MATTEL INC /DE/
8-K, 1997-04-25
DOLLS & STUFFED TOYS
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                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549


                                  FORM 8-K


               Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


Date of Report:          April 25, 1997



                                MATTEL, INC.
                                ------------
           (Exact name of registrant as specified in its charter)


         Delaware                  001-05647                        95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction      (Commission                 (I.R.S. Employer
 of incorporation)                  File No.)              Identification No.)




333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


Registrant's telephone number, including area code              (310) 252-2000
                                                  ----------------------------

                                   N/A
- ------------------------------------------------------------------------------
       (Former name or former address, if changed since last report)

<PAGE>

                Information to be included in the Report
                ----------------------------------------

Item 5.         Other Events
- -------         ------------

                Mattel, Inc. hereby incorporates by reference herein its
                press releases dated April 24, 1997 and April 21, 1997,
                regarding its 1997 first quarter results of operations
                and changes in certain members of management, copies of
                which are included as Exhibits 99.0, 99.1 and 99.2 attached
                hereto.

Item 7.         Financial Statements and Exhibits
- -------         ---------------------------------

        (a)     Financial statements of businesses acquired:   None

        (b)     Pro forma financial information:   None

        (c)     Exhibits:

                99.0  Press release dated April 24, 1997.

                99.1  Press release dated April 24, 1997.

                99.2  Press release dated April 21, 1997.



<PAGE>

                               SIGNATURES
                               ----------

        Pursuant to the requirements of the Securities Exchange Act of 1934,
        the registrant has duly caused this report to be signed on its behalf
        by the undersigned hereunto duly authorized.


                                              MATTEL, INC.
                                              Registrant

                                              By: /s/ LELAND P. SMITH
                                                  -------------------------
                                                  Leland P. Smith
        Date: April 25, 1997                      Assistant General Counsel
              --------------                      and Assistant Secretary


<PAGE>


FOR IMMEDIATE RELEASE                 CONTACT: Mattel, Inc.
                                      News Media       Investor Relations
                                      Glenn Bozarth    Mike Salop
                                      310-252-3521     310-252-2703


                   MATTEL REPORTS FIRST QUARTER RESULTS,
                 REMAINS ON-TRACK TO ACHIEVE 1997 TARGETS

LOS ANGELES, April 24 -- Mattel, Inc. today reported net income of $13
million or $.05 per share for the 1997 first quarter before its merger with
Tyco Toys, Inc. and the impact of a charge related to integration and
restructuring.

     The $.05 per share is after a negative impact related to the strength
of the U.S. dollar, and compares with $.11 per share in the 1996 quarter.
The company had earlier indicated that it expected first quarter earnings
to be in the range of $.01 to $.04 per share.

     First quarter net sales for Mattel alone were $569 million in U.S.
dollars, down 3 percent from $586 million in the year-ago quarter, but were
flat in local currencies.

     "Worldwide demand for our core brands is extremely strong," Jill
Barad, Mattel's president and chief executive officer, said.  "Sales for
Barbie were up 10 percent, Disney sales were up more than 20 percent and
Hot Wheels sales nearly doubled.  Fisher-Price sales were down 29 percent
from last year, but our strategy to focus on our core preschool toy
business is working, as retail take-away for Fisher-Price toys was up by 9
percent," she said.  "Both Mattel U.S. and worldwide core brand sales,
excluding Fisher-Price, were up 19 percent."

                                  -more-

2-2-2-2-2


     Consolidated earnings for Mattel and Tyco were $.01 per share before a
pre-tax charge of $275 million related to the Tyco integration and Mattel
restructuring, which is expected to result in savings of $700 million over
the next five years.  After the charge, Mattel reported a first quarter net
loss of $205 million.  Consolidated sales were $694 million, up 1 percent
from a combined $684 million in the 1996 quarter.

     "Tyco products were also in strong demand, with a sales increase of 27
percent led by the strength of the Tyco core brands of Sesame Street,
Matchbox and Magna Doodle," Barad said.

     "Our integration and restructuring activities are well underway, and
will result in global growth opportunities and  pre-tax savings of $60
million this year and $160 million per year in 1998 and beyond," she said.
"We remain solidly on track to achieve our full-year targets for 1997."

     Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of children's toys.  With headquarters in El Segundo, California,
Mattel has offices and facilities in 36 countries and sells its products in
more than 140 nations throughout the world.

Note:

Forward-looking statements included in this release with respect to the
financial condition, results of operations and business of the company,
which include, but are not limited to, the restructuring charge, cost
savings and profitability, are subject to certain risks and uncertainties
that could cause actual results to differ materially from those set forth
in such statements.  These include without limitation: the company's
dependence on the timely development, introduction and customer acceptance
of new products; possible weaknesses of international markets; the impact
of competition on revenues and margins; the effect of currency fluctuations
on reportable income; and other risks and uncertainties as may be detailed
from time to time in the company's public announcements and SEC filings.


                                 -###-
<PAGE>

<TABLE>
                        MATTEL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                           FOR THE
                                                      THREE MONTHS ENDED
                                                  -------------------------
                                                   March 31,      March 31,
(In thousands, except per share amounts)            1997 (b)       1996 (b)
- ----------------------------------------          ----------     ----------
<S>                                               <C>            <C>
Net Sales                                         $  693,520     $  683,999
  Cost of sales                                      370,709        361,125
                                                  ----------     ----------
Gross Profit                                         322,811        322,874

  Advertising and promotion expenses                 102,626        100,104
  Other selling and administrative expenses          185,286        169,581
  Integration/restructuring costs (c)                275,000              -
  Other expense, net                                   7,882          4,499
                                                  ----------     ----------
Operating Profit (Loss)                             (247,983)        48,690
  Interest expense                                    19,636         19,893
                                                  ----------     ----------
Income (Loss) Before Income Taxes                   (267,619)        28,797
  (Benefit) provision for income taxes               (62,995)         8,263
                                                  ----------     ----------
Net Income (Loss)                                 $ (204,624)    $   20,534
                                                  ==========     ==========

   Net Income (Loss) Per Share (a)(d)             $    (0.72)    $     0.07
                                                  ==========     ==========
Average Number of Common and Common
  Equivalent Shares Outstanding (d)                  288,382        298,858
                                                  ==========     ==========

<FN>
(a) Primary income per share for the quarter, before the $0.73 per share
    effect of the merger-related nonrecurring charge of $210 million after
    taxes, was $0.01 per share.
(b) Consolidated results for all periods are restated for the merger with
    Tyco Toys, Inc.
(c) Represents a nonrecurring charge for transaction, integration and
    restructuring costs related to the Tyco merger.  The related tax
    benefit of $65 million is included in the provision for income
    taxes.
(d) Share and per share data for all periods presented reflect the
    retroactive effect of shares issued pursuant to the Tyco merger.


</TABLE>

<PAGE>
<TABLE>
                  MATTEL, INC. AND SUBSIDIARIES, PRE-MERGER
                      CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                           FOR THE
                                                      THREE MONTHS ENDED
                                                  -------------------------
                                                   March 31,      March 31,
(In thousands, except per share amounts)            1997 (e)       1996 (e)
- ----------------------------------------          ----------     ----------
<S>                                               <C>            <C>
Net Sales                                         $  568,528     $  585,879
  Cost of sales                                      293,643        300,102
                                                  ----------     ----------
Gross Profit                                         274,885        285,777

  Advertising and promotion expenses                  77,888         80,289
  Other selling and administrative expenses          156,583        142,920
  Other expense, net                                   6,754          3,665
                                                  ----------     ----------
Operating Profit                                      33,660         58,903
  Interest expense                                    14,637         14,418
                                                  ----------     ----------
Income Before Income Taxes                            19,023         44,485
  Provision for income taxes                           5,900         14,600
                                                  ----------     ----------
Net Income                                        $   13,123     $   29,885
                                                  ==========     ==========

   Net Income Per Share                           $     0.05     $     0.11
                                                  ==========     ==========
Average Number of Common and Common
  Equivalent Shares Outstanding                      274,644        281,836
                                                  ==========     ==========

<FN>
(e) Consolidated results exclude Tyco and all merger-related transactions.

</TABLE>

<PAGE>
<TABLE>
                                 MATTEL, INC. AND SUBSIDIARIES
                             CONDENSED CONSOLIDATED BALANCE SHEETS


<CAPTION>
                                                   March 31,      March 31,       Dec. 31,
(In thousands)                                      1997 (f)       1996 (f)       1996 (f)
- --------------                                    -----------    -----------    -----------
ASSETS
<S>                                               <C>            <C>            <C>
  Cash                                            $   144,659    $    68,036    $   550,271
  Accounts receivable, net                            977,479        888,849        948,940
  Inventories                                         512,847        498,197        444,178
  Prepaid expenses and other current assets           193,636        203,337        195,673
                                                  -----------    -----------    -----------
    Total current assets                            1,828,621      1,658,419      2,139,062

  Property, plant and equipment, net                  608,350        555,660        616,281
  Other assets                                        824,743        790,832        825,799
                                                  -----------    -----------    -----------
    Total Assets                                  $ 3,261,714    $ 3,004,911    $ 3,581,142
                                                  ===========    ===========    ===========


LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                               <C>            <C>            <C>
  Short-term borrowings                           $    16,865    $    82,370    $    28,924
  Current portion of long-term liabilities            105,393          2,627        106,596
  Accounts payable and accrued liabilities            712,841        489,678        823,069
  Income taxes payable                                113,358        133,835        183,288
                                                  -----------    -----------    -----------
    Total current liabilities                         948,457        708,510      1,141,877

  Long-term debt                                      301,877        406,841        299,806
  Medium-Term notes                                   260,000        220,000        220,000
  Other long-term liabilities                         114,686        102,516        113,536
  Shareholders' equity                              1,636,694      1,567,044      1,805,923
                                                  -----------    -----------    -----------
    Total Liabilities and Shareholders' Equity    $ 3,261,714    $ 3,004,911    $ 3,581,142
                                                  ===========    ===========    ===========

<FN>
(f) Consolidated results for all periods are restated for the merger with
    Tyco Toys, Inc.

</TABLE>
<PAGE>


FOR IMMEDIATE RELEASE                       CONTACT: Glenn Bozarth
April 24, 1997                                       Mattel, Inc.
                                                     (310) 252-3521


               MATTEL NAMES FRANCESCA LUZURIAGA TO NEW POST,
                          HARRY J. PEARCE TO CFO

LOS ANGELES, April 24 -- Mattel, Inc. today announced that Francesca
Luzuriaga has been named to the new position of executive vice president-
worldwide business planning and resources, and that Harry J. Pearce has
joined the company as its chief financial officer, effective May 1.
Luzuriaga was formerly chief financial officer of Mattel, and Pearce was
chief financial officer of Tyco Toys, Inc., before its merger with Mattel
last month.

     In her new position, Luzuriaga will be responsible for worldwide
business planning, logistics and inventory management, as well as direct
oversight for the integration and restructuring efficiencies that will
result in an expected $700 million in savings over the next five years.

     "We've grown to a size where we need a top executive in this
capacity," Jill Barad, Mattel's president and chief executive officer,
said.  "Cesca's strong management skills, and her depth of experience in
our company and our industry make her perfect for this job.


                                  -more-


2-2-2-2-2


     "The addition of Harry Pearce to our team is another key benefit from
our merger with Tyco," Barad said.  "Harry's long tenure with Tyco gives
him an excellent understanding of our business, and he has earned an
unparalleled reputation for professionalism and integrity.  We are
delighted to welcome him to Mattel as our new CFO."

     Luzuriaga, 43, joined Mattel in 1982 as a senior planning specialist.
She was promoted to manager-financial planning and analysis that same year,
and to director-financial planning in 1984, vice president-finance in 1986,
vice president and controller in 1989, senior vice president and controller
in 1990, senior vice president and treasurer in 1992, executive vice
president-finance in 1993, and chief financial officer in 1995.  She
received an M.B.A. in finance from the University of Southern California in
1978, and a bachelor's degree from Pomona College in Claremont in 1976.

     Pearce, 52, joined Tyco as chief financial officer in 1973 after seven
years as a Certified Public Accountant and manager with the accounting firm
of Arthur Anderson & Co.  He served as a member of the Tyco board of
directors from 1988 until the time of the Mattel merger.  Pearce received a
bachelor's degree from LaSalle University in 1966.

     Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of children's toys.  With headquarters in El Segundo, California,
Mattel has offices and facilities in 36 countries and sells its products in
more than 140 nations throughout the world.


                                -###-
<PAGE>


FOR IMMEDIATE RELEASE                CONTACT: Glenn Bozarth
April 21, 1997                                 Mattel, Inc.
                                             (310) 252-3521




                           BYRON DAVIS RETIRES,
                GARY BAUGHMAN NAMED PRESIDENT, FISHER-PRICE
                -------------------------------------------


LOS ANGELES, April 21 -- Mattel, Inc. today announced that Byron Davis,
president of Fisher-Price, has made the decision to retire, and to move to
South Carolina, where he looks forward to spending more time with his
family.  He will be succeeded by Gary Baughman, the former president and
chief executive officer of Tyco Toys, Inc.  The two executives will work
together over the next few weeks to ensure a smooth transition.

     "Byron Davis has played a key role in the successful integration of
Mattel and Fisher-Price, and in helping grow Fisher-Price into the #1
preschool brand in the world," Jill Barad, Mattel's president and chief
executive officer, said.  "We thank Byron for his many contributions during
his 23 years with the company, and we wish him the best.

     "Gary Baughman will now be responsible for the Fisher-Price business,
as well as the Sesame Street brand that joined us through the Tyco merger,"
Barad said.  "We've worked closely with Gary over the past six months, and
found him to be an outstanding manager with a keen understanding of the toy
business.  He particularly understands the Infant and Preschool category,
having helped build Sesame Street, led by the success of Tickle Me Elmo,
into a $100 million business," she said.


                                  -more-


2-2-2-2-2

     Baughman, who is chairman-elect of the Toy Manufacturers of America,
was Tyco's chief executive officer since January, 1996.  He had joined the
company in 1994 as president and chief operating officer and initiated
Tyco's successful turnaround, which culminated with its merger into Mattel,
Inc. last month.

     Prior to joining Tyco, Baughman served as president of Little Tikes
Co., a division of Rubbermaid, from 1990 through 1994.  During his tenure,
Little Tikes experienced unprecedented growth in sales and earnings, and
achieved a leading market share position in preschool toys, second only to
Fisher-Price.  He had joined Little Tikes after serving as president of
Evenflo Products Co. from 1986 through 1989 and president of Stiffel Lamps
from 1981 to 1986.

     "During his career, Gary has demonstrated the ability to both turn
companies around, as he did at Tyco and Evenflo, and to capitalize on high
growth opportunities, as he did at Little Tikes," Barad said.  "He will be
an excellent addition to our management team."

     Baughman received a Bachelor of Arts degree from Brigham Young
University and an MBA from the University of Michigan.

     Mattel is the worldwide leader in the design, manufacture and
marketing of children's toys.  With headquarters in El Segundo, California,
Mattel has offices and facilities in 36 countries and sells its products in
more than 140 nations throughout the world.


                                   -###-



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