MAUI LAND & PINEAPPLE CO INC
10-Q, 1996-08-05
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.   20549

                            FORM 10-Q



QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended            June 30, 1996          

                 Commission file number  0-4674 

                 MAUI LAND & PINEAPPLE COMPANY, INC.             
     (Exact name of registrant as specified in its charter)

           HAWAII                          99-0107542            
(State or other jurisdiction    (IRS Employer Identification No.)
of incorporation or organization)

P.O. Box 187, KAHULUI, MAUI, HAWAII   96732                      
(Address of principal executive offices)

Registrant's telephone number, including area code:
(808) 877-3351

                           NONE                                  
       Former name, former address and former fiscal year,
                  if changed since last report

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                    Yes  /x/  No  / / 

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

         Class                      Outstanding at August 1, 1996
Common Stock, no par value               1,797,125 shares




               MAUI LAND & PINEAPPLE COMPANY, INC.
                        AND SUBSIDIARIES






                              INDEX

                                                             Page

PART I.   FINANCIAL INFORMATION

Item 1.   Financial Statements

  Condensed Balance Sheets - June 30, 1996 (Unaudited)
     & December 31, 1995                                        3

  Condensed Statements of Operations and Retained Earnings,
     Three Months Ended June 30, 1996 & 1995 (Unaudited)        4

  Condensed Statements of Operations and Retained Earnings,
     Six Months Ended June 30, 1996 & 1995 (Unaudited)          5

  Condensed Statements of Cash Flows,
     Six Months Ended June 30, 1996 & 1995 (Unaudited)          6

  Notes to Condensed Financial Statements (Unaudited)           7

Item 2.   Management's Discussion and Analysis of Financial
            Condition and Results of Operations                 8

PART II.  OTHER INFORMATION                                    10




PART I. - FINANCIAL INFORMATION
Item 1.   Financial Statements  

         MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
                       CONDENSED BALANCE SHEETS
                                                  06/30/96
                                                (Unaudited)   12/31/95
                                                (Dollars in Thousands)
                                ASSETS
                                                                 
Current Assets
  Cash                                            $    855     $   166
  Accounts and notes receivable                     11,393      13,142
  Inventories                                       25,588      19,675
  Other current assets                               3,705       3,571
                                                  --------    --------
    Total current assets                            41,541      36,554

Property                                           188,569     185,175
  Accumulated depreciation                        (100,845)    (96,618)
                                                  --------    --------
    Property - net                                  87,724      88,557

Other Assets                                        10,237      11,974
                                                  --------    --------
  TOTAL                                            139,502     137,085
                                                  ========    ========

                 LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities
  Current portion of long-term debt                 14,700          --
  Trade accounts payable                             7,026       5,761
  Other current liabilities                          8,064       7,365
                                                  --------    --------
    Total current liabilities                       29,790      13,126
Long-Term Liabilities
  Long-term debt and capital lease obligations      21,266      36,227
  Accrued retirement benefits                       22,640      22,594
  Other long-term liabilities                        6,792       6,268
                                                  --------    --------
    Total long-term liabilities                     50,698      65,089

Stockholders' Equity
  Common stock, no par value - 1,800,000 
    shares authorized, 1,797,125 issued and
      outstanding                                   12,318      12,318
  Retained earnings                                 46,696      46,552
                                                  --------    --------
  Stockholders' Equity                              59,014      58,870
                                                  --------    --------
                                                  $139,502    $137,085
  TOTAL                                           ========    ========

See accompanying Notes to Condensed Financial Statements.

                                   

      
      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF OPERATIONS AND RETAINED EARNINGS 
                           (UNAUDITED)
       
         

                                            Three Months Ended   
                                            6/30/96    6/30/95  
                                          (Dollars in Thousands 
                                           Except Share Amounts)
                                                          
REVENUES
  Net sales                               $22,889      $17,869    
  Operating income                          5,321        6,240
  Other income                                562        2,091
                                          -------      -------
  Total Revenues                           28,772       26,200
                                          -------      -------
                     
COSTS AND EXPENSES
  Cost of goods sold                       15,733       12,812
  Operating expenses                        5,244        5,605
  Shipping and marketing                    3,620        3,172
  General and administrative                3,832        3,791
  Equity in losses of joint ventures          265        2,440
  Interest                                    841        1,768
                                          -------      -------
  Total Costs and Expenses                 29,535       29,588
                                          -------      -------
                    
LOSS BEFORE INCOME TAXES                     (763)      (3,388)
INCOME TAX CREDIT                            (287)      (1,190)
                                          -------      -------
                    
NET LOSS                                     (476)      (2,198)

RETAINED EARNINGS, BEGINNING OF PERIOD     47,172       46,244
                                          -------      -------
                              
RETAINED EARNINGS, END OF PERIOD           46,696       44,046
                                          =======      =======   
               
PER COMMON SHARE 

  Net Loss                                $  (.26)     $ (1.22)
                                          =======      =======   
               
        
See accompanying Notes to Condensed Financial Statements.



                                
      
      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF OPERATIONS AND RETAINED EARNINGS 
                           (UNAUDITED)
      
         
                                             Six Months Ended    
                                            6/30/96    6/30/95 
                                          (Dollars in Thousands 
                                           Except Share Amounts)
                                                          
REVENUES
  Net sales                               $45,394      $37,762    
  Operating income                         11,853       15,173
  Other income                              1,824        3,222
                                          -------      -------
  Total Revenues                           59,071       56,157
                                          -------      -------
                     
COSTS AND EXPENSES
  Cost of goods sold                       31,330       27,460
  Operating expenses                       10,784       11,932
  Shipping and marketing                    6,814        5,975
  General and administrative                7,593        8,152
  Equity in losses of joint ventures          558        4,186
  Interest                                  1,771        4,803
                                          -------      -------
  Total Costs and Expenses                 58,850       62,508
                                          -------      -------
                    
INCOME (LOSS) BEFORE INCOME TAXES             221       (6,351)
INCOME TAXES (CREDIT)                          77       (2,286)
                                          -------      -------
                    
NET INCOME (LOSS)                             144       (4,065)

RETAINED EARNINGS, BEGINNING OF PERIOD     46,552       48,111
                                          -------      -------
                              
RETAINED EARNINGS, END OF PERIOD           46,696       44,046
                                          =======      =======   
               
PER COMMON SHARE 

  Net Income (Loss)                       $   .08      $ (2.26)
                                          =======      =======   
               

        
See accompanying Notes to Condensed Financial Statements.


      MAUI LAND & PINEAPPLE COMPANY, INC. AND SUBSIDIARIES
               CONDENSED STATEMENTS OF CASH FLOWS
                           (UNAUDITED)
         
                                             Six Months Ended    
                                          6/30/96       6/30/95  
                                         (Dollars in Thousands)
                                                          
Net Cash Provided by (Used In) 
  Operating Activities                  $ 3,497         $(1,743)
                                        -------         -------
Investing Activities
  Purchases of property                  (3,465)         (4,330)
  Proceeds from disposal of property        526             720
  Reimbursements from Kaahumanu 
    Center Associates                        --          11,225
  Other                                     553          (2,227)
                                        -------         -------
Net Cash Provided by (Used In)
  Investing Activities                   (2,386)          5,388
                                        -------         -------
Financing Activities
  Payments of long-term debt & capital            
    lease obligations                    (5,472)        (13,403)
  Proceeds from long-term debt            5,050           7,988
  Proceeds (payment) of short-term debt      --             335
                                        -------         -------

Net Cash Provided by (Used In) 
  Financing Activities                     (422)         (5,080)
                                        -------         -------

Net Increase (Decrease) In Cash             689          (1,435)

Cash At Beginning of Period                 166           2,269
                                        -------         -------

Cash At End of Period                   $   855         $   834
                                        =======         =======

Supplemental Disclosures of Cash Flow Information - Interest (net
of amounts capitalized) of $1,989,000 and $5,055,000 was paid
during the six months ended June 30, 1996 and 1995, respectively. 
Income taxes of $185,000 were paid during the six months ended
June 30, 1996.  Income tax refunds (net of payments) of $33,000
were received during the six months ended June 30, 1995.  See
also Note 5 to Condensed Financial Statements.

See accompanying Notes to Condensed Financial Statements.

                                
   
               MAUI LAND & PINEAPPLE COMPANY, INC.
                        AND SUBSIDIARIES
             NOTES TO CONDENSED FINANCIAL STATEMENTS
                           (UNAUDITED)


1.   In the opinion of management, the accompanying condensed
     financial statements contain all normal and recurring
     adjustments necessary to present a fair statement of
     financial position and results of operations for the interim
     periods ended June 30, 1996 and 1995.

2.   The Company's reports for interim periods utilize numerous
     estimates of production, general and administrative
     expenses, and other costs for the full year.  Consequently,
     amounts in the interim reports are not necessarily
     indicative of results for the full year.

3.   The effective tax rate for 1996 and 1995 differs from the
     statutory federal rate of 34% primarily because of the state
     tax provision and refundable state tax credits.

4.   Inventories as of June 30, 1996 and December 31, 1995 were
     as follows (in thousands):                    

                                            06/30/96    12/31/95

     Pineapple products                      $19,127     $13,920
     Real estate held for sale                   393         340
     Merchandise, materials and supplies       6,068       5,415
                                             -------     -------
     Total Inventories                       $25,588     $19,675
                                             =======     =======

5.   Effective April 30, 1995, the Employees' Retirement System 
     of the State of Hawaii (ERS) converted its $30.6 million
     loan to an additional 49% ownership in Kaahumanu Center
     Associates (KCA).  After the conversion, the Company no
     longer consolidated KCA, but accounted for its investment in
     KCA by the equity method.  This resulted in a decrease to
     the Company's consolidated assets and consolidated debt of
     approximately $76 million.

6.   Average common shares outstanding for the interim periods
     ended June 30, 1996 and 1995 were 1,797,125.



                                
      
Item 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations

RESULTS OF OPERATIONS

Consolidated

The Company incurred a consolidated net loss for the second
quarter of 1996 of $476,000 compared to a net loss of $2.2
million for the second quarter of 1995.  For the first half of
1996, consolidated net income was $144,000 compared to a net loss
of $4.1 million for the first half of 1995.

The Company's Pineapple and Resort segments and lower interest
expense due to a reduced debt level contributed to the improved
results in 1996.  The net losses for the second quarter and first
half of 1995 included $1.4 million and $2.5 million,
respectively, representing the Company's equity in losses of
Kaptel Associates, which was dissolved in October 1995.

Pineapple

Pineapple operations generated increased revenues for the second
quarter and first half of 1996 compared to the same periods in
1995 due to higher prices and increased sales volume.  The
improved prices and volume largely reflect the favorable ruling
in 1995 on the anti-dumping case against the Thai pineapple
producers.  Operating profits were $926,000 and $1.6 million for
the second quarter and the first half of 1996, respectively,
compared to operating losses of $853,000 and $1.2 million for the
same periods in 1995.

Resort

Resort ongoing operations generated higher revenues in the second
quarter and first half of 1996 compared to the same periods in
1995, principally reflecting increased merchandise sales and
higher villa rental income.  The Resort segment contributed
operating profits in the second quarter and first half of 1996
compared to operating losses for the same periods in 1995.  The
operating profits for the second quarter and first half of 1996
reflect decreased equity in losses from joint venture investments
and improved operating performance from the Resort's ongoing
operations for the first half of 1996.

Commercial & Property

Commercial & Property operations reported lower revenues for the
second quarter and first half of 1996 compared to the same
periods in 1995.  As a result, this segment posted an operating
loss for the second quarter of 1996 compared to operating profits
a year earlier.  The first half of 1996 provided lower operating
profits compared to the same period in 1995.  The reduction in 
revenues and operating profits in 1996 primarily reflected fewer
real estate sales.  The exclusion of Kaahumanu Center Associates
from the Company's consolidated financial statements since April
of 1995 also contributed to the lower revenues in 1996.

LIQUIDITY AND CAPITAL RESOURCES

The Company's total debt, including capital leases was $37.1
million at June 30, 1996, compared to $37.5 million at December
31, 1995.  At June 30, 1996, the Company had unused lines of
credit of $8.6 million which principally expire at June 30, 1997. 
Before year-end 1996, the Company expects to modify and extend
its existing credit lines and to reduce total debt as a result of
positive cash flows from operating activities.  Also some of the
Company's existing debt may be refinanced with the proceeds of
new long-term debt.

For the first half of 1996 the Company produced positive cash
flows from operating activities of $3.5 million.  These cash
flows were used primarily to fund capital expenditures for
equipment replacements.  For the remainder of 1996 capital
expenditures are expected to be approximately $3 million.  Some
of the 1996 capital expenditures are expected to be financed with
capital leases.
      
PART II   OTHER INFORMATION

Item 4.   Submission of Matters to a Vote of Security-Holders

          On May 3, 1996, at the annual meeting of the Company's
          shareholders, the following matters were voted upon:

          Election of Class Three Directors for a three-year
          term:

                                   Shares Voted         Shares
                                       For             Withheld

          Mary C. Sanford            1,617,234          36,440
          Richard H. Cameron         1,614,304          39,370

          Election of the firm Deloitte & Touche LLP as auditor
          of the Company for the fiscal year 1996:

          Shares for:         1,620,362
          Shares against:        30,709
          Shares abstained:       2,603

Item 5.   Other Information

          Effective July 15, 1996, Samuel K. Himmelrich, Sr. of 
          the Harry Weinberg Family Foundation, Inc. was
          appointed to the Board of Directors of the Company. 
          Mr. Himmelrich replaces Joseph W. Hartley, Jr.

Item 6.   Exhibits and Reports on Form 8-K   

          (a)  Exhibits
     
          (27) Financial Data Schedule
               As of June 30, 1996 and for the six months then
               ended.  Attached.
                                        
          (b)  Reports on Form 8-K
               There were no reports on Form 8-K filed for the
               period covered by this report.











                            SIGNATURE



Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.







                              MAUI LAND & PINEAPPLE COMPANY, INC.



August 5, 1996                /S/ PAUL J. MEYER                  
Date                          Paul J. Meyer 
                              Executive Vice President/Finance




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the Maui
Land & Pineapple Company, Inc. Balance Sheet as of June 30, 1996 and the
Statement of Operations for the six months then ended, and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                             855
<SECURITIES>                                         0
<RECEIVABLES>                                   11,393
<ALLOWANCES>                                         0
<INVENTORY>                                     25,588
<CURRENT-ASSETS>                                41,541
<PP&E>                                         188,569
<DEPRECIATION>                                 100,845
<TOTAL-ASSETS>                                 139,502
<CURRENT-LIABILITIES>                           29,790
<BONDS>                                         21,266
                                0
                                          0
<COMMON>                                        12,318
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                   139,502
<SALES>                                         45,394
<TOTAL-REVENUES>                                59,071
<CGS>                                           31,330
<TOTAL-COSTS>                                   42,114
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,771
<INCOME-PRETAX>                                    221
<INCOME-TAX>                                        77
<INCOME-CONTINUING>                                144
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       144
<EPS-PRIMARY>                                      .08
<EPS-DILUTED>                                      .08
        

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