<PAGE>
                                                               FILE NO. 33-65135
                                                                  RULE 424(B)(3)
 
                             PROSPECTUS SUPPLEMENT
                      (TO PROSPECTUS DATED APRIL 4, 1996)
                (TO PROSPECTUS SUPPLEMENT DATED APRIL 10, 1996)
 
                                     PROSPECTUS NUMBER: 1404
                                     DATED: SEPTEMBER 24, 1996
 
 
                           MERRILL LYNCH & CO., INC.
                          MEDIUM-TERM NOTES, SERIES B
                   DUE NINE MONTHS OR MORE FROM DATE OF ISSUE
                              FLOATING RATE NOTES
 
<TABLE>
<CAPTION>
 
<S>                       <C>
 
BASE RATE:                LIBOR
 
 
INDEX MATURITY:           One Month
 
 
TRADE DATE:               September 24, 1996
 
 
SETTLEMENT DATE:          September 27, 1996
 
 
MATURITY DATE:            October 3, 1997
 
 
REDEMPTION DATE:          N/A
 
 
OPTIONAL REPAYMENT DATES: N/A
 
 
SPREAD:                   -0.030%
                          (minus three bps)
 
 
SPREAD MULTIPLIER:        N/A
 
 
MAXIMUM INTEREST RATE:    N/A
 
 
MINIMUM INTEREST RATE:    N/A
 
 
INTEREST RESET DATES:     Monthly
 
 
INTEREST PAYMENT DATES:   Monthly, on the third of each month, commencing November 4, 1996 through
                          maturity, subject to modified following business day convention.
 
 
INITIAL INTEREST RATE:    TBD, September 25, 1996
 
 
FORM:                     Book-entry
 
 
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