MCDONALDS CORP
10-Q, 1994-11-09
EATING PLACES
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     <PAGE> 1
                                      FORM 10-Q

                         SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C. 20549



          /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934


                  For the quarterly period ended September 30, 1994

                                         OR

          / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

     For the transition period from             to 
     Commission file number 1-5231   ----------    ----------
                            ------

                               McDONALD'S CORPORATION
                -----------------------------------------------------
               (Exact name of registrant as specified in its charter)

                     DELAWARE                               36-2361282
          -------------------------------              -------------------
          (State or other jurisdiction of               (I.R.S. Employer
          incorporation or organization)               Identification No.)

      McDonald's Plaza, Oak Brook, Illinois                   60521
     ----------------------------------------               ----------
     (Address of principal executive offices)               (Zip Code)

         (Registrant's telephone number, including area code) (708) 575-3000

           --------------------------------------------------------------
           Former name, former address and former fiscal year, if changed
                                 since last report.)

     Indicate by check mark whether the registrant (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90
     days.  Yes  X   No
                ---     ---

                                     698,514,915
                          ---------------------------------
                          (Number of shares of common stock
                        outstanding as of September 30, 1994)<PAGE>

     <PAGE> 2

                               McDONALD'S CORPORATION
                               ----------------------

                                        INDEX
                                        -----


                                                              Page Reference
       Part I.    Financial Information

                  Item 1 - Financial Statements

                     Condensed consolidated balance sheet,
                     September 30, 1994 (unaudited) and
                     December 31, 1993                               3

                     Condensed consolidated statement of
                     income (unaudited), nine months, and
                     third quarters ended September 30,
                     1994 and 1993                                   4

                     Condensed consolidated statement of
                     cash flows (unaudited), nine months,
                     and third quarters ended September 30,
                     1994 and 1993                                   5

                     Financial comments (unaudited)                  6

                  Item 2 - Management's Discussion and
                           Analysis of Financial Condition
                           and Results of Operations                 7

       Part II.   Other Information

                  Item 6 - Exhibits and Reports on Form 8-K

                     (a)Exhibits
                        The exhibits listed in the
                        accompanying Exhibit Index are filed
                        as part of this report                      12

                     (b)Reports on Form 8-K                         15


       Signature                                                    16

       Exhibit Index                                                17<PAGE>

     <PAGE> 3
     PART I.  FINANCIAL INFORMATION
     ------------------------------

     Item 1.  Financial Statements
     -----------------------------
     <TABLE>
     CONDENSED CONSOLIDATED BALANCE SHEET
     <CAPTION>
                                              (unaudited)
     (In millions of dollars)              September 30, 1994  December 31, 1993
     ---------------------------------------------------------------------------
     <S>                                       <C>                 <C>
     ASSETS
     CURRENT ASSETS
     Cash and equivalents                      $   180.5           $   185.8
     Accounts receivable                           327.5               287.0
     Notes receivable                               43.4                27.6
     Inventories, at cost, not in excess 
       of market                                    45.3                43.5
     Prepaid expenses and other current 
       assets                                      144.1               118.9
     ---------------------------------------------------------------------------
          TOTAL CURRENT ASSETS                     740.8               662.8
     ---------------------------------------------------------------------------
     OTHER ASSETS AND DEFERRED CHARGES           1,029.1               875.3
     ---------------------------------------------------------------------------
     PROPERTY AND EQUIPMENT
     Property and equipment, at cost            14,796.6            13,459.0
     Accumulated depreciation and 
       amortization                             (3,786.0)           (3,377.6)
     ---------------------------------------------------------------------------
          NET PROPERTY AND EQUIPMENT            11,010.6            10,081.4
     ---------------------------------------------------------------------------
     INTANGIBLE ASSETS-NET                         456.3               415.7
     ---------------------------------------------------------------------------
     TOTAL ASSETS                              $13,236.8           $12,035.2
     ===========================================================================
     LIABILITIES AND SHAREHOLDERS' EQUITY
     CURRENT LIABILITIES
     Notes payable                             $   934.7           $   193.3
     Accounts payable                              380.5               395.7
     Income taxes                                   51.6                56.0
     Accrued interest                              103.7               132.9
     Other accrued liabilities                     368.8               294.1
     Current maturities of long-term debt          204.3                30.0
     ---------------------------------------------------------------------------
          TOTAL CURRENT LIABILITIES              2,043.6             1,102.0
     ---------------------------------------------------------------------------
     LONG-TERM DEBT                              3,144.8             3,489.4
     OTHER LONG-TERM LIABILITIES AND 
       MINORITY INTERESTS                          409.1               334.4
     DEFERRED INCOME TAXES                         834.9               835.3
     COMMON EQUITY PUT OPTIONS                      58.8
     SHAREHOLDERS' EQUITY
     Preferred stock, no par value; 
       authorized - 165.0 million shares; 
       issued - 11.3 and 11.4 million              675.0               677.3<PAGE>
     Common stock, no par value; 
       authorized - 1.25 billion shares; 
       issued - 830.3 million                       92.3                92.3
     Additional paid-in capital                    274.0               256.7
     Guarantee of ESOP notes                      (252.4)             (253.6)
     Retained earnings                           8,370.5             7,612.6
     Foreign currency translation 
       adjustment                                 (106.1)             (192.2)
     ---------------------------------------------------------------------------
                                                 9,053.3             8,193.1
     ---------------------------------------------------------------------------
     Common stock in treasury, at cost; 
       131.8 and 123.0 million shares           (2,307.7)           (1,919.0)
     ---------------------------------------------------------------------------
          TOTAL SHAREHOLDERS' EQUITY             6,745.6             6,274.1
     ---------------------------------------------------------------------------
     TOTAL LIABILITIES AND SHAREHOLDERS' 
       EQUITY                                  $13,236.8           $12,035.2
     ===========================================================================

     See accompanying Financial comments.
     /TABLE
<PAGE>

 <PAGE> 4
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED)


 <CAPTION>
 (In millions of dollars, except     Nine Months Ended        Quarters Ended
  per common share data)               September 30            September 30
                                     1994        1993        1994        1993
 ------------------------------------------------------------------------------
 <S>                               <C>         <C>         <C>         <C>
 REVENUES
 Sales by Company-operated
  restaurants                      $4,205.8    $3,812.0    $1,551.9    $1,351.1
 Revenues from franchised
  restaurants                       1,844.9     1,664.2       673.5       593.2
 ------------------------------------------------------------------------------
   TOTAL REVENUES                   6,050.7     5,476.2     2,225.4     1,944.3
 ------------------------------------------------------------------------------
 OPERATING COSTS AND EXPENSES
 Company-operated restaurants       3,377.3     3,079.3     1,231.3     1,076.9
 Franchised restaurants-
  occupancy costs                     317.7       280.1       111.7        95.7
 General, administrative and
  selling expenses                    773.6       684.9       277.1       234.6
 Other operating (income)
  expense-net                         (83.3)      (65.5)      (32.6)      (31.1)
 ------------------------------------------------------------------------------
   TOTAL OPERATING COSTS
     AND EXPENSES                   4,385.3     3,978.8     1,587.5     1,376.1
 ------------------------------------------------------------------------------
 OPERATING INCOME                   1,665.4     1,497.4       637.9       568.2
 ------------------------------------------------------------------------------
 Interest expense                     225.6       237.4        80.2        75.7
 Nonoperating income
  (expense)-net                       (24.8)       12.7       (16.6)        7.2
 ------------------------------------------------------------------------------
 INCOME BEFORE PROVISION FOR
  INCOME TAXES                      1,415.0     1,272.7       541.1       499.7
 ------------------------------------------------------------------------------
 Provision for income taxes           499.5       454.7       191.3       188.8
 ------------------------------------------------------------------------------
 NET INCOME                        $  915.5    $  818.0    $  349.8    $  310.9
 ==============================================================================
 NET INCOME PER COMMON SHARE       $   1.25    $   1.10    $    .48    $    .42
 ------------------------------------------------------------------------------
 DIVIDENDS PER COMMON SHARE        $  .1738    $  .1575    $  .0600    $  .0538
 ------------------------------------------------------------------------------

 See accompanying Financial comments.
 /TABLE
<PAGE>

 <PAGE> 5
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)


 <CAPTION>
                                             Nine Months           Quarters
                                          Ended September 30  Ended September 30
 (In millions of dollars)                   1994      1993      1994      1993
 -------------------------------------------------------------------------------
 <S>                                       <C>       <C>       <C>       <C>
 OPERATING ACTIVITIES
 Net income                                $915.5    $818.0    $349.8    $310.9
 Adjustments to reconcile to cash
 provided by operations
   Depreciation and amortization            454.2     415.1     157.7     144.1
   Changes in operating working
   capital items                            (23.6)    (41.3)     45.8      40.6
   Other                                    (30.3)    (26.0)     (6.5)    (11.6)
 -------------------------------------------------------------------------------
     CASH PROVIDED BY OPERATIONS          1,315.8   1,165.8     546.8     484.0
 -------------------------------------------------------------------------------
 INVESTING ACTIVITIES
 Property and equipment expenditures     (1,022.6)   (802.7)   (401.9)   (334.1)
 Sales of restaurant businesses             111.4      88.6      47.6      39.5
 Purchases of restaurant businesses         (81.4)    (63.5)    (28.3)    (44.3)
 Property sales                              33.9      44.0       6.6      10.7
 Other                                      (42.5)    (25.0)    (39.5)     (9.8)
 -------------------------------------------------------------------------------
     CASH USED FOR INVESTING ACTIVITIES  (1,001.2)   (758.6)   (415.5)   (338.0)
 -------------------------------------------------------------------------------
 FINANCING ACTIVITIES
 Net short-term borrowings                  411.9      23.7     (14.6)     (9.3)
 Long-term financing issuances              254.3     983.9     143.0     256.3
 Long-term financing repayments            (504.9)   (962.4)    (15.4)   (281.7)
 Treasury stock purchases                  (351.5)   (614.2)   (163.3)    (83.4)
 Common and preferred stock dividends      (161.0)   (150.5)    (54.8)    (50.7)
 Other                                       31.3      48.5       6.9      14.2
 -------------------------------------------------------------------------------
     CASH USED FOR FINANCING ACTIVITIES    (319.9)   (671.0)    (98.2)   (154.6)
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS INCREASE
 (DECREASE)                                  (5.3)   (263.8)     33.1      (8.6)
 Cash and equivalents at beginning of
 period                                     185.8     436.5     147.4     181.3
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS AT END OF PERIOD     $180.5    $172.7    $180.5    $172.7
 ===============================================================================
 See accompanying Financial comments.
 /TABLE
<PAGE>

     <PAGE> 6
     FINANCIAL COMMENTS (UNAUDITED)

     BASIS OF PRESENTATION
     The accompanying condensed consolidated financial statements should be
     read in conjunction with the consolidated financial statements in the
     Company's 1993 Annual Report to Shareholders. In the opinion of the
     Company, all adjustments (consisting of normal recurring accruals)
     necessary for a fair presentation have been included.
          The results of operations of restaurant businesses purchased and
     sold were not material to the condensed consolidated financial
     statements for periods prior to purchase and sale.
          In 1994, due to an increase in ownership, the Company
     consolidated affiliates in Taiwan, South Korea and Turkey, which
     increased total assets and liabilities by approximately $200.0
     million.

     NET INCOME PER COMMON SHARE
     Net income per common share was computed using net income, reduced by
     preferred stock cash dividends (net of tax) of $35.5 and $35.4 million
     for the first nine months of 1994 and 1993, and $11.8 and $11.7
     million for the third quarters of 1994 and 1993, respectively.
     Adjusted net income was divided by the weighted average shares of
     common stock outstanding: 704.1 and 713.5 million for the nine months
     ended September 30, 1994 and 1993, and 699.9 and 705.7 million for the
     third quarters of 1994 and 1993, respectively. The effect of
     potentially dilutive securities was not material.

     STOCK SPLITS
     On May 27, 1994, the Board of Directors approved two-for-one stock
     splits to be effected in the form of stock dividends distributed on
     June 24, 1994, to common and Series B and C Preferred shareholders of
     record on June 7, 1994. All common and Series B and C ESOP Convertible
     Preferred stock information appearing in the accompanying condensed
     consolidated financial statements has been restated to give
     retroactive effect to the stock splits, including the transfer of an
     appropriate amount to common stock from additional paid-in capital.

     LINE OF CREDIT AGREEMENT
     Effective July 20, 1994, the Company reduced the amount and term of
     its long-term line of credit agreement to $600.0 million and 364 days,
     respectively. This resulted in the reclassification of certain amounts
     from long-term debt to notes payable or current maturities of long-
     term debt. The agreement, which remained unused at September 30, 1994,
     is renewable and provides for fees of .07% per annum on the unused
     portion of the commitment.

     COMMON EQUITY PUT OPTIONS
     In June 1994, the Company sold 2.0 million common equity put options
     which are exercisable in November, 1994 at an average price of $29.41
     per share. The exercise price of $58.8 million was classified in
     common equity put options and the related offset was recorded in
     common stock in treasury, net of premiums received, at
     September 30, 1994.<PAGE>

     <PAGE> 7
     Item 2.  Management's Discussion And Analysis Of Financial Condition
     --------------------------------------------------------------------
     And Results Of Operations
     -------------------------
     <TABLE>
     INCREASES (DECREASES) IN OPERATING RESULTS OVER 1993

     <CAPTION>


     (Dollars in millions, except          Nine Months         Third Quarter
      per common share data)           Ended September 30   Ended September 30
     -------------------------------------------------------------------------
     <S>                              <C>           <C>     <C>          <C>
     SYSTEMWIDE SALES                 $1,582.2       9%     $696.8       11%
     -------------------------------------------------------------------------
     REVENUES
     Sales by Company-operated
       restaurants                     $393.8       10%     $200.8       15%
     Revenues from franchised
       restaurants                      180.7       11        80.3       14
     -------------------------------------------------------------------------
       TOTAL REVENUES                   574.5       10       281.1       14
     -------------------------------------------------------------------------
     OPERATING COSTS AND EXPENSES
     Company-operated restaurants       298.0       10       154.4       14
     Franchised restaurants-
       occupancy costs                   37.6       13        16.0       17
     General, administrative
       and selling expenses              88.7       13        42.5       18
     Other operating (income)
       expense-net                      (17.8)      27        (1.5)       5
     -------------------------------------------------------------------------
       TOTAL OPERATING COSTS
       AND EXPENSES                     406.5       10       211.4       15
     -------------------------------------------------------------------------
     OPERATING INCOME                   168.0       11        69.7       12
     Interest expense                   (11.8)      (5)        4.5        6
     Nonoperating income
       (expense)-net                    (37.5)      NM       (23.8)      NM
     -------------------------------------------------------------------------
     INCOME BEFORE PROVISION FOR
       INCOME TAXES                     142.3       11        41.4        8
     -------------------------------------------------------------------------
     Provision for income taxes          44.8       10         2.5        1
     NET INCOME                         $97.5       12%      $38.9       13%
     =========================================================================
     NET INCOME PER COMMON SHARE*       $ .15       14%      $ .06       14%
     -------------------------------------------------------------------------

     NM - Not Meaningful
     *Restated for the two-for-one common stock split.
     /TABLE
<PAGE>

     <PAGE> 8
     CONSOLIDATED OPERATING RESULTS
     Net income and net income per common share increased 12 and 14%,
     respectively, for the nine months; and 13 and 14%, respectively, for
     the quarters. The spreads between the percent increases in net income
     and net income per common share reflected the impact of share
     repurchase.
          Systemwide sales represent sales by Company-operated, franchised
     and affiliated restaurants, including satellite locations. The
     increases were due to expansion and higher sales at existing
     restaurants, affected in part by severe weather conditions worldwide
     in early 1994. The increases in revenues reflected strong worldwide
     operating results.
          A total of 672 restaurants were added in the first nine months of
     1994 (576 in 1993), including 280 in the U.S. (254 in 1993) and 392
     outside of the U.S. (322 in 1993). An additional 449 restaurants were
     under construction at quarter-end (355 in 1993), including 170 in the
     U.S. (125 in 1993) and 279 outside of the U.S. (230 in 1993). In
     addition, more than 500 satellites were operating worldwide at
     quarter-end. These sites leverage the infrastructure of existing
     restaurants by using their storage capability and inventory or by
     drawing on their management talent and labor pool. Satellite locations
     were not included in the count of Systemwide restaurants.
          Franchised restaurant margins comprised about two-thirds of the
     combined operating margins. Consolidated franchised margins were 82.8%
     of applicable revenues for the nine months of 1994, compared to 83.2%
     one year ago. For the quarters, margins were 83.4% in 1994, and 83.9%
     in 1993. The decreases reflected accelerated expansion including a
     higher number of leased sites.
          Consolidated Company-operated margins were 19.7% of sales for the
     nine months of 1994, compared to 19.2% one year ago. For the quarters,
     margins were 20.7% in 1994, and 20.3% in 1993. For both periods, as a
     percent of sales, food and paper, and occupancy and other operating
     costs declined, while payroll costs increased.
          The increases in general, administrative and selling expenses
     were primarily due to higher employee costs associated with strategic
     investment spending to support expansion and value.
          Other operating transactions relate to franchising and the food
     business as follows:

     -----------------------------------------------------------------------
                                          Nine Months        Third Quarter
                                       Ended September 30  Ended September 30
     (In millions of dollars)            1994      1993      1993      1994
     -----------------------------------------------------------------------
     Gains on sales of
       restaurant businesses           $(49.4)   $(39.5)   $(19.0)   $(15.1)
     Equity in earnings of
       unconsolidated affiliates        (41.0)    (27.9)    (22.7)    (15.6)
     Other                                7.1       1.9       9.1      (0.4)
     -----------------------------------------------------------------------
     Other operating
       (income) expense-net            $(83.3)   $(65.5)   $(32.6)   $(31.1)
     =======================================================================<PAGE>

     <PAGE> 9
          The other category included higher losses on property
     dispositions for both the nine months and third quarter in 1994,
     compared to the same periods in 1993.
          The increases in consolidated operating income primarily
     reflected better results from combined operating margins and higher
     other operating income, partially offset by higher general,
     administrative and selling expenses. Weaker foreign currencies
     impacted this line item for the first six months of 1994, whereas
     stronger foreign currencies in the third quarter offset this impact
     for the nine months.
          Interest expense decreased for the nine months due to lower
     interest rates and debt levels, and increased for the quarter due to
     higher interest rates and debt levels, coupled with stronger foreign
     currencies.
          Nonoperating income (expense) was affected in 1993 by gains on
     terminations of debt financings and higher interest income mainly
     because a portion of the proceeds from the 1992 preferred stock
     issuance-later used for share repurchase-was invested during the first
     quarter. In addition, greater translation losses impacted this
     category in 1994.
          The effective income tax rates were 35.3% for the nine months of
     1994, and 35.7% one year ago. The effective rates for the third
     quarters of 1994 and 1993 were 35.4 and 37.8%, respectively. The
     changes were primarily a result of U.S. tax legislation enacted in the
     third quarter of 1993.

     U.S. OPERATING RESULTS
     U.S. sales grew 5% for the nine months and quarter due to expansion
     and higher sales at existing restaurants. Positive comparable sales
     were achieved in both periods through the emphasis on value and
     customer satisfaction in the form of Extra Value Meals, Happy Meals
     and the three-tier value program; as well as the NBA cup promotion
     highlighting large sandwiches, the Flintstones movie tie-in featuring
     the McRib Grand Poobah Meal and a set of four Bedrock mugs, the Dream
     Team II collector cup promotion, and Music Event which offered four
     "Best of" collections with the purchase of a large sandwich or Extra
     Value Meal. U.S. revenues rose 6% for both periods.
          U.S. operating income increased 5% for the nine months and 3% for
     the quarter, as higher combined operating margins were partially
     offset by higher general, administrative and selling expenses. The
     improvement in U.S. Company-operated margins was noteworthy, reaching
     19.4% of sales in the third quarter of 1994, compared to 19.0% one
     year ago. For the nine months, margins were 19.3% in 1994, compared to
     18.3% in 1993.

     OPERATING RESULTS OUTSIDE OF THE U.S.
     Sales outside of the U.S. rose 15% for the nine months and 20% for the
     quarter due to expansion and higher sales at existing restaurants as
     comparable sales on a local currency basis were positive for both
     periods. Revenues outside of the U.S. increased 16% for the nine
     months and 25% for the quarter.
          For the nine months, many markets delivered excellent comparable
     sales on a local currency basis: Argentina, Australia, Austria,
     Brazil, Canada, Denmark, England, Finland, Hungary, Ireland, Italy,
     Malaysia, Netherlands, New Zealand, Norway, Panama, Philippines,
     Puerto Rico, Scotland, Singapore, South Korea, Spain, Sweden, Taiwan
     and Wales.<PAGE>

     <PAGE> 10
          Pacific sales were strong with the exception of our joint venture
     in Japan which has been affected by a weak economy, but which has
     shown improvement in the quarter. Although many European economies
     have been weak over the past 18 months, McDonald's markets generally
     performed well. Throughout 1994, France and Germany have shown signs
     of being affected both positively and negatively by the economy, and
     negatively impacted by unusually hot weather and World Cup Soccer.
     Nevertheless, both delivered good results in the quarter. Latin
     American economies have been weak, but our business there has been
     quite good. Business in Canada continued to improve, despite a weak
     economy.
          Operating income outside of the U.S. grew 19% for the nine months
     and 24% for the quarter, reflecting expansion, higher combined
     operating margins and higher other operating income, partially offset
     by higher general, administrative and selling expenses and for the
     quarter, stronger foreign currencies. The level of international
     Company-operated margins remained noteworthy, reaching 21.6% of sales
     in the third quarter of 1994, compared to 21.4% one year ago; margins
     were 20.0% in both nine-month periods of 1994 and 1993.

     IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS
     If exchange rates had remained at 1993 levels, reported results would
     have been as follows:

        ---------------------------------------------------------------
                                 Nine Months Ended September 30, 1994
        (Dollars in millions)          Reported            Adjusted
        ---------------------------------------------------------------
        Systemwide sales         $19,023.4     9%    $18,938.3     9%
        Operating income           1,665.4    11       1,663.2    11
        Net income                   915.5    12         921.3    13
        ---------------------------------------------------------------
                                 Third Quarter Ended September 30, 1994
        ---------------------------------------------------------------
        Systemwide sales          $6,944.0    11%     $6,822.1     9%
        Operating income             637.9    12         624.8    10
        Net income                   349.8    13         346.7    12
        ---------------------------------------------------------------

         While changing foreign currencies impact reported results,
     McDonald's lessens short-term cash exposures by primarily purchasing
     goods and services in local currencies, financing in local currencies
     and hedging foreign-denominated cash flows.

     FINANCIAL POSITION
     Cash provided by operations for the nine months increased 13% in 1994.
     Together with other sources of cash such as borrowings, cash provided
     by operations was used primarily for capital expenditures, debt
     repayments, share repurchase and dividends. For the nine months, U.S.
     capital expenditures increased 43% and capital expenditures outside of
     the U.S. increased 17%.
         In January, the Company announced its plan to purchase up to $1
     billion of common stock within the next three years. The Company
     purchased 12.4 million shares of common stock for $351.5 million
     during the first nine months.<PAGE>

     <PAGE> 11
     <TABLE>
     <CAPTION>
     NINE MONTHS AND THIRD QUARTER HIGHLIGHTS
     ---------------------------------------------------------------------------
     (Dollars in millions, except     Nine Months Ended        Quarters Ended
      per common share data)            September 30            September 30
                                      1994        1993        1994        1993
     ---------------------------------------------------------------------------
     <S>                           <C>         <C>          <C>         <C>
     Systemwide sales              $19,023.4   $17,441.2    $6,944.0    $6,247.2
     ---------------------------------------------------------------------------
     U.S. sales                    $11,087.5   $10,513.2    $3,920.8    $3,729.3
       Operated by franchisees       8,894.0     8,478.8     3,144.5     3,007.3
       Operated by the Company       1,894.6     1,794.5       665.2       634.1
       Operated by affiliates          298.9       239.9       111.1        87.9
     ---------------------------------------------------------------------------
     Sales outside of the U.S.     $ 7,935.9   $ 6,928.0    $3,023.2    $2,517.9
       Operated by franchisees       3,705.4     3,186.4     1,373.5     1,155.5
       Operated by the Company       2,311.2     2,017.5       886.6       717.0
       Operated by affiliates        1,919.3     1,724.1       763.1       645.4
     ---------------------------------------------------------------------------
     Total revenues                $ 6,050.7   $ 5,476.2    $2,225.4    $1,944.3
       U.S.                          3,081.1     2,915.4     1,087.8     1,030.8
       Outside of the U.S.           2,969.6     2,560.8     1,137.6       913.5
     ---------------------------------------------------------------------------
     Operating income              $ 1,665.4   $ 1,497.4    $  637.9    $  568.2
       U.S.                            867.5       824.9       314.3       306.4
       Outside of the U.S.             797.9       672.5       323.6       261.8
     ---------------------------------------------------------------------------
     Income before provision for
     income taxes                  $ 1,415.0   $ 1,272.7    $  541.1    $  499.7
     Net income                        915.5       818.0       349.8       310.9
     Net income per common share*       1.25        1.10         .48         .42
     ---------------------------------------------------------------------------
     Cash provided by operations   $ 1,315.8   $ 1,165.8    $  546.8    $  484.0
     ---------------------------------------------------------------------------
                                               At September 30, 1994        1993
     Systemwide restaurants                                   14,665      13,669
     ---------------------------------------------------------------------------
     U.S. restaurants                                          9,563       9,213
       Operated by franchisees                                 7,784       7,555
       Operated by the Company                                 1,492       1,434
       Operated by affiliates                                    287         224
     ---------------------------------------------------------------------------
     Restaurants outside of the U.S.                           5,102       4,456
       Operated by franchisees                                 2,426       2,057
       Operated by the Company                                 1,455       1,211
       Operated by affiliates                                  1,221       1,188
     ---------------------------------------------------------------------------
     *Restated for the two-for-one common stock split.
     /TABLE
<PAGE>

     <PAGE> 12
                                    PART II


     Item 6.  Exhibits and Reports on Form 8-K
     -----------------------------------------

     (a) - Exhibits
     --------------

          (4)  Instruments defining the rights of security holders,
               including indentures (A):

               (a)  Debt Securities. Indenture dated as of March 1, 1987
                    incorporated herein by reference from Exhibit 4(a) of
                    Form S-3 Registration Statement, SEC file no. 33-12364.

                    (i)   Supplemental Indenture No. 5 incorporated herein
                          by reference from Exhibit (4) of Form 8-K dated
                          January 23, 1989.

                    (ii)  9-3/4% Notes due 1999. Supplemental Indenture
                          No. 6 incorporated herein by reference from
                          Exhibit (4) of Form 8-K dated January 23, 1989.

                    (iii) Medium-Term Notes, Series B, due from nine
                          months to 30 years from Date of Issue.
                          Supplemental Indenture No. 12 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated August 18, 1989 and Forms of Medium-Term
                          Notes, Series B, incorporated herein by
                          reference from Exhibit (4)(b) of Form 8-K dated
                          September 14, 1989.

                    (iv)  9-3/8% Notes due 1997. Form of Supplemental
                          Indenture No. 14 incorporated herein by
                          reference from Exhibit (4) of Form 10-K for the
                          year ended December 31, 1989.

                    (v)   Medium-Term Notes, Series C, due from nine
                          months to 30 years from Date of Issue. Form of
                          Supplemental Indenture No. 15 incorporated
                          herein by reference from Exhibit 4(b) of
                          Form S-3 Registration Statement, SEC file
                          no. 33-34762 dated May 14, 1990.

                    (vi)  Medium-Term Notes, Series C, due from nine
                          months (U.S. issue)/184 days (Euro issue) to 30
                          years from Date of Issue. Amended and restated
                          Supplemental Indenture No. 16 incorporated
                          herein by reference from Exhibit (4) of Form 10-
                          Q for the period ended March 31, 1991.

                    (vii) 8-7/8% Debentures due 2011. Supplemental
                          Indenture No. 17 incorporated herein by
                          reference from Exhibit (4) of Form 8-K dated
                          April 22, 1991.<PAGE>

     <PAGE> 13
                    (viii)Medium-Term Notes, Series D, due from nine
                          months (U.S. issue)/184 days (Euro issue) to 60
                          years from Date of Issue.  Supplemental
                          Indenture No. 18 incorporated herein by
                          reference from Exhibit 4(b) of  Form S-3
                          Registration Statement, SEC file no. 33-42642
                          dated September 10, 1991.

                    (ix)  7-3/8% Notes due July 15, 2002. Form of
                          Supplemental Indenture No. 19 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated July 10, 1992.

                    (x)   6-3/4% Notes due February 15, 2003. Form of
                          Supplemental Indenture No. 20 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated March 1, 1993.

                    (xi)  7-3/8% Debentures due July 15, 2033. Form of
                          Supplemental Indenture No. 21 incorporated
                          herein by reference from Exhibit (4)(a) of Form
                          8-K dated July 15, 1993.

               (b)  Form of Deposit Agreement dated as of November 25, 1992
                    by and between McDonald's Corporation, First Chicago
                    Trust Company of New York, as Depositary, and the
                    Holders from time to time of the Depositary Receipts.

               (c)  Rights Agreement dated as of December 13, 1988 between
                    McDonald's Corporation and The First National Bank of
                    Chicago, incorporated herein by reference from Exhibit
                    1 of Form 8-K dated December 23, 1988.

                    (i)  Amendment No. 1 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated May 25, 1989.

                    (ii) Amendment No. 2 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated July 25, 1990.

               (d)  Indenture and Supplemental Indenture No. 1 dated as of
                    September 8, 1989, between McDonald's Matching and
                    Deferred Stock Ownership Trust, McDonald's Corporation
                    and Pittsburgh National Bank in connection with SEC
                    Registration Statement Nos. 33-28684 and 33-28684-01,
                    incorporated herein by reference from Exhibit (4)(a) of
                    Form 8-K dated September 14, 1989.

               (e)  Form of Supplemental Indenture No. 2 dated as of April
                    1, 1991, supplemental to the Indenture between
                    McDonald's Matching and Deferred Stock Ownership Trust,
                    McDonald's Corporation and Pittsburgh National Bank in
                    connection with SEC Registration Statement Nos.
                    33-28684 and 33-28684-01, incorporated herein by
                    reference from Exhibit (4)(c) of Form 8-K dated
                    March 22, 1991.<PAGE>

     <PAGE> 14
          (10) Material Contracts

               (a)  Material contract between McDonald's Corporation and
                    Joan B. Kroc, incorporated herein by reference from
                    Exhibit (10) of Form 10-K for the year ended
                    December 31, 1984.

               (b)  Director's Deferred Compensation Plan, incorporated
                    herein by reference from Exhibit (10)(b)of Form 10-K
                    for the year ended December 31, 1992*.

               (c)  Profit Sharing Program, as amended, McDonald's
                    Supplemental Employee Benefit Equalization Plan,
                    McDonald's Profit Sharing Program Equalization Plan and
                    McDonald's 1989 Equalization Plan, incorporated by
                    reference from Form 10-K/A dated May 4, 1993, Amendment
                    No. 1 to Form 10-K for the year ended December 31, 1992*.

                   (i)   Amendment No. 1 to McDonald's 1989 Equalization
                         Plan, incorporated herein by reference from Form
                         10-Q for the period ended June 30, 1993.

                   (ii)  Amendment No. 2 to McDonald's 1989 Equalization
                         Plan, incorporated herein by reference from
                         Exhibit (10)(c) of Form 10-K for the year ended
                         December 31, 1993.

                   (iii) Amendment No. 1 to McDonald's Supplemental
                         Employee Benefit Equalization Plan, incorporated
                         herein by reference from Exhibit (10)(c) of Form
                         10-K for the year ended December 31, 1993.

                   (iv)  Amendment No. 2 to McDonald's Supplemental
                         Employee Equalization Plan, incorporated herein by
                         reference from Exhibit (10)(c) of Form 10-K for
                         the year ended December 31, 1993.

                   (v)   Amendment No. 5 to the Profit Sharing Program, as
                         amended, incorporated herein by reference from
                         Exhibit (10)(c) of Form 10-K for the year ended
                         December 31, 1993.

                   (vi)  Amendment No. 6 to the Profit Sharing Program, as
                         amended, incorporated herein by reference from
                         Exhibit (10)(c) of Form 10-K for the year ended
                         December 31, 1993.

               (d)  1975 Stock Ownership Option Plan, incorporated herein
                    by reference from Exhibit (10)(d) of Form 10-K for the
                    year ended December 31, 1992*.

               (e)  Stock Sharing Plan, incorporated herein by reference
                    from Exhibit (10)(e) of Form 10-K for the year ended
                    December 31, 1992*.<PAGE>

     <PAGE> 15
               (f)  1992 Stock Ownership Incentive Plan, incorporated
                    herein by reference from exhibit pages 20-34 of
                    McDonald's 1992 Proxy Statement and Notice of 1992
                    Annual Meeting of Shareholders dated April 10, 1992*.

               (g)  McDonald's Corporation Deferred Incentive Plan,
                    incorporated herein by reference from Exhibit (10) of
                    Form 10-Q for the period ended September 30, 1993*.

      (11) Statement re:  Computation of per share earnings.

      (12) Statement re:  Computation of ratios.

      (27) Financial Data Schedule

     --------------------
      * Denotes compensatory plan.


      (A) Other instruments defining the rights of holders of long-term
          debt of the registrant and all of its subsidiaries for which
          consolidated financial statements are required to be filed and
          which are not required to be registered with the Securities and
          Exchange Commission, are not included herein as the securities
          authorized under these instruments, individually, do not exceed
          10% of the total assets of the registrant and its subsidiaries on
          a consolidated basis. An agreement to furnish a copy of any such
          instruments to the Securities and Exchange Commission upon
          request has been filed with the Commission.

      (b) Reports on Form 8-K

          The following report on Form 8-K was filed for the last quarter
          covered by this report, and subsequently up to November 9, 1994.

                                                  Financial Statements
             Date of Report        Item Number    required to be filed
             --------------        -----------    --------------------
                7/18/94            Item 5 & 7              No<PAGE>

     <PAGE> 16








                                   Signature
                                  -----------



     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf
     by the undersigned thereunto duly authorized.

                           McDONALD'S CORPORATION
                                (Registrant)







                          By  /s/  Jack M. Greenberg
                                   -----------------    
                                      (Signature)

                              Jack M. Greenberg
                              Vice Chairman,
                              Chief Financial Officer




     November 9, 1994
     ----------------
          (Date)<PAGE>

     <PAGE> 17
                                 EXHIBIT INDEX



     The following Exhibits are filed as part of Form 10-Q for the quarter
     ended September 30, 1994.


          Exhibit
          Number    Description of Document
          -------   -----------------------

            11      Statement re: Computation of Per Share Earnings

            12      Statement re: Computation of Ratios

            27      Financial Data Schedule<PAGE>




     <PAGE> 18

         <TABLE>                                                                                                     Exhibit 11

                                                    McDONALD'S CORPORATION
                                       STATEMENT RE:  COMPUTATION OF PER SHARE EARNINGS
                                (Dollars and shares in millions, except per common share data)



         <CAPTION>                                                                       Nine Months Ended     Quarters Ended
                                                                                           September 30,       September 30,
                                                                                           1994      1993      1994      1993
                                                                                           ----      ----      ----      ----
         <S>                                                                              <C>       <C>       <C>       <C>
         Net Income                                                                       $915.5    $818.0    $349.8    $310.9


         Preferred stock dividends (net of tax)                                            (35.5)    (35.4)    (11.8)    (11.7)
                                                                                          -------   -------   -------   -------

         Net income available after preferred stock dividends (A)                          880.0     782.6     338.0     299.2


         Common stock dividends on assumed conversion of preferred stock                     1.0       0.9       0.4       0.3
                                                                                          -------   -------   -------   -------

         Net income available to common shareholders                                      $881.0    $783.5    $338.4    $299.5
                                                                                          =======   =======   =======   =======

         Weighted average number of common shares outstanding during the period (A)        704.1     713.5     699.9     705.7


         Additional shares related to potentially dilutive securities                       19.0      20.4      19.4      20.2
                                                                                          -------   -------   -------   -------

         Adjusted weighted average common shares                                           723.1     733.9     719.3     725.9
                                                                                          =======   =======   =======   =======

         Fully diluted net income per common share                                        $ 1.22    $ 1.07    $ 0.47    $ 0.41
                                                                                          -------   -------   -------   -------


         ---------------------

         NOTES:

         (A)  Refer to Condensed consolidated statement of income on page 4 and to Financial comments -
              Net income per common share on page 6 of this report.
         /TABLE
<PAGE>




     <PAGE> 19
     <TABLE>                                                                                                         Exhibit 12
                                                         McDONALD'S CORPORATION
                                                 STATEMENT RE:  COMPUTATION OF RATIOS
                                                         (Dollars in Millions)


     <CAPTION>                                          Nine Months
                                                    Ended September 30,                  Year Ended December 31,
                                                      1994       1993       1993       1992       1991       1990       1989
                                                      ----       ----       ----       ----       ----       ----       ----
     <S>                                             <C>        <C>       <C>        <C>        <C>        <C>        <C>
     EARNINGS AVAILABLE FOR FIXED CHARGES
     - Income before provision for income taxes    $1,415.0   $1,272.7    $1,675.7   $1,448.1   $1,299.4   $1,246.3   $1,157.2

     - Minority interest in operating results of
       majority-owned subsidiaries, less equity in
       undistributed operating results of
       less-than-50% owned affiliates                   4.1        5.8         6.9        5.3        5.1        0.6        1.3

     - Provision for income taxes of 50% owned
       affiliates included in consolidated income
       before provision for income taxes               28.9       21.7        34.2       29.4       34.1       28.8       29.3

     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                            61.2       53.9        71.6       70.1       67.9       59.0       51.8

     - Interest expense, amortization of debt
       discount and issuance costs, and
       depreciation of capitalized interest*          254.0      268.5       358.0      413.8      433.9      411.9      332.3
                                                   ---------------------------------------------------------------------------
                                                   $1,763.2   $1,622.6    $2,146.4   $1,966.7   $1,840.4   $1,746.6   $1,571.9
                                                   ===========================================================================
     FIXED CHARGES
     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                           $61.2      $53.9       $71.6      $70.1      $67.9      $59.0      $51.8

     - Interest expense and amortization of debt
       discount and issuance costs*                   252.7      262.2       349.3      405.4      425.7      403.4      324.8

     - Capitalized interest*                           14.8       15.5        20.7       20.5       28.5       38.9       31.8
                                                   ---------------------------------------------------------------------------
                                                     $328.7     $331.6      $441.6     $496.0     $522.1     $501.3     $408.4
                                                   ===========================================================================
     RATIO OF EARNINGS TO FIXED CHARGES                5.36       4.89        4.86       3.96       3.53       3.48       3.85
                                                   ===========================================================================

     *Includes amounts of the Registrant and its majority-owned subsidiaries, and one-half of the amounts of 50%-owned affiliates.
     /TABLE
<PAGE>
<PAGE> 20

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                                           <C>
<PERIOD-TYPE>                                 9-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               SEP-30-1994
<CASH>                                             181
<SECURITIES>                                         0
<RECEIVABLES>                                      371
<ALLOWANCES>                                         0
<INVENTORY>                                         45
<CURRENT-ASSETS>                                   741
<PP&E>                                          14,797
<DEPRECIATION>                                   3,786
<TOTAL-ASSETS>                                  13,237
<CURRENT-LIABILITIES>                            2,044
<BONDS>                                          3,145
<COMMON>                                            92
                                0
                                        675
<OTHER-SE>                                       5,978
<TOTAL-LIABILITY-AND-EQUITY>                    13,237
<SALES>                                          4,206
<TOTAL-REVENUES>                                 6,051
<CGS>                                            3,377
<TOTAL-COSTS>                                    3,695
<OTHER-EXPENSES>                                   690
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 226
<INCOME-PRETAX>                                  1,415
<INCOME-TAX>                                       499
<INCOME-CONTINUING>                                916
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       916
<EPS-PRIMARY>                                     1.25
<EPS-DILUTED>                                        0
        

</TABLE>


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