MEREDITH CORP
DEF 14A, 1995-09-28
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                                       MEREDITH CORPORATION
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- - --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                     [LOGO]

                             ---------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                               NOVEMBER 13, 1995

                             ---------------------

    NOTICE  IS HEREBY GIVEN that  the Annual Meeting of  holders of common stock
and class B  stock of  Meredith Corporation (hereinafter  called the  "Company")
will  be held at the Company's  principal executive offices, 1716 Locust Street,
Des Moines, Iowa 50309-3023, on Monday, November 13, 1995, at 10:00 A.M.,  local
time, for the following purposes:

    (1) To  elect  four  Class III  directors  for  terms expiring  in  1998, as
        provided in the Bylaws of the Company;

    (2) To transact such other business as may properly come before the  meeting
        or any adjournment or adjournments thereof.

    By  resolution of  the Board  of Directors,  only holders  of record  of the
Company's common stock and class B stock  at the close of business on  September
15,  1995,  are entitled  to notice  of and  to vote  at the  meeting or  at any
adjournment or adjournments thereof.

                                         By Order of the Board of Directors,
                                                 THOMAS L. SLAUGHTER
                                           VICE PRESIDENT--GENERAL COUNSEL
                                                    AND SECRETARY
Des Moines, Iowa
September 25, 1995

PLEASE DATE, SIGN AND MAIL THE ENCLOSED PROXY CARD(S) IN THE ENVELOPE  PROVIDED,
WHICH  REQUIRES  NO POSTAGE  FOR  MAILING IN  THE  UNITED STATES.  YOUR  VOTE IS
IMPORTANT REGARDLESS  OF THE  NUMBER OF  SHARES YOU  OWN. A  PROMPT RESPONSE  IS
HELPFUL, AND YOUR COOPERATION WILL BE APPRECIATED.
<PAGE>
                                     [LOGO]

                             ---------------------
                                PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                               NOVEMBER 13, 1995

                              -------------------
                                  INTRODUCTION

    This Proxy Statement is being sent to stockholders on or about September 25,
1995,  in connection with the solicitation of  proxies by the Board of Directors
of Meredith  Corporation (the  "Company") to  be used  in voting  at the  Annual
Meeting  of holders of common stock and class  B stock of the Company to be held
at the Company's principal  executive offices, 1716  Locust Street, Des  Moines,
Iowa 50309-3023, on Monday, November 13, 1995, at 10:00 A.M., local time, and at
any adjournment or adjournments thereof.

    YOU ARE REQUESTED TO SIGN AND COMPLETE THE ENCLOSED PROXY CARD(S) AND RETURN
IT (THEM) IN THE ENCLOSED ENVELOPE.

    Proxies  in such form, if duly signed  and received in time for voting, will
be  voted  in  accordance  with  the  directions  of  the  stockholders.  If  no
instructions  are specified  in a proxy,  the proxy  will be voted  by the proxy
holder FOR the election  as directors of the  nominees hereinafter named and  in
its  discretion upon  such matters not  presently known or  determined which may
properly come before the meeting.

    The affirmative vote of a majority of the total number of votes entitled  to
be  cast represented  by shares present  in person  or by proxy,  a quorum being
present, is required  to elect  directors and for  any other  matters which  may
properly come before the meeting.

    YOUR VOTE IS IMPORTANT REGARDLESS OF THE NUMBER OF SHARES YOU OWN.

    The  giving of a proxy does  not preclude the right to  vote in person or by
means of a subsequent proxy  should the person giving  the proxy so desire.  Any
proxy  may be revoked  by giving notice to  the Company in  writing prior to the
meeting or  in open  meeting, but  such  revocation shall  not affect  any  vote
previously taken.

    The expense of soliciting proxies for the Annual Meeting, including the cost
of  preparing, assembling and mailing the  notice, proxy and Proxy Statement and
the reasonable costs of brokers,  nominees and fiduciaries in supplying  proxies
to beneficial owners, will be paid by the Company. The solicitation will be made
by  the  use of  the mails,  through  brokers and  banking institutions,  and by
officers and regular employees of the Company.

                            SHARES ENTITLED TO VOTE

    Each holder of common stock of record at the close of business on  September
15,  1995, is  entitled to one  vote per  share so held  on all  matters to come
before the meeting. At the close of  business on September 15, 1995, there  were
outstanding  and entitled  to vote  at the  Annual Meeting  20,811,204 shares of
common stock of the Company. Each holder of record of class B stock at the close
of business on September 15, 1995, is entitled to ten votes per share so held on
all matters to come before  the meeting. At the  close of business on  September
15,  1995, there  were outstanding  and entitled to  vote at  the Annual Meeting
6,729,025 shares of  class B stock  of the  Company, for a  total of  67,290,250
votes.

    In determining whether a quorum exists at the Annual Meeting for purposes of
all  matters to be voted on, all votes, including votes to "withhold authority,"
will be counted. Broker non-votes will not be counted

                                       1
<PAGE>
in such  base for  each proposal.  Therefore,  a broker  non-vote will  have  no
effect.  If an individual has signed a proxy  card but failed to indicate a vote
"for," "withhold authority"  or "for all  except," such proxy  will be voted  in
favor of such proposal.

                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                             OWNERS AND MANAGEMENT

    Under  regulations of  the Securities  and Exchange  Commission, persons who
have power to  vote or  to dispose  of shares of  the Company,  either alone  or
jointly  with others, are deemed to be beneficial owners of such shares. Because
the voting or dispositive power of  certain stock listed in the following  table
is  shared, in some cases the same  securities are listed opposite more than one
name in the table. In addition, in some cases, the same securities may be listed
in more than one  column opposite the  same person's name in  the table (as  for
example  when a person holds sole dispositive power but shared voting power with
respect to shares). The total  number of the Company's  shares as listed in  the
table, after elimination of such duplication is 5,157,431 shares of common stock
(approximately  25% of  the outstanding  common stock)  and 5,606,537  shares of
class B stock (approximately 81% of the outstanding class B stock).

    For all  purposes in  this Proxy  Statement, all  references to  numbers  of
shares  and per share  prices reflected herein  have been adjusted  to reflect a
two-for-one stock split of the Company's stock  in the form of a stock  dividend
effected March 16, 1995.

                                       2
<PAGE>
    Set  forth  below  is information  as  of  June 30,  1995  (unless otherwise
indicated), concerning  each  person  who  is known  to  management  to  be  the
beneficial  owner of more than  five percent (5%) of  any class of the Company's
voting securities, and security ownership by management.

<TABLE>
<CAPTION>
                                                                     COMMON STOCK OWNED                 CLASS B STOCK OWNED(2)
                                                             -----------------------------------   --------------------------------
                                                             SOLE VOTING     SHARED                SOLE VOTING     SHARED
                                                                 OR        VOTING OR                   OR        VOTING OR
                                                             INVESTMENT    INVESTMENT     % OF     INVESTMENT    INVESTMENT   % OF
                        NAME AND ADDRESS                        POWER        POWER      CLASS(1)      POWER        POWER      CLASS
     ------------------------------------------------------  -----------   ----------   --------   -----------   ----------   -----
<S>  <C>                                                     <C>           <C>          <C>        <C>           <C>          <C>
(a)  BENEFICIAL OWNERS OF MORE THAN 5%

     E.T. Meredith III, Director(3)(4)(6)..................   2,041,890      46,206        20%      2,606,788       46,206      38%
     1716 Locust Street
     Des Moines, Iowa 50309-3023

     Frederick B. Henry, Director(3)(4)(8).................     310,700      20,262        10%        913,024      960,894      27%
     1657 Art School Road
     Chester Springs, Pennsylvania 19425

     Patrick Henry, Jr.(3)(6)..............................           0           0         4%         25,650      907,194      14%
     P.O. Box 3077
     Aspen, Colorado 81611

     Norwest Corporation(5)(6).............................           0           0         3%        284,972      348,183       9%
     Norwest Center
     Sixth and Marquette
     Minneapolis, Minnesota 55479-1026

     Fidelity Investments(6)...............................   2,270,976           0        11%              0            0       0
     FMR Corp.
     82 Devonshire Street
     Boston, Massachusetts 02109-3614

(b)  DIRECTORS, NOT LISTED ABOVE, INCLUDING NOMINEES
     AND NAMED EXECUTIVE OFFICERS
     Herbert M. Baum, Director(8)..........................       3,496           0         *               0            0       0
     Robert A. Burnett, Director(4)(8).....................      67,448           0         *          35,148       24,000       *
     Pierson M. Grieve, Director(8)........................       8,020           0         *               0            0       0
     Larry D. Hartsook, Vice President-Finance(7)..........      18,033           0         *               0            0       0
     Joel W. Johnson, Director(8)..........................       1,496           0         *               0            0       0
     Philip A. Jones, President-Broadcasting Group(7)......      33,881           0         *               0            0       0
     William T. Kerr, Director, President & COO(7).........      62,509           0         *               0            0       0
     Robert E. Lee, Director(8)............................       9,420           0         *           1,400            0       *
     Richard S. Levitt, Director(4)(8).....................       8,020      12,000         *               0       12,000       *
     Christopher M. Little, President-Publishing
     Group(7)..............................................      12,285           0         *               0            0       0
     Nicholas L. Reding, Director(8).......................       3,666           0         *               0            0       0
     Jack D. Rehm, Director, Chairman of the
     Board & CEO(4)(7).....................................     167,285         672         *          22,729          672       *
     Barbara S. Uehling, Director(8).......................       8,220           0         *             200            0       *

(c)  ALL DIRECTORS AND EXECUTIVE OFFICERS
     AS A GROUP(3)(4)(5)(6)(7)(8) (17 persons).............   2,806,695      79,760        30%      3,580,948    1,043,772      67%
<FN>
- - ---------
*    Less than one percent.
(1)  The calculation of percentage of class  of Common Stock Owned includes  any
     amounts  of common stock deemed to be  owned by the stockholder as a result
     of the stockholder's ownership of class B stock which is convertible, share
     for share, into common stock.
</TABLE>

                                       3
<PAGE>

<TABLE>
<S>  <C>
(2)  Class B stock is not  transferable except to members  of the family of  the
     holder  and  certain other  related entities.  Class  B stock,  however, is
     convertible, share for share,  at any time  into fully transferable  common
     stock without the payment of any consideration.

(3)  Includes  shares owned by various trusts.  The inclusion of these shares is
     not to be  taken as  an admission by  the named  stockholder of  beneficial
     ownership of these shares for any other purpose.

(4)  Includes  any shares beneficially owned by  spouses and relatives living in
     the same home with the named individuals.

(5)  Includes any  shares  beneficially owned  by  Norwest Bank  Iowa,  N.A.,  a
     subsidiary of Norwest
     Corporation.

(6)  Information  as of December 31, 1994, based  on Schedule 13G filed with the
     Securities and Exchange Commission.

(7)  Includes shares  held by  Norwest Bank  Iowa, N.A.,  as trustee  under  the
     Meredith  Savings and Investment Plan for  the benefit of certain officers,
     which shares  are  voted  by the  trustee  only  at the  direction  of  the
     individual  plan participants. The  inclusion of these shares  is not to be
     taken as an  admission by  the respective  officers of  ownership of  these
     shares for any other purpose.

(8)  Messrs. Robert A. Burnett, Pierson M. Grieve, Frederick B. Henry, Robert E.
     Lee, Richard S. Levitt, Nicholas L. Reding, and Dr. Barbara S. Uehling each
     were  awarded  nonqualified stock  options to  purchase shares  of Meredith
     Corporation common stock  under the  Company's 1993 Stock  Option Plan  for
     Non-Employee  Directors on November 9, 1993.  On or after November 9, 1994,
     the options on up to 800 of  those shares were exercisable and on or  after
     November  9, 1995, the options on  an additional 600 shares are exercisable
     (up to 1,400 shares on a cumulative basis). Messrs. Herbert M. Baum, Robert
     A. Burnett, Pierson M. Grieve, Frederick B. Henry, Joel W. Johnson,  Robert
     E.  Lee, Richard S. Levitt, Nicholas L.  Reding, and Dr. Barbara S. Uehling
     each were awarded nonqualified stock options to purchase shares of Meredith
     Corporation common stock  under the  Company's 1993 Stock  Option Plan  for
     Non-Employee Directors on November 15, 1994. On or after November 15, 1995,
     the options on up to 800 of those shares are exercisable.
</TABLE>

                     SECTION 16(A) REPORTING DELINQUENCIES

    Each  director and executive officer of the Company is required to report to
the  Securities  and  Exchange  Commission,  by  specified  dates,  his  or  her
transactions  in the  Company's stock.  Frederick B.  Henry, Larry  D. Hartsook,
Philip A. Jones,  William T.  Kerr, Allen  L. Sabbag,  and Joseph  J. Ward  each
inadvertently  failed to  file a single  report of  a grant of  stock options in
1993. Previous filings with the SEC on behalf of each individual were  corrected
to  include the grants by amended  Form 4 and Form 5  filings. In 1995, Larry D.
Hartsook, Philip A. Jones, William T. Kerr, Christopher M. Little, Jack D. Rehm,
Allen L. Sabbag and Joseph J. Ward each  were late in filing Form 5s to  reflect
shares  attributed to  each person's  Savings and  Investment Plan  account. The
Company filed the above-referenced forms for the above-listed persons.

                             ELECTION OF DIRECTORS

    The Restated Articles of Incorporation  provide that the Board of  Directors
shall  consist of  not fewer  than three  nor more  than 15  persons, as  may be
provided by the Bylaws, to be divided into three classes, each class to consist,
as nearly as may be possible, of one-third of the total number of directors. The
Bylaws provide that the number of directors shall be fixed from time to time  by
resolution  of  the Board  of  Directors. The  last  resolution provided  for 12
directors. The proxies cannot be voted for a greater number of persons than  the
number of nominees named herein.

    Listed  below are  the four  persons who  have been  nominated as  Class III
directors to  serve  three-year  terms  to expire  in  1998.  All  nominees  are
currently  serving  as  directors.  Messrs. Burnett,  Levitt  and  Meredith were
previously elected by the stockholders. Mr.  Johnson was appointed by the  Board
of  Directors to fill a vacancy due to the retirement of Mr. Gerald D. Thornton.
Should any of these nominees become

                                       4
<PAGE>
unable to serve, an event which is not anticipated by the Company, the  proxies,
except  those from stockholders  who have given  instructions to withhold voting
for the following nominees,  will be voted for  such other person as  management
may  nominate. Certain information concerning each of the four nominees and each
of the continuing directors is set forth below.

                 NOMINEES FOR ELECTION AS CLASS III DIRECTORS--
                              TERMS EXPIRE IN 1998

<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION AND BUSINESS
                                                          EXPERIENCE
          NOMINEE, AGE AND YEAR              DURING THE PAST FIVE YEARS AND OTHER
       FIRST ELECTED AS A DIRECTOR                       INFORMATION
- - ------------------------------------------  --------------------------------------

<S>                                         <C>
Robert A. Burnett, 68, 1969...............  Consultant, Meredith Corporation, 1992
                                            to present; Retired.  Chairman of  the
                                              Board, Meredith Corporation, 1989 to
                                              1992.  Mr. Burnett is  a director of
                                              Whirlpool  Corporation,  MidAmerican
                                              Energy   Company  (formerly  Midwest
                                              Resources) and ITT Corporation.

Joel W. Johnson, 52, 1994.................  President and Chief Executive Officer,
                                            Hormel Foods Corporation (producer and
                                              marketer of meat and food products),
                                              1993 to  present; President,  Hormel
                                              Foods  Corporation,  1992  to  1993;
                                              Executive  Vice  President,   Hormel
                                              Foods  Corporation,  1991  to  1992;
                                              Executive Vice President and General
                                              Manager, Oscar Mayer Foods
                                              Corporation   (a    subsidiary    of
                                              KGF/Philip   Morris,  a  diversified
                                              company   in   food   and    tobacco
                                              products), 1986 to 1991. Mr. Johnson
                                              is   a  director   of  Hormel  Foods
                                              Corporation.

Richard S. Levitt, 65, 1971...............  Chairman and Chief Executive  Officer,
                                            Nellis  Corporation  (private  capital
                                              management), 1988  to  present.  Mr.
                                              Levitt  is  a  director  of  Gaylord
                                              Container  Corporation  and  Norwest
                                              Corporation.

E. T. Meredith III, 62, 1966..............  Chairman  of the  Executive Committee,
                                            Meredith Corporation, 1988 to present.
</TABLE>

                                       5
<PAGE>
             DIRECTORS CONTINUING IN OFFICE AS CLASS I DIRECTORS--
                              TERMS EXPIRE IN 1996

<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION AND BUSINESS
                                                          EXPERIENCE
          DIRECTOR, AGE AND YEAR             DURING THE PAST FIVE YEARS AND OTHER
       FIRST ELECTED AS A DIRECTOR                       INFORMATION
- - ------------------------------------------  --------------------------------------

<S>                                         <C>
Pierson M. Grieve, 67, 1985...............  Chairman, Ecolab, Inc. (developer  and
                                            marketer  of cleaning,  sanitizing and
                                              maintenance products and  services),
                                              1992  to present; Chairman and Chief
                                              Executive  Officer,  Ecolab,   Inc.,
                                              1992   to  March,   1995;  Chairman,
                                              President   and   Chief    Executive
                                              Officer, Ecolab, Inc., 1985 to 1992.
                                              Mr.  Grieve is a director of Ecolab,
                                              Inc.;  St.  Paul  Companies,   Inc.;
                                              Norwest Corporation; U S West, Inc.;
                                              Minnegasco,  a subsidiary  of NorAm,
                                              Inc.; and Waldorf Corporation.

Robert E. Lee, 60, 1982...................  Executive   Director,    The    Denver
                                            Foundation   (community   foundation),
                                              1989  to  present.  Mr.  Lee  is   a
                                              director   of   Equitable   of  Iowa
                                              Companies  and  Storage   Technology
                                              Corporation.

Jack D. Rehm, 62, 1988....................  Chairman   of   the   Board,  Meredith
                                            Corporation,  July  1992  to  present;
                                              Chief  Executive  Officer,  Meredith
                                              Corporation,   1989   to    present;
                                              President,   Meredith   Corporation,
                                              1988 to July,  1994. Mr.  Rehm is  a
                                              director   of   Equitable   of  Iowa
                                              Companies, International  Multifoods
                                              Corporation    and    Norwest   Bank
                                              Iowa, N.A.

Barbara S. Uehling, 63, 1980..............  Executive Director of the
                                            Business-Higher Education Forum
                                              (non-profit organization that
                                              addresses issues  of mutual  concern
                                              to  business and  higher education),
                                              February, 1995  to present;  Interim
                                              Director of the
                                              Business-Higher   Education   Forum,
                                              July,  1994   to   February,   1995;
                                              Chancellor, University of
                                              California,  Santa Barbara,  1987 to
                                              July, 1994.
</TABLE>

                                       6
<PAGE>
             DIRECTORS CONTINUING IN OFFICE AS CLASS II DIRECTORS--
                              TERMS EXPIRE IN 1997

<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION AND BUSINESS
                                                          EXPERIENCE
          DIRECTOR, AGE AND YEAR             DURING THE PAST FIVE YEARS AND OTHER
       FIRST ELECTED AS A DIRECTOR                       INFORMATION
- - ------------------------------------------  --------------------------------------

<S>                                         <C>
Herbert M. Baum, 58, 1994.................  Chairman &  Chief  Executive  Officer,
                                            Quaker  State Corporation (producer of
                                              motor   oil   and   lubricants   and
                                              marketer of products and services in
                                              the  automotive  aftermarket), July,
                                              1995 to  present; President,  Chair-
                                              man   &  Chief   Executive  Officer,
                                              Quaker State  Corporation,  1993  to
                                              June, 1995; Executive Vice President
                                              &   President,  Campbell  North  and
                                              South America, Campbell Soup Company
                                              (producer  and   marketer  of   food
                                              products),  1992 to  1993; Executive
                                              Vice President & President, Campbell
                                              North   America,    Campbell    Soup
                                              Company,  1990 to  1992; Senior Vice
                                              President  &   President,   Campbell
                                              U.S.A.,  Campbell Soup Company, 1986
                                              to 1990. Mr. Baum  is a director  of
                                              Quaker State Corporation.

Frederick B. Henry, 49, 1969..............  President,    The   Bohen   Foundation
                                            (private charitable foundation),  1985
                                              to present.

William T. Kerr, 54, 1994.................  President and Chief Operating Officer,
                                            Meredith  Corporation,  July,  1994 to
                                              present;  President-Magazine   Group
                                              and    Executive   Vice   President,
                                              Meredith Corporation, 1991 to  1994;
                                              Vice President of The New York Times
                                              Company  (diversified  media company
                                              with  interests  in  newspaper   and
                                              magazine publishing and
                                              broadcasting)  and President  of its
                                              Magazine Group,  1984 to  1991.  Mr.
                                              Kerr  is  a  director  of  Principal
                                              Mutual Life Insurance Company.

Nicholas L. Reding, 60, 1992..............  Vice   Chairman,   Monsanto    Company
                                            (diversified company in
                                              pharmaceuticals,  food  products and
                                              agriculture  chemicals),   1992   to
                                              present;  Executive  Vice President,
                                              Monsanto  Company,  1990  to   1992;
                                              Executive  Vice  President, Monsanto
                                              Company  and   President,   Monsanto
                                              Agricultural  Company  (an operating
                                              unit of Monsanto  Company), 1986  to
                                              1990.  Mr. Reding  is a  director of
                                              Monsanto Company, International Mul-
                                              tifoods Corporation and CPI
                                              Corporation.
</TABLE>

                                BOARD COMMITTEES

    In fiscal  1994-95 there  were  five standing  committees  of the  Board  of
Directors:

    AUDIT   COMMITTEE.  The  members  of   this  committee  are  Messrs.  Levitt
(Chairman), Henry, Johnson and  Lee and Dr. Uehling.  The committee is  composed
entirely  of non-employee  directors. The  committee reviews  with the Company's
outside auditors  the scope  and results  of the  annual audit,  determines  the
responsibilities  and  scope  of  the Company's  internal  audit  department and
carries on  such other  activities  as required  to give  additional  assurances
regarding financial information used by the Board and distributed to outsiders.

    COMPENSATION/NOMINATING COMMITTEE. The members of this committee are Messrs.
Lee  (Chairman), Henry, Levitt and Reding. The committee is composed entirely of
non-employee directors. The committee reviews and approves changes in  corporate
officers'    salaries   and   salary    administration   plans   and   programs,

                                       7
<PAGE>
approves prior to  adoption any management  incentive, bonus or  stock plans  or
agreements  and administers  such plans as  required. The  Company's Bylaws were
amended effective  November 14,  1994, giving  the committee  full authority  to
nominate   directors  to  serve  on  the  Board.  The  committee  will  consider
stockholder recommendations for  directors sent  to the  Compensation/Nominating
Committee,  c/o Thomas L.  Slaughter, Meredith Corporation,  1716 Locust Street,
Des Moines, Iowa 50309-3023.

    EXECUTIVE COMMITTEE.  The members  of this  committee are  Messrs.  Meredith
(Chairman),  Burnett, Kerr, Levitt and Rehm. The committee has, during intervals
between meetings of the Board, all the  authority of the Board in management  of
the  business except for the authority to declare dividends, fix compensation of
any members of the committee, amend or repeal certain resolutions of the  Board,
or make fundamental changes in the corporate structure of the Company.

    FINANCE  COMMITTEE.  The  members  of  this  committee  are  Messrs.  Reding
(Chairman), Baum, Burnett, Grieve and Lee. The committee advises the Board  with
respect  to  corporate  financial  policies  and  procedures,  dividend  policy,
specific corporate financing plans and annual operating and capital budgets.  It
also  provides financial advice and counsel to management, appoints depositories
of  corporate  funds  and  specifies  conditions  of  deposit  and   withdrawal,
supervises  corporate  investment  portfolios  and  reviews  capital expenditure
requests by management within the limits established by the Board.

    PENSION  COMMITTEE.  The  members  of  this  committee  are  Messrs.  Grieve
(Chairman),  Baum,  Henry and  Johnson and  Dr.  Uehling. The  committee reviews
pension plans and amendments  to ascertain that they  are being administered  in
accordance  with  their terms  and  are providing  authorized  benefits, reviews
levels and types of benefits and recommends changes. The committee recommends to
the Board investment objectives  for pension funds,  reviews the performance  of
the funds and recommends to the Board such committees it deems desirable for the
administration of the pension plans.

    During  fiscal 1994-95, the  full Board met four  times, the Audit Committee
met   four    times,   the    Finance   Committee    met   four    times,    the
Compensation/Nominating  Committee  met five  times,  the Pension  Committee met
three times and  the Executive Committee  met twice. During  fiscal 1994-95,  no
director  participated in fewer  than 75% of  the meetings of  the Board and the
committees on which such director served.

    During fiscal 1994-95, non-employee directors received an annual retainer of
$20,000 and $800 for  each committee meeting ($600  for telephone meetings)  and
each  board  meeting  attended, with  a  $200 meeting  supplement  for committee
chairs. To encourage directors' ownership of Meredith stock, directors have  the
opportunity  to  receive  the  annual retainer  in  restricted  stock  under the
Meredith Corporation 1990 Restricted Stock Plan for Non-Employee Directors. If a
director elects  to receive  restricted  stock, the  retainer  for the  year  is
increased by 5% and converted to stock. The restricted stock vests at the end of
five  years  following  the  grant.  During  fiscal  1994-95,  all  non-employee
directors, with  two exceptions,  participated in  the program.  The 1993  Stock
Option  Plan for Non-Employee Directors is a further encouragement of directors'
ownership of Meredith stock.  Each non-employee director  receives an option  to
purchase  2,000 shares of Company common stock  on the day following each Annual
Meeting of Stockholders.  Employee directors receive  no compensation for  board
service.  If a non-employee  member of the  Board of Directors  retires from the
Board, the director receives a monthly  retirement benefit equal to 1/12 of  the
annual  retainer fee for directors at the  date of such retirement, for a period
equal to the number of full calendar months during which the director served  on
the  Board, not to exceed 120 months. Pursuant to a consulting agreement, Robert
A. Burnett, former Chairman  of the Board and  a current director, receives  not
less than $150,000 per year through July 1, 1997.

                REPORT OF THE COMPENSATION/NOMINATING COMMITTEE
                           ON EXECUTIVE COMPENSATION

    The   Compensation/Nominating  Committee  reviews,  considers  and  approves
changes in the compensation of the Company's officers. The Committee administers
various stock and other compensation-related  plans provided for the benefit  of
the  Company's officers, directors, and other  key managers, with the purpose of
encouraging the participants  to achieve  the Company's  performance goals.  The
Compensation/  Nominating Committee is composed  entirely of independent outside
directors.  There   are  no   Compensation  Committee   interlocks  or   insider
participation  on the Committee. The Committee has provided the following report
on executive compensation for inclusion in this Proxy Statement:

                                       8
<PAGE>
COMPENSATION PHILOSOPHY

    The  Company's   executive  compensation   philosophy  has   the   following
objectives:

    (1)  To provide compensation opportunities  competitive with those available
       at comparable  firms in  the  specific industries  in which  the  Company
       conducts its businesses and the national marketplace;

    (2) To provide the opportunity to earn beyond competitive levels if superior
       operating performance and stockholder returns are achieved;

    (3)  To design  incentives that  balance the need  to meet  or exceed annual
       operating plans with the need to grow the business long term and  provide
       superior stockholder returns;

    (4)  To  provide  clear,  controllable  and  measurable  objectives  for the
       executives to meet; and

    (5) To attract, retain  and motivate top-caliber  executives in each  market
       segment in which the Company competes.

    Pay  for  performance,  which  is directly  linked  to  both  short-term and
long-term compensation, is the  foundation of the  compensation program for  the
Company's Chief Executive Officer and other executive officers.

    Section  162(m)  of the  Internal Revenue  Code,  enacted under  the Revenue
Reconciliation Act  of  1993,  limits  the deductibility  of  certain  items  of
compensation  paid to  the CEO and  to each  of the named  executive officers to
$1,000,000 annually. The Committee believes that it is in the best interests  of
the  Company to receive  maximum tax deductibility for  compensation paid to the
CEO and the other  executive officers under Section  162(m). The Committee  will
continue  to study  Section 162(m)  and the  implementing regulations  and their
impact upon  the  Company's  compensation program.  The  Committee  has  adopted
appropriate changes to the Company's long-term and short-term incentive programs
to  provide for the deductibility of  compensation received under the plans, but
reserves the right to  provide for compensation to  the CEO and other  executive
officers,  that may not be  deductible, if in the  best interests of the Company
and the stockholders.

CEO AND EXECUTIVE OFFICER COMPENSATION PROGRAM ELEMENTS

    Periodic media and general industry competitive market reviews of  executive
compensation   are  conducted  with  the   assistance  of  outside  compensation
consultants. The Company's  compensation program  strives to  be competitive  in
relation  to the market data available.  The Committee establishes CEO and other
executive officer base salaries within the mid-range of the market survey  data.
Short-term  and long-term incentive targets are set in the same manner. Superior
performance may result in compensation beyond the mid-range.

    For all purposes  of this Report  of the Compensation/Nominating  Committee,
all  references to numbers of shares and  per share prices reflected herein have
been adjusted to reflect a two-for-one stock split of the Company's stock in the
form of a stock dividend effected March 16, 1995.

    BASE SALARY. Salaries for the CEO  and executive officer group are based  on
the   marketplace  value  of  each  job  and  on  individual  contributions  and
performance. The performance of the CEO  and each executive officer is  reviewed
annually  by the Committee.  Salary increases are based  primarily on the annual
merit reviews. The rates of increase are tied to both individual performance and
general executive compensation trends.

    Mr. Rehm's  annual base  salary, pursuant  to his  employment contract,  was
increased  from $500,000 to $525,000 for the 1994-1995 fiscal year. In providing
this increase, the Committee considered the Company's continued strong financial
performance, the increase in the price  of the Company's stock, and  competitive
media marketplace factors. Mr. Rehm's salary is within the mid-range of salaries
for comparable positions as reported in the competitive markets surveyed.

    SHORT-TERM  INCENTIVE  PROGRAM.  The  Company's  Management  Incentive  Plan
provides the CEO and other executive officers with an annual incentive to attain
established financial and overall performance

                                       9
<PAGE>
targets. For the 1994-1995 fiscal year, at least 85% of the incentive awards  to
the CEO and all other executive officers was based on specific financial targets
relating  to earnings and cash flow,  with the balance relating to predetermined
qualitative organizational objectives.

    The goals  for  each  participant  are  reviewed  and  revised  annually  in
connection with the approval of the budget for the upcoming fiscal year. For the
1994-1995  fiscal year, the incentive payments  for goal achievement for the CEO
were set at  50% of  base salary for  achieving target  and up to  125% of  base
salary  for achieving performance  above target. The  incentive payments for the
other executive officers ranged from 40% to  45% for achieving target and up  to
100% to 112.5% for achieving performance above target. At each quarterly meeting
of  the Committee,  the progress  of the  CEO and  the other  executive officers
toward meeting  the  quantitative goals  established  for the  fiscal  year  was
reviewed.

    For  the  1994-1995 fiscal  year, Mr.  Rehm received  an incentive  award of
$650,000, based on the Company's  surpassing financial targets for earnings  and
cash flow, and in recognition of achieving qualitative organizational goals. The
incentive   award  to  Mr.   Rehm  was  determined   primarily  by  the  Company
significantly exceeding  budgeted  earnings.  In addition,  cash  flow  for  the
Company   exceeded  target.  Other  factors   considered  by  the  Committee  in
determining Mr. Rehm's award were  the accomplishments related to the  Company's
core  businesses. In addition, the Committee recognized the over 19% improvement
in the price of the Company's common stock during the fiscal year.

    For the 1994-1995 fiscal year,  the other named executive officers  received
incentive  awards totaling  $1,290,000. For  the corporate  officers, the awards
were based on the Company's surpassing  financial targets for earnings and  cash
flow  and  in  recognition of  the  achievement  of qualitative  goals.  For the
operating group officers, the awards were based on the relevant group surpassing
financial targets for earnings and cash flow, the Company's surpassing financial
targets for earnings and in recognition of the achievement of qualitative goals.

    LONG-TERM INCENTIVE PROGRAM.  In the  1994-1995 fiscal  year, the  Committee
utilized  the  grant  of  nonqualified stock  options  under  the  1992 Meredith
Corporation Stock Incentive Plan (the "1992  Plan") and the grant of  restricted
stock under the Company's 1986 Restricted Stock Award Plan (the "1986 Plan") and
under  the 1992  Plan to  the executive  officers in  the implementation  of its
long-term incentive program.

    The nonqualified stock options awarded by the Committee under the 1992  Plan
during  the 1994-1995 fiscal year as part of the long-term incentive program are
exercisable one-third  per year  over the  three-year period  commencing on  the
first  anniversary of  the award  date. The options  granted will  expire on the
tenth anniversary of the date of grant. In August, 1995, the Committee acted  in
accordance  with its  authority under  the 1992 Plan  to permit  the exercise by
current employee grantees  of outstanding  and granted options,  other than  the
options  granted under the  15% ROE program described  below, upon the grantees'
termination of employment due to death,  retirement or disability and to  permit
the exercise of all such options vested through the respective expiration dates.
All options granted during fiscal year 1994-1995 carry an exercise price at fair
market  value on the date of grant.  The restrictions on the stock awarded under
the 1986 Plan  and 1992 Plan  as part  of the long-term  incentive program  will
lapse in five years from the date of grant.

    During  fiscal year 1994-1995  the named executive  officers, other than Mr.
Rehm, were granted an aggregate total  of 122,400 nonqualified stock options  at
$23.125  per share and 21,800  shares of restricted stock  in furtherance of the
Committee's desire to  encourage the  executive officers to  focus on  long-term
performance and stockholder value under the long-term incentive plan.

    FIFTEEN  PERCENT RETURN  ON EQUITY  PROGRAM. In  fiscal year  1994-1995, the
Committee  granted  nonqualified  stock   options  and  restricted  stock   with
performance  restrictions on vesting under the 1992  Plan as an incentive to Mr.
Rehm and the other  executive officers to achieve  the Company's stated goal  of
achieving and retaining a Return on Equity ("ROE") of at least 15%. Mr. Rehm was
granted  32,028 shares  of nonqualified stock  options at $23.125  per share and
25,000 shares of  restricted stock. The  restrictions on a  graduated number  of
shares  up to  75% of  the restricted stock  awarded will  lapse in  1997 if the
Company achieves  a ROE  for fiscal  year  1996-1997 equal  to or  greater  than
14.50%.  The restrictions on 25%  of the restricted stock  awarded will lapse in
1998 if the Company achieves  a ROE of at least  15% for fiscal year  1997-1998.
The  restricted stock on which the restrictions  do not lapse due to the failure
to achieve the Company's ROE goals will be forfeited to the Company. The options
granted to Mr. Rehm will become  exercisable in February, 2004, but a  graduated
number  of options up  to 75% of  the number granted  will become exercisable in
1997 if the Company achieves a ROE for fiscal year 1996-1997 equal to or greater
than

                                       10
<PAGE>
14.50%. Twenty-five percent of  the options will become  exercisable in 1998  if
the  Company achieves a ROE  of at least 15% for  the 1997-1998 fiscal year. The
options will expire on the earlier to occur of the tenth anniversary of the date
of grant or the fourth anniversary of the date of Mr. Rehm's retirement.

    The other  named  executive officers  were  granted an  aggregate  total  of
220,186  nonqualified stock options at $23.125  per share with the same exercise
conditions as described above for the  options granted to Mr. Rehm. The  options
will  expire on  the earlier to  occur of the  tenth anniversary of  the date of
grant or after the end of employment.

    Subsequent to the grant of  restricted stock and nonqualified stock  options
described above, the Company adopted a change in accounting principle related to
subscription acquisition costs in compliance with Practice Bulletin 13 issued by
the Accounting Standards Executive Committee ("AcSEC") of the AICPA interpreting
SOP  93-7  also issued  by AcSEC.  The  adoption of  this accounting  change has
affected the  Company's  ROE  due to  the  fiscal  1995 charge  to  earnings  of
$46,160,000, substantially reducing the Company's reported stockholders' equity.
The  Committee has identified adjustments to be made to the ROE to eliminate the
effect of the  adoption of  this accounting principle  on the  ROE to  determine
whether the conditions for vesting described above are met.

    THE  MEREDITH EXECUTIVE STOCK  OWNERSHIP PROGRAM. A  stock ownership program
has been designed by the Committee utilizing  the 1992 Plan. The purpose of  the
program  is to encourage increased Company  stock holdings by executive officers
and  other  key  managers.  Target  levels  of  individual  stock  holdings  are
established  for the participants in  the program at one  or two times base pay.
Each participant is awarded restricted stock equal to 20% of his or her personal
acquisitions of Company stock since the last  day of the prior fiscal year.  The
incremental  stock holdings must be maintained for a specified period of time in
order for the restrictions  to lapse. The Committee  believes this program  will
provide  further incentives  to the participants  to focus  on long-term Company
performance and  stockholder value.  Mr. Rehm  participated in  the program  and
achieved his target level prior to the 1994-1995 fiscal year but did not receive
an  award of  restricted stock. The  other named executive  officers received an
aggregate total  of 1,600  shares  of restricted  stock  under this  program  in
addition to the shares reported above during fiscal year 1994-1995.

OTHER COMPENSATION

    The  CEO and  other executive  officers are  eligible to  participate in the
Company benefit  plans described  elsewhere in  this Proxy  Statement under  the
terms  of those  plans and without  consideration of  achievement of performance
standards.

PEER GROUP SELECTION AND COMPARATIVE ANALYSIS

    The Company does not believe  that the published indices accurately  reflect
the  mix of businesses in which the Company competes. Therefore, the Company has
in good faith selected a Peer Group of 13 media and broadcast companies for  the
purpose  of preparing the  stockholder performance graph  contained elsewhere in
this Proxy Statement. Recognizing  that there are no  other companies that  have
the  same combination of  businesses as the Company,  the companies selected for
the Peer  Group  have multimedia  businesses  primarily with  publishing  and/or
television broadcasting in common with the Company.

    Many  of the companies selected for the Peer Group are larger and/or engaged
in businesses other than  the Company's core  businesses. Consequently, for  the
purposes  of compensation comparisons, the Company and the Committee have chosen
to use  broader media  and  general industry  survey information  that  includes
information  on  members  of the  Peer  Group.  The Committee  has  attempted to
maintain the compensation for  the CEO and other  executive officers at a  level
close to the mid-range of the surveyed groups.

CONCLUSION

    The  Committee believes  that the Company's  executive compensation programs
effectively tie  executive  pay  to  the  performance  of  the  Company  and  to
stockholder value.

Mr. Robert E. Lee, Chairman
Mr. Frederick B. Henry
Mr. Richard S. Levitt
Mr. Nicholas L. Reding

                                       11
<PAGE>
                       COMPENSATION OF EXECUTIVE OFFICERS

SUMMARY COMPENSATION TABLE

    The  following table provides a summary of  compensation paid to the CEO and
the four most highly compensated executive officers of the Company for  services
rendered to the Company during each of the last three fiscal years.

<TABLE>
<CAPTION>
                                                                                     LONG TERM COMPENSATION
                                                                         -----------------------------------------------
                                                                                        AWARDS
                                            ANNUAL COMPENSATION          ------------------------------------
                                     ---------------------------------                            SECURITIES
                                                                OTHER                             UNDERLYING    PAYOUTS
                                                               ANNUAL      RESTRICTED STOCK         OPTION      --------  ALL OTHER
                                                               COMPEN-         AWARD(S)             AWARDS        LTIP     COMPEN-
NAME AND PRINCIPAL POSITION          YEAR   SALARY    BONUS    SATION        (1)(2)(3)(4)           (3)(5)      PAYOUTS(6) SATION(7)
- - -----------------------------------  ----  --------  --------  -------   ---------------------   ------------   --------  ---------
<S>                <C>               <C>   <C>       <C>       <C>       <C>                     <C>            <C>       <C>
Jack D. Rehm.....  Chairman of the   1995  $525,000  $650,000     *               $601,563           32,028          --     18,907
                   Board
                   and Chief         1994   500,000   625,000     *                      0                0     382,320     18,635
                    Executive
                   Officer           1993   452,500   593,750     *                      0          300,000           0          0

William T.         President and     1995   440,000   490,000     *                211,750          128,284          --     14,945
Kerr.............  Chief
                   Operating         1994   366,500   308,000     *                 98,044           35,400     222,000     18,430
                    Officer
                                     1993   340,000   355,000     *                 64,688           33,000           0     20,523

Christopher M.     President-Publishing 1995  336,000  332,000    *                 96,250           89,328          --     19,510
Little(8)........
                   Group

Philip A.          President-Broadcasting 1995  302,000  293,000    *              197,313           79,814          --     16,285
Jones............
                   Group             1994   287,000   287,000     *                 68,994           28,200      31,800     17,598
                                     1993   267,500   150,000     *                 49,163           26,400       6,000      6,966

Larry D.           Vice              1995   183,500   175,000     *                 57,750           45,160          --     16,444
Hartsook.........  President-Finance
                                     1994   175,000   158,000     *                 43,575           13,800     118,000     17,223
                                     1993   150,000   135,000     *                 25,875           12,000           0          0
<FN>
- - ------------
*    Less than required reportable amount.

(1)  ACCUMULATED RESTRICTED STOCK**

                                                                     AGGREGATE
                                                      SHARES       YEAR-END VALUE
                                                      -------      --------------
     Jack D. Rehm...................................  167,262***       4,244,273
     William T. Kerr................................  45,200           1,146,950
     Christopher M. Little..........................  6,800              172,550
     Philip A. Jones................................  23,200             588,700
     Larry D. Hartsook..............................  12,000             304,500
     **   Adjusted for the two-for-one stock split on March 16, 1995.
     ***  Includes  54,862 shares  Mr. Rehm  acquired through  the conversion of
          deferred long-term awards, and 25,000 shares awarded with restrictions
          that lapse only if the Company achieves certain ROE goals (see note  4
          below). Dividends are paid on reported restricted stock.
(2)  Restricted  stock awards vest five years after date of grant except for Mr.
     Rehm who has both five- and ten-year vesting restrictions and  restrictions
     that  lapse only  if the  Company achieves  certain ROE  goals (see  note 4
     below) and Mr. Kerr who  has shares vesting at  three, four, five, six  and
     seven years.
(3)  Adjusted for the two-for-one stock split on March 16, 1995.
(4)  On  August 10, 1994, Mr. Rehm was awarded 25,000 shares of restricted stock
     with performance restrictions.  The restrictions on  a graduated number  of
     shares  up to 75% of the restricted stock will lapse in 1997 if the Company
     achieves a Return on Equity ("ROE") equal to or greater than 14.50% for the
     1996-97 fiscal year. The  restrictions on 25% of  the shares of  restricted
     stock  will lapse in 1998 if the Company achieves a ROE of at least 15% for
     the 1997-98 fiscal year. The restricted stock on which the restrictions  do
     not  lapse due to the failure to  achieve those ROE goals will be forfeited
     to the Company.
(5)  On August 10, 1994,  Mr. Rehm and the  other named executive officers  were
     granted  an aggregate of 252,214  nonqualified stock options exercisable in
     February,   2004,    but   with    an    acceleration   of    vesting    to
</TABLE>

                                       12
<PAGE>
<TABLE>
<S>  <C>
     1997  on a  graduated number up  to 75% if  the Company achieves  a ROE for
     fiscal year 1996-97 equal to or greater than 14.50%. Twenty-five percent of
     the options will become exercisable in  1998 if the Company achieves a  ROE
     of at least 15% for the 1997-98 fiscal year.
(6)  The Company's Long-Term Executive Incentive Plan has been discontinued. The
     1994 payouts are the final payouts under the plan.
(7)  This column discloses: (a) matching contributions made by the Company equal
     to  75% of  the first  5% of the  employee's contributions  to the Meredith
     Savings  and  Investment  Plan,  a  defined  contribution  plan   available
     generally  to  the  employees of  the  Company. The  Company  made matching
     contributions to the  plan of  $7,110 for Mr.  Rehm; $3,645  for Mr.  Kerr;
     $7,110  for Mr. Little; $5,625  for Mr. Jones and  $5,784 for Mr. Hartsook,
     and (b) life insurance  premiums paid by the  Company on policies that  are
     owned  by  the  employees  under  split  dollar  insurance  arrangements as
     follows: Mr. Rehm $11,797; Mr. Kerr $11,300; Mr. Little $12,400; Mr.  Jones
     $10,660 and Mr. Hartsook $10,660.
(8)  Not employed by the Company as an executive officer prior to July 1, 1994.
</TABLE>

OPTION GRANTS TABLE

    The  following table sets forth certain  information with respect to options
to purchase shares  of the  Company's common  stock awarded  during the  1994-95
fiscal   year  to  the  named  executive  officers.  All  options  granted  were
nonqualified options. No stock appreciation rights alone or in tandem with stock
options were awarded  in fiscal year  1994-95. The option  exercise price is  no
lower  than the fair market  value of the Company's common  stock on the date of
the grant. All options  become exercisable in installments  of one-third on  the
first  three anniversaries of the date of grant except for options granted under
the Company's 15% Return  on Equity ("ROE") program.  Options granted under  the
15%  ROE program are exercisable in February, 2004, but with the acceleration of
the vesting to 1997 on a graduated number of up to 75% of the options granted if
the Company achieves  a ROE for  fiscal year  1996-97 equal to  or greater  than
14.50%.  Twenty-five percent of  the options will become  exercisable in 1998 if
the Company achieves a ROE of at least 15% for the 1997-98 fiscal year.

                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                 INDIVIDUAL GRANTS
                                            ------------------------------------------------------------  POTENTIAL REALIZABLE VALUE
                                            NUMBER OF                                                     AT ASSUMED ANNUAL RATES OF
                                            SECURITIES      % OF TOTAL                                     STOCK PRICE APPRECIATION
                                            UNDERLYING    OPTIONS GRANTED    EXERCISE                         FOR OPTION TERM(3)
                                             OPTIONS      TO EMPLOYEES IN     OR BASE      EXPIRATION     --------------------------
  NAME                                       GRANTED      FISCAL YEAR(1)     PRICE ($)       DATE(2)         5%($)        10%($)
  ----------------------------------------  ----------   -----------------   ---------   ---------------  -----------  -------------
  <S>                                       <C>          <C>                 <C>         <C>              <C>          <C>
  Jack D. Rehm............................    32,028              4.12%            23.125 August 10, 2004     465,789      1,180,401
  William T. Kerr.........................   128,284             16.51%            23.125 August 10, 2004   1,865,658      4,727,945
  Christopher M. Little...................    89,328             11.50%            23.125 August 10, 2004   1,299,114      3,292,210
  Philip A. Jones.........................    79,814             10.27%            23.125 August 10, 2004   1,160,750      2,941,568
  Larry D. Hartsook.......................    45,160              5.81%            23.125 August 10, 2004     656,770      1,664,385
  All Stockholders........................        --             --                --          --         399,714,104  1,012,954,019
<FN>
- - ---------
(1)  Total options granted to employees during the fiscal year were 777,092,  as
     adjusted  for the two-for-one stock split on March 16, 1995. Of that total,
     252,214 were granted to  the named executive  officers under the  Company's
     15% ROE program.

(2)  Options  are  exercisable  for  one  year  after  death  or  termination of
     employment due  to disability  and three  years after  retirement, but  not
     later  than the expiration  date, except for the  options granted Mr. Rehm,
     which are exercisable for a period ending on the earlier of the  expiration
     date   or   four   years   after   retirement.   In   August,   1995,   the
     Compensation/Nominating Committee acted  in accordance  with its  authority
     under  the 1992 Plan to permit the exercise by current employee grantees of
     outstanding
</TABLE>

                                       13
<PAGE>
<TABLE>
<S>  <C>
     and granted  options, other  than the  options granted  under the  15%  ROE
     program,  upon  the  grantees'  termination  of  employment  due  to death,
     retirement or disability  and to permit  the exercise of  all such  options
     vested through the respective expiration dates.

(3)  As  required by  the rules of  the Securities and  Exchange Commission, the
     dollar amounts  under  these columns  represent  the hypothetical  gain  or
     "option  spread" that would exist  for the options based  on assumed 5% and
     10% annual  compounded rates  of  stock price  appreciation over  the  full
     option  term. The  prescribed rates are  not intended  to forecast possible
     future appreciation.
</TABLE>

OPTION/SAR EXERCISES AND YEAR-END VALUE TABLE

    The  following  table  sets  forth  as  to  each  named  executive   officer
information  with respect to  the status of  all options granted  as of June 30,
1995.

   AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR, AND FY-END OPTION/SAR
                                     VALUES

<TABLE>
<CAPTION>
                                                                          NUMBER OF SECURITIES            VALUE OF UNEXERCISED
                                                                         UNDERLYING UNEXERCISED          IN-THE-MONEY OPTIONS AT
                                                                         OPTIONS AT FY-END(#)(1)              FY-END($)(1)
                                      SHARES ACQUIRED      VALUE      -----------------------------   -----------------------------
NAME                                    ON EXERCISE     REALIZED($)   EXERCISABLE    UNEXERCISABLE     EXERCISABLE    UNEXERCISABLE
- - ------------------------------------  ---------------   -----------   ------------   --------------   -------------   -------------
<S>                                   <C>               <C>           <C>            <C>              <C>             <C>
Jack D. Rehm........................           0               0        100,000          50,000         1,215,500        607,750
Jack D. Rehm........................           0               0        100,000          82,028           885,000        514,563

William T. Kerr.....................           0               0         29,800         162,884           316,878        618,520
Christopher M. Little...............           0               0         10,000         100,328           106,180        303,953
Philip A. Jones.....................           0               0         27,000         107,414           292,066        442,822
Larry D. Hartsook...................           0               0         12,600          58,360           135,478        226,706
<FN>
- - ------------
(1)  As adjusted for the two-for-one stock split on March 16, 1995.
</TABLE>

                                       14
<PAGE>
                        COMPARISON OF STOCKHOLDER RETURN

    The following graph compares the  performance of the Company's common  stock
during  the period July 1, 1990, to June 30,  1995, with the S&P 500 Index and a
Peer Group  of 13  companies  engaged in  multimedia businesses  primarily  with
publishing and/or television broadcasting in common with the Company.

    The   S&P  500  Index  includes  500   U.S.  companies  in  the  industrial,
transportation, utilities  and  financial  sectors and  is  weighted  by  market
capitalization.  The Peer Group selected by the Company for comparison, which is
also weighted by market capitalization, is comprised of the following: A.H. Belo
Corporation; Capital Cities/ABC, Inc.;  Gannett Company, Inc.; Lee  Enterprises,
Inc.;  McGraw-Hill, Inc.; Media General, Inc.;  New York Times Company; Reader's
Digest Association, Inc.; E. W. Scripps Company; Time Warner, Inc.; Times Mirror
Company; Tribune Company and Washington  Post Company. No changes have  occurred
in the Peer Group composition from the prior year.

    The  graph depicts  the results  of investing  $100 in  the Company's common
stock, the S&P 500 Index and the Peer Group at closing prices on June 30,  1990.
It assumes that dividends were reinvested.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
              MDP      S&P 500    PEER GROUP
<S>        <C>        <C>        <C>
1990             100        100           100
1991              92        107            95
1992              94        122           109
1993             125        138           123
1994             150        140           132
1995             182        173           166
</TABLE>

                 RETIREMENT PROGRAMS AND EMPLOYMENT AGREEMENTS

    The Company maintains separate qualified defined benefit plans for its union
and  nonunion employees, as well as  two nonqualified supplemental pension plans
covering certain nonunion employees. Defined benefit plans and the  supplemental
pension  plans  are actuarial  plans  and the  amount  of the  contribution with
respect to a  specific person  cannot readily  be separately  calculated by  the
regular  actuaries for the plans. The  Company makes annual contributions to the
qualified plans.

    Effective September 1, 1989, the defined benefit plan for nonunion employees
was converted to a "cash balance"  defined benefit plan. Under the cash  balance
plan,  pension benefits accrued by  participants as of the  end of the 1989 plan
year (ending August 31, 1989) were converted to a cash balance equal to the lump
sum present  value  of  their accrued  benefits  plus  an amount  equal  to  the
participant  contributions,  if  any,  made  under  the  plan  before  it became
non-contributory in 1982,  and interest on  such contributions. A  participant's
cash  balance at the end of  each plan year is credited  with the sum of 2.5% of
his or her annual employment compensation  (including bonuses) not in excess  of
covered compensation (i.e., the average of Social Security taxable wage bases in
effect  for the  35 calendar years  ending with  the calendar year  in which the
current plan year began), 5.0% of the portion of such compensation that  exceeds
covered compensation,

                                       15
<PAGE>
and  .1% of his or her  annual employment compensation (including bonuses) times
his or her full years of benefit service credited under the plan. Interest  also
is  credited to each participant's cash balance as  of the end of each plan year
at a  rate equal  to the  interest rate  used by  the Pension  Benefit  Guaranty
Corporation  for the purpose of valuing immediate annuities as of January 1 each
year. The cash balance  of each participant  in the plan  on September 1,  1989,
whose  age  and  service then  totaled  600  or more  months,  shall  be further
increased at the end of  each plan year ending before  January 1, 1999, if  such
cash  balance as of the end of that year would be less than the lump sum present
value of  a monthly  pension for  life commencing  on the  participant's  normal
retirement  date  equal  to  1%  of  his  or  her  average  monthly compensation
(including bonuses) for the five consecutive  calendar years in which he or  she
participated  in the plan that  provide the highest average  within the last ten
consecutive calendar years,  plus .65% of  the portion of  such average  monthly
compensation  that exceeds 1/12 of covered  compensation, times his or her years
of benefit service not in excess of 25 years.

    The  first  supplemental  pension  plan  provides  benefits  for  designated
employees  equal to the  additional benefits they would  have received under the
cash balance plan if the maximum benefit and compensation limits under  Sections
415  and  401(a)(17) of  the Internal  Revenue  Code did  not apply.  The second
supplemental pension plan  provides benefits for  designated employees equal  to
the  benefits they would have received if the qualified defined benefit plan for
nonunion employees as  in effect on  August 31, 1989,  immediately prior to  its
conversion  to a  "cash balance"  plan, had  continued in  effect unchanged, but
reduced by the actual benefits to which such employees become entitled under the
cash balance plan and the first supplemental pension plan.

    As of September 1, 1994, the latest date for which information is available,
257 employees participated in  the bargaining unit defined  benefit plan. As  of
January  1,  1995, the  latest date  for which  information is  available, 1,904
nonunion employees participated in the nonunion defined benefit plans.  Assuming
retirement  at age 65,  estimated annual retirement  benefits under the nonunion
qualified plan as in effect for the 1995 plan year would be as follows:

                                 PENSION TABLE

<TABLE>
<CAPTION>
                                            YEARS OF SERVICE*
         FINAL AVERAGE            --------------------------------------
          COMPENSATION               10        15        20        25
- - --------------------------------  --------  --------  --------  --------
<S>                               <C>       <C>       <C>       <C>
            $100,000              $ 15,684  $ 23,525  $ 31,367  $ 39,209
             150,000                25,684    38,525    51,367    64,209
             200,000                35,684    53,525    71,367    89,209
             300,000                55,684    83,525   111,367   139,209
             400,000                75,684   113,525   151,367   189,209
             500,000                95,684   143,525   191,367   239,209
             600,000               115,684   173,525   231,367   289,209
<FN>
- - ---------
*    Service prior to September 1, 1989, may cause these amounts to be increased
     due  to  the  conversion  of  the  defined  benefit  plan  (including   the
     participant  contributions, if  any) to  the cash  balance formula. Service
     credit is  capped at  25  years, so  there  are no  incremental  retirement
     benefits under the qualified plan for years after 25 years of service.
</TABLE>

    As  of January 1, 1995, the credited years of service for individuals listed
in the compensation table above are as follows: Jack D. Rehm, Chairman and Chief
Executive Officer--32  years; William  T. Kerr,  President and  Chief  Operating
Officer--3  years;  Philip  A.  Jones,  President-Broadcasting  Group--15 years;
Christopher  M.  Little,  President-Publishing  Group--2  years;  and  Larry  D.
Hartsook,  Vice President-Finance-- 25 years. For 1994, covered compensation for
purposes of the supplemental pension plans including bonuses was $1,331,811  for
Jack  D. Rehm,  Chairman and  Chief Executive  Officer; $811,037  for William T.
Kerr, President  and Chief  Operating  Officer; $611,739  for Philip  A.  Jones,
President-Broadcasting    Group;   $467,400    for   Christopher    M.   Little,
President-Publishing  Group;   and  $397,223   for  Larry   D.  Hartsook,   Vice
President-Finance.

    The  Company  has an  agreement  with Jack  D.  Rehm that  provides  for his
employment as Chief Executive Officer and Chairman or in such other capacity  as
mutually agreed upon through October 31,

                                       16
<PAGE>
1997.  Prior to January 1, 1993, Mr. Rehm  received an annual salary of not less
than $430,000. From January  1, 1993, forward, Mr.  Rehm will receive an  annual
salary  of not less than $475,000 and an annual incentive bonus determined under
the terms of  the Company's  Management Incentive Plan.  At June  30, 1995,  Mr.
Rehm's  base salary was $525,000. In the  event of the termination of Mr. Rehm's
employment due to death, his then current annual base salary will be paid to his
designated beneficiary for a period of 12 months following the date of death. In
the event Mr.  Rehm becomes permanently  disabled, his annual  base salary  will
continue  to be paid at periodically reduced  rates through October 31, 1998. If
Mr. Rehm is discharged for reasons  other than cause, the Company will  continue
to pay Mr. Rehm his annual base salary through October 31, 1997.

    The Company has entered into an agreement with William T. Kerr that provides
for  his  employment through  June 30,  1994, subject  to automatic  renewal for
subsequent one-year terms. The  agreement provides that Mr.  Kerr will serve  as
President-Magazine Group and corporate Executive Vice President or in such other
executive  position as designated  by the Company.  Mr. Kerr was  elected to the
position of  President and  Chief Operating  Officer and  as a  Director of  the
Company  effective July 1,  1994. Mr. Kerr  receives a minimum  annual salary of
$325,000 and an  incentive bonus  determined under  the terms  of the  Company's
Management  Incentive Plan. For the fiscal year ending June 30, 1995, Mr. Kerr's
base  salary  was  $440,000.  In  addition  to  participating  in  the  Meredith
Employees'  Retirement Income Plan, the Meredith Savings and Investment Plan and
the Company's  supplemental  retirement plans,  the  Company has  established  a
Minimum Supplemental Retirement Benefit Program ("MSRBP") for the benefit of Mr.
Kerr.  The MSRBP provides for a minimum retirement benefit equal to the benefits
Mr. Kerr would have received under  the retirement plans of a previous  employer
offset  by benefits  accrued under the  Company's pension plans.  The MSRBP also
provides for a death benefit related to  the value of the accrued benefit  under
the MSRBP.

    Messrs.  Rehm, Kerr and the other executive officers of the Company have all
entered into Severance Agreements with the Company. These agreements provide for
the payment to  the executive  of an  amount equal  to three  times the  average
annual  base salary and incentive compensation  paid to the executive during the
three fiscal years immediately prior  to a change in  control of the Company  as
defined  in detail  in the agreements.  Two Restricted  Stock Agreements entered
into with Mr.  Rehm in 1992  provide for the  lapse of the  restrictions in  the
event of a change in control of the Company, as defined in the agreements.

                            STOCKHOLDERS' PROPOSALS

    Stockholders  wishing to include proposals  in the Company's Proxy Statement
and form of proxy for  the 1996 Annual Meeting  of Stockholders must submit  the
proposals  so that they are received by the  Company no later than May 28, 1996.
The proposals should be addressed to Thomas L. Slaughter, Meredith  Corporation,
1716 Locust Street, Des Moines, Iowa 50309-3023.

                         INDEPENDENT PUBLIC ACCOUNTANTS

    Upon  recommendations of its Audit Committee,  the Board of Directors of the
Company selected  KPMG Peat  Marwick as  independent public  accountants of  the
Company and its subsidiaries for the fiscal year ending June 30, 1996. KPMG Peat
Marwick  examined the financial  statements of the  Company and its subsidiaries
for the most recently  completed fiscal year. Representatives  of that firm  are
expected  to be  present at  the Annual  Meeting with  an opportunity  to make a
statement if they  so desire  and will be  available to  respond to  appropriate
questions presented at the meeting by stockholders.

                                FURTHER BUSINESS

    Except  as hereinbefore stated, the management  knows of no further business
intended to be presented at the  meeting, but, if any further business  properly
comes  before the meeting, the persons named  in the enclosed form of proxy will
vote all proxies in accordance with their best judgment.

                                                   THOMAS L. SLAUGHTER
                                              VICE PRESIDENT-GENERAL COUNSEL
                                                      AND SECRETARY

Des Moines, Iowa
September 25, 1995

                                       17
<PAGE>
                              PROXY - Common Stock
                              MEREDITH CORPORATION
/x/ Please mark votes
    as in this example


                    PROXY SOLICITED ON BEHALF OF THE BOARD OF
                      DIRECTORS OF MEREDITH CORPORATION FOR
                    ANNUAL MEETING OF STOCKHOLDERS TO BE HELD
                                November 13, 1995

FREDERICK B. HENRY, E.T. MEREDITH III and JACK D. REHM, and each of them are
hereby appointed proxies of the stockholder(s) signing below, with power of
substituion acting by a majority of proxies present and voting, or if only one
proxy is present and voting, then acting by that one, to vote the shares of
Meredith Corporation common stock which said stockholder(s) is(are) entitled to
vote, at the ANNUAL MEETING OF STOCKHOLDERS to be held at the company's
principal executive offices, 1716 Locust Street, Des Moines, Iowa 50309-3023, on
Monday, November 13, 1995, at 10:00 A.M., local time, and at any adjournment
thereof, with all the powers the signing stockholder(s) would possess if
present. The Directors recommend a vote FOR such matters. The proxies are
instructed to vote as follows:
                                                             With-      For All
                                                    For      hold       Except

1. Election of four directors as described in       /  /     /  /       /  /
the Company's Proxy Statement.

CLASS III DIRECTORS TO SERVE UNTIL THE ANNUAL MEETING IN 1998, AS PROVIDED IN
THE BYLAWS OF THE COMPANY:
ROBERT A. BURNETT, JOEL W. JOHNSON, RICHARD S. LEVITT, E.T. MEREDITH III

(INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY NOMINEE[S], MARK THE "FOR
ALL EXCEPT" BOX ABOVE AND WRITE THE NOMINEE NAME[S] ON THE LINE BELOW.)

- - --------------------------------------------------------------------------------
2. In their discretion, upon such other matters as may properly come before the
meeting.


     THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE THIS PROXY WILL
BE VOTED FOR PROPOSAL 1 AS SHOWN ABOVE AND AS SET FORTH IN THE NOTICE OF ANNUAL
MEETING DATED SEPTEMBER 25, 1995.
     The undersigned acknowledges receipt of the Notice of Annual Meeting of
Stockholders and the related Proxy Statement.
     Please sign exactly as name appears hereon. When shares are held by joint
tenants, both should sign. When signing as attorney, executor, administrator,
trustee or guardian, please give full title as such. If a corporation, please
sign in full corporate name by President or other authorized official. If a
partnership, please sign in partnership name by an authorized person.

                                       --------------------
Please be sure to date this Proxy       Date
and sign in the box below.
- - -----------------------------------------------------------




Stockholder sign above        Co-holder (if any) sign above
- - -----------------------------------------------------------



- - - Detach above card, sign, date and mail in postage-paid envelope provided. -


                                 [MEREDITH LOGO]

- - --------------------------------------------------------------------------------
                               PLEASE ACT PROMPTLY
                     SIGN, DATE & MAIL YOUR PROXY CARD TODAY
- - --------------------------------------------------------------------------------
<PAGE>
                             PROXY--Class B Common Stock
                                MEREDITH CORPORATION

/x/ Please mark votes
    as in this example


                     PROXY SOLICITED ON BEHALF OF THE BOARD OF
                      DIRECTORS OF MEREDITH CORPORATION FOR
                    ANNUAL MEETING OF STOCKHOLDERS TO BE HELD
                                November 13, 1995

FREDERICK B. HENRY, E.T. MEREDITH III and JACK D. REHM, and each of them are
hereby appointed proxies of the stockholder(s) signing below, with power of
substituion acting by a majority of proxies present and voting, or if only one
proxy is present and voting, then acting by that one, to vote the shares of
Meredith Corporation Class B stock which said stockholder(s) is(are) entitled to
vote, at the ANNUAL MEETING OF STOCKHOLDERS to be held at the company's
principal executive offices, 1716 Locust Street, Des Moines, Iowa 50309-3023,
on Monday, November 13, 1995, at 10:00 A.M., local time, and at any adjournment
thereof, with all the powers the signing stockholder(s) would possess if
present. The Directors recommend a vote FOR such matters. The proxies are
instructed to vote as follows:

                                                             With-      For All
                                                    For      hold       Except

1. Election of four directors as described in       /  /     /  /       /  /
the Company's Proxy Statement.

CLASS III DIRECTORS TO SERVE UNTIL THE ANNUAL MEETING IN 1998, AS PROVIDED IN
THE BYLAWS OF THE COMPANY:
ROBERT A. BURNETT, JOEL W. JOHNSON, RICHARD S. LEVITT, E.T. MEREDITH III

(INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY NOMINEE[S], MARK THE "FOR
ALL EXCEPT" BOX ABOVE AND WRITE THE NOMINEE NAME[S] ON THE LINE BELOW.)

- - --------------------------------------------------------------------------------
2. In their discretion, upon such other matters as may properly come before the
meeting.


     THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE THIS PROXY WILL
BE VOTED FOR PROPOSAL 1 AS SHOWN ABOVE AND AS SET FORTH IN THE NOTICE OF ANNUAL
MEETING DATED SEPTEMBER 25, 1995.
     The undersigned acknowledges receipt of the Notice of Annual Meeting of
Stockholders and the related Proxy Statement.
     Please sign exactly as name appears hereon. When shares are held by joint
tenants, both should sign. When signing as attorney, executor, administrator,
trustee or guardian, please give full title as such. If a corporation, please
sign in full corporate name by President or other authorized official. If a
partnership, please sign in partnership name by an authorized person.

                                       --------------------
Please be sure to date this Proxy       Date
and sign in the box below.
- - -----------------------------------------------------------

Stockholder sign above        Co-holder (if any) sign above
- - -----------------------------------------------------------



- - - Detach above card, sign, date and mail in postage-paid envelope provided. -


                                 [MEREDITH LOGO]

- - --------------------------------------------------------------------------------
                               PLEASE ACT PROMPTLY
                     SIGN, DATE & MAIL YOUR PROXY CARD TODAY
- - --------------------------------------------------------------------------------

Sign, Date & Mail your proxy card today


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