MATTEL INC /DE/
11-K, 1997-09-30
DOLLS & STUFFED TOYS
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549





                                 FORM 11-K



(Mark One)

[X]      Annual report pursuant to section 15(d) of the Securities
         Exchange Act of 1934 for the three months ended April 1,
         1997.

[_]      Transition report pursuant to section 15(d) of the Securities
         Exchange Act of 1934 for the transition period
         from _________ to _________.



Commission File Number  001-10783
- ---------------------------------



A.       Full title of the plan and the address of the plan, if different
         from that of the issuer named below:


                    FISHER-PRICE, INC. MATCHING SAVINGS PLAN
                                636 GIRARD AVENUE
                           EAST AURORA, NEW YORK 14052



B.       Name of issuer of the securities held pursuant to the plan and
         the address of its principal executive office:


                               MATTEL, INC.
                        333 CONTINENTAL BOULEVARD
                    EL SEGUNDO, CALIFORNIA  90245-5012

<PAGE>

[Price Waterhouse LLP letterhead]


                     Report of Independent Accountants
                     ---------------------------------



July 25, 1997


To the Participants and Plan Administrator of the
Fisher-Price, Inc. Matching Savings Plan


In our opinion, the accompanying statements of net assets available for plan
benefits with fund information and the related statements of changes in net
assets available for plan benefits with fund information present fairly, in
all material respects, the net assets available for plan benefits of the
Fisher-Price, Inc. Matching Savings Plan at April 1, 1997 and December 31,
1996, and the changes in net assets available for plan benefits for the
periods then ended, in conformity with generally accepted accounting
principles.  These financial statements are the responsibility of the plan's
management; our responsibility is to express an opinion on these financial
statements based on our audits.  We conducted our audits of these statements
in accordance with generally accepted auditing standards which require that
we plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement.  An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements, assessing the accounting principles used and
significant estimates made by management, and evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for the opinion expressed above.

Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The supplemental schedule of
assets held for investment purposes at April 1, 1997 and reportable
transactions for the period from January 1, 1997 through April 1, 1997 are
presented for purposes of additional analysis and are not a required part of
the basic financial statements but are additional information required by ERISA.
The Fund Information in the statements of net assets available for plan benefits
and the statements of changes in net assets available for plan benefits is
presented for purposes of additional analysis rather than to present the
net assets available for plan benefits and the changes in net assets
available for plan benefits of each fund.  The supplemental schedules and
Fund Information have been subjected to the auditing procedures applied in
the audits of the basic financial statements and, in our opinion, are
fairly stated in all material respects in relation to the basic financial
statements taken as a whole.


/s/ Price Waterhouse LLP
- ------------------------

<PAGE>

<TABLE>
<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
AT APRIL 1, 1997
- --------------------------------------------------------------------------

                                                                    Fund Information
                                        ------------------------------------------------------------------------
                                                                                       Growth &       Managed
                                                                                        Income        Income
                                        Mattel, Inc.   Diversified      Magellan      Portfolio     Portfolio II
                                         Stock Fund        Fund           Fund           Fund           Fund
                                        ------------   ------------   ------------   ------------   ------------
<S>                                     <C>            <C>            <C>            <C>            <C>
Assets
  Investments at fair market value:
    Shares of Fidelity Investments,
    registered investment company:
      Fidelity Magellan Fund            $          -   $          -   $          -   $          -   $          -
      Fidelity Growth & Income
        Portfolio                                  -              -              -              -              -

    Units of Fidelity Management
    Trust Company:
      Fidelity Managed Income
        Portfolio II                               -              -              -              -              -

    Short-term investments                         -              -              -              -              -
    Common stock                                   -              -              -              -              -
                                        ------------   ------------   ------------   ------------   ------------
        Total investments                          -              -              -              -              -

  Participant loans receivable
  Receivables:
    Accrued interest and
      dividends                                    -              -              -              -              -
    Other                                          -              -              -              -              -
                                        ------------   ------------   ------------   ------------   ------------
                                                   -              -              -              -              -
                                        ------------   ------------   ------------   ------------   ------------
        Total assets                               -              -              -              -              -
                                        ------------   ------------   ------------   ------------   ------------

Liabilities
  Due to brokers for securities
    purchased                                      -              -              -              -              -
                                        ------------   ------------   ------------   ------------   ------------
        Total liabilities                          -              -              -              -              -
                                        ------------   ------------   ------------   ------------   ------------
Net assets available for
  plan benefits                         $          -   $          -   $          -   $          -   $          -
                                        ============   ============   ============   ============   ============

<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
AT APRIL 1, 1997
- --------------------------------------------------------------------------


                                        Participant
                                            Loans         Total
                                        ------------   ------------
<S>                                     <C>            <C>
Assets
  Investments at fair market value:
    Shares of Fidelity Investments,
    registered investment company:
      Fidelity Magellan Fund            $          -   $          -
      Fidelity Growth & Income
        Portfolio                                  -              -

    Units of Fidelity Management
    Trust Company:
      Fidelity Managed Income
        Portfolio II                               -              -

    Short-term investments                         -              -
    Common stock                                   -              -
                                        ------------   ------------
        Total investments                          -              -

  Participant loans receivable                     -              -
  Receivables:
    Accrued interest and
      dividends                                    -              -
    Other                                          -              -
                                        ------------   ------------
                                                   -              -
                                        ------------   ------------
        Total assets                               -              -
                                        ------------   ------------

Liabilities
  Due to brokers for securities
    purchased                                      -              -
                                        ------------   ------------
        Total liabilities                          -              -
                                        ------------   ------------
Net assets available for
  plan benefits                         $          -   $          -
                                        ============   ============


<FN>
                          The accompanying notes are an integral part of these financial statements.

</TABLE>
                                                               2
<PAGE>

<TABLE>
<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
AT DECEMBER 31, 1996
- --------------------------------------------------------------------------

                                                                    Fund Information
                                        ------------------------------------------------------------------------
                                                                                       Growth &       Managed
                                                                                        Income        Income
                                        Mattel, Inc.   Diversified      Magellan      Portfolio     Portfolio II
                                         Stock Fund        Fund           Fund           Fund           Fund
                                        ------------   ------------   ------------   ------------   ------------
<S>                                     <C>            <C>            <C>            <C>            <C>
Assets
  Investments at fair market value:
    Shares of Fidelity Investments,
    registered investment company:
      Fidelity Magellan Fund                                          $ 13,294,726
      Fidelity Growth & Income
        Portfolio                                                                    $ 18,238,493

    Units of Fidelity Management
    Trust Company:
      Fidelity Managed Income
        Portfolio II                                                                                $ 32,985,465

    Short-term investments              $    296,976   $  3,673,887
    Common stock                          25,288,437     50,741,729
                                        ------------   ------------   ------------   ------------   ------------
        Total investments                 25,585,413     54,415,616     13,294,726     18,238,493     32,985,465

  Participant loans receivable
  Receivables:
    Accrued interest and
      dividends                               55,001         90,472
    Other                                    100,000          6,500
                                        ------------   ------------   ------------   ------------   ------------
                                             155,001         96,972              -              -              -
                                        ------------   ------------   ------------   ------------   ------------
        Total assets                      25,740,414     54,512,588     13,294,726     18,238,493     32,985,465
                                        ------------   ------------   ------------   ------------   ------------

Liabilities
  Due to brokers for securities
    purchased                                 98,402        138,344
                                        ------------   ------------   ------------   ------------   ------------
        Total liabilities                     98,402        138,344              -              -              -
                                        ------------   ------------   ------------   ------------   ------------
Net assets available for
  plan benefits                         $ 25,642,012   $ 54,374,244   $ 13,294,726   $ 18,238,493   $ 32,985,465
                                        ============   ============   ============   ============   ============
<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
AT DECEMBER 31, 1996
- --------------------------------------------------------------------------


                                        Participant
                                            Loans         Total
                                        ------------   ------------
<S>                                     <C>            <C>
Assets
  Investments at fair market value:
    Shares of Fidelity Investments,
    registered investment company:
      Fidelity Magellan Fund                           $ 13,294,726
      Fidelity Growth & Income
        Portfolio                                        18,238,493

    Units of Fidelity Management
    Trust Company:
      Fidelity Managed Income
        Portfolio II                                     32,985,465

    Short-term investments                                3,970,863
    Common stock                                         76,030,166
                                        ------------   ------------
        Total investments                          -    144,519,713

  Participant loans receivable          $  2,745,667      2,745,667
  Receivables:
    Accrued interest and
      dividends                                             145,473
    Other                                                   106,500
                                        ------------   ------------
                                                   -        251,973
                                        ------------   ------------
        Total assets                       2,745,667    147,517,353
                                        ------------   ------------

Liabilities
  Due to brokers for securities
    purchased                                               236,746
                                        ------------   ------------
        Total liabilities                          -        236,746
                                        ------------   ------------
Net assets available for
  plan benefits                         $  2,745,667   $147,280,607
                                        ============   ============


<FN>
                          The accompanying notes are an integral part of these financial statements.

</TABLE>
                                                               3

<PAGE>

<TABLE>
<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND
INFORMATION, FOR THE PERIOD FROM JANUARY 1, 1997 THROUGH APRIL 1, 1997
- -------------------------------------------------------------------------

                                                                  Fund Information
                                        ------------------------------------------------------------------------
                                                                                      Growth &        Managed
                                                                                       Income         Income
                                        Mattel, Inc.   Diversified      Magellan      Portfolio     Portfolio II
                                         Stock Fund        Fund           Fund           Fund           Fund
                                        ------------   ------------   ------------   ------------   ------------
<S>                                     <C>            <C>            <C>            <C>            <C>
Net assets available for plan
  benefits at beginning of period       $ 25,642,012   $ 54,374,244   $ 13,294,726   $ 18,238,493   $ 32,985,465

Additions to net assets attributed to:
  Investment income:
    Interest                                   4,370         60,682              -              -              -
    Dividends                                 54,929        215,961              -         54,367        472,227
    Net appreciation (depreciation)
      in fair value of assets             (3,425,948)     1,985,768        (19,553)       215,521              -
  Contributions:
    Employer                                  94,638         97,763        144,509        160,137         74,442
    Employee                                 142,436        176,659        220,645        254,404        102,743
                                        ------------   ------------   ------------   ------------   ------------
       Total additions                    (3,129,575)     2,536,833        345,601        684,429        649,412
                                        ------------   ------------   ------------   ------------   ------------
Deductions from net assets attributed
  to benefit payments                       (952,691)    (2,779,845)      (604,380)    (1,467,830)    (1,924,889)

Interfund transfers                          561,693      1,177,500     (1,068,520)      (562,539)      (417,495)
                                        ------------   ------------   ------------   ------------   ------------
Balance before transfer of assets         22,121,439     55,308,732     11,967,427     16,892,553     31,292,493
                                        ------------   ------------   ------------   ------------   ------------
Transferred assets                       (22,121,439)   (55,308,732)   (11,967,427)   (16,892,553)   (31,292,493)
                                        ------------   ------------   ------------   ------------   ------------
Net assets available for plan
  benefits at end of period             $          -   $          -   $          -   $          -   $          -
                                        ============   ============   ============   ============   ============



<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND
INFORMATION, FOR THE PERIOD FROM JANUARY 1, 1997 THROUGH APRIL 1, 1997
- -------------------------------------------------------------------------


                                        Participant
                                            Loans         Total
                                        ------------   ------------
<S>                                     <C>            <C>
Net assets available for plan
  benefits at beginning of period       $  2,745,667   $147,280,607

Additions to net assets attributed to:
  Investment income:
    Interest                                  59,672        124,724
    Dividends                                      -        797,484
    Net appreciation (depreciation)
      in fair value of assets                      -     (1,244,212)
  Contributions:
    Employer                                       -        571,489
    Employee                                       -        896,887
                                        ------------   ------------
       Total additions                        59,672      1,146,372
                                        ------------   ------------
Deductions from net assets attributed
  to benefit payments                        (39,749)    (7,769,384)

Interfund transfers                          309,361              -
                                        ------------   ------------
Balance before transfer of assets          3,074,951    140,657,595
                                        ------------   ------------
Transferred assets                        (3,074,951)  (140,657,595)
                                        ------------   ------------
Net assets available for plan
  benefits at end of period             $          -   $          -
                                        ============   ============


<FN>
                          The accompanying notes are an integral part of these financial statements.
</TABLE>
                                                               4
<PAGE>

<TABLE>
<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND
INFORMATION, FOR THE YEAR ENDED DECEMBER 31, 1996
- -------------------------------------------------------------------------

                                                                  Fund Information
                                        ------------------------------------------------------------------------
                                                                                      Growth &        Managed
                                                                                       Income         Income
                                        Mattel, Inc.   Diversified      Magellan      Portfolio     Portfolio II
                                         Stock Fund        Fund           Fund           Fund           Fund
                                        ------------   ------------   ------------   ------------   ------------
<S>                                     <C>            <C>            <C>            <C>            <C>
Additions to net assets attributed to:
  Investment income:
    Interest                            $     19,658   $    196,561   $          -   $          -   $          -
    Dividends                                231,390        876,003      2,172,973        865,994      2,027,150
    Net appreciation (depreciation)
      in fair value of assets              3,229,262     10,057,981       (668,614)     1,996,728              -
  Contributions:
    Employer                                 290,581        168,985        525,132        451,267        224,272
    Employee                                 669,521        510,466      1,267,064      1,116,887        466,538
                                        ------------   ------------   ------------   ------------   ------------
       Total additions                     4,440,412     11,809,996      3,296,555      4,430,876      2,717,960
                                        ------------   ------------   ------------   ------------   ------------
Deductions from net assets attributed
  to:
  Benefit payments                         1,684,704      2,568,750        748,590      1,054,518      4,118,656
                                        ------------   ------------   ------------   ------------   ------------
       Total deductions                    1,684,704      2,568,750        748,590      1,054,518      4,118,656
                                        ------------   ------------   ------------   ------------   ------------

Net increase (decrease) prior to
  interfund transfers                      2,755,708      9,241,246      2,547,965      3,376,358     (1,400,696)
Interfund transfers                       (1,833,368)     3,726,257     (2,624,486)     2,729,554     (2,422,223)
                                        ------------   ------------   ------------   ------------   ------------
    Net increase (decrease)                  922,340     12,967,503        (76,521)     6,105,912     (3,822,919)
                                        ------------   ------------   ------------   ------------   ------------
Net assets available for plan
  benefits:
  Beginning of year                       24,719,672     41,406,741     13,371,247     12,132,581     36,808,384
                                        ------------   ------------   ------------   ------------   ------------
  End of year                           $ 25,642,012   $ 54,374,244   $ 13,294,726   $ 18,238,493   $ 32,985,465
                                        ============   ============   ============   ============   ============

<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND
INFORMATION, FOR THE YEAR ENDED DECEMBER 31, 1996
- -------------------------------------------------------------------------


                                        Participant
                                            Loans         Total
                                        ------------   ------------
<S>                                     <C>            <C>
Additions to net assets attributed to:
  Investment income:
    Interest                            $    221,130   $    437,349
    Dividends                                      -      6,173,510
    Net appreciation (depreciation)
      in fair value of assets                      -     14,615,357
  Contributions:
    Employer                                       -      1,660,237
    Employee                                       -      4,030,476
                                        ------------   ------------
       Total additions                       221,130     26,916,929
                                        ------------   ------------
Deductions from net assets attributed
  to:
  Benefit payments                           324,249     10,499,467
                                        ------------   ------------
       Total deductions                      324,249     10,499,467
                                        ------------   ------------

Net increase (decrease) prior to
  interfund transfers                       (103,119)    16,417,462
Interfund transfers                          424,266              -
                                        ------------   ------------
    Net increase (decrease)                  321,147     16,417,462
                                        ------------   ------------
Net assets available for plan
  benefits:
  Beginning of year                        2,424,520    130,863,145
                                        ------------   ------------
  End of year                           $  2,745,667   $147,280,607
                                        ============   ============


<FN>
                          The accompanying notes are an integral part of these financial statements.
</TABLE>
                                                               5
<PAGE>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

NOTES TO FINANCIAL STATEMENTS
- -----------------------------


1.   DESCRIPTION OF PLAN

     The Fisher-Price, Inc. Matching Savings Plan (the Plan), was
     established January 1, 1992 as a defined contribution plan to cover
     all eligible employees of Fisher-Price, Inc. (the Company).  In
     accordance with the Plan agreement, eligibility is defined as a common
     law employee with at least six months of service and an age of twenty
     and one-half years or older.  The Plan is subject to certain
     provisions of the Employee Retirement Income Security Act of 1974
     (ERISA).

     On April 1, 1997, the Plan was merged and all assets transferred to
     the Mattel, Inc. Personal Investment Plan.  As a result of the merger,
     the Plan will no longer be required to file Form 5500 or an annual
     report on Form 11-K or any reports under the Securities Act of 1934,
     subsequent to this filing.

     Participants could elect to make voluntary contributions of 1% to 10% of
     their annual compensation subject to certain limitations.  The Company
     matched 100% of the first $300 of a participant's contribution, 75%
     of the next $200 contributed and 40% of contributions over $500 up to
     a maximum of 6% of annual compensation.  Additionally, the Board of
     Directors of Mattel could authorize an additional "discretionary"
     contribution of up to 50% of the participant's contribution, limited
     to 6% of his or her annual compensation.  There were no discretionary
     contributions for the period from January 1, 1997 through April 1, 1997,
     or for the 1996 Plan year.  Participants were immediately vested in
     their voluntary contributions, the Company's contributions, and their
     share of actual earnings.


     INVESTMENT PROGRAMS

     The Plan allowed participants to direct their contributions, in 1%
     increments, to any combination of five investment accounts.  All
     investment accounts were maintained by Fidelity Management Trust
     Company (FMTC).  The investment options are as follows:

     - MATTEL, INC. STOCK FUND

       The underlying assets of the Mattel, Inc. Stcok Fund consisted of 
       Mattel, Inc. common stock, which is listed on the New York Stock Exchange
       (Symbol: MAT) and a money market type fund to provide daily liquidity.
       The Mattel, Inc. Stock Fund was unitized by FMTC (the Trustee)
       and shares of the fund are reflected as units.  The unitization
       allowed participants to transfer monies into and out of the fund
       on any business day and also provides FMTC with additional
       flexibility to manage the fund.  At December 31, 1996, participants
       had 1,477,926 units with a net asset value of $17.35 per unit.
       Shares of Mattel, Inc. common stock held by the fund at
       December 31, 1996 were 911,295 with a fair market value of $25,288,437.

     - DIVERSIFIED FUND

       This fund is invested principally in large capitalization U.S.
       equities, U.S. Treasury fixed income securities and high grade money
       market instruments.  The equities portion of the fund were diversified
       among a variety of economic sectors and industries.  Similar to the
       Mattel, Inc. Stock Fund, this fund was a unitized fund, such that the
       shares in the fund were stated in units and a short-term investment


                                       6


       fund provided liquidity.  At December 31, 1996, participants had
       2,980,554 units with a net asset value of $18.243 per unit.
       Shares of Mattel, Inc. common stock held by the fund at December 31,
       1996 were 11,000 with a fair market value of $305,250.

     - FIDELITY MAGELLAN FUND

       This fund is invested primarily in common stock and securities
       convertible to common stock issued by domestic and foreign
       companies offering long-term capital growth.

     - FIDELITY GROWTH & INCOME PORTFOLIO FUND

       This fund is invested in any combination of common stock, securities
       convertible to common stock, preferred stock and fixed income
       securities of domestic and foreign companies offering growth of
       earnings potential while paying current dividends.

     - FIDELITY MANAGED INCOME PORTFOLIO II FUND

       This fund is invested primarily in guaranteed investment contracts
       issued by insurance companies and commercial banks and other
       similar types of fixed principal investments.

     - PARTICIPANT LOANS

       Participant loans consisted of amounts borrowed by participants less
       principal repayments.  Participants could borrow from their accounts
       from a minimum of $1,000 to a maximum equal to the lesser of $50,000
       or 50% of their vested account balance.  Loan terms range from 1-4
       years or up to 15 years for the purchase of a primary residence.  The
       loans were secured by the balance in the participant's account and bore
       interest at the prime rate plus 1%.  The interest rate was set for the
       duration of the loan.  As of December 31, 1996, interest rates on loans
       outstanding ranged from 7% to 10%.  Principal and interest were paid
       ratably through payroll deductions.  In addition, funds could be
       withdrawn by participants prior to retirement under limited
       circumstances, subject to restrictions as defined by the Plan.

     Income earned by each fund, including realized and unrealized gains
     and losses on investments, was allocated to participants' accounts
     based on their pro-rata share of contributions and income earned
     thereon.  At December 31, 1996 there were 2,986 participants in the
     Plan.  The Plan provided participants the flexibility to reallocate
     their account balances among the investment options at various times
     throughout the year as stipulated in the Plan agreement.

     WITHDRAWALS, DISTRIBUTIONS AND LOANS

     A participant undergoing certain types of financial hardship, as
     defined by the Plan, could request the Plan administrator to distribute
     all or a portion of his or her account.  Such distributions could be
     granted by the Plan administrator if the participant met certain
     criteria defined by the Plan.

     If a participant died, was permanently disabled or attained normal
     retirement age, distributions under the Plan could commence immediately.
     If a participant's account balance was less than $3,500 upon
     termination, the participant's interest in the Plan was distributed in
     the form of a lump sum payment.  If the amount in a participant's account
     exceeded $3,500, benefit payments were delayed until a


                                       7


     participant died, was permanently disabled or attained normal retirement
     age; however, a participant could request in writing to receive his or her
     benefits at any time after employment terminates.  The Plan provided
     certain elections for participants under which distributions from the
     Plan could be deferred.

     Additionally, an active participant could elect to borrow from the
     accumulated amount of assets in his or her account.  All loans were
     subject to the review and approval of the Plan administrator.  Terms
     and conditions of loans are discussed in the Plan agreement.

     ADMINISTRATION

     The Plan was administered by the Company.  The Company selected
     Fidelity Management Trust Company to be the Trustee of the Plan.  The
     Trustee was responsible for maintaining the assets of the Plan and
     reporting on the earnings and assets of the Plan.   In addition, the
     Company selected Institutional Capital Corporation (ICAP) as the
     investment manager for the Diversified Fund.  ICAP manages the fund
     using defined investment objectives and guidelines established by
     the Plan's Investment Committee.  All administrative expenses, excluding
     broker commissions paid for the purchase and sale of securities for
     the Mattel, Inc. Stock Fund and the Diversified Fund, were paid by the
     Company.

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     BASIS OF ACCOUNTING

     The financial statements are prepared using the accrual basis of
     accounting.


     INVESTMENTS

     Investments are reflected at current market value as measured by
     quoted market prices in an active market or as determined in good
     faith by the Trustee.  Net realized gains or losses on the disposition
     of investments and investment income are also determined by the
     Trustee.  The unrealized appreciation (depreciation) of investments
     is determined from information provided by the Trustee.


     PAYMENT OF BENEFITS

     Benefits are recorded when paid.


3.   FEDERAL INCOME TAXES

     The Internal Revenue Service has determined and informed the Company
     by letter dated June 29, 1995 that the Plan, as restated and amended
     in 1994, constitutes a qualified plan under Section 401(a) of the
     Internal Revenue Code (IRC).  The applicable provisions of the IRC
     exempt the Plan from federal income taxes.  Accordingly, no provision
     for income taxes has been recorded on the Plan's financial statements.


                                       8


FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

ITEM 27a - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES
           AT APRIL 1, 1997
- ----------------------------------------------------------

There were no assets held for investment purposes at April 1, 1997.

                                       9

<TABLE>
<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

ITEM 27d - SCHEDULE OF TRANSACTIONS FOR THE PERIOD FROM
           JANUARY 1, 1997 THROUGH APRIL 1, 1997 (1)
- ------------------------------------------------------------------

    Identity of        Description      Purchase
  Party Involved         of Asset         Price     Transaction(s)
- --------------------   ------------    -----------  --------------
<S>                    <C>             <C>          <C>
Series of Transactions:

Fidelity Investments   Managed         $ 3,318,419              55
                       Income                    -               -
                       Portfolio
                       II

Fidelity Mgmt.         Bankers Trust    11,419,427              32
  Trust Co.            Co. STIF                  -               -


<CAPTION>

FISHER-PRICE, INC. MATCHING SAVINGS PLAN
- ----------------------------------------

ITEM 27d - SCHEDULE OF TRANSACTIONS FOR THE PERIOD FROM
           JANUARY 1, 1997 THROUGH APRIL 1, 1997 (1)
- ------------------------------------------------------------------

                                                                                                 Current
                                                                      Expense                    Value of
                                                                      Incurred                   Asset on
    Identity of        Description        Selling                       With        Cost of    Transaction   Net Gain
  Party Involved         of Asset          Price     Transaction(s)  Transaction     Asset         Date      or (Loss)
- --------------------   ------------     -----------  --------------  -----------  -----------  -----------  -----------
<S>                    <C>              <C>          <C>             <C>          <C>          <C>          <C>
Series of Transactions:

Fidelity Investments   Managed          $         -             -    $         -  $ 3,318,419  $ 3,318,419  $         -
                       Income             5,011,392            54              -    5,011,392    5,011,392            -
                       Portfolio
                       II

Fidelity Mgmt.         Bankers Trust              -             -              -   11,419,427   11,419,427            -
  Trust Co.            Co. STIF          10,901,657            28              -   10,901,657   10,901,657            -


<FN>
(1)  Computed based on the net asset value of the Plan at December 31, 1996
     of $147,280,607.



                       Prepared from data certified by FMTC.


                                  10

<PAGE>

                             POWER OF ATTORNEY
                             -----------------


          We, the undersigned directors of Fisher-Price, Inc., the Plan
Administrator for the Fisher-Price, Inc. Matching Savings Plan, do hereby
severally constitute and appoint Jill E. Barad, Ned Mansour, Robert Normile,
Leland P. Smith, and John L. Vogelstein, and each of them, our true and
lawful attorneys and agents, to do any and all acts and things in our name
and behalf in our capacities as directors and officers and to execute
any and all instruments for us and in our names in the capacities indicated
below, which said attorneys and agents, or any of them, may deem necessary
or advisable to enable said Plan to comply with the Securities Exchange
Act of 1934, as amended, and any rules, regulations and requirements
of the Securities and Exchange Commission, in connection with this Annual
Report on Form 11-K, including specifically, but without limitation, power
and authority to sign for us or any of us, in our names in the capacities
indicated below, any and all amendments hereto; and we do each hereby ratify
and confirm all that said attorneys and agents or any one of them, shall do
or cause to be done by virtue hereof.

          Pursuant to the requirements of the Securities Exchange Act of
1934, the trustees (or other persons who administer the employee benefit
plan) have duly caused this annual report to be signed on its behalf by the
undersigned hereunto duly authorized.



                           Fisher-Price, Inc. Matching Savings Plan
                           ----------------------------------------
                                        (Name of Plan)


                           Fisher-Price, Inc., Plan Administrator


                           /s/ Ned Mansour
                           ---------------------
                           Ned Mansour, Director


                           /s/ Gary Baughman
Date: September 30, 1997   ------------------------
      ------------------   Gary Baughman, President

<PAGE>

</TABLE>

                                                        EXHIBIT 23.0



                CONSENT OF INDEPENDENT ACCOUNTANTS
                ----------------------------------


We hereby consent to the incorporation by reference in this Registration
Statement on Form S-8 (No. 033-54391) of the Fisher-Price, Inc. Matching
Savings Plan, as amended, of our report dated July 25, 1997 appearing on
page 1 of this Form 11-K.



/s/ Price Waterhouse LLP
- ------------------------

Buffalo, New York
September 25, 1997

<PAGE>


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