MATTEL INC /DE/
8-K, 1998-04-17
DOLLS & STUFFED TOYS
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                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549


                                  FORM 8-K


               Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


Date of Report:          April 17, 1998



                                MATTEL, INC.
                                ------------
           (Exact name of registrant as specified in its charter)


         Delaware                  001-05647                        95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction      (Commission                 (I.R.S. Employer
 of incorporation)                  File No.)              Identification No.)




333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


Registrant's telephone number, including area code              (310) 252-2000
                                                  ----------------------------

                                   N/A
- ------------------------------------------------------------------------------
       (Former name or former address, if changed since last report)

<PAGE>

                Information to be included in the Report
                ----------------------------------------

Item 5.         Other Events
- -------         ------------

                Mattel, Inc. hereby incorporates by reference herein its
                press release dated April 16, 1998 regarding its 1998
                first quarter results of operations, a copy of which is
                included as Exhibit 99.0 attached hereto.

Item 7.         Financial Statements and Exhibits
- -------         ---------------------------------

        (a)     Financial statements of businesses acquired:   None

        (b)     Pro forma financial information:   None

        (c)     Exhibits:

                99.0  Press release dated April 16, 1998.


<PAGE>

                               SIGNATURES
                               ----------

        Pursuant to the requirements of the Securities Exchange Act of 1934,
        the registrant has duly caused this report to be signed on its behalf
        by the undersigned hereunto duly authorized.


                                              MATTEL, INC.
                                              Registrant

                                              By: /s/ LELAND P. SMITH
                                                  -------------------------
                                                  Leland P. Smith
        Date: April 17, 1998                      Assistant General Counsel
              --------------                      and Secretary


<PAGE>


FOR IMMEDIATE RELEASE                 CONTACT: Mattel, Inc.
                                      News Media       Investor Relations
                                      Glenn Bozarth    Mike Salop
                                      310-252-3521     310-252-2703


                   MATTEL REPORTS STRONG EARNINGS INCREASE,
              REMAINS ON TRACK TO ACHIEVE FULL-YEAR PROFIT TARGET

LOS ANGELES, April 16 -- Mattel, Inc. today reported that net income for the
1998 first quarter ended March 31 more than doubled to $12.7 million or
$.04 per share from $5.1 million or $.01 per share in the year-ago first
quarter, before a 1997 Tyco Integration and Mattel Restructuring charge.
The charge resulted in a 1997 first quarter loss of $204.6 million or $.72
per share.

     Net sales for the 1998 first quarter were $705 million, versus $694
million in the 1997 quarter, up 2 percent in U.S. dollars and 4 percent
in local currency.

     "The fundamental advantage of our diverse brand portfolio is evident
in our results, which were achieved despite an unexpected change in buying
practices by Toys "R" Us," Jill Barad, Mattel's chairman and chief executive
officer, said.  "As a result of the Toys "R" Us situation and the managing
down of specific 1997 doll inventory, Barbie shipping declined in the
quarter, but we did see a very strong increase in Barbie retail sales.  Our
Infant and Preschool category sales experienced excellent growth, as did our
Wheels and Entertainment businesses," she said.  "We also saw a favorable
trend in our international business, particularly in Europe.

     "Our balance sheet remains strong, with inventories and receivables
being well managed and cash at a healthy $332 million," Barad said.  "The
strength of our portfolio of brands and our strong financial position give
us continued confidence that we will achieve our projected earnings per
share growth of at least 15 percent for the year."

     Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of children's toys.  With headquarters in El Segundo, California,
Mattel has offices and facilities in 36 countries and sells its products in
more than 150 nations throughout the world.

Note:

Forward-looking statements included in this release with respect to the
financial condition, results of operations and business of the company,
which include, but are not limited to, the restructuring charge, cost
savings and profitability, are subject to certain risks and uncertainties
that could cause actual results to differ materially from those set forth
in such statements.  These include without limitation: the company's
dependence on the timely development, introduction and customer acceptance
of new products; possible weaknesses of international markets; the impact
of competition on revenues and margins; the effect of currency fluctuations
on reportable income; and other risks and uncertainties as may be detailed
from time to time in the company's public announcements and SEC filings.


                                 -###-
<PAGE>

<TABLE>
                        MATTEL, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                           FOR THE
                                                      THREE MONTHS ENDED
                                                  -------------------------
                                                   March 31,      March 31,
(In thousands, except per share amounts)             1998          1997 (a)
- ----------------------------------------          ----------     ----------
<S>                                               <C>            <C>
Net Sales                                         $  705,164     $  693,520
  Cost of sales                                      381,246        370,709
                                                  ----------     ----------
Gross Profit                                         323,918        322,811

  Advertising and promotion expenses                  98,081        102,626
  Other selling and administrative expenses          183,791        185,286
  Integration/restructuring costs (c)                      -        275,000
  Other expense, net                                   7,898          7,882
                                                  ----------     ----------
Operating Profit (Loss)                               34,148       (247,983)
  Interest expense                                    16,392         19,636
                                                  ----------     ----------
Income (Loss) Before Income Taxes                     17,756       (267,619)
  Provision (benefit) for income taxes                 5,087        (62,995)
                                                  ----------     ----------
Net Income (Loss)                                     12,669       (204,624)

  Less: dividends on convertible
    preferred stock                                    1,990          2,840
                                                  ----------     ----------
Net Income (Loss) Applicable to                   $   10,679     $ (207,464)
  Common Shares                                   ==========     ==========

  Net Income (Loss) Per Share - Basic (a)(b)      $     0.04     $    (0.72)
                                                  ==========     ==========

Average Number of Common Shares
  Outstanding - Basic (a)                            293,048        288,382
                                                  ==========     ==========

  Net Income (Loss) Per Share - Diluted (a)(b)    $     0.04     $    (0.72)
                                                  ==========     ==========

Average Number of Common and Common Equivalent
  Shares Outstanding - Diluted (a)                   298,164        288,382
                                                  ==========     ==========

<FN>
(a) Consolidated results and share and per share data are restated for the
    March 1997 merger with Tyco Toys, Inc.
(b) Income per share for March 1997, before the $0.73 per share effect of
    the merger-related nonrecurring charge of $210 million after taxes,
    was $0.01 per share.
(c) Represents a nonrecurring charge for transaction, integration and
    restructuring costs related to the Tyco merger.  The related tax
    benefit of $65 million is included in the provision for income
    taxes.

</TABLE>

<PAGE>
<TABLE>
                                 MATTEL, INC. AND SUBSIDIARIES
                             CONDENSED CONSOLIDATED BALANCE SHEETS


<CAPTION>
                                                   March 31,      March 31,       Dec. 31,
(In thousands)                                       1998          1997 (a)         1997
- --------------                                    -----------    -----------    -----------
ASSETS
<S>                                               <C>            <C>            <C>
  Cash                                            $   331,884    $   144,659    $   694,947
  Accounts receivable, net                            987,906        977,479      1,091,416
  Inventories                                         531,623        512,847        428,844
  Prepaid expenses and other current assets           251,397        193,636        246,529
                                                  -----------    -----------    -----------
    Total current assets                            2,102,810      1,828,621      2,461,736

  Property, plant and equipment, net                  602,793        608,350        601,597
  Other assets                                        738,191        824,743        740,458
                                                  -----------    -----------    -----------
    Total Assets                                  $ 3,443,794    $ 3,261,714    $ 3,803,791
                                                  ===========    ===========    ===========


LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                               <C>            <C>            <C>
  Short-term borrowings                           $    18,204    $    16,865    $    17,468
  Current portion of long-term liabilities             13,577        105,393         13,659
  Accounts payable and accrued liabilities            636,684        712,841        939,562
  Income taxes payable                                134,284        113,358        202,735
                                                  -----------    -----------    -----------
    Total current liabilities                         802,749        948,457      1,173,424

  Long-term debt                                      154,089        301,877        155,036
  Medium-Term notes                                   520,500        260,000        520,500
  Other long-term liabilities                         126,210        114,686        132,761
  Shareholders' equity                              1,840,246      1,636,694      1,822,070
                                                  -----------    -----------    -----------
    Total Liabilities and Shareholders' Equity    $ 3,443,794    $ 3,261,714    $ 3,803,791
                                                  ===========    ===========    ===========


</TABLE>
<PAGE>


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