MCDONALDS CORP
10-Q, 1995-05-12
EATING PLACES
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     <PAGE> 1
                                      FORM 10-Q

                         SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C. 20549



          /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934


                    For the quarterly period ended March 31, 1995

                                         OR

          / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

     For the transition period from             to 
     Commission file number 1-5231   ----------    ----------
                            ------

                               McDONALD'S CORPORATION
                -----------------------------------------------------
               (Exact name of registrant as specified in its charter)

                     DELAWARE                               36-2361282
          -------------------------------              -------------------
          (State or other jurisdiction of               (I.R.S. Employer
          incorporation or organization)               Identification No.)

      McDonald's Plaza, Oak Brook, Illinois                   60521
     ----------------------------------------               ----------
     (Address of principal executive offices)               (Zip Code)

         (Registrant's telephone number, including area code) (708) 575-3000

           --------------------------------------------------------------
           Former name, former address and former fiscal year, if changed
                                 since last report.)

     Indicate by check mark whether the registrant (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90
     days.  Yes  X   No
                ---     ---

                                     694,787,230
                          ---------------------------------
                          (Number of shares of common stock
                          outstanding as of March 31, 1995)<PAGE>

     <PAGE> 2

                               McDONALD'S CORPORATION
                               ----------------------

                                        INDEX
                                        -----


                                                              Page Reference
       Part I.    Financial Information

                  Item 1 - Financial Statements

                     Condensed consolidated balance sheet,
                     March 31, 1995 (unaudited) and
                     December 31, 1994                               3

                     Condensed consolidated statement of
                     income (unaudited), first quarters ended
                     March 31, 1995 and 1994                         4

                     Condensed consolidated statement of
                     cash flows (unaudited), first quarters
                     ended March 31, 1995 and 1994                   5

                     Financial comments (unaudited)                  6

                  Item 2 - Management's Discussion and
                           Analysis of Financial Condition
                           and Results of Operations                 7

       Part II.   Other Information

                  Item 6 - Exhibits and Reports on Form 8-K

                     (a)Exhibits
                        The exhibits listed in the
                        accompanying Exhibit Index are filed
                        as part of this report                      14

                     (b)Reports on Form 8-K                         17


       Signature                                                    18<PAGE>

     <PAGE> 3
     PART I.  FINANCIAL INFORMATION
     ------------------------------

     Item 1.  Financial Statements
     -----------------------------
     <TABLE>
     CONDENSED CONSOLIDATED BALANCE SHEET
     <CAPTION>
                                              (unaudited)
     (In millions of dollars)                March 31, 1995    December 31, 1994
     ---------------------------------------------------------------------------
     <S>                                       <C>                 <C>
     ASSETS
     CURRENT ASSETS
     Cash and equivalents                      $   198.2           $   179.9
     Accounts receivable                           320.7               348.1
     Notes receivable                               30.7                31.2
     Inventories, at cost, not in excess 
       of market                                    52.3                50.5
     Prepaid expenses and other current 
       assets                                      138.3               131.0
     ---------------------------------------------------------------------------
          TOTAL CURRENT ASSETS                     740.2               740.7
     ---------------------------------------------------------------------------
     OTHER ASSETS AND DEFERRED CHARGES           1,108.1             1,039.7
     ---------------------------------------------------------------------------
     PROPERTY AND EQUIPMENT
     Property and equipment, at cost            15,895.0            15,184.6
     Accumulated depreciation and 
       amortization                             (4,048.2)           (3,856.2)
     ---------------------------------------------------------------------------
          NET PROPERTY AND EQUIPMENT            11,846.8            11,328.4
     ---------------------------------------------------------------------------
     INTANGIBLE ASSETS-NET                         518.4               483.1
     ---------------------------------------------------------------------------
     TOTAL ASSETS                              $14,213.5           $13,591.9
     ===========================================================================
     LIABILITIES AND SHAREHOLDERS' EQUITY
     CURRENT LIABILITIES
     Notes payable                             $   433.6           $ 1,046.9
     Accounts payable                              387.5               509.4
     Income taxes                                   94.2                25.0
     Accrued interest                              123.9               107.7
     Other accrued liabilities                     453.1               394.0
     Current maturities of long-term debt           66.2               368.3
     ---------------------------------------------------------------------------
          TOTAL CURRENT LIABILITIES              1,558.5             2,451.3
     ---------------------------------------------------------------------------
     LONG-TERM DEBT                              3,986.4             2,935.4
     OTHER LONG-TERM LIABILITIES AND 
       MINORITY INTERESTS                          650.6               422.8
     DEFERRED INCOME TAXES                         771.4               840.8
     COMMON EQUITY PUT OPTIONS                                          56.2
     SHAREHOLDERS' EQUITY
     Preferred stock, no par value; 
       authorized - 165.0 million shares; 
       issued - 11.2 million                       673.2               674.2<PAGE>
     Common stock, no par value; 
       authorized - 1.25 billion shares; 
       issued - 830.3 million                       92.3                92.3
     Additional paid-in capital                    300.1               286.0
     Guarantee of ESOP notes                      (234.2)             (234.4)
     Retained earnings                           8,853.0             8,625.9
     Foreign currency translation 
       adjustment                                  (50.4)             (114.9)
     ---------------------------------------------------------------------------
                                                 9,634.0             9,329.1
     ---------------------------------------------------------------------------
     Common stock in treasury, at cost; 
       135.5 and 136.6 million shares           (2,387.4)           (2,443.7)
     ---------------------------------------------------------------------------
          TOTAL SHAREHOLDERS' EQUITY             7,246.6             6,885.4
     ---------------------------------------------------------------------------
     TOTAL LIABILITIES AND SHAREHOLDERS' 
       EQUITY                                  $14,213.5           $13,591.9
     ===========================================================================

     See accompanying Financial comments.
     /TABLE
<PAGE>

 <PAGE> 4
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED)


 <CAPTION>
 (In millions of dollars, except                              Quarters Ended
  per common share data)                                         March 31
                                                             1995        1994
 ------------------------------------------------------------------------------
 <S>                                                       <C>         <C>
 REVENUES
 Sales by Company-operated
  restaurants                                              $1,511.6    $1,244.7
 Revenues from franchised
  restaurants                                                 649.7       551.3
 ------------------------------------------------------------------------------
   TOTAL REVENUES                                           2,161.3     1,796.0
 ------------------------------------------------------------------------------
 OPERATING COSTS AND EXPENSES
 Company-operated restaurants                               1,233.2     1,017.4
 Franchised restaurants-
  occupancy costs                                             118.2       100.4
 General, administrative and
  selling expenses                                            275.4       239.5
 Other operating (income)
  expense-net                                                 (12.2)      (20.4)
 ------------------------------------------------------------------------------
   TOTAL OPERATING COSTS
     AND EXPENSES                                           1,614.6     1,336.9
 ------------------------------------------------------------------------------
 OPERATING INCOME                                             546.7       459.1
 ------------------------------------------------------------------------------
 Interest expense                                              81.0        71.8
 Nonoperating income
  (expense)-net                                               (30.6)       (9.9)
 ------------------------------------------------------------------------------
 INCOME BEFORE PROVISION FOR
  INCOME TAXES                                                435.1       377.4
 ------------------------------------------------------------------------------
 Provision for income taxes                                   154.4       134.0
 ------------------------------------------------------------------------------
 NET INCOME                                                $  280.7    $  243.4
 ==============================================================================
 NET INCOME PER COMMON SHARE                               $    .39    $    .33
 ------------------------------------------------------------------------------
 DIVIDENDS PER COMMON SHARE                                $    .06    $  .0538
 ------------------------------------------------------------------------------

 See accompanying Financial comments.
 /TABLE
<PAGE>

 <PAGE> 5
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)


 <CAPTION>
                                                                Quarters ended
                                                                   March 31
 (In millions of dollars)                                       1995      1994
 -------------------------------------------------------------------------------
 <S>                                                           <C>       <C>
 OPERATING ACTIVITIES
 Net income                                                    $280.7    $243.4
 Adjustments to reconcile to cash
 provided by operations
   Depreciation and amortization                                168.8     147.9
   Changes in operating working
   capital items                                                (72.3)    (13.3)
   Other                                                         28.6      (1.2)
 -------------------------------------------------------------------------------
     CASH PROVIDED BY OPERATIONS                                405.8     376.8
 -------------------------------------------------------------------------------
 INVESTING ACTIVITIES
 Property and equipment expenditures                           (347.7)   (260.2)
 Purchases and sales of restaurant
 businesses and sales of other property                           8.1       8.0
 Other                                                           (8.1)     (4.7)
 -------------------------------------------------------------------------------
     CASH USED FOR INVESTING ACTIVITIES                        (347.7)   (256.9)
 -------------------------------------------------------------------------------
 FINANCING ACTIVITIES
 Notes payable and long-term
 financing issuances and repayments                              10.1     (73.4)
 Treasury stock purchases                                        (6.9)    (27.9)
 Common and preferred stock dividends                           (54.6)    (50.8)
 Other                                                           11.6      14.5
 -------------------------------------------------------------------------------
     CASH USED FOR FINANCING ACTIVITIES                         (39.8)   (137.6)
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS INCREASE
 (DECREASE)                                                      18.3     (17.7)
 -------------------------------------------------------------------------------
 Cash and equivalents at beginning of
 period                                                         179.9     185.8
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS AT END OF PERIOD                         $198.2    $168.1
 ===============================================================================
 See accompanying Financial comments.
 /TABLE
<PAGE>

     <PAGE> 6
     FINANCIAL COMMENTS (UNAUDITED)

     BASIS OF PRESENTATION
     The accompanying condensed consolidated financial statements should be
     read in conjunction with the consolidated financial statements in the
     Company's 1994 Annual Report to Shareholders. In the opinion of the
     Company, all adjustments (consisting of normal recurring accruals)
     necessary for a fair presentation have been included.
          The results of operations of restaurant businesses purchased and
     sold were not material to the condensed consolidated financial
     statements for periods prior to purchase and sale.

     NET INCOME PER COMMON SHARE
     Net income per common share was computed using net income, reduced by
     preferred stock cash dividends (net of tax) of $11.9 and $11.8 million
     for the first quarters of 1995 and 1994, respectively. Adjusted net
     income was divided by the weighted average shares of common stock
     outstanding: 694.3 and 707.5 million for the first quarters ended
     March 31, 1995 and 1994, respectively. The effect of potentially
     dilutive securities was not material.

     COMMON EQUITY PUT OPTIONS
     During November and December 1994, the Company sold 2.0 million common
     equity put options which expired unexercised in the first quarter of
     1995. At December 31, 1994, the $56.2 million exercise price of these
     options was classified in common equity put options, and the related
     offset was recorded in common stock in treasury, net of premiums
     received.

     LINE OF CREDIT AGREEMENT
     Effective April 19, 1995, the Company cancelled its existing $700.0
     million line of credit agreement, which remained unused at March 31,
     1995, and entered into a new $675.0 million five-year revolving credit
     agreement with various banks. Accordingly, $675.0 million of notes
     maturing within one year have been reclassified as long-term debt. The
     new five-year agreement provides for fees of .07% per annum on the
     total commitment and expires April 19, 2000.<PAGE>

     <PAGE> 7
     Item 2.  Management's Discussion And Analysis Of Financial Condition
     --------------------------------------------------------------------
     And Results Of Operations
     -------------------------
     <TABLE>
     INCREASES (DECREASES) IN OPERATING RESULTS OVER 1994

     <CAPTION>


     (Dollars in millions, except                              First Quarter
      per common share data)                                  Ended March 31
     -------------------------------------------------------------------------
     <S>                                                    <C>          <C>
     SYSTEMWIDE SALES                                       $962.4       17%
     -------------------------------------------------------------------------
     REVENUES
     Sales by Company-operated
       restaurants                                          $266.9       21%
     Revenues from franchised
       restaurants                                            98.4       18
     -------------------------------------------------------------------------
       TOTAL REVENUES                                        365.3       20
     -------------------------------------------------------------------------
     OPERATING COSTS AND EXPENSES
     Company-operated restaurants                            215.8       21
     Franchised restaurants-
       occupancy costs                                        17.8       18
     General, administrative
       and selling expenses                                   35.9       15
     Other operating (income)
       expense-net                                             8.2      (40)
     -------------------------------------------------------------------------
       TOTAL OPERATING COSTS
       AND EXPENSES                                          277.7       21
     -------------------------------------------------------------------------
     OPERATING INCOME                                         87.6       19
     -------------------------------------------------------------------------
     Interest expense                                          9.2       13
     Nonoperating income
       (expense)-net                                         (20.7)      NM
     -------------------------------------------------------------------------
     INCOME BEFORE PROVISION FOR
       INCOME TAXES                                           57.7       15
     -------------------------------------------------------------------------
     Provision for income taxes                               20.4       15
     -------------------------------------------------------------------------
     NET INCOME                                              $37.3       15%
     =========================================================================
     NET INCOME PER COMMON SHARE                             $ .06       18%
     -------------------------------------------------------------------------

     NM - Not Meaningful
     /TABLE
<PAGE>

     <PAGE> 8
     CONSOLIDATED OPERATING RESULTS
     Net income and net income per common share increased 15 and 18%,
     respectively. The three percentage point spread between the increases
     in net income and net income per common share reflected the impact of
     share repurchase. The Company has repurchased about $500 million of
     its common stock in connection with a three-year, $1 billion program
     announced in January 1994.
         Systemwide sales represent sales by Company-operated, franchised
     and affiliated restaurants and satellites. The increase was due to
     expansion and higher sales at existing locations worldwide, aided by
     stronger foreign currencies.

     -----------------------------------------------------------------------
     LOCATIONS                                    Quarters ended March 31
                                                     1995           1994
     -----------------------------------------------------------------------
     RESTAURANT ADDITIONS
       U.S.                                            51             40
       Outside of the U.S.                            114             85
     -----------------------------------------------------------------------
          Total restaurant additions                  165            125
     -----------------------------------------------------------------------
     Total satellite additions                        138             71
     -----------------------------------------------------------------------
     UNDER CONSTRUCTION
       U.S.                                            99            107
       Outside of the U.S.                            228            128
     -----------------------------------------------------------------------
          Total restaurants                           327            235
     -----------------------------------------------------------------------

         Total revenues consist of sales by Company-operated restaurants
     and satellites, and fees from restaurants and satellites operated by
     franchisees and affiliates. These fees are based upon a percent of
     sales with specified minimum payments. The revenue increase reflected
     strong worldwide operating results.

     -----------------------------------------------------------------------
     CONSOLIDATED MARGINS                         Quarters ended March 31
                                                     1995           1994
     -----------------------------------------------------------------------
     As a percent of sales/revenues
     Franchised                                      81.8           81.8
     Company-operated                                18.4           18.3
     -----------------------------------------------------------------------
     In millions of dollars
     Franchised                                    $531.5         $450.9
     Company-operated                               278.4          227.3
     -----------------------------------------------------------------------

         Franchised margin dollars comprised about two-thirds of the
     combined operating margins, the same as in the prior year. Company-
     operated margins as a percent of sales improved slightly; as a percent
     of sales, food and paper and payroll costs increased, while occupancy
     and other operating costs declined.<PAGE>

     <PAGE> 9
         The increase in general, administrative and selling expenses was
     primarily due to strategic global spending to support the convenience
     and value strategies and stronger foreign currencies.
         Other operating transactions relate to franchising and the
     foodservice business, the details of which are shown below. The other
     category in 1995 included higher provisions for property dispositions.

     ------------------------------------------------------------------------
     OTHER OPERATING TRANSACTIONS                    Quarters ended March 31
     In millions of dollars                            1995           1994
     ------------------------------------------------------------------------
     Gains on sales of restaurant businesses         $(11.9)        $(17.4)
     Equity in earnings of unconsolidated
     affiliates                                       (19.2)         (10.9)
     Other                                             18.9            7.9
     ------------------------------------------------------------------------
     Other operating (income) expense-net            $(12.2)        $(20.4)
     ========================================================================

         The increase in consolidated operating income primarily reflected
     higher combined operating margins and stronger foreign currencies,
     partially offset by higher general, administrative and selling
     expenses.
         Interest expense increased due to higher debt levels and stronger
     foreign currencies, partially offset by lower average interest rates.
         Nonoperating income (expense) was impacted by higher losses on
     investments and higher minority interest charges.
         The effective income tax rate was 35.5% in the first quarters of
     1995 and 1994, compared to 35.1% for the year 1994.

     U.S. OPERATING RESULTS
     U.S. sales grew due to expansion and higher sales at existing
     restaurants. Positive comparable sales were achieved in both periods
     of 1995 and 1994 through an emphasis on value and customer
     satisfaction in the form of Extra Value Meals, Happy Meals and the
     three-tier program. Additionally in this quarter, programs such as
     95 cents Big Mac/Egg McMuffin in January, 95 cents Double
     Cheeseburger/Sausage McMuffin with Egg in February, as well as 99 cents
     Bacon Double Cheeseburger/Bacon, Egg & Cheese Biscuit and Bacon Cheddar
     LT as Taste of the Month in March, generated incremental transactions.

     -----------------------------------------------------------------------
     U.S. OPERATING RESULTS                       Quarters ended March 31
                                                     1995           1994
     -----------------------------------------------------------------------
     Percent increase
     Sales                                              8              6
     Revenues                                           9              6
     Operating income                                   4              5
     -----------------------------------------------------------------------
     As a percent of sales/revenues
     Company-operated margins                        16.3           17.7
     Franchised margins                              82.4           82.2
     -----------------------------------------------------------------------<PAGE>

     <PAGE> 10
         The increase in U.S. operating income was driven by higher
     franchised margin dollars, partially offset by higher general,
     administrative and selling expenses. Company-operated margin dollars
     were relatively flat; the decline as a percent of sales resulted from
     higher food and payroll costs associated with the programs described
     above. The improvements in franchised margin dollars and as a percent
     of revenues were due to sales growth.

     OPERATING RESULTS OUTSIDE OF THE U.S.
     Sales outside of the U.S. rose due to expansion, stronger foreign
     currencies and higher sales at existing restaurants. Comparable sales
     on a local currency basis were positive in both periods of 1995 and
     1994.

     -----------------------------------------------------------------------
     OPERATING RESULTS                            Quarters ended March 31
     OUTSIDE OF THE U.S.                             1995           1994
     -----------------------------------------------------------------------
     Percent increase
     Sales                                             30             14
     Revenues                                          33             12
     Operating income                                  38             19
     -----------------------------------------------------------------------
     As a percent of sales/revenues
     Company-operated margins                        19.9           18.8
     Franchised margins                              81.0           81.0
     -----------------------------------------------------------------------

         All geographic segments reported excellent gains in operating
     results. Noteworthy achievements were evident in Canada; Australia,
     Singapore, Taiwan and Japan in Asia/Pacific; France, Germany, England,
     the Netherlands and Switzerland in Europe/Africa/Middle East; and
     Brazil in Latin America. Transactions, sales and profits have improved
     notably in Japan in this quarter. Results in Mexico continued to be
     impacted by the economy and currency devaluation; however, we believe
     this market offers long-term potential for McDonald's.
         The increase in operating income outside of the U.S. resulted from
     expansion, higher combined operating margins and stronger foreign
     currencies, partially offset by higher general, administrative and
     selling expenses.
         The improvement in Company-operated margins as a percent of sales
     reflected better operating performance, principally in Brazil. The
     improvement in franchised margin dollars reflected better sales and
     stronger foreign currencies.<PAGE>

     <PAGE> 11
     IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS
     The Deutsche Mark, French Franc, British Pound Sterling, Australian
     Dollar and Japanese Yen represented the foreign currencies which
     significantly contributed to the impact on reported results for the
     first quarter of 1995. If exchange rates had remained at 1994 levels,
     reported results would have been as follows:

        ---------------------------------------------------------------
        FOREIGN CURRENCY IMPACT        Quarter ended March 31, 1995
        Dollars in millions            Reported            Adjusted
        ---------------------------------------------------------------
        Systemwide sales          $6,671.6    17%     $6,431.4    13%
        Operating income             546.7    19         522.1    14
        Net income                   280.7    15         271.0    11
        ---------------------------------------------------------------

         While changing foreign currencies impact reported results,
     McDonald's lessens short-term cash exposures by primarily purchasing
     goods and services in local currencies, financing in local currencies
     and selectively hedging foreign-denominated cash flows.

     FINANCIAL POSITION
     Cash provided by operations for the first quarter increased 8% and was
     affected by a significant reduction of current liabilities. Together
     with other sources of cash such as borrowings, cash provided by
     operations was used primarily for capital expenditures and dividends.
     In connection with accelerated expansion, U.S. capital expenditures
     increased 27% and capital expenditures outside of the U.S. increased
     39% in the first quarter.<PAGE>

     <PAGE> 12
     <TABLE>
     FIRST QUARTER HIGHLIGHTS

     <CAPTION>
     OPERATING RESULTS
     -------------------------------------------------------------------------
     Dollars in millions, except                             Quarters Ended
      per common share data                                     March 31
                                                            1995        1994
     -------------------------------------------------------------------------
     <S>                                                  <C>         <C>
     Systemwide sales                                     $6,671.6    $5,709.2
     -------------------------------------------------------------------------
     U.S. sales                                           $3,604.6    $3,346.4
       Operated by franchisees                             2,836.0     2,684.9
       Operated by the Company                               622.3       575.3
       Operated by affiliates                                146.3        86.2
     -------------------------------------------------------------------------
     Sales outside of the U.S.                            $3,067.0    $2,362.8
       Operated by franchisees                             1,450.0     1,108.1
       Operated by the Company                               889.3       669.4
       Operated by affiliates                                727.7       585.3
     -------------------------------------------------------------------------
     Total revenues                                       $2,161.3     1,796.0
       U.S.                                                1,013.9       933.0
       Outside of the U.S.                                 1,147.4       863.0
     -------------------------------------------------------------------------
     Operating income*                                    $  546.7    $  459.1
       U.S.                                                  269.4       260.0
       Outside of the U.S.                                   288.1       209.4
       Corporate                                             (10.8)      (10.3)
     -------------------------------------------------------------------------
     Income before provision for
     income taxes                                         $  435.1    $  377.4
     Net income                                              280.7       243.4
     Net income per common share                               .39         .33
     -------------------------------------------------------------------------
     Cash provided by operations                          $  405.8    $  376.8
     -------------------------------------------------------------------------
    * 1994 operating income has been restated to reflect a more meaningful     
      allocation of general, administrative and selling expenses between
      the U.S. and international segments and now includes an additional
      corporate category which is not allocated.
     /TABLE
<PAGE>

     <PAGE> 13
     <TABLE>
     RESTAURANTS

     <CAPTION>
     -------------------------------------------------------------------------
                                                    At March 31, 1995     1994
     -------------------------------------------------------------------------
     <S>                                                       <C>      <C>
     Systemwide restaurants                                    15,370   14,118
     -------------------------------------------------------------------------
     U.S. restaurants                                           9,795    9,323
       Operated by franchisees                                  7,813    7,628
       Operated by the Company                                  1,563    1,458
       Operated by affiliates                                     419      237
     -------------------------------------------------------------------------
     Restaurants outside of the U.S.                            5,575    4,795
       Operated by franchisees                                  2,664    2,258
       Operated by the Company                                  1,580    1,283
       Operated by affiliates                                   1,331    1,254
     -------------------------------------------------------------------------
     /TABLE
<PAGE>

     <PAGE> 14
                                    PART II


     Item 6.  Exhibits and Reports on Form 8-K
     -----------------------------------------

     (a) - Exhibits
     --------------

     Exhibit Number                Description
     --------------                -----------

          (3)  Restated Certificate of Incorporation and By-Laws, dated as
               of November 15, 1994, incorporated herein by reference from
               Exhibit 3 of Form 10-K for the year ended December 31, 1994.

          (4)  Instruments defining the rights of security holders,
               including indentures (A):

               (a)  Debt Securities. Indenture dated as of March 1, 1987
                    incorporated herein by reference from Exhibit 4(a) of
                    Form S-3 Registration Statement, SEC file no. 33-12364.

                    (i)   Supplemental Indenture No. 5 incorporated herein
                          by reference from Exhibit (4) of Form 8-K dated
                          January 23, 1989.

                    (ii)  9-3/4% Notes due 1999. Supplemental Indenture
                          No. 6 incorporated herein by reference from
                          Exhibit (4) of Form 8-K dated January 23, 1989.

                    (iii) Medium-Term Notes, Series B, due from nine
                          months to 30 years from Date of Issue.
                          Supplemental Indenture No. 12 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated August 18, 1989 and Forms of Medium-Term
                          Notes, Series B, incorporated herein by
                          reference from Exhibit (4)(b) of Form 8-K dated
                          September 14, 1989.

                    (iv)  Medium-Term Notes, Series C, due from nine
                          months to 30 years from Date of Issue. Form of
                          Supplemental Indenture No. 15 incorporated
                          herein by reference from Exhibit 4(b) of
                          Form S-3 Registration Statement, SEC file
                          no. 33-34762 dated May 14, 1990.

                    (v)   Medium-Term Notes, Series C, due from nine
                          months (U.S. issue)/184 days (Euro issue) to 30
                          years from Date of Issue. Amended and restated
                          Supplemental Indenture No. 16 incorporated
                          herein by reference from Exhibit (4) of Form
                          10-Q for the period ended March 31, 1991.<PAGE>

     <PAGE> 15
     Exhibit Number                     Description
     --------------                     -----------

                    (vi)  8-7/8% Debentures due 2011. Supplemental
                          Indenture No. 17 incorporated herein by
                          reference from Exhibit (4) of Form 8-K dated
                          April 22, 1991.

                    (vii) Medium-Term Notes, Series D, due from nine
                          months (U.S. issue)/184 days (Euro issue) to 60
                          years from Date of Issue.  Supplemental
                          Indenture No. 18 incorporated herein by
                          reference from Exhibit 4(b) of  Form S-3
                          Registration Statement, SEC file no. 33-42642
                          dated September 10, 1991.

                    (viii)7-3/8% Notes due July 15, 2002. Form of
                          Supplemental Indenture No. 19 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated July 10, 1992.

                    (ix)  6-3/4% Notes due February 15, 2003. Form of
                          Supplemental Indenture No. 20 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated March 1, 1993.

                    (x)   7-3/8% Debentures due July 15, 2033. Form of
                          Supplemental Indenture No. 21 incorporated
                          herein by reference from Exhibit (4)(a) of Form
                          8-K dated July 15, 1993.

               (b)  Form of Deposit Agreement dated as of November 25, 1992
                    by and between McDonald's Corporation, First Chicago
                    Trust Company of New York, as Depositary, and the
                    Holders from time to time of the Depositary Receipts.

               (c)  Rights Agreement dated as of December 13, 1988 between
                    McDonald's Corporation and The First National Bank of
                    Chicago, incorporated herein by reference from Exhibit
                    1 of Form 8-K dated December 23, 1988.

                    (i)  Amendment No. 1 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated May 25, 1989.

                    (ii) Amendment No. 2 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated July 25, 1990.

               (d)  Indenture and Supplemental Indenture No. 1 dated as of
                    September 8, 1989, between McDonald's Matching and
                    Deferred Stock Ownership Trust, McDonald's Corporation
                    and Pittsburgh National Bank in connection with SEC
                    Registration Statement Nos. 33-28684 and 33-28684-01,
                    incorporated herein by reference from Exhibit (4)(a) of
                    Form 8-K dated September 14, 1989.<PAGE>

     <PAGE> 16
     Exhibit Number                     Description
     --------------                     -----------

               (e)  Form of Supplemental Indenture No. 2 dated as of
                    April 1, 1991, supplemental to the Indenture between
                    McDonald's Matching and Deferred Stock Ownership Trust,
                    McDonald's Corporation and Pittsburgh National Bank
                    in connection with SEC Registration Statement
                    Nos. 33-28684 and 33-28684-01, incorporated herein by
                    reference from Exhibit (4)(c) of Form 8-K dated
                    March 22, 1991.

          (10) Material Contracts

               (a)  Directors' Stock Plan, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1994.*

               (b)  Profit Sharing Program, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1994.*

               (c)  McDonald's Supplemental Employee Benefit Equalization
                    Plan, McDonald's Profit Sharing Program Equalization Plan
                    and McDonald's 1989 Equalization Plan, incorporated by
                    reference from Form 10-K/A dated May 4, 1993, Amendment
                    No. 1 to Form 10-K for the year ended December 31, 1992*.

                    (i)  Amendment No. 1 to McDonald's 1989 Equalization
                         Plan, incorporated herein by reference from Form
                         10-Q for the period ended June 30, 1993.

                    (ii) Amendment No. 2 to McDonald's 1989 Equalization
                         Plan, incorporated herein by reference from Form
                         10-K for the year ended December 31, 1993.

                    (iii)Amendment No. 1 to McDonald's Supplemental
                         Employee Benefit Equalization Plan, incorporated
                         herein by reference from Form 10-K for the year
                         ended December 31, 1993.

                    (iv) Amendment No. 2 to McDonald's Supplemental
                         Employee Equalization Plan, incorporated herein
                         by reference from Form 10-K for the year ended
                         December 31, 1993.

               (d)  1975 Stock Ownership Option Plan, incorporated herein
                    by reference from Exhibit (10)(d) of Form 10-K for the
                    year ended December 31, 1992*.

               (e)  Stock Sharing Plan, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1994.*<PAGE>

     <PAGE> 17
     Exhibit Number                     Description
     --------------                     -----------

               (f)  1992 Stock Ownership Incentive Plan, incorporated
                    herein by reference from exhibit pages 20-34 of
                    McDonald's 1992 Proxy Statement and Notice of 1992
                    Annual Meeting of Shareholders dated April 10, 1992*.

               (g)  McDonald's Corporation Deferred Incentive Plan, as
                    amended and restated, incorporated herein by reference
                    from Form 10-K for the year ended December 31, 1994.*

      (11) Statement re:  Computation of per share earnings.

      (12) Statement re:  Computation of ratios.

      (27) Financial Data Schedule

     --------------------
      * Denotes compensatory plan.

      (A) Other instruments defining the rights of holders of long-term
          debt of the registrant and all of its subsidiaries for which
          consolidated financial statements are required to be filed and
          which are not required to be registered with the Securities and
          Exchange Commission, are not included herein as the securities
          authorized under these instruments, individually, do not exceed
          10% of the total assets of the registrant and its subsidiaries on
          a consolidated basis. An agreement to furnish a copy of any such
          instruments to the Securities and Exchange Commission upon
          request has been filed with the Commission.

      (b) Reports on Form 8-K

          There were no reports on Form 8-K filed for the first quarter
          covered by this report, and subsequently up to May 12, 1995.<PAGE>

     <PAGE> 18








                                   Signature
                                  -----------



     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf
     by the undersigned thereunto duly authorized.

                           McDONALD'S CORPORATION
                                (Registrant)







                          By  /s/  Jack M. Greenberg
                                   -----------------    
                                      (Signature)

                              Jack M. Greenberg
                              Vice Chairman,
                              Chief Financial Officer




       May 12, 1995
     ----------------
          (Date)<PAGE>




     <PAGE> 19
     <TABLE>
                                                                                                              Exhibit 11
                                                      McDONALD'S CORPORATION
                                          STATEMENT RE COMPUTATION OF PER SHARE EARNINGS
                                  (Dollars and shares in millions, except per common share data)


     <CAPTION>

                                                                                                  Quarters Ended
                                                                                                     March 31,
                                                                                                 1995        1994
                                                                                                 ----        ----
         <S>                                                                                    <C>         <C>
         Net Income (A)                                                                         $280.7      $243.4


         Preferred stock dividends (net of tax)                                                  (11.9)      (11.8)
                                                                                                -------     -------

         Net income available after preferred stock dividends                                    268.8       231.6


         Common stock dividends on assumed conversion of preferred stock                           0.4         0.3
                                                                                                -------     -------

         Net income available to common shareholders                                            $269.2      $231.9
                                                                                                =======     =======

         Weighted average number of common shares outstanding during the period (A)              694.3       707.5


         Additional shares related to potentially dilutive securities                             22.8        21.9
                                                                                                -------     -------

         Adjusted weighted average common shares                                                 717.1       729.4
                                                                                                =======     =======

         Fully diluted net income per common share                                              $ 0.38      $ 0.32
                                                                                                -------     -------


         ---------------------

          NOTES:

          (A)  Refer to Condensed consolidated statement of income on page 4 and to Financial comments -
               Net income per common share on page 6 of this report.

     /TABLE
<PAGE>




     <PAGE> 20
     <TABLE>                                                                                                         Exhibit 12
                                                         McDONALD'S CORPORATION
                                                 STATEMENT RE:  COMPUTATION OF RATIOS
                                                         (Dollars in Millions)


     <CAPTION>                                            Quarters
                                                      Ended March 31,                   Years Ended December 31,
                                                      1995       1994       1994       1993       1992       1991       1990
                                                      ----       ----       ----       ----       ----       ----       ----
     <S>                                             <C>        <C>       <C>        <C>        <C>        <C>        <C>
     EARNINGS AVAILABLE FOR FIXED CHARGES
     - Income before provision for income taxes      $435.1     $377.4    $1,886.6   $1,675.7   $1,448.1   $1,299.4   $1,246.3

     - Minority interest in operating results of
       majority-owned subsidiaries, less equity in
       undistributed operating results of
       less-than-50% owned affiliates                   3.9       (0.1)        6.6        6.9        5.3        5.1        0.6

     - Provision for income taxes of 50% owned
       affiliates included in consolidated income
       before provision for income taxes               18.6        8.7        34.9       34.2       29.4       34.1       28.8

     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                            24.5       18.1        83.4       71.6       70.1       67.9       59.0

     - Interest expense, amortization of debt
       discount and issuance costs, and
       depreciation of capitalized interest*           91.8       82.4       346.0      358.0      413.8      433.9      411.9
                                                   ---------------------------------------------------------------------------
                                                     $573.9     $486.5    $2,357.5   $2,146.4   $1,966.7   $1,840.4   $1,746.6
                                                   ===========================================================================
     FIXED CHARGES
     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                           $24.5      $18.1       $83.4      $71.6      $70.1      $67.9      $59.0

     - Interest expense, amortization of debt
       discount and issuance costs, and fixed
       charges related to redeemable preferred
       stock*                                          94.3       81.5       343.9      349.3      405.4      425.7      403.4

     - Capitalized interest*                            4.5        3.9        21.0       20.7       20.5       28.5       38.9
                                                   ---------------------------------------------------------------------------
                                                     $123.3     $103.5      $448.3     $441.6     $496.0     $522.1     $501.3
                                                   ===========================================================================
     RATIO OF EARNINGS TO FIXED CHARGES                4.66       4.70        5.26       4.86       3.96       3.53       3.48
                                                   ===========================================================================

     *Includes amounts of the Registrant and its majority-owned subsidiaries, and one-half of the amounts of 50%-owned affiliates.
     /TABLE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               MAR-31-1995
<CASH>                                             198
<SECURITIES>                                         0
<RECEIVABLES>                                      351
<ALLOWANCES>                                         0
<INVENTORY>                                         52
<CURRENT-ASSETS>                                   740
<PP&E>                                          15,895
<DEPRECIATION>                                   4,048
<TOTAL-ASSETS>                                  14,214
<CURRENT-LIABILITIES>                            1,559
<BONDS>                                          3,986
<COMMON>                                            92
                                0
                                        673
<OTHER-SE>                                       6,481
<TOTAL-LIABILITY-AND-EQUITY>                    14,214
<SALES>                                          1,512
<TOTAL-REVENUES>                                 2,161
<CGS>                                            1,233
<TOTAL-COSTS>                                    1,351
<OTHER-EXPENSES>                                   263
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  81
<INCOME-PRETAX>                                    435
<INCOME-TAX>                                       154
<INCOME-CONTINUING>                                281
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       281
<EPS-PRIMARY>                                      .39
<EPS-DILUTED>                                        0
        

</TABLE>


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