MATTEL INC /DE/
10-Q, 1998-07-21
DOLLS & STUFFED TOYS
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                           SECURITIES AND EXCHANGE COMMISSION
                                 Washington, D.C. 20549


                                       FORM 10-Q


                 [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934


                      For the quarterly period ended June 30, 1998
                                                     -------------

                                           OR

                 [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934



                          Commission file number   001-05647
                          ----------------------------------


                                     MATTEL, INC.
                                     ------------
                  (Exact name of registrant as specified in its charter)



Delaware                                                            95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                            Identification No.)


333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number, including area code)            (310) 252-2000
                                                                --------------

(Former name, former address and former fiscal year,                      None
  if changed since last report)                                 --------------


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


Yes [X]   No [_]


Number of shares outstanding of registrant's common stock as of July 17, 1998:
                Common Stock - $1 par value -- 292,654,006 shares

<PAGE>
<TABLE>
                                PART I -- FINANCIAL INFORMATION
                                -------------------------------

                                 MATTEL, INC. AND SUBSIDIARIES
                                  CONSOLIDATED BALANCE SHEETS

<CAPTION>
                                                 June  30,      June  30,        Dec. 31,
(In thousands)                                     1998           1997             1997
- --------------                                  -----------    -----------     -----------
ASSETS
<S>                                             <C>            <C>              <C>
Current Assets
  Cash                                          $   151,949    $    58,989     $   694,947
  Accounts receivable, net                        1,249,205      1,315,815       1,091,416
  Inventories                                       627,534        552,463         428,844
  Prepaid expenses and other current assets         255,288        194,962         246,529
                                                -----------    -----------     -----------
    Total current assets                          2,283,976      2,122,229       2,461,736
                                                -----------    -----------     -----------
Property, Plant and Equipment
  Land                                               25,919         35,221          29,556
  Buildings                                         196,249        215,446         198,396
  Machinery and equipment                           473,535        458,401         453,978
  Capitalized leases                                 23,362         25,374          24,625
  Leasehold improvements                             72,391         74,721          68,179
                                                -----------    -----------     -----------
                                                    791,456        809,163         774,734

  Less: accumulated depreciation                    354,735        344,792         336,946
                                                -----------    -----------     -----------
                                                    436,721        464,371         437,788

  Tools, dies and molds, net                        170,938        153,980         163,809
                                                -----------    -----------     -----------
    Property, plant and equipment, net              607,659        618,351         601,597
                                                -----------    -----------     -----------
Other Noncurrent Assets
  Intangible assets, net                            585,407        590,145         542,759
  Sundry assets                                     199,910        236,697         197,699
                                                -----------    -----------     -----------
                                                $ 3,676,952    $ 3,567,422     $ 3,803,791
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.
</TABLE>
                                            2

<PAGE>

<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                               CONSOLIDATED BALANCE SHEETS (Continued)

<CAPTION>
                                                 June  30,      June  30,        Dec. 31,
(In thousands, except share data)                  1998           1997             1997
- ---------------------------------               -----------    -----------     -----------
LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                             <C>            <C>             <C>
Current Liabilities
  Short-term borrowings                         $   191,454    $   164,991     $    17,468
  Current portion of long-term liabilities           12,341        231,708          13,659
  Accounts payable                                  238,982        216,220         310,117
  Accrued liabilities                               486,546        523,018         629,445
  Income taxes payable                              147,101        120,033         202,735
                                                -----------    -----------     -----------
    Total current liabilities                     1,076,424      1,255,970       1,173,424
                                                -----------    -----------     -----------
Long-Term Liabilities
  6-3/4% Senior Notes due 2000                      100,000        100,000         100,000
  Medium-Term Notes                                 520,500        380,000         520,500
  Mortgage note                                      43,297         43,836          43,573
  Other                                             134,540        143,458         144,224
                                                -----------    -----------     -----------
    Total long-term liabilities                     798,337        667,294         808,297
                                                -----------    -----------     -----------
Shareholders' Equity
  Preferred stock, Series B $1.00 par value,
    $1,050.00 liquidation preference per share,
    0.1 million shares authorized, issued and
    outstanding at June 30, 1997                          -             54               -
  Preferred stock, Series C $1.00 par value,
    $125.00 liquidation preference per share,
    0.8 million shares authorized, issued and
    outstanding                                         772            773             772
  Common stock $1.00 par value, 1,000.0 million
    shares authorized at June 30, 1998 and
    600.0 million shares authorized at
    June 30, 1997 and December 31, 1997;
    300.4 million shares issued at June 30,
    1998 and December 31, 1997 and 296.7
    million shares issued at June 30, 1997          300,381        296,729         300,381
  Additional paid-in capital                        488,888        506,224         509,172
  Treasury stock at cost; 7.7 million shares,
    5.8 million shares and 8.8 million shares,
    respectively                                   (267,293)      (162,269)       (285,420)
  Retained earnings                               1,515,803      1,122,343       1,490,804
  Accumulated other comprehensive (loss)           (236,360)      (119,696)       (193,639)
                                                -----------    -----------     -----------
    Total shareholders' equity                    1,802,191      1,644,158       1,822,070
                                                -----------    -----------     -----------
                                                $ 3,676,952    $ 3,567,422     $ 3,803,791
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.
</TABLE>

                                           3
<PAGE>

<TABLE>
                              MATTEL, INC. AND SUBSIDIARIES
                            CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                         For the                  For the
                                                    Three Months Ended        Six Months Ended
                                                  ----------------------   ----------------------
                                                   June  30,   June  30,    June  30,   June  30,
(In thousands, except per share amounts)             1998        1997         1998        1997
- ----------------------------------------          ----------  ----------   ----------  ----------
<S>                                               <C>         <C>          <C>         <C>
Net Sales                                         $  861,526  $  972,656   $1,566,690  $1,666,176
Cost of sales                                        456,778     513,819      838,024     884,528
                                                  ----------  ----------   ----------  ----------
Gross Profit                                         404,748     458,837      728,666     781,648

Advertising and promotion expenses                   109,875     131,713      207,956     234,339
Other selling and administrative expenses            190,689     192,707      374,480     377,993
Integration and restructuring costs                        -           -            -     275,000
Interest expense                                      15,625      18,514       32,017      38,150
Other expense, net                                     3,942       7,959       11,840      15,841
                                                  ----------  ----------   ----------  ----------
Income (Loss) Before Income Taxes                     84,617     107,944      102,373    (159,675)
Provision (benefit) for income taxes                  24,233      32,310       29,320     (30,685)
                                                  ----------  ----------   ----------  ----------
Net Income (Loss)                                     60,384      75,634       73,053    (128,990)
Less: preferred stock dividend requirements            1,990       2,837        3,980       5,677
                                                  ----------  ----------   ----------  ----------
Net Income (Loss) Applicable to Common Shares     $   58,394  $   72,797   $   69,073  $ (134,667)
                                                  ==========  ==========   ==========  ==========

Basic Income (Loss) Per Common Share
- ------------------------------------

Net income (loss)                                 $     0.20  $     0.25   $     0.24  $    (0.46)
                                                  ==========  ==========   ==========  ==========
Average number of common shares                      293,433     291,737      293,242     290,069
                                                  ==========  ==========   ==========  ==========

Diluted Income (Loss) Per Common Share
- --------------------------------------

Net income (loss)                                 $     0.20  $     0.25   $     0.23  $    (0.46)
                                                  ==========  ==========   ==========  ==========
Average number of common and common
  equivalent shares                                  297,720     296,609      297,943     290,069
                                                  ==========  ==========   ==========  ==========

Dividends Declared Per Common Share               $     0.08  $     0.07   $     0.15  $     0.13
                                                  ==========  ==========   ==========  ==========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            4
<PAGE>


<TABLE>
                                        MATTEL, INC. AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS

<CAPTION>
                                                                                  For the
                                                                              Six Months Ended
                                                                          -----------------------
                                                                           June  30,    June  30,
(In thousands)                                                               1998         1997
- --------------                                                            ----------   ----------
<S>                                                                       <C>          <C>
Cash Flows From Operating Activities:
- -------------------------------------
  Net income (loss)                                                       $   73,053   $ (128,990)
    Adjustments to reconcile net income (loss) to net cash flows
     from operating activities:
     Noncash restructuring and integration charges                                 -       90,382
     Depreciation                                                             79,961       79,721
     Amortization                                                             16,175       17,374
     Increase (decrease) from changes in net assets and liabilities:
       Accounts receivable                                                  (144,930)    (389,743)
       Inventories                                                          (197,079)    (125,622)
       Prepaid expenses and other current assets                              (7,384)        (246)
       Accounts payable, accrued liabilities and
         income taxes payable                                               (345,798)    (177,471)
       Deferred compensation and other retirement plans                        3,713        1,368
       Deferred income taxes                                                  (2,575)     (15,947)
     Other, net                                                                1,272       (3,111)
                                                                          ----------   ----------
  Net cash used in operating activities                                     (523,592)    (652,285)
                                                                          ----------   ----------
Cash Flows From Investing Activities:
- -------------------------------------
  Purchases of tools, dies and molds                                         (57,001)     (47,968)
  Purchases of other property, plant and equipment                           (68,434)     (59,032)
  Purchase of other long-term investments                                     (7,906)      (6,955)
  Proceeds from sales of other property, plant and equipment                  18,021        6,552
  Investment in acquired businesses                                          (11,057)      (8,625)
  Other, net                                                                  (1,231)        (230)
                                                                          ----------   ----------
  Net cash used in investing activities                                     (127,608)    (116,258)
                                                                          ----------   ----------
Cash Flows From Financing Activities:
- -------------------------------------
  Short-term borrowings, net                                                 174,066      136,527
  Issuance of Medium-Term Notes                                                    -      160,000
  Payment of Medium-Term Notes                                                (9,500)           -
  Long-term foreign borrowings                                                (2,904)      (3,492)
  Tax benefit of employee stock options exercised                             30,673        6,878
  Exercise of stock options                                                   63,269       18,795
  Sale of treasury stock                                                           -       71,276
  Purchase of treasury stock                                                 (96,099)     (61,313)
  Dividends paid on common and preferred stock                               (47,128)     (40,905)
  Other, net                                                                    (447)      (2,552)
                                                                          ----------   ----------
  Net cash provided by financing activities                                  111,930      285,214

Effect of Exchange Rate Changes on Cash                                       (3,728)      (7,953)
                                                                          ----------   ----------
Decrease in Cash                                                            (542,998)    (491,282)
Cash at Beginning of Period                                                  694,947      550,271
                                                                          ----------   ----------
Cash at End of Period                                                     $  151,949   $   58,989
                                                                          ==========   ==========
<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            5

<PAGE>

                       MATTEL, INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL INFORMATION
                -------------------------------------------


1.  The accompanying unaudited consolidated financial statements and related
    disclosures have been prepared in accordance with generally accepted
    accounting principles applicable to interim financial information and with
    the instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  In the
    opinion of management, all adjustments considered necessary for a fair
    presentation of Mattel, Inc. and its subsidiaries' ("the Company's")
    financial position and interim results as of and for the periods presented
    have been included.  Certain amounts in the financial statements for prior
    periods have been reclassified to conform with the current period's
    presentation.  Because the Company's business is seasonal, results for
    interim periods are not necessarily indicative of those which may be
    expected for a full year.

    The financial information included herein should be read in conjunction with
    the Company's consolidated financial statements and related notes in its
    1997 Annual Report to Shareholders.

2.  Accounts receivable are shown net of allowances for doubtful accounts of
    $26.4 million (June 30, 1998), $25.3 million (June 30, 1997) and $30.7
    million (December 31, 1997).

3.  Inventories are comprised of the following:

<TABLE>
<CAPTION>

                                     June  30,      June  30,       Dec. 31,
(In thousands)                         1998           1997            1997
- --------------                       ---------      ---------      ---------
<S>                                  <C>            <C>            <C>
Raw materials and work in progress   $  71,562      $  89,093      $  48,620
Finished goods                         555,972        463,370        380,224
                                     ---------      ---------      ---------
                                     $ 627,534      $ 552,463      $ 428,844
                                     =========      =========      =========
</TABLE>

4.  Net cash flows from operating activities include cash payments for the
    following:
<TABLE>
<CAPTION>
                                            For the Six Months Ended
                                            ------------------------
                                             June  30,     June  30,
(In thousands)                                 1998          1997
- --------------                              ----------   -----------
<S>                                         <C>          <C>
Cash paid during the period for:
  Interest                                  $   34,674   $    37,648
  Income taxes                                  62,004        37,996
- --------------------------------------------------------------------
</TABLE>

    Noncash investing activities for the six months ended June 30, 1998 include
    the accrual of the purchase price payable in connection with the acquisition
    of Bluebird Toys PLC ("Bluebird").  See Note 10.

5.  In the current quarter, the Board of Directors declared cash dividends of
    $0.08 per common share, compared to $0.07 per common share in the second
    quarter of 1997.

6.  In the fourth quarter of 1997, the Company adopted Statement of Financial
    Accounting Standards No. 128, Earnings per Share.  Accordingly, June 1997
                                  ------------------
    results have been restated to present basic and diluted income (loss) per
    common share.

    Basic income (loss) per common share is computed by dividing earnings
    available to common shareholders by the average number of common shares
    outstanding during each period.  Earnings available to common shareholders
    represent reported net income (loss) less preferred stock dividend
    requirements.

    Diluted income (loss) per common share is computed by dividing diluted
    earnings available to common shareholders by the weighted average number of
    common and common equivalent shares outstanding during each period.
    Weighted average share computations assume the exercise of dilutive stock
    options and warrants, net of assumed treasury share repurchases at average
    market prices, and conversion of dilutive preferred stock and convertible
    debt, as applicable.  Diluted earnings available to common shareholders
    represent earnings available to common shareholders plus preferred stock
    dividend requirements and interest savings resulting from assumed
    conversions of dilutive securities.

7.  In June 1998, the Financial Accounting Standards Board issued Statement of
    Financial Accounting Standards No. 133, Accounting for Derivative
    Instruments and Hedging Activities ("SFAS 133"). SFAS 133 requires companies
    to record derivatives on the balance sheet as assets or liabilities,
    measured at fair value.  It also requires that gains or losses resulting
    from changes in the values of those derivatives be accounted for depending
    on the use of the derivative and whether it qualifies for hedge accounting.
    The Company is required to adopt SFAS 133 for its fiscal year beginning
    January 1, 2000.  Management believes the adoption of SFAS 133 will not have
    a material impact on the Company's consolidated financial position or
    results of operations.

8.  In the first quarter of 1998, the Company adopted Statement of Financial
    Accounting Standards No. 130, Reporting Comprehensive Income, which
                                  ------------------------------
    establishes standards for the reporting and display of comprehensive income
    and its components (revenue, expenses, gains, and losses) in a full set of
    general-purpose financial statements.  Accordingly, comprehensive income has
    been reported as a separate component of shareholders' equity in the
    consolidated balance sheets.  Total elements of comprehensive income (which
    is comprised of net income (loss) and currency translation adjustments) are
    presented in the following table in total for the quarter and year-to-date
    periods ended June 30:

<TABLE>
<CAPTION>

                                     June  30,      June  30,
(In thousands)                         1998           1997
- --------------                       ---------      ---------
<S>                                  <C>            <C>
Quarter ended                        $  47,425      $  71,935
Year-to-date                            30,332       (161,741)
- -------------------------------------------------------------
</TABLE>

9.  On July 9, 1998, the Company completed its previously announced acquisition
    of Pleasant Company and related companies ("Pleasant"), a Wisconsin-based
    direct marketer of books, dolls, clothing, accessories and activity products
    bearing the "American Girl" brand.  The purchase price included net cash
    consideration of approximately $715 million, including costs directly
    related to the acquisition, subject to certain adjustments, and the
    assumption by the Company of certain indebtedness.  Short-term borrowings
    were incurred by the Company in connection with this acquisition, $300.0
    million of which will be repaid from the net proceeds received from the
    issuance of long-term debt securities under its current universal shelf
    registration statement.  The acquisition will be accounted for using the
    purchase method of accounting and, accordingly, the results of operations of
    Pleasant will be included in the Company's consolidated financial statements
    from the date of acquisition.

    On July 15, 1998, Pleasant Rowland Frautschi, the President and founder of
    Pleasant, became Vice-Chairman of the Company and a member of the Company's
    Board of Directors.

10. On June 19, 1998, the Company acquired a controlling interest in Bluebird,
    a company organized in the United Kingdom, from which Mattel licenses the
    product designs for its POLLY POCKET and Disney Tiny Collections brands, as
    well as the POLLY POCKET trademarks.  The aggregate purchase price,
    including investment advisor and other directly related expenses was
    approximately $80 million.  The acquisition has been accounted for using
    the purchase method of accounting and, accordingly, the results of
    operations of Bluebird have been included in the Company's consolidated
    financial statements since the date of acquisition.  Intercompany accounts
    and transactions between Bluebird and the Company have been eliminated.
    The excess of cost  over the estimated fair market value of tangible net
    assets acquired is being amortized on a straight-line basis over 30 years.
    As of June 30, 1998, the purchase price is included in accrued liabilities
    in the consolidated balance sheets.

11. In January 8, 1998, the Company acquired PrintPaks, Inc. ("PrintPaks"), a
    Portland, Oregon-based publisher of multimedia craft products.  The purchase
    price included net cash consideration of $11.1 million.  The acquisition has
    been accounted for using the purchase method of accounting and, accordingly,
    the results of PrintPaks have been included in the Company's consolidated
    financial statements since the date of acquisition.  The agreement and plan
    of merger also provides for future contingent consideration in the event
    that net sales of PrintPaks product lines reach or exceed certain levels in
    each of calendar years 1998, 1999, and 2000.

12. In connection with the Tyco Toys, Inc. ("Tyco") merger, the Company
    commenced an integration and restructuring plan and recorded a $275 million
    pre-tax charge against operations in March 1997.  The plan consisted of
    consolidating certain manufacturing and distribution operations, eliminating
    duplicative marketing and administrative offices, terminating various
    distributor and licensing arrangements and abandoning certain product lines.
    Included in the charge was approximately $86 million for estimated severance
    costs related to the elimination of 2,700 positions principally associated
    with facilities to be closed.  The remainder of the charge consisted of
    transaction costs related to the merger, asset write-downs and contract
    termination expenses.  Of the total pre-tax charge, approximately $90
    million represents non-cash asset write-downs.  Through June 30, 1998, the
    total integration and restructuring expenditures and write-offs were
    approximately $208 million, $66 million of which related to severance
    payments.  The plan is expected to be substantially completed in 1998.


                       MATTEL, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               FINANCIAL CONDITION AND RESULTS OF OPERATIONS
               ---------------------------------------------

THE FOLLOWING CAUTIONARY STATEMENT IS INCLUDED IN THIS QUARTERLY REPORT PURSUANT
TO THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT
OF 1995:


   FORWARD-LOOKING STATEMENTS WITH RESPECT TO THE FINANCIAL CONDITION,
   RESULTS OF OPERATIONS AND BUSINESS OF THE COMPANY, WHICH INCLUDE, BUT
   ARE NOT LIMITED TO, SALES LEVELS, THE MATTEL AND TYCO RESTRUCTURING
   CHARGE, COST SAVINGS, AND PROFITABILITY, ARE SUBJECT TO CERTAIN RISKS
   AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY
   FROM THOSE SET FORTH IN SUCH STATEMENTS.  THESE INCLUDE WITHOUT
   LIMITATION: THE COMPANY'S DEPENDENCE ON THE TIMELY DEVELOPMENT,
   INTRODUCTION AND CUSTOMER ACCEPTANCE OF NEW PRODUCTS; SIGNIFICANT
   CHANGES IN BUYING PATTERNS OF MAJOR CUSTOMERS; POSSIBLE WEAKNESSES OF
   INTERNATIONAL MARKETS; THE IMPACT OF COMPETITION ON REVENUES AND
   MARGINS; THE EFFECT OF CURRENCY FLUCTUATIONS ON REPORTABLE INCOME;
   UNANTICIPATED NEGATIVE RESULTS OF LITIGATION, GOVERNMENTAL PROCEEDINGS
   OR ENVIRONMENTAL MATTERS; AND OTHER RISKS AND UNCERTAINTIES AS MAY BE
   DETAILED FROM TIME TO TIME IN THE COMPANY'S PUBLIC ANNOUNCEMENTS AND
   SEC FILINGS.  FORWARD-LOOKING STATEMENTS CAN BE IDENTIFIED BY THE USE
   OF FORWARD-LOOKING TERMINOLOGY, SUCH AS "MAY," "WILL," "SHOULD,"
   "EXPECT," "ANTICIPATE," "ESTIMATE," "CONTINUE," "PLANS," "INTENDS," OR
   OTHER SIMILAR TERMINOLOGY.


Mattel, Inc. designs, manufactures, markets and distributes a broad variety of
toy products on a worldwide basis.  The Company's business is dependent in great
part on its ability each year to redesign, restyle and extend existing core
products and product lines and to design and develop innovative new toys and
product lines.  New products have limited lives, ranging from one to three
years, and generally must be updated and refreshed each year.

The Company plans to continue to focus on core brands that have fundamental play
patterns and worldwide appeal, are sustainable, and have delivered consistent
profitability and stable growth.  The Company's core brands can be grouped in
the following five categories: Fashion Dolls (BARBIE fashion dolls and
accessories, Collector dolls, and Fashion Magic); Infant and Preschool (FISHER-
PRICE, Disney Preschool and Plush, POWER WHEELS, SESAME STREET, SEE 'N SAY,
MAGNA DOODLE, and VIEW-MASTER); Entertainment (Disney, Nickelodeon, games and
puzzles); Wheels (HOT WHEELS, MATCHBOX, Tyco Electric Racing and Tyco Radio
Control); and Large and Small Dolls (CABBAGE PATCH KIDS, POLLY POCKET and Tyco
large dolls and plush).

                           RESULTS OF OPERATIONS
                           ---------------------

The Company's business is seasonal, and, therefore, results of operations are
comparable only with corresponding periods.  Following is a percentage analysis
of operating results:

<TABLE>
<CAPTION>
                                                  For the                   For the
                                             Three Months Ended         Six Months Ended
                                          ------------------------  ------------------------
                                           June  30,    June  30,    June  30,    June  30,
                                             1998         1997         1998         1997
                                          -----------  -----------  -----------  -----------
<S>                                       <C>          <C>          <C>          <C>
Net sales                                        100%         100%         100%         100%
                                          ===========  ===========  ===========  ===========
Gross profit                                      47%          47%          47%          47%
Advertising and promotion expenses                13           14           13           14
Other selling and administrative expenses         22           20           24           23
Integration and restructuring costs                -            -            -           16
Other expense, net                                 -            -            1            1
                                          -----------  -----------  -----------  -----------
Operating profit (loss)                           12           13            9           (7)
Interest expense                                   2            2            2            2
                                          -----------  -----------  -----------  -----------
Income (loss) before income taxes                 10%          11%           7%         (9)%
                                          ===========  ===========  ===========  ===========
</TABLE>

SECOND QUARTER
- --------------

Net sales in the second quarter of 1998 decreased by 11%, including a net $14.6
million unfavorable effect from the generally stronger US dollar relative to
last year.  At comparable foreign currency exchange rates, sales decreased by
10%.  Sales were negatively impacted in the quarter by a change in buying
practices by Toys R Us, the Company's largest customer.  Sales of the Company's
Wheels category increased 11%, led by an increase in HOT WHEELS vehicles and
playsets, partially offset by a decline in Tyco Radio Control.  The
Entertainment category increased 3%, primarily due to higher sales of
Nickelodeon products.  Sales of BARBIE and BARBIE-related products, including
Fashion Magic products, decreased 17%. The Infant and Preschool category
decreased 6%, mainly due to lower sales of FISHER-PRICE and SESAME STREET,
partially offset by higher sales of WINNIE THE POOH.

Sales to customers within the United States decreased 15%, mainly as a result of
the change in buying practices by Toys R Us and high retail inventory levels of
certain BARBIE dolls entering the year.  Sales to customers outside the United
States decreased 3% compared to 1997, including the unfavorable effect of
generally stronger US dollar relative to the year-ago quarter.  At comparable
foreign currency exchange rates, sales internationally grew 2%.

Gross margin, as a percentage of net sales, remained virtually constant.
Advertising and promotion as a percentage of net sales decreased one percentage
point to 13% as the Company continues to reduce non-media spending.  As a
percentage of net sales, other selling and administrative expenses increased two
percentage points over the year-ago quarter; however, the expenses decreased by
$2.0 million reflecting direct cost savings realized from the Tyco integration
and Mattel restructuring.

Other expense, net decreased by $4.0 million mainly due to a favorable impact
from foreign exchange and higher interest income.  Interest expense declined by
$2.9 million primarily due to realization of savings from the refinancing of
Tyco debt and the Company's favorable cash position.

SIX MONTHS
- ----------

Net sales in the first half of 1998 decreased $99.5 million or 6%, including a
net $29.3 million unfavorable effect from the generally stronger US dollar
relative to last year.  Sales of the Company's Infant and Preschool brands
increased 10%, led by strength in Disney's WINNIE THE POOH and growth
in SESAME STREET, partially offset by a decline in FISHER-PRICE products.  The
Wheels category increased 10%, led by an increase in HOT WHEELS, partially
offset by a decline in Tyco Radio Control.  The Entertainment category increased
8%, primarily due to higher sales of Nickelodeon products.  Sales of BARBIE and
BARBIE-related products, including Fashion Magic products, decreased 17%
primarily due to the change in buying practices by Toys R Us and high retail
inventory levels of certain BARBIE dolls entering the year.

Sales to customers within the United States decreased 7%.  Sales to customers
outside the United States decreased 3%, including the unfavorable effect from
the generally stronger US dollar relative to the year-ago period.  At comparable
foreign currency exchange rates, sales internationally increased 3%.

Gross profit, as a percentage of net sales, remained virtually constant.
Advertising and promotion as a percentage of net sales decreased one percentage
point to 13% primarily due to synergies realized from the merger with Tyco and
reductions in non-media spending.  Although other selling and administrative
expenses increased one percentage point as a percentage of net sales, it
decreased by $3.5 million reflecting direct cost savings realized from the Tyco
integration and Mattel restructuring. Interest expense decreased $6.1 million or
16% primarily due to realization of savings from the refinancing of Tyco debt
and the Company's favorable cash position.


                       ACQUISITIONS AND NONRECURRING ITEM
                       ----------------------------------

On July 9, 1998, the Company completed its previously announced acquisition of
Pleasant, a Wisconsin-based direct marketer of books, dolls, clothing,
accessories and activity products bearing the "American Girl" brand.  The
purchase price included net cash consideration of approximately $715 million,
including costs directly related to the acquisition, subject to certain
adjustments, and the assumption by the Company of certain indebtedness.  The
acquisition will be accounted for using the purchase method of accounting and,
accordingly, the results of operations of Pleasant will be included in the
Company's consolidated financial statements from the date of acquisition.

On June 19, 1998, the Company acquired a controlling interest in Bluebird, a
company organized in the United Kingdom, from which Mattel licenses the product
designs for its POLLY POCKET and Disney Tiny Collections brands, as well as the
POLLY POCKET trademarks.  The aggregate purchase price, including investment
advisor and other directly related expenses was approximately $80 million.  The
acquisition has been accounted for using the purchase method of accounting and,
accordingly, the results of operations of Bluebird have been included in the
Company's consolidated financial statements since the date of acquisition.
Intercompany accounts and transactions between Bluebird and the Company have
been eliminated.  The excess of cost over the estimated fair market value of
tangible net assets acquired is being amortized on a straight-line basis over
30 years.

On January 8, 1998, the Company acquired PrintPaks, a Portland, Oregon-based
publisher of multimedia craft products.  The purchase price included net cash
consideration of $11.1 million.  The acquisition has been accounted for using
the purchase method of accounting and, accordingly, the results of PrintPaks
have been included in the Company's consolidated financial statements since the
date of the acquisition. The agreement and plan of merger also provides for
future contingent consideration in the event that net sales of PrintPaks product
lines reach or exceed certain levels in each of calendar years 1998, 1999, and
2000.

In connection with the Tyco merger, the Company commenced an integration and
restructuring plan and recorded a $275 million pre-tax charge against operations
in March 1997.  After related tax effects, the net $210 million charge impacted
year- to-date earnings by $0.72 per share.  The plan consisted of consolidating
certain manufacturing and distribution operations, eliminating duplicative
marketing and administrative offices, terminating various distributor and
licensing arrangements and abandoning certain product lines.  Included in the
charge was approximately $86 million for estimated severance costs related to
the elimination of 2,700 positions principally associated with facilities to be
closed.  The remainder of the charge consisted of transaction costs related to
the merger, asset write-downs and contract termination expenses.  Of the total
pre-tax charge, approximately $90 million represents non-cash asset write-downs.
Through June 30, 1998, the total integration and restructuring expenditures and
write-offs were approximately $208 million, $66 million of which related to
severance payments.  The plan is expected to be substantially completed in 1998.


                            FINANCIAL CONDITION
                            -------------------

The Company's financial position remained strong during the 1998 second quarter.
The Company's cash position as of June 30, 1998 was $151.9 million compared to
$59.0 million as of the second quarter 1997.  Cash decreased by $543.0 million
since December 31, 1997 primarily due to funding of operating activities.

Inventory balances increased $198.7 million since year end and $75.1 million
over the 1997 quarter end, primarily as a result of the Company's production in
support of future sales volume.  Prepaid expenses and other current assets
increased $60.3 million over the 1997 quarter-end, mainly due to higher deferred
income tax benefits related to the Tyco integration and Mattel restructuring
charge.  Intangibles increased $42.6 million since year-end, primarily due to
the Company's acquisitions of PrintPaks and Bluebird during the first and second
quarters of 1998, respectively, partially offset by amortization.   Sundry
assets decreased $36.8 million, as compared to the year-ago quarter, primarily
due to lower deferred income taxes that were reclassified to prepaid expenses.

Current portion of long-term liabilities decreased $219.4 million over the 1997
quarter-end, primarily due to the repayment of the $100.0 million 6-7/8% Senior
Notes which matured on August 1 and the $126.5 million Tyco 10-1/8% Senior Notes
which were redeemed on August 15.  Accrued liabilities decreased $36.5 million
compared to the year-ago quarter, mainly due to the completion of certain
activities related to the Tyco integration and Mattel restructuring partially
offset by the accrual for the purchase of Bluebird.  Seasonal financing needs
for the next twelve months are expected to be satisfied through internally
generated cash, issuance of commercial paper, issuance of long-term debt, and
use of the Company's various short-term bank lines of credit.

Details of the Company's capitalization are as follows:
<TABLE>
<CAPTION>

(In millions)                June  30, 1998  June  30, 1997  Dec.  31, 1997
- -------------                ----------------------------------------------
<S>                          <C>             <C>             <C>
Medium-Term Notes            $  520.5   20%  $  380.0   17%  $  520.5   20%
6-3/4% Senior Notes             100.0    4      100.0    4      100.0    4
Convertible Subordinated
 Notes                              -    -       16.0    1          -    -
Other long-term debt
  obligations                    43.3    2       53.6    2       55.0    2
                            -----------------------------------------------
Total long-term debt            663.8   26      549.6   24      675.5   26
Other long-term liabilities     134.5    5      117.7    5      132.8    5
Shareholders' equity          1,802.2   69    1,644.2   71    1,822.1   69
                             ----------------------------------------------
                             $2,600.5  100%  $2,311.5  100%  $2,630.4  100%
                             ==============================================
</TABLE>

Total long-term debt increased as a percentage of total capitalization compared
to the year-ago quarter, primarily due to the issuance of $140.5 million of
Medium-Term Notes.  Future long-term capital needs are expected to be satisfied
through the retention of corporate earnings and the issuance of long-term debt
instruments.  Shareholders' equity increased $158.0 million since June 30, 1997,
primarily due to the cumulative earnings and issuance of treasury stock for the
exercises of employee stock options, partially offset by treasury stock
repurchases, dividends declared to common and preferred shareholders, and
unfavorable currency translation adjustments.  During July 1998, the Company
incurred short-term borrowings in connection with the acquisitions of Pleasant
and Bluebird, $300.0 million of which will be repaid from the net proceeds
received from the issuance of long-term debt securities under its current
universal shelf registration statement.

                             FOREIGN CURRENCY RISK
                             ---------------------

The Company enters into foreign currency forward exchange and option contracts
primarily as hedges of inventory purchases, sales and other intercompany
transactions denominated in foreign currencies, to limit the effect of exchange
rate fluctuations on the results of operations and cash flows.

Market risk exposures exist with respect to the settlement of foreign currency
transactions during the year because currency fluctuations cannot be predicted
with certainty.  The Company's primary market risk exposures are in Europe and
Asia.  The Company seeks to mitigate its exposure to market risk by monitoring
its currency exchange exposure for the year and partially or fully hedging such
exposure.  In addition, the Company manages its exposure through the selection
of currencies used for international borrowings and intercompany invoicing. The
Company does not trade in financial instruments for speculative purposes.

                             CERTAIN CONSIDERATIONS
                             ----------------------

The Company has reviewed its computer systems and developed a plan to achieve
proper processing of transactions in the year 2000 and beyond.  Management
believes that all of Mattel's computer systems will be year 2000 compliant by
the end of second quarter 1999.  Costs incurred to date to implement the plan
have not been material and are not expected to be material to operating results
in the future.  However, there can be no assurance that the systems of other
companies on which Mattel's systems rely will also be timely converted or that
any such failure to convert by another company would not have an adverse effect
on Mattel's systems.  Any significant disruption of the Company's ability to
communicate electronically with its business partners could negatively impact
the Company's business, financial condition and results of operations.  The
statement set forth herein is forward-looking, and actual results may differ
materially (see the Cautionary Statement above).

<PAGE>

                       PART II -- OTHER INFORMATION
                       ----------------------------

ITEM 4.  Submission of Matters to a Vote of Security Holders
- -------------------------------------------------------------

The Annual Meeting of Shareholders of Mattel, Inc. was held on May 6, 1998, for
the purpose of electing directors, approving the 1997 Premium Price Stock Option
and the Mattel Management Incentive Plans and an amendment to Article Fourth of
Mattel's Restated Certificate of Incorporation, and approving the appointment of
independent auditors.  Proxies for the meeting were solicited pursuant to
Regulation 14A of the Securities Exchange Act of 1934 and there was no
solicitation in opposition to that of management.  All of management's nominees
for directors as listed in the proxy statement were elected with the number of
votes cast for each nominee as follows:

                               Shares Voted       Votes
                                  "FOR"         Withheld
                              -------------    ----------
     Jill E. Barad              254,641,544     2,323,109
     Harold Brown               256,711,964     2,323,109
     Tully M. Friedman          256,859,412     2,323,109
     Joseph C. Gandolfo         254,430,701     2,323,109
     Ronald M. Loeb             252,965,531     2,323,109
     Ned Mansour                254,568,637     2,323,109
     William D. Rollnick        256,814,579     2,323,109
     Christopher A. Sinclair    256,858,376     2,323,109
     Bruce L. Stein             254,562,709     2,323,109
     John L. Vogelstein         256,749,371     2,323,109

The Mattel, Inc. 1997 Premium Price Stock Option Plan was approved
by the following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      132,108,956     86,390,970      1,381,596   37,960,489

The Mattel Management Incentive Plan was approved by the following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      249,676,453      6,803,656      1,361,902            0

The amendment to Article Fourth of the Company's restated Certificate of
Incorporation was approved by the following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      241,138,084     15,013,571      1,690,356            0

The proposal to appoint Price Waterhouse LLP as independent accountants for
the Company for the year ending December 31, 1998 was ratified by the
following vote:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
      256,591,830        604,918        645,263            0

A stockholder proposal regarding executive compensation was included in the
Proxy Statement dated March 30, 1998.  A motion was not made at the meeting
to vote on this proposal.  Priort to the meeting, the following votes had been
cast by proxy on this proposal:

     Shares Voted   Shares Voted      Shares        Broker
        "FOR"        "AGAINST"     "ABSTAINING"   "NON-VOTE"
     ------------   ------------   ------------   ----------
       11,158,925    200,817,743      7,900,958   37,960,430

<PAGE>

ITEM 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------

     (a)  Exhibits
          --------

          10.0  First Amendment to the Mattel, Inc. 1997 Premium Price
                Stock Option Plan
          10.1  Form of Option and TLSAR Agreement under the Mattel, Inc.
                1997 Premium Price Stock Option Plan (25% Premium Grant),
                as amended
          10.2  Form of Option and TLSAR Agreement under the Mattel, Inc.
                1997 Premium Price Stock Option Plan (33-1/3% Premium Grant),
                as amended
          11.0  Computation of Income (Loss) per Common and Common Equivalent
                Share
          12.0  Computation of Ratio of Earnings (Loss) to Fixed Charges and
                Ratio of Earnings (Loss) to Combined Fixed Charges and
                Preferred Stock Dividends
          27.0  Financial Data Schedule (EDGAR filing only)

     (b)  Reports on Form 8-K
          -------------------

          Mattel, Inc. filed the following Current Reports on Form 8-K during
          the quarterly period ended June 30, 1998:

                                                      Financial
             Date of Report     Items Reported    Statements Filed
             --------------     --------------    ----------------
             April 17, 1998          5, 7               None
             June  16, 1998          5, 7               None


<PAGE>



                              SIGNATURES
                              ----------

Pursuant to the requirements of the Securities Exchange Act of 1934 as
amended, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.




                                                  MATTEL, INC.
                                                  ------------
                                                  (Registrant)



Date:  As of July 20, 1998                        By: /s/ Kevin M. Farr
       -------------------                            -----------------------
                                                      Kevin M. Farr
                                                      Senior Vice President
                                                      and Controller

<PAGE>


                                                                EXHIBIT 10.0

                            FIRST AMENDMENT TO
             MATTEL, INC. 1997 PREMIUM PRICE STOCK OPTION PLAN
             -------------------------------------------------


          The Mattel, Inc. 1997 Premium Price Stock Option Plan (the
"Plan") is hereby amended as follows, effective as of November 6, 1997.

                                    I.
                                    --

          Section 2.8 of the Plan is hereby amended to read as follows:

      2.8  "Disability" means that there is a determination to that effect
under the group long-term disability plan of the Company, and the
Participant is also approved for permanent disability benefits by the
Social Security Administration.  However, except as provided in the
following sentence, in no event will a Participant be considered to be
disabled for purposes of this Plan if the Participant s incapacity is a
result of intentionally self-inflicted injuries (while sane or insane),
alcohol or drug abuse, or a criminal act for which the Participant is
convicted or to which the Participant pleads guilty or nolo contendere.
"Disability" shall also include any termination of a Participant s
employment which is treated as due to disability under an employment
agreement which is in effect between the Company and the Participant at the
time of such termination.

                                    II.
                                    ---

          Section 2.28 of the Plan is hereby amended to read as follows:

      2.28  "Retirement" means a Severance where the Participant (i) had
previously attained the age of fifty-five (55) and completed five (5) years
of service (as determined in accordance with the terms of the Mattel, Inc.
Personal Investment Plan) or (ii) is otherwise eligible to be treated as
retired for purposes of Mattel stock option plans under an employment
agreement which is in effect between the Company and the Participant at the
time of Severance.

                                   III.
                                   ----

          A new Section 2.34 is hereby added to the Plan to read as
follows:

      2.34  "Termination without Cause" means termination of the
Participant s employment by the Company without cause, where cause means
any of the following:  (i) an act or acts of dishonesty on the
Participant's part which are intended to result in his substantial personal
enrichment at the expense of the Company; (ii) repeated violations by the
Participant of his obligations to the Company which are demonstrably
willful and deliberate on the Participant's part and which resulted in
material injury to the Company; (iii) conduct of a criminal nature which
has or which is more likely than not to have a material adverse effect on
the Company's



reputation or standing in the community or on its continuing
relationships with its customers or those who purchase or use its products;
or (iv) fraudulent conduct in connection with the business or affairs of
the Company, regardless of whether said conduct is designed to defraud the
Company or others.  Notwithstanding the foregoing, for any Participant who
has an employment agreement with the Company which is in effect at the time
of Severance, "Termination without Cause" shall mean termination of the
Participant s employment by the Company without "cause" or by the
Participant for "good reason" pursuant to the terms of such employment
agreement.

                                    IV.
                                    ---

          The current Section 2.34 is hereby renumbered as Section 2.35 to
read as follows:

      2.35  "Trading Day" means a day on which a share of Common Stock is
publicly traded on the New York Stock Exchange, or any successor to the New
York Stock Exchange.

                                    V.
                                    --

          Section 5.1 of the Plan is hereby amended to read as follows:

     5.1  NUMBER OF SHARES.  The maximum number of shares of Common Stock
for which Grants may be awarded under the Plan shall be 21,000,000, which
maximum number is divided into two separate allocations.  The first
allocation comprises a maximum number of 20,000,000 shares, which shares
may be granted to any eligible employee, as provided in Sections 6.1 and
6.2.  The second allocation comprises a maximum number of 1,000,000
shares, which shares may be granted only to new employees described in
Section 6.3.  Any adjustments made under Sections 5.2., 5.3 or 5.4 with
respect to any Grant shall operate as adjustments of the maximum limit set
forth above for the allocation from which the Grant was originally made.


                                    VI.
                                    ---

          A new Section 6.3 is hereby added to the Plan to read as follows:

     6.3  PERSONS NEWLY HIRED BY THE COMPANY.  In the event a Grant is made
to a new employee who is hired by the Company in a transaction meeting the
requirements of paragraph 312.03(a)(3) of the New York Stock Exchange's
Shareholder Approval Policy, as amended from time to time, the Committee
may authorize Grants to that employee under the second allocation described
in Section 5.1.


                                   VII.
                                   ----

          Section 9.5.4.2 of the Plan is hereby amended to read as follows:

          9.5.4.2  EARLY SEVERANCE.

          (A)  DEATH OR DISABILITY.  If a Participant incurs a Severance on
     account of death or Disability before December 31, 2000, then 100% of
     the shares subject to the Option may be purchased on or after the
     Exercise Date, provided one of the performance criteria for the Option
     has been met.

          (B)  RETIREMENT OR TERMINATION WITHOUT CAUSE.  If a Participant
     incurs a Severance on account of Retirement or Termination without
     Cause before December 31, 2000, then a pro-rated portion of the shares
     subject to the Option may be purchased on or after the Exercise Date,
     provided one of the performance criteria for the Option has been met.
     The pro-rated portion shall be calculated based on the Participant s
     number of full months of employment with Mattel, measured from the
     Grant Date to the earlier of the date of the Severance or November 6,
     2000, divided by 36, and the remaining shares subject to the Option
     shall be forfeited.

          (C)  EARLY SEVERANCE FOR OTHER REASONS.  If a Participant incurs
     a Severance for any reason other than death, Disability, Retirement,
     or Termination without Cause before November 6, 2000, then the Option
     shall be forfeited in its entirety.

          (D)  CHANGE IN CONTROL.  This Section shall not apply if a
     Participant incurs a Severance subsequent to a Change in Control.


                                   VIII.
                                   -----

          Section 10.1.1 of the Plan is hereby amended to read as follows:

           10.1.1  Except to the extent the terms of an Option require its
prior termination, each Option from the Initial Grant shall terminate on
the earliest of the following dates:

           (a)  If the Participant continues to be employed at Mattel, a
     date which is five (5) years from the Start Date of the Option, that
     is December 31, 2002.

           (b)  The date on which the Option may no longer become
     exercisable due to failure to meet any of the performance criteria
     established for exercise of the Option pursuant to Section 9.5.

           (c)  If the Participant incurs a Severance for reasons of death,
     Disability, or  Retirement, a date which is five (5) years from the
     Start Date of the Option, that is December 31, 2002.

          (d)  If the Participant incurs a Severance for reason of
     Termination without Cause at a time when the Option was already
     exercisable under Section 9.5, a date which is five (5) years from the
     Start Date of the Option, that is December 31, 2002.

          (e)  If the Participant incurs a Severance for reason of
     Termination without Cause at a time before the Option was exercisable
     under Section 9.5, then a date which is 90 days after the date when
     the Option first becomes exercisable.

          (f)  If the Participant incurs a Severance for reasons other than
     death, Disability, Retirement, or Termination without Cause at a time
     when the Option was already exercisable under Section 9.5, then a date
     which is 90 days after the date of Severance.

          (g)  If the Participant incurs a Severance for reasons other than
     death, Disability, Retirement, or Termination without Cause at a time
     before the Option was exercisable under Section 9.5, then the date of
     Severance.

An Option shall also terminate on such date as the Committee may determine
upon a Change in Control if the Committee determines that such event will
make it impossible in the future to meet any of the performance criteria
for exercise of the Option.

          IN WITNESS WHEREOF, the Company has caused this First Amendment
to the Plan to be executed this 17th day of June, 1998, effective
as of November 6, 1997.

                    MATTEL, INC.



                    By     /s/ Alan Kaye
                           -------------
                           ALAN KAYE

                    Title: Senior Vice President, Human Resources
                           --------------------------------------

<PAGE>


                                                                EXHIBIT 10.1

========================================================================
NOTICE OF GRANT OF               MATTEL, INC.
PREMIUM PRICE STOCK              ID: 95-1567322
OPTION AND TLSAR AND             333 Continental Boulevard
GRANT AGREEMENT                  El Segundo, CA
                                 90245
                                               25% PREMIUM
========================================================================

Recipient Name                                    ID:  xxx-xx-xxx
Recipient Address
Recipient City, State and Zip Code


You have been granted an Option to buy Mattel, Inc. Common Stock as
follows:

      Non-Qualified Premium Price Stock Option Grant No.          00xxxx
      Date of Grant                                             11/06/97
      Start Date                                                12/31/97
      Stock Option Plan                               1997 Premium Price
      Option Exercise Price per Share                             $42.31
      Total Number of Option Shares Granted                   __________
      Total Exercise Price of Option Shares Granted          $__________

You have also been granted a Tandem Limited Stock Appreciation Right in
conjunction with the above Option.

      Total Number of TLSAR Shares Granted                    __________
      Exercise Price per Share of TLSAR                      $__________


- -------------------------------------------------------------------------


          By signing your name below, you and Mattel, Inc. agree that (a)
          this Option and related TLSAR are granted under and governed by
          the terms and conditions of the Grant Agreement referenced above,
          which is attached hereto and made a part of this document, and
          (b) both of these documents are subject to the terms of the above
          referenced 1997 Premium Price Stock Option Plan.

            _________________________           _______-______-_______
            Full Legal Name (print)             Social Security Number

            Current Address:  _________________________________
                              _________________________________


- ------------------------------------------------------------------------

__________________________________    __________________________________
For MATTEL, INC.                                Date

__________________________________    __________________________________
Optionee                                        Date


<PAGE>

                           GRANT AGREEMENT FOR A
            NON-QUALIFIED PREMIUM PRICE STOCK OPTION AND TLSAR
           UNDER THE MATTEL 1997 PREMIUM PRICE STOCK OPTION PLAN
           -----------------------------------------------------

      This is a Grant Agreement between Mattel, Inc. (the "Company") and
the individual (the "Participant") named in the Notice of Grant of Premium
Price Stock Option and TLSAR (the "Notice") attached hereto as the cover
page of this agreement.

RECITALS
- --------

      The Company has adopted the Mattel 1997 Premium Price Stock Option
Plan, as amended by the First Amendment to Mattel, Inc. Premium Price Stock
Option Plan (as amended, the "Plan"), to grant selected employees options
to purchase shares of Common Stock of the Company.  In accordance with the
terms of the Plan, the Compensation/Options Committee of the Board of
Directors (the "Committee") has approved the execution of this Grant
Agreement (the "Grant") between the Company and the Participant.
Capitalized terms used herein without definition shall have the meanings
assigned to such terms in the Plan.

GRANT
- -----

      The Company grants to the Participant the right and option to
purchase, on the terms and conditions hereinafter set forth, all or any
part of the aggregate number of Option shares set forth in the Notice
exercisable in accordance with the provisions of this Grant during a period
expiring FIVE years from December 31, 1997 (the "Start Date"), or on
December 31, 2002 (the "Expiration Date"), unless terminated prior to that
date pursuant to Section 1 or 5 below.  This Option is a Non-Qualified
Stock Option.

      The Company also grants to the Participant, in conjunction with the
Option granted hereby, a Tandem Limited Stock Appreciation Right ("TLSAR")
for the number of TLSAR shares set forth in the Notice, as described in
Section 11 of the Plan and Section 2 below.

      1.    OPTION

      A.    EXERCISABILITY (VESTING) OF OPTION.  The Participant may
purchase the number of Option shares of Common Stock determined pursuant to
Section 1(B) below on or after November 6, 2000 (the third anniversary of
the Grant Date), provided that one of the following performance criteria
has been met on or before December 31, 1999.

     I.  STOCK PRICE.  The Fair Market Value of Mattel Common Stock is
     equal to or greater than the Exercise Price of the Option on at least
     one Trading Day on or after February 27, 1998 and before December 31,
     1999.

     II.  EARNINGS PER SHARE.  The Earnings Per Share of Mattel Common
     Stock for calendar year 1999 is equal to or greater than 132.25% of
     the Earnings Per Share of Mattel Common Stock for calendar year 1997.

If there is a Change in Control and the Option has not previously been
forfeited, the Participant may exercise the Option at any time after either
of the performance criteria set forth above is met.

      B. NUMBER OF OPTION SHARES EXERCISABLE.  The Participant shall
have the following number of Option shares available for exercise, subject
to the requirements of Section 1(A) above:

     i.  CONTINUOUS EMPLOYMENT.  If the Participant has been continuously
     employed at Mattel through November 6, 2000, 100% of the Option shares
     granted in this Notice.

     ii. DEATH OR DISABILITY.  If the Participant incurs a Severance on
     account of death or Disability before December 31, 2000, 100% of the
     Option shares granted in this Notice.

     iii.  RETIREMENT OR TERMINATION WITHOUT CAUSE.  If the Participant
     incurs a Severance on account of Retirement or Termination without
     Cause before December 31, 2000, a pro-rated portion of  the Option
     shares granted in this Notice, based upon the number of full months of
     employment with Mattel since the Grant Date to the earlier of the date
     of Severance or November 6, 2000, divided by 36, and the remaining
     Option shares granted in this Notice shall be forfeited.

     iv. EARLY SEVERANCE FOR OTHER REASONS.  If the Participant incurs a
     Severance for any reason other than death, Disability, Retirement, or
     Termination without Cause before November 6, 2000, then the Option
     shall be forfeited in its entirety.

     v. CHANGE IN CONTROL.  If there is a Change in Control before November
     6, 2000, and the Participant is employed at Mattel at the time of the
     Change in Control, 100% of the Option shares granted in this Notice.

      The number of Option shares which may be purchased upon exercise
under this Grant shall in each case be calculated to the nearest full
share.

      C.  TERM OF OPTION.  The Option under this Grant shall expire on the
first to occur of the following dates:

     i.  The fifth anniversary of the Start Date, that is December 31,
     2002, if the Participant remains in employment with the Company.

     ii.  December 31, 1999, if the Option has not become exercisable by
     that date in accordance with Section 1(A) above.

     iii. If the Participant incurs a Severance for reasons of death,
     Disability, or Retirement, the fifth anniversary of the Start Date,
     that is December 31, 2002.

     iv. If the Participant incurs a Severance for reason of Termination
     without Cause at a time when the Option was already exercisable, the
     fifth anniversary of the Start Date, that is December 31, 2002.

     v.  If the Participant incurs a Severance for reason of Termination
     without Cause at a time before the Option was exercisable, a date
     which is ninety (90) days after the date when the Option first becomes
     exercisable.

     vi. If the Participant incurs a Severance for reasons other than
     death, Disability, Retirement, or Termination without Cause at a time
     when the Option was already exercisable, a date which is ninety (90)
     days after the date of Severance.

     vii.  If the Participant incurs a Severance for reasons other than
     death, Disability, Retirement, or Termination without Cause at a time
     before the Option was exercisable, the date of Severance.


All or a proportionate part of this Option shall also be cancelled if the
Participant exercises all or a portion of the TLSAR as provided in Section
2 of this Grant or if the Participant does not comply with the conditions
set forth in Section 12.4 of the Plan.

      2. Tandem Limited Stock Appreciation Rights.

      A.  EXERCISABILITY (VESTING) OF TLSAR.  The Participant may exercise
all or a portion of the TLSAR for a 60 day period commencing on the date a
Change in Control of Mattel occurs.

      B.  NUMBER OF TLSAR SHARES EXERCISABLE. The number of TLSAR shares
available for exercise shall be calculated in the same manner as provided
for Option shares in Section 1(B) above.

      C.  TERM OF TLSAR.  The TLSAR under this Grant shall expire on the
first to occur of the following dates:

      (i)  The date of expiration of the related Option, as specified in
     Section 1(C) above, unless the TLSAR is exercisable on such date.

     (ii)  60 days after a Change in Control occurs.

All or a proportionate part of the TLSAR shall also be cancelled if the
Participant exercises all or a portion of the Option as provided in Section
1 of this Grant or if the Participant does not comply with the conditions
set forth in Section 12.4 of the Plan.

      3.  METHOD OF EXERCISING OPTION OR TLSAR.  Each exercise under
this Grant shall be by means of a written notice of exercise delivered to
the office of the Secretary of the Company, specifying the number of whole
shares for which the Option or TLSAR is being exercised, accompanied upon
exercise of the Option  by payment of the full purchase price of the shares
to be purchased.  The payment shall be in the form of cash or such other
forms of consideration as the Committee shall deem acceptable, such as the
surrender of outstanding shares of Common Stock owned by the Participant or
by withholding shares that would otherwise be issued upon the exercise
under this Grant.  The Participant may exercise the Option by the delivery
to the Company or its designated agent of an irrevocable written notice of
exercise form together with irrevocable instructions to the broker-dealer
to sell or margin a sufficient portion of the shares of Common Stock and to
deliver the sale or margin loan proceeds directly to the Company to pay the
exercise price of the Option.  If the Participant's employment is
terminated by reason of death, the heirs of the Participant will be able to
exercise this Grant (if and when exercisable) until the date on which this
Grant would otherwise expire.

      4.   WITHHOLDING.  Upon any exercise of this Grant, the
Participant shall pay, or make provisions satisfactory to the Company or
its Subsidiary for payment of, any federal, state and local taxes required
to be withheld.

      5.   CANCELLATION OF GRANTS.  Participant specifically
acknowledges that this Grant is subject to the provisions of Section 12.4
of the Plan, entitled "Cancellation of Grants," which can cause the
forfeiture of this Grant, or the rescission of Common Stock or payment of
cash acquired upon exercise under this Grant.  As a condition of exercise
under this Grant, the Participant shall certify on a form acceptable to the
Committee that he or she is in compliance with the terms and conditions of
the Plan, including Section 12.4 thereof, entitled "Cancellation of
Grants."

      6.   COMPLIANCE WITH LAW.  No shares issuable upon the exercise of
this Option or TLSAR shall be issued and delivered unless and until all
applicable registration requirements of the Securities Act of 1933, all
applicable listing requirements of any national securities exchange on
which the Common Stock is then listed, and all other requirements of law or
of any regulatory bodies having jurisdiction over such issuance and
delivery shall have been complied with.  In particular, the Committee may
require certain investment (or other) representations and undertakings in
connection with the issuance of securities in connection with the Plan in
order to comply with applicable law.

      7.   ASSIGNABILITY.  Except as may be effected by will or by the
laws of descent and distribution, any attempt to assign this Option or
TLSAR shall be of no effect.

      8.   CERTAIN CORPORATION TRANSACTIONS.  In the event of any change
or reclassification of shares, recapitalization, merger, or similar event,
the Committee may adjust proportionately the number of shares and the
Exercise Price of the Option and TLSAR subject to this Grant.  In the event
of any other change affecting the Common Stock or any distribution (other
than normal cash dividends) to holders of Common Stock, the Committee may
make such adjustments as it may deem equitable (including adjustments to
avoid fractional shares) in order to give proper effect to such event.  In
the event of a corporate merger, consolidation, acquisition of property or
stock, spin-off, reorganization or liquidation, the Committee may
substitute a new Grant for this Grant or provide for the assumption of this
Grant by the other corporation that is a party to the transaction.

      9.   NO ADDITIONAL RIGHTS.  Neither the Grant of this Option and
TLSAR nor its exercise shall (a) confer upon the Participant any right to
continue in the employ of the Company or a Subsidiary, (b) interfere in any
way with the rights of the Company or a Subsidiary to terminate such
employment at any time for any reason, with or without cause, or (c)
interfere with the right of the Company or a Subsidiary to undertake any
lawful corporate action.  Participant acknowledges that he or she is an
"employee at will." The provisions of this Section 9 are subject to the
terms of any employment agreement between the Participant and the Company
(or a Subsidiary).

      10.  RIGHTS AS A STOCKHOLDER.  Neither the Participant nor any
other person legally entitled to exercise this Option and TLSAR shall be
entitled to any of the rights or privileges of a stockholder of the Company
in respect of any shares issuable upon any exercise of this Option and/or
TLSAR unless and until a certificate or certificates representing such
shares shall have been actually issued and delivered to the Participant.

      11.  COMPLIANCE WITH PLAN.  This Grant is subject to, and the
Company and Participant agree to be bound by, all of the terms and
conditions of the Plan as it shall be amended from time-to-time.  No
amendment to the Plan shall adversely affect this Grant without the consent
of the Participant.  In the case of a conflict between the terms of the
Plan and this Grant, the terms of the Plan shall govern.

      12.  GOVERNING LAW.  This Grant has been granted, executed and
delivered with effect from the date of Notice, at El Segundo, California,
and interpretation, performance and enforcement of this Grant shall be
governed by the laws of the State of Delaware.

<PAGE>


                                                                EXHIBIT 10.2

========================================================================
NOTICE OF GRANT OF               MATTEL, INC.
PREMIUM PRICE STOCK              ID: 95-1567322
OPTION AND TLSAR AND             333 Continental Boulevard
GRANT AGREEMENT                  El Segundo, CA
                                 90245
                                           33-1/3% PREMIUM
========================================================================

Recipient Name                                    ID:  xxx-xx-xxx
Recipient Address
Recipient City, State and Zip Code


You have been granted an Option to buy Mattel, Inc. Common Stock as
follows:

      Non-Qualified Premium Price Stock Option Grant No.          00xxxx
      Date of Grant                                             11/06/97
      Start Date                                                12/31/97
      Stock Option Plan                               1997 Premium Price
      Option Exercise Price per Share                             $44.87
      Total Number of Option Shares Granted                   __________
      Total Exercise Price of Option Shares Granted          $__________

You have also been granted a Tandem Limited Stock Appreciation Right in
conjunction with the above Option.

      Total Number of TLSAR Shares Granted                    __________
      Exercise Price per Share of TLSAR                      $__________


- -------------------------------------------------------------------------


          By signing your name below, you and Mattel, Inc. agree that (a)
          this Option and related TLSAR are granted under and governed by
          the terms and conditions of the Grant Agreement referenced above,
          which is attached hereto and made a part of this document, and
          (b) both of these documents are subject to the terms of the above
          referenced 1997 Premium Price Stock Option Plan.

            _________________________           _______-______-_______
            Full Legal Name (print)             Social Security Number

            Current Address:  _________________________________
                              _________________________________


- ------------------------------------------------------------------------

__________________________________    __________________________________
For MATTEL, INC.                                Date

__________________________________    __________________________________
Optionee                                        Date


<PAGE>

                           GRANT AGREEMENT FOR A
            NON-QUALIFIED PREMIUM PRICE STOCK OPTION AND TLSAR
           UNDER THE MATTEL 1997 PREMIUM PRICE STOCK OPTION PLAN


      This is a Grant Agreement between Mattel, Inc. (the "Company") and
the individual (the "Participant") named in the Notice of Grant of Premium
Price Stock Option and TLSAR (the "Notice") attached hereto as the cover
page of this agreement.

RECITALS
- --------

      The Company has adopted the Mattel 1997 Premium Price Stock Option
Plan, as amended by the First Amendment to Mattel, Inc. Premium Price Stock
Option Plan (as amended, the "Plan"), to grant selected employees options
to purchase shares of Common Stock of the Company.  In accordance with the
terms of the Plan, the Compensation/Options Committee of the Board of
Directors (the "Committee") has approved the execution of this Grant
Agreement (the "Grant") between the Company and the Participant.
Capitalized terms used herein without definition shall have the meanings
assigned to such terms in the Plan.

GRANT
- -----

      The Company grants to the Participant the right and option to
purchase, on the terms and conditions hereinafter set forth, all or any
part of the aggregate number of Option shares set forth in the Notice
exercisable in accordance with the provisions of this Grant during a period
expiring FIVE years from December 31, 1997 (the "Start Date"), or on
December 31, 2002 (the "Expiration Date"), unless terminated prior to that
date pursuant to Section 1 or 5 below.  This Option is a Non-Qualified
Stock Option.

      The Company also grants to the Participant, in conjunction with the
Option granted hereby, a Tandem Limited Stock Appreciation Right ("TLSAR")
for the number of TLSAR shares set forth in the Notice, as described in
Section 11 of the Plan and Section 2 below.

      1.    OPTION

      A.    EXERCISABILITY (VESTING) OF OPTION.  The Participant may
purchase the number of Option shares of Common Stock determined pursuant to
Section 1(B) below on or after November 6, 2000 (the third anniversary of
the Grant Date), provided that one of the following performance criteria
has been met on or before December 31, 2000.  Notwithstanding the
foregoing, if the Participant incurs a Severance between November 6, 2000
and December 31, 2000 for any reason other than death, Disability,
Retirement, or Termination without Cause, the only performance criteria
which may be met is the stock price performance criteria set forth in
subparagraph (i) below.

     I.  STOCK PRICE.  The Fair Market Value of Mattel Common Stock is
     equal to or greater than the Exercise Price of the Option on at least
     one Trading Day on or after February 27, 1998 and before December 31,
     2000.

     II.  EARNINGS PER SHARE.  The Earnings Per Share of Mattel Common
     Stock for calendar year 2000 is equal to or greater than 152.09% of
     the Earnings Per Share of Mattel Common Stock for calendar year 1997.

If there is a Change in Control and the Option has not previously been
forfeited, the Participant may exercise the Option at any time after either
of the performance criteria set forth above is met.

      B.      NUMBER OF OPTION SHARES EXERCISABLE.  The Participant shall
have the following number of Option shares available for exercise, subject
to the requirements of Section 1(A) above:

     i.  CONTINUOUS EMPLOYMENT.  If the Participant has been continuously
     employed at Mattel through November 6, 2000, 100% of the Option shares
     granted in this Notice.

     ii. DEATH OR DISABILITY.  If the Participant incurs a Severance on
     account of death or Disability before December 31, 2000, 100% of the
     Option shares granted in this Notice.

     iii.  RETIREMENT OR TERMINATION WITHOUT CAUSE.  If the Participant
     incurs a Severance on account of Retirement or Termination without
     Cause before December 31, 2000, a pro-rated portion of  the Option
     shares granted in this Notice, based upon the number of full months of
     employment with Mattel since the Grant Date to the earlier of the date
     of Severance or November 6, 2000, divided by 36, and the remaining
     Option shares granted in this Notice shall be forfeited.

     iv. EARLY SEVERANCE FOR OTHER REASONS.  If the Participant incurs a
     Severance for any reason other than death, Disability, Retirement, or
     Termination without Cause before November 6, 2000, then the Option
     shall be forfeited in its entirety.

     v. CHANGE IN CONTROL.  If there is a Change in Control before November
     6, 2000, and the Participant is employed at Mattel at the time of the
     Change in Control, 100% of the Option shares granted in this Notice.

      The number of Option shares which may be purchased upon exercise
under this Grant shall in each case be calculated to the nearest full
share.

      C.  TERM OF OPTION.  The Option under this Grant shall expire on the
first to occur of the following dates:

     i.  The fifth anniversary of the Start Date, that is December 31,
     2002, if the Participant remains in employment with the Company.

     ii.  December 31, 2000, if the Option has not become exercisable by
     that date in accordance with Section 1(A) above.

     iii. If the Participant incurs a Severance for reasons of death,
     Disability, or Retirement, the fifth anniversary of the Start Date,
     that is December 31, 2002.

     iv. If the Participant incurs a Severance for reason of Termination
     without Cause at a time when the Option was already exercisable, the
     fifth anniversary of the Start Date, that is December 31, 2002.

     v.  If the Participant incurs a Severance for reason of Termination
     without Cause at a time before the Option was exercisable, a date
     which is ninety (90) days after the date when the Option first becomes
     exercisable.

     vi. If the Participant incurs a Severance for reasons other than
     death, Disability, Retirement, or Termination without Cause at a time
     when the Option was already exercisable, a date which is ninety (90)
     days after the date of Severance.

     vii.  If the Participant incurs a Severance for reasons other than
     death, Disability, Retirement, or Termination without Cause at a time
     before the Option was exercisable, the date of Severance.


All or a proportionate part of this Option shall also be cancelled if the
Participant exercises all or a portion of the TLSAR as provided in Section
2 of this Grant or if the Participant does not comply with the conditions
set forth in Section 12.4 of the Plan.

      2.      TANDEM LIMITED STOCK APPRECIATION RIGHTS.

      A.  EXERCISABILITY (VESTING) OF TLSAR.  The Participant may exercise
all or a portion of the TLSAR for a 60 day period commencing on the date a
Change in Control of Mattel occurs.

      B.  NUMBER OF TLSAR SHARES EXERCISABLE. The number of TLSAR shares
available for exercise shall be calculated in the same manner as provided
for Option shares in Section 1(B) above.

      C.  TERM OF TLSAR.  The TLSAR under this Grant shall expire on the
first to occur of the following dates:

      (i)  The date of expiration of the related Option, as specified in
     Section 1(C) above, unless the TLSAR is exercisable on such date.

     (ii)  60 days after a Change in Control occurs.

All or a proportionate part of the TLSAR shall also be cancelled if the
Participant exercises all or a portion of the Option as provided in Section
1 of this Grant or if the Participant does not comply with the conditions
set forth in Section 12.4 of the Plan.

      3.    METHOD OF EXERCISING OPTION OR TLSAR.  Each exercise under this
Grant shall be by means of a written notice of exercise delivered to the
office of the Secretary of the Company, specifying the number of whole
shares for which the Option or TLSAR is being exercised, accompanied upon
exercise of the Option  by payment of the full purchase price of the shares
to be purchased.  The payment shall be in the form of cash or such other
forms of consideration as the Committee shall deem acceptable, such as the
surrender of outstanding shares of Common Stock owned by the Participant or
by withholding shares that would otherwise be issued upon the exercise
under this Grant.  The Participant may exercise the Option by the delivery
to the Company or its designated agent of an irrevocable written notice of
exercise form together with irrevocable instructions to the broker-dealer
to sell or margin a sufficient portion of the shares of Common Stock and to
deliver the sale or margin loan proceeds directly to the Company to pay the
exercise price of the Option.  If the Participant's employment is
terminated by reason of death, the heirs of the Participant will be able to
exercise this Grant (if and when exercisable) until the date on which this
Grant would otherwise expire.

      4.    WITHHOLDING.  Upon any exercise of this Grant, the Participant
shall pay, or make provisions satisfactory to the Company or its Subsidiary
for payment of, any federal, state and local taxes required to be withheld.

      5.    CANCELLATION OF GRANTS.  Participant specifically acknowledges
that this Grant is subject to the provisions of Section 12.4 of the Plan,
entitled "Cancellation of Grants," which can cause the forfeiture of this
Grant, or the rescission of Common Stock or payment of cash acquired upon
exercise under this Grant.  As a condition of exercise under this Grant,
the Participant shall certify on a form acceptable to the Committee that he
or she is in compliance with the terms and conditions of the Plan,
including Section 12.4 thereof, entitled "Cancellation of Grants."

      6.    COMPLIANCE WITH LAW.  No shares issuable upon the exercise of
this Option or TLSAR shall be issued and delivered unless and until all
applicable registration requirements of the Securities Act of 1933, all
applicable listing requirements of any national securities exchange on
which the Common Stock is then listed, and all other requirements of law or
of any regulatory bodies having jurisdiction over such issuance and
delivery shall have been complied with.  In particular, the Committee may
require certain investment (or other) representations and undertakings in
connection with the issuance of securities in connection with the Plan in
order to comply with applicable law.

      7.    ASSIGNABILITY.  Except as may be effected by will or by the
laws of descent and distribution, any attempt to assign this Option or
TLSAR shall be of no effect.

      8.    CERTAIN CORPORATION TRANSACTIONS.  In the event of any change
in the Common Stock by reason of a stock split, stock dividend, combination
or reclassification of shares, recapitalization, merger, or similar event,
the Committee may adjust proportionately the number of shares and the
Exercise Price of the Option and TLSAR subject to this Grant.  In the event
of any other change affecting the Common Stock or any distribution (other
than normal cash dividends) to holders of Common Stock, the Committee may
make such adjustments as it may deem equitable (including adjustments to
avoid fractional shares) in order to give proper effect to such event.  In
the event of a corporate merger, consolidation, acquisition of property or
stock, spin-off, reorganization or liquidation, the Committee may
substitute a new Grant for this Grant or provide for the assumption of this
Grant by the other corporation that is a party to the transaction.

      9.    NO ADDITIONAL RIGHTS.  Neither the Grant of this Option and
TLSAR nor its exercise shall (a) confer upon the Participant any right to
continue in the employ of the Company or a Subsidiary, (b) interfere in any
way with the rights of the Company or a Subsidiary to terminate such
employment at any time for any reason, with or without cause, or (c)
interfere with the right of the Company or a Subsidiary to undertake any
lawful corporate action.  Participant acknowledges that he or she is an
"employee at will." The provisions of this Section 9 are subject to the
terms of any employment agreement between the Participant and the Company
(or a Subsidiary).

      10.   RIGHTS AS A STOCKHOLDER.  Neither the Participant nor any other
person legally entitled to exercise this Option and TLSAR shall be entitled
to any of the rights or privileges of a stockholder of the Company in
respect of any shares issuable upon any exercise of this Option and/or
TLSAR unless and until a certificate or certificates representing such
shares shall have been actually issued and delivered to the Participant.

      11.   COMPLIANCE WITH PLAN.  This Grant is subject to, and the
Company and Participant agree to be bound by, all of the terms and
conditions of the Plan as it shall be amended from time-to-time.  No
amendment to the Plan shall adversely affect this Grant without the consent
of the Participant.  In the case of a conflict between the terms of the
Plan and this Grant, the terms of the Plan shall govern.

      12.   GOVERNING LAW.  This Grant has been granted, executed and
delivered with effect from the date of Notice, at El Segundo, California,
and interpretation, performance and enforcement of this Grant shall be
governed by the laws of the State of Delaware.

<PAGE>


<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 1 of 2)
                  COMPUTATION OF INCOME (LOSS) PER COMMON AND COMMON EQUIVALENT SHARE
                  -------------------------------------------------------------------

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED         SIX MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              June  30,    June  30,    June  30,    June  30,
BASIC                                                           1998         1997         1998         1997
- -----                                                         ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income (loss)                                             $  60,384    $  75,634    $  73,053    $(128,990)

Less: Dividends on convertible preferred stock                   (1,990)      (2,837)      (3,980)      (5,677)
                                                              ---------    ---------    ---------    ---------
Net income (loss) applicable to common shares                 $  58,394    $  72,797    $  69,073    $(134,667)
                                                              =========    =========    =========    =========

Applicable Shares for Computation of Income (Loss)
 per Share:
- --------------------------------------------------

Weighted average common shares outstanding                      291,737      292,890      290,069      293,131
                                                              =========    =========    =========    =========
<PAGE>

                                    MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                  (Page 2 of 2)
                  COMPUTATION OF INCOME (LOSS) PER COMMON AND COMMON EQUIVALENT SHARE
                  -------------------------------------------------------------------

                                (In thousands, except per share amounts)

<CAPTION>
                                                                     FOR THE                   FOR THE
                                                                THREE MONTHS ENDED         SIX MONTHS ENDED
                                                              ----------------------    ----------------------
                                                              June  30,    June  30,    June  30,    June  30,
DILUTED                                                        1997 (a)     1996 (b)     1997 (b)     1996 (b)
- -------                                                       ---------    ---------    ---------    ---------
<S>                                                           <C>          <C>          <C>          <C>
Net income (loss)                                             $  60,384    $  75,634    $  73,053    $(128,990)

Add: Interest savings, net of tax, applicable to:
     Assumed conversion of 7% Notes
                                                                      -          182            -          364
Net income (loss) applicable to common shares                 ---------    ---------    ---------    ---------
                                                              $  60,384    $  75,816    $  73,053    $(128,626)
                                                              =========    =========    =========    =========
Applicable Shares for Computation of Income (Loss)
 per Share:
- --------------------------------------------------

Weighted average common shares outstanding                      293,433      291,737      293,242      290,069
Weighted average common equivalent shares arising from:
  Dilutive stock options                                          3,627        3,352        4,024        3,072
  Assumed conversion of Series B convertible preferred stock          -        2,753            -        2,753
  Assumed conversion of Series C convertible preferred stock      7,731        7,740        7,731        7,740
  Assumed conversion of 7% Notes                                      -          893            -          838
  Disney warrant                                                      -            -           15            -
  Stock subscription warrants                                       660          627          662          621
                                                              ---------    ---------    ---------    ---------
Weighted average number of common and common
  equivalent shares                                             305,451      307,102      305,674      305,093
                                                              =========    =========    =========    =========

Diluted Income (Loss) Per Common Share:
- ---------------------------------------
Net income (loss) per common share                            $    0.20    $    0.25    $    0.24    $   (0.42)
                                                              =========    =========    =========    =========

<FN>
(a) - This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although it is contrary
      to paragraph 13 of FAS No. 128 because it produces an anti-dilutive result.

</TABLE>
<PAGE>

<PAGE>
<TABLE>
                                         MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 12.0
                                                                                                       (Page 1 of 2)
                            COMPUTATION OF RATIO OF EARNINGS (LOSS) TO FIXED CHARGES
                            --------------------------------------------------------
                                     (Amounts in thousands, except ratios)

                                                   (Unaudited)

<CAPTION>
                                                  FOR THE
                                               SIX MONTHS ENDED              FOR THE YEARS ENDED DECEMBER 31, (a)
                                            ---------------------    ----------------------------------------------------
                                             JUNE 30,    JUNE 30,
                                              1998       1997(a)       1997       1996       1995       1994      1993(b)
                                            ---------   ---------    ----------------------------------------------------
EARNINGS (LOSS) AVAILABLE FOR FIXED
  CHARGES:
<S>                                         <C>         <C>          <C>        <C>        <C>        <C>        <C>
Income (loss) before income taxes,
  cumulative effect of changes in
  accounting principles and
  extraordinary items                       $ 102,373   $(159,675)   $425,082   $536,756   $504,668   $362,157   $153,306
Less (plus) minority interest and
  undistributed income (loss) of
  less-than-majority-owned affiliates,
  net                                              58           7        (144)       303        (36)      (649)       124
Add:
  Interest expense                             32,017      38,150      90,130    100,226    102,983     87,071     86,101
  Appropriate portion of rents (c)              8,288       9,744      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
Earnings (loss) available for fixed
  charges                                   $ 142,736   $(111,774)   $532,733   $656,812   $627,065   $464,803   $255,752
                                            =========   =========    ========   ========   ========   ========   ========

FIXED CHARGES:
  Interest expense                          $  32,017   $  38,150    $ 90,130   $100,226   $102,983   $ 87,071   $ 86,101
  Capitalized interest                              -         577         991      1,789        693        285          -
  Appropriate portion of rents (c)              8,288       9,744      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
  Fixed charges                             $  40,305   $  48,471    $108,786   $121,542   $123,126   $103,580   $102,322
                                            =========   =========    ========   ========   ========   ========   ========
Ratio of earnings (loss) to fixed charges        3.54X          - (d)    4.90X      5.40X      5.09X      4.49X      2.50X
                                            =========   =========    ========   ========   ========   ========   ========

<FN>
(a)  Consolidated financial information for 1997 through 1993 has been restated for the effects of the March 1997
     merger of Tyco Toys, Inc. ("Tyco") into the Company, accounted for as a pooling of interests.

(b)  Consolidated financial information for 1993 has been restated for the effects of the November 1993 merger
     of Fisher-Price, Inc. into a wholly-owned subsidiary of the Company, accounted for as a pooling of interests.

(c)  Portion of rental expenses which is deemed representative of an interest factor, not to exceed one-third of
     total rental expense.

(d)  As a result of an approximately $275 million restructuring charge to earnings taken in the first quarter of
     1997, earnings did not cover fixed charges by $160.2 million for the six month period ended June 30, 1997.

</TABLE>
<PAGE>
<TABLE>
                                          MATTEL, INC. AND SUBSIDIARIES                                EXHIBIT 12.0
                                                                                                       (Page 2 of 2)
                           COMPUTATION OF RATIO OF EARNINGS (LOSS) TO COMBINED FIXED
                                       CHARGES AND PREFERRED STOCK DIVIDENDS
                           ---------------------------------------------------------
                                     (Amounts in thousands, except ratios)

                                                  (Unaudited)

<CAPTION>
                                                  FOR THE
                                               SIX MONTHS ENDED              FOR THE YEARS ENDED DECEMBER 31, (a)
                                            ---------------------    ----------------------------------------------------
                                             JUNE 30,    JUNE 30,
                                              1998       1997(a)       1997       1996       1995       1994      1993(b)
                                            ---------   ---------    ----------------------------------------------------
EARNINGS (LOSS) AVAILABLE FOR FIXED
  CHARGES:
<S>                                         <C>         <C>          <C>        <C>        <C>        <C>        <C>
Income (loss) before income taxes,
  cumulative effect of changes in
  accounting principles and
  extraordinary items                       $ 102,373   $(159,675)   $425,082   $536,756   $504,668   $362,157   $153,306
Less (plus) minority interest and
  undistributed income (loss) of
  less-than-majority-owned affiliates,
  net                                              58           7        (144)       303        (36)      (649)       124
Add:
  Interest expense                             32,017      38,150      90,130    100,226    102,983     87,071     86,101
  Appropriate portion of rents (c)              8,288       9,744      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
Earnings (loss) available for fixed
  charges                                   $ 142,736   $(111,774)   $532,733   $656,812   $627,065   $464,803   $255,752
                                            =========   =========    ========   ========   ========   ========   ========


FIXED CHARGES:
  Interest expense                          $  32,017   $  38,150    $ 90,130   $100,226   $102,983   $ 87,071   $ 86,101
  Capitalized interest                              -         577         991      1,789        693        285          -
  Dividends - Series B preferred stock              -       1,692       2,537      3,406      3,200      2,157          -
  Dividends - Series C preferred stock          3,980       3,985       7,968      3,985          -          -          -
  Dividends - Series F preference stock             -           -           -          -      3,342      4,689      4,894
  Appropriate portion of rents (c)              8,288       9,744      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
  Fixed charges                             $  44,285   $  54,148    $119,291   $128,933   $129,668   $110,426   $107,216
                                            =========   =========    ========   ========   ========   ========   ========
Ratio of earnings (loss) to fixed charges        3.22X          - (d)    4.47X      5.09X      4.84X      4.21X      2.39X
                                            =========   =========    ========   ========   ========   ========   ========

<FN>
(a)  Consolidated financial information for 1997 through 1993 has been restated for the effects of the March 1997
     merger of Tyco into the Company, accounted for as a pooling of interests.

(b)  Consolidated financial information for 1993 has been restated for the effects of the November 1993 merger
     of Fisher-Price, Inc. into a wholly-owned subsidiary of the Company, accounted for as a pooling of interests.

(c)  Portion of rental expenses which is deemed representative of an interest factor, not to exceed one-third of
     total rental expense.

(d)  As a result of an approximately $275 million restructuring charge to earnings taken in the first quarter of
     1997, earnings did not cover fixed charges plus preferred stock dividends by $165.9 million for the six
     month period ended June 30, 1997.

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE SIX
         MONTHS ENDED JUNE 30, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               JUN-30-1998
<CASH>                                         151,949
<SECURITIES>                                         0
<RECEIVABLES>                                1,275,633
<ALLOWANCES>                                    26,428
<INVENTORY>                                    627,534
<CURRENT-ASSETS>                             2,283,976
<PP&E>                                         962,394
<DEPRECIATION>                                 354,735
<TOTAL-ASSETS>                               3,676,952
<CURRENT-LIABILITIES>                        1,076,424
<BONDS>                                        663,797
<COMMON>                                       300,381
                                0
                                        772
<OTHER-SE>                                   1,501,038
<TOTAL-LIABILITY-AND-EQUITY>                 3,676,952
<SALES>                                      1,566,690
<TOTAL-REVENUES>                             1,566,690
<CGS>                                          838,024
<TOTAL-COSTS>                                  838,024
<OTHER-EXPENSES>                               594,276
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              32,017
<INCOME-PRETAX>                                102,373
<INCOME-TAX>                                    29,320
<INCOME-CONTINUING>                             73,053
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    73,053
<EPS-PRIMARY>                                     0.24
<EPS-DILUTED>                                     0.24

<FN>
Notes -

Amounts disclosed as EPS-Primary and EPS-Diluted represent Basic and
Diluted Earnings Per Share as required by Statement of Financial
Accounting Standards No. 128 "Earnings per Share."

Diluted earnings per share for the six months ended June 30, 1998
has been submitted in accordance with Regulation S-K, Item 601 (b)(11),
although it is contrary to paragraph 13 of FAS No. 128 because it
produces an anti-dilutive result.

Mattel, Inc. has reviewed its quarterly Financial Data Schedule filed
during 1997 and has determined that no restatement is necessary since
amounts reported as Primary and Fully Diluted Earnings Per Share are
the same as those that would have been reported as Basic and Diluted
Earnings Per Share under FAS No. 128 for the same reporting periods.

        

</TABLE>


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