MAYTAG CORP
DEF 14A, 1996-03-20
HOUSEHOLD APPLIANCES
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                                Maytag Corporation 
                          403 West Fourth Street North
                               Newton, Iowa 50208


                                 March 20, 1996


BY ELECTRONIC SUBMISSION
Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

     Re:  Maytag Corporation
          File No. 1-655
          Definitive Proxy Materials

Ladies and Gentlemen:

     Enclosed for filing by Maytag Corporation (the "Company"), pursuant to Rule
14a-6(b) under the Securities Exchange Act of 1934 (the "Exchange Act"), as
modified by Item 309 of Regulation S-T, are definitive copies of the Company's
proxy statement and proxy card (collectively, the "1996 Proxy Materials"). 
Pursuant to Rule 14a-6(m) under the Exchange Act, a cover page is included with
the 1996 Proxy Materials.  The 1996 Proxy Materials will be released to
shareholders on or about March 20, 1996.

     Regarding the proposal to adopt the Maytag Corporation 1996 Employee Stock
Incentive Plan, Maytag will file a registration statement on Form S-8 as soon as
practicable after shareholder approval is obtained.

     The filing fee of $125 required by Rule 14a-6(i)(1) has been submitted by
wire transfer to the U.S. Treasury designated lockbox depository at the Mellon
Bank in Pittsburgh, Pennsylvania.

     Pursuant to Item 304(d) of Regulation S-T, the performance graph required
by Item 402(1) of Regulation S-K has been described and interpreted in tabular
or chart form within the electronic filing of the 1996 Proxy Materials and the
Company will submit supplementally a paper copy of the performance graph to the
Company's Branch Chief in the Division of Corporation Finance of the Securities
and Exchange Commission ("SEC").

     As permitted by Item 101(b) of Regulation S-T, the Company has elected to
file seven copies of Company's 1995 Annual Report with SEC pursuant to Rule 14a-
3(c).
     
     One copy of a conforming paper format copy of the 1996 Proxy Materials will
be submitted to the SEC at the address indicated below in accordance with Item
901 of Regulation S-T.  Each such conforming paper format copy will include the
following legend: "This conforming paper document is being submitted pursuant to
Rule 901(d) of Regulation S-T."<PAGE>




Securities and Exchange Commission
Page 2
March 20, 1996




     If you have any questions, please contact E. James Bennett at 515/791-8394
or Jim L. Kaput of Sidley & Austin at 312/853-2655.


                                   Very truly yours,

                                   s/s E. James Bennett

                                   E. James Bennett

Enclosures

cc:  Mr. Robert Bartelmes
     Securities and Exchange Commission
     450 Fifth Street, N.W.
     Washington, D.C. 20549 <PAGE>




                            Schedule  14A Information


Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
(Amendment No.     )


Filed by the Registrant [  ]
Filed by a Part other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[x]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]    Soliciting Material Pursuant to 
     240.14a-11(c) or 240.14a-12

                  Maytag Corporation
(Name of Registrant as Specified In Its Charter)

                  E. James Bennett
(Name of Person(s) Filing Proxy Statement

Payment of Filing Fee (Check the appropriate box):
[x]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 
     14a-6(i), or 14-a-6(j)(2).
[ ]  $500 per each party to the controversy
     pursuant to Exchange Act Rule 14a-
     6(i)(3).
[ ]  Fee computed on table below per Ex-
     Change Act Rules  14a-6(i)(4) and 0-11.
  (1)Title of each class of securities to 
which transaction applies:
____________________________________________
 (2) Aggregate number of securities to
which transaction applies:
____________________________________________
 (3) Per unit price or other underlying
value of transaction computed pursuant to
Exchange Act Rule 0-11:___/
____________________________________________
 (4) Proposed maximum aggregate value of
transaction:
____________________________________________<PAGE>





 _/ Set forth the amount on which the 
filing fee is calculated and state how it was
determined.
[ ]  Check box if any part of the fee is 
     offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for 
     which the offsetting fee was paid previ-
     ously.  Identify the previous filing by
     registration statement number, or the
     Form or Schedule and the date of its
     filing.
 (1) Amount Previously Paid:
____________________________________________
 (2) Form, Schedule or Registration State-
ment No.:
____________________________________________
 (3) Filing Party: 
____________________________________________
 (4) Date Filed:
____________________________________________<PAGE>




                               MAYTAG CORPORATION
                             NOTICE OF ANNUAL MEETING
                                       AND
                                 PROXY STATEMENT
                                 ---------------


MEETING NOTICE

     The Annual Meeting of the Shareholders of Maytag Corporation, a Delaware
Corporation, will be held at the Newton Senior High School Center for
Performance, located at East Fourth Street South in Newton, Iowa, on April 30,
1996, at 9:00 a.m., for the purpose of considering and acting upon the
following:

     (1)  The election of five directors for three-year terms, expiring in 1999.

     (2)  Selection of Ernst & Young LLP as independent auditors to audit the
          financial statements to be included in the Annual Report to
          Shareholders for 1996.

     (3)  The adoption of the Maytag Corporation 1996 Employee Stock Incentive
          Plan.

     (4)  The transaction of any other matters that properly come before the
          meeting or any adjournment thereof.

     Shareholders entitled to vote are invited to attend the Annual Meeting.

     The Board of Directors has fixed the close of business on March 1, 1996, as
the record date for the determination of shareholders entitled to notice of and
to vote at the Annual Meeting.



Dated:  March 20, 1996



                                   E. JAMES BENNETT
                                   Secretary<PAGE>




                                 PROXY STATEMENT
                                 ---------------



     The Board of Directors solicits your proxy for use at the Annual Meeting of
Maytag Corporation to be held April 30, 1996.  Proxy statements and proxies will
be mailed to shareholders on March 20, 1996.  A shareholder who signs and
returns a proxy may revoke it or give special voting specifications at any time
before the proxy is exercised by writing the Secretary of the Corporation at its
executive offices at 403 West Fourth Street North, Newton, Iowa 50208, by
executing a later-dated proxy which is voted at the meeting or by attending the
1996 Annual Meeting in person and giving written notice to the Secretary of the
Corporation.  The proxy will be voted in accordance with such specifications.
  
     The Corporation had 105,092,081 outstanding shares of common stock as of
the close of business on March 1, 1996, not including 12,058,512 shares of
treasury stock. The Corporation has no other voting securities outstanding. 
Shareholders are entitled to one vote per share on each matter.  If the
accompanying form of proxy is signed and returned, the shares it represents will
be voted as directed on the proxy form.  In the absence of direction, it is
intended that such shares will be voted for each of the nominees named herein,
for the selection of Ernst & Young LLP as independent auditors and for the
adoption of the Maytag Corporation 1996 Employee Stock Incentive Plan.

     A shareholder may, with respect to the election of directors (i) vote for
the election of all five nominees named herein as directors, (ii) withhold
authority to vote for all such director nominees or (iii) vote for the election
of all such director nominees other than any nominee with respect to whom the
shareholder withholds authority to vote by so indicating in the appropriate
space on the proxy.  Withholding authority to vote for a director nominee will
not prevent such director nominee from being elected.  A shareholder may, with
respect to each other matter specified in the notice of the meeting (i) vote
"FOR" the matter, (ii) vote "AGAINST" the matter or (iii) "ABSTAIN" from voting
on the matter.  A vote to abstain from voting on a matter has the legal effect
of a vote against such matter.

     A proxy submitted by a shareholder may indicate that all or a portion of
the shares represented by such proxy are not being voted by such shareholder
with respect to a particular matter.  This could occur, for example, when a
broker is not permitted to vote stock held in street name on certain matters in
the absence of instructions from the beneficial owner of the stock.  The shares
subject to any such proxy which are not being voted with respect to a particular
matter (the "non-voted shares") will be considered shares not present and
entitled to vote on such matter, although such shares may be considered present
and entitled to vote for other purposes and will count for purposes of
determining the presence of a quorum. (Shares voted to abstain as to a
particular matter will not be considered non-voted shares.) Approval of each
matter specified in the notice of the meeting requires the affirmative vote of a
majority, or in the case of the election of directors a plurality, of the shares
of common stock present in person or by proxy at the Annual Meeting and entitled
to vote on such matter.  Accordingly, non-voted shares with respect to such
matters will not affect the determination of whether such matters are approved
or the outcome of the election of directors.



                                        2<PAGE>




(1) DIRECTORS AND NOMINEES FOR ELECTION AS DIRECTORS

     Under the authority of the Corporation's Bylaws, the Board is to consist of
fourteen  directors divided into three groups.  The term of each group expires
in different years.  The five nominees for election to the Board of Directors
this year to hold office until the 1999 Annual Meeting of Shareholders and until
their successors have been duly elected and qualified are: Barbara R. Allen,
Howard L. Clark, Jr., Leonard A. Hadley, Robert D. Ray and Peter S. Willmott. 

     Proxies will be voted for each of the nominees unless, for reasons not now
known, any nominee is unable to serve or other directions are given in the
proxy.  Should any of the nominees not be able to accept the office of director
when the election occurs, it is intended that such proxies will be voted for the
election of the remaining nominees and for any substitute nominees recommended
by the Board of Directors or the Board of Directors may elect not to fill the
vacancy and to reduce the number of directors.    

     The affirmative vote of the holders of a plurality of the shares of common
stock present in person or represented by proxy at the Annual Meeting and
entitled to vote on the election of directors is required to elect the nominees.

     The following sets forth certain information regarding each nominee and
each director whose term continues after the 1996 Annual Meeting based on
information received from each such nominee and continuing director.

NOMINEES FOR A TERM TO EXPIRE IN 1999

                    Barbara R. Allen, 43, Executive Vice President,        
               International Food Products, The Quaker Oats Company, a food
               products company.  Director since 1995.
Picture of
Barbara R.          Ms. Allen was elected to the Board on August 10, 1995 to
Allen          fill a vacancy.  She joined Quaker Oats in 1975, holding    
               various marketing positions until becoming a Vice President
               in 1987, Corporate Vice President and President of the Frozen
               Foods Division in 1990 and Vice President, Corporate Planning in
               1992.  She assumed her current position in 1995.  

                    Howard L. Clark, Jr., 52, Vice Chairman, Lehman Brothers
               Inc., an investment banking and brokerage firm.  Director since
               1986.  
Picture of 
Howard L.           Mr. Clark became Vice Chairman of Lehman Brothers Inc. in
Clark, Jr.     1993.  He was Chairman, President and Chief Executive Officer of
               Shearson Lehman Brothers Holdings, Inc. from 1990 until he
               assumed his current position.  Prior thereto, Mr. Clark was
               Executive Vice President and Chief Financial Officer of American
               Express Company having held various positions with that firm
               since 1981.  From 1968 to that time he was Managing Director of
               Blyth Eastman Paine Webber Incorporated or predecessor firms.  He
               is also a director of Lehman Brothers Inc.,  Fund American  
               Enterprises Holdings Inc., Walter Industries, Inc. and      
               Plasti-Line Inc.  Lehman Brothers Inc. provides certain     
               investment banking services to the Corporation.



                                        3<PAGE>




                    Leonard A. Hadley, 61, Chairman and Chief Executive Officer,
               Maytag Corporation.  Director since 1985. 
Picture of
Leonard A.          Mr. Hadley joined the Corporation in 1959 in the Accounting
Hadley         Department.  He held a number of management positions before he
               was named Vice President in 1979.  He was named President of
               Maytag Company in 1986, elected an Executive Vice President of
               the Corporation in 1989, named Chief Operating Officer in 1990
               and President in 1991.  He was named Chief Executive Officer in
               1992 and elected Chairman in 1993.  He also serves as a director
               of  Deere & Company and Norwest Bank Iowa.

                    Robert D. Ray, 67, President and Chief Executive Officer of
               IASD Health Services Corporation.  Director since 1984.  
Picture of
Robert D. Ray       Mr. Ray served as Governor of Iowa from 1969 to 1983 when he
               became President and Chief Executive Officer of Life Investors,
               Inc.  In 1988 he became President and Chief Executive Officer of
               IASD Health Services Corporation, formerly Blue Cross and Blue
               Shield of Iowa.  Prior to 1969 he practiced law in Des Moines. 
               He is also a director of IASD Health Services Corporation, IES 
               Industries, Inc. and Norwest Bank Iowa.

                    Peter S. Willmott, 58, is Chairman and Chief Executive
               Officer of Willmott Services, Inc., a speciality retailing firm. 
               Director since 1985.  
Picture of
Peter S.            Mr. Willmott served as Senior Vice President of Federal
Willmott       Express Corporation commencing in 1974 and became President of
               that company in 1980.  Before assuming his current position in
               1989 he was Chairman and Chief Executive Officer of Carson Pirie
               Scott & Co. from 1983 to 1989.  He also serves as a director of
               Browning-Ferris Industries, Federal Express Corporation,    
               International Multifoods Corporation, Mac Frugal's Bargains &
               Close-Outs Inc., Morgan Keegan & Co., Inc., Willmott Services,
               Inc. and Zenith Electronics Corporation. 

DIRECTORS WHOSE TERMS CONTINUE AFTER THE ANNUAL MEETING

     Edward C. Cazier, Jr., 71, Counsel to the international law firm Morgan,
Lewis & Bockius, Los Angeles.  Director since 1987.  Term expires in 1997.

     Mr. Cazier practiced law with Hahn & Cazier in California for over 30
years.  In 1987 the Hahn & Cazier firm combined its practice with Morgan, Lewis
& Bockius. Morgan, Lewis & Bockius provides certain legal services to the
Corporation.


     Lester Crown, 70, Chairman of the Board, Material Service Corporation. 
Director since 1989.  Term expires in 1997.

     Mr. Crown was elected Chairman of the Board of Material Service
Corporation, a manufacturing company, in 1983, having served as its President
since 1970.  He is a director and Chairman of the Executive Committee of General
Dynamics Corporation and Chairman of the Board of CC Industries, Inc.


                                        4<PAGE>




     
     Wayland R. Hicks, 53, President and Chief Executive Officer, Indigo, Inc.
N.V., a producer of digital offset color printing products.  Director since
1994.  Term expires in 1998.

     Mr. Hicks assumed his current position with Indigo, Inc. N.V. in February,
1996.  He served as Chief Executive and Vice Chairman of Nextel Communications,
Inc. from September, 1994 until October, 1995.  Prior to joining Nextel, Mr.
Hicks served in various management positions with Xerox Corporation, becoming a
Vice President in 1983 and an Executive Vice President in 1987.  Mr. Hicks is
also a director of Indigo, N.V., Katun Corporation, Techtronix and Perdue Farms.


     Bernard G. Rethore, 54, President and Chief Executive Officer of BW/IP,
Inc., a manufacturer of fluid transfer and control equipment and systems. 
Director since 1994.  Term expires in 1997.

     Mr. Rethore became President and Chief Executive Officer of BW/IP, Inc., in
October, 1995.  He served as Senior Vice President of Phelps Dodge Corporation,
and President, Phelps Dodge Industries, its diversified international industrial
group, from 1989 until 1995.  From 1984 to 1989, he was President, then Chief
Executive Officer of Microdot Industries, the diversified manufacturing division
of Microdot Inc.  Mr. Rethore is also a director of BW/IP, Inc.


     W. Ann Reynolds, 58, Chancellor of The City University of New York. 
Director since 1988.  Term expires in 1998.
  
     Ms. Reynolds has served as Chancellor of The City University of New York
since 1990.  From 1982 to 1990 she served as Chancellor of The California State
University.  From 1979 to 1982 she served as Provost and as a professor at Ohio
State University.  Prior to that time she held a variety of administrative,
research and teaching positions at the University of Illinois Medical Center. 
She is also a director of Abbott Laboratories, Humana, Inc. and Owens-Corning
Fiberglas Corporation. 


     John A. Sivright, 67, Senior Consultant, Harris Bankcorp, Inc.  Director
since 1976.  Term expires in 1998.

     Mr. Sivright held a number of positions with Harris Bankcorp, Inc. and was
named a Vice President in 1965, an Executive Vice President in 1980, Senior
Relationship Executive in 1991 and to his current position in 1994.  He is also
a director of Harris Bank Winnetka, N.A.


     Neele E. Stearns, Jr., 60, former President and Chief Executive Officer, CC
Industries, Inc., a diversified holding company.  Director since 1989.  Term
expires in 1997.

     Mr. Stearns served as Executive Vice President and Chief Operating Officer
of Henry Crown and Company, the predecessor operation to CC Industries, Inc.
from 1979 until 1986.  From 1986 until his retirement in 1994 he served as
President and Chief Executive Officer of CC Industries, Inc.  



                                        5<PAGE>




     Fred G. Steingraber, 57, Chairman and Chief Executive Officer of A. T.
Kearney, Inc., a management consulting firm.  Director since 1989.  Term expires
in 1998.  

     Mr. Steingraber held various positions with A. T. Kearney beginning in 1964
and became Chief Executive Officer in 1984.  He was elected to his current
position in 1986.  Mr. Steingraber is also a director of A. T. Kearney, Inc.,
Southeastern Thrift Bank Fund, Inc., Lawter International and Mercury Finance
Corporation. 

     
     Carole J. Uhrich, 52, Executive Vice President, Global Supply, Polaroid
Corporation, a  photographic imaging and equipment company.  Director since
1995.  Term expires in 1997.

     Ms. Uhrich was elected to the Board on August 10, 1995 to fill a vacancy. 
She joined Polaroid in 1966, holding various positions in the engineering
division until becoming a plant manager in 1983.  She was named Director of
Manufacturing in 1984, Vice President of Corporate Quality in 1987, Vice
President of Product Delivery in 1988, Vice President of Quality, New Product
Delivery in 1990 and Group Vice President, Manufacturing and Product Development
in 1992 before assuming her current position in 1996.  She also serves as a
director of Ceridian Corporation.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS, DIRECTORS AND MANAGEMENT

     The following table shows those persons or groups known to Maytag to be the
beneficial owners of more than five percent (5%) of Maytag common stock as of
February 16, 1996.

                SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS 
_______________________________________________________________________________
                                 Amount and Nature   
Name and Address              of Beneficial Ownership        Percent of Class
_______________________________________________________________________________

FMR Corp. (1)                      11,616,573                      11.01%
82 Devonshire St.
Boston, Massachusetts 02109-3614

Delaware Management (2)             6,279,800                       5.95%
Holdings, Inc.
2005 Market Street
Philadelphia, Pennsylvania 19103

Crown Group c/o (3)                 5,340,061                       5.06%      
Gerald A. Weber
222 North LaSalle Street
Chicago, Illinois 60601
______________________________________________________________________________
     (1) A form 13G has been filed with the Securities and Exchange Commission
by FMR Corp. as of January 31, 1996 showing it beneficially owns 11,616,573
shares of the Corporation.  This number included:  11,049,929 shares
beneficially owned by Fidelity Management and Research Company, as a result of
its serving as investment adviser to various registered investment companies and
as investment advisor to certain other funds; 5,761,300 shares beneficially

                                        6<PAGE>




owned by Fidelity Magellen Fund, one of the registered investment companies
mentioned above; 550,644 shares beneficially owned by Fidelity Management Trust
Company, as a result of its serving as an investment manager of institutional
accounts; 19,000 shares beneficially owned by Fidelity International Limited, as
a result of its serving as an investment advisor to various non-U.S. investment
companies; 11,616,573 shares beneficially owned by Edward C. Johnson, 3d and
Abigail P. Johnson and members of the Edward C. Johnson 3d family as members of
a group which may be deemed a control group with respect to FMR Corp. Edward C.
Johnson 3d and FMR Corp. have the sole voting power with respect to  345,644
shares and the sole dispositive power with respect to 11,616,573 shares. 
Fidelity International Limited has sole voting and disposition power with
respect to 16,000 shares and, along with FMR Corp. has sole voting and
disposition power with respect to 3,000 shares.

     (2)  A form 13G has been filed with the Securities and Exchange Commission
by Delaware Management Company, Inc. and its parent holding company Delaware
Management Holdings, Inc. as part of a group of companies listed in the 13G
filing.  The companies have sole voting power on 547,590 shares; shared voting
power on 7,280 shares; sole dispositive power on 5,984,500 shares and shared
dispositive power on 295,300 shares.

     (3)  Although no person or entity in the group owned beneficially more than
5% of the common stock outstanding, a number of persons acting together,
including Lester Crown, members of his family, relatives, certain family
partnerships, trusts associated with the Crown family, and other entities, are
the beneficial owners of an aggregate of 5,340,061 shares of Maytag common
stock, constituting 5.06% of the common stock.  A Schedule 13D relating to the
ownership of shares of common stock by these persons and entities has been filed
with the Securities and Exchange Commission by Gerald A. Weber, as attorney and
agent.  These persons and entities, including Lester Crown, disclaim that they
are a group for purposes of Section 13(d) of the Securities Exchange Act of 1934
or otherwise, and disclaim that any one of them is the beneficial owner of
shares owned by any other person or entity filing the Schedule 13D.

     The following table shows for each director and nominee, for each executive
officer named in the Summary Compensation Table on Page 14 and for all directors
and executive officers as a group, the number of shares of Maytag common stock
beneficially owned as of February 16, 1996.

                 SECURITY OWNERSHIP OF DIRECTORS AND MANAGEMENT 
________________________________________________________________________________
                              Amount and Nature of
Name                          Beneficial Ownership       Percent of Class 
________________________________________________________________________________
Barbara R. Allen                              100                *
Edward C. Cazier, Jr.                      11,900 (b)            *
Howard L. Clark, Jr.                       13,836 (b)            *
John P. Cunningham, Jr.                     3,587                *
Lester Crown                            4,503,565 (a)(b)(d)    4.27%
Joseph F. Fogliano                          1,366                *
Edward H. Graham                           39,682 (b)(c)         *
Leonard A. Hadley                         211,920 (a)(b)(c)      *
Wayland R. Hicks                            6,000 (c)            *
Donald M. Lorton                           78,432 (b)(c)         *
Jon O. Nicholas                            25,017 (b)(c)         *
Robert D. Ray                              15,600 (a)(b)         * 

                                        7<PAGE>


Bernard G. Rethore                          4,000 (c)            * 
W. Ann Reynolds                            12,300 (b)            *
John A. Sivright                           23,712 (a)(b)         *
Neele E. Stearns, Jr.                      14,090 (b)            *
Fred G. Steingraber                        15,000 (b)            *
Carole J. Uhrich                                0                *
Peter S. Willmott                          35,000 (b)            *
Carleton F. Zacheis                        43,296 (a)(b)(c)      *

All directors and executive officers
as a group consisting of 21 persons,
including the above named.              5,068,643 (a)(b)(c)(d) 4.80%
- - - --------------------------------------------------------------------------------
*  Less than one percent.

     (a)  Includes shares owned by associates or certain family members in which
the director disclaims any beneficial interest.

     (b)  Included in the totals are shares which the following directors,
executive officers named in the Summary Compensation Table on Page 14 and all
directors and executive officers as a group have the right to acquire under
unexercised stock options:  Edward H. Graham 14,130 shares; Leonard A. Hadley
53,800 shares; Donald M. Lorton 23,790 shares; Jon O. Nicholas, 9,630 shares;
Carleton F. Zacheis 14,000 shares; Ms. Reynolds and Messrs. Cazier, Clark,
Crown, Ray, Sivright, Stearns, Steingraber and Willmott each have options to
acquire 10,000 shares, Messrs. Hicks and Rethore each have options to acquire
2,000 shares and all directors and executive officers as a group have options to
acquire 209,350 shares.  

     (c)  Included in the individual totals are shares granted under stock
awards in 1994, 1995 and 1996, pursuant to the Corporation's Stock Incentive
Award Plan For Key Executives and as to which the following executive officers
or directors and all executive officers as a group have sole voting power: 
Edward H. Graham 10,714; Leonard A. Hadley 48,568; Donald M. Lorton 9,840; Jon
O. Nicholas 6,916;  Carleton F. Zacheis 10,292; and all executive officers and
directors as a group 90,702.  Such shares are subject to forfeiture under the
terms of the awards.
     
     (d)  The number of shares shown as beneficially owned by Mr. Crown includes
shares held by the following concerns of which he is a partner:  Arelijay
Company 956,325 and The Crown Fund 1,618,769; Henry Crown and Company (Not
Incorporated), of which a trust of which he is a trustee is a partner owns
48,775.  In addition, 1,001,237 shares are owned by various trusts of which he
is a trustee; 55,491 shares are owned by various trusts of which he is a grantor
and a beneficiary; and 65,657 shares are owned by the Arie and Ida Crown
Memorial of which he is a director.  The number of shares shown does not include
shares owned by various trusts of which Mr. Crown's children are beneficiaries. 
Mr. Crown disclaims beneficial ownership of the shares listed in this footnote,
except to the extent of his beneficial ownership therein.

     During 1995 Joseph F. Fogliano inadvertently failed to file with the
Securities and Exchange Commission one Form 4 related to one transaction.  A
report of this transaction was made on Form 5.

COMMITTEES AND ATTENDANCE 

     The Board of Directors has an Audit Committee, a Compensation Committee and
a Nominating Committee as well as other committees. 

                                        8<PAGE>





     The Audit Committee, which met five times in 1995, consists of Barbara R.
Allen, Edward C. Cazier, Jr., Howard L. Clark, Jr., Neele E. Stearns, Jr. and
Fred G. Steingraber.  It is charged with the review of the Corporation's
financial statements with the Corporation's independent auditors and review of
the relationship between the Corporation and its external and internal auditors.

     The Compensation Committee's duties are to review and approve compensation
plans and policies of the Corporation, recommend to the Board the salaries of
all officers of the Corporation, declare bonus and incentive plan allocations
for management employees of the Corporation, award stock options and provide
stock grants to key executives.  The Committee consists of Wayland R. Hicks, W.
Ann Reynolds, John A. Sivright and Neele E. Stearns, Jr. The Committee met five
times in 1995.

     The Nominating Committee, which met three times in 1995, nominates persons
to serve on the Board of Directors and recommends compensation levels and other
remunerative programs for directors.  It consists of Lester Crown, Robert D.
Ray, W. Ann Reynolds and John A. Sivright.

     During 1995 the Board of Directors held six meetings either in person or by
telephone.

     During 1995 each director attended at least 75% of Board meetings and
meetings of the committees of which such director is a member.

(2)  RELATIONSHIP WITH INDEPENDENT AUDITORS

     A further purpose of the meeting is to select independent auditors to audit
the financial statements to be included in the Annual Report to Shareholders for
1996.  The persons named in the enclosed form of proxy have advised the Board of
Directors that it is their intention, unless otherwise instructed by the
shareholders, to vote for the selection of Ernst & Young LLP as such independent
auditors.  Ernst & Young LLP has audited the financial statements of the
Corporation since 1925 and is expected to have a representative present at the
meeting to make a statement if such representative desires to do so and to be
available to respond to appropriate questions.

(3) PROPOSED MAYTAG CORPORATION 1996 EMPLOYEE STOCK INCENTIVE PLAN
Approval of the 1996 Employee Stock Incentive Plan

     Subject to approval by shareholders at the 1996 Annual Meeting, the Board
of Directors of the Corporation has adopted the Maytag Corporation 1996 Employee
Stock Incentive Plan (the Plan). The Board of Directors believes that the Plan
will provide an incentive for executives and other employees to promote the
success, and enhance the value, of the Corporation by linking the personal
interests of such persons to those of the Corporation s shareholders. The Board
of Directors also believes that the Plan will provide flexibility to the
Compensation Committee of the Board in its ability to motivate, attract, and
retain the services of executives and other employees upon whose judgment,
interest and special effort the successful conduct of its operation is largely
dependent.  If the 1996 Employee Stock Incentive Plan is approved by the
shareholders, no additional shares will be granted under the Corporation's 1991

                                        9<PAGE>


Stock Incentive Award Plan and the Corporation's 1992 Stock Option Plan for
Executives and Key Employees, both of which Plans were previously approved by
the shareholders.

     The Plan provides the Compensation Committee with the discretion to make
grants during the life of the Plan to all officers and key employees of the
Corporation and its Subsidiaries.  This may include employees who are members of
the Board of Directors and employees who reside in countries other than the
United States of America. Grants can be in the form of non qualified stock
options, incentive stock options, stock appreciation rights, restricted stock,
performance units, performance shares and other incentive awards.

     Since the number and identity of employees to whom awards may be granted,
and the form of such awards, are at the discretion of the Committee, and such
decisions have not yet been determined, it is not possible at this time to
provide specific information as to actual grant recipients.

     The following is a summarized description of the Plan.  A copy of the Plan
is attached hereto as Appendix A. In the event this summary differs from the
Plan attached hereto, the Plan shall govern.

Duration of the Plan

     If approved by the shareholders, the Plan will become effective on May 1,
1996 and will remain in effect, subject to the right of the Board of Directors
to terminate or amend the Plan, until all shares have been purchased or acquired
but not after April 30, 2006.

Administration of the Plan

     The Plan will be administered by the Compensation Committee of the Board of
Directors of the Corporation, which shall have the authority, among other items
to:  select employees to whom awards are granted; determine the size and type of
awards; and, determine the terms and conditions of such awards in a manner
consistent with the Plan.

Shares Subject to the Plan

     Six million five hundred thousand (6,500,000) shares of Maytag common stock
will be available under the Plan.  No more than one million (1,000,000) shares
may be granted in any form to, or vest in, any participant during any fical
year.  Further, no more than two million five hundred thousand (2,500,000)
shares may be granted in the form of restricted stock or shares related to other
incentive awards, as described herein. If an award is paid out in cash, if an
award terminates, expires, or lapses, or if previously acquired shares are
tendered or shares otherwise issuable are withheld to exercise an option, the
related stock will again be available for grant.  The maximum aggregate cash
payout to any one participant under performance units, performance shares or
other incentive awards may not exceed $5,000,000 in one fiscal year.   

Stock Options

     Stock options may be granted by the Committee in the form of Non qualified
Stock Options (NQSOs), Incentive Stock Options (ISOs), or a combination thereof.
Grants of ISOs must fulfill the requirements of Section 422 of the Internal
Revenue Code.


                                       10<PAGE>


     The purchase price per share under any option will be established by the
Committee but must equal at least one hundred percent (100%) of the fair market
value of a share of  Maytag common stock on the date of the option grant, and
such price may not subsequently be changed by the Committee except as provided
in the Plan.  The term of each option will be fixed by the Committee, and it is
expected that generally no option will have a term extending beyond ten years
from the date the option is granted. Options will be subject to such terms and
conditions and will be exercisable at such time or times as determined by the
Committee.

     Options may be exercised by payment of the purchase price in cash, in
previously acquired shares of Maytag common stock, by withholding shares of
Maytag common stock which otherwise would be acquired on exercise, or a
combination thereof. Also, the Committee may allow broker-assisted cashless
exercises. The Committee, in its sole discretion, will establish a Participant's
rights to exercise a stock option in the event the Participant's employment is
terminated, such rights to be reflected in the Participant's award agreement.

Stock Appreciation Rights

     A stock Appreciation Rights an (SAR) entitles the holder to receive, upon
exercise, for each SAR exercised, the difference between the fair market value
of a share of Maytag common stock on the date of exercise over the grant price
of each SAR, multiplied by the number of shares with respect to which theSAR is
exercised.  SAR's may be granted independent of any other award, in lieu of a
related option, or in tandem with a related option.  Subject to the terms and
conditions of the Plan, an SAR may be granted to a Participant at any time and
from time to time as determined by the Committee.

     The grant price per share of any SAR will be established by the Committee
but must equal at least one hundred percent (100%) of the fair market value of a
share of Maytag common stock on the date the SAR is granted.  The term of each
SAR will be fixed by the Committee, and it is expected that generally no SAR
will have a term extending beyond ten years from the date of grant.  SARs will
be subject to such terms and conditions and will be exercisable at such time or
times as determined by the Committee.

     The value of an SAR may be paid in cash, in shares of Maytag common stock,
or in some combination, as determined by the Committee.  The Committee, in its
sole discretion, will establish a Participant's right to exercise an SAR in the
event the Participant's employment is terminated, such rights to be reflected in
the Participant's award agreement.

Restricted Stock

     A restricted stock award consists of a grant of Maytag common stock to a
Participant,  which is subject to substantial risk of forfeiture and the
transfer of which is subject to restrictions which lapse upon the passage of
time, the achievement of performance goals or upon the occurrence of other
events as determined by the Committee. This Period of Restriction is established
by the Committee at the time of grant, but cannot be shorter than three years.

     Unless otherwise designated by the Committee during the Period of
Restriction a shareholder of restricted shares will have all other rights of a
shareholder, including the right to vote the shares and receive the dividends
paid thereon.  The Corporation will retain the stock certificates until the
lapse of any Period of Restriction. The Committee, at its sole discretion, will

                                       11<PAGE>


establish a Participant's rights to receive restricted stock in the event the
Participant's employment is terminated prior to vesting, such rights to be
reflected in the Participant's award agreement.

Performance Units and Performance Shares

     Subject to the terms of the Plan, performance units and performance shares
may be granted to eligible employees at any time as determined by the Committee.
The Committee will have complete discretion to establish the initial number and
value of such units and shares, (except that the initial value of a performance
share will equal the fair market value of a share of Maytag common stock on the
date of grant) and the performance period (except that such period shall not be
shorter than three years).  

     The Committee will establish performance goals in its discretion which,
depending on the level of performance achieved, will determine the number and/or
value of performance units/shares earned. Where an award is intended to meet the
requirements for the performance-based exception to the deductibility limit
imposed by Section 162(m) of the Internal Revenue Code, the performance goals
will be based on any one or more of the following performance measures:

     a)   Return on Assets ("ROA") which equals net income divided by total
          average assets.
     b)   Return on Sales ("ROS")  which equals net income divided by net sales.
     c)   Cash Flow Return on Investment ("CFROI") which equals net after tax
          free cash flows before capital spending, dividend payments, borrowings
          and payments on debt and stock issuances and repurchases, divided by
          average owner's equity.
     d)   Earnings Before Income Taxes ("EBIT") which equals net income plus
          taxes.
     e)   Net Earnings which equals net earnings as reported.
     f)   Stock price appreciation.
     g)   Net operating income less cost of capital.

     Payments of earned performance units/shares will occur within 75 days of
the end of the performance period and, at the discretion of the Committee, will
be paid in the form of cash and/or shares of Maytag common stock. At the
discretion of the Committee, Participants may be entitled to dividends declared
with respect to shares earned in connection with a grant of performance units
and/or performance shares.

     If a Participant's employment is terminated for any reason other than by
the Corporation or a Subsidiary for cause or terminated by the Participant
without good reason, the Participant will receive a prorated payout of the
performance units/shares based on the portion of the performance period that
Participant remained employed, and on the level of performance goals achieved.
If a Participant's employment is terminated by the Corporation or a Subsidiary
for cause or terminated by the Participant without good reason, all performance
units/shares will be forfeited to the Corporation.

Other Incentive Awards

     Subject to the terms of the Plan, other incentive awards may be granted to
eligible employees at any time as determined by the Committee. The Committee
will have complete discretion to establish the amount of other incentive awards
granted, the applicable related performance period and performance goals, and
other terms and conditions applicable to such grant. At the discretion of the

                                       12<PAGE>

Committee, payment of other incentive awards may be in the form of cash or
shares of Maytag common stock.

Awards Nontransferable

     No award may be assigned, transferred, pledged, or otherwise encumbered by
a Participant, other than by will or by the laws of descent and distribution. An
option on SAR may be exercised during the Participant's lifetime only by the
Participant or the Participant's legal representative.

Change of Control

     In order to protect the Participant's rights in the event of a  Change of
Control  of the Corporation (as defined in the Plan), the Plan provides for the
immediate vesting of all outstanding options, SARs, and restricted stock awards
upon the occurrence of such an event. Also, in the event of a Change of Control,
the Plan provides that outstanding performance shares, performance units, and
other incentive awards will be fully earned and vested as of the effective date
of the Change of Control.

Amendment of Plan

     The Board of Directors may amend or terminate the Plan at any time, subject
to any requirement of shareholder approval required by applicable law, rule or
regulation.

Federal Income Tax Considerations

     Under current law, the federal income tax treatment of awards under the
     Plan is summarized below:

     NQSOs:  The grant of an NQSO has tax consequences to the Corporation or to
     the employee. The exercise of an NQSO will require an employee to include
     in his or her taxable ordinary income the amount by which the fair market
     value of the acquired shares on the exercise date exceeds the option price.
     Upon a subsequent sale or taxable exchange of shares acquired upon NQSO
     exercise, an employee will recognize long- or short-term capital gain or
     loss equal to the difference between the amount realized on the sale and
     the tax basis of such shares.

     Subject to certain requirements imposed by Section 162(m) of the Internal
     Revenue Code, the Corporation will be entitled to a deduction at the same
     time and in the same amount as the employee is in receipt of income in
     connection with his or her exercise of an NQSO.
     
     ISOs:  The grant of an ISO has no tax consequences to the Corporation or
     the employee. If the employee exercises an ISO and does not dispose of the
     acquired shares within the later of two years after the grant of the option
     and one year after the date of exercise, the employee will realize no
     taxable income, the Corporation will not be intitled to any tax deduction
     and any gain or loss that is realized on a subsequent disposition of such
     shares will be treated as long-term capital gain or loss. However, for
     purposes of computing the employee's alternative minimum tax (if any), the
     spread between the option price and the stock's fair market value on the
     date of ISO exercise is treated as income.

     If any employee exercises an ISO before the end of the above-stated holding
     period, the employee will be treated as having exercised an NQSO for tax
     purposes (see above). The Corporation also will receive NQSO tax treatment

                                       13<PAGE>

     upon the exercise. 
     
     SARs:  There are no tax consequences to the Corporation or the employee
     upon the grant of an SAR.  Upon exercise of the SAR, the employee will be
     deemed to have received taxable income in the amount of any cash plus the
     fair market value of any shares issued or transferred as a result of the
     exercise. Subject to certain requirements imposed by Section 162(m) of the
     Internal Revenue Code, the Corporation will receive a tax deduction in the
     same amount, at the same time.

     Restricted Stock:  Upon the lapse of restrictions imposed on restricted  
     stock (i.e., when the stock is no longer subject to a substantial risk of
     forfeiture), the employee will recognize taxable ordinary income equal to
     the fair market value of the stock as of the date of vesting. The employee
     may, however, elect to recognize taxable income at the time of grant equal
     to the fair market value of the stock at that time.  Subject to certain
     requirements imposed by Section 162(m) of the Internal Revenue Code, the
     Corporation will receive a tax deduction in the same amount, at the same
     time.
     
     Performance Shares and Performance Units:  There are no tax consequences to
     the Corporation or the employee upon the grant of performance shares or
     units. Upon payout of the shares or units, the employee will recognize
     taxable ordinary income in the amount of the payout. Subject to certain
     requirements imposed by Section 162(m) of the Internal Revenue Code, the
     Corporation will receive a tax deduction in the same amount, at the same
     time.
     
     Other Incentive Awards:  The tax consequences to the employee and the    
     Corporation will be considered in the design and implementation of such an
     award.

     Tax Withholding:  With respect to any income tax withholding requirements
     imposed upon the occurrence of a taxable event to a Participant, subject to
     approval by the Committee, a Participant may elect have the Corporation to
     withhold shares to satisfy the Participant's income tax withholding   
     obligations.
     
     Section 162(m):  Under Section 162(m) of the Internal Revenue Code,   
     compensation paid by the Corporation in excess of $1 million for any  
     taxable year to a   Covered Employee  generally is not deductible by the
     Corporation or its affiliates for federal income tax purposes unless it is
     based on the performance of the Corporation as measured by goals      
     established by a Compensation Committee of "outside directors", is paid
     pursuant to a plan approved by shareholders of the Corporation, and meets
     certain other requirements.  Generally, Covered Employee under Section
     162(m) means the chief executive officer and four other highest-paid
     executive officers of the Corporation as of the last day of the taxable
     year.

     It is presently intended that the Committee will at all times consist of
outside directors  as defined for purposes of Section 162(m), and that the
Committee will take the effect of Section 162(m) into consideration in granting
incentive awards under this Plan.

Vote Required for Approval

     The affirmative vote of a majority of shares of common stock present and
entitled to vote at the Annual Meeting at which a quorum is present is required

                                       14<PAGE>

to approve the Maytag Corporation 1996 Employee Stock Incentive Plan. If
approved, the Plan would become effective as of May 1, 1996.

The Board of Directors recommends a vote FOR the approval of the Plan.

EXECUTIVE COMPENSATION 

The following table shows the compensation of the chief executive officer of the
Corporation, the other four most highly compensated executive officers of the
Corporation serving as such on December 31, 1995 and two former executive
officers who would have been among the other four most highly compensated
executive officers serving as such on December 31, 1995 had they not ceased
serving as executive officers earlier in 1995, based on salary and bonus earned
by them in 1995, (the "named executive officers"). 
<TABLE>                                                                              
                                                                      SUMMARY COMPENSATION TABLE

                                       Annual Compensation                  Long Term Compensation            
                                                                          Awards            Payouts
<CAPTION>
 Name and                       Year   Salary     Bonus   Other    Restricted  Securities     LTIP     All Other
 Principal                                                Annual   Stock       Underlying   Payouts    Compensa-
 Position                                                 Compen-  Award(s)    Options/                tion <F2>
                                                          sation   <F1>        SAR's (#)
 <S>                            <C>   <C>       <C>       <C>      <C>           <C>       <C>         <C>     
 Leonard A. Hadley              1995  $600,000  $400,000  $     0  $       0     174,190   $1,039,788  $   7,444
 Director, Chairman &           1994   563,800   505,000        0          0      25,000            0      7,234
 CEO                            1993   527,675   350,000        0    306,914      25,000            0      6,811

 Donald M. Lorton               1995  $239,000  $108,563  $     0  $       0      37,020   $  285,093  $   8,602
 Acting President,                                                            
 North American                                                          
 Appliance Group

 Edward H. Graham               1995  $192,565  $ 82,632  $     0  $       0      27,290   $  216,923  $   7,167
 Sr. VP, General                1994   179,200   102,144        0          0       2,810            0      6,889
 Counsel and Ass't.             1993   166,667    73,901        0     64,020       5,380            0      6,404
 Secretary

 Carleton F. Zacheis            1995  $187,500  $ 85,500  $     0  $       0      27,220   $  216,923  $   7,045 
 Sr. VP Administration          1994   177,626    98,263        0          0       2,820            0      7,335
                                1993   158,750    77,808        0     64,020       5,060            0      6,717

 Jon O. Nicholas                1995  $148,450  $ 53,946  $     0  $       0      22,060   $  136,513  $   5,538
 Corp. VP                       1994   135,333    64,960        0          0       2,160            0      5,471
 Human Resources                1993   113,642    43,172   79,031     40,304       3,830            0      4,335

 Joseph F. Fogliano <F3>        1995  $270,000  $115,830  $     0  $       0           0   $        0  $ 816,514
 Former Exec. VP &              1994   385,900   254,694        0          0      18,000            0      4,373
 President North Amer.          1993   170,985    86,623        0    144,427      11,700            0     54,641
 Appliance Group

 John P. Cunningham, Jr. <F3>   1995   327,393  $      0  $     0   $      0      74,030   $        0  $  40,412
 Former Executive VP &          1994   325,000   225,225        0          0      25,626            0      2,445
 CFO 
                                                                         
                                       15<PAGE>

<FN>
     <F1> At December 31, 1995, the number of shares of restricted stock, the
number of restricted units and the respective values thereof held by the named
executive officers were as follows:  Leonard A. Hadley, 35,757 shares valued at
$728,549 and 19,629 units valued at $399,941; Donald M. Lorton, 9,840 shares 
valued at $200,490 and 5,388 units valued at $109,781; Edward H. Graham, 7,973
shares valued at $162,450 and 4,371 units valued at $89,059; Carleton F.
Zacheis, 7,722 shares valued at $157,336 and 4,259 units valued at $86,777; and
Jon O. Nicholas, 5,095 shares valued at $103,811 and 2,808 units valued at
$57,213.  Neither Joseph F. Fogliano nor John P. Cunningham, Jr., held any such
shares or units.  Dividends are paid on restricted stock at the same time and at
the same rate as on the common stock.  Dividend equivalents on restricted units
are accrued and accumulate at the same rate and at the same time as dividends
on the common stock.  Dividend equivalents on restricted units are treated as 
reinvested dividends applicable to the restricted units which units are paid 
out if and when the performance goals (described in the Long-Term Incentive Plan
Awards Table below) are satisfied.

     <F2>  The amounts reported in this column for 1995 include the dollar value
of premiums paid for life insurance for the benefit of the named executive
officer and the dollar value of corporate contributions to the account of the
named executive officer pursuant to the terms of the Salary Savings 401(k) Plan.
The contributions for each named executive are as follows:  Leonard A. Hadley,
life insurance $2,824, 401(k) $4,620; Donald M. Lorton, life insurance $3,982,
401(k) $4,620; Edward H. Graham, life insurance $2,547, 401(k) $4,620; Carleton
F. Zacheis, life insurance $3,139, 401(k) $3,906; Jon O. Nicholas, life
insurance $2,149, 401(k) $3,389; Joseph F. Fogliano, life insurance $1,350,
401(k) $4,380, earned but unused vested vacation $22,002, prorated payment
equivalent to but in lieu of all restricted stock and units under the 1991
Stock Incentive Award Plan - 1993, 1994, 1995 grants $610,282, separation
payment $135,000, payment to assist with temporary living $24,000, payment
associated with sale of residence $19,500; and John P. Cunningham, Jr., life
insurance $2,118, 401(k) $4,620, earned but unused vested vacation $33,674. 

     <F3> Joseph F. Fogliano resigned from the Corporation on August 31, 1995 
and John P. Cunningham, Jr. resigned on December 12, 1995.
</TABLE>
     The following table sets forth for the named executive officers, certain
information regarding stock options granted in 1995.

                                       16<PAGE>
<TABLE>
                                         OPTION/SAR GRANTS IN LAST FISCAL YEAR
                                                                                      POTENTIAL REALIZABLE
                                 INDIVIDUAL GRANTS                                  VALUE AT ASSUMED ANNUAL
                                                                                      RATES OF STOCK PRICE
                                                                                    APPRECIATION FOR OPTION
                                                                                           TERM <F4>
<CAPTION>
             (a)                   (b)            (c)          (d)          (e)        (f)           (g)

                                Number of      % of Total
                                Securities      Options      Exercise
                                Underlying     Granted to    or Base
                              Options/SAR's   Employees in    Price
                               Granted (#)    Fiscal Year   ($/Share)   Expiration
 Name                              <F1>           <F2>         <F3>        Date        5%           10% 
 <S>                             <C>              <C>         <C>       <C>        <C>           <C>
 Leonard A. Hadley               174,190          9.7%        17.625    10/03/2005 $1,930,769    $4,892,947

 Donald M. Lorton                 37,020          2.1%        17.625    10/03/2005 $  410,340    $1,039,881

 Edward H. Graham                 27,290          1.5%        17.625    10/03/2005 $  302,490    $  766,568
 
 Carleton F. Zacheis              27,220          1.5%        17.625    10/03/2005 $  301,714    $  764,602

 Jon O. Nicholas                  22,060          1.2%        17.625    10/03/2005 $  244,519    $  619,659

 Joseph F. Fogliano <F5>               0          N/A          N/A          N/A        N/A           N/A

 John P. Cunningham,Jr.<F6>       74,030          4.1%        17.625    12/12/1995 $  820,568    $2,079,481

<FN>
<F1> All options reported in the table become exercisable beginning on 
     October 4, 1996, except that such options will become fully exercisable
     in the event of a Change of Control [generally defined as occurring when a
     person individually or together with its affiliates or associates (other
     than an employee benefit plan of the Corporation) shall have become the
     beneficial owner of 20% or more of the shares of the Corporation entitled
     to vote for Directors or when Directors who are not a person or part of a
     group which is or becomes the beneficial owner of 20% or more of the shares
     of the Corporation fail to constitute a majority of the Board of
     Directors].

<F2> Total options granted to employees in 1995 were 1,802,460.

<F3> Fair Market Value of underlying shares on the date of grant.

<F4> The dollar amounts under these columns are the result of hypothetical
     potential gains from calculations assuming annual growth rates of 5% and
     10% in the value of the Corporation's future stock price over the 10 year
     term of the options which would result in the per share price of the
     Corporation's stock increasing from $17.625 to $28.709 and $45.715,
     respectively, for the options expiring on October 3, 2005.  These
     assumed rates of growth are required by the Securities and Exchange
     Commission for illustration purposes only and are not intended to forecast
     possible future stock prices. 

<F5> Mr. Fogliano resigned prior to the grant of options in 1995.

<F6> All options granted to Mr. Cunningham in 1995 were, by the terms of the

                                       17<PAGE>


     options, cancelled upon his resignation on December 12, 1995.
</TABLE>
     The following table sets forth for the named executive officers certain
information concerning options exercised during 1995 and unexercised options to
purchase common stock held by such officers at December 31, 1995. 
<TABLE>
                                     AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR 
                                                             AND
                                                 YEAR END OPTION/SAR VALUES

<CAPTION>
                                                        Number of Securities        Value of Unexercised 
                            Number Of                  Underlying Unexercised       In-the-Money Options           
                           Securities                      Options/SAR'S             December 31, 1995            
                           Underlying                    December 31, 1995                 (B)            
                          Options/SAR's    Value               <F1>                 
           Name            Exercised (#)  Realized  Exercisable  Unexercisable  Exercisable  Unexercisable
 <S>                          <C>          <C>         <C>          <C>           <C>           <C>
 Leonard A. Hadley                  0            0     53,800       174,190       $228,125      $479,023

 Donald M. Lorton               3,200      $ 5,550     23,790        37,020       $103,632      $101,805
 
 Edward H. Graham                   0            0     14,130        27,290       $ 65,236      $ 75,048

 Carleton F. Zacheis                0            0     14,000        27,220       $ 64,333      $ 74,855

 Jon O. Nicholas                    0            0      9,630        22,060       $ 47,491      $ 60,665

 Joseph F. Fogliano            11,700      $22,669          0             0              0             0
 
 John P. Cunningham, Jr.            0            0          0             0              0             0

<FN>
     <F1> The value is calculated based on the aggregate amount of the excess
of $20.375 (the average of the high and low price of common stock as reported
in the New York Stock Exchange Composite Transactions Report for December 29,
1995) over the relevant exercise price(s).
</TABLE>
     The following table sets forth for the named executive officers, certain
information regarding a long-term incentive plan grant that was made on
January 1, 1995.
<TABLE>
                    LONG-TERM INCENTIVE PLANS - AWARDS IN LAST FISCAL YEAR

                                                                      Estimated Future Payouts
                                                                     Under Non-Stock Price-Based
                                                                             Plans <F2>
<CAPTION>
           (a)                    (b)                (c)            (d)            (e)         (f)
                                               Performance or
                           Number of Shares,    Other Period
                             Units or Other   Until Maturation   
           Name             Rights (#) <F1>       or Payout      Threshold (#)  Target (#)  Maximum (#)
 <S>                             <C>               <C>              <C>           <C>         <C>
 Leonard A. Hadley               30,141            3 Years          7,535         30,141      36,169

 Donald M. Lorton                 8,200            3 Years          2,050          8,200       9,840


                                        18<PAGE>


 Edward H. Graham                 6,674            3 Years          1,669          6,674       8,009

 Carleton F. Zacheis              6,656            3 Years          1,664          6,656       7,987

 Jon O. Nicholas                  4,367            3 Years          1,092          4,367       5,240

 Joseph F. Fogliano              17,090 <F3>       3 Years          4,273         17,090      20,508

 John P. Cunningham, Jr.         14,347 <F4>       3 Years          3,587         14,347      17,216

<FN>
     <F1>  All awards identified in this table are made pursuant to the
Corporation's 1991 Stock Incentive Award Plan which is a performance-based
restricted stock plan.  Target awards are comprised of 60% restricted stock and
40% restricted units.  Dividends are paid on restricted stock at the same rate
and at the same time as on the common stock and dividend equivalents on
restricted units are accrued and accumulate at the same rate and at the same
time as dividends on the common stock.  Dividend equivalents are treated as
reinvested dividends applicable to the restricted units, which units are paid
out if and when the performance goals are satisfied.  Target awards are based
upon a percentage of base salary and vary depending upon the individual's
position and responsibilities.  

     <F2>  Estimated future payouts are predicated upon the achievement of 
corporate return on sales and return on assets objectives over the period from
January 1, 1995 to December 31, 1997.  The achievement of approximately 25% of 
the objectives will result in payment of the threshold amount, achievement of 
75% of the objectives will result in payment of an intermediate amount,
achieving 100% of the objectives will result in payment of the target amount,
and achieving or exceeding approximately 120% of the objectives will result in
payment of the maximum amount.

     <F3>  Joseph F. Fogliano received a prorated payment equal to a total of
3,798 shares and units in lieu of this award upon his resignation.

     <F4>  This award was forfeited upon Mr. Cunningham's resignation. 
</TABLE>
RETIREMENT INCOME TABLE

    The following table sets forth the estimated annual pension benefits payable
effective December 31, 1995, assuming retirement at age 65 after selected
periods of continuous service, under the Corporation's retirement plan which
applies to virtually all exempt salaried employees.  The Corporation's
retirement plan for salaried employees provides for fixed retirement benefits
based on years of service and compensation received.  All compensation shown
in the Salary and Bonus columns of the Summary Compensation Table is included as
compensation under the pension plan.


                                       19<PAGE>



  Average Annual
   Earnings for
    Highest 5                  Estimated Annual Retirement Benefits
   Consecutive                Years of Credited Service at Retirement
  Years of Final
   10 Years of
     Service
                        10        15        20        25        30        35*

      $100,000      $ 14,074  $ 21,112  $ 28,149  $ 35,186  $ 42,223  $ 49,260  
 
       200,000        29,574    44,362    59,149    73,936    88,723   103,510  
       
       300,000        45,074    67,612    90,149   112,686   135,223   157,760

       400,000        60,574    90,862   121,149   151,436   181,723   212,010

       500,000        76,074   114,112   152,149   190,186   228,223   266,260
       
       600,000        91,574   137,362   183,149   228,936   274,723   320,510

       700,000       107,074   160,612   214,149   267,686   321,223   374,760

       800,000       122,574   183,862   245,149   306,436   367,723   429,010
       
       900,000       138,074   207,112   276,149   345,186   414,223   483,260

     1,000,000       153,574   230,362   307,149   383,936   460,723   537,510

     1,100,000       169,074   253,612   338,149   422,686   507,223   591,760

     1,200,000       184,574   276,862   369,149   461,436   553,723   646,010
     The  above  amounts  have  been  computed  on the basis of a straight-life
annuity  and  are  not  subject  to  any deduction for social security or other
offset amounts.  

     Benefits  under  the plan are limited to the extent required by provisions
of the Internal Revenue Code and the Employee Retirement Income Security Act of
1974.   If payment of actual retirement benefits is limited by such provisions,
an  amount  equal  to  any  reduction  in retirement benefits will be paid as a
supplemental  benefit  under  the  Supplemental  Employee Retirement Plan under
which  such  amounts  are  payable  to  all  qualifying employees including the
officers of the Corporation.

     *Maximum number of years of service for which the pension benefit accrues.
However,  employees  who  were  participants  in  the  Maytag  Company Salaried
Employees'  Retirement  Plan  on December 31, 1990, and who retire or terminate
employment  on  or  before  January  1,  2005  have  been grandfathered and are
eligible  for  additional  credited  service.  For these employees, the maximum
amount  of  credited  service  that  may be taken into account in calculating a
portion of the benefit under the current plan is forty (40) years until January
1,  2001,  at which time such maximum will decrease by one (1) year until it is
reduced to thirty-five (35) years by the year 2005, provided, however, that the
declining  maximum  will  not  be  applied to reduce any participant's years of
credited  service  below the number of years of credited service earned by such
participant as of the date on which the maximum first applies.

     All  named  executive  officers shown below, except Mr. Cunningham and Mr.


                                       20<PAGE>


Fogliano,  were  in  the  Maytag Company Salaried Employees' Retirement Plan on
December  31,  1990.    To  calculate  the  effect  of the above grandfathering
provision, add to the benefit shown for an employee with 35 years of service an
amount  equal to one per cent (1%) multiplied by the number of years of service
in  excess  of  35 multiplied by the average annual earnings shown in the first
column of the table above.

     The  years  of  credited  service  for  the named executive officers as of
December  31, 1995 are: Leonard A. Hadley 36.5;  Donald M. Lorton 20.0;  Edward
H.  Graham  14.6;  Carleton  F.  Zacheis  37.4; Jon O. Nicholas 23.3; Joseph F.
Fogliano 3.0; and John P. Cunningham, Jr. 2.0.

EMPLOYMENT CONTRACTS AND 
TERMINATION OF EMPLOYMENT CHANGE-OF-CONTROL ARRANGEMENTS

     The  Corporation  has  entered  into  agreements  with  each  of the named
executive  officers  which would become operable only in the event of a change-
of-control of the Company.  Agreements provide that if the officer's employment
terminates  for  any  reason  within three years after a change-of-control, the
officer  will  be  entitled to payments equal to three times total compensation
(salary  and  maximum  bonus)  at  the  rate in effect immediately prior to the
change-of-control,  maximum  payout on any outstanding restricted stock awards,
and to continued participation in certain of the Corporation's benefit programs
for the same three-year period.  In addition, an agreement was made in 1995 with
Joseph F. Fogliano.  After two  years  with  the  Corporation,  Mr. Fogliano,
Executive Vice President and President  North  American  Appliance  Group,
resigned  the position effective August  31, 1995.  Mr. Fogliano will be paid
an annual salary of $405,000 until August  31,  1996.   He received a cash
payment of $115,830 which represents an amount  prorated  through  August  31,
1995 in lieu of his participation in the 1995  Annual Management Incentive Plan.
He also received a prorated payment of $610,282  in  lieu of all restricted
stock and restricted units under the 1993, 1994  and  1995  Stock  Incentive
Award  Plan  grants, a separation payment of $135,000,  a  $24,000  payment  to
assist with temporary living expenses, and a $19,500  payment to assist with the
sale of his residence.  The grant shown for Mr.  Fogliano  in  the  Long-Term
Incentive Awards Plans Table on Page 17 was cancelled on August 31, 1995.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

COMPENSATION PHILOSOPHY AND PRINCIPLES

     The  Compensation  Committee  of the Board of Directors (the "Committee"),
composed  of  four  non-employee  directors,  establishes  and  administers the
executive  compensation program for the Corporation's top executives.  In 1995,
the  Committee,  with  the  assistance of independent compensation consultants,
undertook  a  reexamination  of  the  Corporation's compensation philosophy and
p r ogram.    The  Committee  has  reaffirmed  the  Corporation's  compensation
philosophy as it pertains to its executives as follows:

     1.   The  Corporation  is  committed  to  increasing long-term shareholder
          value  and  to  ensuring  that  the  objectives  of the Corporation's
          executives  are aligned with that goal.  Based on this commitment, it
          is  the  Corporation's  philosophy that the total compensation of its
          executives  closely  mirror  the  performance  of  the  Corporation -
          reflecting  increases  and decreases in those factors contributing to
          shareholder  value,  e.g. profitability, earnings per share and stock

                                       21<PAGE>


          price.

     2.   Providing  an  opportunity  for  above  average total compensation is
          important  in  order  to  attract  and  retain the best and brightest
          employees.    Providing  performance goals are met, the Corporation's
          total  compensation  program  will  be  targeted at a level above the
          average for similarly sized industrial firms nationwide.

     3.   It is the Corporation's goal to provide and consistently administer a
          uniform  program  of  total compensation for key employees throughout
          the  Corporation.    This program will facilitate the movement of key
          employees  between  business  units and divisions, which supports the
          b u siness  objective  of  strengthening  organizational  development
          efforts   and  providing  developmental  opportunities  for  talented
          individuals.

     The  Committee believes compensation based on this philosophy will support
and  encourage  the  commitment  to achieving business and financial objectives
that will generate long-term shareholder value.  It is also designed to attract
and  retain  outstanding  executives,  to  encourage  them  to  make  long-term
commitments  to the Corporation, and to accomplish the Corporation's leadership
succession objectives.

COMPONENTS OF EXECUTIVE COMPENSATION

     The  Committee  views  compensation as a total program comprised of annual
base salary and variable short- and long-term incentives.  The total package is
designed  to provide a significant percentage of executive compensation through
a t - risk  programs  which  link  long-term  executive  rewards  to  long-term
s h areholder  rewards.    This  linkage  is  achieved  through  the  following
compensation components:

Annual Base Salary

     A salary range for each position is established using average base pay for
executives  employed  at  industrial    organizations  selected  by independent
compensation  consultants.    The  performance  of  the  organizations  in  the
industrial database is not known and therefore not considered when establishing
salary ranges.  The companies included in the industrial database comprise many
of  the companies included in the S&P Household Furnishings and Appliance Stock
Index  used  in  the  Performance Graph on Page 23, as well as other companies.
The  Committee  relies  on a broad array of companies in various industries for
comparative  analysis  of executive compensation because the Committee believes
that  the  Corporation's  competitors for executive talent are more varied than
the  Peer  Group  chosen  for  comparing  stockholder return in the Performance
Graph.    Executive  pay  within  the  salary  range  is  determined based upon
individual  qualifications,  experience  and performance of specific individual
responsibilities.

Annual Variable Incentive

     Annual variable incentive compensation is paid to executives in cash based
upon  a  percentage  of  base salary and varies depending upon the individual's
position,  responsibility  and performance.  Executives are eligible for annual
cash  incentive  awards  based upon three equally weighted performance factors:
(1)  organizational  operating  incomeas  defined  compared  to prior year, (2)
Corporate  or entity operating income less the cost of working capital compared
to  annual  plan,  and  (3)  organizational  performance  against key strategic

                                       22<PAGE>


objectives.   An award may be increased or decreased based upon the executive's
personal performance.  Performance is reviewed and rated annually against these
factors.    The  Committee  may  adjust  these  formula-based awards if, in its
judgment, adjustment is warranted.

Long-Term Variable Incentives

     Long-term  variable  incentive  compensation opportunities are provided to
executives in positions with significant responsibilities, accountabilities and
potential  impact  on  long-term  Corporate  performance.   Long-term incentive
compensation  is  made  available in the form of stock options and performance-
based restricted stock awards.

     Stock  Options  -  The Maytag Corporation Stock Option Plan for Executives
and Key Employees and the overall number of shares available have been approved
by  shareholders.  This plan provides the long-term focus for approximately 400
executives  and  other  key employees.  The size of stock option grants for the
named executive officers is determined at the discretion of the Committee.

     Performance-Based   Restricted  Stock  -  The  overall  number  of  shares
available  for  grant  under  the Maytag Corporation 1991 Stock Incentive Award
Plan has been approved by shareholders.  Eligibility  for participation and the
level  of  awards  to individual executives are approved by the Committee.  The
level  of  each  award  is  based  upon  a percentage of base salary and varies
d e p ending  upon  the  executive's  position  and  responsibilities.    These
performance-based  restricted stock awards (which are currently composed of 60%
restricted  stock  and  40% restricted units) are subject to vesting provisions
and  dependent upon the Corporation achieving predetermined levels of return on
sales  and return on assets over a specified three-year period.  High levels of
performance  in  these factors, in the Committee's opinion, impact favorably on
long-term  shareholder  value.   Approximately 70 executives are granted awards
under this variable long-term incentive.

     Long-Term  Variable  Mix  -  In  1995,  in  order to further the Corporate
compensation  philosophy  and  objectives,  the  Committee  realigned long-term
variable  incentive  compensation.    Based on the recomendation of independent
compensation  consultants,  the  Committee  shifted  the  long-term  variable
incentive area from performance-based restricted stock grants to stock options.
This  realignment  is designed to more directly link the long-term interests of
the  Corporation's  executives  with  the  long-term interests of shareholders.
Survey  data  indicates that grants approved by the Committee under these long-
term  plans are competitive with grants made to executives in similar positions
at other industrial organizations.



EXECUTIVE STOCK OWNERSHIP GUIDELINES

     In  keeping with the Corporation's compensation philosophy and its efforts
to  strengthen  the  link between the long-term interests of executives and the
long-term interests of shareholders, the Committee has approved stock ownership
guidelines  which  are  applicable  to  approximately  70  key executives.  The
guidelines  provide for the long-term ownership of Maytag stock which in dollar
value  aggregates  a  predetermined multiple of base salary.  The amounts range
from four times annual base salary for the Chief Executive Officer to one times
annual  base  salary  for  operating  unit vice presidents.  The Committee will
review  executive  stock  ownership levels annually and ensure compliance where
necessary.

                                       23<PAGE>


TAX CODE LIMITATION ON EXECUTIVE COMPENSATION DEDUCTIONS

     Unless  certain  conditions  are met, Internal Revenue Code Section 162(m)
limits the annual deductibility of certain compensation in excess of $1 million
for  the  Chief  Executive  Officer  and the four other most highly compensated
executive  officers.  As a result of Mr. Hadley's election to defer portions of
his  1995  annual variable compensation, there was loss of tax deductibility in
1995  and  the  Committee  does  not  anticipate  any  significant  loss of tax
deductibility  in  1996.    In  order  to maintain maximum tax deductibility of
executive  compensation,  the  Committee  is  submitting the long-term variable
incentive  plan  (1996  Employee  Stock  Incentive  Plan)  to  shareholders for
a p proval  to  ensure  tax  deductibility  of  future  long-term  compensation
incentives.    The  Committee will continue to monitor compensation programs in
light  of  Section  162(m);  however,  the  Committee considers it important to
retain  the  flexibility  to  design compensation programs that are in the best
long-term interests of the Corporation and its shareholders.

SUMMARY

     The Committee believes that the foregoing compensation programs will serve
the  long-term  interests  of shareholders. These programs create a strong link
between  long-term  executive  rewards  and long-term shareholder rewards; they
attract, retain and motivate outstanding executive talent; and they further the
Corporation's  long-term  leadership succession objectives.  The Committee will
continue to emphasize variable, performance-based compensation programs that it
believes positively affect long-term shareholder value.  Finally, through stock
ownership  guidelines,  it  is  the  goal  of  the Committee to ensure not only
qualified, professional managers, but fully committed "owner-operators".

PERFORMANCE OF THE CORPORATION AND CEO COMPENSATION

     As  indicated  in  the  above  discussion,  the  total compensation of the
Corporation's  executives,  including  the CEO, consists of annual base salary,
annual  variable incentive, and long-term variable incentives, as well as other
fringe  benefits.    These  plans  consider individual performance, Corporation
performance, and survey data regarding comparable positions at other industrial
organizations.   The Corporation's performance in 1995 produced the second best
earnings  year  in  the Corporation's history (excluding special charges).  The
performance  was second only to 1994, when appliance industry shipments grew at
an  unprecedented rate.  Return on assets improved to 6.21% in 1995 compared to
5.78%  in  1994 (excluding special charges).  The Corporation continued to shed
under-performing  assets  as  it  divested over $400 million of assets with the
sale  of its home appliance operations in Europe in the second quarter of 1995.
The  proceeds  from this divestiture, as well as the proceeds from a 1994 year-
end  divestiture  and  working  capital  improvements  from ongoing operations,
allowed  the  Corporation to reduce year-over-year debt and interest expense by
nearly  thirty  percent.  The Corporation also increased the quarterly dividend
12%  and  initiated  a  share  repurchase program to improve shareholder value.
Other notable performance achievements for 1995 included:

   * The  North  American Appliance Group began implementation of a new product
     distribution system to improve customer service.

   * U.S. Floor care continued with strong performance in both existing and new
     product  lines  resulting  in  another record year of sales and profits at
     Hoover.

   * Dixie-Narco  increased both sales and profits over 1994 and sold an under-

                                       24<PAGE>


     performing factory in Eastlake, Ohio at the end of 1995.

     Mr. Hadley's 1995 salary of $600,000 represents a 6.4% increase over 1994.
In arriving at this rate, the Compensation Committee considered his annual base
salary  compared  to  other  CEOs  in  the  industrial  companies surveyed, his
outstanding performance as CEO during 1994, and his strategic actions and plans
for improving earnings in 1995 and beyond.  Annual base salary increases for
the other named executives were based on individual performance, job content
and compensation of executives  in  comparable  positions  in the industrial
organizations surveyed.

     The Committee-approved strategic and financial goals under the 1995 annual
variable  incentive  plan  (discussed  above) were set aggressively beyond 1994
performance  - the Corporation's best year ever.  The Corporation's outstanding
performance  in  1995  fulfilled  100%  of the strategic goals and although the
Corporation  did  not  meet  its  aggressive  financial  goals.   Based on this
performance, Mr. Hadley received 1995 annual variable incentive compensation of
$400,000, which is approximately 71% of his 1995 maximum opportunity.

     In  1995, a grant based on percentages of Mr. Hadley's and the other named
executive  officers'  annual base salaries was made under the Performance-Based
Restricted  Stock Plan.  Payouts under the grant will be based on the extend to
which  the  Corporation  acheives  the  return  on  sales  and return on assets
objectives for the three-year period January 1, 1995 through December 31, 1997,
as  reflected  in  the  Long-Term Incentive Plans Table.  The 1993 Performance-
Based  Restricted  Stock  Plan  grant  matured  in  1995.    The  Corporation's
performance  over the period January 1, 1993 through December 31, 1995 exceeded
the  maximum  goals  approved by the Committee in 1993.  A maximum grant payout
was  made under this Plan as reflected in the Summary Compensation Table - LTIP
Payouts.

     As  a  component  of long-term variable incentive compensation, options to
purchase  174,190  shares  of common stock were granted to Mr. Hadley under the
terms  of  the Corporation's 1992 Stock Option Plan.  This award is competitive
compared to the industrial companies surveyed and also reflects the realignment
of  long-term  incentives from performance-based restricted stock grants toward
stock  options  as  the  Corporation  enhances  the  link between the long-term
interests  of  its  executives and the long-term interests of its shareholders.
Grants  of  options  to  the  named  executive  officers  are  reflected in the
Option/SAR Grants in Last Fiscal Year Table.  The foregoing report is furnished
by the following members of the Compensation Committee:

               Wayland R. Hicks         John A. Sivright
               W. Ann Reynolds          Neele E. Stearns, Jr.

SHAREHOLDER RETURN PERFORMANCE 

     The following  graph  compares  the  Corporation's  cumulative  total
shareholder  return  on its common stock from December 31, 1990 to December 31,
1995  with  the  S&P  500  Stock  Index  and  the S&P Household Furnishings and
Appliance Stock Index (both of which include the Corporation). 






                                        

                                       25<PAGE>


                            Cummulative Total Return
           Based on reinvestment of $100 beginning December 31, 1990

     $300      

     $250

     $200      (Chart illustrating numeric data shown below.)

     $150

     $100

      $50

          Dec.-90     Dec.-91     Dec.-92      Dec.-93     Dec.-94     Dec.-95

- - - - -  S & P                                         __ Maytag
 .... S & P Household Furnishings & Appliance Index
_______________________________________________________________________________
                   Dec-90    Dec-91    Dec-92    Dec-93    Dec-94   Dec-95
_______________________________________________________________________________
Maytag Corp.        $100      $149      $149      $186      $160     $222

S&P 500(R)          $100      $130      $140      $154      $156     $213

S&P(R) Household
Furnishings &
Appliance Index     $100      $147      $165      $237      $195     $236
_______________________________________________________________________________

COMPENSATION OF DIRECTORS

     Only  directors  who  are not officers or employees of the Corporation are
entitled to compensation as directors and such directors are paid a retainer of
$23,000  per  annum,  $1,000 for each meeting of the Board attended, $1,000 for
attendance  at  each  called  committee  meeting  and  reimbursement for actual
expenses. Telephone meetings are compensated at $750 per meeting.  Non-employee
committee  chairmen receive an additional $3,000 per annum except the Executive
Committee chair who receives an additional $4,000.

     All  directors  who  are  not  employees  of the Corporation or one of its
subsidiaries  are participants in the Maytag Corporation Directors Pension Plan
(the  "Directors  Pension  Plan"),  an  unfunded, noncontributory pension plan.
Under  the Directors Pension Plan, each participant who ceases to be a director
of the Corporation after completion of at least 5 years of service will receive
a pension, beginning at the later of the director's attaining age 70 or ceasing
tenure  as  a  director.    Such  pension  will be an annual amount, payable in
monthly  installments  equal  to  the director's annual retainer (excluding any
fees for attendance of meetings of the Board or any committee thereof, services
as a committee chairman and expense reimbursements) for the twelve-month period
prior to the commencement of such pension. 
 
     All  directors  who  are  not  employees  of the Corporation or one of its
subsidiaries  are  eligible  to  participate  in  the Maytag Directors Deferred
Compensation  Plan,  which  provides that directors may elect to defer all or a
portion  of compensation paid for services as a director until their retirement
or termination from the Board.  Deferred amounts are paid interest at the prime

                                       26<PAGE>


rate  until  retirement  or termination.  Benefits are payable from the general
assets  of  the  Corporation.    In  the  event  of  a change-of-control of the
Corporation  all amounts deferred plus accumulations are immediately payable in
full.

     Pursuant  to  the  Corporation's Non-Employee Directors Stock Option Plan,
each  non-employee director of the Corporation is awarded an option to purchase
2,000  shares of the Corporation's common stock on the day following the Annual
Meeting of the Corporation's shareholders in each year through 1999 (unless all
shares available under such Plan become subject to options prior to such time).
The  option  price  under  each  option is and will be equal to the fair market
value  of  the  common stock on the date of grant.  The term of such options is
five years from the date of grant.  Each option is exercisable immediately upon
grant.    The  aggregate  number  of shares of common stock that may be granted
pursuant  to  the  Non-Employee  Directors  Stock  Option  Plan  may not exceed
250,000,  subject  to  adjustments to reflect any future stock dividends, stock
splits  or other relevant capitalization changes.  Such Plan may not be amended
or discontinued without shareholder approval.

SHAREHOLDER PROPOSALS AND NOMINATIONS FOR 1997 ANNUAL MEETING

     Proposals  of  shareholders  intended  for presentation at the 1997 Annual
Meeting  must  be  received  by  the  Secretary of the Corporation on or before
November  20,  1996, to be considered for inclusion in the 1997 Proxy Statement
and  Proxy.   The 1997 Annual Meetin is currently scheduled to be held on April
29,  1997.  The  Nominating  Committee  will  consider  nominees recommended by
shareholders as candidates for election to the Board of Directors at the Annual
Meeting  of  Shareholders.    A shareholder wishing to nominate a candidate for
election  to  the  Board is required to give written notice to the Secretary of
the  Corporation of his or her intention to make such a nomination.  The notice
of  nomination must be received by the Corporation not less than sixty days nor
more  than  ninety  days  prior  to  the shareholders' meeting, or if less than
seventy  days notice or prior public disclosure of the meeting date is given or
made,  the  notice  of  nomination  must  be received within ten days after the
meeting  date  is  announced.   The notice of nomination is required to contain
certain  information  about  both  the  nominee  and the shareholder making the
nomination.    The  Corporation  may  require that the proposed nominee furnish
other  information  to  determine  that  person's  eligibility  to  serve  as a
director.   A nomination which does not comply with the above procedure will be
disregarded.

OTHER MATTERS

     The Corporation will bear the cost of the proxy solicitation.  In addition
to  solicitation by mail, the Corporation will request banks, brokers and other
custodian  nominees  and fiduciaries to supply proxy material to the beneficial
owners  of the Corporation's common stock of whom they have knowledge, and will
reimburse  them for their expenses in so doing; and certain directors, officers
and  employees  of  the  Corporation, not employed for the purpose, may solicit
proxies,  without  additional  remuneration  therefore,  by personal interview,
mail, telephone or telegraph.  The Corporation has retained Georgeson & Company
Inc.  to  aid  in  the  solicitation  of  proxies  for  a  fee of $12,500, plus
out-of-pocket expenses.

     Neither  the  Corporation nor the members of its Board of Directors intend
to  bring  any  other  matters  before  the  meeting,  and they have no present
knowledge  that  any other matters will or may be brought before the meeting by
others.    However,  if  any matters properly come before the meeting it is the

                                       27<PAGE>


intention  of  the  persons named in the accompanying form of proxy to vote the
proxy in accordance with their judgment.




                                       28<PAGE>


                                  Appendix "A"

                               Maytag Corporation

                       1996 Employee Stock Incentive Plan



Article 1. Establishment, Objectives, and Duration

     1.1  Establishment of the Plan. Maytag Corporation, a Delaware corporation
(hereinafter  referred  to  as  the  Company ), hereby establishes an incentive
compensation  plan  to  be known as the  Maytag Corporation 1996 Employee Stock
Incentive  Plan   (hereinafter referred to as the  Plan ), as set forth in this
document.  The Plan permits the grant of Non-qualified Stock Options, Incentive
Stock  Options, Stock Appreciation Rights, Restricted Stock, Performance Shares
and Performance Units, and Other Incentive Awards.

     Subject  to  approval by the Company's stockholders, the Plan shall become
effective  as  of May 1, 1996 (the  Effective Date ) and shall remain in effect
as provided in Section 1.3 hereof.

     1.2  Objectives  of  the  Plan. The objectives of the Plan are to optimize
the  long-term profitability and growth of the Company through incentives which
are  consistent  with the Company's goals and which link and align the personal
interests  of  Participants  to those of the Company's stockholders; to provide
Participants with an incentive for excellence in individual performance; and to
promote teamwork among Participants.

     The  Plan is further intended to provide flexibility to the Company in its
ability  to motivate, attract, and retain the services of Participants who make
significant contributions to the Company's success and to allow Participants to
share in the success of the Company.

     1.3  Duration  of the Plan. The Plan shall commence on the Effective Date,
as  described in Section 1.1 hereof, and shall remain in effect, subject to the
right  of  the  Board  of  Directors to amend or terminate the Plan at any time
pursuant  to  Article 16 hereof, until all Shares subject to it shall have been
purchased or acquired according to the Plan's provisions.  However, in no event
may an Award be granted under the Plan on or after April 30, 2006.
                      
Article 2. Definitions

     Whenever used in the Plan, the following terms shall have the meanings set
forth  below,  and when the meaning is intended, the initial letter of the word
shall be capitalized:

     2.1   "Award" means, individually or collectively, a grant under this Plan
of  Non-qualified  Stock  Options,  Incentive Stock Options, Stock Appreciation
Rights,  Restricted  Stock,  Performance  Shares or Performance Units, or Other
Incentive Awards.

     2.2   "Award Agreement" means an agreement entered into by the  Company
and  each  Participant  setting  forth  the  terms and provisions applicable
to Awards granted under this Plan.

     2.3  "Beneficial  Owner"  or "Beneficial Ownership"  shall have the meaning
ascribed  to such term in Rule 13d-3 of the General Rules and Regulations under

                                       29<PAGE>


the Exchange Act.

     2.4   "Board or Board of Directors" means the Board of Directors of the
Company.

     2.5   "Cause" shall  mean  the  occurrence  of  any  one  or more of the
following,  as  determined  by the Committee, in the exercise of good faith and
reasonable judgment:

          (i)  The   willful  and  continued  failure  by  the  Participant  to
               substantially  perform  his  duties (other than any such failure
               resulting  from  the  Participant's Disability), after a written
               d e m and  for  substantial  performance  is  delivered  to  the
               Participant that specifically identifies the manner in which the
               Committee  believes  that  the Participant has not substantially
               performed  his  duties, and the Participant has failed to remedy
               the  situation  within  ten (10) business days of receiving such
               notice; or

          (ii) The  Participant's  conviction  for  committing an act of fraud,
               embezzlement,  theft,  or  any  other  act constituting a felony
               involving moral turpitude or causing material harm, financial or
               otherwise, to the Company; or

          (iii)The  willful  and  continued  action,  or failure to act, by the
               Participant  that  results  in  actual or expected injury to the
               Company or a Subsidiary, financial or otherwise. However, no act
               or  failure  to  act on a Participant's part shall be considered
               willful  unless  done, or omitted to be done, by the Participant
               not  in good faith and without reasonable belief that his action
               or omission was in the best interest of the Company.

     2.6   "Change of Control" of the Company shall mean:

     (a)  The  acquisition  by  any  individual,  entity  or  group (within the
          meaning  of  Section  13  (d)  (3)  or  14  (d) (2) of the Securities
          Exchange  Act  of 1934, as amended (the "Exchange Act")) (a "Person")
          of beneficial ownership (within the meaning of Rule 13d-3 promulgated
          under  the  Exchange  Act)  of  20%  or  more  of either (i) the then
          outstanding  shares  of common stock of the Company (the "Outstanding
          Company  Common Stock") or (ii) the combined voting power of the then
          outstanding  voting  securities  of  the  Company  entitled  to  vote
          generally  in  the  election  of  directors (the "Outstanding Company
          Voting  Securities");  provided,  however,  that for purposes of this
          subsection  (a),  the  following  acquisitions shall not constitute a
          Change  of  Control:    (i)  any acquisition by the Company, (ii) any
          acquisition by any employee benefit plan (or related trust) sponsored
          or  maintained  by  the  Company or any corporation controlled by the
          Company  or  (iii)  any  acquisition by any corporation pursuant to a
          transaction  which  complies  with  clauses  (i),  (ii)  and (iii) of
          subsection (c) below; or

     (b)  Individuals  who,  as  of  the date hereof, constitute the Board (the
          "Incumbent  Board")  cease  for  any  reason to constitute at least a
          majority  of  the  Board;  provided,  however,  that  any  individual
          becoming  a director subsequent to the date hereof whose election, or
          nomination  for  election by the Company's shareholders, was approved
          by a vote of at least a majority of the directors then comprising the

                                       30<PAGE>


          Incumbent  Board shall be considered as though such individual were a
          member  of  the Incumbent Board, but excluding, for this purpose, any
          such individual whose initial assumption of office occurs as a result
          of  an  actual  or  threatened  election  contest with respect to the
          election  or  removal  of  directors  or  other  actual or threatened
          solicitation of proxies or consents by or on behalf of a Person other
          than the Board; or

     (c)  Consummation  of a reorganization, merger or consolidation or sale or
          other  disposition  of  all or substantially all of the assets of the
          Company  (a  "Business Combination"), in each case, unless, following
          such  Business  Combination,  (i)  all  or  substantially  all of the
          i n d i v i duals  and  entities  who  were  the  beneficial  owners,
          respectively, of the Outstanding Company Common Stock and Outstanding
          C o mpany  Voting  Securities  immediately  prior  to  such  Business
          Combination  beneficially  own, directly or indirectly, more than 50%
          of, respectively, the then outstanding shares of common stock and the
          combined  voting  power  of  the  then  outstanding voting securities
          entitled  to vote generally in the election of directors, as the case
          may  be,  of the corporation resulting from such Business Combination
          (including,  without  limitation,  a corporation which as a result of
          such  transaction owns the Company or all or substantially all of the
          Company's assets either directly or through one or more subsidiaries)
          in substantially the same proportions as their ownership, immediately
          prior  to such Business Combination of the Outstanding Company Common
          Stock  and Outstanding Company Voting Securities, as the case may be,
          (ii)  no  Person  (excluding  any  employee  benefit plan (or related
          trust)  of  the  Company  or  such  corporation  resulting  from such
          Business  Combination) beneficially owns, directly or indirectly, 20%
          or more of, respectively, the then outstanding shares of common stock
          of  the  corporation  resulting from such Business Combination or the
          combined  voting  power  of the then outstanding voting securities of
          such  corporation  except  to  the extent that such ownership existed
          prior  to  the  Business Combination and (iii) at least a majority of
          the  members  of  the board of directors of the corporation resulting
          from such Business Combination were members of the Incumbent Board at
          the  time of the execution of the initial agreement, or of the action
          of the Board, providing for such Business Combination; or

     (d)  Approval by the shareholders of the Company of a complete liquidation
          or dissolution of the Company.

     2.7   "Code" means the Internal Revenue Code of 1986, as amended from time
to time.

     2.8   "Committee" means  the  Compensation  Committee  of  the Board, as
specified  in  Article 3 herein, or such other Committee appointed by the Board
to administer the Plan with respect to grants of Awards.

     2.9   "Company" means Maytag Corporation, a Delaware corporation, as well
as any successor to such entity as provided in Article 19 herein.

     2.10  "Director" means  any  individual  who is a member of the Board of
Directors of the Company.

     2.11  "Disability" shall  have  the meaning ascribed to such term in the
Participant's governing long-term disability plan.


                                       31<PAGE>


     2.12  "Effective Date" shall have the meaning ascribed to such term in
Section 1.1 hereof.

     2.13  "Employee" means  any  employee  of  the  Company  or  Subsidiary.
Nonemployee  Directors shall not be considered Employees under this Plan unless
specifically designated otherwise.

     2.14  "Exchange Act" means the Securities Exchange Act of 1934, as amended
from time to time, or any successor act thereto.

     2.15  "Fair Market Value" shall be determined on the basis of the average
of  the  high and low sale prices on the principal securities exchange on which
the  Shares  are  publicly traded or, if there is no such sales on the relevant
date,  then on the last previous day on which sales were reported. In the event
that  a  Participant  uses  a  cashless  exercise method or a share withholding
method  to  exercise  an Option, as provided in Section 6.6 herein, Fair Market
Value  shall  be  based  on the sale price of the shares sold to pay the option
exercise price.

     2.16  "Freestanding SAR" means an SAR that is granted independently of any
Options, as described in Article 7 herein.

     2.17  "Good Reason" means:  

          (i)  A  material  reduction  or alteration in the nature or status of
               the Participant's authorities, duties, or responsibilities;

          (ii) The  Company's  requiring  the  Participant  to  be  based at a
               location  in excess of fifty (50) miles from the location of the
               Participant's principal job location or office;

          (iii)A material reduction in the Participant's base salary; or 

          (iv) A  material  reduction  in  the  value  to  be  received  by the
               Participant  from any compensation or health and welfare benefit
               p r ograms  unless  all  similarly  situated  Participants'  are
               similarly affected.

               The  Participant's right to terminate employment for Good Reason
               shall  not  be  affected  by the Participant's incapacity due to
               p h y sical  or  mental  illness.  The  Participant's  continued
               employment  shall  not  constitute  consent  to,  or a waiver of
               rights  with  respect  to,  any  circumstance  constituting Good
               Reason herein.

     2.18  "Incentive Stock Option" or "ISO" means an option to purchase Shares
granted  under  Article  6 herein and which is designated as an Incentive Stock
Option and which is intended to meet the requirements of Code Section 422. 

     2.19  "Insider" shall mean an individual who is, on the relevant date, an
officer,  director  or  ten  percent (10%) beneficial owner of any class of the
Company's  equity  securities  that is registered pursuant to Section 12 of the
Exchange Act, all as defined under Section 16 of the Exchange Act.

     2.20  "Named Executive Officer" means a Participant who, as of the date of
vesting  and/or  payout  of  an  Award,  as  applicable, is one of the group of
covered employees, as defined in the regulations promulgated under Code Section
162(m), or any successor statute.

                                       32<PAGE>


     2.21  "Nonemployee  Director" means an individual who is a member of the
Board  of Directors of the Company but who is not an Employee of the Company or
Subsidiary.

     2.22  "Nonqualified Stock Option" or "NQSO" means an option to purchase
Shares  granted  under  Article  6 herein and which is not intended to meet the
requirements of Code Section 422.

     2.23  "Option" means  an  Incentive  Stock  Option  or  a  Nonqualified
Stock Option, as described in Article 6 herein.

     2.24  "Option Price" means the price at which a Share may be purchased by a
Participant pursuant to an Option.

     2.25  "Other Incentive Award" means an award granted pursuant to Article 10
hereof.

     2.26  "Participant" means an Employee who has outstanding an Award granted
under the Plan. 

     2.27  "Performance-Based Exception" means the performance-based exception
from the tax deductibility limitations of Code Section 162(m).

     2.28  "Performance Period" means the time period during which performance
goals  must  be  achieved  with  respect  to  an  Award,  as  determined by the
Committee, but which period shall not be shorter than three years.

     2.29  "Performance  Share" means  an  Award granted to a Participant, as
described in Article 9 herein.

     2.30  "Performance Unit" means  an  Award  granted to a Participant, as
described in Article 9 herein.

     2.31  "Period of Restriction" means the period during which the transfer of
Shares  of  Restricted  Stock is limited in some way, which period shall not be
shorter  than  three  years  (based  on the passage of time, the achievement of
performance  goals, and/or upon the occurrence of other events as determined by
the  Committee  at its discretion), and the Shares are subject to a substantial
risk of forfeiture, as provided in Article 8 herein.

     2.32  "Person" shall  have  the  meaning  ascribed  to  such  term  in
Section  3(a)(9)  of  the  Exchange  Act  and  used in Sections 13(d) and 14(d)
thereof, including a group as defined in Section 13(d) thereof.

     2.33  "Restricted Stock" means an Award granted to a Participant pursuant
to Article 8 herein.

     2.34  "Retirement" means severance from employment with the Company or its
Subsidiaries  on or after the date on which the Participant becomes eligible to
receive  normal  or  early  retirement  benefits  under  the Maytag Corporation
Salaried  Employees'  Retirement  Plan,  or  such  successor  plan  as  may  be
implemented in the future.

     2.35  "Shares" means the shares of common stock of the Company. 

     2.36  "Share Pool" means the number of shares authorized for issuance under
paragraph  4.1,  as  adjusted for awards and payouts under paragraph 4.2 and as
adjusted for changes in corporate capitalization under paragraph 4.3.

                                       33<PAGE>


     2.37  "Stock Appreciation Right" or "SAR" means an Award, granted alone or
in  connection  with  a  related  Option, designated as an SAR, pursuant to the
terms of Article 7 herein.

     2.38  "Subsidiary" means  any  corporation,  partnership, joint venture,
affiliate, or other entity in which the Company has a majority voting interest,
and which the Committee designates as a participating entity in the Plan. 

     2.39  "Tandem SAR" means  an  SAR  that is granted in connection with a
related  Option  pursuant  to  Article  7  herein,  the exercise of which shall
require  forfeiture  of  the right to purchase a Share under the related Option
(and when a Share is purchased under the Option, the Tandem SAR shall similarly
be canceled).

Article 3. Administration

     3.1  The  Committee.  The  Plan  shall be administered by the Compensation
Committee  of  the  Board,  or  by  any  other Committee appointed by the Board
consisting  of  not  less than two (2) Directors who fulfill the  disinterested
administration    requirements  of  Rule  16b-3  under the Exchange Act and the
"outside  director"  requirements of Internal Revenue Code Section 162(m).  The
members  of  the  Committee  shall be appointed from time to time by, and shall
serve at the discretion of, the Board of Directors.

     The  Committee  shall be comprised solely of Directors who are eligible to
administer  the Plan pursuant to Rule 16b-3 under the Exchange Act. However, if
for  any  reason  the  Committee  does  not  qualify  to administer the Plan as
contemplated  by  Rule  16b-3  of  the Exchange Act, the Board of Directors may
appoint a new Committee so as to comply with Rule 16b-3.

     3.2  Authority  of  the  Committee.  Except  as  limited  by law or by the
Certificate  of  Incorporation  or  Bylaws  of  the Company, and subject to the
provisions  herein, the Committee shall have full power to select Employees who
shall  participate  in  the  Plan;  determine  the  sizes  and types of Awards;
determine  the  terms  and conditions of Awards in a manner consistent with the
Plan;  construe  and interpret the Plan and any agreement or instrument entered
into  under  the Plan; establish, amend, or waive rules and regulations for the
Plan's  administration;  and  (subject  to the provisions of Article 16 herein)
amend  the  terms  and  conditions  of any outstanding Award to the extent such
terms  and conditions are within the discretion of the Committee as provided in
the  Plan. Further, the Committee shall make all other determinations which may
be  necessary  or advisable for the administration of the Plan. As permitted by
law, the Committee may delegate the authority granted to it herein.

     3.3  Decisions  Binding.  All  determinations  and  decisions  made by the
Committee  pursuant  to  the  provisions of the Plan and all related orders and
resolutions of the Board shall be final, conclusive and binding on all persons,
including  the  Company,  its  shareholders, Employees, Participants, and their
estates and beneficiaries.

Article 4. Shares Subject to the Plan and Maximum Awards

     4.1  Number  of  Shares  Available  for  Grants.  Subject to adjustment as
provided  in  Section  4.3  herein,  the  number  of Shares hereby reserved for
issuance under the Plan shall be six million five hundred thousand (6,500,000).
However,  the aggregate maximum number of Shares of Restricted Stock and Shares
relating  to Other Incentive Awards which may be granted pursuant to Articles 8

                                       34<PAGE>


and 10 herein, shall be two million five hundred thousand (2,500,000).

     Unless  and  until  the  Committee  determines  that  an  Award to a Named
Executive  Officer  shall  not be designed to comply with the Performance-Based
Exception,  the  following rules shall apply to grants of such Awards under the
Plan:

     (a)  Subject  to adjustment as provided in Section 4.3 herein, the maximum
          aggregate  number  of  Shares  (including  Options,  SARs, Restricted
          Stock,  Performance  Units and Performance Shares paid out in Shares,
          or  Other Incentive Awards paid out in Shares) that may be granted or
          that  may  vest  in  any  fiscal year, as applicable, pursuant to any
          Award held by any employee shall be one million (1,000,000).

     (b)  The  maximum  aggregate  cash payout (including Performance Units and
          Performance  Shares  paid out in cash, or Other Incentive Awards paid
          out  in cash) with respect to Awards granted in any fiscal year which
          may  be  made  to  any  Named Executive Officer shall be five million
          dollars ($5,000,000).

     4.2  Share  Pool  Adjustments for Awards and Payouts. The following Awards
and  Payouts  shall  reduce,  on  a  one  for  one  basis, the number of shares
authorized for issuance under the Share Pool:

     (a)  An Award of an Option;

     (b)  An Award of an SAR (except a Tandem SAR);

     (c)  An Award of Restricted Stock;

     (d)  A payout of a Performance Share in Shares; and 

     (e)  A payout of a Performance Unit in Shares.

     The  following  transactions  shall  restore,  on a one for one basis, the
number of shares authorized for issuance under the Share Pool:

     (1)  A Payout of an SAR, Tandem SAR, or Restricted Stock award in the form
          of cash;

     (2)  A cancellation, termination, expiration, forfeiture, or lapse for any
          reason  (with  the  exception of the termination of a Tandem SAR upon
          exercise  of  the  related  Options,  or the termination of a related
          Option  upon  exercise of the corresponding Tandem SAR) of any Shares
          subject to an Award; and 

     (3)  Payment  of  an  Option  Price  with previously acquired Shares or by
          withholding  Shares  which  otherwise  would  be acquired on exercise
          (i.e.,  the  Share  Pool  shall  be increased by the number of Shares
          turned in or withheld as payment of the exercise price).

     4.3  Adjustments  in  Authorized  Shares.  In  the  event of any change in
corporate  capitalization,  such  as a stock split, or a corporate transaction,
such  as  any merger, consolidation, separation, including a spin-off, or other
distribution  of  stock or property of the Company, any reorganization (whether
or  not  such  reorganization  comes within the definition of such term in Code
Section  368)  or  any  partial  or  complete  liquidation of the Company, such
adjustment  shall  be  made  in the number and class of Shares available in the

                                       35<PAGE>


Share  Pool,  the  number  and  class  of  and/or  price  of  Shares subject to
outstanding Awards granted under the Plan and the number of Shares set forth in
Section  4.1(a),  as  may  be determined to be appropriate and equitable by the
Committee,  in  its  sole  discretion,  to  prevent  dilution or enlargement of
rights; provided, however, that the number of Shares subject to any Award shall
always be a whole number.

Article 5. Eligibility and Participation

     5.1  Eligibility. Persons eligible to participate in this Plan include all
officers and other employees of the Company and its Subsidiaries, as determined
by  the  Committee,  including  Employees  who  are  members  of  the Board and
Employees who reside in countries other than the United States of America.

     5.2  Actual  Participation.  Subject  to  the  provisions of the Plan, the
Committee  may, from time to time, select from all eligible Employees, those to
whom  Awards shall be granted and shall determine the nature and amount of each
Award. 

Article 6. Stock Options

     6.1  Grant  of  Options.  Subject to the terms and provisions of the Plan,
Options  may  be  granted  to one or more Participants in such number, and upon
such terms, and at any time and from time to time as shall be determined by the
Committee. 

     6.2  Award  Agreement.  Each  Option  grant shall be evidenced by an Award
Agreement  that shall specify the Option Price, the duration of the Option, the
number of Shares to which the Option pertains, and such other provisions as the
Committee  shall determine. The Option Agreement also shall specify whether the
Option  is  intended to be an ISO within the meaning of Code Section 422, or an
NQSO  whose  grant  is  intended  not  to  fall  under  the  provisions of Code
Section 422.

     6.3  Option Price. The Committee shall designate the Option Price for each
grant  of  an Option under this Plan which Option Price shall be at least equal
to  one  hundred percent (100%) of the Fair Market Value of a Share on the date
the  Option  is granted, and which Option Price may not be subsequently changed
by the Committee except pursuant to Section 4.3 hereof.

     6.4  Duration  of Options. Each Option granted to an Employee shall expire
at  such  time as the Committee shall determine at the time of grant; provided,
however,  that  unless  otherwise  designated  by  the Committee at the time of
grant,  no  Option shall be exercisable later than the tenth (10th) anniversary
date of its grant.

     6.5  Exercise  of  Options.  Options granted under this Article 6 shall be
exercisable at such times and be subject to such restrictions and conditions as
the  Committee  shall  in each instance approve, which need not be the same for
each grant or for each Participant.

     6.6  Payment.  Options  granted under this Article 6 shall be exercised by
the  delivery of a written notice of exercise to the Company, setting forth the
number  of  Shares  with  respect  to  which  the  Option  is  to be exercised,
accompanied by full payment for the Shares.

     The  Option  Price  upon  exercise  of  any Option shall be payable to the

                                       36<PAGE>


Company  in  full  either:  (a)  in cash or its equivalent, or (b) by tendering
previously acquired Shares having an aggregate Fair Market Value at the time of
exercise  equal  to  the total Option Price (provided that the Shares which are
tendered  by  Insiders  must have been held by the Participant for at least six
(6)  months  prior  to  their  tender  to  satisfy the Option Price), or (c) by
withholding  Shares  which  otherwise  would  be acquired on exercise having an
aggregate  Fair  Market Value at the time of exercise equal to the total Option
Price, or (d) by a combination of (a), (b), and (c).

     The  Committee also may allow cashless exercise as permitted under Federal
Reserve  Board's  Regulation  T,  subject  to  applicable  securities  law
restrictions,  or  by  any  other  means  which  the Committee determines to be
consistent with the Plan's purpose and applicable law.

     As soon as practicable after receipt of a written notification of exercise
and  full  payment,  the  Company  shall  deliver  to  the  Participant, in the
Participant's  name, Share certificates in an appropriate amount based upon the
number of Shares purchased under the Option(s).

     6.7  Restrictions  on Share Transferability. The Committee may impose such
restrictions  on  any  Shares  acquired  pursuant  to the exercise of an Option
granted  under  this  Article  6  as  it may deem advisable, including, without
limitation,  restrictions  under  applicable Federal securities laws, under the
requirements  of  any  stock exchange or market upon which such Shares are then
listed  and/or  traded,  and  under  any  blue  sky  or  state  securities laws
applicable to such Shares.

     6.8  Termination  of  Employment.  Each  Option  Award Agreement shall set
forth  the extent to which the Participant shall have the right to exercise the
Option  following  termination of the Participant's employment with the Company
and/or  its  Subsidiaries.  Such  provisions  shall  be  determined in the sole
discretion  of  the Committee, shall be included in the Award Agreement entered
into  with  each  Participant,  need  not  be  uniform among all Options issued
pursuant  to  the  Plan,  and may reflect distinctions based on the reasons for
termination of employment.

     Subject  to  Section  15,  in  the event that a Participant's Option Award
Agreement  does  not  set  forth  such  termination  provisions,  the following
termination provisions shall apply:

     (a)  In  the  event a Participant's employment with the Company and/or its
          Subsidiaries is terminated by the Company and/or its Subsidiaries for
          Cause,  or  terminated  by  the  Participant  by  reason of voluntary
          resignation  (which  shall not include resignation upon Disability or
          R e tirement),  all  Options  which  are  unvested  at  the  date  of
          termination shall be forfeited to the Company.

     (b)  In  the  event a Participant's employment with the Company and/or its
          Subsidiaries  is  terminated  for any reason (including a termination
          due  to  death,  Disability,  Retirement,  termination by the Company
          and/or  its  Subsidiaries  without Cause) other than a termination by
          the  Company and/or its Subsidiaries for Cause or a temination by the
          Participant  by  reason  of  voluntary resignation, all Options shall
          immediately become fully vested on the date of termination.
     
     Subject  to  Section  15,  unless  otherwise provided in the Participant's
Option Award Agreement, all Options in which the Participant has a vested right
upon  termination shall be exercisable for the lesser of one (1) year following

                                       37<PAGE>


the date of termination or the expiration date of the Option.

     6.9  Nontransferability of Options.

     (a)  Incentive  Stock  Options. No ISO granted under the Plan may be sold,
          transferred,  pledged,  assigned,  or otherwise alienated or hypothe-
          cated, other than by will or by the laws of descent and distribution.
          Further,  all  ISOs  granted to a Participant under the Plan shall be
          exercisable during his or her lifetime only by such Participant.

     (b)  Nonqualified  Stock  Options.  Except  as  otherwise  provided  in  a
          Participant's  Award  Agreement, no NQSO granted under this Article 6
          may  be  sold, transferred, pledged, assigned, or otherwise alienated
          or  hypothecated,  other  than  by will or by the laws of descent and
          distribution.  Further,  except  as  otherwise  provided  in  a
          Participant's  Award  Agreement,  all  NQSOs granted to a Participant
          under  this Article 6 shall be exercisable during his or her lifetime
          only by such Participant.

Article 7. Stock Appreciation Rights

     7.1  Grant  of SARs. Subject to the terms and conditions of the Plan, SARs
may  be  granted  to Participants at any time and from time to time as shall be
determined  by the Committee. The Committee may grant Freestanding SARs, Tandem
SARs, or any combination of these forms of SAR.

     The  Committee shall have complete discretion in determining the number of
SARs  granted to each Participant (subject to Article 4 herein) and, consistent
with  the  provisions  of  the  Plan,  in  determining the terms and conditions
pertaining to such SARs. 

     The  Committee shall designate, at the time of grant, the grant price of a
Freestanding  SAR  which grant price shall at least equal the Fair Market Value
of  a  Share  on  the  date of grant of the SAR. The grant price of Tandem SARs
shall equal the Option Price of the related Option.  Grant prices of SARs shall
not  subsequently  be  changed  by the Committee except pursuant to Section 4.3
hereof.  

     7.2  Exercise of Tandem SARs. Tandem SARs may be exercised for all or part
of  the Shares subject to the related Option upon the surrender of the right to
exercise  the  equivalent  portion  of  the related Option. A Tandem SAR may be
exercised  only with respect to the Shares for which its related Option is then
exercisable.

     Notwithstanding  any  other  provision  of this Plan to the contrary, with
respect  to  a Tandem SAR granted in connection with an ISO: (i) the Tandem SAR
will  expire no later than the expiration of the underlying ISO; (ii) the value
of  the  payout  with  respect  to  the  Tandem SAR may be for no more than one
hundred  percent  (100%)  of  the  difference  between  the Option Price of the
underlying  ISO  and  the  Fair  Market  Value  of  the  Shares  subject to the
underlying  ISO  at  the time the Tandem SAR is exercised; and (iii) the Tandem
SAR  may  be exercised only when the Fair Market Value of the Shares subject to
the ISO exceeds the Option Price of the ISO.

     7.3  Exercise  of  Freestanding  SARs.  Freestanding SARs may be exercised
upon  whatever  terms  and  conditions  the  Committee, in its sole discretion,
imposes upon them.


                                       38<PAGE>



     7.4  SAR  Agreement.  Each  SAR  grant  shall  be  evidenced  by  an Award
Agreement  that  shall  specify  the grant price, the term of the SAR, and such
other provisions as the Committee shall determine.

     7.5  Term  of  SARs.  The  term  of an SAR granted under the Plan shall be
determined  by  the  Committee, in its sole discretion; provided, however, that
unless  otherwise  designated  by the Committee, such term shall not exceed ten
(10) years.

     7.6  Payment  of  SAR Amount. Upon exercise of an SAR, a Participant shall
be  entitled  to  receive  payment  from the Company in an amount determined by
multiplying:

     (a)  The  difference  between the Fair Market Value of a Share on the date
          of exercise over the grant price; by

     (b)  The number of Shares with respect to which the SAR is exercised.

     At  the  discretion of the Committee, the payment upon SAR exercise may be
in cash, in Shares of equivalent value, or in some combination thereof.

     7.7  Rule  16b-3  Requirements. Notwithstanding any other provision of the
Plan,  the  Committee  may  impose  such  conditions  on  exercise  of  an  SAR
(including, without limitation, the right of the Committee to limit the time of
exercise  to  specified periods) as may be required to satisfy the requirements
of Section 16 of the Exchange Act (or any successor rule).

     7.8  Termination  of  Employment. Each SAR Award Agreement shall set forth
the  extent  to  which the Participant shall have the right to exercise the SAR
following  termination  of the Participant's employment with the Company and/or
its Subsidiaries. Such provisions shall be determined in the sole discretion of
the  Committee, shall be included in the Award Agreement entered into with each
Participant,  need  not  be uniform among all SARs issued pursuant to the Plan,
and   may  reflect  distinctions  based  on  the  reasons  for  termination  of
employment.

     Subject  to  Section  15,  in  the  event  that  a Participant's SAR Award
Agreement  does  not  set  forth  such  termination  provisions,  the following
termination provisions shall apply:

     (a)  In  the  event a Participant's employment with the Company and/or its
          Subsidiaries is terminated by the Company and/or its Subsidiaries for
          Cause,  or  terminated  by  the  Participant  by  reason of voluntary
          resignation  which  shall  not include resignation upon Disability or
          R e tirement),  all  Options  which  are  unvested  at  the  date  of
          termination shall be forfeited to the Company.

     (b)  In  the  event a Participant's employment with the Company and/or its
          Subsidiaries  is  terminated  for any reason (including a termination
          due  to  death,  Disability,  Retirement,  termination by the Company
          and/or  its  Subsidiaries  without Cause) other than a termination by
          the Company and/or its Subsidiaries for Cause or a termination by the
          Participant  by  reason  of  voluntary resignation, all Options shall
          immediately become fully vested on the date of termination.

     Subject  to Section 15, unless otherwise provided in the Participant's SAR
Award  Agreement,  all  SARs  in  which the Participant has a vested right upon

                                       39<PAGE>




termination  shall  be exercisable for the lesser of one (1) year following the
date of termination or the expiration date of the SAR.

     7.9  Nontransferability  of  SARs.  Except  as  otherwise  provided  in  a
Participant's  Award  Agreement,  no  SAR  granted  under the Plan may be sold,
transferred,  pledged,  assigned, or otherwise alienated or hypothecated, other
than  by  will  or  by the laws of descent and distribution. Further, except as
otherwise  provided  in  a Participant's Award Agreement, all SARs granted to a
Participant under the Plan shall be exercisable during his or her lifetime only
by such Participant.

Article 8. Restricted Stock

     8.1  Grant of Restricted Stock. Subject to the terms and provisions of the
Plan,  the  Committee,  at  any time and from time to time, may grant Shares of
Restricted  Stock  to  Participants  in  such  amounts  as  the Committee shall
determine.

     8.2  Restricted  Stock  Agreement.  Each  Restricted  Stock grant shall be
e v idenced  by  an  Award  Agreement  that  shall  specify  the  Period(s)  of
Restriction,  the  number of Shares of Restricted Stock granted, and such other
provisions as the Committee shall determine.

     8.3  Transferability.  Except as provided in this Article 8, the Shares of
Restricted  Stock  granted  herein  may  not  be  sold,  transferred,  pledged,
assigned,  or  otherwise  alienated  or  hypothecated  until  the  end  of  the
applicable  Period of Restriction established by the Committee and specified in
the Restricted Stock Award Agreement, or upon earlier satisfaction of any other
conditions,  as specified by the Committee in its sole discretion and set forth
in  the  Restricted  Stock Agreement. All rights with respect to the Restricted
Stock  granted to a Participant under the Plan shall be available during his or
her lifetime only to such Participant.

     8.4  Other  Restrictions.  Subject to Article 11 herein, the Committee may
impose  such  other  conditions and/or restrictions on any Shares of Restricted
Stock  granted pursuant to the Plan as it may deem advisable including, without
limitation, a requirement that Participants pay a stipulated purchase price for
each  Share  of  Restricted  Stock,  restrictions based upon the achievement of
specific performance goals (Company-wide, divisional, and/or individual), time-
based  restrictions  on  vesting  following  the  attainment of the performance
goals, and/or restrictions under applicable Federal or state securities laws.

     The  Company  shall  retain  the  certificates  representing  Shares  of
Restricted  Stock in the Company's possession until such time as all conditions
and/or restrictions applicable to such Shares have been satisfied.

     Except as otherwise provided in this Article 8, Shares of Restricted Stock
covered  by each Restricted Stock grant made under the Plan shall become freely
transferable  by the Participant after the last day of the applicable Period of
Restriction.

     8.5  Voting  Rights.  Unless  otherwise designated by the Committee at the
time  of  grant,  Participants  Shares  of  Restricted  Stock have been granted
hereunder  may  exercise full voting rights with respect to those Shares during
the Period of Restriction.



                                       40<PAGE>


     8.6  Dividends and Other Distributions. Unless otherwise designated by the
Committee at the time of grant, Participants holding Shares of Restricted Stock
granted  hereunder  shall  be  credited  with  regular cash dividends paid with
respect  to  the  underlying Shares while they are so held during the Period of
Restriction. The Committee may apply any restrictions to the dividends that the
Committee  deems  appropriate. Without limiting the generality of the preceding
sentence,  if  the grant or vesting of  Shares of Restricted Stock granted to a
Named  Executive  Officer  is  designed  to comply with the requirements of the
Performance-Based  Exception, the Committee may apply any restrictions it deems
appropriate  to the payment of dividends declared with respect to such Sharesof
Restricted Stock, such that the dividends and/or the Shares of Restricted Stock
maintain eligibility for the Performance-Based Exception.

     In  the  event that any dividend constitutes a  derivative security  or an
  equity  security  pursuant to the rules under Section 16 of the Exchange Act,
such  dividend  shall  be  subject  to  a vesting period equal to the remaining
vesting  period  of  the  Shares  of Restricted Stock with respect to which the
dividend is paid.

     8.7  Termination  of  Employment.  Each  Restricted  Stock Award Agreement
shall  set  forth  the  extent to which the Participant shall have the right to
receive  unvested  Sharesof  Restricted  Stock,  following  termination  of the
Participant's  employment  with  the  Company  and/or  its  Subsidiaries.  Such
provisions  shall  be determined in the sole discretion of the Committee, shall
be included in the Award Agreement entered into with each Participant, need not
be  uniform  among  all Shares of Restricted Stock issued pursuant to the Plan,
and   may  reflect  distinctions  based  on  the  reasons  for  termination  of
employment;  provided,  however  that,  except  in  the  cases  of terminations
connected  with  a  Change  of  Control  and terminations by reason of death or
Disability,  the  vesting  of  Shares of Restricted Stock which qualify for the
Performance-Based  Exception  and  which  are  held by Named Executive Officers
shall  not  occur  prior  to  the  time  they otherwise would have, but for the
employment termination.

     Subject  to  Section  15  in the event that Participant's Restricted Stock
Award  Agreement  does not set forth such termination provisions, the following
termination provisions shall apply:

     (a)  In  the  event a Participant's employment with the Company and/or its
          Subsidiaries  is  terminated   by the Company and/or its subsidiaries
          for  Cause,  or  terminated by the Participant by reason of voluntary
          resignation  (which  shall not include Resignation upon Disability or
          Retirement), all Shares of Restricted Stock which are unvested at the
          date of termination shall be forfeited to the Company.

     (b)  Unless  the  Award  qualifies for the Performance-Based Exception, in
          the  event  a  Participant's  employment  with the Company and/or its
          Subsidiaries  is  terminated  for any reason (including a termination
          due  to  death,  Disability, Retirement or termination by the Company
          and/or  its  Subsidiaries without Cause) other than  a termination by
          the Company and/or its Subsidiaries for Cause or a termination by the
          Participant  by  reason  of  voluntary  resignation,  all  Shares  of
          Restricted  Stock  of such Participant shall immediately become fully
          vested  on  the  date of termination.  If the Award qualifies for the
          Performance-Based  Exception  and  any  one of the above terminations
          occurs,  Participant  shall  vest  in  a prorated number of Shares of
          Restricted  Stock at the same time as other Participants vest who did
          not  terminate employment during the Performance Period. The prorated

                                       41<PAGE>


          payout  shall  be  based upon the length of time that the Participant
          held  the  Restricted  Stock during the Performance Period, and shall
          further be adjusted  based on the achievement of the preestablished
          performance goals.
     
Article 9. Performance Units and Performance Shares

     9.1  Grant  of Performance Units/Shares. Subject to the terms of the Plan,
Performance  Units  and/or Performance Shares may be granted to Participants in
such  amounts  and  upon  such terms, and at any time and from time to time, as
shall be determined by the Committee.

     9.2  Value  of  Performance Units/Shares. Each Performance Unit shall have
an  initial  value  that  is established by the Committee at the time of grant.
Each  Performance  Share  shall  have an initial value equal to the Fair Market
Value  of  a  Share  on  the date of grant. The Committee shall set performance
goals  in  its discretion which, depending on the extent to which they are met,
will determine the number and/or value of Performance Units/Shares that will be
paid  out  to  the Participant. For purposes of this Article 9, the time period
during  which  the  performance goals must be met shall be called a Performance
Period.

     9.3  Earning  of  Performance  Units/Shares.  Subject to the terms of this
Plan, after the applicable Performance Period has ended, the holder of Perform-
ance  Units/Shares  shall be entitled to receive payout on the number and value
of  Performance  Units/Shares  earned  by  the Participant over the Performance
Period, to be determined as a function of the extent to which the corresponding
performance goals have been achieved, as established by the Committee.

     9.4  Form  and  Timing  of Payment of Performance Units/Shares. Payment of
earned  Performance  Units/Shares  shall  be  made  in a single lump sum within
seventy-five   (75)  calendar  days  following  the  close  of  the  applicable
Performance  Period.  Subject  to the terms of this Plan, the Committee, in its
sole discretion, may pay earned Performance Units/Shares in the form of cash or
in  Shares  (or  in  a combination thereof) which have an aggregate Fair Market
Value equal to the value of the earned Performance Units/Shares at the close of
the  applicable  Performance  Period. Such Shares may be granted subject to any
restrictions deemed appropriate by the Committee.

     At  the  time  of  grant  or  shortly  thereafter,  the  Committee, at its
discretion  and in accordance with terms designated by the Committee, may allow
for  a  voluntary  and/or mandatory deferral of all or any part of an otherwise
earned Performance Unit/Share Award.

     At  the  discretion  of  the  Committee,  Participants  may be entitled to
receive any dividends declared with respect to Shares which have been earned in
connection  with  grants  of  Performance Units and/or Performance Shares which
have been earned, but not yet distributed to Participants (such dividends shall
be subject to the same accrual, forfeiture, and payout restrictions as apply to
dividends  earned  with  respect to Shares of Restricted Stock, as set forth in
Section  8.6  herein).  In addition, Participants may, at the discretion of the
Committee,  be  entitled  to  exercise their voting rights with respect to such
Shares.

     9.5  Termination  of  Employment.    Subject to Section 15, in the event a
Participant's employment with the Company and/or its Subsidiaries is terminated
by  the  Company  and/or  its  Subsidiaries  for  Cause  or  terminated  by the


                                       42<PAGE>


Participant  by  reason  of  voluntary  resignation  (which  shall  not include
resignation   upon Disability, Retirement),  all Performance Units/Shares shall
be forfeited by the Participant to the Comapny.

     Subject  to  Section  15, in the event a Participant's employment with the
Company and/or its Subsidiaries is terminated during a Performance Untis/Shares
shall be forfeited by the Participant to the Company.

     Subject  to  Section  15, unless the Committee determines otherwise in the
event  of  a  termination  due  to  death  or  Disability,  payment  of  earned
Performance Units/Shares shall be made at the same time as payments are made to
Participants  who did not teminate employment during the applicable Performance
Period.

     9.6  Nontransferability.  Except  as otherwise provided in a Participant's
Award  Agreement,  Performance  Units/Shares  may  not  be  sold,  transferred,
pledged,  assigned,  or otherwise alienated or hypothecated, other than by will
or  by  the  laws  of  descent  and  distribution. Further, except as otherwise
provided  in  a Participant's Award Agreement, a Participant's rights under the
Plan  shall  be  exercisable  during  the  Participant's  lifetime  only by the
Participant or the Participant's legal representative.

Article 10. Other Incentive Awards

     10.1 Grant  of Other Incentive Awards. Subject to the terms and provisions
of  the  Plan,  Other  Incentive  Awards may be granted to Participants in such
amount,  upon  such  terms,  and  at any time and from time to time as shall be
determined by the Committee.

     10.2 Other  Incentive  Award  Agreement.  Each Other Incentive Award grant
shall  be  evidenced by an Award Agreement that shall specify the amount of the
Other  Incentive  Award  granted,  the  terms and conditions applicable to such
grant,  the applicable Performance Period and performance goals, and such other
provisions  as  the  Committee  shall  determine,  subject  to  the  terms  and
provisions of the Plan.

     10.3 Nontransferability.  Except  as otherwise provided in a Participant's
Award  Agreement, Other Incentive Awards may not be sold, transferred, pledged,
assigned,  or otherwise alienated or hypothecated, other than by will or by the
laws of descent and distribution.

     10.4 Form  and  Timing  of  Payment  of Other Incentive Awards. Payment of
Other  Incentive Awards shall be made at such times and in such form, either in
cash  or  in  Shares (or a combination thereof) as established by the Committee
subject  to  the  terms  of the Plan. Such Shares may be granted subject to any
restrictions   deemed  appropriate  by  the  Committee.  Without  limiting  the
generality of the foregoing, annual incentive awards may be paid in the form of
Shares  and/or  Other  Incentive  Awards  (which  may  or may not be subject to
restrictions, at the discretion of the Committee).

Article 11. Performance Measures

     Unless   and  until  the  Committee  proposes  for  shareholder  vote  and
shareholders  approve a change in the general performance measures set forth in
this  Article  11,  the  attainment of which may determine the degree of payout
and/or  vesting  with  respect  to Awards to Named Executive Officers which are
designed  to  qualify  for  the  Performance-Based  Exception,  the performance

                                       43<PAGE>


measure(s)  to  be  used for purposes of such grants shall be chosen from among
the following alternatives, as reported on the Company's Annual Report on 10-K:

     (a)  Return  on  Assets  ("ROA") which equals net income divided by total
          average assets. 

     (b)  Return on Sales ("ROS") which equals net income divided by net sales.

     (c)  Cash  Flow  Return on Investment ("CFROI") which equals net after tax
          free  cash  flows  before  capital  spending,  dividend  payments,
          borrowings  and payments on debt and stock issuances and repurchases,
          divided by average owner's equity.

     (d)  Earnings  Before  Income  Taxes ("EBIT") which equals net income plus
          taxes.

     (e)  Net Earnings which equals net earnings as reported.

     (f)  Stock price appreciation.

     (g)  Net operating income less cost of capital.

     The  Committee  shall  have the discretion to adjust the determinations of
the  degree  of  attainment  of the preestablished performance goals; provided,
however,  that  Awards  which are designed to qualify for the Performance-Based
Exception,  and which are held by Named Executive Officers, may not be adjusted
upward  (the  Committee  shall  retain  the  discretion  to  adjust such Awards
downward).

     In  the  event that applicable tax and/or securities laws change to permit
Committee  discretion  to  alter  the  governing  performance  measures without
obtaining  shareholder  approval of such changes, the Committee shall have sole
discretion  to  make  such  changes  without obtaining shareholder approval. In
addition,  in  the  event that the Committee determines that it is advisable to
grant  Awards  which shall not qualify for the Performance-Based Exception, the
Committee  may  make  such  grants  without satisfying the requirements of Code
Section  162(m)  and,  thus,  which  use  performance measures other than those
specified above.

Article 12. Beneficiary Designation

     Each  Participant  under  the  Plan  may,  from  time  to  time,  name any
beneficiary or beneficiaries (who may be named contingently or successively) to
whom  any  benefit  under  the  Plan  is to be paid in case of his or her death
before  he  or  she  receives any or all of such benefit. Each such designation
shall revoke all prior designations by the same Participant, shall be in a form
prescribed  by  the  Company,  and  will  be  effective  only when filed by the
Participant  in  writing with the Company during the Participant's lifetime. In
the  absence  of  any  such  designation,  benefits  remaining  unpaid  at  the
Participant's death shall be paid to the Participant's estate.

Article 13. Deferrals

     The Committee may permit a Participant to defer such Participant's receipt
of the payment of cash or the delivery of Shares that would otherwise be due to
such  Participant by virtue of the lapse or waiver of restrictions with respect
to  Restricted  Stock,  or  the  satisfaction of any requirements or goals with

                                       44<PAGE>


respect  to  Performance  Units/Shares  or  Other Incentive Awards. If any such
deferral  election  is  required or permitted, the Committee shall, in its sole
discretion, establish rules and procedures for such payment deferrals.

Article 14. Rights of Employees

     14.1 Employment.  Nothing in the Plan shall interfere with or limit in any
way  the  right of the Company to terminate any Participant's employment at any
time,  nor  confer  upon any Participant any right to continue in the employ of
the Company or any Subsidiary..

     For  purposes  of  this  Plan,  a  transfer  of a Participant's employment
between  the  Company  and  a Subsidiary, or between Subsidiaries, shall not be
deemed  to  be a termination of employment. Upon such a transfer, the Committee
may  make  such  adjustments  to  outstanding Awards as it deems appropriate to
reflect the changed reporting relationships.

     14.2 Participation.  No  Employee  shall  have the right to be selected to
receive  an  Award under this Plan, or, having been so selected, to be selected
to receive a future Award.

Article 15. Change of Control

     15.1 Treatment  of  Outstanding Awards. Upon the occurrence of a Change of
Control,  unless otherwise specifically prohibited under applicable laws, or by
the  rules  and  regulations of any governing governmental agencies or national
securities exchanges: 

     (a)  Any   and  all  Options  and  SARs  granted  hereunder  shall  become
          immediately  exercisable,  and  shall  remain  exercisable throughout
          their entire term;

     (b)  Any  Period  of  Restriction  and  other  restrictions  imposed  on
          Restricted Shares shall lapse; and

     (c)  Unless  otherwise  specified in Participant's Award Agreement at time
          of  grant,  120%  of the target payout opportunities attainable under
          all  outstanding  Awards  of Performance Units and Performance Shares
          and  Other Incentive Awards shall be deemed to have been fully earned
          for  the entire Performance Period(s) as of the effective date of the
          Change   of  Control.  The  vesting  of  all  such  Awards  shall  be
          accelerated  as  of the effective date of the Change of  Control, and
          in full settlement of such Awards, there shall be paid out in cash to
          Participants  within thirty (30) days following the effective date of
          the  Change  of  Control  120%  of  all  targeted Award opportunities
          associated with such outstanding Awards.

     15.2 Termination,  Amendment,  and  Modifications  of  Change-of-Control
Provisions.  Notwithstanding  any  other  provision  of  this Plan or any Award
Agreement  provision,  the provisions of this Article 15 may not be terminated,
amended,  or  modified  to affect adversely any Award theretofore granted under
the  Plan  without the prior written consent of the Participant with respect to
said Participant's outstanding Awards.

Article 16. Amendment, Modification, and Termination



                                       45<PAGE>


     16.1 Amendment,  Modification,  and Termination. The Board may at any time
and  from time to time, alter, amend, suspend or terminate the Plan in whole or
in  part;  subject  to  any  requirement  of  shareholder  approval required by
applicable law, rule or regulation, including Rule 16b-3 under the Exchange Act
ad Section 162(m) of the Internal Revenue Code.

     The  Committee  shall  not have the authority to cancel outstanding Awards
and issue substitute Awards in replacement thereof. 

     16.2 Awards  Previously  Granted. Subject to Section 15.2, no termination,
amendment,  or  modification of the Plan shall adversely affect in any material
way any Award previously granted under the Plan, without the written consent of
the Participant holding such Award.

     16.3 Compliance  with  Code Section 162(m). At all times when Code Section
162(m)  is applicable, all Awards granted under this Plan shall comply with the
requirements  of  Code Section 162(m); provided, however, that in the event the
Committee  determines  that  such compliance is not desired with respect to any
Award  or  Awards available for grant under the Plan, then compliance with Code
Section 162(m) will not be required. In addition, in the event that changes are
made  to  Code Section 162(m) to permit greater flexibility with respect to any
Award  or  Awards  available under the Plan, the Committee may, subject to this
Article 16, make any adjustments it deems appropriate.

Article 17. Withholding

     17.1 Tax  Withholding.  The  Company shall have the power and the right to
deduct or withhold, or require a Participant to remit to the Company, an amount
sufficient  to  satisfy  Federal,  state, and local taxes, domestic or foreign,
required  by law or regulation to be withheld with respect to any taxable event
arising as a result of the Plan.

     17.2 Share  Withholding.  With  respect  to  withholding required upon the
exercise  of  Options  or  SARs,  upon  the lapse of restrictions on Restricted
Stock,  or  upon  any other taxable event arising as a result of Awards granted
hereunder, Participants may elect, subject to the approval of the Committee, to
satisfy the withholding requirement, in whole or in part, by having the Company
withhold  Shares  having  a  Fair  Market  Value  on  the date the tax is to be
determined  equal  to the minimum statutory total tax which could be imposed on
the  transaction.  All  such  elections  shall be irrevocable, made in writing,
signed  by  the  Participant,  and  shall  be  subject  to  any restrictions or
limitations that the Committee, in its sole discretion, deems appropriate.

Article 18. Indemnification

     Each person who is or shall have been a member of the Committee, or of the
Board,  shall  be  indemnified  by the Company against and from any loss, cost,
liability, or expense that may be imposed upon or reasonably incurred by him or
her in connection with or resulting from any claim, action, suit, or proceeding
to  which  he  or  she  may be a party or in which he or she may be involved by
reason  of any action taken or failure to act under the Plan. Such person shall
be  indemnified by the Company for all amounts paid by him or her in settlement
thereof,  with the Company's approval, or paid by him or her in satisfaction of
any  judgement  in  any  such  action,  suit, or proceeding against him or her,
provided  he  or she shall give the Company an opportunity, at its own expense,

                                       46<PAGE>


to  handle and defend the same before he or she undertakes to handle and defend
it  on  his or her own behalf. The foregoing right of indemnification shall not
be  exclusive  of any other rights of indemnification to which such persons may
be  entitled  under  the  Company's  Articles  of Incorporation of Bylaws, as a
matter  of  law,  or  otherwise,  or  any  power  that  the Company may have to
indemnify them or hold them harmless.

Article 19. Successors

     All  obligations  of  the  Company  under  the Plan with respect to Awards
granted hereunder shall be binding on any successor to the Company, whether the
existence  of  such  successor  is the result of a direct or indirect purchase,
merger,  consolidation,  or  otherwise,  of  all  or  substantially  all of the
business and/or assets of the Company.

Article 20. Legal Construction

     20.1 Gender  and  Number. Except where otherwise indicated by the context,
any  masculine  term  used  herein  also shall include the feminine; the plural
shall include the singular and the singular shall include the plural.

     20.2 Severability.  In  the  event any provision of the Plan shall be held
illegal  or  invalid  for  any  reason,  the illegality or invalidity shall not
affect  the  remaining  parts  of the Plan, and the Plan shall be construed and
enforced as if the illegal or invalid provision had not been included.

     20.3 Requirements  of  Law.  The  granting  of  Awards and the issuance of
Shares  under  the  Plan  shall  be  subject to all applicable laws, rules, and
regulations,  and  to  such  approvals by any governmental agencies or national
securities exchanges as may be required. 

     20.4 Securities  Law  Compliance.  With  respect to Insiders, transactions
under  this  Plan  are  intended  to  comply  with all applicable conditions or
Rule  16b-3  of  its  successors  under  the  Exchange  Act.  To the extent any
provision  of  the Plan or action by the Committee fails to so comply, it shall
be deemed null and void, to the extent permitted by law and deemed advisable by
the Committee.

     20.5 Governing  Law. To the extent not preempted by Federal law, the Plan,
and  all  agreements  hereunder,  shall  be  construed  in  accordance with and
governed by the laws of the State of Delaware.



                                       47<PAGE>


PROXY CARD
- - - ----------
                               MAYTAG CORPORATION



Proxy for Annual Meeting, April 30, 1996, Solicited by the Board of Directors


     Leonard  A.  Hadley,  Gerald J. Pribanic and E. James Bennett, and each of
them (with full power to act without the other and with power of substitution),
are  hereby  appointed  attorneys  and proxies of the undersigned to attend the
Annual Stockholders Meeting on April 30, 1996, and any adjournment thereof, and
to vote and act for the undersigned on reverse side:



     This proxy revokes all previous proxies.  Unless specified to the contrary
it will be voted FOR items (1) and (2).



                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE
                                                            See Reverse
                                                               Side     <PAGE>


X    Please mark
     votes as in
     this example.

     The Board of Directors recommends a vote "FOR" items (1) and (2).

1.   Election of Directors
     Nominees:  Barbara R. Allen; Howard L. Clark, Jr.; Leonard A. Hadley;
     Robert D. Ray and Peter  S.  Willmott.

     FOR       or       WITHHELD
     ALL                FROM ALL
     NOMINEES           NOMINEES

(INSTRUCTION:  For, except vote withheld from the following nominee(s): write
that nominee's name on the space provided below.)
______________________________________________________________________________

2.   FOR       AGAINST  or    ABSTAIN

     The selection of Ernst & Young LLP as independent public auditors to
     examine the financial statements to be included in the Annual Report to
     Stockholders for 1996.
______________________________________________________________________________

3.   FOR       AGAINST  or    ABSTAIN

     The adoption of the 1996 Maytag Corporation Employee Stock Incentive Plan.
______________________________________________________________________________

     In their discretion, the proxies are authorized to vote upon any other
matters which may properly come before the meeting or any adjournment.

Dated _____________________, 1996       Dated _____________________, 1996 

_________________________________       _________________________________       
   (Signature of Stockholder)              (Signature of Stockholder)

Please date, sign exactly as name appears above, and return in the enclosed
envelope.  Executors, administrators, trustees, guardians or attorneys should
indicate the capacity in which they sign.  Corporate owners should sign in
their corporate names and affix their seals.



                                   ______    MARK HERE 
                                             FOR ADDRESS 
                                             CHANGE AND 
                                             NOTE AT LEFT<PAGE>


March 20, 1996



Dear Shareholder:

You are cordially invited to attend the Annual Meeting of shareholders to be
held at 9:00 a.m. on Tuesday, April 30, 1996, at the Newton High School Center
for Performance, Newton, Iowa.  Detailed information as to the business to be
transacted at the meeting is contained in the accompanying Notice of Annual
Meeting and Proxy Statement.

Regardless of whether you plan to attend the meeting, it is important that your
shares be voted.  Accordingly, we ask that you sign and return your proxy as
soon as possible in the envelope provided.

                              Sincerely,

                              s/s Leonard A. Hadley

                              Leonard A. Hadley
                              Chairman and
                              Chief Executive Officer <PAGE>



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