MCDONALDS CORP
8-K, 1994-06-02
EATING PLACES
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549



                                   FORM 8-K


              Current Report Pursuant to Section 13 or 15(d) of
                     The Securities Exchange Act of 1934




       Date of Report (Date of earliest event reported) May 27, 1994



                            McDONALD'S CORPORATION
            (Exact name of Registrant as specified in its Charter)



    Delaware                    1-5231              36-2361282
   (State or other             (Commission         (IRS Employer
    jurisdiction                File Number)        Identification No.)
    of incorporation)



   One McDonald's Plaza, Oak Brook, Illinois           60521
   (Address of principal executive offices)           (Zip Code)



   Registrant's telephone number, including area code  (708) 575-3000



                                  Not applicable
           (Former name or former address, if changed since last report)


   Item 5.  Other Events

        On May 27, 1994, the Company's Board of Directors approved a two-
   for-one split of the Company's common stock, without par value, (the
   "Common Stock") to be effected in the form of a dividend (the "Stock
   Split").  The additional shares of Common Stock will be distributed on
   June 24, 1994 to holders of record of the Common Stock on June 7, 1994.

        As a result of the Stock Split, certain computational adjustments
   are required under the Company's Shareholder Rights Agreement (the
   "Rights Agreement") dated as of December 13, 1988, between the Company
   and The First National Bank of Chicago, as Rights Agent, which provides
   Preferred Share (as defined in the Agreement) purchase rights ("Rights")
   to holders of Common Stock.  Pursuant to the provisions of the Rights
   Agreement, (a) the Redemption Price (as defined in the Rights Agreement)
   has been adjusted from $0.005 per Right to $0.0025 per Right; and (b)
   the number of Preferred Shares purchasable upon proper exercise of each
   Right has been adjusted from one two-hundredth of a Preferred Share to
   one four-hundredth of a Preferred Share.

        On May 27, 1994, the Company's Board of Directors declared a
   quarterly cash dividend of $0.12 per share of Common Stock (on a pre-
   stock split basis) payable on June 17, 1994 to holders of record of the
   Common Stock on June 7, 1994.  This represents an increase in the
   quarterly dividend of 12%.


   Item. 7.  Financial Statements and Exhibits

   (c)  Exhibits

        (4)   Certificate of Adjustment

        (99)  Press Release


                                  SIGNATURE


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Registrant has duly caused this report to be signed on its behalf by the
   undersigned hereunto duly authorized.

                                  McDONALD'S CORPORATION

                                  (Registrant)



                                  By:  /s/ Gloria Santona
                                       ----------------------
                                       Vice President
                                       Assistant Secretary


   Date: June 2, 1994


                                Exhibit Index


   Exhibit                                         Sequential
     No.         Description of Exhibit            Page Number

                 Additional Exhibits-
   (4)           Certificate of Adjustment              5

   (99)          Press Release                          6 



                                 EXHIBIT (4)

                          CERTIFICATE OF ADJUSTMENT


        Pursuant to Sections 11, 12 and 23 of the Rights Agreement (the
   "Rights Agreement") dated as of December 13, 1988, between McDonald's
   Corporation (the "Company") and The First National Bank of Chicago, as
   Rights Agent, the Company hereby certifies that:

   I.   Statement of Facts.

        On May 27, 1994, the Company's Board of Directors approved a two-
   for-one split of the Company's common stock, without par value (the
   "Common Stock") to be effected in the form of a dividend (the "Stock
   Split").  The additional shares of Common Stock will be distributed on
   June 24, 1994 to holders of record of Common Stock on June 7, 1994.
   Pursuant to the provisions of Sections 11 and 23 of the Rights
   Agreement, certain adjustments to the Redemption Price and the number of
   Preferred Shares purchasable upon proper exercise of each Right have
   been effected as set forth below:

   II.  Adjustments.

        (a)  The Redemption Price per Right has been adjusted from $0.005
   to $0.0025; and

        (b)  The number of Preferred Shares purchasable upon proper
   exercise of each Right has been adjusted from one two-hundredth of a
   Preferred Share to one-four hundredth of a Preferred Share.

   Capitalized terms not otherwise defined herein shall have the meanings
   given to them in the Rights Agreement.

   Dated this    day of June, 1994


                                McDONALD'S CORPORATION


                                By:  /s/ Gloria Santona
                                     ---------------------
                                     Vice President
                                     Assistant Secretary



                                 EXHIBIT (99)


   -----------------------------------------------------------------
   INVESTOR RELEASE
   -----------------------------------------------------------------

   FOR IMMEDIATE RELEASE          FOR MORE INFORMATION CONTACT:
   05/27/94                       Patty Paul, Investors 708-575-3499
                                  Chuck Ebeling, Media 708-575-6150



                             MCDONALD'S ANNOUNCES
                    STOCK SPLIT AND CASH DIVIDEND INCREASE
                              AT ANNUAL MEETING


        Oak Brook, IL -- Michael R. Quinlan, Chairman and Chief Executive
   Officer of McDonald's, announced of a 2-for-1 common stock split in the
   form of a stock dividend at the Company's annual meeting held today at
   McDonald's Office Campus in Oak Brook, IL.  The stock split is payable
   on June 24, 1994, to all shareholders of record on June 7, 1994.  Also,
   a common stock cash dividend increase of 12 percent to 12 cents per
   share was declared payable on pre-split shares on June 17, 1994, to all
   common shareholders of record on June 7, 1994.  This stock split is the
   Company's 11th since going public in 1965; the cash dividend increase is
   the Company's 20th since it first started paying dividends in 1976.

        At the meeting Quinlan and other members of top management
   discussed key strategies driving its vision of maintaining and growing
   its leadership position in the global foodservice marketplace.  The
   following points were made:

     -  McDonald's value strategy continues to be an important
        driver of sales and profits worldwide.  Last year, about
        45 percent of regular menu transactions in the U.S. included
        an Extra Value Meal; in countries like Argentina and
        Malaysia, they are included in more than half of all
        transactions.

     -  Site development is a key strategy driving long-term growth.
        The Company has stepped up expansion and plans to add 900 to
        1,200 restaurants worldwide in 1994 and in each of the next
        several years.  In addition, McDonald's plans to open
        several hundred satellite locations annually, such as those
        in Wal Mart stores and gas stations.

     -  Supporting expansion and value is a focus on reducing
        development and operating costs.  As a result of appropriate
        sizing, standardization and efficient purchasing,
        restaurants go up faster and at lower cost than ever before.
        McDonald's is only just beginning to realize the benefits
        of purchasing on a global basis, saving the System more than
        $70 million in 1993.

     -  Ensuring that customers' McDonald's experiences exceed their
        expectations is another global strategy.  The totality of
        Brand McDonald's and what it represents in the eyes of
        customers is a powerful competitive advantage as it
        communicates that McDonald's is global, family-oriented,
        convenient, and serves great food at a good value.

        In addition, Jack M. Greenberg, Vice Chairman and Chief Financial
   Officer, discussed how the Company is deploying free cash flow to
   maximize shareholder return -- which is comprised of stock price
   appreciation and dividend income.  While dividends are a direct return
   of shareholders' investment, share repurchase also benefits shareholders
   because as the number of shares outstanding decreases, future profits
   will be spread over fewer shares which should make each share more
   valuable.  The Company believes that repurchasing shares of McDonald's
   common stock is a good investment and the best way to deploy growing
   free cash flow to enhance investor returns at this time.  In January,
   the Company announced its intention to repurchase $1 billion of its
   stock over the next three years, and has repurchased more than $2.2
   billion of its stock in the past ten years.

        At the meeting, shareholders elected all nominees for Director, and
   rejected a shareholder proposal on environmental principles.  In
   addition, the following four members of McDonald's management team were
   appointed to serve with the elected Board of Directors for a one-year
   term as nonvoting advisory directors:

        Robert J. Doran -- Senior Vice President, U.S. Zone Manager
        Andreas J. Hacker -- Managing Director, McDonald's
          Development Company--Central Europe
        Paul S. Preston -- President and Chief Executive Officer,
          McDonald's U.K. and International Relationship Partner -- Europe
        James T. Rand -- Vice President, Marketing

        McDonald's is the leading foodservice retailer in the global
   consumer marketplace, with more than 14,100 restaurants in 71 countries.
   About 80 percent of McDonald's restaurant businesses are locally owned
   and operated by independent entrepreneurs.

                                   #  #  #


                         COMPOUND ANNUAL TOTAL RETURN
                    Five-Year Period Ended March 31, 1994

   Standard & Poor's 500 - 12.1%
   Dow Jones Industrial Average - 13.3%
   McDonald's Common Stock - 18.3%
      (17.2% of which was Stock Price Appreciation)
      (1.1% of which was Dividend Income)

   Total return realized by shareholders is comprised of stock price
   appreciation and dividend income.  Most of the return realized by
   McDonald's common shareholders has been comprised of stock price
   appreciation.

   While dividends are a direct return on shareholders' investment, share
   repurchase also benefits shareholders because as the number of shares
   outstanding decreases, future profits will be spread over fewer shares
   which should make each share more valuable.  The Company believes that
   repurchasing shares of McDonald's common stock is a good investment and
   the best way to deploy growing free cash flow to enhance investor
   returns at this time.  In January, the Company announced its intention
   to repurchase $1 billion of its stock over the next three years, and has
   repurchased more than $2.2 billion of its stock in the past ten years.


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