MATTEL INC /DE/
10-K, 1998-03-18
DOLLS & STUFFED TOYS
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                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549


                                 FORM 10-K



(Mark One)

[X]      Annual report pursuant to section 13 or 15(d) of the Securities
         Exchange Act of 1934 for the fiscal year ended December 31, 1997.

[_]      Transition report pursuant to section 13 or 15(d) of the Securities
         Exchange Act of 1934 for the transition period from _________
         to _________.


Commission File Number  001-05647
- ---------------------------------


                                MATTEL, INC.
                                ------------
             (Exact name of registrant as specified in its charter)


             Delaware                                           95-1567322
- ----------------------------------                         -------------------
(State or other jurisdiction                               (I.R.S. Employer
 of incorporation or organization)                         Identification No.)



333 Continental Boulevard, El Segundo, California                   90245-5012
- -------------------------------------------------                   ----------
(Address of principal executive offices)                            (Zip Code)


(Registrant's telephone number)                                 (310) 252-2000
                                                                --------------


          Securities registered pursuant to Section 12(b) of the Act:

<TABLE>
<CAPTION>
                                                        Name of each exchange
Title of each class                                      on which registered
- -------------------                                     ---------------------
<S>                                                     <C>
Common stock, $1 par value (and                         New York Stock Exchange
  the associated Preference                             Pacific Exchange, Inc.
  Share Purchase Rights)

Depositary Shares, each representing                    New York Stock Exchange
 one twenty-fifth of a share of
 Series C Mandatorily Convertible
 Redeemable Preferred Stock

6-3/4% Senior Notes Due 2000                            (None)

</TABLE>

          Securities registered pursuant to Section 12(g) of the Act:

                                    (None)

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.    Yes [X]         No [_]

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statement incorporated by reference in Part III of this Form 10-K or any
amendment of this Form 10-K.  [_]

    The aggregate market value of the voting stock held by non-affiliates of
the registrant as of the close of business on March 16, 1998 was
$13,433,546,049.

Number of shares outstanding of registrant's common stock as of March 16, 1998:
                Common Stock - $1 par value -- 294,433,886 shares

                     DOCUMENTS INCORPORATED BY REFERENCE

1.  Portions of the Mattel, Inc. Annual Report to Shareholders for the year
    ended December 31, 1997 (Incorporated into Parts I, II and IV).

2.  Portions of the Mattel, Inc. 1998 Notice of Annual Meeting of Stockholders
    and Proxy Statement, to be filed with the Securities and Exchange Commission
    within 120 days after the close of the registrant's fiscal year
    (Incorporated into Part III).

================================================================================
<PAGE>

                                   PART I
                                   ------


ITEM 1.     BUSINESS
- -------     --------

     Mattel, Inc. designs, manufactures, markets and distributes a broad
variety of toy products on a worldwide basis.  The Company's business is
dependent in great part on its ability each year to redesign, restyle and
extend existing core products and product lines and to design and develop
innovative new toys and product lines.  New products have limited lives,
ranging from one to three years, and generally must be updated and
refreshed each year.

     The Company plans to continue to focus on core brands that have
fundamental play patterns and worldwide appeal, are sustainable, and have
delivered consistent profitability and stable growth.  The Company's core
brands can be grouped in the following five categories:  Fashion Dolls
(BARBIE dolls and accessories); Infant and Preschool (FISHER-PRICE, Disney
Preschool and Plush, POWER WHEELS, SESAME STREET, SEE `N SAY, MAGNA DOODLE
and VIEW-MASTER); Entertainment (Disney, Nickelodeon, games and puzzles);
Wheels (HOT WHEELS, MATCHBOX, Tyco Electric Racing and Tyco Radio Control);
and Large and Small Dolls (CABBAGE PATCH KIDS, POLLY POCKET and Tyco large
dolls).  Revenues for 1997 of $4.8 billion were a record level for the
Company.  (Results for all periods have been restated retroactively to
reflect the March 1997 merger of Tyco Toys, Inc., a Delaware corporation
("Tyco"), into Mattel, accounted for as a pooling of interests.)


     As used herein, unless the context requires otherwise, "Mattel" or the
"Company" refers to Mattel, Inc., and its subsidiaries, and "Fisher-Price"
refers to Fisher-Price, Inc., a Delaware corporation and wholly-owned
subsidiary of Mattel.

     Mattel was incorporated in California in 1948 and reincorporated in
Delaware in 1968.  Its executive offices are located at 333 Continental
Boulevard, El Segundo, California 90245-5012, telephone (310) 252-2000.


COMPETITION AND INDUSTRY BACKGROUND
- -----------------------------------

     Competition in the toy industry is based primarily on price, quality
and play value.  In recent years, the toy industry has experienced rapid
consolidation driven, in part, by the desire of industry competitors to
offer a range of products across a broader variety of categories.  In the
United States, the Company competes with several large toy companies,
including Hasbro, Inc., as well as a number of smaller toy companies.  The
larger toy companies have pursued a strategy of focusing on core product
lines.  Core product lines are those lines which are expected to be
marketed for an extended period of time, and which historically have
provided relatively consistent growth in sales and profitability.  By
focusing on core product lines, toy manufacturers have been able to reduce
their reliance on new product introductions and the associated risk and
volatility.  The juvenile products market, in which Fisher-Price is one of
the leading companies, is more fragmented.

                                  2

     The toy industry is also experiencing a shift toward greater
consolidation of retail distribution channels, such as large specialty toy
stores and discount retailers, including Toys R Us, Wal-Mart, Kmart and
Target, which have increased their overall share of the retail market.
This consolidation has resulted in an increased reliance among retailers on
the large toy companies because of their financial stability and ability to
support products through advertising and promotion and to distribute
products on a national basis.  These retailers' growing acceptance of
electronic data interchange has provided toy manufacturers with an ability
to more closely monitor consumers' acceptance of a particular product or
product line.

     Over the last ten years, toy companies based in the United States have
expanded their international marketing and manufacturing operations.  The
Company believes a strong international distribution system can add
significantly to the sales volume of core product lines and extend the life
cycles of newly-developed products.


SEASONALITY
- -----------

     Sales of toy products at retail are seasonal, with a majority of
retail sales occurring during the period from September through December.
Consequently, shipments of toy products to retailers are typically greater
in the third and fourth quarters than in each of the first and second
quarters combined.  As the large toy retailers become more efficient in
their control of inventory levels, this seasonality is increasing.

     In anticipation of this seasonal increase in retail sales, the Company
significantly increases its production in advance of the peak selling
period, resulting in a corresponding build-up of inventory levels in the
first three quarters of the year.  In addition, the Company and others in
the industry develop sales programs, including offering extended payment
terms, to encourage retailers to purchase merchandise earlier in the year.
These sales programs, coupled with seasonal shipping patterns, result in
significant peaks in the third and fourth quarters in the respective levels
of inventories and accounts receivable, which contribute to a seasonal
working capital financing requirement.  See "Seasonal Financing."


PRODUCTS
- --------

     The Company has historically achieved consistent sales and earnings
growth by focusing on a number of core brands supplemented by various new
product introductions.  The Company's principal core brands are grouped in
the following five categories: Fashion Dolls (BARBIE dolls and
accessories); Infant and Preschool (FISHER-PRICE, Disney Preschool and
Plush, POWER WHEELS, SESAME STREET, SEE `N SAY, MAGNA DOODLE and VIEW-
MASTER); Entertainment (Disney, Nickelodeon, games and puzzles); Wheels
(HOT WHEELS, MATCHBOX, Tyco Electric Racing and Tyco Radio Control); and
Large and Small Dolls (CABBAGE PATCH KIDS, POLLY POCKET and Tyco large
dolls).  Core brands are expected to be marketed for an extended period of
time and historically have provided relatively consistent growth in sales
and profitability.  In order to provide greater flexibility in the
manufacture and delivery of products, and as part of a continuing effort to
reduce manufacturing costs, the Company has concentrated production of most
of its core brands in Company-owned facilities and generally uses
independent contractors for the production of non-core products.

                                  3

     With respect to new product introductions, the Company's strategy is
to begin production on a limited basis until a product's initial success
has been proven in the marketplace.  The production schedule is then
modified to meet anticipated demand.  The Company further limits its risk
by generally having independent contractors manufacture new product lines
in order to minimize capital expenditures associated with new product
introductions.  This strategy has reduced inventory risk and significantly
limited the potential loss associated with new product introductions.

     New product introductions for 1997 included an aspirational-themed
Dentist BARBIE [registered trademark] doll; University BARBIE [registered
trademark] dolls dressed in the school colors of certain universities
across the United States; SHARE A SMILE [trademark] BECKY [registered
trademark] doll in a wheel chair; Talking BARBIE [trademark] doll with
interactive CD ROM; BARBIE [trademark] MAGIC HAIR STYLER [trademark] CD ROM
which allows children to cut, style and color computer BARBIE doll's hair;
Collector BARBIE [registered trademark] dolls such as BARBIE [registered
trademark] Loves Elvis Giftset, BARBIE [registered trademark] as the Sugar
Plum Fairy in "The Nutcracker," and BARBIE [registered trademark] as Marilyn
in "The Seven Year Itch"; HOT WHEELS [registered trademark] Mars Rover Action
Pack; HOT WHEELS [registered trademark] PLANET MICRO [trademark] stacking
playsets and vehicles; HOT WHEELS [registered trademark] X-V RACERS [trademark]
CYCLONE [trademark] stunt set; CABBAGE PATCH KIDS [registered trademark]
BRUSHIN' TEETH BABY [trademark] doll with real tooth brush and liquid gel;
Disney 11-1/2" collector dolls; relaunch of Mattel classic games; TYCO RC
[registered trademark] TANTRUM [trademark] radio control vehicle;
the addition of Sing & Snore Ernie plush toy to the SESAME STREET line of
Tyco Preschool; REAL TALKIN' BUBBA [trademark] plush talking bear;
MAGNA DOODLE [registered trademark] LEARNING BUS [trademark] drawing toy;
FISHER-PRICE [registered trademark] POWER WHEELS [registered trademark]
Caterpillar Dump Truck and POWER WHEELS [registered trademark] Rock `n Roll
vehicle; and FISHER-PRICE [registered trademark] LITTLE PEOPLE [registered
trademark] Play Inside Schoolhouse.

     New product introductions planned for 1998 include Olympic Skater BARBIE
[registered trademark] & KEN [registered trademark] dolls with a special
waist band and wind up mechanism to spin; WNBA BARBIE [registered trademark]
doll; KELLY [registered trademark] & TOMMY [trademark] dolls and their battery
operated POWER WHEELS [registered trademark] JEEP [registered trademark]
vehicle; Detective BARBIE [registered trademark] CD ROM clue game; HARPIST
ANGEL [trademark] BARBIE [registered trademark] Collector doll;
BARBIE [registered trademark] & KEN [registered trademark] Collector doll
as Agent Scully & Agent Mulder X-Files Gift Set; HOT WHEELS [registered
trademark] Touchstone Pictures Armaggedon themed vehicles and action figures;
HOT WHEELS [registered trademark] Apollo Mission Action Pack; HOT WHEELS
[registered trademark] CYBER RACERS [trademark] vehicles with virtual reality
computer screen in chassis; HOT WHEELS [registered trademark] LEGENDS TO
LIFE [trademark] 1:24 scale Collector vehicle with real drag race sounds
and action; CABBAGE PATCH KIDS [registered trademark] 15th Anniversary doll,
a reproduction of the doll that started the craze in 1983; the addition of
a series of action figures and playsets based on the Disney movie "A Bug's
Life"; FASHION MAGIC [registered trademark] girls fashion activities sets;
Talking POOH plush bear with interactive CD-ROM and transmitter; reproduction
of classic FISHER-PRICE [registered trademark] wooden Disney toys; POOH line
expansion into activity toys; NBA sports games; FISHER-PRICE [registered
trademark] Children's Products PROP `N CARRY [trademark] infant carrier;
FISHER-PRICE [registered trademark] RESCUE HEROES [trademark] playsets and
action figures; FISHER-PRICE [registered trademark] SHOP & COOK [trademark]
kitchen playcenter; and TYCO [registered trademark] REVOLVER [trademark] and
TYCO [registered trademark] PSYCHO [trademark] radio control vehicles.


                                  4


INTERNATIONAL OPERATIONS
- ------------------------

     Revenues from the Company's international operations represented
approximately 34% of total consolidated revenues in 1997.  Generally,
products marketed internationally are the same as those marketed
domestically, although some are developed or adapted for particular
international markets. The Company's products are sold directly in most of
the European and Asian countries, and mainly through distributors in
certain Latin American countries.  It also licenses some of its products to
other toy companies for sale in various other countries.  See "Licenses and
Distribution Agreements."

     The strength of the US dollar relative to other currencies can
significantly affect the revenues and profitability of the Company's
international operations.  From time to time, the Company enters into
foreign currency forward exchange and option contracts primarily as hedges
of inventory purchases, sales and other intercompany transactions
denominated in foreign currencies, to limit the effect of exchange rate
fluctuations on the results of operations and cash flows.  See "Financial
Instruments."  For financial information by geographic area, see Note 8 to
the Consolidated Financial Statements in the Annual Report to Shareholders,
incorporated herein by reference.


PRODUCT DESIGN AND DEVELOPMENT
- ------------------------------

     Through its product design and development group, the Company
regularly refreshes, redesigns and extends existing product lines and
develops innovative new product lines.  The Company's success is dependent
on its ability to continue this activity.  Product design and development
are principally conducted by a group of professional designers and
engineers employed by the Company.

     License agreements with third parties permit the Company to utilize
the trademark, character or product of the licensor in its product line.  A
principal licensor is The Walt Disney Company, which licenses many of its
characters and entertainment properties for use on the Company's products.
The Company also has entered into license agreements with, among others:
Children's Television Workshop relating to its SESAME STREET properties;
Viacom International, Inc. relating to its Nickelodeon properties; NBA
Properties, Inc. for a master toy license for the NBA, WNBA and USA
Basketball; and Original Appalachian Artworks, Inc. for CABBAGE PATCH KIDS.
A number of these licenses relate to product lines that are significant to
the Company.

     Independent toy designers and developers bring products to the Company
and are generally paid a royalty on the net selling price of products
licensed by the Company.  These independent toy designers may also create
different products for other toy companies.


                                  5


     The Company devotes substantial resources to product design and
development.  During the years ended December 31, 1997, 1996 and 1995, the
Company expended approximately $156 million, $147 million and $132 million,
respectively, in connection with the design and development of products,
exclusive of royalty payments.  See Note 10 to the Consolidated Financial
Statements in the Annual Report to Shareholders, incorporated herein by
reference.


ADVERTISING AND PROMOTION
- -------------------------

     The Company supports its product lines with extensive advertising and
consumer promotions.  Advertising continues at varying levels throughout
the year and peaks during the Christmas season.  Advertising includes
television and radio commercials and magazine and newspaper ads.
Promotions include in-store displays, coupons, merchandising materials and
major events focusing on products and tie-ins with various consumer product
companies.  To further promote the Company and its products, the Company
participates in the attractions "It's A Small World" at Disneyland and Walt
Disney World and "Autopia" and "Storybook Land" at Disneyland Paris under a
ten and one-half year agreement with The Walt Disney Company.  The Company
also participates in toy stores in Disneyland, near Disneyland Paris and in
the Disney Village Market Place near Walt Disney World.  Separately, a
total of twenty-eight BARBIE Boutiques are located in F.A.O. Schwarz toy
stores, including the "BARBIE on Madison" boutique at the F.A.O. Schwarz
flagship store in New York City.

     During the years ended December 31, 1997, 1996 and 1995, Mattel spent
approximately $779 million (16% of net sales), $779 million (17% of net
sales) and $732 million (17% of net sales), respectively, on worldwide
advertising and promotion.


MARKETING AND SALES
- -------------------

     The Company's toy products are sold throughout the world.  In the
United States, the Company's products are distributed directly to large
retailers, including discount and free-standing toy stores, chain stores,
department stores, other retail outlets and, to a limited extent,
wholesalers.  Discount and free-standing toy stores continue to increase
their market share.  During the year ended December 31, 1997, Toys R Us and
Wal-Mart accounted for approximately 18% and 15%, respectively, of
worldwide consolidated net sales and were the only customers accounting for
10% or more of consolidated net sales.

     In general, the Company's major domestic and international customers
review its product lines and product concepts for the upcoming year at
showings beginning in late summer.  The Company also participates in the
domestic and international toy industry trade fairs in the first quarter of
the year.  A majority of the full-year orders are received by May 1.  As is
traditional in the toy industry, these orders may be canceled at any time
before they are shipped.  Historically, the greater proportion of shipments
of products to retailers occurs during the third and fourth quarters of the
year.  See "Seasonality."

                                  6


     Through its marketing research departments, the Company conducts basic
consumer research and product testing and monitors demographic factors and
trends.  This information assists the Company in evaluating consumer
acceptance of products, including an analysis of increasing or decreasing
demand for its products.

     The Company bases its production schedules on customer orders,
modified by historical trends, results of market research and current
market information.  The actual shipments of products ordered and the order
cancellation rate are affected by consumer acceptance of the product line,
the strength of competing products, marketing strategies of retailers and
overall economic conditions. Unexpected changes in these factors can result
in a lack of product availability or excess inventory in a particular
product line.


MANUFACTURING
- -------------

     The Company's products are manufactured in Company-owned facilities
and by independent contractors.  Products are also purchased from unrelated
entities that design, develop and manufacture the products.  In order to
provide greater flexibility in the manufacture and delivery of products,
and as part of a continuing effort to reduce manufacturing costs, the
Company has concentrated production of most of its core products in the
Company's facilities and generally uses independent contractors for the
production of non-core products.

     Mattel's manufacturing facilities are located in the states of
Indiana, Kentucky, Georgia, and Oregon, and in Mexico, China, Indonesia,
Malaysia, Thailand and Italy.  The Company also utilizes independent
contractors to manufacture products in the United States, Mexico, the Far
East and Australia.  To protect the stability of its product supply, the
Company produces many of its key products in more than one facility.

     All foreign countries in which the Company's products are manufactured
(principally China, Indonesia, Malaysia and Mexico) currently enjoy "most
favored nation" ("MFN") status under US tariff laws, which provides a
favorable category of US import duties.  As a result of continuing concerns
in the United States Congress regarding China's human rights policies, and
disputes regarding Chinese trade policies, including the country's
inadequate protection of US intellectual property rights, there has been,
and may be in the future, opposition to the extension of MFN status for
China.

     The loss of MFN status for China would result in a substantial
increase in the import duty for toys manufactured in China and imported
into the United States and would result in increased costs for the Company
and others in the toy industry.  The impact of such an event on the Company
would be significantly mitigated by the Company's ability to source product
for the US market from countries other than China and ship product
manufactured in China to markets outside the US. Toward that end, the
Company has expanded its production capacity in other countries.  A number
of other factors, including the Company's ability to pass along the added
costs through price increases and the pricing policies of vendors in China,
could further mitigate the impact of a loss of China's MFN status.


                                  7


     On February 8, 1994, the European Union ("EU") adopted quotas on the
importation of certain classes of toys (as well as other products)
manufactured in China.  The impact of these quotas on the Company's
business has been significantly mitigated by shifts in demand in favor of
toy categories not subject to the quotas, and by the ability of the Company
to source product for the EU from countries other than China and ship
product manufactured in China elsewhere.

     With the implementation of the Uruguay Round agreement effective
January 1, 1995, all US duties on dolls and traditional toys were
completely eliminated.  Canada also eliminated its tariffs on dolls and
most toy categories in 1995, with the exception of certain toy sets and
board games which will have their duties eliminated over ten years.
Meanwhile, both the EU and Japan began implementing Uruguay Round tariff
reductions that, by 1999, will lower the tariffs on dolls by over 40% in
the EU and by 15% in Japan.  The EU and Japan are fully eliminating tariffs
on several other toy categories over a period of ten years.


COMMITMENTS
- -----------

     In the normal course of business, the Company enters into contractual
arrangements to obtain and protect the Company's right to create and market
certain toys and for future purchases of goods and services to ensure
availability and timely delivery.  Such arrangements include royalty
payments pursuant to licensing agreements and commitments for future
inventory purchases.  Certain of these commitments routinely contain
provisions for guaranteed or minimum expenditures during the terms of the
contracts.  Current and future commitments for guaranteed payments reflect
the Company's focus on expanding its product lines through alliances with
businesses in other industries, such as television and motion picture
entertainment companies.  See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Commitments" and Note 6 to
the Consolidated Financial Statements in the Annual Report to Shareholders,
incorporated herein by reference.


LICENSES AND DISTRIBUTION AGREEMENTS
- ------------------------------------

     The Company's level of licensing activity has expanded in recent
years.  Royalty expense during the years ended December 31, 1997, 1996 and
1995 was approximately $194 million, $155 million and $137 million,
respectively.  See Note 6 to the Consolidated Financial Statements in the
Annual Report to Shareholders, incorporated herein by reference.

     The Company also distributes products which are independently designed
and manufactured.

                                  8


FINANCIAL INSTRUMENTS
- ---------------------

     From time to time, the Company enters into foreign currency forward
exchange and option contracts primarily as hedges for payment of inventory
purchases, sales and other intercompany transactions.  The contracts are
intended to fix a portion of the Company's product cost and intercompany
cash flows, and thereby limit the effect of foreign currency fluctuations
on the Company's results of operations and cash flows.  The Company does
not trade in financial instruments for speculative purposes.

     For additional information regarding foreign currency contracts, see
"International Operations" above, and the information under the caption
"Management's Discussion and Analysis of Financial Condition and Results
of Operations - Foreign Currency Risk" and Note 6 to the Consolidated
Financial Statements in the Annual Report to Shareholders, incorporated
herein by reference.


SEASONAL FINANCING
- ------------------

     The Company's financing of seasonal working capital typically grows
throughout the first half of the year and peaks in the third or fourth
quarter, when accounts receivable are at their highest due to increased
sales volume and Company sales programs, and when inventories are at their
highest in anticipation of expected second half sales volume.  See
"Seasonality."  Domestic short-term borrowings for seasonal financing
under the Company's revolving credit agreement are generally repaid in full
by year-end from cash flows generated in the fourth quarter from sales and
collection of accounts receivable.

     The Company maintains and periodically amends or replaces an unsecured
revolving credit agreement with a commercial bank group that is utilized to
finance the seasonal working capital requirements of its domestic and
certain international operations.  The agreement in effect during 1997,
which was recently amended (see below), was renegotiated in the first
quarter of 1997 to increase the total facility to $1.0 billion from $800.0
million.  Within the facility, up to $600.0 million was a standard
revolving credit line available for advances and backup for commercial
paper issuances (a five-year facility).  Interest was charged at various
rates selected by the Company.  The remaining $400.0 million (a five-year
facility) was available for nonrecourse purchases of certain trade accounts
receivable of the Company by the commercial bank group providing the credit
line.  Outstanding receivables sold were reduced by collections and could
not exceed the $400.0 million at any time.  The agreement required the
Company to comply with certain financial covenants for consolidated debt-
to-capital and interest coverage.

     During 1997, the Company renewed agreements providing for up to $140.0
million of nonrecourse purchases of certain domestic trade accounts
receivable of the Company by a commercial bank.  The Company also entered
into agreements with banks of its foreign subsidiaries for nonrecourse
sales of certain of its foreign subsidiary receivables.


                                  9


     Effective in March 1998, the Company amended its revolving credit
agreement.  The new agreement consists of unsecured facilities providing a
total of $1.0 billion in seasonal financing from substantially the same
group of commercial banks.  The facilities provide for up to $700.0 million
in advances and backup for commercial paper issuances (a five-year
facility), and up to an additional $300.0 million (a five-year facility)
for nonrecourse purchases of certain trade accounts receivable by the bank
group.  In connection with the agreement, the Company is to comply with
certain financial covenants for consolidated debt-to-capital and interest
coverage.

     The Company believes the amounts available to it under its revolving
credit agreement and foreign credit lines will be adequate to meet its
seasonal financing requirements.


RAW MATERIALS
- -------------

     Packaging materials, mostly plastics and zinc, which are essential to
the production and marketing of toy products, are currently in adequate
supply.  These and other raw materials are generally available from a
number of suppliers.

     1996 and 1997 saw a return to pricing stability after very volatile
pricing in the resin and packaging industries in 1995.  While management
believes that resin and packaging prices have stabilized, there can be no
assurance that the volatility experienced in 1995 will not return,
resulting in a material impact on the Company's gross margins and earnings.


TRADEMARKS, COPYRIGHTS, AND PATENTS
- -----------------------------------

     Most of the Company's products are sold under trademarks, trade names
and copyrights and a number of those products incorporate patented devices
or designs.  Trade names and trademarks are significant assets of the
Company in that they provide product recognition and acceptance worldwide.

     The Company customarily seeks patent, trademark or copyright
protection covering its products, and it owns or has applications pending
for United States and foreign patents covering many of its products.  A
number of these trademarks and copyrights relate to product lines that are
significant to the Company, and the Company believes its rights to these
properties are adequately protected.

     The Company also licenses various of its trademarks, characters and
other property rights to others for use in connection with the sale by
others of non-toy and other products which do not compete with the
Company's products.

                                  10


GOVERNMENT REGULATIONS
- ----------------------

     The Company's toys are subject to the provisions of the Consumer
Product Safety Act, the Federal Hazardous Substances Act and the Flammable
Fabrics Act, and the regulations promulgated thereunder.  The Consumer
Product Safety Act and the Federal Hazardous Substances Act enable the
Consumer Product Safety Commission (the "CPSC") to exclude from the market
consumer products that fail to comply with applicable product safety
regulations or otherwise create a substantial risk of injury, and articles
that contain excessive amounts of a banned hazardous substance.  The
Flammable Fabrics Act enables the CPSC to regulate and enforce flammability
standards for fabrics used in consumer products.  The CPSC may also require
the repurchase by the manufacturer of articles which are banned.  Similar
laws exist in some states and cities and in various international markets.

     Fisher-Price's car seats are subject to the provisions of the National
Highway Transportation Safety Act, which enables the National Highway
Traffic Safety Administration ("NHTSA") to promulgate performance standards
for child restraint systems.  Fisher-Price conducts periodic tests to
ensure that its child restraint systems meet applicable standards.  A
Canadian agency, Transport Canada, also regulates child restraint systems
sold for use in Canada.  As with the CPSC, NHTSA and Transport Canada can
require the recall and repurchase or repair of products which do not meet
their respective standards.

     The Company maintains a quality control program to ensure product
safety compliance with the various federal, state and international
requirements.


EFFECTS OF INFLATION
- --------------------

     Inflation rates in the US and major foreign countries in which the
Company operates have not had a significant impact on consolidated
operating results for the three years ended December 31, 1997.  The US
Consumer Price Index increased 1.7% in 1997, 3.3% in 1996, and 2.5% in
1995.  The Company is afforded some protection from the impact of inflation
as a result of high turnover of inventories.


EMPLOYEES
- ---------

     The total number of persons employed by the Company and its
subsidiaries at any one time varies because of the seasonal nature of its
manufacturing operations.  At December 31, 1997, the Company's total number
of employees, including its international operations, was approximately
25,000.

                                  11


EXECUTIVE OFFICERS OF THE REGISTRANT
- ------------------------------------

     The executive officers of the Company, all of whom are appointed annually
by the Board of Directors and serve at the pleasure of the Board, are as
follows:

<TABLE>
<CAPTION>
                                                                  EXECUTIVE
                                                                   OFFICER
        NAME             AGE               POSITION                 SINCE
- ---------------------    ---    -------------------------------   ---------
<S>                      <C>    <C>                               <C>
Jill E. Barad             46    Chairman of the Board &                1984
                                Chief Executive Officer

Astrid Autolitano         59    President, Mattel International        1996

Gary S. Baughman          51    President, Fisher-Price, Inc.          1997

Joseph C. Gandolfo        55    President, Worldwide                   1990
                                Manufacturing Operations and
                                a Director of Mattel, Inc.

Ned Mansour               49    President, Corporate Operations        1992
                                & General Counsel and a
                                Director of Mattel, Inc.

Bruce L. Stein            43    President, Mattel Worldwide,           1996
                                Chief Operating Officer and a
                                Director of Mattel, Inc.

Harry J. Pearce           53    Chief Financial Officer                1997

Francesca Luzuriaga       43    Executive Vice President,              1995
                                Worldwide Business Planning
                                and Resources

Kevin M. Farr             40    Senior Vice President                  1996
                                and Controller

Douglas Glen              50    Senior Vice President and              1997
                                Chief Strategy Officer

William Stavro            58    Senior Vice President                  1993
                                and Treasurer
</TABLE>

                                  12


Ms. Barad has been Chairman & Chief Executive Officer since October 1997
and a member of the Board of Directors since November 1991.   From January
1997 to October 1997, she was President and Chief Executive Officer.   From
August 1992 until December 1996, she was President and Chief Operating
Officer.  From December 1989 until August 1992, she was President, Mattel
USA.  Prior to that she served in various executive positions in the
Marketing, Product Design and Product Development areas.

Ms. Autolitano has been President, Mattel International since September
1996.  From August 1995 to September 1996, she served as Executive Vice
President-Latin America and Mexico.  Prior to that, she served as Senior
Vice President-Latin America and Mexico from December 1989 to August 1995.

Mr. Baughman has been President, Fisher-Price, Inc. since April 1997.  From
January 1996 to April 1997, he served as Chief Executive Officer of Tyco
Toys, Inc.  From October 1994 to January 1996, he served as President and
Chief Operating Officer of Tyco Toys, Inc.  Prior to joining Tyco, he
served as President of Little Tikes Co., a division of Rubbermaid from 1990
through 1994.

Mr. Gandolfo has been President, Worldwide Manufacturing Operations since
April 1990 and a member of the Board of Directors since May 1997.

Mr. Mansour has been President, Corporate Operations and a member of the
Board of Directors since August 1996.  He has been General Counsel since
November 1997.  From April 1991 he served in several senior managerial
positions at Mattel, including President, Mattel-USA, Chief Administrative
Officer, General Counsel and Secretary.

Mr. Stein has been President, Mattel Worldwide and a member of the Board of
Directors since August 1996.  From October 1995 to August 1996 he served as
President and Chief Executive Officer of Sony Interactive Entertainment.
From November 1994 to October 1995, he was a consultant for DreamWorks SKG
and Mandalay Entertainment.  From June 1994 to October 1994, he served as
President and Chief Operating Officer of Marvel Entertainment Group.  Prior
to that, he served as President of the Kenner Products division of Hasbro,
Inc. from 1990 to June 1994.

Mr. Pearce has been Chief Financial Officer since May 1997.   From 1973 to
May 1997 he served as Chief Financial Officer of Tyco Toys, Inc.  In 1993,
he was also named Vice Chairman.

Ms. Luzuriaga has been Executive Vice President, Worldwide Business
Planning and Resources since May 1997.  From December 1995 to May 1997 she
served as Executive Vice President & Chief Financial Officer.  From March
1989 until December 1995 she served in several senior managerial positions
at Mattel, including Controller, Treasurer and Executive Vice President
Finance.

Mr. Farr has been Senior Vice President and Controller since September
1996.  From June 1993 to September 1996, he served as Vice President, Tax.
Prior to that he served as Senior Director, Taxes from August 1992 to June
1993.

                                  13


Mr. Glen has been Senior Vice President and Chief Strategy Officer since
February 1997. From August 1994 through February 1997, he served as
President of Mattel Media.  From March 1992 through August 1994 he was
Group Vice President, Business Development and Strategic Planning for Sega
of America.

Mr. Stavro has been Senior Vice President and Treasurer since May 1995.
From November 1993 to May 1995, he was Vice President & Treasurer.  From
March 1992 to November 1993 he was Vice President & Assistant Treasurer.
Prior to that he was Assistant Treasurer for more than five years.


ITEM 2.     PROPERTIES
- -------     ----------

     Mattel owns its corporate headquarters consisting of approximately
335,000 square feet in El Segundo, California, which is subject to a $45.0
million mortgage, and an adjacent 55,000 square foot office building.
Mattel also leases buildings in El Segundo consisting of approximately
350,000 square feet, which are primarily used for its design and
development and audio visual departments.  Fisher-Price owns its
headquarters facilities in East Aurora, New York, consisting of
approximately 290,000 square feet.  Mattel Mount Laurel, formerly the
headquarters of Tyco, leases facilities consisting of approximately 40,000
square feet in Mount Laurel, New Jersey.

     The Company maintains sales offices in California, Illinois, New York
and Texas, and warehouse and distribution facilities in California,
Georgia, Indiana, Kentucky and Texas.  The Company owns a computer facility
in Phoenix, Arizona.  Internationally, the Company has offices and/or
warehouse space in Argentina, Australia, Austria, Belgium, Canada, Chile,
Colombia, Denmark, France, Germany, Greece, Hong Kong and in certain other
areas of Asia, Italy, Japan, Mexico, The Netherlands, New Zealand, Poland,
Spain, Switzerland, the United Kingdom and Venezuela. The Company's
principal manufacturing facilities are located in China, Indonesia, Italy,
Malaysia, Mexico and the United States.  See "Manufacturing."

     Most of the Company's facilities are occupied under leases and, for
the most part, are fully utilized, although excess manufacturing capacity
exists from time to time based on product mix and demand.  With respect to
leases which are scheduled to expire during the next twelve months, the
Company may negotiate new lease agreements, renew leases or utilize
alternative facilities.


ITEM 3.     LEGAL PROCEEDINGS
- -------     -----------------

     THE GREENWALD LITIGATION AND RELATED MATTERS
     --------------------------------------------

     On October 13, 1995, Michelle Greenwald filed a complaint (Case No. YC
025 008) against the Company in Superior Court of the State of California,
County of Los Angeles (the "Greenwald Action").  The plaintiff is a former
Mattel employee who was terminated by the Company in July 1995.  The
complaint sought $50 million in general and special damages, plus punitive
damages, for (i) breach of oral, written and implied contract, (ii)
wrongful termination in violation of public policy and (iii) violation of
California Labor Code Section 970.  The plaintiff claimed that her
termination resulted from complaints made by her to management concerning
(i) general allegations that Mattel did not account properly for sales and
certain costs associated with sales; and (ii) more specific


                                  14


allegations that Mattel failed to account properly for certain royalty
obligations to Disney.  On December 5, 1996, the Company's motion for
summary adjudication of the plaintiff's public policy claim was granted.
On March 7, 1997, the Company filed a motion for summary judgment on the
remaining causes of action.  On December 9, 1997, the Company's motion for
summary judgment of the plaintiff's remaining claims was granted.  On
February 4, 1998, the plaintiff filed a notice of appeal.

     The Company believes the allegations of the complaint in the Greenwald
Action to be without merit and intends to defend the action vigorously,
including the appeal.

     TOYS "R" US AND RELATED MATTERS
     -------------------------------

     On September 25, 1997, an administrative law judge of the Federal Trade
Commission issued his initial decision in the matter In re Toys "R" Us,
                                                     ------------------
Inc. (FTC Docket No. 9278).  The administrative law judge made findings of
- ----
fact and conclusions of law that the toy retailer Toys "R" Us, Inc. ("TRU")
had violated federal antitrust laws and entered into vertical and
horizontal arrangements with various toy manufacturers, including the
Company, whereby the manufacturers would refuse to do business with
warehouse clubs, or would do business with warehouse clubs only on terms
acceptable to TRU.  TRU has announced its intention to appeal the decision
to the full Commission.

     Following announcement of the administrative law judge's decision, the
Company and certain other toy manufacturers have been named as defendants
in a number of antitrust actions in various states.  On October 2, 1997,
the Attorney General of the State of New York filed in the United States
District Court, Eastern District of New York (Case No. CV 97 5714), an
action against TRU and certain toy manufacturers, including the Company,
seeking treble damages, expenses and attorneys' fees, on behalf of all
persons in the State of New York who purchased toy products from retailers
from 1989 to the present.  The complaint alleges that TRU orchestrated an
illegal conspiracy with various toy manufacturers, including the Company,
to cut off supplies of popular toys to warehouse clubs and low margin
retailers that compete with TRU.  The attorneys general from thirty-seven
other states, the District of Columbia and the Commonwealth of Puerto Rico
joined this action on or about November 17, 1997.

     Following the filing of the New York action, a series of private treble
damage class actions under the federal antitrust laws have been filed in
various federal district courts.  The Company is aware of a total of
twenty-seven actions which are currently pending and name Mattel as a
defendant: fourteen actions in the United States District Court, District
of New Jersey; five actions in the United States District Court, Northern
District of California; one action in the United States District Court,
District of Illinois; one action in the United States District Court,
District of Maryland; one action in the United States District Court,
District of Vermont; and five actions in the United States District Court,
Eastern District of New York.  While the allegations and relief sought are
substantially the same as those in the New York action, the defendants
differ from action to action, as does the alleged conspiracy period. On
January 23, 1998, at a hearing before the Judicial Panel on Multidistrict
Litigation (the "JPML"), the parties agreed to have these related actions
transferred to the Eastern District of New York before the Honorable Nina
Gershon.  A transfer order was issued by the JPML on February 11, 1998.


                                  15


     The Company is also aware of three class action complaints filed in state
court in California naming TRU as a defendant and the Company and various
other toy manufacturers as nondefendant co-conspirators.  These actions
have been coordinated in Superior Court of the State of California, County
of Alameda, and allege violations of state antitrust laws, seek unspecified
damages and are based on substantially similar allegations to those in the
FTC administrative proceeding.

     The Company intends to vigorously defend the litigation in which it is
named involving the TRU matter.  Due to the preliminary nature of the
various actions and proceedings against the Company, the ultimate outcome
and materiality of these matters cannot presently be determined.


     ENVIRONMENTAL
     -------------

     The Company's Fisher-Price subsidiary has executed a consent order
with the State of New York involving a remedial action/feasibility study
for voluntary cleanup of contamination at one of its manufacturing plants.
The ultimate liability associated with this cleanup presently is estimated
to be less than $1,425,000, approximately $970,500 of which has been
incurred through December 31, 1997.

     GENERAL
     -------

     The Company is involved in various litigation and other legal matters
which are being defended and handled in the ordinary course of business.
None of these matters is expected to result in outcomes having a material
adverse effect on the Company's liquidity, operating results or
consolidated financial position.


ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- -------     ---------------------------------------------------

     None


                                  16
<PAGE>

                                   PART II
                                   -------


ITEM 5.     MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
- -------     STOCKHOLDER MATTERS
            -----------------------------------------------------

     For information regarding the markets in which the Company's common
stock is traded, see the cover page hereof, and for information regarding
the high and low sales prices of the Company's common stock for the last
two calendar years, see Note 9 to the Consolidated Financial Statements in
the Annual Report to Shareholders, incorporated herein by reference.

     As of March 1, 1998, the Company had approximately 46,000 holders of
record of its common stock.

     The Company paid dividends on its Common Stock of $0.048 per share in
January 1996, $0.060 per share in April, July and October 1996 and January
and April 1997 and $0.070 per share in July and October 1997.  The payment
of dividends on the Common Stock is at the discretion of the Company's
Board of Directors and is subject to customary limitations.  The dividends
have been adjusted to reflect a five-for-four stock split which the Company
declared on its common stock to holders of record on February 16, 1996.


ITEM 6.     SELECTED FINANCIAL DATA
- -------     -----------------------

     The information under the caption "Five-Year Financial Summary" on
page 30 in the Annual Report to Shareholders is incorporated herein by
reference.


ITEM 7.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
- -------     RESULTS OF OPERATIONS
            ---------------------------------------------------------------

     The information under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations" on pages 31
through 35 in the Annual Report to Shareholders is incorporated herein by
reference.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
- --------    ----------------------------------------------------------

     The information under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations - Foreign
Currency Risk" on pages 34 and 35 in the Annual Report to Shareholders and
Note 6 to the Consolidated Financial Statements in the Annual Report to
Shareholders are incorporated herein by reference.


ITEM 8.     FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- -------     -------------------------------------------

     The consolidated financial statements of Mattel, Inc. and
Subsidiaries, together with the report of Price Waterhouse LLP dated
February 2, 1998, included on pages 36 through 55 in the Annual Report to
Shareholders are incorporated herein by reference.


                                  17


ITEM 9.     CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
- -------     FINANCIAL DISCLOSURE
            ---------------------------------------------------------------

     None


                                     18
<PAGE>

                                   PART III
                                   --------


ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
- --------    --------------------------------------------------

     Information required under this Item relating to members of the Board
of Directors is incorporated by reference herein from the Company's 1998
Notice of Annual Meeting of Stockholders and Proxy Statement to be filed
with the Securities and Exchange Commission within 120 days after December
31, 1997.  The information with respect to executive officers of the
Company appears under the heading "Executive Officers of the Registrant" in
Part I herein.


ITEM 11.    EXECUTIVE COMPENSATION
- --------    ----------------------

     The information required under this Item is incorporated by reference
herein from the Company's 1998 Notice of Annual Meeting of Stockholders and
Proxy Statement to be filed with the Securities and Exchange Commission
within 120 days after December 31, 1997.


ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
- --------    --------------------------------------------------------------

     The information required under this Item is incorporated by reference
herein from the Company's 1998 Notice of Annual Meeting of Stockholders and
Proxy Statement to be filed with the Securities and Exchange Commission
within 120 days after December 31, 1997.


ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------    ----------------------------------------------

     The information required under this Item is incorporated by reference
herein from the Company's 1998 Notice of Annual Meeting of Stockholders and
Proxy Statement to be filed with the Securities and Exchange Commission
within 120 days after December 31, 1997.


                                     19
<PAGE>

                                   PART IV
                                   -------


ITEM 14.    EXHIBITS, FINANCIAL STATEMENTS, AND REPORTS ON FORM 8-K
- --------    -------------------------------------------------------

      (a)   The following documents are filed as part of this report:

                                                               Annual Report
                                                               Page Number(1)
                                                               -------------
(1)    Financial Statements

                 Consolidated Balance Sheets as of                     36-37
                 December 31, 1997 and 1996

                 Consolidated Statements of Income for                    38
                 the years ended December 31, 1997,
                 1996 and 1995

                 Consolidated Statements of Cash Flows for                39
                 the years ended December 31, 1997,
                 1996 and 1995

                 Consolidated Statements of Shareholders'                 40
                 Equity for the years ended December 31, 1997,
                 1996 and 1995

                 Notes to Consolidated Financial Statements            41-53

                 Report of Price Waterhouse LLP, Independent              55
                 Accountants to the Company


   1
     Incorporated by reference from the indicated pages of the Annual
Report to Shareholders for the year ended December 31, 1997.  With the
exception of the information incorporated by reference in Items 1, 5, 6, 7,
8 and 14 of this report, the Annual Report to Shareholders is not deemed
filed as part of this report.


                                     20


                       Independent Auditors' Report
                       ----------------------------



To the Board of Directors and Stockholders
Tyco Toys, Inc.
Mount Laurel, New Jersey

We have audited the consolidated balance sheets of Tyco Toys, Inc. and
subsidiaries as of December 31, 1996 and 1995, and the related consolidated
statements of operations, stockholders' equity, and cash flows for each of
the three years in the period ended December 31, 1996, not separately
presented herein.  Those financial statements, which were included in
Mattel, Inc.'s Form 8-K filed on April 17, 1997, are the responsibility of
the Company's management.  Our responsibility is to express an opinion on
those financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free
of material misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial
statements.  An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in
all material respects, the financial position of Tyco Toys, Inc. and
subsidiaries as of December 31, 1996 and 1995, and the results of their
operations and their cash flows for each of the three years in the period
ended December 31, 1996, in conformity with generally accepted accounting
principles.




/s/ DELOITTE & TOUCHE LLP
- -------------------------

Philadelphia, Pennsylvania
February 4, 1997 except for note 15, as to which the date is March 27,
1997

                                  21


(2)    Financial Statement Schedule for the years ended December 31, 1997,
       1996 and 1995 (1)

       Report of Independent Accountants on Financial Statement Schedule

       Schedule II - Valuation and Qualifying Accounts and Allowances


(3)    Exhibits (Listed by numbers corresponding to Item 601 of Regulation S-K)

       3.0    Restated Certificate of Incorporation of the Company
              (incorporated by reference to Exhibit 3.0 to the Company's
              Annual Report on Form 10-K for the year ended December 31,
              1993)

       3.1    Certificate of Amendment of Restated Certificate of
              Incorporation of the Company (incorporated by reference to
              Exhibit B to the Company's Proxy Statement dated March 23,
              1996)

       3.2    By-laws of the Company, as amended to date (incorporated by
              reference to Exhibit 4.3 to the Company's Registration
              Statement on Form S-3 dated August 21, 1997)

       4.0    Rights Agreement, dated as of February 7, 1992, between the
              Company and The First National Bank of Boston, as Rights Agent
              (incorporated by reference to Exhibit 1 to the Company's
              Registration Statement on Form 8-A, dated February 12, 1992)

       4.1    Certificate of Designation of Series C Preferred Stock
              dated March 26, 1997 (incorporated by reference to Exhibit 4.7
              to the Company's Registration Statement on Form S-3 dated
              August 21, 1997)

       4.2    Deposit Agreement dated June 24, 1996 among Tyco Toys, Inc.,
              Midlantic Bank, N.A., as Depositary, and all holders from
              time to time of depositary receipts issued thereunder
              (incorporated by reference to Exhibit 4.2 to Tyco Toys, Inc.'s
              Registration Statement on Form S-3 dated June 20, 1996)

       4.3    Amendment to Deposit Agreement dated as of March 27, 1997
              between the Company, as successor to Tyco and The First
              National Bank of Boston (incorporated by reference to
              Exhibit 4.9 to the Company's Registration Statement on
              Form S-3 dated September 26, 1997)

              (The Company has not filed certain long-term debt instruments
              under which the principal amount of securities authorized to be
              issued does not exceed 10% of the total assets of the Company.
              Copies of such agreements will be provided to the Securities
              and Exchange Commission upon request.)



       1
        All other schedules are omitted because they are not applicable or
the required information is shown in the financial statements or notes thereto.


                                  22


       10.0   Second Amended and Restated Credit Agreement dated as of March
              11, 1998 among the Company, the Banks named therein and Bank of
              America National Trust and Savings Association, as Agent (to be
              filed on a Current Report on Form 8-K)

       10.1   Receivables Purchase Agreement dated as of March 11, 1998
              among the Company, Mattel Factoring, Inc., the Banks named
              therein and NationsBank of Texas, N.A., as Agent (to be filed
              on a Current Report on Form 8-K)

       10.2   Stock Subscription Warrant dated as of June 28, 1991 between
              Fisher-Price, Inc. and certain investors (incorporated by
              reference to Exhibit 4(c) to Fisher-Price's Report on Form 10-K
              for the transition period from July 1, 1991 to December 29,
              1991)

       10.3   Distribution Agreement dated November 12, 1997 among the Company,
              Morgan Stanley & Co. Incorporated and Credit Suisse First Boston
              Corporation (incorporated by reference to Exhibit 1.0 to the
              Company's Current Report on Form 8-K dated November 12, 1997)

       10.4   Indenture dated as of February 15, 1996 between the Company and
              Chemical Trust Company of California, as Trustee (incorporated
              by reference to Exhibit 4.1 to the Company's Current Report on
              Form 8-K dated April 11, 1996)

       10.5   Form of Underwriting Agreement among the Company, Morgan
              Stanley & Co. Incorporated and CS First Boston Corporation
              (incorporated by reference to Exhibit 10.6 to the Company's
              Annual Report on Form 10-K for the year ended December 31, 1996)

Executive Compensation Plans and Arrangements of the Company
- ------------------------------------------------------------

       10.6   Form of Indemnity Agreement between Mattel and its directors
              and certain of its executive officers (incorporated by
              reference to Exhibit B to Notice of Annual Meeting of
              Stockholders of the Company dated March 24, 1987)


       10.7   Amended and Restated Employment Agreement dated January 1, 1997
              between the Company and Jill E. Barad (incorporated by
              reference to Exhibit 10.0 to the Company's Quarterly Report
              on Form 10-Q for the quarter ended June 30, 1997)

       10.8   Employment Agreement dated May 5, 1997 between the Company
              and Gary S. Baughman (to be filed on a Current Report on
              Form 8-K)

       10.9   Amended and Restated Employment Agreement dated September 9,
              1996 between the Company and Joseph C. Gandolfo (incorporated
              by reference to Exhibit 10.12 to the Company's Annual Report
              on Form 10-K for the year ended December 31, 1996)


                                  23


       10.10  Amended and Restated Employment Agreement dated July 29, 1996
              between the Company and Ned Mansour (incorporated by reference
              to Exhibit 10.13 to the Company's Annual Report on Form 10-K
              for the year ended December 31, 1996)

       10.11  Employment Agreement dated December 20, 1996 between the
              Company and Bruce L. Stein (incorporated by reference to
              Exhibit 10.14 to the Company's Annual Report on Form 10-K
              for the year ended December 31, 1996)

       10.12  Mattel, Inc. Management Incentive Plan (incorporated by
              reference to Exhibit 10.15 to the Company's Annual Report on
              Form 10-K for the year ended December 31, 1995)

       10.13  Mattel, Inc. Long-Term Incentive Plan (incorporated by
              reference to Exhibit 10.16 to the Company's Annual Report on
              Form 10-K for the year ended December 31, 1995)

       10.14  Form of Deferred Compensation Plan for Directors (incorporated
              by reference to Exhibit No. 10.11 of Amendment No. 1 of the
              Company's Annual Report on Form 10-K for the fiscal year ended
              December 26, 1987)

       10.15  Amended and Restated Mattel, Inc. 1996 Stock Option Plan
              (the "1996 Plan") (incorporated by reference to Exhibit 10.2
              to the Company's Quarterly Report on Form 10-Q for the quarter
              ended September 30, 1996)

       10.16  Form of Option Agreement for Outside Directors under the 1996
              Plan (incorporated by reference to Exhibit 10.3 to the
              Company's Quarterly Report on Form 10-Q for the quarter ended
              September 30, 1996)

       10.17  Form of Option Agreement under the 1996 Plan (incorporated by
              reference to Exhibit 10.27 to the Company's Annual Report on
              Form 10-K for the year ended December 31, 1996)

       10.18  Mattel, Inc. Supplemental Executive Retirement Plan effective
              as of October 7, 1990 (incorporated by reference to Exhibit
              10.10 of the Company's Annual Report on Form 10-K for the
              fiscal year ended December 29, 1990)

       10.19  Mattel, Inc. Amended and Restated Supplemental Executive
              Retirement Plan as of May 1, 1996 (incorporated by reference to
              Exhibit 10.2 to the Company's Quarterly Report on Form 10-Q for
              the quarter ended June 30, 1996)

       10.20  Description of the Mattel, Inc. Deferred Compensation Plan for
              Officers (incorporated by reference to Exhibit 10.16 to the
              Mattel, Inc. Annual Report on Form 10-K for the year ended
              December 31, 1991)

       10.21  The Fisher-Price, Inc. Pension Plan (1989 Restatement)
              (incorporated by reference to Exhibit 10(l) to Fisher-Price's
              Registration Statement on Form 10 dated June 28, 1991)


                                  24


       10.22  Mattel, Inc. Personal Investment Plan, 1997 Restatement
              (to be filed on a Current Report on Form 8-K)

       10.23  Mattel, Inc. Hourly Employee Personal Investment Plan
              (incorporated by reference to Exhibit 4.1 to the Company's
              Registration Statement on Form S-8 dated February 20, 1996)

       10.24  First Amendment to the Mattel, Inc. Hourly Employee Personal
              Investment Plan (incorporated by reference to Exhibit 99.1 to
              the Company's Current Report on Form 8-K dated February 14,
              1997)

       11.0*  Computation of Income per Common and Common Equivalent Share

       12.0*  Computation of Ratio of Earnings to Fixed Charges and Ratio
              of Earnings to Combined Fixed Charges and Preferred Stock
              Dividends

       13.0*  Pages 29 through 57 of the Mattel, Inc. Annual Report to
              Shareholders for the year ended December 31, 1997

       21.0*  Subsidiaries of the Registrant

       23.0*  Consent of Price Waterhouse LLP

       23.1*  Consent of Deloitte & Touche LLP

       24.0*  Power of Attorney (on page 28 of Form 10-K)

       27.0*  Financial Data Schedule (EDGAR filing only)

       (b)    Reports on Form 8-K

              Mattel, Inc. filed the following Current Reports on Form 8-K
              during the quarterly period ended December 31, 1997:

                                                          Financial
                Date of Report      Items Reported    Statements Filed
              ------------------    --------------    ----------------
              October 8, 1997            5, 7               None
              October 21, 1997           5, 7               None
              November 12, 1997          5, 7               None
              November 26, 1997          5, 7               None


                                  25


       (c)    Exhibits Required by Item 601 of Regulation S-K

              See Item (3) above

       (d)    Financial Statement Schedule

              Schedule II - Valuation and Qualifying Accounts and Allowances

              Copies of Form 10-K (which includes Exhibit 24.0), Exhibits
              11.0, 12.0, 13.0, 21.0, 23.0 and 23.1 and the Annual Report to
              Shareholders are available to stockholders of the Company
              without charge.  Copies of other Exhibits can be obtained by
              stockholders of the Company upon payment of twelve cents per
              page for such Exhibits.  Written requests should be sent to
              Secretary, Mattel, Inc., 333 Continental Boulevard,
              El Segundo, California 90245-5012.


- -------------------
       * Filed herewith.

                                     26
<PAGE>


                               SIGNATURES
                               ----------

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.


                                              MATTEL, INC.
                                              Registrant

                                              By: /s/ Kevin M. Farr
                                                  -------------------------
                                                  KEVIN M. FARR
                                                  Senior Vice President and
        Date: As of March 18, 1998                Controller
              --------------------


                                     27

<PAGE>

                            POWER OF ATTORNEY
                            -----------------


     We, the undersigned directors and officers of Mattel, Inc. do hereby
severally constitute and appoint Jill E. Barad, Ned Mansour, Robert
Normile, Leland P. Smith, and John L. Vogelstein, and each of them, our true
and lawful attorneys and agents, to do any and all acts and things in our
name and behalf in our capacities as directors and officers and to execute
any and all instruments for us and in our names in the capacities indicated
below, which said attorneys and agents, or any of them, may deem necessary
or advisable to enable said Corporation to comply with the Securities Exchange
Act of 1934, as amended, and any rules, regulations and requirements of the
Securities and Exchange Commission, in connection with this Annual Report on
Form 10-K, including specifically, but without limitation, power and authority
to sign for us or any of us, in our names in the capacities indicated below,
any and all amendments hereto; and we do each hereby ratify and confirm
all that said attorneys and agents, or any one of them, shall do or cause
to be done by virtue hereof.

     Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

Signature                    Title                          Date
- ---------                    -----                          ----
<S>                          <C>                            <C>
/s/ Jill E. Barad            Chairman of the Board and      March 18, 1998
- -----------------            Chief Executive Officer
JILL E. BARAD

/s/ Harry J. Pearce          Chief Financial Offier         March 18, 1998
- -------------------          (principal financial officer)
HARRY J. PEARCE

/s/ Kevin M. Farr            Senior Vice President and      March 18, 1998
- -----------------            Controller
KEVIN M. FARR                (principal accounting officer)

/s/ John W. Amerman          Director                       March 18, 1998
- -------------------
JOHN W. AMERMAN


                                     28
<CAPTION>

Signature                    Title                          Date
- ---------                    -----                          ----
<S>                          <C>                            <C>
/s/ Harold Brown             Director                       March 18, 1998
- ----------------
HAROLD BROWN

                             Director                       March 18, 1998
- ---------------------
TULLY M. FRIEDMAN

/s/ Joseph C. Gandolfo       Director and President,        March 18, 1998
- ----------------------       Worldwide Manufacturing
JOSEPH C. GANDOLFO           Operations

/s/ Ronald M. Loeb           Director                       March 18, 1998
- ------------------
RONALD M. LOEB

/s/ Ned Mansour              Director and President,        March 18, 1998
- ---------------              Corporate Operations
NED MANSOUR

/s/ Edward N. Ney            Director                       March 18, 1998
- -----------------
EDWARD N. NEY

/s/ William D. Rollnick      Director                       March 18, 1998
- -----------------------
WILLIAM D. ROLLNICK

/s/ Christopher A. Sinclair  Director                       March 18, 1998
- ---------------------------
CHRISTOPHER A. SINCLAIR

/s/ Bruce L. Stein           Director and President,        March 18, 1998
- ------------------           Mattel Worldwide and
BRUCE L. STEIN               Chief Operating Officer

/s/ John L. Vogelstein       Director                       March 18, 1998
- ----------------------
JOHN L. VOGELSTEIN


</TABLE>
                                     29

<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
                        ON FINANCIAL STATEMENT SCHEDULE
                       ---------------------------------



To the Board of Directors of Mattel, Inc.


     Our audits of the consolidated financial statements referred to in our
report dated February 2, 1998 appearing on page 55 of the December 31, 1997
Annual Report to Shareholders of Mattel, Inc. (which report and
consolidated financial statements are incorporated by reference in this
Annual Report on Form 10-K) also included an audit of the Financial
Statement Schedule listed in Item 14(a)(2) of this Form 10-K.  In our opinion,
this Financial Statement Schedule presents fairly, in all material respects,
the information set forth therein when read in conjunction with the related
consolidated financial statements.




/s/ PRICE WATERHOUSE LLP
- ------------------------
Los Angeles, California
February 2, 1998


                                     30

<PAGE>

                           MATTEL, INC. AND SUBSIDIARIES            SCHEDULE II

                 VALUATION AND QUALIFYING ACCOUNTS AND ALLOWANCES

                                 (In thousands)

<TABLE>
<CAPTION>
                           Balance at   Additions                       Balance
                           Beginning    Charged to          Net          at End
                            of Year     Operations      Deductions      of Year
                           ----------   ----------      ----------      --------
Allowance for
   Doubtful Accounts
- --------------------
<S>                        <C>          <C>             <C>             <C>
Year Ended
   December 31, 1997         $ 21,009     $ 21,036      $ (11,308)(a)   $ 30,737

Year Ended
   December 31, 1996           13,119       21,381        (13,491)(a)     21,009

Year Ended
   December 31, 1995           22,412       18,470        (27,763)(a)     13,119


<CAPTION>

Allowance for
   Inventory Obsolescence
- -------------------------
<S>                        <C>          <C>             <C>             <C>
Year Ended
   December 31, 1997         $ 35,645     $ 52,312      $ (54,183)(b)   $ 33,774

Year Ended
   December 31, 1996           30,620       73,004        (67,979)(b)     35,645

Year Ended
   December 31, 1995           34,553       51,587        (55,520)(b)     30,620



<FN>
(a) Includes write-offs, recoveries of previous write-offs, and currency
    translation adjustments.

(b) Primarily represents relief of previously established reserves resulting
    from the disposal of related inventory, raw material write-downs and
    currency translation adjustments.

                                     31

</TABLE>

<PAGE>
<TABLE>
                                          MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                       (Page 1 of 2)
                           COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                           ------------------------------------------------------------
                                     (In thousands, except per share amounts)

<CAPTION>
                                                                        FOR THE YEAR ENDED (a)(b)(c)
                                                        ------------------------------------------------------------
                                                        Dec. 31,     Dec. 31,     Dec. 31,     Dec. 31,     Dec. 31,
BASIC                                                     1997         1996         1995         1994         1993
- -----                                                   ------------------------------------------------------------
<S>                                                     <C>          <C>          <C>          <C>          <C>
Income Before Extraordinary Items and Cumulative
  Effect of Changes in Accounting Principles            $289,794     $372,224     $337,889     $224,670     $ 65,971


Deduct: Dividends on convertible preferred stock         (10,505)      (7,391)      (3,200)      (2,157)           -
        Dividends on convertible preference stock              -            -       (3,342)      (4,689)      (4,894)
                                                        --------     --------     --------     --------     --------
Income Before Extraordinary Items and Cumulative
  Effect of Changes in Accounting Principles for
  Computation of Income Per Share                        279,289      364,833      331,347      217,824       61,077

Extraordinary items                                       (4,610)           -            -            -      (14,681)
Cumulative effect of changes in accounting principles          -            -            -            -       (4,022)
                                                        --------     --------     --------     --------     --------
Net Income Applicable to Common Shares                  $274,679     $364,833     $331,347     $217,824     $ 42,374
                                                        ========     ========     ========     ========     ========

Average Number of Common Shares                          290,450      290,393      293,312      292,526      279,276
                                                        ========     ========     ========     ========     ========

Income Per Share Before Extraordinary Items and
  Cumulative Effect of Changes in Accounting Principles $   0.96     $   1.26     $   1.13     $   0.74     $   0.22
        Extraordinary items                                (0.01)           -            -            -        (0.05)
        Cumulative effect of changes in accounting
          principles                                           -            -            -            -        (0.02)
                                                        --------     --------     --------     --------     --------
Net Income Per Common Share                             $   0.95     $   1.26     $   1.13     $   0.74     $   0.15
                                                        ========     ========     ========     ========     ========

<FN>
(a)  Consolidated financial information for all periods presented has been restated retroactively for the effects
     of the March 1997 merger with Tyco, accounted for as a pooling of interests.
(b)  Consolidated financial information for 1993 has been restated retroactively for the effects of the
     November 1993 merger with Fisher-Price, accounted for as a pooling of interests.
(c)  Per share data reflect the retroactive effect of stock splits distributed to shareholders in March 1996, and
     January 1995 and 1994, and the mergers with Tyco and Fisher-Price in 1997 and 1993, respectively.

</TABLE>
<PAGE>
<TABLE>
                                          MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT 11.0
                                                                                                       (Page 2 of 2)
                           COMPUTATION OF INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                           ------------------------------------------------------------
                                     (In thousands, except per share amounts)

<CAPTION>
                                                                        FOR THE YEAR ENDED (a)(b)(c)
                                                        ------------------------------------------------------------
                                                        Dec. 31,     Dec. 31,     Dec. 31,     Dec. 31,     Dec. 31,
DILUTED                                                 1997 (d)       1996       1995 (d)     1994 (d)     1993 (d)
- -------                                                 ------------------------------------------------------------
<S>                                                     <C>          <C>          <C>          <C>          <C>
Income Before Extraordinary Items and Cumulative
    Effect of Changes in Accounting Principles          $289,794     $372,224     $337,889     $224,670     $ 65,971

Add:    Interest savings, net of tax, applicable to:
        Assumed conversion of 7% convertible
         subordinated notes                                  479          728          692          954          307
        Assumed conversion of 8% convertible debentures        -            -            -          628        5,338
        Assumed exercise of stock subscription warrants        -            -            -            -          637
Deduct: Dividends on convertible preferred stock               -            -            -            -            -
        Impact of required ESOP dividends or
         contributions upon conversion                         -            -            -       (3,598)      (4,894)
                                                        --------     --------     --------     --------     --------
Income Before Extraordinary Items and Cumulative
   Effect of Changes in Accounting Principles for
   Computation of Income Per Share                       290,273      372,952      338,581      222,654       67,359

Extraordinary items                                       (4,610)           -            -            -      (14,681)
Cumulative effect of changes in accounting principles          -            -            -            -       (4,022)
                                                        --------     --------     --------     --------     --------
Net Income Applicable to Common Shares                  $285,663     $372,952     $338,581     $222,654     $ 48,656
                                                        ========     ========     ========     ========     ========

Applicable Shares

Weighted average common shares outstanding               290,450      290,393      293,312      292,526      279,276
Weighted average common equivalent shares arising from:
       Dilutive stock options                              3,975        3,484        3,272        3,090        2,935
       Assumed conversion of convertible preferred stock  10,273        6,867        2,603        1,832            -
       Assumed conversion of convertible preference stock      -            -          739        2,104        2,531
       Assumed conversion of 7% convertible
        subordinated notes                                   589          783          744          699          660
       Assumed conversion of 8% convertible debentures         -            -            -        1,619       11,823
       Stock subscription warrants                           639          927          928        1,023        1,681
       Nonvested stock                                         -          603          507          238            -
                                                        --------     --------     --------     --------     --------
Average number of common and common
  equivalent shares                                      305,926      303,057      302,105      303,131      298,906
                                                        ========     ========     ========     ========     ========

Income Per Share Before Extraordinary Items and
  Cumulative Effect of Changes in Accounting Principles $   0.95     $   1.23     $   1.12     $   0.73     $   0.23
        Extraordinary items                                (0.02)           -            -            -        (0.05)
        Cumulative effect of changes in accounting
          principles                                           -            -            -            -        (0.02)
                                                        --------     --------     --------     --------     --------
Net Income Per Common Share                             $   0.93     $   1.23     $   1.12     $   0.73     $   0.16
                                                        ========     ========     ========     ========     ========

<FN>
(a)  Consolidated financial information for all periods presented has been restated retroactively for the effects
     of the March 1997 merger with Tyco, accounted for as a pooling of interests.
(b)  Consolidated financial information for 1993 has been restated retroactively for the effects of the
     November 1993 merger with Fisher-Price, accounted for as a pooling of interests.
(c)  Per share data reflect the retroactive effect of stock splits distributed to shareholders in March 1996, and
     January 1995 and 1994, and the mergers with Tyco and Fisher-Price in 1997 and 1993, respectively.
(d)  This calculation is submitted in accordance with Regulation S-K, Item 601 (b)(11), although it is contrary
     to paragraph 40 of APB Opinion No. 15 because it produces an anti-dilutive result.

</TABLE>

<PAGE>
<TABLE>
                                           MATTEL, INC. AND SUBSIDIARIES                               EXHIBIT 12.0
                                                                                                       (Page 1 of 2)
                               COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
                               -------------------------------------------------
                                     (Amounts in thousands, except ratios)

                                                  (Unaudited)

<CAPTION>
                                                                  FOR THE YEARS ENDED DECEMBER 31, (a)(b)
                                                        ------------------------------------------------------------
                                                          1997         1996         1995         1994         1993
                                                        ------------------------------------------------------------
EARNINGS AVAILABLE FOR FIXED CHARGES:
<S>                                                     <C>          <C>          <C>          <C>          <C>
Income before income taxes, cumulative effect
  of changes in accounting principles and
  extraordinary item                                    $425,082     $536,756     $504,668     $362,157     $153,306

Less (plus) minority interest and undistributed
  income (loss) of less-than-majority-owned
  affiliates, net                                           (144)         303          (36)        (649)         124
Add:
  Interest expense                                        90,130      100,226      102,983       87,071       86,101
  Appropriate portion of rents (c)                        17,665       19,527       19,450       16,224       16,221
                                                        --------     --------     --------     --------     --------
Earnings available for fixed charges                    $532,733     $656,812     $627,065     $464,803     $255,752
                                                        ========     ========     ========     ========     ========

FIXED CHARGES:
  Interest expense                                      $ 90,130     $100,226     $102,983     $ 87,071     $ 86,101
  Capitalized interest                                       991        1,789          693          285            -
  Appropriate portion of rents (c)                        17,665       19,527       19,450       16,224       16,221
                                                        --------     --------     --------     --------     --------
  Fixed charges                                         $108,786     $121,542     $123,126     $103,580     $102,322
                                                        ========     ========     ========     ========     ========
Ratio of earnings to fixed charges                          4.90X        5.40X        5.09X        4.49X        2.50X
                                                        ========     ========     ========     ========     ========

<FN>
(a)  Consolidated financial information for 1997 through 1993 has been restated for the effects of the March 1997
     merger of Tyco Toys, Inc. into the Company, accounted for as a pooling of interests.
(b)  Consolidated financial information for 1993 has been restated for the effects of the November 1993 merger
     of Fisher-Price, Inc. into a wholly-owned subsidiary of the Company, accounted for as a pooling of interests.
(c)  Portion of rental expenses which is deemed representative of an interest factor, not to exceed one-third of
     total rental expense.

</TABLE>
<PAGE>
<TABLE>
                                          MATTEL, INC. AND SUBSIDIARIES                                EXHIBIT 12.0
                                                                                                       (Page 2 of 2)
                           COMPUTATION OF RATIO OF EARNINGS TO COMBINED FIXED CHARGES
                                          AND PREFERRED STOCK DIVIDENDS
                           ----------------------------------------------------------
                                     (Amounts in thousands, except ratios)

                                                  (Unaudited)

<CAPTION>
                                                                  FOR THE YEARS ENDED DECEMBER 31, (a)(b)
                                                        ------------------------------------------------------------
                                                          1997         1996         1995         1994         1993
                                                        ------------------------------------------------------------
EARNINGS AVAILABLE FOR FIXED CHARGES:
<S>                                                     <C>          <C>          <C>          <C>          <C>
Income before income taxes, cumulative effect
  of changes in accounting principles and
  extraordinary item                                    $425,082     $536,756     $504,668     $362,157     $153,306

Less (plus) minority interest and undistributed
  income (loss) of less-than-majority-owned
  affiliates, net                                           (144)         303          (36)        (649)         124
Add:
  Interest expense                                        90,130      100,226      102,983       87,071       86,101
  Appropriate portion of rents (c)                        17,665       19,527       19,450       16,224       16,221
                                                        --------     --------     --------     --------     --------
Earnings available for fixed charges                    $532,733     $656,812     $627,065     $464,803     $255,752
                                                        ========     ========     ========     ========     ========

FIXED CHARGES:
  Interest expense                                      $ 90,130     $100,226     $102,983     $ 87,071     $ 86,101
  Capitalized interest                                       991        1,789          693          285            -
  Dividends - Series B preferred stock                     2,537        3,406        3,200        2,157            -
  Dividends - Series C preferred stock                     7,968        3,985            -            -            -
  Dividends - Series F preference stock                        -            -        3,342        4,689        4,894
  Appropriate portion of rents (c)                        17,665       19,527       19,450       16,224       16,221
                                                        --------     --------     --------     --------     --------
  Fixed charges                                         $119,291     $128,933     $129,668     $110,426     $107,216
                                                        ========     ========     ========     ========     ========
Ratio of earnings to fixed charges                          4.47X        5.09X        4.84X        4.21X        2.39X
                                                        ========     ========     ========     ========     ========

<FN>
(a)  Consolidated financial information for 1997 through 1993 has been restated for the effects of the March 1997
     merger of Tyco Toys, Inc. into the Company, accounted for as a pooling of interests.
(b)  Consolidated financial information for 1993 has been restated for the effects of the November 1993 merger
     of Fisher-Price, Inc. into a wholly-owned subsidiary of the Company, accounted for as a pooling of interests.
(c)  Portion of rental expenses which is deemed representative of an interest factor, not to exceed one-third of
     total rental expense.

</TABLE>

<PAGE>
                                                           EXHIBIT 13.0

                           Financial Information
                           ---------------------
                       Mattel, Inc. and Subsidiaries


Five-Year Financial Summary                                          30

Management's Discussion and Analysis of Financial Condition
and Results of Operations                                            31

Consolidated Financial Statements                                    36

Notes to Consolidated Financial Statements                           41

Management Report on Responsibility for Financial Reporting          54

Report of Independent Accountants                                    55






                                  29
<PAGE>

                                        FIVE-YEAR FINANCIAL SUMMARY
                                        ---------------------------
                                       Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>
                                                                        For the Year Ended December 31 (a)
                                                            -----------------------------------------------------------
(In thousands, except per share and percentage information)    1997        1996        1995        1994        1993 (b)
- -----------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>         <C>         <C>         <C>         <C>
OPERATING RESULTS:
Net sales                                                   $4,834,616  $4,535,332  $4,369,816  $3,971,226  $3,445,934
Gross profit                                                 2,400,000   2,219,758   2,067,740   1,881,060   1,592,471
  % of net sales                                                   50%         49%         47%         47%         46%
Operating profit (c)                                           790,212     636,982     616,551     525,928     383,792
  % of net sales                                                   16%         14%         14%         13%         11%
Restructuring and integration charges (d)                      275,000           -       8,900      76,700     143,214
Income before income taxes, extraordinary items
  and cumulative effect of changes in
  accounting principles                                        425,082     536,756     504,668     362,157     153,306
Provision for income taxes                                     135,288     164,532     166,779     137,487      87,335
Income before extraordinary items and
  cumulative effect of changes in
  accounting principles                                        289,794     372,224     337,889     224,670      65,971
Extraordinary item - loss on early retirement of debt           (4,610)          -           -           -     (14,681)
Cumulative effect of changes in accounting principles                -           -           -           -      (4,022)
Net income                                                     285,184     372,224     337,889     224,670      47,268

Income Per Common Share (e):
Income before extraordinary items and cumulative effect
  of changes in accounting principles
  Basic                                                           0.96        1.26        1.13        0.74        0.22
  Diluted                                                         0.94        1.23        1.11        0.73        0.22
Net income
  Basic                                                           0.95        1.26        1.13        0.74        0.15
  Diluted                                                         0.93        1.23        1.11        0.73        0.15
DIVIDENDS DECLARED PER COMMON SHARE (e)                           0.27        0.24        0.19        0.15        0.12
- ----------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                                As of Year End (a)
                                                            -----------------------------------------------------------
(In thousands)                                                 1997        1996        1995        1994        1993 (b)
- -----------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>         <C>         <C>         <C>         <C>
FINANCIAL POSITION:
Cash and marketable securities                              $  694,947  $  550,271  $  511,061  $  290,157  $  555,617
Accounts receivable, net                                     1,091,416     948,940     886,344     990,346     829,098
Inventories                                                    428,844     444,178     407,551     405,427     313,895
Total assets                                                 3,803,791   3,581,142   3,341,370   3,150,438   2,744,799
Short-term borrowings                                           17,468      28,924      76,443      57,531      68,963
Long-term liabilities                                          808,297     633,342     721,739     606,430     580,154
Shareholders' equity                                         1,822,070   1,805,923   1,551,680   1,385,777   1.095,258
- ----------------------------------------------------------------------------------------------------------------------
<FN>
(a) Consolidated financial information for all periods presented has been restated retroactively for the effects
    of the March 1997 merger with Tyco, accounted for as a pooling of interests.
(b) Consolidated financial information for 1993 has been restated retroactively for the effects of the November
    1993 merger with Fisher-Price, accounted for as a pooling of interests.
(c) Represents income from operations before restructuring and integration charges, interest expense and provision
    for income taxes.
(d) In 1997, amount represents a nonrecurring charge for transaction, integration and restructuring costs related
    to the merger with Tyco.  In 1995, the nonrecurring charge represents a restructuring program to reduce
    operating expenses at certain of Tyco's business units.  In 1994, amount represents a nonrecurring charge
    principally related to the consolidation of manufacturing operations and the reduction of headquarters
    expense and support functions worldwide.  In 1993, the nonrecurring charge represents transaction, integration
    and restructuring costs related to the merger  with Fisher-Price.
(e) Per share data reflect the retroactive effect of stock splits distributed to shareholders in March 1996, and
    January 1995 and 1994, and the mergers with Tyco and Fisher-Price in 1997 and 1993, respectively.
</TABLE>


                                                      30
<PAGE>

             MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
             -------------------------------------------------
                    CONDITION AND RESULTS OF OPERATIONS
                    ----------------------------------
                       Mattel, Inc. and Subsidiaries


THE FOLLOWING CAUTIONARY STATEMENT IS INCLUDED IN THIS ANNUAL REPORT
PURSUANT TO THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995:

     FORWARD-LOOKING STATEMENTS WITH RESPECT TO THE FINANCIAL CONDITION,
     RESULTS OF OPERATIONS AND BUSINESS OF THE COMPANY, WHICH INCLUDE, BUT
     ARE NOT LIMITED TO, THE RESTRUCTURING CHARGE, COST SAVINGS, AND
     PROFITABILITY, ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT
     COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE SET FORTH
     IN SUCH STATEMENTS.  THESE INCLUDE WITHOUT LIMITATION: THE COMPANY'S
     DEPENDENCE ON THE TIMELY DEVELOPMENT, INTRODUCTION AND CUSTOMER
     ACCEPTANCE OF NEW PRODUCTS; POSSIBLE WEAKNESSES OF INTERNATIONAL
     MARKETS; THE IMPACT OF COMPETITION ON REVENUES AND MARGINS; THE EFFECT
     OF CURRENCY FLUCTUATIONS ON REPORTABLE INCOME; AND OTHER RISKS AND
     UNCERTAINTIES AS MAY BE DETAILED FROM TIME TO TIME IN THE COMPANY'S
     PUBLIC ANNOUNCEMENTS AND SEC FILINGS.  FORWARD-LOOKING STATEMENTS CAN
     BE IDENTIFIED BY THE USE OF FORWARD-LOOKING TERMINOLOGY, SUCH AS
     "MAY," "WILL," "SHOULD," "EXPECT," "ANTICIPATE," "ESTIMATE,"
     "CONTINUE," "PLANS," "INTENDS," OR OTHER SIMILAR TERMINOLOGY.

This analysis should be read in conjunction with the consolidated financial
statements which begin on page 36.

     The Company plans to continue to focus on core brands that have
fundamental play patterns and worldwide appeal, are sustainable, and have
delivered consistent profitability and stable growth.  The Company's core
brands can be grouped in the following five categories: Fashion Dolls
(BARBIE dolls and accessories); Infant and Preschool (FISHER-PRICE, Disney
Preschool and Plush, POWER WHEELS, SESAME STREET, SEE `N SAY, MAGNA DOODLE
and VIEW-MASTER); Entertainment (Disney, Nickelodeon, games and puzzles);
Wheels (HOT WHEELS, MATCHBOX, Tyco Electric Racing and Tyco Radio Control
vehicles); and Large and Small Dolls (CABBAGE PATCH KIDS, POLLY POCKET and
Tyco large dolls).

RESULTS OF OPERATIONS
- ---------------------
The following is a percentage analysis of operating results for the past
three years:
<TABLE>
<CAPTION>
                                                For the Year
                                     ----------------------------------
                                        1997        1996        1995
- ----------------------------------   ----------  ----------  ----------
<S>                                  <C>         <C>         <C>
Net sales                                  100%        100%        100%
                                     ==========  ==========  ==========
Gross profit                                50%         49%         47%
Advertising and promotion expenses          16          17          17
Other selling and administrative
  expenses                                  16          17          16
Restructuring and integration
  charges                                    6           -           -
Other expense, net                           1           1           -
                                     ----------  ----------  ----------
Operating profit                            11          14          14
Interest expense                             2           2           2
                                     ----------  ----------  ----------
Income before income taxes and
 extraordinary item                          9%         12%         12%
                                     ==========  ==========  ==========
</TABLE>

1997 Compared to 1996
- ---------------------
Mattel's financial performance reflects the Company's growth in 1997,
demonstrating continued strength in its core brands, as well as cost
savings realized from the Tyco integration and Mattel restructuring.  The
Company's long-term business strategies, which focus on the growth of core
brands, have resulted in another record year for sales and earnings.  Net
income was $499.5 million or $1.68 per basic share ($1.65 per diluted
share), before a $4.6 million after-tax ($0.01 per basic and diluted share)
impact from an extraordinary loss due to the early retirement of debt, and
a $210 million after-tax ($0.72 per basic share and $0.71 per diluted
share) charge related to the Tyco integration and Mattel restructuring.
Gross profit as a percentage of net sales increased one percentage point to
50% as compared to the prior year.


                                  31


     The strength of the Company's core brands resulted in an increase in
net sales of $299.3 million or 7% over 1996, including a net $138.5 million
unfavorable effect from the generally stronger US dollar relative to last
year.  Sales of BARBIE and BARBIE-related products, including the multi-
media products, increased 9% primarily due to the strength in dolls and
fashions, especially in the United States.  Sales of the Company's Infant
and Preschool brands increased 15%, led by the strength in SESAME STREET
and Disney's WINNIE THE POOH, partially offset by a 15% decline in FISHER-
PRICE products.  The Wheels category increased 21%, led by a 67% increase
in HOT WHEELS.

   Sales to customers within the United States grew 14% and accounted for
66% of consolidated gross sales in 1997 compared to 62% in the prior year.
Sales to customers outside the United States decreased 5%, including the
unfavorable effect of the generally stronger US dollar relative to last
year.  At comparable foreign exchange rates, sales internationally grew 3%.

     Gross profit as a percentage of net sales increased one percentage
point to 50%, principally due to improved product mix.  Advertising and
promotion expenses decreased one percent as a percentage of net sales
primarily due to cost savings realized from the Tyco merger.  As a
percentage of net sales, other selling and administrative expenses
decreased one percentage point to 16%.  This decline reflects the impact of
the Company's effort to control costs and direct cost savings realized from
the Tyco integration and Mattel restructuring.

1996 Compared to 1995
- ---------------------
Net sales increased $165.5 million or 4% over 1995, reflecting the
continuing strong demand for the Company's core products.  Sales of BARBIE
and BARBIE-related products increased 20% primarily due to the strength in
dolls and fashions, especially in the United States.  Sales of HOT WHEELS
vehicles and playsets increased by 19% and sales of Disney-licensed
products increased 8%.  These increases were partially offset by a 4%
decline in FISHER-PRICE products.  This decline primarily reflects both
late shipments of new FISHER-PRICE products and a reduction in the number
of new basic toy introductions during the year.  Sales of Tyco products,
including SESAME STREET, MATCHBOX, Tyco Electric Racing and Tyco Radio
Control increased 3% from 1995.

   Sales to customers within the United States grew 7% compared to 1995.
Sales to customers outside the United States increased 1%, including an
unfavorable effect of approximately $30 million due to the generally
stronger US dollar relative to 1995.  At comparable foreign exchange rates,
sales internationally grew 3%.

     Gross profit as a percentage of net sales increased two percentage
points to 49%, principally due to lower resin and other commodity prices
and improved product mix.  Advertising and promotion expenses remained
virtually constant as a percentage of net sales; however, spending
increased $47.2 million primarily in support of increased sales volume, new
product introductions, and further development of international markets.
As a percentage of net sales, other selling and administrative expenses
increased one percentage point to 17%.  This growth reflects higher design
and development expenses related to new products, increased sales and
marketing expenditures to support the development of the Company's brands,
and higher depreciation expense related to increased investment in fixed
assets.  Other expense, net, increased $33.4 million principally due to
nonrecurring 1995 gains recognized on the sale of the non-toy business and
trademark rights related to Corgi, a Mexican insurance claim, and foreign
currency transactions.

INCOME TAXES
- ------------
The effective income tax rates for 1997 and 1996 were approximately 32% and
31%, respectively.

FINANCIAL POSITION
- ------------------
The Company's financial position remained strong in 1997 primarily due to
its profitable operating results.  At December 31, 1997, the Company's cash
position was $694.9 million, compared to $550.3 million as of the prior
year.   Accounts receivable increased $142.5 million, reflecting higher
sales volume in 1997.  Intangibles decreased $68.7 million compared to the
prior year, due to the disposal of certain intangibles resulting from the
sale of the Company's sports product lines and amortization.

     Accrued liabilities increased $118.8 million compared to last year,
mainly due to the accrual for the Tyco integration and Mattel restructuring
charge.  Current portion of long-term liabilities decreased $92.9 million
primarily due to the repayment of the $100.0 million 6-7/8% Senior Notes
which matured on August 1, 1997.

     The Company's capitalization is as follows:
<TABLE>
<CAPTION>
                                              As of Year End
                                ----------------------------------------
(In millions)                          1997                  1996
- ------------------------------  -------------------  -------------------
<S>                             <C>                  <C>
Medium-Term Notes               $   520.5       20%  $  220.0         9%
6-3/4% Senior Notes                 100.0        4      100.0         4
10-1/8% Notes                           -        -      126.5         5
Convertible Subordinated Notes          -        -       16.0         1
Other long-term debt
  obligations                        55.0        2       57.4         2
                                ---------  --------  --------  ---------
Total long-term debt                675.5       26      519.9        21
Other long-term liabilities         132.8        5      113.5         5
Shareholders' equity              1,822.1       69    1,805.9        74
                                ---------  --------  --------  ---------
                                 $2,630.4      100%  $2,439.3       100%
                                =========  ========  ========  =========
</TABLE>


                                  32


     Total long-term debt increased $155.6 million mainly due to the
issuance of $310.0 million of Medium-Term Notes, partially offset by the
redemption of the 10-1/8% Notes, and conversion of the Convertible
Subordinated Notes into 892.7 thousand shares of Mattel common stock.
Future long-term capital needs are expected to be satisfied through the
retention of corporate earnings and the issuance of long-term debt
instruments.  In February 1996, the Company filed a universal shelf
registration statement allowing the issuance of up to $350.0 million of
debt and equity securities, which could include Medium-Term Notes.  This
registration statement was amended in May 1997 to allow the issuance of an
additional $39.5 million of debt and equity securities.   In October 1997,
the Company filed a universal shelf registration statement allowing the
issuance of up to $350.0 million of debt and equity securities, which could
include Medium-Term Notes.  As of December 31, 1997, $356.7 million of debt
and equity securities was available to be issued.  Shareholders' equity
increased $16.1 million over 1996, reflecting profitable operating results
for the current year, activity related to employee stock compensation
plans, and the sale of 3.0 million shares of treasury stock in a registered
public offering.  These increases were partially offset by treasury stock
purchases, dividend declarations on common and preferred stock, and
unfavorable currency translation adjustments.  On December 2, 1997, all
outstanding shares of  Series B Preferred Stock were converted by the
holders into 2.8 million shares of Mattel common stock.

LIQUIDITY
- ---------
The primary sources of liquidity for the Company over the last three years
have been cash on hand at the beginning of the year, cash flows generated
from operations, long-term debt issuances and short-term seasonal
borrowings.  Operating activities generated cash flows of $481.9 million
during 1997, compared to $524.8 million and $446.6 million in 1996 and
1995, respectively.

     Principal investing activities during the last three years included
additions of tooling, property and equipment, and construction of new
manufacturing and office facilities.

     Financing activities provided intermediate- and long-term funds
through the issuance of Medium-Term Notes in 1997 and 1995, which were
utilized by the Company to retire higher-cost debt and for general
corporate purposes.  In 1997, the Company redeemed the 10-1/8% Notes and
repaid the 6-7/8% Senior Notes upon maturity.  In 1996, Tyco issued 772.8
thousand shares of Series C Preferred Stock for net proceeds of $92.7
million.  In 1995, all shares of Series F Preference Stock and common stock
were repurchased from the IGI Employee Stock Ownership Plan ("ESOP").  Cash
outlays for treasury stock were made over the three-year period and provide
shares for issuance under the Company's employee stock option plans and the
exercise of outstanding warrants.  The Company has consistently increased
cash payments for common dividends over the three-year period.

SHORT-TERM FINANCING
- --------------------
The Company's seasonal working capital requirements for the coming year are
expected to be financed through existing and internally generated cash,
issuance of commercial paper, sale of certain trade receivables and use of
the Company's various short-term bank lines of credit.  Under the Company's
domestic credit line, unsecured facilities provide a total of $1.0 billion
in seasonal financing from a commercial bank group.  The facilities provide
for up to $700.0 million in advances and backup for commercial paper
issuances (a five-year facility), and up to an additional $300.0 million (a
five-year facility) for nonrecourse purchases of certain trade accounts
receivable by the bank group.  In connection with the domestic credit line,
the Company is to comply with certain financial covenants for consolidated
debt-to-capital and interest coverage.

     In addition, the Company expects to have available approximately $275
million of individual short-term international credit lines with a number
of banks, which customarily are extended as needed to finance seasonal
working capital requirements of certain international affiliates.

MERGER
- ------
Pursuant to an Agreement and Plan of Merger dated November 17, 1996, as
amended by an Amendment to Agreement and Plan of Merger dated November 22,
1996, a merger was consummated between the Company and Tyco on March 27,
1997.  The stock-for-stock transaction was approved by the shareholders of
Tyco, after which Tyco was merged with and into Mattel, with Mattel
continuing as the surviving corporation in the merger.  As a result of the
merger, the separate existence of Tyco ceased.  Under the merger agreement,
each outstanding share of Tyco common stock was converted into the right to
receive 0.48876 Mattel common shares and resulted in the issuance of
approximately 17 million shares.  Tyco restricted stock units and stock
options outstanding as of the merger date were exchanged for approximately
0.6 million Mattel common shares.  In addition, each share of Tyco Series B
and Series C Preferred Stock was converted into like Mattel preferred
stock.  This transaction has been accounted for as a pooling of interests,
and accordingly, financial information for periods prior to the merger
reflect retroactive restatement of the companies' combined financial
position and operating results.


                                  33


RESTRUCTURING CHARGES
- ---------------------
In connection with the Tyco merger, the Company commenced an integration
and  restructuring plan and recorded a $275 million pre-tax charge against
operations in March 1997.  The plan consisted of consolidating certain
manufacturing and distribution operations, eliminating duplicative
marketing and administrative offices, terminating various distributor and
licensing arrangements and abandoning certain product lines.  Included in
the charge was approximately $86 million for estimated severance costs
related to the elimination of 2,700 positions principally associated with
facilities to be closed.  The remainder of the charge consisted of
transaction costs related to the merger, asset write-downs and contract
termination expenses.  Of the total pre-tax charge, approximately $90
million represents non-cash asset write-downs.  Through December 31, 1997,
the total integration and restructuring expenditures and write-offs were
approximately $166 million, $46 million of which related to severance
payments.  The remaining accrual of $109 million is considered sufficient
to cover future costs of the plan which is expected to be substantially
completed in 1998.

     Pre-tax cost-savings resulting from the restructuring for the twelve
months ended December 31, 1997 were approximately $60 million.  Management
continues to believe that the integration and restructuring charge will
provide pre-tax cost savings of approximately $160 million or more annually
beginning in 1998.  These cost savings will result primarily from reduced
overhead, elimination of duplicate marketing and administrative offices and
distribution facilities, and more efficient manufacturing and logistics
operations.  Available cash reserves and cash flows generated from normal
business operations will fund the costs of restructuring, with no adverse
impact expected on the Company's future liquidity, revenues or financial
position.  The statements set forth herein are forward-looking, and actual
results may differ materially (see the Cautionary Statement above).

LITIGATION
- ----------
The Company is involved in various litigation and other legal matters,
including claims related to intellectual property, product liability, labor
and environmental cleanup, which are being addressed or defended in the
ordinary course of business.  Management believes that any liability which
may potentially result upon resolution of such matters will not have a
material adverse effect on the Company's consolidated financial position or
results of operations.

COMMITMENTS
- -----------
In the normal course of business, the Company enters into contractual
arrangements for future purchases of goods and services to ensure
availability and timely delivery, and to obtain and protect the Company's
right to create and market certain toys.  Such arrangements include
commitments for future inventory purchases and royalty payments pursuant to
licensing agreements.  Certain of these commitments routinely contain
provisions for guaranteed or minimum expenditures during the terms of the
contracts.

     As of December 31, 1997, the Company had outstanding commitments for
1998 purchases of inventory of approximately $90 million.  Licensing and
similar agreements with terms extending through the year 2002 contain
provisions for future guaranteed minimum payments aggregating approximately
$360 million.  In addition, under a certain licensing agreement, the
Company may have additional commitments as high as $37.8 million in 1999
payable over three years.

FOREIGN CURRENCY RISK
- ---------------------
The Company enters into foreign currency forward exchange and option
contracts primarily as hedges of inventory purchases, sales and other
intercompany transactions denominated in foreign currencies, to limit the
effect of exchange rate fluctuations on the results of operations and cash
flows.

     Market risk exposures exist with respect to the settlement of foreign
currency transactions during the year because currency fluctuations cannot
be predicted with certainty.  The Company's primary market risk exposures
are in Europe and Asia.  The Company seeks to mitigate its exposure to
market risk by monitoring its currency exchange exposure for the year and
partially or fully hedging such exposure.  In addition, the Company manages
its exposure through the selection of currencies used for international
borrowings and intercompany invoicing.  The Company does not trade in
financial instruments for speculative purposes.

     The following tables provide information about the Company's
derivative financial instruments as of December 31, 1997, that are intended
to hedge firm foreign currency commitments.  These contracts generally have
maturity dates of up to 18 months on the date of execution and mature
within 13 months of December 31, 1997.


                                  34

Foreign Currency Forward Exchange Contracts
- -------------------------------------------
<TABLE>
<CAPTION>
                                        Buy                                 Sell
                         ---------------------------------   ---------------------------------
                                      Weighted                            Weighted
                         Notional     Average                Notional     Average
(In thousands of US      Contract     Contract   Fair        Contract     Contract   Fair
   dollars)              Amount (a)   Rate       Value (b)   Amount (a)   Rate       Value (b)
- ----------------------------------------------------------------------------------------------
<S>                      <C>          <C>        <C>         <C>          <C>        <C>
German marks               $ 19,179       1.78    $ 18,972     $ 65,119       1.77    $ 64,941
Italian lira                 38,277   1,800.00      39,203       53,161   1,749.00      52,585
Malaysian ringgits           53,304       3.08      41,551            -          -           -
Hong Kong dollars           148,084       8.04     149,108        2,527       7.76       2,532
French francs                     -          -           -       38,166       5.86      37,639
British pounds sterling      32,548       0.61      32,751       72,580       0.63      73,570
Canadian dollars             22,608       1.42      22,474            -          -           -
Spanish pesetas                   -          -           -       13,858     148.99      13,668
Dutch guilders               12,778       2.00      12,666       36,285       1.96      35,719
Japanese yen                      -          -           -        7,956     125.73       7,659
Australian dollars            6,398       1.54       6,391            -          -           -
Belgian francs                    -          -           -       55,126      36.48      54,515
Swiss francs                 13,677       1.44      13,454            -          -           -
Indonesian rupiah            15,230   3,930.78       9,891            -          -           -
Singapore dollar                  -          -           -        4,107       1.72       4,203
Mexican peso                      -          -           -        4,200       8.05       4,138
                         ----------              ---------   ----------              ---------
                           $362,083               $346,461     $353,085               $351,169
                         ==========              =========   ==========              =========
<FN>
(a) All contracts are against the US dollar and are maintained by reporting
    units with a US dollar functional currency, with the exception of the
    Indonesian rupiah contracts that are maintained by an entity with a
    rupiah functional currency.
(b) For the purchase of foreign currencies, fair value reflects the amount,
    based on dealer quotes, the Company would pay at maturity for contracts
    involving the same currencies and maturity dates, if they had been
    entered into as of year-end 1997.  For the sale of foreign currencies,
    fair value reflects the amount, based on dealer quotes, the Company
    would receive at maturity for contracts involving the same currencies
    and maturity dates, if they had been entered into as of year-end 1997.
    The differences between the fair value and the notional contract amounts
    are expected to be fully offset by foreign currency exchange gains and
    losses on the underlying hedged transactions.

</TABLE>

Foreign Currency Option Contracts
- ---------------------------------
<TABLE>
<CAPTION>
                                              Sell
                         ----------------------------------------------
                                      Weighted
                         Notional     Average
(In thousands of US      Contract     Contract   Value of    Fair
   dollars)              Amount       Rate       Option      Value (a)
- ----------------------------------------------------------------------
<S>                      <C>          <C>        <C>         <C>
German marks              $ 8,858         1.71     $  454      $ 8,404
French francs              14,590         5.68        801       13,789
Spanish pesetas             5,505       144.00        287        5,218
Dutch guilders             13,682         1.91        769       12,913
Belgian francs              4,912        35.00        281        4,631
Mexican peso               46,000         8.35        455       45,545
                         --------                --------    ---------
                          $93,547                  $3,047      $90,500
                         ========                ========    =========
<FN>
(a) Fair value reflects the notional amount of US dollars the Company
    would receive from the current contracts, less the December 31, 1997
    option value.  The option value is determined based on dealer quotes
    for contracts involving the same currencies and maturity dates.

</TABLE>

CERTAIN CONSIDERATIONS
- ----------------------
The Company's business is dependent in great part on its ability each year
to redesign, restyle and extend existing core products and product lines
and to design and develop innovative new toys and product lines.  New
products have limited lives, ranging from one to three years, and generally
must be updated and refreshed each year.

     During 1997, the US dollar strengthened significantly against many
major foreign currencies.  Although the Company hedges a portion of its
anticipated currency exposures, the unhedged portion can be impacted by
exchange rate movements.  Additionally, Mattel's results of operations can
be impacted by translation effects on foreign revenues and earnings.

     The Company owns and operates manufacturing facilities and utilizes
third-party manufacturers throughout Asia, primarily in China, Indonesia
and Malaysia.  There is a risk of political instability and civil unrest in
these countries, which could temporarily or permanently damage the
Company's manufacturing operations located there.  Any significant
disruption of the Company's manufacturing operations or its suppliers would
negatively impact the Company's business, financial condition and results
of operations.

     The Company has reviewed its computer systems and developed a plan to
achieve proper processing of transactions in the year 2000 and beyond.
Management believes that all of Mattel's computer systems will be year 2000
compliant by the end of first quarter 1999.  Costs incurred to date to
implement the plan have not been material and are not expected to be
material to operating results in the future.  However, there can be no
assurance that the systems of other companies on which Mattel's systems
rely will also be timely converted or that any such failure to convert by
another company would not have an adverse effect on Mattel's systems.  Any
significant disruption of the Company's ability to communicate
electronically with its business partners could negatively impact the
Company's business, financial condition and results of operations.  The
statements set forth herein and in the preceding paragraphs are forward-
looking, and actual results may differ materially (see the Cautionary
Statement above).


                                  35
<PAGE>

                     CONSOLIDATED BALANCE SHEETS
                     ---------------------------
                    Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>
                                                  December 31,   December 31,
(In thousands)                                        1997           1996
- -----------------------------------------------------------------------------
<S>                                               <C>            <C>
ASSETS
Current Assets
  Cash                                              $  694,947     $  550,271
  Accounts receivable, less allowances of
    $30.7 million at December 31, 1997 and
    $21.0 million at December 31, 1996               1,091,416        948,940
  Inventories                                          428,844        444,178
  Prepaid expenses and other current assets            246,529        195,673
                                                    ----------     ----------
    Total current assets                             2,461,736      2,139,062
                                                    ----------     ----------
Property, Plant and Equipment
  Land                                                  29,556         30,864
  Buildings                                            198,396        216,523
  Machinery and equipment                              453,978        438,969
  Capitalized leases                                    24,625         26,512
  Leasehold improvements                                68,179         69,732
                                                    ----------     ----------
                                                       774,734        782,600
  Less: accumulated depreciation                       336,946        323,096
                                                    ----------     ----------
                                                       437,788        459,504
  Tools, dies and molds, net                           163,809        156,777
                                                    ----------     ----------
  Property, plant and equipment, net                   601,597        616,281
                                                    ----------     ----------
Other Noncurrent Assets
  Intangible assets, net                               542,759        611,410
  Sundry assets                                        197,699        214,389
                                                    ----------     ----------
                                                    $3,803,791     $3,581,142
                                                    ==========     ==========

<FN>
The accompanying notes are an integral part of these statements.

Consolidated results for December 31, 1996 have been restated retroactively
for the effects of the March 1997 merger with Tyco Toys, Inc. ("Tyco"),
accounted for as a pooling of interests.  See Note 7.


                                  36


<CAPTION>
                                                  December 31,   December 31,
(In thousands, except share data)                     1997           1996
- -----------------------------------------------------------------------------
<S>                                               <C>            <C>
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
  Short-term borrowings                             $   17,468     $   28,924
  Current portion of long-term liabilities              13,659        106,596
  Accounts payable                                     310,117        312,378
  Accrued liabilities                                  629,445        510,691
  Income taxes payable                                 202,735        183,288
                                                    ----------     ----------
    Total current liabilities                        1,173,424      1,141,877
                                                    ----------     ----------
Long-Term Liabilities
  6-3/4% Senior Notes                                  100,000        100,000
  10-1/8% Senior Subordinated Notes                          -        126,500
  Medium-Term Notes                                    520,500        220,000
  Mortgage notes                                        43,573         47,600
  Other                                                144,224        139,242
                                                    ----------     ----------
    Total long-term liabilities                        808,297        633,342
                                                    ----------     ----------
Shareholders' Equity
  Preferred stock, Series B $1.00 par value,
    $1,050.00 liquidation preference per share,
    53.6 thousand shares authorized, issued and
    outstanding in 1996                                      -             54
  Preferred stock, Series C $1.00 par value,
    $125.00 liquidation preference per share,
    772.8 thousand shares authorized; 771.9
    thousand and 772.8 thousand shares issued
    and outstanding in 1997 and 1996,
    respectively                                           772            773
  Common stock $1.00 par value, 600.0 million
    shares authorized; 300.4 million and
    296.1 million shares issued in 1997 and
    1996, respectively                                 300,381        296,091
  Additional paid-in capital                           509,172        518,296
  Treasury stock at cost; 8.8 million and
    8.1 million shares in 1997 and 1996,              (285,420)      (215,999)
    respectively
  Retained earnings                                  1,490,804      1,293,653
  Currency translation and other adjustments          (193,639)       (86,945)
                                                    ----------     ----------
    Total shareholders' equity                       1,822,070      1,805,923
                                                    ----------     ----------
                                                    $3,803,791     $3,581,142
                                                    ==========     ==========

<FN>
Commitments and Contingencies (See accompanying notes.)

</TABLE>

                                  37



                        CONSOLIDATED STATEMENTS OF INCOME
                        ---------------------------------
                          Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>

                                                          For the Year
                                               ----------------------------------
(In thousands, except per share amounts)          1997        1996        1995
- ---------------------------------------------------------------------------------
<S>                                            <C>         <C>         <C>
NET SALES                                      $4,834,616  $4,535,332  $4,369,816
Cost of sales                                   2,434,616   2,315,574   2,302,076
                                               ----------  ----------  ----------
GROSS PROFIT                                    2,400,000   2,219,758   2,067,740

Advertising and promotion expenses                779,139     778,919     731,746
Other selling and administrative expenses         796,952     772,335     721,362
Restructuring and integration charges             275,000           -       8,900
Interest expense                                   90,130     100,226     102,983
Other expense (income), net                        33,697      31,522      (1,919)
                                               ----------  ----------  ----------
INCOME BEFORE INCOME TAXES AND
  EXTRAORDINARY ITEM                              425,082     536,756     504,668
Provision for income taxes                        135,288     164,532     166,779
                                               ----------  ----------  ----------
INCOME BEFORE EXTRAORDINARY ITEM                  289,794     372,224     337,889
Extraordinary item - loss on early
  retirement of debt                               (4,610)          -           -
                                               ----------  ----------  ----------
NET INCOME                                        285,184     372,224     337,889
Preferred and preference stock
  dividend requirements                            10,505       7,391       6,542
                                               ----------  ----------  ----------
NET INCOME APPLICABLE TO COMMON SHARES         $  274,679  $  364,833  $  331,347
                                               ==========  ==========  ==========

BASIC INCOME PER COMMON SHARE
Income before extraordinary item               $     0.96  $     1.26  $     1.13
Extraordinary item - loss on early
  retirement of debt                                (0.01)          -           -
                                               ----------  ----------  ----------
Net income                                     $     0.95  $     1.26  $     1.13
                                               ==========  ==========  ==========
Average number of common shares                   295,450     290,393     293,312
                                               ==========  ==========  ==========

DILUTED INCOME PER COMMON SHARE
Income before extraordinary item               $     0.94  $     1.23  $     1.11
Extraordinary item - loss on early
  retirement of debt                                (0.01)          -           -
                                               ----------  ----------  ----------
Net income                                     $     0.93  $     1.23  $     1.11
                                               ==========  ==========  ==========
Average number of common and common
  equivalent shares                               295,653     303,057     298,763
                                               ==========  ==========  ==========
DIVIDENDS DECLARED PER COMMON SHARE            $     0.27  $     0.24  $     0.19
                                               ==========  ==========  ==========
<FN>
The accompanying notes are an integral part of these statements.

Consolidated results for all periods have been restated retroactively
for the effects of the March 1997 merger with Tyco, accounted for as
a pooling of interests.  See Note 7.

</TABLE>

                                       38



                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                          Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>

                                                                For the Year
                                                     ---------------------------------
(In thousands)                                          1997        1996        1995
- --------------------------------------------------------------------------------------
<S>                                                  <C>          <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                         $ 285,184    $ 372,224   $ 337,889
    Adjustments to reconcile net income to
    net cash flows from operating activities:
      Noncash restructuring and integration charges     90,382            -           -
      Loss on early retirement of debt, net of tax       4,610            -           -
      Gain on sale of business                               -            -      (9,142)
      Depreciation                                     154,994      144,672     133,029
      Amortization                                      34,917       36,671      36,976
      Increase (decrease) from changes in assets
      and liabilities:
        Accounts receivable                           (201,909)     (71,348)     94,540
        Inventories                                    (33,012)     (38,304)     (5,204)
        Prepaid expenses and other current assets      (75,810)      15,310      10,090
        Accounts payable, accrued liabilities and
        income taxes payable                           161,640       58,072    (144,995)
        Deferred compensation and other retirement
        plans                                              369        9,110      12,437
        Deferred income taxes                           64,015       (2,147)    (17,235)
        Other, net                                      (3,526)         551      (1,786)
                                                     ---------    ---------   ---------
  Net cash flows from operating activities             481,854      524,811     446,599
                                                     ---------    ---------   ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of tools, dies and molds                   (96,006)    (108,641)   (103,257)
  Purchases of other property, plant and equipment    (125,567)    (122,498)   (119,587)
  Purchase of other long-term investments               (7,816)     (25,114)          -
  Proceeds from sale of business and other
    property, plant and equipment                       31,484        6,250      33,037
  Net proceeds from sales of marketable securities           -       17,315       3,083
  Contingent consideration                              (8,625)      (8,625)     (8,625)
  Other, net                                               566          317        (826)
                                                     ---------    ---------   ---------
  Net cash flows used for investing activities        (205,964)    (240,996)   (196,175)
                                                     ---------    ---------   ---------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Short-term borrowings, net                            (6,957)     (45,652)      2,558
  Issuance of Medium-Term Notes                        310,000            -     139,500
  Payment of 10-1/8% Senior Subordinated Notes        (131,300)           -           -
  Payment of 6-7/8% Senior Notes                      (100,000)           -           -
  Payment of Medium-Term Notes                               -      (30,000)          -
  Long-term foreign borrowings                          (3,523)      (3,717)     (2,572)
  Tax benefit of employee stock options exercised       17,900       26,300       8,500
  Exercise of stock options and warrants                41,777       73,314      24,601
  Sale of treasury stock                                71,248            -           -
  Purchase of treasury stock                          (227,932)    (269,771)    (64,284)
  Repurchase of Series F Preference Stock                    -            -     (73,866)
  Proceeds from issuance of preferred stock                  -       92,702           -
  Dividends paid on common, preferred and
    preference stock                                   (84,537)     (66,473)    (50,963)
  Payment of debt issuance costs                        (2,145)        (832)     (6,582)
  Other, net                                              (759)      (2,295)     (1,041)
                                                     ---------    ---------   ---------
  Net cash flows used for financing activities        (116,228)    (226,424)    (24,149)

EFFECT OF EXCHANGE RATE CHANGES ON CASH                (14,986)        (806)     (2,165)
                                                     ---------    ---------   ---------
INCREASE IN CASH                                       144,676       56,585     224,110
CASH AT BEGINNING OF YEAR                              550,271      493,686     269,576
                                                     ---------    ---------   ---------
CASH AT END OF YEAR                                  $ 694,947    $ 550,271   $ 493,686
                                                     =========    =========   =========

<FN>
The accompanying notes are an integral part of these statements.

Consolidated results for all periods have been restated retroactively
for the effects of the March 1997 merger with Tyco, accounted for as
a pooling of interests.  See Note 7.

</TABLE>

                                         39



                           CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                           -----------------------------------------------
                                    Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>


                                                                                         Additional
                                               Preferred      Preference     Common       Paid-In
(In thousands)                                   Stock          Stock         Stock       Capital
- ---------------------------------------------------------------------------------------------------
<S>                                            <C>            <C>           <C>          <C>
BALANCE, DECEMBER 31, 1994                            $49            $ 9    $240,233      $559,867
Net income
Five-for-four stock split                                                     55,794       (55,794)
Purchase of treasury stock
Repurchase of Series F Preference Stock                               (9)                  (73,857)
Restricted stock activity                                                         20         8,237
Exercise of stock options                                                         33         8,715
Issuance of treasury stock                                                                 (18,169)
Dividends declared on common stock
Dividends declared on preferred and
  preference stock                                      3                                    3,151
Currency translation and other adjustments
                                                ---------      ---------    --------      --------
BALANCE, DECEMBER 31, 1995                             52              -     296,080       432,150
Net income
Purchase of treasury stock
Restricted stock activity                                                                    2,770
Exercise of stock options                                                         11        26,414
Issuance of treasury stock                                                                 (53,554)
Issuance of stock warrant                                                                   26,444
Issuance of preferred stock                           773                                   91,929
Exercise of stock subscription warrants                                                     (9,507)
Dividends declared on common stock
Dividends declared on preferred stock                   2                                    1,650
Currency translation and other adjustments
                                                ---------      ---------    --------      --------
BALANCE, DECEMBER 31, 1996                            827              -     296,091       518,296
Net income
Purchase of treasury stock
Issuance of treasury stock                                                                 (45,486)
Exercise of stock options                                                        636        23,927
Conversion of 7% Notes                                                           893        15,141
Conversion of preferred stock                         (55)                     2,761        (2,706)
Dividends declared on common stock
Dividends declared on preferred stock
Currency translation adjustments
                                                ---------      ---------    --------      --------
BALANCE, DECEMBER 31, 1997                           $772            $ -    $300,381      $509,172
                                                =========      =========    ========      ========

<FN>
The accompanying notes are an integral part of these statements.

Consolidated results for December 31, 1994, 1995 and 1996 have been restated retroactively
for the effects of the March 1997 merger with Tyco, accounted for as a pooling of interests.
See Note 7.

<CAPTION>
                                                                            Currency
                                                                           Translation      Total
                                                 Treasury       Retained    and Other    Shareholders'
(In thousands)                                    Stock         Earnings   Adjustments      Equity
- ------------------------------------------------------------------------------------------------------
<S>                                             <C>           <C>          <C>           <C>
BALANCE, DECEMBER 31, 1994                      $ (53,812)    $  713,551    $ (74,120)      $1,385,777
Net income                                                       337,889                       337,889
Five-for-four stock split                                                                            -
Purchase of treasury stock                        (64,284)                                     (64,284)
Repurchase of Series F Preference Stock                                                        (73,866)
Restricted stock activity                                                                        8,257
Exercise of stock options                                                                        8,748
Issuance of treasury stock                         42,522                                       24,353
Dividends declared on common stock                               (50,253)                      (50,253)
Dividends declared on preferred and
  preference stock                                                (6,542)                       (3,388)
Currency translation and other adjustments                                    (21,553)         (21,553)
                                                ---------     ----------   ----------       ----------
BALANCE, DECEMBER 31, 1995                        (75,574)       994,645      (95,673)       1,551,680
Net income                                                       372,224                       372,224
Purchase of treasury stock                       (269,771)                                    (269,771)
Restricted stock activity                          (6,627)                                      (3,857)
Exercise of stock options                                                                       26,425
Issuance of treasury stock                        124,315                                       70,761
Issuance of stock warrant                                                                       26,444
Issuance of preferred stock                                                                     92,702
Issuance of stock subscription warrants            11,658                                        2,151
Dividends declared on common stock                               (65,825)                      (65,825)
Dividends declared on preferred stock                             (7,391)                       (5,739)
Currency translation and other adjustments                                      8,728            8,728
                                                ---------     ----------   ----------       ----------
BALANCE, DECEMBER 31, 1996                       (215,999)     1,293,653      (86,945)       1,805,923
Net income                                                       285,184                       285,184
Purchase of treasury stock                       (227,932)                                    (227,932)
Issuance of treasury stock                        158,511                                      113,025
Exercise of stock options                                                                       24,563
Conversion of 7% Notes                                                                          16,034
Conversion of preferred stock                                                                        -
Dividends declared on common stock                               (77,528)                      (77,528)
Dividends declared on preferred stock                            (10,505)                      (10,505)
Currency translation adjustments                                             (106,694)        (106,694)
                                                ---------     ----------   ----------       ----------
BALANCE, DECEMBER 31, 1997                      $(285,420)    $1,490,804    $(193,639)      $1,822,070
                                                =========     ==========   ==========       ==========

<FN>
The accompanying notes are an integral part of these statements.

Consolidated results for December 31, 1994, 1995 and 1996 have been restated retroactively
for the effects of the March 1997 merger with Tyco, accounted for as a pooling of interests.
See Note 7.

</TABLE>

                                            40


                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                ------------------------------------------
                       Mattel, Inc. and Subsidiaries


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation and Basis of Preparation
- ----------------------------------------------------
The consolidated financial statements include the accounts of Mattel, Inc.
and its subsidiaries (the "Company").  All significant intercompany
accounts and transactions have been eliminated in consolidation, and
certain amounts in the financial statements for prior years have been
reclassified to conform with the current year presentation.  Investments in
joint ventures and other companies are accounted for by the equity method
or cost basis depending upon the level of the investment and/or the
Company's ability to exercise influence over operating and financial
policies.  Financial data for all periods presented reflect the retroactive
effect of the merger, accounted for as a pooling of interests, with Tyco
Toys, Inc. ("Tyco") consummated in March 1997 (see Note 7).

     Preparation of the consolidated financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and assumptions that affect the amounts reported in the financial
statements and accompanying notes.  Actual results could differ from those
estimates.

Foreign Currency Translation
- ----------------------------
Assets and liabilities of foreign subsidiaries are translated into US
dollars at fiscal year-end exchange rates.  Income, expense and cash flow
items are translated at weighted average exchange rates prevailing during
the fiscal year.  The resulting currency translation adjustments are
recorded as a component of shareholders' equity.

Cash
- ----
Cash includes cash equivalents, which are highly liquid investments with
maturities of three months or less when purchased.  Because of the short
maturities of these instruments, the carrying amount is a reasonable
estimate of fair value.

Inventories
- -----------
Inventories, net of an allowance for excess quantities and obsolescence,
are stated at the lower of cost or market.  Cost is determined by the
first-in, first-out method.

Property, Plant and Equipment
- -----------------------------
Property, plant and equipment are stated at cost less accumulated
depreciation and amortization.  Depreciation is computed using the
straight-line method over estimated useful lives of 10 to 50 years for
buildings, 18 months to 10 years for machinery and equipment, and 10 to 20
years, not to exceed the lease term, for leasehold improvements.  Tools,
dies and molds are amortized using the straight-line method over 18 months
to 3 years.

Intangibles and Long-Lived Assets
- ---------------------------------
Intangible assets consist of the excess of purchase price over the fair
value of net assets acquired in purchase acquisitions, and the costs of
acquired patents and trademarks.  Intangible assets are amortized using the
straight-line method over periods ranging from 18 months to 40 years.
Accumulated amortization was $186.1 million and $165.5 million as of
December 31, 1997 and 1996, respectively.

     The Company periodically reviews the carrying value of its fixed and
intangible assets to identify and assess any impairment by evaluating the
operating performance and future undiscounted cash flows of the underlying
assets.

Revenue Recognition
- -------------------
Net sales are recognized when products are shipped.  Accruals for customer
discounts and rebates, and defective returns are recorded as the related
revenues are recognized.

Advertising Costs
- -----------------
Costs incurred in producing media advertising are expensed the first time
the advertising takes place.  Advertising costs associated with customer
benefit programs are accrued as the related revenues are recognized.

Stock-Based Compensation
- ------------------------
The Company has adopted the disclosure-only provisions of Statement of
Financial Accounting Standards No. 123, Accounting for Stock-Based
Compensation ("SFAS No. 123").  Accordingly, no compensation cost has been
recognized in the results of operations for nonqualified stock options
granted under the Company's plans as such options are granted at not less
than the quoted market price of the Company's common stock on the date of
grant.

Income Taxes
- ------------
The Company accounts for certain income and expense items differently for
financial reporting and income tax purposes.  Deferred tax assets and
liabilities are determined based on the difference between the financial
statement and tax bases of assets and liabilities, applying enacted
statutory tax rates in effect for the year in which the differences are
expected to reverse.

Income and Dividends Per Common Share
- -------------------------------------
All share and per share data presented in these financial statements
reflect the retroactive effects of the March 1997 Tyco merger and the five-
for-four stock split distributed in March 1996.

     In the fourth quarter of 1997, the Company adopted Statement of
Financial Accounting Standards No. 128, Earnings per Share.  Accordingly,
all periods have been restated to present basic and diluted income per
common share.


                                  41


     Basic income per common share is computed by dividing earnings
available to common shareholders by the average number of common shares
outstanding during each period.  Earnings available to common shareholders
represent reported net income less preferred and preference stock dividend
requirements, as applicable.

    Diluted income per common share is computed by dividing diluted
earnings available to common shareholders by the weighted average number of
common and common equivalent shares outstanding during each period.
Weighted average share computations assume the exercise of dilutive stock
options and warrants, net of assumed treasury share repurchases at average
market prices, and conversion of dilutive preferred and preference stock
and convertible debt.  Diluted earnings available to common shareholders
represent earnings available to common shareholders plus preferred and
preference stock dividend requirements and interest savings resulting from
the assumed conversions of dilutive securities.

     A reconciliation of earnings available to common shareholders and
diluted earnings available to common shareholders and the related weighted
average shares for the years ended December 31 follows (in thousands):

<TABLE>
<CAPTION>
                                    1997                  1996                  1995
                             ---------------------------------------------------------------
                             Earnings    Shares    Earnings    Shares    Earnings    Shares
- --------------------------------------------------------------------------------------------
<S>                          <C>         <C>       <C>         <C>       <C>         <C>
Income before
  extraordinary item         $289,794              $372,224              $337,889
Extraordinary item -
  loss on early
  retirement of debt           (4,610)
                             --------               -------              --------
Net income                    285,184               372,224               337,889
Less: preferred and
  preference stock
  dividend requirements       (10,505)              (7,391)                (6,542)
                             --------              -------               --------
Earnings available to
  common shareholders        $274,679    290,450   $364,833    290,393   $331,347    293,312
Dilutive securities
  Dilutive stock options                   3,975                 4,087                 3,779
  Stock subscription
    warrants                                 639                   927                   928
  7% Notes                        479        589        728        783        692        744
  Preferred and preference
    stock dividend
    requirements                                      7,391      6,867
                             --------    -------   --------    -------   --------    -------
Diluted earnings available
  to common shareholders     $275,158    295,653   $372,952    303,057   $332,039    298,763
                             ========    =======   ========    =======   ========    =======
</TABLE>

     Preferred and preference stock, as applicable, were excluded from the
calculation of diluted earnings per share in 1997 and 1995 because they
were anti-dilutive.  A warrant issued in 1996 to purchase 3.0 million
shares of the Company's common stock was excluded from the calculation of
diluted earnings per share because it was anti-dilutive in 1996 and 1997.

Foreign Currency Contracts
- --------------------------
The Company enters into foreign currency forward exchange and option
contracts primarily as hedges of inventory purchases, sales and other
intercompany transactions denominated in foreign currencies to limit the
effect of exchange rate fluctuations on its results of operations and cash
flows.  The Company does not enter into contracts for speculative purposes.
Gains and losses related to firm commitments, which qualify for hedge
accounting, are deferred and are recognized in the results of operations,
balance sheet, and statement of cash flows as part of the underlying
transaction.  Contracts that do not qualify for hedge accounting are marked
to market with gains and losses recognized in the results of operations
currently.  If a derivative previously designated as a hedge of a foreign
currency commitment is terminated prior to the transaction date of the
related commitment, the resultant gain or loss is recognized at the time of
maturity of the original contract as a component of other expense, net.


NOTE 2 - INCOME TAXES
- ---------------------

Consolidated pre-tax income consists of the following (in thousands):
<TABLE>
<CAPTION>
                                                  For the Year
                                       ----------------------------------
                                          1997        1996        1995
                                       ----------  ----------  ----------
<S>                                    <C>         <C>         <C>
US operations                            $ 70,225    $206,668    $277,884
Foreign operations                        354,857     330,088     226,784
                                       ----------  ----------  ----------
                                         $425,082    $536,756    $504,668
                                       ==========  ==========  ==========
</TABLE>

     The provision for current and deferred income taxes consists of the
following (in thousands):
<TABLE>
<CAPTION>
                                                  For the Year
                                       ----------------------------------
                                          1997        1996        1995
                                       ----------  ----------  ----------
<S>                                    <C>         <C>         <C>
Current
  Federal                                $ 55,056    $ 89,781    $ 84,800
  State                                    15,745      13,200      14,900
  Foreign                                  80,395      64,165      52,595
                                        ---------   ---------   ---------
                                          151,196     167,146     152,295
                                        ---------   ---------   ---------
Deferred
  Federal                                 (14,283)        549      16,506
  State                                     3,640       1,000         300
  Foreign                                  (7,962)     (4,163)     (2,322)
                                        ---------   ---------   ---------
                                          (18,605)     (2,614)     14,484
                                        ---------   ---------   ---------
Provision including extraordinary
  item                                    132,591     164,532     166,779
Benefit allocated to extraordinary
  item                                      2,697           -           -
                                        ---------   ---------   ---------
Total provision for income taxes         $135,288    $164,532    $166,779
                                        =========   =========   =========
</TABLE>

     Deferred income taxes are provided principally for net operating loss
carryforwards, certain reserves, depreciation, employee compensation-
related expenses and certain other expenses that are recognized in
different years for financial statement and income tax purposes.  The
Company's


                                  42


deferred income tax assets (liabilities) were comprised of the following
(in thousands):

<TABLE>
<CAPTION>
                                                     As of Year End
                                               ---------------------------
                                                   1997           1996
                                               ------------   ------------
<S>                                            <C>            <C>
Operating loss and tax credit carryovers           $102,713       $ 91,899
Sales allowances and inventory reserves              71,990         75,887
Deferred compensation                                27,680         26,360
Excess of tax basis over book basis                  15,545         14,082
Postretirement benefits                              12,645         12,765
Restructuring and integration charges                36,446          2,338
Other                                                20,651         37,773
                                               ------------   ------------
  Gross deferred income tax assets                  287,670        261,104
                                               ------------   ------------
Excess of book basis over tax basis                 (13,453)       (13,038)
Retirement benefits                                 (12,752)       (10,281)
Other                                               (10,816)       (13,215)
                                               ------------   ------------
  Gross deferred income tax liabilities             (37,021)       (36,534)
Deferred income tax asset valuation
  allowances                                        (64,077)       (56,603)
                                               ------------   ------------
Net deferred income tax assets                     $186,572       $167,967
                                               ============   ============
</TABLE>

     Management considered all available evidence and determined that a
valuation allowance of $64.1 million was required as of December 31, 1997
for certain tax credit and net operating loss carryforwards which would
likely expire prior to their utilization.  However, management feels it is
more likely than not that the Company will generate sufficient taxable
income in the appropriate carryforward periods to realize the benefit of
the remaining net deferred tax assets of $186.6 million.

     Differences between the provision for income taxes at the United
States federal statutory income tax rate and the provision in the
consolidated statements of income were as follows (in thousands):
<TABLE>
<CAPTION>
                                                     For the Year
                                          ----------------------------------
                                             1997        1996        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Provision at federal statutory rates       $ 148,779   $ 187,864   $ 176,634
Increase (decrease) resulting from:
  Losses without income tax benefit            1,468         835      (2,784)
  Foreign earnings taxed at different
    rates, including withholding taxes       (42,503)    (30,517)    (15,732)
  State and local taxes, net of
    federal benefit                           12,287       9,230      10,603
  Non-deductible restructuring costs          20,150           -           -
  Dividends paid to ESOP                           -           -      (1,170)
  Other                                       (4,893)     (2,880)       (772)
                                          ----------  ----------  ----------
Total provision for income taxes           $ 135,288   $ 164,532   $ 166,779
                                          ==========  ==========  ==========
</TABLE>

     Appropriate US and foreign income taxes have been provided for
earnings of foreign subsidiary companies that are expected to be remitted
in the near future.  The cumulative amount of undistributed earnings of
foreign subsidiaries which the Company intends to permanently invest and
upon which no deferred US income taxes have been provided is $992.4 million
at December 31, 1997.  The additional US income tax on the unremitted
foreign earnings, if repatriated, would be offset in whole or in part by
foreign tax credits.  Foreign withholding taxes of $45.4 million would be
due upon remittance of these earnings.

     As of December 31, 1997, the Company has US net operating loss and
credit carryforwards for federal income tax purposes of $37.4 million and
$5.1 million, respectively. These carryforwards were generated by Tyco
prior to the March 1997 merger with Mattel and do not include the net
operating loss carryforwards attributable to the acquisition of Universal
Matchbox Ltd. and subsidiaries ("Matchbox") discussed below.

     The net operating loss carryovers expire during the years 2007 to
2011.  $1.4 million of the tax credits have no expiration date, and $3.7
million of the tax credits will expire during 1998 to 2003.  Both
carryforwards are subject to an annual limitation, but the Company expects
to utilize the losses and credits before the expiration of their
carryforward periods.

     The Company has a US net operating loss carryforward of approximately
$46.2 million which was generated by the Matchbox companies prior to their
acquisition by Tyco.  These loss carryforwards expire during the years 2000
to 2005 and are subject to an annual limitation, but the Company expects to
utilize these losses before the expiration of the carryforward periods.
Accordingly, the goodwill reported in the consolidated balance sheets
attributable to Tyco's 1991 acquisition of Matchbox has been reduced to
reflect the adjustment related to the tax effect of these losses.

     Certain foreign subsidiaries have net operating loss carryforwards
totaling $144.6 million ($108.7 million with no expiration date, $34.3
million expiring during 1998 to 2002, and $1.6 million expiring after
2002).

     Generally accepted accounting principles require that tax benefits
related to the exercise by employees of nonqualified stock options be
credited to additional paid-in capital.  In 1997, 1996 and 1995,
nonqualified stock options exercised resulted in credits to additional
paid-in capital totaling $17.9 million, $26.3 million and $8.5 million,
respectively.

     The Internal Revenue Service has completed its examination of the
Company's federal income tax returns through December 31, 1991.


NOTE 3 - EMPLOYEE BENEFITS
- --------------------------

The Company and certain of its subsidiaries have various retirement plans
covering substantially all employees of these companies.  Expense related
to these plans totaled $19.0 million, $16.2 million and $16.1 million in
1997, 1996 and 1995, respectively.

Pension Plans
- -------------
The Company provides defined benefit pension plans, which satisfy the
requirements of the Employee Retirement Income Security Act of 1974
("ERISA"), covering certain of its domestic and foreign employees.  Plan
benefits are based upon covered employees' length of service and earnings.
Pension costs are actuarially determined and plans are generally funded to
meet benefit obligations existing as of the end of each year.  Assets of
these plans are invested in equity securities, as well as corporate,
government and other fixed-income investments.  With the exception of the
Fisher-Price Pension Plan, activity related to the Company's pension plans,
including those of foreign affiliates, was not significant during any year.


                                  43


     The components of net pension income for the Fisher-Price Pension
Plan, based upon an October valuation date for the years ended December 31,
1997, 1996 and 1995, are detailed below (in thousands):

<TABLE>
<CAPTION>
                                          For the Period Ended
                                   ----------------------------------
                                      1997        1996        1995
                                   ----------  ----------  ----------
<S>                                <C>         <C>         <C>
Service cost                         $  2,594    $  2,671    $  2,547
Interest cost                          10,327       8,866       7,924
Actual gain on plan assets            (16,163)    (16,997)    (30,650)
Net amortization and deferral          (2,435)       (206)     16,881
Curtailment gain                         (826)          -           -
                                   ----------  ----------  ----------
Net pension income                   $ (6,503)   $ (5,666)   $ (3,298)
                                   ==========  ==========  ==========
</TABLE>

     Reconciliation of the funded status of Fisher-Price's domestic pension
plan to the related prepaid asset included in the consolidated balance
sheets are as follows (in thousands):

<TABLE>
<CAPTION>
                                              As of Year End
                                          -----------------------
                                             1997         1996
                                          ----------   ----------
<S>                                       <C>          <C>
Vested benefits                            $(133,346)   $(122,113)
Nonvested benefits                            (3,188)      (3,498)
                                          ----------   ----------
Accumulated benefit obligation              (136,534)    (125,611)
Effect of projected future salary
  increases                                   (5,544)      (5,768)
                                          ----------   ----------
Projected benefit obligation                (142,078)    (131,379)
Plan assets at fair value                    202,887      157,507
                                          ----------   ----------
Plan assets in excess of projected
  benefit obligation                          60,809       26,128
Unrecognized net (gain) loss                 (28,271)       2,046
Unrecognized prior service cost                1,474        1,904
Unrecognized net asset at transition          (3,854)      (6,423)
                                          ----------   ----------
Prepaid pension asset                      $  30,158    $  23,655
                                          ==========   ==========

<CAPTION>

                                              For the Period
                                          ----------------------
                                           1997    1996    1995
                                          ------  ------  ------
<S>                                       <C>     <C>     <C>
Assumptions:
  Weighted average discount rate           7.75%   7.75%   7.25%
  Rate of future compensation increases    4.00%   4.00%   4.00%
  Long-term rate of return on plan
    assets                                11.00%  11.00%  10.00%
- ----------------------------------------------------------------
</TABLE>

Other Retirement Plans
- ----------------------
Domestic employees are eligible to participate in the Company's 401(k)
savings plans, which are defined contribution plans satisfying ERISA
requirements.  Under these plans, the Company makes contributions to a
trust based upon the employee's age and matches a portion of certain
amounts of voluntary employee contributions.

     The Company maintains unfunded supplemental executive retirement plans
which are nonqualified defined benefit plans covering certain key
executives of Mattel, Inc. and its subsidiaries.  For 1997, 1996 and 1995,
the accumulated and vested benefit obligations and related expense of these
plans were not significant.

Deferred Compensation and Excess Benefit Plans
- ----------------------------------------------
The Company provides a deferred compensation plan which permits certain
officers and key employees of Mattel, Inc. to elect to defer portions of
their compensation.  The deferred compensation plan, together with certain
Company and employee contributions made to an excess benefit plan, earn
various rates of return.  The liability for these plans as of December 31,
1997 and 1996 was $39.2 million and $29.4 million, respectively.  The
Company's contribution to these plans and the related administrative
expense were not significant to the results of operations during any year.

     In August 1996, the Company purchased group trust-owned life insurance
contracts designed to assist in funding these programs.  The cash surrender
value of these policies, valued at $32.9 million and $25.1 million as of
December 31, 1997 and 1996, respectively, are held in an irrevocable rabbi
trust which is included in sundry assets in the consolidated balance
sheets.

Postretirement Benefits
- -----------------------
The Company maintains a contributory postretirement benefit plan for
domestic employees of Mattel.  The plan provides for certain medical,
dental and life insurance benefits to retirees meeting certain age and
years of service requirements.  The ongoing costs and obligations
associated with the Mattel, Inc. plan are not significant to the Company's
financial position and results of operations during any year.

     Fisher-Price has an unfunded postretirement health insurance plan
covering certain eligible domestic employees hired prior to January 1,
1993.  Those qualifying employees participate either in the Fisher-Price
group health insurance plans or a retiree medical account balance plan.

     Details of the expense for the Fisher-Price plan recognized in the
consolidated financial statements for the years ended December 31, 1997,
1996 and 1995 are as follows (in thousands):

<TABLE>
<CAPTION>
                                                      For the Year
                                           ----------------------------------
                                              1997        1996        1995
                                           ----------  ----------  ----------
<S>                                        <C>         <C>         <C>
Service cost                                   $  284      $  344      $  432
Interest cost                                   2,465       2,496       2,539
                                           ----------  ----------  ----------
Net postretirement benefit cost                $2,749      $2,840      $2,971
                                           ==========  ==========  ==========

     Amounts included in the Company's consolidated balance sheets for this
plan are as follows (in thousands):

</TABLE>
<TABLE>
<CAPTION>
                                               As of Year End
                                           ----------------------
                                              1997        1996
                                           ----------  ----------
<S>                                        <C>         <C>
Current retirees                              $23,846     $25,748
Fully eligible active employees                 4,640       1,982
Other active employees                          4,829       5,452
                                           ----------  ----------
  Accumulated postretirement benefit           33,315      33,182
    obligation
Unrecognized net loss                          (1,213)     (1,596)
                                           ----------  ----------
Accrued postretirement benefit liability      $32,102     $31,586
                                           ==========  ==========
</TABLE>

     The discount rates used in determining the accumulated postretirement
benefit obligation were 7.75% for 1997 and 1996 and 7.25% for 1995.  For
all participants, the health care cost trend rate for expected claim costs
was assumed to be 5.50% in 1997 and remaining constant thereafter.  A one
percentage point increase in the assumed health care cost trend rate for
each future year would have increased the aggregate of service and interest
cost for 1997 by approximately $0.3 million and increased the accumulated
postretirement benefit obligation as of December 31, 1997 by approximately
$3.5 million.

                                  44


Incentive Awards
- ----------------
The Company's Long-Term Incentive Plan is a three-year plan available to
certain key executives of Mattel, Inc.  Interim awards are paid annually
based upon the financial performance of the Company over a three-year
period.  Amounts charged to operating expense in 1997 and 1996 under the
current plan were $13.8 million and $3.9 million, respectively.  For the
year ended December 31, 1995, $13.4 million was charged to operating
expense for final awards under the plan previously in effect.

     The Company also has discretionary annual incentive compensation plans
for officers and key employees based on the Company's performance and
subject to certain approvals of the Compensation/Options Committee of the
Board of Directors.  For the years ended December 31, 1997, 1996 and 1995,
$23.2 million, $12.9 million and $12.8 million, respectively, were charged
to operating expense for awards under the Mattel plans and $10.0 million,
in 1996, for Tyco.

     Prior to the merger, Tyco had a Long-Term Incentive Plan for certain
senior executives.  Under this plan, Tyco awarded 160.0 thousand and 759.0
thousand Restricted Stock Units ("RSU") during 1996 and 1995, respectively.
The aggregate fair market value of the RSUs was being amortized to
compensation expense over the restriction period.  At the time of the
merger, the RSUs were converted into approximately 244 thousand shares of
Mattel common stock which approximated the fair value of the RSUs on the
merger consummation date and the remaining unamortized amount of $5.1
million was charged to expense.

NOTE 4 - SEASONAL FINANCING AND LONG-TERM DEBT
- ----------------------------------------------

Seasonal Financing
- ------------------
Mattel maintains and periodically amends or replaces an unsecured revolving
credit agreement with a commercial bank group that is utilized to finance
the seasonal working capital requirements of its domestic and certain
international operations.  The agreement in effect during 1997, which was
recently amended (see below), consists of unsecured facilities providing a
total of $1.0 billion in seasonal financing.  Within the facility, up to
$600.0 million was a standard revolving credit line available for advances
and backup for commercial paper issuances (a five-year facility).  Interest
was charged at various rates selected by the Company.  The remaining $400.0
million (a five-year facility) was available for nonrecourse purchases of
certain trade accounts receivable of Mattel by the commercial bank group
providing the credit line.  Outstanding receivables sold were reduced by
collections and could not exceed $400.0 million at any time. The agreement
required Mattel to comply with certain financial covenants for consolidated
debt-to-capital and interest coverage.

     In addition, during 1997, Mattel renewed agreements providing for up
to $140.0 million of nonrecourse purchases of certain domestic trade
accounts receivable of the Company by a commercial bank.  The Company also
entered into agreements with banks of its foreign subsidiaries for
nonrecourse sales of certain of its foreign subsidiary receivables.

     To meet seasonal borrowing requirements of international operations in
addition to amounts funded by proceeds of its revolving credit agreement,
Mattel negotiates individual financing arrangements, generally with the
same groups of banks that provided credit in the prior year.  International
credit lines total approximately $275 million, a portion of which is used
to support letters of credit.  The Company expects to extend these credit
lines throughout 1998 and believes available amounts will be adequate to
meet its seasonal financing requirements.

     Prior to the March 1997 merger, Tyco had both domestic and foreign
revolving credit facilities. The revolving credit facilities were secured
by a lien on substantially all of Tyco's domestic assets and were also
guaranteed by certain of its foreign subsidiaries. Additionally, certain
foreign subsidiaries of Tyco had agreements with various banks which
provided credit lines.  In addition, Tyco had a domestic receivables
securitization facility whereby substantially all of its domestic accounts
receivable were sold to wholly-owned, bankruptcy remote subsidiaries which
were consolidated in the financial statements of the Company.  These
subsidiaries purchased the accounts receivable with proceeds from
borrowings under a commercial paper facility.  Upon consummation of the
merger, all borrowings under these credit lines were repaid and these
facilities and agreements were terminated.

     Interest rates charged on the Company's working capital credit lines
are adjusted on a periodic basis; therefore, the carrying amounts of such
obligations are a reasonable approximation of their fair value.
Information relating to Mattel and Tyco's domestic and international credit
lines is summarized as follows (in thousands):

<TABLE>
<CAPTION>
                                                 For the Year
                                         ----------------------------
                                           1997      1996      1995
                                         --------  --------  --------
<S>                                      <C>       <C>       <C>
Balance at end of year
  Domestic                               $      -  $      -  $ 39,759
  International                            17,468    28,924    36,684
Maximum amount outstanding
  Domestic                                558,000   567,000   500,000
  International                            67,000   113,000   124,000
Average borrowing
  Domestic                                178,000   215,000   284,000
  International                            40,000    72,000    69,000
Weighted average interest rate
  on average borrowing
  Domestic (computed daily)                   5.7%      6.6%      7.3%
  International (computed monthly)           11.9%     11.6%     12.2%
- ---------------------------------------------------------------------
</TABLE>

     Effective in March 1998, Mattel amended its revolving credit
agreement.  The new agreement consists of unsecured facilities providing a
total of $1.0 billion in seasonal financing from substantially the same
group of commercial banks.  The facilities provide for up to $700.0 million
in advances and backup for commercial paper issuances (a five-year
facility), and up to an additional $300.0 million (a five-year facility)
for nonrecourse purchases of certain trade accounts receivable by the bank
group.  In connection with the agreement, Mattel is to comply with certain
financial covenants for consolidated debt-to-capital and interest coverage.


                                  45

6-7/8% Senior Notes
- -------------------
The Company's $100.0 million of 6-7/8% Senior Notes issued in August 1992
were repaid upon maturity on August 1, 1997.

6-3/4% Senior Notes
- -------------------
In May 1993, the Company issued $100.0 million aggregate principal amount
of 6-3/4% Senior Notes maturing May 15, 2000.  Interest is payable
semiannually on the fifteenth day of May and November.  At December 31,
1997 and 1996, the bid prices for the 6-3/4% Senior Notes, as provided by
one of the underwriters, were $1,011.85 and $1,007.70, respectively, based
on a par value of $1,000.00.

10-1/8% Senior Subordinated Notes ("10-1/8% Notes")
- ---------------------------------------------------
Upon consummation of the merger, the Company assumed Tyco's $126.5 million
obligation related to the 10-1/8% Notes.  On August 15, 1997, the Company
exercised its option and redeemed the 10-1/8% Notes at 103.797% of par
together with accrued interest.  In the third quarter of 1997, the Company
recognized a pre-tax extraordinary loss of $7.3 million, and a related
income tax benefit of $2.7 million, as a result of the early retirement.

Medium-Term Notes ("MT Notes")
- ------------------------------
During the 1994 third quarter, the Company commenced a program for the
issuance of debt and equity securities under various shelf registration
statements.  In October 1997, the Company filed its current universal shelf
registration statement allowing the issuance of up to $350.0 million of
debt and equity securities.  As of December 31, 1997, $356.7 million of
debt and equity securities was available to be issued.  The following is a
summary of MT Notes currently outstanding (in millions, except bid prices):

<TABLE>
<CAPTION>
                                                       Bid Price (b)
                                          ----------------------------------------
Year             Maturity
Issued  Amount     Date       Rate (a)           1997                 1996
- ----------------------------------------------------------------------------------
<S>     <C>     <C>          <C>          <C>                  <C>
1994    $ 80.5  10/99-12/04  8.00%-8.55%  $1,031.50-$1,117.80  $1,041.00-$1,096.60
1995     139.5  06/98-05/07  5.93%-7.65%   1,000.20- 1,062.90     998.70- 1,040.90
1997     310.0  11/04-07/12  6.70%-7.49%   1,022.58- 1,064.90                    -
- ----------------------------------------------------------------------------------
<FN>
(a) Interest is payable semiannually at fixed rates on the fifteenth day
    of May and November.
(b) Based on a par value of $1,000.00.
</TABLE>

7% Convertible Subordinated Notes ("7% Notes")
- ----------------------------------------------
Upon consummation of the merger, the Company assumed Tyco's $16.0 million
obligation related to the 7% Notes.  On September 10, 1997, the holder
converted all of the 7% Notes into 892.7 thousand shares of Mattel common
stock.

Mortgage Note
- -------------
In 1990, the Company borrowed $45.0 million under a mortgage agreement
secured by its headquarters office facility in El Segundo, California.
Interest accrues at 10.15% and monthly principal and interest payments are
due through December 2005.  The fair value of the original mortgage note,
estimated by discounting future cash flows at the interest rates currently
available for debt with the same credit rating, similar terms and maturity
date, was approximately $57 million and $53 million at December 31, 1997
and 1996, respectively.

Scheduled Maturities
- --------------------
The aggregate amounts of long-term debt and other obligations maturing in
the next five years are as follows (in thousands):

<TABLE>
<CAPTION>
           6-3/4%
          Senior       MT      Mortgage
           Notes      Notes      Note      Other      Total
        ---------  ----------  --------  ---------  ---------
<S>     <C>        <C>         <C>       <C>        <C>
1998     $      -    $ 9,500       $500     $3,700   $ 13,700
1999            -     30,000        600      1,300     31,900
2000      100,000          -        600        700    101,300
2001            -     30,500        700        600     31,800
2002            -     30,000        800        300     31,100
- -------------------------------------------------------------
</TABLE>

NOTE 5 - SHAREHOLDERS' EQUITY
- -----------------------------

Preference Stock and Preference Share Purchase Rights
- -----------------------------------------------------
The Company is authorized to issue 20.0 million shares of $0.01 par value
preference stock, of which none is currently outstanding.  In February
1992, 1.5 million shares of $0.01 par value preference stock were
designated as Series E Junior Participating Preference Stock in connection
with a distribution of Preference Share Purchase Rights (the "Rights") to
the Company's common shareholders.  The Rights may be exercised by their
holders to purchase shares of the Company's Series E Junior Participating
Preference Stock upon the occurrence of a change of control as defined in
the agreement.  The Rights will expire on February 17, 2002, unless the
plan is further extended or the Rights are earlier redeemed or exchanged by
the Company.

       In connection with the IGI merger in February 1992, 864.3 thousand
shares of $0.01 par value preference stock were designated as 12.5%
Convertible Preference Stock, Series F, and issued to the IGI ESOP.  On
October 20, 1995, the Company repurchased all outstanding preference stock
from the IGI ESOP for $73.9 million.

Preferred Stock
- ---------------
The Company is authorized to issue 3.0 million shares of $1.00 par value
preferred stock, of which 771.9 thousand shares and 826.4 thousand shares
were outstanding as of December 31, 1997 and 1996, respectively.

- - Series B Voting Convertible Exchangeable Preferred Stock ("Series B
Preferred Stock")
- ---------------------------------------------------------------------
During 1994, Tyco sold 47.6 thousand shares of Series B Preferred Stock to
a private investment group.  Each share of Series B Preferred Stock was
converted into like Mattel preferred stock as a result of the March 1997
merger.  Until April 15, 1996, Tyco paid dividends in the form of
additional shares of Series B Preferred Stock.  Dividends issued in shares
in lieu of cash during 1996, 1995 and 1994 were valued at $1.7 million (or
1.6 thousand shares), $3.2 million (or 3.0 thousand shares) and $1.5
million (or 1.4 thousand shares), respectively.  On December 2, 1997, all
outstanding shares of Series B Preferred Stock were converted by the
holders into 2.8 million shares of Mattel common stock.


                                  46

- - Series C Mandatorily Convertible Redeemable Preferred Stock ("Series C
Preferred Stock")
- ------------------------------------------------------------------------
On June 28, 1996, Tyco received net proceeds of $92.7 million from the sale
of 772.8 thousand shares of Series C Preferred Stock.  Each share of Series
C Preferred Stock was converted into like Mattel preferred stock as a
result of the March 1997 merger.  The par value and liquidation preference
of the Series C Preferred Stock are $1.00 and $125.00 per share,
respectively.  Dividends are cumulative and payable in cash on the first
day of each calendar quarter at the rate of $10.3125 per annum.  Series C
Depositary Shares ("Depositary Shares"), each representing one twenty-fifth
of a share of Series C Preferred Stock, totaling 19.3 million shares, were
sold by the depositary as part of the above offering at an issue price of
$5.00 per share.  Each Depositary Share was converted into a like Mattel
depositary share as a result of the March 1997 merger.

     Shares of the Series C Preferred Stock (and the related Depositary
Shares) are convertible, at the option of the holders, at any time prior to
July 1, 2000 into Mattel common stock at a rate of 0.40064 common shares
for each Depositary Share, subject to adjustment under certain conditions.
The Company, at its option, may redeem the Series C Preferred Stock (and
the related Depositary Shares) at any time on or after July 1, 1999 for a
number of Mattel common shares equal to the call price (which is initially
set at $5.103 per Depositary Share and declines at specified times to
$5.000 per Depositary Share as of June 30, 2000) divided by the current
market price of Mattel common stock (as defined in the Certificate of
Designations) or 0.40064 common shares for each Depositary Share, whichever
is greater.  On July 1, 2000, shares of the Series C Preferred Stock (and
the related Depositary Shares) are mandatorily convertible into 0.54301
Mattel common shares for each Depositary Share.

     The Series C Preferred Stock entitles the holders of Depositary Shares
to vote (at the rate of 0.48876 common shares for each Depositary Share)
with the holders of the Company's common stock as a single class on all
matters on which the holders of the Company's common stock may vote.

Common Stock
- ------------
In May 1996, the shareholders of the Company approved an amendment to the
Company's Restated Certificate of Incorporation that increased the number
of shares of authorized common stock from 300.0 million to 600.0 million in
order to accommodate issuance of common stock in connection with possible
future mergers and other financing transactions, future stock dividends or
splits, future awards pursuant to the Company's stock option plans, warrant
exercises, and other general corporate purposes.

Stock Compensation Plans
- ------------------------
In May 1996, the shareholders of the Company approved the Mattel 1996 Stock
Option Plan.  Under this plan, incentive stock options, nonqualified stock
options, stock appreciation rights, nonvested stock awards, and shares of
common stock may be granted to officers, key employees, and other persons
providing services to the Company.  In addition, nonqualified stock options
may be granted to members of the Company's Board of Directors who are not
employees of the Company.

     Generally, options are exercisable contingent upon the grantees'
continued employment with the Company.  Nonqualified stock options are
granted at not less than 100% of the fair market value of the Company's
common stock on the date of grant, generally vest at the rate of 25% per
year of service, and usually expire within ten years from the date of
grant.  The 1996 Stock Option Plan provides that up to 1.5% of Mattel's
outstanding common stock as of the first day of each calendar year will be
available for awards under the plan.  The aggregate number of shares of
common stock available for grants under the 1996 plan shall not exceed 50.0
million shares.  This plan expires on December 31, 2005.  The Company's
previous plans, the 1982 and 1990 Stock Option Plans, expired on April 14,
1992 and December 31, 1996, respectively.  All outstanding awards under
these plans continue to be exercisable under the terms of their respective
grant agreements.

     Prior to the merger, Tyco had various incentive and non-qualified
stock option plans that provided benefits for eligible participants.
Effective with the merger, all stock options previously granted and
outstanding under these plans were exchanged for approximately 363 thousand
Mattel common shares (which approximated the fair value of the options as
of the merger consummation date).

     Both Mattel and Tyco adopted the disclosure-only provisions of SFAS
No. 123.  Accordingly, no compensation cost has been recognized in the
results of operations for nonqualified stock options granted under these
plans during the years ended December 31, 1997, 1996 and 1995.  Had
compensation cost for nonqualified stock options been determined based on
their fair value at the date of grant consistent with the method of
accounting prescribed by SFAS No. 123, the Company's net income and
earnings per share would have been reduced by $14.3 million or $0.05 per
basic and diluted share, $7.0 million or $0.02 per basic and diluted share,
and $2.2 million or $0.01 per basic and diluted share in 1997, 1996 and
1995, respectively.  The pro forma effect on the Company's 1997, 1996 and
1995 net income is not indicative of the pro forma effect in future years,
because it does not take into consideration the pro forma expense related
to grants made prior to 1995.

     The fair value of Mattel options granted during 1997, 1996 and 1995
has been estimated using the Black-Scholes pricing model.  The following
weighted average assumptions were used in determining fair value:

<TABLE>
<CAPTION>
                              1997         1996         1995
- -------------------------------------------------------------
<S>                          <C>          <C>          <C>
Expected life (in years)      3.40         3.17         3.17
Risk-free interest rate       5.69%        6.05%        5.28%
Volatility factor            17.40%       17.98%       19.23%
Dividend yield                0.86%        0.82%        0.75%
- -------------------------------------------------------------
</TABLE>

     The weighted average fair value of Mattel options granted during 1997,
1996 and 1995 were $4.86, $5.12 and $3.25, respectively.


                                  47


     The following is a summary of stock option information and weighted
average exercise prices for Mattel's stock option plans during the year
(options in thousands):

<TABLE>
<CAPTION>
                                 1997              1996             1995
                            ---------------   ---------------  --------------
                            Number   Price    Number   Price   Number   Price
- --------------------------  ------   ------   ------   ------  ------   -----
<S>                         <C>      <C>      <C>      <C>     <C>      <C>
Outstanding at January 1    13,310   $18.05   14,513   $14.27  13,148   $12.73

  Options granted            7,443    25.79    4,294    25.15   4,152    16.99
  Options exercised         (2,807)   14.89   (5,267)   13.48  (2,314)   10.52
  Options canceled            (639)   22.44     (230)   16.67    (473)   13.63
                            ------            ------           ------
Outstanding at December 31  17,307   $21.73   13,310   $18.05  14,513   $14.27
                            ======            ======           ======

Exercisable at December 31   5,999   $16.29    5,263   $14.41   5,541   $13.41
                            ======            ======           ======
Available for grant at
  December 31                1,072             4,074              921
                            ======            ======           ======
</TABLE>

     The following table summarizes information about the weighted average
remaining contractual life (in years) and the weighted average exercise
prices for Mattel stock options outstanding as of December 31, 1997
(options in thousands):

<TABLE>
<CAPTION>
                          Options Outstanding          Options Exercisable
                    --------------------------------   -------------------
Exercise                      Remaining
Price Ranges        Number      Life         Price     Number      Price
- ----------------    ------   -----------   ---------   ------    ---------
<S>                 <C>      <C>           <C>         <C>       <C>
$ 2.42 to $11.58       713          4.68      $10.74      713       $10.74
 14.02 to  18.00     5,734          6.41       15.84    4,522        15.66
 18.10 to  25.50     3,386          8.29       24.50      478        24.46
 25.75 to  41.38     7,474          9.05       26.05      286        26.45
                    ------                             ------
$ 2.42 to $41.38    17,307          7.85      $21.73    5,999       $16.29
                    ======                             ======
</TABLE>

     In December 1993, restricted stock awards totaling 927.7 thousand
shares were granted to key Mattel executives.  During 1996, 244.1 thousand
shares were forfeited and returned to the Company.  On January 1, 1997,
restrictions on the remaining 683.6 thousand shares lapsed.  Compensation
expense of $2.8 million and $7.9 million was charged to income in 1996 and
1995, respectively.  In addition, as a result of the forfeiture, $6.6
million of compensation expense that was recognized in previous periods was
reversed in 1996.

Premium Price Option Plan
- -------------------------
On November 6, 1997, the Compensation/Options Committee of the Board of
Directors approved a new Premium Price Stock Option Plan, subject to
shareholder approval at the May 1998 meeting.  Options to purchase
approximately 18 million shares of common stock were granted in December
1997 with exercise prices 25% above and 33-1/3% above Mattel's six-month
average stock price prior to the grant date or the stock price on the date
of shareholder approval, whichever is greater.  These options will be
forfeited unless the Company's stock price reaches the premium exercise
price by December 31, 1999 for options with a 25% premium price and
December 31, 2000 for options with a 33-1/3% premium price.  Options
granted under the plan may not be exercised for three years and expire five
years from the date of grant.  Each option included a Tandem Limited Stock
Appreciation Right which gives the holder the right to receive cash, shares
of common stock or any combination of cash and common shares upon the
occurrence of a change of control as defined in the plan.

Stock Subscription Warrants
- ---------------------------
The Company currently has outstanding warrants exercisable into 751.4
thousand shares of the Company's common stock at an exercise price of
approximately $4.77 per share.  These warrants expire on June 30, 2000.

Disney Warrant
- --------------
In June 1996, the Company entered into a licensing agreement with Disney
Enterprises, Inc.  Pursuant to this agreement, the Company issued Disney a
warrant to purchase 3.0 million shares of the Company's common stock at an
exercise price of $27.375 per share.  This warrant cannot be exercised
prior to April 2, 1999 and expires no later than April 2, 2004.  The fair
value of the warrant is charged to income when the related properties are
introduced as a component of royalty expense over the period the related
revenues are recognized. The warrant's fair value of $26.4 million was
determined using the Black-Scholes pricing model, assuming an expected life
of eight years, a dividend yield of 0.88%, a risk-free interest rate of
6.17%, and a volatility factor of 27.60%.

Common Stock Repurchase Plan
- ----------------------------
Mattel's common stock repurchase plan, initiated in May 1990, provides for
the repurchase of common shares to fund the Company's stock option plans
and provide for warrant exercises.  The number of shares to be repurchased
is authorized on an annual basis by the Board of Directors based upon
anticipated reissuance needs.

     During 1997, 1996, and 1995, Mattel repurchased 6.5 million, 10.0
million, and 2.9 million shares, respectively.  In 1995, in addition to
shares acquired on the open market, the Company repurchased the equivalent
of 3.3 million shares of common stock in connection with its cash payment
to the IGI ESOP for all outstanding shares of Series F Preference Stock.

Dividends and Capital Transactions
- ----------------------------------
On February 6, 1996, the Board of Directors declared a five-for-four stock
split on Mattel's common stock, which was distributed on March 1, 1996.
Accordingly, $55.8 million was transferred from additional paid-in capital
to common stock, representing the par value of additional shares issued.

     A regular quarterly cash dividend has been declared by the Mattel
Board of Directors on the Company's common stock since the second quarter
of 1990.  The Board of Directors increased the quarterly cash dividend from
$0.06 per common share to $0.07 per common share in the second quarter of
1997.  Tyco was precluded from paying cash dividends on its common stock
for the two years ended December 31, 1996 due to limitations set forth in
in its various debt agreements.

                                  48


NOTE 6 - COMMITMENTS AND CONTINGENCIES
- --------------------------------------

Leases
- ------
The Company routinely enters into noncancelable lease agreements for
premises and equipment used in the normal course of business.  The
following table shows the future minimum obligations under lease
commitments in effect at December 31, 1997 (in thousands):

<TABLE>
<CAPTION>
                                      Capitalized      Operating
                                        Leases          Leases
                                      -----------      ---------
<S>                                   <C>              <C>
1998                                      $   600       $ 43,800
1999                                          500         32,000
2000                                          300         25,400
2001                                          300         18,600
2002                                          300         14,000
Thereafter                                  9,900         12,900
                                      -----------      ---------
                                          $11,900 (a)   $146,700
                                      ===========      =========
<FN>
(a) Includes $9.0 million of imputed interest.
</TABLE>

     Rental expense under operating leases amounted to $61.5 million, $58.1
million and $58.3 million for 1997, 1996 and 1995, respectively, net of
sublease income of $0.3 million, $0.5 million and $0.7 million in 1997,
1996 and 1995, respectively.

Commitments
- -----------
In the normal course of business, the Company enters into contractual
arrangements to obtain and protect the Company's right to create and market
certain toys and for future purchases of goods and services to ensure
availability and timely delivery.  Such arrangements include royalty
payments pursuant to licensing agreements and commitments for future
inventory purchases.  Certain of these commitments routinely contain
provisions for guaranteed or minimum expenditures during the terms of the
contracts.  Current and future commitments for guaranteed payments reflect
the Company's focus on expanding its product lines through alliances with
businesses in other industries, such as television and motion picture
entertainment companies.

     The single largest commitment involves the Company's 1991 agreement
with The Walt Disney Company ("Disney").  This licensing agreement, which
contains annual minimum royalty guarantees, permits the Company to use the
Disney name and certain characters on preschool and infant products through
September 2002.  In related agreements, the Company participates in
attractions and toy stores at three Disney theme parks under agreements in
effect through June 2002.  Under these agreements, the Company makes semi-
annual payments to Disney.

     In June 1996, the Company entered into a licensing agreement with
Disney Enterprises, Inc. for an expanded strategic alliance, which grants
the Company exclusive worldwide rights (with certain exceptions) to produce
toys based on all children-oriented Disney television and film properties
introduced, commencing summer 1997.  The agreement spans three years, with
the Company having the right for up to two additional years to market
merchandise from film properties produced during the second and third
years.  The initial term of the agreement may be renewed for an additional
three-year period upon mutual consent.  This agreement contains minimum
royalty guarantees that are contingent upon the number and nature of the
properties introduced by Disney.  Commitments for 1998 introductions are
expected to approximate $18.9 million payable over a three-year period.
Future commitments could be as high as $37.8 million per introduction year.
Pursuant to the agreement, the Company issued Disney a stock warrant,
valued at $26.4 million, to purchase 3.0 million shares of the Company's
common stock.

     Licensing and related agreements provide for terms extending from 1998
through 2002 and contain provisions for future minimum payments as shown in
the following table (in thousands):

<TABLE>
<CAPTION>
                                         Minimum
                                         Payments
                                        ---------
<S>                                      <C>
1998                                     $ 92,000
1999                                       79,000
2000                                       72,000
2001                                       70,000
2002                                       47,000
                                        ---------
                                         $360,000
                                        =========
</TABLE>

     Royalty expense for the years ended December 31, 1997, 1996 and 1995
was $194.1  million, $155.3 million and $137.4 million, respectively.

     As of December 31, 1997, the Company had outstanding commitments for
1998 purchases of inventory of approximately $90 million.

Foreign Currency Contracts
- --------------------------
The Company enters into foreign currency forward exchange and option
contracts primarily as hedges of inventory purchases, sales and other
intercompany transactions denominated in foreign currencies, to limit the
effect of exchange rate fluctuations on the results of operations and cash
flows.  These contracts generally have maturity dates of up to 18 months.
Gains or losses related to firm commitments, which qualify for hedge
accounting, are deferred and are recognized in the results of operations as
part of the underlying transaction.  Contracts that do not qualify for
hedge accounting are marked to market with gains and losses recognized in
the results of operations currently.  Had the Company not entered into
hedges to limit the effect of exchange rate fluctuations on results of
operations and cash flows, the unfavorable effect on 1997 pre-tax income
would have approximated $20 million.

     As of December 31, 1997 and 1996, the Company held the following
contracts to sell foreign currencies (in thousands):

<TABLE>
<CAPTION>
                                     1997                    1996
                            ----------------------  ----------------------
                             Notional                Notional
                              Amount    Fair Value    Amount    Fair Value
                            ----------  ----------  ----------  ----------
<S>                         <C>         <C>         <C>         <C>
Forwards                      $353,085                $500,191
Options                         93,547                   5,500
                            ----------              ----------
                              $446,632    $441,669    $505,691    $495,800
                            ==========  ==========  ==========  ==========
</TABLE>

     Fair value for forwards reflects the amount, based on dealer quotes,
the Company would receive at maturity for contracts involving the same
currencies and maturity dates, if they had been entered into as of year-end
1997 and 1996,

                                  49


respectively.  Fair value for options reflects the notional
amount of US dollars the Company would receive from the current contracts,
less the respective year-end option value.  The option value is determined
based on dealer quotes for contracts involving the same currencies and
maturity dates.

     As of December 31, 1997 and 1996, the Company held $362.1 million and
$165.9 million notional amount, respectively, of foreign currency forward
exchange contracts to purchase foreign currencies.  The fair value of these
contracts was $346.5 million and $166.0 million for December 31, 1997 and
1996, respectively.  Fair value reflects the amount, based on dealer
quotes, the Company would pay at maturity for contracts involving the same
currencies and maturity dates, if they had been entered into as of year-end
1997 and 1996, respectively.

     The following table summarizes the Company's foreign currency
contracts by major currency as of December 31, 1996 and 1995 (in thousands
of US dollars):

<TABLE>
<CAPTION>
                                       1997                    1996
                              ----------------------  ----------------------
                                 Buy         Sell        Buy         Sell
                              ----------  ----------  ----------  ----------
<S>                           <C>         <C>         <C>         <C>
US dollars                      $446,632    $362,083    $505,691    $161,965
German marks                      19,179      73,977      44,735     103,574
Italian lira                      38,277      53,161       8,324      59,265
Malaysian ringgits                53,304           -      56,475           -
Hong Kong dollars                148,084       2,527           -      13,429
French francs                          -      52,756         429      63,852
British pounds sterling           32,548      72,580      26,501      50,319
Canadian dollars                  22,608           -      11,002      40,204
Spanish pesetas                        -      19,363           -      23,171
Dutch guilders                    12,778      49,967           -      74,864
Japanese yen                           -       7,956           -       7,913
Australian dollars                 6,398           -           -      28,187
Belgian francs                         -      60,038           -      29,810
Swiss francs                      13,677           -      11,955           -
Mexican peso                           -      50,200           -       5,500
Indonesian rupiah                 15,230           -           -           -
Other (under $5,000)                   -       4,107       6,505       9,564
                              ----------  ----------  ----------  ----------
                                $808,715    $808,715    $671,617    $671,617
                              ==========  ==========  ==========  ==========
</TABLE>

     In order to minimize the risk of counterparty non-performance, the
Company executes its foreign currency forward exchange and option contracts
with financial institutions believed to be credit-worthy, generally those
that provide the Company with its working capital lines of credit.

     Market risk exposures exist with respect to the settlement of foreign
currency transactions during the year because currency fluctuations cannot
be predicted with certainty.  The Company seeks to mitigate its exposure to
market risk by monitoring its currency exchange exposure for the year and
partially or fully hedging such exposure.  In addition, the Company manages
its exposure through the selection of currencies used for international
borrowings and intercompany invoicing.  The Company does not trade in
financial instruments for speculative purposes.

Litigation
- ----------
The Company is involved in various litigation and other legal matters,
including claims related to intellectual property, product liability, labor
and environmental cleanup, which are being addressed or defended in the
ordinary course of business.  Management believes that any liability which
may potentially result upon resolution of such matters will not have a
material adverse effect on the Company's consolidated financial position or
results of operations.


NOTE 7 - ACQUISITIONS AND NONRECURRING ITEMS
- --------------------------------------------

Business Combination
- --------------------
Pursuant to an Agreement and Plan of Merger dated November 17, 1996, as
amended by an Amendment to Agreement and Plan of Merger dated November 22,
1996, a merger was consummated between the Company and Tyco on March 27,
1997.  The stock-for-stock transaction was approved by the shareholders of
Tyco, after which Tyco was merged with and into Mattel, with Mattel
continuing as the surviving corporation in the merger.  As a result of the
merger, the separate existence of Tyco ceased.  Under the merger agreement,
each outstanding share of Tyco common stock was converted into the right to
receive 0.48876 Mattel common shares and resulted in the issuance of
approximately 17 million shares.  Tyco restricted stock units and stock
options outstanding as of the merger date were exchanged for approximately
0.6 million Mattel common shares.  In addition, each share of Tyco Series B
and Series C Preferred Stock was converted into like Mattel preferred
stock.  This transaction has been accounted for as a pooling of interests,
and accordingly, financial information for periods prior to the merger
reflect retroactive restatement of the companies' combined financial
position and operating results.  For periods preceding the merger, there
were no intercompany transactions which required elimination from the
combined consolidated results of operations and there were no adjustments
necessary to conform the accounting practices of the two companies.

     Selected financial information for the combining entities included in
the consolidated statements of income for the quarter ended March 31, 1997
(unaudited) and the two years ended December 31, 1996 and 1995 are as
follows (in thousands):

<TABLE>
<CAPTION>
                                          For the Period
                              --------------------------------------
                              March 31,   December 31,  December 31,
                                1997         1996          1995
- --------------------------------------------------------------------
<S>                           <C>         <C>           <C>
Net sales
  Mattel                      $ 568,528     $3,785,958    $3,638,812
  Tyco (a)                      124,992        749,374       731,004
                              ---------     ----------    ----------
    Combined                  $ 693,520     $4,535,332    $4,369,816
                              =========     ==========    ==========
Net income
  Mattel                      $  13,123     $  377,641    $  357,802
  Tyco (b)                       (7,747)        (5,417)      (19,913)
  Integration/restructuring
    charge (c)                 (210,000)             -             -
                              ---------     ----------    ----------
    Combined                  $(204,624)    $  372,224    $  337,889
                              =========     ==========    ==========

<FN>
(a) Certain amounts have been classified differently than previously
    published amounts in order to conform the accounting presentation
    of the two entities.
(b) The provision for income taxes has been adjusted by $3.4 million
    and $7.3 million in 1996 and 1995, respectively, to reflect the
    adjustment of valuation allowances established in the historical
    financial statements of Tyco, resulting in the recognition of
    benefits of losses incurred by certain foreign affiliates.
(c) The integration and restructuring charge of $275.0 million, after
    related income tax effects, reduced earnings of the combined
    company by $210.0 million.

</TABLE>
                                  50


Restructuring Charges
- ---------------------
In connection with the Tyco merger, the Company commenced an integration
and restructuring plan and recorded a $275 million pre-tax charge against
operations in March 1997.  The plan consisted of consolidating certain
manufacturing and distribution operations, eliminating duplicative
marketing and administrative offices, terminating various distributor and
licensing arrangements and abandoning certain product lines.  Included in
the charge was approximately $86 million for estimated severance costs
related to the elimination of 2,700 positions principally associated with
facilities to be closed.  The remainder of the charge consisted of
transaction costs related to the merger, asset write-downs and contract
termination expenses.  Of the total pre-tax charge, approximately $90
million represents non-cash asset write-downs.  Through December 31, 1997,
the total integration and restructuring expenditures and write-offs were
approximately $166 million, $46 million of which related to severance
payments.  The plan is expected to be substantially completed in 1998.

     During 1995, Tyco adopted restructuring programs to reduce operating
expenses in Europe and at the Tyco Preschool unit which resulted in a pre-
tax charge against continuing operations of $8.9 million.  As of December
31, 1996, the restructuring activity provided for by these charges was
substantially complete and amounts previously accrued had been paid.  The
type and amount of charges incurred approximated the amounts included in
these provisions.


NOTE 8 - FINANCIAL INFORMATION BY GEOGRAPHIC AREA
- -------------------------------------------------

The Company's business consists of the design, manufacture and marketing of
toys on a worldwide basis.  The Company's international operations are
located principally in Europe, Canada, Latin America and Asia.

     The Company's toy products are sold throughout the world.  Credit is
granted to customers on an unsecured basis, and generally provides for
extended payment terms which result in a substantial portion of trade
receivables being collected during the latter half of the year.  In the
United States, toys are distributed directly to large retailers, including
discount and free-standing toy stores, chain stores, department stores,
other retail outlets, and to a limited extent, wholesalers.
Internationally, the Company's products are sold directly in most of the
European and Asian countries, and mainly through distributors in certain
Latin American countries.

     Customers accounting for more than 10% of the Company's consolidated
net sales and related accounts receivable are as follows (dollars in
millions):

<TABLE>
<CAPTION>
                                          1997        1996        1995
                                       ----------  ----------  ----------
<S>                                    <C>         <C>         <C>
Worldwide sales for the year ended
- ----------------------------------
Toys R Us                                     18%         23%         23%
Wal-Mart                                      15%         12%         12%

Accounts receivable as of December 31
- -------------------------------------
Toys R Us                                  $260.7      $185.0      $157.6
Wal-Mart                                    178.6        90.4        78.1
- -------------------------------------------------------------------------
</TABLE>

     Information by geographic area is set forth in the tables below.
Profit from operations represents income before income taxes, interest
expense and general corporate expenses.  Intercompany sales are based upon
transfer prices which include manufacturing cost and profit.

<TABLE>
<CAPTION>
                                                 Profit From    Identifiable
(In thousands)                       Net Sales    Operations       Assets
- --------------                      -----------  ------------   ------------
<S>                                 <C>          <C>            <C>
1997
United States                       $ 3,342,916     $ 436,800    $1,965,487
Europe and Canada                     1,159,639       183,901       669,635
Asia and Latin America                2,110,952       289,823       695,183
                                    -----------  ------------   -----------
                                      6,613,507       910,524     3,330,305
Intercompany sales
  United States                        (383,147)            -             -
  Europe and Canada                     (88,872)            -             -
  Asia and Latin America             (1,306,872)            -             -
Interest expense                              -       (90,130)            -
Corporate and other (a)                       -      (395,312)      473,486
                                    -----------  ------------   -----------
Consolidated total                  $ 4,834,616     $ 425,082    $3,803,791
                                    ===========  ============   ===========

1996
United States                       $ 3,099,604     $ 367,219    $1,838,912
Europe and Canada                     1,361,188       184,387       764,899
Asia and Latin America                1,785,167       205,889       666,633
                                    -----------  ------------   -----------
                                      6,245,959       757,495     3,270,444
Intercompany sales
  United States                        (403,796)            -             -
  Europe and Canada                    (135,232)            -             -
  Asia and Latin America             (1,171,599)            -             -
Interest expense                              -      (100,226)            -
Corporate and other                           -      (120,513)      310,698
                                    -----------  ------------   -----------
Consolidated total                  $ 4,535,332     $ 536,756    $3,581,142
                                    ===========  ============   ===========

1995
United States                       $ 3,024,083     $ 350,894    $1,577,185
Europe and Canada                     1,407,628       210,476       832,392
Asia and Latin America                1,553,865       142,452       570,191
                                    -----------  ------------   -----------
                                      5,985,576       703,822     2,979,768
Intercompany sales
  United States                        (464,343)            -             -
  Europe and Canada                    (124,356)            -             -
  Asia and Latin America             (1,027,061)            -             -
Interest expense                              -      (102,983)            -
Corporate and other                           -       (96,171)      361,602
                                    -----------  ------------   -----------
Consolidated total                  $ 4,369,816     $ 504,668    $3,341,370
                                    ===========  ============   ===========
<FN>
(a) Corporate operating profit includes the Tyco integration and Mattel
    restructuring charge of $275.0 million.

</TABLE>

                                  51



NOTE 9 - QUARTERLY FINANCIAL INFORMATION (UNAUDITED)
- ----------------------------------------------------
<TABLE>
<CAPTION>
(In thousands, except per share         First      Second     Third      Fourth
  amounts)                             Quarter    Quarter    Quarter     Quarter
- ---------------------------------------------------------------------------------
<S>                                   <C>        <C>       <C>         <C>
YEAR ENDED DECEMBER 31, 1997 (a)
Net sales                             $ 693,520  $972,656  $1,555,347  $1,613,093
Gross profit                            322,811   458,837     800,277     818,075
Advertising and promotion expenses      102,626   131,713     244,231     300,569
Other selling and administrative
  expenses                              185,286   192,707     198,767     220,192
Restructuring and integration
  charges (b)                           275,000         -           -           -
Other expense, net                        7,882     7,959      14,892       2,964
Operating profit (c)                     27,017   126,458     342,387     294,350
Income (loss) before taxes and
  extraordinary item                   (267,619)  107,944     317,755     267,002
Extraordinary item - loss on early
  retirement of debt                          -         -      (4,610)          -
Net income (loss)                      (204,624)   75,634     219,045     195,129
Preferred stock dividend
  requirements                           (2,840)   (2,837)     (2,838)     (1,990)
Net income (loss) applicable to
  common shares                        (207,464)   72,797     216,207     193,139
Basic income (loss) per common
  share:
  Income (loss) before extraordinary
    item                              $   (0.72) $   0.25  $     0.76  $     0.66
  Extraordinary item - loss on early
    retirement of debt                        -         -       (0.02)          -
  Net income (loss)                   $   (0.72) $   0.25  $     0.74  $     0.66
  Average number of common shares       288,382   291,737     290,650     290,962
Diluted income (loss) per common
  share:
  Income (loss) before extraordinary
    item                              $   (0.72) $   0.25  $     0.73  $     0.64
  Extraordinary item - loss on early
    retirement of debt                        -         -       (0.02)          -
  Net income (loss)                   $   (0.72) $   0.25  $     0.71  $     0.64
  Average number of common and
    common equivalent shares            288,382   296,609     306,870     306,053
Dividends declared per common
  share                               $    0.06  $   0.07  $     0.07  $     0.07
Common stock market price:
  High                                $   29.25  $  35.25  $    35.75  $    41.38
  Low                                     24.00     24.00       32.38       33.38

YEAR ENDED DECEMBER 31, 1996 (a)
Net sales                             $ 683,999  $921,583  $1,497,916  $1,431,834
Gross profit                            322,874   436,024     750,773     710,087
Advertising and promotion expenses      100,104   129,524     240,303     308,988
Other selling and administrative
  expenses                              169,581   183,216     204,584     214,954
Other expense, net                        4,499     8,704       9,459       8,860
Operating profit (c)(d)                  48,690   114,580     296,427     177,285
Income before taxes                      28,797    92,590     268,176     147,193
Net income                               20,534    63,370     181,375     106,945
Preferred stock dividend
  requirements                             (827)     (889)     (2,838)     (2,837)
Net income applicable to common
  shares                                 19,707    62,481     178,537     104,108
Basic income per share:
  Net income                          $    0.07  $   0.21  $     0.62  $     0.36
  Average number of common shares       293,371   292,890     289,182     287,544
Diluted income per share:
  Net income                          $    0.07  $   0.21  $     0.59  $     0.35
  Average number of common and
    common equivalent shares            298,858   297,916     305,707     303,594
Dividends declared per common
  share                               $    0.06  $   0.06  $     0.06  $     0.06
Common stock market price:
  High                                $   28.30  $  28.88  $    29.13  $    31.50
  Low                                     23.90     24.38       22.13       24.63
- ---------------------------------------------------------------------------------
<FN>
(a) Financial information for the first quarter of 1997 and all quarters in
    1996 has been restated retroactively for the effects of the March 1997
    merger with Tyco, accounted for as a pooling of interests.
(b) Represents a nonrecurring charge for transaction, integration and
    restructuring costs related to the merger with Tyco.
(c) Represents income from operations before interest expense, provision for
    income taxes and in 1997, restructuring and integration charges.
(d) Fourth quarter operating profit includes a $21.8 million nonrecurring
    charge related to the accounting for certain royalties and participation
    fees in prior periods.
</TABLE>


                                  52


NOTE 10 - SUPPLEMENTAL FINANCIAL INFORMATION
- --------------------------------------------
<TABLE>
<CAPTION>
                                                    As of Year End
                                                ----------------------
(In thousands)                                     1997        1996
- ------------------------------------------      ----------  ----------
<S>                                             <C>         <C>
INVENTORIES INCLUDE THE FOLLOWING:
    Raw materials and work in process             $ 48,620    $ 70,121
    Finished goods                                 380,224     374,057
                                                ----------  ----------
                                                  $428,844    $444,178
                                                ==========  ==========

PREPAID EXPENSES AND OTHER CURRENT ASSETS
  INCLUDE THE FOLLOWING:
    Deferred income taxes                         $170,626    $101,075
    Other                                           75,903      94,598
                                                ----------  ----------
                                                  $246,529    $195,673
                                                ==========  ==========

INTANGIBLE ASSETS, NET, INCLUDE THE
  FOLLOWING:
    Goodwill                                      $534,128    $600,851
    Other                                            8,631      10,559
                                                ----------  ----------
                                                  $542,759    $611,410
                                                ==========  ==========

ACCRUED LIABILITIES INCLUDE THE
  FOLLOWING:
    Advertising and promotion                     $144,020    $131,242
    Mattel restructuring and
     Tyco integration                              108,581           -
    Royalties                                       79,304      63,558
    Defective returns                               37,314      57,176
    Other                                          260,226     258,715
                                                ----------  ----------
                                                  $629,445    $510,691
                                                ==========  ==========

<CAPTION>
                                                   For the Year
                                          -------------------------------
(In thousands)                               1997      1996       1995
- ------------------------------------      --------- ---------- ----------
<S>                                       <C>       <C>        <C>
SELLING AND ADMINISTRATIVE EXPENSES
  INCLUDE THE FOLLOWING:
    Research and development               $156,350   $147,174   $132,020
- -------------------------------------------------------------------------

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:
    Cash paid during the period for:
      Income taxes                         $105,812   $107,944   $169,923
      Interest                               94,320     99,019    100,544
    Noncash investing and financing
    activities:
      Issuance of stock warrant                   -     26,444          -
      Conversion of 7% Notes                 16,034          -          -
- -------------------------------------------------------------------------
</TABLE>


                                  53


        MANAGEMENT REPORT ON RESPONSIBILITY FOR FINANCIAL REPORTING
        -----------------------------------------------------------


Management is responsible for the preparation of the Company's consolidated
financial statements and the related financial and nonfinancial information
appearing in this Annual Report.  The financial statements have been
prepared in accordance with generally accepted accounting principles and,
in the opinion of management, present fairly the Company's financial
position, results of operations and cash flows.  The financial statements
necessarily contain some amounts that are based on the best estimates and
judgments of management.

     The Company maintains accounting and internal control systems which
management believes are adequate to provide reasonable assurance, in
relation to reasonable cost, as to the integrity and reliability of the
financial statements and as to protection of assets from unauthorized use
or disposition.  The selection and training of qualified personnel, the
establishment and communication of accounting and administrative policies
and procedures, and a program of internal audit are important elements of
these control systems.

     The Company's internal auditors are directed to examine the adequacy
and effectiveness of the Company's system of internal accounting,
administrative and operational controls.  They conduct formal and
systematic reviews to determine that operations are adequately controlled
and to assure that assets are effectively safeguarded.

     The Board of Directors has appointed an audit committee, composed
entirely of nonemployee directors.  The committee meets regularly with
financial management, internal auditors and the independent accountants to
review accounting control, auditing and financial reporting matters.

     Price Waterhouse LLP, independent accountants, have been retained to
audit the Company's consolidated financial statements. They conduct a
review of internal accounting controls to the extent required by generally
accepted auditing standards and perform such tests and related procedures
as they deem necessary to arrive at an opinion on the fairness of the
financial statements.


/s/ Harry J. Pearce
- -------------------


Harry J. Pearce
Chief Financial Officer



                                  54


                  REPORT OF INDEPENDENT ACCOUNTANTS
                  ---------------------------------



To the Board of Directors and Shareholders of Mattel, Inc.

In our opinion, based on our audits and the report of other auditors,
the accompanying consolidated balance sheets and the related
consolidated statements of income, of shareholders' equity and of cash
flows present fairly, in all material respects, the financial position
of Mattel, Inc. and its subsidiaries at December 31, 1997 and 1996,
and the results of their operations and their cash flows for each of
the three years in the period ended December 31, 1997, in conformity
with generally accepted accounting principles.  These financial
statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements
based on our audits.  We did not audit the financial statements of
Tyco Toys, Inc. and its subsidiaries, which statements reflect total
assets of $646,339,000 at December 31, 1996 and net sales of
$720,954,000 and $709,109,000 for each of the two years in the period
ended December 31, 1996.  Those statements were audited by other
auditors whose report thereon has been furnished to us, and our
opinion expressed herein, insofar as it relates to the amounts
included for Tyco Toys, Inc. and its subsidiaries, is based solely on
the report of the other auditors.  We conducted our audits of these
statements in accordance with generally accepted auditing standards
which require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement
presentation.  We believe that our audits and the report of other
auditors provide a reasonable basis for the opinion expressed above.






/s/ PRICE WATERHOUSE LLP
- ------------------------

Price Waterhouse LLP
Los Angeles, California
February 2, 1998


                                  55



                          DIRECTORS AND OFFICERS
                          ----------------------
                       Mattel, Inc. and Subsidiaries
<TABLE>
<CAPTION>

BOARD OF DIRECTORS                               CORPORATE OFFICERS
<S>                                              <C>
Jill E. Barad (1)                                Jill E. Barad
Chairman and Chief Executive Officer,            Chairman and Chief Executive Officer
Mattel, Inc.

John W. Amerman (1)                              Bruce L. Stein
Retired Chairman and Chief Executive             President, Mattel Worldwide and Chief
Officer, Mattel, Inc.                            Operating Officer

Dr. Harold Brown (4)(5)                          Astrid Autolitano
Senior Managing Director, E.M. Warburg,          President, Mattel International
Pincus & Co., LLC

Tully M. Friedman (1)(3)(6)                      Gary S. Baughman
Founding Partner, Friedman & Fleischer,          President, Fisher-Price, Inc.
LLC

Joseph C. Gandolfo (5)                           Joseph C. Gandolfo
President, Worldwide Manufacturing               President, Worldwide Manufacturing
Operations, Mattel, Inc.                         Operations

Ronald M. Loeb (3)(6)                            Ned Mansour
Of Counsel, Irell & Manella                      President, Corporate Operations and
                                                 General Counsel

Ned Mansour (6)                                  Francesca Luzuriaga
President, Corporate Operations and              Executive Vice President, Worldwide
General Counsel, Mattel, Inc.                    Business Planning and Resources

Edward N. Ney (4)(5)                             Harry J. Pearce
Chairman of the Board of Advisors,               Chief Financial Officer
Burson-Marsteller and Chairman,
Marsteller Advertising

William D. Rollnick (1)(2)(3)                    Glenn Bozarth
Retired Chairman, Genstar Rental                 Senior Vice President, Corporate
Electronics, Inc.                                Communications

Christopher A. Sinclair (2)                      Fermin Cuza
President and Chief Executive Officer,           Senior Vice President, International
Quality Food Centers                             Trade and Worldwide Government
                                                 Affairs

Bruce L. Stein (4)                               Kevin M. Farr
President, Mattel Worldwide and Chief            Senior Vice President and Controller
Operating Officer, Mattel, Inc.

John L. Vogelstein (1)(2)(3)(6)                  Douglas Glen
Vice Chairman of the Board, President,           Senior Vice President and
and Director, E.M. Warburg, Pincus               Chief Strategy Officer
& Co., LLC
                                                 John T. Phippen
                                                 Senior Vice President and Chief
                                                 Information Officer

                                                 William Stavro
                                                 Senior Vice President and
                                                 Treasurer

<FN>
(1) Member, Executive/Finance Committee
    John L. Vogelstein, Chairman
(2) Member, Compensation/Options Committee
    John L. Vogelstein, Chairman
(3) Member, Audit Committee
    William D. Rollnick, Chairman
(4) Member, Pension Committee
    Edward N. Ney, Chairman
(5) Member, Foundation Committee
    Dr. Harold Brown, Chairman
(6) Member, Nominations/Corporate Governance Committee
    Ronald M. Loeb, Chairman

</TABLE>


                                  56


                               CORPORATE INFORMATION
                               ---------------------
                           Mattel, Inc. and Subsidiaries



Transfer Agent and Registrar
- ----------------------------
Mattel, Inc. Common Stock
BankBoston, N.A.
c/o Boston EquiServe, L.P.


Depositary
- ----------
Mattel, Inc. Depositary Shares, each
representing one twenty-fifth of a
share of Series C Mandatorily
Convertible Redeemable Preferred
Stock
BankBoston, N.A.
c/o Boston Equiserve, L.P.


Note Trustees
- -------------
Mattel, Inc. 6-3/4% Senior Notes due May 15, 2000
PNC Bank, N.A.
One Oliver Plaza, 27th Floor
Pittsburgh, Pennsylvania  15222-2602

Mattel, Inc. Medium-Term Notes
Chemical Trust Company of California
101 California Street, Suite 2725
San Francisco, California  94111


Stock Exchange Listings
- -----------------------
Mattel, Inc. Common Stock and Mattel, Inc. Preference
Share Purchase Rights
New York Stock Exchange and Pacific Exchange, Inc.

Mattel, Inc. Depositary Shares
New York Stock Exchange


Shareholder Administration
- --------------------------
Inquiries relating to shareholder accounting records, stock
transfer and dividends (including dividend reinvestment)
should be directed to:
BankBoston, N.A.
c/o Boston EquiServe, L.P.
150 Royall Street
Canton, Massachusetts  02021
(overnight or courier delivery only) or
P.O. Box 644
Boston, Massachusetts  02102
Telephone: 888-909-9922


Common Shareholders
- -------------------
As of March 1, 1998, there were approximately 46,000
holders of record of Mattel, Inc. common stock


Annual Meeting
- --------------
The Annual Meeting of Shareholders will be held May 6,
1998, at 10:00 a.m. in the Manhattan Ballroom of the
Manhattan Beach Marriott, Manhattan Beach, California


Form 10-K
- ---------
Mattel's Annual Report to the Securities and Exchange
Commission on Form 10-K for the year ended December 31,
1997, is available upon request by writing to the
Secretary of the Company, 333 Continental Boulevard,
El Segundo, California  90245


Trademark Legends
- -----------------
Barbie, Fisher-Price, Hot Wheels, See 'N Say, Magna Doodle,
View-Master, Power Wheels, Matchbox, PrintPaks and Tyco are
registered trademarks of Mattel, Inc.

Disney characters: [copyright] Disney.  Pooh character
is based on the "Winnie the Pooh" works, Copyright
A.A. Milne and E.H. Shepard.  GRAND PRIX and PONTIAC are
trademarks of Pontiac Division, General Motors Corporation,
and used under license to Mattel, Inc.  Kyle Petty name
and/or likeness used under license from Petty Enterprises
Two, Inc.  CTW characters: [copyright] 1998 Children's
Television Workshop.  Sesame Street Muppets: [copyright] 1998
Jim Henson Productions, Inc.  Olympic Skater is a registered
trademark of the U.S. Olympic Committee.  Vera Wang is the
trademark of V.E.W., Ltd.  The X-Files [trademark] and
[copyright] 1998 Twentieth Century Fox Film Corporation.
Oscar de la Renta is a trademark of Oscar de la Renta, Ltd.
WNBA and NBA are trademarks used under license.
"Daytona 500" is licensed from Daytona Properties.

[copyright] 1998 Mattel, Inc.
All Rights Reserved
Printed in U.S.A.

Printed on recycled paper.


<PAGE>
<TABLE>
<CAPTION>
                                                                    EXHIBIT 21.0
                                                                   (Page 1 of 3)

                          SUBSIDIARIES OF MATTEL, INC.
                          ----------------------------
                                                                Percentage of
                                                                   Voting
                                                                 Securities
                                             Jurisdiction      Owned Directly
                                               in Which         or Indirectly
             Subsidiaries(1)                  Organized          By Parent(2)
- ----------------------------------------  ------------------  -----------------
<S>                                       <C>                 <C>
Arco Toys, Limited                        Hong Kong                       100%
ARCOTOYS, Inc.                            Delaware                        100%
Far West Insurance Company, Limited       Bermuda                         100%
Fisher-Price, Inc.                        Delaware                        100%
Mabamex, S.A. de C.V.                     Mexico                          100%
Matchbox Collectibles (Europe) Ltd.       U.K.                            100%
Matchbox Toys (USA) Inc.                  New Jersey                      100%
Mattel Argentina S.A.                     Argentina                       100%
Mattel Chile S.A.                         Chile                           100%
Mattel Colombia S.A.                      Colombia                        100%
Mattel East Asia Limited                  Hong Kong                       100%
Mattel Espana, S.A.                       Spain                           100%
Mattel Factoring, Inc.                    Delaware                        100%
Mattel (HK) Limited                       Hong Kong                       100%
Mattel Holding, Inc.                      Delaware                        100%
 Mattel U.K. Limited                      U.K.                            100%
  Fisher-Price Toys Ltd.                  U.K.                            100%
  Matchbox Toys Ltd.                      U.K.                            100%
  Mattel Group PLC                        U.K.                            100%
   J.W. Spear & Sons PLC                  U.K.                            100%
Mattel Holdings Limited                   Canada                          100%
 Mattel Canada Inc.                       Canada                          100%
Mattel I., Inc.                           Delaware                        100%
 Mattel S.r.l.                            Italy                           100%
  Fisher-Price, S.r.l.                    Italy                           100%
  Mattel A.E.B.E.                         Greece                          100%
  Mattel A.G.                             Switzerland                     100%
  Mattel Manufacturing Europe, S.r.l.     Italy                           100%



<FN>
1
  All of the subsidiaries listed above are included in the Consolidated
Financial Statements.  Twenty one are not named because, when considered in
the aggregate, they do not constitute a significant subsidiary.  Furthermore,
approximately seventeen subsidiaries are inactive and financial statements are
not prepared for such companies.

2
  Parent refers to Mattel, Inc. (a Delaware corporation) and excludes
Directors' qualifying shares.


<CAPTION>
                                                                    EXHIBIT 21.0
                                                                   (Page 2 of 3)

                          SUBSIDIARIES OF MATTEL, INC.
                          ----------------------------
                                                                Percentage of
                                                                   Voting
                                                                 Securities
                                             Jurisdiction      Owned Directly
                                               in Which         or Indirectly
             Subsidiaries(1)                  Organized          By Parent(2)
- ----------------------------------------  ------------------  -----------------
<S>                                       <C>                 <C>
Mattel N.V.                               Netherlands                     100%
                                           Antilles
 Mattel Europe Holdings B.V.              The Netherlands                 100%
  Fisher-Price Beteiligungs-G.m.b.H.      Germany                         100%
   Mattel G.m.b.H.                        Germany                         100%
    Mattel Hungary Ipari Es Kereskedelmi  Hungary                         100%
     KFT
    Mattel Spol. S.R.O.                   Czech Republic                  100%
  Mattel Europa B.V.                      The Netherlands                 100%
   Mattel B.V.                            The Netherlands                 100%
   P.T. Mattel Indonesia                  Indonesia                       100%
  Mattel France S.A.                      France                          100%
   Corolle S.A.                           France                          100%
    Mattel Portugal Limitada              Portugal                        100%
  Mattel Gesellschaft m.b.H.              Austria                         100%
  Mattel Scandinavia A/S                  Denmark                         100%
Mattel Japan Limited                      Japan                           100%
Mattel (K.L.) Sdn.Bhd.                    Malaysia                        100%
Mattel (Malaysia) Sdn.Bhd.                Malaysia                        100%
Mattel Media, Inc.                        Delaware                        100%
Mattel de Mexico, S.A. de C.V.            Mexico                          100%
Mattel (NZ) Limited                       New Zealand                     100%
Mattel Operations, Inc.                   Delaware                        100%
Mattel Overseas, Inc.                     California                      100%
 Mattel Vendor Operations Asia Limited    Hong Kong                       100%
Mattel Polska Sp. Z.O.O.                  Poland                          100%
Mattel Pty. Limited                       Australia                       100%
Mattel Realty Corporation                 Delaware                        100%
Mattel Servicios, S.A. de C.V.            Mexico                          100%
Mattel Sales Corp.                        California                      100%
Mattel Southeast Asia Pte. Ltd.           Singapore                       100%
Mattel Specialty, Inc.                    Delaware                        100%
Mattel Tools Sdn.Bhd.                     Malaysia                        100%
Mattel Taiwan Corporation                 Taiwan                          100%
Mattel de Venezuela, C.A.                 Venezuela                       100%



<FN>
1
  All of the subsidiaries listed above are included in the Consolidated
Financial Statements.  Twenty one are not named because, when considered in
the aggregate, they do not constitute a significant subsidiary.  Furthermore,
approximately seventeen subsidiaries are inactive and financial statements are
not prepared for such companies.

2
  Parent refers to Mattel, Inc. (a Delaware corporation) and excludes
Directors' qualifying shares.

<CAPTION>
                                                                    EXHIBIT 21.0
                                                                   (Page 3 of 3)

                          SUBSIDIARIES OF MATTEL, INC.
                          ----------------------------
                                                                Percentage of
                                                                   Voting
                                                                 Securities
                                             Jurisdiction      Owned Directly
                                               in Which         or Indirectly
             Subsidiaries(1)                  Organized          By Parent(2)
- ----------------------------------------  ------------------  -----------------
<S>                                       <C>                 <C>
Montoi S.A. de C.V.                       Mexico                          100%
Precision Moulds Limited                  Hong Kong                       100%
Tyco Hong Kong Ltd.                       Hong Kong                       100%
Tyco Preschool Toys, Inc.                 Delaware                        100%
Tyco Toys (Europe) N.V.                   Belgium                         100%
Tyco Toys (Switzerland) AG                Switzerland                     100%
Tyco Toys (UK) Ltd.                       U.K.                            100%
Universal International Holdings Ltd.     Hong Kong                       100%



<FN>
1
  All of the subsidiaries listed above are included in the Consolidated
Financial Statements.  Twenty one are not named because, when considered in
the aggregate, they do not constitute a significant subsidiary.  Furthermore,
approximately seventeen subsidiaries are inactive and financial statements are
not prepared for such companies.

2
  Parent refers to Mattel, Inc. (a Delaware corporation) and excludes
Directors' qualifying shares.

</TABLE>

<PAGE>
                                                               Exhibit 23.0


                    CONSENT OF INDEPENDENT ACCOUNTANTS
                    ----------------------------------




We hereby consent to the incorporation by reference in each of the nine
Registration Statements on Form S-8 (No. 33-14717, No. 33-51454, No. 33-
34920, No. 33-57082, No. 33-62185, No. 333-01061, No. 333-03385, No. 333-
47459 and No. 333-47461) and in the Prospectus constituting part of the
Registration Statement on Form S-3 (No. 333-38625) of Mattel, Inc. and its
subsidiaries of our report dated February 2, 1998, which appears in this
Annual Report to Shareholders which is incorporated by reference in this
Annual Report on Form 10-K.  We also consent to the incorporation by
reference of our report on the Financial Statement Schedule, which appears
in this Annual Report on Form 10-K.


/s/ PRICE WATERHOUSE LLP
- ------------------------


Los Angeles, California
March 18, 1998


<PAGE>
                                                               Exhibit 23.1


INDEPENDENT AUDITORS' CONSENT



We consent to the incorporation by reference in each of the nine
Registration Statements on Form S-8 (No. 33-14717, No. 33-51454, No. 33-
34920, No. 33-57082, No. 33-62185, No. 333-01061, No. 333-03385, No. 333-
47459 and No. 333-47461) and in the Prospectus constituting part of the
Registration Statement on Form S-3 (No. 333-38625) of Mattel, Inc. of our
report dated February 4, 1997 (except for note 15, as to which the date is
March 27, 1997) relating to the consolidated financial statements of Tyco
Toys, Inc. and subsidiaries, not presented separately herein, appearing in
Mattel, Inc.'s Annual Report on Form 10-K.





/s/ DELOITTE & TOUCHE LLP
- -------------------------

Philadelphia, Pennsylvania

March 18, 1998


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE YEAR
         ENDED DECEMBER 31, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                  YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                         694,947
<SECURITIES>                                         0
<RECEIVABLES>                                1,122,153
<ALLOWANCES>                                    30,737
<INVENTORY>                                    428,844
<CURRENT-ASSETS>                             2,461,736
<PP&E>                                         938,543
<DEPRECIATION>                                 336,946
<TOTAL-ASSETS>                               3,803,791
<CURRENT-LIABILITIES>                        1,173,424
<BONDS>                                        675,536
<COMMON>                                       300,381
                                0
                                        772
<OTHER-SE>                                   1,520,917
<TOTAL-LIABILITY-AND-EQUITY>                 3,803,791
<SALES>                                      4,834,616
<TOTAL-REVENUES>                             4,834,616
<CGS>                                        2,434,616
<TOTAL-COSTS>                                2,434,616
<OTHER-EXPENSES>                             1,884,788
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              90,130
<INCOME-PRETAX>                                425,082
<INCOME-TAX>                                   135,288
<INCOME-CONTINUING>                            289,794
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  4,610
<CHANGES>                                            0
<NET-INCOME>                                   285,184
<EPS-PRIMARY>                                     0.95
<EPS-DILUTED>                                     0.93

<FN>
Notes -

Amounts disclosed as EPS-Primary and EPS-Diluted represent Basic and
Diluted Earnings per Share as required by Statement of Financial
Accounting Standards No. 125, "Earnings per Share".

        

</TABLE>


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