MCDONALDS CORP
10-Q, 1997-05-13
EATING PLACES
Previous: MAXXAM INC, DEFA14A, 1997-05-13
Next: MEAD CORP, 10-K/A, 1997-05-13





     <PAGE> 1

                                      FORM 10-Q

                         SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C. 20549



          /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934


                    For the quarterly period ended March 31, 1997

                                         OR

          / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934

     For the transition period from             to 
     Commission file number 1-5231   ----------    ----------
                            ------

                               McDONALD'S CORPORATION
                -----------------------------------------------------
               (Exact name of registrant as specified in its charter)

                     DELAWARE                               36-2361282
          -------------------------------              -------------------
          (State or other jurisdiction of               (I.R.S. Employer
          incorporation or organization)               Identification No.)

      McDonald's Plaza, Oak Brook, Illinois                   60521
     ----------------------------------------               ----------
     (Address of principal executive offices)               (Zip Code)

         (Registrant's telephone number, including area code) (630) 623-3000

           --------------------------------------------------------------
           Former name, former address and former fiscal year, if changed
                                 since last report.)

     Indicate by check mark whether the registrant (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90
     days.  Yes  X   No
                ---     ---

                                     689,826,491
                          ---------------------------------
                          (Number of shares of common stock
                          outstanding as of March 31, 1997)<PAGE>

     <PAGE> 2


                               McDONALD'S CORPORATION
                               ----------------------

                                        INDEX
                                        -----


                                                              Page Reference
       Part I.    Financial Information

                  Item 1 - Financial Statements

                     Condensed consolidated balance sheet,
                     March 31, 1997 (unaudited) and
                     December 31, 1996                               3

                     Condensed consolidated statement of
                     income (unaudited), first quarters ended
                     March 31, 1997 and 1996                         4

                     Condensed consolidated statement of
                     cash flows (unaudited), first quarters
                     ended March 31, 1997 and 1996                   5

                     Financial comments (unaudited)                  6

                  Item 2 - Management's Discussion and
                           Analysis of Financial Condition
                           and Results of Operations                 7

       Part II.   Other Information

                  Item 6 - Exhibits and Reports on Form 8-K         16

                      (a) Exhibits
                          The exhibits listed in the
                          accompanying Exhibit Index are
                          filed as part of this report              16

                      (b) Reports on Form 8-K                       20

       Signature                                                    21<PAGE>

     <PAGE> 3

     PART I.  FINANCIAL INFORMATION
     ------------------------------

     Item 1.  Financial Statements
     -----------------------------
     <TABLE>
     CONDENSED CONSOLIDATED BALANCE SHEET
     <CAPTION>
                                              (unaudited)
     In millions                             March 31, 1997    December 31, 1996
     ---------------------------------------------------------------------------
     <S>                                       <C>                 <C>
     ASSETS
     CURRENT ASSETS
     Cash and equivalents                      $   299.8           $   329.9
     Accounts receivable                           429.0               467.1
     Notes receivable                               21.1                28.3
     Inventories, at cost, not in excess
       of market                                    60.4                69.6
     Prepaid expenses and other current 
       assets                                      199.8               207.6
     ---------------------------------------------------------------------------
          TOTAL CURRENT ASSETS                   1,010.1             1,102.5
     ---------------------------------------------------------------------------
     OTHER ASSETS AND DEFERRED CHARGES           1,222.6             1,184.4
     ---------------------------------------------------------------------------
     PROPERTY AND EQUIPMENT
     Property and equipment, at cost            19,082.4            19,133.9
     Accumulated depreciation and 
       amortization                             (4,831.1)           (4,781.8)
     ---------------------------------------------------------------------------
          NET PROPERTY AND EQUIPMENT            14,251.3            14,352.1
     ---------------------------------------------------------------------------
     INTANGIBLE ASSETS-NET                         773.7               747.0
     ---------------------------------------------------------------------------
     TOTAL ASSETS                              $17,257.7           $17,386.0
     ===========================================================================
     LIABILITIES AND SHAREHOLDERS' EQUITY
     CURRENT LIABILITIES
     Notes payable                             $   645.4           $   597.8
     Accounts payable                              478.5               638.0
     Income taxes                                   69.3                22.5
     Other taxes                                   141.9               136.7
     Accrued interest                              124.8               121.7
     Other accrued liabilities                     498.8               523.1
     Current maturities of long-term debt           81.1                95.1
     ---------------------------------------------------------------------------
          TOTAL CURRENT LIABILITIES              2,039.8             2,135.3
     ---------------------------------------------------------------------------
     LONG-TERM DEBT                              4,804.1             4,830.1
     COMMON EQUITY PUT OPTIONS                      43.7
     OTHER LONG-TERM LIABILITIES AND
       MINORITY INTERESTS                          721.8               726.5
     DEFERRED INCOME TAXES                       1,030.9               975.9<PAGE>
     SHAREHOLDERS' EQUITY
     Preferred stock, no par value; 
       authorized - 165.0 million shares; 
       issued - 7.2 thousand shares                358.0               358.0
     Common stock, $.01 par; authorized -
       3.5 billion shares; issued - 830.3 
       million shares                                8.3                 8.3
     Additional paid-in capital                    601.4               574.2
     Guarantee of ESOP notes                      (193.2)             (193.2)
     Retained earnings                          11,458.9            11,173.0
     Foreign currency translation 
       adjustment                                 (266.6)             (175.1)
     ---------------------------------------------------------------------------
                                                11,966.8            11,745.2
     ---------------------------------------------------------------------------
     Common stock in treasury, at cost; 
       140.5 and 135.7 million shares           (3,349.4)           (3,027.0)
     ---------------------------------------------------------------------------
          TOTAL SHAREHOLDERS' EQUITY             8,617.4             8,718.2
     ---------------------------------------------------------------------------
     TOTAL LIABILITIES AND SHAREHOLDERS' 
       EQUITY                                  $17,257.7           $17,386.0
     ===========================================================================

     See accompanying Financial comments.
     /TABLE
<PAGE>

 <PAGE> 4
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED)
 <CAPTION>

 In millions, except                                          Quarters Ended
 per common share data                                           March 31
                                                             1997        1996
 -------------------------------------------------------------------------------
 <S>                                                       <C>         <C>
 REVENUES
 Sales by Company-operated
   restaurants                                             $1,853.2    $1,713.8
 Revenues from franchised and
   affiliated restaurants                                     764.4       712.2
 -------------------------------------------------------------------------------
   TOTAL REVENUES                                           2,617.6     2,426.0
 -------------------------------------------------------------------------------
 OPERATING COSTS AND EXPENSES
 Company-operated restaurants                               1,527.1     1,419.3
 Franchised restaurants-
   occupancy expenses                                         148.3       137.2
 General, administrative and
   selling expenses                                           334.0       311.2
 Other operating (income)
   expense-net                                                 (6.0)       (4.2)
 -------------------------------------------------------------------------------
   TOTAL OPERATING COSTS
     AND EXPENSES                                           2,003.4     1,863.5
 -------------------------------------------------------------------------------
 OPERATING INCOME                                             614.2       562.5
 -------------------------------------------------------------------------------
 Interest expense                                              90.0        84.8
 Nonoperating (income)
   expense-net                                                  8.5        25.6
 -------------------------------------------------------------------------------
 INCOME BEFORE PROVISION FOR
   INCOME TAXES                                               515.7       452.1
 -------------------------------------------------------------------------------
 Provision for income taxes                                   171.2       150.5
 -------------------------------------------------------------------------------
 NET INCOME                                                $  344.5    $  301.6
 ===============================================================================
 NET INCOME PER COMMON
   SHARE                                                   $   0.49    $   0.42
 -------------------------------------------------------------------------------
 DIVIDENDS PER COMMON SHARE                                $   .075    $  .0675
 -------------------------------------------------------------------------------
 WEIGHTED AVERAGE COMMON SHARES
   OUTSTANDING                                                691.6       700.5
 -------------------------------------------------------------------------------
 See accompanying Financial comments.
 /TABLE
<PAGE>

 <PAGE> 5
 <TABLE>
 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)


 <CAPTION>
                                                               Quarters Ended
                                                                  March 31
 In millions                                                   1997      1996
 -------------------------------------------------------------------------------
 <S>                                                          <C>       <C>
 OPERATING ACTIVITIES
 Net income                                                   $ 344.5   $ 301.6
 Adjustments to reconcile to cash
 provided by operations
   Depreciation and amortization                                191.9     186.6
   Changes in operating working
      capital items                                              14.4     (26.0)
   Other                                                        (18.9)     12.1
 -------------------------------------------------------------------------------
     CASH PROVIDED BY OPERATIONS                                531.9     474.3
 -------------------------------------------------------------------------------
 INVESTING ACTIVITIES
 Property and equipment expenditures                           (454.4)   (467.1)
 Purchases and sales of restaurant
   businesses and sales of other 
   property                                                      23.0       4.6
 Other                                                          (57.9)    (31.7)
 -------------------------------------------------------------------------------
     CASH USED FOR INVESTING ACTIVITIES                        (489.3)   (494.2)
 -------------------------------------------------------------------------------
 FINANCING ACTIVITIES
 Notes payable and long-term
   financing issuances and repayments                           235.1     171.9
 Treasury stock purchases                                      (296.4)   (140.0)
 Common and preferred stock dividends                           (58.7)    (53.5)
 Other                                                           47.3      36.2
 -------------------------------------------------------------------------------
    CASH PROVIDED BY (USED FOR) 
    FINANCING ACTIVITIES                                        (72.7)     14.6
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS DECREASE                                  (30.1)     (5.3)
 -------------------------------------------------------------------------------
 Cash and equivalents at beginning of
 period                                                         329.9     334.8
 -------------------------------------------------------------------------------
 CASH AND EQUIVALENTS AT END OF PERIOD                        $ 299.8   $ 329.5
 ===============================================================================
 See accompanying Financial comments.
 /TABLE
<PAGE>

     <PAGE> 6
     FINANCIAL COMMENTS (UNAUDITED)

     BASIS OF PRESENTATION
     The accompanying condensed consolidated financial statements should be
     read in conjunction with the consolidated financial statements in the
     Company's 1996 Annual Report to Shareholders. In the opinion of the
     Company, all adjustments (consisting of normal recurring accruals)
     necessary for a fair presentation have been included.  The results for
     the quarter ended March 31, 1997 do not necessarily indicate the
     results that may be expected for the full year.
       The results of operations of restaurant businesses purchased and
     sold were not material to the condensed consolidated financial
     statements for periods prior to purchase and sale.

     NET INCOME PER COMMON SHARE
     Net income per common share was computed using net income, reduced by
     preferred stock cash dividends of $6.9 million for the first quarters
     of 1997 and 1996.  Adjusted net income was divided by the weighted
     average shares of common stock outstanding: 691.6 and 700.5 million
     for the first quarters ended March 31, 1997 and 1996, respectively.

     In February 1997, the Financial Accounting Standards Board issued
     Statement No. 128, Earnings per Share, (SFAS 128), which is required
     to be adopted on December 31, 1997.  At that time, the Company will be
     required to change the method currently used to compute earnings per
     share and to restate all prior periods to disclose diluted net income
     per common share in addition to its current basic net income per
     common share.  Pro forma diluted net income per common share amounts,
     calculated in accordance with SFAS 128, were $0.48 and $0.41 for the
     first quarters ended March 31, 1997 and 1996, respectively.

     ASSET IMPAIRMENT
     In first quarter 1996, the Company recorded a $16 million pre-tax
     charge to other operating (income) expense, equivalent to 2 cents per
     common share, related to restaurant sites in Mexico.

     COMMON EQUITY PUT OPTIONS
     During February and March 1997, the Company sold 1.0 million common
     equity put options which will expire in May 1997.  At March 31, 1997,
     the $43.7 million exercise price of these options was classified in
     common equity put options, and the related offset was recorded in
     common stock in treasury, net of premiums received.<PAGE>

     <PAGE> 7
     Item 2.  Management's Discussion And Analysis Of Financial Condition
     --------------------------------------------------------------------
     And Results Of Operations
     -------------------------
     <TABLE>
     INCREASES (DECREASES) IN OPERATING RESULTS OVER 1996

     <CAPTION>

     Dollars in millions, except                               First Quarter
     per common share data                                    Ended March 31
     -------------------------------------------------------------------------
     <S>                                                      <C>        <C>
     SYSTEMWIDE SALES                                         $523.6      7%
     -------------------------------------------------------------------------
     REVENUES
     Sales by Company-operated
       restaurants                                            $139.4      8%
     Revenues from franchised and
       affiliated restaurants                                   52.2      7
     -------------------------------------------------------------------------
       TOTAL REVENUES                                          191.6      8
     -------------------------------------------------------------------------
     OPERATING COSTS AND EXPENSES
     Company-operated restaurants                              107.8      8
     Franchised restaurants-
       occupancy costs                                          11.1      8
     General, administrative
       and selling expenses                                     22.8      7
     Other operating (income)
       expense-net                                              (1.8)  (N/M)
     -------------------------------------------------------------------------
       TOTAL OPERATING COSTS
       AND EXPENSES                                            139.9      8
     -------------------------------------------------------------------------
     OPERATING INCOME                                           51.7      9
     -------------------------------------------------------------------------
     Interest expense                                            5.2      6
     Nonoperating (income)
       expense-net                                             (17.1)  (N/M)
     -------------------------------------------------------------------------
     INCOME BEFORE PROVISION FOR
       INCOME TAXES                                             63.6     14
     -------------------------------------------------------------------------
     Provision for income taxes                                 20.7     14
     -------------------------------------------------------------------------
     NET INCOME                                               $ 42.9     14%
     =========================================================================
     NET INCOME PER COMMON
       SHARE                                                  $  .07     17%
     -------------------------------------------------------------------------
     (N/M) Not meaningful
     /TABLE
<PAGE>

     <PAGE> 8
     CONSOLIDATED OPERATING RESULTS
     Net income per common share and net income increased 17 and 14
     percent, respectively.  During the first quarter, the Company
     repurchased 6.7 million shares of common stock for approximately $300
     million.  Fewer shares outstanding resulted in the higher increase in
     net income per common share compared with the increase in net income.
     Excluding the $16 million charge for the adoption of SFAS 121 in first
     quarter 1996 and the negative effect of weaker foreign currencies, net
     income per common share and net income increased 13 and 12 percent,
     respectively.
       The first quarter 1997 had one less trading day compared with the
     prior year, as 1996 was a leap year.  This negatively affected 1997
     global results by approximately one cent per common share.
       Systemwide sales represent sales by Company-operated, franchised
     and affiliated restaurants.  Total revenues consist of sales by
     Company-operated restaurants and fees from restaurants operated by
     franchisees and affiliates.  These fees are based upon a percent of
     sales with specified minimum payments.  On a global basis, the
     increases in sales and revenues were due to expansion, offset in part
     by weaker foreign currencies.  The unusually low number of net U.S.
     restaurant additions in the first quarter was primarily due to
     satellite closings previously announced.  Restaurant additions are in
     line with our plans to add between 2,400 and 2,800 restaurants
     worldwide in 1997.

     ----------------------------------------------------------------------
     RESTAURANT ADDITIONS                                    Quarters Ended
                                                                March 31
                                                              1997     1996
     ----------------------------------------------------------------------
     U.S.                                                       10      129
     Outside the U.S.                                          244      187
     ----------------------------------------------------------------------
          Total restaurant additions                           254      316
     ----------------------------------------------------------------------
     RESTAURANTS UNDER CONSTRUCTION                            At March 31
                                                              1997     1996
     ----------------------------------------------------------------------
     U.S.                                                      106      115
     Outside the U.S.                                          406      272
     ----------------------------------------------------------------------
          Total restaurants under construction                 512      387
     ----------------------------------------------------------------------<PAGE>

     <PAGE> 9

     -----------------------------------------------------------------------
     CONSOLIDATED OPERATING MARGINS       Quarters Ended March 31
                                          1997      1996    Change
     -----------------------------------------------------------------------
     In millions of dollars
     Company-operated                   $326.1    $294.5       11%
     Franchised                          616.1     575.0        7%
     As a percent of sales/revenues
     Company-operated                     17.6      17.2       .4
     Franchised                           80.6      80.7      (.1)
     -----------------------------------------------------------------------

       Company-operated margins as a percent of sales increased, as food &
     paper and payroll costs declined, while occupancy & other operating
     costs increased as a percent of sales.
       Franchised margin dollars comprised about two-thirds of the
     combined operating margins, the same as in the prior year.  While
     franchised margins as a percent of applicable revenues were relatively
     flat, franchised margin dollars increased seven percent.
       The increase in general, administrative & selling expenses was
     primarily due to strategic global spending to support the Convenience,
     Value and Execution Strategies including costs associated with
     expansion and continued investment in developing countries.
       Other operating (income) expense--net is composed of transactions
     related to franchising and the foodservice business.  Equity in
     earnings decreased principally due to weaker results from
     international affiliates and a weaker Japanese Yen.  The other
     category reflects the $16 million charge for the adoption of SFAS 121
     in first quarter 1996.  Excluding the effect of this charge, the other
     category would have increased due to higher provisions for property
     dispositions in first quarter 1997.

     ------------------------------------------------------------------------
     OTHER OPERATING (INCOME)                                Quarters Ended
     EXPENSE-NET                                                March 31
     In millions of dollars                                  1997      1996
     ------------------------------------------------------------------------
     Gains on sales of restaurant
     businesses                                            $ (7.6)    $ (9.0)
     Equity in earnings of
     unconsolidated affiliates                              (15.9)     (18.5)
     Other                                                   17.5       23.3
     ------------------------------------------------------------------------
     Other operating (income)
     expense--net                                          $ (6.0)    $ (4.2)
     ========================================================================<PAGE>

     <PAGE> 10
       Consolidated operating income increased $51.7 million or nine
     percent.  This increase reflected higher combined operating margin
     dollars and slightly higher other operating income, offset in part by
     higher general, administrative & selling expenses and weaker foreign
     currencies.
       Higher interest expense reflected higher debt levels, offset in
     part by lower average interest rates and weaker foreign currencies.
       Nonoperating (income) expense reflected higher translation gains in
     1997 compared with 1996, and in 1996, losses associated with the
     reduction of the carrying value of the Company's investment in
     Discovery Zone common stock to zero.
       The effective income tax rate was 33.2 percent for first quarter
     1997 compared with 33.3 percent for first quarter 1996.  For 1997, the
     Company expects the effective tax rate to be in the range of 32.5 to
     33.5 percent.

     U.S. OPERATING RESULTS
     U.S. sales increased due to restaurant expansion (607 restaurants
     added in the 12 months ended March 31, 1997) and positive comparable
     sales.  The increase in U.S. comparable sales was significant given an
     extremely competitive U.S. operating environment, and one less trading
     day in the quarter because 1996 was a leap year.  We attribute the
     increase in part to successful marketing and promotions including
     Monopoly and Chicken McNuggets.  Weather patterns year over year had a
     negligible effect on results.

     ----------------------------------------------------------------------
     U.S. OPERATING RESULTS                                 Quarters Ended
                                                               March 31
                                                            1997      1996
     ----------------------------------------------------------------------
     Percent increase/(decrease)
     Sales                                                     7         3
     Revenues                                                  3         4
     Operating income                                          5        (4)
     ----------------------------------------------------------------------
     As a percent of sales/revenues
     Company-operated margins                               16.0      15.0
     Franchised margins                                     80.5      80.5
     ----------------------------------------------------------------------

       U.S. sales increased at a faster rate than revenues primarily
     because the number of U.S. franchised and affiliated restaurants
     increased over the past year while the number of Company-operated
     restaurants decreased.
       The increase in U.S. operating income reflected higher Company-
     operated and franchised margin dollars, offset in part by higher
     general, administrative & selling expenses, and an increase in other
     operating expenses.
       The increase in Company-operated margins as a percent of sales
     primarily resulted from lower food & paper and payroll costs, offset
     in part by an increase in occupancy & other operating expenses as a
     percent of sales.
       Franchised margins as a percent of revenues were flat for the
     quarter as the benefit of positive comparable sales was offset by
     higher rent expense as a percent of revenues.<PAGE>

     <PAGE> 11
     OPERATING RESULTS OUTSIDE THE U.S.
     The sales increase outside the U.S. was driven primarily by expansion
     as weaker foreign currencies and negative comparable sales on a
     constant currency basis tempered the results.  If exchange rates had
     remained at 1996 levels, sales outside the U.S. would have increased
     14 percent.  Strong comparable sales last year, weak economies, as
     well as one less trading day and severe weather in Europe in 1997,
     contributed to the weakness in comparable sales in first quarter 1997.
     We expect results to improve for the balance of the year.

     ----------------------------------------------------------------------
     OPERATING RESULTS OUTSIDE THE U.S.                     Quarters Ended
                                                               March 31
                                                            1997      1996
     ----------------------------------------------------------------------
     Percent increase
     Sales                                                     7        17
     Revenues                                                 12        20
     Operating income                                         13         6
     Operating income excluding
     SFAS 121 charge and foreign
     currency impact                                          14        15
     ----------------------------------------------------------------------
     As a percent of sales/revenues
     Company-operated margins                               18.4      18.5
     Franchised margins                                     80.7      81.1
     ----------------------------------------------------------------------

       Revenues increased at a faster rate than sales.  This was primarily
     due to the weakening Japanese Yen that had a greater effect on sales
     than revenues due to our affiliate structure in Japan, and the higher
     growth rate in Company-operated versus franchised restaurants.
       Of the fifteen largest international markets, the following had
     strong sales and operating income growth for the first quarter:  New
     Zealand and Taiwan in Asia/Pacific; Austria, England, Italy, Spain,
     Sweden and Switzerland in Europe; and Argentina and Mexico in Latin
     America.  Our operations in Canada, France and Germany were negatively
     affected by weak economies throughout the first quarter.
       The increase in operating income outside the U.S. was driven by
     higher Company-operated and franchised margin dollars, and an increase
     in other operating income.  Weaker foreign currencies and higher
     general, administrative & selling expenses necessary to fund the
     accelerated expansion and continued investment in developing countries
     partly offset these increases.  Excluding the negative effect of
     weaker foreign currencies and the $16 million charge to other
     operating income recorded in first quarter 1996, operating income
     outside the U.S. increased 14 percent in 1997.
       Company-operated margins as a percent of sales were relatively flat
     as a decrease in food & paper costs was offset by an increase in
     occupancy & other operating costs as a percent of sales.  Payroll
     costs as a percent of sales remained flat.
       Franchised margins as a percent of revenues were relatively flat.<PAGE>

     <PAGE> 12
     IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS
     While changing foreign currencies affect reported results, McDonald's
     lessens exposures by primarily purchasing goods and services in local
     currencies, financing in local currencies and hedging certain foreign-
     denominated cash flows.
       The weakening of the Japanese Yen and Deutsche Mark were the
     primary foreign currency changes that negatively affected first
     quarter 1997 results.  The following tables illustrate what the
     results would have been if exchange rates had remained at 1996 levels
     compared with reported results.

     --------------------------------------------------------------------------
     FOREIGN CURRENCY IMPACT ON INTERNATIONAL RESULTS
     --------------------------------------------------------------------------
     Dollars in millions           Quarter Ended March 31, 1997
     --------------------------------------------------------------------------
                                                                  Increase
     --------------------------------------------------------------------------
                        Adjusted    Reported      Change     Adjusted  Reported
     --------------------------------------------------------------------------
     Sales              $4,083.6    $3,844.2      $239.4        14%        7%
     Operating income      375.2       356.1        19.1        19        13
     --------------------------------------------------------------------------<PAGE>

     <PAGE> 13

     --------------------------------------------------------------------------
     FOREIGN CURRENCY IMPACT ON WORLDWIDE RESULTS
     --------------------------------------------------------------------------
     Dollars in millions, except
     per common share data         Quarter Ended March 31, 1997
     --------------------------------------------------------------------------
                                                                  Increase
     --------------------------------------------------------------------------
                        Adjusted    Reported      Change     Adjusted  Reported
     --------------------------------------------------------------------------
     Systemwide sales   $8,072.5    $7,833.1      $239.4        10%        7%
     Operating income      633.3       614.2        19.1        13         9
     Net income            350.7       344.5         6.2        16        14
     Net income per
     common share            .50         .49         .01        19        17
     --------------------------------------------------------------------------


     FINANCIAL POSITION
     Cash provided by operations for the quarter ended March 31, 1997
     increased 12%.  Together with other sources of cash such as
     borrowings, cash provided by operations was used primarily for capital
     expenditures, debt repayments, share repurchases and dividends.  The
     consolidated capital expenditure decrease of 3% in the first quarter
     resulted from a 31% decrease in U.S. capital expenditures offsetting a
     16% capital expenditure increase from outside the U.S.  Restaurant
     additions remain in line with our plans to add between 2,400 and 2,800
     restaurants worldwide in 1997, with more than 70% being outside the
     U.S.


     FORWARD-LOOKING STATEMENTS
     Certain forward-looking statements are included in this quarterly
     report.  They use such words as "may," "will," "expect," "believe,"
     "plan" and other similar terminology.  These statements reflect
     management's current expectations and involve a number of risks and
     uncertainties.  Actual results could differ materially due to changes
     in:  global and local business and economic conditions; legislation
     and governmental regulation; competition; success of operating
     initiatives and advertising and promotional efforts; food, labor and
     other operating costs; availability and cost of land and construction;
     accounting policies and practices; consumer preferences, spending
     patterns and demographic trends; political or economic instability in
     local markets; and currency exchange rates.<PAGE>

     <PAGE> 14
     <TABLE>
     FIRST QUARTER 1997 HIGHLIGHTS


     <CAPTION>
     OPERATING RESULTS
     --------------------------------------------------------------------------
                                                             Quarters Ended
     Dollars in millions                                        March 31
                                                            1997        1996
     ---------------------------------------------------------------------------
     <S>                                                 <C>         <C>
     Systemwide sales                                    $ 7,833.1   $ 7,309.5
     ---------------------------------------------------------------------------
     U.S. sales                                            3,988.9     3,722.8
       Operated by franchisees                             3,093.2     2,884.7
       Operated by the Company                               637.8       640.0
       Operated by affiliates                                257.9       198.1
     ---------------------------------------------------------------------------
     Sales outside the U.S.                                3,844.2     3,586.7
       Operated by franchisees                             1,770.9     1,686.3
       Operated by the Company                             1,215.4     1,073.8
       Operated by affiliates                                857.9       826.6
     ---------------------------------------------------------------------------
     Total revenues                                        2,617.6     2,426.0
       U.S.                                                1,083.9     1,053.0
       Outside the U.S.                                    1,533.7     1,373.0
     ---------------------------------------------------------------------------
     Operating income                                        614.2       562.5
       U.S.                                                  271.2       259.2
       Outside the U.S.                                      356.1       314.2
       Corporate G&A                                         (13.1)      (10.9)
     ---------------------------------------------------------------------------
     Income before provision for
     income taxes                                            515.7       452.1
     Net income                                              344.5       301.6
     Net income per common share                               .49         .42
     ---------------------------------------------------------------------------
     Cash provided by operations                             531.9       474.3
     ---------------------------------------------------------------------------
     Total assets                                         17,257.7    17,386.0
     Total shareholders' equity                            8,617.4     8,718.2
     ---------------------------------------------------------------------------


     /TABLE
<PAGE>

     <PAGE> 15
     <TABLE>
     RESTAURANTS

     <CAPTION>

     -------------------------------------------------------------------------
                                                  At March 31, 1997       1996
     -------------------------------------------------------------------------
     <S>                                                     <C>        <C>
     Systemwide restaurants                                  21,276     18,696
     -------------------------------------------------------------------------
     U.S.                                                    12,104     11,497
       Operated by franchisees                                9,474      9,018
       Operated by the Company                                1,800      1,851
       Operated by affiliates                                   830        628
     -------------------------------------------------------------------------
     Outside the U.S.                                         9,172      7,199
       Operated by franchisees                                4,036      3,339
       Operated by the Company                                2,568      2,074
       Operated by affiliates                                 2,568      1,786
     -------------------------------------------------------------------------
     By Type
       Operated by franchisees                               13,510     12,357
       Operated by the Company                                4,368      3,925
       Operated by affiliates                                 3,398      2,414
     -------------------------------------------------------------------------

     /TABLE
<PAGE>

     <PAGE> 16

                                    PART II


     Item 6.  Exhibits and Reports on Form 8-K
     -----------------------------------------

     (a) - Exhibits
     --------------

     Exhibit Number               Description
     --------------               -----------

          (3)  Corrected Restated Certificate of Incorporation effective as
               of December 13, 1996 and By-Laws effective of January 21,
               1997, incorporated by reference from Form 8-K dated
               January 9, 1997.

          (4)  Instruments defining the rights of security holders,
               including indentures (A):

               (a)  Debt Securities. Indenture dated as of March 1, 1987
                    incorporated herein by reference from Exhibit 4(a) of
                    Form S-3 Registration Statement, SEC file no. 33-12364.

                    (i)   Medium-Term Notes, Series B, due from nine
                          months to 30 years from Date of Issue.
                          Supplemental Indenture No. 12 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated August 18, 1989 and Forms of Medium-Term
                          Notes, Series B, incorporated herein by
                          reference from Exhibit (4)(b) of Form 8-K dated
                          September 14, 1989.

                    (ii)  Medium-Term Notes, Series C, due from nine
                          months to 30 years from Date of Issue. Form of
                          Supplemental Indenture No. 15 incorporated
                          herein by reference from Exhibit 4(b) of
                          Form S-3 Registration Statement, SEC file
                          no. 33-34762 dated May 14, 1990.

                    (iii) Medium-Term Notes, Series C, due from nine
                          months (U.S. Issue)/184 days (Euro Issue) to 30
                          years from Date of Issue. Amended and restated
                          Supplemental Indenture No. 16 incorporated
                          herein by reference from Exhibit (4) of Form
                          10-Q for the period ended March 31, 1991.

                    (iv)  8-7/8% Debentures due 2011. Supplemental
                          Indenture No. 17 incorporated herein by
                          reference from Exhibit (4) of Form 8-K dated
                          April 22, 1991.<PAGE>

     <PAGE> 17
     Exhibit Number               Description
     --------------               -----------

                    (v)   Medium-Term Notes, Series D, due from nine
                          months (U.S. Issue)/184 days (Euro Issue) to 60
                          years from Date of Issue.  Supplemental
                          Indenture No. 18 incorporated herein by
                          reference from Exhibit 4(b) of  Form S-3
                          Registration Statement, SEC file no. 33-42642
                          dated September 10, 1991.

                    (vi)  7-3/8% Notes due July 15, 2002. Form of
                          Supplemental Indenture No. 19 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated July 10, 1992.

                    (vii) 6-3/4% Notes due February 15, 2003. Form of
                          Supplemental Indenture No. 20 incorporated
                          herein by reference from Exhibit (4) of Form 8-K
                          dated March 1, 1993.

                    (viii)7-3/8% Debentures due July 15, 2033. Form of
                          Supplemental Indenture No. 21 incorporated
                          herein by reference from Exhibit (4)(a)of
                          Form 8-K dated July 15, 1993.

                    (ix)  Medium-Term Notes, Series E, due from nine
                          months to 60 years from date of issue.  Form of
                          Supplemental Indenture No. 22, incorporated
                          herein by reference from Exhibit (4) of Form 
                          10-Q for the period ended June 30, 1995.

                    (x)   6-5/8% Notes due September 1, 2005.  Form of
                          Supplemental Indenture No. 23 incorporated
                          herein by reference from Exhibit 4(a) of Form
                          8-K dated September 5, 1995.

                    (xi)  7.05% Debentures due 2025.  Form of Supplemental
                          Indenture No. 24 incorporated herein by
                          reference from Exhibit (4)(a) of Form 8-K dated
                          November 13, 1995.

               (b)  Form of Deposit Agreement dated as of November 25, 1992
                    by and between McDonald's Corporation, First Chicago
                    Trust Company of New York, as Depositary, and the
                    Holders from time to time of the Depositary Receipts.

               (c)  Rights Agreement dated as of December 13, 1988 between
                    McDonald's Corporation and The First National Bank of
                    Chicago, incorporated herein by reference from Exhibit
                    1 of Form 8-K dated December 23, 1988.<PAGE>

     <PAGE> 18
     Exhibit Number               Description
     --------------               -----------

                    (i)  Amendment No. 1 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated May 25, 1989.

                    (ii) Amendment No. 2 to Rights Agreement incorporated
                         herein by reference from Exhibit 1 of Form 8-K
                         dated July 25, 1990.

               (d)  Indenture and Supplemental Indenture No. 1 dated as of
                    September 8, 1989, between McDonald's Matching and
                    Deferred Stock Ownership Trust, McDonald's Corporation
                    and Pittsburgh National Bank in connection with SEC
                    Registration Statement Nos. 33-28684 and 33-28684-01,
                    incorporated herein by reference from Exhibit (4)(a) of
                    Form 8-K dated September 14, 1989.

               (e)  Form of Supplemental Indenture No. 2 dated as of
                    April 1, 1991, supplemental to the Indenture between
                    McDonald's Matching and Deferred Stock Ownership Trust,
                    McDonald's Corporation and Pittsburgh National Bank in
                    connection with SEC Registration Statement Nos.
                    33-28684 and 33-28684-01, incorporated herein by
                    reference from Exhibit (4)(c) of Form 8-K dated
                    March 22, 1991.

               (f)  8.35% Subordinated Deferrable Interest Debentures due
                    2025.  Indenture incorporated herein by reference from
                    Exhibit 99.1 of Schedule 13E-4/A Amendment No. 2 dated
                    July 14, 1995.

               (g)  Senior Debt Securities Indenture dated as of
                    October 19, 1996, incorporated herein by reference from
                    Exhibit 4(a) of Form S-3 Registration Statement, SEC
                    File No. 333-14141.

               (h)  Subordinated Debt Securities Indenture dated as of
                    October 18, 1996, incorporated herein by reference from
                    Form 8-K dated October 18, 1996.

                    (i)  7 1/2% Subordinated Deferrable Interest Debentures
                         due 2036.  Supplemental Indenture No. 1 dated as
                         of November 5, 1996, incorporated herein by
                         reference from Exhibit 4(b) of Form 8-K dated as
                         of October 18, 1996.

                    (ii) 7 1/2% Subordinated Deferrable Interest Debentures
                         due 2037.  Supplemental Indenture No. 2 dated as
                         of November 5, 1996, incorporated herein by
                         reference from Form 8-K dated January 9, 1997.<PAGE>

     <PAGE> 19
     Exhibit Number               Description
     --------------               -----------

          (10) Material Contracts

               (a)  Directors' Stock Plan, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1994.*

               (b)  Profit Sharing Program, as amended and restated,
                    incorporated herein by reference from Form 10-K for the
                    year ended December 31, 1995.*

               (c)  McDonald's Supplemental Employee Benefit Equalization
                    Plan, McDonald's Profit Sharing Program Equalization Plan
                    and McDonald's 1989 Equalization Plan, as amended and
                    restated, incorporated herein by reference from Form 10-K
                    for the year ended December 31, 1995.*

               (d)  1975 Stock Ownership Option Plan as amended and
                    restated, incorporated herein by reference from
                    Exhibit (10)(d) of Form 10-Q for the quarter ended
                    March 31, 1996*.

               (e)  1992 Stock Ownership Incentive Plan, incorporated
                    herein by reference from Exhibit B on pages 29-41 of
                    McDonald's 1995 Proxy Statement and Notice of 1995
                    Annual Meeting of Shareholders dated April 12, 1995*.

               (f)  McDonald's Corporation Deferred Income Plan, as amended
                    and restated, incorporated herein by reference from
                    Form 10-K for the year ended December 31, 1996.*

               (g)  Non-Employee Director Stock Option Plan, incorporated
                    by reference from Exhibit A on pages 25-28 of
                    McDonald's 1995 Proxy Statement and Notice of 1995
                    Annual Meeting of Shareholders dated April 12, 1995.*

      (11) Statement re:  Computation of per share earnings.

      (12) Statement re:  Computation of ratios.

      (27) Financial Data Schedule

     --------------------
      * Denotes compensatory plan.<PAGE>

     <PAGE> 20
      (A) Other instruments defining the rights of holders of long-term
          debt of the registrant and all of its subsidiaries for which
          consolidated financial statements are required to be filed and
          which are not required to be registered with the Securities and
          Exchange Commission, are not included herein as the securities
          authorized under these instruments, individually, do not exceed
          10% of the total assets of the registrant and its subsidiaries on
          a consolidated basis. An agreement to furnish a copy of any such
          instruments to the Securities and Exchange Commission upon
          request has been filed with the Commission.

      (b) Reports on Form 8-K

          The following reports on Form 8-K were filed for the last quarter
          covered by this report, and subsequently up to May 7, 1997.

                                                Financial Statements
               Date of Report     Item Number   Required to be Filed
               --------------     -----------   --------------------
               January 9, 1997       Item 5              No
               April 17, 1997        Item 7              No<PAGE>

     <PAGE> 21








                                   Signature
                                  -----------



     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf
     by the undersigned thereunto duly authorized.

                           McDONALD'S CORPORATION
                                (Registrant)







                          By  /s/  Michael L. Conley
                                   -----------------
                                     (Signature)

                              Michael L. Conley
                              Executive Vice President,
                              Chief Financial Officer





        May 7, 1997
     ------------------
          (Date)<PAGE>



     <PAGE> 22
     <TABLE>
                                                                                                              Exhibit 11
                                                      McDONALD'S CORPORATION
                                         STATEMENT RE:  COMPUTATION OF PER SHARE EARNINGS
                                   Dollars and shares in millions, except per common share data




         <CAPTION>                                                                                        Quarters Ended
                                                                                                             March 31
                                                                                                         1997        1996
                                                                                                         ----        ----
         <S>                                                                                            <C>         <C>
         Net income                                                                                     $344.5      $301.6


         Preferred stock dividends                                                                        (6.9)       (6.9)
                                                                                                        -------     -------

         Net income available to common shareholders                                                    $337.6      $294.7
                                                                                                        =======     =======

         Weighted average number of common shares outstanding during the
         period (A)                                                                                      691.6       700.5


         Additional shares related to potentially dilutive securities                                     16.6        20.6
                                                                                                        -------     -------

         Adjusted weighted average common shares                                                         708.2       721.1
                                                                                                        =======     =======

         Fully diluted net income per common share                                                      $ 0.48      $ 0.41
                                                                                                        -------     -------


          NOTES:

          (A)  Refer to Condensed consolidated statement of income on page 4 and to Financial comments -
               Net income per common share on page 6 of this report.

          /TABLE
<PAGE>



     <PAGE> 23
     <TABLE>                                                                                                         Exhibit 12
                                                         McDONALD'S CORPORATION
                                                 STATEMENT RE:  COMPUTATION OF RATIOS
                                                              In Millions

     <CAPTION>                                            Quarters
                                                      Ended March 31,                   Years Ended December 31,
                                                    -------------------    --------------------------------------------------
                                                      1997       1996       1996       1995       1994       1993       1992
                                                      ----       ----       ----       ----       ----       ----       ----
     <S>                                              <C>        <C>      <C>        <C>        <C>        <C>        <C>
     EARNINGS AVAILABLE FOR FIXED CHARGES
     - Income before provision for income taxes       $515.7     $452.1   $2,251.0   $2,169.1   $1,886.6   $1,675.7   $1,448.1

     - Minority interest in operating results of
       majority-owned subsidiaries, including
       fixed charges related to redeemable
       preferred stock, less equity in
       undistributed operating results of
       less-than-50% owned affiliates                    8.1        4.0       39.6       19.6        6.6        6.9        5.3

     - Provision for income taxes of 50% owned
       affiliates included in consolidated income
       before provision for income taxes                19.1       22.4       73.2       73.3       34.9       34.2       29.4

     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                             35.5       29.6      130.9      103.8       83.4       71.6       70.1

     - Interest expense, amortization of debt
       discount and issuance costs, and
       depreciation of capitalized interest*           115.5       96.6      392.2      388.8      346.0      358.0      413.8
                                                   ---------------------------------------------------------------------------
                                                      $693.9     $604.7   $2,886.9   $2,754.6   $2,357.5   $2,146.4   $1,966.7
                                                   ===========================================================================
     FIXED CHARGES
     - Portion of rent charges (after reduction
       for rental income from subleased
       properties) considered to be representative
       of interest factors*                            $35.5      $29.6     $130.9     $103.8      $83.4      $71.6      $70.1

     - Interest expense, amortization of debt
       discount and issuance costs, and fixed
       charges related to redeemable preferred
       stock*                                          113.7      100.4      410.4      403.4      343.9      349.3      405.4

     - Capitalized interest*                             4.1        4.5       23.5       22.8       21.0       20.7       20.5
                                                   ---------------------------------------------------------------------------
                                                      $153.3     $134.5     $564.8     $530.0     $448.3     $441.6     $496.0
                                                   ===========================================================================
     RATIO OF EARNINGS TO FIXED CHARGES                 4.53       4.50       5.11       5.20       5.26       4.86       3.96
                                                   ===========================================================================

     *Includes amounts of the Registrant and its majority-owned subsidiaries, and one-half of the amounts of 50%-owned affiliates.
     /TABLE
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5                                                        EXHIBIT 27
       
<S>                                        <C>
<PERIOD-TYPE>                              3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                             300
<SECURITIES>                                         0
<RECEIVABLES>                                      450
<ALLOWANCES>                                         0
<INVENTORY>                                         60
<CURRENT-ASSETS>                                 1,010
<PP&E>                                          19,082
<DEPRECIATION>                                   4,831
<TOTAL-ASSETS>                                  17,258
<CURRENT-LIABILITIES>                            2,040
<BONDS>                                          4,804
                                0
                                        358
<COMMON>                                             8
<OTHER-SE>                                      11,601
<TOTAL-LIABILITY-AND-EQUITY>                    17,258
<SALES>                                          1,853
<TOTAL-REVENUES>                                 2,618
<CGS>                                            1,527
<TOTAL-COSTS>                                    1,675
<OTHER-EXPENSES>                                   (6)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  90
<INCOME-PRETAX>                                    516
<INCOME-TAX>                                       171
<INCOME-CONTINUING>                                345
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       345
<EPS-PRIMARY>                                      .49
<EPS-DILUTED>                                        0
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission