MCDONALDS CORP
10-Q, 1994-08-09
EATING PLACES
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     <PAGE> 1
                                      FORM 10-Q

                         SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C. 20549



          /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934


                    For the quarterly period ended June 30, 1994

                                         OR

          / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

     For the transition period from             to 
     Commission file number 1-5231   ----------    ----------
                            ------

                               McDONALD'S CORPORATION
                -----------------------------------------------------
               (Exact name of registrant as specified in its charter)

                     DELAWARE                               36-2361282
          -------------------------------              -------------------
          (State or other jurisdiction of               (I.R.S. Employer
          incorporation or organization)               Identification No.)

      McDonald's Plaza, Oak Brook, Illinois                   60521
     ----------------------------------------               ----------
     (Address of principal executive offices)               (Zip Code)

         (Registrant's telephone number, including area code) (708) 575-3000

           --------------------------------------------------------------
           Former name, former address and former fiscal year, if changed
                                 since last report.)

     Indicate by check mark whether the registrant (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90
     days.  Yes  X   No
                ---     ---

                                     702,541,408
                          ---------------------------------
                          (Number of shares of common stock
                          outstanding as of June 30, 1994) 

     <PAGE> 2

                               McDONALD'S CORPORATION
                               ----------------------

                                        INDEX
                                        -----


                                                             Page Reference
       Part I.    Financial Information

                  Item 1 - Financial Statements

                     Condensed consolidated balance sheet,
                     June 30, 1994 (unaudited) and
                     December 31, 1993                              3

                     Condensed consolidated statement of
                     income (unaudited), six months, and
                     second quarters ended June 30, 1994
                     and 1993                                       4

                     Condensed consolidated statement of
                     cash flows (unaudited), six months,
                     and second quarters ended June 30,
                     1994 and 1993                                  5

                     Financial comments (unaudited)                 6

                  Item 2 - Management's Discussion and
                           Analysis of Financial Condition
                           and Results of Operations                7

       Part II.   Other Information

                  Item 4 - Submission of Matters to a Vote
                           of Security Holders                     12

                  Item 6 - Exhibits and Reports on Form 8-K

                     (a)Exhibits
                        The exhibits listed in the
                        accompanying Exhibit Index are
                        filed as part of this report               12

                     (b)Reports on Form 8-K                        15


       Signature                                                   16

       Exhibit Index                                               17 

     <PAGE> 3
     PART I.  FINANCIAL INFORMATION
     ------------------------------

     Item 1.  Financial Statements
     -----------------------------
     <TABLE>
     CONDENSED CONSOLIDATED BALANCE SHEET
     <CAPTION>
                                              (unaudited)
     (In millions of dollars)                June 30, 1994     December 31, 1993
     ---------------------------------------------------------------------------
     <S>                                       <C>                 <C>
     ASSETS
     CURRENT ASSETS
     Cash and equivalents                      $   147.4           $   185.8
     Accounts receivable                           292.2               287.0
     Notes receivable                               41.1                27.6
     Inventories, at cost, not in excess 
       of market                                    45.1                43.5
     Prepaid expenses and other current 
       assets                                      134.6               118.9
     -------------------------------------------------------------------------
          TOTAL CURRENT ASSETS                     660.4               662.8
     -------------------------------------------------------------------------
     OTHER ASSETS AND DEFERRED CHARGES             891.1               875.3
     -------------------------------------------------------------------------
     PROPERTY AND EQUIPMENT
     Property and equipment, at cost            14,437.8            13,459.0
     Accumulated depreciation and 
       amortization                             (3,660.5)           (3,377.6)
     -------------------------------------------------------------------------
          NET PROPERTY AND EQUIPMENT            10,777.3            10,081.4
     -------------------------------------------------------------------------
     INTANGIBLE ASSETS-NET                         447.4               415.7
     -------------------------------------------------------------------------
     TOTAL ASSETS                              $12,776.2           $12,035.2
     =========================================================================
     LIABILITIES AND SHAREHOLDERS' EQUITY
     CURRENT LIABILITIES
     Notes payable                             $   931.1           $   193.3
     Accounts payable                              358.6               395.7
     Income taxes                                   45.2                56.0
     Accrued interest                              101.9               132.9
     Other accrued liabilities                     326.0               294.1
     Current maturities of long-term debt          154.1                30.0
     -------------------------------------------------------------------------
          TOTAL CURRENT LIABILITIES              1,916.9             1,102.0
     -------------------------------------------------------------------------
     LONG-TERM DEBT                              3,021.6             3,489.4
     OTHER LONG-TERM LIABILITIES AND 
       MINORITY INTERESTS                          390.8               334.4
     DEFERRED INCOME TAXES                         824.1               835.3
     COMMON EQUITY PUT OPTIONS                      58.8
     SHAREHOLDERS' EQUITY
     Preferred stock, no par value; 
       authorized - 165.0 million shares; 
       issued - 11.3 and 11.4 million              675.8               677.3 
     Common stock, no par value; 
       authorized - 1.25 billion shares; 
       issued - 830.3 million                       92.3                92.3
     Additional paid-in capital                    277.7               256.7
     Guarantee of ESOP notes                      (252.8)             (253.6)
     Retained earnings                           8,074.4             7,612.6
     Foreign currency translation 
       adjustment                                 (137.3)             (192.2)
     -------------------------------------------------------------------------
                                                 8,730.1             8,193.1
     -------------------------------------------------------------------------
     Common stock in treasury, at cost; 
       127.8 and 123.0 million shares           (2,166.1)           (1,919.0)
     -------------------------------------------------------------------------
          TOTAL SHAREHOLDERS' EQUITY             6,564.0             6,274.1
     -------------------------------------------------------------------------
     TOTAL LIABILITIES AND SHAREHOLDERS' 
       EQUITY                                  $12,776.2           $12,035.2
     =========================================================================

     See accompanying Financial comments.
     </TABLE> 

 <PAGE> 4
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED)


 <CAPTION>
 (In millions of dollars, except     Six Months Ended         Quarters Ended
  per common share data)                  June 30                 June 30
                                     1994        1993        1994        1993
 ------------------------------------------------------------------------------
 <S>                               <C>         <C>         <C>         <C>
 REVENUES
 Sales by Company-operated
  restaurants                      $2,654.0    $2,460.9    $1,409.3    $1,307.6
 Revenues from franchised
  restaurants                       1,171.3     1,071.0       620.0       570.2
 ------------------------------------------------------------------------------
   TOTAL REVENUES                   3,825.3     3,531.9     2,029.3     1,877.8
 ------------------------------------------------------------------------------
 OPERATING COSTS AND EXPENSES
 Company-operated restaurants       2,146.0     2,002.4     1,128.6     1,049.5
 Franchised restaurants-
  occupancy costs                     206.0       184.4       105.6        93.6
 General, administrative and
  selling expenses                    496.5       450.3       257.0       232.5
 Other operating (income)
  expense-net                         (50.7)      (34.4)      (30.3)      (15.6)
 ------------------------------------------------------------------------------
   TOTAL OPERATING COSTS
     AND EXPENSES                   2,797.8     2,602.7     1,460.9     1,360.0
 ------------------------------------------------------------------------------
 OPERATING INCOME                   1,027.5       929.2       568.4       517.8
 ------------------------------------------------------------------------------
 Interest expense                     145.4       161.7        73.6        82.4
 Nonoperating income
  (expense)-net                        (8.2)        5.5         1.7         4.3
 ------------------------------------------------------------------------------
 INCOME BEFORE PROVISION FOR
  INCOME TAXES                        873.9       773.0       496.5       439.7
 Provision for income taxes           308.2       265.9       174.2       150.9
 ------------------------------------------------------------------------------
 NET INCOME                        $  565.7    $  507.1    $  322.3    $  288.8
 ==============================================================================
 NET INCOME PER COMMON SHARE       $    .77    $    .67    $    .44    $    .39
 ------------------------------------------------------------------------------
 DIVIDENDS PER COMMON SHARE        $  .1138    $  .1038    $    .06    $  .0538
 ------------------------------------------------------------------------------

 See accompanying Financial comments.
 </TABLE> 

 <PAGE> 5
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)


 <CAPTION>
                                              Six Months           Quarters
                                             Ended June 30       Ended June 30
 (In millions of dollars)                   1994      1993      1994      1993
 -------------------------------------------------------------------------------
 <S>                                       <C>       <C>       <C>       <C>
 OPERATING ACTIVITIES
 Net income                                $565.7    $507.1    $322.3    $288.8
 Adjustments to reconcile to cash
 provided by operations
   Depreciation and amortization            296.5     271.0     148.6     134.4
   Changes in operating working
   capital items                            (69.4)    (81.9)    (56.1)    (22.9)
   Other                                    (23.7)    (14.4)    (22.5)     (9.8)
 -------------------------------------------------------------------------------
      CASH PROVIDED BY OPERATIONS           769.1     681.8     392.3     390.5
 -------------------------------------------------------------------------------
 INVESTING ACTIVITIES
 Property and equipment expenditures       (620.7)   (468.6)   (360.5)   (256.5)
 Sales of restaurant businesses              63.8      49.1      34.4      31.2
 Purchases of restaurant businesses         (53.1)    (19.2)    (25.3)    (12.8)
 Property sales                              27.3      33.3      20.9      12.1
 Other                                       (3.0)    (15.2)      1.8      (7.5)
 -------------------------------------------------------------------------------
      CASH USED FOR INVESTING ACTIVITIES   (585.7)   (420.6)   (328.7)   (233.5)
 -------------------------------------------------------------------------------
 FINANCING ACTIVITIES
 Net short-term borrowings                  426.5      33.0     310.7    (244.4)
 Long-term financing issuances              111.4     727.6      16.5     521.2
 Long-term financing repayments            (489.5)   (680.7)   (205.5)   (218.4)
 Treasury stock purchases                  (187.9)   (530.8)   (160.0)   (274.5)
 Common and preferred stock dividends      (106.2)    (99.8)    (55.4)    (51.0)
 Other                                       23.9      34.3       9.4      13.8
 -------------------------------------------------------------------------------
      CASH USED FOR FINANCING ACTIVITIES   (221.8)   (516.4)    (84.3)   (253.3)
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS DECREASE              (38.4)   (255.2)    (20.7)    (96.3)
 Cash and equivalents at beginning of
 period                                     185.8     436.5     168.1     277.6
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS AT END OF PERIOD     $147.4    $181.3    $147.4    $181.3
 ===============================================================================
 See accompanying Financial comments.
 </TABLE> 

     <PAGE> 6
     FINANCIAL COMMENTS (UNAUDITED)


     BASIS OF PRESENTATION
     The accompanying condensed consolidated financial statements should be
     read in conjunction with the consolidated financial statements in the
     Company's 1993 Annual Report to Shareholders. In the opinion of the
     Company, all adjustments (consisting of normal recurring accruals)
     necessary for a fair presentation have been included.
         The results of operations of restaurant businesses purchased and
     sold were not material to the condensed consolidated financial
     statements for periods prior to purchase and sale.
         In 1994, due to an increase in ownership, the Company consolidated
     affiliates in Taiwan, South Korea and Turkey, which increased total
     assets and liabilities by approximately $200.0 million.

     NET INCOME PER COMMON SHARE
     Net income per common share was computed using net income, reduced by
     preferred stock cash dividends (net of tax) of $23.7 million for the
     first six months of 1994 and 1993, and $11.8 and $11.9 million for the
     second quarters of 1994 and 1993, respectively. Adjusted net income
     was divided by the weighted average shares of common stock
     outstanding: 706.1 and 717.5 million for the six months ended June 30,
     1994 and 1993, and 704.7 and 712.0 million for the second quarters of
     1994 and 1993, respectively. The effect of potentially dilutive
     securities was not material.

     COMMON STOCK SPLIT
     On May 27, 1994, the Board of Directors approved a two-for-one common
     stock split to be effected in the form of a stock dividend distributed
     on June 24, 1994, to common shareholders of record on June 7, 1994.
     All common and Series B and C ESOP Convertible Preferred stock
     information appearing in the accompanying condensed consolidated
     financial statements has been restated to give retroactive effect to
     the stock split, including the transfer of an appropriate amount to
     common stock from additional paid-in capital.

     LINE OF CREDIT AGREEMENT
     Effective July 20, 1994, the Company reduced the amount and term of
     its long-term line of credit agreement, which previously supported the
     classification of certain notes maturing within one year as long-term
     debt, to $600.0 million and 364 days, respectively. Accordingly, these
     notes have been reclassified to notes payable or current maturities of
     long-term debt at June 30, 1994. The agreement, which remained unused
     at June 30, 1994, is renewable and provides for fees of .07% per annum
     on the unused portion of the commitment.

     COMMON EQUITY PUT OPTIONS
     In June 1994, the Company sold 2.0 million common equity put options
     which are exercisable in November 1994, at an average price of $29.41
     per share. The exercise price of $58.8 million was classified in
     common equity put options and the related offset was recorded in
     common stock in treasury, net of premiums received, at June 30, 1994. 

     <PAGE> 7
     Item 2.  Management's Discussion And Analysis Of Financial Condition
     --------------------------------------------------------------------
     And Results Of Operations
     -------------------------
     <TABLE>
     INCREASES (DECREASES) IN OPERATING RESULTS OVER 1993

     <CAPTION>


     (Dollars in millions, except           Six Months       Second Quarter
      per common share data)               Ended June 30      Ended June 30
     ----------------------------------------------------------------------
     <S>                                 <C>         <C>    <C>         <C>
     SYSTEMWIDE SALES                    $885.4       8%    $411.3       7%
     ----------------------------------------------------------------------
     REVENUES
     Sales by Company-operated
       restaurants                       $193.1       8%    $101.7       8%
     Revenues from franchised
       restaurants                        100.3       9       49.8       9
     ----------------------------------------------------------------------
       TOTAL REVENUES                     293.4       8      151.5       8
     ----------------------------------------------------------------------
     OPERATING COSTS AND EXPENSES
     Company-operated restaurants         143.6       7       79.1       8
     Franchised restaurants-
       occupancy costs                     21.6      12       12.0      13
     General, administrative
       and selling expenses                46.2      10       24.5      11
     Other operating (income)
       expense-net                        (16.3)     47      (14.7)     94
     ----------------------------------------------------------------------
       TOTAL OPERATING COSTS
       AND EXPENSES                       195.1       7      100.9       7
     ----------------------------------------------------------------------
     OPERATING INCOME                      98.3      11       50.6      10
     ----------------------------------------------------------------------
     Interest expense                     (16.3)    (10)      (8.8)    (11)
     Nonoperating income
       (expense)-net                      (13.7)     NM       (2.6)    (60)
     ----------------------------------------------------------------------
     INCOME BEFORE PROVISION FOR
       INCOME TAXES                       100.9      13       56.8      13
     ----------------------------------------------------------------------
     Provision for income taxes            42.3      16       23.3      15
     ----------------------------------------------------------------------
     NET INCOME                           $58.6      12%     $33.5      12%
     ======================================================================
     NET INCOME PER COMMON SHARE*         $ .10      15%     $ .05      13%
     ----------------------------------------------------------------------

     NM - Not Meaningful
     *Restated for the 2-for-1 common stock split.
     </TABLE> 

     <PAGE> 8
     CONSOLIDATED OPERATING RESULTS
     Net income and net income per common share increased 12 and 15%,
     respectively, for the six months; and 12 and 13%, respectively, for
     the quarter. The respective 3 and 1 percentage-point spreads between
     the increases in net income and net income per common share reflected
     the impact of share repurchase.
          Systemwide sales represent sales by Company-operated, franchised
     and affiliated restaurants. The increases were due to expansion and
     higher sales at existing restaurants, affected in part by severe
     weather conditions worldwide in early 1994. The increases in revenues
     reflected strong worldwide operating results.
          A total of 365 restaurants were added in the first half of 1994
     (296 in 1993), including 142 in the U.S. (119 in 1993) and 223 outside
     of the U.S. (177 in 1993). An additional 330 restaurants were under
     construction at quarter-end (250 in 1993), including 115 in the U.S.
     (80 in 1993) and 215 outside of the U.S. (170 in 1993). In addition,
     more than 300 satellites were operating worldwide at quarter-end.
     These sites leverage the infrastructure of existing restaurants by
     using their storage capability and inventory or by drawing on their
     management talent and labor pool. Satellite locations were not
     included in Systemwide restaurants.
          Franchised restaurant margins comprised about two-thirds of the
     combined operating margins. Consolidated franchised margins were 82.4%
     of applicable revenues for the first six months of 1994, compared to
     82.8% one year ago. For the second quarters, margins were 83.0% in
     1994, and 83.6% in 1993. The decreases reflected accelerated expansion
     and a higher number of leased sites.
          Consolidated Company-operated margins were 19.1% of sales for the
     first six months of 1994, compared to 18.6% one year ago. For the
     second quarters, margins were 19.9% in 1994, and 19.7% in 1993. For
     both periods, food and paper, and occupancy and other operating costs
     declined, while payroll costs increased as a percent of sales.
          The increases in general, administrative and selling expenses
     were due primarily to higher employee costs associated with expansion
     and key priorities.
          Other operating transactions relate to franchising and the food
     business, such as gains on sales of restaurant businesses, equity in
     earnings of unconsolidated affiliates and other items:

     -----------------------------------------------------------------------
                                           Six Months        Second Quarter
                                         Ended June 30       Ended June 30
     (In millions of dollars)            1994      1993      1993      1994
     -----------------------------------------------------------------------
     Gains on sales of
       restaurant businesses           $(30.4)   $(24.4)   $(13.0)   $(14.3)
     Equity in earnings of
       unconsolidated affiliates        (18.3)    (12.3)     (7.4)     (5.6)
     Other                               (2.0)      2.3      (9.9)      4.3
     -----------------------------------------------------------------------
     Other operating
       (income) expense-net            $(50.7)   $(34.4)   $(30.3)   $(15.6)
     =======================================================================

     <PAGE> 9
          The other category included gains related to property
     transactions in 1994, compared to losses in 1993.
          The increases in consolidated operating income primarily
     reflected better results from combined operating margins and higher
     other operating income, partially offset by higher general,
     administrative and selling expenses and weaker foreign currencies.
          The decreases in interest expense were due primarily to lower
     interest rates, weaker foreign currencies and higher capitalized
     interest.
          Nonoperating income (expense) was affected by a gain on the
     termination of debt financings in the second quarter of 1993. In 1994,
     lower interest income mainly because a portion of the proceeds from
     the 1992 preferred stock issuance, later used for share repurchase,
     was invested during the first quarter of 1993; greater translation
     losses primarily from Latin American countries; and higher dividends
     associated with preferred interests in consolidated subsidiaries
     impacted this category.
          The effective income tax rate was 35.3% for the first six months
     of 1994, compared to 35.4% for the year 1993 and 34.4% for the first
     six months of 1993. The changes were primarily as a result of U.S. tax
     legislation enacted in the third quarter of 1993.

     U.S. OPERATING RESULTS
     U.S. sales grew 6 and 5% for the six months and quarter due to
     expansion and higher sales at existing restaurants. Sales were
     positively driven by the emphasis on value and customer satisfaction
     in the form of Extra Value Meals, Happy Meals and the three-tier value
     program; as well as the NBA cup promotion highlighting large
     sandwiches and the Flintstones movie tie-in featuring the McRib Grand
     Poobah Meal and a set of four Bedrock mugs. U.S. revenues rose 6% for
     both periods.
          U.S. operating income increased 7 and 8% for the six months and
     quarter, as higher combined operating margins and higher other
     operating income were partially offset by higher general,
     administrative and selling expenses. The improvement in U.S. Company-
     operated margins was noteworthy, reaching 20.6% of sales in the second
     quarter of 1994 compared to 19.0% one year ago. For the six months,
     margins were 19.3% of sales in 1994 compared to 17.9% in 1993.

     OPERATING RESULTS OUTSIDE OF THE U.S.
     Sales outside of the U.S. rose 11% for the six months and 9% for the
     quarter due to expansion. If exchange rates had remained at 1993
     levels, the increases would have been 12 and 10% for the six months
     and quarter. For the six months, many markets delivered excellent
     sales on a local currency basis: Argentina, Australia, Austria,
     Brazil, Canada, Denmark, England, Finland, Germany, Hungary, Ireland,
     Italy, Malaysia, Netherlands, New Zealand, Norway, Panama,
     Philippines, Puerto Rico, Scotland, Singapore, South Korea, Spain,
     Sweden, Switzerland, Taiwan, Thailand and Wales. 

     <PAGE> 10
          Pacific sales were strong with the exception of our joint venture
     in Japan which continues to be affected by a weak economy. Although
     many European economies showed weakness, McDonald's markets generally
     performed well because of an emphasis on value. Latin American
     economies have been weak, but our business there has been improving.
     Business in Canada continued to improve, despite a weak economy.
          Revenues outside of the U.S. increased 11% for the six months and
     quarter, constrained by weaker foreign currencies especially in
     Canada, Germany and France. If exchange rates had remained at 1993
     levels, the increases would have been 14% for both periods.
          Operating income outside of the U.S. grew 16% for the six months
     and 12% for the quarter, reflecting expansion, higher combined
     operating margins and higher other operating income, partially offset
     by higher general, administrative and selling expenses and weaker
     foreign currencies. If exchange rates had remained at 1993 levels, the
     increases would have been 18 and 15% for the six months and quarter.

     IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS
     Local currency results were strong. However, weaker foreign currencies
     continued to negatively impact consolidated operating results
     throughout 1994. The Canadian Dollar, the Deutsche Mark and the French
     Franc were primarily responsible for this impact. Although the impacts
     of the Japanese Yen and Australian Dollar were positive, the benefit
     was more significant to sales than operating income since our
     operations in Japan are managed through a joint venture and hence, not
     consolidated. If exchange rates had remained at 1993 levels,  reported
     results would have been as follows:

        -------------------------------------------------------------
                                     Six Months Ended June 30, 1994
        (Dollars in millions)          Reported            Adjusted
        -------------------------------------------------------------
        Systemwide sales         $12,079.4     8%    $12,116.1     8%
        Operating income           1,027.5    11       1,038.4    12
        Net income                   565.7    12         574.6    13
        -------------------------------------------------------------
                                  Second Quarter Ended June 30, 1994
        -------------------------------------------------------------
        Systemwide sales          $6,370.2     7%     $6,397.5     7%
        Operating income             568.4    10         574.5    11
        Net income                   322.3    12         326.3    13
        -------------------------------------------------------------

          While changing foreign currencies impact reported results,
     McDonald's lessens short-term cash exposures by primarily purchasing
     goods and services in local currencies, financing in local currencies
     and hedging foreign-denominated cash flows.

     FINANCIAL POSITION
     Cash provided by operations for the six months increased 13% in 1994.
     Together with other sources of cash such as borrowings, cash provided
     by operations was used primarily for capital expenditures, debt
     repayments, share repurchase and dividends. U.S. capital expenditures
     increased 43% and capital expenditures outside of the U.S. increased
     20%. 

     <PAGE> 11
          In January, the Company announced its plan to purchase up to $1
     billion of common stock within the next three years. The Company
     purchased 6.9 million shares of common stock for $203.0 million during
     the first six months.

     <TABLE>
     <CAPTION>
     SIX MONTHS AND SECOND QUARTER HIGHLIGHTS
     ---------------------------------------------------------------------------
     (Dollars in millions, except     Six Months Ended         Quarters Ended
      per common share data)               June 30                 June 30
                                      1994        1993        1994        1993
     ---------------------------------------------------------------------------
     <S>                           <C>         <C>          <C>         <C>
     Systemwide sales              $12,079.4   $11,194.0    $6,370.2    $5,958.9
     ---------------------------------------------------------------------------
     U.S. sales                    $ 7,166.7   $ 6,783.9    $3,820.3    $3,625.5
       Operated by franchisees       5,749.5     5,471.5     3,064.6     2,925.9
       Operated by the Company       1,229.4     1,160.4       654.1       617.4
       Operated by affiliates          187.8       152.0       101.6        82.2
     ---------------------------------------------------------------------------
     Sales outside of the U.S.     $ 4,912.7   $ 4,410.1    $2,549.9    $2,333.4
       Operated by franchisees       2,332.0     2,030.9     1,223.9     1,076.3
       Operated by the Company       1,424.6     1,300.5       755.2       690.2
       Operated by affiliates        1,156.1     1,078.7       570.8       566.9
     ---------------------------------------------------------------------------
     Total revenues                $ 3,825.3   $ 3,531.9    $2,029.3    $1,877.8
       U.S.                          1,993.3     1,884.6     1,060.3     1,003.6
       Outside of the U.S.           1,832.0     1,647.3       969.0       874.2
     ---------------------------------------------------------------------------
     Operating income              $ 1,027.5   $   929.2    $  568.4    $  517.8
       U.S.                            553.1       518.5       313.3       290.7
       Outside of the U.S.             474.4       410.7       255.1       227.1
     ---------------------------------------------------------------------------
     Income before provision for
     income taxes                  $   873.9   $   773.0    $  496.5    $  439.7
     Net income                        565.7       507.1       322.3       288.8
     Net income per common share*        .77         .67         .44         .39
     ---------------------------------------------------------------------------
     Cash provided by operations   $   769.1   $   681.8    $  392.3    $  390.5
     ---------------------------------------------------------------------------
                                                    At June 30, 1994        1993
     Systemwide restaurants                                   14,358      13,389
     ---------------------------------------------------------------------------
     U.S. restaurants                                          9,425       9,078
       Operated by franchisees                                 7,694       7,476
       Operated by the Company                                 1,482       1,401
       Operated by affiliates                                    249         201
     ---------------------------------------------------------------------------
     Restaurants outside of the U.S.                           4,933       4,311
       Operated by franchisees                                 2,351       1,975
       Operated by the Company                                 1,408       1,175
       Operated by affiliates                                  1,174       1,161
     ---------------------------------------------------------------------------
     *Restated for the 2-for-1 common stock split.
     </TABLE> 

     <PAGE> 12
                                    PART II

     Item 4.  Submission of Matters to a Vote of Security Holders
     ------------------------------------------------------------

          (a)  The Annual Meeting of Shareholders was held on May 27, 1994.

          (b)  Not Applicable.

          (c)  Shareholder-proposed environmental principles
               ---------------------------------------------
               (The votes do not reflect the impact of the 2-for-1 stock
               split, as the voting was done prior to the split.)

               Number of Votes Against           235,547,979
               Number of Votes For                21,963,637
               Number of Abstentions              17,888,737
               Number of Broker Non-Votes         35,730,466

          (d)  Not Applicable.


     Item 6.  Exhibits and Reports on Form 8-K
     -----------------------------------------

     (a) - Exhibits
     --------------

          (4)  Instruments defining the rights of security holders,
               including indentures (A):

               (a)  Debt Securities. Indenture dated as of March 1, 1987
                    incorporated herein by reference from Exhibit 4(a) of
                    Form S-3 Registration Statement, SEC file no. 33-12364.

                    (i)   Supplemental Indenture No. 5 incorporated herein
                          by reference from Exhibit (4) of Form 8-K dated
                          January 23, 1989.

                    (ii)  9-3/4% Notes due 1999. Supplemental Indenture
                          No. 6 incorporated herein by reference from
                          Exhibit (4) of Form 8-K dated January 23, 1989.

                    (iii) Medium-Term Notes, Series B, due from nine
                          months to 30 years from Date of Issue.
                          Supplemental Indenture No. 12 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated August 18, 1989 and Forms of Medium-Term
                          Notes, Series B, incorporated herein by
                          reference from Exhibit (4)(b) of Form 8-K dated
                          September 14, 1989.

                    (iv)  9-3/8% Notes due 1997. Form of Supplemental
                          Indenture No. 14 incorporated herein by
                          reference from Exhibit (4) of Form 10-K for the
                          year ended December 31, 1989. 

     <PAGE> 13
                    (v)   Medium-Term Notes, Series C, due from nine
                          months to 30 years from Date of Issue. Form of
                          Supplemental Indenture No. 15 incorporated
                          herein by reference from Exhibit 4(b) of
                          Form S-3 Registration Statement, SEC file
                          no. 33-34762 dated May 14, 1990.

                    (vi)  Medium-Term Notes, Series C, due from nine
                          months/184 days to 30 years from Date of Issue.
                          Amended and restated Supplemental Indenture
                          No. 16 incorporated herein by reference from
                          Exhibit (4) of Form 10-Q for the period ended
                          March 31, 1991.

                    (vii) 8-7/8% Debentures due 2011. Supplemental
                          Indenture No. 17 incorporated herein by
                          reference from Exhibit (4) of Form 8-K dated
                          April 22, 1991.

                    (viii)Medium-Term Notes, Series D, due from nine
                          months/184 days to 60 years from Date of Issue.
                          Supplemental Indenture No. 18 incorporated
                          herein by reference from Exhibit 4(b) of
                          Form S-3 Registration Statement, SEC file
                          no. 33-42642 dated September 10, 1991.

                    (ix)  7-3/8% Notes due July 15, 2002. Form of
                          Supplemental Indenture No. 19 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated July 10, 1992.

                    (x)   6-3/4% Notes due February 15, 2003. Form of
                          Supplemental Indenture No. 20 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated March 1, 1993.

                    (xi)  7-3/8% Debentures due July 15, 2033. Form of
                          Supplemental Indenture No. 21 incorporated
                          herein by reference from Exhibit (4)(a) of Form
                          8-K dated July 15, 1993.

               (b)  Form of Deposit Agreement dated as of November 25, 1992
                    by and between McDonald's Corporation, First Chicago
                    Trust Company of New York, as Depositary, and the
                    Holders from time to time of the Depositary Receipts.

               (c)  Rights Agreement dated as of December 13, 1988 between
                    McDonald's Corporation and The First National Bank of
                    Chicago, incorporated herein by reference from Exhibit
                    1 of Form 8-K dated December 23, 1988.

                    (i)  Amendment No. 1 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated May 25, 1989. 

     <PAGE> 14
                    (ii) Amendment No. 2 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated July 25, 1990.

               (d)  Indenture and Supplemental Indenture No. 1 dated as of
                    September 8, 1989, between McDonald's Matching and
                    Deferred Stock Ownership Trust, McDonald's Corporation
                    and Pittsburgh National Bank in connection with SEC
                    Registration Statement Nos. 33-28684 and 33-28684-01,
                    incorporated herein by reference from Exhibit (4)(a) of
                    Form 8-K dated September 14, 1989.

               (e)  Form of Supplemental Indenture No. 2 dated as of April
                    1, 1991, supplemental to the Indenture between
                    McDonald's Matching and Deferred Stock Ownership Trust,
                    McDonald's Corporation and Pittsburgh National Bank in
                    connection with SEC Registration Statement Nos.
                    33-28684 and 33-28684-01, incorporated herein by
                    reference from Exhibit (4)(c) of Form 8-K dated
                    March 22, 1991.

          (10) Material Contracts

               (a)  Material contract between McDonald's Corporation and
                    Joan B. Kroc, incorporated herein by reference from
                    Exhibit (10) of Form 10-K for the year ended
                    December 31, 1984.

               (b)  Director's Deferred Compensation Plan, incorporated
                    herein by reference from Exhibit (10)(b)of Form 10-K
                    for the year ended December 31, 1992*.

               (c)  Profit Sharing Program, as amended, McDonald's
                    Supplemental Employee Benefit Equalization Plan,
                    McDonald's Profit Sharing Program Equalization Plan and
                    McDonald's 1989 Equalization Plan, incorporated by
                    reference from Form 10-K/A dated May 4, 1993, Amendment
                    No. 1 to Form 10-K for the year ended December 31, 1992*.

                   (i)   Amendment No. 1 to McDonald's 1989 Equalization
                         Plan, incorporated herein by reference from Form
                         10-Q for the period ended June 30, 1993.

                   (ii)  Amendment No. 2 to McDonald's 1989 Equalization
                         Plan, incorporated herein by reference from
                         Exhibit (10)(c) of Form 10-K for the year ended
                         December 31, 1993.

                   (iii) Amendment No. 1 to McDonald's Supplemental
                         Employee Benefit Equalization Plan, incorporated
                         herein by reference from Exhibit (10)(c) of Form
                         10-K for the year ended December 31, 1993.

                   (iv)  Amendment No. 2 to McDonald's Supplemental
                         Employee Equalization Plan, incorporated herein by
                         reference from Exhibit (10)(c) of Form 10-K for
                         the year ended December 31, 1993. 

     <PAGE> 15
                   (v)   Amendment No. 5 to the Profit Sharing Program, as
                         amended, incorporated herein by reference from
                         Exhibit (10)(c) of Form 10-K for the year ended
                         December 31, 1993.

                   (vi)  Amendment No. 6 to the Profit Sharing Program, as
                         amended, incorporated herein by reference from
                         Exhibit (10)(c) of Form 10-K for the year ended
                         December 31, 1993.

               (d)  1975 Stock Ownership Option Plan, incorporated herein
                    by reference from Exhibit (10)(d) of Form 10-K for the
                    year ended December 31, 1992*.

               (e)  Stock Sharing Plan, incorporated herein by reference
                    from Exhibit (10)(e) of Form 10-K for the year ended
                    December 31, 1992*.

               (f)  1992 Stock Ownership Incentive Plan, incorporated
                    herein by reference from exhibit pages 20-34 of
                    McDonald's 1992 Proxy Statement and Notice of 1992
                    Annual Meeting of Shareholders dated April 10, 1992*.

               (g)  McDonald's Corporation Deferred Incentive Plan,
                    incorporated herein by reference from Exhibit (10) of
                    Form 10-Q for the period ended September 30, 1993*.

      (11) Statement re:  Computation of per share earnings.

      (12) Statement re:  Computation of ratios.

     --------------------
      * Denotes compensatory plan.


      (A) Other instruments defining the rights of holders of long-term
          debt of the registrant and all of its subsidiaries for which
          consolidated financial statements are required to be filed and
          which are not required to be registered with the Securities and
          Exchange Commission, are not included herein as the securities
          authorized under these instruments, individually, do not exceed
          10% of the total assets of the registrant and its subsidiaries on
          a consolidated basis. An agreement to furnish a copy of any such
          instruments to the Securities and Exchange Commission upon
          request has been filed with the Commission.

      (b) Reports on Form 8-K

          The following reports on Form 8-K were filed for the last quarter
          covered by this report, and subsequently up to August 9, 1994.

                                                  Financial Statements
             Date of Report        Item Number    required to be filed
             --------------        -----------    --------------------
                5/27/94            Item 5 & 7              No
                7/21/94            Item 5 & 7              No 

     <PAGE> 16








                                   Signature
                                  -----------



     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf
     by the undersigned thereunto duly authorized.

                           McDONALD'S CORPORATION
                                (Registrant)







                          By  /s/  Jack M. Greenberg
                                   -----------------    
                                      (Signature)

                              Jack M. Greenberg
                              Vice Chairman,
                              Chief Financial Officer




      August 9, 1994
     ----------------
          (Date) 

     <PAGE> 17
                                 EXHIBIT INDEX



     The following Exhibits are filed as part of Form 10-Q for the quarter
     ended June 30, 1994.


          Exhibit
          Number    Description of Document
          -------   -----------------------

            11      Statement re: Computation of Per Share Earnings

            12      Statement re: Computation of Ratios 





         <TABLE>                                                                                                     Exhibit 11

                                                    McDONALD'S CORPORATION
                                       STATEMENT RE:  COMPUTATION OF PER SHARE EARNINGS
                                (Dollars and shares in millions, except per common share data)



         <CAPTION>                                                                           Year Ended        Quarters Ended
                                                                                              June 30,            June 30,
                                                                                           1994      1993      1994      1993
                                                                                           ----      ----      ----      ----
         <S>                                                                              <C>       <C>       <C>       <C>
         Net Income                                                                       $565.7    $507.1    $322.3    $288.8


         Preferred stock dividends (net of tax)                                            (23.7)    (23.7)    (11.8)    (11.9)
                                                                                          -------   -------   -------   -------

         Net income available after preferred stock dividends (A)                          542.0     483.4     310.5     276.9


         Common stock dividends on assumed conversion of preferred stock                     0.7       0.6       0.4       0.3
                                                                                          -------   -------   -------   -------

         Net income available to common shareholders                                      $542.7    $484.0    $310.9    $277.2
                                                                                          =======   =======   =======   =======

         Weighted average number of common shares outstanding during the period (A)        706.1     717.5     704.7     712.0


         Additional shares related to potentially dilutive securities                       21.4      20.2      21.2      19.8
                                                                                          -------   -------   -------   -------

         Adjusted weighted average common shares                                           727.5     737.7     725.9     731.8
                                                                                          =======   =======   =======   =======

         Fully diluted net income per common share                                        $ 0.75    $ 0.66    $ 0.43    $ 0.38
                                                                                          -------   -------   -------   -------


         ---------------------

         NOTES:

         (A)  Refer to Condensed consolidated statement of income on page 4 and to Financial comments -
              Net income per common share on page 6 of this report.
         </TABLE> 




     <TABLE>                                                                                                         Exhibit 12
                                                         McDONALD'S CORPORATION
                                                 STATEMENT RE:  COMPUTATION OF RATIOS
                                                         (Dollars in Millions)


     <CAPTION>                                           Six Months
                                                       Ended June 30,                   Years Ended December 31,
                                                      1994       1993       1993       1992       1991       1990       1989
                                                      ----       ----       ----       ----       ----       ----       ----
     <S>                                             <C>        <C>       <C>        <C>        <C>        <C>        <C>
     EARNINGS AVAILABLE FOR FIXED CHARGES
     - Income before provision for income taxes      $874.0     $773.0    $1,675.7   $1,448.1   $1,299.4   $1,246.3   $1,157.2

     - Minority interest in operating results of
       majority-owned subsidiaries, less equity in
       undistributed operating results of
       less-than-50% owned affiliates                   2.9        4.1         6.9        5.3        5.1        0.6        1.3

     - Provision for income taxes of 50% owned
       affiliates included in consolidated income
       before provision for income taxes               10.2       11.4        34.2       29.4       34.1       28.8       29.3

     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                            38.6       35.0        71.6       70.1       67.9       59.0       51.8

     - Interest expense, amortization of debt
       discount and issuance costs, and
       depreciation of capitalized interest*          164.1      182.1       358.0      413.8      433.9      411.9      332.3
                                                   ---------------------------------------------------------------------------
                                                   $1,089.8   $1,005.6    $2,146.4   $1,966.7   $1,840.4   $1,746.6   $1,571.9
                                                   ===========================================================================
     FIXED CHARGES
     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                           $38.6      $35.0       $71.6      $70.1      $67.9      $59.0      $51.8

     - Interest expense and amortization of debt
       discount and issuance costs*                   162.7      177.5       349.3      405.4      425.7      403.4      324.8

     - Capitalized interest*                            9.1        6.9        20.7       20.5       28.5       38.9       31.8
                                                   ---------------------------------------------------------------------------
                                                     $210.4     $219.4      $441.6     $496.0     $522.1     $501.3     $408.4
                                                   ===========================================================================
     RATIO OF EARNINGS TO FIXED CHARGES                5.18       4.58        4.86       3.96       3.53       3.48       3.85
                                                   ===========================================================================

     *Includes amounts of the Registrant and its majority-owned subsidiaries, and one-half of the amounts of 50%-owned affiliates.
     </TABLE> 


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