MCDONALDS CORP
10-Q, 1996-05-09
EATING PLACES
Previous: MCDONALDS CORP, S-8, 1996-05-09
Next: MERCANTILE BANKSHARES CORP, 13F-E, 1996-05-09



<PAGE>
 
                                     FORM 10-Q

                         SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C. 20549



          /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934


                    For the quarterly period ended March 31, 1996

                                         OR

          / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

     For the transition period from             to 
     Commission file number 1-5231   ----------    ----------
                            ------

                               McDONALD'S CORPORATION
               -----------------------------------------------------
               (Exact name of registrant as specified in its charter)

                     DELAWARE                               36-2361282
          -------------------------------              -------------------
          (State or other jurisdiction of               (I.R.S. Employer
          incorporation or organization)               Identification No.)

      McDonald's Plaza, Oak Brook, Illinois                   60521
     ----------------------------------------               ----------
     (Address of principal executive offices)               (Zip Code)

         (Registrant's telephone number, including area code) (708) 575-3000

           --------------------------------------------------------------
           Former name, former address and former fiscal year, if changed
                                 since last report.)

     Indicate by check mark whether the registrant (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90
     days.  Yes  X   No
                ---     ---

                                     699,250,278
                          ---------------------------------
                          (Number of shares of common stock
                          outstanding as of March 31, 1996)
<PAGE>
 
                               McDONALD'S CORPORATION
                               ----------------------

                                        INDEX
                                        -----


                                                              Page Reference
       Part I.    Financial Information

                  Item 1 - Financial Statements

                     Condensed consolidated balance sheet,
                     March 31, 1996 (unaudited) and
                     December 31, 1995                               3

                     Condensed consolidated statement of
                     income (unaudited), first quarters ended
                     March 31, 1996 and 1995                         4

                     Condensed consolidated statement of
                     cash flows (unaudited), first quarters
                     ended March 31, 1996 and 1995                   5

                     Financial comments (unaudited)                  6

                  Item 2 - Management's Discussion and
                           Analysis of Financial Condition
                           and Results of Operations                 7

       Part II.   Other Information

                  Item 6 - Exhibits and Reports on Form 8-K         15

                     (a)Exhibits
                        The exhibits listed in the
                        accompanying Exhibit Index are filed
                        as part of this report                      15

                     (b)Reports on Form 8-K                         18


       Signature                                                    19
<PAGE>
 
     PART I.  FINANCIAL INFORMATION
     ------------------------------

     Item 1.  Financial Statements
     -----------------------------
     <TABLE>
     <CAPTION>
     CONDENSED CONSOLIDATED BALANCE SHEET
                                              (unaudited)
     Dollars in millions                     March 31, 1996    December 31, 1995
     ---------------------------------------------------------------------------
     <S>                                       <C>                 <C>
     ASSETS
     CURRENT ASSETS
     Cash and equivalents                      $   329.5           $   334.8
     Accounts receivable                           355.1               377.3
     Notes receivable                               37.5                36.3
     Inventories, at cost, not in excess
       of market                                    56.8                58.0
     Prepaid expenses and other current 
       assets                                      154.2               149.4
     ---------------------------------------------------------------------------
          TOTAL CURRENT ASSETS                     933.1               955.8
     ---------------------------------------------------------------------------
     OTHER ASSETS AND DEFERRED CHARGES           1,073.6             1,112.7
     ---------------------------------------------------------------------------
     PROPERTY AND EQUIPMENT
     Property and equipment, at cost            17,430.4            17,137.6
     Accumulated depreciation and 
       amortization                             (4,417.2)           (4,326.3)
     ---------------------------------------------------------------------------
          NET PROPERTY AND EQUIPMENT            13,013.2            12,811.3
     ---------------------------------------------------------------------------
     INTANGIBLE ASSETS-NET                         556.0               534.8
     ---------------------------------------------------------------------------
     TOTAL ASSETS                              $15,575.9           $15,414.6
     ===========================================================================
     LIABILITIES AND SHAREHOLDERS' EQUITY
     CURRENT LIABILITIES
     Notes payable                             $   536.8           $   413.0
     Accounts payable                              462.4               564.3
     Income taxes                                   87.4                55.4
     Other taxes                                   128.8               127.1
     Accrued interest                              110.9               117.4
     Other accrued liabilities                     330.1               352.5
     Current maturities of long-term debt          465.2               165.2
     ---------------------------------------------------------------------------
          TOTAL CURRENT LIABILITIES              2,121.6             1,794.9
     ---------------------------------------------------------------------------
     LONG-TERM DEBT                              3,935.3             4,257.8
     OTHER LONG-TERM LIABILITIES AND
       MINORITY INTERESTS                          656.2               664.7
     DEFERRED INCOME TAXES                         868.8               835.9
     SHAREHOLDERS' EQUITY
     Preferred stock, no par value; 
       authorized - 165.0 million shares; 
       issued - 7.2 thousand                       358.0               358.0
     Common stock, no par value; 
       authorized - 1.25 billion shares; 
       issued - 830.3 million                       92.3                92.3
     Additional paid-in capital                    441.5               387.4
     Guarantee of ESOP notes                      (214.0)             (214.2)
     Retained earnings                          10,079.0             9,831.3
     Foreign currency translation 
       adjustment                                 (107.6)              (87.1)
     ---------------------------------------------------------------------------
                                                10,649.2            10,367.7
     ---------------------------------------------------------------------------
     Common stock in treasury, at cost; 
       131.1 and 130.6 million shares           (2,655.2)           (2,506.4)
     ---------------------------------------------------------------------------
          TOTAL SHAREHOLDERS' EQUITY             7,994.0             7,861.3
     ---------------------------------------------------------------------------
     TOTAL LIABILITIES AND SHAREHOLDERS' 
       EQUITY                                  $15,575.9           $15,414.6
     ===========================================================================

     See accompanying Financial comments.
     </TABLE>
<PAGE>
 
 <TABLE>
 <CAPTION>

 CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED)


 Dollars in millions, except                                  Quarters Ended
 per common share data                                           March 31
                                                             1996        1995
 ------------------------------------------------------------------------------
 <S>                                                       <C>         <C>
 REVENUES
 Sales by Company-operated
   restaurants                                             $1,713.8    $1,511.6
 Revenues from franchised
   restaurants                                                712.2       649.7
 ------------------------------------------------------------------------------
   TOTAL REVENUES                                           2,426.0     2,161.3
 ------------------------------------------------------------------------------
 OPERATING COSTS AND EXPENSES
 Company-operated restaurants                               1,419.3     1,233.2
 Franchised restaurants-
   occupancy expenses                                         137.2       118.2
 General, administrative and
   selling expenses                                           311.2       275.4
 Other operating (income)
   expense-net                                                 (4.2)      (12.2)
 ------------------------------------------------------------------------------
   TOTAL OPERATING COSTS
     AND EXPENSES                                           1,863.5     1,614.6
 ------------------------------------------------------------------------------
 OPERATING INCOME                                             562.5       546.7
 ------------------------------------------------------------------------------
 Interest expense                                              84.8        81.0
 Nonoperating income
   (expense)-net                                              (25.6)      (30.6)
 ------------------------------------------------------------------------------
 INCOME BEFORE PROVISION FOR
   INCOME TAXES                                               452.1       435.1
 ------------------------------------------------------------------------------
 Provision for income taxes                                   150.5       154.4
 ------------------------------------------------------------------------------
 NET INCOME                                                  $301.6      $280.7
 ==============================================================================
 NET INCOME PER COMMON SHARE                                 $  .42      $  .39
 ------------------------------------------------------------------------------
 DIVIDENDS PER COMMON SHARE                                  $.0675      $.0600
 ------------------------------------------------------------------------------

 See accompanying Financial comments.
 </TABLE>
<PAGE>
 
 <TABLE>
 <CAPTION>

 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)
                                                                Quarters Ended
                                                                   March 31
 Dollars in millions                                            1996      1995
 -------------------------------------------------------------------------------
 <S>                                                            <C>      <C>
 OPERATING ACTIVITIES
 Net income                                                     $301.6   $280.7
 Adjustments to reconcile to cash
 provided by operations
   Depreciation and amortization                                 186.6    168.8
   Changes in operating working
   capital items                                                 (26.0)   (72.3)
   Other                                                          12.1     28.6
 -------------------------------------------------------------------------------
     CASH PROVIDED BY OPERATIONS                                 474.3    405.8
 -------------------------------------------------------------------------------
 INVESTING ACTIVITIES
 Property and equipment expenditures                            (467.1)  (347.7)
 Purchases and sales of restaurant
 businesses and sales of other property                            4.6      8.1
 Other                                                           (31.7)    (8.1)
 -------------------------------------------------------------------------------
     CASH USED FOR INVESTING ACTIVITIES                         (494.2)  (347.7)
 -------------------------------------------------------------------------------
 FINANCING ACTIVITIES
 Notes payable and long-term
 financing issuances and repayments                              171.9     10.1
 Treasury stock purchases                                       (140.0)    (6.9)
 Common and preferred stock dividends                            (53.5)   (54.6)
 Other                                                            36.2     11.6
 -------------------------------------------------------------------------------
     CASH PROVIDED BY (USED FOR) FINANCING                        14.6    (39.8)
     ACTIVITIES
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS INCREASE                                    (5.3)    18.3
 (DECREASE)
 -------------------------------------------------------------------------------
 Cash and equivalents at beginning of                            334.8    179.9
 period
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS AT END OF PERIOD                          $329.5   $198.2
 ===============================================================================
 See accompanying Financial comments.
 </TABLE>
<PAGE>
 
     FINANCIAL COMMENTS (UNAUDITED)

     BASIS OF PRESENTATION
      The accompanying condensed consolidated financial statements should
     be read in conjunction with the consolidated financial statements in
     the Company's 1995 Annual Report to Shareholders. In the opinion of
     the Company, all adjustments (consisting of normal recurring accruals)
     necessary for a fair presentation have been included.
      The results of operations of restaurant businesses purchased and
     sold were not material to the condensed consolidated financial
     statements for periods prior to purchase and sale.

     NET INCOME PER COMMON SHARE
     Net income per common share was computed using net income, reduced by
     preferred stock cash dividends (net of tax) of $6.9 and $11.9 million
     for the first quarters of 1996 and 1995, respectively. Adjusted net
     income was divided by the weighted average shares of common stock
     outstanding: 700.5 and 694.3 million for the first quarters ended
     March 31, 1996 and 1995, respectively. Including the effect of
     potentially dilutive securities, fully diluted earnings per common
     share amounts were $0.41 and $0.38 for the first quarters ended
     March 31, 1996 and 1995, respectively.

     LINE OF CREDIT AGREEMENT
     The Company has a long-term revolving credit agreement for $675.0
     million and a $25 million revolving credit agreement expiring
     April 19, 2000 with a renewable term of 364 days.  Both agreements,
     with various banks, remained unused at March 31, 1996 and provide for
     fees of .07% per annum on the total commitment.

     NEW ACCOUNTING STANDARD - ASSET IMPAIRMENT
     The Company adopted Statement of Financial Accounting Standard No.
     121, Accounting for the Impairment of Long-Lived Assets and for
     Long-Lived Assets to be Disposed of, in the first quarter 1996. This
     statement requires impairment losses be recognized for long-lived
     assets, whether these assets are held for disposal or continue to be
     used in operations, when indicators of impairment are present and the
     fair value of assets are estimated to be less than carrying amounts.
     The fair value of assets was based on projected future cash flows.
     The adoption of this standard resulted in a $16 million noncash pre-
     tax charge in first quarter 1996 to other operating (income) expense,
     equivalent to 2 cents per common share, related to restaurant sites in
     Mexico.


<PAGE>
 
     Item 2.  Management's Discussion And Analysis Of Financial Condition
     --------------------------------------------------------------------
     And Results Of Operations
     -------------------------
     <TABLE>
     <CAPTION>

     INCREASES (DECREASES) IN OPERATING RESULTS OVER 1995

     Dollars in millions, except                               First Quarter
     per common share data                                    Ended March 31
     -------------------------------------------------------------------------
     <S>                                                      <C>        <C>
     SYSTEMWIDE SALES                                         $637.9     10%
     -------------------------------------------------------------------------
     REVENUES
     Sales by Company-operated
       restaurants                                            $202.2     13%
     Revenues from franchised
       restaurants                                              62.5     10
     -------------------------------------------------------------------------
       TOTAL REVENUES                                          264.7     12
     -------------------------------------------------------------------------
     OPERATING COSTS AND EXPENSES
     Company-operated restaurants                              186.1     15
     Franchised restaurants-
       occupancy costs                                          19.0     16
     General, administrative
       and selling expenses                                     35.8     13
     Other operating (income)
       expense-net*                                              8.0    (66)
     -------------------------------------------------------------------------
       TOTAL OPERATING COSTS
       AND EXPENSES*                                           248.9     15
     -------------------------------------------------------------------------
     OPERATING INCOME*                                          15.8      3
     -------------------------------------------------------------------------
     Interest expense                                            3.8      5
     Nonoperating income
       (expense)-net                                             5.0    (16)
     -------------------------------------------------------------------------
     INCOME BEFORE PROVISION FOR
       INCOME TAXES*                                            17.0      4
     -------------------------------------------------------------------------
     Provision for income taxes                                 (3.9)    (3)
     NET INCOME*                                               $20.9      7%
     =========================================================================
     NET INCOME PER COMMON SHARE*                              $ .03      8%
     -------------------------------------------------------------------------

     * Including the effect of the 1996 noncash charge related to the     
       adoption of SFAS No. 121.
     </TABLE>
<PAGE>
 
     CONSOLIDATED OPERATING RESULTS
     Reported net income and net income per common share increased 7 and 8
     percent, respectively.  Excluding the noncash charge for the adoption
     of SFAS No. 121, net income and net income per common share increased
     11 and 13 percent, respectively.  In the first quarter of 1996, the
     Company repurchased about $165 million of its common stock in
     connection with a three-year, $2.2 billion program announced in
     January, 1996.
         Systemwide sales represent sales by Company-operated, franchised
     and affiliated restaurants.  Total revenues consist of sales by
     Company-operated restaurants and fees from restaurants operated by
     franchisees and affiliates.  These fees are based upon a percent of
     sales with specified minimum payments.  The increases in sales and
     revenues were due to worldwide expansion and positive comparable sales
     outside of the U.S.
     ----------------------------------------------------------------------
     SYSTEMWIDE RESTAURANT ADDITIONS                         Quarters Ended
                                                                March 31
                                                              1996     1995
     ----------------------------------------------------------------------
     Traditional restaurants
       U.S.                                                     62       51
       Outside of the U.S.                                     143      114
     ----------------------------------------------------------------------
          Total traditional restaurant additions               205      165
     ----------------------------------------------------------------------
     Satellite restaurants
       U.S.                                                     67      109
       Outside of the U.S.                                      44       29
     ----------------------------------------------------------------------
          Total satellite restaurant additions                 111      138
     ----------------------------------------------------------------------
     Systemwide restaurants
       U.S.                                                    129      160
       Outside of the U.S.                                     187      143
     ----------------------------------------------------------------------
          Systemwide restaurant additions                      316      303
     ----------------------------------------------------------------------
     TRADITIONAL RESTAURANTS UNDER CONSTRUCTION              First Quarters
                                                              1996     1995
     ----------------------------------------------------------------------
       U.S.                                                    115       99
       Outside of the U.S.                                     272      228
     ----------------------------------------------------------------------
          Total traditional restaurants under construction     387      327
     ----------------------------------------------------------------------
     CONSOLIDATED OPERATING MARGINS                          First Quarters
                                                              1996     1995
     ----------------------------------------------------------------------
     In millions of dollars
     Company-operated                                       $294.5   $278.4
     Franchised                                              575.0    531.5
     As a percent of sales/revenues
     Company-operated                                         17.2     18.4
     Franchised                                               80.7     81.8
     ----------------------------------------------------------------------
<PAGE>
 
         Franchised margin dollars comprised about two-thirds of the
     combined operating margins, the same as in the prior year.  Franchised
     margins as a percent of applicable revenues declined.  This reflects a
     higher proportion of leased sites which have financing costs embedded
     in rent expense, contrasted with owned sites whose financing costs are
     reflected in interest expense.  The decline in Company-operated
     margins as a percent of sales reflected higher food & paper and
     occupancy & other operating costs.  Payroll costs remained relatively
     flat as a percent of sales.
         The increase in general, administrative & selling expenses was
     primarily due to strategic global spending to support the Convenience,
     Value and Execution Strategies.
         Other operating transactions relate to franchising and the
     foodservice business, the details of which are shown below.  The
     increase in the other category reflects the $16 million noncash charge
     related to the adoption of SFAS No. 121, partially offset by lower
     provisions for property dispositions.

     ------------------------------------------------------------------------
     OTHER OPERATING (INCOME) EXPENSE-NET                    First Quarters
     In millions of dollars                                  1996      1995
     ------------------------------------------------------------------------
     Gains on sales of restaurant
     businesses                                             $(9.0)   $(11.9)
     Equity in earnings of
     unconsolidated affiliates                              (18.5)    (19.2)
     Other                                                   23.3      18.9
     ------------------------------------------------------------------------
     Other operating (income)
     expense--net                                           $(4.2)   $(12.2)
     ========================================================================

        The increase in consolidated operating income primarily reflected
     higher combined operating margin dollars, partially offset by higher
     general, administrative & selling expenses and the $16 million noncash
     charge related to the adoption of SFAS No. 121.
        The increase in interest expense was due to higher debt levels,
     partially offset by lower average interest rates.
        Nonoperating income (expense) in the first quarter of 1996
     included $22 million of unrealized losses associated with the
     Company's investment in Discovery Zone common stock, which reduced the
     carrying value of this investment to zero.  Similar unrealized losses
     totaling $60 million were recorded throughout 1995.  The 1996 amount
     was also impacted by higher interest income and lower translation
     losses.
        The effective income tax rate was 33.3 percent in the first
     quarter of 1996, compared to 35.5 percent in the first quarter of 1995
     and 34.2 percent for the year 1995.  The 1996 decrease was primarily
     due to lower taxes related to foreign operations.  For the year, the
     Company expects the effective tax rate to be in the range of 32.5 to
     33.5 percent.
<PAGE>
 
     U.S. OPERATING RESULTS
     Restaurant expansion was responsible for increasing U.S. sales.
     Comparable U.S. sales were negative for the quarter reflecting an
     extremely challenging U.S. operating environment, difficult
     comparisons and severe weather.  National promotional efforts included
     discounted price points on selected products.  The U.S. business also
     continued its emphasis on value and customer satisfaction in the form
     of Extra Value Meals, Happy Meals and the three-tier value program.

     ----------------------------------------------------------------------
     U.S. OPERATING RESULTS                                 First Quarters
                                                            1996      1995
     ----------------------------------------------------------------------
     Percent increase
     Sales                                                     3         8
     Revenues                                                  4         9
     Operating income                                         (4)        4
     ----------------------------------------------------------------------
     As a percent of sales/revenues
     Company-operated margins                               15.0      16.3
     Franchised margins                                     80.5      82.4
     ----------------------------------------------------------------------

         The decrease in U.S. operating income reflected lower Company-
     operated margin dollars, higher general, administrative & selling
     expenses and higher other operating expenses.  These items were
     partially offset by higher franchised margin dollars resulting from
     expansion.
         The decline in Company-operated margins as a percent of sales
     primarily resulted from higher occupancy & other operating expenses
     and higher payroll costs due to higher average hourly wages and
     increased staffing levels designed to improve customer satisfaction.
     The decline in franchised margins as a percent of revenues was
     primarily due to increased rent expense reflecting a higher proportion
     of leased sites resulting from accelerated expansion.

     OPERATING RESULTS OUTSIDE OF THE U.S.
     Expansion and higher comparable sales were responsible for sales
     increases outside of the U.S., offset in part by the impact of a
     weaker Japanese Yen.  Comparable sales on a local currency basis were
     positive for the first quarters of 1996 and 1995.

     ----------------------------------------------------------------------
     OPERATING RESULTS OUTSIDE OF THE U.S.                  First Quarters
                                                            1996      1995
     ----------------------------------------------------------------------
     Percent increase
     Sales                                                    17        30
     Revenues                                                 20        33
     Operating income excluding
     noncash accounting charge                                15        38
     ----------------------------------------------------------------------
     As a percent of sales/revenues
     Company-operated margins                               18.5      19.9
     Franchised margins                                     81.1      81.0
     ----------------------------------------------------------------------
<PAGE>
 
        Of the fifteen largest international markets, the following had
     strong sales and operating income for the first quarter 1996:
     Australia, Hong Kong, and Japan in Asia/Pacific; and Austria,
     England, France, Germany, Spain and Sweden in Europe.  In Latin
     America, Brazil continued to deliver strong comparable sales
     performance but government mandated increases in payroll costs
     negatively impacted Brazil's operating income.  Results in Mexico
     continued to be weak due to its adverse economy and currency
     devaluation; however, we continue to believe this market offers long-
     term potential.  Sales and operating income in Canada increased
     slightly despite slowing consumer spending and a weak economy.
        The increases in operating income outside of the U.S. were driven
     by higher combined operating margins resulting from expansion and
     higher comparable sales, partially offset by higher general,
     administrative & selling expenses.  Operating income outside of the
     U.S. increased 15 percent excluding the $16 million noncash charge
     for the adoption of the accounting standard for asset impairment for
     restaurant sites in Mexico.
        The decline in Company-operated margins as a percent of sales
     reflected higher food & paper and occupancy & other operating costs.
     Payroll costs as a percent of sales were relatively flat.  Brazil and
     Taiwan contributed the most to the decline in Company-operated
     margins as a percent of sales due to higher payroll costs in both
     markets and higher food & paper costs in Taiwan.  While margins
     declined, both Brazil and Taiwan had strong comparable sales and
     market share increases.
        As a percent of sales, franchised margins remained relatively flat
     compared to 1995.

     IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS
     While changing foreign currencies impact reported results, McDonald's
     lessens short-term cash exposures by primarily purchasing goods and
     services in local currencies, financing in local currencies and
     hedging foreign-denominated cash flows.
        The weakening of the Japanese Yen was the primary foreign currency
     change which had an impact on 1996 first quarter results.  If
     exchange rates had remained at 1995 levels, results would have been
     as follows:
<PAGE>
 
     -------------------------------------------------------------------------
     FOREIGN CURRENCY IMPACT
     Dollars in millions                 First Quarter 1996
     -------------------------------------------------------------------------
                          Reported  Adjusted   Adjustment   Reported  Adjusted
     -------------------------------------------------------------------------
     Consolidated
     Systemwide sales     $7,309.5  $7,362.6     $(53.1)       10%       10%
     Operating income*       578.5     579.4        (.9)        6         6
     Net income*             312.3     312.4        (.1)       11        11
     Outside of the U.S.
     Sales                $3,586.7  $3,639.8     $(53.1)       17%       19%
     Operating income*       330.2     331.1        (.9)       15        15
     -------------------------------------------------------------------------
     * Excluding noncash accounting charge.

     NEW ACCOUNTING STANDARD - ASSET IMPAIRMENT
     The Company adopted Statement of Financial Accounting Standard No.
     121, Accounting for the Impairment of Long-Lived Assets and for Long-
     Lived Assets to be Disposed of, in the first quarter 1996.  This
     statement requires impairment losses be recognized for long-lived
     assets, whether these assets are held for disposal or continue to be
     used in operations, when indicators of impairment are present and the
     fair value of assets are estimated to be less than carrying amounts.
     The fair value of assets was based on projected future cash flows.
     The adoption of this standard resulted in a $16 million noncash pre-
     tax charge in first quarter 1996 other operating (income) expense,
     equivalent to 2 cents per common share, related to restaurant sites in
     Mexico.
<PAGE>
 
     <TABLE>
     <CAPTION> 
     FIRST QUARTER HIGHLIGHTS

     
     OPERATING RESULTS
     -------------------------------------------------------------------------
     Dollars in millions, except                             Quarters Ended
     per common share data                                      March 31
                                                            1996        1995
     -------------------------------------------------------------------------
     <S>                                                  <C>         <C>
     Systemwide Sales                                     $7,309.5    $6,671.6
     -------------------------------------------------------------------------
     U.S. sales                                           $3,722.8    $3,604.6
       Operated by franchisees                             2,884.7     2,836.0
       Operated by the Company                               640.0       622.3
       Operated by affiliates                                198.1       146.3
     -------------------------------------------------------------------------
     Sales outside of the U.S.                            $3,586.7    $3,067.0
       Operated by franchisees                             1,686.3     1,450.0
       Operated by the Company                             1,073.8       889.3
       Operated by affiliates                                826.6       727.7
     -------------------------------------------------------------------------
     Total Revenues                                       $2,426.0    $2,161.3
       U.S.                                                1,053.0     1,013.9
       Outside of the U.S.                                 1,373.0     1,147.4
     -------------------------------------------------------------------------
     Operating Income                                     $  562.5    $  546.7
       U.S.                                                  259.2       269.4
       Outside of the U.S.*                                  314.2       288.1
       Corporate                                             (10.9)      (10.8)
     -------------------------------------------------------------------------
     Income before provision for
     income taxes*                                        $  452.1    $  435.1
     Net income*                                             301.6       280.7
     Net income per common share                               .42         .39
     -------------------------------------------------------------------------
     Cash provided by operations                          $  474.4    $  405.8
     -------------------------------------------------------------------------
     * Including the effect of the 1996 noncash charge related to the
       adoption of SFAS No. 121.
     </TABLE>
<PAGE>
 
     <TABLE>
     <CAPTION> 
     RESTAURANTS

     
     -------------------------------------------------------------------------
                                                  At March 31, 1996       1995
     -------------------------------------------------------------------------
     <S>                                          <C>                   <C>
     Systemwide restaurants                                  18,696     16,253
     -------------------------------------------------------------------------
     Traditional U.S. restaurants                            10,403      9,795
       Operated by franchisees                                8,196      7,813
       Operated by the Company                                1,641      1,563
       Operated by affiliates                                   566        419
     -------------------------------------------------------------------------
     Traditional Restaurants outside of the U.S.              6,611      5,575
       Operated by franchisees                                3,121      2,664
       Operated by the Company                                1,973      1,580
       Operated by affiliates                                 1,517      1,331
     -------------------------------------------------------------------------
     Satellite restaurants                                    1,682        883
       U.S.                                                   1,094        603
       Outside U.S.                                             588        280
     -------------------------------------------------------------------------
     </TABLE>
<PAGE>
 

                                    PART II


     Item 6.  Exhibits and Reports on   Form 8-K
     -----------------------------------------

     (a) - Exhibits
     --------------

     Exhibit Number               Description
     --------------               -----------

          (3)  Restated Certificate of Incorporation and By-Laws, dated as
               of November 15, 1994, incorporated herein by reference from
               Exhibit 3 of Form 10-K for the year ended December 31, 1994.

          (4)  Instruments defining the rights of security holders,
               including indentures (A):

               (a)  Debt Securities. Indenture dated as of March 1, 1987
                    incorporated herein by reference from Exhibit 4(a) of
                    Form S-3 Registration Statement, SEC file no. 33-12364.

                    (i)   Supplemental Indenture No. 5 incorporated herein
                          by reference from Exhibit (4) of Form 8-K dated
                          January 23, 1989.

                    (ii)  Medium-Term Notes, Series B, due from nine
                          months to 30 years from Date of Issue.
                          Supplemental Indenture No. 12 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated August 18, 1989 and Forms of Medium-Term
                          Notes, Series B, incorporated herein by
                          reference from Exhibit (4)(b) of Form 8-K dated
                          September 14, 1989.

                    (iii) Medium-Term Notes, Series C, due from nine
                          months to 30 years from Date of Issue. Form of
                          Supplemental Indenture No. 15 incorporated
                          herein by reference from Exhibit 4(b) of
                          Form S-3 Registration Statement, SEC file
                          no. 33-34762 dated May 14, 1990.

                    (iv)  Medium-Term Notes, Series C, due from nine
                          months (U.S. Issue)/184 days (Euro Issue) to 30
                          years from Date of Issue. Amended and restated
                          Supplemental Indenture No. 16 incorporated
                          herein by reference from Exhibit (4) of Form
                          10-Q for the period ended March 31, 1991.

                    (v)   8-7/8% Debentures due 2011. Supplemental
                          Indenture No. 17 incorporated herein by
                          reference from Exhibit (4) of Form 8-K dated
                          April 22, 1991.
<PAGE>
 

     Exhibit Number               Description
     --------------               -----------

                  (vi)    Medium-Term Notes, Series D, due from nine
                          months (U.S. Issue)/184 days (Euro Issue) to 60
                          years from Date of Issue.  Supplemental
                          Indenture No. 18 incorporated herein by
                          reference from Exhibit 4(b) of  Form S-3
                          Registration Statement, SEC file no. 33-42642
                          dated September 10, 1991.

                  (vii)   7-3/8% Notes due July 15, 2002. Form of
                          Supplemental Indenture No. 19 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated July 10, 1992.

                  (viii)  6-3/4% Notes due February 15, 2003. Form of
                          Supplemental Indenture No. 20 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated March 1, 1993.

                  (ix)    7-3/8% Debentures due July 15, 2033. Form of
                          Supplemental Indenture No. 21 incorporated
                          herein by reference from Exhibit (4)(a) of Form
                          8-K dated July 15, 1993.

                  (x)     Medium-Term Notes, Series E, due from nine
                          months to 60 years from date of issue.  Form of
                          Supplemental Indenture No. 22, incorporated
                          herein by reference from Exhibit (4) of Form
                          10-Q for the period ended June 30, 1995.

                  (xi)    6-5/8% Notes due September 1, 2005.  Form of
                          Supplemental Indenture No. 23 incorporated
                          herein by reference from Exhibit 4(a) of Form
                          8-K dated September 5, 1995.

                  (xii)   7.05% Debentures due 2025.  Form of Supplemental
                          Indenture No. 24 incorporated herein by
                          reference from Exhibit (4)(a) of Form 8-K dated
                          November 13, 1995.

               (b)  Form of Deposit Agreement dated as of November 25, 1992
                    by and between McDonald's Corporation, First Chicago
                    Trust Company of New York, as Depositary, and the
                    Holders from time to time of the Depositary Receipts.

               (c)  Rights Agreement dated as of December 13, 1988 between
                    McDonald's Corporation and The First National Bank of
                    Chicago, incorporated herein by reference from
                    Exhibit 1 of Form 8-K dated December 23, 1988.
<PAGE>
 

     Exhibit Number               Description
     --------------               -----------

                    (i)  Amendment No. 1 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of  Form 8-K
                         dated May 25, 1989.

                    (ii) Amendment No. 2 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated July 25, 1990.

               (d)  Indenture and Supplemental Indenture No. 1 dated as of
                    September 8, 1989, between McDonald's Matching and
                    Deferred Stock Ownership Trust, McDonald's Corporation
                    and Pittsburgh National Bank in connection with SEC
                    Registration Statement Nos. 33-28684 and 33-28684-01,
                    incorporated herein by reference from Exhibit (4)(a) of
                    Form 8-K dated September 14, 1989.

               (e)  Form of Supplemental Indenture No. 2 dated as of
                    April 1, 1991, supplemental to the Indenture between
                    McDonald's Matching and Deferred Stock Ownership Trust,
                    McDonald's Corporation and Pittsburgh National Bank in
                    connection with SEC Registration Statement Nos.
                    33-28684 and 33-28684-01, incorporated herein by
                    reference from Exhibit (4)(c) of Form 8-K dated
                    March 22, 1991.

               (f)  8.35% Subordinated Deferrable Interest Debentures due
                    2025.  Indenture incorporated herein by reference from
                    Exhibit 99.1 of Schedule 13E-4/A Amendment No. 2 dated
                    July 14, 1995.

          (10) Material Contracts

               (a)  Directors' Stock Plan, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1994.*

               (b)  Profit Sharing Program, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1995.*

               (c)  McDonald's Supplemental Employee Benefit Equalization
                    Plan, McDonald's Profit Sharing Program Equalization Plan
                    and McDonald's 1989 Equalization Plan, as amended and
                    restated, incorporated herein by reference from Form 10-K
                    for the year ended December 31, 1995.*

               (d)  1975 Stock Ownership Option Plan, as amended and
                    restated.*
<PAGE>
 

     Exhibit Number               Description
     --------------               -----------

               (e)  1992 Stock Ownership Incentive Plan, incorporated
                    herein by reference from Exhibit B on pages 29-41 of
                    McDonald's 1995 Proxy Statement and Notice of 1995
                    Annual Meeting of Shareholders dated April 12, 1995.*

               (f)  McDonald's Corporation Deferred Incentive Plan,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1994, amendment filed
                    herewith.*

               (g)  Non-Employee Director Stock Option Plan, incorporated
                    by reference from Exhibit A on pages 25-28 of
                    McDonald's 1995 Proxy Statement and Notice of 1995
                    Annual Meeting of Shareholders dated April 12, 1995.*

      (11) Statement re:  Computation of per share earnings.

      (12) Statement re:  Computation of ratios.

      (27) Financial Data Schedule

     --------------------
      * Denotes compensatory plan.

      (A) Other instruments defining the rights of holders of long-term
          debt of the registrant and all of its subsidiaries for which
          consolidated financial statements are required to be filed and
          which are not required to be registered with the Securities and
          Exchange Commission, are not included herein as the securities
          authorized under these instruments, individually, do not exceed
          10% of the total assets of the registrant and its subsidiaries on
          a consolidated basis. An agreement to furnish a copy of any such
          instruments to the Securities and Exchange Commission upon
          request has been filed with the Commission.

      (b) Reports on Form 8-K

          The following reports on Form 8-K were filed for the last quarter
          covered by this report, and subsequently up to May 9, 1996.

                                                Financial Statements
               Date of Report     Item Number   Required to be Filed
               --------------     -----------   --------------------
                  01/25/96           Item 7              No
                  04/22/96           Item 7              No
<PAGE>
 

                                   Signature
                                  -----------



     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf
     by the undersigned thereunto duly authorized.

                             McDONALD'S CORPORATION
                                  (Registrant)




                             By /s/  Jack M. Greenberg
                                -------------------------    
                                      (Signature)

                                Jack M. Greenberg
                                Vice Chairman,
                                Chief Financial Officer




        May 9, 1996
     -----------------
          (Date)

<PAGE>
 
                                                              Exhibit 10(d)


                           McDONALD'S CORPORATION
                      1975 STOCK OWNERSHIP OPTION PLAN
                           AS AMENDED AND RESTATED
                           -----------------------


  THE PLAN
  --------

       McDonald's Corporation (the "Company") hereby amends and restates
  the McDonald's Corporation 1975 Stock Ownership Option Plan, effective
  March 19, 1996.  As so amended and restated, the McDonald's Corporation
  1975 Stock Ownership Option Plan is hereinafter called the "Plan".  The
  terms of options granted prior to the effective date of this amendment
  shall not be adversely affected in any way by this amendment.

       1.   Purpose.  The purpose of this Plan is to advance the interest
  of the Company by encouraging and enabling the acquisition of a larger
  personal financial interest in the Company by those employees upon whose
  judgment and efforts the Company is largely dependent for the successful
  conduct of its operations.  It is anticipated that the acquisition of
  such financial interest will stimulate the efforts of such employees on
  behalf of the Company, strengthen their desire to continue in the service
  of the Company and encourage shareholder and entrepreneurial perspectives
  through employee stock ownership.  It is also anticipated that the
  opportunity to obtain such financial interest will prove attractive to
  promising new managerial and executive talent and will assist the Company
  in attracting such employees.  The options granted hereunder shall not
  constitute incentive stock options as such term is defined in Section
  422A of the Internal Revenue Code.

       2.   Scope of the Plan.  An aggregate of 60,890,394 of the Company's
  authorized but unissued shares of common stock without par value or
  shares acquired by purchase as described in the paragraph below or any
  combination of shares from both sources are hereby made available, and
  shall be reserved for issuance, under the Plan.  The aggregate number of
  shares available under this Plan shall be subject to adjustment on the
  occurrence of any of the events and in the manner set forth in Section 11
  hereof.  If an option shall expire or terminate for any reason, without
  having been exercised in full, the unpurchased shares subject thereto
  shall (unless the Plan shall have terminated or unless all or a part of
  such shares were issued under the Company's 1978 Incentive Plan) become
  available for other options under the Plan.

            The Board of Directors (called the "Board") or such person or
  persons that the Board shall specifically authorize or direct to act on
  its behalf shall also have the authority to purchase from time to time,
  in such amounts and at such prices as it, in its discretion, shall deem
  advisable or appropriate, shares of the common stock of the Company, to
  be held as treasury shares and reserved and used solely for issuance at
  the discretion of the Option Committee, as set forth in Section 3 hereof,
  upon exercise of options granted under this Plan and in accordance with
  the provisions of the preceding paragraph.
<PAGE>
 
       3.   Administration.  Except as herein expressly reserved by the
  Board and not delegated by the Board to the Committee, the Plan shall be
  administered by a Committee, to be known as the Option Committee (called
  the "Committee"), which will include not less than three Directors of
  the Company, who shall be appointed, from time to time, by the Board.
  Except as herein expressly reserved by the Board and not delegated by the
  Board to the Committee, the Committee shall have full and final
  authority, in its discretion, but subject to the express provisions of 
  the Plan:  (a) to determine the purchase price of the common stock
  covered by each option, and the individuals to whom, and the time or
  times at which, options shall be granted and the number of shares to be
  covered by each option; (b) to interpret the Plan; (c) to prescribe,
  amend and rescind rules and regulations relating to the Plan; (d) to
  determine the terms, provisions, and any restrictions or conditions
  (including but not limited to restrictions with respect to stock acquired
  upon exercise of the option which may continue beyond the date of the
  optionee's termination of employment) of the respective option agreements
  (which need not be identical) by which options shall be evidenced and,
  with the consent of the optionee, to modify the terms, provisions,
  restrictions or conditions of any option agreement; (e) to cancel, with
  the consent of the optionee, outstanding options and to grant new options
  in substitution therefor; (f) to authorize foreign subsidiaries to adopt
  plans as provided in Section 17; (g) to delegate its duties and
  responsibilities under the Plan with respect to such foreign subsidiary
  plans, except its duties and responsibilities with respect to grants of
  options to persons who, under Section 16(b) of the Securities Exchange
  Act of 1934, as amended (the "Act"), are treated (in the opinion of
  counsel for the Company) as officers or directors of the Company, to such
  individuals or committees as the Committee in its sole discretion may
  approve and (i) the acts thereunder by such individuals or committees
  shall be treated hereunder as acts of the Committee and (ii) such
  individuals or committees shall report to the Committee regarding the
  delegated duties and responsibilities; and (h) to make all other
  determinations deemed necessary or advisable for the administration of
  the Plan.

       4.   Eligibility.  With the exception of clerical employees and with
  the further exception of persons (other than managers) employed in
  Company-owned restaurants, options may be granted to (a) any employees of
  the Company or its domestic subsidiaries, or (b) any employees, officers
  and directors of the Company's foreign subsidiaries.  Any entity in which
  the Company directly or through intervening subsidiaries owns twenty-five
  percent (25%) or more of the total combined voting power or value of all
  classes of stock or, in the case of an unincorporated entity, a twenty-
  five percent (25%) or more interest in the capital and profits, shall be
  treated as a subsidiary.  In selecting the individuals to whom options
  shall be granted, as well as in determining the number of shares subject
  to each option, the Committee shall take into consideration such factors
  as it deems relevant in connection with accomplishing the purpose of the
  Plan.  Subject to the provisions of Section 2 hereof, an individual who
  has been granted an option may, if he is otherwise eligible, be granted
  additional options if the Committee shall so determine.

       5.   Option price.  The purchase price of the stock covered by each
  option shall not be less than the fair market value of such stock on the
  date the option is granted (herein called the "Option Date").  For the
  purposes hereof the fair market value shall be deemed to be the closing
  price of said stock on the New York Stock Exchange Composite Tape on the
  Option Date or, if 

                                      -2-
<PAGE>
 
  no sales of said stock appear on such Tape on that date, on the next preceding
  date on which there were such sales. Such price shall be subject to adjustment
  as provided in Section 11 hereof.

       6.   Terms of employment.  No obligation of the Company as to the
  length of employment shall be implied by the terms of this Plan or any
  option granted hereunder.  The Company reserves the same rights to
  terminate employment of any employee as existed prior to the date hereof.

       7.   Non-transferability of options.  An option granted hereunder
  shall, by its terms, not be transferable other than by will or the laws
  of descent and distribution and may be exercised, during his lifetime,
  only by the optionee; provided, however, that an optionee may, in a
  manner specified by the Committee, designate in writing an individual 
  beneficiary or beneficiaries to exercise an option granted hereunder
  after the optionee's death.

       8.   Restricted stock.  Upon granting an option or a substituted
  option or upon accelerating the exercise date of an option pursuant to
  Section 16 or, with respect to previously granted outstanding options,
  upon consent of the optionee, the Committee may provide that shares
  granted upon exercise of the option shall be subject to such restrictions
  as it may from time to time deem appropriate.  Specifically, but without
  limitation, the Committee may provide that shares granted upon exercise
  of the option shall be restricted for such period after the date of
  exercise as the Committee may determine, and shall be non-transferable
  during such period, provided that with respect to options which are
  accelerated, the restriction period shall not extend beyond the earliest
  date on which the option or portion thereof could have been exercised
  prior to acceleration.  The restriction shall provide that if the
  optionee's employment is terminated for reasons other than death,
  permanent disability or any other reason specified by the Committee
  during the restriction period, the optionee shall resell the restricted
  stock to the Company at the lesser of the option exercise price paid or
  the fair market value on the date of termination of employment.  Any such
  shares shall bear an appropriate legend specifying that such shares are
  subject to such restrictions.  The Committee shall have authority, in its
  discretion, to accelerate the time at which any or all of the
  restrictions may lapse prior to the expiration of the restrictions or to
  remove any or all of the restrictions.  After the expiration of the
  restrictions, the Committee shall cause shares free of the restrictions
  to be reissued without a legend.  Notwithstanding the foregoing, such
  restrictions shall not apply to shares issued upon exercise after
  termination of employment by reason of death or permanent disability
  pursuant to Subsection 9(a) and 9(b) hereof and, with respect to shares
  issued subject to such restrictions, such restrictions shall be cancelled
  by the Committee upon submission to the Committee of proof that the
  termination of the optionee's employment occurred by reason of the
  optionee's death, permanent disability (as defined in Section 9) or other
  reasons specified by the Committee.

       9.   Termination of employment.  An unexercised option, or any
  unexercised installment thereof, shall terminate if the employment of the
  optionee by the Company or any of its subsidiaries shall be terminated
  for any reason; except that (a) if such employment is so terminated by
  death of the optionee, any unexercised portion of the option (whether or
  not currently exercisable) at the date of death may be exercised, in
  whole or in part, at any time within two years after the date of death,
  by the optionee's personal representative or by the person to 

                                      -3-

<PAGE>
 
  whom the option is transferred by will or the applicable laws of descent and
  distribution, and any such option which by its terms would otherwise expire
  after the optionee's death but prior to the end of such two-year period
  following the optionee's death, shall be extended so as to permit any
  unexercised portion thereof to be exercised at any time within such two-year
  period, provided that in no event shall any option be exercised after 12 years
  from the Option Date; or (b) if such employment is terminated as a result of
  the permanent disability of the optionee, the unexercised portion of the
  option (whether or not currently exercisable) at the date of such termination
  of employment may be exercised, in whole or in part, at any time within two
  years after the date of such termination, and any such option which by its
  terms would otherwise expire after the optionee's termination of employment by
  reason of permanent disability but prior to the end of the two-year period
  following the optionee's termination of employment, shall be extended so as to
  permit any unexercised portion thereof to be exercised at any time within such
  two-year period, provided that in no event shall any option be exercised after
  12 years from the Option Date; (c) if such employment is terminated on account
  of retirement after attaining age 60 with at least 20 years of Company service
  (excluding any termination to become an owner-operator of a McDonald's
  restaurant), any unexercised portion of an option or an installment which is
  then exercisable or which becomes exercisable within the year following the
  date of retirement may be exercised at any time within three years after such
  retirement, provided that in no event shall any option be exercised after 10
  years from the Option Date; or (d) if such employment is terminated for any
  other reason excluding termination for cause, the unexercised portion of the
  option (to the extent exercisable on the date such employment is terminated)
  shall be exercisable at any time within 30 days after the date of such
  termination, provided that in no event shall any option be exercised after 10
  years from the Option Date. Permanent disability shall mean a mental or
  physical condition which renders an optionee unable or incompetent to carry
  out the job responsibilities he held or tasks to which he was assigned at the
  time the disability was incurred.

       10.  Time of granting options.  The Option Date under the Plan shall
  be the date on which such option shall be duly granted by or on behalf of
  the Company.

       11.  Adjustments.  Notwithstanding any other provision or the Plan,
  option agreements entered into hereunder shall contain such provisions as
  the Committee shall determine for adjustment of the number and class of
  shares covered thereby, or of the option prices, or both, to reflect a
  stock dividend, stock split-up, share combination, recapitalization,
  merger, consolidation, acquisition of property or shares, separation,
  reorganization, liquidation or the like, of or by the Company.  In any
  such event, the aggregate number of class of shares available under the
  Plan, shall be appropriately adjusted.

       12.  Termination and amendment of the Plan.  This Plan shall
  terminate on May 4, 2010.  The Plan may be terminated at such earlier
  time, or be further extended until such time, as the Board may determine.
  A termination shall not affect any options then outstanding under the
  Plan.

            The Board may make modifications of the Plan as it shall deem
  advisable, without further approval of the stockholders of the Company,
  except as such stockholder approval may be required under (i) Rule 16b-3
  (or any successor provision) under the Act or (ii) the listing

                                      -4-
<PAGE>
 
  requirements of any securities exchange registered under the Act on which
  are listed any of the Company's equity securities.

      13.  Liquidation.  Upon the complete liquidation of the Company, any
  unexercised options theretofore granted under this Plan shall be deemed
  cancelled, except as otherwise provided in Section 11 in connection with
  a merger, consolidation or reorganization of the Company.

      14.  Stock purchased for investment.  Shares purchased under the
  options shall be purchased for investment and without present intention
  of resale, unless, in the opinion of counsel for the Company, the shares
  may be purchased without investment representation.  Where an investment
  representation or other restrictive representation or agreement is deemed
  necessary, the Committee may require a written representation or
  agreement to that effect by the optionee at the time the option is
  granted or exercised.

      15.  Term of options.  Except as provided in Subsections 9(a) and
  9(b), the term of each option granted hereunder shall be for a period of
  no more than 10 years from the Option Date, and shall be subject to
  earlier termination as hereinbefore provided.

      16.  Exercise of options.

           (a)  Subject to the provisions of Section 9 and Subsections 16(b)
  and 16(c), each option granted hereunder shall be exercisable in four equal
  biennial installments, commencing on the first anniversary of the date of
  grant.

           (b)  The Board (or if delegated by the Board to the Committee, the
  Committee) may specify a different exercise schedule or schedules for all or
  any group or groups of employees to whom grants are made hereunder.

           (c)  The Committee, in its sole discretion, shall have the authority
  to accelerate on an individual by individual basis, the time at which options
  or any part thereof become exercisable to such earlier date or dates as
  determined by the Committee.  The Board (or if delegated by the Board to the
  Committee, the Committee) shall have the authority to accelerate the time or
  times at which all or any part of the options of all or any group of employees
  may be exercised.

           (d)  The Committee, in its sole discretion, shall have the authority 
  to extend on an individual by individual basis the period of time during which
  options or installments or any part thereof which have not been exercised may
  be exercised. The Board (or if delegated by the Board to the Committee, the
  Committee) shall have the authority to extend the period of time during which
  all or any part of the options or installments of all or any group of
  employees may be exercised.

           (e)  An optionee may exercise the option (or a part thereof) in 
  whole or in part at any time commencing on the date the option (or such part)
  becomes exercisable. An option

                                      -5-
<PAGE>
 
  shall be exercised by written notice of intent to exercise the option with
  respect to a specific number of option shares. Except as provided in Section
  18 hereof, the purchase of any shares as to which an option shall be exercised
  shall be paid in full at the time of the purchase. Payment of the option
  exercise price shall be made in cash or, with the consent of the Committee, in
  whole or in part, in common stock of the Company valued at fair market value.

              An optionee shall not, by reason of any option granted hereunder, 
  have any right of a stockholder of the Company with respect to the shares
  covered by his option until such shares have been issued to him.  Any of the
  provisions of this Section 16 to the contrary notwithstanding, except as
  provided in Subsections 9(a) or 9(b), in no event shall any option be
  exercised after 10 years from the Option Date.

      17.  Stock option plans of foreign subsidiaries.  The Committee may, in
  its sole discretion, authorize any foreign subsidiary to adopt a plan for
  granting options to purchase shares of common stock of the Company ("Foreign
  Option Plan").  All grants of options under such Foreign Option Plans shall be
  treated as grants under the Plan.  Such Foreign Option Plans shall have such
  terms and provisions as the Committee permits not inconsistent with the
  provisions of the Plan and which may be more restrictive than those contained
  in the Plan.  Options granted under such Foreign Option Plans shall be 
  governed by the terms of the Plan except to the extent that the provisions of
  the Foreign Option Plans are more restrictive than the terms of the Plan in
  which cash such terms of the Foreign Option Plans shall control.

      18.  Loans and guarantees.  The Board (or, if delegated by the Board to
  the Committee, the Committee) may, in its discretion, allow an optionee to
  defer all or any portion of the option exercise price or may cause the Company
  to guarantee a loan from a third party to the optionee, in an amount equal to
  all or any portion of the option exercise price.  Any such payment deferral by
  the Company pursuant to this Section 18 shall be for such periods, at such
  interest rates and on such other terms and conditions as the Board (or, if
  delegated to the Committee, the Committee) may determine.  Notwithstanding the
  foregoing, an optionee shall not be entitled to defer the payment of the
  option exercise price unless the optionee (a) has a binding obligation to pay
  the portion of the option exercise price which is deferred and (b) pays at the
  time of exercise a minimum amount, with respect to the shares to be granted
  upon exercise, equal to the amount determined pursuant to resolution of the
  Board to be capital within the meaning of Section 154 of the Delaware General
  Corporation Law.

      19.  Substituted options.  In the event the Committee cancels with the
  consent of an optionees any option granted under this Plan or any other Stock
  Option Plan, and a new option is substituted therefor, the Option Date of the
  cancelled option shall be the date used to determine the exercisability of the
  new substituted option under Section 16 hereof so that the optionee may
  exercise the substituted option in the same percentages and at the same times
  as if the optionee has held the substituted option since the Option Date of
  the cancelled option.  This Section 19 shall be effective with respect to all
  options granted on or after October 25, 1976, in substitution of cancelled
  options.

                                      -6-
<PAGE>
 
      20.  Elective Share Withholding.  The Committee (or in its discretion,
  the Board) may provide with respect to any option that an optionee may,
  subject to Committee approval, elect the withholding by the Company of a
  portion of the shares of common stock otherwise issuable to such optionee upon
  option exercise in the amount necessary to satisfy (i) his required United
  States, state and local withholding tax liability with respect to the exercise
  of the option for the year such exercise becomes taxable or (ii) a greater
  amount, not to exceed the estimated total amount of United States, state and
  local income tax liability with respect to the exercise of the option for the
  year such exercise becomes taxable ("Share Withholding").  In order for Share
  Withholding to be so exempt, elections by participants to have shares withheld
  will be subject to the following restrictions: (1) they must be made prior to
  the date the amount of tax to be withheld is determined (the "Tax Date"); (2)
  they will be irrevocable; (3) they will be subject to the disapproval of the
  Committee; (4) if a participant is an officer or director of the Company
  within the meaning of Section 16 of the Act, they may not be made within six
  months of the grant of the option (except that this limitation will not apply
  in the event death or disability of the participant occurs prior to the
  expiration of the six-month period); and (5) if a participant is an officer or
  director of the Company within the meaning of Section 16 of the Act, such
  elections must be made either six months prior to the Tax Date or in the ten
  day "window period" beginning on the third business day following the release
  of the Company's quarterly or annual summary statement of sales and earnings.

      Executed this 3rd day of May, 1996.


                                       McDONALD'S CORPORATION


                                       By: /s/ Gloria Santona
                                           ------------------------
                                           Vice President

                                      -7-

<PAGE>
 
                                                              Exhibit 10(f)


                                   FIRST AMENDMENT
                                       OF THE
                   McDONALD'S CORPORATION DEFERRED INCENTIVE PLAN
             (As amended and restated effective as of September 1, 1994)



     WHEREAS, McDonald's Corporation (the "Company") established the McDonald's
Corporation Deferred Incentive Plan (the "Deferred Incentive Plan'') effective
as of November 1, 1993 and amended and restated the Deferred Incentive Plan
effective as of September 1, 1994; and

     WHEREAS, the Board of Directors of the Company by resolutions dated 
January 16, 1996, has authorized the undersigned officer to further amend the
Deferred Incentive Plan effective as of February 1, 1996 to allow the five
highest compensated officers (as defined in the Deferred Incentive Plan) to
defer up to 90% of their base pay earned after February 1, 1996; provided that
any such election shall apply in 1996 only to those individuals who had
previously elected to defer at least 50% of their base pay for 1996 and who
filed an additional election prior to December 31, 1995 to defer up to 90% of
base pay earned after February 1, 1996;

     NOW, THEREFORE, the Deferred Incentive Plan is hereby amended, effective 
as of February 1, 1996, by substituting the following for the second sentence of
Section 2.2 thereof:

     "Any Eligible Employee who is one of the five highest compensated officers
     of the Company (ranked by the total of base pay and the target incentive
     under TIP for the current year) may also elect to defer up to 90% of his or
     her base salary for the following calendar year.  For 1996, any one of the
     five highest compensated officers of the Company who had previously elected
     to defer at least 50% of his base pay for the 1996 year and who filed an
     election prior to December 31, 1995 may defer up to 90% of base pay earned
     after February 1, 1996 through the remainder of the 1996 calendar year."

     IN WITNESS WHEREOF, Stanley R. Stein, as authorized officer of the 
Company, has executed this First Amendment of the McDonald's Corporation
Deferred Incentive Plan in multiple originals this 31st day of January, 1996.


                                             /s/ Stanley R. Stein
                                             ----------------------
                                             Stanley R. Stein
                                             Senior Vice President

<PAGE>
                                                                      Exhibit 11
                            McDONALD'S CORPORATION
                STATEMENT RE COMPUTATION OF PER SHARE EARNINGS
         Dollars and shares in millions, except per common share data



<TABLE> 
<CAPTION> 
                                                                                           Quarters Ended
                                                                                              March 31
                                                                                         1996          1995
                                                                                         ----          ----
<S>                                                                                     <C>           <C>
Net Income                                                                              $301.6        $280.7

Preferred stock dividends (net of tax)                                                    (6.9)        (11.9)
                                                                                       --------      --------

Net income available after preferred stock dividends                                     294.7         268.8

Common stock dividends on assumed conversion of preferred stock                                          0.4
                                                                                       --------      --------

Net income available to common shareholders                                             $294.7        $269.2
                                                                                       ========      ========

Weighted average number of common shares outstanding during the
period (A)                                                                               700.5         694.3

Additional shares related to potentially dilutive securities                              20.6          22.8
                                                                                       --------      --------

Adjusted weighted average common shares                                                  721.1         717.1
                                                                                       ========      ========

Fully diluted net income per common share                                               $   .41       $  0.38
                                                                                       --------      --------
</TABLE> 

 NOTES:

 (A)  Refer to Condensed consolidated statement of income on page 4 and to 
      Financial comments - Net income per common share on page 6 of this report.


<PAGE>
                                                                      Exhibit 12
                            McDONALD'S CORPORATION
                     STATEMENT RE:  COMPUTATION OF RATIOS
                              Dollars in Millions

<TABLE>
<CAPTION>  
                                                     Quarters
                                                 Ended March 31,                   Years Ended December 31,
                                               -------------------    --------------------------------------------------
                                                 1996       1995       1995       1994       1993       1992       1991
                                                 ----       ----       ----       ----       ----       ----       ----
<S>                                              <C>        <C>      <C>        <C>        <C>        <C>        <C>
EARNINGS AVAILABLE FOR FIXED CHARGES
- - Income before provision for income taxes       $452.1     $435.1   $2,169.1   $1,886.6   $1,675.7   $1,448.1   $1,299.4

- - Minority interest in operating results of
  majority-owned subsidiaries, including
  fixed charges related to redeemable
  preferred stock, less equity in
  undistributed operating results of
  less-than-50% owned affiliates                    4.0        3.9       19.6        6.6        6.9        5.3        5.1

- - Provision for income taxes of 50% owned
  affiliates included in consolidated income
  before provision for income taxes                22.4       18.6       73.3       34.9       34.2       29.4       34.1

- - Portion of rent charges (after reduction
  for rental income from subleased
  properties) considered to be representative
  of interest factors*                             29.6       24.5      103.8       83.4       71.6       70.1       67.9

- - Interest expense, amortization of debt
  discount and issuance costs, and
  depreciation of capitalized interest*            96.6       91.8      388.8      346.0      358.0      413.8      433.9
                                              ---------------------------------------------------------------------------
                                                 $604.7     $573.9   $2,754.6   $2,357.5   $2,146.4   $1,966.7   $1,840.4
                                              ===========================================================================
FIXED CHARGES
- - Portion of rent charges (after reduction
  for rental income from subleased
  properties) considered to be representative
  of interest factors*                            $29.6      $24.5     $103.8      $83.4      $71.6      $70.1      $67.9

- - Interest expense, amortization of debt
  discount and issuance costs, and fixed
  charges related to redeemable preferred
  stock*                                          100.4       94.3      403.4      343.9      349.3      405.4      425.7

- - Capitalized interest*                             4.5        4.5       22.8       21.0       20.7       20.5       28.5
                                              ---------------------------------------------------------------------------
                                                 $134.5     $123.3     $530.0     $448.3     $441.6     $496.0     $522.1
                                              ===========================================================================
RATIO OF EARNINGS TO FIXED CHARGES                 4.50       4.66       5.20       5.26       4.86       3.96       3.53
                                              ===========================================================================
</TABLE> 

*Includes amounts of the Registrant and its majority-owned subsidiaries, and 
 one-half of the amounts of 50%-owned affiliates.

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
       
<S>                                             <C>
<PERIOD-TYPE>                                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                             330
<SECURITIES>                                         0
<RECEIVABLES>                                      393
<ALLOWANCES>                                         0
<INVENTORY>                                         57
<CURRENT-ASSETS>                                   933
<PP&E>                                          17,430
<DEPRECIATION>                                   4,417
<TOTAL-ASSETS>                                  15,576
<CURRENT-LIABILITIES>                            2,122
<BONDS>                                          3,935
                                0
                                        358
<COMMON>                                            92
<OTHER-SE>                                      10,199
<TOTAL-LIABILITY-AND-EQUITY>                    15,576
<SALES>                                          1,714
<TOTAL-REVENUES>                                 2,426
<CGS>                                            1,419
<TOTAL-COSTS>                                    1,557
<OTHER-EXPENSES>                                   307
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  85
<INCOME-PRETAX>                                    452
<INCOME-TAX>                                       151
<INCOME-CONTINUING>                                302
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       302
<EPS-PRIMARY>                                      .42
<EPS-DILUTED>                                        0
        


</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission