MCGRAW-HILL COMPANIES INC
10-Q, 1996-08-13
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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            UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549
                                 FORM 10-Q



[X]        QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE
                    SECURITIES EXCHANGE ACT OF 1934

            For the quarterly period ended June 30, 1996

                                 OR

[ ]       TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE
                   SECURITIES EXCHANGE ACT OF 1934

               For the transition period from         to
                                              --------  --------

                     Commission File Number 1-1023

                    THE McGRAW-HILL COMPANIES, INC.
- ---------------------------------------------------------------------
        (Exact name of registrant as specified in its charter)

              New York                            13-1026995
- ----------------------------------            -----------------------
(State or other jurisdiction of               (I.R.S. Employer
   incorporation or organization)             Identification No.)

1221 Avenue of the Americas, New York, N.Y.           10020
- ---------------------------------------------------------------------
(Address of principal executive offices)            (Zip Code)

Registrant's telephone number, including area code (212) 512-2000
                                                   ------------------
                          Not Applicable
- ---------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since
last report)

       Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90
days.


                       YES [X]              NO[ ]

On July 26, 1996 there were approximately 99.4 million shares of Common
Stock (par value $1.00 per share) outstanding.





<PAGE>





                            The McGraw-Hill Companies, Inc.
                            -------------------------------
                                  TABLE OF CONTENTS
                                  -----------------

                                                                Page Number
                                                                -----------

PART I.  FINANCIAL INFORMATION
- ------------------------------

  Item 1.  Financial Statements
  -------
             Consolidated Statement of Income for
             the three and six month periods ended
             June 30, 1996 and 1995                                     3

             Consolidated Balance Sheet at June 30, 1996,
             December 31, 1995 and June 30, 1995                      4-5

             Consolidated Statement of Cash Flows for the six
             months ended June 30, 1996 and 1995                        6

             Notes to Consolidated Financial Statements               7-9


  Item 2.  Management's Discussion and Analysis of Operating
  -------  Results and Financial Condition                           10-14



PART II.  OTHER INFORMATION
- ---------------------------

  Item 1.  Legal Proceedings                                         15
  -------

  Item 4.  Submission of Matters to a Vote of Security Holders       15-16
  -------

  Item 5.  Other Information                                         16
  -------

  Item 6.  Exhibits and Reports on Form 8-K                          17-19
  -------










                                       -2-
<PAGE>

                                      PART I


                                Financial Information

Item 1.  Financial Statements
         --------------------
<TABLE>
                           The McGraw-Hill Companies, Inc.
                           -------------------------------
                          Consolidated Statement of Income
                          --------------------------------
                        Periods Ended June 30, 1996 and 1995
                        ------------------------------------

<CAPTION>
                                       Three Months           Six Months
                                   --------------------  ----------------------

                                      1996       1995       1996        1995
                                   ---------  ---------  ----------  ----------
                                        (In thousands, except per-share data)
<S>                                <C>        <C>        <C>         <C>
Operating revenue                  $ 710,934  $ 712,782  $1,294,785  $1,281,330
Expenses:
  Operating                          327,076    324,339     620,265     605,639
  Selling and general                226,302    230,000     442,902     445,063
  Depreciation and amortization       53,632     57,686      94,258      98,723
                                   ---------  ---------  ----------  ----------
     Total expenses                  607,010    612,025   1,157,425   1,149,425

Other income - net                     4,728      5,396       9,970      10,765
                                   ---------  ---------  ----------  ----------
Income from operations               108,652    106,153     147,330     142,670

Interest expense - net                12,412     16,289      23,831      29,079
                                   ---------  ---------  ----------  ----------
Income before taxes on income         96,240     89,864     123,499     113,591

Provision for taxes on income         39,074     37,023      50,141      46,799
                                   ---------  ---------  ----------  ----------
Net income                         $  57,166  $  52,841  $   73,358  $   66,792
                                   =========  =========  ==========  ==========

Earnings per common share (Note 1) $    0.57  $    0.53  $     0.73  $     0.67
                                   =========  =========  ==========  ==========
Average number of common
  shares outstanding (Note 1)        100,311     99,660     100,447      99,538





</TABLE>



                                         -3-
<PAGE>
<TABLE>

                            The McGraw-Hill Companies, Inc.
                            -------------------------------
                              Consolidated Balance Sheet
                              --------------------------

<CAPTION>
                                            June 30,      Dec. 31,     June 30,
                                              1996         1995          1995
                                           ----------   ----------    ----------
                                                        (In thousands)
<S>                                        <C>          <C>          <C>
ASSETS

Current assets:
  Cash and equivalents                     $    4,828   $   10,250   $   19,031
  Accounts receivable (net of allowance
    for doubtful accounts) (Note 3)           785,912      855,372      781,359
  Receivable from broker-dealers and
    dealer banks (Note 4)                       7,388        9,674       17,461
  Inventories (Note 3)                        294,239      238,030      295,727
  Prepaid income taxes                         71,775       67,128       70,171
  Prepaid and other current assets             75,865       59,351       62,602
                                           ----------   ----------   ----------
      Total current assets                  1,240,007    1,239,805    1,246,351
                                           ----------   ----------   ----------

Prepublication costs (net of accumulated
  amortization) (Note 3)                      315,257      268,200      277,994

Investments and other assets:
  Investment in Rock-McGraw, Inc. - at
    equity                                     64,275       61,797       59,875
  Prepaid pension expense                     101,414       98,177       91,515
  Other                                       156,452      141,861      151,239
                                           ----------   ----------   ----------
      Total investments and other assets      322,141      301,835      302,629
                                           ----------   ----------   ----------

Property and equipment - at cost              839,370      827,307      808,978
  Less - accumulated depreciation             518,829      491,178      474,346
                                           ----------   ----------   ----------
      Net property and equipment              320,541      336,129      334,632

Goodwill and other intangible assets - at
  cost (net of accumulated amortization)      948,945      958,420      973,051
                                           ----------   ----------   ----------
                                           $3,146,891   $3,104,389   $3,134,657
                                           ==========   ==========   ==========




</TABLE>






                                         -4-
<PAGE>
<TABLE>


                           The McGraw-Hill Companies, Inc.
                           -------------------------------
                              Consolidated Balance Sheet
                              --------------------------

<CAPTION>
                                            June 30,      Dec. 31,    June 30,
                                              1996         1995         1995
                                           ----------   ----------   ----------
                                                        (In thousands)
<S>                                        <C>          <C>          <C>
LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
  Notes payable                            $  238,860   $   71,299   $  286,493
  Accounts payable                            185,443      215,179      172,611
  Payable to broker-dealers and dealer
    banks (Note 4)                              6,834        7,469       16,846
  Accrued liabilities                         145,304      188,382      137,146
  Income taxes currently payable              103,474       70,405       79,412
  Unearned revenue                            238,978      241,816      229,389
  Other current liabilities                   202,615      251,909      191,274
                                           ----------   ----------   ----------
      Total current liabilities             1,121,508    1,046,459    1,113,171
                                           ----------   ----------   ----------
Other liabilities:
  Long-term debt (Note 5)                     556,734      557,365      657,705
  Deferred income taxes                       138,965      140,531      125,115
  Accrued postretirement healthcare and
    other benefits                            204,722      200,100      201,324
  Other non-current liabilities               128,668      124,868      110,559
                                           ----------   ----------   ----------
      Total other liabilities               1,029,089    1,022,864    1,094,703
                                           ----------   ----------   ----------
      Total liabilities                     2,150,597    2,069,323    2,207,874
                                           ----------   ----------   ----------
Shareholders' equity (Notes 1 and 6):
  Capital stock                               102,933      102,933      102,933
  Additional paid-in capital                   37,411       26,740       23,653
  Retained income                           1,037,916    1,030,526      930,064
  Foreign currency translation adjustments    (58,355)     (56,247)     (49,964)
                                           ----------   ----------   ----------
                                            1,119,905    1,103,952    1,006,686

  Less - common stock in treasury-at cost     111,256       60,778       68,285
         unearned compensation on
           restricted stock                    12,355        8,108       11,618
                                           ----------   ----------   ----------
      Total shareholders' equity              996,294    1,035,066      926,783
                                           ----------   ----------   ----------
                                           $3,146,891   $3,104,389   $3,134,657
                                           ==========   ==========   ==========




</TABLE>


                                         -5-
<PAGE>
<TABLE>

                            The McGraw-Hill Companies, Inc.
                            -------------------------------
                         Consolidated Statement of Cash Flows
                         ------------------------------------
                   For The Six Months Ended June 30, 1996 And 1995
                   -----------------------------------------------
<CAPTION>
                                                            1996         1995
                                                          ---------    ---------
                                                              (In thousands)
<S>                                                       <C>          <C>
Cash flows from operating activities
- ------------------------------------
Net income                                                $  73,358    $  66,792
Adjustments to reconcile net income to
    cash provided by operating activities:
  Depreciation                                               35,175       32,847
  Amortization of goodwill and intangibles                   18,054       18,891
  Amortization of prepublication costs                       41,029       46,985
  Provision for losses on accounts receivable                35,287       32,896
  Other                                                         603          354
Changes in assets and liabilities net of effect of
    acquisitions and dispositions:
  Decrease/(increase) in accounts receivable                 30,930      (38,062)
  Increase in inventories                                   (51,680)     (84,103)
  Increase in prepaid and other current assets              (19,052)     (11,210)
  Decrease in accounts payable and accrued expenses         (74,521)     (45,051)
  Decrease in unearned revenue                               (2,820)     (10,598)
  Decrease in other current liabilities                     (48,903)     (45,530)
  Increase in interest and income taxes currently payable    34,074       24,968
  (Decrease)/increase in prepaid/deferred income taxes       (1,505)         456
  Net change in other assets and liabilities                 (4,179)      (5,433)
- ---------------------------------------------------       ---------    ---------
Cash provided by/(used for) operating activities             65,850      (15,798)
- ---------------------------------------------------       ---------    ---------
Investing activities
- --------------------
  Investment in prepublication costs                        (83,801)     (57,261)
  Purchases of property and equipment                       (19,990)     (21,525)
  Acquisition of businesses                                 (25,809)     (24,264)
  Disposition of businesses                                   6,335          429
  Other                                                         861          880
- ---------------------------------------------------       ---------    ---------
Cash used for investing activities                         (122,404)    (101,741)
- ---------------------------------------------------       ---------    ---------
Financing activities
- --------------------
  Dividends paid to shareholders                            (65,968)     (59,780)
  Additions to short-term debt - net                        167,821      181,230
  Repurchase of treasury shares                             (62,117)           -
  Exercise of stock options                                  14,846        8,522
  Other                                                      (3,450)      (1,458)
- ---------------------------------------------------       ---------    ---------
Cash provided by financing activities                        51,132      128,514
- ---------------------------------------------------       ---------    ---------
Net change in cash and equivalents                           (5,422)      10,975

Cash and equivalents at beginning of period                  10,250        8,056
- ---------------------------------------------------       ---------    ---------
Cash and equivalents at end of period                     $   4,828    $  19,031
                                                          =========    =========
</TABLE>

                                         -6-
<PAGE>

                         The McGraw-Hill Companies, Inc.
                         -------------------------------
                          Notes to Financial Statements
                          -----------------------------

 1.  The financial information in this report has not been audited, but in the
     opinion of management all adjustments (consisting only of normal recurring
     adjustments) considered necessary to present fairly such information have
     been included.  The operating results for the three and six month periods
     ended June 30, 1996 and 1995 are not necessarily indicative of results to
     be expected for the full year due to the seasonal nature of some of the
     company's businesses.  The financial statements included herein should be
     read in conjunction with the financial statements and notes included in the
     company's Annual Report on Form 10-K for the year ended December 31, 1995.

     On January 31, 1996, the Board of Directors declared a two-for-one stock
     split of the company's common stock which was distributed on April 26, 1996
     to all shareholders of record on March 28, 1996.  Accordingly, all
     references to common share data in the financial statements and notes have
     been restated to reflect the split.

     Certain prior year amounts have been reclassified for comparability
     purposes.
<TABLE>
 2.  Operating profit by segment is total operating revenue less expenses which
     are deemed to be related to the unit's operating revenue.  A summary of
     operating results by segment for the three months and six months ended
     June 30, 1996 and 1995 follows:
<CAPTION>
                                           1996                   1995
                                   --------------------   ---------------------
                                              Operating               Operating
                                    Revenue    Profit      Revenue     Profit
                                   ---------  ---------   ---------   ---------
                                                   (In thousands)
  Three Months
  ------------
<S>                                 <C>        <C>         <C>         <C>
  Educational and Professional
    Publishing                      $277,580   $ 26,443    $301,610    $ 31,220
  Financial Services                 207,088     63,603     192,075      55,975
  Information and Media Services     226,266     31,984     219,097      32,497
  --------------------------------  --------   --------    --------    --------
  Total operating segments           710,934    122,030     712,782     119,692
  General corporate expense                -    (13,378)          -     (13,539)
  Interest expense - net                   -    (12,412)          -     (16,289)
  --------------------------------  --------   --------    --------    --------
  Total company                     $710,934   $ 96,240*   $712,782    $ 89,864*
                                    ========   ========    ========    ========
<FN>

  *Income before taxes on income.

</FN>
</TABLE>




                                           -7-
<PAGE>
<TABLE>

                              The McGraw-Hill Companies, Inc.
                              -------------------------------
                               Notes to Financial Statements
                               -----------------------------

<CAPTION>
                                        1996                   1995
                                 --------------------   ---------------------
                                            Operating               Operating
                                  Revenue     Profit      Revenue     Profit
                                 ---------- ---------   ----------  ---------
  Six Months                                    (In thousands)
  ----------
<S>                              <C>         <C>        <C>          <C>
  Educational and Professional
    Publishing                   $  443,484  $ (4,978)  $  472,906   $  1,849
  Financial Services                420,195   129,780      391,441    115,276
  Information and Media Services    431,106    48,989      416,983     51,940
  -----------------------------  ----------  --------   ----------   --------
  Total operating segments        1,294,785   173,791    1,281,330    169,065
  General corporate expense               -   (26,461)           -    (26,395)
  Interest expense - net                  -   (23,831)           -    (29,079)
  -----------------------------  ----------  --------   ----------   --------
  Total company                  $1,294,785  $123,499*  $1,281,330   $113,591*
                                 ==========  ========   ==========   ========
<FN>

  *Income before taxes on income.
</FN>
</TABLE>

<TABLE>
 3.  The allowance for doubtful accounts, the components of inventory and the
     accumulated amortization of prepublication costs were as follows:
<CAPTION>
                                         June 30,      Dec. 31,    June 30,
                                           1996         1995         1995
                                         ---------    ---------    ---------
                                                    (In thousands)
<S>                                      <C>          <C>          <C>
     Allowance for doubtful accounts     $  81,432    $  79,980    $  79,958
                                         =========    =========    =========
     Inventories:
        Finished goods                   $ 228,008    $ 185,608    $ 222,321
        Work-in-process                     34,628       15,675       36,423
        Paper and other materials           31,603       36,747       36,983
                                         ---------    ---------    ---------
     Total inventories                   $ 294,239    $ 238,030    $ 295,727
                                         =========    =========    =========

     Accumulated amortization of
        prepublication costs             $ 398,426    $ 391,384    $ 354,248
                                         =========    =========    =========
</TABLE>





                                        -8-
<PAGE>

                         The McGraw-Hill Companies, Inc.
                         -------------------------------
                          Notes to Financial Statements
                          -----------------------------


4.   A subsidiary of J.J. Kenny Co. acts as an undisclosed agent in the purchase
     and sale of municipal securities for broker-dealers and dealer banks and
     the company had $409 million of matched purchase and sale commitments at
     June 30, 1996.  Only those transactions not closed at the settlement date
     are reflected in the balance sheet as receivables and payables.

<TABLE>
5.   A summary of long-term debt follows:
<CAPTION>
                                             June 30,     Dec. 31,     June 30,
                                               1996         1995         1995
                                             ---------    ---------    ---------
                                                        (In thousands)
<S>                                          <C>          <C>          <C>
     9.43% senior notes due 2000             $ 250,000    $ 250,000    $ 250,000
     Commercial paper supported by
       bank revolving credit agreement         300,000      300,000      400,000
     Other                                       6,734        7,365        7,705
                                             ---------    ---------    ---------
     Total long-term debt                    $ 556,734    $ 557,365    $ 657,705
                                             =========    =========    =========
</TABLE>


<TABLE>
 6.  Common shares approved for issuance for conversions and stock based awards
     were as follows:
<CAPTION>
                                              June 30,      Dec. 31,    June 30,
                                                1996         1995         1995
                                             ---------    ---------    ---------
<S>                                          <C>          <C>          <C>
     $1.20 convertible preference stock
       at the rate of 6.6 shares for each
       share of preference stock                 9,346        9,346        9,346
     Stock based awards                      6,541,202    7,245,226    7,609,148
                                             ---------    ---------    ---------
                                             6,550,548    7,254,572    7,618,494
                                             =========    =========    =========
</TABLE>
<TABLE>
 7.  Cash dividends per share declared during the periods were as follows:
<CAPTION>

                                   Three Months             Six Months
                                   -------------            -----------
                                   1996     1995            1996   1995
                                   ----     ----            ----   ----
<S>                                <C>      <C>             <C>    <C>
      Common stock                 $.33     $.30            $.66   $.60
      Preference stock              .30      .30             .60    .60

</TABLE>



                                       -9-
<PAGE>

Item 2.        Management's Discussion and Analysis of Operating
               -------------------------------------------------
                         Results and Financial Condition
                         -------------------------------


Operating Results - Comparing Periods Ended June 30, 1996 and 1995
- ------------------------------------------------------------------

Three Months
- ------------

Consolidated Review
- -------------------

Net income for the quarter increased $4.3 million, or 8.2%, over the 1995 second
quarter.  Revenues declined $1.8 million, or 0.3%, reflecting volume declines
due to an off-adoption year in school publishing following 1995's strong
adoption year.  Revenues in the Financial Services segment improved due to
strong new issuance volume and expanded global operations and in Information and
Media Services, primarily due to Business Week.  Net income improved over the
prior year due to cost controls in school publishing, expanded profit margins in
Financial Services and lower interest expense.  Earnings per share were 57 cents
compared to 53 cents for the second quarter in 1995.

All references to common share data, including earnings per share, reflect the
two-for-one stock split of the company's common stock that was distributed to
shareholders on April 26, 1996.

Total expenses declined $5.0 million, or 0.8%, reflecting cost controls in
Educational and Professional Publishing due to the off-adoption year which
offset volume-related expense increases in Financial Services and Information
and Media Services.

Net interest expense declined $3.9 million, or 23.8%, resulting from a decline
in average commercial paper interest rates from 6.2% in 1995 to 5.3% in 1996 and
reduced average commercial paper borrowing levels from the prior year, due to
paydowns from the company's operating cash flow.

The provision for taxes as a percentage of income before taxes was 40.6% in 1996
compared to 41.2% in 1995.  The reduction in the effective tax rate reflects the
declining impact of non-deductible goodwill amortization on higher pre-tax
earnings as well as favorable settlement of state tax audits.

On July 3, The McGraw-Hill Companies signed an agreement to exchange its
Shepard's/McGraw-Hill legal publishing unit for the Times Mirror Higher
Education Group and other consideration, including cash.  This transaction is
expected to be completed in the third quarter after obtaining necessary
government approvals required under the Hart-Scott-Rodino Act.  The final
valuation of the properties being exchanged will be based on independent
appraisals; the company estimates that this transaction will result in a pre-tax
gain, net of one-time charges, of more than $300 million.




                                     -10-
<PAGE>

Segment Review
- --------------

Educational and Professional Publishing revenue declined $24.0 million, or 8.0%,
to $277.6 million.  The decline reflects the 1996 off-adoption year for the
school publishing industry.  In 1995, there were strong sales in the key
adoption states of California and Texas where early ordering benefited the
second quarter.  Second quarter sales in Texas declined from $44 million in 1995
to $8 million in 1996.  The revenue variance was also affected by reduced
revenues at Shepard's/McGraw-Hill, due to the December divestiture of Shepard's
topical publishing business.  Partially offsetting the expected decline in
school publishing were improved revenues in College publishing and international
operations, including Mexico, while business at The Continuing Education Center
was soft.  The segment also benefited from the 1996 first quarter acquisition of
Open Court Publishing.  Despite the decline in revenue, operating profit for the
segment declined only $4.8 million, or 15.3%, to $26.4 million, due to strong
cost controls partially offset by development costs for the McGraw-Hill Home
Interactive division, which will offer multimedia education titles in the
consumer market later this year.

Financial Services' revenue grew $15.0 million, or 7.8%, to $207.1 million while
operating profit improved $7.6 million, or 13.6%, to $63.6 million.  Standard &
Poor's Ratings Services' revenue and profits improved reflecting expanded global
operations, increased new issuance volume in the U.S. bond market and non-
traditional ratings products, net of continuing investments.  Second quarter new
issuance volume was particularly strong in Eurobonds, high-yield corporates and
asset-backed securities.  Revenue and profit for the Financial Information
Services Group also improved from the prior year reflecting good results at
Compustat and greater distribution of global products over third-party networks,
particularly MMS International and Platt's.  These results offset weakness in
municipal securities services and consulting revenues at DRI/McGraw-Hill.

Information and Media Services' revenue increased $7.2 million, or 3.3%, to
$226.3 million and operating profit declined $0.5 million, or 1.6%, to $32.0
million.  Business Week advertising pages increased 1% over last year's second
quarter, a significant improvement from the first quarter comparison.  Business
Week revenues grew at a greater rate than the page gain as revenue per
advertising page increased.  Revenues also improved for the Construction
Information Group due to new electronic products and some improvement in
advertising.  Revenues at the computer magazines declined, partly offset by
increases at the healthcare publications, while Broadcasting revenues were flat.
The decline in segment operating profit reflects the impact of the revenue
declines at the computer magazines, the costs of launching tele.com magazine and
reduced profits in Broadcasting due to soft market conditions in San Diego.



                                     -11-

<PAGE>
Six Months
- ----------

Consolidated Review
- -------------------

For the first half of the year, net income increased $6.6 million, or 9.8%, to
$73.4 million.  Operating revenue increased $13.5 million, or 1.1%, to $1,295
million.  The relatively flat revenues reflect an off-adoption year in
school publishing, offset by strong growth in financial services.  Total
expenses increased $8.0 million, or 0.7%, reflecting the revenue growth and
development expenses for new businesses net of cost controls in school
publishing.  Earnings per share were 73 cents versus 67 cents last year.

Net interest expense decreased $5.2 million, or 18.0%, reflecting a decline in
average commercial paper interest rates from 6.2% in 1995 to 5.4% in 1996 and
reduced average commercial paper borrowing levels from the prior year, due to
paydowns from the company's operating cash flow.

The provision for taxes as a percentage of income before taxes was 40.6% in 1996
compared to 41.2% in 1995.  The reduction in the effective tax rate reflects the
declining impact of non-deductible goodwill amortization on higher pre-tax
earnings as well as favorable settlement of state tax audits.

Segment Review
- --------------

Educational and Professional revenue declined $29.4 million, or 6.2%, to $443.5
million.  The decline reflects the off-adoption year for the school publishing
industry.  The revenue decline also reflects reduced revenues at
Shepard's/McGraw-Hill, due to the December 1995 divestiture of Shepard's topical
publishing business.  Partially offsetting the expected decline in school
publishing, revenues increased in international publishing and the segment
benefited from the first quarter acquisition of Open Court Publishing.  The
segment had an operating loss of $5.0 million, compared to operating profit of
$1.8 million last year.  This decline in profits reflects the revenue decline,
partially offset by cost controls.  Operating profit compared to last year was
also impacted by development costs for the McGraw-Hill Home Interactive
division.

Financial Services' revenue increased $28.8 million, or 7.3%, to $420.2 million.
Operating profit improved $14.5 million, or 12.6%, to $129.8 million.  Standard
& Poor's Ratings Services' revenue and profits increased reflecting expanded
global operations, increased new issuance volume in the U.S. bond market and
non-traditional ratings products, net of continuing investments.  Revenue and
profit for the Financial Information Services Group also improved from the prior
year reflecting good results from greater distribution of global products over
third-party networks, particularly MMS International and Platt's.  These results
offset weakness in municipal securities services.








                                      -12-
<PAGE>

Information and Media Services' revenue increased $14.1 million, or 3.4%, to
$431.1 million.  Operating profit declined $3.0 million, or 5.7%, to $49.0
million.  The revenue increase reflects improved advertising revenues at
Business Week as an advertising rate increase offset a decline in advertising
pages.  The Tower Group International acquisition of UCB Canada and the
acquisition of Hospital Practice magazine also contributed to the revenue
increase.  Revenues for the Construction Information Group improved while
revenue at the computer magazines declined and Broadcasting was flat.  The
decline in segment operating profit reflects the impact of the revenue declines
at the computer magazines, the costs of launching tele.com magazine, which
debuted in March, and Broadcasting's softer market conditions in San Diego and
last year's higher margin Super Bowl broadcast.

Financial Condition - June 30, 1996 versus December 31, 1995
- ------------------------------------------------------------

The company continues to maintain a strong financial position.  Cash generated
by operating activities totaled $65.8 million compared to cash used in
operations last year of $15.8 million.  This year-to-year improvement in cash
flow from operations largely reflects reduced working capital requirements due
to the 1996 off-adoption year in school publishing.  Total debt was $795.6
million, an increase of $166.9 million from year-end.  The increase in debt
reflects the seasonal spending for inventory and sampling costs for 1996 school
publishing adoptions, prepublication spending for 1997 school adoption programs,
the acquisition of Open Court and borrowings to finance the repurchase by the
company of 1.3 million common shares in the second quarter.  The company's
strong presence in school publishing significantly impacts the seasonality of
its earnings and borrowing patterns during the year, with the company borrowing
during the first half of the fiscal year and generating cash in the second half
of the year.  Borrowing patterns will be further impacted in 1996 from the
company's spending for the 1997 strong adoption year.  The company's borrowings
will also be impacted by the transaction exchanging Shepard's/McGraw-Hill for
the Times Mirror Higher Education Group later this year, entailing a tax payment
in December on a pre-tax gain, net of one-time charges, estimated to exceed $300
million.

In January, the company's Board of Directors approved a share repurchase program
authorizing the purchase of up to 4 million shares of the company's common
stock.  In the second quarter, the company bought 1.3 million shares at a cost
of $62.1 million.  The repurchased shares will be used for general corporate
purposes, including the issuance of shares for the exercise of employee stock
options.  The company continued to repurchase shares in August; future purchases
under the program may be made from time to time dependent on market conditions.

In the fourth quarter of 1995, the company implemented a best practices program
to improve the efficiency and effectiveness of the company's operations.  The
program included the review of major systems and processes, including certain
administrative functions and related technology.  The program encompasses the
elimination of approximately 750 positions.  At the end of the second quarter of
1996, approximately 450 positions had been eliminated and the company has
undertaken various technology initiatives.  Cash expenditures related to the
best practices program in the first half of 1996 did not have a significant
impact on the company's liquidity.



                                      -13-

<PAGE>

Commercial paper borrowings at June 30, 1996 totaled $531.5 million, an increase
of $163.0 million from December 31, 1995.  These borrowings are supported by an
$800 million revolving credit agreement with a group of banks terminating in
November 1999, and $300 million is classified as long-term.  There are no
amounts outstanding under this agreement.

Under a shelf registration which became effective with the Securities and
Exchange Commission in mid-1990, the company can issue an additional $250
million of debt securities.  The new debt could be used to replace a portion of
the commercial paper borrowings with longer term securities, when and if
interest rates are attractive and markets are favorable.

Accounts receivable before reserves of $867.3 million decreased $68.0 million
from the end of 1995 due primarily to the seasonal nature of some of the
company's businesses.  Inventories increased $56.2 million to $294.2 million
from the end of 1995 due primarily to the seasonal requirements for school
publishing and the seasonal buildup for the annual Sweet's files.

Net prepublication costs at June 30 increased $47.1 million from the end of 1995
to $315.3 million due to additional spending for 1997 adoption year programs and
new college and professional publishing titles.  Prepublication cost spending in
the first half of 1996 totaled $83.8 million compared to $57.3 million in 1995.

Purchases of property and equipment of $20 million were slightly less than the
comparable period last year; the purchases were primarily for computer
equipment.






                                      -14-

<PAGE>

                                     PART II

                                Other Information

Item 1.   Legal Proceedings
          -----------------
          A Complaint was filed on June 11, 1996 in United States Bankruptcy
          Court, Central District of California, in an action captioned County
                                                                        ------
          of Orange v.  McGraw-Hill Companies, Inc., d/b/a Standard & Poor's.
          -------------------------------------------------------------------
          Case No. SA 94-22272 JR; Adversary No. SA 96-01624.  In the Complaint,
          Orange County, California makes claims against Standard & Poor's for
          breach of contract, professional negligence and for aiding and
          abetting breaches of fiduciary duty arising out of ratings services
          provided by Standard & Poor's to Orange County in 1993-94 and prior to
          Orange County's filing for bankruptcy protection under chapter 9 on
          December 6, 1994.  The Complaint alleges that Standard & Poor's caused
          Orange County to sustain losses in excess of $500 million.  The
          Registrant believes that the allegations of the Complaint lack merit
          and intends to vigorously contest the action.

Item 4.   Submission of Matters to a Vote of Security Holders
          ---------------------------------------------------
(a)       The 1996 Annual Meeting of Shareholders of the Registrant was held on
          April 24, 1996.

(b)       The following nominees, having received the FOR votes set forth
          opposite their respective names, constituting a plurality of the votes
          cast at the Annual Meeting for the election of Directors, were duly
          elected a director of the Registrant for two-year terms:

          DIRECTOR              FOR           WITHHOLD AUTHORITY
          --------              ---           ------------------
          Pedro Aspe            43,747,126         158,273
          Robert P. McGraw      43,750,375         155,024

          The following nominees having received the FOR votes set forth
          opposite their respective names, constituting a plurality of the votes
          cast at the Annual Meeting for the election of Directors, were duly
          elected Directors of the Registrant for three-year terms:

          DIRECTOR              FOR           WITHHOLD AUTHORITY
          --------              ---           ------------------
          Joseph L. Dionne      43,749,454        155,945
          Don Johnston          43,746,915        158,484
          Linda Koch Lorimer    43,752,652        152,747
          Harold W. McGraw III  43,752,604        152,795
          Alva O. Way           43,748,516        156,883









                                      -15-




<PAGE>

          The terms of office of the following directors continued after the
          meeting:  Vartan Gregorian; John T. Hartley; Peter O. Lawson-Johnston;
          Paul J. Rizzo; James H. Ross; George B. Harvey; Richard H. Jenrette;
          and Lois Dickson Rice.

(c) (i)   Shareholders approved the 1996 Key Executive Short-Term Incentive
          Compensation Plan.  The vote was 42,522,119 shares FOR and 1,011,253
          shares AGAINST, with 372,027 shares abstaining and no broker nonvotes.

    (ii)  Shareholders approved the Director Deferred Stock Ownership Plan.  The
          vote was 41,813,698 shares FOR and 1,317,242 shares AGAINST, with
          353,391 shares abstaining and 421,068 broker nonvotes.

    (iii) Shareholders ratified the appointment of Ernst & Young as independent
          auditors for the Registrant and its subsidiaries for 1996.  The vote
          was 43,728,492 shares FOR and 115,332 shares AGAINST , with 61,575
          shares abstaining and no broker nonvotes.

    (iv)  Shareholders did not approve the shareholder proposal to eliminate the
          election of directors by classes.  The vote was 13,954,427 shares FOR
          and 26,810,734 shares AGAINST, with 24,725 shares abstaining and
          2,898,514 broker nonvotes.

Item 5.   Other Information
          -----------------
          On July 3, 1996 the Registrant, The Times Mirror Company ("Times
          Mirror") and Mosby-Year Book, Inc., a wholly owned subsidiary of Times
          Mirror ("Mosby"), entered into an Exchange Agreement pursuant to which
          the Registrant has agreed to sell all of the outstanding shares of the
          capital stock of its subsidiary, Shepard's/McGraw-Hill Inc., to Times
          Mirror in exchange for (i) the stock of Times Mirror Higher Education
          Group, Inc.,  (ii) the assets and related liabilities of Mosby
          relating to Mosby's college-level life and physical science text
          business, (iii) certain assets and liabilities of Times Mirror
          International Publishers - U.S., Inc.  and affiliated entities
          relating to Times Mirror's college business and (iv) a cash payment
          and other consideration.  The transaction is subject to approval
          pursuant to the Hart-Scott-Rodino Antitrust Improvements Acts of 1976,
          as amended, and to other closing conditions.  It is anticipated that
          the transaction will close during the third quarter of 1996.




                                      -16-

<PAGE>

Item 6.    Exhibits and Reports on Form 8-K                          Page Number
           --------------------------------                          -----------

    (a)    Exhibits

    (10)*  Director Deferred Stock Ownership Plan, incorporated by
           reference from Registrant's Proxy Statement, dated
           March 21, 1996.

    (10)*  1996 Key Executive Short-Term Incentive Compensation Plan,
           incorporated by reference from Registrant's Proxy Statement,
           dated March 21, 1996.

    (12)   Computation of Ratio of Earnings to Fixed Charges.           18

    (27)   Financial Data Schedule.                                     19


                              SIGNATURES
                              ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                      THE McGRAW-HILL COMPANIES, INC.
                                      -------------------------------




Date:   08/13/96                    By       Robert J. Bahash
     ------------------               -------------------------------
                                             Robert J. Bahash
                                         Executive Vice President
                                         and Chief Financial Officer




Date:   08/08/96                    By     Thomas J. Kilkenny
     ------------------               -------------------------------
                                           Thomas J. Kilkenny
                                      Vice President and Controller




Date:   08/09/96                    By      Kenneth M. Vittor
     ------------------               -------------------------------
                                            Kenneth M. Vittor
                                          Senior Vice President
                                          and General Counsel



                                      -17-

<PAGE>
<TABLE>
                                                              Exhibit (12)
                         The McGraw-Hill Companies, Inc.
                         -------------------------------
                Computation of Ratio of Earnings to Fixed Charges
                -------------------------------------------------
                           Periods Ended June 30, 1996
                           ---------------------------


<CAPTION>


                                                  Six        Twelve
                                                 Months      Months
                                                ---------   ---------
                                                   (In thousands)
<S>                                             <C>         <C>
Earnings
    Earnings from continuing operations
      before income tax expense (Note)......    $ 121,021   $ 391,778
    Fixed charges...........................       40,395      86,600
    Capitalized interest....................            -        (188)
                                                ---------   ---------
       Total Earnings.......................    $ 161,416   $ 478,190
                                                =========   =========
Fixed Charges (Note)
    Interest expense........................    $  25,515   $  57,938
    Portion of rental payments deemed to be
      interest..............................       14,880      28,662
                                                ---------   ---------
       Total Fixed Charges..................    $  40,395   $  86,600
                                                =========   =========

Ratio of Earnings to Fixed Charges                   4.0x        5.5x







<FN>
(Note) For purposes of computing the ratio of earnings to fixed charges,
       "earnings from continuing operations before income taxes" excludes
       undistributed equity in income of less than 50%-owned companies.  "Fixed
       charges" consist of (1) interest on debt and capital leases, and (2) the
       portion of the company's rental expense deemed representative of the
       interest factor in rental expense.

</FN>
</TABLE>








                                      -18-

</PAGE>

<TABLE> <S> <C>

<ARTICLE>                    5
<MULTIPLIER>                 1,000
       
<S>                          <C>
<PERIOD-TYPE>                6-MOS
<FISCAL-YEAR-END>                           DEC-31-1996
<PERIOD-END>                                JUN-30-1996
<CASH>                                            4,828
<SECURITIES>                                          0
<RECEIVABLES>                                   867,344
<ALLOWANCES>                                     81,432
<INVENTORY>                                     294,239
<CURRENT-ASSETS>                              1,240,007
<PP&E>                                          839,370
<DEPRECIATION>                                  518,829
<TOTAL-ASSETS>                                3,146,891
<CURRENT-LIABILITIES>                         1,121,508
<BONDS>                                               0
<COMMON>                                        102,919
                                14
                                           0
<OTHER-SE>                                            0
<TOTAL-LIABILITY-AND-EQUITY>                  3,146,891
<SALES>                                       1,294,785
<TOTAL-REVENUES>                              1,294,785
<CGS>                                         1,157,425
<TOTAL-COSTS>                                 1,157,425
<OTHER-EXPENSES>                                      0
<LOSS-PROVISION>                                 35,287
<INTEREST-EXPENSE>                               23,831
<INCOME-PRETAX>                                 123,499
<INCOME-TAX>                                     50,141
<INCOME-CONTINUING>                              73,358
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                     73,358
<EPS-PRIMARY>                                      0.73
<EPS-DILUTED>                                      0.73
        

</TABLE>


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