MCDONALDS CORP
8-K, 1998-08-14
EATING PLACES
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549





                                  FORM 8-K
                               CURRENT REPORT





                     Pursuant to Section 13 or 15(d) of
                     the Securities Exchange Act of 1934




     Date of Report (Date of earliest event reported):  August 14, 1998





                           McDONALD'S CORPORATION
           (Exact name of Registrant as specified in its Charter)



        Delaware                1-5231                36-2361282
  (State of Incorporation) (Commission File No.)     (IRS Employer
                                                     Identification No.)



                            One McDonald's Plaza
                          Oak Brook, Illinois 60523
                               (630) 623-3000
          (Address and Phone Number of Principal Executive Offices)


<PAGE>

  Item 7. Financial Statements, Pro Forma Financial Information and
  Exhibits

  (c)  Exhibits

       (99) Press Release dated August 14, 1998 -- McDonald's Announces
            Timing Change for Accounting Charge


<PAGE>

                                  SIGNATURE

  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  Registrant has duly caused this report to be signed on its behalf by the
  undersigned hereunto duly authorized.

                                McDONALD'S CORPORATION



                                (Registrant)



                                By:  /s/ Michael L. Conley
                                     ---------------------------------
                                     Michael L. Conley
                                     Executive Vice President
                                     Chief Financial Officer








  Investor Release
  FOR IMMEDIATE RELEASE            FOR MORE INFORMATION CONTACT:
  08/14/98                         Investors:  Mary Healy, 630-623-6429
                                   Media:  Chuck Ebeling, 630-623-6150


  MCDONALD'S ANNOUNCES TIMING CHANGE FOR ACCOUNTING CHARGE



  McDonald's Corporation today announced a change in the timing of its

  previously announced special charge primarily for financial incentives it

  is committed to provide its owner/operators related to its "Made For You"
 
  food preparation system.


       "We have been in discussions with the Securities and Exchange

  Commission, which reviewed the timing of our accrual of those costs in the

  second quarter 1998," said Mike Conley, Executive Vice President and Chief

  Financial Officer.  "As a result, we have reversed the $190 million pre-tax

  special charge related to "Made For You" previously included in second

  quarter results.  Instead, the charges to earnings for the financial

  incentives the Company is committed to provide to owner/operators will be

  recorded as payments are made."  As described in the table below, net income

  per common share, excluding special charges ($0.66 for the second quarter

  and $1.18 for the six month period) remain unchanged from the amounts

  previously reported in our second quarter earnings release.


       "The change in no way affects McDonald's outlook for strong results

  and continued positive momentum in our U.S. and international businesses,"

  said Conley.


       Conley also emphasized that the change does not impact McDonald's

  plans to implement the "Made For You" food preparation system throughout

  the U.S. and Canada.  "We are very pleased that our owner/operators are

  embracing the system and expect it will be installed in all of our

  restaurants by the end of next year," he said.



          Impact of Timing Change on Previously Reported Results


             Six Months Ended June 30, 1998     Quarter Ended June 30, 1998
             ------------------------------     ---------------------------
  Dollars in
  millions,                           As                                As
  except per                       adjusted                          adjusted
  common        As                 excluding      As                 excluding
  share     previously     As      special    previously     As      special
  data      reported*  adjusted**  charge***  reported*   adjusted** charge***
  --------- ---------- ----------  ---------  ----------  ---------- ---------

  Operating  $1,104.5   $1,289.5   $1,449.5     $461.8     $646.8      $806.8
  Income

  Net Income    596.0      719.4      829.4      233.8      357.2       467.2

  Net Income      .85       1.02       1.18        .33        .50         .66
  per common
  share -
  diluted

  *Includes $350 million pre-tax special charges related to "Made For You"

  ($190 million) and the home office productivity initiative ($160 million),

  for a total of $235 million after tax or $0.33 per diluted share.


  **Includes the $160 million pre-tax special charge ($110 million after tax

  or $0.16 per diluted share) related to the home office productivity

  initiative recorded in second quarter 1998.  The $190 million special

  charge related to "Made For You" has been reversed and $5 million of

  additional depreciation for equipment made obsolete has been reclassified,

  resulting in a net adjustment to operating income of $185 million.


  ***Excludes the $160 million pre-tax special charge related to the home

  office productivity initiative.



  FORWARD-LOOKING STATEMENTS

  Certain forward-looking statements are included in this press release.

  They use such words as "may," "will," "expect," "believe," "plan" and other

  similar terminology.  These statements reflect management's current

  expectations and involve a number of risks and uncertainties.  Actual

  results could differ materially due to the success of operating initiatives

  and advertising and promotional efforts and changes in:  global and local

  business and economic conditions; currency exchange and interest rates;

  food, labor and other operating costs; political or economic instability in

  local markets; competition; consumer preferences, spending patterns and

  demographic trends; availability and cost of land and construction;

  legislation and government regulation; and accounting policies and

  practices.


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