MEREDITH CORP
S-3D, 1999-02-19
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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As filed with the Securities and Exchange Commission on February 19, 1999
                                                 Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                         -------------------------------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                         -------------------------------

                              MEREDITH CORPORATION
             (Exact name of registrant as specified in its charter)
                         -------------------------------
              IOWA                            2721                42-0410230
State or other jurisdiction of  (Primary Standard Industrial  (I.R.S. Employer
incorporation or organization    Classification Code Number) Identification No.)

                         -------------------------------

                               1716 LOCUST STREET
                           DES MOINES, IOWA 50309-3023
                                 (515) 284-3000
    (Address, including zip code, and telephone number, including area code,
                       of registrant's executive offices)
                         -------------------------------

                                 JOHN S. ZIESER
                  VICE PRESIDENT, GENERAL COUNSEL AND SECRETARY
                               1716 LOCUST STREET
                           DES MOINES, IOWA 50309-3023
                                 (515) 284-3000
 (Name, address, including zip code, and telephone number, including area code,
                              of agent for service)

                         -------------------------------

                                   Copies To:

                             WILLIAM J. QUINLAN, JR.
                                 HEIDI J. STEELE
                             McDermott, Will & Emery
                       227 West Monroe Street, Suite 3100
                          Chicago, Illinois 60606-5096
                                 (312) 372-2000

APPROXIMATE  DATE OF COMMENCEMENT  OF PROPOSED SALE TO THE PUBLIC:  From time to
time after the effective  date of the  Registration  Statement as the Registrant
may determine.

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. |X|

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. |_|

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. |_|

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_|

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. |_|
<TABLE>
================================================================================
                         CALCULATION OF REGISTRATION FEE
================================================================================
<CAPTION>
                                PROPOSED MAXIMUM
                                 OFFERING PRICE
   TITLE OF EACH CLASS OF        AMOUNT TO BE         PER UNIT (2)          PROPOSED AGGREGATE          AMOUNT OF
 SECURITIES TO BE REGISTERED      REGISTERED                                OFFERING PRICE(1)       REGISTRATION FEE
- - ------------------------------ ----------------- ------------------------ ----------------------- ----------------------

<S>                              <C>                     <C>                      <C>                 <C>
COMMON STOCK (PAR VALUE          1,000,000(1)            $34.0625                 $34,062,500         $9,469.38
$1.00 PER SHARE)
- - ------------------------------ ----------------- ------------------------ ----------------------- ----------------------

(1)  Pursuant to Rule 416 of the Securities Act of 1933, as amended, in addition
     to the shares set forth in the table, the amount to be registered  includes
     an  indeterminate  number of shares  issuable as a result of stock  splits,
     stock dividends and anti-dilution provisions.
(2)  Estimated  solely for the purpose of calculating the registration fee based
     upon the closing  price on February  17,  1999 of the  Registrant's  Common
     Stock  listed on the New York Stock  Exchange as provided  pursuant to Rule
     457(c).

</TABLE>

<PAGE>


Prospectus

                              MEREDITH CORPORATION

                           DIVIDEND REINVESTMENT PLAN

                        1,000,000 shares of Common Stock

                                ----------------

         One million  authorized and unissued shares of common stock,  $1.00 par
value per share ("Common Stock"),  of Meredith  Corporation (the "Company") have
been authorized for purchase under Meredith  Corporation's Dividend Reinvestment
Plan  (the  "Plan").  The  Plan  offers  existing  holders  of  Common  Stock an
opportunity to reinvest  automatically the dividends paid on the Common Stock in
shares of Common Stock.

         The  Common  Stock is quoted on the New York  Stock  Exchange  ("NYSE")
under the symbol "MDP." The Company  suggests  that this  Prospectus be retained
for future reference.

         Shares of Common  Stock  purchased  under the Plan will be newly issued
shares,  treasury shares or shares  purchased in the open market or in privately
negotiated  transactions.  The  purchase  price for  shares  purchased  from the
Company  under the Plan  will be the  average  of the high and low  sales  price
reported  on the  NYSE on the day of the  transaction.  The  cost of each  share
purchased  in the open market is the average  price of all shares  purchased  on
that date plus a proportionate share of any brokerage commission, transfer taxes
and other service  charges paid. The purchase price for shares  purchased  under
the Plan from  persons  other  than the  Company or its  affiliates  will be the
actual price paid. The Company will pay for the cost of administering  the Plan.
Brokerage  commissions,  transfer taxes and other service charges  applicable to
the  purchase of shares under the Plan will be paid for by the  participants  in
the Plan.

         NEITHER THE  SECURITIES  AND  EXCHANGE  COMMISSION  (THE "SEC") NOR ANY
STATE  SECURITIES  COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR
PASSED UPON THE ADEQUACY OR ACCURACY OF THIS PROSPECTUS.  ANY  REPRESENTATION TO
THE CONTRARY IS A CRIMINAL OFFENSE.

         No person has been  authorized to give any  information  or to make any
representations  other than those  contained in this Prospectus and in documents
subsequently  incorporated  herein by  reference  in  connection  with the offer
contained herein and, if given or made, such information or representations must
not be relied upon as having been  authorized  by the Company.  This  Prospectus
does not  constitute an offer to sell or a  solicitation  of an offer to buy any
securities  offered hereby in any  jurisdiction  or to any person in which or to
whom it is unlawful to make such offer or solicitation.  Neither the delivery of
this  Prospectus  nor any sale made  hereunder  shall,  under any  circumstance,
create  any  implication  that  there has been no change in the  affairs  of the
Company or of the Plan or the facts herein set forth since the date hereof.



                                ----------------




                The date of this Prospectus is February 19, 1999.

<PAGE>


                                Table of Contents


Available Information....................................................1

Incorporation Of Certain Documents By Reference..........................1

The Company..............................................................2

If You Have Questions Concerning The Plan................................3

Description Of The Dividend Reinvestment Plan............................3

Use Of Proceeds.........................................................13

Plan Of Distribution....................................................13

Legal Matters...........................................................13

Experts ................................................................14



<PAGE>



                              AVAILABLE INFORMATION

         The Company files reports,  proxy statements and other information with
the SEC under the Securities  Exchange Act of 1934, as amended (the "1934 Act").
Such reports, proxy statements and other information can be inspected and copied
at the public reference facilities maintained by the SEC at Room 1024, 450 Fifth
Street, N.W.,  Washington,  D.C. 20549 and at the SEC's Regional Offices located
at Citicorp Center, Suite 1400, 500 West Madison Street, Chicago, Illinois 60661
and at the 13th  Floor,  Seven  World Trade  Center,  New York,  New York 10048.
Copies of such  material can be obtained from the Public  Reference  Room of the
SEC, 450 Fifth Street,  N.W.,  Washington,  D.C. 20549, at prescribed rates. The
public may obtain  information on the operation of the Public  Reference Room by
calling the SEC at  1-800-SEC-0330.  The SEC  maintains  an  internet  site that
contains  reports,  proxy  and  information  statements  and  other  information
regarding registrants that file electronically with the SEC. The address of such
site is http://www.sec.gov.  In addition,  such reports,  information statements
and other  information  concerning the Company can be inspected at the principal
offices of the Company, 1716 Locust Street, Des Moines, Iowa.

         The Company has filed with the SEC a Registration Statement on Form S-3
(the "Registration Statement") under the Securities Act of 1933, as amended (the
"1933 Act") with respect to the Common Stock being offered pursuant to the Plan.
This  Prospectus  omits  certain  information   contained  in  the  Registration
Statement  pursuant to the rules and  regulations  of the SEC, and  reference is
made to the Registration Statement,  including the exhibits thereto, for further
information  with  respect to the Company and the Common Stock  offered  hereby.
Statements  contained  in this  Prospectus  concerning  the  provisions  of such
documents are necessarily summaries of such documents and each such statement is
qualified in its entirety by  reference to the copy of the  applicable  document
filed  with the SEC.  Copies  of the  Registration  Statement  and the  exhibits
thereto may be inspected without charge at offices of the SEC, and copies of all
or any  portion  thereof  may be  obtained  from  the SEC  upon  payment  of the
prescribed fees or from the internet site referenced above.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following  documents,  previously filed by the Company with the SEC
under the 1934 Act, are incorporated herein by reference:

          (1)  the Company's  Annual Report on Form 10-K for the year ended June
               30, 1998;

          (2)  the  Company's  Quarterly  Reports  on Form 10-Q for the  quarter
               ended September 30, 1998 and the quarter ended December 31, 1998;

          (3)  the Company's Current Report on Form 8-K dated July 20, 1998;

          (4)  the Company's Current Report on Form 8-K dated August 26, 1998;

          (5)  the Company's Schedule 14A dated September 25, 1998;

          (6)  the   description   of  the  Common   Stock   contained   in  the
               Corporation's Registration Statement on Form 8-A; and

          (7)  All  documents  filed by the  Company  with the SEC  pursuant  to
               Sections 13(a), 13(c), 14 or 15(d) of the 1934 Act after the date
               of this  Prospectus and prior to the  termination of the offering

<PAGE>


               of the  Common  Stock  under the Plan.  Any  statement  contained
               herein or in a document incorporated or deemed to be incorporated
               by  reference  shall be deemed to be modified or  superseded  for
               purposes  of  this  Prospectus  to the  extent  that a  statement
               contained in this Prospectus or in any other  subsequently  filed
               document,  which  is  also or is  deemed  to be  incorporated  by
               reference, modifies or replaces such statement.

         THE COMPANY  WILL  PROVIDE  WITHOUT  CHARGE TO EACH PERSON TO WHOM THIS
PROSPECTUS IS DELIVERED,  ON THE WRITTEN OR ORAL REQUEST OF SUCH PERSON,  A COPY
OF ANY AND ALL OF THE  DOCUMENTS  INCORPORATED  BY REFERENCE IN THIS  PROSPECTUS
(OTHER THAN EXHIBITS TO SUCH  DOCUMENTS  UNLESS SUCH  EXHIBITS ARE  SPECIFICALLY
INCORPORATED BY REFERENCE INTO THE DOCUMENTS THAT THIS PROSPECTUS INCORPORATES).
REQUESTS FOR SUCH COPIES SHOULD BE DIRECTED TO: MEREDITH  CORPORATION,  INVESTOR
COMMUNICATION, 1716 LOCUST STREET, DES MOINES, IOWA 50309-3023;toll-free number:
1-800-284-4236 EMAIL ADDRESS: [email protected].


                                   THE COMPANY

         Meredith  Corporation  was founded in 1902 by Edwin Thomas Meredith and
incorporated in Iowa in 1905.  Since its beginnings in agricultural  publishing,
the  Company  has  expanded  to  include  mass  audience  and  special  interest
publications  designed to serve the home and family  market.  In 1948,  Meredith
entered the television  broadcasting business. The Company now owns and operates
television  stations in locations  across the continental  United States.  These
publishing and broadcasting  businesses and associated  trademarks have been the
core of Meredith's success.

         Meredith has two operating segments for reporting purposes:  publishing
and broadcasting.  The publishing segment includes magazine/book  publishing and
brand  franchising/licensing  operations.  The broadcasting segment includes the
operation of  network-affiliated  television stations in geographically  diverse
markets.  Additionally,  virtually all businesses within each segment operate in
the United States.

         The  Company's  largest  source of revenues is magazine and  television
advertising.  Television  advertising tends to be seasonal in nature with higher
revenues  traditionally  reported in the second and fourth fiscal quarters,  and
cyclical  increases  during  certain  periods,  such  as  during  key  political
elections and Olympic Games.

         Trademarks  (e.g.  Better Homes and Gardens,  Ladies' Home Journal) are
very  important  to the  Company's  publishing  segment.  Local  recognition  of
television  station call letters is important in maintaining  audience shares in
the  broadcasting  segment.  Name  recognition  and the  public  image  of these
trademarks  are vital to both ongoing  operations  and the  introduction  of new
businesses. Accordingly, the Company aggressively defends its trademarks.

         The Company's  principal offices are located at 1716 Locust Street, Des
Moines, Iowa 50309-3023, and its telephone number is (515) 284-3000. The address
of the Company's website is http://www.mdp.com.



<PAGE>


                    IF YOU HAVE QUESTIONS CONCERNING THE PLAN

         All questions and correspondence  should be directed to the BankBoston,
N.A., the Plan  Administrator (the "Plan  Administrator").  The telephone number
for any questions  concerning your Company  shareholder  account,  including the
Plan,  is: (800)  733-5001.  Send all written  questions,  Authorization  Cards,
certificates to be deposited and forms containing  instructions  with respect to
your account to the following address:

                            BankBoston, N.A.
                            c/o Boston EquiServe
                            Dividend Reinvestment Plan
                            P. O. Box 8040
                            Boston, MA 02266-8040

         Please mention Meredith Corporation in all of your  correspondence.  If
you are a participant in the Plan, give the number of your account.


                  DESCRIPTION OF THE DIVIDEND REINVESTMENT PLAN

         The  following is a  description,  in question and answer form,  of the
provisions  of the Plan.  A holder of the  Company's  Common  Stock who does not
elect to  participate  in the Plan will  continue to receive  cash  dividends by
check.

PURPOSE

1.       What is the purpose of the Plan?

                  The  purpose  of the Plan is to  provide  shareholders  with a
                  simple and  convenient  method of investing cash dividends and
                  distributions  in  additional  shares of  Common  Stock of the
                  Company  at  the  Common   Stock's   current   market   price.
                  Participants  in  the  Plan  ("Participants")  may  have  cash
                  dividends and distributions  automatically  reinvested without
                  charges  for  recordkeeping,  and may  take  advantage  of the
                  custodial and reporting services provided by BankBoston, N.A.,
                  the Plan Administrator.

ADVANTAGES TO PARTICIPANTS

2. What are the advantages of enrollment in the Plan?

                  Participants  may reinvest all or a portion of cash  dividends
                  paid on Common Stock  registered  in their names in additional
                  shares of Common Stock.

                  Participants  may receive,  upon  written  request to the Plan
                  Administrator,  certificates  for whole shares of Common Stock
                  credited to their Plan accounts.

                  Participants may deposit  certificates  representing shares of
                  Common Stock into the Plan for safekeeping.

                  Participants  are provided  with regular  statements to update
                  and record each transaction under the Plan.


<PAGE>


ADMINISTRATION

3. What does the Plan Administrator do?

                  The Plan Administrator  administers the Plan for Participants,
                  keeps records,  sends  statements of accounts to Participants,
                  and  performs  other  duties  relating  to the Plan.  The Plan
                  Administrator  is the  agent  for each  Participant.  The Plan
                  Administrator  may be an individual (who may be an employee of
                  the Company),  bank, trust company, or other entity (including
                  the  Company)  that is  appointed  from time to time to act as
                  administrator   of  the  Plan.   The  Company  has   appointed
                  BankBoston, N.A. as the Plan Administrator.

                  The Plan Administrator receives dividend payments on behalf of
                  Participants,  invests such amounts in shares of Common Stock,
                  maintains   account  records  for  Participants  and  notifies
                  Participants  of  transactions  in, and the  status of,  their
                  accounts.   The  Plan  Administrator  shall  have  no  duties,
                  obligations or liabilities  with respect to the Plan except as
                  are set forth in this Prospectus.

                  All notices from the Plan  Administrator to a Participant will
                  be mailed to the  Participant's  address  of  record,  and the
                  mailing of a notice to a Participant's  most recent address of
                  record will satisfy the Company's obligation to provide notice
                  to  that  Participant.   Accordingly,   a  Participant  should
                  promptly advise the Plan Administrator of any change in his or
                  her address.

ENROLLMENT AND PARTICIPATION

4. Who is eligible to participate in the Plan?

                  All  registered  holders of the Common Stock (the  "registered
                  shareholders") are eligible to participate in the Plan. If you
                  are  a  registered  shareholder,  your  name  appears  in  the
                  Company's  shareholder records and you receive dividend checks
                  written on the  Company  account  with  BankBoston,  N.A.,  or
                  direct deposits of your dividends to your bank account through
                  the Automated  Clearing  House ("ACH").  Beneficial  owners of
                  Common  Stock  whose  shares  are held for them in  registered
                  names other than their own, such as the names of brokers, bank
                  nominees  or  trustees,  must  either  instruct  the holder of
                  record  to join  the Plan or have the  shares  transferred  to
                  their names if they  desire to  participate  in the Plan.  See
                  Question 5 below.

                  If you are a  registered  shareholder,  you may  enroll in the
                  Plan by signing an Authorization  Card and returning it to the
                  Plan  Administrator.  Your Authorization Card must be received
                  not less than five days  before the record date for a dividend
                  or distribution in order to have that dividend or distribution
                  reinvested in Common Stock.

                  There is a one-share minimum to participate in the Plan.

5. What if the shares are held by a broker, bank or nominee?

                  If your shares are held on the Company's  shareholder  records
                  in the name of a broker,  bank or other nominee (a "Nominee"),
                  your  name  does  not  appear   anywhere   in  the   Company's
                  shareholder  records.  You are  the  beneficial  owner  of the
                  shares.  Your  dividends are  delivered to your  Nominee,  who

<PAGE>


                  distributes  the  dividends  to you.  Many  brokers  and banks
                  provide dividend reinvestment programs for their customers. If
                  your  Nominee does not offer a dividend  reinvestment  program
                  and you would like to participate in the Plan, then you should
                  contact your Nominee. If your Nominee agrees to participate in
                  the Plan,  your  Nominee may charge you a fee.  Alternatively,
                  beneficial  owners may participate in the Plan by transferring
                  their shares into their own names on the books of the Company;
                  that  is,  by  becoming  registered  shareholders.  To do  so,
                  contact your Nominee.

6. How does a stockholder enroll?

                  Registered  shareholders  may  enroll in the Plan at any time,
                  after  being  furnished  with a copy  of this  Prospectus,  by
                  completing and signing an authorization  card  ("Authorization
                  Card") in the manner set forth below and  returning  it to the
                  Plan  Administrator.  Requests  for  copies  of  Authorization
                  Cards,  as well  as  copies  of  other  Plan  forms  and  this
                  Prospectus,  should be made in writing or by  telephone to the
                  Plan Administrator as set forth on page 3.

                  Authorization   Cards  will  be   processed   as  promptly  as
                  practicable.  A  person  will  become  a  Participant  after a
                  properly  completed  Authorization  Card has been received and
                  accepted  by the  Company  and the  Plan  Administrator.  YOUR
                  AUTHORIZATION  CARD MUST BE  RECEIVED  NOT LESS THAN FIVE DAYS
                  BEFORE THE RECORD  DATE FOR A DIVIDEND  IN ORDER FOR YOU TO BE
                  ELIGIBLE TO HAVE THAT DIVIDEND REINVESTED.

                  If you have previously  authorized direct deposit of dividends
                  through ACH and now send in an Authorization Card to enroll in
                  "Full  Dividend  Reinvestment"  (as  defined  in  Question  11
                  below),  all your future  dividends  will be  redirected  from
                  direct   deposit  to  dividend   reinvestment.   If  you  have
                  authorized  direct  deposit  and enroll in  "Partial  Dividend
                  Reinvestment"  (as defined in  Question 11 below),  the future
                  dividends  on those  shares you enroll will be  redirected  to
                  dividend  reinvestment  and  dividends  on the balance of your
                  shares will continue in direct deposit.

7. When will participation in the Plan begin?

                  Participation  in the Plan will begin with the first  dividend
                  or distribution  payment after the shareholder joins the Plan,
                  provided  that his or her  Authorization  Card was received at
                  least five days  before the record  date for such  dividend or
                  distribution.

                  Dividends declared on the Common Stock are usually paid on the
                  fifteenth day of March,  June,  September  and  December.  The
                  record date for such  dividend  usually will occur on the last
                  business day of February, May, August and November.

                  SHAREHOLDERS  ARE CAUTIONED THAT THE PLAN DOES NOT REPRESENT A
                  CHANGE IN THE  COMPANY'S  DIVIDEND  POLICY OR A  GUARANTEE  OF
                  FUTURE  DIVIDENDS,  WHICH  WILL  CONTINUE  TO DEPEND  UPON THE
                  COMPANY'S EARNINGS, FINANCIAL CONDITION AND OTHER FACTORS.

8. How can Participants change their investment options?

                  You may change your  investment  option at any time  (provided
                  you meet the  requirements of the new option) by signing a new
                  Authorization Card and returning it to the Plan Administrator.
                  An  Authorization  Card  and  an  addressed  envelope  may  be
                  obtained at any time by contacting the Plan Administrator. Any
                  change in options  must be received by the Plan  Administrator
                  not less than five days  before the record date for a dividend
                  or  distribution to permit the new  authorization  to apply to
                  that dividend or distribution.


<PAGE>


9. May a stockholder elect to re-enroll once he has terminated  participation in
   the Plan?

                  Yes. A  registered  shareholder  may  re-enroll at any time by
                  completing an Authorization Form and delivering it to the Plan
                  Administrator.   Any  letter  requesting  enrollment  must  be
                  received by the Plan Administrator at least five days prior to
                  the record date for a dividend or distribution in order for it
                  to take effect as of the next dividend or distribution.

10.  What if a  stockholder  wishes to  receive  cash on only some of his or her
     shares?

                  If you wish to receive  dividends and distributions in cash on
                  some of your  shares,  and have the  remaining  dividends  and
                  distributions   reinvested,   you   must   notify   the   Plan
                  Administrator,  in  writing,  to  that  effect.  As a  partial
                  Participant, you will receive your dividends and distributions
                  in cash only with  respect  to the  number of shares  that you
                  have specified. With respect to any other shares registered in
                  your name,  and with  respect to the shares  credited  to your
                  account   on  the  books  of  the  Plan   Administrator,   the
                  corresponding  dividends  and  distributions  will  be paid in
                  additional shares.

                  The number of shares on which you receive  cash may be changed
                  at any time simply by writing the Plan Administrator.

THE AUTHORIZATION CARD

11. What details are included in the Plan Authorization Card?

         The Authorization Card is for the use of registered  shareholders only.
         It provides  for the  purchase  of  additional  shares of Common  Stock
         through the following investment options:

                  Option  1:  "Full  Dividend  Reinvestment"  directs  the  Plan
                  Administrator   to  invest  all  of  your  cash  dividends  in
                  additional  shares  of  Common  Stock  on  all  shares  now or
                  subsequently registered in your name.

                  Option 2:  "Partial  Dividend  Reinvestment"  directs the Plan
                  Administrator  to pay out cash dividends only on the number of
                  shares   you   specify  in  the   appropriate   space  on  the
                  Authorization  Card.  With respect to all other cash dividends
                  registered  in your  name,  and  with  respect  to the  shares
                  credited   to  your   account   on  the   books  of  the  Plan
                  Administrator,  the corresponding  dividends and distributions
                  will be paid in additional shares of Common Stock.

                  All  whole  and   fractional   shares  you   acquire   through
                  reinvestment  of dividends will be placed in your Plan account
                  and dividends on those shares will also be reinvested. You may
                  withdraw  those  shares from the Plan if you prefer to receive
                  cash dividends on them.

         The Plan Administrator  should be notified immediately of any change in
         your  address.  Most states have enacted  abandoned  property laws that
         require the Plan Administrator,  on behalf of the Company, to turn over
         to the appropriate  state all shares and dividends from any account for
         which the Plan Administrator cannot locate the owner.  THEREFORE, IT IS
         IMPORTANT  FOR YOU TO KEEP  THE  PLAN  ADMINISTRATOR  INFORMED  OF YOUR
         ADDRESS.


<PAGE>


PURCHASE OF SHARES UNDER THE PLAN

12. How does the Dividend  Reinvestment  Plan work and how are shares  allocated
under the Plan?

                  As soon as practicable on or after each dividend  payment date
                  (the "Investment  Date), the Plan  Administrator  will combine
                  the dividends to be invested by all  participants  in the Plan
                  and  purchase  shares  by any of the  following  means  as the
                  Company  may  decide:  (i) from the  Company  of newly  issued
                  shares of  previously  authorized  and unissued  Common Stock;
                  (ii) from the  Company  of shares of Common  Stock  previously
                  authorized  and issued and held in  treasury;  or (iii) in the
                  open market or in negotiated  transactions  with persons other
                  than the Company or its affiliates.  The brokerage  commission
                  savings  that  result  from large  purchases  are passed on to
                  Participants.

                  In making  purchases  for a  Participant's  account,  the Plan
                  Administrator may commingle the Participant's funds with those
                  of other registered  shareholders of the Company participating
                  in the Plan. The price at which the Plan  Administrator  shall
                  be  deemed  to have  acquired  shares  for  the  Participant's
                  account shall be the average price of all shares  purchased by
                  it as  agent  for  all  Participants  in  the  Plan  for  that
                  Investment  Date.  The  Plan   Administrator   shall  have  no
                  responsibility  for the value of the Common Stock acquired for
                  the  Participant's  account.  No  Participant  shall  have any
                  authority or power to direct the time or price at which Common
                  Stock may be purchased.  It is understood that for a number of
                  reasons,  including observance of the Rules and Regulations of
                  the SEC  requiring  temporary  curtailment  or  suspension  of
                  purchases,  it is  possible  that the  whole  amount  of funds
                  available  in a  Participant's  account  for the  purchase  of
                  shares of the Company  might not be applied to the purchase of
                  such   shares   on  the  next   Investment   Date.   The  Plan
                  Administrator  shall not be liable when conditions prevent the
                  purchase  of  shares  or  interfere  with the  timing  of such
                  purchases.

                  When funds available are not enough to buy a whole share, your
                  account will be credited with a fractional  share  computed to
                  at least four decimal places. Fractional shares earn dividends
                  in proportion to the amount payable on a full scale.

                  The additional  shares purchased on behalf of each Participant
                  will  be  credited  to  each  Participant's   account  on  the
                  settlement  date for each purchase,  which is generally  three
                  business days after the Investment Date.

                  PLEASE BE AWARE  THAT THE PRICE OF COMMON  STOCK IS SUBJECT TO
                  MARKET FLUCTUATIONS AND MAY RISE OR FALL BEFORE THE INVESTMENT
                  DATE.

                  A  Participant's  investment  in Common Stock  pursuant to the
                  Plan will be no different  from  investment  in directly  held
                  shares.  The  Participant  will bear the risk of loss and will
                  realize the  benefits of any gain from  market  price  changes
                  with  respect  to all such  shares  held by him in the Plan or
                  otherwise.  THE SHARES ARE NOT DEPOSITS AND ARE NOT INSURED BY
                  THE FDIC OR ANY OTHER GOVERNMENT AGENCY.  PARTICIPATION IN THE
                  PLAN INVOLVES INVESTMENT RISK,  INCLUDING THE POSSIBLE LOSS OF
                  PRINCIPAL.

13. What is the price of shares purchased under the Plan?

                  The purchase price for shares  purchased from the Company will
                  be the average of the high and low sales price reported on the
                  NYSE on the day of the  transaction.  The  cost of each  share


<PAGE>


                  purchased  in the  open  market  is the  average  price of all
                  shares  purchased on that Investment Date plus a proportionate
                  share of any brokerage  commission,  transfer  taxes and other
                  service charges paid. The purchase price for shares  purchased
                  from persons other than the Company or its affiliates  will be
                  the actual price paid.

14. When will shares of Common Stock be priced under the Plan?

                  In  the  months  in  which   dividends  are  paid,   the  Plan
                  Administrator  will  invest  dividends  it receives as soon as
                  practicable  after the  dividend  payment date and in no event
                  later than thirty days from such date when necessary to comply
                  with applicable federal securities laws.

                  No  interest   will  be  paid   on  funds  held  by  the  Plan
                  Administrator pending investment.

REPORTS TO PARTICIPANTS

15. What  accounts are  maintained  for  Participants  and what reports on these
accounts do Participants receive?

                  The Plan  Administrator  will maintain a separate  account for
                  each Participant. All shares issued to a Participant under the
                  Plan will be credited to the  Participant's  account.  Shortly
                  after each transaction in your account, the Plan Administrator
                  will  send you a  statement  showing  the  dividend  received,
                  amount invested,  price per share, number of shares purchased,
                  total number of shares held in your  account,  and related tax
                  information.  You should  retain these  statements  so you can
                  report  the  tax  consequences  of any  later  sale  or  other
                  disposition  of the shares.  If you lose your  records and ask
                  the Plan Administrator to reconstruct them, you may be charged
                  a fee.  There is no fee for the current  calendar  year or the
                  two  previous  calendar  years,  but there is a fee of $10 per
                  year for earlier years.

VOTING OF SHARES

16. How will a Participant's shares be voted at meetings of stockholders?

                  You are entitled to vote all whole or  fractional  shares held
                  in your Plan account on any matter  submitted to  shareholders
                  for a vote.  Prior to any  meeting of  shareholders,  you will
                  receive a single proxy card covering those shares held in your
                  Plan account and those shares registered in your name that are
                  not in the Plan account.

CERTIFICATES FOR SHARES

17. Will certificates be issued for shares issued under the Plan?

                  No. As a safeguard against loss, theft, or destruction of your
                  stock  certificates,  the  Plan  Administrator  will  hold all
                  shares   it  buys  for  you  in   book-entry   form   (without
                  certificates)  until you terminate your  participation  in the
                  Plan or withdraw  shares.  The  issuance of  certificates  for
                  shares  credited to a Plan  account  will not  terminate  your
                  participation  in the Plan. See Question 19 on how to withdraw
                  shares. No certificate for a fractional share will be issued.


<PAGE>


18. In whose name will certificates be registered when issued?

                  Accounts  under the Plan are  maintained  in the name in which
                  share  certificates of the Participant  were registered at the
                  time that the Participant  entered the Plan.  Certificates for
                  whole shares  issued at the request of a  Participant  will be
                  similarly registered.

WITHDRAWAL OF SHARES

19. How can Participants withdraw shares held in their accounts?

                  Upon your  written  request,  any whole shares in your account
                  will be  withdrawn  from the Plan  and a  certificate  will be
                  issued to you at no charge. A  Termination/Withdrawal  Form is
                  provided on the reverse  side of each  account  statement  for
                  this purpose. The withdrawal of shares will not terminate your
                  participation in the Plan.  CERTIFICATES FOR FRACTIONAL SHARES
                  WILL NOT BE ISSUED UNDER ANY  CIRCUMSTANCES.  If a Participant
                  sells or  otherwise  transfers  ownership  of all whole shares
                  owned under the Plan,  then any fractional  share will be paid
                  at the then  current  market value of the Common Stock and the
                  account will be closed.

SALE OR OTHER TRANSFER OF SHARES

20. How can a Participant sell its shares held in his account?

                  If you wish, you may instruct the Plan  Administrator  to sell
                  any number of whole shares in your Plan account. The sale will
                  be  executed  within  three  business  days of receipt of your
                  instructions.

                  You will  receive the proceeds of sale of your shares based on
                  the  average  price  of all  Plan  shares  sold  by  the  Plan
                  Administrator  on the  particular  sale  date,  less a  $15.00
                  service   fee  and  a   proportionate   share   of   brokerage
                  commissions, transfer taxes and other service charges paid.

                  PLEASE BE AWARE  THAT THE PRICE OF COMMON  STOCK IS SUBJECT TO
                  MARKET  FLUCTUATIONS  AND CAN  FALL AS WELL AS  RISE.  NO SALE
                  PRICE CAN BE DETERMINED IN ADVANCE.  YOU ALONE BEAR THE MARKET
                  RISK  AND   SHOULD   CONSIDER   IT  BEFORE   ISSUING   SELLING
                  INSTRUCTIONS.

21. Can a Participant pledge shares held in his account?

                  Shares held in a Plan  account are in  book-entry  form and so
                  may not be pledged (that is, given as security for a loan). If
                  you wish to pledge those  shares,  you must request that a new
                  certificate be issued in your name.

22. Can Participants gift their shares?

                  If you wish to transfer  the  ownership  of all or part of the
                  shares held in your Plan account to a Plan account for another
                  person,  whether as a gift, a private sale, or otherwise,  you
                  may do so by mailing a properly  completed  stock power to the
                  Plan Administrator.  Requests for transfer of shares under the
                  Plan are subject to the same  requirements as for the transfer
                  of  certificates,  including  the  requirement  of a Medallion
                  signature  guarantee on the stock power. Stock power forms are
                  available upon request from the Plan Administrator.


<PAGE>


TERMINATION AND CHANGES IN PLAN

23. What happens if a Participant wishes to terminate participation?

                  You may terminate your  participation  in the Plan at any time
                  by   notifying   the  Plan   Administrator   in   writing.   A
                  Termination/Withdrawal Form is provided on the reverse side of
                  each account statement for this purpose.  The termination will
                  be effective  with the first dividend whose record date occurs
                  after the Plan Administrator receives your notice.

                  Unless  you  instruct  the  Plan  Administrator  to sell  your
                  shares, the Plan Administrator will send you a certificate for
                  the whole shares in your account and a check for any remaining
                  fractional  share.  Future  dividends will be sent directly to
                  you (or deposited in your bank account if you authorize direct
                  deposit).

24. May the Plan be Changed or Discontinued?

                  The Company reserves the right to suspend, modify or terminate
                  the Plan at any time.  The  Company  may  modify,  suspend  or
                  terminate  participation  in the Plan to  eliminate  practices
                  that are not consistent with the Plan or cause  aberrations in
                  the trading volume of its shares.  Any such  modification  may
                  include an appointment of a successor Plan  Administrator,  in
                  which  event each  Participant  authorizes  the Company to pay
                  such  successor  Plan  Administrator,  for the  account of the
                  Participant,  all dividends and  distributions  payable on the
                  Common Stock held by the  Participant  for application by such
                  successor  Plan  Administrator  as provided in these terms and
                  conditions.

                  All  Participants  will  receive  notice  of  any  suspension,
                  modification or termination of the Plan.  Upon  termination of
                  the Plan by the Company, certificates for whole shares held in
                  a participant's Plan account will be issued and a cash payment
                  will be made for any fractional share.

SAFEKEEPING SERVICES (CERTIFICATE DEPOSIT SERVICE)

25. Can Participants deposit other shares in their account?

                  If you  enroll in the Plan,  you may  choose to  deposit  your
                  Common Stock in your Plan account for  safekeeping.  Dividends
                  on  all  shares   deposited  in  your  Plan  account  will  be
                  reinvested.  The Plan  Administrator  provides this additional
                  service without charge.

                  Send  certificates  that  you  want  to  deposit  to the  Plan
                  Administrator at the address on page 3 by either registered or
                  certified mail, return receipt requested. As you bear the risk
                  of loss in transit,  you may want to purchase postal insurance
                  of 2% of the approximate market value of the shares,  which is
                  the cost of posting a bond to replace certificates if they are
                  lost.

                  Use of this  Certificate  Deposit  service is not required for
                  participation  in  the  Plan.  However,  it  does  provide  an
                  economical way for you to safeguard certificates against loss,
                  damage or theft.


<PAGE>


DIVIDENDS AND STOCK SPLITS

26.  What  happens if the  Company  issues a stock  dividend or declares a stock
split?

                  Appropriate  adjustments in the number of shares registered to
                  you under  the Plan  will be made to give  effect to any stock
                  dividends, stock splits or rights that may, from time to time,
                  be declared by the Company's Board of Directors.  In the event
                  of a stock  dividend  or stock  split,  the new  shares  to be
                  issued on shares held in your Plan account will be credited to
                  your  account  and  shown  in  your   transaction   statement;
                  certificates will not be issued.  You may, at any time, follow
                  the procedure  stated above for  withdrawal of shares from the
                  Plan.

                  In the event the Company makes  available to its  shareholders
                  rights to purchase additional shares or other securities,  you
                  will  receive a  subscription  warrant  for all  those  rights
                  directly from the Plan Administrator.

FEDERAL TAX CONSEQUENCES

27. What is the tax status of reinvested dividends?

                  Even if  dividends  are  reinvested  for  your  account,  they
                  continue to be subject to federal and other  income taxes just
                  as if you had received them in cash. A Participant in the Plan
                  will be treated  for  Federal  income tax  purposes  as having
                  received,   on  the  dividend  payment  date,  a  dividend  or
                  distribution   in  an  equal  amount  to  the  cash  that  the
                  Participant could have received instead of shares.  The amount
                  you pay in  service  fees  may be  deductible  as an  itemized
                  deduction, but the deduction may be limited by the 2% floor on
                  itemized  deductions.  Consult  your  accountant  or financial
                  advisor as to availability of tax deductions.

                  The tax basis per share for Plan shares which are purchased in
                  open market  transactions is the purchase price per share plus
                  the per share  brokerage  commissions  charged to you. The tax
                  basis of shares not purchased in open market transactions will
                  equal the amount of such cash dividend.

                  Each year, the Plan Administrator will send you an Information
                  Return summarizing dividends paid to you during the prior year
                  (i.e.,  a  1099-DIV  or  1042S)  and  an  Information   Return
                  summarizing gross sales transactions during the prior year, if
                  any (i.e., 1099-B). The Plan Administrator must provide copies
                  of these  Information  Returns to the Internal Revenue Service
                  (the "IRS").

                  Dividends  are not  subject  to U.S.  income  tax  withholding
                  except  as  described  below.  For U.S.  participants  who are
                  subject to back-up  withholding  under Section  3406(a) of the
                  Internal  Revenue Code (the  "Code"),  the Plan  Administrator
                  will withhold the  appropriate  amount of tax and reinvest the
                  balance in shares of stock.  Under  Section  3406(a)(1) of the
                  Code, the Company is required to withhold for U.S.  income tax
                  purposes 31% of all dividend  payments to a participant if (i)
                  such  participate  has failed to furnish to the Company his or
                  her  taxpayer  identification  number  ("TIN"),  which  for an
                  individual is his or her social security  number,  or (ii) the
                  IRS has  notified  the Company  that the TIN  furnished by the
                  participant  is  incorrect,  or  (iii)  the IRS  notifies  the
                  Company that  back-up  withholding  should  begin  because the
                  participant   has  failed  to  properly   report  interest  or


<PAGE>


                  dividends,  or (iv) the  participant  has  failed to  certify,
                  under  penalties of perjury,  that he or she is not subject to
                  backup withholding.

                  As a shareholder,  you have  previously  been requested by the
                  Company to submit all information and certifications  required
                  in order to establish your exemption from back-up withholding,
                  if such  exemption is  available to you. Any amounts  withheld
                  will be reported on the statement issued to confirm a purchase
                  of shares.

                  In the  case  of  foreign  participants  whose  dividends  are
                  subject to U.S. income tax withholding or withholding in their
                  country of residence, the Plan Administrator will withhold the
                  appropriate  amount of tax and  reinvest the balance in shares
                  of  stock.  The  amounts  withheld  will  be  reported  on the
                  statement issued to confirm a purchase of shares.

                  A Participant will not realize any taxable income upon receipt
                  of  a   certificate   for  whole   shares   credited   to  the
                  Participant's  account either upon the  Participant's  request
                  for a  specified  number  of  shares  or upon  termination  of
                  enrollment in the Plan.

                  Although  the  Plan  Administrator  assists  you by  providing
                  detailed   periodic   statements,   you  have   the   ultimate
                  responsibility  for  maintaining  your own records for tax and
                  other purposes.

                  THE ABOVE DISCUSSION IS ONLY A SUMMARY OF THE MATERIAL FEDERAL
                  INCOME  TAX   CONSEQUENCES  OF   PARTICIPATION  IN  THE  PLAN.
                  PARTICIPANTS  ARE ADVISED TO CONSULT THEIR OWN TAX ADVISORS TO
                  DETERMINE THE TAX CONSEQUENCES OF A PARTICULAR TRANSACTION.

OTHER INFORMATION

28. What are the expectations for the Plan?

                  The Plan is primarily for the benefit of long-term  investors.
                  It is not meant to be used for commercial  purposes.  Multiple
                  shareholder   account   registrations   are  not  specifically
                  prohibited  under the  Plan,  except  in  instances  where the
                  Company views the intent of multiple account  registrations to
                  be abusive of the purpose and intent of the Plan.

                  Although the Plan  contemplates  the continuation of quarterly
                  dividend payments,  the payment of dividends is subject to the
                  decision of the  Company's  Board of Directors and will depend
                  upon future earnings,  the financial condition of the Company,
                  and other factors.

29. How is the Plan to be interpreted?

                  The officers of the Company are authorized to take such action
                  to carry  out the Plan as may be  consistent  with the  Plan's
                  terms  and  conditions.  The  Company  reserves  the  right to
                  interpret and regulate the Plan as the Company deems desirable
                  or necessary in connection with the Plan's  operations and any
                  such determinations will be final.

30. Who bears the risk of market price fluctuations in the Common Stock?

                  A  Participant's  investment  in Common Stock  pursuant to the
                  Plan will be no different  from  investment  in directly  held


<PAGE>


                  shares.  The  Participant  will bear the risk of loss and will
                  realize the  benefits of any gain from  market  price  changes
                  with  respect  to all such  shares  held by him in the Plan or
                  otherwise.

                  You should  recognize  that  neither  the Company nor the Plan
                  Administrator  can  assure  you of a  profit  or  protect  you
                  against a loss on shares purchased under the Plan.

31. What are the  limitations  of  liability of the Plan  Administrator  and the
    Company?

                  Neither the Company nor the Plan Administrator shall be liable
                  for any act done in good faith or for any good faith  omission
                  to  act,  including,   without  limitation,   (a)  failure  to
                  terminate  a  participant's  account  upon such  participant's
                  death  prior to receipt of notice in writing of such death and
                  (b)  the  prices  at  which   shares  are   purchased   for  a
                  participant's account and the times such purchases are made.

32. What reporting obligations does the Plan Administrator have to the IRS?

                  The Internal Revenue Code of 1986, as amended, imposes certain
                  reporting  obligations upon brokers and other middlemen.  As a
                  result,  the Plan  Administrator will be required to report to
                  the IRS and the  Participant  any  sales  of stock by the Plan
                  Administrator on behalf of a Participant.


                                 USE OF PROCEEDS

         The Company has no basis for determining the number of shares of Common
Stock that  ultimately  may be sold  pursuant  to the Plan,  the extent to which
shares  will be  purchased  directly  from the  Company  rather than in the open
market,  or the prices at which  shares will be sold.  If shares of Common Stock
are purchased under the Plan directly from the Company, then the Company intends
to use  substantially  all of the net  proceeds  from  such  sales  for  general
corporate  purposes.  Shares  purchased in market  transactions  will provide no
proceeds to the Company.


                              PLAN OF DISTRIBUTION

         The Common Stock being offered hereby is offered  pursuant to the Plan.
The terms of the Plan  provide  for the  purchase  of  shares  of  Common  Stock
directly from the Company  (either  treasury or newly issued  shares) or, at the
Company's option,  by the Plan  Administrator in the open market or in privately
negotiated  transactions.  The  Company  will pay all  administrative  costs and
expenses  associated  with  the  Plan  except  for  any  brokerage  commissions,
applicable  transfer taxes and service charges related to shares purchased under
the Plan in the open market.  Brokerage  commissions,  applicable transfer taxes
and service charges will be borne pro rata by Participants.


                                  LEGAL MATTERS

         The  validity  of the shares of Common  Stock  offered  hereby  will be
passed upon for the Company by McDermott, Will & Emery, Chicago, Illinois.



<PAGE>


                                     EXPERTS

         The  consolidated  financial  statements  of the Company as of June 30,
1998 and 1997,  and for the  three-year  period ended June 30,  1998,  have been
incorporated  by  reference  herein  in  reliance  upon the  report of KPMG Peat
Marwick LLP, independent certified public accountants, incorporated by reference
herein,  and upon the  authority  of said  firm as  experts  in  accounting  and
auditing.



<PAGE>








                                1,000,000 SHARES



                              MEREDITH CORPORATION



                                  COMMON STOCK








                           DIVIDEND REINVESTMENT PLAN




                                February 19, 1999





                          -----------------------------

                                   PROSPECTUS
                          -----------------------------












<PAGE>



                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

         The  expenses  to be  incurred  in  connection  with the  issuance  and
distribution  of the shares of Common Stock being offered  hereby payable by the
Registrant are estimated as follows:

SEC Registration Fee..............................................    $10,000.00
Printing and Engraving Costs......................................    $10,000.00
Fees and Expenses of Counsel......................................    $15,000.00
Accounting Fees and Expenses......................................    $10,000.00
Miscellaneous.....................................................    $ 5,500.00
                                                                      ----------

TOTAL.............................................................    $50,000.00
                                                                      ==========


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS

         The Company's Restated Bylaws provide for the  indemnification  for any
director,  officer or employee of the Company to the fullest  extent  consistent
with the laws of Iowa. The Iowa Business Corporation Act permits,  under certain
circumstances,  the  indemnification  of any person who was or is a party to any
proceeding  (other than an action (i) in which the person is liable for improper
personal  benefit,  or (ii) by or in the right of the  corporation  in which the
person was adjudged liable to the  corporation) by reason of the fact that he is
or was a director  or  officer,  of the  corporation,  or is or was serving in a
similar capacity for another  enterprise at the request of the  corporation.  To
the extent that a director or officer of the  corporation has been successful in
defending any such proceeding,  the Iowa Business  Corporation Act provides that
he  shall  be  indemnified  against  reasonable  expenses  incurred  by  him  in
connection therewith.

         With  respect to a proceeding  by or in the right of the Company,  such
person may be indemnified against expenses reasonably incurred, only if he acted
in good faith and in a manner he reasonably  believed to be in or not opposed to
the best  interests  of the  corporation.  The  Iowa  Business  Corporation  Act
provides,  however,  that  indemnification  shall  not be  permitted  in  such a
proceeding if such person is adjudged liable to the corporation unless, and only
to the extent that, the court, upon application, determines, that he is entitled
to indemnification  under the  circumstances.  With respect to proceedings other
than those brought by or in the right of the  corporation,  notwithstanding  the
outcome of such a proceeding,  such person may be indemnified against judgments,
fines, and amounts paid in settlement,  as well as expenses, if he acted in good
faith and in a manner he reasonably believed to be in or not opposed to the best
interests of the corporation  and, with respect to any criminal  action,  had no
reason to believe his conduct was unlawful.

         As  authorized  by the Iowa  Business  Corporation  Act, the  Company's
Restated  Articles of  Incorporation  limits the  liability  of directors of the
Corporation  for monetary  damages for breaches of fiduciary duty as a director.
The effect of this  provision is to eliminate  the rights of the Company and its
stockholders (through  stockholders'  derivative suits on behalf of the Company)
to recover  monetary damages against a director for breach of the fiduciary duty


<PAGE>


of care as a director  (including  breaches  resulting from negligent or grossly
negligent  behavior) except in certain limited  situations.  This provision does
not limit or  eliminate  the rights of the  Company or any  stockholder  to seek
non-monetary relief such as an injunction or rescission.

         The Company has purchased an insurance  policy which purports to insure
the  officers and  directors  of the  Corporation  against  certain  liabilities
incurred  by them in the  discharge  of their  functions  as such  officers  and
directors, except for liabilities resulting from their own malfeasance.

         The foregoing  descriptions  are general  summaries only.  Reference is
made to the full text of the Company's  Restated  Articles of Incorporation  and
its Restated Bylaws, which are incorporated herein by reference.


ITEM 16. EXHIBITS

Exhibit           3.1 The  Company's  Restated  Articles  of  Incorporation,  as
                  amended,  incorporated  herein by  reference to Exhibit 3.1 to
                  the  Company's  Quarterly  Report on Form 10-Q for the  period
                  ended March 31, 1996.

Exhibit           3.2 The  Company's  Restated  Bylaws,  incorporated  herein by
                  reference to Exhibit 3 to the  Company's  Quarterly  Report on
                  Form 10-Q for the period ended September 30, 1997.

Exhibit 4.1       Instruments defining  the  rights  of  security holders -  see
                  Exhibits 3.1 and 3.2.

Exhibit 5         Opinion of  McDermott,  Will  &  Emery,  regarding legality of
                  common stock being registered.

Exhibit 23.1      Consent of  McDermott, Will & Emery, included in  the  opinion
                  filed as Exhibit 5 hereto.

Exhibit 23.2      Consent of KPMG Peat Marwick, LLP.

Exhibit 24        Powers of Attorney of  certain  directors and  officers of the
                  Company (see the signature page).

Exhibit 99        Form  of  Meredith  Corporation  Dividend  Reinvestment  Plan
                  (included as the Prospectus set forth herein)


ITEM 17. UNDERTAKINGS

The undersigned Registrant hereby undertakes:

         1.       To file,  during any period in which offers or sales are being
                  made,  a   post-effective   amendment  to  this   Registration
                  Statement:

                  (a)      To  include  any  prospectus   required   by  Section
                           10(a)(3) of the Securities Act of 1933;

                  (b)      To reflect  in the  prospectus  any  facts  or events
                           arising after the effective date of the  Registration
                           Statement (or the most recent post-effective 



<PAGE>

                           amendment  thereof)  which,  individually  or in  the
                           aggregate,  represent  a  fundamental  change  in the
                           information set forth in the Registration  Statement.
                           Notwithstanding   the  foregoing,   any  increase  or
                           decrease  in volume  of  securities  offered  (if the
                           total dollar of  securities  offered would not exceed
                           that which was registered) and any deviation from the
                           low or high  end of the  estimated  maximum  offering
                           range  may be  reflected  in the  form of  prospectus
                           filed with the Commission pursuant to Rule 424(b) if,
                           in the  aggregate,  the  changes  in volume and price
                           represent  no more  than a 20  percent  change in the
                           maximum  aggregate  offering  price  set forth in the
                           "Calculation  of  Registration   Fee"  table  in  the
                           effective registration statement;

                  (c)      To include any material  information  with respect to
                           the plan of distribution not previously  disclosed in
                           the Registration  Statement or any material change to
                           such information in the Registration Statement;

         Provided,  however,  that paragraphs  (1)(a) and (1)(b) do not apply if
         the  Registration  Statement is on Form S-3,  Form S-8 or Form F-3, and
         the information  required to be included in a post-effective  amendment
         by those  paragraphs  is  contained in periodic  reports  filed with or
         furnished to the Commission by the Registrant pursuant to Section 13 or
         Section  15(d)  of  the  Securities  Exchange  Act  of  1934  that  are
         incorporated by reference in the Registration Statement;

         2.       That, for the purpose of determining  any liability  under the
                  Securities  Act of 1933,  each such  post-effective  amendment
                  shall be deemed to be a new registration statement relating to
                  the  securities  offered  therein,  and the  offering  of such
                  securities at that time shall be deemed to be the initial bona
                  fide offering thereof;

         3.       To  remove  from  registration  by means  of a  post-effective
                  amendment any of the securities  being registered which remain
                  unsold at the termination of the offering;

         4.       That,  for purposes of  determining  any  liability  under the
                  Securities Act of 1933, each filing of the Registrant's annual
                  report  pursuant to Section  13(a) or 15(d) of the  Securities
                  Exchange Act of 1934 (and, where applicable, each filing of an
                  employee  benefit  plan's  annual  report  pursuant to Section
                  15(d)  of  the  Securities  Exchange  Act  of  1934)  that  is
                  incorporated by reference in the registration  statement shall
                  be deemed to be a new registration  statement  relating to the
                  securities   offered   therein,   and  the  offering  of  such
                  securities at that time shall be deemed to be the initial bona
                  fide offering thereof.

         Insofar as indemnification for liabilities arising under the Act may be
terminated  to directors,  officers and  controlling  persons of the  registrant
pursuant to the  provisions  referred  to in Item 15 above,  or  otherwise,  the
registrant  has been advised that in the opinion of the  Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore,  unenforceable. In the event that a claim for indemnification
against such  liabilities  (other than the payment by the registrant of expenses
incurred or paid by a director,  officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification is against public policy
as expressed in the Act and will be governed by the final  adjudication  of such
issue.


<PAGE>


                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this registration
statement  to be  signed  on  its  behalf  by  the  undersigned  thereunto  duly
authorized in the City of Des Moines, State of Iowa, on February 19, 1999.

                              MEREDITH CORPORATION

                                              By: /s/ John S. Zieser
                                                  ------------------------------
                                                 John S. Zieser, Vice President-
                                                   General Counsel and Secretary

                                POWER OF ATTORNEY

         Each person whose  signature  appears below  appoints  William T. Kerr,
Stephen M. Lacy, and John S. Zieser as such person's true and lawful attorney to
execute in the name of each such person,  and to file,  any  amendments  to this
Registration  Statement  that such attorney will deem  necessary or desirable to
enable the  Registrant to comply with the  Securities  Act, as amended,  and any
rules,  regulations,  and requirements of the Securities and Exchange Commission
with respect  thereto,  in  connection  with the  registration  of the shares of
Common Stock of the Registrant that are subject to this Registration  Statement,
which  amendments  may make such changes in such  Registration  Statement as the
above-named  attorney deems appropriate,  and to comply with the undertakings of
the Registrant made in connection with this Registration Statement;  and each of
the  undersigned  hereby  ratifies all that said attorney will do or cause to be
done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on February 19, 1999.

     /s/ William T. Kerr                               /s/ Stephen M. Lacy
- - --------------------------------------         ---------------------------------
William T. Kerr, Chairman of the Board,                 Stephen M. Lacy,
  Chief Executive Officer and Director    Vice President-Chief Financial Officer
      (Principal Executive Officer)        (Principal Accounting and Financial
                                                         Officer)

     /s/ E. T. Meredith, III                           /s/ Herbert M. Baum
- - --------------------------------------         ---------------------------------
  E. T. Meredith III, Chairman of the                 Herbert M. Baum, Director
   Executive Committee and Director

     /s/ Mary Sue Coleman                              /s/ Frederick B. Henry
- - --------------------------------------         ---------------------------------
      Mary Sue Coleman, Director                    Frederick B. Henry, Director

     /s/ Joel W. Johnson                               /s/ Robert E. Lee
- - --------------------------------------         ---------------------------------
       Joel W. Johnson, Director                       Robert E. Lee, Director

     /s/ Richard S. Levitt                             /s/ Philip A. Marineau
- - --------------------------------------         ---------------------------------
      Richard S. Levitt, Director                   Philip A. Marineau, Director

     /s/ Nicholas L. Reding                            /s/ Jack D. Rehm
- - --------------------------------------         ---------------------------------
     Nicholas L. Reding, Director                      Jack D. Rehm, Director


                          /s/ Barbara Uehling Charlton
                       ----------------------------------
                       Barbara Uehling Charlton, Director




                                                                       Exhibit 5

                            McDERMOTT, WILL & EMERY
                             227 West Monroe Street
                            Chicago, Illinois 60606





                                February 19, 1999


Meredith Corporation
1716 Locust Street
Des Moines, Iowa  50309-3023

     Re:  1,000,000  Shares of Common  Stock  (par  value  $1.00 per  share) for
          Meredith Corporation's Dividend Reinvestment Plan (the "Plan")

Ladies and Gentlemen:

         We have acted as counsel for Meredith  Corporation,  (the "Company") in
connection with the  preparation and filing of a Registration  Statement on Form
S-3 (the "Registration Statement") for the registration under the Securities Act
of 1933, as amended,  of 1,000,000 shares of the Company's  Common Stock,  $1.00
par value (the "Common Stock"),  which may be purchased pursuant to the Plan. We
have examined or considered all such  documents,  corporate  records,  officer's
certificates and certificates of public  officials,  and other instruments as we
have deemed  necessary or appropriate  for the purposes of the opinion set forth
below.  In addition to the  examination  outlined  above, we have conferred with
various  officers  of the  Company  and have  ascertained  or  verified,  to our
satisfaction,  such additional  facts as we deemed  necessary or appropriate for
the purposes of this opinion. Based on the foregoing, we are of the opinion that
the Common Stock,  upon  acquisition or when issued pursuant to the terms of the
Plan, will be duly authorized, validly issued, fully paid and nonassessable.  We
hereby consent to all references to our firm in the  Registration  Statement and
to the filing of this  opinion by the Company as an exhibit to the  Registration
Statement.

                                        Very truly yours,


                                        /s/ McDermott, Will & Emery
                                        McDermott, Will & Emery






The Board of Directors
Meredith Corporation:







We consent to the use of our report  incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.




 KPMG Peat Marwick LLP


Des Moines, Iowa
February 15, 1999




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