MAUI LAND & PINEAPPLE CO INC
DEF 14A, 1997-03-26
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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                          SCHEDULE 14A
                         (Rule 14a-101)
                                
             INFORMATION REQUIRED IN PROXY STATEMENT
                                
                    SCHEDULE 14A INFORMATION
                                
   Proxy Statement Pursuant to Section 14(a) of the Securities
          Exchange Act of 1934 (Amendment No.         )
                                
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Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement         [ ] Confidential, For
                                           Use of the Commission
                                           Only (as permitted by
                                           Rule 14a-6(e)(2))
                                        
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material pursuant to Rule 14a-11(c) or Rule
   14a-12

                      Maui Land & Pineapple Company, Inc
         (Name of Registrant as Specified in Its Charter)
   _____________________________________________________________
  (Name of Person(s) Filing Proxy Statement, if Other than the
                           Registrant)
                                
Payment of Filing Fee (Check the appropriate box):

[ ] No Fee required.
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    6(i)(1) and 0-11.

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        applies.
   _____________________________________________________________
   
   (2)  Aggregate number of securities to which transaction
        applies:
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        computed pursuant to Exchange Act Rule 0-11 (set forth the amount
        on which the filing fee is calculate and state how it was
        determined):
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March 28, 1997





To Our Stockholders:

     At our annual meeting on May 2, 1997, we plan to consider
only two matters:  The election of two directors for a three-year
term and the approval of an auditor.

     We know of no other matters likely to be brought up at the
meeting.  Your participation is important to the orderly conduct
of the Company's business.  We urge you to sign and mail your
proxy now.  If you later decide to attend the meeting you can
then vote in person, if you wish.

For the Board of Directors,



/S/ MARY C. SANFORD
Mary C. Sanford
Chairman


               MAUI LAND & PINEAPPLE COMPANY, INC.
                 120 Kane Street, P. O. Box 187
                Kahului, Maui, Hawaii 96733-6687
                                
            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           MAY 2, 1997





TO THE STOCKHOLDERS OF MAUI LAND & PINEAPPLE COMPANY, INC.:

     The Annual Meeting of Stockholders of Maui Land & Pineapple
Company, Inc. (the "Company") will be held on Friday, May 2, 1997
at 9:00 a.m. in the Corporate Office courtyard, 120 Kane Street,
Kahului, Hawaii, for the following purposes:

1.   To elect two Class One Directors to serve for a three-year
term or until their successors are elected and qualified;

2.   To elect the firm of Deloitte & Touche LLP as the Auditor of
the Company for fiscal year 1997 and thereafter until its
successor is duly elected; and

3.   To transact such other business as may properly be brought
before the meeting or any postponement or adjournment thereof.

     The close of business on March 7, 1997 is the record date
for determining stockholders entitled to notice of and to vote at
the Annual Meeting or any postponements or adjournments thereof.

     IT IS IMPORTANT THAT YOUR STOCK BE REPRESENTED AT THE
MEETING.  IF YOU ARE UNABLE TO ATTEND IN PERSON, PLEASE SIGN,
DATE AND RETURN THE ENCLOSED PROXY PROMPTLY IN THE ENVELOPE
PROVIDED.

     Stockholders are cordially invited to attend the meeting in
person.

     Your attention is directed to the Proxy Statement enclosed.

BY ORDER OF THE BOARD OF DIRECTORS,


/S/ ADELE H. SUMIDA
ADELE H. SUMIDA
Secretary

Dated:  March 28, 1997
               MAUI LAND & PINEAPPLE COMPANY, INC.
                 120 Kane Street, P. O. Box 187
                Kahului, Maui, Hawaii 96733-6687
                         March 28, 1997
                                
                         PROXY STATEMENT



     This proxy is solicited on behalf of the Board of Directors
of Maui Land & Pineapple Company, Inc. (the "Company").

     The person giving the proxy may revoke it at any time before
it is voted by delivering a written revocation or a signed proxy
card bearing a later date to the Company's Secretary, provided
that such revocation or proxy card is actually received by the
Secretary before it is used.  Shares of the Company's common
stock represented by properly executed proxies received by the
Company at or prior to the Annual Meeting and not subsequently
revoked will be voted as directed in such proxies.  If a proxy is
signed and no directions are given, shares represented thereby
will be voted in favor of electing the Board's nominees for
director and in favor of the proposal to elect the Company's
auditor.  The proxy confers discretionary authority on the
persons named therein as to all other matters that may come
before the meeting.


               VOTING SECURITIES AND RIGHT TO VOTE

     Holders of record of shares of Common Stock of the Company
at the close of business on March 7, 1997 will be entitled to
vote at the Annual Meeting of Stockholders to be held on May 2,
1997 and at any and all postponements or adjournments thereof.

     The voting securities entitled to vote at the meeting
consist of shares of Common Stock of the Company with each share
entitling its owner to one vote.  Shareholders do not have
cumulative voting.  The number of outstanding shares at the close
of business on March 7, 1997 was 1,797,125.

     If a majority of the Company's outstanding shares are
represented at the meeting, either in person or by proxy, a
quorum will exist for conducting business.  Election of directors
and the auditor will require an affirmative vote of a majority of
shares present.  Abstentions, but not broker non-votes, will be
treated as present at the meeting for these purposes.  In
connection with the election of directors, a vote to withhold
authority will have the effect of a negative vote.

            SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                      OWNERS AND MANAGEMENT

Security Ownership of Certain Beneficial Owners

     The following table sets forth information as of February
27, 1997 with respect to all persons known to the Company to be
the beneficial owners of more than 5% of the Company's Common
Stock, other than those listed under "Security Ownership of
Management."

                                        Number         Percent
     Name and Address                   of Shares      of Class

The J. Walter Cameron Family Group      673,642(1)(4)       37.5%
P. O. Box 187
Kahului, Hawaii 96733

Maui Publishing Company, Ltd.           105,939(4)           5.9%
P. O. Box 550
Wailuku, Hawaii 96793

Cameron Family Partnership               99,776(1)           5.6%
P. O. Box 187
Kahului, Hawaii 96733

Harry Weinberg Family Foundation, Inc.  667,445(2)          37.1%
101 West Mount Royal Avenue
Baltimore, Maryland 21201

Maui Land & Pineapple Company, Inc.
  Employee Stock Ownership Trust        139,941(3)           7.8%
c/o Hawaiian Trust Co., Ltd., Trustee
P. O. Box 3170
Honolulu, Hawaii 96802

(1)  The J. Walter Cameron Family holdings include 150,341
     shares owned by Mary C. Sanford; 42,551 shares owned by
     Claire C. Sanford; 43,050 shares owned by Jared B. H.
     Sanford; 58,686 shares owned by Richard H. Cameron, his
     spouse and minor children (includes 1,364 shares
     allocated as of December 31, 1995 to his account in the
     Maui Land & Pineapple Company, Inc. Employee Stock
     Ownership Plan ["ESOP"]); 58,300 shares owned by
     Douglas B. Cameron; 4,500 shares owned by Joseph W.
     Hartley, Jr.; 39,029 shares owned by the Allan G.
     Sanford Trust, of which Mary C. Sanford is the trustee;
     51,110 shares owned by the Colin C. Cameron Trust, of
     which Richard H. Cameron, Margaret A. C. Alvidrez,
     Douglas B. Cameron, Frances E. C. Ort and Hawaiian
     Trust Company, Ltd. are co-trustees; 99,776 shares
     owned by the Cameron Family Partnership, whose general
     partners are Mary C. Sanford, Richard H. Cameron,
     Claire C. Sanford and Frances E. C. Ort; 20,360 shares
     owned by the J. Walter Cameron Trust, of which Mary C.
     Sanford, Richard H. Cameron, Margaret A. C. Alvidrez,
     Claire C. Sanford and Hawaiian Trust Company, Ltd. are
     co-trustees; 105,939 shares owned by Maui Publishing
     Company, Ltd., of which Richard H. Cameron is an
     officer and director and Mary C. Sanford is an officer,
     director and shareholder (see Note (4) below).  Voting
     and investment decisions with respect to shares held by
     the foregoing trusts with three or more trustees and
     shares held by the Cameron Family Partnership generally
     require approval of a majority of the trustees or
     general partners.  However, all of the partnership's
     general partners must approve dispositions of the
     Company's shares.  Mrs. Alvidrez has disclaimed sole or
     shared voting or dispositive power with respect to
     shares held by the trusts of which she is one of the
     trustees.  Mrs. Ort has disclaimed sole or shared
     voting power and sole dispositive power with respect to
     the shares held by the partnership of which she is a
     general partner.  Except as indicated above, share
     ownership figures for the J. Walter Cameron Family
     Group exclude shares owned by the Company's ESOP (see
     Note (3) below).

(2)  The Harry Weinberg Family Foundation, Inc., a
     charitable foundation, owns 667,445 shares.  The
     directors are Darrell D. Friedman, Zanvyl Krieger,
     Alfred Coplan, Richard Pearlstone, Suzanne F. Cohen,
     Samuel K. Himmelrich, Sr., Nathan Weinberg, David
     Weinberg, Bernard Siegel, Toba Grant and Mortimer
     Caplin.  The Company's records currently show that 300
     Corporation (a corporation formerly owned by Harry
     Weinberg) owns 50,672 shares and Irene Weinberg owns
     150 shares.  The Company has been advised by the Harry
     Weinberg Family Foundation, Inc. that it does not
     control, is not controlled by and does not act in
     concert with that entity or individual.

(3)  Gary L. Gifford, President of the Company, Paul J.
     Meyer, Douglas R. Schenk and Donald A. Young, Executive
     Vice Presidents of the Company, are members of the
     Administrative Committee of the Company's ESOP which
     was adopted by the Company on December 27, 1978.  The
     ESOP requires the Trustee to inquire of each plan
     participant, on a confidential basis, how to vote the
     shares allocated to the plan participant's individual
     account and to vote the allocated shares and a
     corresponding portion of any unallocated shares
     accordingly.  The trustee is required to vote shares
     allocated to participants' accounts for which no
     instructions are received and to vote any shares not
     then allocated to participants' accounts in the same
     proportions as the aggregate shares allocated to
     participants' accounts are voted pursuant to
     participants' instructions.

(4)  Maui Publishing Company, Ltd. owns 105,939 shares.
     Richard H. Cameron is an officer and director and Mary
     C. Sanford is an officer, director and shareholder of
     Maui Publishing Company, Ltd.  The shares are included
     in the holdings of the J. Walter Cameron Family Group
     (see Note (1) above).


Security Ownership of Management

     The following table sets forth information as of February
27, 1997 with respect to the Company's voting Common Stock
beneficially owned by all directors, nominees and executive
officers of the Company as a group (see "Election of Directors"
below).

                                          Number
                                        of Shares
                                        Beneficially   Percent
                                          Owned        of Class

Mary C. Sanford                         415,445(1)     18.1%
Richard H. Cameron                      335,871(2)     17.4%
Gary L. Gifford                           1,237(3)      0.07%
Paul J. Meyer                             2,051(3)      0.1%
Douglas R. Schenk                         1,843(3)      0.1%
Donald A. Young                           2,488(3)      0.1%
Warren A. Suzuki                            412(3)      0.02%
Scott A. Crockford                          237(3)      0.01%
Peter D. Baldwin                            100         0.01%
Samuel K. Himmelrich, Sr.                    --           --
Randolph G. Moore                         1,000         0.06%
Fred E. Trotter III                          --           --
Andrew T. F. Ing, non-voting
     Director Emeritus                      200         0.01%
All directors, nominees
     and executive officers
     as a group (13)                    683,210(4)     40.5%


(1)  Mary C. Sanford, the aunt of Richard H. Cameron, owns of
     record 150,341 shares and beneficially 265,104 shares (see
     Note (1) regarding the J. Walter Cameron Family Group in the
     preceding table).  She is a Class Three Director (see
     "Election of Directors" below).

(2)  Richard H. Cameron, the nephew of Mary C. Sanford, owns
     of record 55,522 shares and beneficially 280,349 shares
     (see Note (1) regarding the J. Walter Cameron Family
     Group in the preceding table).  Included are 1,364
     shares allocated to him as a participant in the
     Company's ESOP (see Note (3) regarding the Company's
     ESOP in the preceding table).  He is a Class Three
     Director (see "Election of Directors" below).


(3)  Amounts include shares allocated to these executive officers
     as participants in the Company's ESOP:  Gifford--1,232;
     Meyer--2,051; Schenk--1,343; Young--2,488; Suzuki-412;
     Crockford--237. (See Note (3) regarding the Company's ESOP
     in the preceding table.)

(4)  Includes 673,642 beneficially owned by the J. Walter
     Cameron Family Group, but does not include 139,941
     shares owned by the Company's ESOP (see Note (3)
     regarding the Company's ESOP in the preceding table).


Section 16(a) Beneficial Ownership Reporting Compliance

     Section 16(a) of the Securities Exchange Act requires the
Company's officers and directors and beneficial owners of more
than 10% of the Company's Common Stock to file reports of
ownership and changes in ownership with the Securities and
Exchange Commission and to furnish the Company with copies of
such reports.  Based solely upon a review of such reports and
amendments thereto received by the Company during or with respect
to its most recent fiscal year and upon certain written
representations, the Company did not identify any such required
report that was not timely filed.


                      ELECTION OF DIRECTORS

     The By-Laws provide for three classes of directors
consisting of two members in each class with each class holding
office for three years.  The first class consists of the two
directors elected at the 1994 annual meeting whose term of office
expires in 1997 ("Class One Directors").  The second class
consists of the two directors elected at the 1995 annual meeting
whose term of office expires in 1998 ("Class Two Directors").
The third class consists of the two directors elected at the 1996
annual meeting whose term of office expires in 1999 ("Class Three
Directors").

     The Board recommends the election of the nominees listed
below as Class One Directors to hold office for three years,
until 2000, or until their successors are elected and qualified.
If at the time of the 1997 annual meeting of stockholders any of
such nominees should be unable or decline to serve, the
discretionary authority provided in the proxy will be exercised
to vote for a substitute or substitutes.  The Board has no reason
to believe that any substitute nominee or nominees will be
required.

     The Board's proxy holders will, if so authorized, vote their
proxies for the nominees for Class One Directors.

     Hawaii law requires that at least one of the directors of
the Company be a resident of the State of Hawaii.  All of the
Board's nominees for Class One Directors and all Class Three and
one of the Class Two Directors are Hawaii residents.  Under the
Company's By-Laws, no person is eligible to be elected as a
director who has attained his or her 70th birthday at the time of
election, but the directors may create exceptions to this
requirement by resolution, including "Director Emeritus."

     In 1993 Andrew T. F. Ing was elected a Director Emeritus of
the Company in recognition of his long and dedicated service.  As
Director Emeritus, he is eligible to attend all meetings of the
Board of Directors and to have his fees and expenses paid, but he
is not eligible to vote and is not counted as part of the quorum
at any meeting.

     The following section indicates the principal occupation or
employment of each director and nominee, his or her positions
with the Company and other information, and the year first
elected as a director.

Class One Directors--Nominees to be elected in 1997 for a three-
year term:

Randolph G. Moore, 58, is Chief Executive Officer of Kaneohe
Ranch, a manager of family trusts in Kailua, Hawaii.  He is also
Executive Vice President of the H.K.L. Castle Foundation, a
charitable family foundation in Kailua, Hawaii.  Mr. Moore was
President of Molokai Ranch Ltd., a real estate management and
development company in Maunaloa, Hawaii from 1986 - 1989.  Mr.
Moore is a Director of Grove Farm Company, Inc., Hawaii
Stevedores, Inc., Hawaii Strategic Development Corp. and the Land
Use Research Foundation.  He is Chairman of the Board and a
Trustee of The Oceanic Institute.  Mr. Moore also serves on the
boards of a number of community organizations.  He has been a
director of the Company since 1994.  Mr. Moore has extensive
experience in property management and development in Hawaii.

Fred E. Trotter III, 66, is President of F. E. Trotter Inc., a
business consulting firm in Honolulu, Hawaii.  He was a Trustee
for The Estate of James Campbell, a private trust, in Honolulu,
Hawaii, from 1970 - 1991.  Mr. Trotter is a Director of Bancorp
Hawaii, Inc., Bank of Hawaii, Bancorp Leasing, Inc., Longs Drug
Stores and Kikialoa Land Co.  Mr. Trotter also serves on the
boards of the Rehabilitation Hospital of the Pacific, the Kahuku
Community Hospital, and a number of other community
organizations.  He has been a director of the Company since 1992.
Mr. Trotter has extensive experience in agribusiness and property
management in Hawaii.

Class Two Directors--Term expires in 1998:

Peter D. Baldwin, 59, is President of Baldwin Pacific
Corporation, a diversified food distribution, processing and
packaging company in Kahului, Hawaii.  He is also President of
Baldwin Pacific Properties, Inc., a real estate development
company in Kahului, Hawaii.  He is President and Director of
Haleakala Ranch Company, and a Director of Bishop Insurance
Agency of Hawaii, Inc., Bancorp Hawaii, Inc., Bank of Hawaii,
Haleakala Properties, Inc. and Orchards Hawaii, Inc.  He has been
a director of the Company since 1972.  Mr. Baldwin did not serve
as a director from 1979 to 1980.

Samuel K. Himmelrich, Sr., 66, is Chairman of the Board of Inland
Leidy, Inc., a chemical distribution company in Baltimore,
Maryland.  He is also a general partner of Eutaw Property
Enterprise, a real estate development company in Baltimore,
Maryland.  Mr. Himmelrich is a Director of the Harry Weinberg
Family Foundation, Inc., The Associated Jewish Community
Federation of Baltimore and various community organizations.  He
has been a director of the Company since July of 1996, when he
was appointed by the Board to fill the vacancy caused by the
resignation of Joseph W. Hartley, Jr.

Mr. Himmelrich was appointed to the Company's Board of Directors
at the request of the Harry Weinberg Family Foundation, Inc. (the
"Foundation"), a public charitable foundation that owns 37.1% of
the Company's outstanding stock.  In connection with that
appointment, the Foundation entered into certain understandings
with Mary Cameron Sanford, whose family owns approximately 37.5%
of the Company's stock, and with the Company's Board of
Directors.  Those understandings, which are subject to various
conditions and exceptions, included agreements that while the
Foundation's representative serves on the Board, prior to April
1, 1998, the Foundation will not without the Board's approval
acquire additional stock of the Company or solicit proxies with
respect to the Company's stock or enter into agreements
concerning voting of the Company's stock or participate in a
group for the purpose of acquiring, holding or disposing in the
Company's stock, or until mailing of the Company's proxy
statement for its 1998 annual meeting seek any additional Board
seats (except in connection with any increase in board size) or
assist other parties in an effort to affect the size or
membership of the Company's Board.

Class Three Directors--Term expires in 1999:

Mary C. Sanford, 66, is Chairman of the Board and President of
Maui Publishing Company, Ltd., a newspaper publishing company, in
Wailuku, Hawaii, and Chairman of the Board of Maui Land &
Pineapple Company, Inc. Mrs. Sanford was Publisher of Maui
Publishing Company, Ltd. from 1985 to 1995.  She is a Director of
Haleakala Ranch Company and of various community organizations.
She has been a director of the Company since 1972.  Mrs. Sanford
did not serve as a director from 1979 to 1981.


Richard H. Cameron, 42, is Publisher of Maui Publishing Company,
Ltd., a newspaper publishing company, in Wailuku, Hawaii, and
Vice Chairman of the Board of Maui Land & Pineapple Company, Inc.
He was Vice President/Property Management of Maui land &
Pineapple Company, Inc. from 1990 to 1995.  Mr. Cameron is a
Director of Haleakala Ranch Company, Triple C Investment Corp.,
and various community organizations.  He has been a director of
the Company since 1984.

Certain Transactions

See "Compensation Committee Interlocks and Insider
Participation."


Directors' Meetings and Committees

     The Board of Directors held five meetings in 1996.  It has
two standing committees, the Audit Committee and the Compensation
Committee.  Each committee held one meeting in 1996.  The Board
has no Nominating Committee.

     The Audit Committee serves as an independent check on the
reliability of the Company's financial controls and its financial
reporting and reviews the work of the independent auditors.  The
Compensation Committee reviews and approves the compensation
plans, salary recommendations and other matters relating to
compensation of senior management and directors.  The members of
both committees are Peter D. Baldwin, Richard H. Cameron, Samuel
K. Himmelrich, Sr., Andrew T. F. Ing, Randolph G. Moore
(Chairman, Audit Committee), Mary C. Sanford and Fred E. Trotter
III (Chairman, Compensation Committee).

     Directors, including Directors Emeritus, receive an
attendance fee of $500 for each regular Board meeting attended.
Directors, including Directors Emeritus, also receive an annual
fee of $10,000.  The Chairman of the Board receives an annual fee
of $20,000.  Directors who are employees of the Company or its
subsidiaries are not eligible to receive Board meeting attendance
fees or an annual fee.  Audit Committee and Compensation
Committee meetings normally are held on the same day and
committee members receive an attendance fee of $500 for attending
both meetings.  If an Audit Committee or Compensation Committee
meeting is held individually on a single day, committee members
still receive a $500 attendance fee.
                     EXECUTIVE COMPENSATION

Summary of Cash and Other Compensation

     The following table summarizes the cash and non-cash
compensation paid by the Company for services rendered during
each of the last three years by the Company's Chief Executive
Officer and four other most highly compensated executive
officers.

Summary Compensation Table

                              Annual Compensation

                                                       All
    Name and                                           Other
Principal Position            Year      Salary    Compensation
                                                       (4)

Gary L. Gifford (1)           1996      $342,173       $37,858
President & Chief Executive   1995       289,467        37,645
     Officer                  1994       188,194        37,537

Paul J. Meyer                 1996       218,115        31,571
Executive Vice                1995       200,272        31,181
  President/Finance           1994       175,860        31,304

Douglas R. Schenk             1996       199,930        10,982
Executive Vice                1995       178,980        10,635
  President/Pineapple         1994       145,800        10,630

Donald A. Young (2)           1996       174,809        36,205
Executive Vice                1995       167,250        35,593
  President/Resort

Warren A. Suzuki (3)          1996       114,058        11,650
Vice President/               1995       101,965        11,552
  Land Management


(1)  Mr. Gifford was appointed President and CEO of the Company
     as of April 1, 1995.  This information includes compensation
     earned by Mr. Gifford as Executive Vice President/Resort of
     the Company.
(2)  Mr. Young became an executive officer of the Company in
     April of 1995.  This information includes compensation
     earned by Mr. Young in 1995 as an officer of a subsidiary of
     the Company.
(3)  Mr. Suzuki became an executive officer of the Company in
     October of 1995.  This information includes compensation
     earned by Mr. Suzuki in 1995 as an officer of a subsidiary
     of the Company.
(4)  Represents imputed income related to excess group life
     coverage and the Executive Supplemental Insurance Plan
     ("ESIP").  It also includes the value of shares allocated to
     the executive (participant) in the Employee Stock Ownership
     Plan ("ESOP") and the annual increase in value of ESIP
     benefits payable after retirement.



Details of "All Other Compensation" for 1996 are as follows:


               Life
              Insurance    ESOP         ESIP       Total

                              (a)

Gifford          $1,789    $1,022       $35,047   $37,858
Meyer             1,507       652        29,412    31,571
Schenk              695       597         9,690    10,982
Young             1,279       522        34,404    36,205
Suzuki              392       341        10,917    11,650

          (a)  Allocation to an ESOP participant's account is
          related to compensation levels.  The values shown are
          the estimated shares to be allocated to the designated
          individual's account as of December 31, 1996 valued at
          $47 per share.


Executive Supplemental Insurance Plan

     The Board adopted an Executive Supplemental Insurance Plan
("ESIP") in 1979 which covers certain management personnel
approved by the Board.  Currently 14 employees are covered.  The
Plan provides for benefits which supplement the Group Life
Insurance Program and the Company's Retirement Plan.  The program
is designed to make the Company more competitive in its efforts
to attract, motivate and retain quality executive talent.

     The Company purchased individual life insurance policies on
the participants.  Premium payments are in large part offset by
borrowing against the cash values of the policies.  The Plan is
unfunded and is designed such that if the assumptions made as to
mortality experience, policy dividends and other factors are
realized, the Company's share of the policy proceeds will cover
all its payments.

     In 1991 the Plan was amended to include a provision such
that benefits under this plan begin to vest after five years of
participation in the program.  The benefit is 100% vested when
the participant reaches age 62.  Upon retirement, the participant
may elect to continue the life insurance benefit or to begin
receiving the benefit in the form of monthly payments payable for
ten years.  If the participant's employment is terminated prior
to retirement, any vested benefit is payable in the form of
monthly installments commencing at age 62.

     This Plan is an endorsement program in which the Company
endorses part of the insurance benefit to the beneficiary of the
participant.  "Life Insurance" in the "All Other Compensation"
table includes the insurance value of the benefit for each named
executive officer in accordance with Internal Revenue Service
Table PS-58.


Pension Plan

     The Company has a non-contributory, defined benefit pension
plan that covers all regular non-bargaining unit employees,
including the executive officers.  Participation begins after
completion of one year of continuous service.  Retirement
benefits are computed based on each participant's years of
service, year of birth, earnings and retirement date and are not
subject to any deduction for social security or other offset
amounts.  Normal retirement age for participants is 65, with
provisions for retirement as early as 55 and after age 65.
Benefits are payable as a qualified joint and survivor annuity
with options for benefits in other annuity forms.  Vesting is
100% after five years of service.

     The Company has a Supplemental Executive Retirement Program
(SERP) covering highly paid employees.  The provisions are the
same as the defined benefit pension plan that covers all regular
non-bargaining unit employees, except that benefits are
determined as follows:  When the benefits of an employee under
the pension plan are reduced because of (1) the maximum annual
benefit limitation ($120,000 in 1996) or (2) the maximum
compensation limitation ($150,000 in 1996), the SERP provides a
benefit to make up the difference.

     The following tables show the estimated benefits in the
single life annuity form at normal retirement age to persons in
specified remuneration and years-of-service classifications.


  ESTIMATED CREDITED YEARS OF SERVICE AND COVERED COMPENSATION
                           on 12/31/96

                                                  Covered
        Individual            Years          Compensation

     Gary L. Gifford           8.3           $342,173
     Paul J. Meyer            11.8            218,115
     Douglas R. Schenk        19.3            199,930
     Donald A. Young          17.5            174,809
     Warren A. Suzuki          7.1            114,058

                                
  ESTIMATED ANNUAL BENEFIT FROM QUALIFIED DEFINED BENEFIT PLAN
          AND SUPPLEMENTAL EXECUTIVE RETIREMENT PROGRAM


Final
5-Year                   Years of Service at Age 65
Average
Annual
Salary            15        20        25        30         35

$ 75,000       $14,559   $ 19,411  $ 24,264  $ 29,117  $ 32,349
 100,000        20,184     26,911    33,639    40,367    44,848
 125,000        25,809     34,411    43,014    51,617    57,347
 150,000        31,434     41,911    52,389    62,867    69,845
 175,000        37,059     49,411    61,764    74,117    82,344
 200,000        42,684     56,911    71,139    85,367    94,843
 225,000        48,309     64,411    80,514    96,617   107,342
 250,000        53,934     71,911    89,889   107,867   119,840
 275,000        59,559     79,411    99,264   119,117   132,339
 300,000        65,184     86,911    108,639  130,367   144,838
 325,000        70,809     94,411   118,014   141,617   157,337
 350,000        76,434    101,911   127,389   152,867   169,835
 375,000        82,059    109,411   136,764   164,117   182,334
 400,000        87,684    116,911   146,139   175,367   194,833
 425,000        93,309    124,411   155,514   186,617   207,332

Report of Compensation Committee on Executive Compensation

     The Compensation Committee of the Board of Directors (the
"Committee") is composed entirely of directors who are not
members of the Company's management.  The Board of Directors has
charged the Committee with the responsibility of administering
the Company's executive compensation program.  The Committee
principally administers executive compensation as part of the
Company's overall salary system which covers all non-bargaining
unit employees.  The philosophy of this salary system is to
reward good judgment and to be internally fair and externally
competitive.  The Committee's philosophy with regard to executive
compensation is to provide a competitive pay system to attract,
retain and motivate executives.  The Committee is assisted from
time to time by an independent management consultant which
advises the Committee on compensation matters.

     Executive compensation is primarily comprised of base
salary.  Salary midpoints have been provided by an independent
management consultant with reevaluations as conditions warrant.
Midpoint information is derived from a group of U.S. industrial
organizations that are similar in size, scope and complexity to
the Company.  This group is different from the S&P Food group
referred to in the Shareholder Return Performance Graph on page
13.  The CEO recommends salary adjustments to the Committee for
executives who report to him based on his qualitative judgment as
to overall job performance, salary midpoints, where the
executive's compensation stands relative to the midpoint and the
Company's overall budget for salaries.  The Company's salary
system seeks to establish salaries that are within 80% to 120% of
the midpoint guidelines, based on experience, knowledge of the
position and performance level.  The Committee approves a salary
adjustment for the CEO based on its qualitative judgment as to
his job performance and within the same midpoint guidelines which
are used throughout the Company.

     In February 1996, after reevaluation by an independent
management consultant, the salary midpoints for all executive
officers of the Company were increased by 2%.  The 2% recommended
midpoint increase was based on estimates of 1995 CPI, which
ranged from 2% to 2.5%.  The salary midpoints provided were not
adjusted to reflect the fact that the companies from which the
salary data were derived generally provide compensation
arrangements with significant bonus opportunities that are not
presently available to the Company's executive officers.

     Salary increases for the executive officers, excluding the
CEO, ranging from 4.5% to 12.4% were recommended to the Committee
by CEO Gary L. Gifford.

     The Committee consulted with Mr. Gifford in connection with
his recommendations and reviewed the Company's forecast of
financial performance for 1996.  The Committee exercised its
subjective judgment that sufficient progress had been made toward
improving the Company's financial strength to continue addressing
the competitive concern that key officers' compensation had
fallen below market.  Based upon these discussions and reviews,
the salary midpoint data and the Committee's qualitative judgment
as to the relative value of each executive's performance, the
recommended salary increases for executive officers were
approved.  For all executives, except Mr. Meyer, the salary
increase approved continued to be below the midpoint comparables.

     The Committee approved a salary increase of 4.5% to $345,000
for Mr. Gifford.  As with the other executive officers, the
salary increase for Mr. Gifford was not based upon any specific
corporate performance criteria.  Mr. Gifford's salary was
approved by the Committee based on the midpoint salary
information provided and the Committee's qualitative judgment as
to his overall job performance.

     Other aspects of executive compensation are described on
pages 9 to 11.  In 1996 there were no new items added to or
changes made to such other compensation.

Compensation Committee:

     Fred E. Trotter (Chairman)         Andrew T. F. Ing
     Peter D. Baldwin                   Randolph G. Moore
     Richard H. Cameron (as of 3/1/96)  Mary C. Sanford
     Samuel K. Himmelrich, Sr. (as of 11/1/96)

Shareholder Return Performance Graph

     Set forth below is a line graph comparing the cumulative
total shareholder return on Maui Land & Pineapple Company, Inc.
common stock against the cumulative total return of the S&P 500
Index and the S&P 500 Food Group.


        COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN*

          [SEE APPENDIX FOR GRAPH POINTS]

          *    $100 invested on December 31, 1991 in common
          stock of Maui Land & Pineapple Company, Inc., S&P
          500 Index and S&P Food Group.


Compensation Committee Interlocks and Insider Participation

     Committee member Mary C. Sanford is the aunt of Richard H.
Cameron.  Mr. Cameron was an executive officer of the Company
until his resignation, which was effective on October 15, 1995.
On March 1, 1996, Mr. Cameron was appointed to the Compensation
Committee.

     No other member of the Compensation Committee (which
includes all members of the Board) was formerly an officer or
employee of the Company or any of its subsidiaries.

     The Company currently leases approximately 1,600 acres of
grazing land to Haleakala Ranch Company at an annual rent of
$14,626.  The lease is due to expire on March 31, 1998.  Richard
H. Cameron is Vice President of Haleakala Ranch Company; he and
Mary C. Sanford are directors.  Committee member Peter D. Baldwin
is President, a major stockholder and a director of Haleakala
Ranch Company.



                       ELECTION OF AUDITOR

     The firm of Deloitte & Touche LLP, independent certified
public accountants, has been the auditor of the Company for many
years.  The Board of Directors recommends the election of
Deloitte & Touche LLP as the auditor of the Company for fiscal
year 1997 and thereafter until its successor is duly elected.

     A representative of Deloitte & Touche LLP will be present at
the annual meeting of shareholders, will be given an opportunity
to make a statement and will be available to respond to questions
raised orally at the meeting or submitted in writing by
shareholders.


                         OTHER MATTERS

     The Board knows of no other matters that may be brought
before the meeting.  However, if any other matters are properly
brought before the meeting, the persons named in the enclosed
proxy or their substitutes will vote in accordance with their
best judgment on such matters and discretionary authority to do
so is included in the proxy.


                    SOLICITATION OF PROXIES

     The entire cost of soliciting proxies will be borne by the
Company.  The Company may make arrangements with brokerage
houses, banks and other custodians, nominees and fiduciaries to
forward proxies and proxy material to the beneficial owners of
the common stock of the Company and to request authority for the
execution of proxies.  In such cases, the Company may reimburse
such brokerage houses, banks, custodians, nominees and
fiduciaries for their expenses in connection therewith.  Proxies
may be solicited in person or by telephone, telegram or mail by
certain directors and officers of the Company without additional
compensation for such services, or by its Transfer Agent, and the
cost will be borne by the Company.


            FINAL DATE FOR PROPOSALS OF STOCKHOLDERS

     Proposals of stockholders intended to be presented at the
Company's 1998 annual meeting must be received by the Company at
its principal executive office no later than December 4, 1997.


                       PROXY INSTRUCTIONS

     A form of proxy for the Annual Meeting is enclosed.  You are
requested to sign and return your proxy promptly to make certain
your shares will be voted at the meeting.  As previously stated,
you may revoke your proxy at any time before it is voted by
delivering a written revocation or a signed proxy card bearing a
later date to the Company's Secretary, provided that such
revocation or proxy card is actually received by the Secretary
before it is used.  Attendance at the Annual Meeting will not in
itself constitute revocation of a proxy.  If you attend the
meeting, you may vote your shares in person if you so decide.
For your convenience, a self-addressed envelope is enclosed; it
requires no postage if mailed in the United States.


BY ORDER OF THE BOARD OF DIRECTORS


/S/ ADELE H. SUMIDA
ADELE H. SUMIDA
Secretary

Kahului, Maui, Hawaii
March 28, 1997



APPENDIX


The graphic image on page == of this document has the following
graph points:

                                                  S&P
                    ML&P           S&P            FOOD
                    ====           ===            ====


1991                100            100            100
1992                 95            108             89
1993                 84            118             88
1994                 40            120             93
1995                 37            165            118
1996                 37            203            138

                              PROXY
                                
               MAUI LAND & PINEAPPLE COMPANY, INC.
                 120 KANE STREET, P. O. BOX 187
                KAHULUI, MAUI, HAWAII 96733-6687


THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
THE ANNUAL MEETING
- --MAY 2, 1997


     The undersigned hereby makes, constitutes and appoints GARY
L. GIFFORD, PAUL J. MEYER and ADELE H. SUMIDA or any one of them
as attorneys and proxies of the undersigned, with full power of
substitution for and in the name of the undersigned to represent
the undersigned at the Annual Meeting of Stockholders of Maui
Land & Pineapple Company, Inc. (the "Company") to be held at 9:00
a.m. on Friday, May 2, 1997, in the Corporate Office courtyard,
120 Kane Street, Kahului, Hawaii, and any postponements or
adjournments thereof, and to vote all shares of the stock of the
Company standing in the name of the undersigned with all the
powers the undersigned would possess if personally present at
such meeting.  This Proxy may be revoked by the undersigned at
any time.  The undersigned directs that this Proxy be voted as
follows:

1.   To elect the nominees listed below as Class One Directors to
     serve for a three-year term or until their successors have
     been elected and qualified:  RANDOLPH G. MOORE AND FRED E.
     TROTTER III.

          FOR                 WITHHOLD AUTHORITY FOR ALL

               Withhold authority to vote for (to withhold
          authority for only one individual, write the
          candidate's name in the space provided):





2.   To elect the firm of Deloitte & Touche LLP as the Auditor of
     the Company for the fiscal year 1997 and thereafter until
     its successor is duly elected.

               FOR                 AGAINST             ABSTAIN

     THIS PROXY WILL BE VOTED AS DIRECTED.  IF THE PROXY IS
PROPERLY SIGNED AND RETURNED AND NO DIRECTIONS ARE GIVEN, THE
VOTE WILL BE IN FAVOR OF ALL PROPOSALS ABOVE.  DISCRETIONARY
AUTHORITY IS HEREBY CONFERRED AS TO ALL OTHER MATTERS THAT MAY
COME BEFORE THE MEETING.

     The undersigned hereby acknowledges receipt of the Notice of
Annual Meeting and accompanying Proxy Statement.



Date:                                   , 1997

Please sign EXACTLY as name(s) appears at left:







If the proxy is signed by an attorney-in-fact, executor,
administrator, trustee or guardian, give full title.  PLEASE
DATE, SIGN AND RETURN PROMPTLY.








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