MEM CO INC
SC 13D/A, 1997-01-10
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549


                             SCHEDULE 13D


               Under the Securities Exchange Act of 1934
                           (Amendment No. 7)


                           MEM Company, Inc.
                           (Name of Issuer)


                Common Stock, par value $.05 per share
                    (Title of Class of Securities)


                             585-871-10-6
                            (CUSIP NUMBER)


                           Mr. Gay A. Mayer
                           MEM Company, Inc.
                     Northvale, New Jersey  07647
                            (201) 767-0100
             (Name, Address and Telephone Number of Person
           Authorized to Receive Notices and Communications)


                           December 4, 1996
                 (Date of Event which Requires Filing
                          of this Statement)

If the filing person has previously filed a statement on Schedule
13G to report the acquisition which is the subject of this
Schedule 13D, and is filing this statement because of Rule 13d-1
(b)(3) or (4), check the following box.

Check the following box if a fee is being paid with the
statement.











CUSIP No. 585-871-10-6
                               13D

1    NAME OF REPORTING
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          Gay A. Mayer
          ###-##-####

2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*      (a) 
                                                            (b) X

3    SEC USE ONLY

4    SOURCE OF FUNDS*
          00

5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
     IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)

6    CITIZENSHIP OR PLACE OF ORGANIZATION
          U.S.A.

     NUMBER OF           7              SOLE VOTING POWER
      SHARES                            0
   BENEFICIALLY
     0WNED BY            8              SHARED VOTING POWER
       EACH                             0
     REPORTING
      PERSON             9              SOLE DISPOSITIVE POWER
       WITH                             0

                         10             SHARED DISPOSITIVE POWER
                                        0

11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                         0

12   CHECK BOX IF THE AGGREGATE AMOUNT IN
     ROW (11) EXCLUDES CERTAIN SHARES*

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                         0%

14   TYPE OF REPORTING PERSON*
                         IN

               *SEE INSTRUCTIONS BEFORE FILLING OUT!






This Schedule 13D as previously amended is hereby further amended
as follows.

Item 4.        Purposes of Transaction.
               _______________________

               The Company, Renaissance Cosmetics, Inc. ("RCI")
               and Renaissance Acquisition, Inc., a wholly-owned
               subsidiary of RCI ("RAI"), entered into an
               Agreement and Plan of Merger, dated as of August
               6, 1996 (the "Merger Agreement").  On December 4,
               1996, RAI was merged with and into MEM (the
               "Merger"), all of the issued and outstanding
               shares of MEM Common Stock (other than shares of
               MEM Common Stock held by MEM, RCI or their
               subsidiaries and by dissenters) were converted
               into the right to receive $7.50 per share and MEM
               became a wholly-owned subsidiary of RCI.

Item 5.        Interest in Securities of the Issuer.
               ____________________________________

               (a)  As of December 4, 1996, Mr. Mayer may be
                    deemed to be the beneficial owner of no
                    shares of MEM Common Stock.

               (c)  As a result of the Merger, all shares of MEM
                    Common Stock beneficially owned by Mr. Mayer
                    were converted into the right to receive
                    $7.50 per share.

               (e)  On December 4, 1996, Mr. Mayer ceased to be
                    the beneficial owner of more than five
                    percent of MEM Common Stock.



















Signature
_________

     After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this
statement is true, complete and correct.

                    Date:  January 7, 1997


                    Signature:   /s/ Gay A. Mayer
                                 Gay A. Mayer











































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