        -     35,161,000

Deposits with insurance
 companies, at contract
 value (Note 3)                         -    119,565,000
                             ------------   ------------
    Total investments                   -    154,726,000
                             ------------   ------------

Cash and cash equivalents    $    159,000      3,330,000
                             ------------   ------------
Receivables:

    Accrued interest and
     dividends receivable               -         19,000

    Contributions receivable            -          4,000
                             ------------   ------------
        Total receivables               -         23,000
                             ------------   ------------
        Total net assets     $    159,000   $158,079,000
                             ============   ============


<FN>
              The accompanying notes are an integral part of these financial statements.
</TABLE>

                                                -3-
<PAGE>
<TABLE>
<CAPTION>

                                MATTEL, INC. PERSONAL INVESTMENT PLAN

            STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
                                FOR THE YEAR ENDED DECEMBER 31, 1995
                                ------------------------------------


                                                      Participant Directed
                             ---------------------------------------------------------------------
                                  Fixed        Managed       Equity        Mattel
                                  Income        Equity        Index         Stock      Participant
                                 Account       Account       Account       Account        Loans
                              ------------   -----------   -----------   ----------   ------------
<S>                           <C>            <C>           <C>           <C>          <C>
Investment income:

  Interest                    $  7,844,000             -             -   $    7,000   $    450,000

  Dividends                              -   $    64,000             -       52,000              -

  Net appreciation
   in fair value of
   investments (Note 3)                  -     5,696,000   $ 5,618,000    2,167,000              -

Contributions:

  Employer                       5,348,000     1,324,000     1,187,000      495,000              -

  Employee                       7,497,000     2,296,000     2,153,000    1,003,000              -

  Fund transfers                (8,797,000)    2,296,000     3,896,000    1,985,000        665,000

Benefit payments               (16,566,000)   (1,449,000)   (1,919,000)    (216,000)      (208,000)
                              ------------   -----------   -----------   ----------   ------------
(Decrease)/increase in
 net assets available
 for benefits                   (4,674,000)   10,227,000    10,935,000    5,493,000        907,000
                              ------------   -----------   -----------   ----------   ------------
Net assets available for
  benefits:
  Beginning of year            122,591,000    13,293,000    13,389,000    2,883,000      5,764,000
                              ------------   -----------   -----------   ----------   ------------
  End of year                 $117,917,000   $23,520,000   $24,324,000   $8,376,000   $  6,671,000
                              ============   ===========   ===========   ==========   ============


<CAPTION>

                    MATTEL, INC. PERSONAL INVESTMENT PLAN

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
                   FOR THE YEAR ENDED DECEMBER 31, 1995
                   ------------------------------------

                                 Non-
                             Participant
                               Directed
                             ------------
                               Clearing
                                Account         Total
                             ------------   -------------
<S>                          <C>            <C>
Investment income:

  Interest                    $     11,000  $   8,312,000 (a)

  Dividends                              -        116,000

  Net appreciation
   in fair value of
   investments (Note 3)              6,000     13,487,000

Contributions:

  Employer                          24,000      8,378,000

  Employee                         (37,000)    12,912,000 (a)

  Fund transfers                   (45,000)             -

Benefit payments                   (89,000)   (20,447,000)
                              ------------   ------------
(Decrease)/increase in
 net assets available
 for benefits                     (130,000)    22,758,000
                              ------------   ------------
Net assets available for
  benefits:
  Beginning of year                159,000    158,079,000
                              ------------   ------------
  End of year                 $     29,000   $180,837,000
                              ============   ============


<FN>
(a) Interest income related to participant loans of $450,000 was reclassified from employee
    contributions to interest income.


             The accompanying notes are an integral part of these financial statements.
</TABLE>

                                               -4-
<PAGE>
<TABLE>
<CAPTION>

                                MATTEL, INC. PERSONAL INVESTMENT PLAN

            STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
                                FOR THE YEAR ENDED DECEMBER 31, 1994
                                ------------------------------------


                                                      Participant Directed
                             ---------------------------------------------------------------------
                                  Fixed        Managed       Equity       Mattel
                                 Income        Equity        Index        Stock       Participant
                                 Account       Account       Account      Account        Loans
                              ------------   -----------   -----------   ----------   ------------
<S>                           <C>            <C>           <C>           <C>          <C>
Investment income:

  Interest                    $  7,803,000             -             -   $    3,000   $    384,000

  Dividends                              -             -             -       21,000              -

  Net appreciation
   (depreciation) in fair
   value of investments
   (Note 3)                              -   $  (424,000)  $   154,000       17,000              -

Contributions:

  Employer                       5,004,000     1,092,000       969,000      289,000              -

  Employee                       5,655,000     1,465,000     1,265,000      410,000              -

  Fund transfers                (2,425,000)      186,000       558,000      897,000        784,000

Benefit payments                (7,767,000)   (1,043,000)     (805,000)    (175,000)      (164,000)
                              ------------   -----------   -----------   ----------   ------------
Increase in net assets
 available for benefits          8,270,000     1,276,000     2,141,000    1,462,000      1,004,000
                              ------------   -----------   -----------   ----------   ------------
Net assets available for
  benefits:
  Beginning of year            114,321,000    12,017,000    11,248,000    1,421,000      4,760,000
                              ------------   -----------   -----------   ----------   ------------
  End of year                 $122,591,000   $13,293,000   $13,389,000   $2,883,000   $  5,764,000
                              ============   ===========   ===========   ==========   ============

<CAPTION>

                    MATTEL, INC. PERSONAL INVESTMENT PLAN

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
                   FOR THE YEAR ENDED DECEMBER 31, 1994
                   ------------------------------------

                                 Non-
                             Participant
                               Directed
                             ------------
                               Clearing
                                Account         Total
                             ------------   -------------
<S>                          <C>            <C>
Investment income:
  Interest                    $      3,000  $   8,193,000 (a)

  Dividends                              -         21,000

  Net appreciation
   (depreciation) in fair
   value of investments
   (Note 3)                              -       (253,000)

Contributions:
  Employer                          (4,000)     7,350,000

  Employee                         (16,000)     8,779,000 (a)

  Fund transfers                     7,000          7,000

Benefit payments                   169,000     (9,785,000)
                              ------------   ------------
Increase in net assets
 available for benefits            159,000     14,312,000
                              ------------   ------------
Net assets available for
  benefits:
  Beginning of year                      -    143,767,000
                              ------------   ------------
  End of year                 $    159,000   $158,079,000
                              ============   ============


<FN>
(a) Interest income related to participant loans of $384,000 was reclassified from employee
    contributions to interest income.


             The accompanying notes are an integral part of these financial statements.
</TABLE>

                                               -5-
<PAGE>

                    MATTEL, INC. PERSONAL INVESTMENT PLAN


                        NOTES TO FINANCIAL STATEMENTS
                        -----------------------------


NOTE 1 - GENERAL DESCRIPTION OF THE PLAN:
- -----------------------------------------

The following description of the Mattel, Inc. (the "Company") Personal
Investment Plan (the "Plan") provides only general information.
Participants should refer to the Plan agreement for a more complete
description of the Plan's provisions.


General
- -------

Established November 1, 1983, the Plan is a contributory thrift savings
form of a defined contribution plan covering all nonunion employees of the
Company and certain subsidiaries of Mattel, Inc.  The Plan is administered
by the Company under the direction of the Pension Committee of the Board of
Directors of the Company.  Plan assets at December 31, 1995 were held by
The Northern Trust Company (the "Trustee") under the direction of the
Pension Committee.  There were approximately 3,783 participants in the
Plan as of December 31, 1995.


In 1989, the Plan was amended retroactive to January 1, 1987 in order to
comply with rules and regulations set forth in the Tax Reform Act of 1986.
In August 1992, the Plan was amended to provide to participants the option
to invest in Mattel common stock as a fourth investment alternative.
Effective in January 1993, the Plan was amended and restated to reflect
technical provisions as required by the Unemployment Compensation
Amendments of 1992 to the Internal Revenue Code of 1986 relating to direct
rollovers between qualified plans and mandatory withholding rules, and to
adjust the provisions relating to the voting of stock in the Mattel stock
fund.  There were four technical amendments made to the Plan during the
current year which had no impact on the financial statements.


Contributions
- -------------

The Company makes automatic contributions ranging from 2 percent to 7
percent of compensation based upon covered participants' ages, regardless
of whether the employees elect to personally contribute to the Plan.  The
Company will match 100 percent of the first 2 percent of compensation
contributed by an employee and 50 percent of the next 4 percent.  In
addition, each employee may contribute up to an additional 9 percent of
compensation, with no matching contribution by the Company.  Participants
are permitted to direct all contributions made to the Plan into one or more
of four separate investment funds: a fixed income account, a managed equity
account, an equity index account and the Mattel stock account.  Participants
may change their investment options twice each quarter.  Participants can
invest a maximum of 25 percent of their current contributions in the
Mattel stock fund.  In addition, participants cannot transfer more than
25 percent of their account balance to the Mattel stock fund.



                                 -6-


NOTE 1:  (Continued)
- ------


Vesting
- -------

Each participant hired prior to July 1, 1989 has a 100 percent vested
interest in all contributions and earnings in his or her account, including
the Company's matching contributions.  Each participant hired after July 1,
1989 is immediately vested in their contributions plus actual earnings
thereon.  Vesting in the Company's matching and discretionary contribution
portion of the participant's account plus actual earnings thereon is based
on years of continuous service.  Participants become 25 percent vested after
two years of credited service and vest an additional 25 percent for each
additional year of service through the fifth year at which time 100 percent
vesting occurs.


Participant Loans Receivable
- ----------------------------

Participants may borrow from their accounts from a minimum of $2,000 to a
maximum equal to the lesser of $50,000 or 50 percent of their vested account
balance.  Loan terms range from 1-5 years or up to 15 years for the
purchase of a primary residence.  The loans are secured by the balance in
the participant's account and bear interest at the prime rate plus one
percent set at the beginning of the month in which the loan is granted.
The interest rate is set for the duration of the loan.  As of December 31,
1995, interest rates on loans outstanding ranged from 7 percent to 11
percent.  Principal and interest are paid ratably through payroll
deductions.  In addition, funds may be withdrawn by participants prior to
retirement under limited circumstances, subject to restrictions as defined
by the Plan.


Participant Accounts
- --------------------

Each participant's account is credited with the participant's contribution
and allocations of (a) the Company's contribution and (b) Plan earnings.
Allocations are made based on the fund allocation percentages used for the
employees' contributions.  Forfeited balances of terminated participants'
nonvested accounts are used to reduce future Company contributions.  The
benefit to which a participant is entitled is the benefit that can be
provided from the participant's vested account.


Payment of Benefits
- -------------------

Upon termination of service due to death, disability, retirement or other
reasons, a participant or beneficiary may receive a lump-sum amount equal
to the value of the participant's vested interest in his or her account.
Participants automatically become 100 percent vested in their account balance
if their termination is due to total disability or retirement.


Expenses of the Plan
- --------------------

Expenses incurred in the administration of the Plan are paid by the
Company.


                                 -7-


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
- ----------------------------------------------------

Basis of Accounting
- -------------------

The financial statements of the Plan are prepared using the accrual basis
of accounting.


Valuation of Investments
- ------------------------

Investments are presented in the accompanying statements of net assets
available for benefits at their fair value.  Investments held in the
managed equity fund, equity index fund and Mattel stock fund are valued
using quoted market prices.  Investments in the fixed income fund, made
primarily pursuant to guaranteed investment contracts, are valued at
contract value as determined by the insurance companies.  Contract value
represents contributions made under a guaranteed investment contract, plus
interest at the contract rate, less administrative expenses charged by the
insurance company.  Participant loans receivable are valued at cost which
approximates fair value.


Contributions
- -------------

Contributions from Plan participants are recorded in the period in which
the Company makes payroll deductions from the employee's compensation.  The
Company's matching contributions are recorded in the period corresponding
with the employee contributions.  Employee rollover contributions are
included as Employee Contributions in the financial statements.


Income Recognition
- ------------------

In accordance with the policy of presenting investments at current fair
value, the net appreciation or depreciation in the fair value of
investments during the period is reflected in the statement of changes in
net assets available for benefits.  Such net appreciation or depreciation
in current fair value includes realized gains and losses on dispositions of
securities during the period.  Securities transactions are recorded on a
trade date basis.  Interest income is recorded as earned on an accrual
basis.  Dividend income is recorded on the ex-dividend date.


Payment of Benefits
- -------------------

Benefits payable to former employees are recorded in the period in which
payment occurs.



                                 -8-


NOTE 3 - INVESTMENTS:
- ---------------------

The fair value of investments held by the Trustee at December 31, 1995 and
1994 is summarized in the following table:

<TABLE>
<CAPTION>

                                          December 31,   December 31,
                                              1995           1994
                                          ------------   ------------
<S>                                       <C>            <C>
Investments at contract value
- -----------------------------
(Issuer/Contract Number)
- ------------------------

All America Life Insurance Co.
  GA-92121-A-1                            $  1,667,000   $          -
  GA-92121-A-2                               1,667,000              -
  GA-92121-A-3                               1,112,000              -
  GA-92121-A-4                               2,224,000              -

Allstate Life Insurance Co.
  GA 4900                                            -      1,522,000
  GA 5048                                            -      1,413,000
  GA 5117                                    1,476,000      1,363,000
  GA 5199                                    2,072,000      1,921,000
  GA 5256                                    1,319,000      1,228,000
  GA 5304                                    1,318,000      1,223,000
  GA 5395                                    2,473,000      2,311,000

Canada Life Assurance Co.
  P 45354                                            -      1,048,000

Commonwealth Life Assurance Co.
  00040TR                                            -      3,170,000
  00040TR2                                           -      4,991,000
  00593FR                                    1,121,000      2,099,000
  ADA 153TR                                  2,668,000              -
  ADA 153TR2                                 5,001,000              -

Confederation Life Insurance Co.
  62002                                        528,000        528,000
  62003                                        528,000        528,000
  62571                                      1,061,000      1,061,000
  62572                                      1,056,000      1,056,000
  62624                                      1,202,000      1,202,000

Crown Life Insurance Co.
  GACR - 9003541                                     -        515,000



                                 -9-
<CAPTION>

NOTE 3: (Continued)
- ------

                                          December 31,   December 31,
                                              1995           1994
                                          ------------   ------------
<S>                                       <C>            <C>
Hartford Life Insurance Co.
  GA - 8943                               $          -   $  1,483,000
  GA - 9780                                  1,092,000      1,044,000
  GA - 9781                                  1,107,000      1,052,000
  GA - 9925                                  4,510,000      4,209,000
  GA - 10148                                 4,408,000      4,109,000

John Hancock Life Insurance Co.
   GAC - 6111                                2,631,000      2,458,000
   GAC - 7166                                1,117,000      2,128,000
   GAC - 7188                                1,114,000      1,062,000

Lehman Brothers
   06530394G                                 2,510,000      2,510,000
   04972095G                                 4,562,000              -

Life of Virginia
   GS - 2744                                 1,105,000      2,114,000
   GS - 2725                                 4,571,000      4,331,000

Mutual Benefit Life Insurance Co.
   2565                                      1,236,000      1,211,000

Nationwide Life Insurance Co.
   5015                                      1,672,000      1,549,000

New York Life
   GA - 6830                                 3,370,000      3,204,000
   GA - 6830-2                               2,814,000      2,673,000
   GA - 6830-3                               2,238,000      2,115,000
   GA - 06830-004                            1,638,000      1,514,000

Northwestern National Life Insurance Co.
   21815-4                                   3,006,000      4,156,000

Ohio National Life Insurance Co.
   GA 5084-2                                         -        766,000
   GA 5462                                     644,000        600,000
   GA 5376                                   1,371,000      1,272,000
   GA 5463                                     644,000        600,000



                                 -10-
<CAPTION>

NOTE 3: (Continued)
- ------

                                          December 31,   December 31,
                                              1995           1994
                                          ------------   ------------
<S>                                       <C>            <C>
Penn Mutual Life Insurance Co.
   91084                                  $          -   $    551,000
   91139                                     1,505,000      2,773,000

Principal Mutual Life Insurance Co.
   GA 4749                                   1,626,000      1,513,000
   GA 4749-2                                 1,339,000      1,239,000
   GA 4749-3                                 1,341,000      1,241,000
   GA 4749-4                                 3,636,000      3,427,000

Protective Life Insurance Co.
   GA 333                                            -      1,525,000
   GA 571                                    1,047,000      1,047,000
   GA 602                                    1,536,000      1,537,000

Provident National Life Assurance Co.
   027-04668                                         -        893,000

Prudential Life
   GA-7773-211                               6,451,000      8,157,000
   GA-7773-212                               1,112,000      1,051,000

Safeco Life Insurance Co.
   1051603-01                                2,058,000              -

State Mutual Life Assurance Co.
   GA-92121-A-1                                      -      1,577,000
   GA-92121-A-2                                      -      1,577,000
   GA-92121-A-3                                      -      1,039,000
   GA-92121-A-4                                      -      2,078,000

Sun Life Assurance Co. of Canada
   S0658G                                    3,023,000      2,782,000
   S0749G                                    1,340,000      1,248,000
   S0781G                                    1,318,000      1,223,000
   S0787G                                    2,338,000      2,175,000
   S0860G                                    2,342,000      2,213,000
   S0860G                                    2,342,000      2,212,000

The Travelers Life Insurance Co.
   GR 15744                                  1,950,000      1,792,000
   GR 15862                                  1,476,000      1,356,000
                                          ------------   ------------
   Total guaranteed investment contracts   113,633,000    119,565,000
                                          ------------   ------------



                                 -11-
<CAPTION>

NOTE 3: (Continued)
- ------

                                          December 31,   December 31,
                                              1995           1994
                                          ------------   ------------
<S>                                       <C>            <C>
Investment Funds:

  Wells Fargo Bank Index Fund             $ 24,309,000   $ 13,389,000

  Warburg Pincus/Counsellors
    Capital Appreciation Fund               23,518,000     13,293,000

  Mattel Stock Fund                          8,291,000      2,715,000
                                          ------------   ------------
     Total investment funds                 56,118,000     29,397,000

  Participant loans receivable               6,671,000      5,764,000
                                          ------------   ------------
     Total investments                    $176,422,000   $154,726,000
                                          ============   ============
</TABLE>

During the years ended December 31, 1995 and 1994, the Plan's investments,
including investments bought and sold as well as those held during the
year, appreciated/(depreciated) in value as follows:

<TABLE>
<CAPTION>
                                       December 31,   December 31,
                                           1995           1994
                                       ------------   ------------
<S>                                    <C>            <C>
  Fixed Income Account                 $          -   $          -

  Wells Fargo Bank Index Fund             5,618,000        154,000

  Warburg Pincus/Counsellors
    Capital Appreciation Fund             5,696,000       (424,000)

  Mattel Stock Fund                       2,167,000         17,000

  Mattel Clearing Account                     6,000              -
                                       ------------   ------------
                                       $ 13,487,000   $   (253,000)
                                       ============   ============
</TABLE>

A portion of the Plan's assets has been invested in guaranteed investment
contracts with various insurance companies.  These contracts provide a
minimum guaranteed annual return on investment with rates ranging from
3.50 percent to 8.85 percent.

The Plan administrator has directed the Trustee to invest any excess cash
balances in The Northern Trust COLTV Short Term Investment Fund, which is a
diversified portfolio of short-term investment securities.


                                 -12-


NOTE 4 - PLAN OBLIGATIONS:
- --------------------------

The following is a reconciliation of net assets available for benefits per
the financial statements to the Form 5500:

<TABLE>
<CAPTION>
                                       December 31,   December 31,
                                           1995           1994
                                       ------------   ------------
<S>                                    <C>            <C>
  Net assets available for benefits
   per the financial statements        $180,837,000   $158,079,000

  Amounts allocated to
   withdrawing participants                 (29,000)      (159,000)

  Other                                           -          6,000
                                       ------------   ------------
  Net assets available for benefits
   per the Form 5500                   $180,808,000   $157,926,000
                                       ============   ============
</TABLE>

The following is a reconciliation of benefits paid to participants per
the financial statements to the Form 5500:

<TABLE>
<CAPTION>
                                       December 31,   December 31,
                                           1995           1994
                                       ------------   ------------
<S>                                    <C>            <C>
  Benefits paid to participants
   per the financial statements        $ 20,447,000   $  9,785,000

  Add: Amounts allocated to
   withdrawing participants
   at current year end                       29,000        159,000

  Less: Amounts allocated to
   withdrawing participants
   at prior year end                       (159,000)      (972,000)
                                       ------------   ------------
  Benefits paid to participants
   per the Form 5500                   $ 20,317,000   $  8,972,000
                                       ============   ============
</TABLE>

Amounts allocated to withdrawing participants are recorded in the Form 5500
for benefit claims that have been processed and approved for payment prior to
December 31 but not yet paid as of that date.


NOTE 5 - TAX STATUS OF THE PLAN:
- --------------------------------

The Plan administrator has received a determination letter from the
Internal Revenue Service which confirmed the qualified and tax-exempt
status of the Plan and of the Plan Amendments through May 1, 1995.
Therefore, no provision for federal or state income tax has been made.


NOTE 6 -PLAN TERMINATION:
- -------------------------

The Company anticipates that the Plan will continue without interruption,
but reserves the right to discontinue the Plan.  In the event such
discontinuance results in the termination of the Plan, participants shall
be entitled to receive their account balance.


                                 -13-

<TABLE>
<CAPTION>

                                                                      SCHEDULE I
                                                                      ----------
                                                                     Page 1 of 3

                      MATTEL, INC. PERSONAL INVESTMENT PLAN

            ITEM 27a - ASSETS HELD FOR INVESTMENT AT DECEMBER 31, 1995
            ----------------------------------------------------------

                                    Description
    Investment Funds               of Investment           Cost       Current Value
- ----------------------------      ---------------      ------------   -------------
<S>                               <C>                  <C>            <C>
Wells Fargo Bank Index Fund         Stock Index
                                       Fund            $ 18,847,000   $  24,309,000

Warburg Pincus/Counsellors        Managed Equity
  Capital Appreciation Fund*           Fund              20,689,000      23,518,000

Mattel Stock Fund*                   Stock Fund           5,852,000       8,291,000
                                                       ------------   -------------
  Total investment funds                                 45,388,000      56,118,000

Participant Loans Receivable      Interest Rates:
- ----------------------------        7%-11%
                                  Maturity Dates:
                                    1-15 years                    -       6,671,000
                                                       ------------   -------------
                                                         45,388,000      62,789,000
                                                       ------------   -------------

<CAPTION>

Guaranteed Investment Contracts       Contract Number      Cost      Contract Value
- ------------------------------------  ---------------  ------------  --------------
(Issuer/Rate/Maturity)
<S>                                   <C>              <C>           <C>

All America Life Insurance Co.
  5.76%          03/26/98                GA 92121 A1   $  1,667,000   $   1,667,000
  5.76%          02/09/99                GA 92121 A2      1,667,000       1,667,000
  7.05%          None                    GA 92121 A3      1,112,000       1,112,000
  7.05%          07/07/99                GA 92121 A4      2,224,000       2,224,000

Allstate Life Insurance Co.
  8.30%          05/10/96                  GA   5117      1,476,000       1,476,000
  7.83%          09/02/96                  GA   5199      2,072,000       2,072,000
  7.37%          02/05/97                  GA   5256      1,319,000       1,319,000
  7.76%          04/23/97                  GA   5304      1,318,000       1,318,000
  7.00%          11/12/97                  GA   5395      2,473,000       2,473,000

Commonwealth Life Assurance Co.
 6.173%          11/25/97                  ADA 153TR      2,668,000       2,668,000
 5.065%          07/15/97                 ADA 153TR2      5,001,000       5,001,000
  6.78%          04/07/99                    00593FR      1,121,000       1,121,000

Confederation Life Insurance Co. (a)
  0.00%          01/02/95                      62002        528,000         528,000
  0.00%          01/04/95                      62003        528,000         528,000
  0.00%          11/08/96                      62571      1,061,000       1,061,000
  0.00%          12/02/97                      62572      1,056,000       1,056,000
  0.00%          02/21/97                      62624      1,202,000       1,202,000




<FN>
*   Party-in-interest

(a) Company is currently in rehabilitation and has suspended accruing interest
    on its contracts.  Contract value may not equal the value realized upon
    completion of rehabilitation.



                                   -14-
<CAPTION>

                                                                      SCHEDULE I
                                                                      ----------
                                                                     Page 2 of 3

                      MATTEL, INC. PERSONAL INVESTMENT PLAN

     ITEM 27a - ASSETS HELD FOR INVESTMENT AT DECEMBER 31, 1995 (Continued)
     ----------------------------------------------------------

                                      Contract Number      Cost      Contract Value
                                      ---------------  ------------  --------------
                                      <C>              <C>           <C>
Hartford Life Insurance Co.
  4.51%         07/01/96                      GA-9780  $  1,092,000   $   1,092,000
  5.23%         01/04/99                      GA-9781     1,107,000       1,107,000
  7.17%         05/07/99                      GA-9925     4,510,000       4,510,000
  7.28%         08/04/99                     GA-10148     4,408,000       4,408,000

John Hancock Life Insurance Co.
  7.05%         01/02/97                     GAC-6111     2,631,000       2,631,000
  4.92%         09/30/98                     GAC-7166     1,117,000       1,117,000
  4.94%         10/01/98                     GAC-7188     1,114,000       1,114,000

Lehman Brothers
  7.57%         12/12/99                    06530394G     2,510,000       2,510,000
  7.13%         04/20/00                    04972095G     4,562,000       4,562,000

Life of Virginia
  4.57%         07/01/97                      GS-2744     1,105,000       1,105,000
  5.55%         07/13/98                      GS-2725     4,571,000       4,571,000

Mutual Benefit Life Insurance Co.
  3.50%         01/02/04                         2565     1,236,000       1,236,000

Nationwide Life Insurance Co.
  7.92%         08/26/96                         5015     1,672,000       1,672,000

New York Life
   5.2%         08/31/98                      GA-6830     3,370,000       3,370,000
   5.3%         10/15/98                    GA-6830-2     2,814,000       2,814,000
   5.8%         01/29/99                    GA-6830-3     2,238,000       2,238,000
   8.2%         11/17/99                 GA-06830-004     1,638,000       1,638,000

Northwestern Nat'l Life Insurance
   8.5%         02/02/96                      21815-4     3,006,000       3,006,000

Ohio National Life Insurance Co.
  7.33%         06/04/96                    GA   5462       644,000         644,000
  7.73%         11/02/96                    GA   5376     1,371,000       1,371,000
  7.33%         07/03/97                    GA   5463       644,000         644,000

Penn Mutual Life Insurance Co.
   8.56%         03/08/96                       91139     1,505,000       1,505,000


                                   -15-
<CAPTION>


                                                                      SCHEDULE I
                                                                      ----------
                                                                     Page 3 of 3

                      MATTEL, INC. PERSONAL INVESTMENT PLAN

     ITEM 27a - ASSETS HELD FOR INVESTMENT AT DECEMBER 31, 1995 (Continued)
     ----------------------------------------------------------

                                      Contract Number      Cost      Contract Value
                                      ---------------  ------------  --------------
<S>                                   <C>              <C>           <C>
Principal Mutual Life Insurance Co.
    7.5%         11/18/96                     GA 4749  $  1,626,000   $   1,626,000
   8.05%         03/25/97                   GA 4749-2     1,339,000       1,339,000
    8.1%         04/26/97                   GA 4749-3     1,341,000       1,341,000
    6.1%         09/10/97                   GA 4749-4     3,636,000       3,636,000

Protective Life Insurance Co.
   8.83%         06/16/96                      GA 571     1,047,000       1,047,000
   8.02%         10/10/96                      GA 602     1,536,000       1,536,000

Prudential Life
   5.44%         12/30/98                 GA-7773-211     6,451,000       6,451,000
   5.83%         02/16/99                 GA-7773-212     1,112,000       1,112,000

Safeco Life Insurance Co.
    6.4%         06/16/00                  1051603-01     2,058,000       2,058,000

Sun Life Assurance Co. of Canada
   8.67%         04/11/96                      S0658G     3,023,000       3,023,000
   7.38%         01/20/97                      S0749G     1,340,000       1,340,000
   7.50%         06/01/97                      S0781G     1,318,000       1,318,000
    7.5%         06/01/97                      S0787G     2,338,000       2,338,000
   5.82%         03/18/98                      S0860G     2,342,000       2,342,000
   5.85%         04/23/98                      S0860G     2,342,000       2,342,000

The Travelers Life Insurance Co.
   8.85%         07/01/96                     GR15744     1,950,000       1,950,000
    8.8%         09/30/96                     GR15862     1,476,000       1,476,000
                                                       ------------   -------------
   Total guaranteed investment contracts                113,633,000     113,633,000
                                                       ------------   -------------
   Total investments                                   $159,021,000   $ 176,422,000
                                                       ============   =============


</TABLE>
                                   -16-

<TABLE>
<CAPTION>
                                                                    SCHEDULE V
                                                                    ----------
                   MATTEL, INC. PERSONAL INVESTMENT PLAN

      ITEM 27d - SCHEDULE OF TRANSACTIONS IN EXCESS OF 5% OF CURRENT
       VALUE OF PLAN ASSETS FOR THE YEAR ENDED DECEMBER 31, 1995 (1)
       -------------------------------------------------------------

                       Description    Purchase
  Party Involved         of Asset       Price     Transactions
- --------------------   ------------  -----------  ------------
<S>                    <C>           <C>          <C>

The Northern Trust *   COLTV Short   $64,931,000           320
                       Term Invest-
                       ment Fund

The Northern Trust *   Wells Fargo   $ 8,457,000           146
                       Equity Index
                       Fund

The Northern Trust *   Warburg Pin-  $10,142,000           143
                       cus/Counsel-
                       lors Capital
                       Appreciation
                       Fund



<CAPTION>

                                                                    SCHEDULE V
                                                                    ----------
                      MATTEL, INC. PERSONAL INVESTMENT PLAN

      ITEM 27d - SCHEDULE OF TRANSACTIONS IN EXCESS OF 5% OF CURRENT
       VALUE OF PLAN ASSETS FOR THE YEAR ENDED DECEMBER 31, 1995 (1)
       -------------------------------------------------------------

                                                                               Current
                                                                               Value of
                                                                               Asset on
                       Description     Selling                    Cost of    Transaction
  Party Involved         of Asset       Price     Transactions     Asset         Date        Net Gain
- --------------------   ------------  -----------  ------------  -----------  ------------  -----------
<S>                    <C>           <C>          <C>           <C>          <C>           <C>
The Northern Trust *   COLTV Short   $63,891,000           356  $63,891,000  $ 63,891,000          -0-
                       Term Invest-
                       ment Fund

The Northern Trust *   Wells Fargo   $ 3,141,000            76  $ 2,716,000  $  3,141,000   $  425,000
                       Equity Index
                       Fund

The Northern Trust *   Warburg Pin-  $ 2,869,000            83  $ 2,491,000  $  2,869,000   $  378,000
                       cus/Counsel-
                       lors Capital
                       Appreciation
                       Fund


<FN>
*   Party-in-interest

(1) Computed based on the net asset value of the Plan at December 31, 1994 of $158,079,000.



        Prepared from data certified by The Northern Trust.
</TABLE>

                                           -17-
<PAGE>

                             POWER OF ATTORNEY
                             -----------------


          We, the undersigned members of the Committee designated to
administer the Mattel, Inc. Personal Investment Plan, do hereby severally
constitute and appoint Ned Mansour, Leland P. Smith and John L. Vogelstein,
and each of them, our true and lawful attorneys and agents, to do any and
all acts and things in our name and behalf in our capacities as members of
said Committee and to execute any and all instruments for us and in our names
in the capacities indicated below, which said attorneys and agents, or
any of them, may deem necessary or advisable to enable said Plan to comply
with the Securities Exchange Act of 1934, as amended, and any rules,
regulations and requirements of the Securities and Exchange Commission, in
connection with this Annual Report on Form 11-K, including specifically,
but without limitation, power and authority to sign for us or any of us,
in our names in the capacities indicated below, any and all amendments
hereto; and we do each hereby ratify and confirm all that said attorneys
and agents or any one of them, shall do or cause to be done by virtue hereof.

          Pursuant to the requirements of the Securities Exchange Act of
1934, the members of the Committee designated to administer the Mattel,
Inc. Personal Investment Plan have duly caused this Annual Report on Form
11-K to be signed on behalf of the Plan by the undersigned, thereunto duly
authorized in the City of El Segundo, State of California, on June 28,
1996.



                                      MATTEL, INC. PERSONAL
                                      INVESTMENT PLAN
                                      ---------------------
                                         (Name of Plan)


                                      By: /s/ Harold Brown
                                          ----------------
                                          Harold Brown

                                      By: /s/ Edward H. Malone
                                          --------------------
                                          Edward H. Malone

                                      By: /s/ Edward N. Ney
                                          -----------------
                                          Edward N. Ney


<PAGE>



                                                   EXHIBIT - 23.0


           Consent of Independent Accountants
           ----------------------------------


We hereby consent to the incorporation by reference in this
Registration Statement on Form S-8 (No. 33-51454) of Mattel,
Inc. of our report dated June 21, 1996, appearing on page 1
of this Form 11-K.



/s/ Price Waterhouse LLP
- ------------------------

June 28, 1996
Los Angeles, California



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