MCDONALDS CORP
10-Q, 1997-11-13
EATING PLACES
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     <PAGE> 1

                                    FORM 10-Q

                          SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C. 20549



          /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934


                  For the quarterly period ended September 30, 1997

                                         OR

          / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

     For the transition period from             to 
     Commission file number 1-5231   ----------    ----------
                            ------

                               McDONALD'S CORPORATION
                -----------------------------------------------------
               (Exact name of registrant as specified in its charter)

                     DELAWARE                               36-2361282
          -------------------------------              -------------------
          (State or other jurisdiction of               (I.R.S. Employer
          incorporation or organization)               Identification No.)

      McDonald's Plaza, Oak Brook, Illinois                   60523
     ----------------------------------------               ----------
     (Address of principal executive offices)               (Zip Code)

         (Registrant's telephone number, including area code) (630) 623-3000

           --------------------------------------------------------------
           Former name, former address and former fiscal year, if changed
                                 since last report.)

     Indicate by check mark whether the registrant (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
      and (2) has been subject to such filing requirements for the past 90
     days.  Yes  X   No
                ---     ---

                                     688,777,039
                          ---------------------------------
                          (Number of shares of common stock
                        outstanding as of September 30, 1997)

     <PAGE> 2


                               McDONALD'S CORPORATION
                               ----------------------

                                        INDEX
                                        -----


                                                              Page Reference
       Part I.    Financial Information

                  Item 1 - Financial Statements

                     Condensed consolidated balance sheet,
                     September 30, 1997 (unaudited) and
                     December 31, 1996                               3

                     Condensed consolidated statement of
                     income (unaudited), nine months and
                     third quarters ended September 30, 1997
                     and 1996                                        4

                     Condensed consolidated statement of
                     cash flows (unaudited), nine months and
                     third quarters ended September 30, 1997
                     and 1996                                        5

                     Financial comments (unaudited)                  6

                  Item 2 - Management's Discussion and
                           Analysis of Financial Condition
                           and Results of Operations                 7

       Part II.   Other Information

                  Item 6 - Exhibits and Reports on Form 8-K         17

                        (a) Exhibits
                          The exhibits listed in the
                          accompanying Exhibit Index are
                          filed as part of this report              17

                      (b) Reports on Form 8-K                       21

       Signature                                                    22

     <PAGE> 3

     PART I.  FINANCIAL INFORMATION
     ------------------------------

     Item 1.  Financial Statements
     -----------------------------
     <TABLE>
     CONDENSED CONSOLIDATED BALANCE SHEET
     <CAPTION>
                                              (unaudited)
     In millions                           September 30, 1997  December 31, 1996
     ---------------------------------------------------------------------------
     <S>                                       <C>                 <C>
     ASSETS
     CURRENT ASSETS
     Cash and equivalents                      $   310.2           $   329.9
     Accounts receivable                           427.6               467.1
     Notes receivable                                7.7                28.3
     Inventories, at cost, not in excess
       of market                                    62.3                69.6
     Prepaid expenses and other current 
       assets                                      266.8               207.6
     ---------------------------------------------------------------------------
          TOTAL CURRENT ASSETS                   1,074.6             1,102.5
     ---------------------------------------------------------------------------
     OTHER ASSETS AND DEFERRED CHARGES           1,332.2             1,184.4
     ---------------------------------------------------------------------------
     PROPERTY AND EQUIPMENT
     Property and equipment, at cost            19,810.3            19,133.9
     Accumulated depreciation and 
       amortization                             (5,078.9)           (4,781.8)
     ---------------------------------------------------------------------------
          NET PROPERTY AND EQUIPMENT            14,731.4            14,352.1
     ---------------------------------------------------------------------------
     INTANGIBLE ASSETS-NET                         834.0               747.0
     ---------------------------------------------------------------------------
     TOTAL ASSETS                              $17,972.2           $17,386.0
     ===========================================================================
     LIABILITIES AND SHAREHOLDERS' EQUITY
     CURRENT LIABILITIES
     Notes payable                               $ 797.6           $   597.8
     Accounts payable                              490.9               638.0
     Income taxes                                   91.3                22.5
     Other taxes                                   138.5               136.7
     Accrued interest                              100.0               121.7
     Other accrued liabilities                     549.9               523.1
     Current maturities of long-term debt           52.6                95.5
     ---------------------------------------------------------------------------
          TOTAL CURRENT LIABILITIES              2,220.8             2,135.3
     ---------------------------------------------------------------------------
     LONG-TERM DEBT                              5,240.3             4,830.1
     OTHER LONG-TERM LIABILITIES AND
       MINORITY INTERESTS                          261.9               726.5
     DEFERRED INCOME TAXES                       1,033.2               975.9
     COMMON EQUITY PUT OPTIONS                      51.5
     SHAREHOLDERS' EQUITY
     Preferred stock, no par value; 
       authorized - 165.0 million shares; 
       issued - 7.2 thousand shares                358.0               358.0
     Common stock, $.01 par; authorized -
       3.5 billion shares; issued - 830.3 
       million shares                                8.3                 8.3
     Additional paid-in capital                    677.5               574.2
     Guarantee of ESOP notes                      (193.2)             (193.2)
     Retained earnings                          12,219.1            11,173.0
     Foreign currency translation 
      adjustment                                 (326.3)             (175.1)
     ---------------------------------------------------------------------------
                                                12,743.4            11,745.2
     ---------------------------------------------------------------------------
     Common stock in treasury, at cost;
     141.5 and 135.7 million shares             (3,578.9)           (3,027.0)
     ---------------------------------------------------------------------------
          TOTAL SHAREHOLDERS' EQUITY             9,164.5             8,718.2
     ---------------------------------------------------------------------------
     TOTAL LIABILITIES AND SHAREHOLDERS' 
       EQUITY                                  $17,972.2           $17,386.0
     ===========================================================================

     See accompanying Financial comments.
     </TABLE> 

 <PAGE> 4
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED)
 <CAPTION>

 In millions, except                 Nine Months Ended        Quarters Ended
 per common share data                 September 30            September 30
                                     1997        1996        1997        1996
 -------------------------------------------------------------------------------
 <S>                               <C>         <C>         <C>         <C>
 REVENUES
 Sales by Company-operated
   restaurants                     $6,025.8    $5,565.2    $2,158.5    $1,965.6
 Revenues from franchised and
   affiliated restaurants           2,430.4     2,299.7       847.5       808.2
 -------------------------------------------------------------------------------
   TOTAL REVENUES                   8,456.2     7,864.9     3,006.0     2,773.8
 -------------------------------------------------------------------------------
 OPERATING COSTS AND EXPENSES
 Company-operated restaurants       4,923.3     4,524.5     1,756.1     1,582.1
 Franchised restaurants-
   occupancy expenses                 453.3       420.1       153.9       142.2
 General, administrative and
   selling expenses                 1,056.7       985.4       375.5       347.9
 Other operating (income)
   expense-net                        (90.2)      (83.7)      (34.9)      (42.4)
 -------------------------------------------------------------------------------
   TOTAL OPERATING COSTS
     AND EXPENSES                   6,343.1     5,846.3     2,250.6     2,029.8
 -------------------------------------------------------------------------------
 OPERATING INCOME                   2,113.1     2,018.6       755.4       744.0
 -------------------------------------------------------------------------------
 Interest expense                     270.3       252.3        94.1        84.7
 Nonoperating (income)
   expense-net                         24.9        38.8         2.2         9.4
 -------------------------------------------------------------------------------
 INCOME BEFORE PROVISION FOR
   INCOME TAXES                     1,817.9     1,727.5       659.1       649.9
 -------------------------------------------------------------------------------
 Provision for income taxes           586.3       564.9       210.2       209.3
 -------------------------------------------------------------------------------
 NET INCOME                        $1,231.6    $1,162.6    $  448.9    $  440.6
 ===============================================================================
 NET INCOME PER COMMON
   SHARE                           $   1.76    $   1.63    $    .64    $    .62
 -------------------------------------------------------------------------------
 DIVIDENDS PER COMMON SHARE        $  .2400    $  .2175    $  .0825    $  .0750
 -------------------------------------------------------------------------------
 WEIGHTED AVERAGE COMMON SHARES
   OUTSTANDING                        689.9       699.1       688.5       697.8
 -------------------------------------------------------------------------------
 See accompanying Financial comments.
 </TABLE> 

 <PAGE> 5
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)


 <CAPTION>
                                          Nine Months Ended    Quarters Ended
                                             September 30       September 30
 In millions                                1997      1996      1997      1996
 -------------------------------------------------------------------------------
 <S>                                    <C>       <C>          <C>      <C>
 OPERATING ACTIVITIES
 Net income                             $ 1,231.6 $ 1,162.6    $ 448.9  $ 440.6
 Adjustments to reconcile to cash
 provided by operations
   Depreciation and amortization            557.0     546.7      170.4    175.1
   Changes in operating working
      capital items                          26.8      12.7      179.7    106.7
   Other                                    (95.2)      0.5      (54.6)   (20.7)
 -------------------------------------------------------------------------------
     CASH PROVIDED BY OPERATIONS          1,720.2   1,722.5      744.4    701.7
 -------------------------------------------------------------------------------
 INVESTING ACTIVITIES
 Property and equipment expenditures     (1,444.0)  (1,599.2)   (487.1)  (614.7)
 Purchases and sales of restaurant
   businesses and sales of other 
   property                                  27.5       37.4     (10.4)    20.0
 Other                                     (129.7)    (218.8)    (67.2)  (132.1)
 -------------------------------------------------------------------------------
     CASH USED FOR INVESTING ACTIVITIES  (1,546.2)  (1,780.6)   (564.7)  (726.8)
 -------------------------------------------------------------------------------
 FINANCING ACTIVITIES
 Notes payable and long-term
   financing issuances and repayments       415.0     463.0      (81.0)   150.2
 Treasury stock purchases                  (568.4)   (395.5)     (98.0)  (156.0)
 Common and preferred stock dividends      (186.3)   (172.6)     (63.8)   (60.6)
 Other                                      146.0      83.9       71.1      1.3
 -------------------------------------------------------------------------------
    CASH USED FOR FINANCING ACTIVITIES     (193.7)    (21.2)    (171.7)   (65.1)
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS INCREASE
 (DECREASE)                                 (19.7)    (79.3)       8.0    (90.2)
 -------------------------------------------------------------------------------
 Cash and equivalents at beginning of
  period                                    329.9     334.8      302.2    345.7
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS AT END OF PERIOD    $ 310.2  $  255.5      310.2  $ 255.5
 ===============================================================================
 See accompanying Financial comments.
 </TABLE> 

     <PAGE> 6
     FINANCIAL COMMENTS (UNAUDITED)

     BASIS OF PRESENTATION
     The accompanying condensed consolidated financial statements should be
     read in conjunction with the consolidated financial statements in the
     Company's 1996 Annual Report to Shareholders. In the opinion of the
     Company, all adjustments (consisting of normal recurring accruals)
     necessary for a fair presentation have been included.  The results for
     the quarter and the nine months ended September 30, 1997 do not
     necessarily indicate the results that may be expected for the full
     year
       The results of operations of restaurant businesses purchased and
     sold were not material to the condensed consolidated financial
     statements for periods prior to purchase and sale.

     NET INCOME PER COMMON SHARE
     Net income per common share was computed using net income, reduced by
     preferred stock cash dividends of $6.9 million for the third quarters
     of 1997 and 1996 and $20.7 for the nine months ended September 30,
     1997 and 1996.  Adjusted net income was divided by the weighted
     average shares of common stock outstanding: 688.5 and 697.8 million
     for the third quarters ended September 30, 1997 and 1996, and 689.9
     and 699.1 million for the nine months ended September 30, 1997 and
     1996, respectively.

     In February 1997, the Financial Accounting Standards Board issued
     Statement No. 128, Earnings per Share, (SFAS 128), which is required
     to be adopted on December 31, 1997.  At that time, the Company will be
     required to change the method currently used to compute earnings per
     share and to restate all prior periods to disclose diluted net income
     per common share in addition to its current basic net income per
     common share.  Pro forma diluted net income per common share amounts,
     calculated in accordance with SFAS 128, were $0.63 and $0.61 for the
     third quarters ended September 30, 1997 and 1996, and $1.71 and $1.59
     for the nine months ended September 30, 1997 and 1996, respectively.

     ASSET IMPAIRMENT
     In first quarter 1996, the Company recorded a $16 million pre-tax
     charge to other operating (income) expense, equivalent to 2 cents per
     common share, related to restaurant sites in Mexico.

     COMMON EQUITY PUT OPTIONS
     In third quarter 1997, the Company sold 1.0 million common equity put
     options which expire at various dates in November 1997.  At September
     30, 1997, the $51.5 million exercise price of these options was
     classified in common equity put options, and the related offset was
     recorded in common stock in treasury, net of premiums received.

     <PAGE> 7
     Item 2.  Management's Discussion And Analysis Of Financial Condition
     --------------------------------------------------------------------
     And Results Of Operations
     -------------------------
     <TABLE>
     INCREASES (DECREASES) IN OPERATING RESULTS OVER 1996

     <CAPTION>

     Dollars in millions, except           Nine Months            Quarters
     per common share data             Ended September 30   Ended September 30
     -------------------------------------------------------------------------
     <S>                               <C>          <C>       <C>        <C>
     SYSTEMWIDE SALES                  $1,580.3      7%       $513.6      6%
     -------------------------------------------------------------------------
     REVENUES
     Sales by Company-operated
       restaurants                     $  460.6      8%       $192.9     10%
     Revenues from franchised and
       affiliated restaurants             130.7      6          39.3      5
     -------------------------------------------------------------------------
       TOTAL REVENUES                     591.3      8         232.2      8
     -------------------------------------------------------------------------
     OPERATING COSTS AND EXPENSES
     Company-operated restaurants         398.8      9         174.0     11
     Franchised restaurants-
       occupancy costs                     33.2      8          11.7      8
     General, administrative
       and selling expenses                71.3      7          27.6      8
     Other operating (income)
       expense-net                         (6.5)   N/M           7.5    N/M
     -------------------------------------------------------------------------
       TOTAL OPERATING COSTS
       AND EXPENSES                       496.8      8         220.8     11
     -------------------------------------------------------------------------
     OPERATING INCOME                      94.5      5          11.4      2
     -------------------------------------------------------------------------
     Interest expense                      18.0      7           9.4     11
     Nonoperating (income)
       expense-net                        (13.9)   N/M          (7.2)   N/M
     -------------------------------------------------------------------------
     INCOME BEFORE PROVISION FOR
        INCOME TAXES                        90.4      5           9.2      1
     -------------------------------------------------------------------------
     Provision for income taxes            21.4      4           0.9      0
     -------------------------------------------------------------------------
     NET INCOME                        $   69.0      6%       $  8.3      2%
     =========================================================================
     NET INCOME PER COMMON
       SHARE                           $    .13      8%       $  .02      3%
     -------------------------------------------------------------------------
     (N/M) Not meaningful
     </TABLE> 

     <PAGE> 8
     CONSOLIDATED OPERATING RESULTS
     Net income per common share and net income increased eight and six
     percent, respectively, for the nine months, and three and two percent,
     respectively, for the quarter.  Changing foreign currencies
     significantly reduced reported results for the nine months and
     quarter.  Excluding the $16 million non-cash charge for the adoption
     of SFAS 121 in first quarter 1996 and the foreign currency translation
     effect, net income per common share and net income would have
     increased ten and eight percent, respectively, for the nine months.
     For the quarter, net income per common share and net income would have
     increased eight and six percent, respectively, excluding the negative
     foreign currency translation effect.
       During the quarter, the Company repurchased 1.5 million shares of
     common stock for approximately $75 million, bringing total share
     repurchase for the nine months to 12.2 million shares for about $575
     million.  Fewer shares outstanding resulted in higher increases in net
     income per common share compared with the increases in net income.
       Systemwide sales represent sales by Company-operated, franchised
     and affiliated restaurants.  Total revenues consist of sales by
     Company-operated restaurants and fees from restaurants operated by
     franchisees and affiliates.  These fees are based upon a percent of
     sales with specified minimum payments.  On a global basis, the
     increases in sales and revenues for both periods were primarily due to
     expansion, offset in part by weaker foreign currencies.
       The lower number of restaurant additions for the nine months was
     primarily due to the previously announced satellite restaurant
     closings in the U.S. and fewer satellite additions outside the U.S.

     -----------------------------------------------------------------------
     RESTAURANT ADDITIONS                    Nine Months     Quarters Ended
                                                Ended         September 30
                                            September 30
                                            1997     1996     1997     1996
     -----------------------------------------------------------------------
     U.S.                                    155      484       71      171
     Outside the U.S.                      1,069    1,127      392      557
     -----------------------------------------------------------------------
          Total restaurant additions       1,224    1,611      463      728
     ----------------------------------------------------------------------
     RESTAURANTS UNDER CONSTRUCTION                          At September 30
                                                              1997     1996
     -----------------------------------------------------------------------
     U.S.                                                      128      191
     Outside the U.S.                                          438      396
     -----------------------------------------------------------------------
          Total restaurants under construction                 566      587
     ----------------------------------------------------------------------- 

     <PAGE> 9

       Company-operated margins as a percent of sales decreased for the
     nine months and for the quarter.  For both periods, food & paper costs
     and occupancy & other operating costs increased as a percent of sales,
     while payroll costs decreased.
       Franchised margin dollars comprised about two-thirds of the
     combined operating margins, the same as in the prior year.  While
     franchised margins as a percent of applicable revenues decreased for
     both periods, franchised margin dollars increased five percent for the
     nine months and four percent for the quarter.

     -------------------------------------------------------------------------
     CONSOLIDATED OPERATING MARGINS     Nine Months Ended     Quarters Ended
                                           September 30        September 30
                                          1997      1996      1997      1996
     -------------------------------------------------------------------------
     In millions of dollars
     Company-operated                    1,102.5   1,040.7    402.4      383.5
     Franchised                          1,977.1   1,879.6    693.6      666.0

       Combined operating margins        3,079.6   2,920.3  1,096.0    1,049.5
     As a percent of sales/revenues
     Company-operated                       18.3      18.7     18.6       19.5
     Franchised                             81.3      81.7     81.8       82.4
     -------------------------------------------------------------------------

       The increases in general, administrative & selling expenses were
     primarily due to strategic global spending to support the Convenience,
     Value and Execution Strategies, including costs associated with
     expansion outside the U.S. and continued investment in developing
     countries, offset in part by weaker foreign currencies.  In addition,
     the quarter included incremental U.S. marketing costs, which are also
     expected to affect the fourth quarter.
       Other operating (income) expense--net is composed of transactions
     related to franchising and the foodservice business.  Gains on sales
     of restaurant businesses were lower since fewer were sold.  The other
     category reflected lower expense for the nine months and slightly
     increased expense for the quarter.  The lower expense for the nine
     months was primarily due to the $16 million charge for the adoption of
     SFAS 121 in first quarter 1996, and lower provisions for property
     dispositions in 1997.

     ------------------------------------------------------------------------
     OTHER OPERATING (INCOME)        Nine Months Ended       Quarters Ended
     EXPENSE-NET                        September 30          September 30
     In millions of dollars            1997       1996       1997      1996
     ------------------------------------------------------------------------
     Gains on sales of restaurant
     businesses                       $(37.1)    $(57.1)  $  (9.5)    $(14.8)
     Equity in earnings of
     unconsolidated affiliates         (59.5)     (60.8)    (26.3)     (26.4)
     Other (income) expense              6.4       34.2       0.9       (1.2)
     ------------------------------------------------------------------------
     Other operating (income)
     expense--net                     $(90.2)    $(93.7)   $(34.9)    $(42.4)
     ======================================================================== <PAGE>

     <PAGE> 10
       Consolidated operating income increased $94.5 million or five
     percent and $11.4 million or two percent for the nine months and
     quarter, respectively.  The increases reflected higher combined
     operating margin dollars for both periods and higher other operating
     income for the nine months, offset in part by higher general,
     administrative & selling expenses and weaker foreign currencies in
     both periods.
       Higher interest expense in both periods reflected higher debt
     levels, offset in part by lower average interest rates and weaker
     foreign currencies.  Contributing to the increase in debt levels was
     about $375 million of borrowings during the quarter to fund the
     retirement of preferred stock issued by a foreign subsidiary.
       Nonoperating (income) expense--net reflected lower charges for
     minority interests in both periods of 1997, and for the nine months
     ended September 30, 1996, losses associated with the reduction of the
     carrying value of the Company's investment in Discovery Zone common
     stock to zero.  In addition, translation gains were lower for the nine
     months and higher for the quarter.
       The effective income tax rate was 32.3 and 31.9 percent for the
     nine months and quarter of 1997, respectively, compared with 32.7 and
     32.2 percent for the corresponding periods of 1996.  For the year
     1997, the Company expects the effective tax rate to be about 32.0
     percent.

     OPERATING RESULTS OUTSIDE THE U.S.
     The sales increases outside the U.S. for both periods were driven
     primarily by expansion, offset in part by weaker foreign currencies.
     Comparable sales in constant currencies were slightly negative for the
     nine months and slightly positive for the quarter.  If exchange rates
     had remained at 1996 levels, sales outside the U.S. would have
     increased 16 percent for both periods.  Severe weather in Europe in
      the first quarter and Asia/Pacific in the third quarter, along with
     weak economies in some of our major markets, negatively affected
     results. 

     <PAGE> 11

     ----------------------------------------------------------------------
     OPERATING RESULTS OUTSIDE         Nine Months Ended    Quarters Ended
     THE U.S.                            September 30        September 30
                                        1997      1996      1997      1996
     ----------------------------------------------------------------------
     Percent increase
     SALES
      As reported                           8        10         6         9
      Excluding foreign currency 
      translation                          16        15        16        14
     REVENUES
      As reported                          13        14        13        13
      Excluding foreign currency
      translation                          19        17        21        15
     OPERATING INCOME
      As reported                           9         9         5        11
      Excluding foreign currency 
      translation                          16        12        14        14
      Excluding SFAS 121 charge and
      foreign currency translation         14        13        14        14
     As a percent of sales/revenues
     Company-operated margins            19.2      19.8      19.9      21.0
     Franchised margins                  81.6      81.7      82.2      82.8
     -------------------------------------------------------------------------

         Revenues increased at a faster rate than sales in both periods.
     This was primarily due to the weakening Japanese Yen, which had a
     greater effect on sales than revenues due to our affiliate structure
     in Japan, and the higher growth rate in Company-operated versus
     franchised restaurants.
         Of the larger international markets, the following had strong
     sales and operating income growth on a constant currency basis for
     both periods of 1997:  the Philippines and Taiwan in Asia/Pacific;
     England, Italy, Spain, and Sweden in Europe; and Argentina, Brazil and
     Mexico in Latin America.  Our operations in Canada were negatively
     affected by increased competition and low consumer spending due to
     high unemployment; weak economies also negatively affected our
     operations in France and Germany, although France showed improvement
     in the second and third quarters.
         The increases in operating income outside the U.S. were driven by
     higher Company-operated and franchised margin dollars, for both
     periods, and an increase in other operating income for the nine
      months.  Higher general, administrative & selling expenses, associated
     with expansion and continued investment in developing countries, and
     weaker foreign currencies partially offset these increases.
         Company-operated margins as a percent of sales declined in both
     periods.  As a percent of sales, increases in food & paper costs and
     occupancy & other operating costs in both periods were offset in part
     by decreases in payroll costs.
         Franchised margins as a percent of revenues were relatively flat
     for the nine months and decreased for the quarter. 

     <PAGE> 12
     IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS
     While changing foreign currencies affect reported results, McDonald's
     lessens exposures by financing in local currencies, hedging certain
     foreign-denominated cash flows and, where practical, by purchasing
     goods and services in local currencies.
       The weakening Japanese Yen, Deutsche Mark and French Franc were the
     primary foreign currencies that negatively affected reported results
     in both periods.  The following table presents the 1997 results
     translated at 1996 rates compared with reported results.
     --------------------------------------------------------------------------
     FOREIGN CURRENCY TRANSLATION EFFECT ON WORLDWIDE RESULTS
     --------------------------------------------------------------------------
     Dollars in millions except
     per common share data
     --------------------------------------------------------------------------
                                                                  Increase
     --------------------------------------------------------------------------
                        Adjusted    Reported      Change     Adjusted  Reported
     --------------------------------------------------------------------------
     Nine months ended September 30, 1997
     --------------------------------------------------------------------------
     Systemwide sales  $26,016.7   $25,107.9       $908.8       11%        7%
     Operating income    2,189.8     2,113.1         76.7        8         5
     Net income          1,269.2     1,231.6         37.6        9         6
     Net income per
     common share           1.81        1.76          .05       11         8
     --------------------------------------------------------------------------
     Quarter ended September 30, 1997
     --------------------------------------------------------------------------
     Systemwide sales   $9,206.3   $8,799.7        $406.6       11%        6%
     Operating income      794.5      755.4          39.1        7         2
     Net income            465.4      448.9          16.5        6         2
     Net income per
     common share            .67        .64           .03        8         3
     --------------------------------------------------------------------------


     U.S. OPERATING RESULTS
     U.S. sales increased in both periods primarily due to restaurant
     expansion (397 restaurants were added in the 12 months ended September
     30, 1997).  U.S. comparable sales were positive for both periods.
     This performance reflected successful marketing and promotions
     including Monopoly, Chicken McNuggets, Teenie Beanie Babies and
     Hercules and disappointing results from the price component of
     Campaign 55. 

     <PAGE> 13

     ----------------------------------------------------------------------
     U.S. OPERATING RESULTS            Nine Months Ended    Quarters Ended
                                         September 30        September 30
                                        1997      1996      1997      1996
     ----------------------------------------------------------------------
     Percent increase/(decrease)
     Sales                                 5         3         6        2
     Revenues                              1         3         2        1
     Operating income                      -        (3)       (2)      (5)
     ----------------------------------------------------------------------
     As a percent of sales/revenues
     Company-operated margins            16.6      16.8      15.9     16.8
     Franchised margins                  81.2      81.7      81.6     82.1
     ----------------------------------------------------------------------

         U.S. sales increased at a faster rate than revenues primarily
     because the number of U.S. Company-operated restaurants decreased over
     the past year, while the number of franchised and affiliated
     restaurants increased.
         U.S. operating income was flat for the nine months and decreased
     for the quarter.  In both periods, this performance reflected lower
     Company-operated margin dollars, higher general, administrative &
     selling expenses, and lower other operating income, offset in part by
     higher franchised margin dollars.
         Company-operated margins as a percent of sales declined for both
     periods.  Cost trends as a percent of sales follow: food & paper costs
     increased for both periods and occupancy & other operating expenses
     decreased for both periods, while payroll decreased for the nine
     months and remained flat for the quarter.
         Franchised margins as a percent of revenues declined for both
     periods.  These declines reflected slower revenue growth as a result
     of decreased initial franchise fees driven by fewer openings, and rent
     adjustments, partially offset by positive comparable sales.  The
     margins were also negatively affected by higher occupancy costs,
     primarily rent expense, driven by an increase in the number of leased
     sites.

     FINANCIAL POSITION
     Cash provided by operations for the nine months ended September 30,
     1997 was relatively flat compared with the same period in 1996, partly
     due to the refund of about $110 million in security deposits to U.S.
     owner/operators.  Together with other sources of cash such as
     borrowings, cash provided by operations was used primarily for capital
     expenditures, debt repayments, share repurchases and dividends.  The
     consolidated capital expenditure decrease of 10% for the nine months
     ended September 30, 1997 resulted primarily from fewer restaurant
     additions in 1997 compared with 1996.  In the U.S., capital expenditures
     decreased 36% while outside the U.S. capital expenditures increased 7%.
     The Company expects to add about 2,100 restaurants in 1997, with about
     85% being outside the U.S. 

     <PAGE> 14

     FORWARD-LOOKING STATEMENTS
      Certain forward-looking statements are included in this report.  They
     use such words a "may," "will," "expect," "believe," "plan" and other
     similar terminology.  These statements reflect management's current
     expectations and involve a number of risks and uncertainties.  Actual
     results could differ materially due to changes in global and local
     business and economic conditions; legislation and governmental
     regulation; competition; success of operating initiatives and
     advertising and promotional efforts; food, labor and other operating
     costs; availability and cost of land and construction; accounting
     policies and practices; consumer preferences, spending patterns and
     demographic trends; political or economic instability in local
     markets; and currency exchange rates. 

     <PAGE> 15
     <TABLE>
     NINE MONTHS AND THIRD QUARTER HIGHLIGHTS


     <CAPTION>
     OPERATING RESULTS
     ---------------------------------------------------------------------------
     Dollars in millions, except    Nine Months Ended        Quarters Ended
     per common share data             September 30           September 30
                                     1997       1996        1997        1996
     ---------------------------------------------------------------------------
     <S>                           <C>        <C>        <C>         <C>
     Systemwide sales              $25,107.9  $23,527.6   $8,799.7    $8,286.1
     ---------------------------------------------------------------------------
     U.S. sales                     12,851.2   12,184.7    4,441.9     4,183.1
       Operated by franchisees       9,965.0    9,422.6    3,448.6     3,232.5
       Operated by the Company       2,029.4    2,085.2      692.8       703.7
       Operated by affiliates          856.8      676.9      300.5       246.9
     ---------------------------------------------------------------------------
     Sales outside the U.S.         12,256.7   11,342.9    4,357.8     4,103.0
       Operated by franchisees       5,627.7    5,402.3    1,982.2     1,967.1
       Operated by the Company       3,996.4    3,480.0    1,465.7     1,261.9
       Operated by affiliates        2,632.6    2,460.6      909.9       874.0
     ---------------------------------------------------------------------------
     Total revenues                  8,456.2    7,864.9    3,006.0     2,773.8
       U.S.                          3,453.7    3,432.5    1,191.6     1,168.5
       Outside the U.S.              5,002.5    4,432.4    1,814.4     1,605.3
     ---------------------------------------------------------------------------
     Operating income                2,113.1    2,018.6      755.4       744.0
       U.S.                            924.8      926.4      313.4       321.2
       Outside the U.S.              1,233.5    1,131.1      460.6       439.6
       Corporate G&A                   (45.2)     (38.9)     (18.6)      (16.8)
     ---------------------------------------------------------------------------
     Income before provision for
     income taxes                    1,817.9    1,727.5      659.1       649.9
     Net income                      1,231.6    1,162.6      448.9       440.6
     Net income per common share        1.76       1.63        .64         .62
     ---------------------------------------------------------------------------
     Cash provided by operations     1,720.2    1,722.5      744.4       701.7
     ---------------------------------------------------------------------------
     Total assets                   17,972.2   16,543.1
     Total shareholders' equity      9,164.5    8,554.4
     ---------------------------------------------------------------------------


     </TABLE> 

     <PAGE> 16
     <TABLE>
     RESTAURANTS

     <CAPTION>

     -------------------------------------------------------------------------
                                              At September 30, 1997       1996
     -------------------------------------------------------------------------
     <S>                                                     <C>        <C>
     Systemwide restaurants                                  22,246     19,991
     -------------------------------------------------------------------------
     U.S.                                                    12,249     11,852
       Operated by franchisees                                9,600      9,299
       Operated by the Company                                1,796      1,823
       Operated by affiliates                                   853        730
     -------------------------------------------------------------------------
     Outside the U.S.                                         9,997      8,139
       Operated by franchisees                                4,309      3,686
       Operated by the Company                                2,862      2,281
       Operated by affiliates                                 2,826      2,172
     -------------------------------------------------------------------------

     </TABLE> 

     <PAGE> 17

                                    PART II


     Item 6.  Exhibits and Reports on Form 8-K
     -----------------------------------------

     (a) - Exhibits
     --------------

     Exhibit Number               Description
     --------------               -----------

          (3)  Corrected Restated Certificate of Incorporation effective as
               of December 13, 1996 incorporated by reference from Form 8-K
               dated January 9, 1997 and By-Laws effective as of July 15,
               1997 filed herewith.

          (4)  Instruments defining the rights of security holders,
               including indentures (A):

               (a)  Debt Securities. Indenture dated as of March 1, 1987
                    incorporated herein by reference from Exhibit 4(a) of
                    Form S-3 Registration Statement, SEC file no. 33-12364.

                    (i)   Medium-Term Notes, Series B, due from nine
                          months to 30 years from Date of Issue.
                          Supplemental Indenture No. 12 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated August 18, 1989 and Forms of Medium-Term
                          Notes, Series B, incorporated herein by
                          reference from Exhibit (4)(b) of Form 8-K dated
                          September 14, 1989.

                    (ii)  Medium-Term Notes, Series C, due from nine
                          months to 30 years from Date of Issue. Form of
                          Supplemental Indenture No. 15 incorporated
                          herein by reference from Exhibit 4(b) of
                          Form S-3 Registration Statement, SEC file
                          no. 33-34762 dated May 14, 1990.

                    (iii) Medium-Term Notes, Series C, due from nine
                          months (U.S. Issue)/184 days (Euro Issue) to 30
                          years from Date of Issue. Amended and restated
                          Supplemental Indenture No. 16 incorporated
                          herein by reference from Exhibit (4) of Form
                          10-Q for the period ended March 31, 1991.

                    (iv)  8-7/8% Debentures due 2011. Supplemental
                          Indenture No. 17 incorporated herein by
                          reference from Exhibit (4) of Form 8-K dated
                          April 22, 1991. 

     <PAGE> 18
     Exhibit Number               Description
     --------------               -----------
                    (v)   Medium-Term Notes, Series D, due from nine
                          months (U.S. Issue)/184 days (Euro Issue) to 60
                          years from Date of Issue.  Supplemental
                          Indenture No. 18 incorporated herein by
                          reference from Exhibit 4(b) of  Form S-3
                          Registration Statement, SEC file no. 33-42642
                          dated September 10, 1991.

                    (vi)  7-3/8% Notes due July 15, 2002. Form of
                          Supplemental Indenture No. 19 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated July 10, 1992.

                    (vii) 6-3/4% Notes due February 15, 2003. Form of
                          Supplemental Indenture No. 20 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated March 1, 1993.

                    (viii)7-3/8% Debentures due July 15, 2033. Form of
                          Supplemental Indenture No. 21 incorporated
                          herein by reference from Exhibit (4)(a)of
                          Form 8-K dated July 15, 1993.

                    (ix)  Medium-Term Notes, Series E, due from nine
                          months to 60 years from date of issue.  Form of
                          Supplemental Indenture No. 22, incorporated
                          herein by reference from Exhibit (4) of Form 
                          10-Q for the period ended June 30, 1995.

                    (x)   6-5/8% Notes due September 1, 2005.  Form of
                          Supplemental Indenture No. 23 incorporated
                          herein by reference from Exhibit 4(a) of Form
                          8-K dated September 5, 1995.

                    (xi)  7.05% Debentures due 2025.  Form of Supplemental
                          Indenture No. 24 incorporated herein by
                          reference from Exhibit (4)(a) of Form 8-K dated
                          November 13, 1995.

               (b)  Form of Deposit Agreement dated as of November 25, 1992
                    by and between McDonald's Corporation, First Chicago
                    Trust Company of New York, as Depositary, and the
                    Holders from time to time of the Depositary Receipts.

               (c)  Rights Agreement dated as of December 13, 1988 between
                    McDonald's Corporation and The First National Bank of
                    Chicago, incorporated herein by reference from Exhibit 1
                    of Form 8-K dated December 23, 1988.

                    (i)  Amendment No. 1 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated May 25, 1989. 

     <PAGE> 19
     Exhibit Number               Description
     --------------               -----------

                    (ii) Amendment No. 2 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated July 25, 1990.

               (d)  Indenture and Supplemental Indenture No. 1 dated as of
                    September 8, 1989, between McDonald's Matching and
                    Deferred Stock Ownership Trust, McDonald's Corporation
                    and Pittsburgh National Bank in connection with SEC
                    Registration Statement Nos. 33-28684 and 33-28684-01,
                    incorporated herein by reference from Exhibit (4)(a) of
                    Form 8-K dated September 14, 1989.

               (e)  Form of Supplemental Indenture No. 2 dated as of
                    April 1, 1991, supplemental to the Indenture between
                    McDonald's Matching and Deferred Stock Ownership Trust,
                    McDonald's Corporation and Pittsburgh National Bank in
                    connection with SEC Registration Statement Nos.
                    33-28684 and 33-28684-01, incorporated herein by
                    reference from Exhibit (4)(c) of Form 8-K dated
                    March 22, 1991.

               (f)  8.35% Subordinated Deferrable Interest Debentures due
                    2025.  Indenture incorporated herein by reference from
                    Exhibit 99.1 of Schedule 13E-4/A Amendment No. 2 dated
                    July 14, 1995.

               (g)  Senior Debt Securities Indenture dated as of
                    October 19, 1996, incorporated herein by reference from
                    Exhibit 4(a) of Form S-3 Registration Statement, SEC
                    File No. 333-14141.

               (h)  Subordinated Debt Securities Indenture dated as of
                    October 18, 1996, incorporated herein by reference from
                    Form 8-K dated October 18, 1996.

                    (i)    7 1/2% Subordinated Deferrable Interest
                           Debentures due 2036.  Supplemental Indenture
                           No. 1 dated as of November 5, 1996,
                           incorporated herein by reference from Exhibit
                           4(b) of Form 8-K dated as of October 18, 1996.

                    (ii)   7 1/2% Subordinated Deferrable Interest
                           Debentures due 2037.  Supplemental Indenture
                           No. 2 dated as of January 14, 1997,
                           incorporated herein by reference from Form 8-K
                           dated January 9, 1997.

                    (iii)  7.31% Subordinated Deferrable Interest
                           Debentures due 2027.  Supplemental Indenture
                           No. 3 dated as of September 24, 1997,
                           incorporated by reference from Form 8-K dated
                           September 19, 1997. 

     <PAGE> 20

     Exhibit Number               Description
     --------------               -----------
          (10) Material Contracts

               (a)  Directors' Stock Plan, as amended and restated, filed
                    herewith.*

               (b)  Profit Sharing Program, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1995.*

                    (i)    Amendment No. 1 incorporated by reference from
                           Form 10-Q for the quarter ended June 30, 1997.
                    (ii)   Amendment No. 2 incorporated by reference from
                           Form 10-Q for the quarter ended June 30, 1997.
                    (iii)  Amendment No. 3 incorporated by reference from
                           Form 10-Q for the quarter ended June 30, 1997.

               (c)  McDonald's Supplemental Employee Benefit Equalization
                    Plan, McDonald's Profit Sharing Program Equalization Plan
                    and McDonald's 1989 Equalization Plan, as amended and
                    restated, incorporated herein by reference from Form 10-K
                    for the year ended December 31, 1995.*

               (d)  1975 Stock Ownership Option Plan as amended and
                    restated, incorporated herein by reference from
                    Exhibit (10)(d) of Form 10-Q for the quarter ended
                    March 31, 1996*.

               (e)  1992 Stock Ownership Incentive Plan, incorporated by
                    reference from Form 10-Q for the quarter ended June 30,
                    1997*.

               (f)  McDonald's Corporation Deferred Income Plan, as amended
                    and restated, filed herewith.*

               (g)  Non-Employee Director Stock Option Plan, incorporated
                    by reference from Exhibit A on pages 25-28 of
                    McDonald's 1995 Proxy Statement and Notice of 1995
                    Annual Meeting of Shareholders dated April 12, 1995.*

               (h)  Employment Agreement filed herewith.*


      (11) Statement re:  Computation of per share earnings.

      (12) Statement re:  Computation of ratios.

      (27) Financial Data Schedule

      (99) Press Release dated November 10, 1997 "McDonald's Corporation's
           1997 Biennial Analyst Meeting Opening Highlights"

     --------------------
     * Denotes compensatory plan. 

     <PAGE> 21

     Exhibit Number               Description
     --------------               -----------

     (A)  Other instruments defining the rights of holders of long-term
          registrant and all of its subsidiaries for which consolidated
          financial statements are required to be filed and which are not
          required to be registered with the Securities and Exchange
          Commission, are not included herein as the securities authorized
          under these instruments, individually, do not exceed 10% of the
          total assets of the registrant and its subsidiaries on a
          consolidated basis. An agreement to furnish a copy of any such
          instruments to the Securities and Exchange Commission upon
          request has been filed with the Commission.

      (b) Reports on Form 8-K

          The following reports on Form 8-K were filed for the last quarter
          covered by this report, and subsequently up to November 12, 1997.

                                                    Financial Statements
                Date of Report       Item Number    Required to be Filed
                --------------       -----------    --------------------
                July 9, 1997           Item 7              No
                July 17, 1997          Item 7              No
                September 19, 1997     Item 5              No
                October 17, 1997       Item 7              No 

     <PAGE> 22








                                   Signature
                                  -----------



     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf
     by the undersigned thereunto duly authorized.

                           McDONALD'S CORPORATION
                                (Registrant)







                          By  /s/ Michael L. Conley
                                  ----------------------
                                     (Signature)

                              Michael L. Conley
                              Executive Vice President,
                              Chief Financial Officer






     November 12, 1997
     -----------------
          (Date) 

                                                                EXHIBIT 10(a)

                                   McDONALD'S
                            DIRECTORS' STOCK PLAN


                                  Section 1

                                  Introduction

        1.1  The Plan.  McDonald's Corporation (the "Company") first
   established the McDonald's Directors' Deferred Compensation Plan (the
   "Plan") for the members of its Board of Directors who are not officers
   or employees of the Company ("Outside Directors") on July 1, 1984.
   Effective January 19, 1995, in order to reflect the Plan's focus on
   creating an identity of interest between the Company's Outside Directors
   and its shareholders, the Plan was renamed the ``Directors' Stock
   Plan''.  The Plan was last amended and restated effective September 19,
   1996, and is hereby amended and restated effective July 15, 1997.

        1.2  Purpose.  The purposes of the Plan are:  to advance the
   Company's interests by attracting and retaining well-qualified Outside
   Directors; to provide such individuals with incentives to put forth
   maximum efforts for the long term success of the Company's business; and
   to provide a vehicle to increase the identity of interest between
   Outside Directors and shareholders.


                                  Section 2

                                   Benefits

        2.1  Elected Deferred Benefits.  Each Outside Director may elect in
   accordance with Section 3.1 to defer all or any part of the fees to be
   received by such Outside Director for service on the Board of Directors
   of the Company (including the annual retainer and Board and committee
   meeting fees) ("Elected Deferred Benefits").

        2.2  Deferred Fee Account.  Elected Deferred Benefits shall be
   credited to an account ("Deferred Fee Account") of each Outside Director
   on a quarterly basis at such a time and in such a manner as is
   reasonably determined by the Controller of the Company. Each Outside
   Director's Deferred Fee Account may be further divided into amounts
   deferred pursuant to a particular year's deferral election.  Amounts
   credited to the Deferred Fee Account(s) of each Outside Director shall
   be credited with income, gains and losses in the amounts and at the
   times such as would have occurred if amounts credited to an Outside
   Director's Deferred Fee Account(s) were invested in shares (including
   fractional shares) of common stock of McDonald's Corporation 
   ("McDonald's Stock") as of the dates such amounts (including income,
   gains and losses) were credited to the Outside Director's Deferred Fee
   Account(s).

        2.3  Stock Equivalent Benefit.  In addition to the benefits
   described in Sections 2.1 and  2.2, each Outside Director shall receive
   a stock equivalent benefit which shall be determined in the manner
   described in this Section 2.3  ("Stock Equivalent Benefit").  On January
   19, 1995,  an amount equal to $17,500 multiplied by the number of an
   Outside Director's full years of service (up to a maximum of ten years)
   shall be accrued for such Outside Director's Stock Equivalent Benefit.
   After January 19, 1995, for each Outside Director, an amount equal to
   $17,500 shall be accrued for such Outside Director's Stock Equivalent 
   Benefit at the end of each full year of service (up to a maximum of ten
   years).  In no event shall an Outside Director receive a Stock
   Equivalent Benefit pursuant to this Section 2.3 which exceeds $175,000
   ($17,500 multiplied by 10 years of service).  In measuring full years of
   service, Board service shall commence as of the first Board meeting or
   committee meeting for which the Outside Director received compensation
   and end with the last Board meeting or committee meeting for which the
   Outside Director received compensation.  Amounts accrued for an Outside
   Director's Stock Equivalent Benefit shall be adjusted periodically (but
   no less than once each year), at such time or times and in such manner
   as is reasonably determined by the Controller of the Company and as of
   the date of a distribution, in order to treat each such accrual as
   though it had been invested in shares of McDonald's Stock by reflecting
   income, gains and losses in the amounts and at the times as such would
   have occurred if an amount equal to such accrual were invested in shares
   (including fractional shares) of McDonald's Stock on the date such
   accrual was made.


                                  Section 3

                        Deferrals; Deferral Elections

        3.1  Deferral Elections.  A person who becomes an Outside Director
   in a year may elect by a written notice delivered to McDonald's
   Corporation within 60 days after becoming an Outside Director to receive
   Elected Deferred Benefits as provided in Section 2.1 with respect to
   fees earned in the portion of such year following the delivery of such
   notice to McDonald's Corporation.  Each other Outside Director may elect
   by filing a written election with McDonald's Corporation before the
   beginning of a calendar year to receive Elected Deferred Benefits as
   provided in Section 2.1 for such calendar year.  Any election made
   pursuant to this Section 3.1 shall be irrevocable.

        3.2  Payment Dates.  Subject to the provisions of Sections 3.4 and
   3.5, amounts deferred pursuant to elections filed after July 15, 1997
   will be deferred to the "Payment Date" specified by the Outside Director
   at the time of election and payments will commence promptly following
   the Payment Date in accordance with Section 4.1.  The Payment Date
   specified must be no earlier than the March 31st of the calendar year
   following the year in which the deferred amounts would otherwise have
   been paid and must be either:

             (a)  March 31, June 30 or September 30 of a specified year in
                  the future (the `` Specific Year Payment Date'') or

             (b)  upon Retirement from the Board of Directors.

   ``Retirement'' means the date upon which an Outside Director ceases to
   be a member of the Board of Directors because of the expiration of such
   Outside Director's term or resignation from the Board of Directors.

        3.3  Retirement Prior to Payment.  If an Outside Director retires
   and has one or more Specific Year Payment Dates that would occur after
   Retirement, all amounts deferred to those Specific Year Payment Date(s)
   shall automatically be accelerated and payment will commence promptly
   after Retirement from the Board of Directors and in accordance with the
   provisions of Section 4.1. 

        3.4  Death Prior to Payment.  Notwithstanding anything herein to
   the contrary, in the event of the Outside Director's death prior to the
   payment of his or her entire Deferred Fee Account(s), the Payment Date
   will automatically be the March 31st of the year following the death of
   the Outside Director.  Payments will commence promptly following such
   Payment Date in accordance with the provisions of Section 4.1.  If an
   Outside Director dies and has one or more Specific Year Payment Dates
   that would occur after death, all amounts deferred to those Specific
   Year Payment Date(s) shall automatically be accelerated and payment will
   commence promptly after the March 31st of the year following the death
   of the Outside Director and in accordance with the provisions of Section
   4.1.

        3.5  Previous Deferrals.  Notwithstanding the provisions of Section
   3.2, amounts deferred pursuant to elections filed prior to July 15, 1997
   shall be deferred until Retirement in accordance with the terms of the
   Plan in effect as of the date of such deferral election.

        3.6  Stock Equivalent Benefits.  Stock Equivalent Benefits shall be
   deferred until Retirement, even though an Outside Director has elected a
   Specific Year Payment Date for the remainder of his or her deferral.
   However, in the event of the Outside Director's death prior to the
   payment of his or her Stock Equivalent Benefits, payments will commence
   promptly following the Payment Date (as determined in accordance with
   the provisions of Section 3.4) and shall be paid in accordance with the
   provisions of Section 4.1.


                                  Section 4

                             Payment of Benefits

        4.1  Time and Method of Payment.  Payments to an Outside Director,
   or the Outside Director's beneficiary if the Outside Director is
   deceased, shall automatically be paid in a lump sum promptly following
   the Payment Date, unless the Outside Director or the Outside Director's
   beneficiary files a written installment distribution election on or
   before December 31 of the calendar year preceding the Payment Date.  An
   installment distribution election shall apply to all payments for that
   Payment Date and shall specify the period of years (up to a maximum of
   15 years) over which payments are to be made.  Installment payments
   shall be made annually in substantially equal installments over the
   installment period specified and shall commence promptly after the
   Payment Date.  Each installment payment shall be computed by dividing
   the balance of the Deferred Fee Account(s) that is to be paid in
   installments by the number of payments remaining in the installment
   period.  Once an installment election is filed for a Payment Date, it
   cannot be revoked.

        4.2  Form of Payment.  All payments shall be made in cash.
   However, an Outside Director may elect to receive payment in the form of
   shares of McDonald's Stock by filing a written request with McDonald's
   30 days prior to payment. Amounts deferred pursuant to elections made
   prior to August 15, 1996, however, will be paid in cash.
        4.3  Beneficiaries.  An Outside Director shall have the right to
   name a beneficiary or beneficiaries who shall receive the benefits
   hereunder in the event of the Outside Director's death prior to the
   payment of his or her entire Deferred Fee Account(s).  If the Outside
   Director fails to designate beneficiaries or if all such beneficiaries 
   predecease the Outside Director, benefits shall be paid to the Outside
   Director's surviving spouse, and if none, then to the Outside Director's
   estate.  To be effective, any beneficiary designation shall be filed in
   writing with McDonald's. An Outside Director may revoke an existing
   beneficiary designation by filing another written beneficiary
   designation with McDonald's.  The latest beneficiary designation
   received by McDonald's shall be controlling.

        4.4  Funding.  Benefits payable under the Plan to any person shall
   be paid directly by the Company.  The Company shall not be required to
   fund or otherwise segregate assets to be used for payment of benefits
   under the Plan.  While the Company may cause investments in shares of
   McDonald's Stock to be made through open market purchases in amounts
   equal or unequal to amounts payable hereunder, the Company shall not be
   under any obligation to make such investments and any such investment
   shall remain subject to the claims of its general creditors and the
   amounts payable to any Outside Directors under the Plan shall not be
   affected by any such investment.  Notwithstanding the foregoing, the
   Company, in its discretion, may maintain one or more trusts to hold
   assets to be used for payment of benefits under the Plan; provided that
   the assets of such trust shall be subject to the creditors of the
   Company in the event that the Company becomes insolvent or is subject to
   bankruptcy or insolvency proceedings.  Any payments by such a trust of
   benefits provided hereunder shall be considered payment by the Company
   and shall discharge the Company of any further liability for the
   payments made by such trust.


                                  Section 5

                              General Provisions

        5.1  Plan Administration.  The Plan shall be administered by the
   Committee responsible for administration of the Company's Profit Sharing
   Program.  The Committee shall have, to the extent appropriate, the same
   power, rights, duties and obligations with respect to the Plan as it has
   with respect to the Profit Sharing Program.  In addition, the Committee
   may take such other actions as are necessary so that transactions
   pursuant to this Stock Plan do not result in liability under Section
   16(b) of the Securities Exchange Act of 1934.

        5.2  Retention Rights.  Establishment of the Plan shall not be
   construed to give an Outside Director the right to be retained on the
   Board of Directors or to any benefits not specifically provided by the
   Plan.

        5.3  Interests Not Transferable.  Except as to withholding of any
   tax required under the laws of the United States or any state or
   locality and except with respect to designation of a beneficiary to
   receive benefits in the event of the death of an Outside Director, no
   benefit payable at any time under the Plan shall be subject in any
   manner to alienation, sale, transfer, assignment, pledge, attachment, or
   other legal process, or encumbrance of any kind.  Any attempt by an
   Outside Director to alienate, sell, transfer, assign, pledge or
   otherwise encumber any such benefits whether current or thereafter
   payable, shall be void.  No benefit shall, in any manner, be liable for
   or subject to the debts or liabilities of any person entitled to such
   benefits.  If any person shall attempt to, or shall alienate, sell,
   transfer, assign, pledge or otherwise encumber his or her  benefits
   under the Plan, or if by any reason of his or her bankruptcy or other 
   event happening at any time, such benefits would devolve upon any other
   person or would not be enjoyed by the person entitled thereto under the
   Plan, then the Company in its discretion, may terminate the interest in
   any such benefits of the person entitled thereto under the Plan and hold
   or apply them to or for the benefit of such person entitled thereto
   under the Plan or his or her spouse, children or other dependents, or
   any of them, in such manner as the Company may deem proper.

        5.4  Amendment and Termination.  Subject to the provisions of
   Section 5.1, the Board intends the Plan to be permanent, but reserves
   the right at any time to modify, amend or terminate the Plan, provided,
   however, that benefits credited as provided herein shall constitute an
   irrevocable obligation of the Company.

        5.5  Controlling Law.  The law of Illinois, except its law with
   respect to choice of law, shall be controlling in all manners relating
   to the Plan.
        5.6  Number.  Words in the plural shall include the singular and
   the singular shall include the plural.

        5.7  Value of McDonald's Stock.  The market value of McDonald's
   Stock for purposes hereof on any day shall be the closing price of
   McDonald's Stock on the New York Stock Exchange Composite Tape on such
   day (or, if quotations for McDonald's Stock are not reported on the New
   York Stock Exchange Composite Tape on that day, the closing price of
   McDonald's Stock on the New York Stock Exchange Composite Tape on the
   first day preceding such day on which such quotations are so reported). 

        Executed with effect as of the 15th day of July, 1997.

                                 McDONALD'S CORPORATION



                                 By:  /s/ Stanley R. Stein
                                      -----------------------------------
    <PAGE>

                                                               EXHIBIT 10(f)


                           McDONALD'S CORPORATION
                            DEFERRED INCOME PLAN
           (As Amended and Restated Effective as of July 15, 1997)


                                  Section 1
                                Introduction

       1.1  The Plan and Effective Date.  The McDonald's Corporation
  Deferred Income Plan, formerly known as the McDonald's Corporation
  Deferred Incentive Plan, ("Plan") was established November 1, 1993.  The
  Plan was amended and restated effective September 1, 1994 and was
  subsequently amended by the first amendment thereof effective as of
  February 1, 1996 and the second amendment thereof effective as of August
  15, 1996 .  The Plan was subsequently amended and restated effective as
  of January 1, 1997.  The ``effective date'' of the amendment and
  restatement of the Plan as set forth herein is July 15, 1997 and applies
  to deferral elections made by Participants with respect to amounts which
  would otherwise be paid in 1998.

       1.2  Purpose.  McDonald's Corporation ("McDonald's" or the
  "Company") has established the Plan for its officers, regional managers,
  department directors and certain expatriate international country heads
  to retain and attract highly qualified personnel by offering the benefits
  of a non-qualified, unfunded plan of deferred compensation.  The Company
  may also allow other subsidiaries or affiliates to adopt the Plan in
  accordance with Section 7.

       1.3  Administration.  The Plan shall be administered by the
  Compensation Committee of the Board of Directors of the Company (the
  "Committee").  The Committee shall have the powers set forth in the Plan
  and the power to interpret its provisions.  Any decisions of the
  Committee shall be final and binding on all persons with regard to the
  Plan.  The Committee may delegate its authority hereunder to an officer
  or officers of the Company.


                                  Section 2
                    Participation and Deferral Elections

       2.1  Eligibility and Participation.   Subject to the conditions and
  limitations of the Plan, all officers, regional managers and department
  directors of the Company and international country heads who are on
  United States payroll and who are identified as eligible by the Committee
  shall be eligible to participate in the Plan ("Eligible Employees").  Any
  Eligible Employee who makes a Deferral Election as described in Section
  2.2 below shall become a participant in the Plan ("Participant") and
  shall remain a Participant until the entire balance of the Participant's
  Deferral Accounts (defined in Section 4.1 below) is distributed.

       2.2  Deferral Elections.  Any Eligible Employee may make a Deferral
  Election to defer receipt of all or any portion of his or her incentive
  under the McDonald's Target Incentive Plan ("TIP") for a calendar year.
  Any Eligible Employee may also make an election to defer a percentage of
  his or her base salary for the following calendar year in accordance with
  the following schedule:
                                                    Maximum Deferral
       Category of Eligible Employee                   Percentage
       -----------------------------                ----------------
       Highest paid five officers (ranked by the
       total of base pay and the target incentive
       under TIP for the current year)                   90% 
       Executive Vice Presidents                         80%
       All other officers and regional managers          70%
       Department Directors                              60%

  provided, however that the committee of officers designated by the
  Committee to administer the Plan (the ``Officer Committee'') may, in its
  discretion, grant individual requests for higher deferral percentages of
  base salary and provided further that the Officer Committee may, in its
  discretion, increase the deferral percentages of base salary for various
  classes of officers as may be necessary to reflect organizational or
  title changes.

  If applicable, any Eligible Employee may also make an election to defer
  all or a portion of his or her Three-Year Incentive award (``Three-Year
  Incentive'') under the 1992 Stock Ownership Incentive Plan for a calendar
  year.

       2.3  Rules for Deferral Elections.  Deferral Elections shall be made
  in accordance with the rules set forth below:

       (a)  All Deferral Elections must be in writing on such forms as the
            Committee may prescribe and must be returned to the Committee
            no later than the date specified by the Committee.  In no event
            will the return date specified by the Committee be later than
            the end of the year that precedes the year that the amount
            deferred would otherwise be made available to such Eligible
            Employee.

       (b)  An individual shall be eligible to make a Deferral Election
            only if he or she is an Eligible Employee on the date specified
            by the Committee for the return of Deferral Election forms.

       (c)  If an Eligible Employee terminates employment in the same
            calendar year in which he or she makes a Deferral Election,
            that Deferral Election (and any Deferral Elections respecting
            future compensation in years following the year of employment
            termination) will be null and void and no deferral will be
            made.

       (d)  Amounts will be deferred to the "Payment Date" specified by the
            Eligible Employee in the Deferral Election and payments will
            commence within 30 days following the Payment Date in
            accordance with Section 5.1.  The Payment Date specified must
            be no earlier than the March 31st of the calendar year
            following the year in which the deferred amounts would
            otherwise have been paid and must be either:

            (i)  The 15th or last day of a specified month (but not
                 December 31) of a specified year in the future (the
                 "Specific Year Payment Date") or

            (ii) the March 31 following the year in which the Participant
                 terminates employment (the "Employment Termination Payment
                 Date").

            If a Participant terminates employment and has one or more
            Specific Year Payment Dates that would occur after the
            Employment Termination Payment Date, all amounts deferred to
            those Specific Year Payment Date(s) shall automatically be
            accelerated and payment with commence on the Employment
            Termination Payment Date.  Participant 401(k) McDESOP
            Equalization Amounts and Company Profit Sharing Equalization
            Credits described in Section 3 shall be deferred to the
            Participant's Employment Termination Payment Date, even though 
            a Participant has elected a Specific Year Payment Date for the
            remainder of his or her deferral.

            Deferral elections made prior to September 1, 1996 shall be
            deferred to the date specified in the deferral election in
            accordance with the terms of the Plan prior to January 1, 1997.


                                  Section 3
       Equalization for McDonald's Corporation Profit Sharing Program

       3.1  Equalization to Adjust for Participant 401(k) McDESOP
  Contributions.  Amounts deferred under this Plan are not considered
  compensation for the McDonald's Corporation Profit Sharing Program (the
  "Profit Sharing Program") or for the related non-qualified plans:   the
  McDonald's 1989 Executive Compensation Plan, the McDonald's Supplemental
  Employee Equalization Plan and the McDonald's Profit Sharing 
  Program Equalization Plan (the "McCAP/McEqual Plans").  The McDESOP
  portion of the Profit Sharing Program allows participants to contribute a
  percentage of their compensation as Section 401(k) contributions.
  Therefore, Eligible Employees who are Profit Sharing Program participants
  and make Deferral Elections for base salary and TIP awards under this
  Plan shall automatically have a portion of these deferred amounts set
  aside until the Participant's Termination Payment Date to adjust for the
  fact McDESOP Section 401(k) contributions cannot be made to the Profit
  Sharing Program or the related non-qualified plans for these deferred
  amounts (the "Participant 401(k) McDESOP Equalization Amount"). The
  Participant 401(k) McDESOP Equalization Amount shall be based on the
  amount that would have been contributed by the Participant under the
  McDESOP portion of the Profit Sharing Program and the related non-
  qualified plans if the deferral of base salary and TIP had not occurred.
  No Participant 401(k) McDESOP Equalization credit will be made for
  deferrals of Three-Year Incentive awards under this Plan.

       3.2  Company Profit Sharing Equalization Credits.  Amounts deferred
  under this Plan are not considered as compensation under the Profit
  Sharing Program or the McCAP/McEqual Plans.  Therefore, base salary and
  TIP awards deferred under this Plan shall be credited with an amount
  equal to the Company contribution that the Participant would have
  received under the Profit Sharing Program and/or McCAP/McEqual Plans if
  such deferral had not occurred ("Company Profit Sharing Equalization
  Credit").  If a Participant is not eligible to participate in the Profit
  Sharing Program or McCAP/McEqual Plans, or is not eligible to receive a
  Company contribution under such plans with respect to a deferred amount,
  no Company Profit Sharing Equalization Credit will be made.  No Company
  Profit Sharing Equalization Credit shall be made for Three-Year Incentive
  awards deferred under this Plan.

       3.3  Rules for Profit Sharing Equalization Amounts.  Equalization
  amounts under Sections 3.1 and 3.2 above (collectively referred to as
  "Equalization Amounts") shall be deferred until the Participant's
  Employment Termination Payment Date and cannot be withdrawn under Section
  5.3.  Equalization Amounts will become part of the Participant's Deferral
  Account and will be credited with earnings as part of that Deferral
  Account as described in Section 4.1.


                                  Section 4
                              Deferral Accounts

       4.1  Deferral Accounts.  A bookkeeping account shall be established
  in the Participant's name ("Deferral Account").  Each Participant's
  deferral account may be further divided into:

       (a)  amounts deferred pursuant to that year's Deferral Election and
            earnings thereon,

       (b)  Company Profit Sharing Equalization Credits associated with
            that year's Deferral Election and earnings thereon; and

       (c)  Participant 401(k) McDESOP Equalization amounts associated with
            that year's Deferral Election and earnings thereon.

  The Committee may also authorize other divisions or subaccounts of the
  deferral accounts as may be necessary to reflect the terms of the plan as
  amended from time to time.

  Amounts deferred pursuant to a Deferral Election shall be credited to the
  Deferral Account as of the date the Participant would otherwise have
  received the deferred amounts in the absence of a Deferral Election.  Any
  Equalization Amounts shall be credited to the Deferral Account as of the
  date the amount would have been allocated under the Profit Sharing
  Program or the McCAP/McEqual Plans if the deferral had not occurred.

       4.2  Investment Elections and Earnings Credits.  Prior to January 1,
  1997, amounts deferred under the Plan shall continue to be credited with
  the rate of return under the investment options and procedures set forth
  in the Plan as in effect prior to that date.  Effective on and after
  January 1, 1997, each Participant in the Plan shall make an investment
  election, as described below, and such election shall apply to the entire
  amount credited to the Participant's Deferral Accounts under the Plan.
  However, Section 16 Insiders, as defined in Section 5.5 of the Plan may
  not make investment elections involving McDonald's Common Stock.  (For
  further details concerning these restrictions, see Section 5.5 of the
  Plan.)  Participants who terminated employment prior to January 1, 1997,
  may file a new investment election in accordance with the provisions of
  this Section 4.2 effective on and after January 1, 1997, but if no new
  investment election is filed, Deferral Accounts for these participants
  will continue to be invested in accordance with the investment elections
  made prior to January 1, 1997.

  A Participant may change his investment election effective as of the
  first day of any month up to a maximum of twelve such investment
  elections each calendar year.  All investment elections shall be made by
  filing an investment election form with the Committee at such time and in
  such manner as the Committee may specify.

  Investment elections may be split between the following equivalent rates
  of return in increments of 10%, provided that the percentages specified
  must total 100%.

       (a)  a rate of return based upon the McDonald's Common Stock Fund
            under the Profit Sharing Program, after adjustment for expenses
            ("McDonald's Common Stock" equivalent);

       (b)  a rate of return based upon the Insurance Contract Fund under
            the Profit Sharing Program, after adjustment for expenses
            ("Insurance Contract" equivalent);

       (c)  a rate of return based upon the Diversified Stock Fund under
            the Profit Sharing Program, after adjustment for expenses
            ("Diversified Stock" equivalent);

       (d)  a rate of return based upon the Multi-Asset Fund under the
            Profit Sharing Program, after adjustment for expenses ("Multi-
            Asset" equivalent); and 

       (e)  a rate of return based upon the Money Market Fund under the
            Profit Sharing Program, after adjustment for expenses (``Money
            Market'' equivalent).

  If a Participant who is employed fails to make an investment election,
  amounts shall be credited with the same rate of return as amounts for
  which no investment election is received under the Profit Sharing
  component of the McDonald's Corporation Profit Sharing Program.
  (Currently, this is the Money Market equivalent rate of return.)   All
  investment elections will continue in effect for all Participants until
  the Participant files a new investment election.

  As of the 15th day (or if the fifteenth day of the month is not a
  business day, the next previous business day) and the last business day
  of each calendar month, or such additional dates as the Committee shall
  specify ("Valuation Date"), each Deferral Account shall be credited with
  earnings, gains and losses equal to the amount the Deferral Account would
  have earned, gained or lost, since the prior Valuation Date.

       4.3  Vesting.  A Participant shall be fully vested at all times in
  the balance of his or her Deferral Account.


                                  Section 5
                             Payment of Benefits

       5.1  Time and Method of Payment.  Payments to a Participant, or the
  Participant's beneficiary if the Participant is deceased, shall
  automatically be paid in a lump sum within 30 days following the Payment
  Date, unless the Participant or the Participant's beneficiary files a
  written installment distribution election on or before December 31 of the
  calendar year preceding the Payment Date.  An installment distribution
  election shall apply to all payments for that Payment Date and shall
  specify the period of years (up to a maximum of 15 years) over which
  payments are to be made and shall also specify whether installments are
  to be made quarterly or annually.  Installment payments shall be made in
  substantially equal installments over the installment period specified
  and shall commence within 30 days after the Payment Date.  Each
  installment payment shall be computed by dividing the balance of the
  Deferral Account(s) that is to be paid in installments by the number of
  payments remaining in the installment period.  Once an installment
  election is filed for a Payment Date, it cannot be revoked.  However,
  because the method of payment described above is more flexible, Deferral
  Elections made in 1993 which specified a five year installment payment
  shall be null and void, and shall be paid in a lump sum, unless the
  Participant or the Participant's beneficiary files a written installment
  election prior to December 31 of the calendar year preceding the Payment
  Date.

       5.2  Form of Payment.  All payments shall be made in cash.  However,
  a Participant  who has elected a McDonald's Common Stock based return may
  elect to receive payment in the form of shares of McDonald's Common Stock
  by filing a written request with the Committee prior to December 31 of
  the calendar year preceding the Payment Date.

       5.3  Early Withdrawals and Acceleration of Installment Payments.  A
  Participant shall have the right to withdraw in cash any portion of the
  balance of his or her Deferral Accounts (except for the Equalization
  Amounts of the Participant's Deferral Accounts under Sections 4.1(b) and
  (c) and amounts which were not withdrawable under the terms of the Plan
  prior to September 1, 1994) at any time prior to the applicable Payment
  Date, subject to the Committee's consent and a 10% forfeiture penalty on
  the amount requested.  A Participant who is receiving installment
  payments may accelerate payment of any unpaid amount, subject to the<PAGE>
  Committee's consent and 10% forfeiture penalty on the amount accelerated.
  The withdrawal or accelerated installment (reduced by the 10% forfeiture
  penalty) shall be paid within 30 days of the Valuation Date next
  following the date the election to withdraw or accelerate payments is
  approved by the Committee.  Withdrawals and accelerated installments
  shall be made first from the earliest maturing Deferral Account and shall
  be taken pro rata from the investment rate equivalents elected by the
  Participant.  Withdrawals shall be subject to such procedures as the
  Committee shall establish from time to time.

       5.4  Withholding of Taxes.  The Company shall withhold any
  applicable Federal, state or local income tax from payments due under the
  Plan in accordance with such procedures as the Company may establish.
  Generally, any Social Security taxes, including the Medicare portion of
  such taxes, shall be withheld and paid at the time incentive payments
  under the Target Incentive Plan, long term incentive plan or base salary
  payments would otherwise have been paid to the Participant.  The Company
  shall also withhold any other employment taxes as necessary to comply
  with applicable laws.

       5.5  Limitations For Section 16 Insiders.  A  "Section 16 Insider"
  shall include any Participant who has been deemed to be subject to
  Section 16 of the Securities Exchange Act of 1934 (the "Exchange Act") by
  the Board of Directors of the Company.  Notwithstanding any provision of
  the Plan to the contrary, the Deferral Account of each Section 16 Insider
  is subject to the following limitations:

       (a)  An Eligible Employee who is a Section 16 Insider at the time he
            or she makes a Deferral Election may elect a McDonald's Common
            Stock based return and at the same time must also specify the
            Payment Date and whether the payment will be in a lump sum or
            the specific installment period that will apply.  The election
            of a McDonald's Common Stock based return is irrevocable and
            cannot be changed by an investment election at a later date.  A
            Participant who is a Section 16 Insider may not make a
            withdrawal or accelerate installments under Section 5.3 of any
            Deferral Account(s) that are credited with a McDonald's Common
            Stock based return.  Section 16 Insiders who elect a McDonald's
            Common Stock based return and a form of payment will not be
            able to change those elections, even if the Plan is amended at
            a later date to provide increased flexibility.

       (b)  A Section 16 Insider who elects to invest in McDonald's Common
            Stock based return shall also elect, at the time the deferral
            is made, whether the distribution will be paid in cash or in
            the form of McDonald's Common Stock.  This provision applies
            only to deferral elections made on and after August 15, 1996.
            Amounts deferred under all deferral elections made prior to
            August 15, 1996 will be paid in cash.  However, for these cash
            distributions only, to the extent that a Section 16 Insider
            uses the cash distribution to purchase shares of McDonald's
            Common Stock on the open market in one or more transactions
            within seven months after the date such amounts are
            distributed, the Company shall reimburse the Section 16 Insider
            for all reasonable brokerage fees and other transaction costs
            incurred in connection with such purchases upon presentation of
            satisfactory evidence thereof not later than 60 days after the
            date of each transaction.

       (c)  If any Participant becomes a Section 16 Insider after making a
            Deferral Election under the Plan, any Deferral Account that is
            being credited with a McDonald's Common Stock based return
            shall automatically be converted to any non-McDonald's Common
            Stock based investment return specified by the Participant on 
            an investment election form as of the Valuation Date
            immediately preceding the date the Participant is designated a
            Section 16 Insider by the Board of Directors.  This automatic
            change to non-McDonald's Common Stock based returns will be
            made to preserve the Participant's right to make investment
            choices for investment options that do not involve McDonald's
            Common Stock, make early withdrawals and elect accelerated
            installments under Section 5.3.

       (d)  Elections to invest in McDonald's Common Stock based returns
            can be made by Section 16 Insiders only at the time the
            deferral election is made.  Investment elections which would
            result in a transfer into the McDonald's Common Stock based
            return at a later date are not permitted for Section 16
            Insiders.

  In addition, the Committee may take such other actions as are necessary
  so that transactions by Section 16 Insiders do not result in liability
  under Section 16(b) of the Exchange Act.

       5.6  Beneficiary.  A Participant shall have the right to name a
  beneficiary or beneficiaries who shall receive the balance of a
  Participant's Deferral Account in the event of the Participant's death
  prior to the payment of his or her entire Deferral Account.  If no
  beneficiary is named by a Participant or if he or she survives all of the
  named beneficiaries, the Deferral Account shall be paid to the same
  beneficiary or beneficiaries to which the Deferral Account would have
  been paid if it were in the Participant's Profit Sharing Fund Account
  under the Profit Sharing Program as of the date of the Participant's
  death.  To be effective, any beneficiary designation shall be filed in
  writing with the Committee.  A Participant may revoke an existing
  beneficiary designation by filing another written beneficiary designation
  with the Committee.  The latest beneficiary designation received by the
  Committee shall be controlling.


                                  Section 6
                                Miscellaneous

       6.1  Funding.  Benefits payable under the Plan to any Participant
  shall be paid directly by the Company.  The Company shall not be required
  to fund, or otherwise segregate assets to be used for payment of benefits
  under the Plan.  While the Company may, in the discretion of the
  Committee, make investments (a) in shares of McDonald's Common Stock
  through open market purchases or (b) in other investments in amounts
  equal or unequal to amounts payable hereunder, the Company shall not be
  under any obligation to make such investments and any such investment
  shall remain an asset of the Company subject to the claims of its general
  creditors.  Notwithstanding the foregoing, the Company may maintain one
  or more trusts ("Trust") to hold assets to be used for payment of
  benefits under the Plan.  Any payments by a Trust of benefits provided to
  a Participant under the Plan shall be considered payment by the Company
  and shall discharge the Company of any further liability under the Plan
  for such payments.

       6.2  Account  Statements.  The Company shall provide Participants
  with statements of the balance of their Deferral Accounts under the Plan
  at least annually.  The Committee may, in their discretion, also issue
  statements as of the March 31, June 30, September 30 and December 31
  Valuation Dates, or as of any other Valuation Date that the Committee
  deems appropriate.

       6.3  Employment Rights.  Establishment of the Plan shall not be
  construed to give any Eligible Employee the right to be retained in the 
  Company's service or to any benefits not specifically provided by the
  Plan.

       6.4  Interests Not Transferable.  Except as to withholding of any
  tax under the laws of the United States or any state or locality and the
  provisions of Section 5.6, no benefit payable at any time under the Plan
  shall be subject in any manner to alienation, sale, transfer, assignment,
  pledge, attachment, or other legal process, or encumbrance of any kind.
  Any attempt to alienate, sell, transfer, assign, pledge or otherwise
  encumber any such benefits, whether currently or thereafter payable,
  shall be void.  No person shall, in any manner, be liable for or subject
  to the debts or liabilities of any person entitled to such benefits.  If
  any person shall attempt to, or shall alienate, sell, transfer, assign,
  pledge or otherwise encumber benefits under the Plan, or if by any reason
  of the Participant's bankruptcy or other event happening at any time,
  such benefits would devolve upon any other person or would not be enjoyed
  by the person entitled thereto under the Plan, then the Company, in its
  discretion, may terminate the interest in any such benefits of the person
  entitled thereto under the Plan and hold or apply them to or for the
  benefit of such person entitled thereto under the Plan or such
  individual's spouse, children or other dependents, or any of them, in
  such manner as the Company may deem proper.

       6.5  Forfeitures and Unclaimed Amounts.  Unclaimed amounts shall
  consist of the amounts of the Deferral Accounts of a Participant that
  cannot be distributed because of the Committee's inability, after a
  reasonable search, to locate a Participant or the Participant's
  beneficiary, as applicable, within a period of two (2) years after the
  Payment Date upon which the payment of benefits become due. Unclaimed
  amounts shall be forfeited at the end of such two-year period.  Penalties
  charged for withdrawals under Section 5.3 shall also be forfeited in the
  year in which the penalty is charged.  These forfeitures will reduce the
  obligations of the Company under the Plan.  After an unclaimed amount has
  been forfeited, the Participant or beneficiary, as applicable, shall have
  no further right to the Participant's Deferral Account.

       6.6  Controlling Law.  The law of Illinois, except its law with
  respect to choice of law, shall be controlling in all matters relating to
  the Plan to the extent not preempted by ERISA.

       6.7  Action by the Company.  Except as otherwise specifically
  provided herein, any action required of or permitted by the Company under
  the Plan shall be by resolution of the Board of Directors of the Company
  or by action of any member of the Committee or person(s) authorized by
  resolution of the Board of Directors of the Company.


                                  Section 7
                           Employer Participation

       7.1  Adoption of Plan.  Any subsidiary or affiliate of the Company
  ("Employer") may, with the approval of the Committee and under such terms
  and conditions as the Committee may prescribe, adopt the corresponding
  portions of the Plan by resolution of its board of directors.  The
  Committee may amend the Plan as necessary or desirable to reflect the
  adoption of the Plan by an Employer, provided however, that an adopting
  Employer shall not have the authority to amend or terminate the Plan
  under Section 8.

       7.2  Withdrawal from the Plan by Employer.  Any such Employer shall
  have the right, at any time, upon the approval of and under such
  conditions as may be provided by the Committee, to withdraw from the Plan
  by delivering to the Committee written notice of its election so to
  withdraw.  Upon receipt of such notice by the Committee, the portion of 
  the Deferral Accounts of Participants and beneficiaries attributable to
  credits made while the Participants were employees of such withdrawing
  Employer, plus any net earnings, gains and losses or such credits, shall
  be distributed from the Trust at the direction of the Committee in cash
  at such time or times as the Committee, in its sole discretion, may deem
  to be in the best interest of such employees and their beneficiaries. To
  the extent the amounts held in the Trust for the benefit of such
  Participants and beneficiaries are not sufficient to satisfy the
  Employer's obligation to such Participants and their beneficiaries
  accrued on account of their employment with the Employer, the remaining
  amount necessary to satisfy such obligation shall be an obligation of the
  Employer, and the Company shall have no further obligation to such
  Participants and beneficiaries with respect to such amounts.


                                  Section 8
                          Amendment and Termination

  The Company intends the Plan to be permanent, but reserves the right at
  any time by action of its Board of Directors or by the Committee (in
  accordance with the restrictions in the following sentence) to modify,
  amend or terminate the Plan, provided however, that any amendment or
  termination of the Plan shall not reduce or eliminate any Deferral
  Account accrued through the date of such amendment or termination.

  The Committee shall have the same authority to adopt amendments to the
  Plan as the Board of Directors of the Company in the following
  circumstances:


       (a)  to adopt amendments to the Plan which the Committee determines
            are necessary or desirable for the Plan to comply with or to
            obtain benefits or advantages under the provisions of
            applicable law, regulations or rulings or requirements of the
            Internal Revenue Service or other governmental or
            administrative agency or changes in such law, regulations,
            rulings or requirements; and

       (b)  to adopt any other procedural or cosmetic amendment that
            the Committee determines to be necessary or desirable that does
            not materially change benefits to Participants or their
            beneficiaries or materially increase the Company's or adopting
            Employers' credits to the Plan.

  The Committee shall provide notice of amendments adopted by the Committee
  to the Board of Directors of the Company on a timely basis.

       Executed in multiple originals this 31st day of July, 1997.


                                McDONALD'S CORPORATION



                                /s/ Stanley R. Stein
                                ------------------------------------
                                By:       Stanley R. Stein
                                Title:    Executive Vice President


<PAGE>

                                                              EXHIBIT 10(h)

                            EMPLOYMENT AGREEMENT



       THIS EMPLOYMENT AGREEMENT ("Employment Agreement") is entered into
  as of this 8th day of July, 1997, by and between McDonald's  Corporation,
  a Delaware corporation ("Employer") and Edward H. Rensi ("Employee").

       WHEREAS, Employee and Employer desire to enter into this  Employment
  Agreement pertaining to the remaining  terms of Employee's employment  by
  Employer;

       NOW,  THEREFORE,  in  consideration  of  the  mutual  covenants  and
  promises contained herein and other good and valuable consideration,  the
  receipt of which is hereby acknowledged, the parties agree as follows:

  1. Employment.  Employer  hereby agrees  to continue  employing Employee,
     and Employee  hereby accepts  such continued  employment by  Employer,
     upon the terms and conditions  herein set forth until  August 1, 1998.
     The primary  place  of employment  shall  be  at Employer's  principal
     office, located in Oak  Brook, Illinois.  Employee  hereby voluntarily
     resigns his employment with Employer effective August 1, 1998.
    
  2. Duties.   Employee has  relinquished the  title of  President and  his
     position as an  officer of the  Employer.  Employee  will serve  as an
     internal  consultant  to  help  finalize  the  development  of  a  new
     production system.  Employee shall remain a member of Employer's Board
     of Directors  until  Employer's 1998  annual  meeting,  at which  time
     Employee agrees to resign this position.
    
  3. Base Salary.    Employer  shall  pay  to Employee  for  all  remaining
     services  to  be  performed  by  Employee   during  Employee's  active
     employment hereunder an annualized Base Salary of $790,000, payable in
     substantially equal bi-monthly payments of approximately $32,917 minus
     taxes and other deductions, until August 1, 1998.
    
  4. Bonus.  Employer shall  pay Employee a bonus,  on or about  January 3,
     1998, of $325,000, minus taxes and other deductions.
    
  5. Profit Sharing.  Employee shall receive  a profit sharing contribution
     at the same rate as other employees for 1997 and  1998, based upon his
     qualified earnings during those  respective years and  consistent with
     Employer's Profit Sharing Plan.
    
  6. Termination.    Upon  Employee's   August  1,  1998,   termination  of
     employment with Employer,  Employee shall have  the right  to exercise
     the following categories of  stock options as of  his termination date
     and for  five years  thereafter:   a)  all options  exercisable as  of
     Employee's termination  date;  and b)  all  options  that will  become
     exercisable within five years following Employee's termination date.
    
  7. Insurance Benefits.  Employee's group health  insurance benefits shall
     continue, subject to all applicable conditions, until August 30, 1998.
     Upon termination of employment,  Employee may exercise his  rights for
     continuation of  group health  coverage under  COBRA  S4980(B) of  the
     Internal Revenue Code of 1986, as amended, and upon expiration of such
     rights Employee will  be permitted  to purchase,  at his  own expense,
     Employer's retiree health  insurance policy subject  to all  terms and
     conditions of that policy, as amended from time to time, provided that
     such retiree policy continues to be offered by Employer.
    
  8. Stock Option Grants.   Employee shall  receive no stock  option grants
     from the signing of this agreement onward.
    
  9. Car.  At the time of  Employee's termination, he will  have the option
     to purchase his  company car, as  is, at a  price to be  determined at
     Employer's sole discretion.
    
    
       IN WITNESS WHEREOF, Employee has hereunto set his hand, and Employer
  has caused these presents to be executed in its name on its behalf, all
  as of the day and year first above written.

                           McDONALD'S CORPORATION

                           By: /s/ Stanley R. Stein
                               --------------------------------
                           Title:  Executive Vice President


                           /s/ Edward H. Rensi
                           ------------------------------------
                           Edward H. Rensi






     <PAGE> 23
     <TABLE>
                                                                                                               Exhibit 11
                                                      McDONALD'S CORPORATION
                                         STATEMENT RE:  COMPUTATION OF PER SHARE EARNINGS
                                   Dollars and shares in millions, except per common share data




         <CAPTION>                                                              Nine Months Ended         Quarters Ended
                                                                                  September 30             September 30
                                                                                1997        1996         1997        1996
                                                                                ----        ----         ----        ----

         <S>                                                                   <C>       <C>            <C>         <C>

         Net income                                                          $1,231.6    $1,162.6       $448.9      $440.6


         Preferred stock dividends                                              (20.7)      (20.7)        (6.9)       (6.9)


         Net income available to common shareholders                         $1,210.9    $1,141.9       $442.0      $433.7
                                                                             ========    ========       ======      ======

         Weighted average number of common shares outstanding during the
         period (A)                                                             689.9       699.1        688.5       697.8


         Additional shares related to potentially dilutive securities            16.4        19.1         15.9        17.9
                                                                              -------     -------      -------     -------

         Adjusted weighted average common shares                                706.3       718.2        704.4       715.7
                                                                              =======     =======      =======     =======

         Fully diluted net income per common share                             $ 1.71     $  1.59       $  .63      $  .61
                                                                              -------     -------      -------     -------


          NOTES:

          (A)  Refer to Condensed consolidated statement of income on page 4 and to Financial comments -
               Net income per common share on page 6 of this report.

          </TABLE> 



     <PAGE> 24
     <TABLE>                                                                                                         Exhibit 12
                                                         McDONALD'S CORPORATION
                                                 STATEMENT RE:  COMPUTATION OF RATIOS
                                                          Dollars In Millions

     <CAPTION>                                          Nine Months
                                                    Ended September 30,                 Years Ended December 31,
                                                    -------------------    --------------------------------------------------
                                                      1997       1996       1996       1995       1994       1993       1992
                                                      ----       ----       ----       ----       ----       ----       ----

     <S>                                            <C>        <C>        <C>        <C>        <C>        <C>        <C>

     EARNINGS AVAILABLE FOR FIXED CHARGES
     - Income before provision for income taxes     $1,817.9   $1,727.6   $2,251.0   $2,169.1   $1,886.6   $1,675.7   $1,448.1

     - Minority interest in operating results of
       majority-owned subsidiaries, including
       fixed charges related to redeemable
       preferred stock, less equity in
       undistributed operating results of
       less-than-50% owned affiliates                   21.0       27.9       39.6       19.6        6.6        6.9        5.3

     - Provision for income taxes of 50% owned
       affiliates included in consolidated income
       before provision for income taxes                48.7       53.5       73.2       73.3       34.9       34.2       29.4

     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                            110.0       97.9      130.9      103.8       83.4       71.6       70.1

     - Interest expense, amortization of debt
       discount and issuance costs, and
       depreciation of capitalized interest*           315.3      287.9      392.2      388.8      346.0      358.0      413.8
                                                   ---------------------------------------------------------------------------
                                                    $2,312.9   $2,194.8   $2,886.9   $2,754.6   $2,357.5   $2,146.4   $1,966.7
                                                   ===========================================================================
     FIXED CHARGES
     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                           $110.0      $97.9     $130.9     $103.8      $83.4      $71.6      $70.1

     - Interest expense, amortization of debt
       discount and issuance costs, and fixed
       charges related to redeemable preferred
       stock*                                          319.5      302.8      410.4      403.4      343.9      349.3      405.4

     - Capitalized interest*                            15.3       16.4       23.5       22.8       21.0       20.7       20.5
                                                   ---------------------------------------------------------------------------
                                                      $444.8     $417.1     $564.8     $530.0     $448.3     $441.6     $496.0
                                                   ===========================================================================
     RATIO OF EARNINGS TO FIXED CHARGES                 5.20       5.26       5.11       5.20       5.26       4.86       3.96
                                                   ===========================================================================

     *Includes amounts of the Registrant and its majority-owned subsidiaries, and one-half of the amounts of 50%-owned affiliates.
     </TABLE> 

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                             310
<SECURITIES>                                         0
<RECEIVABLES>                                      435
<ALLOWANCES>                                         0
<INVENTORY>                                         62
<CURRENT-ASSETS>                                 1,075
<PP&E>                                          19,810
<DEPRECIATION>                                   5,079
<TOTAL-ASSETS>                                  17,972
<CURRENT-LIABILITIES>                            2,221
<BONDS>                                          5,240
                                0
                                        358
<COMMON>                                             8
<OTHER-SE>                                      12,377
<TOTAL-LIABILITY-AND-EQUITY>                    17,972
<SALES>                                          6,026
<TOTAL-REVENUES>                                 8,456
<CGS>                                            4,923
<TOTAL-COSTS>                                    5,377
<OTHER-EXPENSES>                                  (90)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 270
<INCOME-PRETAX>                                  1,818
<INCOME-TAX>                                       586
<INCOME-CONTINUING>                              1,232
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,232
<EPS-PRIMARY>                                     1.76
<EPS-DILUTED>                                        0
        

</TABLE>

                                                                    EXHIBIT 99

  FOR IMMEDIATE RELEASE              FOR MORE INFORMATION CONTACT:
  11/10/97                           Investors:  Mary Healy   630/623-6429
                                     Media:  Chuck Ebeling    630/623-6150


                       McDONALD'S CORPORATION'S 1997 BIENNIAL
                         ANALYST MEETING OPENING HIGHLIGHTS



  OAK BROOK, IL -- At McDonald's biennial meeting with security analysts today,
  Mike Quinlan, Chairman and Chief Executive Officer, discussed his outlook for
  the future with the 150 analysts and portfolio managers in attendance.

       Quinlan remarked, "Outside the U.S., McDonald's has more than 40 percent
  of all globally branded quick-service restaurant locations and more than 60
  percent of the sales.  In the U.S., we are clearly the number one quick-
  service restaurant and our average restaurant volumes are significantly higher
  than our competitors.

       "I am committed to lengthening our lead around the world through
  expansion and increased sales at existing restaurants.  Through expansion
  alone, we will continue to add the equivalent of a multi-billion dollar
  Fortune 500 business each year.  My vision for McDonald's five years from
  now is to be in an even stronger global leadership position . . . more
  profitable . . . and more respected than we are today.  We will accomplish
  this through outstanding service, menu innovation and great value.

       "We have the people, the resources, the strengths and the commitment to
  achieve double-digit earnings per share growth - in the range of 10 to 15
  percent - in each of the next five years, assuming a stable U.S. dollar."

       McDonald's is the largest and best-known global foodservice retailer,
  with more than 22,000 restaurants in 106 countries.  On any day, even as the
  market leader, McDonald's serves less than one percent of the world's
  population.

                                      #   #   # 





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