SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): July 17, 1997
McDONALD'S CORPORATION
(Exact name of Registrant as specified in its Charter)
Delaware 1-5231 36-2361282
(State of Incorporation) (Commission File No.) (IRS Employer
Identification No.)
One McDonald's Plaza
Oak Brook, Illinois 60523
(630) 623-3000
(Address and Phone Number of Principal Executive Offices)
<PAGE>
Item 7. Financial Statements, Pro Forma Financial Information and Exhibit
(c) Exhibit
(99) Press Release dated July 17, 1997 -- McDonald's Reports Record
Global Results
<PAGE>
SIGNATURE
---------
Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
McDONALD'S CORPORATION
(Registrant)
By: /s/ Gloria Santona
------------------------------
Gloria Santona
Vice President,
Deputy General Counsel
and Secretary
EXHIBIT 99
Investor Release
FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT:
07/17/97 Investors: Mary Healy, 630-623-6429
Media: Chuck Ebeling, 630-623-6150
McDONALD'S REPORTS RECORD GLOBAL RESULTS
-----------------------------------------
OAK BROOK, IL -- McDonald's Corporation today announced record results
for the six months and quarter ended June 30, 1997:
- Net income per common share rose 10% for the six months and 7% for
the quarter.
- Net income grew 8% for the six months and 4% for the quarter.
- Sales outside the U.S. increased 18% for the quarter in constant
currencies.
- Operating income outside the U.S. contributed 56% to consolidated
operating income and grew 15% for the quarter in constant
currencies.
- The Company added 761 restaurants in the first six months, or one
every six hours. Nearly 90% were outside the U.S.
- The Company repurchased $500 million of common stock during the
first six months of 1997.
Key highlights
Dollars in millions, except Six months ended June 30
per common share data 1997 1996 Increase
--------- --------- -------------
Systemwide sales $16,308.2 $15,241.5 $1,066.7 7%
Total revenues 5,450.2 5,091.1 359.1 7
Operating income 1,357.7 1,274.6 83.1 7
Net income 782.7 722.0 60.7 8
Net income per common share 1.11 1.01 .10 10
Quarters ended June 30
1997 1996 Increase
--------- --------- -------------
Systemwide sales $8,475.1 $7,932.0 $543.1 7%
Total revenues 2,832.6 2,665.1 167.5 6
Operating income 743.5 712.1 31.4 4
Net income 438.2 420.4 17.8 4
Net income per common share .63 .59 .04 7
<PAGE>
SUMMARY COMMENTARY
Chairman and Chief Executive Officer Michael R. Quinlan said, "McDonald's
global foodservice business delivered good results in the second quarter
and first six months of 1997. We are confident in our growth strategies
and expect 1997 to be another record-breaking year. Based on input from
local management, we have refined our plans and expect to add about 2,400
restaurants globally in 1997, with a greater emphasis on full-size
traditional restaurants compared with 1996. About 80 percent of these
openings will be outside the U.S. We will continue to evaluate these
plans as the year progresses."
James R. Cantalupo, President and Chief Executive Officer-
International said, "Our international results strengthened in the second
quarter. The strong 18 percent constant currency sales increase
illustrates the impressive demand for the McDonald's experience around the
world. We continue to outdistance our competitors in the global
marketplace through outstanding quality, service, cleanliness and value as
well as a leading market position. Over the past five years, we've added
5,800 restaurants outside the U.S. compared with about 4,500 for our five
largest globally branded quick-service restaurant competitors combined.
We operate about twice the number of restaurants outside the U.S. as our
next largest globally branded competitor. We intend to build from this
strong position to capture an even greater share of the under-penetrated,
growing global market. As a perspective on this opportunity, consider
that even in our seven largest international markets McDonald's
transactions per capita currently average just over one-third the level in
the U.S."
Jack M. Greenberg, Vice Chairman, Chairman and Chief Executive
Officer-U.S.A. said, "As we said at the beginning of the year, 1997 is a
year of transition for our U.S. business. Last week, we announced a major
reorganization of the U.S. business into five geographic divisions. The
goal of this reorganization is performance improvement, not cost-
reduction. This change will enable us to operate in a highly competitive,
changing consumer environment with more speed, agility and decisiveness
than ever before. Decisions will be made by those people closest to our
customers and our franchisees as we refine our plans to capitalize on our
strong brand equity, substantial size advantage and market share lead.
Our clear singular focus will be achieving higher levels of customer
satisfaction through a strategic emphasis on food taste, value, service
and convenience. I remain very optimistic about our long-term
opportunities to grow profitably in the domestic marketplace."
CONSOLIDATED OPERATING RESULTS
Net income per common share and net income increased 10 and eight
percent, respectively, for the six months, and seven and four percent,
respectively, for the quarter. Changing foreign currencies significantly
reduced reported results for the six months and quarter. Excluding the
$16 million non-cash charge for the adoption of SFAS 121 in first quarter
1996 and foreign currency impact, net income per common share and net
income would have increased 11 and 10 percent for the six months,
respectively. For the quarter, net income per common share and net
income would have increased 10 and eight percent, respectively, excluding
foreign currency impact.
<PAGE>
During the quarter, the Company repurchased four million shares of
common stock for approximately $200 million, bringing total share
repurchase for the six months to 10.7 million shares for about $500
million. Fewer shares outstanding resulted in higher increases in net
income per common share compared with the increases in net income.
Systemwide sales represent sales by Company-operated, franchised and
affiliated restaurants. Total revenues consist of sales by Company-
operated restaurants and fees from restaurants operated by franchisees
and affiliates. These fees are based upon a percent of sales with
specified minimum payments. On a global basis, the increases in sales
and revenues for both periods were due to expansion, offset in part by
weaker foreign currencies. The unusually low number of net U.S.
restaurant additions in both periods was primarily due to a greater
number of restaurant closings, particularly satellite restaurant closings
previously announced.
Restaurant additions Six months Quarters
ended June 30 ended June 30
1997 1996 1997 1996
----- ----- ----- -----
U.S. 84 313 74 184
Outside the U.S. 677 570 433 383
Total restaurant additions 761 883 507 567
Restaurants under construction At June 30
1997 1996
---- ----
U.S. 78 153
Outside the U.S. 359 389
Total restaurants under construction 437 542
Consolidated operating margins Six months Quarters
ended June 30 ended June 30
1997 1996 1997 1996
------- ------ ------- ------
In millions of dollars
Company-operated $ 700.1 $ 657.2 $374.0 $362.7
Franchised 1,283.5 1,213.6 667.4 638.6
As a percent of sales/revenues
Company-operated 18.1 18.3 18.6 19.2
Franchised 81.1 81.4 81.5 81.9
Company-operated margins as a percent of sales were about flat for
the six months and lower for the quarter. As a percent of sales, food &
paper costs increased, while payroll costs decreased for both periods.
Occupancy & other operating costs as a percent of sales increased
slightly for the six months and decreased slightly for the quarter.
Franchised margin dollars comprised about two-thirds of the combined
operating margins, the same as in the prior year. While franchised
margins as a percent of applicable revenues decreased slightly for both
periods, franchised margin dollars increased six percent for the six
months and five percent for the quarter.
<PAGE>
The increases in general, administrative & selling expenses were
primarily due to strategic global spending to support the Convenience,
Value and Execution Strategies, including costs associated with expansion
outside the U.S. and continued investment in developing countries, offset
in part by weaker foreign currencies.
Other operating (income) expense--net is composed of transactions
related to franchising and the foodservice business. Gains on sales of
restaurant businesses were lower since fewer restaurants were sold. The
other category reflected lower expense for both periods. This was
primarily due to lower provisions for property dispositions in 1997 for
the quarter, and for the six months, the $16 million charge for the
adoption of SFAS 121 in first quarter 1996.
Consolidated operating income increased $83 million or seven percent
and $31 million or four percent for the six months and quarter,
respectively. The increases reflected higher combined operating margin
dollars and other operating income, offset in part by higher general,
administrative & selling expenses and weaker foreign currencies.
Other operating (income) expense--net Six months Quarters
ended June 30 ended June 30
In millions of dollars 1997 1996 1997 1996
------ ------ ------ ------
Gains on sales of restaurant
businesses $(27.6) $(42.3) $(20.0) $(33.3)
Equity in earnings of unconsolidated
affiliates (33.2) (34.4) (17.3) (15.9)
Other (income) expense 5.5 35.4 12.0 12.1
Other operating (income) expense--net $(55.3) $(41.3) $(49.3) $(37.1)
Higher interest expense in both periods reflected higher debt
levels, offset in part by lower average interest rates and weaker foreign
currencies.
Nonoperating (income) expense reflected translation losses in both
periods of 1997 compared with translation gains in 1996, and in the six
months ended June 30, 1996, losses associated with the reduction of the
carrying value of the Company's investment in Discovery Zone common stock
to zero.
The effective income tax rate was 32.5 and 31.9 percent for the six
months and quarter of 1997, respectively, compared with 33.0 and 32.8
percent for the corresponding periods of 1996. For the year 1997, the
Company expects the effective tax rate to be in the range of 32.0 to 32.5
percent.
<PAGE>
OPERATING RESULTS OUTSIDE THE U.S.
The sales increases outside the U.S. for both periods were driven
primarily by expansion, offset in part by weaker foreign currencies.
Comparable sales in constant currencies increased slightly for the
quarter and decreased slightly for the six months. If exchange rates had
remained at 1996 levels, sales outside the U.S. would have increased 18
and 16 percent for the quarter and six months, respectively. Severe
weather in Europe in the first quarter and weak economies in both periods
negatively affected results.
Operating results Six months Quarters
outside the U.S. ended June 30 ended June 30
1997 1996 1997 1996
---- ---- ---- ----
Percent increase
Sales
As reported 9 10 11 5
Excluding foreign currency impact 16 15 18 12
Revenues
As reported 13 15 14 11
Excluding foreign currency impact 17 17 19 15
Operating income
As reported 12 8 10 7
Excluding foreign currency impact 17 10 15 11
Excluding SFAS 121 charge and
foreign currency impact 15 13 15 11
As a percent of sales/revenues
Company-operated margins 18.7 19.2 19.0 19.8
Franchised margins 81.2 81.1 81.7 81.2
Revenues increased at a faster rate than sales in both periods.
This was primarily due to the weakening Japanese Yen, which had a greater
effect on sales than revenues due to our affiliate structure in Japan,
and the higher growth rate in Company-operated versus franchised
restaurants.
Of the larger international markets, the following had strong sales
and operating income growth for both periods of 1997: the Philippines
and Taiwan in Asia/Pacific; England, Italy, Spain, Sweden and Switzerland
in Europe; and Mexico in Latin America. Our operations in Canada were
negatively affected by increased competition and low consumer spending
due to high unemployment; weak economies also negatively affected our
operations in France and Germany, although France improved in the second
quarter.
The increases in operating income outside the U.S. in both periods
were driven by higher Company-operated and franchised margin dollars, and
increases in other operating income. Weaker foreign currencies and
higher general, administrative & selling expenses necessary to fund
expansion and continued investment in developing countries partly offset
these increases.
<PAGE>
Company-operated margins as a percent of sales declined in both
periods. As a percent of sales, increases in food & paper costs and
occupancy & other operating costs were offset in part by decreases in
payroll costs.
Franchised margins as a percent of revenues were relatively flat in
the six months and up for the quarter.
IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS
While changing foreign currencies affect reported results, McDonald's
lessens exposures by primarily purchasing goods and services in local
currencies, financing in local currencies and hedging certain foreign-
denominated cash flows.
The weakening of the Japanese Yen and Deutsche Mark were the primary
foreign currency changes that negatively affected results in both
periods. The following table illustrates what 1997 results would have
been if exchange rates had remained at 1996 levels compared with reported
results.
Foreign currency impact on worldwide results
Dollars in millions except per common share data
Six months ended June 30, 1997
Increase
Adjusted Reported Change Adjusted Reported
-------- -------- ---------- -------- --------
Systemwide sales $16,810.4 $16,308.2 $502.2 10% 7%
Operating income 1,395.3 1,357.7 37.6 9 7
Net income 803.8 782.7 21.1 11 8
Net income per common
share 1.14 1.11 .03 13 10
Quarter ended June 30, 1997
Increase
Adjusted Reported Change Adjusted Reported
-------- -------- ---------- -------- --------
Systemwide sales $8,737.9 $8,475.1 $262.8 10% 7%
Operating income 762.0 743.5 18.5 7 4
Net income 453.1 438.2 14.9 8 4
Net income per common
share .65 .63 .02 10 7
<PAGE>
U.S. OPERATING RESULTS
U.S. sales increased in both periods due to restaurant expansion (497
restaurants were added in the 12 months ended June 30, 1997). U.S.
comparable sales were slightly positive for the six months and slightly
negative for the quarter. This performance reflected successful
marketing and promotions including Monopoly, Chicken McNuggets and Teenie
Beanie Babies and disappointing results from the price component of
Campaign 55.
U.S. operating results Six months Quarters
ended June 30 ended June 30
1997 1996 1997 1996
----- ----- ----- -----
Percent increase/(decrease)
Sales 5 3 3 3
Revenues 0 4 (3) 4
Operating income 1 (1) (2) 0
As a percent of sales/revenues
Company-operated margins 16.9 16.8 17.7 18.3
Franchised margins 81.0 81.5 81.4 82.4
U.S. sales increased at a faster rate than revenues primarily
because the number of U.S. franchised and affiliated restaurants
increased over the past year while the number of Company-operated
restaurants decreased.
U.S. operating income increased slightly for the six months and
decreased slightly for the quarter. This performance reflected lower
Company-operated margin dollars and higher general, administrative &
selling expenses, offset in part by higher franchised margin dollars, and
for the quarter, lower other operating expenses.
Company-operated margins as a percent of sales remained relatively
flat for the six months and declined for the quarter. Cost trends as a
percent of sales follow: food & paper costs increased while payroll and
occupancy & other operating expenses decreased for the six months; for
the quarter, food & paper and payroll costs increased while occupancy &
other operating expenses decreased.
Franchised margins as a percent of revenues declined for both
periods. These declines reflected slower revenue growth as a result of
flat to negative comparable sales and rent adjustments. The margins were
also negatively affected by higher occupancy costs, primarily rent
expense, driven by an increase in the number of leased sites.
<PAGE>
FORWARD-LOOKING STATEMENTS
Certain forward-looking statements are included in this report. They use
such words as "may," "will," "expect," "believe," "plan" and other
similar terminology. These statements reflect management's current
expectations and involve a number of risks and uncertainties. Actual
results could differ materially due to changes in global and local
business and economic conditions; legislation and governmental
regulation; competition; success of operating initiatives and advertising
and promotional efforts; food, labor and other operating costs;
availability and cost of land and construction; accounting policies and
practices; consumer preferences, spending patterns and demographic
trends; political or economic instability in local markets; and currency
exchange rates.
<PAGE>
McDONALD'S CORPORATION
CONDENSED CONSOLIDATED STATEMENT OF INCOME
Dollars and shares in millions,
except per common share data
Six months ended June 30
-------------------------------------
Increase/(Decrease)
-------------------
1997 1996 Dollars Percent
-------- -------- -------- --------
SYSTEMWIDE SALES $16,308.2 $15,241.5 1,066.7 7
---------------------------------------------------------------------
Revenues
Sales by Company-operated
restaurants $ 3,867.3 $ 3,599.6 267.7 7
Revenues from franchised and
affiliated restaurants 1,582.9 1,491.5 91.4 6
-------------------------------------------------------------------
TOTAL REVENUES 5,450.2 5,091.1 359.1 7
-------------------------------------------------------------------
Operating costs and expenses
Company-operated restaurants 3,167.2 2,942.4 224.8 8
Franchised restaurants--
occupancy costs 299.4 277.9 21.5 8
General, administrative and
selling expenses 681.2 637.5 43.7 7
Other operating (income)
expense--net(1) (55.3) (41.3) 14.0 n/m
-------------------------------------------------------------------
Total operating costs and
expenses(1) 4,092.5 3,816.5 276.0 7
-------------------------------------------------------------------
OPERATING INCOME(1) 1,357.7 1,274.6 83.1 7
-------------------------------------------------------------------
Interest expense 176.2 167.6 8.6 5
Nonoperating (income)
expense--net 22.7 29.4 (6.7) n/m
-------------------------------------------------------------------
Income before provision
for income taxes(1) 1,158.8 1,077.6 81.2 8
-------------------------------------------------------------------
Provision for income taxes 376.1 355.6 20.5 6
-------------------------------------------------------------------
<PAGE>
NET INCOME(1) $ 782.7 $ 722.0 60.7 8
-------------------------------------------------------------------
-------------------------------------------------------------------
NET INCOME PER COMMON
SHARE(1)(2) $ 1.11 $ 1.01 0.10 10
-------------------------------------------------------------------
Weighted average common
shares outstanding 690.7 699.8
-------------------------------------------------------------------
Dollars and shares in millions,
except per common share data
Quarters ended June 30
-------------------------------------
Increase/(Decrease)
-------------------
1997 1996 Dollars Percent
-------- -------- -------- --------
SYSTEMWIDE SALES $8,475.1 $7,932.0 543.1 7
---------------------------------------------------------------------
Revenues
Sales by Company-operated
restaurants $2,014.1 $1,885.8 128.3 7
Revenues from franchised and
affiliated restaurants 818.5 779.3 39.2 5
---------------------------------------------------------------------
TOTAL REVENUES 2,832.6 2,665.1 167.5 6
---------------------------------------------------------------------
Operating costs and expenses
Company-operated restaurants 1,640.1 1,523.1 117.0 8
Franchised restaurants--
occupancy costs 151.1 140.7 10.4 7
General, administrative and
selling expenses 347.2 326.3 20.9 6
Other operating (income)
expense--net(1) (49.3) (37.1) (12.2) n/m
---------------------------------------------------------------------
Total operating costs and
expenses(1) 2,089.1 1,953.0 136.1 7
---------------------------------------------------------------------
<PAGE>
OPERATING INCOME(1) 743.5 712.1 31.4 4
---------------------------------------------------------------------
Interest expense 86.2 82.8 3.4 4
Nonoperating (income)
expense--net 14.2 3.8 10.4 n/m
---------------------------------------------------------------------
Income before provision
for income taxes(1) 643.1 625.5 17.6 3
---------------------------------------------------------------------
Provision for income taxes 204.9 205.1 (0.2) 0
---------------------------------------------------------------------
NET INCOME(1) $ 438.2 $ 420.4 17.8 4
---------------------------------------------------------------------
---------------------------------------------------------------------
NET INCOME PER COMMON
SHARE(1)(2) $ 0.63 $ 0.59 0.04 7
---------------------------------------------------------------------
Weighted average common
shares outstanding 689.7 699.1
---------------------------------------------------------------------
(1) Includes the $16 million charge for the adoption of SFAS 121 for the
six months ended June 30, 1996.
(2) Computed using net income reduced by preferred stock dividends of
$13.8 million for the six months of 1997 and 1996 and $6.9 million for
the second quarters of 1997 and 1996.
n/m Not meaningful
<PAGE>
McDONALD'S CORPORATION FINANCIAL INFORMATION
Dollars in millions Six months ended June 30
-------------------------------------
Increase/(Decrease)
-------------------
1997 1996 Dollars Percent
--------- --------- -------- --------
SYSTEMWIDE SALES
U.S.
----
Operated by franchisees $ 6,516.4 $ 6,190.1 326.3 5
Operated by the Company 1,336.6 1,381.5 (44.9) (3)
Operated by affiliates 556.3 430.0 126.3 29
--------- --------- ------- --
8,409.3 8,001.6 407.7 5
--------- --------- ------- --
Outside the U.S.
-------------------
Operated by franchisees 3,645.5 3,435.2 210.3 6
Operated by the Company 2,530.7 2,218.1 312.6 14
Operated by affiliates 1,722.7 1,586.6 136.1 9
--------- --------- ------- --
7,898.9 7,239.9 659.0 9
--------- --------- ------- --
$16,308.2 $15,241.5 1,066.7 7
--------- --------- ------- --
--------- --------- ------- --
By Type
-------
Operated by franchisees $10,161.9 $ 9,625.3 536.6 6
Operated by the Company 3,867.3 3,599.6 267.7 7
Operated by affiliates 2,279.0 2,016.6 262.4 13
--------- --------- ----- --
$16,308.2 $15,241.5 1,066.7 7
--------- --------- ----- --
--------- --------- ----- --
----------------------------------------------------------------
TOTAL REVENUES
U.S. $ 2,262.1 $ 2,264.0 (1.9) 0
Outside the U.S. 3,188.1 2,827.1 361.0 13
--------- --------- ----- --
$ 5,450.2 $ 5,091.1 359.1 7
--------- --------- ----- --
--------- --------- ----- --
----------------------------------------------------------------
<PAGE>
OPERATING INCOME
U.S. $ 611.4 $ 605.2 6.2 1
Outside the U.S. 772.9 691.5 81.4 12
Corporate G&A (26.6) (22.1) (4.5) 20
--------- --------- ----- --
$ 1,357.7 $ 1,274.6 83.1 7
--------- --------- ----- --
--------- --------- ----- --
----------------------------------------------------------------
Quarters ended June 30
-------------------------------------
Increase(Decrease)
------------------
1997 1996 Dollars Percent
--------- --------- -------- --------
SYSTEMWIDE SALES
U.S.
----
Operated by franchisees $ 3,423.2 $ 3,305.4 117.8 4
Operated by the Company 698.8 741.5 (42.7) (6)
Operated by affiliates 298.4 231.9 66.5 29
--------- --------- ------- --
4,420.4 4,278.8 141.6 3
--------- --------- ------- --
Outside the U.S.
-------------------
Operated by franchisees 1,874.6 1,748.9 125.7 7
Operated by the Company 1,315.3 1,144.3 171.0 15
Operated by affiliates 864.8 760.0 104.8 14
--------- --------- ------- --
4,054.7 3,653.2 401.5 11
--------- --------- ------- --
$ 8,475.1 $ 7,932.0 543.1 7
--------- --------- ------- --
--------- --------- ------- --
By Type
-------
Operated by franchisees $ 5,297.8 $ 5,054.3 243.5 6
Operated by the Company 2,014.1 1,885.8 128.3 7
Operated by affiliates 1,163.2 991.9 171.3 17
--------- --------- ----- --
$ 8,475.1 $ 7,932.0 543.1 7
--------- --------- ----- --
--------- --------- ----- --
----------------------------------------------------------------
<PAGE>
TOTAL REVENUES
U.S. $ 1,178.2 $ 1,211.0 (32.8) (3)
Outside the U.S. 1,654.4 1,454.1 200.3 14
--------- --------- ----- --
$ 2,832.6 $ 2,665.1 167.5 6
--------- --------- ----- --
--------- --------- ----- --
----------------------------------------------------------------
OPERATING INCOME
U.S. $ 340.2 $ 346.0 (5.8) (2)
Outside the U.S. 416.8 377.3 39.5 10
Corporate G&A (13.5) (11.2) (2.3) 21
--------- --------- ----- --
$ 743.5 $ 712.1 31.4 4
--------- --------- ----- --
--------- --------- ----- --
-------------------------------------------------------------------------
PERCENT CONTRIBUTION TO CONSOLIDATED MARGINS
Six months Quarters ended
ended June 30 June 30
-------------------- --------------
1997 1996 1997 1996
--------- --------- ------ ------
Company-operated
----------------
U.S. 32 35 33 37
Outside the U.S. 68 65 67 63
--- --- --- ---
100 100 100 100
--- --- --- ---
--- --- --- ---
Franchised
----------
U.S. 58 59 58 61
Outside the U.S. 42 41 42 39
--- --- --- ---
100 100 100 100
--- --- --- ---
--- --- --- ---
----------------------------------------------------------------
<PAGE>
CONSOLIDATED COMPANY-OPERATED MARGINS AS A PERCENT OF SALES
Six months Quarters ended
ended June 30 June 30
-------------------- --------------
1997 1996 1997 1996
--------- --------- ------ ------
Food & paper 34.1 33.7 34.3 33.2
Payroll & other
employee benefits 25.1 25.5 24.9 25.2
Occupancy & other
operating expenses 22.7 22.5 22.2 22.4
---- ---- ---- ----
Total expenses 81.9 81.7 81.4 80.8
---- ---- ---- ----
---- ---- ---- ----
Company-operated margins 18.1 18.3 18.6 19.2
---- ---- ---- ----
---- ---- ---- ----
<PAGE>
McDONALD'S CORPORATION RESTAURANT INFORMATION
At June 30
-----------------------------------
Increase/(Decrease)
-------------------
1997 1996 Number Percent
------ ------ ------- -------
U.S.
----
Operated by franchisees 9,537 9,167 370 4
Operated by the Company 1,795 1,852 (57) (3)
Operated by affiliates 846 662 184 28
------ ------ ------ ---
12,178 11,681 497 4
------ ------ ------ ---
Outside the U.S.
-------------------
Operated by franchisees 4,166 3,479 687 20
Operated by the Company 2,714 2,170 544 25
Operated by affiliates 2,725 1,933 792 41
------ ------ ----- ---
9,605 7,582 2,023 27
------ ------ ----- ---
21,783 19,263 2,520 13
------ ------ ----- ---
------ ------ ----- ---
By Type
-------
Operated by franchisees 13,703 12,646 1,057 8
Operated by the Company 4,509 4,022 487 12
Operated by affiliates 3,571 2,595 976 38
------ ------ ----- ---
21,783 19,263 2,520 13
------ ------ ----- ---
--------------------------------------------------------------------
SYSTEMWIDE COUNTRIES 103 94
--------------------------------------------------------------------
<PAGE>
TOTAL RESTAURANTS IN MARKETS OUTSIDE THE U.S.
At June 30
--------------------------------
Increase
----------------
1997 1996 Number Percent
------ ------ ------- -------
Japan 2,148 1,670 478 29
Canada 1,015 939 76 8
Germany 781 672 109 16
England 676 604 72 12
Australia 625 551 74 13
France 594 458 136 30
Brazil 378 260 118 45
Taiwan 196 131 65 50
Netherlands 160 135 25 19
Italy 153 42 111 264
Sweden 138 112 26 23
Hong Kong 131 107 24 22
New Zealand 130 106 24 23
Spain 126 103 23 22
Mexico 121 120 1 1
Other 2,233 1,572 661 42
------ ------ ----- ---
9,605 7,582 2,023 27
------ ------ ----- ---
------ ------ ----- ---
