MATTEL INC /DE/
10-Q, 1998-05-12
DOLLS & STUFFED TOYS
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                           SECURITIES AND EXCHANGE COMMISSION
                                  Washington, DC 20549


                                       FORM 10-Q


                 [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934


                      For the quarterly period ended March 31, 1998
                                                     --------------

                                           OR

                 [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT OF 1934



                          Commission file number   001-05647
                          ----------------------------------


                                     MATTEL, INC.
                                     ------------
                  (Exact name of registrant as specified in its charter)



Delaware                                                            95-1567322
- ------------------------------------------------------------------------------
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                            Identification No.)


333 Continental Boulevard, El Segundo, California                   90245-5012
- ------------------------------------------------------------------------------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number, including area code)            (310) 252-2000
                                                                --------------

(Former name, former address and former fiscal year,                      None
  if changed since last report)                                 --------------


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.


Yes [X]   No [_]


Number of shares outstanding of registrant's common stock as of May 8, 1998:
                Common Stock - $1 par value -- 293,515,239 shares

<PAGE>
<TABLE>
                                PART I -- FINANCIAL INFORMATION
                                -------------------------------

                                 MATTEL, INC. AND SUBSIDIARIES
                                  CONSOLIDATED BALANCE SHEETS

<CAPTION>
                                                 March 31,      March 31,        Dec. 31,
(In thousands)                                     1998           1997             1997
- --------------                                  -----------    -----------     -----------
ASSETS
<S>                                             <C>            <C>              <C>
Current Assets
  Cash                                          $   331,884    $   144,659     $   694,947
  Accounts receivable, net                          987,906        977,479       1,091,416
  Inventories                                       531,623        512,847         428,844
  Prepaid expenses and other current assets         251,397        193,636         246,529
                                                -----------    -----------     -----------
    Total current assets                          2,102,810      1,828,621       2,461,736
                                                -----------    -----------     -----------
Property, Plant and Equipment
  Land                                               28,730         32,144          29,556
  Buildings                                         201,400        216,291         198,396
  Machinery and equipment                           459,892        443,138         453,978
  Capitalized leases                                 24,485         25,498          24,625
  Leasehold improvements                             73,301         72,826          68,179
                                                -----------    -----------     -----------
                                                    787,808        789,897         774,734

  Less: accumulated depreciation                    350,415        333,885         336,946
                                                -----------    -----------     -----------
                                                    437,393        456,012         437,788

  Tools, dies and molds, net                        165,400        152,338         163,809
                                                -----------    -----------     -----------
    Property, plant and equipment, net              602,793        608,350         601,597
                                                -----------    -----------     -----------
Other Noncurrent Assets
  Intangible assets, net                            548,957        596,883         542,759
  Sundry assets                                     189,234        227,860         197,699
                                                -----------    -----------     -----------
                                                $ 3,443,794    $ 3,261,714     $ 3,803,791
                                                ===========    ===========     ===========

<FN>
See accompanying notes to consolidated financial information.

</TABLE>
                                            2

<PAGE>

<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                               CONSOLIDATED BALANCE SHEETS (Continued)

<CAPTION>
                                                 March 31,      March 31,        Dec. 31,
(In thousands, except share data)                  1998           1997             1997
- ---------------------------------               -----------    -----------     -----------
LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                             <C>           <C>              <C>
Current Liabilities
  Short-term borrowings                         $    18,204   $    16,865      $    17,468
  Current portion of long-term liabilities           13,577       105,393           13,659
  Accounts payable                                  193,431       180,816          310,117
  Accrued liabilities                               443,253       532,025          629,445
  Income taxes payable                              134,284       113,358          202,735
                                                -----------   -----------      -----------
    Total current liabilities                       802,749       948,457        1,173,424
                                                -----------   -----------      -----------
Long-Term Liabilities
  6-3/4% Senior Notes due 2000                      100,000       100,000          100,000
  10-1/8% Senior Subordinated Notes                       -       126,500                -
  Medium-Term Notes                                 520,500       260,000          520,500
  Mortgage note                                      43,437        43,962           43,573
  Other                                             136,862       146,101          144,224
                                                -----------   -----------      -----------
    Total long-term liabilities                     800,799       676,563          808,297
                                                -----------   -----------      -----------
Shareholders' Equity
  Preferred stock, Series B $1.00 par value,
   $1,050.00 liquidation preference per
   share, 0.1 million shares authorized,
   issued and outstanding at March 31, 1997               -            54                -
  Preferred stock, Series C $1.00 par value,
   $125.00 liquidation preference per share,
   0.8 million shares authorized, issued and
   outstanding                                          772           773              772
  Common stock $1.00 par value, 600.0 million
   shares authorized; 300.4 million shares
   issued at March 31, 1998 and December 31,
   1997 and 296.7 million shares issued at
   March 31, 1997                                   300,381       296,729          300,381
  Additional paid-in capital                        489,323       512,463          509,172
  Treasury stock at cost; 6.2 million shares,
   4.8 million shares and 8.8 million shares,
   respectively                                    (207,695)     (127,299)        (285,420)
  Retained earnings                               1,480,866     1,069,971        1,490,804
  Accumulated other comprehensive (loss)           (223,401)     (115,997)        (193,639)
                                                -----------   -----------      -----------
    Total shareholders' equity                    1,840,246     1,636,694        1,822,070
                                                -----------   -----------      -----------
                                                $ 3,443,794   $ 3,261,714      $ 3,803,791
                                                ===========   ===========      ===========

<FN>
See accompanying notes to consolidated financial information.
</TABLE>

                                           3
<PAGE>

<TABLE>
                              MATTEL, INC. AND SUBSIDIARIES
                            CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                         For the
                                                    Three Months Ended
                                                  ----------------------
                                                   March 31,   March 31,
(In thousands, except per share amounts)             1998        1997
- ----------------------------------------          ----------  ----------
<S>                                               <C>         <C>
Net Sales                                         $  705,164  $  693,520
Cost of sales                                        381,246     370,709
                                                  ----------  ----------
Gross Profit                                         323,918     322,811

Advertising and promotion expenses                    98,081     102,626
Other selling and administrative expenses            183,791     185,286
Interest expense                                      16,392      19,636
Integration and restructuring costs                        -     275,000
Other expense, net                                     7,898       7,882
                                                  ----------  ----------
Income (Loss) Before Income Taxes                     17,756    (267,619)
Provision (benefit) for income taxes                   5,087     (62,995)
                                                  ----------  ----------
Net Income (Loss)                                     12,669    (204,624)
Less: preferred stock dividend requirements            1,990       2,840
                                                  ----------  ----------
Net Income (Loss) Applicable to Common Shares     $   10,679  $ (207,464)
                                                  ==========  ==========

Basic Income (Loss) Per Common Share
- ------------------------------------

Net income (loss)                                 $     0.04  $    (0.72)
                                                  ==========  ==========
Average number of common shares                      293,048     288,382
                                                  ==========  ==========

Diluted Income (Loss) Per Common Share
- --------------------------------------

Net income (loss)                                 $     0.04  $    (0.72)
                                                  ==========  ==========
Average number of common and
 common equivalent shares                            298,164     288,382
                                                  ==========  ==========

Dividends Declared Per Common Share               $     0.07  $     0.06
                                                  ==========  ==========

<FN>
See accompanying notes to consolidated financial information.

March 1997 consolidated results are restated for the merger with Tyco
Toys, Inc. ("Tyco"), accounted for as a pooling of interests.
</TABLE>

                                            4
<PAGE>


<TABLE>
                                        MATTEL, INC. AND SUBSIDIARIES
                                   CONSOLIDATED STATEMENTS OF CASH FLOWS
<CAPTION>
                                                                                  For the
                                                                             Three Months Ended
                                                                          -----------------------
                                                                           March 31,    March 31,
(In thousands)                                                               1998         1997
- --------------                                                            ----------   ----------
<S>                                                                       <C>          <C>
Cash Flows From Operating Activities:
- -------------------------------------
  Net income (loss)                                                       $   12,669   $ (204,624)
    Adjustments to reconcile net income (loss) to net cash flows
     from operating activities:
     Noncash restructuring and integration charges                                 -       90,382
     Depreciation                                                             41,760       39,113
     Amortization                                                              8,078        8,550
     Increase (decrease) from changes in net assets and liabilities:
       Accounts receivable                                                    96,439      (48,626)
       Inventories                                                          (105,785)     (82,524)
       Prepaid expenses and other current assets                              (5,781)       4,207
       Accounts payable, accrued liabilities and income taxes payable       (365,098)    (220,107)
       Deferred compensation and other retirement plans                         (901)         693
       Deferred income taxes                                                  (2,653)     (16,009)
       Other, net                                                             (3,552)        (719)
                                                                          ----------   ----------
  Net cash used in operating activities                                     (324,824)    (429,664)
                                                                          ----------   ----------
Cash Flows From Investing Activities:
- -------------------------------------
  Purchases of tools, dies and molds                                         (26,045)     (23,672)
  Purchases of other property, plant and equipment                           (38,848)     (27,900)
  Purchase of other long-term investments                                     (1,456)      (5,952)
  Proceeds from sales of other property, plant and equipment                  11,379        8,374
  Investment in acquired businesses                                          (11,057)      (8,625)
  Other, net                                                                  (1,239)        (173)
                                                                          ----------   ----------
  Net cash used in investing activities                                      (67,266)     (57,948)
                                                                          ----------   ----------
Cash Flows From Financing Activities:
- -------------------------------------
  Short-term borrowings, net                                                     702      (11,365)
  Issuance of Medium-Term Notes                                                    -       40,000
  Long-term foreign borrowings                                                  (958)       2,100
  Tax benefit of employee stock options exercised                             29,867        1,926
  Exercise of stock options                                                   60,348        5,181
  Sale of treasury stock                                                           -       71,295
  Purchase of treasury stock                                                 (32,339)      (1,557)
  Dividends paid on common and preferred stock                               (24,521)     (19,113)
  Other, net                                                                    (164)      (1,125)
                                                                          ----------   ----------
  Net cash provided by financing activities                                   32,935       87,342

Effect of Exchange Rate Changes on Cash                                       (3,908)      (5,342)
                                                                          ----------   ----------
Decrease in Cash                                                            (363,063)    (405,612)
Cash at Beginning of Period                                                  694,947      550,271
                                                                          ----------   ----------
Cash at End of Period                                                     $  331,884   $  144,659
                                                                          ==========   ==========
<FN>
See accompanying notes to consolidated financial information.

March 1997 consolidated results are restated for the effects of the merger with Tyco,
accounted for as a pooling of interests.
</TABLE>

                                            5
<PAGE>
<TABLE>
                                    MATTEL, INC. AND SUBSIDIARIES
                           CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
<CAPTION>


                                                                  Additional
                                           Preferred    Common     Paid-In      Treasury     Retained
(In thousands)                               Stock      Stock      Capital        Stock      Earnings
- ------------------------------------------------------------------------------------------------------
<S>                                        <C>         <C>        <C>          <C>          <C>
BALANCE, DECEMBER 31, 1997                      $772   $300,381   $509,172     $(285,420)   $1,490,804
Comprehensive income/(loss):
 Net income                                                                                     12,669
 Currency translation adjustments
                                           ---------   --------   --------     ---------    ----------
Comprehensive income/(loss)                                                                     12,669
Purchase of treasury stock                                                       (32,339)
Issuance of treasury stock                                         (49,716)      110,064
Exercise of stock options                                           29,867
Dividends declared on common stock                                                             (20,617)
Dividends declared on preferred stock                                                           (1,990)
                                           ---------   --------   --------     ---------    ----------
BALANCE, MARCH 31, 1998                         $772   $300,381   $489,323     $(207,695)   $1,480,866
                                           =========   ========   ========     =========    ==========

<FN>
See accompanying notes to consolidated financial information.


                                    MATTEL, INC. AND SUBSIDIARIES
                           CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
<CAPTION>

                                            Accumulated
                                               Other          Total
                                           Comprehensive   Shareholders'
(In thousands)                                 (Loss)         Equity
- ------------------------------------------------------------------------
<S>                                        <C>             <C>
BALANCE, DECEMBER 31, 1997                     $(193,639)     $1,822,070
Comprehensive income/(loss):
 Net income                                                       12,669
 Currency translation adjustments                (29,762)        (29,762)
                                           -------------   -------------
Comprehensive income/(loss)                      (29,762)        (17,093)
Purchase of treasury stock                                       (32,339)
Issuance of treasury stock                                        60,348
Exercise of stock options                                         29,867
Dividends declared on common stock                               (20,617)
Dividends declared on preferred stock                             (1,990)
                                           -------------   -------------
BALANCE, MARCH 31, 1998                        $(223,401)     $1,840,246
                                           =============   =============

<FN>
See accompanying notes to consolidated financial information.

</TABLE>

                                            6
<PAGE>

                       MATTEL, INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL INFORMATION
                -------------------------------------------


1.  The accompanying unaudited consolidated financial statements and
    related disclosures have been prepared in accordance with generally
    accepted accounting principles applicable to interim financial
    information and with the instructions to Form 10-Q and Rule 10-01 of
    Regulation S-X.  In the opinion of management, all adjustments
    considered necessary for a fair presentation of Mattel, Inc. and its
    subsidiaries' ("the Company's") financial position and interim results
    as of and for the periods presented have been included.  Certain
    amounts in the financial statements for prior periods have been
    reclassified to conform with the current period's presentation.
    Because the Company's business is seasonal, results for interim periods
    are not necessarily indicative of those which may be expected for a
    full year.

    The financial information included herein should be read in conjunction
    with the Company's consolidated financial statements and related notes
    in its 1997 Annual Report to Shareholders.

2.  Accounts receivable are shown net of allowances for doubtful accounts
    of $25.2 million (March 31, 1998), $23.3 million (March 31, 1997), and
    $30.7 million (December 31, 1997).

3.  Inventories are comprised of the following:

<TABLE>
<CAPTION>

                                     March 31,      March 31,       Dec. 31,
(In thousands)                         1998           1997            1997
- --------------                       ---------      ---------      ---------
<S>                                  <C>            <C>            <C>
Raw materials and work in progress   $  57,283      $  86,068      $  48,620
Finished goods                         474,340        426,779        380,224
                                     ---------      ---------      ---------
                                     $ 531,623      $ 512,847      $ 428,844
                                     =========      =========      =========
</TABLE>

4.  Net cash flows from operating activities include cash payments for the
    following:

<TABLE>
<CAPTION>
                                                    For the
                                               Three Months Ended
                                           --------------------------
                                            March 31,       March 31,
(In thousands)                                1998            1997
- --------------                             -----------    -----------
<S>                                        <C>            <C>
Interest                                   $     6,499    $    18,018
Income taxes                                    45,686         17,525
                                           --------------------------
</TABLE>

5.  In the current quarter, the Board of Directors declared cash dividends
    of $0.07 per common share, compared to $0.06 per common share in the
    first quarter of 1997.  On May 6, 1998, the Company announced an
    increase in future quarterly dividends to $0.08 per share effective in
    July 1998.


                                     7



6.  In the fourth quarter of 1997, the Company adopted Statement of Financial
    Accounting Standards No. 128, Earnings per Share.  Accordingly, March
                                  ------------------
    1997 results have been restated to present basic and diluted loss
    per common share.

    Basic income (loss) per common share is computed by dividing earnings
    available to common shareholders by the average number of common
    shares outstanding during each period.  Earnings available to common
    shareholders represent reported net income (loss) less preferred
    stock dividend requirements.

    Diluted income (loss) per common share is computed by dividing diluted
    earnings available to common shareholders by the weighted average
    number of common and common equivalent shares outstanding during each
    period.  Weighted average share computations assume the exercise of
    dilutive stock options and warrants, net of assumed treasury share
    repurchases at average market prices, and conversion of dilutive
    preferred stock and convertible debt, as applicable.  Diluted earnings
    available to common shareholders represent earnings available to common
    shareholders plus preferred stock dividend requirements and interest
    savings resulting from assumed conversions of dilutive securities.

7.  In the first quarter of 1998, the Company adopted Statement of Financial
    Accounting Standards No. 130, Reporting Comprehensive Income, which
                                  ------------------------------
    establishes standards for reporting and display of comprehensive income
    and its components (revenue, expenses, gains, and losses) in a full set
    of general-purpose financial statements.  Accordingly, comprehensive
    income has been reported as a separate component of shareholders' equity
    in the consolidated balance sheets and the consolidated statement of
    shareholders' equity.

8.  On March 30, 1998, Mattel made an offer to purchase Bluebird Toys PLC
    ("Bluebird") at a price of approximately 46 million pounds sterling.
    Bluebird is the company from which Mattel licenses the product designs
    for its POLLY POCKET and Disney Tiny Collections brands, as well as
    the POLLY POCKET trademarks.  Bluebird's Board of Directors has
    recommended that its shareholders accept Mattel's offer.  Mattel's
    offer is currently scheduled to expire on May 22, 1998.

9.  On January 8, 1998, the Company acquired PrintPaks, a Portland, Oregon-
    based publisher of multimedia craft products.  The purchase price
    included net cash consideration of $11.1 million.  The acquisition
    has been accounted for using the purchase method of accounting and,
    accordingly, the results of PrintPaks have been included in the
    Company's consolidated financial statements since the date of
    acquisition.  The asset purchase agreement also provides for
    future contingent consideration in the event that net sales of
    PrintPaks product lines reach or exceed certain levels in each
    of calendar years 1998, 1999, and 2000.



                                     8



10. On March 27, 1997, the Company completed its merger with Tyco, accounted
    for as a pooling of interests.  Accordingly, all financial
    information for the period ended March 31, 1997 has been restated
    to include Tyco.

11. In connection with the Tyco merger, the Company commenced an
    integration and restructuring plan and recorded a $275 million pre-tax
    charge against operations in March 1997.  The plan consisted of
    consolidating certain manufacturing and distribution operations,
    eliminating duplicative marketing and administrative offices,
    terminating various distributor and licensing arrangements and
    abandoning certain product lines.  Included in the charge was
    approximately $86 million for estimated severance costs related to
    the elimination of 2,700 positions principally associated with
    facilities to be closed.  The remainder of the charge consisted
    of transaction costs related to the merger, asset write-downs, and
    contract termination expenses.  Of the total pre-tax charge,
    approximately $90 million represents non-cash asset write-downs.
    Through March 31, 1998, the total integration and restructuring
    expenditures and write-offs were approximately $190 million, $58
    million of which related to severance payments.  The plan is expected
    to be substantially completed in 1998.


                                     9


                       MATTEL, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
               FINANCIAL CONDITION AND RESULTS OF OPERATIONS
               ---------------------------------------------


THE FOLLOWING CAUTIONARY STATEMENT IS INCLUDED IN THIS QUARTERLY REPORT
PURSUANT TO THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995:

   FORWARD-LOOKING STATEMENTS WITH RESPECT TO THE FINANCIAL CONDITION,
   RESULTS OF OPERATIONS  AND BUSINESS OF THE COMPANY, WHICH INCLUDE, BUT
   ARE NOT LIMITED TO, THE MATTEL AND TYCO RESTRUCTURING CHARGE, COST SAVINGS,
   AND PROFITABILITY, ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT
   COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE SET FORTH IN
   SUCH STATEMENTS.  THESE INCLUDE WITHOUT LIMITATION: THE COMPANY'S
   DEPENDENCE ON THE TIMELY DEVELOPMENT, INTRODUCTION AND CUSTOMER
   ACCEPTANCE OF NEW PRODUCTS; SIGNIFICANT CHANGES IN BUYING PATTERNS OF
   MAJOR CUSTOMERS; POSSIBLE WEAKNESSES OF INTERNATIONAL MARKETS; THE
   IMPACT OF COMPETITION ON REVENUES AND MARGINS; THE EFFECT OF CURRENCY
   FLUCTUATIONS ON REPORTABLE INCOME; UNANTICIPATED NEGATIVE RESULTS OF
   LITIGATION OR ENVIRONMENTAL MATTERS; AND OTHER RISKS AND UNCERTAINTIES
   AS MAY BE DETAILED FROM TIME TO TIME IN THE COMPANY'S PUBLIC ANNOUNCEMENTS
   AND SEC FILINGS.  FORWARD-LOOKING STATEMENTS CAN BE IDENTIFIED BY THE
   USE OF FORWARD-LOOKING TERMINOLOGY, SUCH AS "MAY," "WILL," "SHOULD,"
   "EXPECT," "ANTICIPATE," "ESTIMATE," "CONTINUE," "PLANS," "INTENDS,"
   OR OTHER SIMILAR TERMINOLOGY.

Mattel, Inc. designs, manufactures, markets and distributes a broad variety
of toy products on a worldwide basis.  The Company's business is dependent
in great part on its ability each year to redesign, restyle and extend
existing core products and product lines and to design and develop
innovative new toys and product lines.  New products have limited lives,
ranging from one to three years, and generally must be updated and
refreshed each year.

The Company plans to continue to focus on core brands that have fundamental
play patterns and worldwide appeal, are sustainable, and have delivered
consistent profitability and stable growth.  The Company's core brands can
be grouped in the following five categories: Fashion Dolls (BARBIE fashion
dolls and accessories, Collector dolls, and Fashion Magic); Infant and
Preschool (FISHER-PRICE, Disney Preschool and Plush, POWER WHEELS, SESAME
STREET, SEE 'N SAY, MAGNA DOODLE, and VIEW-MASTER); Entertainment (Disney,
Nickelodeon, games and puzzles); Wheels (HOT WHEELS, MATCHBOX, Tyco
Electric Racing and Tyco Radio Control); and Large and Small Dolls
(CABBAGE PATCH KIDS, POLLY POCKET and Tyco large dolls and plush).



                                     10



                           RESULTS OF OPERATIONS
                           ---------------------


The Company's business is seasonal, and, therefore, results of operations
are comparable only with corresponding periods.  Following is a percentage
analysis of operating results:

<TABLE>
<CAPTION>
                                                   For the
                                              Three Months Ended
                                           ------------------------
                                            March 31,    March 31,
                                              1998         1997
                                           -----------  -----------
<S>                                        <C>          <C>
Net sales                                         100%         100%
                                           ===========  ===========
Gross profit                                       46%          47%
Advertising and promotion expenses                 14           15
Other selling and administrative expenses          26           27
Restructuring and integration charges               -           40
Other expense, net                                  1            1
                                           -----------  -----------
Operating profit (loss)                             5          (36)
Interest expense                                    2            3
                                           -----------  -----------
Income (loss) before income taxes                   3%         (39)%
                                           ===========  ===========
</TABLE>

Net sales in the first quarter of 1998 increased $11.6 million or 2% over
the 1997 first quarter, including a net $14.7 million unfavorable effect
from the generally stronger US dollar relative to last year.  Sales of
the Company's Infant and Preschool brands increased 36%, led by strength
in SESAME STREET and Disney's WINNIE THE POOH.  The Entertainment category
increased 16%, primarily due to higher sales of Nickelodeon products.  The
Wheels category increased 9%, led by an increase in HOT WHEELS vehicles and
playsets, partially offset by a decline in Tyco Radio Control.  Sales of
BARBIE and BARBIE-related products, including Fashion Magic products,
decreased 17% primarily due to high retail inventory levels of certain dolls
entering the year and a change in buying practices by Toys R Us, the
Company's largest customer.

Sales to customers within the United States grew 4% and accounted for 69%
of consolidated gross sales compared to 67% in the year-ago quarter.  Sales
to customers outside the United States decreased 2% compared to 1997,
including the unfavorable effect of the generally stronger US dollar relative
to the year-ago quarter.  At comparable foreign currency exchange rates,
sales internationally grew 4%.

Gross margin as a percentage of net sales declined one percentage point to
46%, principally due to reduced sales of BARBIE and BARBIE-related products.
Advertising and promotion as a percentage of net sales decreased one
percentage point to 14% primarily due to synergies realized from the merger
with Tyco.  As a percentage of net sales, other selling and administrative
expenses decreased one percentage point over the year-ago quarter, reflecting
the Company's effort to control costs, and direct savings realized from the
Tyco integration and Mattel restructuring.  As a percentage of net sales,
interest expense decreased 1% primarily due to realization of savings from
the refinancing of Tyco debt and the Company's favorable cash position.


                                     11


                   ACQUISITIONS AND NONRECURRING ITEM
                   ----------------------------------

On March 30, 1998, Mattel made an offer to purchase Bluebird at a price
of approximately 46 million pounds sterling.  Bluebird is the company
from which Mattel licenses the product designs for its POLLY POCKET
and Disney Tiny Collections brands, as well as the POLLY POCKET
trademarks.  Bluebird's Board of Directors has recommended that its
shareholders accept Mattel's offer.  Mattel's offer is currently scheduled
to expire on May 22, 1998.

On January 8, 1998, the Company acquired PrintPaks, a Portland, Oregon-
based publisher of multimedia craft products.  The purchase price
included net cash consideration of $11.1 million.  The acquisition
has been accounted for using the purchase method of accounting and,
accordingly, the results of PrintPaks have been included in the
Company's consolidated financial statements since the date of
acquisition.  The asset purchase agreement also provides for
future contingent consideration in the event that net sales of
PrintPaks product lines reach or exceed certain levels in each
of calendar years 1998, 1999, and 2000.

On March 27, 1997, the Company completed its merger with Tyco, accounted
for as a pooling of interests.  Accordingly, all financial information
for the period ended March 31, 1997 has been restated to include Tyco.

In connection with the Tyco merger, the Company commenced an
integration and restructuring plan and recorded a $275 million pre-tax
charge against operations in March 1997.  The plan consisted of
consolidating certain manufacturing and distribution operations,
eliminating duplicative marketing and administrative offices,
terminating various distributor and licensing arrangements and
abandoning certain product lines.  Included in the charge was
approximately $86 million for estimated severance costs related to
the elimination of 2,700 positions principally associated with
facilities to be closed.  The remainder of the charge consisted
of transaction costs related to the merger, asset write-downs, and
contract termination expenses.  Of the total pre-tax charge,
approximately $90 million represents non-cash asset write-downs.
Through March 31, 1998, the total integration and restructuring
expenditures and write-offs were approximately $190 million, $58
million of which related to severance payments.  The plan is expected
to be substantially completed in 1998.


                            FINANCIAL CONDITION
                            -------------------

The Company's financial position remained strong during the first quarter
of 1998.  The Company's cash position as of March 31, 1998 was $331.9
million compared to $144.7 million as of the first quarter 1997, primarily
due to profitable operating results.  Cash decreased by $363.1 million
since December 31, 1997 primarily due to funding of operating activities.


                                     12


Inventory balances increased $102.8 million since year end and $18.8
million over the 1997 quarter end, primarily as a result of the Company's
production in support of future sales volume.  Prepaid expenses and other
current assets increased $57.8 million over the 1997 quarter end, mainly
due to higher deferred income tax benefits related to the Tyco integration
and Mattel restructuring charge.  Intangibles decreased $47.9 million,
compared to the year-ago quarter, primarily due to amortization and the
disposal of certain intangibles resulting from the sale of the Company's
sports product lines.

Current portion of long-term liabilities decreased $91.8 million over the
1997 quarter end, primarily due to the repayment of the $100.0 million
6-7/8% Senior Notes which matured on August 1, 1997.  Accrued liabilities
decreased $88.8 million compared to the year-ago quarter, mainly due to
the completion of certain activities related to the Tyco integration and
Mattel restructuring.  Seasonal financing needs for the next twelve months
are expected to the satisfied through internally generated cash, issuance
of commercial paper, issuance of long-term debt, and use of the Company's
various short-term bank lines of credit.

Details of the Company's capitalization are as follows:

<TABLE>
<CAPTION>

(In millions)                March 31, 1998  March 31, 1997  Dec. 31, 1997
- -------------                ----------------------------------------------
<S>                          <C>             <C>             <C>
Medium-Term Notes             $  520.5  20%   $  260.0  11%  $  520.5   20%
6-3/4% Senior Notes              100.0   4       100.0   4      100.0    4
10-1/8% Notes                        -   -       126.5   6          -    -
Convertible Subordinated
  Notes                              -   -        16.0   1          -    -
Other long-term debt
  obligations                     54.1   2        59.4   2       55.0    2
                             ----------------------------------------------
Total long-term debt             674.6  26       561.9  24      675.5   26
Other long-term liabilities      126.2   5       114.7   5      132.8    5
Shareholders' equity           1,840.2  69     1,636.7  71    1,822.1   69
                             ----------------------------------------------
                              $2,641.0 100%   $2,313.3 100%  $2,630.4  100%
                             ==============================================
</TABLE>


Total long-term debt increased as a percentage of total capitalization
compared to the year-ago quarter, primarily due to the issuance of $270.0
million of Medium-Term Notes, partially offset by the redemption of the
10-1/8% Notes, and conversion of Convertible Subordinated Notes into 892.7
thousand shares of Mattel common stock.  Future long-term capital needs
are expected to be satisfied through the retention of corporate earnings
and the issuance of long-term debt instruments.  Shareholders' equity
increased $203.5 million since March 31, 1997, primarily due to the Company's
profitable 1997 operating results and exercises of employee stock options,
partially offset by treasury stock repurchases, dividends declared to common
and preferred shareholders, and unfavorable currency translation adjustments.


                           FOREIGN CURRENCY RISK
                           ---------------------

The Company enters into foreign currency forward exchange and option contracts
primarily as hedges of inventory purchases, sales and other intercompany
transactions denominated in foreign currencies, to limit the effect of
exchange rate fluctuations on the results of operations and cash flows.


                                     13

Market risk exposures exist with respect to the settlement of foreign
currency transactions during the year because currency fluctuations
cannot be predicted with certainty.  The Company's primary market risk
exposures are in Europe and Asia.  The Company seeks to mitigate its
exposure to market risk by monitoring its currency exchange exposure
for the year and partially or fully hedging such exposure.  In addition,
the Company manages it exposure through the selection of currencies
used for international borrowings and intercompany invoicing.  The
Company does not trade in financial instruments for speculative purposes.


                                     14



                      PART II -- OTHER INFORMATION
                      ----------------------------



Item 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------

      (a) Exhibits
          --------

          11.0  Computation of Income (Loss) per Common and Common
                Equivalent Share
          12.0  Computation of Ratio of Earnings (Loss) to Fixed
                Charges and Ratio of Earnings (Loss) to Combined
                Fixed Charges and Preferred Stock Dividends
          27.0  Financial Data Schedule (EDGAR filing only)
          27.1  Restated Financial Data Schedule (EDGAR filing only)
          27.2  Restated Financial Data Schedule (EDGAR filing only)

      (b) Reports on Form 8-K
          -------------------

          Mattel, Inc. filed the following Current Reports on Form 8-K
          during the quarterly period ended March 31, 1998:

                                                     Financial
            Date of Report      Items Reported    Statements Filed
          -----------------     --------------    ----------------
          January 23, 1998           5, 7               None
          February  5, 1998          5, 7               None


                                     15
<PAGE>





                              SIGNATURES
                              ----------

Pursuant to the requirements of the Securities Exchange Act of 1934 as amended,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                                  MATTEL, INC.
                                                  ------------
                                                  (Registrant)



Date:  As of May 12, 1998                         By: /s/ KEVIN M. FARR
       ------------------                             -------------------------
                                                      Kevin M. Farr
                                                      Senior Vice President and
                                                      Controller


                                     16
<PAGE>


<TABLE>
                         MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                       (Page 1 of 2)
       COMPUTATION OF INCOME (LOSS) PER COMMON AND COMMON EQUIVALENT SHARE
       -------------------------------------------------------------------

                     (In thousands, except per share amounts)

<CAPTION>
                                                                     For The
                                                                Three Months Ended
                                                              ----------------------
                                                              March 31,    March 31,
BASIC                                                           1998         1997
- -----                                                         ---------    ---------
<S>                                                           <C>          <C>
Net income (loss)                                             $  12,669    $(204,624)

Less: Dividends on convertible preferred stock                   (1,990)      (2,840)
                                                              ---------    ---------
Net income (loss) applicable to common shares                 $  10,679    $(207,464)
                                                              =========    =========

Applicable Shares for Computation of Income (Loss)
 per Share:
- --------------------------------------------------

Weighted average common shares outstanding                      293,048      288,382
                                                              =========    =========

Basic Income (Loss) Per Common Share:
- -------------------------------------

Net income (loss) per common share                            $    0.04    $   (0.72)
                                                              =========    =========

</TABLE>
<PAGE>
<TABLE>

                         MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                       (Page 2 of 2)
       COMPUTATION OF INCOME (LOSS) PER COMMON AND COMMON EQUIVALENT SHARE
       -------------------------------------------------------------------

                     (In thousands, except per share amounts)

<CAPTION>
                                                                     For The
                                                                Three Months Ended
                                                              ----------------------
                                                              March 31,    March 31,
DILUTED                                                       1998 (a)     1997 (a)
- -------                                                       ---------    ---------
<S>                                                           <C>          <C>
Net income (loss)                                             $  12,669    $(204,624)

Add: Interest savings, net of tax, applicable to:
     Assumed conversion of 7% Notes                                   -          182
                                                              ---------    ---------
Net income (loss) applicable to common shares                 $  12,669    $(204,442)
                                                              =========    =========

Applicable Shares for Computation of Income (Loss)
 per Share:
- --------------------------------------------------

Weighted average common shares outstanding                      293,048      288,382
Weighted average common equivalent shares arising from:
  Dilutive stock options                                          4,422        2,911
  Assumed conversion of Series B convertible preferred stock          -        2,753
  Assumed conversion of Series C convertible preferred stock      7,731        7,740
  Assumed conversion of 7% Notes                                      -          783
  Disney warrant                                                     29            -
  Stock subscription warrants                                       665          616
                                                              ---------    ---------
Weighted average number of common and common
  equivalent shares                                             305,895      303,185
                                                              =========    =========

Diluted Income (Loss) Per Common Share:
- ---------------------------------------

Net income (loss) per common share                            $    0.04    $   (0.67)
                                                              =========    =========
<FN>

(a)  This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11),
     although it is contrary to paragraph 40 of APB Opinion No. 15 because it produces
     an anti-dilutive result.

</TABLE>

<PAGE>
<TABLE>
                                         MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 12.0
                                                                                                       (Page 1 of 2)
                            COMPUTATION OF RATIO OF EARNINGS (LOSS) TO FIXED CHARGES
                            --------------------------------------------------------
                                     (Amounts in thousands, except ratios)

                                                   (Unaudited)

<CAPTION>
                                                  FOR THE
                                             THREE MONTHS ENDED              FOR THE YEARS ENDED DECEMBER 31, (a)
                                            ---------------------    ----------------------------------------------------
                                            MARCH 31,   MARCH 31,
                                              1998       1997(a)       1997       1996       1995       1994      1993(b)
                                            ---------   ---------    ----------------------------------------------------
EARNINGS (LOSS) AVAILABLE FOR FIXED
  CHARGES:
<S>                                         <C>         <C>          <C>        <C>        <C>        <C>        <C>
Income (loss) before income taxes,
  cumulative effect of changes in
  accounting principles and
  extraordinary items                       $  17,756   $(267,619)   $425,082   $536,756   $504,668   $362,157   $153,306
Less (plus) minority interest and
  undistributed income (loss) of
  less-than-majority-owned affiliates,
  net                                              (5)         66        (144)       303        (36)      (649)       124
Add:
  Interest expense                             16,392      19,636      90,130    100,226    102,983     87,071     86,101
  Appropriate portion of rents (c)              3,947       4,952      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
Earnings (loss) available for fixed
  charges                                   $  38,090   $(242,965)   $532,733   $656,812   $627,065   $464,803   $255,752
                                            =========   =========    ========   ========   ========   ========   ========

FIXED CHARGES:
  Interest expense                          $  16,392   $  19,636    $ 90,130   $100,226   $102,983   $ 87,071   $ 86,101
  Capitalized interest                              -         218         991      1,789        693        285          -
  Appropriate portion of rents (c)              3,947       4,952      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
  Fixed charges                             $  20,339   $  24,806    $108,786   $121,542   $123,126   $103,580   $102,322
                                            =========   =========    ========   ========   ========   ========   ========
Ratio of earnings (loss) to fixed charges        1.87X      (9.79)(d)    4.90X      5.40X      5.09X      4.49X      2.50X
                                            =========   =========    ========   ========   ========   ========   ========

<FN>
(a)  Consolidated financial information for 1997 through 1993 has been restated for the effects of the March 1997
     merger of Tyco Toys, Inc. ("Tyco") into the Company, accounted for as a pooling of interests.

(b)  Consolidated financial information for 1993 has been restated for the effects of the November 1993 merger
     of Fisher-Price, Inc. into a wholly-owned subsidiary of the Company, accounted for as a pooling of interests.

(c)  Portion of rental expenses which is deemed representative of an interest factor, not to exceed one-third of
     total rental expense.

(d)  As a result of an approximately $275 million restructuring charge to earnings taken in the first quarter of
     1997, earnings did not cover fixed charges by $267.8 million for the three month period ended March 31, 1997.

</TABLE>
<PAGE>
<TABLE>
                                          MATTEL, INC. AND SUBSIDIARIES                                EXHIBIT 12.0
                                                                                                       (Page 2 of 2)
                           COMPUTATION OF RATIO OF EARNINGS (LOSS) TO COMBINED FIXED
                                       CHARGES AND PREFERRED STOCK DIVIDENDS
                           ---------------------------------------------------------
                                     (Amounts in thousands, except ratios)

                                                  (Unaudited)

<CAPTION>
                                                  FOR THE
                                             THREE MONTHS ENDED              FOR THE YEARS ENDED DECEMBER 31, (a)
                                            ---------------------    ----------------------------------------------------
                                            MARCH 31,   MARCH 31,
                                              1998       1997(a)       1997       1996       1995       1994      1993(b)
                                            ---------   ---------    ----------------------------------------------------
EARNINGS (LOSS) AVAILABLE FOR FIXED
  CHARGES:
<S>                                         <C>         <C>          <C>        <C>        <C>        <C>        <C>
Income (loss) before income taxes,
  cumulative effect of changes in
  accounting principles and
  extraordinary items                       $  17,756   $(267,619)   $425,082   $536,756   $504,668   $362,157   $153,306
Less (plus) minority interest and
  undistributed income (loss) of
  less-than-majority-owned affiliates,
  net                                              (5)         66        (144)       303        (36)      (649)       124
Add:
  Interest expense                             16,392      19,636      90,130    100,226    102,983     87,071     86,101
  Appropriate portion of rents (c)              3,947       4,952      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
Earnings (loss) available for fixed
  charges                                   $  38,090   $(242,965)   $532,733   $656,812   $627,065   $464,803   $255,752
                                            =========   =========    ========   ========   ========   ========   ========


FIXED CHARGES:
  Interest expense                          $  16,392   $  19,636    $ 90,130   $100,226   $102,983   $ 87,071   $ 86,101
  Capitalized interest                              -         218         991      1,789        693        285          -
  Dividends - Series B preferred stock              -         846       2,537      3,406      3,200      2,157          -
  Dividends - Series C preferred stock          1,090       1,994       7,968      3,985          -          -          -
  Dividends - Series F preference stock             -           -           -          -      3,342      4,689      4,894
  Appropriate portion of rents (c)              3,947       4,952      17,665     19,527     19,450     16,224     16,221
                                            ---------   ---------    --------   --------   --------   --------   --------
  Fixed charges                             $  21,429   $  27,646    $119,291   $128,933   $129,668   $110,426   $107,216
                                            =========   =========    ========   ========   ========   ========   ========
Ratio of earnings (loss) to fixed charges        1.78X      (8.79)(d)    4.47X      5.09X      4.84X      4.21X      2.39X
                                            =========   =========    ========   ========   ========   ========   ========

<FN>
(a)  Consolidated financial information for 1997 through 1993 has been restated for the effects of the March 1997
     merger of Tyco Toys, Inc. ("Tyco") into the Company, accounted for as a pooling of interests.

(b)  Consolidated financial information for 1993 has been restated for the effects of the November 1993 merger
     of Fisher-Price, Inc. into a wholly-owned subsidiary of the Company, accounted for as a pooling of interests.

(c)  Portion of rental expenses which is deemed representative of an interest factor, not to exceed one-third of
     total rental expense.

(d)  As a result of an approximately $275 million restructuring charge to earnings taken in the first quarter of
     1997, earnings did not cover fixed charges by $270.6 million for the three month period ended March 31, 1997.

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE THREE
         MONTHS ENDED MARCH 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                  3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                         331,884
<SECURITIES>                                         0
<RECEIVABLES>                                1,013,132
<ALLOWANCES>                                    25,226
<INVENTORY>                                    531,623
<CURRENT-ASSETS>                             2,102,810
<PP&E>                                         953,208
<DEPRECIATION>                                 350,415
<TOTAL-ASSETS>                               3,443,794
<CURRENT-LIABILITIES>                          802,749
<BONDS>                                        674,589
<COMMON>                                       300,381
                                0
                                        772
<OTHER-SE>                                   1,539,093
<TOTAL-LIABILITY-AND-EQUITY>                 3,443,794
<SALES>                                        705,164
<TOTAL-REVENUES>                               705,164
<CGS>                                          381,246
<TOTAL-COSTS>                                  381,246
<OTHER-EXPENSES>                               289,770
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              16,392
<INCOME-PRETAX>                                 17,756
<INCOME-TAX>                                     5,087
<INCOME-CONTINUING>                             12,669
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,669
<EPS-PRIMARY>                                     0.04
<EPS-DILUTED>                                     0.04

<FN>
Notes -

Amounts disclosed as EPS-Primary and EPS-Diluted represent Basic and
Diluted Earnings per Share as required by Statement of Financial
Accounting Standards No. 128 "Earnings per Share."

Diluted earnings per share for the three months ended March 31, 1998
has been submitted in accordance with Regulation S-K, Item 601 (b)(11),
although it is contrary to paragraph 13 of FAS No. 128 because it
produces an anti-dilutive result.

Mattel, Inc. has reviewed its quarterly Financial Data Schedules filed
during 1997 and has determined that no restatement is necessary since
amounts reported as Primary and Fully Diluted Earnings Per Share are
the same as those that would have been reported as Basic and Diluted
Earnings Per Share under FAS No. 128 for the same reporting periods.

        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND> THESE SCHEDULES HAVE BEEN RESTATED IN ACCORDANCE WITH REGULATION S-K,
         ITEM 601(c)(2)(iii) TO DISCLOSE EARNINGS PER SHARE AS REQUIRED BY
         STATEMENT OF FINANCIAL ACCOUNTING STANDARDS NO. 128, "EARNINGS
         PER SHARE" AND THE EFFECT OF MATTEL, INC.'S POOLING OF INTERESTS
         WITH TYCO TOYS, INC. IN MARCH 1997.
<RESTATED>
<MULTIPLIER> 1,000
       
<S>                                        <C>          <C>
<PERIOD-TYPE>                                  YEAR         YEAR
<FISCAL-YEAR-END>                          DEC-31-1996  DEC-31-1995
<PERIOD-END>                               DEC-31-1996  DEC-31-1995
<CASH>                                         550,271      493,686
<SECURITIES>                                         0       17,375
<RECEIVABLES>                                  969,949      903,184
<ALLOWANCES>                                    21,009       16,840
<INVENTORY>                                    444,178      407,551
<CURRENT-ASSETS>                             2,139,062    2,014,940
<PP&E>                                         939,377      825,073
<DEPRECIATION>                                 323,096      292,738
<TOTAL-ASSETS>                               3,581,142    3,341,370
<CURRENT-LIABILITIES>                        1,141,877    1,067,951
<BONDS>                                        519,806      627,067
<COMMON>                                       296,091      296,080
                                0            0
                                        827           52
<OTHER-SE>                                   1,509,005    1,255,548
<TOTAL-LIABILITY-AND-EQUITY>                 3,581,142    3,341,370
<SALES>                                      4,535,332    4,369,816
<TOTAL-REVENUES>                             4,535,332    4,369,816
<CGS>                                        2,315,574    2,302,076
<TOTAL-COSTS>                                2,315,574    2,302,076
<OTHER-EXPENSES>                             1,582,775    1,460,089
<LOSS-PROVISION>                                     0            0
<INTEREST-EXPENSE>                             100,226      102,983
<INCOME-PRETAX>                                536,756      504,668
<INCOME-TAX>                                   164,532      166,779
<INCOME-CONTINUING>                            372,224      337,889
<DISCONTINUED>                                       0            0
<EXTRAORDINARY>                                      0            0
<CHANGES>                                            0            0
<NET-INCOME>                                   372,224      337,889
<EPS-PRIMARY>                                     1.26         1.13
<EPS-DILUTED>                                     1.23         1.12

<FN>
Notes -

Amounts disclosed as EPS-Primary and EPS-Diluted represent Basic and
Diluted Earnings per Share as required by Statement of Financial
Accounting Standards No. 128 "Earnings per Share."

Diluted earnings per share for the year ended December 31, 1995
has been submitted in accordance with Regulation S-K, Item 601(b)(11),
although it is contrary to paragraph 13 of FAS No. 128 because it
produces an anti-dilutive result.

        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND> THESE SCHEDULES HAVE BEEN RESTATED IN ACCORDANCE WITH REGULATION S-K,
         ITEM 601(c)(2)(iii) TO DISCLOSE EARNINGS PER SHARE AS REQUIRED BY
         STATEMENT OF FINANCIAL ACCOUNTING STANDARDS NO. 128, "EARNINGS
         PER SHARE" AND THE EFFECT OF MATTEL, INC.'S POOLING OF INTERESTS
         WITH TYCO TOYS, INC. IN MARCH 1997.
<RESTATED>
<MULTIPLIER> 1,000
       
<S>                                        <C>          <C>          <C>
<PERIOD-TYPE>                                  3-MOS       6-MOS        9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996  DEC-31-1996  DEC-31-1996
<PERIOD-END>                               MAR-31-1996  JUN-30-1996  SEP-30-1996
<CASH>                                          68,036       91,996      126,924
<SECURITIES>                                         0            0            0
<RECEIVABLES>                                  908,194    1,153,917    1,593,323
<ALLOWANCES>                                    19,345       18,152       20,842
<INVENTORY>                                    498,197      562,922      566,625
<CURRENT-ASSETS>                             1,658,419    2,016,285    2,506,651
<PP&E>                                         849,431      883,684      916,059
<DEPRECIATION>                                 293,771      306,516      321,781
<TOTAL-ASSETS>                               3,004,911    3,377,698    3,899,300
<CURRENT-LIABILITIES>                          708,514      963,625    1,552,529
<BONDS>                                        626,841      626,878      521,377
<COMMON>                                       296,091      296,091      296,091
                                0            0            0
                                         53          827          827
<OTHER-SE>                                   1,270,896    1,386,383    1,419,994
<TOTAL-LIABILITY-AND-EQUITY>                 3,004,911    3,377,698    3,899,300
<SALES>                                        683,999    1,605,582    3,103,498
<TOTAL-REVENUES>                               683,999    1,605,582    3,103,498
<CGS>                                          361,125      846,684    1,593,827
<TOTAL-COSTS>                                  361,125      846,684    1,593,827
<OTHER-EXPENSES>                               274,184      595,628    1,049,974
<LOSS-PROVISION>                                     0            0            0
<INTEREST-EXPENSE>                              19,893       41,883       70,134
<INCOME-PRETAX>                                 28,797      121,387      389,563
<INCOME-TAX>                                     8,263       37,483      124,284
<INCOME-CONTINUING>                             20,534       83,904      265,279
<DISCONTINUED>                                       0            0            0
<EXTRAORDINARY>                                      0            0            0
<CHANGES>                                            0            0            0
<NET-INCOME>                                    20,534       83,904      265,279
<EPS-PRIMARY>                                     0.07         0.28         0.89
<EPS-DILUTED>                                     0.07         0.28         0.88

<FN>
Notes -

Amounts disclosed as EPS-Primary and EPS-Diluted represent Basic and
Diluted Earnings per Share as required by Statement of Financial
Accounting Standards No. 128 "Earnings per Share."

Diluted earnings per share for the quarters ended March 31 and June 30,
1996 have been submitted in accordance with Regulation S-K, Item 601(b)(11),
although it is contrary to paragraph 13 of FAS No. 128 because it
produces an anti-dilutive result.

        

</TABLE>


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