MEREDITH CORP
DEF 14A, 1994-09-19
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant / /
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                                       MEREDITH CORPORATION
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                                        THOMAS L. SLAUGHTER
- - --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/ /  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2)
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3)
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant to Exchange Act Rule 0-11:*
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.

/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                     [LOGO]

                             ---------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                               NOVEMBER 14, 1994
                             ---------------------

    NOTICE  IS HEREBY GIVEN that  the Annual Meeting of  holders of common stock
and class B  stock of  Meredith Corporation (hereinafter  called the  "Company")
will  be held at the Company's  principal executive offices, 1716 Locust Street,
Des Moines, Iowa, on Monday, November 14,  1994, at 10:00 A.M., local time,  for
the following purposes:

    (1) To elect four Class II directors for terms expiring in 1997, as provided
        in the Bylaws of the Company;

    (2) To consider and act upon a proposal of the Compensation Committee of the
        Board of Directors to approve the business criteria, classes of eligible
        participants  and maximum annual incentives  awarded under the Company's
        Management Incentive Plan;

    (3) To consider and act upon a proposal  of the Board of Directors to  amend
        the  Company's  Restated  Articles  of  Incorporation  to  increase  the
        authorized shares  of  class  B  stock  solely  for  issuance  as  share
        dividends  on class B stock, to increase the authorized shares of common
        stock and to modify certain provisions relating to the payment of  share
        dividends;

    (4) To  consider and act upon a proposal  of the Board of Directors to amend
        the Company's Restated Articles of Incorporation to broaden the class of
        "permitted transferees" of class B stock; and

    (5) To transact such other business as may properly come before the  meeting
        or any adjournment or adjournments thereof.

    By  resolution of  the Board  of Directors,  only holders  of record  of the
Company's common stock and class B stock  at the close of business on  September
15,  1994,  are entitled  to notice  of and  to vote  at the  meeting or  at any
adjournment or adjournments thereof.

                                         By Order of the Board of Directors,
                                                 THOMAS L. SLAUGHTER
                                           VICE PRESIDENT--GENERAL COUNSEL
                                                    AND SECRETARY
Des Moines, Iowa
September 26, 1994

PLEASE DATE, SIGN AND MAIL THE ENCLOSED PROXY CARD(S) IN THE ENVELOPE  PROVIDED,
WHICH  REQUIRES  NO POSTAGE  FOR  MAILING IN  THE  UNITED STATES.  YOUR  VOTE IS
IMPORTANT REGARDLESS  OF THE  NUMBER OF  SHARES YOU  OWN. A  PROMPT RESPONSE  IS
HELPFUL, AND YOUR COOPERATION WILL BE APPRECIATED.
<PAGE>
                                     [LOGO]

                             ---------------------
                                PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                               NOVEMBER 14, 1994
                              -------------------
                                  INTRODUCTION

    This Proxy Statement is being sent to stockholders on or about September 26,
1994,  in connection with the solicitation of  proxies by the Board of Directors
of Meredith  Corporation (the  "Company") to  be used  in voting  at the  Annual
Meeting  of holders of common stock and class  B stock of the Company to be held
at the Company's principal  executive offices, 1716  Locust Street, Des  Moines,
Iowa,  on  Monday, November  14, 1994,  at 10:00  A.M., local  time, and  at any
adjournment or adjournments thereof.

    YOU ARE REQUESTED TO SIGN AND COMPLETE THE ENCLOSED PROXY CARD(S) AND RETURN
IT (THEM) IN THE ENCLOSED ENVELOPE.

    Proxies in such form, if duly signed  and received in time for voting,  will
be  voted  in  accordance  with  the  directions  of  the  stockholders.  If  no
instructions are specified  in a proxy,  the proxy  will be voted  by the  proxy
holder  FOR the election as directors of the nominees hereinafter named, FOR the
proposal establishing the  business criteria, classes  of eligible  participants
and  maximum annual incentives awarded  under the Company's Management Incentive
Plan, FOR the amendment to the  Company's Restated Articles of Incorporation  to
increase  the authorized shares  of class B  stock solely for  issuance as share
dividends on class B  stock, to increase the  authorized shares of common  stock
and to modify certain provisions relating to the payment of share dividends, FOR
the amendment to the Company's Restated Articles of Incorporation to broaden the
class  of "permitted transferees"  of class B  stock and in  its discretion upon
such matters not presently  known or determined which  may properly come  before
the meeting.

    The  affirmative vote of a majority of the total number of votes entitled to
be cast represented  by shares present  in person  or by proxy,  a quorum  being
present,  is required  to elect  directors, approve  the matters  concerning the
Company's Management Incentive Plan and for any other matters which may properly
come before the meeting.

    The affirmative vote of a majority of the total number of votes entitled  to
be  cast represented by shares of common stock present in person or by proxy and
voting as a class, a quorum being present, the affirmative vote of a majority of
the total number of votes entitled to  be cast represented by shares of class  B
stock  present in  person or  by proxy  and voting  as a  class, a  quorum being
present, and the affirmative  vote of a  majority of the  total number of  votes
entitled  to be  cast represented  by shares of  both classes  of stock combined
present in person or by proxy, a  quorum being present, are required to  approve
the amendments to the Company's Restated Articles of Incorporation. YOUR VOTE IS
IMPORTANT REGARDLESS OF THE NUMBER OF SHARES YOU OWN.

    The  giving of a proxy does  not preclude the right to  vote in person or by
means of a subsequent proxy  should the person giving  the proxy so desire.  Any
proxy  may be revoked  by giving notice to  the Company in  writing prior to the
meeting or  in open  meeting, but  such  revocation shall  not affect  any  vote
previously taken.

                                       1
<PAGE>
    The expense of soliciting proxies for the Annual Meeting, including the cost
of  preparing, assembling and mailing the  notice, proxy and Proxy Statement and
the reasonable costs of brokers,  nominees and fiduciaries in supplying  proxies
to beneficial owners, will be paid by the Company. The solicitation will be made
by  the  use of  the mails,  through  brokers and  banking institutions,  and by
officers and regular employees of the Company.

                            SHARES ENTITLED TO VOTE

    Each holder of common stock of record at the close of business on  September
15,  1994, is  entitled to one  vote per  share so held  on all  matters to come
before the meeting. At the close of  business on September 15, 1994, there  were
outstanding  and entitled  to vote  at the  annual meeting  10,074,667 shares of
common stock of the Company. Each holder of record of class B stock at the close
of business on September 15, 1994, is entitled to ten votes per share so held on
all matters to come before  the meeting. At the  close of business on  September
15,  1994, there  were outstanding  and entitled to  vote at  the annual meeting
3,584,210 shares of  class B stock  of the  Company, for a  total of  45,916,767
votes.

    In determining whether a quorum exists at the Annual Meeting for purposes of
all  matters  to be  voted on,  all votes  "for"  or "against,"  as well  as all
abstentions (including votes  to withhold  authority to vote  in certain  cases)
will  be  counted. Abstentions  with respect  to a  particular proposal  will be
counted as part of the  base number of votes to  be used in determining if  that
particular  proposal has  received the  requisite percentage  of base  votes for
approval, while  broker non-votes  will not  be counted  in such  base for  each
proposal. Therefore, an abstention will have the same practical effect as a vote
"against"  such proposal,  while a  broker non-vote will  have no  effect. If an
individual has  signed  a  proxy card  but  failed  to indicate  a  vote  "for,"
"against"  or "abstaining" from a particular  proposal, such proxy will be voted
in favor of such proposal.

                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                             OWNERS AND MANAGEMENT

    Under regulations of  the Securities  and Exchange  Commission, persons  who
have  power to  vote or  to dispose of  shares of  the Company,  either alone or
jointly with others, are deemed to be beneficial owners of such shares.  Because
the  voting or dispositive power of certain  stock listed in the following table
is shared, in some cases the same  securities are listed opposite more than  one
name in the table. In addition, in some cases, the same securities may be listed
in  more than one  column opposite the same  person's name in  the table (as for
example when a person holds sole dispositive power but shared voting power  with
respect  to shares). The total  number of the Company's  shares as listed in the
table, after elimination of such duplication is 3,450,780 shares of common stock
(approximately 34%  of the  outstanding common  stock) and  3,100,362 shares  of
class B stock (approximately 86% of the outstanding class B stock).

                                       2
<PAGE>
    Set  forth  below  is information  as  of  June 30,  1994  (unless otherwise
indicated), concerning  each  person  who  is known  to  management  to  be  the
beneficial  owner of more than  five percent (5%) of  any class of the Company's
voting securities, and security ownership by management.

<TABLE>
<CAPTION>
                                                                     COMMON STOCK OWNED                 CLASS B STOCK OWNED(2)
                                                             -----------------------------------   --------------------------------
                                                             SOLE VOTING     SHARED                SOLE VOTING     SHARED
                                                                 OR        VOTING OR                   OR        VOTING OR
                                                             INVESTMENT    INVESTMENT     % OF     INVESTMENT    INVESTMENT   % OF
                        NAME AND ADDRESS                        POWER        POWER      CLASS(1)      POWER        POWER      CLASS
     ------------------------------------------------------  -----------   ----------   --------   -----------   ----------   -----
<S>  <C>                                                     <C>           <C>          <C>        <C>           <C>          <C>
(a)  BENEFICIAL OWNERS OF MORE THAN 5%
     E.T. Meredith III, Director(3)(4)(6)..................   1,024,974      23,103        21%      1,303,394       23,103      37%
     1716 Locust Street
     Des Moines, Iowa 50309-3023
     Frederick B. Henry, Director (3)(4)(6)................     346,112      21,191        12%        432,617      560,352      28%
     1657 Art School Road
     Chester Springs, Pennsylvania 19425
     Patrick Henry, Jr.(3)(6)..............................           0           0         *          12,825      453,597      13%
     P.O. Box 3077
     Aspen, Colorado 81611
     Norwest Corporation(5)(6).............................     312,846     421,131        13%        290,524      348,183      18%
     Norwest Center
     Sixth and Marquette
     Minneapolis, Minnesota 55479-1026
     Fidelity Investments (6)..............................   1,107,288           0        11%              0            0       *
     FMR Corp.
     82 Devonshire Street
     Boston, Massachusetts 02109-3614

(b)  DIRECTORS, NOT LISTED ABOVE, INCLUDING NOMINEES
     AND NAMED EXECUTIVE OFFICERS
     Herbert M. Baum, Director.............................         300           0         *               0            0       *
     Robert A. Burnett, Director(4)........................      33,724           0         *          17,574       12,000       *
     Pierson M. Grieve, Director...........................       3,562           0         *               0            0       *
     Larry D. Hartsook, Vice President-Finance(7)..........       7,562           0         *               0            0       *
     Robert E. Lee, Director...............................       4,262           0         *             700            0       *
     Richard S. Levitt, Director(4)........................       3,562       6,000         *               0        6,000       *
     Philip A. Jones, President-Broadcast Group(7).........      13,802           0         *               0            0       *
     William T. Kerr, Director, President &                      25,877           0         *               0            0       *
     COO(7)(8).............................................
     Nicholas L. Reding, Director..........................       1,385           0         *               0            0       *
     Jack D. Rehm, Director, Chairman of the                     71,010         336         *          11,365          336       *
     Board & CEO(4)(7)(8)..................................
     Gerald D. Thornton, Director..........................       3,073           0         *               0            0       *
     Barbara S. Uehling, Director..........................       3,662           0         *             100            0       *
     Joseph J. Ward, President-Book Group(7)...............      11,556           0         *               0            0       *
     Daniel Yankelovich, Director(9).......................       4,462           0         *               0            0       *

(c)  ALL DIRECTORS AND EXECUTIVE OFFICERS
     AS A GROUP(3)(4)(5)(6)(7)(8) (18 persons).............   2,979,019     471,761        51%      2,069,099    1,403,571      96%
<FN>
- - ---------
*    Less than one percent.

(1)  The calculation of percentage of class  of Common Stock Owned includes  any
     amounts  of common stock deemed to be  owned by the stockholder as a result
     of the stockholder's ownership of class B stock which is convertible, share
     for share, into common stock.
</TABLE>

                                       3
<PAGE>
<TABLE>
<S>  <C>
(2)  Class B stock is not  transferable except to members  of the family of  the
     holder  and  certain other  related entities.  Class  B stock,  however, is
     convertible, share for share,  at any time  into fully transferable  common
     stock without the payment of any consideration.

(3)  Includes  shares owned by various trusts.  The inclusion of these shares is
     not to be  taken as  an admission by  the named  stockholder of  beneficial
     ownership of these shares for any other purpose.

(4)  Includes  any shares beneficially owned by  spouses and relatives living in
     the same home with the named individuals.

(5)  Includes any  shares  beneficially owned  by  Norwest Bank  Iowa,  N.A.,  a
     subsidiary of Norwest Corporation.

(6)  Information  as of December 31, 1993, based  on Schedule 13G filed with the
     Securities and Exchange Commission.

(7)  Includes shares held  by Norwest  Bank Iowa, N.  A., as  trustee under  the
     Meredith  Savings and Invest-ment Plan for the benefit of certain officers,
     which shares  are  voted  by the  trustee  only  at the  direction  of  the
     individual  plan participants. The  inclusion of these shares  is not to be
     taken as an  admission by  the respective  officers of  ownership of  these
     shares for any other purpose.

(8)  Title as of July 1, 1994.

(9)  Retired as of May 11, 1994.
</TABLE>

                             ELECTION OF DIRECTORS

    The  Restated Articles of Incorporation provide  that the Board of Directors
shall consist  of not  fewer than  three nor  more than  15 persons,  as may  be
provided by the Bylaws, to be divided into three classes, each class to consist,
as nearly as may be possible, of one-third of the total number of directors. The
Bylaws  provide that the number of directors shall be fixed from time to time by
resolution of  the Board  of  Directors. The  last  resolution provided  for  12
directors.  The proxies cannot be voted for a greater number of persons than the
number of nominees named herein.

    Listed below  are the  four persons  who  have been  nominated as  Class  II
directors  to  serve  three-year  terms  to expire  in  1997.  All  nominees are
currently serving as directors. Messrs. Henry and Reding were previously elected
by the  stockholders.  Messrs.  Baum and  Kerr  were  elected by  the  Board  of
Directors  to fill vacancies due to the retirement of Messrs. Daniel Yankelovich
and Jack D. Sparks, respectively. Should any of these nominees become unable  to
serve,  an event which  is not anticipated  by the Company,  the proxies, except
those from stockholders who have given  instructions to withhold voting for  the
following  nominees,  will be  voted  for such  other  person as  management may
nominate. Certain information concerning each of the four nominees, and each  of
the continuing directors is set forth below.

                                       4
<PAGE>
                  NOMINEES FOR ELECTION AS CLASS II DIRECTOR--
                              TERMS EXPIRE IN 1997

<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION AND BUSINESS
                                                          EXPERIENCE
          NOMINEE, AGE AND YEAR              DURING THE PAST FIVE YEARS AND OTHER
       FIRST ELECTED AS A DIRECTOR                       INFORMATION
- - ------------------------------------------  --------------------------------------

<S>                                         <C>
Herbert M. Baum, 57, 1994.................  President,  Chairman & Chief Executive
                                            Officer,  Quaker  State   Corporation,
                                              1993   to  present;  Executive  Vice
                                              President  &   President,   Campbell
                                              North  and  South  America, Campbell
                                              Soup  Company,  1992  to  1993;  Ex-
                                              ecutive  Vice President & President,
                                              Campbell  North  America,   Campbell
                                              Soup  Company, 1990  to 1992; Senior
                                              Vice President & President, Campbell
                                              U.S.A., Campbell Soup Company,  1986
                                              to  1990. Mr. Baum  is a director of
                                              Quaker State Corporation.

Frederick B. Henry, 48, 1969..............  President,   The   Bohen    Foundation
                                            (private  charitable foundation), 1985
                                              to present.

William T. Kerr, 53, 1994.................  President and Chief Operating Officer,
                                            Meredith  Corporation,  July  1994  to
                                              present;   President-Magazine  Group
                                              and   Executive   Vice    President,
                                              Meredith  Corporation, 1991 to 1994;
                                              President-Magazine  Group  and  Vice
                                              President,   The   New   York  Times
                                              Company, 1984 to 1991.

Nicholas L. Reding, 59, 1992..............  Vice   Chairman,   Monsanto    Company
                                            (diversified company in
                                              pharmaceuticals,  food  products and
                                              agriculture  chemicals),   1992   to
                                              present;  Executive  Vice President,
                                              Monsanto  Company,  1990  to   1992;
                                              Executive  Vice  President, Monsanto
                                              Company  and   President,   Monsanto
                                              Agricultural  Company  (an operating
                                              unit of Monsanto  Company), 1986  to
                                              1990.  Mr. Reding  is a  director of
                                              Monsanto Company, International Mul-
                                              tifoods Corp. and CPI Corp.
</TABLE>

            DIRECTORS CONTINUING IN OFFICE AS CLASS III DIRECTORS--
                              TERMS EXPIRE IN 1995

<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION AND BUSINESS
                                                          EXPERIENCE
          DIRECTOR, AGE AND YEAR             DURING THE PAST FIVE YEARS AND OTHER
       FIRST ELECTED AS A DIRECTOR                       INFORMATION
- - ------------------------------------------  --------------------------------------

<S>                                         <C>
Robert A. Burnett, 67, 1969...............  Consultant, Meredith Corporation, 1992
                                            to present; Retired.  Chairman of  the
                                              Board, Meredith Corporation, 1989 to
                                              1992.  Mr. Burnett is  a director of
                                              Whirlpool Corporation, Dayton Hudson
                                              Corporation, Midwest  Resources  and
                                              ITT Corporation.

Richard S. Levitt, 64, 1971...............  Chairman  and Chief Executive Officer,
                                            Nellis  Corporation  (private  capital
                                              management),  1988  to  present. Mr.
                                              Levitt  is  a  director  of  Gaylord
                                              Container  Corporation  and  Norwest
                                              Corporation.

E. T. Meredith III, 61, 1966..............  Chairman of  the Executive  Committee,
                                            Meredith Corporation, 1988 to present.

Gerald D. Thornton, 70, 1968..............  Retired. Vice President-Administrative
                                            Services,  Meredith  Corporation, 1969
                                              to 1989.
</TABLE>

                                       5
<PAGE>
             DIRECTORS CONTINUING IN OFFICE AS CLASS I DIRECTORS--
                              TERMS EXPIRE IN 1996

<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION AND BUSINESS
                                                          EXPERIENCE
          DIRECTOR, AGE AND YEAR             DURING THE PAST FIVE YEARS AND OTHER
       FIRST ELECTED AS A DIRECTOR                       INFORMATION
- - ------------------------------------------  --------------------------------------

<S>                                         <C>
Pierson M. Grieve, 66, 1985...............  Chairman and Chief Executive  Officer,
                                            Ecolab Inc. (developer and marketer of
                                              cleaning,   sanitizing   and   main-
                                              tenance products and services), 1992
                                              to present; Chairman, President  and
                                              CEO, Ecolab, Inc., 1985 to 1992. Mr.
                                              Grieve is a director of Ecolab Inc.;
                                              St.  Paul  Companies,  Inc.; Norwest
                                              Corporation;   U   S   West,   Inc.;
                                              Minnegaso,  a  subsidiary  of NovAm,
                                              Inc.; and Waldorf Corporation.

Robert E. Lee, 59, 1982...................  Executive   Director,    The    Denver
                                            Foundation   (community   foundation),
                                              1989  to  present;  Chairman,  First
                                              Interstate  Bank of  Denver, 1981 to
                                              1989.  Mr.  Lee  is  a  director  of
                                              Equitable   of  Iowa  Companies  and
                                              Storage Technology Corporation.

Jack D. Rehm, 61, 1988....................  Chairman  of   the   Board,   Meredith
                                            Corporation,  July  1992  to  present;
                                              Chief  Executive  Officer,  Meredith
                                              Corporation,    1989   to   present;
                                              President,   Meredith   Corporation,
                                              1988  to July  1994; Chief Operating
                                              Officer, Meredith Corporation,  1988
                                              to  1989. Mr. Rehm  is a director of
                                              Equitable   of    Iowa    Companies,
                                              International  Multifoods  Corp. and
                                              Norwest Bank Iowa, N.A.

Barbara S. Uehling, 62, 1980..............  Interim  Director   of  the   Business
                                            Higher  Education Forum,  July 1994 to
                                              present; Chancellor,  University  of
                                              California,  Santa Barbara,  1987 to
                                              July 1994.
</TABLE>

                                BOARD COMMITTEES

    In fiscal  1993-94 there  were  five standing  committees  of the  Board  of
Directors:

    AUDIT COMMITTEE. The members of this committee are Messrs. Henry (Chairman),
Levitt,  Reding and  Thornton and  Dr. Uehling.  The committee  reviews with the
Company's outside auditors the scope and results of the annual audit, determines
the responsibilities and scope  of the Company's  internal audit department  and
carries  on  such other  activities as  required  to give  additional assurances
regarding financial information used by the Board and distributed to outsiders.

    COMPENSATION COMMITTEE.  The  members  of this  committee  are  Messrs.  Lee
(Chairman),  Grieve and  Levitt. Mr. Yankelovich  was a member  of the committee
prior to  his retirement  in May  1994. The  committee is  composed entirely  of
independent,  outside directors. The  committee reviews and  approves changes in
corporate officers'  salaries  and  salary administration  plans  and  programs,
approves  prior to  adoption any management  incentive, bonus or  stock plans or
agreements and administers such plans as required. The committee has acted since
January 1994 as an ad hoc  nominating committee for directors to fill  vacancies
on the Board.

    EXECUTIVE  COMMITTEE.  The members  of this  committee are  Messrs. Meredith
(Chairman), Burnett, Kerr, Levitt and Rehm. The committee has, during  intervals
between  meetings of the Board, all the  authority of the Board in management of
the business except for the authority to declare dividends, fix compensation  of
any  members of the committee, amend or repeal certain resolutions of the Board,
or make fundamental

                                       6
<PAGE>
changes in the corporate structure of  the Company. The committee will  consider
stockholder  recommendations for directors sent  to the Executive Committee, c/o
Thomas L. Slaughter, Meredith Corporation, 1716 Locust Street, Des Moines,  Iowa
50309-3023.

    FINANCE  COMMITTEE.  The  members  of  this  committee  are  Messrs.  Levitt
(Chairman), Burnett, Henry, Lee and Reding. The committee, after review, advises
the Board with respect to corporate financial policies and procedures,  dividend
policy, specific corporate financing plans and annual operating budgets. It also
provides  financial advice and  counsel to management,  appoints depositories of
corporate funds and specifies conditions  of deposit and withdrawal,  supervises
corporate  investment  portfolios and  reviews  capital expenditure  requests by
management within the limits established by the Board.

    PENSION COMMITTEE. The members of this committee are Messrs. Grieve and  Lee
and  Dr. Uehling. Mr. Yankelovich was the Chairman of the committee prior to his
retirement in May 1994.  The committee reviews pension  plans and amendments  to
ascertain  that they are  being administered in accordance  with their terms and
are providing  authorized benefits,  reviews levels  and types  of benefits  and
recommends changes, if appropriate, to the Compensation Committee. The Committee
recommends  to the  Board investment objectives  for pension  funds, reviews the
performance of the funds  and recommends to the  Board such committees it  deems
desirable for the administration of the pension plans.

    During  fiscal 1993-94, the  full Board met four  times, the Audit Committee
met three  times,  the  Finance  Committee  met  four  times,  the  Compensation
Committee  met  five  times,  the  Pension Committee  met  three  times  and the
Executive Committee met twice. During  fiscal 1993-94, no director  participated
in fewer than 75% of the meetings while a member of the Board or a committee.

    During fiscal 1993-94, non-employee directors received an annual retainer of
$20,000  and $800 for  each committee meeting ($600  for telephone meetings) and
each board  meeting  attended, with  a  $200 meeting  supplement  for  committee
chairs.  To encourage directors' ownership of  Meredith stock, directors had the
option to receive  the annual retainer  in restricted stock  under the  Meredith
Corporation 1990 Restricted Stock Plan for Non-Employee Directors. If a director
chose  restricted stock,  the retainer  for that  year was  increased by  5% and
converted to stock.  The restricted stock  will vest  at the end  of five  years
following  the grant.  During fiscal  1993-94, all  non-employee directors, with
four exceptions,  participated  in  the program.  As  further  encouragement  of
directors'  ownership of  Meredith stock,  during fiscal  1993-94, the Company's
stockholders  approved  the  adoption  of   the  1993  Stock  Option  Plan   for
Non-Employee  Directors.  Each  non-employee  director  received  an  option  to
purchase 1,000 shares of Company common stock in November 1993 and will  receive
additional  options to purchase  1,000 shares each  year during the  term of the
Plan. Employee  directors  receive  no  compensation for  board  service.  If  a
non-employee  member  of the  Board  of Directors  retires  from the  Board, the
director will receive a monthly retirement  benefit equal to 1/12 of the  annual
retainer fee for directors at the date of such retirement, for a period equal to
the  number of  full calendar  months during  which the  director served  on the
Board, not to exceed 120 months.  Pursuant to a consulting agreement, Robert  A.
Burnett,  former Chairman of the Board and a current director, receives not less
than $150,000 per year through July 1, 1995.

         REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

    The Compensation Committee  reviews, considers and  approves changes in  the
compensation  of the Company's officers.  The Compensation Committee administers
various stock and other compensation-related  plans provided for the benefit  of
the  Company's officers, directors, and other  key managers, with the purpose of
encouraging the participants  to achieve  the Company's  performance goals.  The
Compensation  Committee is  composed entirely of  independent outside directors.
There are no Compensation Committee  interlocks or insider participation on  the
Committee.  The  Committee  has  provided  the  following  report  on  executive
compensation for inclusion in this Proxy Statement:

COMPENSATION PHILOSOPHY

    The  Company's   executive  compensation   philosophy  has   the   following
objectives:

                                       7
<PAGE>
    (1)  To provide compensation opportunities  competitive with those available
       at comparable  firms in  the  specific industries  in which  the  Company
       conducts its businesses and the national marketplace;

    (2) To provide the opportunity to earn beyond competitive levels if superior
       operating performance and shareholder returns are achieved;

    (3)  To design  incentives that  balance the need  to meet  or exceed annual
       operating plans with the need to grow the business long-term and  provide
       superior shareholder returns;

    (4)  To  provide  clear,  controllable  and  measurable  objectives  for the
       executives to meet; and

    (5) To attract, retain  and motivate top-caliber  executives in each  market
       segment in which the Company competes.

    Pay  for performance, which  is directly linked  to both short-and long-term
compensation, is the foundation  of the compensation  program for the  Company's
Chief Executive Officer and other executive officers.

    Section  162(m)  of the  Internal Revenue  Code,  enacted under  the Revenue
Reconciliation Act  of  1993,  limits  the deductibility  of  certain  items  of
compensation  paid to  the CEO and  to each  of the named  executive officers to
$1,000,000 annually. The Committee believes that it is in the best interests  of
the  Company to receive  maximum tax deductibility for  compensation paid to the
CEO and the other  executive officers under Section  162(m). The Committee  will
continue  to study  Section 162(m)  and the  implementing regulations  and their
impact upon  the  Company's  compensation program.  The  Committee  has  adopted
appropriate  changes to the Company's  long-and short-term incentive programs to
provide for  the deductibility  of compensation  received under  the plans,  but
reserves  the right to provide  for compensation to the  CEO and other executive
officers, that may not be deductible, if  in the best interests of the  Company.
The  Committee recommends the approval of  the stockholder proposal with respect
to the Company's  Management Incentive  Plan discussed elsewhere  in this  Proxy
Statement.  The administration  of the plan  in accordance  with the stockholder
proposal is intended  to preserve  the Company's right  to a  deduction for  the
amounts paid under the plan.

CEO AND EXECUTIVE OFFICER COMPENSATION PROGRAM ELEMENTS

    Periodic  media and general industry competitive market reviews of executive
compensation  are  conducted  with   the  assistance  of  outside   compensation
consultants.  The Company's  compensation program  strives to  be competitive in
relation to the market data available.  The Committee establishes CEO and  other
executive  officer base salaries within the mid-range of the market survey data.
Short-term and long-term incentive targets are set in the same manner.  Superior
performance may result in compensation beyond the mid-range.

    BASE  SALARY. Salaries for the CEO and  executive officer group are based on
the  marketplace  value  of  each  job  and  on  individual  contributions   and
performance.  The performance of the CEO  and each executive officer is reviewed
annually by the Committee.  Salary increases are based  primarily on the  annual
merit reviews. The rates of increase are tied to both individual performance and
general executive compensation trends.

    Mr.  Rehm's annual  base salary,  pursuant to  his employment  contract, was
increased from $475,000 to $500,000 for the 1994 fiscal year. In providing  this
increase,   the   Committee   considered  the   Company's   improving  financial
performance, the increase in the price  of the Company's stock, and  competitive
media marketplace factors. Mr. Rehm's salary is within the mid-range of salaries
for comparable positions as reported in the competitive markets surveyed.

    SHORT-TERM  INCENTIVE  PROGRAM.  The  Company's  Management  Incentive  Plan
provides the CEO and other executive officers with an annual incentive to attain
established financial and overall performance targets. For the 1994 fiscal year,
at least 75% of the incentive awards to the CEO and all other executive officers
was based on specific financial targets relating to earnings and cash flow, with
the balance relating to predetermined qualitative organizational objectives.

                                       8
<PAGE>
    The goals  for  each  participant  are  reviewed  and  revised  annually  in
connection with the approval of the budget for the upcoming fiscal year. For the
1994 fiscal year, the target incentive payments for goal achievement for the CEO
was  set at 50%  of his salary  and for the  other executive officers  at 40% of
their respective salaries. Performance above  goal could result in an  incentive
payment  for the CEO of up to 125% of base  pay as of the end of the fiscal year
and for the other executive officers of up to 100% of base pay as of the end  of
the fiscal year. At each quarterly meeting of the Committee, the progress of the
CEO  and  the other  executive officers  toward  meeting the  quantitative goals
established for the fiscal year was reviewed.

    For the 1994 fiscal year, Mr. Rehm received an incentive award of  $625,000,
based  on the Company's  surpassing financial targets for  net earnings and cash
flow, and  in recognition  of achieving  qualitative organizational  goals.  The
Company  exceeded  budgeted net  earnings by  over 40%.  In addition,  cash flow
exceeded target by more than 15%.  Other factors considered by the Committee  in
determining  Mr. Rehm's award were the  accomplishments related to and growth of
the earnings base of the Company's  core businesses. In addition, the  Committee
recognized the 17% improvement in the price of the Company's common stock during
the fiscal year.

    For  the  1994  fiscal year,  the  other named  executive  officers received
incentive awards totaling $854,000. For the corporate officers, the awards  were
based  on the Company's  surpassing financial targets for  net earnings and cash
flow and  in  recognition of  the  achievement  of qualitative  goals.  For  the
operating  group  officers,  the  awards  were  based  on  the  respective group
surpassing financial  targets for  net  earnings and  cash flow,  the  Company's
surpassing  financial targets for net earnings  and cash flow and in recognition
of the achievement of qualitative goals.

    LONG-TERM INCENTIVE PROGRAM. In fiscal year 1994 the Committee utilized  the
grant  of  nonqualified  stock  options  under  the  1992  Meredith  Corporation
Incentive Stock Plan (the "1992 Plan")  and the grant of restricted stock  under
the  Company's  1986  Restricted  Stock  Award Plan  (the  "1986  Plan")  to the
executive officers in the implementation of its long-term incentive program.

    The nonqualified stock options awarded by the Committee under the 1992  Plan
during  the 1994 fiscal  year are exercisable  1/3 per year  over the three-year
period commencing  on the  first  anniversary of  the  award date.  The  options
granted will expire on the earlier to occur of the tenth anniversary of the date
of grant or the third anniversary of the date of retirement. All options granted
during fiscal year 1994 carry an exercise price at fair market value on the date
of  grant. The restrictions on the stock  awarded under the 1986 Plan will lapse
in five years from the date of grant.

    The Committee did  not grant any  stock options or  restricted stock to  Mr.
Rehm  during fiscal year 1994. During fiscal year 1994 the other named executive
officers were granted under the 1986 and 1992 Plans an aggregate total of 50,700
nonqualified stock options at  $34.12 per share and  7,000 shares of  restricted
stock  in  furtherance  of the  Committee's  desire to  encourage  the executive
officers to focus on long-term performance and shareholder value.

    THE MEREDITH EXECUTIVE  STOCK OWNERSHIP PROGRAM.  A stock ownership  program
has  been designed by the Committee utilizing  the 1992 Plan. The purpose of the
program is to encourage increased  Company stock holdings by executive  officers
and  other  key  managers.  Target  levels  of  individual  stock  holdings  are
established for the participants in  the program at one  or two times base  pay.
Each participant is awarded restricted stock equal to 20% of his or her personal
acquisitions  of Company stock since the last  day of the prior fiscal year. The
incremental stock holdings must be maintained for a specified period of time  in
order  for the restrictions  to lapse. The Committee  believes this program will
provide further incentives  to the  participants to focus  on long-term  Company
performance  and shareholder  value. Mr.  Rehm participated  in the  program and
achieved his target level prior to the  1994 fiscal year but did not receive  an
award  of  restricted  stock. The  other  named executive  officers  received an
aggregate total  of 1,200  shares  of restricted  stock  under this  program  in
addition to the shares reported above during fiscal year 1994.

OTHER COMPENSATION

    The  CEO and  other executive  officers are  eligible to  participate in the
Company benefit  plans described  elsewhere in  this Proxy  Statement under  the
terms  of those  plans and without  consideration of  achievement of performance
standards.

                                       9
<PAGE>
PEER GROUP SELECTION AND COMPARATIVE ANALYSIS

    The  Company does not believe that  the published indices accurately reflect
the mix of businesses in which the Company competes. Therefore, the Company  has
in  good faith selected a Peer Group of 13 media and broadcast companies for the
purpose of preparing  the shareholder performance  graph contained elsewhere  in
this  Proxy Statement. Recognizing  that there are no  other companies that have
the same combination of  businesses as the Company,  the companies selected  for
the  Peer  Group have  multi-media businesses  primarily with  publishing and/or
television broadcasting in common with the Company.

    Many of the companies selected for the Peer Group are larger and/or  engaged
in  businesses other than  the Company's core  businesses. Consequently, for the
purposes of compensation comparisons, the Company and the Committee have  chosen
to  use  broader media  and general  industry  survey information  that includes
information on  members  of the  Peer  Group.  The Committee  has  attempted  to
maintain  the compensation for the  CEO and other executive  officers at a level
close to the mid-range of the surveyed groups.

CONCLUSION

    The Committee believes  that the Company's  executive compensation  programs
effectively  tie  executive  pay  to  the  performance  of  the  Company  and to
shareholder value.

Mr. Robert E. Lee, Chairman
Mr. Pierson M. Grieve
Mr. Richard S. Levitt

                       COMPENSATION OF EXECUTIVE OFFICERS

SUMMARY COMPENSATION TABLE

    The following table provides a summary  of compensation paid to the CEO  and
the  other four  most highly compensated  executive officers of  the Company for
services rendered to the Company during each of the last three fiscal years.

<TABLE>
<CAPTION>
                                                                                               LONG TERM COMPENSATION
                                                                                 --------------------------------------------------
                                                    ANNUAL COMPENSATION                     AWARDS
                                             ---------------------------------   ----------------------------         PAYOUTS
                                                                        OTHER                      SECURITIES   -------------------
                                                                       ANNUAL      RESTRICTED      UNDERLYING             ALL OTHER
                                                                       COMPEN-        STOCK          OPTION       LTIP     COMPEN-
NAME AND PRINCIPAL POSITION                  YEAR   SALARY    BONUS    SATION(1) AWARD(S)(2)(3)      AWARDS     PAYOUTS(4) SATION(5)
- - -------------------------------------------  ----  --------  --------  -------   ---------------   ----------   --------  ---------
<S>                  <C>                     <C>   <C>       <C>       <C>       <C>               <C>          <C>       <C>
Jack D. Rehm ......  Chairman of the Board,  1994  $500,000  $625,000     *                0              0     $382,320   $18,635
                      President and Chief    1993   452,500   593,750     *                0        150,000           0          0
                      Executive Officer(6)   1992   430,000    64,500    --          130,000                          0         --

William T. Kerr ...  President-Magazine      1994   366,500   308,000     *           98,004         17,700     222,000     18,430
                      Group and Executive    1993   340,000   355,000     *           64,688         16,500           0     20,523
                      Vice President(6)      1992   270,833   444,000    --          492,750                          0         --
Philip A. Jones ...  President-Broadcast     1994   287,000   287,000     *           68,994         14,100      31,800     17,598
                      Group                  1993   267,500   150,000     *           49,163         13,200       6,000      6,966
                                             1992   255,000   114,000    --           52,000                     42,600         --

Joseph J. Ward ....  President-Book Group    1994   242,000   101,000     *          887,150         12,000      25,000      7,158
                                             1993   225,000   235,000     *           41,400         11,100           0      7,786
                                             1992   197,083   100,000    --           78,000                          0         --
Larry D. Hartsook    Vice President-Finance  1994   175,000   158,000     *           43,575          6,900     118,000     17,223
                                             1993   150,000   135,000     *           25,875          6,000           0          0
                                             1992   120,333    45,000    --           56,663                     29,288         --
<FN>
- - ------------
*    Less than required reportable amount.

(1)  Amounts relating to 1992, if any, have been omitted in accordance with  the
     rules of the Securities and Exchange Commission.
</TABLE>

                                       10
<PAGE>
<TABLE>
<S>  <C>
(2)  ACCUMULATED RESTRICTED STOCK

                                           SHARES      AGGREGATE YEAR END VALUE
                                          --------   ----------------------------
Jack D. Rehm............................  71,131**             3,023,068
William T. Kerr.........................  23,200                 986,000
Phillip A. Jones........................  10,500                 446,250
Joseph J. Ward..........................   7,000                 297,500
Larry D. Hartsook.......................   4,800                 204,000
<FN>
    **    Includes 27,431  shares Mr.  Rehm acquired  through the  conversion of
        deferred long term  awards. Dividends  are paid  on reported  Restricted
        Stock.
 (3)  Restricted stock awards vest five years after date of grant except for Mr.
      Rehm  who has both 5 and 10 year vesting restrictions and Mr. Kerr who has
      shares vesting at 3, 4, 5, 6 and 7 years.
 (4)  The Company's  Long Term Executive Incentive  Plan has been  discontinued.
      The    1994   payouts   are   the    final   payouts   under   the   plan.
 (5)  This  column discloses:  (a) matching  contributions made  by the  Company
      equal  to  75% of  the first  5%  of the  employee's contributions  to the
      Meredith  Savings  and  Investment  Plan,  a  defined  contribution   plan
      available  generally to  the employees  of the  Company. The  Company made
      matching contributions to the plan of $6,838 for Mr. Rehm, $7,130 for  Mr.
      Kerr,  $6,938  for Mr.  Jones, $6,688  for  Mr. Ward,  and $6,563  for Mr.
      Hartsook. (b) life insurance premiums paid by the Company on policies that
      are owned by the  employees under split  dollar insurance arrangements  as
      follows:  Mr. Rehm,  $11,797; Mr. Kerr,  $11,300; Mr.  Jones, $10,660, Mr.
      Ward , $470  , and  Mr. Hartsook, $10,660.  Amounts relating  to the  year
      1992,  if  any, have  been omitted  in  accordance with  the rules  of the
      Securities and Exchange Commission.
 (6)  Title during years reported.
</TABLE>

OPTION GRANTS TABLE

    The following table sets forth  certain information with respect to  options
to  purchase shares  of the  Company's common  stock awarded  during the 1993-94
fiscal  year  to  the  named  executive  officers.  All  options  granted   were
nonqualified options. No stock appreciation rights alone or in tandem with stock
options  were awarded in  fiscal year 1993-94.  The option exercise  price is no
lower than the fair market  value of the Company's common  stock on the date  of
the  grant. All options  become exercisable in installments  of one-third on the
first three anniversaries of the date of grant.

                                       11
<PAGE>
                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                    INDIVIDUAL GRANTS
                                                ----------------------------------------------------------    POTENTIAL REALIZABLE
                                                NUMBER OF                                                   VALUE AT ASSUMED ANNUAL
                                                SECURITIES                                                    RATES OF STOCK PRICE
                                                UNDERLYING      % OF TOTAL                                  APPRECIATION FOR OPTION
                                                 OPTIONS      OPTIONS GRANTED    EXERCISE                           TERM(3)
                                                 GRANTED      TO EMPLOYEES IN     OR BASE     EXPIRATION    ------------------------
  NAME                                             (1)        FISCAL YEAR(1)      PRICE $       DATE(2)        5%($)       10%($)
  --------------------------------------------  ----------   -----------------   ---------   -------------  -----------  -----------
  <S>                                           <C>          <C>                 <C>         <C>            <C>          <C>
  Jack D. Rehm................................
  William T. Kerr.............................    17,700             12.37%            34.125 Aug. 10, 2003     379,860      962,640
  Philip A. Jones.............................    14,100              9.85%            34.125 Aug. 10, 2003     302,601      766,849
  Joseph J. Ward..............................    12,000              8.39%            34.125 Aug. 10, 2003     257,532      652,638
  Larry D. Hartsook...........................     6,900              4.82%            34.125 Aug. 10, 2003     148,081      375,267
  All Stockholders............................        --             --                --         --        380,312,979  963,787,759
<FN>
- - ---------
(1)  Total options granted during the fiscal year were 143,100.

(2)  Options are exercisable for 1 year after death or termination of employment
     due to disability  and 3  years after retirement,  but not  later than  the
     expiration date.

(3)  As  required by  the rules of  the Securities and  Exchange Commission, the
     dollar amounts  under  these columns  represent  the hypothetical  gain  or
     "option  spread" that would exist  for the options based  on assumed 5% and
     10% annual  compounded rates  of  stock price  appreciation over  the  full
     option  term. The  prescribed rates are  not intended  to forecast possible
     future appreciation.
</TABLE>

OPTION/SAR EXERCISES AND YEAR-END VALUE TABLE

    The  following  table  sets  forth  as  to  each  named  executive   officer
information  with respect to  the status of  all options granted  as of June 30,
1994.

   AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR, AND FY-END OPTION/SAR
                                     VALUES

<TABLE>
<CAPTION>
                                                                             NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                                                            UNDERLYING UNEXERCISED        IN-THE-MONEY OPTIONS AT
                                                                             OPTIONS AT FY-END(#)                FY-END($)
                                          SHARES ACQUIRED      VALUE      ---------------------------   ---------------------------
NAME                                        ON EXERCISE     REALIZED($)   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- - ----------------------------------------  ---------------   -----------   -----------   -------------   -----------   -------------
<S>                                       <C>               <C>           <C>           <C>             <C>           <C>
Jack D. Rehm............................           0               0        25,000         50,000         198,375        803,000
Jack D. Rehm............................           0               0        25,000         50,000          33,125        472,500

William T. Kerr.........................       2,000          15,370         3,500         28,700          27,773        324,898
Philip A. Jones.........................           0               0         4,400         22,900          34,914        259,416
Joseph J. Ward..........................           0               0         3,700         19,400          29,360        219,344
Larry D. Hartsook.......................           0               0         2,000         10,900          15,870        122,028
</TABLE>

NEW PLAN BENEFITS TABLE

    The following table provides information on the maximum benefits payable  to
eligible  participants  under  the Supplement  ("Supplement")  to  the Company's
Management Incentive Plan  ("MIP"), which are  the subject of  a proposal to  be
voted  upon by the stockholders.  The proposal is presented  for the vote of the
stockholders to provide for  the maximum deductibility  of compensation paid  to
the  CEO and the other executive officers of the Company under Section 162(m) of
the Internal Revenue Code.  The proposal states the  business criteria on  which
the  CEO and the other executive  officers will receive incentive payments under
the Supplement. For corporate officers, the award of the incentive is determined
by the Company's

                                       12
<PAGE>
achievement of corporate net income or corporate cash flow goals established  on
an annual basis by the Compensation Committee. For operating group officers, the
award  of an incentive is determined by  group operating income or corporate net
earnings goals established on an annual basis by the Compensation Committee. The
eligible participants  in the  MIP are  comprised of  the following  classes  of
employees: (a) the Chief Executive Officer and the Chief Operating Officer, each
of  whom  are eligible  to  receive a  maximum  annual incentive  of $1,250,000,
subject to  reduction by  the  Compensation Committee  in  the exercise  of  its
discretion;  (b) six other executive  officers of the Company,  each of whom are
eligible to  receive  an  annual  maximum  incentive  of  $850,000,  subject  to
reduction  by the Compensation Committee in  the exercise of its discretion; and
(c) four non-executive  officers of the  Company, each of  whom are eligible  to
receive  a maximum  annual incentive  of $850,000,  subject to  reduction by the
Compensation Committee in the  exercise of its  discretion. The following  table
sets  forth the maximum  incentive payments under  the Supplement as  set by the
Compensation Committee for the 1995 fiscal year:

                               NEW PLAN BENEFITS
             SUPPLEMENT TO THE COMPANY'S MANAGEMENT INCENTIVE PLAN

<TABLE>
<CAPTION>
                 NAME AND POSITION                    DOLLAR VALUE($)(1)
- - ----------------------------------------------------  ------------------

<S>                                                   <C>
Jack D. Rehm                                              $  750,000
 Chairman of the Board and Chief
 Executive Officer(2)
William T. Kerr                                           $  600,000
 President and Chief Operating Officer(2)
Philip A. Jones                                           $  350,000
 President-Broadcast Group
Joseph J. Ward                                            $  300,000
 President-Book Group
Larry D. Hartsook                                         $  250,000
 Vice President-Finance
Executive Officer Group(3)                                $3,050,000
Non-Executive Officer Employee Group(4)                   $  640,000
<FN>
- - ---------
(1)  Maximum annual benefits for the 1995  fiscal year, subject to reduction  by
     the Compensation Committee in the exercise of its discretion.

(2)  Title as of July 1, 1994.

(3)  Eight executive officers including the named executive officers.

(4)  Four non-executive officers.
</TABLE>

                                       13
<PAGE>
                        COMPARISON OF SHAREHOLDER RETURN

    The  following graph compares the performance  of the Company's common stock
during the period July 1, 1989, to June  30, 1994, with the S&P 500 Index and  a
Peer  Group  of 13  companies engaged  in  multimedia businesses  primarily with
publishing and/or television broadcasting in common with the Company.

    The  S&P  500  Index  includes   500  U.S.  companies  in  the   industrial,
transportation,  utilities  and  financial  sectors and  is  weighted  by market
capitalization. The Peer Group selected by the Company for comparison, which  is
also weighted by market capitalization, is comprised of the following: A.H. Belo
Corporation;  Capital Cities/ABC, Inc.; Gannett  Company, Inc.; Lee Enterprises,
Inc.; McGraw-Hill, Inc.; Media General,  Inc.; New York Times Company;  Readers'
Digest Association, Inc.; E. W. Scripps Company; Time Warner, Inc.; Times Mirror
Company;  Tribune Company and Washington Post  Company. No changes have occurred
in the Peer Group composition from the prior year.

    The graph depicts  the results  of investing  $100 in  the Company's  common
stock,  the S&P 500 Index and the Peer Group at closing prices on June 30, 1989.
It assumes that dividends were reinvested.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
              MDP      S&P 500   Peer Group
<S>        <C>        <C>        <C>
1989             100        100          100
1990              86        116           91
1991              79        125           86
1992              80        142           99
1993             107        161          112
1994             129        163          120
</TABLE>

                 RETIREMENT PROGRAMS AND EMPLOYMENT AGREEMENTS

    The Company maintains separate qualified defined benefit plans for its union
and nonunion employees, as well  as two nonqualified supplemental pension  plans
covering  certain nonunion employees. Defined benefit plans and the supplemental
pension plans  are actuarial  plans  and the  amount  of the  contribution  with
respect  to a  specific person  cannot readily  be separately  calculated by the
regular actuaries for the plans. The  Company makes annual contributions to  the
qualified plans.

    Effective September 1, 1989, the defined benefit plan for nonunion employees
was  converted to a "cash balance" defined  benefit plan. Under the cash balance
plan, pension benefits accrued by  participants as of the  end of the 1989  plan
year (ending August 31, 1989) were converted to a cash balance equal to the lump
sum  present  value  of their  accrued  benefits  plus an  amount  equal  to the
participant contributions,  if  any,  made  under  the  plan  before  it  became
non-contributory  in 1982, and  interest on such  contributions. A participant's
cash balance at the end of  each plan year is credited  with the sum of 2.5%  of
his  or her annual employment compensation  (including bonuses) not in excess of
covered compensation (i.e., the average of

                                       14
<PAGE>
Social Security taxable wage  bases in effect for  the 35 calendar years  ending
with  the  calendar year  in which  the current  plan year  began), 5.0%  of the
portion of such compensation that exceeds  covered compensation, and .1% of  his
or  her annual employment compensation (including bonuses) times his or her full
years of benefit service credited under  the plan. Interest also is credited  to
each  participant's cash balance as of the end of each plan year at a rate equal
to the interest rate  used by the Pension  Benefit Guaranty Corporation for  the
purpose  of valuing  immediate annuities  as of  January 1  each year.  The cash
balance of each  participant in the  plan on  September 1, 1989,  whose age  and
service then totaled 600 or more months shall be further increased at the end of
each plan year ending before January 1, 1999, if such cash balance as of the end
of  that year would be less than the lump sum present value of a monthly pension
for life commencing on the participant's  normal retirement date equal to 1%  of
his  or  her  average  monthly compensation  (including  bonuses)  for  the five
consecutive calendar years  in which  he or she  participated in  the plan  that
provide the highest average within the last ten consecutive calendar years, plus
.65%  of the portion of  such average monthly compensation  that exceeds 1/12 of
covered compensation, times his or her years of benefit service not in excess of
25 years.

    The  first  supplemental  pension  plan  provides  benefits  for  designated
employees  equal to the  additional benefits they would  have received under the
cash balance plan if the maximum benefit and compensation limits under  Sections
415  and  401(a)(17) of  the Internal  Revenue  Code did  not apply.  The second
supplemental pension plan  provides benefits for  designated employees equal  to
the  benefits they would have received if the qualified defined benefit plan for
nonunion employees as  in effect on  August 31, 1989,  immediately prior to  its
conversion  to a  "cash balance"  plan, had  continued in  effect unchanged, but
reduced by the actual benefits to which such employees become entitled under the
cash balance plan and the first supplemental pension plan.

    As of September 1, 1993, the latest date for which information is available,
278 employees participated in  the bargaining unit defined  benefit plan. As  of
January  1,  1994, the  latest date  for which  information is  available, 1,870
nonunion employees participated in the nonunion defined benefit plans.  Assuming
retirement  at age 65,  estimated annual retirement  benefits under the nonunion
plans as in effect for the 1994 plan year would be as follows:

                                 PENSION TABLE

<TABLE>
<CAPTION>
                                            YEARS OF SERVICE*
         FINAL AVERAGE            --------------------------------------
          COMPENSATION               10        15        20        25
- - --------------------------------  --------  --------  --------  --------
<S>                               <C>       <C>       <C>       <C>
            $100,000              $ 15,871  $ 23,806  $ 31,742  $ 39,677
             150,000                25,871    38,806    51,742    64,677
             200,000                35,871    53,806    71,742    89,677
             300,000                55,871    83,806   111,742   139,677
             400,000                75,871   113,806   151,742   189,677
             500,000                95,871   143,806   191,742   239,677
             600,000               115,871   173,806   231,742   289,677
<FN>
- - ---------
*    Service prior to September 1, 1989, may cause these amounts to be increased
     due  to  the  conversion  of  the  defined  benefit  plan  (including   the
     participant contributions, if any) to the cash balance formula.
</TABLE>

    As  of January 1, 1994, the credited years of service for individuals listed
in the pension  table above are  as follows:  Jack D. Rehm,  Chairman and  Chief
Executive  Officer--31  years; William  T. Kerr,  President and  Chief Operating
Officer--2 years; Philip A.  Jones, President-Broadcast Group--14 years;  Joseph
J.   Ward,  President-Book   Group--2  years;   and  Larry   D.  Hartsook,  Vice
President-Finance--23 years. For 1993, covered compensation for purposes of  the
supplemental  pension plans including  bonuses was $1,081,250  for Jack D. Rehm,
Chairman and Chief Executive  Officer; $838,750 for  William T. Kerr,  President
and  Chief Operating Officer; $441,342  for Philip A. Jones, President-Broadcast
Group; $473,500 for Joseph J. Ward, President-Book Group; and $356,000 for Larry
D. Hartsook, Vice President-Finance.

                                       15
<PAGE>
    The Company  has  an agreement  with  Jack D.  Rehm  that provides  for  his
employment  as Chief Executive Officer and Chairman or in such other capacity as
mutually agreed upon  through October 31,  1997. Prior to  January 1, 1993,  Mr.
Rehm  received an annual salary of not less than $430,000. From January 1, 1993,
forward, Mr. Rehm will receive an annual salary of not less than $475,000 and an
annual incentive bonus determined  under the terms  of the Company's  Management
Incentive  Plan. At June 30,  1994, Mr. Rehm's base  salary was $500,000. In the
event of the termination of Mr. Rehm's employment due to death, his then current
annual base salary will be paid to his designated beneficiary for a period of 12
months following the date  of death. In the  event Mr. Rehm becomes  permanently
disabled,  his  annual base  salary  will continue  to  be paid  at periodically
reduced rates through October  31, 1998. If Mr.  Rehm is discharged for  reasons
other  than cause,  the Company will  continue to  pay Mr. Rehm  his annual base
salary through October 31, 1997.

    The Company has entered into an agreement with William T. Kerr that provided
for his  employment through  June 30,  1994, subject  to automatic  renewal  for
subsequent  one-year terms. The  agreement provides that Mr.  Kerr will serve as
President-Magazine Group and corporate Executive Vice President or in such other
executive position as  designated by the  Company. Mr. Kerr  was elected to  the
position  of President and Chief Operating Officer of the Company effective July
1, 1994. Mr. Kerr receives a minimum annual salary of $325,000 and an  incentive
bonus determined under the terms of the Company's Management Incentive Plan. For
the  fiscal  year  ending June  30,  1994, Mr.  Kerr's  contractually guaranteed
minimum cash  compensation was  $525,000. In  addition to  participating in  the
Meredith  Employees' Retirement Income Plan, the Meredith Savings and Investment
Plan  and  the  Company's  supplemental   retirement  plans,  the  Company   has
established  a Minimum Supplemental Retirement Benefit Program ("MSRBP") for the
benefit of Mr. Kerr. The MSRBP  provides for a minimum retirement benefit  equal
to  the benefits Mr.  Kerr would have  received under the  retirement plans of a
previous employer offset by benefits accrued under the Company's pension  plans.
The  MSRBP also provides for a death benefit related to the value of the accrued
benefit under the MSRBP.

    Messrs. Rehm, Kerr and the other executive officers of the Company have  all
entered into Severance Agreements with the Company. These agreements provide for
the  payment to  the executive  of an  amount equal  to three  times the average
annual base salary and incentive compensation  paid to the executive during  the
three  fiscal years immediately prior  to a change in  control of the Company as
defined in detail  in the  agreements. Two Restricted  Stock Agreements  entered
into  with Mr.  Rehm in 1992  provide for the  lapse of the  restrictions in the
event of a change in control of the Company, as defined in the agreements.

             PROPOSAL TO APPROVE MATERIAL TERMS OF THE PERFORMANCE
                GOALS OF THE COMPANY'S MANAGEMENT INCENTIVE PLAN

    Effective July 1,  1994, the Board  of Directors adopted  a Supplement  (the
"Supplement") to the Company's Management Incentive Plan (the "Plan") to provide
awards to certain key employees of the Company and its subsidiaries based on the
attainment  of  certain  financial  objectives. These  incentives  have  been an
integral part  of the  Company's overall  compensation system  for a  number  of
years.  The approval of the material terms  of the performance goals is intended
to conform the Plan,  as supplemented, to recent  changes in federal income  tax
laws.  The  stockholders  are  asked  to  approve  the  material  terms  of  the
performance-based incentives  established under  the Supplement  to satisfy  the
requirements of Section 162(m) of the Internal Revenue Code of 1986 with respect
to  the deductibility  of compensation.  The material  terms as  described below
consist of the following: (i) individuals eligible to receive compensation under
the  Supplement,  (ii)   the  business  criteria   on  which  annual   incentive
compensation  is payable under the Supplement,  and (iii) the maximum amounts of
compensation payable under the Supplement.

    Under the Supplement, Corporate Officers and Operating Group Officers of the
Company and its subsidiaries  are eligible to  receive annual incentive  bonuses
payable  in cash. Generally a  participant must be employed  by the Company or a
subsidiary as of the last  day of the fiscal  year. If employment is  terminated
prior  to  the last  day  of the  fiscal year  due  to the  participant's death,
disability or  qualified  retirement, a  prorated  bonus  will be  paid  to  the
participant or to the participant's designated beneficiary.

                                       16
<PAGE>
    The  Board may amend, suspend  or modify the Plan  and the Supplement at any
time, except as limited by the terms of the Plan and the Supplement.

    The Compensation Committee will administer  the Supplement and will  approve
the  participants  and the  objective performance  goals  in writing  before the
beginning of each fiscal year. All amounts paid as compensation pursuant to  the
Supplement  must be payable  as a result of  achievement of objectively measured
performance targets from the following list of quantifiable, measurable business
criteria: corporate net  earnings, cash  flow, and operating  group income.  The
specific  targets relating to performance goals constitute confidential business
information and are not disclosed.

    The Compensation Committee  must certify,  in writing, that  the goals  have
been  met  before any  payments to  participants may  be made.  The Compensation
Committee will  have  no  discretion  to  increase  the  bonus  payable  to  any
participant  or to otherwise alter the  performance goals after the beginning of
the fiscal  year, but,  to the  extent  permitted under  Section 162(m)  of  the
Internal  Revenue Code of 1986, will retain the ability to eliminate or decrease
a bonus otherwise payable to a participant.

    The maximum amounts payable each year under the Supplement are $1,250,000 to
each of the Chief Executive Officer and the Chief Operating Officer and $850,000
to any  other participant.  The  maximum annual  amounts  were selected  by  the
Compensation  Committee in its  reasonable anticipation of  the maximum possible
annual incentives that may be earned  under the Supplement during the  five-year
period  beginning July 1,  1994. See the New  Plan Benefits Table  on Page 13 of
this Proxy Statement for additional information.

    The Compensation Committee also has the right to award a discretionary  cash
payment to each eligible participant under the Plan. Pursuant to the Supplement,
Executive  Officers named in the Summary Compensation Table are not eligible for
a discretionary bonus.

    RECOMMENDATION OF THE BOARD OF DIRECTORS. The Board of Directors  recommends
a  vote FOR approval of the  business criteria, classes of eligible participants
and maximum  annual incentives  awarded under  the Company's  Supplement to  its
Management  Incentive  Plan, and  all  proxies will  be  voted in  favor  of the
proposal  unless  a  contrary  specification  is  made  on  the  proxy  by   the
Stockholder.

                        PROPOSAL TO AMEND THE COMPANY'S
                       RESTATED ARTICLES OF INCORPORATION
               TO INCREASE THE AUTHORIZED SHARES OF CLASS B STOCK
            SOLELY FOR ISSUANCE AS SHARE DIVIDENDS ON CLASS B STOCK,
                                       TO
                       INCREASE THE AUTHORIZED SHARES OF
                 COMMON STOCK AND TO MODIFY CERTAIN PROVISIONS
                   RELATING TO THE PAYMENT OF SHARE DIVIDENDS

    The  Board of Directors is  presenting for approval a  proposal to amend the
Company's Restated Articles of Incorporation (the "Amendment") as follows:

        (i) to increase  the number of  authorized shares of  common stock  from
    50,000,000  to 80,000,000 and to increase the number of authorized shares of
    class B stock to 15,000,000;

        (ii) to modify the rights of common stock and class B stock with respect
    to share dividends; and

       (iii) to permit the issuance of additional shares of class B stock solely
    in connection with share dividends.

    The Amendment is  being proposed  principally to  make it  possible for  the
Company  to effect future stock splits  through share dividends in which holders
of common stock  would receive additional  common stock and  holders of class  B
stock would receive additional class B stock. A stock split is not under current
consideration by the Board of Directors, but may be considered in the future. If
the Amendment is

                                       17
<PAGE>
approved,  the Board of Directors could  authorize a stock split without further
stockholder approval. A stock split may  be considered as a means of  broadening
the  market for the Company's common stock.  A copy of the Amendment is attached
as Exhibit A to this Proxy Statement.

    Under the  Company's  Restated Articles  of  Incorporation as  currently  in
effect,  holders of common stock and class B stock are entitled to share equally
in dividends, including share dividends, and the issuance of additional class  B
stock  is prohibited. The Amendment would permit  a dividend of shares of common
stock to be paid to holders of common  stock and an equal dividend of shares  of
class B stock to be paid to class B stockholders. Such a dividend would maintain
the proportionate interests of the common stock and the class B stock, including
with respect to voting power. The Amendment provides that if a share dividend of
common stock is declared on the common stock, an equal share dividend of class B
stock must be declared on the class B stock, and vice versa.

    The  Restated Articles of Incorporation as  currently in effect prohibit the
issuance of  additional  shares of  class  B  stock. The  Restated  Articles  of
Incorporation  as currently in effect  provide that all shares  of class B stock
surrendered for conversion  shall be  cancelled and may  not be  reissued. As  a
result  of  prior conversions,  only 3,601,932  shares of  class B  stock remain
authorized, issued and outstanding. The Amendment would increase the  authorized
shares  of class B stock to  15,000,000, provided that the additional 11,398,068
authorized shares of class B stock may be  issued solely in the form of a  share
dividend on class B stock. As noted above, a share dividend on the class B stock
may  only be paid  when an equal share  dividend of common stock  is paid on the
common stock.

    The Amendment also would increase the authorized shares of common stock from
50,000,000 to 80,000,000. Although presently  authorized shares of common  stock
are  sufficient to meet all known  present requirements, including a stock split
that may  be  considered by  the  Board of  Directors,  the Board  of  Directors
believes  that it is desirable that the  Company have the flexibility to issue a
substantial number of shares of common stock without further stockholder action.
The availability of additional shares will enhance the Company's flexibility  in
connection  with possible future actions, such as additional stock dividends and
stock splits, financings, employee benefit programs, the possible funding of new
product programs or  businesses or for  other corporate purposes.  The Board  of
Directors  will determine whether, when and on what terms the issuance of shares
of common  stock  may be  warranted  in connection  with  any of  the  foregoing
purposes.

    If  the Amendment is approved, any or all of the authorized shares of common
stock, class B stock or preferred  stock could be issued without further  action
by  the stockholders. The issuance of common stock otherwise than in the context
of a stock split would reduce the current stockholders' proportionate interests.

    RECOMMENDATION OF THE BOARD OF DIRECTORS. The Board of Directors  recommends
a  vote FOR  approval of  the Amendment  to the  Company's Restated  Articles of
Incorporation. All proxies  will be  voted in favor  of the  Amendment unless  a
contrary specification is made on the proxy by the Stockholder.

                        PROPOSAL TO AMEND THE COMPANY'S
                       RESTATED ARTICLES OF INCORPORATION
                TO BROADEN THE CLASS OF "PERMITTED TRANSFEREES"
                            OF CLASS B COMMON STOCK

    The  Board of Directors is also presenting for approval a proposal to define
the term "grandparent" (as  used in the definition  of a "Permitted  Transferee"
for class B stock) as "an ancestor in any degree born after January 1, 1876."

    Under  the  Company's Restated  Articles  of Incorporation  as  currently in
effect, class B  stock may be  transferred only to  a "Permitted Transferee"  as
defined  in  III.A.5(a) of  the Restated  Articles  of Incorporation.  Under the
existing definition, a "Permitted Transferee"  includes (i) a lineal  descendant
of  a grandparent  of a class  B stockholder, (ii)  a spouse of  any such lineal
descendant, (iii) certain trusts, of  which such persons are the  beneficiaries,
and  (iv) certain corporations and partnerships, of which such persons and other
Permitted Transferees are the only stockholders or partners.

                                       18
<PAGE>
    Approximately ten years have elapsed  since the adoption of the  definitions
of  Permitted  Transferee, and  as time  has passed,  class B  stockholders have
recognized that the original limitation of  the definition to a descendant of  a
grandparent  of  the holder  restricts the  ability of  class B  stockholders to
organize their estates by making transfers to younger descendants, whose  lineal
ancestor may now be a great grandparent or even a great great grandparent of the
intended  transferee.  They have,  therefore, requested  that the  definition of
Permitted Transferee  include descendants  of "an  ancestor in  any degree  born
after January 1, 1876," in lieu of descendants of a grandparent of the holder.

    If  the amendment  is approved,  the conversion of  class B  stock to common
stock could be postponed beyond the time that it may otherwise be required to be
converted.

    The proposed  amendment  to Article  III.A.5(c)  of the  Company's  Restated
Articles of Incorporation is to add the following as (v):

        (v)  The term "grandparent"  means an ancestor in  any degree born after
    January 1, 1876.

    RECOMMENDATION OF THE BOARD OF DIRECTORS. The Board of Directors  recommends
a  vote FOR  approval of  the amendment  to the  Company's Restated  Articles of
Incorporation to broaden the class of "permitted transferees" of class B stock.

                            STOCKHOLDERS' PROPOSALS

    Stockholders wishing to include proposals  in the Company's Proxy  Statement
and  form of proxy for  the 1995 Annual Meeting  of Stockholders must submit the
proposals so that they are received by  the Company no later than May 31,  1995.
The  proposals should be addressed to Thomas L. Slaughter, Meredith Corporation,
1716 Locust Street, Des Moines, Iowa 50309-3023.

                         INDEPENDENT PUBLIC ACCOUNTANTS

    Upon recommendations of its Audit Committee,  the Board of Directors of  the
Company  selected KPMG  Peat Marwick  as independent  public accountants  of the
Company and its subsidiaries for the fiscal year ending June 30, 1994. KPMG Peat
Marwick examined the financial  statements of the  Company and its  subsidiaries
for  the most recently  completed fiscal year. Representatives  of that firm are
expected to be  present at  the Annual  Meeting with  an opportunity  to make  a
statement  if they  so desire  and will be  available to  respond to appropriate
questions presented at the meeting by stockholders.

                                FURTHER BUSINESS

    Except as hereinbefore stated, the  management knows of no further  business
intended  to be presented at the meeting,  but, if any further business properly
comes before the meeting, the persons named  in the enclosed form of proxy  will
vote all proxies in accordance with their best judgment.

                                                   THOMAS L. SLAUGHTER
                                             VICE PRESIDENT--GENERAL COUNSEL
                                                      AND SECRETARY

Des Moines, Iowa
September 26, 1994

                                       19
<PAGE>
                                   EXHIBIT A
                                AMENDMENT TO THE
                       RESTATED ARTICLES OF INCORPORATION
                            OF MEREDITH CORPORATION

    The  first unnumbered paragraph  of Article III.A  of the Company's Restated
Articles of Incorporation is amended in its entirety to read as follows:

    A.  CAPITALIZATION.   The total  number of  shares of stock  of all  classes
which  the corporation shall  have authority to issue  is 100,000,000 shares, of
which  5,000,000  shares  shall  be   preferred,  par  value  $1.00  per   share
(hereinafter  called "series preferred stock"), 80,000,000 shares of which shall
be common stock, par value $1.00  per share (hereinafter called "common  stock")
and  15,000,000 shares of which  shall be class B  common stock, par value $1.00
per share (hereinafter called "class B stock").

    Article III.A.3.  of the  Company's Restated  Articles of  Incorporation  is
amended in its entirety to read as follows:

    If  and when dividends  on the common  stock and class  B stock are declared
    payable from  time to  time by  the board  of directors  from funds  legally
    available  therefor, whether  payable in cash,  in property or  in shares of
    stock of the  corporation, the holders  of common stock  and the holders  of
    class  B stock shall be entitled to  share equally, share for share, in such
    dividends, except that if  a share dividend of  common stock is declared  on
    the common stock, an equal share dividend of class B stock shall be declared
    on  the class B stock, and if a  share dividend of class B stock is declared
    on the class  B stock,  an equal  share dividend  of common  stock shall  be
    declared  on the common  stock. In no case  may a share  dividend of class B
    stock be paid on common stock, nor  may a share dividend of common stock  be
    paid on class B stock.

    Article  III.A.7.  of the  Company's Restated  Articles of  Incorporation is
amended in its entirety to read as follows:

    Notwithstanding  any  other   provision  of  these   Restated  Articles   of
    Incorporation,  the authorized shares  of class B stock  which may be issued
    after the date of this amendment  to the Restated Articles of  Incorporation
    may only be issued in the form of a share dividend on class B stock.

                                      A-1
<PAGE>
PROXY                         MEREDITH CORPORATION                  COMMON STOCK
                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                        ANNUAL MEETING NOVEMBER 14, 1994

    FREDERICK  B. HENRY, E. T. MEREDITH III and  JACK D. REHM, and each of them,
are hereby  appointed proxies  of the  stockholder(s) signing  the reverse  side
hereof,  with power of substitution acting by  a majority of proxies present and
voting, or if only one proxy is present and voting, then acting by that one,  to
vote  the shares of Meredith Corporation  common stock which said stockholder(s)
is(are) entitled to vote, at  the ANNUAL MEETING OF  STOCKHOLDERS to be held  at
the  company's principal  executive offices, 1716  Locust, Des  Moines, Iowa, on
Monday, November 14,  1994, at 10:00  A.M., local time,  and at any  adjournment
thereof,  with  all  the  powers the  signing  stockholder(s)  would  possess if
present. The proxies are instructed to vote as follows:

1.  ELECTION OF FOUR CLASS II DIRECTORS TO SERVE UNTIL THE ANNUAL MEETING IN
1997.
    / / FOR all nominees listed below (except as indicated below)
    / / WITHHOLD AUTHORITY to vote for all nominees listed below
     Herbert M. Baum, Frederick B. Henry, William T. Kerr, Nicholas L. Reding

   (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, WRITE
   THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.)
________________________________________________________________________________
2.  APPROVAL  OF THE  BUSINESS CRITERIA,  CLASSES OF  ELIGIBLE PARTICIPANTS  AND
MAXIMUM ANNUAL INCENTIVES AWARDED UNDER THE COMPANY'S MANAGEMENT INCENTIVE PLAN;
             / / FOR            / / AGAINST            / / ABSTAIN

3.   APPROVAL  OF A PROPOSAL  OF THE BOARD  OF DIRECTORS TO  AMEND THE COMPANY'S
RESTATED ARTICLES OF INCORPORATION TO INCREASE THE AUTHORIZED SHARES OF CLASS  B
STOCK  SOLELY FOR ISSUANCE AS SHARE DIVIDENDS  ON CLASS B STOCK, TO INCREASE THE
AUTHORIZED SHARES OF COMMON STOCK AND  TO MODIFY CERTAIN PROVISIONS RELATING  TO
THE PAYMENT OF SHARE DIVIDENDS;
             / / FOR            / / AGAINST            / / ABSTAIN

4.   APPROVAL  OF A PROPOSAL  OF THE BOARD  OF DIRECTORS TO  AMEND THE COMPANY'S
RESTATED  ARTICLES  OF  INCORPORATION  TO   BROADEN  THE  CLASS  OF   "PERMITTED
TRANSFEREES" OF CLASS B STOCK; AND
             / / FOR            / / AGAINST            / / ABSTAIN
5.  In their discretion, upon such other matters as may properly come before the
meeting.
<PAGE>

<TABLE>
<S>                                      <C>
If you have a new address, please        The shares represented by this proxy will be voted as
indicate below:                          specified by the stockholder, BUT IF NO SPECIFICATION
- - -----------------------------------      IS MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION OF
- - -----------------------------------      DIRECTORS   NAMED  ABOVE  AND  FOR  THE  APPROVAL  OF
- - -----------------------------------      PROPOSALS AS  SHOWN ABOVE  and as  set forth  in  the
                                         notice  of annual  meeting dated  September 26, 1994,
                                         and the accompanying  Proxy Statement. The  Directors
                                         recommend a vote FOR such matters.
                                         Dated: -----------------------------------------,1994
                                         ------------------------------------------------
                                         ------------------------------------------------
                                                 (Please sign exactly as shown hereon)
</TABLE>
<PAGE>
PROXY                         MEREDITH CORPORATION          CLASS B COMMON STOCK
                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                        ANNUAL MEETING NOVEMBER 14, 1994

    FREDERICK  B. HENRY, E. T. MEREDITH III and  JACK D. REHM, and each of them,
are hereby  appointed proxies  of the  stockholder(s) signing  the reverse  side
hereof,  with power of substitution acting by  a majority of proxies present and
voting, or if only one proxy is present and voting, then acting by that one,  to
vote  the shares of Meredith Corporation Class B stock which said stockholder(s)
is(are) entitled to vote, at  the ANNUAL MEETING OF  STOCKHOLDERS to be held  at
the  company's principal  executive offices, 1716  Locust, Des  Moines, Iowa, on
Monday, November 14,  1994, at 10:00  A.M., local time,  and at any  adjournment
thereof,  with  all  the  powers the  signing  stockholder(s)  would  possess if
present. The proxies are instructed to vote as follows:

1.  ELECTION OF FOUR CLASS II DIRECTORS TO SERVE UNTIL THE ANNUAL MEETING IN
1997.
    / / FOR all nominees listed below (except as indicated below)
    / / WITHHOLD AUTHORITY to vote for all nominees listed below
     Herbert M. Baum, Frederick B. Henry, William T. Kerr, Nicholas L. Reding

   (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, WRITE
   THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.)
________________________________________________________________________________
2.  APPROVAL  OF THE  BUSINESS CRITERIA,  CLASSES OF  ELIGIBLE PARTICIPANTS  AND
MAXIMUM ANNUAL INCENTIVES AWARDED UNDER THE COMPANY'S MANAGEMENT INCENTIVE PLAN;
             / / FOR            / / AGAINST            / / ABSTAIN
3.   APPROVAL  OF A PROPOSAL  OF THE BOARD  OF DIRECTORS TO  AMEND THE COMPANY'S
RESTATED ARTICLES OF INCORPORATION TO INCREASE THE AUTHORIZED SHARES OF CLASS  B
STOCK  SOLELY FOR ISSUANCE AS SHARE DIVIDENDS  ON CLASS B STOCK, TO INCREASE THE
AUTHORIZED SHARES OF COMMON STOCK AND  TO MODIFY CERTAIN PROVISIONS RELATING  TO
THE PAYMENT OF SHARE DIVIDENDS;
             / / FOR            / / AGAINST            / / ABSTAIN

4.   APPROVAL  OF A PROPOSAL  OF THE BOARD  OF DIRECTORS TO  AMEND THE COMPANY'S
RESTATED  ARTICLES  OF  INCORPORATION  TO   BROADEN  THE  CLASS  OF   "PERMITTED
TRANSFEREES" OF CLASS B STOCK; AND

             / / FOR            / / AGAINST            / / ABSTAIN
5.  In their discretion, upon such other matters as may properly come before the
meeting.
<PAGE>

<TABLE>
<S>                                      <C>
If you have a new address, please        The shares represented by this proxy will be voted as
indicate below:                          specified by the stockholder, BUT IF NO SPECIFICATION
- - -----------------------------------      IS MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION OF
- - -----------------------------------      DIRECTORS   NAMED  ABOVE  AND  FOR  THE  APPROVAL  OF
- - -----------------------------------      PROPOSALS AS  SHOWN ABOVE  and as  set forth  in  the
                                         notice  of annual  meeting dated  September 26, 1994,
                                         and the accompanying  Proxy Statement. The  Directors
                                         recommend a vote FOR such matters.
                                         Dated: -----------------------------------------,1994
                                         ------------------------------------------------
                                         ------------------------------------------------
                                                 (Please sign exactly as shown hereon)
</TABLE>


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