<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the Maui
Land & Pineapple Company, Inc. Balance Sheet as of June 30, 2000 and the
Statement of Operations for the six months then ended, and is qualified in its
entirely by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               JUN-30-2000
<CASH>                                             674
<SECURITIES>                                         0
<RECEIVABLES>                                   11,809
<ALLOWANCES>                                       748
<INVENTORY>                                     27,032
<CURRENT-ASSETS>                                43,139
<PP&E>                                         232,804
<DEPRECIATION>                                 128,878
<TOTAL-ASSETS>                                 160,817
<CURRENT-LIABILITIES>                           15,676
<BONDS>                                         41,542
                                0
                                          0
<COMMON>                                        12,455
<OTHER-SE>                                      55,291
<TOTAL-LIABILITY-AND-EQUITY>                   160,817
<SALES>                                         45,273
<TOTAL-REVENUES>                                65,696
<CGS>                                           30,060
<TOTAL-COSTS>                                   45,113
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,206
<INCOME-PRETAX>                                  3,401
<INCOME-TAX>                                     1,156
<INCOME-CONTINUING>                              2,245
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     2,245
<EPS-BASIC>                                        .31
<EPS-DILUTED>                                      .31


</TABLE>



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