MEAD CORP
10-Q, 1995-05-12
PAPERS & ALLIED PRODUCTS
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=============================================================================== 
                               

                    SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                   FORM 10-Q

         [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

                For the quarterly period ended April 2, 1995


                                      OR

       [  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

     For the transition period from _______________ to ______________

                         Commission File No. 1-2267

                             THE MEAD CORPORATION
             (Exact name of registrant as specified in its charter)
                  Ohio                            31-0535759
         (State of Incorporation) (I.R.S. Employer Identification No.)


                         MEAD WORLD HEADQUARTERS
                         COURTHOUSE PLAZA NORTHEAST
                              DAYTON, OHIO 45463
                   (Address of principal executive offices)

         Registrant's telephone number, including area code: 513-495-6323



  Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.  Yes X No __ .
  
  The number of Common Shares outstanding at April 2, 1995 was 56,336,827.

================================================================================
<PAGE>
                     THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
                     -------------------------------------------------
                           QUARTERLY PERIOD ENDED APRIL 2, 1995
                          ------------------------------------

                                 PART I - FINANCIAL INFORMATION
                                          ---------------------

ITEM 1.  FINANCIAL STATEMENTS
         --------------------
THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
- --------------------------------------------------
BALANCE SHEETS
- --------------
(All dollar amounts in millions)
<TABLE>
<S>                                                                   <C>                <C>  
                                                                      April 2,           Dec. 31,   
                                                                        1995               1994     
                                                                      --------           --------   
ASSETS
- ------
Current assets:
  Cash and cash equivalents                                           $      144.9       $     484.0
  Accounts receivable                                                        644.3             606.6
  Inventories                                                                442.4             382.4
  Other current assets                                                       100.9             421.0
                                                                          --------           -------
          Total current assets                                             1,332.5           1,894.0

Investments and other assets:
  Investees                                                                  122.9             108.2
  Other assets                                                               433.4             546.5
                                                                          --------          --------
                                                                             556.3             654.7

Property, plant and equipment                                              4,201.3           4,163.2
Less accumulated depreciation and
 amortization                                                             (1,882.1)         (1,849.3)  
                                                                          --------          --------
                                                                           2,319.2           2,313.9
                                                                          --------          --------
          Total assets                                                    $4,208.0          $4,862.6
                                                                          ========          ========

LIABILITIES AND SHAREOWNERS' EQUITY
- -----------------------------------
Current liabilities:
  Accounts payable                                                    $      329.9       $     373.5
  Accrued liabilities                                                        360.8             373.2
  Income taxes payable                                                        36.0             324.7
  Current maturities of long-term debt                                        16.2              16.1
                                                                          --------          --------
          Total current liabilities                                          742.9           1,087.5

Long-term debt                                                               813.1             957.7
Commitments and contingent liabilities
Deferred items                                                               645.0             634.8

Shareowners' equity:
  Common shares                                                              162.4             174.9
  Foreign currency translation adjustment                                       .1              (4.8)
  Net unrealized gain on securities                                            1.7               3.7
  Retained earnings                                                        1,842.8           2,008.8
                                                                          --------          --------
                                                                           2,007.0           2,182.6
                                                                          --------           -------   
          Total liabilities and
           shareowners' equity                                            $4,208.0          $4,862.6
                                                                          ========          ========
</TABLE>
See notes to financial statements.
<PAGE>
THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
- --------------------------------------------------
STATEMENTS OF EARNINGS
- ----------------------
 (All dollar amounts in millions, except per share amounts)
<TABLE>
<S>                                                                        <C>          <C>

                                                                           First Quarter Ended
                                                                           --------------------  
                                                                           April 2,     April 3,
                                                                             1995         1994
                                                                           --------      --------
Net sales                                                                  $ 1,240.8    $ 1,007.6
Cost of products sold                                                        1,018.9        845.1
                                                                            --------      --------
  Gross profit                                                                 221.9        162.5

Selling, administrative and
 research expenses                                                             136.7         124.2
                                                                            --------      --------
  Earnings from operations                                                      85.2           38.3

Other revenues (expenses) - net                                                 13.4           (6.6)
Interest and debt expense                                                      (18.3)         (24.3)
                                                                            --------        --------
  Earnings before income taxes                                                   80.3            7.4

Income taxes                                                                     30.6            2.9
                                                                             --------        --------
  Earnings before equity in net
    earnings of investees                                                        49.7            4.5

Equity in net earnings of investees                                              12.0            11.4
                                                                             --------         --------
  Earnings from continuing operations                                            61.7            15.9

Discontinued operations                                                                          11.7
                                                                             --------         --------
  Net earnings                                                             $     61.7       $    27.6
                                                                             ========        ========
Per common and common equivalent share:
  Earnings from continuing operations                                           $1.07            $ .27
  Discontinued operations                                                                          .19
                                                                               -----             -----
  Net earnings                                                                  $1.07             $ .46
                                                                                =====             =====   

Cash dividends per common share                                                  $ .25             $ .25
                                                                                 =====             =====
Average common and common equivalent
 shares outstanding (millions)                                                    57.7              59.8
                                                                                  =====            =====
</TABLE>
See notes to financial statements.

THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
- --------------------------------------------------
STATEMENTS OF CASH FLOWS
- ------------------------
 (All dollar amounts in millions)
<TABLE>
<S>                                                       <C>              <C>
                                                            First Quarter Ended
                                                            --------------------
                                                             April 2,      April 3, 
                                                               1995         1994    
                                                              -------      --------
Cash flows from operating activities:
  Net earnings                                             $     61.7       $ 27.6
  Adjustments to reconcile net earnings to
   net cash (used in) operating activities:
    Depreciation, amortization and depletion of
     property, plant and equipment                               49.0         46.5
    Depreciation and amortization of other assets                10.9          8.4
    Deferred income taxes                                        13.3         10.1
    Investees-earnings and dividends                            (13.0)        (9.0)
    (Income) from discontinued operations                                    (11.7)
    Other                                                        (9.8)         8.9
  Change in assets and liabilities:
    Accounts receivable                                         (37.7)       (24.3)
    Inventories                                                 (60.0)       (45.5)
    Other current assets                                        (12.3)        (2.7)
    Accounts payable and accrued liabilities                   (344.8)       (71.5)
  Cash provided by (used in) discontinued operations              (.9)        (7.8)
                                                               -------       ------
      Net cash (used in) operating activities                  (343.6)        (71.0)
                                                              -------         ------

Cash flows from investing activities:
  Capital expenditures                                          (54.4)        (63.1)
  Additions to equipment rented to others                       (15.1)        (12.8)
  Restricted funds                                              461.0
  Other                                                          (1.9)         7.1
                                                                -------     ------
      Net cash provided by (used in) investing activities       389.6        (68.8)
                                                                -------     ------

Cash flows from financing activities:
  Additional borrowings                                                       154.8
  Payments on borrowings                                       (144.9)       (166.2)
  Notes payable                                                               164.2 
 
  Cash dividends paid                                           (14.5)        (14.8)
  Common shares purchased                                      (241.5)
  Common shares issued                                           15.8           3.4
                                                               -------       ------
      Net cash provided by (used in) financing activities      (385.1)        141.4   
                                                               -------        ------
Increase (decrease) in cash and cash equivalents               (339.1)          1.6
Cash and cash equivalents at beginning of year                  484.0           9.3
                                                              -------        ------
Cash and cash equivalents at end of quarter                    $144.9         $10.9   
                                                              =======        ======   
</TABLE>
See notes to financial statements.
<PAGE>

THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
- --------------------------------------------------
NOTES TO FINANCIAL STATEMENTS
- -----------------------------
(All dollar amounts in millions)

A - FINANCIAL STATEMENTS

The balance sheet at December 31, 1994 is condensed financial information
taken from the audited balance sheet.  The interim financial statements
are unaudited.  In the opinion of management, all adjustments (which
consist only of normal recurring adjustments) necessary to present fairly
the financial position and results of operations for the interim periods
presented have been made.

B - ACCOUNTING POLICIES

On an interim basis, all costs subject to recurring year-end adjustments
have been estimated and allocated ratably to the quarters.  Income taxes
have been provided based on the estimated tax rate for the respective
years after excluding infrequently occurring items whose specific tax
effect is reported during the same interim period as the related
transaction.

C - INVENTORIES

The amount of inventories is (principally last-in, first-out method): 

                                        April 2,    Dec. 31,   
                                          1995        1994      
                                         ------      ------     
Finished and semi-finished products      $306.1      $241.0     
Raw materials                              74.5        78.9     
Stores and supplies                        61.8        62.5     
                                         ------      ------     
                                         $442.4      $382.4     
                                         ======      ======     

D - INVESTEES

The summarized operating data for all investees is presented in the
following table:

                                        First Quarter Ended    
                                        --------------------   
                                        April 2,    April 3,   
                                          1995        1994      
                                        --------    --------    
                                                                
Revenues                                 $191.2      $151.8     
                                         ======      ======     
Gross profit                             $ 46.3      $ 42.1     
                                         ======      ======     
Net earnings                             $ 26.5      $ 26.0     
                                         ======      ======     
<PAGE>

E - ADDITIONAL INFORMATION ON CASH FLOWS

                                        First Quarter Ended    
                                        --------------------   
                                        April 2,    April 3,   
                                          1995        1994      
                                        --------    --------    
                                                                
Cash paid for:                                                  
  Interest                               $ 28.2      $ 32.6     
                                         ======      ======     
  Income taxes                           $308.4      $  1.8     
                                         ======      ======     

F - SHAREOWNERS' EQUITY

During the first quarter of 1995, the Company repurchased 4.6 million
common shares on the open market for $241.5 million.  This brings the
total shares repurchased under the existing $350 million authorization to
$285.9 million as of the end of the first quarter of 1995.  On April 27,
1995, the Board of Directors authorized the Company to repurchase up to an
additional five million common shares from time to time.

G - SALE OF ASSETS

In March 1995, the Company announced it had reached an agreement to sell
the Kingsport, Tennessee, paper mill to Willamette Industries.  This sale
is expected to close in the second quarter of 1995.  The Company recorded
a charge of $60.0 million in 1994 for the anticipated loss on the sale.
<PAGE>

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          -----------------------------------------------------------
          AND RESULTS OF OPERATIONS
          -------------------------
RESULTS OF OPERATIONS
- ---------------------
Net Sales
- ---------
Net sales for the first quarter of 1995 were $1.24 billion, a 23% increase
over the $1.01 billion of net sales generated in the first quarter of
1994.  Most of Mead's divisions reported higher 1995 revenues compared to
the same quarter of 1994, with major increases coming from the Fine Paper,
Publishing Paper, Containerboard and Zellerbach divisions.  On the whole,
markets were considerably stronger and selling prices significantly higher
than a year ago.  Furthermore, the addition of Hilroy, a Canadian
manufacturer and distributor of school and office products purchased in
the fourth quarter of 1994, contributed to the sales increase.

Operating Costs and Expenses
- ----------------------------
Gross profit as a percentage of sales improved from 16.1% in the first
quarter of 1994 to 17.9% for the first quarter of 1995.  The improvement
is attributed to improved sales volume and selling prices, good operating
performance and productivity gains.

Selling, administrative and research expenses totaled $136.7 million in
the first quarter of 1995 compared to $124.2 million in the first quarter
of 1994.  The increase was attributable to acquisitions and expansions
into new foreign markets and additional selling expenses, primarily at
Zellerbach.  As a percent of sales, however, these expenses declined to
11% for the first quarter of 1995 compared to 12% for the same quarter of
1994.
  
Other Revenues (Expenses) - Net
- -------------------------------
Other revenues were $13.4 million in the first quarter of 1995 compared to
net (expenses) of ($6.6) million in the comparable quarter of 1994.  In
1995, Mead earned an unusual amount of interest and dividend income on the
temporary investment of the proceeds from the 1994 sale of its Electronic
Publishing business.  By the end of the quarter, most of these proceeds
had been spent for other corporate purposes (described below), and future
interest and dividend income is not expected to be significant.  In the
first quarter of 1994, Mead incurred $12.1 million ($7.4 million after
tax, or 12 cents per share) in losses related to adjustments to market for
certain financial instruments, principally a one-time loss on the
termination of certain leveraged interest rate options entered into in
conjunction with swap transactions.

Interest and Debt Expense
- -------------------------
First quarter 1995 interest and debt expense declined 25% to $18.3 million
from the 1994 amount of $24.3 million.  A portion of the proceeds from the
sale of the Electronic Publishing segment was used to redeem Mead's 6-3/4%
convertible subordinated debentures (December 1994) and its 9% debentures
(early January 1995).  Additionally, Mead paid down virtually all short-
term borrowings in 1994 and retired a small amount of medium-term notes
during the first quarter of 1995.  Partially offsetting the interest
savings from these paydowns are higher rates on borrowings carrying
variable interest rates.

<PAGE>

Income Taxes
- ------------
Federal and state taxes on income increased from $2.9 million for the
first quarter of 1994 to $30.6 million in the first quarter of 1995. 
Higher pre-tax earnings in 1995 as compared to 1994 caused the increase. 
There was no significant change in the effective tax rate.

Equity in Net Earnings of Investees
- -----------------------------------
Earnings contributed by Mead's investees, primarily its jointly-owned
Northwood companies, increased to $12.0 million for the first quarter of
1995 compared to $11.4 million for the first quarter of 1994.  Average
selling prices for market softwood kraft pulp increased about 70% over
first quarter 1994 levels, and demand continues to be strong.  As a
result, the Northwood pulp mill is sold out for the next several months. 
Higher fiber costs and weaker prices for lumber and other solid wood
products somewhat offset the benefit of the higher pulp selling prices. 

Financial Data by Business
- --------------------------
In the Paper segment, net sales, including those to Mead's Zellerbach
distribution business, were $394.8 million in the first quarter of 1995
compared to $309.9 million for the same quarter of 1994.  The segment
experienced a 15% increase in tons sold in 1995 compared to 1994 first
quarter levels.  Improved selling prices, particularly in the coated
grades, accounted for the rest of the improvement.  Earnings for the Paper
segment totaled $62.6 million in the first quarter of 1995, more than
double the $29.0 million reported in the first quarter of 1994.  Most of
the improvement came from Mead's Publishing Paper Division in Escanaba,
Michigan, and its Fine Paper mill in Kingsport, Tennessee.  The
Chillicothe, Ohio, Fine Paper mill's first quarter 1995 earnings were
considerably higher than 1994 levels despite some pulp mill operating
problems during the middle part of the quarter.  Although there are some
signs that economic growth is stabilizing, Mead expects that the current
favorable market conditions will continue and expects that the Paper segment
will perform well for the rest of 1995.  In March 1995, Mead announced the
execution of an agreement to sell the Kingsport, Tennessee, mill to
Willamette Industries, Inc.  The sale is expected to be completed during
the second quarter of 1995.

First quarter 1995 sales and earnings exceeded first quarter 1994 levels
in the Packaging and Paperboard segment.  Net sales to unaffiliated
customers for the first quarter were $317.7 million and $282.8 million for
1995 and 1994, respectively.  Earnings improved about 20%, from $27.6
million in the first quarter of 1994 to $33.1 million for the same quarter
of 1995.  Most of the increase in earnings and much of the increase in
sales came from Mead's Containerboard Division.  Higher market prices for
corrugating medium and containers, coupled with good operating performance
at the Stevenson, Alabama, corrugating medium mill and the converting
operations, drove the improvement.  Mead expects that the current
containerboard market conditions will continue throughout the rest of the
year.  First quarter results were mixed for Mead's Coated Board system. 
1995 worldwide sales volume is higher compared with the same period of
1994, but pricing pressures in the beverage carton market and rising fiber
costs reduced first quarter earnings from 1994 levels.  Mead's Coated
Board Division has terminated its operations in the Pacific Rim.  This
decision will not have a material effect on the financial condition or
results of operations of the Corporation nor the Packaging and Paperboard
segment.  Mead's Packaging Division continues to maintain a significant
presence in this part of the world.

<PAGE>

Net sales to unaffiliated customers totaled $593.8 million in the
Distribution and School and Office Products segment for the first quarter
of 1995, a 29% increase over the first quarter of 1994.  First quarter
earnings were $8.1 million and $2.3 million for 1995 and 1994,
respectively.  Mead's Zellerbach distribution business generated
significantly higher sales in each of its three business units.  Earnings
also benefitted from a stronger paper market.  The addition of Hilroy
contributed to the increased sales and earnings of the School and Office
Products Division.  Without Hilroy, however, the division's sales still
increased over 1994 levels primarily due to higher selling prices.  The
division's first quarter earnings also increased over the prior year's
first quarter despite substantially higher raw material costs.  Mead
believes the division is poised to have a successful back-to-school season
in spite of reduced paper availability and significantly higher tablet
paper costs.

Liquidity and Capital Resources
- -------------------------------
In the fourth quarter of 1994, Mead sold its Electronic Publishing
business for $1.5 billion.  The sale, and the subsequent use of the
proceeds, had a significant positive impact on the financial condition of
The Mead Corporation.  Upon the sale, the Board of Directors restricted a
certain amount of cash to be used solely for the payment of federal and
state taxes on the gain (these taxes were paid in the first quarter of
1995) and the redemption of two debenture issues.  In December 1994, Mead
redeemed $139.0 million of 6-3/4% convertible debentures originally due
2012.  In January 1995, Mead redeemed $130.0 million of 9% debentures,
originally scheduled for payment in the years 2000 through 2017.

Also, as a result of the sale of the Electronic Publishing business, Mead
announced a program to buy back $350 million of common shares.  By the end
of the first quarter of 1995, Mead had repurchased 5.5 million shares
($286 million) under this program.  Furthermore, in late April 1995, Mead
announced a program authorizing the repurchase of an additional 5 million
shares of Mead common stock from time to time on the open market.

Traditionally, the first quarter School and Office Products back-to-school
inventory build has been financed through short-term borrowings. 
Available cash obviated the need for any significant borrowing in the
first quarter of 1995.

The net effect of all these events reduced the long-term debt to total
capital ratio from 45.8% at April 3, 1994 (30.5% at December 31, 1994) to
28.8% at April 2, 1995.  Because of the use of the proceeds from the
Electronic Publishing sale, working capital decreased from $806.5 million
at December 31, 1994, to $589.6 million at April 2, 1995.  The current
ratio  increased slightly to 1.8 at the end of the first quarter of 1995
from 1.7 at December 31, 1994.

First quarter 1995 capital spending totaled $54.4 million compared to
$63.1 million for the first quarter of 1994.

During the first quarter of 1995, Mead also reported two other strategic
initiatives.  In March, Mead announced an agreement to sell the Kingsport,
Tennessee mill.  The anticipated loss on the sale was provided for in
the fourth quarter of 1994.  Also, the Board of Directors approved a $150-
$175 million expansion of Mead's corrugating medium mill in Stevenson,
Alabama.  During the early stages of construction, the expansion is
expected to be funded through internally generated cash flow.  External
funding may be required at a later date.

<PAGE>

At the end of the first quarter, Mead paid a fixed rate or a capped rate
on 74% of its debt and paid a floating rate of interest on the remainder. 
A change of 1% in the floating interest rate, on an annual basis, would
result in a $.05 change in net earnings per share for the year.  The
estimated market value of long-term debt, excluding capital leases, was
$19.3 million less than the book value at the end of the first quarter of
1995.

<PAGE>

PART II - OTHER INFORMATION
- ---------------------------                        

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
         --------------------------------
     (a)       Exhibits

               (10)  Material Contracts:

                     (1)       Mead Management Incentive Plan for 1995 in which
                               executive officers participate. 

                     (2)       Corporate Long Term Incentive Plan effective 1995
                               in which executive officers participate.

                (11.1), (11.2), (11.3)  Calculations of Net Earnings per Share.

                (27)      Financial Data Schedule

      (b)       No current reports on Form 8-K were filed with the Commission
in the first quarter of 1995.

<PAGE>

                                  SIGNATURE

          Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.


Date:     May 12, 1995


THE MEAD CORPORATION
- -------------------
   (Registrant)



By  GREGORY T. GESWEIN
    _________________________
    G. T. Geswein
    Controller and
    Chief Accounting Officer
    
<PAGE>

                                                                   Exhibit 10(1)

                       MEAD MANAGEMENT INCENTIVE PLAN
                       ------------------------------
                                    1995
                                    ----


OBJECTIVE            The objective of the Mead Management Incentive Plan is to
- ---------            recognize and reward key managers for achieving and
                     sustaining superior corporate performance compared to other
                     industrial companies.

PARTICIPATION        All elected officers of the Corporation will participate
ELIGIBILTY           in this plan.
- -------------

PAYOUT               Participants must be employees of the company, an affiliate
ELIGIBILTY           or a subsidiary at the end of the plan year to receive
- ----------           payout from this plan.  An appropriate proration of earned
                     awards may be made in case of death, disability,
                     retirement, hire or transfer during the plan year.  In such
                     cases, the incentive target will be pro-rated to reflect
                     the months of service.

INCENTIVE TARGET     The Incentive Target for each grade is the difference
- ----------------     between Mead's policy total cash compensation target and
                     the midpoint.  This Target will be adjusted annually, based
                     on market total cash compensation data.  In addition, the
                     Compensation Committee may increase the incentive targets
                     in any plan year, to reflect Mead's competitive base salary
                     position.  For the 1995 plan year, incentive targets for
                     all grades  have been increased by 3%.  The current year
                     incentive targets are shown in Attachment 1.

TOTAL PAYOUT         Payout under the Mead Management Incentive Plan is the sum
DETERMINATION        of the incentive target multiplied by the Competitive
- -------------        Industry Factor (CIF) to determine the final payout.  
                     The CIF is determined as:

                     Competitive   =  Mead ROTC          X  Mead ROTC
                                      -----------------     --------------------
                     Industry Factor  All Industry ROTC     Forest Products ROTC

                    ROTC = (EAT + (1-Tax Rate) X Current Interest Expense) X 100
                            ---------------------------------------------
                              (Average Equity + Average Long-Term Debt)

                     The incentive payout is determined as:

                     Incentive   =  Incentive   X  CIF
                     Payout         Target

                     The above calculated payout will be further adjusted
                     by the manager's assessment of the participant's individual
                     performance.

                     For selected MMIP participants, the payout determination
                     will constitute 80% Competitive Industry Factor (above) and
                     20% Cash Flow Component. Payout of this component is based
                     on an assessment of how effectively management has utilized
                     cash resources to productively grow the business.

                     The selected MMIP participants with Cash Flow Impact are
                     shown in Attachment 2.

<PAGE>

PAYOUT               Senior Executives in grades 26 and above will not be
THRESHOLD            eligible for payout unless Mead's annual ROTC is 5% or
- ---------            higher.

                     Other participants will not be eligible for payout unless
                     there are corporate earnings for the year.

ADMINISTRATION       The Plan is administered by the Compensation Committee
- --------------       of the Board. The Compensation Committee has delegated
                     administration to the Corporate Vice President, Human
                     Resources.

ACCOUNTING           Payout will be estimated periodically and required
FOR PAYOUT           corporate accrual of payout will be booked against earnings
- ----------           during the year.  Approved incentive checks will be
                     prepared and expensed to earnings at the time of payout.

RECOMMENDATIONS      The Compensation Committee reviews and approves
AND APPROVAL         total funding and individual payouts under the plan, and
- ---------------      the amount, use and replenishment of any reserve funds. 
                     The Compensation Committee may also determine if payout
                     will  be in cash, restricted stock, or a combination
                     thereof.

                     The CEO recommends all individual payouts to the
                     Compensation Committee of the Board of Directors for
                     approval.  Payout for the CEO is recommended to the Board
                     of Directors by the Compensation Committee.

RESERVED RIGHTS      The Mead Corporation reserves the right to alter,
- ---------------      amend, suspend or terminate any or all provisions of the
                     Mead Management Incentive Plan,except such actions shall
                     neither inhibit nor hinder the rights of any individual 
                     with respect to earned and credited awards which have been
                     deferred.  Designation of a position as eligible for
                     participation neither guarantees the individual a right to
                     an incentive payment nor a right to continued employment.



                                                STEVEN C. MASON
                                                --------------------------------
                                                         Approved


                                                 April 13, 1995              
                                                 -------------------------------
                                                           Date
<PAGE>

                                                                    Attachment 1


                        MEAD MANAGEMENT INCENTIVE PLAN
                        ------------------------------
                                PAYOUT TARGETS
                                --------------

                                     1995
                                     ----

                           
                     1995          Policy          Policy          *Annual
     Grade         Midpoint    Annual Target     TCC Target    Incentive Target
     -----         --------    -------------     -----------   ----------------

      33           $678, 132      $535,900        $1,214,000       $556,200
      32             593,364       443,500         1,036,900        461,300
      31             519,192       366,200           885,400        381,800
      30             454,296       304,100           758,400        317,700
      29             397,512       256,000           653,500        267,900
      28             347,820       211,800           559,600        222,200
      27             304,344       174,900           479,200        184,000
      26             266,304       143,400           409,700        151,400
      25             233,016       119,400           352,400        126,400
      24             203,892        95,800           299,700        101,900
      23             178,416        75,000           253,400         80,300
      22             162,000        55,500           217,500         60,360



 *For 1995 the above Incentive Targets include an addition of 3% of Midpoint.

<PAGE>
                                                                    Attachment 2





                          MMIP PARTICIPANTS WITH CASH FLOW COMPONENT
                          ------------------------------------------





             S. C. Mason                              Chairman, President & CEO
             W. R. Graber                             VP & CFO
             E. M. Karter                             VP - Operating Officer
             R. W. Lane                               VP - Operating Officer
             T. E. Palmer                             VP & General Counsel
             J. F. Tatar                              VP - Operating Officer
             C. J. Mazza                              VP Human Resources
             W. O. Nugent                             VP Purchasing & Logistics
             C. A. Niekamp                            VP Strategy & Planning
             G. T. Geswein                            Controller
             J. T. Matthews                           Treasurer
<PAGE>

                                                                   Exhibit 10(2)


                      THE CORPORATE LONG TERM INCENTIVE PLAN
                      --------------------------------------
                                      1995
                                      ----

OBJECTIVE          The objective of the Corporate Long Term Incentive
- ---------          Plan is to reward executives for adding value to the
                   Corporation by providing a return that is above the cost of
                   capital, while strategically managing capital growth.

TERM OF THE PLAN   This Corporate Long Term Incentive Plan is a two year
                   plan, with the performance period ending December 31, 1995.

PARTICIPATION      All corporate executives grade 23 and above, plus Division 
ELIGIBILTY         Presidents.
- -------------

PAYOUT             Participants must be employees of the company, an affiliate
ELIGIBILTY         or a subsidiary at the end of each plan year to receive
                   payout from this plan.  An appropriate proration of
                   earned awards may be made in case of death, disability, 
                   retirement, hire or transfer during the year.

INCENTIVE TARGET   The 1995 Incentive Target by grade is shown in Attachment 1. 
- ----------------   This Target will be adjusted annually, based on competitive
                   data.

                   The Incentive Target will be prorated for participants
                   gaining or losing eligibility, or for changes in grade during
                   each year of the plan term.

TOTAL PAYOUT       This design measures compound capital growth over 2 years,
DETERMINATION      and the ROTC achieved in the second year of this two year
- -------------      plan.

                   A single matrix (Attachment 2) determines the Mead
                   Performance Factor (MPF).

                   The Mead Performance Factor (MPF) is then multiplied by the
                       -----------------------------
                   Competitive Industry Factor (CIF) to determine the final
                   payout.  The CIF is determined as:

                   Competitive  =   Mead ROTC          X  Mead ROTC             
                                    -----------------     ----------------------
                   Industry Factor  All Industry ROTC      Forest Products ROTC

                  ROTC =  (EAT + ((1-Tax Rate) X Current Interest Expense) X 100
                           ------------------------------------------------
                             (Average Equity + Average Long-Term Debt)

                   The incentive payout is determined as:

                   Incentive     = Incentive  X  MPF  X  CIF
                   Payout          Target


ADMINISTRATION     The Plan is administered by the Compensation Committee
- --------------     of the Board. The Compensation Committee has delegated
                   administration to the Corporate Vice President, Human
                   Resources.
<PAGE>

ACCOUNTING         Payout will be estimated periodically and required corporate
FOR APPROVAL       accrual of payout will be booked against earnings during
- ------------       the year.  Approved incentive checks will be prepared and
                   expensed to earnings at the time of payout.

RECOMMENDATIONS     The Compensation Committee reviews and approves  total
AND APPROVAL        funding and individual payouts under the plan, and the 
- ---------------     amount, use and replenishment of any reserve funds.

                    The CEO recommends all individual payouts to the
                    Compensation Committee of the Board of Directors for
                    approval.  Payout for the CEO is recommended to the Board
                    of Directors by the Compensation Committee.

                    Form of payout will be determined by the Compensation
                    Committee. Payout will normally be delivered to all
                    participants as 30% cash and 70% restricted stock (with a
                    3-year vesting period).

RESERVED RIGHTS     The Mead Corporation reserves the right to alter, amend, 
- ---------------     suspend or terminate any or all provisions of this Corporate
                    Long Term Incentive Plan, except such actions shall neither
                    inhibit nor hinder the rights of any individual with respect
                    to earned and credited awards which have been deferred. 
                    Designation of a position as eligible for participation
                    neither guarantees the individual a right to an incentive
                    payment nor a right to continued employment.



                                                      STEVEN C. MASON  
                                                      --------------------------
                                                             Approved


                                                        April 13, 1995
                                                         -----------------------
                                                                 Date

<PAGE>
                                                                   Attachment 1


                        THE CORPORATE LONG TERM INCENTIVE PLAN
                        --------------------------------------

                                     PAYOUT TARGETS
                                     --------------

                                          1995




                             Grade                Incentive Target

                              33                  $      535,900
                              32                         443,500
                              31                         366,200
                              30                         304,100
                              29                         256,000
                              28                         211,800
                              27                         174,900
                              26                         143,400
                              25                         119,400
                              24                          95,800
                              23                          75,000
                              22                          55,500

<PAGE>
                                                                  EXHIBIT (11.1)


THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
- --------------------------------------------------
CALCULATION OF PRIMARY NET EARNINGS PER COMMON AND COMMON EQUIVALENT SHARE  
- ----------------------------------------------------------------------------
(All amounts in thousands, except per share amounts)

                                                        First Quarter Ended     
                                                        --------------------    
                                                        April 2,       April 3, 
                                                          1995           1994
                                                        -------        -------  
  

NET EARNINGS APPLICABLE TO COMMON AND COMMON
 EQUIVALENT SHARES                                      $61,742         $27,616
                                                        =======         =======
  


AVERAGE NUMBER OF COMMON AND COMMON EQUIVALENT 
 SHARES OUTSTANDING: 
  Average number of common shares outstanding            56,759          59,252

  Dilutive effect of stock options after
   application of treasury stock method                     909             594
                                                        -------          -------
AVERAGE NUMBER OF COMMON AND COMMON
 EQUIVALENT SHARES OUTSTANDING                           57,668          59,846
                                                        =======          =======
PRIMARY NET EARNINGS PER COMMON AND COMMON
 EQUIVALENT SHARE                                       $  1.07         $   .46
                                                        =======          =======
<PAGE>
  
                                                                 EXHIBIT (11.2)


THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
- --------------------------------------------------
CALCULATION OF FULLY DILUTED NET EARNINGS PER COMMON AND COMMON EQUIVALENT
- --------------------------------------------------------------------------
SHARE (1)
- ----------
(All amounts in thousands, except per share amounts)

                                                        First Quarter Ended     
                                                        --------------------    
                                                        April 2,     April 3,
                                                          1995         1994
                                                        -------       -------
NET EARNINGS APPLICABLE TO COMMON AND COMMON 
 EQUIVALENT SHARES                                      $61,742       $27,616
                                                         ======        ======
AVERAGE NUMBER OF SHARES OUTSTANDING ON A
 FULLY DILUTED BASIS:
  Shares used in calculating primary earnings
   per share                                             57,668        59,846

  Additional dilutive effect of stock options after
   application of treasury stock method                      43
                                                        -------       -------
AVERAGE NUMBER OF SHARES OUTSTANDING ON A
 FULLY DILUTED BASIS                                     57,711        59,846
                                                        =======       =======
FULLY DILUTED NET EARNINGS PER COMMON AND
 COMMON EQUIVALENT SHARE                                $  1.07       $   .46
                                                        =======       =======

(1) This calculation is submitted in accordance with 17 CFR
229.601(b)(11) although not required by APB Opinion No. 15 because it
results in dilution of less than 3%.

<PAGE>
                                                                 EXHIBIT (11.3)


THE MEAD CORPORATION AND CONSOLIDATED SUBSIDIARIES
- --------------------------------------------------
CALCULATION OF FULLY DILUTED NET EARNINGS PER COMMON AND COMMON EQUIVALENT
- --------------------------------------------------------------------------
SHARE (1)
- ----------
(All amounts in thousands, except per share amounts)

                                                        First Quarter Ended     
                                                        --------------------    
                                                        April 2,    April 3,   
                                                          1995        1994 
                                                        -------     -------     
NET EARNINGS APPLICABLE TO COMMON AND COMMON 
 EQUIVALENT SHARES                                      $61,742     $27,616

ADJUSTMENT FOR OTHER POTENTIALLY DILUTIVE
 SECURITIES - Interest savings (net of tax) on
 Convertible Subordinated Debentures as if converted
 at the beginning of the period                                       1,431
                                                        -------     -------
NET EARNINGS APPLICABLE TO COMMON AND COMMON
 EQUIVALENT SHARES ON A FULLY DILUTED BASIS             $61,742     $29,047
                                                        =======     =======     
AVERAGE NUMBER OF SHARES OUTSTANDING ON A
 FULLY DILUTED BASIS:
  Shares used in calculating primary earnings
   per share                                             57,668      59,846

  Dilutive effect of stock options after
   application of treasury stock method                      43

  Adjustment for other potentially dilutive
   securities - Dilutive effect of Convertible
   Subordinated Debentures as if converted at the
   beginning of the period                                            2,630
                                                        -------     -------
AVERAGE NUMBER OF SHARES OUTSTANDING ON A
 FULLY DILUTED BASIS                                     57,711      62,476
                                                        =======     =======     
FULLY DILUTED NET EARNINGS PER COMMON AND
 COMMON EQUIVALENT SHARE                                $  1.07      $  .46
                                                        =======     =======     

(1) This calculation is submitted in accordance with 17 CFR
229.601(b)(11) although it is contrary to paragraph 40 of APB Opinion
No. 15 because it produces an antidilutive result.

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
QUARTERLY REPORT ON FORM 10-Q OF THE MEAD CORPORATION FOR THE QUARTERLY PERIOD
ENDED APRIL 2, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
THIS SCHEDULE SHALL NOT BE DEEMED TO BE FILED FOR PURPOSES OF SECTION 11 OF THE
SECURITIES ACT OF 1933, SECTION 18 OF THE SECURITIES EXCHANGE ACT OF 1934 AND 
SECTION 323 OF THE TRUST INDENTURE ACT OF 1939, OR OTHERWISE SUBJECT TO THE
LIABILITIES OF SUCH SECTIONS, NOR SHALL IT BE DEEMED A PART OF ANY REGISTRATION
STATEMENT TO WHICH IT RELATES.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               APR-02-1995
<CASH>                                             145
<SECURITIES>                                         0
<RECEIVABLES>                                      644
<ALLOWANCES>                                         0
<INVENTORY>                                        442
<CURRENT-ASSETS>                                 1,333
<PP&E>                                           4,201
<DEPRECIATION>                                   1,882
<TOTAL-ASSETS>                                   4,208
<CURRENT-LIABILITIES>                              743
<BONDS>                                            813
<COMMON>                                           162
                                0
                                          0
<OTHER-SE>                                       1,845
<TOTAL-LIABILITY-AND-EQUITY>                     4,208
<SALES>                                              0
<TOTAL-REVENUES>                                 1,241
<CGS>                                                0
<TOTAL-COSTS>                                    1,019
<OTHER-EXPENSES>                                   137
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  18
<INCOME-PRETAX>                                     80
<INCOME-TAX>                                        31
<INCOME-CONTINUING>                                 62
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        62
<EPS-PRIMARY>                                     1.07
<EPS-DILUTED>                                     0.00
        

</TABLE>


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