SIEBERT FINANCIAL CORP
10-K, 1997-03-31
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                    FORM 10-K
                      Annual Report Pursuant to Section 13
                 or 15(d) of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 1996       Commission file number 0-5703



                             SIEBERT FINANCIAL CORP.
              ----------------------------------------------------
             (Exact name of registrant as specified in its charter)

                    New York                                  1-1796714
          ------------------------------                ---------------------
         (State or other jurisdiction of                  (I.R.S. Employer 
         incorporation or organization)                 Identification Number)

         885 Third Avenue, Suite 1720
         New York, New York                                   10022
         ----------------------------------------            --------
         (Address of  principal executive office)           (Zip Code)

Registrant's telephone number, including area code: (212) 644-2400

Securities registered pursuant to Section 12(b) of the Act: None

Securities  registered  pursuant to Section 12(g) of the Act: Common Stock,  par
value $.01 per share

     Indicate by check mark  whether the  Registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                          Yes    X         No 
                              -------         -------

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10- K. [ X ]

     As of March 24, 1997,  the aggregate  market value of the voting stock held
by non-affiliates  of the Registrant was  approximately  $1,227,000 based on the
bid price of the Common Stock on the Nasdaq SmallCap Market on that date.

     As of  March  24,  1997,  there  were  5,237,610  shares  of  Common  Stock
outstanding,  including  5,105,000  shares  held by  Muriel F.  Siebert,  Chair,
President and a Director of the Registrant.

                      Documents incorporated by reference:

     Siebert  Financial  Corp.'s  definitive  proxy statement to be filed by the
Registrant  pursuant to Regulation 14A is  incorporated  by reference into items
10, 11, 12 and 13 of Part III of this Form 10-K by reference.



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<PAGE>

PART I

Item 1. BUSINESS

General

     Siebert Financial Corp. (the "Company") is a holding company which conducts
all of its business  activities in the retail discount  brokerage and investment
banking  business  through its  wholly-owned  subsidiary,  Muriel Siebert & Co.,
Inc., a Delaware corporation ("Siebert"). Muriel Siebert, the first woman member
of the  New  York  Stock  Exchange,  is the  President  and  owns  97.5%  of the
outstanding Common Stock of the Company.

     The Company is the  successor by merger to J.  Michaels,  Inc.  ("JMI"),  a
company incorporated on April 9, 1934 in the State of New York which had been in
the retail furniture  business for more than 100 years.  Because of a decline in
the  strength of JMI's core retail  furniture  business in  Brooklyn,  New York,
management  of JMI  concluded  that the return on JMI's assets  generated by its
business was  insufficient and decided that it would be in the best interests of
its  shareholders  to sell JMI's assets and  distribute  the net proceeds  after
payment of all  liabilities to the  shareholders  of JMI. On April 24, 1996, JMI
and Muriel Siebert Capital Markets Group, Inc., a Delaware  corporation owned by
Ms. Siebert ("MSCMG"),  entered into a plan and agreement of merger (the "Merger
Agreement")  providing for the merger (the "Merger") of MSCMG with and into JMI,
on  the  terms  and  conditions  contained  in the  Merger  Agreement,  and,  in
connection therewith, after a distribution concurrently with the consummation of
the Merger,  to transfer all of JMI's  remaining  assets to a liquidating  trust
pursuant  to the Merger  Agreement  and to sell such assets and  distribute  the
proceeds  thereof to the  shareholders  of JMI.  The Merger was  consummated  on
November 8, 1996. Shortly thereafter,  the first liquidating  dividend of $11.50
per share was paid to  shareholders  of JMI. An  additional  $2.50 per share was
paid in February  1997 and  additional  amounts are  expected in the future to a
total  distribution of approximately  $18.00 per share. The Company will have no
continuing involvement with the liquidation of the remaining assets of JMI.

     Following the merger, the Company's fiscal year was changed to December 31.

     Siebert  was  incorporated  on June 13, 1969 under the laws of the State of
Delaware. The principal executive offices of the Company and Siebert are located
at 885 Third Avenue, 17th Floor, New York, New York 10022.

Business Overview

     Siebert provides discount  brokerage  services and related services to more
than  80,000  investor  accounts.  Siebert's  focus  in its  discount  brokerage
business  is to serve  retail  clients  who  seek a wide  selection  of  quality
investment  services at commissions that are  substantially  lower than those of
full-commission  firms and competitive  with the leading  national  discounters.
Through its Capital  Markets  division,  Siebert  offers  institutional  clients
equity  execution  services  on an agency  basis and  equity,  fixed  income and
municipal underwriting and  investment  banking  services.  Siebert is a  
 

                                      -2-


<PAGE>
                                               
participant in the secondary markets for Municipal and U.S. Treasury securities.
The Capital  Markets  division  trades  listed closed end bond funds and certain
other  securities  for its own  account.  The  proprietary  trading  business is
strictly  segregated  from that of the  agency  business  executed  on behalf of
institutional clients.

     The firm is unique  among  discount  brokerage  firms in that  through  its
Capital Markets  division it offers a wide array of underwriting  and investment
banking  services  including  acting as sole manager,  co-manager  and otherwise
participating  in the management  underwriting  teams of, or acting as financial
advisors  for,  municipal,  corporate  debt and  equity,  government  agency and
mortgage/asset backed securities issues.

     The Company believes that it is the largest Woman-Owned Business Enterprise
("WBE") in the capital  markets  business in the country through Siebert and the
largest  Minority  and Women's  Business  Enterprise  ("MWBE") in the tax exempt
underwriting area in the country through its Siebert Brandford Shank Division.

The Retail Discount Brokerage Business

     Discount  Brokerage and Related Services.  The Commission  eliminated fixed
commission  rates on securities  transactions  on May 1, 1975, a date that would
later come to be known as "May Day",  spawning the discount brokerage  industry;
that very day,  on the  opening  bell,  Siebert  executed  its first  discounted
commission  trade.  The firm has been a member of The New York  Stock  Exchange,
Inc. (the "NYSE") longer than any other discount broker.

     Siebert  provides  discount  brokerage  and  related  services to more than
80,000 investor accounts.  Siebert's focus in its discount brokerage business is
to serve retail clients who seek a wide selection of quality investment services
at commissions that are substantially lower than those of full-commission  firms
and competitive with the national discounters.

     Siebert clears securities  transactions on a fully-disclosed  basis through
National  Financial  Services  Corp.  ("NFSC"),  a wholly  owned  subsidiary  of
Fidelity  Investments,  as its clearing agent for all  transactions.  NFSC, with
over  $4  billion  in  assets,  adds  state-of-the-art  technology  as  well  as
back-office  experience  to the  operations of Siebert  supplementing  Siebert's
in-house systems.

     Siebert serves investors who make their own investment  decisions.  Siebert
seeks to assist its customers in their investment decisions by offering a number
of value added services, including quick and easy access to account information.
The firm  provides its  customers  with  information  via  toll-free 800 service
direct to its  representatives  between  7:30 a.m. and 7:30 p.m.  Eastern  Time.
Through its MarketPhone  Voice Response  service and its Siebert OnLine software
introduced,  in the  first  quarter  of 1996,  24 hour  access is  available  to
customers.  Siebert's exclusive PerformanceFax P&L analysis service,  introduced
in the second  quarter of 1996,  provides by  facsimile  profit and loss account
information  before the market opens each morning.  In January,  1997 SiebertNet
was introduced  providing  customers with the ability to place orders,  get real
time quotes and news and other services directly over the Internet.


                                      -3-
<PAGE>

     Independent  Retail  Execution  Services.  Siebert  is  independent  of the
Over-the- Counter ("OTC") and "Third" market makers and consequently offers what
is believed to be the best possible trade executions for customers. Siebert does
not make markets in securities,  nor does it position  against  customer orders.
Most of the  firm's  listed  orders  are  routed  to the  primary  exchange  for
execution.  This allows the customer the opportunity for price  improvement when
trading directly on the NYSE. Through a service called NYSE Prime*,  Siebert has
the ability to document to customers all price  improvements  received on orders
executed  on the NYSE when orders are filled at better  than the  National  Best
Bid/Offer.

     The firm's OTC orders are executed through a network of unaffiliated Nasdaq
market  makers with no single  market maker  executing  all trades.  This allows
Siebert to fill its  customer  orders by choosing the market maker it deems best
in each  particular  stock  quickly and  efficiently  in all market  conditions.
Additionally,   the  firm  offers  customers   execution  services  through  the
SelectNet*  and Instinet*  systems.  These systems are not generally  offered by
other discounters. Siebert believes that its OTC executions afford its customers
the best possible opportunity for consistent price improvement. Siebert does not
execute OTC trades through affiliated market makers.

     Siebert  executes  trades of fixed  income  securities  through its Capital
Markets division.  Representatives  of Siebert's Capital Markets division assist
clients in buying,  selling or shopping for  competitive  yields of fixed income
securities,   including  municipal  bonds,  corporate  bonds,  U.S.  Treasuries,
mortgage-backed  securities,  Government Sponsored Enterprises,  Unit Investment
Trusts  ("UITs") or  Certificates  of Deposit  ("CDs").  See  "Business--Capital
Markets Division."

     Retail  Customer  Service.   Siebert  provides  retail  customers,   at  no
additional  charge,  with  personal  service via  toll-free  access to dedicated
customer  support  personnel for all of its products and services.  The customer
service  department  is  located  in its  home  office  in New  York  City.  The
department is staffed and  supervised by securities  professionals  qualified to
address all of the clients' needs. Each representative is equipped with powerful
workstations  running  multiple  software  programs   simultaneously  for  quick
response to customer  inquiries.  The  workstations  display  real-time  quotes,
market information, up-to-date equity and margin balances, positions and account
history.

     Products  and  Services.  Siebert  offers  retail  customers  a variety  of
products and services  designed to assist them with their  investment  needs and
allow  them the  convenience  of  maintaining  a single  brokerage  account  for
simplicity and security.  The firm backs up its order  execution  service with a
no-hassle service  guarantee that states,  "If you are dissatisfied with a trade
for any reason, that trade is commission free."


- --------
*NYSE Prime is a service mark of the New York Stock Exchange, Inc.; SelectNet is
a trademark of Nasdaq; Instinet is a trademark of Reuters.

                                      -4-


<PAGE>

     Siebert's  products  and  services  include  the Siebert  Asset  Management
account  featuring no- fee, no minimum check  writing;  a dividend  reinvestment
program that allows for the automatic  reinvestment of cash dividends as well as
capital  gains  distribution;  retirement  accounts that are free of fees if the
account maintains assets of at least $10,000; $100 million in account protection
per account  consisting  of $500,000 in standard  insurance and $99.5 million in
additional protection,  at no charge; free safekeeping services; and the Siebert
Syndicate Hotline,  Siebert's  exclusive  municipal bond syndicate  notification
program.

     Electronic Services. Siebert provides customers with electronic delivery of
services  through a variety of means,  as  discussed  below.  Siebert  believes,
however,  that the electronic  delivery services,  while cost efficient,  do not
offer a customer the ultimate in flexibility.  Siebert believes a combination of
electronic  services and  personalized  telephonic  service  maintains  customer
loyalty and best  serves the needs of most  customers.  To that end,  all of the
services of the firm are supported by trained licensed securities professionals.

     Siebert  OnLine - the firm's  popular PC software,  introduced in the first
quarter of 1996,  runs on Windows 3.1* and  Windows95*  through a secure private
connection.  It features  easy  installation  and intuitive  operations  but its
design  lends  itself to the active  trader as well.  With the click of a mouse,
investors can check their account status,  get real-time quotes and place orders
to trade securities 24 hours a day.

     Siebert  MarketPhone(R)  - allows  customers to trade at their  convenience
through  touch-tone  phones and to check  balances  and  executions  and receive
real-time quotes,  free. The service also permits  automatic  transfer to a live
broker or the use of the fax-on-demand feature to select an investment report to
be delivered to a fax machine within 90 seconds  through the firm's  Research by
Fax(R) service.

     PerformanceFax - introduced in the second quarter of 1996, allows customers
to receive a comprehensive  profit and loss analysis of their  portfolios  faxed
each morning  before the market  opens.  Alternatively,  the customer can select
from weekly and monthly schedules for receipt of PerformanceFax reports.

     SiebertNet - Internet  access with features  including the  efficiency  and
manageability of placing stock orders, obtaining real time quotes,  confirmation
of pending  and  executed  orders,  access to late  breaking  news and  valuable
financial reports, as well as current account information including balances and
positions.

     Siebert  FundExchange(R) - The FundExchange(R) Mutual Fund service provides
customers  with access to  approximately  4,500 mutual  funds,  including  1,000
no-load funds, about 340 of which have no-transaction fees.

     Siebert is  currently  developing  and will offer  during the next year new
products and services including the following:

- --------
* Windows 3.1 and Windows95 are trademarks of the Microsoft Corporation.

                                      -5-


<PAGE>

     On-line  statement   imaging  system  -  Electronic   imaging  of  customer
     statements   will  be   displayed   directly   on  the  screen  of  Siebert
     representatives for fast accurate reconciliation of customer accounts.

     PerformanceFax   enhancements  -  New  reports  will  become  available  to
     customers.

     No annual fee VISA(R)* credit card - Will allow customers to make purchases
     with a Siebert VISA credit card.

     Enhanced MarketPhone(R) telephone brokerage service - Features will include
     quotes on mutual  funds and  Canadian  securities;  the ability to purchase
     mutual funds; a new upgraded menu system; and additional access ports.

     Siebert Fax on Demand  service -  Customers  will be able to call toll free
     from any touch tone  telephone  and select from a list of reports that will
     be faxed 24 hours a day.

     Newsand  trade  execution  alert service via PC, beeper and fax - Customers
     will be able to keep  abreast  of the market  whether at home or  traveling
     using the firm's alert service.

     VIP Premiere  Statement - The  statements  will offer a more  sophisticated
     view of the brokerage account information including a new account valuation
     section,  an asset allocation pie chart, a new improved  activity  section,
     and a more detailed income summary section.

     A Charitable  Common Fund account that will allow  customers to  contribute
     appreciated  securities  and  designate  the  beneficiaries  of income  and
     principal without incurring capital gains taxes on the appreciation.

     Retail New Accounts.  Siebert maintains a separate New Accounts  department
to  familiarize  each customer with  Siebert's  array of services,  policies and
procedures.  The department  assists in the development of new business received
through  the firm's  print and  broadcast  advertising  as well as its  referral
programs.  Additionally,  requests to upgrade services such as option and margin
approval are handled by this department.

     The Retail New  Accounts  department  assesses  the  credit  worthiness  of
customers  and  monitors  control  procedures  for  each  new  customer.   These
procedures  include the use of a  combination  of  nationally  recognized  fraud
prevention  services and internal controls  developed and maintained by Siebert.
Management feels that these procedures minimize Siebert's exposure to customers'
fraudulent activities.

     The New  Accounts  department  staff  also  assist  customers  in  document
management and compliance with regulatory requirements.

- --------
         *VISA is a registered trademark of VISA International.

                                      -6-

<PAGE>
                                         
     Retirement  Accounts.  Siebert offers  customers a variety of self-directed
retirement  accounts for which it acts as agent on all  transactions.  Custodial
services are provided through NFSC, the firm's clearing agent, which also serves
as trustee for such accounts.  IRA, SEPP IRA and KEOGH accounts can be invested,
and 401(k) plans will in the near future be able to be invested, in a wide array
of  mutual  funds,   stocks,   bonds  and  other  investments  all  through  one
consolidated  account.  Cash  balances in these  accounts are swept daily to the
money  market  fund  chosen by the  customer.  Retirement  accounts in excess of
$10,000 in assets are free of maintenance fees.  Retirement  accounts also enjoy
free  dividend  reinvestment  in more  than  6,000  publicly  traded  securities
allowing  customers to  automatically  reinvest cash dividends and capital gains
distributions for additional shares of the same security.

     Customer  Financing.  Customers'  securities  transactions  are effected on
either a cash or margin  basis.  Generally,  a customer  buying  securities in a
cash-only  brokerage account is required to make payment by the settlement date,
currently  three  business  days  after  the  trade is  executed.  However,  for
purchases of certain types of securities,  such as options, a customer must have
a cash or a money  market fund balance in his or her account  sufficient  to pay
for the trade prior to its  execution.  When selling  securities,  a customer is
required to deliver the securities,  and is entitled to receive the proceeds, on
the  settlement  date.  In an account  authorized  for margin  trading,  Siebert
arranges  for the  clearing  agent to lend its  customer a portion of the market
value of  certain  securities  up to the limit  imposed by the  Federal  Reserve
Board,  which for most  equity  securities  is  initially  50%.  Such  loans are
collateralized  by the  securities  in the  customer's  account.  Short sales of
securities  represent  sales of borrowed  securities and create an obligation to
purchase the securities at a later date.  Customers may sell securities short in
a margin account  subject to minimum equity and applicable  margin  requirements
and the availability of such securities to be borrowed.

     In  permitting a customer to engage in  transactions,  Siebert  assumes the
risk of its customer's  failure to meet his or her  obligations and in the event
of adverse changes in the market value of the securities positions in his or her
account.  Both  Siebert and its clearing  agent  reserve the right to set margin
requirements higher than those established by the Federal Reserve Board.

     Pursuant to its clearing  agreement,  Siebert  participates in its clearing
agent's  income  from  financing  Siebert  customers'  transactions.   See  also
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations."

     Offices.  During the fourth quarter of 1996, Siebert opened retail discount
brokerage  offices in  Morristown,  New Jersey and Palm Beach and Surfside  (Bal
Harbour),  Florida and entered  into an  agreement to relocate its office in Los
Angeles to Beverly Hills.

     Siebert currently  maintains seven retail discount brokerage  offices.  See
"Item  2  Properties."   Customers  can  visit  the  offices  to  obtain  market
information,  place  orders,  open  accounts,  deliver  and  receive  checks and
securities, and obtain related customer services in person.  Nevertheless,  most
of Siebert's activities are conducted by telephone and mail.

                                      -7-


<PAGE>
                                          
     The New York office  remains open Monday  through  Friday from 7:30 a.m. to
7:30 p.m.,  Eastern Time, daily, while branch offices remain open from 9 a.m. to
5 p.m., Eastern Time, daily to service customers in person and by telephone.

     During the second  quarter of 1996,  the firm reached an agreement with its
clearing firm whereby the clearing firm would  guarantee the  availability of up
to 14 trading positions and related telephone and computer equipment for the use
of  Siebert   personnel  in  the  event  Siebert's  main  trading  facility  was
unavailable  for any  reason.  Furthermore,  the 14 trading  positions  would be
supported  by the  clearing  agent's  internal  licensed  representatives  until
Siebert's  representatives  arrived.  The  clearing  firm has  failed to provide
evidence  that they will be able to meet their  commitments  and the  Company is
taking steps to provide alternate arrangements as soon as practical.

     Information  Systems.  Siebert's operations rely heavily on its information
processing  and  communications  systems.  Siebert's  system  for  processing  a
securities transaction is automated.  Registered  representatives  equipped with
online  computer  terminals  can access  customer  account  information,  obtain
securities prices and related information and enter and confirm orders online.

     To  support  its  customer  service  delivery  systems,  as well  as  other
applications such as clearing functions, account administration,  record keeping
and direct  customer  access to  investment  information,  Siebert  maintains  a
computer network in New York.  Through its clearing agent,  Siebert's  computers
are also linked to the major registered United States securities exchanges,  the
National  Securities  Clearing  Corporation  and The  Depository  Trust Company.
Failure of  Siebert's  information  processing  or  communication  systems for a
significant  period of time could limit its ability to process its large  volume
of transactions accurately and rapidly. This could cause Siebert to be unable to
satisfy its  obligations  to customers  and other  securities  firms,  and could
result in regulatory violations. External events, such as an earthquake or power
failure, loss of external information feeds, such as security price information,
as well as  internal  malfunctions,  such as those that could  occur  during the
implementation of system modifications, could render part or all of such systems
inoperative.

     To enhance the  reliability  of the system and  integrity of data,  Siebert
maintains  carefully  monitored  backup and recovery  functions.  These  include
logging of all critical files intra-day, duplication and storage of all critical
data outside of its central  computer  site each  evening,  and  maintenance  of
facilities for backup and communications located in facilities provided by NFSC,
its clearing agent, at the World Financial Center.

Capital Markets Division

     In 1991,  Siebert  formalized its commitment to its institutional  customer
base by creating the Siebert  Capital  Markets  division (the  "Capital  Markets
Division").  This group has served as a co-  manager,  selling  group  member or
underwriter  on a  full  spectrum  of new  issue  offerings  by  municipalities,
corporations and federal agencies. The Division has been involved in issues from
New York to  California.  In addition,  the  Division's  distribution  system is
extensive.  The firm has an  active  retail  account  base in  excess  of 80,000
accounts,  and an  institutional  account base which numbers  approximately  600
accounts.


                                      -8-

<PAGE>


     The Company  believes  that it is the  largest  WBE in the capital  markets
business in the country  through  Siebert and the largest MWBE in the tax exempt
underwriting area in the country through its Siebert Brandford Shank Division.

     The two  principal  areas of the Capital  Market  Division  are  Investment
Banking and Institutional Equity Execution Services.

     Investment Banking. Siebert offers investment banking services to corporate
and municipal clients through its Capital Markets Division which participates in
public offerings of equity and debt securities with institutional and individual
investors.

     Siebert has  participated as an underwriter for taxable and tax-exempt debt
raising capital for many types of issuers  including states,  counties,  cities,
transportation  authorities,   sewer  and  water  authorities  and  housing  and
education agencies. Since it began underwriting in 1989, the firm has co-managed
over $61.6  billion in municipal  debt.  Investment  Banking  revenues  from the
underwriting of taxable and tax-exempt debt and fees from financial  advisor and
remarketing  activities are set forth in the table "Selected  Financial Data" in
Part II - Item 6.

     In October 1996,  Siebert  formed the Siebert  Brandford  Shank Division of
Siebert to add to the former  activities  of Siebert's  tax exempt  underwriting
department the activities of 26 municipal  investment banking  professionals who
were previously employed by the 13th largest tax exempt underwriting firm in the
country.  As soon  as all  licenses  and  consents  are  obtained,  the  Siebert
Brandford Shank Division will be separately  incorporated and Napoleon Brandford
and  Suzanne F. Shank will own 51% of the equity and be  entitled  to 51% of the
net profits or bear 51% of any net losses after  Siebert's  recovery of start-up
expenses  while  Siebert  will have the  balance.  The group is expected to make
Siebert a more significant  factor in the tax exempt  underwriting area. This is
expected to enhance Siebert's government and institutional relationships as well
as the breadth of products that can be made available to retail clients.

     In addition to  occupying a portion of  Siebert's  existing  offices in New
York, the new Division has opened offices in San Francisco,  Seattle and Houston
and is paying rent on an interim basis while  negotiating  to open or assume the
leases for additional offices in Dallas, Chicago,  Detroit and Los Angeles. The
additional overhead and costs incurred in the openings will adversely impact net
income until  additional  revenues are produced in amounts  sufficient to absorb
such  overhead  and  costs.  There  can be no  assurance  as to when and if such
revenues  will be  produced.  As a startup  Division,  the unit has not yet been
profitable.

     To date,  however,  the  Division  has been  awarded  roles as  Co-Managing
Underwriter  of offerings  approximating  $3.5 billion and as a Senior  Managing
Underwriter  of offerings  of  approximately  $500  million  expected to come to
market between April 1 and December 31, 1997. Awarded clients include the States
of California,  Texas and Washington and the Cities of Chicago,  Detroit and St.
Louis.

     Siebert has participated as an underwriter in several of the largest common
stock offerings that have come to market,  including Conrail,  Allstate,  PacTel
Corporation,  Estee  Lauder  and  Lucent  Technologies.  To  date,  the firm has
participated  as an underwriter in over 105 offerings  including  corporate debt
issuance totaling over $3.6 billion.

                                      -9-


<PAGE>
                                  
     The  principal  sources of  revenue of the  Capital  Markets  Division  are
underwriting  profits and  management  fees derived from  underwriting.  Certain
risks are involved in the  underwriting of securities.  Underwriting  syndicates
agree to purchase  securities  at a discount  from the initial  public  offering
price.  If the securities  must be sold below the syndicate cost, an underwriter
is exposed to losses on the securities that it has committed to purchase. In the
last several  years,  investment  banking firms have  increasingly  underwritten
corporate and municipal offerings with fewer syndicate  participants or, in some
cases, without an underwriting syndicate. In such cases, the underwriter assumes
a larger part or all of the risk of an underwriting  transaction.  Under Federal
securities laws,  other laws and court  decisions,  an underwriter is exposed to
substantial potential liability for material  misstatements or omissions of fact
in the prospectus used to describe the securities being offered. While municipal
securities are exempt from the registration  requirements of the Securities Act,
underwriters  of municipal  securities  nevertheless  are exposed to substantial
potential  liability in connection with material  misstatements  or omissions of
fact in the offering  documents  prepared in connection  with  offerings of such
securities.

     Institutional Equity Execution Services.  The firm emphasizes  personalized
service,  professional  order handling and client  satisfaction to approximately
400 institutional  accounts. It utilizes up to 15 independent floor brokers that
use an extensive network linked via direct "ring down" circuits.  Each broker is
strategically  located  on a major  exchange,  which  allows  Siebert to execute
orders in all market environments.  Utilizing its clearing arrangement,  Siebert
has  the  ability  to  provide  foreign   execution  and  clearing  services  to
institutional  customers.  Although the firm from time to time positions stocks,
options or futures,  it does not execute  customer orders against such positions
because Siebert believes its client's interest in a transaction should always be
placed above any other interest.  The firm's  institutional client list includes
some of the largest  pension  funds,  investment  managers  and banks across the
country.  The firm trades an average of 668,000  shares daily for  institutional
investors and for its own account.

     Institutional  Basket  Trading  Technology.  The Capital  Markets  Division
completed in the second  quarter of 1996 the design and  commenced  operation of
the exclusive Siebert Real-Time List Execution System ("SRLX"). SRLX is designed
exclusively  for  institutional  customers who employ the use of basket  trading
strategies in their portfolio management.

     SRLX enables the Capital Markets Division to simultaneously manage an array
of baskets for multiple clients while providing real-time analysis.  SRLX can be
integrated  into an existing local area network.  It is built with the latest 32
bit technology to take advantage of today's Pentium-based PC's running Microsoft
Windows95* or Windows NT*. Data integrity is assured  through a private  digital
T1 line with built-in network redundancy.


- --------
* Pentium is a  trademark  of the Intel  Corporation;  Microsoft  Windows95  and
WindowsNT are a trademarks of the Microsoft Corporation.

                                      -10-


<PAGE>

    
     SRLX is built for  institutional  customers  with features  designed to add
significant value to their trading capabilities.  SRLX features include: Written
almost  entirely in VB native code by in-house staff for  reliability and speed;
sophisticated  graphical interface allowing  exceptional control and monitoring;
real-time  order entry,  reporting and messaging from the  inter-market  trading
network;  real-time  basket  analysis  including  average pricing and liquidity;
multiple  basket  management  from  a  single  window;  account  allocation  and
end-of-day report uploading;  customized client reports; active intervention for
large blocks or inactive stocks; and built-in  automatic  fail-safe and recovery
system.

Advertising, Marketing and Promotion

     Siebert  develops and  maintains its retail  customer base through  printed
advertising in financial  publications,  broadcast commercials over national and
local cable TV channels as well as promotional efforts and public appearances by
Ms. Siebert.  Additionally,  a significant portion of the firm's new business is
developed directly from referrals by satisfied customers.

     The Capital Markets Division  maintains a practice of announcing in advance
that it will contribute a portion of the net commission revenues it derives from
sales  of  negotiated  new  issue  equity,  municipal  and  government  bonds to
charitable   organizations.   Once  the  Siebert  Brandford  Shank  division  is
profitable,  the  division  will likely  follow a similar  practice.  Siebert is
certified as a WBE with numerous states,  agencies and  authorities.  Siebert is
the only "WBE" which offers both retail and institutional  product  distribution
capabilities.   It  is  also  the  largest  "WBE"  with   significant   minority
participation.  Although  it has been a member  of the New York  Stock  Exchange
since 1967, new business  opportunities  have become  available to it based upon
its status as a "WBE." See "Business - Regulation."

     Many of the firm's  competitors expend substantial funds in advertising and
direct  solicitation  of prospects and customers to increase  their share of the
market.

Competition

     Siebert  encounters   significant   competition  from  full-commission  and
discount  brokerage firms, as well as from financial  institutions,  mutual fund
sponsors  and other  organizations  many of which are  significantly  larger and
better capitalized than Siebert. The general financial success of the securities
industry  over the past several  years has  strengthened  existing  competitors.
Siebert  believes  that  such  success  will  continue  to  attract   additional
competitors such as banks,  insurance  companies,  providers of online financial
and information services, and others as they expand their product lines. Many of
these competitors are larger, more diversified,  have greater capital resources,
and offer a wider range of services and financial products than Siebert. Siebert
competes  with a wide  variety  of vendors of  financial  services  for the same
customers.  Siebert believes that the main competitive advantages are quality of
execution and service,  responsiveness,  price of services and products offered,
and the breadth of product line.

     Among Siebert's principal retail competitors are Charles Schwab,  Quick and
Reilly,  Fidelity  Investments,  Waterhouse  Securities,  Jack  White & Co.  and
Kennedy Cabot. Siebert charges commissions lower than some other discount

                                      -11-

<PAGE>

brokers including Charles Schwab,  Quick & Reilly and Fidelity  Investments.  In
investment banking,  Siebert's  principal  competitors for business include both
national and regional firms, some of whom have resources  substantially  greater
than Siebert's.

Regulation

     The  securities  industry  in the United  States is  subject  to  extensive
regulation  under both  Federal  and state laws.  The  Securities  and  Exchange
Commission (the "Commission") is the Federal agency charged with  administration
of the Federal  securities laws.  Siebert is registered as a broker-dealer  with
the  Commission,  the NYSE and the National  Association  of Securities  Dealers
("NASD").  Much of the  regulation  of  broker-dealers  has  been  delegated  to
self-regulatory organizations,  principally the NASD and the national securities
exchanges such as the NYSE which is Siebert's  primary regulator with respect to
financial and operational compliance. These self-regulatory  organizations adopt
rules (subject to approval by the Commission) governing the industry and conduct
periodic  examinations of  broker-dealers.  Securities firms are also subject to
regulation  by state  securities  authorities  in the  states  in which  they do
business. Siebert is registered as a broker-dealer in 48 states, the District of
Columbia and Puerto Rico.

     The principal  purpose of regulations and discipline of  broker-dealers  is
the protection of customers and the securities  markets,  rather than protection
of creditors  and  stockholders  of  broker-dealers.  The  regulations  to which
broker-dealers  are  subject  cover  all  aspects  of the  securities  business,
including  training  of  personnel,   sales  methods,  trading  practices  among
broker-dealers, uses and safekeeping of customers' funds and securities, capital
structure of securities firms, record keeping,  fee arrangements,  disclosure to
clients,  and the  conduct of  directors,  officers  and  employees.  Additional
legislation,   changes  in  rules   promulgated   by  the   Commission   and  by
self-regulatory organizations or changes in the interpretation or enforcement of
existing  laws and  rules may  directly  affect  the  method  of  operation  and
profitability  of  broker-dealers  and  investment  advisers.   The  Commission,
self-regulatory  organizations  and state  securities  authorities  may  conduct
administrative  proceedings which can result in censure,  fine, cease and desist
orders, or suspension or expulsion of a broker-dealer or an investment  adviser,
its officers, or employees. Neither the Company nor Siebert has been the subject
of such administrative proceedings.

     As a  registered  broker-dealer  and NASD member  organization,  Siebert is
required  by  Federal  law to  belong  to  the  Securities  Investor  Protection
Corporation  ("SIPC"),  which  provides,  in the event of the  liquidation  of a
broker-dealer,  protection for securities held in customer  accounts held by the
firm of up to $500,000  per  customer,  subject to a  limitation  of $100,000 on
claims for cash  balances.  SIPC is funded  through  assessments  on  registered
broker-dealers.  In addition, Siebert, through its clearing agent, has purchased
from private insurers  additional  account protection of up to $99.5 million per
customer,  as defined,  for customer securities  positions only. Stocks,  bonds,
mutual funds and money market funds are considered  securities and are protected
on a  share  basis  for  the  purposes  of SIPC  protection  and the  additional
protection (i.e.,  protected securities may either be replaced or converted into
an equivalent market value as of the date a SIPC trustee is appointed).  Neither
SIPC  protection nor the additional  protection  applies to  fluctuations in the
market value of securities.

                                      -12-

<PAGE>
                                               
     Siebert is also authorized by the Municipal Securities  Rulemaking Board to
effect  transactions in municipal  securities on behalf of its customers and has
obtained  certain  additional   registrations  with  the  Commission  and  state
regulatory agencies necessary to permit it to engage in certain other activities
incidental to its brokerage business.

     Margin  lending  arranged by Siebert is subject to the margin  rules of the
Board of Governors of the Federal Reserve System and the NYSE. Under such rules,
broker-dealers  are  limited  in the  amount  they may lend in  connection  with
certain  purchases and short sales of securities and are also required to impose
certain  maintenance  requirements  on the amount of securities and cash held in
margin accounts. In addition, those rules and rules of the Chicago Board Options
Exchange  govern the amount of margin  customers  must  provide and  maintain in
writing uncovered options.

     In  the  recent  election,  voters  in the  State  of  California  approved
Proposition 209, a proposed  statewide  constitutional  amendment by initiative,
and the  Governor  issued  an  executive  order  requiring  state  officials  to
immediately   implement  the  initiative.   Proposition  209  bans  preferential
treatment for women and minorities in state  programs.  Under  Proposition  209,
state  agencies  have been ordered to end all quotas or set asides.  A number of
lawsuits were filed challenging the  constitutionality  of the proposition under
the  Fourteenth  Amendment  and the equal  protection  clause and a court in San
Francisco  has  issued  an  injunction   blocking  the   implementation  of  the
proposition. The Court of Appeals for the Ninth Circuit is currently considering
the appeal of the injunction blocking  Proposition 209's  implementation.  It is
unclear at this point whether the  proposition  will be  implemented or what the
impact of the  proposition  will be on the new business  opportunities  that may
have become available to Siebert in California based upon its status as a "WBE."
Ms. Siebert  believes that  irrespective of the legal  requirements,  as long as
there is a "sensitivity to diversity" and "competitive equality,"  opportunities
will be available for WBEs and MBEs.

See "Business-Advertising, Marketing and Promotion."

Net Capital Requirements; Net Capital

     As a  registered  broker-dealer,  Siebert  is subject  to the  Uniform  Net
Capital  Rule (Rule  15c3-1)  promulgated  by the  Commission  (the "Net Capital
Rule"),  which has also been adopted through  incorporation by reference in NYSE
Rule 325.  Siebert is a member  firm of the NYSE and the NASD.  The Net  Capital
Rule   specifies   minimum  net   capital   requirements   for  all   registered
broker-dealers  and is designed to measure  financial  integrity and  liquidity.
Failure to maintain the required net capital may subject a firm to suspension or
expulsion by the NYSE and the NASD,  certain  punitive actions by the Commission
and other regulatory bodies and, ultimately, may require a firm's liquidation.

     "Net  capital" is defined as net worth  (assets  minus  liabilities),  plus
qualifying  subordinated  borrowings,  less certain  deductions that result from
excluding   assets  that  are  not  readily   convertible  into  cash  and  from
conservatively  valuing certain other assets.  These deductions  include charges
(haircuts)  that  discount the value of firm  security  positions to reflect the
possibility of adverse changes in market value prior to disposition.

     The Net Capital Rule requires  notice of equity  capital  withdrawals to be
provided to the Commission prior to and subsequent to withdrawals  exceeding

                                      -13-

<PAGE>

certain   sizes.   Such  rule   prohibits   withdrawals   that  would  reduce  a
broker-dealer's  net  capital  to an  amount  less  than  25% of its  deductions
required by the Net Capital Rule as to its security  positions.  The Net Capital
Rule also allows the  Commission,  under  limited  circumstances,  to restrict a
broker-dealer from withdrawing equity capital for up to 20 business days.

     The firm falls within the  provisions  of  Regulation  240.15c3-1(a)(1)(ii)
promulgated  by the  Commission.  Siebert  has  elected  to use the  alternative
method,  permitted by the rule, which requires that Siebert maintain minimum net
capital, as defined,  equal to the greater of $250,000 or 2 percent of aggregate
debit balances arising from customer transactions,  as defined. (The net capital
rule of the NYSE also provides that equity  capital may not be withdrawn or cash
dividends  paid if  resulting  net  capital  would  be less  than 5  percent  of
aggregate  debits.)  At December  31, 1996 and 1995,  Siebert had net capital of
$7.8 million and $4.6 million,  respectively,  and net capital  requirements  of
$250,000  under  Regulation  240.15c3-1(a)(1)(ii).  Siebert  is not  subject  to
Commission Rule 15c3-3 and claims exemption from the reserve  requirement  under
Section  15c3-  3(k)(2)(ii).  The firm  maintains  net  capital in excess of the
Commission Rule 17a-11 requirement.

Employees

     As of March 18,  1997,  Siebert had 121 full time  employees,  four of whom
were corporate  officers.  None of the employees are represented by a union, and
Siebert believes that its relations with its employees are good.

Item 2. Properties

     Siebert operates its business out of the following nine offices:

<TABLE>
<CAPTION>

                                               Approximate          Expiration
                                             Office Area in          Date of
                                                Square               Current                  Renewal
          Location                               Feet                Lease                    Terms
          --------                               ----                -----                    -----

<C>                                            <C>                  <C>                   <C>          
885 Third Ave.                                 7,828 SF             7/15/97                5 year option
Suite 1720
New York, NY  10022

2020 Avenue of the Stars                         846 SF               N/A                 Month-to-month
Concourse Level
Suite C216
Los Angeles, CA  90067

220 Sansome Street                             3,250 SF             2/28/00                    None
15th Floor
San Francisco, CA  94104
(Investment Banking only)


                                      -14-

<PAGE>
                                               Approximate          Expiration
                                             Office Area in          Date of
                                                Square               Current                  Renewal
          Location                               Feet                Lease                    Terms
          --------                               ----                -----                    -----

4400 North Federal Highway                     1,038 SF             2/28/02                    None
Suite 106D
Boca Raton, FL  33431

400 Fifth Avenue South                         1,008 SF             4/22/99                    None
Suite 100
Naples, FL  33940

230-238 Royal Palm Way                           629 SF            10/31/97                1 year option
Suite 408-410
Palm Beach, FL  33480

9569 Harding Avenue                            1,150 SF             9/30/98                    None
Surfside, FL  33154


66 South Street                                1,341 SF             8/31/06                    None
Morristown, NJ  07960


2 Union Square                                   325 SF             4/30/97                 2 one year
601 Union Street                                                                              options
Seattle, WA  98101
(Investment Banking only)

601 Jefferson                                    220 SF               Month                     None
Suite 320                                                               to
Houston, TX 77002                                                     month
(Investment Banking only)
</TABLE>

     In addition to  occupying a portion of  Siebert's  existing  offices in New
York,  the new Siebert,  Brandford,  Shank  Division  has opened  offices in San
Francisco,  Seattle and  Houston  and is paying  rent on an interim  basis while
negotiating  to open or assume  the  leases  for  additional  offices in Dallas,
Chicago, Detroit and Los Angeles.

     The Company  believes  that its  properties  are in good  condition and are
suitable and adequate for the Company's business operations.

Item 3. Legal Proceedings

     Siebert is involved in various routine lawsuits of a nature which is deemed
customary  and  incidental to its business.  In the opinion of  management,  the
ultimate  disposition of such actions will not have a material adverse effect on
its financial position or results of operations.

                                      -15-


<PAGE>
                      

Item 4. Submission of Matters to a Vote of Security Holders

     Not applicable.

PART II

Item 5. Market for Registrant's Common Equity and Related Stockholder Matters

     The Common Stock commenced  trading in the Nasdaq SmallCap Market under the
symbol "SIEB" on November 12, 1996.  The high and low sales prices of the Common
Stock reported by the Nasdaq SmallCap Market during the following periods were:

                                                       High             Low

November 12, 1996 to December 31, 1996........      $ 12.00           $ 9.00

January 1, 1997 to March 24, 1997.............      $ 12.375          $ 9.25

     The closing bid price on March 24, 1997 in the Nasdaq  SmallCap  Market was
$9.25 per share.

     As of March 24,  1997,  there were  approximately  530 holders of record of
Common Stock.

Limited Offering of Shares

     In  January,  1997  the  Company  offered  to "odd  lot"  shareholders  the
opportunity  to round up to the closest 100 shares any holdings of an odd amount
at a price of $9.375 per share.  The offer,  once  extended,  expired  March 21,
1997. 1,713 shares were issued pursuant to the offer.

Dividend Policy

     Subject to  statutory  and  regulatory  constraints,  prevailing  financial
conditions and future earnings, the Company may pay cash dividends on its Common
Stock but has not done so to date. In considering whether to pay such dividends,
the Company's  Board of Directors  will review the earnings of the Company,  its
capital  requirements,  its  economic  forecasts  and such other  factors as are
deemed  relevant.  Some portion of the  Company's  earnings  will be retained to
provide capital for the operation and expansion of its business.

     If the Company determines to pay a dividend,  Ms. Siebert,  as the majority
shareholder  of the  Company,  may from time to time waive her rights to receive
cash dividends to be declared by the Company.

                                      -16-

<PAGE>
                                                       

Item 6. Selected Financial Data

     The selected consolidated financial data set forth below for the five years
ended  December 31, 1996 has been derived from the Company's  audited  financial
statements.  Such  information  should  be  read  in  conjunction  with,  and is
qualified  in its  entirety  by,  the  financial  statements  and notes  thereto
appearing  elsewhere in this report.

<TABLE>
<CAPTION>

                                                                            Year Ended December 31,
                                                          -------------------------------------------------------------
                                                        1996            1995           1994           1993           1992 
                                                        ----            ----           ----           ----           ---- 
<S>                                                 <C>              <C>           <C>             <C>            <C>    
Income statement data:
  Revenues:
  Commissions ...................................   $ 20,105,127    $ 15,645,334   $ 12,128,797   $ 14,349,051   $  9,874,853
  Trading profits ...............................        868,823       2,608,078      3,215,288      3,133,722      1,378,293
  Interest  and  dividends ......................        656,434       1,389,612        462,618        261,198        234,770
  Investment banking ............................      2,532,795       1,396,967      1,536,030      2,462,309      2,435,734
                                                    ------------    ------------   ------------   ------------   ------------

    Total revenues ..............................     24,163,179      21,039,991     17,342,733     20,206,280     13,923,650
                                                    ------------    ------------   ------------   ------------   ------------
  Expenses:
  Salaries, commissions  and employee ...........      9,753,847       8,586,116      6,132,899      8,999,567      4,844,544
    benefits (1) ................................
  Clearing  fees,  including  floor
    brokerage ...................................      4,585,398       4,249,050      3,967,558      4,473,740      3,017,085
  Advertising and  promotion ....................      3,265,692       2,485,426      2,299,030      2,171,858      1,838,707
  Communications ................................      1,359,325       1,119,189      1,001,957        896,986        590,034
  Interest ......................................        290,465         568,326        602,759        323,876        290,185
  Rent and occupancy ............................        403,534         326,089        323,123        323,235        200,976
  Other general and  administrative .............      2,339,483       2,461,122      2,458,237      1,932,143       1,930,23
                                                    ------------    ------------   ------------   ------------   ------------
    Total expenses ..............................     21,997,744      19,795,318     16,785,563     19,121,405     12,711,769
                                                    ------------    ------------   ------------   ------------   ------------

Income before provision for taxes ...............      2,165,435
Provision for  income  taxes -  current .........        201,000
                                                    ------------       
Net income -- historical ........................      1,964,435       1,244,673        557,170      1,084,875      1,211,881
Pro forma provision for income taxes (2) ........        752,000         548,000        245,000        477,000        533,000 
                                                    ------------    ------------   ------------   ------------   ------------
PRO  FORMA  NET  INCOME .........................      1,212,435    $    696,673   $    312,170   $    607,875   $    678,881
                                                                    ============   ============   ============   ============
Supplementary pro forma adjustment:
  Effect of officer's salary  reduction
     as though 1997 salary had been in effect          2,975,000
  Related income taxes ..........................     (1,309,000)
                                                    ------------
Supplementary pro forma net income ..............   $  2,878,435
                                                    ============
Per share of common stock:                                                                
PRO  FORMA  NET INCOME ..........................   $        .23    $        .13   $        .06   $        .12   $        .13
                                                    ============    ============   ============   ============   ============
Supplementary pro forma net income ..............   $        .55 
                                                    ============
Weighted average common shares deemed outstanding      5,235,897       5,235,897      5,235,897      5,235,897      5,235,897
Balance Sheet data (at period-end):

   Total assets .................................   $ 14,372,708    $ 16,291,195   $  9,372,230   $ 12,161,104   $  4,784,663
   Total liabilities excluding subordinated debt       4,271,143       9,154,065      3,479,773      6,825,817      1,530,795
   Subordinated debt to majority shareholder ....      3,000,000       2,000,000      2,000,000      2,000,000      1,000,000
   Stockholder's equity .........................      7,101,565       5,137,130      3,892,457      3,335,287      2,253,868

</TABLE>

- ------------

(1)  Salaries,   commissions   and  employee   benefits   includes   $2,975,000,
     $2,975,000,  $1,215,000, $3,958,000 and $1,450,000 for 1996 through 1992 of
     S Corporation  compensation of Muriel Siebert in excess of the amounts that
     would have been paid had her new base salary  arrangement  of $150,000 been
     in effect.

(2)  The pro forma  provision  for income  taxes  represents  income taxes which
     would have been provided had Siebert operated as a C Corporation.


                                      -17-

<PAGE>

Item 7. Management's Discussion and Analysis of Financial Condition and Results
        of Operations

Business Environment

     Market  conditions  during 1996 reflected a  continuation  of the 1995 bull
market characterized by record volume and record high market levels. Declines in
market  volumes or increases in interest rates could limit  Siebert's  growth or
even lead to a decline in Siebert's  customer base which would adversely  affect
its results of operations.

     Also during 1996,  competition  has  continued to intensify  both among all
classes of brokerage firms and within the discount brokerage business as well as
from new firms not  previously  in the  discount  business  announcing  plans to
become significantly  involved.  Other firms,  traditionally  discount execution
firms  primarily,  have announced  their intention to broaden their offerings to
include advice and investment  management.  Since 1994,  some firms have offered
low flat rate  execution fees that are difficult for any  conventional  discount
firm to meet. Many of the flat fee brokers, however, impose charges for services
such as mailing,  transfers and handling  reorganizations which Siebert does not
and  also  direct  their  execution  to  affiliated  market  makers.   Increased
competition,  broader  service  offerings  or  the  prevalence  of  a  flat  fee
environment  could  also  limit  Siebert's  growth or even lead to a decline  in
Siebert's customer base which would adversely affect its results of operations.

Current Developments

     For the year  ended  December  31,  1996,  commission  and fee  income  and
investment  banking revenues  continued to experience  strong and record growth.
Equity trading activities,  however,  continued to lag the growth in the balance
of the firm.

     During the fourth quarter of 1996, Siebert opened retail discount brokerage
offices in  Morristown,  New Jersey and Palm Beach and Surfside  (Bal  Harbour),
Florida and entered  into an  agreement to relocate its office in Los Angeles to
Beverly Hills.

     In October 1996,  Siebert  formed the Siebert  Brandford  Shank Division of
Siebert to add to the former  activities  of Siebert's  tax exempt  underwriting
department the activities of 26 municipal  investment banking  professionals who
were previously employed by the 13th largest tax exempt underwriting firm in the
country.  As soon  as all  licenses  and  consents  are  obtained,  the  Siebert
Brandford Shank Division will be separately  incorporated and Napoleon Brandford
and  Suzanne F. Shank will own 51% of the equity and be  entitled  to 51% of the
net profits while  Siebert will own and be entitled to the balance.  In addition
to  occupying  a  portion  of  Siebert's  existing  offices  in New York and Los
Angeles, the new Division has opened offices in San Francisco and Seattle and is
paying rent on an interim basis while  negotiating  to open or assume the leases
for additional offices in Houston, Dallas, Chicago and Detroit. The additional

                                      -18-

<PAGE>


overhead and costs  incurred in the openings  will  adversely  impact net income
until  additional  revenues  are produced in amounts  sufficient  to absorb such
overhead and costs.  There can be no  assurance as to when and if such  revenues
will be produced.  As a startup Division,  the unit has not yet been profitable.
To date, however, the Division has been awarded roles as Co-Managing Underwriter
of offerings  approximating $3.5 billion and as a Senior Managing Underwriter of
offerings of approximately $500 million expected to come to market between April
1 and December 31, 1997.

Results of Operations

Year Ended December 31, 1996 Compared to Year Ended December 31, 1995

     Total revenues for 1996 were $24.2 million,  an increase of $3.1 million or
15% over  1995.  Commission  and fee  income  and  investment  banking  revenues
increased and trading and interest and dividend revenues declined.

     Commission  and fee income  increased  $4.5 million or 29% to $20.1 million
due to the continued  bull market and  increased  spending for  advertising  and
promotion  to attract  additional  clients.  In  addition,  under a new clearing
agreement  which was  phased in  during  the  second  quarter  of 1995,  Siebert
received additional  commission income on client margin and free credit balances
and  investments  in certain  mutual and money  market  funds and the amounts of
related customer balances and investments increased substantially.

     Trading  profits  declined  $1.7  million  or  67%  to  $869,000  due  to a
continuing lack of liquidity and substantially  reduced volatility in markets in
which  the firm  trades,  thus  limiting  trading  and  arbitrage  opportunities
compared to the prior year.

     Interest  and  dividends  decreased  $733,000  or  53% to  $656,000  due to
decreases in long trading  positions and in trading  strategies  which generated
greater dividend income in 1995 over the corresponding period in 1996.

     Investment  banking  increased  $1.1  million or 81% to $2.5 million due to
increased  participation  in both equity and tax exempt  underwritings  over the
prior year period.  This resulted  from  providing  additional  resources to the
development of both types of business and, from October 1, 1996, the addition of
over 20 municipal investment banking professionals to form the Siebert Brandford
Shank Division engaged in tax exempt underwriting.

     Total costs and expenses for 1996 were $22.0  million,  an increase of $2.2
million or 11% over 1995.  All  categories of costs  increased  except  interest
expense and other general and administrative expenses.

     Compensation  and  benefit  costs  increased  $1.2  million  or 14% to $9.8
million due to  provisions  for bonus  payments  and to increases in staffing to
cover the trading and service needs of the retail commission  business,  and, in
fourth quarter,  the tax exempt  underwriting  business.  Management,  staff and

                                      -19-

<PAGE>

                    
incentive bonuses increased $350,000 reflecting volume, improved performance and
firm profitability. The balance of the increase relates primarily to an increase
in average  head count of 73 for 1995 to 95 for 1996,  an increase  of 32%.  The
staff  increase  is  primarily  related  to the  increase  in retail  commission
business and, in the fourth  quarter,  the addition of the municipal  investment
banking professionals.

     Clearing and  brokerage  fees  increased  $336,000 or 7.9% to $4.6 million.
Such costs increased substantially less than commission volume due to the effect
of a new clearing cost structure that became  effective in the second quarter of
1995.

     Advertising and promotion expense increased $780,000 or 31% to $3.3 million
due to increased branch and service  promotion (for example,  the opening of the
Naples office in early 1996 and the Surfside and Palm Beach offices in late 1996
and the  introduction of new products ( such as "Siebert  OnLine") and increased
advertising  and  promotion  to  differentiate  Siebert  from other  firms in an
increasingly competitive environment.

     Communications  expense  increased  $240,000 or 22% to $1.4  million as the
client  base and  volume  increased  and more  services  were  offered  directly
on-line.

     Interest expense declined $278,000 or 49% to $291,000  primarily due to the
decreased use of equity trading  strategies that involve large short  positions.
Dividend  charges  against  short  positions  are  included  as part of interest
expense.

     Rent and occupancy costs increased  $77,000 or 24% to $403,000  principally
due to opening a new branch in Naples, Florida in December 1995, pre-opening and
rental  costs of three new retail  branches in late 1996,  and the new  location
costs for the Siebert Brandford Shank Division for the fourth quarter of 1996.

     Other general and administrative  expenses decreased $122,000 or 5% to $2.3
million due  principally  to reduced  legal and  consulting  fees in the current
year.  Included in general and  administrative  costs for 1996 are approximately
$210,000 in legal,  accounting  and printing  costs related to the JMI merger in
November, 1996.

     Siebert's  current  and pro forma  provision  for  income  taxes  increased
$405,000  or 74% to  $953,000  while  pro  forma  net  income  for 1996 was $1.2
million,  an  increase  of $516,000  or 74% over 1995,  both  proportional  to a
similar increase in pre-tax income.

Year Ended December 31, 1995 Compared to Year Ended December 31, 1994

     Total  revenues for 1995 were $21.0  million an increase of $3.7 million or
21% over 1994.  Commission  and fee income and interest  and  dividend  revenues
increased and trading and investment banking revenues declined.

     Commission  and fee income  increased  $3.5 million or 29% to $15.6 million
due to the  continued  bull market and  increased  spending for  advertising  to
attract additional clients.


                                      -20-

<PAGE>

     Trading profits  declined  $607,000 or 19% to $2.6 million due to a lack of
liquidity and substantially  reduced volatility in the firm's markets during the
second half of the year thus  limiting the trading and  arbitrage  opportunities
present in the first half of the year and in the prior period.

     Interest and  dividends  increased  $927,000 or 200% to $1.4 million due to
increases in long trading  positions and in trading  strategies  which generated
greater dividend income.

     Investment  banking  decreased  $139,000  or 9.1% to  $1.4  million  due to
reduced  underwriting  volume  generally in  municipal  markets and a shift from
negotiated underwriting transactions to competitively bid transactions which are
relatively less profitable for participants.

     Total costs and expenses for 1995 were $19.8  million,  an increase of $3.0
million or 18% over 1994.  All  categories of costs  increased  except  interest
expense.

     Compensation  and  benefit  costs  increased  $2.5  million  or 40% to $8.6
million due to an increase in Subchapter-S  compensation to Ms. Siebert of $1.76
million, an increase in contractual incentive bonus compensation of $355,000 and
an increase in the bonus provision for other staff and executives of $365,000.

     Clearing and  brokerage  fees  increased  $282,000 or 7.1% to $4.2 million.
Such costs increased substantially less than commission volume due to the effect
of a new clearing cost structure that became  effective in the second quarter of
1995.

     Advertising  and  promotion  expense  increased  $186,000  or  8.1% to $2.5
million primarily in increased  advertising to differentiate  Siebert from other
firms in an increasingly competitive environment.

     Communications  expense  increased  $117,000 or 12% to $1.1  million due to
increased  market volume,  increased use of "800" number service  resulting from
national  television  advertising  and increased  use of Siebert's  market phone
service for orders as well as customer inquiries.  Also as a result of increased
volume, the cost of quote services increased $58,000 or 14%.

     Interest expense declined $34,000 or 5.7% to $568,000  primarily due to the
decreased use of equity trading  strategies that involve large short  positions.
Dividend  charges  against  short  positions  are  included  as part of interest
expense.

     Rent and occupancy  costs  increased  $3,000 or 0.9% to $326,000  primarily
from cost escalation provisions in existing leases.

                                      -21-


<PAGE>

     Siebert's pro forma provision for income taxes  increased  $303,000 or 124%
to  $548,000  and pro forma net income for 1995 was  $697,000,  an  increase  of
$385,000 or 123% over 1994, both  proportional to a similar  increase in pre-tax
income.

Year Ended December 31, 1994 Compared to Year Ended December 31, 1993

     Total revenues for 1994 were $17.3  million,  a decrease of $2.9 million or
14%  compared to 1993.  Commissions  and fees and  investment  banking  revenues
declined. Trading and interest income increased, but to a much lesser extent.

     Commissions and fees were $12.1 million,  a decrease of $2.2 million or 16%
compared to 1993.  Principal  factors  were a general  decline in overall  stock
market volume and activity and increased  competition in the discount  brokerage
industry, particularly from a class of new flat fee discount brokers.

     Trading  profits  increased  $82,000  or 2.6% to  $3.2  million  due to the
continued  success of firm trading  strategies  suited to relatively  liquid and
volatile markets.

     Interest  and  dividends  increased  $201,000  or  77% to  $463,000  due to
increases in long trading  positions and in trading  strategies  which generated
greater dividend income in 1994 compared to 1993.

     Investment  banking decreased $926,000 or 38% to $1.5 million due primarily
to a reduction  of  approximately  $500,000 in taxable  fixed  income  syndicate
income which had been  significant in 1993.  This was due to market  conditions,
the termination of certain  Resolution Trust Company and FannieMae  underwriting
programs and the loss of a key  employee.  The municipal  bond area  principally
accounted  for the remaining  decline due to a softening in the  municipal  bond
market.

     Total costs and  expenses for 1994 were $16.8  million,  a decrease of $2.3
million or 12% compared to 1993.  Compensation  and benefits and clearing  costs
accounted principally for the decrease,  with some offsetting increases in other
categories.

     Compensation  and benefits  decreased  $2.9 million or 32% to $6.1 million.
Ms.  Siebert's  Subchapter-S  Corp.  compensation  declined $2.7 million in 1994
compared to 1993 and a reduction in staff and in the executive  bonus  provision
accounted for the balance, in each case due to reduced firm profitability.

     Clearing and brokerage fees  decreased  $506,000 or 11% to $4.0 million due
to a decrease in the retail commission business.  The decrease was less than the
percentage  decrease in commissions  because the 1994 mix of  commissions  had a
shift toward  listed  securities in 1994 which incur floor  brokerage  costs not
applicable to OTC trades.

     Advertising  and  promotion  expense  increased  $127,000  or  5.9% to $2.3
million. The increased expenditures represented a campaign to minimize the

                                      -22-

<PAGE>

effects of reduced  market volume by capturing  increased  market share.  Due to
reduced  municipal  market  activity,  contributions,  included  as  promotional
expense,  decreased approximately  $560,000.  Expenditures for other advertising
and promotional costs increased approximately $685,000 over the prior year.

     Communications expense increased $105,000 or 12% to $1.0 million.  Although
commission volume declined,  the firm's emphasis on customer service resulted in
more  service-oriented  representatives  providing  a wider  range of  services,
specifically including substantially more quote services.

     Interest expense  increased  $279,000 or 86% to $602,000 due to the trading
strategies  involving  large  short  positions  which  incur  dividend  charges.
Dividend  charges  against  short  positions  are  included  as part of interest
expense.

     Rent and occupancy costs remained the same at $323,000.

     Other general and administrative expenses increased $526,000 or 27% to $2.5
million,  principally  due to legal  defense fees and expenses  with two actions
involving former employees; both cases were settled.

     Siebert's pro forma provision for income taxes decreased $232,000 or 49% to
$245,000 and pro forma net income  decreased  $296,000 or 49% to $312,000,  both
proportional to a similar decrease in pre-tax income.

Liquidity and Capital Resources

     Siebert's  assets are highly liquid,  consisting  generally of cash,  money
market funds and securities  freely salable in the open market.  Siebert's total
assets at December 31, 1996 were $14.4  million,  of which $2.0 million took the
form of a secured demand note.  $13.5 million or 94% of total assets were highly
liquid.

     Siebert is subject to the net capital  requirements of the Commission,  the
NYSE and other  regulatory  authorities.  At December  31, 1996,  Siebert's  net
capital  was $ 7.8  million,  $7.5  million  in  excess of its  minimum  capital
requirement of $250,000.

Risk Management

     The principal credit risk to which Siebert is exposed on a regular basis is
to  customers  who fail to pay for their  purchases  or who fail to maintain the
minimum required collateral for amounts borrowed against securities positions.

     Siebert  has  established   policies  with  respect  to  maximum   purchase
commitments for new customers or customers with inadequate collateral to support
a requested purchase.


                                      -23-
<PAGE>

Managers  have  some   flexibility  in  allowing  certain   transactions.   When
transactions  occur  outside  normal  guidelines,  such  accounts are  monitored
closely  until their payment  obligation is completed;  if the customer does not
meet the commitment,  steps are taken to close out the purchase and minimize any
losses.

     Siebert  has a  risk  unit  specifically  responsible  for  monitoring  all
customer  positions for the  maintenance of required  collateral.  The unit also
monitors  accounts  that may be  concentrated  unduly in one or more  securities
whereby a significant decline in the value of a particular concentrated security
could reduce the value of the  account's  collateral  below the  account's  loan
obligation.

     Siebert has not had significant credit losses in the last five years.

Item 8. Financial Statements and Supplementary Data

     See index immediately following the signature page.

Item 9. Changes in and Disagreements with Accountants on Accounting and
        Financial Disclosure

     None.


                                      -24-

<PAGE>

Part III

Item 10. Directors and Executive Officers of the Company

     (a) Identification of Directors

     The information required by this item is incorporated by reference from the
Company's  definitive  proxy  statement  to be filed by the Company  pursuant to
Regulation 14A.

     (B) Identification of Executive Officers

     The executive officers of the Company are:

Name                        Age              Position
- ----                        ---              --------

Muriel F. Siebert           64         Chair and President

Nicholas P. Dermigny        38         Executive Vice President and Chief
                                       Operating Officer

T. K. Flatley               56         Executive Vice President, Chief Financial
                                       and Administrative Officer and Assistant
                                       Secretary

Daniel Iesu                 37         Secretary and Controller


     Certain  information  furnished to the Company by each executive officer is
set forth below.

     Muriel F. Siebert has been Chair, President and a director of Siebert since
1967 and the Company since  November 8, 1996.  The first woman member of the New
York Stock Exchange on December 28, 1967,  Ms. Siebert served as  Superintendent
of Banks of the State of New York from 1977 to 1982.  She is a  director  of the
New York State Business  Council,  the National  Women's Business  Council,  the
International Women's Forum and the Boy Scouts of Greater New York.

     Nicholas P. Dermigny has been Executive Vice President and Chief  Operating
Officer  of  Siebert  since  joining  the  firm in 1989.  Prior to 1993,  he was
responsible for the retail discount division. Mr. Dermigny became an officer and
director of the Company on November 8, 1996.

     T. K. Flatley has been  Executive  Vice  President and Chief  Financial and
Administrative  Officer of Siebert  since  April 1996 and of the  Company  since
November  8, 1996.  He became  Assistant  Secretary  of the Company on March 11,
1997.  From May  1993  until  April  1996,  he was  engaged  independently  as a
consultant  in the  investment  banking and  brokerage  business  except for the
period from November 1993 to November 1994 when he was Chief Financial and

                                      -25-

<PAGE>

Administrative  Officer of Ryan,  Beck & Co.,  Inc., an  investment  banking and
brokerage  firm in New Jersey.  From 1990 until 1993, he was President and Chief
Executive Officer of Motivated Security Services, a security services firm based
in New Jersey. Mr. Flatley is a Certified Public Accountant.

     Daniel Iesu has been  Secretary  of Siebert  since  October 1996 and of the
Company since November 8, 1996. He has been Controller of Siebert since 1989.

Item 11. Executive Compensation

     The information required by this item is incorporated by reference from the
Company's  definitive  proxy  statement  to be filed by the Company  pursuant to
Regulation 14A.

Item 12. Security Ownership of Certain Beneficial Owners and Management

     The information required by this item is incorporated by reference from the
Company's  definitive  proxy  statement  to be filed by the Company  pursuant to
Regulation 14A.

Item 12. Certain Relationships and Related Transactions

     The information required by this item is incorporated by reference from the
Company's  definitive  proxy  statement  to be filed by the Company  pursuant to
Regulation 14A.

PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K

         (a) The following documents are filed as part of this report.

         1. Financial Statements

                  The  financial  statements  filed as part of this  report  are
                  listed in the accompanying Index to Financial Statements.

         2. Financial Statement Schedules

                  Schedules are omitted  because they are not  applicable or the
                  required  information is shown in the financial  statements or
                  the notes thereto

         3. Exhibits

                  The exhibits  required by Item 601 of Regulations S-K filed as
                  part of, or  incorporated  by  reference  in,  this report are
                  listed in the accompanying Exhibit Index.

                                      -26-


<PAGE>

         (b) Reports on Form 8-K

                  Current  Report  on Form  8-K  filed  with the  Commission  on
                      November 15, 1996 reporting  pursuant to Item 5 the merger
                      with JMI.

                  Current  Report  on Form  8-K  filed  with the  Commission  on
                      November 21, 1996 reporting  pursuant to Item 1 the change
                      in  control  of the  Registrant  as a result of the merger
                      with JMI.

         (c) Exhibits required by Item 601 of Regulation S-K

                  See the accompanying Exhibit Index

         (d) Financial Statement Schedules

                  See (a) 2. above



                                      -27-
<PAGE>

                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                       SIEBERT FINANCIAL CORP.


                                       By: /s/ Muriel F. Siebert
                                           -------------------------------------
                                               Muriel F. Siebert
                                               Chair and President
 March 27, 1997


     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
Registrant and in the capacities and on the dates indicated.

          Name                            Title                        Date


 /s/ Muriel F. Siebert           Chair, President and Director    March 27, 1997
- ------------------------------   (principal executive officer)
Muriel F. Siebert                

 /s/ Nicholas P. Dermigny        Executive Vice President and     March 27, 1997
- ------------------------------   Chief Operating Officer and
Nicholas P. Dermigny             Director

 /s/ T. K. Flatley               Executive Vice President and     March 27, 1997
- ------------------------------   Chief Financial and
T. K. Flatley                    Administrative Officer
                                 (principal financial and
                                 accounting officer)

/s/ Patricia L. Francy           Director                         March 27, 1997
- ------------------------------
Patricia L. Francy

/s/ Jane H. Macon                Director                         March 27, 1997
- ------------------------------
Jane H. Macon

/s/ Monte E. Wetzler             Director                         March 27, 1997
- ------------------------------
Monte E. Wetzler

                                      -28-


<PAGE>


                          INDEX TO FINANCIAL STATEMENTS

                                                                      Page
                                                                      ----

Siebert Financial Corp. and Subsidiary

    Report of Independent Auditors.....................................F-1

    Consolidated Balance Sheets at
       December 31, 1996 and 1995 .....................................F-2

    Consolidated Statements of Income for each of the
        years in the three-year period ended December 31, 1996.........F-3

    Consolidated Statements of Retained Earnings for each of the
       years in the three-year period ended December 31, 1996..........F-4

    Consolidated Statements of Cash Flows for each of the
        years in the three-year period ended December 31, 1996.........F-5

    Notes to Financial Statements......................................F-6

                                      


<PAGE>
                                                Richard A. Eisner & Company, LLP
- --------------------------------------------------------------------------------
                                                     Accountants and Consultants

RAE




                         REPORT OF INDEPENDENT AUDITORS



Board of Directors
Siebert Financial Corp.
New York, New York


         We have audited the accompanying consolidated balance sheets of Siebert
Financial  Corp.  and its wholly  owned  subsidiary  as of December 31, 1996 and
December 31, 1995, and the related consolidated statements of income, changes in
shareholders'  equity  and cash  flows for each of the  years in the  three-year
period  ended   December  31,  1996.   These   financial   statements   are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion,  the  financial  statements  referred to above  present
fairly, in all material respects, the consolidated financial position of Siebert
Financial  Corp.  and its wholly  owned  subsidiary  as of December 31, 1996 and
December 31, 1995, and the  consolidated  results of their  operations and their
cash flows for each of the years in the  three-year  period  ended  December 31,
1996, in conformity with generally accepted accounting principles.



Richard A. Eisner & Company, LLP

New York, New York
February 14, 1997

                                       F-1

<PAGE>
<TABLE>
<CAPTION>
                                       SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                                           CONSOLIDATED BALANCE SHEETS

                                                  A S S E T S
                                                  -----------
                                                                                    December 31,
                                                                         -----------------------------------
                                                                             1996                   1995
                                                                         -----------             -----------
<S>                                                                      <C>                     <C>        
Cash and cash equivalents                                                $   231,029             $   164,071
Securities owned, at market value                                         10,116,248              13,746,931
Receivable from brokers and dealers                                        1,141,439
Secured demand note receivable from majority shareholder                   2,000,000               2,000,000
Property and equipment, net                                                  450,254                 238,864
Prepaid expenses and other assets                                            433,738                 141,329
                                                                         -----------             -----------

          T O T A L                                                      $14,372,708             $16,291,195
                                                                         ===========             ===========


                                      LIABILITIES AND SHAREHOLDERS' EQUITY
                                      ------------------------------------

Payable to brokers and dealers                                                                   $ 5,236,346
Accounts payable and accrued liabilities                                 $ 2,824,000               3,339,229
Securities sold, not yet purchased, at market value                        1,447,143                 578,490
                                                                         -----------             -----------

          T o t a l                                                        4,271,143               9,154,065
                                                                         -----------             -----------


Commitments and contingencies

Liabilities to majority shareholder
  subordinated to claims of general creditors                              3,000,000               2,000,000
                                                                         -----------             -----------
Shareholders' equity:
   Common stock, $.01 par value 49,000,000
     shares authorized, 5,235,897 shares
      outstanding at December 31, 1996,
      5,105,000shares outstanding
      at December 31, 1995                                                    52,359                  51,050
   Additional paid-in capital                                              6,771,049
   Retained earnings                                                         278,157               5,086,080
                                                                         -----------             -----------

          Total shareholders' equity                                       7,101,565               5,137,130
                                                                         -----------             -----------

         T O T A L                                                       $14,372,708             $16,291,195
                                                                         ===========             ===========






                         The accompanying notes to financial statements are an integral part hereof.

                                                           F-2
</TABLE>


<PAGE>
<TABLE>
<CAPTION>
                                     SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                                      CONSOLIDATED STATEMENTS OF INCOME

                                                                        Year Ended December 31,
                                                           ---------------------------------------------
                                                                1996            1995            1994
                                                           ------------     ------------    ------------
<S>                                                        <C>              <C>              <C>    
Revenues:
  Commissions                                              $ 20,105,127     $ 15,645,334    $ 12,128,797
  Trading profits                                               868,823        2,608,078       3,215,288
  Interest and dividends                                        656,434        1,389,612         462,618
  Investment banking                                          2,532,795        1,396,967       1,536,030
                                                           ------------     ------------    ------------

      Total revenues                                         24,163,179       21,039,991      17,342,733
                                                           ------------     ------------    ------------
Expenses:
  Salaries, commissions and employee benefits                 9,753,847        8,586,116       6,132,899
  Clearing fees, including floor brokerage                    4,585,398        4,249,050       3,967,558
  Advertising and promotion                                   3,265,692        2,485,426       2,299,030
  Communications                                              1,359,325        1,119,189       1,001,957
  Interest                                                      290,465          568,326         602,759
  Rent and occupancy                                            403,534          326,089         323,123
  Other general and administrative                            2,339,483        2,461,122       2,458,237
                                                           ------------     ------------    ------------

       Total expenses                                        21,997,744       19,795,318      16,785,563
                                                           ------------     ------------    ------------

Income before provision for taxes                             2,165,435

Provision for income taxes - current                            201,000
                                                           ------------

NET INCOME - HISTORICAL                                       1,964,435        1,244,673         557,170

Pro forma provision for income taxes                            752,000          548,000         245,000
                                                           ------------     ------------    ------------

PRO FORMA NET INCOME                                          1,212,435     $    696,673    $    312,170
                                                                            ============    ============

Supplementary pro forma adjustment:
  Effect of officer's salary reduction as though
    1997 salary had been in effect in 1996                    2,975,000
  Related income taxes                                       (1,309,000)
                                                           ------------

Supplementary pro forma net income                         $  2,878,435
                                                           ============

Per share of common stock:
  PRO FORMA NET INCOME                                     $        .23     $        .13    $        .06
                                                           ============     ============    ============

Supplementary pro forma net income                         $        .55
                                                           ============

Weighted average shares outstanding                           5,235,897        5,235,897       5,235,897




   The accompanying notes to financial statements are an integral part hereof 

                                       F-3
</TABLE>

<PAGE>
<TABLE>
<CAPTION>
                                               SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                                     CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY


                                                          Common Stock
                                                    -----------------------
                                                     Number                   Additional
                                                       of         $.01 Par     Paid-in        Retained    
                                                     Shares        Value       Capital        Earnings       Total 
                                                     ------        -----       -------        --------       ----- 
          
<S>                                                 <C>         <C>           <C>           <C>            <C>        
Balance - January 1, 1994                           5,105,000   $    51,050   $  - 0 -      $ 3,284,237    $ 3,335,287

Net income                                                                                      557,170        557,170
                                                  -----------   -----------   --------      -----------    -----------

Balance - December 31, 1994                         5,105,000        51,050      - 0 -        3,841,407      3,892,457

Net income                                                                                    1,244,673      1,244,673
                                                 -----------    ------------  ---------     -----------    -----------

Balance - December 31, 1995                         5,105,000        51,050       - 0 -       5,086,080      5,137,130

Net income as S corporation January 1,
 1996 - November 8, 1996                                                                      1,686,278      1,686,278

Transfer upon change in tax status                                            6,772,358      (6,772,358)         - 0 -

Issuance of shares in connection
 with reorganization                                  130,897         1,309      (1,309)                         - 0 -

Net income as C corporation
 November 9, 1996 -
 December 31, 1996                                                                              278,157        278,157
                                                  -----------   -----------  ----------     -----------    -----------

BALANCE - DECEMBER 31, 1996                         5,235,897   $    52,359  $6,771,049     $   278,157    $ 7,101,565
                                                  ===========   ===========  ==========     ===========    ===========


                  The accompanying notes to financial statements are an integral part hereof. 

                                                       F-4
</TABLE>

<PAGE>
<TABLE>
<CAPTION>
                                               SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                                                CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                        Year Ended December 31,
                                                                              -----------------------------------------
                                                                                  1996           1995           1994
                                                                              -----------    -----------    -----------
<S>                                                                           <C>             <C>            <C>  
Cash flows from operating activities:
  Net income                                                                  $ 1,964,435    $ 1,244,673    $   557,170
  Adjustments to reconcile net income to net cash
   (used in) provided by operating activities:
     Depreciation and amortization                                                108,460         67,360         55,668
     Changes in operating assets and liabilities:
      (Increase)decrease in prepaid expenses and other assets                    (292,409)        (2,097)       137,781
       Net decrease (increase) in securities owned, at market value             3,630,683     (8,006,577)       382,928
       Net change in receivable from/payable to brokers and dealers            (6,377,785)     8,151,165      2,309,964
      (Decrease) increase in accounts payable and accrued liabilities            (515,229)     1,432,940        (70,391)
       Net increase (decrease) in securities sold, not yet
        purchased, at market value                                                868,653       (994,994)    (3,275,653)
                                                                              -----------    -----------    -----------

          Net cash (used in) provided by operating activities                    (613,192)     1,892,470         97,467

Cash flows from investing activities:
  Purchase of property and equipment                                             (319,850)       (95,771)       (48,587)

Cash flows from financing activities:
  Subordinated loan borrowings from majority shareholder                        1,000,000                       225,000
  Repayment of subordinated loan to majority shareholder                                      (2,000,000)
                                                                              -----------    -----------    -----------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                               66,958       (203,301)       273,880

Cash and cash equivalents - beginning of year                                     164,071        367,372         93,492
                                                                              -----------    -----------    -----------

CASH AND CASH EQUIVALENTS - END OF YEAR                                       $   231,029    $   164,071    $   367,372
                                                                              ===========    ===========    ===========


Supplemental disclosures of cash flow information:
  Cash paid during the year for:
     Interest                                                                 $   290,465    $   568,326    $   602,759
     Income and franchise taxes                                                   234,850        126,342         83,680

</TABLE>


Supplemental information on noncash financing activities:
     During 1995, the majority  shareholder  issued a secured demand note to the
     Company and the Company issued a subordinated note to the shareholder, both
     in the amount of $2,000,000.

     During 1994, a secured demand note  receivable  provided by Ms. Siebert was
     offset by subordinated liabilities.

 

   The accompanying notes to financial statements are an integral part hereof 

                                       F-5

<PAGE>
                     SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                          NOTES TO FINANCIAL STATEMENTS


(NOTE A) - Organization and Summary of Significant Accounting Policies:
- -----------------------------------------------------------------------

     (1) Organization and basis of presentation:
     -------------------------------------------

          Siebert  Financial  Corp.   ("Financial")  through  its  wholly  owned
subsidiary  Muriel  Siebert & Co., Inc.  ("Siebert")  engages in the business of
providing  discount  brokerage  services for customers,  investment  banking and
trading securities for its own account.

          In  accordance  with a Plan and  Agreement  of Merger  which closed on
November 8, 1996 (the  "Merger"),  J. Michaels,  Inc.  ("JMI") issued  5,105,000
shares (post one-for-seven  reverse split) to Muriel Siebert in exchange for all
the issued and outstanding shares of Muriel Siebert Capital Markets Group, Inc.,
("MSCMG"),  sole  shareholder  of  Siebert.  The  Agreement  provided  that  JMI
liquidate  all its  assets,  other than shares of Siebert,  and  distribute  the
proceeds  to the  pre-merger  stockholders  of JMI who, by virtue of the merger,
collectively  retained a 2 1/2% interest in the surviving company which has been
renamed  Siebert  Financial  Corp.  The  Merger  has  been  accounted  for  as a
reorganization  of Siebert whereby Financial issued 130,897 shares of its common
stock  to  the  pre-merger  stockholders  of  JMI.  Accordingly,  the  financial
statements have been prepared using the historical basis of Siebert's assets and
liabilities.

          The financial statements reflect the results of operations,  financial
condition  and  cash  flows  of  Siebert,  and,  from  the  date of the  Merger,
Financial. All significant intercompany accounts have been eliminated. Financial
and Siebert collectively are referred to herein as the "Company".

     (2) Security transactions:
     --------------------------

          Prior  to  1996,  security  transactions,  commissions,  revenues  and
expenses  were  recorded on a  settlement  date basis,  generally  the third day
following the transaction for securities and the next day for options.  Revenues
and  related  expenses  on a trade  date basis  were not  materially  different.
Effective  January 1, 1996,  security  transactions,  commissions,  revenues and
expenses are recorded on a trade date basis.

          Siebert clears all its security  transactions  through an unaffiliated
clearing firm on a fully  disclosed  basis.  Accordingly,  Siebert does not hold
funds or securities  for, or owe funds or securities  to, its  customers.  Those
functions are performed by the clearing firm which is highly capitalized.

     (3) Income taxes:
     -----------------

          Effective  November 8, 1996 the Company's S corporation tax status was
terminated by virtue of the Merger. The historical  financial  statements do not
include a provision for income taxes for the period prior to the  termination of
the S election.  A pro forma provision for income taxes has been reflected which
represents  taxes which would have been provided had the Company operated as a C
corporation for the entire year.

          The  Company  accounts  for  income  taxes  utilizing  the  asset  and
liability  approach  requiring  the  recognition  of  deferred  tax  assets  and
liabilities  for the expected future tax  consequences of temporary  differences
between the basis of assets and liabilities for financial reporting purposes and
tax purposes.

     (4) Property and equipment:
     ---------------------------

          Property  and  equipment  is  stated  at  cost  and   depreciation  is
calculated  using  the  straight-line  method  over  the  lives  of the  assets,
generally five years.  Leasehold  improvements  are amortized over the period of
the lease.

     (5) Cash equivalents:
     ---------------------

          For purposes of reporting cash flows,  cash equivalents  include money
market funds.

                                       F-6

<PAGE>

                     SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                          NOTES TO FINANCIAL STATEMENTS


(NOTE A) - Organization and Summary of Significant Accounting Policies:
          (continued)
- --------------------------------------------------------------------------------

     (6) Advertising costs:
     ----------------------

          Advertising costs are charged to expense as incurred.

     (7) Use of estimates:
     ---------------------

          The  preparation of financial  statements in conformity with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

     (8) Reclassifications:
     ----------------------

          Certain  reclassifications  have  been  made  to  the  1994  financial
statements to conform to the 1995 and 1996 presentation.

     (9) Supplementary pro forma data:
     ---------------------------------

          Supplementary pro forma net income and supplementary pro forma earning
per share give effect to the  adjustment of Ms.  Siebert's  salary to the amount
set forth in her current salary arrangement and the related tax effect.

     (10) Pro forma and supplementary pro forma earnings per common share:
     ---------------------------------------------------------------------

          The Company calculated earnings per share for all periods on the basis
of 5,235,897 common shares deemed outstanding.



(NOTE B) - Liabilities to Majority Shareholder Subordinated to Claims of General
           Creditors and Secured Demand Note Receivable Due From Majority
           Shareholder:
- --------------------------------------------------------------------------------

          The subordinated liabilities consist of the following:

                                                        December 31,
                                                  ----------------------------
                                                     1996             1995
                                                  ----------        ----------
Subordinated note, due December 31, 1998,
  interest payable at 4% per annum                $2,000,000        $2,000,000

Subordinated note, due January 31, 1999,
  interest payable at 8% per annum                   500,000

Subordinated note, due October 31, 1999,
  interest payable at 8% per annum                   500,000
                                                  ----------        -----------

     T o t a l                                   $3,000,000          $2,000,000
                                                 ==========          ==========


          The  long-term  borrowings  under  subordination  agreements  will  be
automatically  renewed  for a period of one year if notice of demand for payment
is not given thirteen months prior to maturity.

                                       F-7

<PAGE>
                     SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                          NOTES TO FINANCIAL STATEMENTS


(NOTE B) - Liabilities to Majority Shareholder Subordinated to Claims of General
           Creditors and Secured Demand Note Receivable Due From Majority
           Shareholder:  (continued)
- --------------------------------------------------------------------------------

          The subordinated  borrowings are covered by agreements approved by the
New York Stock  Exchange and are thus  available in computing  net capital under
the Securities and Exchange Commission's Uniform Net Capital Rule. To the extent
that such  borrowings  are  required for  Siebert's  continued  compliance  with
minimum net capital requirements, they may not be repaid.

          Interest paid on  subordinated  borrowings was $123,000,  $160,000 and
$160,000 for the years ended December 31, 1996, 1995 and 1994, respectively.

          The secured demand note receivable  from  shareholder of $2,000,000 at
December  31, 1996 and at  December  31, 1995 is  collateralized  by  marketable
securities with a market value of $2,363,000 and $2,394,000, respectively.


(NOTE C) - Property and Equipment - Net:
- ----------------------------------------

          Property and equipment consist of the following:

                                                   December 31,
                                          -------------------------------
                                             1996                 1995
                                          ---------            ----------

Leasehold improvements                    $  70,576            $   36,305
Furniture and fixtures                       61,539                38,612
Equipment                                   569,471               306,819
                                          ---------            ----------

                                            701,586               381,736
Less accumulated deprecia tion and
  amortization                             (251,332)             (142,872)
                                          ---------            ----------  

         T o t a l                       $  450,254            $  238,864
                                         ==========            ==========

          Depreciation and amortization expense for the years ended December 31,
1996, 1995 and 1994 amounted to $108,460, $67,360 and $55,668, respectively.


(NOTE D) - Income Taxes:
- ------------------------

          The difference between the tax provisions (pro forma for periods prior
to November  8, 1996) and the amount  that would be  computed  by  applying  the
statutory  federal income tax rate to income before taxes is attributable to the
following:

                                                 Year Ended
                                                 December 31,
                                      -----------------------------------
                                        1996         1995          1994
                                      --------     --------      --------

Income tax provision at 34%           $736,000     $423,000      $189,000

State and local taxes,
  net of federal tax benefit           217,000      125,000        56,000
                                       -------      -------        ------

     T o t a l                        $953,000     $548,000      $245,000
                                      ========     ========      ========

          There are no  significant  temporary  differences  which  give rise to
deferred tax assets or liabilities at December 31, 1996.

                                       F-8

<PAGE>


                     SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                          NOTES TO FINANCIAL STATEMENTS


(NOTE E) - Net Capital:
- -----------------------

          Siebert is subject to the Securities and Exchange Commission's Uniform
Net Capital Rule (Rule 15c3-1),  which  requires the  maintenance of minimum net
capital.  Siebert has elected to use the  alternative  method,  permitted by the
rule,  which  requires that Siebert  maintain  minimum net capital,  as defined,
equal to the  greater of  $250,000  or 2 percent  of  aggregate  debit  balances
arising from customer transactions, as defined. (The net capital rule of the New
York Stock  Exchange also  provides that equity  capital may not be withdrawn or
cash  dividends  paid if resulting  net capital  would be less than 5 percent of
aggregate  debits.)  At December  31, 1996 and 1995,  Siebert had net capital of
$7,754,450  and   $4,606,280,   respectively,   as  compared  with  net  capital
requirements of $250,000.


(NOTE F) - Financial Instruments with Off-Balance Sheet Risk and Concentrations
           of Credit Risk:
- --------------------------------------------------------------------------------

          In the normal course of business,  Siebert enters into transactions in
various  financial  instruments with off- balance sheet risk. This risk includes
both market and credit risk, which may be in excess of the amounts recognized in
the statement of financial condition.

          Retail customer  transactions are cleared through  National  Financial
Services Corp.  ("NFSC") on a fully disclosed basis. In the event that customers
are unable to fulfill their contractual obligations, NFSC may charge Siebert for
any loss  incurred in  connection  with the  purchase or sale of  securities  at
prevailing market prices to satisfy  customers'  obligations.  Siebert regularly
monitors the activity in its customer  accounts for  compliance  with its margin
requirements.

          Siebert  is  exposed  to  the  risk  of  loss  on  unsettled  customer
transactions  in the event  customers  and other  counterparties  are  unable to
fulfill  contractual  obligations.  Securities  transactions  entered into as of
December  31,  1996  settled  with no  adverse  effect  on  Siebert's  financial
condition.

          Siebert's  equity in accounts  held by NFSC,  consisting of securities
owned and securities sold, not yet purchased,  collateralize  the margin amounts
due to NFSC.


(NOTE G) - Commitments and Contingencies:
- -----------------------------------------

          The Company  rents  office  space  under  long-term  operating  leases
expiring in various periods  through 2006.  These leases call for base rent plus
escalations for taxes and operating expenses.

          Future minimum rental  payments for base rent plus operating  expenses
under these operating leases are as follows:

                   Year Ending
                   December 31,                      Amount
                   ------------                      ------

                      1997                        $  435,000
                      1998                           235,000
                      1999                           127,000
                      2000                            66,000
                      2001                            57,000
                     Thereafter                      180,000
                                                  ----------

                                                  $1,100,000
                                                  ==========


         Rent expense,  including  escalations  for operating  costs amounted to
$360,000,  $289,000 and $309,000 for the years ended December 31, 1996, 1995 and
1994, respectively.  Payments are being charged to expense over the entire lease
term on a straight-line basis.

                                       F-9

<PAGE>
                     SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                          NOTES TO FINANCIAL STATEMENTS

(NOTE G) - Commitments and Contingencies:  (continued)
- -----------------------------------------  

          The Company is party to certain claims,  suits and complaints  arising
in the  ordinary  course of  business.  In the opinion of  management,  all such
claims,  suits and complaints are without merit,  or involve amounts which would
not have a significant effect on the financial position of the Company.

          The  Company  sponsors a defined  contribution  retirement  plan under
Section  401(k) of the  Internal  Revenue  Code that  covers  substantially  all
employees.  Participant  contributions to the plan are voluntary and are subject
to certain limitations. The Company may also make discretionary contributions to
the plan. No contributions were made by the Company in 1996, 1995 and 1994.

                                      F-10



<PAGE>

                                 EXHIBIT INDEX

Exhibit No.             Description of Document
- -----------             -----------------------

2.1         Plan and Agreement of Merger between J. Michaels, Inc. ("JMI")
            and Muriel Siebert Capital Markets Group, Inc. ("MSCMG"), dated
            as of April 24, 1996 ("Merger Agreement")

2.2         Amendment No. 1 to Merger Agreement, dated as of June 28, 1996

2.3         Amendment No. 2 to Merger Agreement, dated as of September 30, 1996

2.4         Amendment No. 3 to Mergr Agreement, dated as of November 7, 1996

3.1         Certificate of Incorporation of Siebert Financial Corp., formerly
            known as J. Michaels, Inc., originally filed on April 9, 1934, as
            amended to date (previously filed)

3.2         By-laws of Siebert Financial Corp.

10.1        Siebert Financial Corp. 1997 Stock Option Plan

10.2        LLC Operating Agreement, among Siebert, Brandford, Shank & Co., LLC,
            Muriel Siebert & Co., Inc., Napoleon Brandford III and Suzanne F.
            Shank, dated as of March 10, 1997

10.3        Services Agreement, between Siebert, Brandford, Shank & Co., LLC
            and Muriel Siebert & Co., Inc., dated as of March 10, 1997

21.1        Subsidiaries of the Registrant

27.1        Financial Data Schedule (EDGAR filing only)











================================================================================






                          PLAN AND AGREEMENT OF MERGER



                                     between



                               J. MICHAELS, INC.,
                             a New York corporation,



                                       and


                   MURIEL SIEBERT CAPITAL MARKETS GROUP INC.,
                             a Delaware corporation





                           Dated as of April 24, 1996








================================================================================


<PAGE>

                                TABLE OF CONTENTS

             (This Table of Contents is for convenience of reference
            only and is not intended to define, limit or describe the
           scope or intent of any provision of this Merger Agreement.)


                                                                         Page
                                                                         ----


RECITALS ................................................................  1

ARTICLE I  MERGER OF THE COMPANY INTO MSCMG..............................  1
Section 1.1.  Merger.....................................................  1
Section 1.2.  Further Assurances.........................................  2

ARTICLE II  CERTIFICATE OF INCORPORATION, BY-LAWS,
              DIRECTORS AND OFFICERS, AND STOCK OPTIONS..................  2
Section 2.1.  Charter Amendment..........................................  2
Section 2.2.  Certificate of Incorporation...............................  2
Section 2.3.  By-Laws....................................................  2
Section 2.4.  Directors and Officers.....................................  3
Section 2.5.  Stock Options..............................................  3

ARTICLE III  CONVERSION AND EXCHANGE OF SHARES
               ND LIQUIDATION OF THE COMPANY.............................  3
Section 3.1.  Conversion of Shares.......................................  3
Section 3.2.  Liquidation of the Company Assets..........................  4
Section 3.3.  Option to Leave Assets in Company..........................  5
Section 3.4.  Exchange of Certificates...................................  6
Section 3.5.  Company Common Stock.......................................  6
Section 3.6.  No Further Transfers.......................................  6
Section 3.7.  Legended Certificates......................................  7

ARTICLE IV  REPRESENTATIONS AND WARRANTIES OF THE COMPANY................  7
Section 4.1.  Organization; Authority....................................  7
Section 4.2.  Subsidiaries...............................................  7
Section 4.3.  Capitalization of the Company..............................  8
Section 4.4.  Charter Documents..........................................  9
Section 4.5.  Subsidiary Capitalization..................................  9
Section 4.6.  Binding Obligation; Consents; Litigation...................  9
Section 4.7.  Financial Statements....................................... 10
Section 4.8.  Real Property.............................................. 11
Section 4.9.  Banking Facilities......................................... 11
Section 4.10.  Powers of Attorney and Suretyships........................ 11
Section 4.11.  Employee Benefits......................................... 11
Section 4.12.  Compliance With Law; Permits.............................. 15
Section 4.13.  Litigation................................................ 15
Section 4.14.  Material Contracts and Agreements......................... 16
Section 4.15.  Labor Matters............................................. 17
Section 4.16.  Tax Matters............................................... 17
Section 4.17.  Absence of Undisclosed Liabilities........................ 18

                                       -i-
<PAGE>

Section 4.18.  Insurance................................................. 18
Section 4.19.  No Material Adverse Change................................ 19
Section 4.20.  Required Consents......................................... 19
Section 4.21.  Proxy Statement........................................... 19
Section 4.22.  Commission Filings........................................ 20
Section 4.23.  Transfer of Assets and Liabilities
                                    to Liquidating Trust................. 20
Section 4.24.  Disclosure; Representations and Warranties................ 21
Section 4.25.  Finders or Brokers........................................ 21

ARTICLE V  REPRESENTATIONS AND WARRANTIES OF MSCMG....................... 21
Section 5.1.  Organization............................................... 21
Section 5.2.  Authority; Consents........................................ 21
Section 5.3.  Subsidiaries............................................... 22
Section 5.4.  Capitalization of MSCMG.................................... 22
Section 5.5.  Binding Obligation; Consents; Litigation................... 22
Section 5.6.  Financial Statements....................................... 23
Section 5.7.  Compliance With Law; Permits............................... 23
Section 5.8.  Litigation................................................. 24
Section 5.9.  Litigation................................................. 24
Section 5.10.  Consents.................................................. 24
Section 5.11.  No Material Adverse Change................................ 24
Section 5.12.  Proxy Statement........................................... 25
Section 5.13.  Disclosure; Representations and Warranties................ 25
Section 5.14.  Finders or Brokers........................................ 25

ARTICLE VI  TRANSACTIONS PRIOR TO THE EFFECTIVE
               TIME OF THE MERGER........................................ 26
Section 6.1.  Stockholders' Meeting...................................... 26
Section 6.2.  Approvals; Consents........................................ 27
Section 6.3.  Conduct and Liquidation of Business
               Prior To Effective Time of the Merger..................... 27
Section 6.4.  Access to Information and Documents........................ 28
Section 6.5.  Periodic Information....................................... 29
Section 6.6.  Representations............................................ 29
Section 6.7.  Mailing Date............................................... 30
Section 6.8.  Information................................................ 35
Section 6.9.  Notice of Breach........................................... 36
Section 6.10.  Negotiations with Third Parties........................... 36
Section 6.11.  Tax Matters............................................... 38

ARTICLE VII  CONDITIONS TO OBLIGATIONS OF THE PARTIES.................... 41
Section 7.1.  Stockholder Approvals...................................... 41
Section 7.2.  Filing of Charter Amendment................................ 41
Section 7.3.  Listing.................................................... 41
Section 7.4.  Mailing Date Documents..................................... 41
Section 7.5.  Regulatory Approvals....................................... 41
Section 7.6.  Escrow Agreement........................................... 42
Section 7.7.  Trust Agreement............................................ 42

ARTICLE VIII  CONDITIONS TO MSCMG'S OBLIGATIONS.......................... 42
Section 8.1.  Representations and Warranties............................. 42
Section 8.2.  The Company's Performance.................................. 43

                                      -ii-

<PAGE>

Section 8.3.  Authority.................................................. 43
Section 8.4.  Opinion of the Company's Counsel........................... 43
Section 8.5.  Legal Matters Satisfactory................................. 43

ARTICLE IX   CONDITIONS TO THE COMPANY'S OBLIGATIONS..................... 43
Section 9.1.  Representations and Warranties............................. 43
Section 9.2.  MSCMG's Performance........................................ 44
Section 9.3.  Authority.................................................. 44
Section 9.4.  Opinion of MSCMG's Counsel................................. 44
Section 9.5.  Legal Matters Satisfactory................................. 44

ARTICLE X  TERMINATION................................................... 44
Section 10.1.  Termination............................................... 44

Article XI  INDEMNIFICATION.............................................. 45
Section 11.1.  Indemnification by the Company............................ 45
Section 11.2.  Indemnification by the Company............................ 49
Section 11.3.  Legal Proceedings......................................... 51

ARTICLE XII  MISCELLANEOUS............................................... 52
Section 12.1.  Expenses.................................................. 52
Section 12.2.  Survival of Representations and Warranties................ 52
Section 12.3.  Governing Law............................................. 53
Section 12.4.  Notices................................................... 53
Section 12.5.  Jurisdiction; Agent For Service........................... 54
Section 12.6.  Press Releases............................................ 56
Section 12.7.  Assignment; Amendments, Waivers........................... 56
Section 12.8.  Entire Agreement.......................................... 56
Section 12.9.  Severability.............................................. 56
Section 12.10.  Headings................................................. 57
Section 12.11.  Counterparts............................................. 57


                                      -iii-

<PAGE>

                                    Schedules

Section 4.2                Names and Addresses of Subsidiaries;
                             Jurisdictions of Incorporation and
                             Qualification
Section 4.3                Incentive Stock Options
Section 4.5                Subsidiary Capitalization
Section 4.8                Real Property
Section 4.10               Powers of Attorney
Section 4.11               Employee Benefits
Section 4.12               Compliance with Applicable Law
Section 4.13               Litigation
Section 4.14               Material Contracts
Section 4.15               Labor Matters
Section 4.17               Scheduled Liabilities
Section 4.18               Insurance
Section 4.23               Retained Assets


Exhibit  A                 Form of Escrow Agreement
Exhibit  B                 Form of Voting Agreement
Exhibit  C                 Intentionally Omitted
Exhibit  D                 Form of Opinion of Counsel to MSCMG
Exhibit  E                 Form of Trust Agreement
Exhibit  F                 Form of Assignment and Assumption Agreement


                                      -iv-

<PAGE>

                          PLAN AND AGREEMENT OF MERGER


     This PLAN AND AGREEMENT OF MERGER (this "Merger  Agreement")  is made as of
April  24,  1996  between  J.  MICHAELS,  INC.,  a  New  York  corporation  (the
"Company"),   and  MURIEL  SIEBERT   CAPITAL  MARKETS  GROUP  INC.,  a  Delaware
corporation  wholly-owned by Muriel Siebert ("MSCMG"). The Company and MSCMG are
sometimes referred to herein as the "Constituent Corporations",  and the Company
is sometimes referred to herein as the "Surviving Corporation."

                                    RECITALS

     A. The Company was  incorporated in the State of New York on April 9, 1934.
Its principal executive offices are located at 182 Smith Street,  Brooklyn,  New
York 11201.  The authorized  capital stock of the Company  consists of 1,500,000
shares of common stock,  par value $1.00 per share (the "Company Common Stock"),
of which 891,282  shares were  outstanding  and entitled to vote as of April 24,
1996.  The number of such  outstanding  shares of the  Company  Common  Stock is
subject to change prior to the effective time of the merger herein  provided for
pursuant to the exercise of current outstanding employee stock options.

     B. MSCMG was  incorporated  in the State of Delaware on November  29, 1993.
Its principal executive offices are located at 885 Third Avenue, Suite 1720, New
York, New York 10022.  The  authorized  capital stock of MSCMG consists of 1,500
shares of common stock,  no par value (the "MSCMG Common  Stock"),  all of which
are outstanding and entitled to vote as of the date hereof.

     C. The Boards of  Directors  of the  Company and MSCMG have  approved  this
Merger  Agreement and deem it advisable and for the benefit of their  respective
corporations and their  stockholders  that MSCMG merge with and into the Company
on the terms and conditions herein set forth (the "Merger").

     NOW,  THEREFORE,  in consideration  of the covenants and agreements  herein
contained, the parties hereto agree as follows:


                                    ARTICLE I

                        MERGER OF THE COMPANY INTO MSCMG

     Section  1.1.  Merger.  Upon  the  approval  and  adoption  of this  Merger
Agreement  by the  stockholders  of  each  of the  Constituent  Corporations  in
accordance with the laws of the States of New York and Delaware, as appropriate,




<PAGE>

and the  satisfaction  or  waiver  of the  conditions  set  forth  herein to the
obligations of the parties hereto, a certificate of merger shall, subject to the
rights of termination and  abandonment  hereinafter set forth, be filed with the
Department of State of the State of New York in  accordance  with the law of the
State of New York  and the  Secretary  of  State  of the  State of  Delaware  in
accordance  with the law of the State of Delaware.  Effective as of the close of
business on the date on which the filing of such  certificate of merger is made,
MSCMG shall merge with and into the Company,  which as the Surviving Corporation
shall continue its corporate  existence  under the laws of the State of New York
under the name of Siebert  Financial  Corp.  The date and time of such filing is
herein referred to as the "Effective Time of the Merger".

     Section 1.2. Further Assurances. From time to time as and when requested by
the Surviving  Corporation,  or by its  successors or assigns,  the officers and
directors of MSCMG last in office shall execute and deliver such deeds and other
instruments  of  transfer  and shall take or cause to be taken  such  further or
other act as shall be  necessary or advisable in order to vest or perfect in the
Surviving  Corporation,  or to confirm of record or otherwise  to the  Surviving
Corporation,  title to and  possession of all the property,  interests,  assets,
rights, privileges,  immunities,  powers and purposes of each of the Constituent
Corporations.


                                   ARTICLE II

                     CERTIFICATE OF INCORPORATION, BY-LAWS,
                    DIRECTORS AND OFFICERS, AND STOCK OPTIONS

     Section 2.1. Charter  Amendment.  At or immediately  prior to the Effective
Time of the Merger,  the Company shall amend its Certificate of Incorporation to
increase the number of authorized  shares of Company Common Stock from 1,500,000
to 49,000,000 (the "Charter Amendment").

     Section 2.2. Certificate of Incorporation. Except for the change of name of
the Company as provided herein,  the Certificate of Incorporation of the Company
in effect  at the  Effective  Time of the  Merger  (as  amended  by the  Charter
Amendment)   shall  be  the  Certificate  of   Incorporation  of  the  Surviving
Corporation until amended as provided by law.

     Section 2.3. By-Laws. The by-laws of the Company in effect at the Effective
Time of the Merger  shall be the  by-laws  of the  Surviving  Corporation  until
amended or repealed as provided by law.

                                       -2-


<PAGE>

     Section  2.4.  Directors  and  Officers.  The  directors  of  MSCMG  at the
Effective Time of the Merger shall be the directors of the Surviving Corporation
and shall hold office as provided in the by-laws of the  Surviving  Corporation.
The officers of MSCMG at the Effective  Time of the Merger shall be the officers
of the Surviving Corporation and shall hold office as provided in the by-laws of
the Surviving Corporation.

     Section 2.5. Stock Options.  The Company's  Incentive Stock Option Plan and
the 1987 Stock Option Plan shall be terminated on the date of the Effective Time
of the Merger and any options issued  pursuant to such plans not exercised prior
to the Effective Time of the Merger shall be canceled.


                                   ARTICLE III

                        CONVERSION AND EXCHANGE OF SHARES
                         AND LIQUIDATION OF THE COMPANY

     Section 3.1.  Conversion of Shares.  The manner and basis of converting the
shares of each Constituent Corporation shall be as follows:

     (a) Subject to the  provisions of paragraph (b), each share of MSCMG Common
Stock  outstanding  immediately prior to the Effective Time of the Merger (other
than  shares of MSCMG  Common  Stock held in the  treasury of MSCMG)  shall,  by
virtue of the Merger and without  any action on the part of the holder  thereof,
be entitled to receive as of the Effective Time of the Merger  23,823.33  shares
of Company  Common  Stock for each share of MSCMG  Common  Stock owned as of the
Effective  Time of the Merger,  such number of shares of Company Common Stock to
be fixed  so that the  stockholders  of  MSCMG as of the  Effective  Time of the
Merger  receive an  aggregate of 97.5% of the issued and  outstanding  shares of
Company Common Stock as of the Effective Time of the Merger.

     (b) No certificates  for fractions of shares of Company Common Stock and no
scrip or other certificates evidencing fractional interests in such shares shall
be issu- able and any such  fractional  share  which would  otherwise  be issued
shall  be  canceled  without  the  payment  of any  amount  therefore.  No  such
stockholder  shall be  entitled to any  voting,  dividend  or other  rights as a
stockholder of the Company with respect to any fractional share.


                                       -3-

<PAGE>

     (c) The holders of Company Common Stock  immediately prior to the Effective
Time of the Merger other than the  Dissenting  Holders (as defined  below) (such
holders other than the Dissenting Holders,  the "Existing Holders") shall at the
Effective  Time of the Merger receive a cash payment equal to the Effective Date
Payment (as hereinafter  defined),  and the right to receive  distributions from
the liquidating  trust to be established by the Company  pursuant to Section 3.2
for the benefit of the Existing Holders (the "Liquidating Trust"). The Effective
Date Payment  shall be an amount equal to the  available  cash proceeds from the
liquidation referred to in Section 3.2 below (including in such proceeds the net
after-tax  proceeds  of any  assets  sold,  after  payment of all  expenses  and
liabilities  of  the  Company   (including  tax  liabilities   relating  to  the
liquidation),  and  the  cash  and  cash  equivalents  of the  Company  in  hand
immediately prior to the Effective Time of the Merger),  less (i) $500,000 to be
placed in escrow pursuant to Section 3.2 below,  (ii) $500,000 to be held by the
Liquidating Trust to pay liabilities, if any, pursuant to the proviso in Section
3.2 below,  and (iii) such amount as the trustees of the Liquidating  Trust (the
"Trustees") determine in good faith to retain in the Liquidating Trust to enable
the Liquidating Trust to (x) liquidate the assets in the Liquidating Trust in an
orderly fashion and (y) maintain an adequate reserve for liabilities  assumed by
the Liquidating Trust.

     (d) Each share of MSCMG  Common  Stock  issued and held in the  treasury of
MSCMG  immediately  prior to the Effective  Time of the Merger shall be canceled
and retired, and no shares or other securities of the Company shall be issuable,
and no cash shall be exchangeable, with respect thereto.

     (e) The  Merger  shall  effect no change  in any of the  shares of  Company
Common Stock  outstanding at the Effective Time of the Merger and no such shares
shall be converted as a result of the Merger.

     Section 3.2.  Liquidation of the Company Assets.  Prior to the date hereof,
the Company  commenced to liquidate the assets relating to the existing business
of the Company.  At the Effective Time of the Merger,  (i) the Existing  Holders
(other than those who have elected to enforce their right to receive payment for
their shares pursuant to Section 623 of the New York Business  Corporation  Law)
(such electing  holders,  the "Dissenting  Holders") shall receive the Effective
Date  Payment,  (ii)  $500,000  shall be placed in escrow  pursuant to an escrow
agreement substantially in the form of Exhibit A hereto (the "Escrow Agreement")
for one year from the  Effective  Time of the  Merger  and  (iii) the  Surviving
Corporation shall receive the Effective Date Payment for the Dissenting Holders.
Subject to Section 3.3 below, any and all assets of the Company immediately

                                       -4-


<PAGE>


prior to the  Effective  Time of the Merger  not so  disbursed  to the  Existing
Holders or placed in escrow  pursuant to this  Section 3.2 or  disbursed  to the
Surviving  Corporation  pursuant  to  clause  (iii)  above,   including  without
limitation any and all cash or cash equivalents not placed in escrow or included
in the Effective Date Payment or the payment to the Surviving Corporation, shall
be  transferred  to the  Liquidating  Trust  for the  exclusive  benefit  of the
Existing  Holders;   provided,   however,  that  on  or  immediately  after  the
liquidation of the last of the material assets of the Company transferred to the
Liquidating Trust (other than accounts receivable), an additional $500,000 shall
be  reserved  by the  Liquidating  Trust  for a period of one year from the date
thereof to be used to pay all amounts due to MSCMG (or the Surviving Corporation
as the successor in interest  thereto) pursuant to Section 11.1 hereto or to pay
liabilities other than liabilities set forth in Schedule 4.17.  Without limiting
the generality of the foregoing,  the assets of the Company immediately prior to
the Effective Time of the Merger which are to be transferred to the  Liquidating
Trust  shall  include  all  cash  and cash  equivalents,  all real and  personal
property,  all  rights  to tax or other  refunds  and all  rights of any kind or
nature whatsoever, whether choate or inchoate.

     Section  3.3.  Option to Leave  Assets  in  Company.  At the  option of the
Trustees and with the consent of the  Surviving  Corporation  which shall not be
unreasonably withheld,  assets of the Company immediately prior to the Effective
Time  of  the  Merger  which  would  otherwise  have  been  transferred  to  the
Liquidating  Trust and which  constitute an active business shall,  instead,  be
held by the Company pending their sale or other  disposition.  During the period
in which  any such  assets  are held by the  Company,  the  Company  irrevocably
designates  the Trustees as its agents to manage any such assets  pending  their
sale or other disposition and to arrange in all respects for their sale or other
disposition,  provided that the Company shall have no liability  with respect to
such  assets  or in  connection  with such  disposition,  and any  liability  in
connection  with such  assets or such  disposition  shall be a  liability  to be
assumed by the  Liquidating  Trust.  Such  assets,  and any  after-tax  revenues
generated by such assets (including  without  limitation any revenues  generated
from the operation of such assets or their sale or other  disposition) and after
payment of all expenses incurred as a result directly, or in any way indirectly,
of the  operation or  retention  of such  assets,  shall be held in trust by the
Company  for the  benefit  of the  Liquidating  Trust,  and any  such  after-tax
revenues  upon sale or  disposition  shall  immediately  be  transferred  to the
Liquidating  Trust. The determination of after-tax revenues for purposes of this
Section 3.3 shall be made in accordance with the procedures contained in Section
6.11(d) hereof.

                                       -5-

<PAGE>

     Section 3.4. Exchange of Certificates.
                  -------------------------

     (a) Each holder of record at the Effective  Time of the Merger of shares of
MSCMG Common Stock shall be entitled,  upon the  surrender to the Company or its
transfer  agent of the  certificate  for its  shares of MSCMG  Common  Stock for
cancellation,  to receive a certificate or certificates  representing the number
of shares of Company Common Stock into which the holder's shares of MSCMG Common
Stock shall have been converted in the Merger under Section 3.1(a).

     (b) Until so presented and  surrendered  in exchange for a  certificate  or
certificates representing shares of Company Common Stock, each certificate which
represented  issued and  outstanding  shares of MSCMG  Common  Stock  which were
converted at the Effective  Time of the Merger into the right to receive  shares
of Company  Common Stock shall be deemed for all corporate  purposes,  except as
set forth below,  to evidence  the  ownership of the number of shares of Company
Common  Stock into which the holder's  shares  shall have been  converted in the
Merger.  Unless and until any such  certificates  shall be so  surrendered,  the
holder of such  certificate  shall not be entitled  to receive  any  dividend or
other  distribution  payable  to  holders  of shares of  Company  Common  Stock.
Following  such  surrender,  there  shall be paid to the  record  holder  of the
certificate  representing  shares  of  Company  Common  Stock  issued  upon such
surrender the amount of dividends  (without  interest  thereon) which shall have
become  payable  with  respect to the number of shares of Company  Common  Stock
represented by the certificate issued in exchange upon such surrender;  provided
that such record  holder  shall not be entitled  to receive the  Effective  Date
Payment, or any other distributions from or in respect of the Liquidating Trust,
after the Effective Time of the Merger or any other proceeds of the  liquidation
referred to in Section 3.2 above.

     Section 3.5.  Company  Common  Stock.  Except for the issuance of shares of
Company Common Stock upon conversion of shares of MSCMG Common Stock pursuant to
Section 3.1,  the Merger  shall effect no change in the shares of the  Company's
capital  stock  and none of its  shares  shall be  converted  as a result of the
Merger.

     Section 3.6. No Further Transfers.  After the Effective Time of the Merger,
there shall be no registration of transfers on the stock transfer books of MSCMG
of the shares which were outstanding  immediately prior to the Effective Time of
the Merger.

                                       -6-

<PAGE>

     Section 3.7. Legended  Certificates.  Certificates  representing  shares of
Company Common Stock issued to each holder of securities of MSCMG,  shall bear a
legend substan- tially as follows:

               "The shares  represented by this  certificate  have not
          been  registered,  under  the  Securities  Act of 1933.  The
          shares may not be sold or  transferred  in the  absence of a
          current  prospectus  or an  exemption  therefrom  under  the
          Securities Act of 1933."


                                   ARTICLE IV

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company hereby represents and warrants as follows:

     Section  4.1.  Organization;   Authority.  The  Company  is  a  corporation
organized and existing in good standing under the laws of the State of New York.
The  Company is not  required  to be  qualified  or licensed to do business as a
foreign corporation in any jurisdiction by reason of the ownership or leasing of
real property, the maintenance of offices, the warehousing of goods, the conduct
of its  business  activities,  the nature of its business or  otherwise,  except
where the failure to be so qualified or licensed  would be curable by subsequent
qualification  without  such  failure  having a material  adverse  effect on the
Company or would not have a material adverse effect on the Company.  The Company
would not be subject to material penalties,  taxes or other burdens based on its
past conduct if it chose to qualify in any  jurisdiction  in which it is not now
qualified.  No jurisdiction in the United States in which the Company is not now
qualified  has  asserted  to the  Company  that the  Company is  required  to be
qualified to do business therein.

     The Company has all necessary  power and authority to own or to lease,  and
to operate,  its properties and assets and to carry on its business as it is now
being conducted.

     Section  4.2.  Subsidiaries.  Set  forth  on  Schedule  4.2  are  the  only
corporations  (the  "Company  Subsidiaries")  with  respect to which the Company
beneficially owns,  directly or indirectly,  in excess of 50% of the outstanding
stock or other equity  interests,  the holders of which are entitled to vote for
election  of a  majority  of the  board of  directors  or other  governing  body
thereof,  except for  corporations,  if any,  which have no  material  assets or
liabilities and have not conducted any operations for the past three years

                                       -7-

<PAGE>

("Inactive   Subsidiaries").   The   Company  is  not  aware  of  any   Inactive
Subsidiaries.  The other  entities  listed on Schedule 4.2 are the only entities
with respect to which (i) the Company  beneficially  owns directly or indirectly
in  excess  of 5% but not in  excess  of 50% of the  outstanding  stock or other
interests,  the holders of which are entitled to vote for election of a majority
of the board of directors or other governing body thereof,  (ii) the Company may
be deemed to be in control  because of factors or  relationships  other than the
quantity of stock or other interests owned, or (iii) the Company's investment in
which  is  accounted  for by the  equity  method.  Each  Company  Subsidiary  is
organized and existing and in good standing  under the laws of its  jurisdiction
of incorporation,  which jurisdiction is set forth on Schedule 4.2. Each Company
Subsidiary  has all  necessary  power and  authority to own or to lease,  and to
operate,  its  properties  and assets and to carry on its  business as it is now
being conducted. Each Subsidiary is duly licensed or qualified to do business as
a foreign  corporation  and in good standing in every  jurisdiction in which (i)
the  ownership or leasing of real  property,  the  maintenance  of offices,  the
warehousing  of goods,  the conduct of its business  activities or the nature of
its business makes such  qualification  necessary and (ii) failure so to qualify
or to become licensed would, if not remedied,  impair title to its properties or
its  rights to  enforce  contracts  against  others  or  expose  it to  material
liability in such jurisdictions.

     Section 4.3. Capitalization of the Company. The authorized capital stock of
the Company  consists of 1,500,000  shares of common stock,  par value $1.00 per
share, of which 891,282 shares are outstanding and have been duly authorized and
validly issued and are fully paid and nonassessable.  No shares of the Company's
capital stock are held by the Company or any of the Company Subsidiaries.  There
are no options,  warrants,  rights,  calls,  commitments  or  agreements  of any
character obligating the Company or any of the Company Subsidiaries to issue any
shares of capital  stock or any security  representing  the right to purchase or
otherwise receive any such shares,  except for options to purchase 25,000 shares
of the Company Common Stock pursuant to employee stock options granted under the
Company Incen- tive Stock Option Plan.  Schedule 4.3 contains a complete --- and
accurate  list of the  following  with  respect to each  employee  stock  option
outstanding  under the Company  Incentive  Stock  Option Plan and the 1987 Stock
Option  Plan:  the name of the holder of such  option,  the date such option was
granted, became or will become exercisable and will expire, the number of shares
of Company  Common Stock  covered by such option and the exercise  price of such
option. Except for restrictions on transfer arising under applicable Federal and

                                       -8-


<PAGE>

state securities laws, there are no existing restrictions imposed by the Company
or by its affiliates on the transfer of any outstanding  shares of capital stock
of the Company and there are no  registration  covenants  with respect  thereto.
None of the outstanding shares of the Company or any of the Company Subsidiaries
was  issued in  violation  of the  preemptive  rights of any  present  or former
stockholder.

     Section  4.4.  Charter  Documents.   The  copies  of  the  certificates  of
incorporation  and by-laws of the  Company and each of the Company  Subsidiaries
which have previously been delivered to MSCMG are complete and correct.

     Section  4.5.  Subsidiary  Capitalization.  Except as set forth on Schedule
4.5,  (i) the  authorized  capital  stock of the Company  Subsidiaries  consists
solely of shares of common stock; (ii) there are no options,  warrants,  rights,
calls,  commitments  or agreements of any kind  obligating the Company or any of
the  Company  Subsidiaries  to issue  any  shares of the  capital  stock of such
Company  Subsidiary  or any  security  representing  the  right to  purchase  or
otherwise  receive any such capital  stock or to transfer  any issued  shares of
such capital stock;  and (iii) the Company is the record and beneficial owner of
all the outstanding  shares of capital stock of the Company  Subsidiaries,  free
and clear of all mortgages,  security interests, liens, claims and encumbrances.
All such shares of common stock which are  outstanding  have been validly issued
and are fully paid and nonassessable.

     Section 4.6. Binding Obligation;  Consents;  Litigation.  The execution and
delivery of this Merger Agreement by the Company do not, and the consummation of
the transactions  contemplated hereby will not, violate (i) any provision of the
certificate  of  incorporation  or by-laws of the  Company or any of the Company
Subsidiaries or (ii) any provision of, or result in a breach of any of the terms
or provisions  of, or result in the  acceleration  of any obligation  under,  or
constitute a default under, any mortgage,  lien, lease,  agreement,  instrument,
order,  arbitration award, judgment or decree to which the Company or any of the
Company  Subsidiaries  is a party, or to which the Company or any of the Company
Subsidiaries is, or the assets,  properties or business of the Company or any of
the Company  Subsidiaries  are,  subject,  which  would have a material  adverse
effect on the  Company or any of its assets  (provided  that  neither a material
adverse  change in the  operations of the Company,  nor the  liquidation  of the
Company's  assets,  shall be deemed  to have a  material  adverse  effect on the
Company or its assets) (any such included  material  adverse effect, a "Material
Adverse Effect"). The Board of Directors of the Company has approved this Merger

                                       -9-


<PAGE>

Agreement,  has  authorized  the execution and delivery  hereof and has directed
that this Merger  Agreement be submitted to the  stockholders of the Company for
adoption at a special meeting of such stockholders.  The Company has full power,
authority  and  legal  right to enter  into  this  Merger  Agreement  and,  upon
appropriate  vote of its  stockholders in accordance with the law, to consummate
the  transactions   contemplated   hereby.   Except  for  the  approval  of  its
stockholders,  the Company has taken all action required by law, its certificate
of  incorporation,  its by-laws or  otherwise  to  authorize  and to approve the
execution and delivery of this Merger  Agreement and the  documents,  agreements
and  certificates  executed and delivered by the Company in connection  herewith
and the  consummation by the Company of the  transactions  contemplated  hereby.
This Merger  Agreement  has been duly  executed and delivered by the Company and
constitutes a valid and legally binding  obligation of the Company,  enforceable
against the Company in accordance with its terms. No consent,  action,  approval
or  authorization   of,  or  registration,   declaration  or  filing  with,  any
governmental  authority  arising  from the  Company's  obligations  prior to the
Merger is  required to be  obtained  by the  Company in order to  authorize  the
execution  and  delivery  by  the  Company  of  this  Merger  Agreement  or  the
consummation by the Company of the Merger.

     Section 4.7.  Financial  Statements.  The Company has furnished  MSCMG with
complete copies of the financial statements of the Company for each of the three
fiscal  years ended March 31, 1995 (as  restated in the case of the fiscal years
ended  March 31, 1994 and 1993),  including  in each case a balance  sheet,  the
related statements of income and of changes in financial position for the period
then ended, the accompanying  notes, and the report thereon of Richard A. Eisner
& Company,  LLP,  independent (of the Company) certified public accountants with
respect to the fiscal year ended March 31, 1995  ("Eisner & Co.") and the report
thereon of Ernst & Young LLP,  independent  (of the  Company)  certified  public
accountants  with  respect to the two fiscal  years ended March 31, 1994 and the
unaudited  financial  statements of the Company for the  nine-month  period from
March 31, 1995 to December 31, 1995,  including a balance  sheet and the related
statements  of income and of changes in financial  position  for the  nine-month
period then ended (the consolidated  balance sheet therein and the notes thereto
as at December  31, 1995 being  called the "Company  Balance  Sheet").  All such
financial statements (i) reflect and provide adequate reserves in respect of all
known liabilities of the Company and the Company Subsidiaries in accordance with
GAAP,  including all known contingent  liabilities as of their respective dates,
and (ii) present  fairly the financial  condition of the Company and the Company
Subsidiaries  at  such  dates  except  that a  diminution  in the  value  of the


                                      -10-

<PAGE>

Company's assets from that reflected on the Company Balance Sheet shall not be a
breach of the  representation so long as such diminution shall not result in the
Company's being rendered  insolvent at any time from the date hereof through the
Effective Time of the Merger.

     Section 4.8. Real  Property.  Except as set forth on Schedule 4.8,  neither
the Company nor the Company  Subsidiaries owns, has legal or equitable title in,
or has a leasehold interest in, any real property (the "Real Property").

     Section 4.9. Banking  Facilities.  Schedule 4.9 sets forth the name of each
bank with which the Company has an account or safe deposit box, the  identifying
numbers  or  symbols  thereof  and the name of each  person  authorized  to draw
thereon or to have access thereto.

     Section 4.10. Powers of Attorney and Suretyships. The Company has set forth
on Schedule 4.10 the name of each person,  if any, holding any power of attorney
from the Company and the Company  Subsidiaries  and a summary  statement  of the
terms  thereof.  The  Company  and the  Company  Subsidiaries  have no  material
obligation  or  material  liability,   either  actual,   accrued,   accruing  or
contingent, as guarantor, surety, co-signer,  endorser, co-maker,  indemnitor or
otherwise in respect of the obligation of any person, corporation,  partnership,
joint venture, association, organization or other entity.

     Section 4.11. Employee Benefits.
                   ------------------

     (a) Set forth on Schedule 4.11 is a correct and complete list of all funded
or unfunded,  written or oral,  employee benefit plans,  contracts,  agreements,
incentives, salary, wages or other compensation plans or arrangements, including
but not limited to all pension and profit sharing plans,  savings plans,  bonus,
deferred  compensation,  incentive  compensation,  stock purchase,  supplemental
retirement,   severance  or  termination  pay,  stock  option,  hospitalization,
medical, life insurance, dental, disability,  salary continuation,  vacation, or
supplemental  unemployment benefit programs,  policies,  plans, or arrangements,
union contracts,  employment contracts,  consulting agreements, retiree benefits
and agreements,  severance  agreements and each other employee  benefit program,
plan,  policy or  arrangement,  at any time  maintained  since  January 1, 1990,
contributed  to, or  required  to be  contributed  to by the Company or an ERISA
Affiliate for the benefit of present or former employees,  directors,  agents or
consultants,  or for which the Company  may be  responsible  or with  respect to
which it may have any  liability,  whether or not  subject to ERISA and  whether
legally binding or not (each a "Plan"); provided, however, Schedule 4.11 shall

                                      -11-


<PAGE>

set  forth  only  those  hospitalization,   medical,  life  insurance,   dental,
disability,  salary  continuation  and  vacation  programs,  policies,  plans or
arrangements  and only those  union  contracts  to which the Company or an ERISA
Affiliate  is  currently  contributing.  "ERISA  Affiliate"  means  any trade or
business,  whether or not incorporated,  that together with the Company would be
deemed a single employer under Section 414(b),  (c), (m), (n) or (o) of the Code
or Section  4001 of ERISA.  Each Plan  intended to be  qualified  under  Section
401(a)  of the Code (a  "Tax-Qualified  Plan",  which  term  shall  exclude  any
multiemployer plan (as defined in Section 3(37) of ERISA to which the Company or
any of its  subsidiaries  contribute  and which is the  subject of a  collective
bargaining agreement  ("Multiemployer  Plans")) is identified as a Tax-Qualified
Plan in such Schedule 4.11 and is so qualified.

     (b) The Company has heretofore  delivered to MSCMG true and complete copies
of the following:

          (i) each Plan listed on Schedule 4.11 and all amendments  thereto
     to the date hereof;

          (ii) each trust  agreement  and  annuity  contract  (or any other
     funding instruments)  pertaining to any Plan, including all amendments
     to such documents to the date hereof;

          (iii) the most recent determination letter issued by the Internal
     Revenue Service with respect to each of the Tax-Qualified Plans;

          (iv) the most recent actuarial valuation report for each Plan for
     which an actuarial valuation report is required to be prepared; and

          (v) the most  recent  Annual  Report  (IRS  Forms  5500  series),
     including  Schedules A and B and plan audits, if applicable,  required
     to be filed with respect to each Plan.

     (c) The status as of the date hereof of each Plan and Multiemployer Plan is
set forth in Schedule  4.11,  including  (i) the amount of the  Company's or the
ERISA  Affiliates  contribution  to such Plan for each of the past three  fiscal
years and the plan year in which the Effective Time of the Merger  occurs,  (ii)
the amount of any liability of the Company and the ERISA Affiliates for payments
or  contributions  past due with  respect to such Plan as of the last day of its
most recent plan year and as of the end of any subsequent  month ending prior to
the Effective Time of the Merger, and the date any such amounts were paid,

                                      -12-

<PAGE>

(iii)  any  contribution  to such  Plan in a form  other  than in cash  and (iv)
whether  such Plan has been  terminated.  Except as set forth on Schedule  4.11,
neither the Company nor the ERISA Affiliates has obligations or liabilities with
respect to any Plan or  liabilities  relating  to any Plan under any  collective
bargaining agreement to which they are a party or by which they are bound.

     (d) To the  knowledge  of the Company or any officer of the  Company,  each
Tax-Qualified  Plan and any related trust  agreements or annuity  contracts (and
any other funding instruments)  currently comply, and have complied in the past,
both as to form and  operation,  including  compliance  with all  reporting  and
disclosure  requirements,  with the provisions of ERISA and the Code, as well as
the provisions of any applicable collective  bargaining  agreement.  The IRS has
issued a favorable  determination letter with respect to the qualification under
Sections   401(a)  and  501(a)  of  the  Code  including   compliance  with  the
requirements  of the Tax Reform  Act of 1986,  of each Tax-  Qualified  Plan and
related trust,  if any, and has not taken any action to revoke such letters.  In
addition,  all necessary governmental approvals for the Tax-Qualified Plans have
been obtained.

     (e) With  respect  to each  Tax-Qualified  Plan that is subject to Title I,
Subtitle  B,  Part 3 of  ERISA  (a  "Pension  Plan")  the  present  value,  on a
termination  basis of all accrued  benefits  (vested and nonvested) of each such
Plan as of the  Effective  Time of the  Merger,  determined  on the basis of the
actuarial  assumptions set forth on Schedule  4.11(e),  will not exceed the fair
market  value of the  assets of each such Plan as of the  Effective  Time of the
Merger.

     (f) With  respect to all  Pension  Plans,  except as set forth on  Schedule
4.11, (i) the Company and ERISA  Affiliates have paid all premiums (and interest
charges and penalties for late payment, if applicable) due the PBGC with respect
to each plan year  thereof for which such  premiums  are  required;  (ii) on and
after  September 2, 1974,  there has been no  "reportable  event" (as defined in
Section  4043(b) of ERISA and the  regulations  of the PBGC under that  Section)
subject to Title IV of ERISA;  (iii) no liability to the PBGC has been  incurred
by the Company ERISA  Affiliates on account of any termination  subject to Title
IV of ERISA; (iv) on and after September 2, 1974, no filing has been made by the
Company ERISA  Affiliates with the PBGC, and no proceeding has been commenced by
the PBGC, to terminate any Pension Plan subject to Title IV of ERISA maintained,
or wholly or partially  funded,  by the Company and ERISA Affiliates (v) neither
the Company and the ERISA Affiliates have (A) ceased operations at a facility so
as to become  subject  to the  provisions  of  Section  4062(f)  of  ERISA,  (B)

                                      -13-



<PAGE>

withdrawn as a substantial employer so as to become subject to the provisions of
Section 4063 of ERISA,  (C) ceased making  contributions so as to become subject
to Section  4064(a) of ERISA to a Pension Plan to which the Company or any ERISA
Affiliates made  contributions  during the five years prior to the Closing Date,
or (D) made a complete or partial withdrawal from a Multiemployer Plan.

     (g) In addition, with respect to all Plans, except as set forth on Schedule
4.11, (i) other than routine claims for benefits, there are no material actions,
suits or  claims  pending  or  threatened  against  any Plan or the  fiduciaries
thereof,  or  against  the  assets of any Plan and (ii) on and after  January 1,
1975,  neither the Company nor any ERISA  Affiliate,  any plan  fiduciary of any
Plan has engaged in any prohibited  transaction within the meaning of Title I of
ERISA or Section 4975 of the Code and no  imposition of excise tax penalties has
occurred with respect thereto.

     (h) At the Effective Time of the Merger, the Company will have no employees
except to the extent  that a portion of the  business  is left in the Company as
contemplated by Section 3.3.

     (i) To the  knowledge  of the Company or any officer of the  Company,  each
"group health plan" (within the meaning of Section 4980B of the Code) maintained
by  the  Company  has  been   administered   in  compliance  with  the  coverage
continuation   requirements   contained  in  the  Consolidated   Omnibus  Budget
Reconciliation Act of 1985 ("COBRA") and any regulations promulgated or proposed
under the Code.

     (j) The Company shall  terminate or cause to be terminated,  on or prior to
the  Effective  Time of the Merger,  and without any  liability to the Surviving
Corporation  or MSCMG,  all Plans  described  in Schedule  4.11,  so that to the
extent permitted by applicable law the Company no longer maintains,  contributes
to or participates in such plans after the Effective Time of the Merger,  all in
accordance with the applicable requirements of ERISA, the Code, and the terms of
such plans or related instruments;  provided, however, that any plan required to
be  maintained  by  applicable  law shall be  terminated as soon as permitted by
applicable  law. The Company  shall  promptly  provide  MSCMG with copies of all
documents filed with any governmental  agencies and any other documents relating
to the amendment of such plans.

     (k) Without  limiting the generality of Section 3.2 of this Agreement,  the
parties hereto hereby further agree that the  Liquidating  Trust, on or prior to

                                      -14-

<PAGE>

the Effective Time, expressly assumes all obligations and responsibilities under
the Plans currently maintained or contributed to by the Company on behalf of the
employees or former employees,  including,  without limitation,  all obligations
and  liabilities  with respect to the  termination  of and  withdrawal  from the
Plans, all obligations and  responsibilities  to provide retiree health coverage
and  continuation   coverage  and  appropriate  notices  under  COBRA,  and  all
obligations and  responsibilities  under all severance and termination pay plans
and programs,  and shall indemnify  MSCMG and the Surviving  Corporation for and
hold them harmless from and against all liabilities, costs, and expenses arising
in  connection  with  such  Plans,   continuation   coverage   requirements  and
termination  obligations.  The Surviving  Corporation shall cooperate fully with
the Liquidating  Trust by making  available  records,  books of account or other
materials,  or taking such other  reasonable  actions,  as may be  necessary  or
helpful for the Liquidating  Trust to fulfill its obligations under this Section
4.11(k).

     (l) The Corporation does not maintain, sponsor or contribute to any plan or
program providing retiree medical or life insurance benefits.

     Section 4.12. Compliance With Law; Permits. Except as set forth in Schedule
4.12, and except in all cases for non-compliance which would not have a Material
Adverse Effect,  the Company and each Company  Subsidiary have complied with all
applicable  federal,  state,  local or foreign  laws,  regulations,  ordinances,
orders,  injunction,  or decrees, or administrative decisions or directives (the
"Requirements of Law"), relating to its securities,  property, employees, former
employees or applicants for  employment  ("Employees")  or business,  including,
without  limitation,  Title  VII of the Civil  Rights  Act of 1964,  as  amended
("Title  VII"),  OSHA,  the Age  Discrimination  in  Employment  Act of 1967, as
amended ("ADEA"),  the Equal Pay Act of 1963, as amended ("EPA"),  the NLRA, the
Foreign  Corrupt  Practices  Act  of  1977,  as  amended,   the  Foreign  Agents
Registration Act of 1938, as amended, the Federal Regulation of Lobbying Act, as
amended,  and  the  Ethics  in  Government  Act of  1978,  as  amended,  and all
applicable   statutes,   regulations,   orders  and  restrictions   relating  to
environmental standards or controls.

     Section 4.13.  Litigation.  (a) Except as set forth in Schedule 4.13, there
is no (i) action,  suit, claim,  proceeding or investigation  pending or, to the
knowledge  of the Company or any officer of the Company,  threatened  against or
affecting  the  Company  or any of the  Company  Subsidiaries  or their  assets,
Employees  or  properties,  at law or in  equity,  or  before or by any court or
governmental authority, (ii) arbitration proceeding relating to the Company or

                                      -15-

<PAGE>

any of the Company's  Subsidiaries  or their assets,  Employees or properties or
(iii)  governmental  inquiry  pending or, to the knowledge of the Company or any
officer of the Company,  threatened relating to or involving the Company, any of
the Company  Subsidiaries,  their assets or properties or the  businesses of the
Company or any of the Company  Subsidiaries or the transactions  contemplated by
this  Merger  Agreement  (including  inquiries  as to the  qualification  of the
Company or any of the  Company  Subsidiaries  to hold or receive any permit) and
the  Company  does not know of any basis for any of the  foregoing.  Except  for
actions  brought to collect  accounts  receivable in the ordinary  course of the
Company's business,  there are no pending actions,  suits, claims or proceedings
brought by the Company or any of the Company Subsidiaries against others.

     (b) Except as set forth in  Schedule  4.13,  neither the Company nor any of
the Company  Subsidiaries  has received any written opinion,  memorandum,  legal
advice or notice from legal counsel to the effect that they are exposed,  from a
legal  standpoint,  to any  liability or  disadvantage  which may be material to
their respective  businesses and which would continue past the Effective Time of
the  Merger.  Neither the  Company  nor any of the  Company  Subsidiaries  is in
default with respect to any order, writ, injunction or decree known to or served
upon the  Company  or any of the  Company  Subsidiaries  of any  court or of any
governmental authority.

     Section 4.14. Material Contracts and Agreements.  The Company has described
all material  contracts of the Company now in effect to which the Company or any
of the  Company  Subsidiaries  is a party or by which  it or its  properties  or
assets may be bound or affected, under which the total obligation of the Company
or any of the  Company  Subsidiaries  is in  excess  of  $100,000  or  which  is
otherwise  material to the Company on Schedule 4.14 (the "Material  Contracts").
No default,  alleged  default or  anticipatory  breach exists on the part of the
Company or any of the  Company  Subsidiaries  or, to the best  knowledge  of the
Company  or any of its  officers,  on the part of any  other  party,  under  any
Material Contract,  and there are no material agreements of the parties relating
to any Material  Contract  that have not been  disclosed to MSCMG.  All Material
Contracts  will be either (i)  terminated as of the Effective Time of the Merger
and evidence of such termination  shall be given to MSCMG or (ii) assumed by the
Liquidating  Trust. As of the Effective Time of the Merger,  neither the Company
nor any of the Company  Subsidiaries will be a party to any transaction with any
officer or  director  of the  Company or any of the  Company  Subsidiaries,  any
member  of the  family  of any such  officer  or  director  or any  corporation,
partnership,  trust (except the Liquidating  Trust) or other entity in which any
such officer or director has a substantial interest or is an officer,  director,
trustee or partner.

                                      -16-

<PAGE>

     Section 4.15. Labor Matters.  Except as set forth on Schedule 4.15, neither
the  Company nor any of the Company  Subsidiaries  is a party to any  collective
bargaining agreement with any labor organization. All such collective bargaining
agreements shall be terminated as of the Effective Time of the Merger.  There is
not pending, or to the knowledge of the Company  threatened,  any labor dispute,
strike or work  stoppage  involving  the employees of the Company or any Company
Subsidiaries.

     Section 4.16. Tax Matters.
                   ------------

     (a) Each of the Company and each of the Company  Subsidiaries has filed all
tax returns  required  to be filed by it under the laws of the United  States of
America,  the  jurisdiction  of its  incorporation,  and  each  state  or  other
jurisdiction in which it conducts  business  activities and is required to file.
The Company  has paid or set up an adequate  reserve in respect of all taxes for
the periods covered by such returns.  Neither the Company nor any of the Company
Subsidiaries  has any tax  liability  for which no tax  reserve has been made in
respect of any jurisdiction in which the Company has business  activities and is
required to file.  The Company has set up as provisions for taxes on the Company
Balance  Sheet amounts  sufficient  for all accrued and unpaid  federal,  state,
county and local taxes of the Company and the Company  Subsidiaries,  whether or
not disputed,  including any interest and penalties in connection therewith, for
all fiscal periods ending on or before the date of the Company Balance Sheet.

     (b) The  Company's  federal  income tax returns  have been  examined by the
United States Internal  Revenue  Service (or closed by applicable  statutes) for
all years to and  including  the fiscal  year ended  March 31,  1992 and no such
examinations  are in  progress.  Any  deficiencies  proposed as a result of said
audits  have been paid or finally  settled  and no issue has been  raised in any
such examinations which, by application of similar principles, reasonably can be
expected to result in the  assertion of a  deficiency  for any other year not so
examined.  The results of any settlements and any necessary adjustments in state
income tax resulting therefrom are properly reflected in the Company's financial
statements  referred  to in Section  4.7.  The  Company is not aware of any fact
which would constitute grounds for any further tax liability with respect to the
years which have not been  examined.  No agreements or waivers have been made by
or on behalf of the Company for the extension of time for the  assessment of any
tax or for any applicable statute of limitations.

                                      -17-

<PAGE>

     (c) Except for taxes for the payment of which an adequate  reserve has been
established  on the  Company  Balance  Sheet,  there are no tax  liens,  whether
imposed by any federal, state or local taxing authority, outstanding against any
of the assets, properties or business of the Company.

     (d) All taxes and  assessments  that the Company is required to withhold or
to  collect  have been duly  withheld  or  collected  and all  withholdings  and
collections  have  either  been duly and  timely  paid  over to the  appropriate
governmental  authority or are,  together with the payments due or to become due
in  connection  therewith,  duly  reflected  on the  Company  Balance  Sheet  in
accordance with GAAP.

     For purposes of this Section  4.16,  the term "the  Company"  includes each
other  corporation with which the Company files  consolidated or combined income
tax returns or reports.

     Section 4.17. Absence of Undisclosed  Liabilities.  Neither the Company nor
any Company Subsidiary has any material indebtedness, liability or obligation of
any  character  whatsoever,  whether or not  accrued and whether or not fixed or
contingent,  other than (i) liabilities  reflected in the Company Balance Sheet,
(ii) liabilities incurred in the ordinary course of business (or pursuant to the
liquidation) of the Company and the Company  Subsidiaries  since the date of the
Company Balance Sheet, (iii) indebtedness, liabilities and obligations listed on
Schedule  4.17 hereto,  and (iv)  liabilities  incurred in  connection  with the
performance  of this Merger  Agreement.  The Company has  described all material
indebtedness,  liabilities  or  obligations  of  the  Company  and  the  Company
Subsidiaries known to it on Schedule 4.17 (the "Scheduled Liabilities").

     Section 4.18.  Insurance.  All significant policies of insurance,  together
with the premiums currently paid thereon,  providing for business  interruption,
personal,  Employee,  product or public  liability  coverage with respect to the
business of the Company and the Company  Subsidiaries  are described on Schedule
4.18. The copies of such policies which have  previously been delivered to MSCMG
are complete and correct.  All such  policies  will be  outstanding  and in full
force  and  effect  at the  Effective  Time of the  Merger  and  thereafter,  as
applicable,  until the complete liquidation of the Company's business; provided,
that as of the Effective  Time of the Merger,  some or all of such policies will
be terminated and the balance (if any) of such policies will be assigned to, and
be for the benefit of, the Liquidating  Trust (and the Surviving  Corporation to
the extent that the Company is named as a party in any suit covered by such

                                      -18-


<PAGE>

policies).  Except as set forth on Schedule 4.18, there are no claims,  actions,
suits or  proceedings  arising  out of or based  upon  any of such  policies  of
insurance,  and,  so far as is known to the Company or any of its  officers,  no
basis  for any such  claim,  action,  suit or  proceeding  exists.  There are no
notices of any pending or  threatened  terminations  with respect to any of such
policies and each of the Company and the Company  Subsidiaries  is in compliance
with all conditions contained therein.

     Section 4.19.  No Material  Adverse  Change.  Since the date of the Company
Balance Sheet,  the Company has not experienced any damage,  destruction or loss
(whether  or not  covered by  insurance)  or adverse  change in the value of the
Company such that the Company has been or would be rendered insolvent.

     Section 4.20.  Required Consents.  There have been or will be timely filed,
given obtained or taken all applications,  notices, consents, approvals, orders,
registrations,  qualifications, waivers or other actions of any kind required by
virtue of the execution and delivery of this Merger  Agreement by the Company or
the consummation by the Company of any of the transactions contemplated hereby.

     Section  4.21.  Proxy  Statement.  When the  Proxy  Statement  (the  "Proxy
Statement")  to be  distributed to  stockholders  in connection  with the Merger
shall first be mailed or distributed to such  stockholders (the "Mailing Date"),
the  information  with respect to the Company and the Company  Subsidiaries  set
forth in the Proxy  Statement (a) will comply in all material  respects with the
provisions of the  Securities  Exchange Act of 1934,  as amended (the  "Exchange
Act"),  and the General Rules and  Regulations  of the  Securities  and Exchange
Commission  (the  "Commission")  thereunder  and (b) will not contain any untrue
statement  of a material  fact or omit to state a material  fact  required to be
stated  therein  or  necessary  to make the  statements  contained  therein  not
misleading, except that no representation is hereby made as to any statements or
omissions as  described  in this clause (b) with respect to which,  prior to the
Mailing  Date,  the Company  shall have  requested  in writing  any  addition or
modification  to the Proxy  Statement  which shall be necessary in order to make
the Proxy  Statement not untrue or misleading  in any material  respect,  unless
such addition or  modification  shall have been made by the Company prior to the
Mailing  Date.  At all times  subsequent to the Mailing Date up to and including
the Effective Time of the Merger,  the  information  with respect to the Company
and the Company Subsidiaries set forth in the Proxy Statement and all amendments
and  supplements  thereto  (i) will  comply in all  material  respects  with the
provisions of the Exchange Act and the General Rules and Regulations of the

                                      -19-

<PAGE>

Commission  thereunder  and (ii) will not contain any untrue  statement of a
material fact or omit to state a material fact required to be stated  therein or
necessary to make the statements  contained therein not misleading,  except that
no  representation is hereby made as to any statements or omissions as described
in this clause (ii) with  respect to which,  after the Mailing Date and prior to
the Effective  Time of the Merger,  the Company shall have  requested in writing
any supplement to or amendment of the Proxy Statement,  which shall be necessary
in order to make the Proxy  Statement  not untrue or  misleading in any material
respect, unless such supplement or amendment shall have been made by the Company
prior to the Effective Time of the Merger.

     Section 4.22.  Commission Filings.  The Company has previously delivered to
MSCMG a copy of the Company's  Annual  Reports on Form 10-K for the fiscal years
ended March 31, 1994 and 1995, the Company's  annual reports to stockholders for
the fiscal years ended March 31, 1994 and 1995, the Company's  proxy  statements
in connection with its annual meetings of stockholders held on September 1, 1994
and September  15, 1995 and its  Quarterly  Reports on Form 10- Q for the fiscal
quarters  ended June 30, 1995,  September  30, 1995 and  December 31, 1995.  The
Company  has  heretofore  made public  disclosure  of such  additional  material
information  since the date of the Company's  report on Form 10-K for the fiscal
year  ended  March 31,  1995 as it was  required  to  disclose  pursuant  to the
requirements of applicable  federal and state  securities and other laws and has
furnished copies of such disclosures to MSCMG. Such Annual Reports on Form 10-K,
annual reports to  stockholders,  proxy  statements,  Quarterly  Reports on Form
10-Q,  and other public  disclosures of the dates thereof or the dates made, and
such other documents or information  with respect to the Company and the Company
Subsidiaries  required to be supplied to MSCMG pursuant to this Merger Agreement
or supplied to MSCMG at its request by the Company or on its behalf,  taken as a
whole, were or are true,  correct and complete and did not or do not contain any
statement  which is false or misleading with respect to a material fact, and did
not or do not  omit to  state a  material  fact  necessary  in order to make the
statements therein not false or misleading.

     Section 4.23.  Transfer of Assets and  Liabilities  to  Liquidating  Trust.
Except for those assets and liabilities  referred to in Section 3.3 or listed on
Schedule  4.23,  the Company  will have  transferred  to the  Liquidating  Trust
immediately  prior to the Effective Time of the Merger each and every one of its
assets  and  the  Liquidating  Trust  will  have  assumed  all of the  Company's
liabilities  and  obligations  now  existing  or  hereafter  arising  out of the
business and  operations of the Company  through the period  ending  immediately
prior to the Effective Time of the Merger.

                                      -20-

<PAGE>

     Section 4.24. Disclosure;  Representations and Warranties.  The Company has
made true and  complete  responses  to all  MSCMG's  requests  for  information,
documents,  contracts,  agreements  and  records of the  Company and the Company
Subsidiaries   relating  to  the   business  of  the  Company  and  the  Company
Subsidiaries.  Neither this Merger  Agreement  nor any  statement,  certificate,
writing or document  furnished to MSCMG by the Company in  connection  with this
Merger  Agreement  contains,  as of the  dates  of such  documents,  any  untrue
statement of a material fact or omits to state a material fact necessary to make
the statements contained therein not misleading.

     Section 4.25. Finders or Brokers. The Company has not utilized the services
of any investment banker,  broker, finder or intermediary in connection with the
transactions contemplated hereby who might be entitled to a fee or commission in
connection with this Merger  Agreement or upon  consummation of the transactions
contemplated hereby.


                                    ARTICLE V

                     REPRESENTATIONS AND WARRANTIES OF MSCMG

     MSCMG represents and warrants that:

     Section 5.1. Organization. MSCMG is a corporation organized and existing in
good standing under the laws of the State of Delaware.

     Section  5.2.  Authority;  Consents.  MSCMG  has the  corporate  power  and
authority  to execute,  deliver and  perform its  obligations  under this Merger
Agreement and the other  documents,  agreements  and  certificates  executed and
delivered by MSCMG in  connection  herewith.  The execution and delivery of this
Merger Agreement do not, and the  consummation of the transactions  contemplated
hereby will not,  violate any provision of the certificate of  incorporation  or
by-laws of MSCMG, or any provision of, or result in a breach of any of the terms
or provisions  of, or result in the  acceleration  of any obligation  under,  or
constitute a default under, any mortgage,  lien, lease,  agreement,  instrument,
order,  arbitration award,  judgment or decree, to which MSCMG is a party, or to
which MSCMG is, or the  assets,  properties  or business of MSCMG are,  subject.
MSCMG has taken all action  required by law, its  certificate of  incorporation,
its by-laws or otherwise, to authorize and to approve the execution and delivery
of this Merger Agreement and the documents, agreements and certificates executed

                                      -21-

<PAGE>

and delivered by MSCMG in connection  herewith by MSCMG and the  consummation by
MSCMG of the transactions  contemplated  hereby.  This Merger Agreement has been
duly executed and delivered by MSCMG and constitutes a valid and legally binding
obligation of MSCMG, enforceable against MSCMG in accordance with its terms.

     Section 5.3.  Subsidiaries.  Immediately prior to the Effective Time of the
Merger, Muriel Siebert & Co., Inc., a New York corporation  ("MS&Co."),  will be
the only corporation with respect to which MSCMG beneficially owns,  directly or
indirectly, in excess of 50% of the outstanding stock or other equity interests,
the  holders of which are  entitled  to vote for  election  of a majority of the
board of directors or other governing body thereof. The authorized capital stock
of MS&Co.  will consist solely of shares of common stock;  (ii) there will be no
options,  warrants,  rights,  calls,  commitments  or  agreements  of  any  kind
obligating MSCMG or MS&Co. to issue any shares of the capital stock of MS&Co. or
any security  representing  the right to purchase or otherwise  receive any such
capital stock or to transfer any issued shares of such capital stock;  and (iii)
MSCMG will be the record and beneficial  owner of all the outstanding  shares of
capital stock of MS&Co.,  free and clear of all mortgages,  security  interests,
liens,  claims  and  encumbrances.  All such  shares of common  stock  which are
outstanding have been validly issued and are fully paid and nonassessable.

     Section 5.4. Capitalization of MSCMG. The authorized capital stock of MSCMG
consists of 1,500 shares of common stock, no par value,  all of which shares are
issued  and  outstanding  and owned by  Muriel  Siebert.  There are no  options,
warrants,  rights, calls,  commitments or agreements of any character obligating
the  Company or any of the Company  Subsidiaries  to issue any shares of capital
stock or any security  representing  the right to purchase or otherwise  receive
any such shares.

     Section 5.5. Binding Obligation;  Consents;  Litigation.  The execution and
delivery of this Merger  Agreement by MSCMG do not, and the  consummation of the
transactions  contemplated  hereby will not,  violate (i) any  provision  of the
certificate of incorporation or by-laws of MSCMG or MS&Co. or (ii) any provision
of, or result in a breach of any of the terms or provisions of, or result in the
acceleration  of any  obligation  under,  or  constitute  a default  under,  any
mortgage, lien, lease, agreement, instrument, order, arbitration award, judgment
or decree to which MSCMG or MS&Co. is a party,  or to which MSCMG or MS&Co.  is,
or the assets,  properties or business of MSCMG or MS&Co.  are,  subject,  which
would have a Material Adverse Effect on MSCMG or any of its assets. The Board of

                                      -22-

<PAGE>

Directors and the sole  stockholder of MSCMG have approved this Merger Agreement
and  authorized  the  execution  and  delivery  hereof.  MSCMG  has full  power,
authority and legal right to enter into this Merger  Agreement and to consummate
the  transactions  contemplated  hereby.  MSCMG has taken all action required by
law, its certificate of incorporation, its by-laws or otherwise to authorize and
to  approve  the  execution  and  delivery  of  this  Merger  Agreement  and the
documents,  agreements  and  certificates  executed  and  delivered  by MSCMG in
connection   herewith  and  the   consummation  by  MSCMG  of  the  transactions
contemplated  hereby. This Merger Agreement has been duly executed and delivered
by MSCMG  and  constitutes  a valid and  legally  binding  obligation  of MSCMG,
enforceable  against MSCMG in  accordance  with its terms.  No consent,  action,
approval or authorization  of, or registration,  declaration or filing with, any
governmental  authority arising from MSCMG's  obligations prior to the Merger is
required  to be  obtained  by  MSCMG in order to  authorize  the  execution  and
delivery by MSCMG of this Merger  Agreement or the  consummation by MSCMG of the
Merger.

     Section 5.6.  Financial  Statements.  MSCMG has  furnished the Company with
complete  copies of the  financial  statements  of MS&Co.  for each of the three
fiscal years ended  December 31,  1995,  including in each case a balance  sheet
(the consolidated balance sheet therein and the notes thereto as at December 31,
1995 being called the "MS&Co.  Balance Sheet"), the related statements of income
and of changes in financial position for the period then ended, the accompanying
notes, and the report thereon of Eisner & Co., independent (of MS&Co.  certified
public  accountants with respect to the two fiscal years ended December 31, 1995
and the report  thereon of  Shulman,  Jacobson & Co.,  independent  (of  MS&Co.)
certified public  accountants with respect to the fiscal year ended December 31,
1993. All such financial statements (i) reflect and provide adequate reserves in
respect of all known  liabilities of MS&Co. in accordance  with GAAP,  including
all known contingent  liabilities as of their respective dates, and (ii) present
fairly the financial condition of MS&Co. at such dates.

     Section  5.7.  Compliance  With  Law;  Permits.  Except  in all  cases  for
non-compliance  which would not have a Material Adverse Effect, MSCMG and MS&Co.
have complied with all Requirements of Law relating to its securities, property,
Employees or business, including, without limitation, Title VII, OSHA, the ADEA,
the EPA, the NLRA, the Foreign  Corrupt  Practices Act of 1977, as amended,  the
Foreign Agents  Registration Act of 1938, as amended,  the Federal Regulation of
Lobbying Act, as amended,  and the Ethics in Government Act of 1978, as amended,
and all applicable statutes,  regulations,  orders and restrictions  relating to
environmental standards or controls.

                                      -23-

<PAGE>

     Section  5.8.  Litigation.  (a)  There  is  no  (i)  action,  suit,  claim,
proceeding or investigation pending or, to the knowledge of MSCMG or any officer
of MSCMG  threatened  against  or  affecting  MSCMG or MS&Co.  or their  assets,
Employees  or  properties,  at law or in  equity,  or  before or by any court or
governmental authority,  (ii) arbitration proceeding relating to MSCMG or MS&Co.
or their assets,  Employees or properties or (iii) governmental  inquiry pending
or, to the knowledge of MSCMG or any officer of MSCMG, threatened relating to or
involving MSCMG,  MS&Co.,  their assets or properties or the businesses of MSCMG
or MS&Co. or the transactions  contemplated by this Merger Agreement  (including
inquiries  as to the  qualification  of MSCMG or MS&Co.  to hold or receive  any
permit) and MSCMG does not know of any basis for any of the foregoing. There are
no pending  actions,  suits,  claims or  proceedings  brought by MSCMG or MS&Co.
against others.

     (b) Neither MSCMG nor MS&Co. has received any written opinion,  memorandum,
legal  advice or notice from legal  counsel to the effect that they are exposed,
from a legal standpoint,  to any liability or disadvantage which may be material
to their respective  businesses and which would continue past the Effective Time
of the Merger. Neither MSCMG nor MS&Co. is in default with respect to any order,
writ,  injunction or decree known to or served upon MSCMG or MS&Co. of any court
or of any governmental authority.

     Section 5.9.  Litigation.  MSCMG knows of no pending or threatened  action,
suit, proceeding,  investigation,  order or injunction before or by any court or
governmental  body that seeks to restrain or to prevent the  consummation of the
transactions contemplated by this Merger Agreement.

     Section 5.10. Consents. Except as otherwise referred to herein, no consent,
action,  approval or authorization  of, or  registration,  declaration or filing
with, any governmental  authority having  jurisdiction over MSCMG is required to
be obtained by MSCMG in order to authorize  the  execution and delivery by MSCMG
of this Merger  Agreement or the  performance  by MSCMG of its terms (except for
filings and consents required pursuant to New York Stock Exchange requirements).

     Section  5.11.  No Material  Adverse  Change.  Since the date of the MS&Co.
Balance Sheet,  MS&Co. has not experienced any material  damage,  destruction or
loss  (whether or not covered by  insurance)  to its assets or material  adverse
change in the value of MS&Co.

                                      -24-
<PAGE>

     Section 5.12.  Proxy  Statement.  On the Mailing Date, the information with
respect to MSCMG and MS&Co.  set forth in the Proxy Statement (a) will comply in
all material  respects with the  provisions of the Exchange Act, and the General
Rules and Regulations of the Commission  thereunder and (b) will not contain any
untrue statement of a material fact or omit to state a material fact required to
be stated  therein or necessary  to make the  statements  contained  therein not
misleading, except that no representation is hereby made as to any statements or
omissions as  described  in this clause (b) with respect to which,  prior to the
Mailing Date, MSCMG shall have requested in writing any addition or modification
to the  Proxy  Statement  which  shall be  necessary  in order to make the Proxy
Statement not untrue or misleading in any material respect, unless such addition
or  modification  shall have been made by the Company prior to the Mailing Date.
At all times  subsequent  to the Mailing Date up to and  including the Effective
Time of the Merger,  the information  with respect to MSCMG and MS&Co. set forth
in the Proxy  Statement  and all  amendments  and  supplements  thereto (i) will
comply in all material  respects with the provisions of the Exchange Act and the
General Rules and  Regulations  of the  Commission  thereunder and (ii) will not
contain any untrue statement of a material fact or omit to state a material fact
required to be stated  therein or  necessary  to make the  statements  contained
therein not misleading,  except that no  representation is hereby made as to any
statements  or omissions as described in this clause (ii) with respect to which,
after the Mailing  Date and prior to the  Effective  Time of the  Merger,  MSCMG
shall have  requested  in writing any  supplement  to or  amendment of the Proxy
Statement  which shall be  necessary  in order to make the Proxy  Statement  not
untrue  or  misleading  in any  material  respect,  unless  such  supplement  or
amendment shall have been made by the Company prior to the Effective Time of the
Merger.

     Section 5.13.  Disclosure;  Representations and Warranties.  MSCMG has made
true and complete  responses  to all the  Company's  requests  for  information,
documents, contracts, agreements and records of MSCMG and MS&Co. relating to the
business of MSCMG and MS&Co.  Neither this Merger  Agreement nor any  statement,
certificate, writing or document furnished to the Company by MSCMG in connection
with this Merger  Agreement  contains,  as of the dates of such  documents,  any
untrue  statement of a material fact or omits to state a material fact necessary
to make the statements contained therein not misleading.

     Section  5.14.  Finders or Brokers.  MSCMG has not utilized the services of
any investment  banker,  broker,  finder or  intermediary in connection with the
transactions contemplated hereby who might be entitled to a fee or commission in
connection with this Merger  Agreement or upon  consummation of the transactions
contemplated hereby. 

                                      -25-

<PAGE>
                                   ARTICLE VI

             TRANSACTIONS PRIOR TO THE EFFECTIVE TIME OF THE MERGER

     Section  6.1.   Stockholders'   Meeting.   (a)  Subject  to  its  fiduciary
responsibilities,  the Board of  Directors  of the Company  will submit (i) this
Merger Agreement, (ii) the Charter Amendment, and (iii) the proposal to transfer
substantially  all of its assets to the Liquidating Trust as required by Section
909 of the New York Business  Corporation Law (the "Plan of Liquidation") to its
stockholders  for  their  adoption  and  will  solicit  proxies  in favor of and
recommend  to its  stockholders  such  adoption at a meeting  thereof to be duly
called and held as soon as  practicable.  In connection  therewith,  the Company
shall prepare and file with the Commission, as soon as practicable, the required
proxy  material and shall use its best efforts  promptly to obtain  clearance by
the staff of the Commission of the mailing of such material to its stockholders.
Subject to its fiduciary responsibilities, the Company will use its best efforts
to obtain the necessary approval of this Merger Agreement, the Charter Amendment
and  the  Plan of  Liquidation  by its  stockholders  and  will  take as soon as
practicable  such other and  further  actions as may be  required by this Merger
Agreement  and as may be required by law to effectuate  the Merger,  the Charter
Amendment  and the Plan of  Liquidation.  In  obtaining  the  authorization  and
approval of its  stockholders,  the  Company  shall  comply with all  applicable
Federal and state  securities and other laws in connection with the transactions
to be effected hereunder.  Without limiting the generality of the foregoing, the
Company agrees that the information contained in its proxy statement (other than
information  as to MSCMG  furnished to the Company in writing by MSCMG) (i) will
comply in all respects with the provisions of the Exchange Act and the rules and
regulations  promulgated  thereunder,  and (ii)  will  not  contain  any  untrue
statement  of a material  fact or omit to state a material  fact  required to be
stated therein or necessary to make the statements  therein not  misleading,  in
each  case when  first  mailed to the  Company's  stockholders  and at all times
thereafter  through  the  Effective  Date of the Merger.  The Company  shall not
distribute  any  material to its  stockholders  in  connection  with this Merger
Agreement,  the Charter Amendment,  the Plan of Liquidation and the transactions
contemplated  hereby  other  than  materials  contained  in its proxy  statement
cleared by the staff of the Commission,  except such additional material cleared
by the staff of the Commission.


                                      -26-

<PAGE>

     (b) Without limiting the generality of the foregoing, MSCMG agrees that the
information as to MSCMG  furnished to the Company in writing by MSCMG for use in
the Proxy  Statement (i) will comply in all respects with the  provisions of the
Exchange Act and the rules and regulations promulgated thereunder, and (ii) will
not contain any untrue  statement of a material fact or omit to state a material
fact required to be stated therein or necessary to make the  statements  therein
not  misleading,  in each case on the Mailing  Date and at all times  thereafter
through the Effective Date of the Merger.

     Section 6.2.  Approvals;  Consents.  The Company will obtain or cause to be
obtained all consents,  approvals and authorizations  required by any applicable
requirement of law or by any contract or agreement to be obtained by the Company
in connection  with the  consummation of the Merger and the Plan of Liquidation.
MSCMG  will  obtain  or  cause  to  be  obtained  all  consents,  approvals  and
authorizations  required by any applicable requirement of law or by any contract
or agreement to be obtained by MSCMG in connection with the  consummation of the
Merger.

     Section 6.3. Conduct and Liquidation of Business Prior To Effective Time of
the Merger.  (a) The Company  agrees  that from and after the date  hereof,  the
Company will continue to use its best efforts to liquidate  the assets  relating
to the businesses of the Company and the Company Subsidiaries and to satisfy and
fully discharge the Scheduled Liabilities.

     (b) The Company  agrees that from the date hereof to the Effective  Time of
the Merger,  and except as  otherwise  consented to or approved by an officer of
MSCMG in writing or required by this Merger Agreement:

          (i) No change shall be made in the number of shares of authorized
     or  issued  capital  stock  of the  Company  or  any  of  the  Company
     Subsidiaries,  except  pursuant to the exercise of the employee  stock
     options  referred to in the third  sentence of Section  4.3; nor shall
     any option,  warrant,  call,  commitment,  right or  agreement  of any
     character  be  granted or made by the  Company  or any of the  Company
     Subsidiaries relating to their respective authorized or issued capital
     stock.

          (ii) No dividend shall be declared or paid or other  distribution
     or payment  declared,  made or paid in respect of the  Company  Common
     Stock.

          (iii) No powers of  attorney  shall be granted by the  Company or
     any of the Company  Subsidiaries  except as may be  necessary  for the
     conduct of  meetings  of  stockholders  or  directors  of the  Company
     Subsidiaries.

                                    -27-

<PAGE>

          (iv) The Company  shall use all  reasonable  efforts to terminate
     all contracts, agreements, commitments,  understandings or instruments
     of the  Company  or any of the  Company  Subsidiaries,  including  the
     Material Contracts,  except for those to be assumed by the Liquidating
     Trust,  and to deliver  evidence of such termination to MSCMG prior to
     the Effective Time of the Merger.

          (v)  Except as  agreed  pursuant  to  Section  3.3,  prior to the
     Effective  Time  of  the  Merger,   the  Company  will  terminate  the
     employment  of  all of its  employees,  and  shall  give  any  notices
     required to be given,  and provide any benefit  required to be paid or
     continued,   pursuant  to  the  Worker   Adjustment   and   Retraining
     Notification  Act  ("WARN"),  COBRA or any other  applicable  federal,
     state or local laws, regulations,  ordinances,  orders, injunction, or
     decrees,  or administrative  decisions or directives,  with respect to
     such termination of employment.

     Section 6.4. Access to Information and Documents.  (a) From the date hereof
to the Effective  Time of the Merger,  the Company shall give to, or cause to be
made available for, MSCMG and MSCMG shall give to, or cause to be made available
for,  the  Company  and  their  respective   counsels,   accountants  and  other
representatives  full access during  normal  business  hours to all  properties,
documents,  contracts,  employees  and  records of the  Company  and the Company
Subsidiaries  or MSCMG and furnish the other party with copies of such documents
and with  such  information  as such  party  from  time to time  reasonably  may
request; provided,  however, that nothing herein shall be deemed to obligate the
Company or MSCMG to provide the other party access to  information or operations
the access to which is restricted for statutory or other  governmental  security
purposes.  The Company will make available to MSCMG for examination  correct and
complete  copies of all Federal,  state,  local and foreign tax returns filed by
the Company and the Company  Subsidiaries,  together with all available  revenue
agents' reports,  all other reports,  notices and correspondence  concerning tax
audits or  examinations  and analyses of all provisions for reserves or accruals
of taxes including deferred taxes.

     (b) Until the Effective  Time of the Merger (and, if this Merger  Agreement
is terminated prior to the Effective Time of the Merger, at all times after such
termination),  the Company and MSCMG will not  disclose or use any  confidential
information obtained in the course of their respective investigations, except to
the extent that any such confidential  information  subsequently  becomes public
knowledge.

                                      -28-

<PAGE>

     (c)  If  the  Merger  is not  consummated  and  this  Merger  Agreement  is
terminated, then MSCMG promptly shall return all documents,  contracts,  records
or properties of the Company  furnished by the Company to MSCMG,  and all copies
thereof, and the Company promptly shall return all documents, contracts, records
or  properties  of  MSCMG  furnished  by MSCMG to the  Company,  and all  copies
thereof.

     Section  6.5.  Periodic  Information.  (a)  From  the  date  hereof  to the
Effective  Date of the  Merger,  the  Company  shall  furnish  MSCMG  with  such
additional  financial and operating data and other information  regarding its or
the Company  Subsidiaries'  business,  reasonably  available to the Company,  as
MSCMG shall from time to time reasonably request.

     (b) From the date hereof to the Effective  Date of the Merger,  the Company
shall, promptly and in a timely manner, notify MSCMG of any of the occurrence of
any  event,  or  the  failure  of  any  event  to  occur,   that  results  in  a
misrepresentation  by the Company or the breach of any  warranty by the Company,
or any  failure  by the  Company  to  comply  with any  covenant,  condition  or
agreement contained herein.

     (c) From the date hereof to the Effective  Date of the Merger,  MSCMG shall
furnish the Company with such additional  financial and operating data and other
information  regarding  its  business,  reasonably  available  to MSCMG,  as the
Company shall from time to time reasonably request.

     (d) From the date hereof to the Effective Date of the Merger,  MSCMG shall,
promptly and in a timely  manner,  notify the Company of the  occurrence  of any
event, or the failure of any event to occur, that results in a misrepresentation
by MSCMG or the  breach of any  warranty  by MSCMG,  or any  failure by MSCMG to
comply with any covenant, condition or agreement contained herein.

     Section 6.6.  Representations.  The Company and MSCMG (a) will take and, in
the case of the  Company,  cause the  Company  Subsidiaries  to take all  action
necessary  to render  accurate  as of the  Effective  Time of the  Merger  their
respective  representations  and warranties  contained herein,  (b) will refrain
from taking any action  which would render any such  representation  or warranty
inaccurate  in any  material  respect as of such time,  and (c) will  perform or
cause to be satisfied each covenant or condition to be performed or satisfied by
them under this Merger Agreement. 

                                      -29-
<PAGE>

     Section 6.7. Mailing Date. (a) On or prior to the Mailing Date, MSCMG shall
have received the following:

          (i) A  letter  from  Eisner & Co.,  dated  the  Mailing  Date and
     addressed to MSCMG and the Company, in form and substance satisfactory
     to MSCMG, to the effect that:

                           (A) they are independent certified public accountants
                  with  respect  to the  Company  and the  Company  Subsidiaries
                  within the  meaning  of the  Exchange  Act and the  applicable
                  published rules and regulations thereunder;

                           (B)  in  their  opinion  the  consolidated  financial
                  statements  of  the  Company  and  the  Company   Subsidiaries
                  examined by them and included in the Proxy Statement comply as
                  to  form  in  all  material   respects  with  the   accounting
                  requirements  of the Exchange Act, and of the published  rules
                  and regulations issued by the Commission thereunder;

                           (C) at the  request  of MSCMG they have  carried  out
                  procedures  to a  specified  date not more than five  business
                  days prior to the Mailing  Date,  which do not  constitute  an
                  examination  in accordance  with generally  accepted  auditing
                  standards  of the  consolidated  financial  statements  of the
                  Company and the Company Subsidiaries, as follows: (1) read the
                  unaudited  consolidated  financial statements,  if any, of the
                  Company  and the  Company  Subsidiaries  included in the Proxy
                  Statement,  (2)  read  the  unaudited  consolidated  financial
                  statements of the Company and the Company Subsidiaries for the
                  period from the date of the most recent  financial  statements
                  included in the Proxy  Statement  through the date of the most
                  recent interim financial  statements available in the ordinary
                  course of  business,  (3) read the minutes of the  meetings of
                  stockholders  and boards of  directors  of the Company and the
                  Company Subsidiaries from March 31, 1994 to said date not more
                  than five  business  days prior to the Mailing  Date,  and (4)
                  made  inquiries  of  certain  officers  and  employees  of the
                  Company who have  responsibility  for financial and accounting
                  matters as to (i) whether the unaudited financial  statements,
                  if any, of the Company and the Company  Subsidiaries  included
                  in the  Proxy  Statement  comply  as to form  in all  material
                  respects with the applicable

                                                  -30-

<PAGE>

                  accounting requirements of the Exchange Act, and the published
                  rules and  regulations  issued by the  Commission  thereunder;
                  (ii) whether said financial statements are fairly presented in
                  conformity  with  generally  accepted  accounting   principles
                  applied on a basis  substantially  consistent with that of the
                  audited financial statements; and (iii) whether there has been
                  any change in capital  stock or long term debt or any decrease
                  in  consolidated  net current  assets,  stockholders'  equity,
                  revenues,  income  before  income taxes or in the total or per
                  share  amounts of  consolidated  net income of the Company and
                  the  Company  Subsidiaries;  and,  based  on such  procedures,
                  nothing has come to their  attention which would cause them to
                  believe that (1) the unaudited financial  statements,  if any,
                  of the Company and the  Company  Subsidiaries  included in the
                  Proxy  Statement  do not  comply  as to form  in all  material
                  respects with the applicable  accounting  requirements  of the
                  Exchange Act, and the published rules and  regulations  issued
                  by the Commission  thereunder;  (2) said financial  statements
                  are not fairly presented in conformity with generally accepted
                  accounting   principles  applied  on  a  basis   substantially
                  consistent with that of the audited financial statements;  (3)
                  as of said date not more than five  business days prior to the
                  Mailing  Date  there  was,  except  as set  forth in the Proxy
                  Statement,  any (x) material  change in capital  stock or long
                  term debt of the Company and the Company  Subsidiaries  or (y)
                  material  decrease  in  consolidated  net  current  assets  or
                  stockholders'   equity  of  the   Company   and  the   Company
                  Subsidiaries  in each case as compared  with the amounts shown
                  in the  consolidated  balance  sheet  of the  Company  and the
                  Company  Subsidiaries at the date of the most recent financial
                  statements  included  in the Proxy  Statement;  or (4) for the
                  period from the date of the most recent  financial  statements
                  included  in the  Proxy  Statement  to said date not more than
                  five  business  days prior to the  Mailing  Date,  there were,
                  except as set forth in the Proxy  Statement,  any decreases as
                  compared  with  the  corresponding  portion  of the  preceding
                  12-month period in consolidated revenues; and

                           (D) at the  request  of MSCMG they have  carried  out
                  described  procedures  acceptable to MSCMG to a specified date
                  not more than five  business  days prior to the  Mailing  Date
                  (which   procedures  do  not   constitute  an  examination  in
                  accordance with generally accepted auditing stan-

                                                  -31-

<PAGE>

                  dards of the consolidated  financial statements of the Company
                  and the Company  Subsidiaries)  with respect to such  tabular,
                  percentage,  statistical and financial information relating to
                  the  Company set forth in the Proxy  Statement  as MSCMG shall
                  have reasonably requested.

          (ii) An opinion  dated the Mailing  Date,  of Moses & Singer LLP,
     counsel to the Company to the effect that,  while such counsel assumes
     no  responsibility  for any events,  occurrences or statements of fact
     relating  to the  Company  or the  Company  Subsidiaries,  or for  the
     accuracy,  completeness or fairness of any statements contained in the
     Proxy Statement, and while such counsel expresses no opinion as to the
     financial  statements or other financial or statistical data contained
     therein,  with  respect  to the  information  in the  Proxy  Statement
     relating to the Company and the Company Subsidiaries, such counsel has
     no  reason  to  believe  that  the  Proxy  Statement,  as  amended  or
     supplemented  to  the  date  of  such  opinion,  contains  any  untrue
     statement  of a  material  fact or omits to state  any  material  fact
     required  to be stated  therein or  necessary  to make the  statements
     therein not misleading.

          (iii) A  certificate  of the  Company's  President  and its chief
     financial  officer,  dated the  Mailing  Date,  in form and  substance
     satisfactory  to MSCMG,  stating  that (A) the Company has complied in
     all material respects with the agreements contained herein on its part
     to be performed on or prior to such date, and (B) the  representations
     and warranties of the Company contained herein are true and correct in
     all  material  respects  at and as of the  date of  such  certificate,
     except to the extent affected by the transactions  contemplated hereby
     and by the  liquidation  of the Company as permitted by the provisions
     of Section  6.3 prior to the  Mailing  Date,  with the same  effect as
     though such  representations and warranties had been made at and as of
     such date.

          (iv) A  certificate  of the  Company's  President  and its  chief
     financial  officer,  dated the  Mailing  Date,  in form and  substance
     satisfactory  to  MSCMG,  stating  that all  approvals,  consents  and
     waivers  required  by  Section  4.6 have been  obtained,  specifically
     identifying  such  consents,  waivers and attaching  copies thereof to
     such certificate.

          (v) A voting  agreement having the terms and provisions set forth
     in  Exhibit B  attached  hereto  (the  "Voting  Agreement")  dated the
     Mailing  Date  shall  have  been  signed  by James H.  Michaels  (both
     

                                    -32-
<PAGE>


     individually  and as the  trustee  for the  trust for the  benefit  of
     Richard H.  Michaels and as a co-trustee  for the trust under the will
     of Jules  Michaels)  agreeing  to vote all of his  shares  of  Company
     Common Stock in favor of the Merger  Agreement,  the Charter Amendment
     and the  Plan of  Liquidation  subject  to the  conditions  set  forth
     therein.

          (vi) A complete  set of Schedules  to this  Agreement  shall have
     been  delivered  by the  Company to MSCMG and the form and  content of
     such Schedules shall be satisfactory to MSCMG in its sole and complete
     discretion.

     (b) On or prior to the Mailing  Date,  the Company  shall have received the
following:

          (i) A  letter  from  Eisner & Co.,  dated  the  Mailing  Date and
     addressed to the Company and MSCMG, in form and substance satisfactory
     to the Company, to the effect that:

                           (A) they are independent certified public accountants
                  with  respect  to MSCMG and MS&Co.  within the  meaning of the
                  Exchange   Act  and  the   applicable   published   rules  and
                  regulations thereunder;

                           (B) in their  opinion  the  financial  statements  of
                  MS&Co.  examined by them and  included in the Proxy  Statement
                  comply as to form in all material respects with the applicable
                  accounting  requirements  of  the  Exchange  Act,  and  of the
                  published  rules  and  regulations  issued  by the  Commission
                  thereunder;

                           (C) at the request of the Company  they have  carried
                  out procedures to a specified date not more than five business
                  days prior to the Mailing  Date,  which do not  constitute  an
                  examination  in accordance  with generally  accepted  auditing
                  standards of the financial  statements of MS&Co.,  as follows:
                  (1) read the unaudited consolidated  financial statements,  if
                  any, of MS&Co.  included in the Proxy Statement,  (2) read the
                  unaudited  consolidated financial statements of MS&Co. for the
                  period from the date of the most recent  financial  statements
                  included in the Proxy  Statement  through the date of the most
                  recent interim financial  statements available in the ordinary
                  course of  business,  (3) read the minutes of the  meetings of
                  stockholders and boards of

                                      -33-

<PAGE>

                  directors  of MS&Co.  from  December 31, 1995 to said date not
                  more than five business  days prior to the Mailing  Date,  and
                  (4) made inquiries of certain officers and employees of MS&Co.
                  who have  responsibility  for financial and accounting matters
                  as to (i) whether the unaudited financial statements,  if any,
                  of MS&Co. included in the Proxy Statement comply as to form in
                  all  material   respects   with  the   applicable   accounting
                  requirements  of the Exchange Act, and the published rules and
                  regulations issued by the Commission thereunder;  (ii) whether
                  said financial  statements are fairly  presented in conformity
                  with generally  accepted  accounting  principles  applied on a
                  basis  substantially  consistent  with  that  of  the  audited
                  financial  statements;  and (iii)  whether  there has been any
                  change in capital  stock or long term debt or any  decrease in
                  net current assets,  stockholders'  equity,  revenues,  income
                  before  taxes or in the  total  or per  share  amounts  of net
                  income of MS&Co.;  and, based on such procedures,  nothing has
                  come to their attention which would cause them to believe that
                  (1) the  unaudited  financial  statements,  if any,  of MS&Co.
                  included  in the Proxy  Statement  do not comply as to form in
                  all  material   respects   with  the   applicable   accounting
                  requirements  of the Exchange Act, and the published rules and
                  regulations  issued  by the  Commission  thereunder;  (2) said
                  financial  statements  are not fairly  presented in conformity
                  with generally  accepted  accounting  principles  applied on a
                  basis  substantially  consistent  with  that  of  the  audited
                  financial  statements;  (3) as of said date not more than five
                  business  days prior to the Mailing Date there was,  except as
                  set forth in the Proxy  Statement,  any (x)  change in capital
                  stock or long  term  debt of  MS&Co.  or (y)  decrease  in net
                  current assets or stockholders'  equity of MS&Co. in each case
                  as  compared  with the amounts  shown in the balance  sheet of
                  MS&Co.  at the date of the most  recent  financial  statements
                  included  in the Proxy  Statement;  or (4) for the period from
                  the date of the most recent financial  statements  included in
                  the Proxy  Statement to said date not more than five  business
                  days prior to the  Mailing  Date,  there  were,  except as set
                  forth in the Proxy  Statement,  any decreases as compared with
                  the corresponding  portion of the preceding 12-month period in
                  revenues or income  before  taxes or in the total or per share
                  amounts of net income; and


                                      -34-

<PAGE>

                           (D) at the request of the Company  they have  carried
                  out  described  procedures  acceptable  to  the  Company  to a
                  specified  date not more than five  business days prior to the
                  Mailing  Date  (which   procedures   do  not   constitute   an
                  examination  in accordance  with generally  accepted  auditing
                  standards of the financial  statements of MS&Co.) with respect
                  to  such  tabular,   percentage,   statistical  and  financial
                  information   relating  to  MS&Co.  set  forth  in  the  Proxy
                  Statement as the Company shall have reasonably requested.

          (ii) An opinion dated the Mailing Date, of Whitman Breed Abbott &
     Morgan,  counsel  to MSCMG to the  effect  that,  while  such  counsel
     assumes no responsibility for any events, occurrences or statements of
     fact relating to MSCMG or MS&Co., or for the accuracy, completeness or
     fairness of any statements contained in the Proxy Statement, and while
     such counsel  expresses no opinion as to the  financial  statements or
     other financial or statistical data contained therein, with respect to
     the information in the Proxy  Statement  relating to MSCMG and MS&Co.,
     such  counsel has no reason to believe  that the Proxy  Statement,  as
     amended or  supplemented  to the date of such  opinion,  contains  any
     untrue  statement  of a material  fact or omits to state any  material
     fact required to be stated therein or necessary to make the statements
     therein not misleading.

          (iii) A certificate of the President of MSCMG,  dated the Mailing
     Date, in form and substance satisfactory to the Company,  stating that
     (A) MSCMG has complied in all material  respects  with the  agreements
     contained herein on its part to be performed on or prior to such date,
     and (B) the  representations  and warranties of MSCMG contained herein
     are true and correct in all material respects at and as of the date of
     such  certificate,  except to the extent affected by the  transactions
     contemplated   hereby,   with  the  same   effect   as   though   such
     representations and warranties had been made at and as of such date.

          (iv) A certificate of MSCMG's  President and its chief  financial
     officer, dated the Mailing Date, in form and substance satisfactory to
     the Company, stating that all approvals, consents and waivers required
     by Section  5.10 have been  obtained,  specifically  identifying  such
     consents, waivers and attaching copies thereof to such certificate.

     Section  6.8.  Information.  (a) The Company  will  furnish  MSCMG with all
information  concerning  the Company  reasonably  required for  inclusion in any
application  made  by  MSCMG  to  any  stock  exchange  or any  governmental  or
regulatory body in connection with the transactions  contemplated by this Merger
Agreement. 

                                      -35-

<PAGE>


     (b) MSCMG will furnish the Company with all  information  concerning  MSCMG
and MS&Co.  reasonably  required  for  inclusion  in the Proxy  Statement or any
application  made by the Company to the  Commission,  any stock  exchange or any
governmental or regulatory body in connection with the transactions contemplated
by this Merger Agreement.

     Section 6.9. Notice of Breach.  (a) MSCMG will  immediately  give notice to
the Company of the  occurrence of any event or the failure of any event to occur
that results in a breach of any representation or warranty by MSCMG or a failure
by MSCMG to comply with any covenant, condition or agreement contained herein.

     (b) The Company will  immediately give notice to MSCMG of the occurrence of
any event or the  failure of any event to occur that  results in a breach of any
representation  or warranty by the Company or a failure by the Company to comply
with any covenant, condition or agreement contained herein.

     Section  6.10.  Negotiations  with Third  Parties.  The  Company  will not,
without the prior  written  approval of MSCMG,  initiate,  solicit or  encourage
(including by way of furnishing  information or  assistance),  or take any other
action to facilitate,  any inquiries or the making of any proposal  relating to,
or that may  reasonably  be expected to lead to, any Competing  Transaction  (as
defined below), or enter into discussions or negotiate with any person or entity
in furtherance of such inquiries or to obtain a Competing Transaction,  or agree
to or endorse  any  Competing  Transaction,  or  authorize  or permit any of the
officers,  directors  or  employees  of  the  Company  or  any  of  the  Company
Subsidiaries or any investment banker, financial advisor,  attorney,  accountant
or  other  representative  retained  by  the  Company  or  any  of  the  Company
Subsidiaries  to take any such action,  and the Company  shall  promptly  notify
MSCMG of all relevant terms of any such inquiries and proposals  received by the
Company or any of the Company  Subsidiaries  or by any such  officer,  director,
investment   banker,   financial   advisor,   attorney,   accountant   or  other
representative  relating to any of such  matters and if such inquiry or proposal
is in writing,  the Company shall  promptly  deliver or cause to be delivered to
MSCMG a copy of such  inquiry  or  proposal;  provided,  however,  that  nothing
contained  in this  Section  6.10 shall  prohibit  the Board of Directors of the
Company from (i)  furnishing  information  to, or entering into  discussions  or
negotiations  with, any person or entity in connection with an unsolicited  bona


                                      -36-

<PAGE>

fide written  proposal,  which proposal is at a materially higher value, by such
person or entity to acquire  the Company  pursuant  to a merger,  consolidation,
share exchange,  business combination or other similar transaction or to acquire
a substantial  portion of the assets of the Company if the Board of Directors of
the Company,  after  consultation  with and based upon the advice of independent
legal  counsel (who may be the Company's  regularly  engaged  independent  legal
counsel),  determines  in good faith that such  action is  appropriate  for such
Board of Directors to comply with its  fiduciary  duties to  stockholders  under
applicable  law; (ii) complying with Rule 14e-2  promulgated  under the Exchange
Act  with  regard  to a  Competing  Transaction;  or  (iii)  failing  to make or
withdrawing  or modifying its  recommendation  referred to in Section 6.1 if the
Board of Directors of the Company,  after  consultation  with and based upon the
advice of independent legal counsel (who may be the Company's  regularly engaged
independent  legal  counsel),  determines  in good  faith  that  such  action is
necessary  for such Board of  Directors to comply with its  fiduciary  duties to
stockholders  under  applicable  law;  provided,   further,   however,  that  in
consideration  of MSCMG's  willingness to incur the expenses and devote the time
and resources  necessary to seek to  consummate  the  transactions  contemplated
hereby, if the transactions  contemplated  hereby fail to be consummated because
the  Company has taken any of the  actions  contemplated  in clauses (i) through
(iii) above and the Competing Transaction is consummated,  the Company shall pay
to MSCMG,  by bank check or wire transfer of  immediately  available  funds,  an
amount equal to  $750,000.  For  purposes of this Merger  Agreement,  "Competing
Transaction"  shall  mean any of the  following  (other  than  the  transactions
contemplated by this Merger Agreement,  including the Liquidation) involving the
Company or any of the Company Subsidiaries: (I) any merger, consolidation, share
exchange,  business  combination or similar  transaction;  (II) any sale, lease,
exchange,  mortgage, pledge, transfer or other disposition of 20% or more of the
assets of the Company and the Company Subsidiaries,  taken as a whole; (III) any
tender  offer or  exchange  offer for 20% or more of the  outstanding  shares of
capital stock of the Company or the filing of a registration statement under the
Securities  Act  in  connection  therewith;  (iv)  any  person  having  acquired
beneficial  ownership of, or any group (as such term is used in Section 13(d) of
the Exchange Act and the rules and regulations  promulgated  thereunder)  having
been  formed  which  beneficially  owns or has the right to  acquire  beneficial
ownership  of, 20% or more of the  outstanding  shares of  capital  stock of the
Company; or (v) any public  announcement of a proposal,  plan or intention to do
any of the foregoing or any agreement to engage in any of the foregoing.


                                      -37-
<PAGE>

     Section 6.11.  Tax Matters.  (a) (i) Subject to the  limitations of Section
11.1(c), the Liquidating Trust shall be responsible for the payment of all taxes
of the Company  and each  Company  Subsidiary  attributable  to taxable  periods
ending on or before the date of the  Effective  Time of the Merger (the "Pre-ETM
Period") to the extent that payment of such taxes (through  payment of estimated
taxes,  withholding  or in any  other  manner)  has not been  made  prior to the
Effective Time of the Merger  including any taxes resulting from the transfer of
assets by the Company to the Liquidating  Trust. The term "Taxes" shall mean all
taxes,  charges,   fees,  interest,   penalties,   additions  to  tax  or  other
assessments, including but not limited to income (whether net or gross), excise,
property,  sales,  transfer,  use, value added,  franchise taxes, payroll, wage,
unemployment,  worker's  compensation,  social  security,  capital,  occupation,
estimated,  and  customs  duties  imposed  by any Tax  Authority.  The term "Tax
Authority"  as used in this  Section  6.11  shall mean any  domestic  or foreign
national, state or municipal or other local government, any subdivision, agency,
commission or authority thereof, or any  quasi-governmental  body exercising any
regulatory or taxing authority.

          (ii) In the case of any taxable period that includes (but does not end
     on) the date of the Effective Time of the Merger,  the Taxes of the Company
     and each of the Company Subsidiaries which shall be considered attributable
     to the pre-ETM  Period shall be computed as if such  taxable  period had in
     fact  ended  at the  Effective  Time of the  Merger  and  such  Taxes as so
     computed shall be the responsibility of the Liquidating Trust to the extent
     that payment of such Taxes has not been made prior to the Effective Time of
     the Merger.

     (b) If the  amount  of Taxes  paid by the  Company  and any of the  Company
Subsidiaries  or by the  Liquidating  Trust  with  respect  to a Pre-ETM  Period
exceeds  the  amount  of  Taxes  for  which  the  Company,  any of  the  Company
Subsidiaries or the Liquidating Trust are responsible under this Agreement,  the
Surviving  Corporation  shall pay to the  Liquidating  Trust the  amount of such
excess after the final liability for such Taxes has been  determined;  provided,
however,  that the Surviving Corporation shall in any event immediately pay such
excess to the  Liquidating  Trust in the event  that such  excess is used by any
Company Subsidiary or by the Surviving  Corporation to reduce or eliminate taxes
that would otherwise be payable with respect to any taxable period subsequent to
a Pre-ETM Period.

     (c) The  amount  of any  Taxes  attributable  to any  taxable  period  that
includes  (but  does not end on) the date of the  Effective  Time of the  Merger
shall be determined on the basis of the permanent books and records (including

                                      -38-


<PAGE>

workpapers)  of the Company and the Company  Subsidiaries  by assuming  that the
Company and each Subsidiary had a taxable year which ended at the Effective Time
of the  Merger,  except  that  exemptions,  allowances  or  deductions  that are
calculated on an annual basis shall be apportioned on a time basis.

     (d) The  Surviving  Corporation  shall compute or cause (i) Eisner & Co. or
(ii) such national accounting firm as shall be approved by the Liquidating Trust
(which approval shall not be unreasonably withheld) to compute the Taxes for all
Pre-ETM Periods for which the  Liquidating  Trust is responsible for Taxes under
subsection  (a) of this  Section  6.11  including  any  taxes  determined  under
subsection  (c) above  (each a  "Pre-ETM  Return  Calculation").  The  Surviving
Corporation  shall pay the fees of Eisner & Co. or the national  accounting firm
for computing taxes under this Section 6.11(d). The Surviving  Corporation shall
submit the Pre-ETM Return  Calculation to the Liquidating Trust at least 60 days
prior to the due date,  including extensions actually obtained (the "Due Date"),
of any tax  return  on which  such  Taxes are  returnable.  The  Pre-ETM  Return
Calculation  shall include a statement of any Taxes paid by the Company prior to
the Effective Time of the Merger and the Liquidating Trust shall have 25 days in
which to object to the Pre-ETM Return Calculation.  In the event of a dispute as
to any Pre-ETM Return Calculation, the dispute shall be referred to such firm of
independent  certified public accountants  mutually agreed to by the Company and
the  Liquidating  Trust  (the  "Independent   Accountants").   Such  Independent
Accountants shall finally determine the Pre-ETM Return  Calculation at least ten
(10) business days prior to the Due Date of any such return. The Company and the
Liquidating  Trust  shall  each pay  one-half  of the  fees of such  Independent
Accountants relating to such determination.  The Liquidating Trust shall pay the
Pre-ETM Return  Calculation as finally  determined (less any Taxes paid prior to
the  Effective   Time  of  the  Merger  as  set  forth  in  the  Pre-ETM  Return
Calculation).

     (e)  The  Company  shall  prepare  and  timely  file  or  shall  cause  the
preparation  and timely filing of all tax returns  required to be filed prior to
the Effective Time of the Merger. The Surviving  Corporation shall have the sole
responsibility  for the  preparation  and filing of all other tax returns of the
Company and any Company  Subsidiary;  provided  that any returns with respect to
which the Liquidating  Trust shall have liability under Section 6.11(a) shall be
prepared by (i) Eisner & Co. or (ii) such national  accounting  firm as shall be
approved by the  Liquidating  Trust (which  approval  shall not be  unreasonably
withheld).


                                      -39-

<PAGE>
     (f) (i) The Surviving Corporation and the Company Subsidiaries shall elect,
where  permitted by law, to carry  forward any net operating  loss,  net capital
loss, charitable  contribution or other item arising on or after the date of the
Effective Time of the Merger that could,  absent such election,  be carried back
to  a  Pre-ETM  Period.   Neither  any  Company  Subsidiary  nor  the  Surviving
Corporation  shall amend,  without the prior written  consent of the Liquidating
Trust, any tax returns relating to a Pre-ETM Period.

     (ii) If the Company and the Company Subsidiaries shall have a net operating
loss for any Pre-ETM Period, the Surviving  Corporation shall carryback such net
operating loss to the extent permitted under Section 172 of the Internal Revenue
Code (the "Code") and shall apply, for the benefit of the Liquidating Trust, for
a tentative carryback adjustment of the tax pursuant to Section 6411 of the Code
for any prior taxable year affected by such net operating  loss  carryback  and,
upon receipt of such Section 6411 refund or any other refund of tax with respect
to a Pre-ETM  Period,  shall promptly  remit any such refund to the  Liquidating
Trust.

     (g) The Liquidating Trust and its duly appointed representatives shall have
the sole right,  at its sole expense,  to supervise or otherwise  coordinate any
examination  process and to negotiate,  resolve,  settle or contest any asserted
tax  deficiencies  or to assert any claim for a tax refund  (collectively a "Tax
Claim") with respect to any Pre-ETM Period and neither the Surviving Corporation
nor any Company Subsidiary shall negotiate,  resolve, settle or contest any such
Tax Claim without the prior written consent of the Liquidating Trust.

     (h)  The  Surviving  Corporation  agrees  to  give  prompt  notice  to  the
Liquidating  Trust of the  assertion of any claim,  or the  commencement  of any
suit, action,  proceeding,  investigation or audit with respect to any tax for a
Pre-ETM  Period,  which notice  shall  describe in  reasonable  detail the facts
pertaining  thereto and the amount or an estimate of the amount of the liability
arising  therefrom.  The  Company  shall  cooperate  fully in any such action by
furnishing or making available  records,  books of account or other materials or
taking such other actions  (including the granting of a power of attorney to the
Liquidating  Trust) as may be necessary  or helpful for the defense  against the
assertions  of any taxing  authority  as to any  return for such  periods to the
extent  that the  Liquidating  Trust has  responsibility  therefore  pursuant to
Section 6.11(a).

     (i) The  Company  and each  Company  Subsidiary  shall  retain its  records
relating to all tax periods  which remain  subject to audit by action or statute

                                      -40-

<PAGE>

or  waiver  for all Pre- ETM  Periods.  To the  extent  that  such  records  are
currently  maintained in both a hard copy and an electronic  media format,  both
such types of records  that pertain to the income or  operations  of the Company
and each  Company  Subsidiary  prior to the close of business on the date of the
Effective  Time of the Merger  will be  retained  by the Company and will not be
destroyed  without the prior written approval of the Liquidating  Trust prior to
the expiration of the applicable statute of limitations.


                                   ARTICLE VII

                    CONDITIONS TO OBLIGATIONS OF THE PARTIES

     The  obligations of the parties under this Merger  Agreement are subject to
the fulfillment and satisfaction of each of the following conditions, any one or
more of which may be waived by MSCMG and the Company.

     Section 7.1. Stockholder Approvals.  On or before the Effective Time of the
Merger, the stockholders of the Company and the stockholders of MSCMG shall have
adopted this Merger  Agreement by the affirmative vote of at least two-thirds of
the outstanding  shares of stock and the  stockholders of the Company shall have
approved the Charter Amendment and the Plan of Liquidation.  Stockholders owning
no more than 45,814  shares shall have elected to enforce their right to receive
payment for their shares of Company  Common Stock pursuant to Section 623 of the
New York Business Corporation Law.

     Section 7.2. Filing of Charter Amendment.  Before the Effective Time of the
Merger the  Company  shall have filed the  Charter  Amendment  with the New York
Department of State.

     Section 7.3.  Listing.  On or before the Effective Time of the Merger,  The
Nasdaq Stock Market shall have  approved the listing,  upon  official  notice of
issuance,  of the shares of Company  Common  Stock to be issued  pursuant to the
Merger as contemplated by Article Three.

     Section 7.4. Mailing Date Documents.  MSCMG and the Company shall each have
received  on the  Mailing  Date the  documents  which they are to receive  under
Section 6.4.

     Section 7.5. Regulatory  Approvals.  On or before the Effective Time of the
Merger, all applicable approvals of governmental  regulatory  authorities of the
United  States of  America  or of any  state or  political  subdivision  thereof
required to consummate the Merger shall have been obtained.

                                      -41-

<PAGE>

     Section  7.6.  Escrow  Agreement.  The  Company  and  a  person  or  entity
acceptable to the Company and MSCMG,  as escrow  agent,  shall have executed and
delivered  to MSCMG  the  Escrow  Agreement  and  placed  $500,000  in escrow in
accordance with the terms thereof.

     Section 7.7. Trust  Agreement.  (a) The Company and the Trustees shall have
executed and delivered a trust agreement  substantially in the form of Exhibit E
hereto creating the Liquidating Trust and the Company shall have transferred all
of its business  and assets  (other than the escrow  amount) to the  Liquidating
Trust (except as otherwise  provided in Section 3.3) and the  Liquidating  Trust
shall have assumed all the Company's obligations and liabilities  (including the
Scheduled Liabilities and all tax liabilities resulting from the transfer of the
owned Real Property to the  Liquidating  Trust) by executing an  assignment  and
assumption agreement substantially in the form of Exhibit F hereto.

     (b) In furtherance  of the Company's  transfer of its business and asset to
the Liquidating  Trust,  prior to the Effective Time of the Merger,  the Company
shall  execute a deed whereby it transfers  title to all owned Real  Property to
the Liquidating  Trust,  and a bill of sale and assignment  whereby it transfers
title to all of its personal  property,  inventory,  accounts  receivable,  bank
accounts and all other assets of the Company to the Liquidating Trust.  Further,
the Company and the  Liquidating  Trustee  shall enter into the  assignment  and
assumption agreement described above.


                                  ARTICLE VIII

                        CONDITIONS TO MSCMG'S OBLIGATIONS

     The obligations of MSCMG hereunder are subject to the  satisfaction,  at or
before the Effective  Time of the Merger,  of the following  conditions  (any of
which may be waived, in whole or in part, by MSCMG):

     Section  8.1.  Representations  and  Warranties.  The  representations  and
warranties  of the Company  contained in this Merger  Agreement  (including  the
Schedules and Exhibits hereto),  or in any certificate or document  delivered to
MSCMG in  connection  herewith,  shall be true in all  material  respects at the
Effective Time of the Merger as if made again on and as of the Effective Time of
the  Merger.  The  Company  shall  have duly  performed  and  complied  with all
agreements and conditions  required by this Merger  Agreement to be performed or
complied  with by the  Company at or before the  Effective  Time of the  Merger.
MSCMG shall have been furnished with certificates of appropriate officers of the

                                      -42-

<PAGE>

Company,  dated the Effective  Time of the Merger,  certifying in such detail as
MSCMG may reasonably request to the fulfillment of the foregoing conditions.

     Section 8.2. The  Company's  Performance.  Each of the  obligations  of the
Company  to be  performed  by it on or before the  Effective  Time of the Merger
pursuant to the terms of this Merger Agreement shall have been duly performed in
all material respects at the Effective Time of the Merger,  and at the Effective
Time of the Merger the Company shall have  delivered to MSCMG a  certificate  to
such effect signed by the President of the Company.

     Section 8.3. Authority.  All action required to be taken by, or on the part
of, the Company to authorize the  execution,  delivery and  performance  of this
Merger  Agreement  by the  Company  and  the  consummation  of the  transactions
contemplated  hereby  shall  have  been duly and  validly  taken by the Board of
Directors and stockholders of the Company.

     Section 8.4. Opinion of the Company's Counsel.  Moses & Singer LLP, special
counsel to the  Company,  shall have  delivered  to MSCMG an opinion,  dated the
Effective  Time of the  Merger and  addressed  to MSCMG,  in form and  substance
satisfactory to MSCMG.

     Section 8.5. Legal Matters  Satisfactory.  All legal matters,  and the form
and  substance  of all  documents to be delivered by the Company to MSCMG at the
Effective  Time of the  Merger,  shall  have  been  approved  by,  and  shall be
satisfactory to, MSCMG. The Trust shall have become a party to this Agreement by
executing an amendment hereto.

                                   ARTICLE IX

                     CONDITIONS TO THE COMPANY'S OBLIGATIONS

     The obligations of the Company  hereunder are subject to the  satisfaction,
at or before the Effective Time of the Merger, of the following  conditions (any
of which may be waived, in whole or in part, by the Company):

     Section  9.1.  Representations  and  Warranties.  The  representations  and
warranties of MSCMG contained in this Merger Agreement, or in any certificate or
document delivered to the Company in connection  herewith,  shall be true in all
material respects at the Effective Time of the Merger as if made again on and as
of the  Effective  Time of the  Merger.  MSCMG  shall  have duly  performed  and
complied with all agreements and conditions required by this Merger Agreement to
be performed or complied  with by MSCMG at or before the  Effective  Time of the
Merger. The Company shall have been furnished with certificates of appropriate

                                      -43-

<PAGE>

officers of MSCMG,  dated the Effective  Time of the Merger,  certifying in such
detail as the Company may reasonably request to the fulfillment of the foregoing
conditions.

     Section 9.2.  MSCMG's  Performance.  Each of the obligations of MSCMG to be
performed by it on or before the  Effective  Time of the Merger  pursuant to the
terms of this Merger  Agreement  shall have been duly  performed in all material
respects at the Effective  Time of the Merger,  and at the Effective Time of the
Merger MSCMG shall have  delivered to the Company a  certificate  to such effect
signed by the President of MSCMG.

     Section 9.3. Authority.  All action required to be taken by, or on the part
of, MSCMG to authorize the  execution,  delivery and  performance of this Merger
Agreement and the  consummation of the  transactions  contemplated  hereby shall
have  been  duly and  validly  taken  by the  Board  of  Directors  and the sole
stockholder of MSCMG.

     Section 9.4.  Opinion of MSCMG's  Counsel.  Whitman  Breed Abbott & Morgan,
special counsel to MSCMG, shall have delivered to the Company an opinion,  dated
the Closing  Date and  addressed to the  Company,  substantially  in the form of
Exhibit D.

     Section 9.5. Legal Matters  Satisfactory.  All legal matters,  and the form
and  substance  of all  documents to be delivered by MSCMG to the Company at the
Closing, shall have been approved by, and shall be satisfactory to, the Company.


                                    ARTICLE X

                                   TERMINATION

     Section 10.1. Termination.
                   ------------

     This Merger  Agreement  may be terminated  and the Merger  abandoned at any
time before the Effective Time of the Merger:

          (a) by the written consent of the Company and MSCMG;

          (b) by MSCMG, if there has been a material  misrepresentation  in this
     Merger Agreement by the Company, or a material breach by the Company of any
     of its  warranties  or  covenants  set forth  herein,  or a failure  of any
     condition to which the obligations of MSCMG hereunder are subject;


                                      -44-

<PAGE>

          (c) by the Company, if there has been a material  misrepresentation in
     this Merger Agreement by MSCMG, or a material breach by MSCMG of any of the
     warranties  or  covenants  of MSCMG set forth  herein,  or a failure of any
     condition to which the obligations of the Company hereunder are subject;

          (d) by either the Company or MSCMG if the Effective Time of the Merger
     shall not have occurred before July 30, 1996, for any reason other than the
     failure of the party seeking to terminate this Merger  Agreement to perform
     its obligations  hereunder or a misrepresentation  or breach of warranty by
     such party herein;

          (e) by the Company or MSCMG if the Company  shall not have received at
     the stockholder  meeting called to approve the Merger the favorable vote of
     at least two-thirds of its stockholders to approve the Merger; or

          (f) by the Company or MSCMG if the Board of  Directors  of the Company
     (i)  fails to make or  withdraws  or  modifies  its  recommendation  to the
     stockholders  of the  Company  to  vote in  favor  of the  Merger,  or (ii)
     recommends  to the  Company's  stockholders  approval  or  acceptance  of a
     Competing  Transaction,  in each case only if the Board of Directors of the
     Company,  after  consultation with and based upon the advice of independent
     legal counsel (who may be the Company's regularly engaged independent legal
     counsel), determines in good faith that such action is appropriate for such
     Board of  Directors  to comply with its  fiduciary  duties to  shareholders
     under applicable law.


                                   Article XI

                                 INDEMNIFICATION

     Section 11.1.  Indemnification by the Company.
                    -------------------------------

          (a) The Company  (through the Liquidating  Trust) shall be liable for,
     shall  indemnify  MSCMG (or the Surviving  Corporation  as the successor in
     interest  thereto) for, shall hold  harmless,  protect and defend MSCMG (or
     the Surviving  Corporation  as the successor in interest  thereto) from and
     against,  and shall  reimburse  MSCMG (or the Surviving  Corporation as the
     successor in interest thereto) for, any and all MSCMG Damages (as

                                      -45-

<PAGE>

     defined  in Section  11.1(b))  in the manner and to the extent set forth in
     this Section 11.1,  and subject in all cases to the limitation on the scope
     of the Company's obligation to indemnify set forth in Section 11.1(c).

          (b) The  term  "MSCMG  Damages"  means  any and all  damages,  losses,
     liabilities,  obligations,  penalties,  excise taxes,  income taxes, fines,
     actions,  claims,   litigation,   demands,  defenses,   judgments,   suits,
     proceedings,  equitable  relief,  costs,  sums  paid in  settlement  of the
     foregoing,   disbursements  or  expenses  (including,  without  limitation,
     attorneys'  and  experts'  fees  and  disbursements)  of any kind or of any
     nature whatsoever (whether based in common law, statute or contract;  fixed
     or  contingent;  known or  unknown)  suffered  or  incurred  by MSCMG,  its
     officers,   directors,   employees,   affiliates,   successors  or  assigns
     (including  the  Surviving   Corporation)  resulting  from  or  arising  in
     connection with:

               (i) any  misrepresentation  by the Company  contained  in or made
          pursuant to this Merger Agreement or in any certificate, instrument or
          agreement  delivered to MSCMG  pursuant to or in connection  with this
          Merger Agreement;

               (ii) any breach of warranty or any default in the  performance of
          any covenant or obligation of the Company under or in connection  with
          this Merger Agreement;

               (iii)  any  obligations  and  liabilities  of the  Company  to be
          assumed by the  Liquidating  Trust  pursuant to Section 6,  including,
          without limitation, the Scheduled Liabilities;

               (iv) any Taxes for which the  Liquidating  Trust is liable  under
          Section 6.11(a);

               (v) any pension,  severance,  health and other employee  benefit,
          including  severance  or  vacation  pay,   supplemental   unemployment
          benefits or any similar benefit,  that became payable to any employees
          of the Company in connection with a Shutdown (as hereinbelow  defined)
          and any other  costs,  expenses  or  payments  paid or  payable by the
          Company  in  connection  with the  transactions  contemplated  by this
          Merger  Agreement  that would not  otherwise  have been paid or become
          payable

                                      -46-


<PAGE>

          but for the liquidation of the Company, the Merger or the transactions
          contemplated by this Merger  Agreement.  The term "Shutdown" means the
          closure or deemed closure of any plant or the discontinuance or deemed
          discontinuance  of any department or business,  in any case related to
          the Company or the Company Subsidiaries or their respective businesses
          or operations; and

               (vi) the employment, termination of employment or application for
          employment of any Employee of the Company prior to the Effective  Time
          of the Merger or at any time in connection with Section  6.3(b)(viii);
          and

               (vii)  all  obligations  and  liabilities  with  respect  to  the
          termination  of and withdrawal  from the Plans,  all  obligations  and
          responsibilities  to provide retiree health coverage and  continuation
          coverage and appropriate  notices under COBRA, and all obligations and
          responsibilities  under all  severance and  termination  pay plans and
          programs.

          (c) MSCMG Damages shall only include actual liability or cost incurred
     and  paid by  MSCMG  (or the  Surviving  Corporation  as the  successor  in
     interest thereto) to a third party, and shall not include any claim for any
     diminution  in the  value  of any  assets  of the  Company  or MSCMG or the
     Surviving Corporation, or any other damages, direct or indirect, other than
     in an actual cost or expense paid by MSCMG (or the Surviving Corporation as
     the  successor  in  interest  thereto)  to a third  party.  Notwithstanding
     anything in this Agreement,  under law or otherwise,  the maximum liability
     of the Company  (through the Liquidating  Trust) to MSCMG (or the Surviving
     Corporation  as the successor in interest  thereto) for MSCMG Damages shall
     be limited as follows:

               (i) the Company shall not be liable for more than an amount equal
          to  $1,000,000  in the aggregate for all claims for such MSCMG Damages
          (excluding,  however,  liabilities  with respect to the non-payment of
          the Scheduled  Liabilities which shall be satisfied by the Liquidating
          Trust and excluding any Taxes  resulting  from the sale or transfer to
          the Liquidating  Trust of assets in connection with the liquidation of
          assets  relating to the  existing  businesses  of the  Company)  which
          liability shall be satisfied in full from  funds  deposited in  escrow
          pursuant to the Escrow Agreement; and


                                      -47-

<PAGE>
                  
          (ii) the obligation of the Company (through the Liquidating  Trust) to
     indemnify  MSCMG for, and to hold MSCMG harmless from,  MSCMG Damages shall
     survive the Effective Time of the Merger until the first  anniversary  date
     of the  Effective  Time of the  Merger,  and no claim with  respect to such
     MSCMG  Damages  under this Section  11.1 shall be valid unless  asserted in
     writing prior to the  expiration  of such period,  specifying in reasonable
     detail  the  basis  for such  MSCMG  Damages,  as  provided  in the  Escrow
     Agreement.

The right of MSCMG (or the  Surviving  Corporation  as the successor in interest
thereto)  to be  indemnified  pursuant  to this  Section  11.1 up to the maximum
amount of $1,000,000 in the aggregate  (consisting  of $500,000 held pursuant to
the  Escrow  Agreement  and  $500,000  reserved  by  the  Liquidating  Trust  in
accordance  with the provisions of Section 3.2) is the sole and exclusive  right
of MSCMG for any breach of this  Agreement or any of the  documents  executed in
connection  herewith,  or otherwise in connection  with any of the  transactions
contemplated hereby,  including without limitation the Merger, and neither MSCMG
nor any of its  affiliates  shall have the right to assert any claim against the
Company,  any  controlling  person  of the  Company  or  any  of  the  Company's
affiliates,  directors, officers, employees or stockholders,  whether such claim
is based on tort (including fraud),  contract or otherwise,  and whether arising
under  statute,  common law or  otherwise,  arising out of this  Agreement,  the
Merger or any of the  transactions  contemplated  hereby or thereby,  except for
claims relating to the non-payment of the Scheduled Liabilities.

     In  addition,  no claim,  whether  such  claim is based on tort  (including
fraud), contract or otherwise,  and whether arising under statute, common law or
otherwise,  shall be asserted by the Company,  MSCMG or any of their  affiliates
against the Trustees or the  beneficiaries  of the  Liquidating  Trust. No claim
shall be asserted by the Company,  MSCMG or any of their affiliates  against the
Liquidating  Trust after the first anniversary date of the Effective Time of the
Merger, or in excess of an aggregate of $1,000,000  (consisting of $500,000 held
pursuant to the Escrow Agreement and $500,000  reserved by the Liquidating Trust
in accordance with the provisions of Section 3.2), except for claims relating to
the non-payment of the Scheduled Liabilities.


                                      -48-

<PAGE>
     Section 11.2. Indemnification by the Company.
                   -------------------------------

          (a) MSCMG  (through the  Surviving  Corporation)  shall be liable for,
     shall indemnify the Company (or the  Liquidating  Trust as the successor in
     interest thereto) for, shall hold harmless,  protect and defend the Company
     (or the  Liquidating  Trust as the successor in interest  thereto) from and
     against,  and shall reimburse the Company (or the Liquidating  Trust as the
     successor in interest thereto) for, any and all Company Damages (as defined
     in  Section  11.2(b))  in the  manner  and to the  extent set forth in this
     Section  11.2,  and subject in all cases to the  limitation on the scope of
     MSCMG's obligation to indemnify set forth in Section 11.2(c).

          (b) The term  "Company  Damages"  means any and all  damages,  losses,
     liabilities,  obligations,  penalties,  excise taxes,  income taxes, fines,
     actions,  claims,   litigation,   demands,  defenses,   judgments,   suits,
     proceedings,  equitable  relief,  costs,  sums  paid in  settlement  of the
     foregoing,   disbursements  or  expenses  (including,  without  limitation,
     attorneys'  and  experts'  fees  and  disbursements)  of any kind or of any
     nature whatsoever (whether based in common law, statute or contract;  fixed
     or contingent;  known or unknown) suffered or incurred by the Company,  its
     officers,   directors,   employees,   affiliates,   successors  or  assigns
     (including the Liquidating  Trust)  resulting from or arising in connection
     with:

               (i) any  misrepresentation by MSCMG contained in or made pursuant
          to  this  Merger  Agreement  or  in  any  certificate,  instrument  or
          agreement  delivered to the Company  pursuant to or in connection with
          this Merger Agreement;

               (ii) any breach of warranty or any default in the  performance of
          any covenant or obligation  of MSCMG under or in connection  with this
          Merger Agreement; and

               (iii) any Taxes for  which the  Surviving  Corporation  is liable
          under Section 6.11(e);

          (c)  Company  Damages  shall only  include  actual  liability  or cost
     incurred and paid by the Company (or the Liquidating Trust as the successor
     in interest  thereto) to a third party, and shall not include any claim for
     any diminution in the value of any assets of the Company or the Liquidating
     Trust, or any other damages, direct or indirect, other than in an actual

                                      -49-

<PAGE>

         cost or expense  paid by the Company (or the  Liquidating  Trust as the
         successor  in  interest  thereto)  to a  third  party.  Notwithstanding
         anything  in  this  Agreement,  under  law or  otherwise,  the  maximum
         liability of MSCMG (through the Surviving  Corporation)  to the Company
         (or the  Liquidating  Trust as the  successor in interest  thereto) for
         Company Damages shall be limited as follows:

               (i) MSCMG  shall not be liable  for more than an amount  equal to
          $1,000,000 in the  aggregate for all claims for such Company  Damages;
          and

               (ii) the obligation of MSCMG (through the Surviving  Corporation)
          to indemnify the Company for, and to hold the Company  harmless  from,
          Company  Damages shall survive the Effective  Time of the Merger until
          the first anniversary date of the Effective Time of the Merger, and no
          claim with  respect to such  Company  Damages  under this Section 11.2
          shall be valid unless  asserted in writing prior to the  expiration of
          such  period,  specifying  in  reasonable  detail  the  basis for such
          Company Damages.

The right of the Company (or the Liquidating  Trust as the successor in interest
thereto) to be indemnified  up to the maximum  amount of $1,000,000  pursuant to
this Section 11.2 is the sole and exclusive  right of the Company for any breach
of this Agreement or any of the documents  executed in connection  herewith,  or
otherwise  in  connection  with  any of the  transactions  contemplated  hereby,
including without  limitation the Merger, and neither the Company nor any of its
affiliates  shall  have  the  right to  assert  any  claim  against  MSCMG,  any
controlling person of MSCMG or any of MSCMG's affiliates,  directors,  officers,
employees  or  stockholders,  whether  such  claim is  based on tort  (including
fraud), contract or otherwise,  and whether arising under statute, common law or
otherwise,  arising out of this Agreement, the Merger or any of the transactions
contemplated hereby or thereby. In addition, (i) no claim, whether such claim is
based on tort  (including  fraud),  contract or otherwise,  and whether  arising
under statute,  common law or otherwise,  shall be asserted by the Company,  the
Liquidating  Trust or any of their  affiliates  against  MSCMG or the  Surviving
Corporation and (ii) no claim shall be asserted by the Company,  the Liquidating
Trust or any of their  affiliates  against  MSCMG or the  Surviving  Corporation
after the first  anniversary date of the Effective Time of the Merger, in excess
of the $1,000,000.


                                      -50-
<PAGE>

     Section 11.3.  Legal Proceedings.
                    ------------------

          (a) If any  legal  proceeding  shall be  instituted,  or any  claim or
     demand  made,  against an  indemnified  party or a party which  proposes to
     assert  that the  provisions  of this  Article XI apply  (the  "Indemnified
     Party") such Indemnified Party shall give prompt notice of the claim to the
     party obliged or alleged to be so obliged so to indemnify such  Indemnified
     Party  (the  "Indemnitor").  The  omission  so to notify  such  Indemnitor,
     however, shall not relieve such Indemnitor from any duty to indemnify which
     otherwise  might  exist with  regard to such claim  unless (and only to the
     extent that) the omission to notify  materially  prejudices  the ability of
     the  Indemnitor to assume the defense of such claim.  After any  Indemnitor
     has  received  notice  from an  Indemnified  Party  that a claim  has  been
     asserted  against such  Indemnified  Party,  the Indemnitor  shall have the
     right, upon giving written notice to the Indemnified  Party, to participate
     in the defense of such claim and to elect to assume the defense against the
     claim, at its own expense,  through the Indemnified  Party's attorney or an
     attorney selected by the Indemnitor and approved by the Indemnified  Party,
     which approval shall not be unreasonably  withheld. If the Indemnitor fails
     to give prompt notice of such election, then the Indemnitor shall be deemed
     to have elected not to assume the defense of such claim and the Indemnified
     Party may defend against the claim with its own attorney.

          (b) If the  Indemnitor so elects to participate in the defense of such
     claim or to assume the defense against a claim,  then the Indemnified Party
     will   cooperate   and  make   available   to  the   Indemnitor   (and  its
     representatives)  all  employees,  information,  books and  records  in its
     possession or under its control which are reasonably necessary or useful in
     connection with such defense;  and if the Indemnitor  shall have elected to
     assume the  defense  of a claim,  then the  Indemnitor  shall have the sole
     right to  compromise  and  settle  in good  faith  any such  claim.  If the
     Indemnitor shall elect to defend or to agree in writing to compromise or to
     settle any such claim,  then it shall be bound by any ultimate  judgment or
     settlement as to the  existence and amount of the claim,  and the amount of
     said judgment or settlement  shall be conclusively  deemed for all purposes
     of this  Merger  Agreement  to be a  liability  on  account  of  which  the
     Indemnified Party is entitled to be indemnified hereunder.


                                      -51-
<PAGE>

          (c) If the Indemnitor  does not elect to assume,  or is deemed to have
     elected not to assume, the defense of a claim then:

               (i) the  Indemnified  Party alone shall have the right to conduct
          such defense;

               (ii) the Indemnified Party shall have the right to compromise and
          to settle,  in good faith,  the claim without the prior consent of the
          Indemnitor; and

               (iii) if it is ultimately determined that the claim of loss which
          shall form the basis of such  judgment  or  settlement  is one that is
          validly an obligation of the Indemnitor that elected not to assume the
          defense,  then such Indemnitor shall be bound by any ultimate judgment
          or  settlement as to the existence and the amount of the claim and the
          amount of said judgment or settlement shall be conclusively deemed for
          all purposes of this Merger  Agreement to be a liability on account of
          which the Indemnified Party is entitled to be indemnified hereunder.


                                   ARTICLE XII

                                  MISCELLANEOUS

     Section 12.1.  Expenses.  Except as otherwise provided herein,  MSCMG shall
pay all of the  expenses  of the  Company  and  MSCMG,  in  connection  with the
preparation  and  performance  of the  terms of this  Merger  Agreement  and the
transactions  contemplated hereby (other than those incurred in association with
the  liquidation  of the  Company,  which  expenses  shall be paid solely by the
Company),  including all fees and expenses of each party's  investment  bankers,
counsel,  accountants  and actuaries.  MSCMG shall pay up to $25,000 of the fees
and expenses of the Company for investment  bankers,  counsel,  accountants  and
actuaries in connection  with the  negotiation and preparation of any letters of
intent between the parties related to the transactions contemplated hereby.

     Section 12.2.  Survival of  Representations  and Warranties.  (a) Except as
provided below, the  representations  and warranties of the Company contained in
Article 4 and the representations and warranties of MSCMG contained in Article 5
shall terminate upon (i) the first anniversary date of the Effective Time of the
Merger, or (ii) the termination of this Merger Agreement and abandonment of the

                                      -52-

<PAGE>

Merger  pursuant to the provisions of Section 10.1(a) or 10.1(d) (except for the
agreements  as to  confidentiality  contained  in Section 6.4 and as to expenses
contained in Section  12.1),  and the parties  hereto  shall have no  continuing
obligations or liabilities with respect thereto.

     (b) If either MSCMG or the Company  shall have the right to terminate  this
Merger  Agreement and abandon the Merger  pursuant to the  provisions of Section
10.1(b) or Section  10.1(c),  then the party which does not have the right so to
terminate  this Merger  Agreement  will use its  reasonable  efforts to cure the
condition  giving  rise to such  right.  If such  party  is  unable  to cure the
condition  giving rise to such  right,  the other may  exercise  its right under
Section 10.1(b) or Section 10.1(c) to terminate the Merger Agreement and abandon
the Merger, or may waive such right and proceed to consummate the Merger. In any
such event, the  representations,  warranties,  covenants and agreements (except
for the  agreements  as to  confidentiality  contained  in Section 6.4 and as to
expenses  contained in Section  12.1) of the parties  shall  terminate,  and the
parties hereto shall have no continuing  obligations or liabilities with respect
thereto, except as set forth in this Section 12.2(b).

     Section 12.3.  Governing Law. THIS MERGER  AGREEMENT  SHALL BE GOVERNED BY,
AND CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK
APPLICABLE TO CONTRACTS MADE AND TO BE PERFORMED WITHIN SUCH STATE.

     Section  12.4.  Notices.  All notices,  consents,  requests,  instructions,
approvals and other  communications  provided for herein shall be deemed validly
given,  made or  served  if in  writing  and  delivered  personally  (as of such
delivery)  or sent by certified  mail (as of two days after  deposit in a United
States post office),  or sent by overnight courier service (as of two days after
delivery  to an  internationally  recognized  courier  service),  or  by  telex,
facsimile or telegraph (upon receipt), in any case, postage and charges prepaid,

     (a) if to MSCMG, addressed to:

                      Muriel Siebert Capital Markets Group Inc.
                      885 Third Avenue, Suite 1720
                      New York, New York  10022
                      Telephone:  (212) 644-2418
                      Facsimile:  (212) 486-2784
                      Attention:  Muriel Siebert

     with a copy to:

                      Whitman Breed Abbott & Morgan

                                      -53-

<PAGE>

                      200 Park Avenue
                      New York, New York  10166
                      Telephone: (212) 351-3000
                      Facsimile: (212) 351-3131
                      Attention:  Monte E. Wetzler, Esq.

     (b) if to the Company, addressed to:

                      J. Michaels, Inc.
                      182 Smith Street
                      Brooklyn, New York  11201
                      Telephone:  (718) 852-6100
                      Facsimile:  (718) 858-0396
                      Attention:  James H. Michaels

     with a copy to:

                      Moses & Singer LLP
                      1301 Avenue of the Americas
                      New York, NY  10019-6076
                      Telephone:  (212) 554-7800
                      Facsimile:  (212) 554-7700
                      Attention:  Irving Sitnick, Esq.

or such other  address as shall be  furnished  in writing by either party to the
other.

     Section 12.5. Jurisdiction; Agent For Service.
                   --------------------------------

     (a) Legal proceedings  commenced by the Company or MSCMG arising out of any
of the  transactions or obligations  contemplated by this Merger Agreement shall
be brought  exclusively  in the  Federal  courts  or, in the  absence of Federal
jurisdiction,  state courts,  in either case in New York,  New York. The Company
and MSCMG  irrevocably and  unconditionally  submit to the  jurisdiction of such
courts and agree to take any and all future  action  necessary  to submit to the
jurisdiction of such courts.  Each of MSCMG and the Company  irrevocably  waives
any  objection  that it may now or hereafter  have to the laying of venue of any
suit,  action or  proceeding  brought in any Federal or state court in New York,
New York and further irrevocably waives any claims that any such suit, action or
proceeding brought in any such court has been brought in an inconvenient  forum.
Final  judgment  against the  Company or MSCMG,  as the case may be, in any such
suit shall be conclusive and may be enforced in other  jurisdictions  by suit on
the judgment,  a certified or true copy of which shall be conclusive evidence of
the fact and of the amount of any  indebtedness  or  liability of the Company or
MSCMG,  as the case may be, therein  described,  or by  appropriate  proceedings
under any applicable treaty or otherwise.


                                      -54-
<PAGE>

     (b) The Company consents to service of process in any suit, action or other
proceeding  arising out of this Merger Agreement or the subject matter hereof or
any of the transactions  contemplated  hereby in such Federal or state courts by
registered mail addressed to the Company at the address provided in Section 12.4
or to the  Company's  Agent  (defined  below).  The Company  hereby  irrevocably
designates  and appoints  Moses & Singer LLP, with offices on the date hereof at
1301 Avenue of the Americas,  New York, New York 10019-6076  (herein referred to
as the "Company's Agent"), as its attorney-in-fact to receive service of process
in such  action,  suit or  proceeding,  it being  agree that  service  upon such
attorney-in-fact  shall  constitute  valid  service  upon  the  Company  and its
successors and assigns. The Company's submission to jurisdiction is made for the
express benefit of MSCMG and its successors,  subrogees and assigns.  Nothing in
this Section shall affect the right of MSCMG,  or its  successors,  subrogees or
assigns to serve legal  process in any other  manner  permitted  by law or shall
affect the right of MSCMG or its  successors,  subrogees or assigns to bring any
action or proceeding  against the Company or its property in the courts of other
jurisdictions.  So long as this Merger Agreement shall be in effect, the Company
shall  maintain a duly  appointed  agent for the service of summonses give MSCMG
written notice prior to any change of the identity of or of the address for such
agent.

     (c) MSCMG  consents  to service  of  process  in any suit,  action or other
proceeding  arising out of this Merger Agreement or the subject matter hereof or
any of the transactions  contemplated  hereby in such Federal or state courts by
registered mail addressed to MSCMG at the address provided in Section 12.4 or to
MSCMG's Agent (defined below). MSCMG hereby irrevocably  designates and appoints
Whitman  Breed  Abbott & Morgan,  with  offices  on the date  hereof at 200 Park
Avenue, New York, New York 10166 (herein referred to as "MSCMG's Agent"), as its
attorney-in-fact  to  receive  service  of  process  in  such  action,  suit  or
proceeding,  it being  agree  that  service  upon  such  attorney-in-fact  shall
constitute  valid  service upon MSCMG and its  successors  and assigns.  MSCMG's
submission to  jurisdiction  is made for the express  benefit of the Company and
its successors,  subrogees and assigns. Nothing in this Section shall affect the
right of the  Company,  or its  successors,  subrogees or assigns to serve legal
process in any other  manner  permitted  by law or shall affect the right of the
Company  or its  successors,  subrogees  or  assigns  to  bring  any  action  or
proceeding  against MSCMG or its property in the courts of other  jurisdictions.
So long as this Merger Agreement shall be in effect, MSCMG shall maintain a duly
appointed  agent for the service of summonses  and other legal  processes in New
York, New York and shall give the Company  written notice prior to any change of
the identity of or of the address for such agent.


                                      -55-

<PAGE>

     Section  12.6.  Press  Releases.  MSCMG and the  Company  will  consult and
cooperate in the issuance, form, content and timing of any press releases issued
in connection with the transactions contemplated by this Merger Agreement.

     Section 12.7. Assignment; Amendments, Waivers.
                   --------------------------------

     (a)  Neither  MSCMG  nor the  Company  shall  assign  any of its  rights or
obligations under this Merger Agreement without the prior written consent of the
other,  except that the Company shall have the right to assign all of its rights
together with but not separate from all of its obligations  under this Agreement
and the Escrow Agreement to the Liquidating Trust; provided that the Liquidating
Trust shall have no right to further  assign such  rights or  obligations  which
shall  terminate  upon  the  termination  of the  Liquidating  Trust  except  as
otherwise provided in this Agreement.

     (b) This  Merger  Agreement  shall be binding  upon and shall  inure to the
benefit of the parties and their  respective  successors and permitted  assigns,
and no other person  shall  acquire or have any right under or by virtue of this
Merger Agreement.

     (c) No  provision  of this Merger  Agreement  may be  amended,  modified or
waived  except by written  agreement  duly  executed by each of the parties.  No
waiver by either party of any breach of any provision  hereof shall be deemed to
be a continuing  waiver thereof in the future or a waiver of any other provision
hereof;  nor shall any delay or omission of either  party to exercise  any right
hereunder  in any manner  impair the  exercise of any such right  accruing to it
thereafter.

     Section 12.8. Entire Agreement. This Merger Agreement represents the entire
agreement  between  the  parties  and  supersedes  and cancels any prior oral or
written  agreement,  letter of intent or  understanding  related to the  subject
matter hereof.

     Section 12.9. Severability. If any term, provision, covenant or restriction
of this Merger  Agreement  is held by a court of  competent  jurisdiction  to be
invalid,  void or  unenforceable,  then the remainder of the terms,  provisions,
covenants and  restrictions of this Merger  Agreement shall remain in full force
and effect, unless such action would substantially impair the benefits to either
party of the remaining provisions of this Merger Agreement.

                                      -56-

<PAGE>

     Section 12.10.  Headings.  The headings herein are for convenience only, do
not constitute a part of this Merger Agreement, and shall not be deemed to limit
or affect any of the provisions hereof.

     Section 12.11.  Counterparts.  This Merger Agreement may be executed in one
or more counterparts  which,  taken together,  shall constitute one and the same
instrument,  and this Merger  Agreement shall become  effective when one or more
counterparts have been signed by each of the parties.


                                      -57-

<PAGE>
     IN WITNESS  WHEREOF,  this Merger  Agreement  has been duly executed by the
parties hereto on the day and year first above written.

J. MICHAELS, INC.                                  MURIEL SIEBERT CAPITAL
                                                   MARKETS GROUP INC.


By  /S/  JAMES MICHAELS                            By  /S/  MURIEL SIEBERT
   ----------------------                             -------------------------


Name: James Michaels                               Name:  Muriel Siebert
      -------------------                                ----------------------


Title:  President                                  Title:  President
       ------------------                                 ---------------------


                                      -58-

                    AMENDMENT TO PLAN AND AGREEMENT OF MERGER

     AMENDMENT, made and entered into as of June __, 1996 (this "Amendment"), to
the PLAN AND  AGREEMENT  OF  MERGER,  dated as of April 24,  1996  (the  "Merger
Agreement"),  by and between J.  MICHAELS,  INC.,  a New York  corporation  (the
"Company"),   and  MURIEL  SIEBERT   CAPITAL  MARKETS  GROUP  INC.,  a  Delaware
corporation wholly-owned by Muriel Siebert ("MSCMG").

                              W I T N E S S E T H:

     WHEREAS, the Company and MSCMG have entered into the Merger Agreement; and

     WHEREAS, the Company and MSCMG desire to amend the Merger Agreement.

     NOW, THEREFORE, the parties hereto agree as follows:

     1.  Amendment  to the  Merger  Agreement.  Section  10.1(d)  of the  Merger
Agreement shall be amended by deleting reference to "July 30, 1996" appearing in
the third line thereof and substituting in its place "September 30, 1996."

     2. Approval of this Amendment.  All authorizations,  approvals and consents
(including consents of the Boards of Directors)  necessary for the execution and
delivery by the Company and MSCMG of this Amendment have been given or made.

     3.  Governing  Law.  This  Amendment  shall be  construed  and  enforced in
accordance  with and governed by the laws of the State of New York applicable to
contracts executed in and to be performed solely within such state.

     4. Status of the Merger  Agreement.  All other terms and  conditions of the
Merger Agreement shall remain in full force and effect, as amended hereby.

     5.  Miscellaneous.  (a)  Headings.  All headings in this  Amendment are for
convenience  of  reference  only and are not  intended  to limit or  affect  the
meaning of any provision hereof.

     (b)   Counterparts.   This  Amendment  may  be  executed  in  one  or  more
counterparts  with the same effect as if the signatures to all such counterparts
were upon the same instrument,  and all such  counterparts  shall constitute but
one instrument.






<PAGE>


     IN WITNESS  WHEREOF,  the parties have caused this Amendment to be executed
by a duly  authorized  officer  and to become  effective  as of the day and year
first above written.


                                        J. MICHAELS, INC.


                                        By:  /S/  JAMES MICHAELS, President
                                             ----------------------------------
                                              Name: James Michaels
                                              Title: Pres


                                         MURIEL SIEBERT CAPITAL MARKETS
                                           GROUP INC.


                                         By: /S/  MURIEL F. SIEBERT
                                             ----------------------------------
                                              Name: Muriel F. Fiebert
                                              Title:



                                       -2-





                AMENDMENT NO. 2 TO PLAN AND AGREEMENT OF MERGER

     AMENDMENT  NO. 2, made and  entered  into as of  September  30,  l996 (this
"Amendment"),  to the PLAN AND AGREEMENT OF MEREST,  dated as of April 29, 1996,
as amended by Amendment No. 1 made and entered into as of June 28, 1996,  (as so
amended, the "Merger Agreement"),  by and between J. MlCHAELS,  INC., a New York
corporation  (the  "company"),  and MURIEL SIEBERT CAPITAL MARKETS GROUP INC., a
Delaware corporation wholly-owned by Muriel Siebert ("MSCMG").

                               W I T N E SS E TH:

     WHEREAS, the Company and MSCMG have entered into the Merger Agreement; and

     WHEREAS, the Company and MSCMG desire to amend the Merger Agreement.

     NOW, THEREFORE, the parties hereto agree as follows:

     1. Termination. Section 10.1(d) of the Merger Agreement shall be amended by
(a) deleting the reference to  "September.30,  1996" appearing in the third line
thereof and  substituting in its place "January 6, 1997" and (b) inserting after
the word "herein" appearing in the fourth line thereof the following clause:

         ",  provided,  however,  that if the Company has not yet  implemented a
         one-for-seven  reverse  stock split of its common  stock (the  "Reverse
         Stock Split") on or prior to November 15, 1996,  then, at the option of
         the Company,  the  Effective  Time of the Merger may be deferred  until
         either the third or sixth day of January, 1997"

     2. Reverse Stock Split. The Company shall,  immediately following execution
of this  Amendment,  take  all  actions  necessary  to  allow  it to  amend  its
certificate  of  incorporation  to cause its Common  Stock,  par value $1.00 per
share,  to be reverse  split on a  one-for-seven  basis,  including  making such
filings with the Securities and Exchange Commission, The NASDAQ Stock Market and
the State of New York as may be required and mailing an information atatement to
its stockholders. In connection with such Reverse Stock Split, fractional shares
shall be rounded  upwards to the next largest  whole share.  Such Reverse  Stock
Split shall become effectixe immediately after the Effective Time of the Merger.
MSCMG  shall  indemnify  the  Company and its  officers,  directors,  employees,
affiliates,  successors or assigns (the  "Indemnified  Parties")  for, and shall
hold the Indemnified Parties harmless from and against,  and shall reimburse the
Indemnified Parties for, any and all damages, losses, liabilities,  penalties or
expenses of any kind or of any nature  whatatever  incurred  by the  Indemnified
Parties in connection with the Reverse Stock Split.



<PAGE>



     3.  Expenses.  Section  12.1 of the  Merger  Agreement  shall be amended by
inserting the following paragraph after the first paragraph thereof:

     "Further,  MSCMG shall pay all additional third party expenses  (including,
but not limited to,  reasonable  attorneys' fees,  accountants'  fees and filing
fees and excluding  expenses relating to the liquidation of the Company's assets
(including,  but not limited to,  salaries  and all other costs  relatlng to the
Company's employees)) of the Company incurred in connection with (i) the Reverse
stock Split and (ii) the  continued  affairs of the Company  until the Effective
Time of the Merger which would not have been  incurred had the Closing  occurred
on September 20, 1996."

     4. Legal Fees.  Promptly  following the execution of this Amendment,  MSCMG
shall  reimburse  the Company in the amount of $5,000 for legal fees  previous1y
paid by it in  connection  with  the  transactions  contemplated  by the  Merger
Agreement. Further, MSCMG shall similarly pay all outstanding invoices for legal
fees for  services  rendered  by  Moses & Singer  LLP,  special  counsel  to the
Company, to the Company pursuant to the Merger Agreement.

     5. Approval of this Amendment.  All authorizations,  approvals and consents
(including consents of the Boards of Directors)  necessary for the execution and
delivery by the Company and MSCMG of this Amendment have been given or made.

     6.  Governing  Law.  This  Amendment  shall be  construed  and  enforced in
accordance  with and governed by the laws of the State of New York applicable to
contracts executed in and to be performed solely within such state.

     7. Status of the Merger  Agreement.  All other terms and  conditions of the
Merger Agreement shall remain in full force and effect, as amended hereby.

     8.  Miscellaneous.  (a)  Headings.  All headings in this  Amendment are for
convenience  of  reference  only and are not  intended  to limit or  affect  the
meaning of any provision hereof.

     (b)   Counterparts.   This  Amendment  may  be  executed  in  one  or  more
counterparts  with the same effect as if the signatures to all such counterparts
were upon the same instrument,  and all such  counterparts  shall constitute but
one instrument.

     (c) Capitalized Terms. All capitalized terms used in this Amendment, unless
otherwise defined herein,  shall have the same meaning as such terms have in the
Merger Agreement.



<PAGE>


     IN WITNESS  WHEREOF,  the parties have caused this Amendment to be executed
by a duly  authorized  officer  and to become  effective  as of the day and year
first above written.

                                                 J. MICHAELS, INC.

                                                 By: /S/  JAMES H. MICHAELS
                                                 -----------------------------
                                                 Name: James H. Michaels
                                                 Title:   President


                                                 MURIEL SIEBERT CAPITAL
                                                 MARKETS GROUP INC.


                                                 By: /S/  MURIEL F. SIEBERT
                                                 ----------------------------
                                                 Name: Muriel F. SIEBERT
                                                 Title:   President





                 AMENDMENT NO. 3 TO PLAN AND AGREEMENT OF MERGER

     AMENDMENT  NO. 3,  made and  entered  into as of  November  7,  1996  (this
"Amendment"),  to the PLAN AND AGREEMENT OF MERGER,  dated as of April 24, 1996,
as amended by Amendment  No. 1 and  Amendment  No. 2 made and entered into as of
June 28, 1996 and September 30, 1996,  respectively (as so amended,  the "Merger
Agreement"),  by and between J.  MICHAELS,  INC.,  a New York  corporation  (the
"Company"),  J. MICHAELS, INC. TRUST, a New York trust (the "Trust"), and MURIEL
SIEBERT  CAPITAL  MARKETS  GROUP INC., a Delaware  corporation  wholly-owned  by
Muriel Siebert ("MSCMG").

                              W I T N E S S E T H:

     WHEREAS, the Company and MSCMG have entered into the Merger Agreement; and

     WHEREAS,  the Company and MSCMG desire to amend the Merger Agreement to add
the Trust as a party thereto.

     NOW, THEREFORE, the parties hereto agree as follows:

     1. Trust as a Party to the Merger Agreement.  By its execution hereof,  the
Trust does hereby agree to become a party to, and by its execution  hereof shall
become a party to, the Merger Agreement effective upon the Effective Time of the
Merger.  On and after the Effective Time of the Merger,  the Trust shall succeed
to the rights and obligations of the Company under the Merger Agreement.

     2. Approval of this Amendment.  All authorizations,  approvals and consents
(including consents of the Boards of Directors)  necessary for the execution and
delivery by the Company,  the Trust and MSCMG of this  Amendment have been given
or made.

     3.  Governing  Law.  This  Amendment  shall be  construed  and  enforced in
accordance  with and governed by the laws of the State of New York applicable to
contracts executed in and to be performed solely within such state.

     4. Status of the Merger  Agreement.  All other terms and  conditions of the
Merger Agreement shall remain in full force and effect, as amended hereby.

     5.  Miscellaneous.  (a)  Headings.  All headings in this  Amendment are for
convenience  of  reference  only and are not  intended  to limit or  affect  the
meaning of any provision hereof.


<PAGE>


     (b)   Counterparts.   This  Amendment  may  be  executed  in  one  or  more
counterparts  with the same effect as if the signatures to all such counterparts
were upon the same instrument,  and all such  counterparts  shall constitute but
one instrument.

     (c) Capitalized Terms. All capitalized terms used in this Amendment, unless
otherwise defined herein,  shall have the same meaning as such terms have in the
Merger Agreement.

     IN WITNESS  WHEREOF,  the parties have caused this Amendment to be executed
by a duly  authorized  officer  and to become  effective  as of the day and year
first above written.


                                              J. MICHAELS, INC.


                                              By: /S/  JAMES MICHAELS
                                                 ------------------------------
                                                  Name:  James H. Michaels
                                                  Title:  President


                                              J. MICHAELS, INC. TRUST


                                              By: /S/  JAMES H. MICHAELS 
                                                 ------------------------------
                                                  Name:
                                                  Title:  Trustee


                                              MURIEL SIEBERT CAPITAL MARKETS
                                                GROUP INC.


                                              By: /S/  MURIEL F. SIEBERT
                                                 ------------------------------
                                                  Name:  Muriel F. Siebert
                                                  Title:  President



                                       -2-




                                     BY-LAWS

                                      -of-

                             SIEBERT FINANCIAL CORP.
                          (formerly J. MICHAELS, INC.)


           -----------------------------------------------------------
          (a New York corporation hereinafter called the "Corporation")


                                    ARTICLE I
                                    ---------

                                     Offices
                                     -------

     Section 1.01.  Office.  The office of the  Corporation  shall be located at
such  address in the State of New York,  within the City and County  provided by
the  Certificate  of  Incorporation,  as the  Board of  Directors  shall  fix by
resolution.

     Section 1.02. Other Offices.  The Corporation may also have offices at such
other  places  within  and/or  without  the  State of New  York as the  Board of
Directors may from time to time determine or the business of the Corporation may
require.

                                   ARTICLE II
                                   ----------

                                  Shareholders
                                  ------------

     Section 1.01.  Annual Meeting.  The annual meeting of shareholders  for the
election of directors  and the  transaction  of such other  business as may come
before it shall be held on such date in each  calendar  year,  and at such place
within  or  without  the  State of New  York,  as shall be fixed by the Board of
Directors and stated in the notice or waiver of notice of the meeting.


<PAGE>
     Section 2.02. Special Meetings.  Special meetings of the shareholders,  for
any purpose or purposes,  may be called by the President or by resolution of the
Board  of  Directors.  Special  meetings  of  shareholders,  if  called  by  the
President,  shall be held at such place  within  the  County or City  within the
State of New York in which is located the office of the Corporation specified in
its Certificate of Incorporation as shall be fixed by the President,  or at such
place within or without the State of New York as may be  designated by the Board
of Directors or consented to in writing by any  shareholders  not attending such
meeting.  Such  place  shall be stated in the  notice or waiver of notice of the
meeting.

     Section 2.03.  Quorum.  The holders of one-third of the shares  entitled to
vote  thereat  shall  constitute a quorum at a meeting of  shareholders  for the
transaction of any business,  provided that when a specified item of business is
required to be voted on by a class or series  voting as a class,  the holders of
one-third  of the shares of such class or series  shall  constitute a quorum for
the transaction of such specified item of business.

     Section 2.04. Ballots.  The vote upon any question before any shareholders'
meeting need not be by ballot.


                                       -2-

<PAGE>
                                   ARTICLE III
                                   -----------

                                    Directors
                                    ---------

     Section 3.01.  Number of Directors.  Subject to the  provisions of the last
paragraph of this section,  the number of directors  which shall  constitute the
entire  Board  shall be not less than three nor more than nine within the limits
above specified.  The number of directors shall be determined by resolution of a
majority of the entire Board of Directors or by the shareholders at an annual or
any special meeting.

     Anything hereinabove in this Section 3.01 to the contrary  notwithstanding,
if all the shares of the  Corporation  are owned  beneficially  and of record by
less than three  shareholders,  the number of directors may, if so determined by
resolution  of the Board of  Directors  or by the  shareholders  at an annual or
special  meeting,   be  less  than  three  but  not  less  than  the  number  of
shareholders.

     Section 3.02.  Resignations.  Any director of the Corporation may resign at
any time by giving  written  notice to the Board of Directors,  the President or
the Secretary of the Corporation. Such resignation shall take effect at the time
specified therein, if any, or if no time is specified therein, then upon receipt
of such notice by the addressee;  and, unless otherwise  provided  therein,  the
acceptance of such resignation shall not be necessary to make it effective.

                                       -3-

<PAGE>

     Section 3.03. Removal of Directors.  Except as expressly provided otherwise
by law, any or all of the  directors may be removed at any time (a) for cause by
vote of the  shareholders  or by action of the Board of Directors or (b) without
cause by vote of the shareholders.

     Section 3.04. Vacancies and Newly Created  Directorships.  If the office of
any  director or  directors  becomes  vacant for any reason,  including  but not
limited to, the removal of a director or directors  without cause, the directors
in office,  although  less than a quorum,  by a majority  vote,  or such  number
greater  than  such  majority  as  the  Certificate  of   Incorporation  of  the
Corporation  may provide,  may choose a successor or successors,  who shall hold
office for the  unexpired  term in respect  of which such  vacancy or  vacancies
occurred or until the next  election of  directors;  or any such  vacancy may be
filled by the shareholders at any meeting thereof.  Newly created  directorships
resulting  from an  increase in the number of  directors  shall be filled in the
same manner as vacancies as aforesaid.

     Section 3.05. Quorum of Directors.  Except as expressly  provided otherwise
by law or in Section  3.04 and in Section  8.01  hereof,  at all meetings of the
Board of  Directors,  one-third  of the  entire  Board,  but not  less  than two
directors,  shall be necessary  and  sufficient  to  constitute a quorum for the
transaction  of  business,  except that when the Board  consists of one director
then one director shall constitute such quorum.


                                       -4-

<PAGE>

     Section  3.06.  Organizational  Meeting.  The first  meeting  of each newly
elected  Board of  Directors  shall be held at such  time and  place as shall be
fixed by the vote of the  shareholders  at the annual  meeting  and no notice of
such meeting shall be necessary to the newly elected  directors in order legally
to constitute the meeting,  provided a quorum shall be present.  In the event of
the failure of the  shareholders  to fix the time or place of such first meeting
of the newly  elected  Board of  Directors,  or in the event such meeting is not
held at the time and place so fixed by the shareholders, the meeting may be held
at such time and place as shall be specified  in a notice  given as  hereinafter
provided for special meetings of the Board of Directors.

     Section 3.07. Regular Meetings.  Regular meetings of the Board of Directors
may be held at such  time and  place as shall  from time to time be fixed by the
Board of Directors and no notice thereof shall be necessary.

     Section 3.08. Special Meetings.  Special meetings may be called at any time
by the  Chairman  of the  Board,  if  any,  or by the  President  or by any  two
directors, or by resolution of the Board of Directors. Special meetings shall be
held at such place within the State of New York as shall be fixed by the person 

                                       -5-

<PAGE>

or persons calling the meeting,  or at such place within or without the State of
New York as may be  designated  by the Board of  Directors  or  consented  to in
writing by any directors not attending such meeting.  Such place shall be stated
in the notice or waiver of notice of the meeting.

     Special meetings of the Board of Directors shall be held upon notice to the
directors or waiver  thereof.  Unless waived,  notice of each special meeting of
the directors, stating the time and place of the meeting, shall be given to each
director by delivered  letter, by telegram or by personal  communication  either
over the telephone or otherwise, in each such case not later than the second day
prior to the meeting,  or by mailed  letter  deposited in the United States mail
with postage thereon prepaid not later than the fifth day prior to the meeting.

     Section 3.09. Committees.  The Board of Directors, by resolution adopted by
a  majority  of the  entire  Board,  may  designate  from  among its  members an
Executive  Committee  and other  committees,  each  consisting  of three or more
directors,  and each of which to the extent provided in such  resolution,  shall
have all the authority of the Board of Directors,  except that no such committee
shall have authority as to the following matters:

                         (a) The submission to  shareholders
                    of any action  that needs  shareholders'
                    authorization under the law.

                         (b) The filling of vacancies in the
                    Board of Directors or in any committee.

                                       -6-

<PAGE>

                         (c) The fixing of  compensation  of
                    the  directors  for serving on the Board
                    of Directors or on any committee.

                         (d) The  amendment or repeal of the
                    By-Laws, or the adoption of new By-Laws.

                         (e) The  amendment or repeal of any
                    resolution  of the  Board  of  Directors
                    which  by  its  terms  shall  not  be so
                    amendable or repealable.


     The Board of Directors  may  designate  one or more  directors as alternate
members of any such  committee,  who may replace any absent member or members at
any meeting of such  committee.  Each such committee shall serve at the pleasure
of the Board of  Directors.  Each  such  committee  shall  keep  minutes  of its
proceedings  and  report  the same to the  Board of  Directors.


     Each and  every  committee  of the  Board of  Directors  and each and every
member  of each  such  committee  shall be deemed  redesignated  at each  annual
organization  meeting of the Board of  Directors  without the  necessity  of any
affirmative action at such meeting; except that the term of office of any member
of any such committee shall terminate upon his ceasing,  at any time and for any
reason, to be a director of the Corporation.

     Regular meetings of any such committee shall be held at such time and place
as shall  from time to time be fixed by such  committee  and no  notice  thereof
shall be necessary. Special meetings may be called at any time by any officer of
the Corporation or any member of such committee.  Notice of each special meeting
of each such  committee  shall be given (or waived) in the same manner as notice
of a special meeting of the Board of Directors and the place of any such special

                                       -7-

<PAGE>

meeting of any such committee shall be subject to any limitations  applicable in
the case of a  similarly  called  special  meeting  of the  Board of  Directors;
provided,  however, that the signature of the minutes of any such meeting by any
member of any such committee shall constitute a waiver of notice of such meeting
by such member. A majority of the members of any such committee shall constitute
a quorum for the transaction of business.

                                   ARTICLE IV
                                   ----------

                                    Officers
                                    --------

     Section 4.01. Executive Officers. The executive officers of the Corporation
shall  be a  President,  a  Secretary,  a  Treasurer,  and such  number  of Vice
Presidents,  Assistant  Secretaries  and  Assistant  Treasurers,  and such other
officers,  if any, including a Chairman of the Board of Directors,  as the Board
of Directors  may from time to time  determine.  Any officer may, but no officer
need, be chosen from among the Board of  Directors,  except that the Chairman of
the Board of Directors shall be a member of the Board of Directors.

     Section 4.02. President. The President shall be the chief executive officer
of the Corporation;  he shall preside at all meetings of the  shareholders  and,
unless a Chairman of the Board of Directors has been elected and is present,  at


                                       -8-

<PAGE>

all  meetings of the Board of  Directors;  he shall have the  management  of the
business of the Corporation and shall see that all orders and resolutions of the
Board of Directors are carried into effect, subject to the right of the Board of
Directors to delegate any  specific  powers to any other  officer or officers of
the Corporation.

     Section 4.03. Vice President.  Any Vice President of the Corporation  shall
have such powers and perform such duties as the Board of Directors may from time
to time  prescribe,  and shall perform such other duties as may be prescribed by
these By-Laws.  The Vice  Presidents,  if there be more than one Vice President,
shall have such  seniority as may be prescribed  by the Board of  Directors.  In
case of the absence,  resignation or inability to act of the President, the Vice
President  (or if there be more  than one  Vice  President,  the Vice  President
designated by the Board of Directors)  shall perform the duties and exercise the
power of the President.

     Section 4.04.  Secretary.  The  Secretary  shall attend all sessions of the
Board  of  Directors  and all  meetings  of the  shareholders  and act as  clerk
thereof, and record all votes and the minutes of all proceedings in a book to be
kept for that purpose. He shall give or cause to be given notice of all meetings
of  shareholders  and  directors  and shall  perform such other duties as may be
prescribed by the Board of Directors.  He shall keep in safe custody the seal of
the Corporation and, when authorized by the Board of Directors,  affix it to any
instrument.

                                       -9-

<PAGE>

     Section 4.05. Treasurer.  The Treasurer,  subject to the order of the Board
of Directors,  shall have the custody of the  corporate  funds,  securities  and
documents,   and  shall  keep  full  and  accurate   accounts  of  receipts  and
disbursements in books belonging to the Corporation and shall deposit all moneys
and other valuable  effects in the name and to the credit of the  Corporation in
such  depositories  as may be  designated  by the Board of  Directors.  He shall
disburse  the  funds  of the  Corporation  as may be  ordered  by the  Board  of
Directors,  taking proper vouchers for such  disbursements,  and shall render to
the President  and directors at the regular  meetings of the Board of Directors,
or whenever they may require it, an account of all his transactions as Treasurer
and of the  financial  condition of the  Corporation.  The Treasurer  shall,  if
required by the Board of Directors,  give the  Corporation a bond in such sum or
sums and with such surety or sureties as shall be  satisfactory  to the Board of
Directors,  conditioned  upon  faithful  performance  of his  duties and for the
restoration to the Corporation in case of his death, resignation,  retirement or
removal from office of all books, papers,  vouchers, money and other property of
whatever  kind  in  his  possession,  or  under  his  control  belonging  to the
Corporation.


                                      -10-

<PAGE>
                                    ARTICLE V
                                    ---------

                       Capital Shares and Other Securities
                       -----------------------------------

     Section 5.01. Form of Certificates.  The shares of the Corporation shall be
represented by  certificates in such form as shall be determined by the Board of
Directors.

     Section 5.02.  Registration of Transfer.  Upon surrender to the Corporation
or any  transfer  agent of the  Corporation  of a  certificate  for shares  duly
indorsed  or  accompanied  by  proper  evidence  of  succession,  assignment  or
authority to transfer,  it shall be the duty of the Corporation or such transfer
agent to issue a new certificate to the person entitled thereto,  cancel the old
certificate and record the transaction upon its books.

     Section 5.03.  Registered  Holders.  The  Corporation  shall be entitled to
treat and shall be  protected  in treating  the persons in whose names shares or
any warrants, rights, options or instruments of indebtedness stand on the record
of shareholders,  warrant holders,  rights holders, option holders or holders of
such instruments of indebtedness,  as the case may be, as the owners thereof for
all purposes and shall not be bound to  recognize  any  equitable or other claim
to, or interest in, any such share,  warrant,  right,  option or  instrument  of
indebtedness  on the part of any other  person,  whether or not the  Corporation
shall  have  express  or other  notice  thereof,  except as  expressly  provided
otherwise by law.

                                      -11-

<PAGE>

     Section 5.04.  New  Certificates.  The Board of Directors may direct that a
new  certificate  or  certificates  be  issued  in place of any  certificate  or
certificates  theretofore issued by the Corporation,  alleged to have been lost,
stolen or destroyed,  upon the making of an affidavit of that fact by the person
claiming the certificate to be lost, stolen or destroyed.  When authorizing such
issue of a new certificate or  certificates,  the Board of Directors may, in its
discretion  and as a condition  precedent to the issuance  thereof,  require the
owner of such lost,  stolen or destroyed  certificate  or  certificates,  or his
legal  representative,  to advertise the same in such manner as it shall require
and/or give the  Corporation a bond in such sum and with such surety or sureties
as it may direct as  indemnity  against  any claim that may be made  against the
Corporation  and/or its transfer  agent or transfer  clerk and/or its  registrar
with respect to the certificate  alleged to have been lost, stolen or destroyed,
or the issuance of such new certificate or certificates.


                                      -12-

<PAGE>
                                   ARTICLE VI
                                   ----------

                 Dividends and Financial Notices to Shareholders
                 -----------------------------------------------

     Section  6.01.  Dividends.  Dividends  upon the shares of the  Corporation,
subject to any provisions of the Certificate of Incorporation  relating thereto,
may be declared by the Board of  Directors,  to the extent  permitted by law, at
any regular or special meeting. Before payment of any dividend, there may be set
aside out of the funds of the  Corporation  available for dividends  such sum or
sums as the Board of Directors from time to time in its absolute  discretion may
deem  proper  as a  reserve  fund  to  meet  contingencies,  or  for  equalizing
dividends,  or for repairing or maintaining any property of the Corporation,  or
for such other  purpose as the Board of  Directors  shall deem  conducive to the
interests of the  Corporation,  and the Board of Directors may modify or abolish
any such reserve in the manner in which it was created.

                                   ARTICLE VII
                                   -----------

                                  Miscellaneous
                                  -------------

     Section 7.01.  Seal. The corporate  seal shall have  inscribed  thereon the
name of the Corporation,  the year of its incorporation and the words "Corporate
Seal, New York".


                                      -13-

<PAGE>

     Section 7.02.  Checks. All checks,  notes,  drafts and demands for money of
the  Corporation  shall be signed  by such  person  or  persons  as the Board of
Directors may from time to time designate.

     Section  7.03.  Fiscal Year.  The fiscal year of the  Corporation  shall be
fixed by resolution of the Board of Directors.

     Section 7.04.  Indemnification  of Directors and Officers.  The Corporation
shall  indemnify  any person made a party to an action by or in the right of the
Corporation  to procure a  judgment  in its favor by reason of the fact that he,
his testator or intestate,  is or was a director or officer of the  Corporation,
against  the  reasonable  expenses,  including  attorneys'  fees,  actually  and
necessarily incurred by him in connection with the defense of such action, or in
connection  with an appeal  therein,  except in  relation to matters as to which
such  director  or  officer  is  adjudged  to  have  breached  his  duty  to the
Corporation  under Section 717 of the Business  Corporation  Law of the State of
New York,  as now in  effect or as  amended  from time to time,  to the  maximum
extent that is permitted  by and is  consistent  with the law.

     The Corporation  shall indemnify any person made, or threatened to be made,
a party to an  action  or  proceeding  other  than one by or in the right of the
Corporation  to procure a  judgment  in its favor,  whether  civil or  criminal,

                                      -14-

<PAGE>

including an action by or in the right of any other  corporation  of any type or
kind,  domestic or  foreign,  which any  director or officer of the  Corporation
served in any capacity at the request of the Corporation,  by reason of the fact
that he, his testator or intestate, was a director or officer of the Corporation
or served such other  corporation  in any capacity,  against  judgments,  fines,
amounts paid in settlement and reasonable  expenses,  including  attorneys' fees
actually and necessarily  incurred as a result of such action or proceeding,  or
any appeal  therein,  if such director or officer  acted,  in good faith,  for a
purpose  which  he  reasonably  believed  to be in  the  best  interests  of the
Corporation  and,  in  criminal  actions or  proceedings,  in  addition,  had no
reasonable  cause to believe that his conduct was  unlawful,  to maximum  extent
that is permitted by and is consistent with the law. The termination of any such
civil or criminal  action or proceeding by judgment,  settlement,  conviction or
upon a plea of nolo contendere, or its equivalent,  shall not in itself create a
presumption  that any such director or officer did not act, in good faith, for a
purpose  which  he  reasonably  believed  to be in  the  best  interests  of the
Corporation  or that he had  reasonable  cause to believe  that his  conduct was
unlawful.

     Section 7.05.  Litigation.  Neither the President nor any other officer nor
any director of the Corporation shall, by virtue of his office of otherwise,  be
authorized or empowered to commence or prosecute, in the name of or on behalf of


                                      -15-

<PAGE>

the  Corporation,  any  action,  suit or  proceeding  before  any  court  or any
governmental  or other agency against any past or present  officer,  director or
shareholder of the Corporation, or the legal representatives of any such past or
present officer, director or shareholder,  without being expressly authorized to
do so in each and every case by the affirmative vote of a majority of the entire
Board,  or  such  number  greater  than  such  majority  as the  Certificate  of
Incorporation  of the  Corporation  may provide,  which vote shall be taken at a
duly convened regular or special meeting of said Board of Directors.

     Section 7.06. Entire Board. As used in these By-Laws,  "entire Board" means
the total number of directors which the Corporation  would have if there were no
vacancies.

     Section 7.07.  Section Headings.  The headings of the Articles and Sections
of these By-Laws are inserted for convenience of reference only and shall not be
deemed  to be a part  thereof  or used  in the  construction  or  interpretation
thereof.


                                      -16-

<PAGE>
                                  ARTICLE VIII
                                  ------------

                              Amendment of By-Laws
                              --------------------

     Section 8.01.  Amendment.  These By-Laws,  as now in effect or as hereafter
amended  from time to time,  may be amended or  repealed  and new or  additional
By-Laws  adopted  at any  meeting  of the Board of  Directors  or by vote of the
shareholders  entitled  to  vote in the  election  of any  directors;  provided,
however,  that any  amendment by the Board of  Directors  changing the number of
directors shall require the vote of a majority of the entire Board, and provided
further,  that this Article VIII may be amended only by vote of the shareholders
entitled to vote in the election of any directors.



                                      -17-



                             Siebert Financial Corp.
                             1997 Stock Option Plan


     1. Purpose.  The purpose of this Siebert  Financial Corp. 1997 Stock Option
Plan (the "Plan") is to advance the interests of Siebert  Financial  Corp.  (the
"Company")  and its  shareholders  by providing  officers  and  employees of the
Company and its  subsidiaries  with a larger personal and financial  interest in
the success of the Company through the grant of stock options.

     2.  Administration.  The Plan shall be  administered  by a  committee  (the
"Committee") consisting of at least two members of the Board of Directors of the
Company (the "Board"). The Committee shall be constituted in such a manner as to
satisfy the  requirements  of applicable law, the provisions of Rule 16b-3 under
the  Securities  Exchange Act of 1934, as amended (the "Exchange  Act"),  or any
successor  rule, and the provisions of Section  162(m)(4)(C)(i)  of the Internal
Revenue Code of 1986, as amended (the "Code"). The Committee shall be appointed,
and vacancies shall be filled, by the Board. The Committee shall have full power
and  authority to (i) select the  individuals  to whom  Options (as  hereinafter
defined) may be granted under the Plan;  (ii)  determine the number of shares of
Common Stock (as hereinafter  defined)  covered by each Option and the terms and
conditions,  not  inconsistent  with the provisions of the Plan,  governing such
Option;  (iii)  interpret  the  Plan and any  Option  granted  thereunder;  (iv)
establish  such  rules  and   regulations  as  it  deems   appropriate  for  the
administration of the Plan; and (v) take such other action as it deems necessary
or desirable  for the  administration  of the Plan.  Any action of the Committee
with respect to the  administration of the Plan shall be taken by majority vote.
The Committee's  interpretation and construction of any provision of the Plan or
the terms of any Option shall be conclusive and binding on all parties.

     3.  Participants.  Options may be granted  under the Plan to any officer or
employee of the Company.

     4. The Shares. The shares that may be delivered or purchased under the Plan
shall not exceed an aggregate of 525,000 shares (subject to adjustment  pursuant
to Section 7) of common  stock,  par value $.01 per share,  of the Company  (the
"Common  Stock").  Such  shares  of Common  Stock  shall be set aside out of the
authorized  but  unissued  shares of Common  Stock  not  reserved  for any other
purpose or out of previously  issued shares  acquired by the Company and held in
its treasury.  Any shares of Common Stock which, by reason of the termination or
expiration  of an Option or  otherwise,  are no longer  subject to an Option may
again be subjected to an Option under the Plan.

     5. Options. Options to purchase Common Stock ("Options") shall be evidenced
by option  agreements  which  shall be subject to the terms and  conditions  set
forth in the Plan and such other terms and conditions not inconsistent  herewith
as the Committee may approve.



<PAGE>

          (a)  Types of  Options.  Options  granted  under  the Plan  shall,  as
     determined  by the  Committee  at the  time of  grant,  be  either  Options
     intended to qualify as incentive  stock  options  under  Section 422 of the
     Code  ("Incentive  Stock  Options")  or Options not  intended to so qualify
     ("Nonstatutory  Stock  Options").  Each option agreement shall identify the
     Option as an Incentive Stock Option or as a Nonstatutory Stock Option.

          (b) Price.  The price at which shares of Common Stock may be purchased
     upon the  exercise  of an Option  granted  under the Plan shall be the fair
     market value of such shares on the date of grant of such Option;  provided,
     however,  that an Incentive  Stock  Option  granted to an employee who owns
     stock  possessing  more than 10% of the total combined  voting power of all
     classes  of  stock of the  Company  shall  have a  purchase  price  for the
     underlying  shares  equal to 110% of the fair  market  value of the  Common
     Stock on the date of grant.

          For  purposes of the Plan,  the fair market value of a share of Common
     Stock on a specified  date shall be the  closing  price on such date of the
     Common  Stock on the Nasdaq  SmallCap  Market or, if no such sale of Common
     Stock  occurs on such date,  the fair market  value of the Common  Stock as
     determined by the Committee in good faith.

          (c)  Per-Participant  Limit.  No  participant  may be granted  Options
     during  any  consecutive  12-month  period on more than  100,000  shares of
     Common Stock (subject to adjustment pursuant to Section 7).

          (d) Limitation on Incentive  Stock Options.  The aggregate fair market
     value  (determined  on the date of  grant)  of  Common  Stock  for  which a
     participant   is  granted   Incentive   Stock  Options  that  first  become
     exercisable during any given calendar year shall be limited to $100,000. To
     the extent such  limitation  is  exceeded,  an Option shall be treated as a
     Nonstatutory Stock Option.

          (e)  Nontransferability.  Options  granted under the Plan shall not be
     transferable other than by will or by the laws of descent and distribution,
     and,  during a  participant's  lifetime,  shall be exercisable  only by the
     participant.  Notwithstanding the foregoing, a participant may transfer any
     Nonstatutory  Option  granted under the Plan to the  participant's  spouse,
     children and/or grandchildren,  or to one or more trusts for the benefit of
     such family  members,  if the agreement  evidencing such Option so provides
     and the participant  does not receive any  consideration  for the transfer.
     Any Option so  transferred  shall  continue to be subject to the same terms
     and  conditions  that  applied  to such  Option  immediately  prior  to its
     transfer  (except  that  such  transferred  Option  shall  not  be  further
     transferable by the transferee during the transferee's lifetime).


                                       -2-


<PAGE>

          (f) Term and  Exercisability  of  Options.  Options may be granted for
     terms of not more than 10 years and shall be exercisable in accordance with
     such  terms  and  conditions  as are set  forth  in the  option  agreements
     evidencing the grant of such Options.  In no event shall an Incentive Stock
     Option  granted to an employee who owns stock  possessing  more than 10% of
     the total  combined  voting power of all classes of stock of the Company be
     exercisable after the expiration of five years from the date such Incentive
     Stock Option is granted.

          Except as otherwise  provided in Section 5(g), no Option granted under
     the Plan shall be exercisable by a participant  during the first year after
     the date of grant of such Option.

          (g)  Termination  of  Employment.  An  Option  may  not  be  exercised
     following a participant's  termination of employment except as set forth in
     this Section 5(g).

               (i)  Death,  Disability,   or  Retirement.   If  a  participant's
          employment terminates by reason of death, permanent disability (within
          the meaning of Section  22(e)(3)  of the Code),  or  retirement  at or
          after age 65,  the  participant  (or the  participant's  estate in the
          event of the  participant's  death) may, within 90 days following such
          termination,  exercise  the Option with  respect to all or any part of
          the shares of Common Stock subject  thereto  regardless of whether the
          Option  was  otherwise  exercisable  at the  time  of  termination  of
          employment.

               (ii) Other Reasons. If a participant's  employment terminates for
          any reason other than death, permanent disability, or retirement at or
          after age 65,  the  participant  may,  within 30 days  following  such
          termination,  exercise  the Option with  respect to all or any part of
          the shares of Common  Stock  subject  thereto,  but only to the extent
          that  such  Option  was  exercisable  at the  time of  termination  of
          employment.

     In no event may an Option be exercised  after the expiration of the term of
     such Option.

          (h) Payment.  Full payment of the purchase  price for shares of Common
     Stock  purchased  upon the  exercise,  in whole  or in part,  of an  Option
     granted  under  the Plan  shall be made at the time of such  exercise.  The
     purchase  price may be paid in cash or in shares of Common  Stock valued at
     their fair market value on the date of purchase.  Alternatively,  an Option
     may be  exercised  in whole or in part by  delivering  a properly  executed
     exercise  notice  together  with  irrevocable  instructions  to a broker to
     deliver promptly to the Company the amount of sale or loan proceeds

                                       -3-


<PAGE>

     necessary to pay the purchase price and applicable  withholding  taxes, and
     such other documents as the Committee may determine.

     6. Withholding.  No later than the date as of which an amount first becomes
includible in the gross income of a participant  for Federal income tax purposes
with  respect to any Option  under the Plan,  the  participant  shall pay to the
Company, or make arrangement satisfactory to the Committee regarding the payment
of, any  Federal,  state or local  taxes  required  by law to be  withheld  with
respect  to  such  amount.   Unless  otherwise   determined  by  the  Committee,
withholding obligations may be settled with Common Stock, including Common Stock
that is part of the Option that gives rise to the withholding  requirement.  The
obligations  of the Company under the Plan shall be  conditional on such payment
or arrangements  and the Company shall, to the extent permitted by law, have the
right  to  deduct  any  such  taxes  from  any  payment  of any  kind due to the
participant.  Any election made by a participant subject to Section 16(b) of the
Exchange  Act to have shares of Common  Stock  withheld in  satisfaction  of the
withholding  requirement  with  respect to such  participant's  Option  shall be
subject to the approval of the  Committee  and shall be in  accordance  with the
requirements of Rule 16b-3 under such Act.

     7.  Changes  in  Capital  Structure,  etc.  In the event that the shares of
Common Stock, as presently constituted, shall be changed into or exchanged for a
different  number or kind of shares of stock or other  securities of the Company
or  of  another  corporation  (whether  by  reason  of  merger,   consolidation,
recapitalization,   reclassification,   split-up,   combination  of  shares,  or
otherwise)  or if the  number of such  shares  shall be  increased  through  the
payment of a stock dividend or a dividend on shares of Common Stock of rights or
warrants to purchase  securities of the Company shall be made,  then there shall
be  substituted  for  or  added  to  each  share  of  Common  Stock  theretofore
appropriated or thereafter  subject or which may become subject to an Option the
number  and  kind of  shares  of  stock  or other  securities  into  which  each
outstanding  share of Common  Stock shall be so changed,  or for which each such
share shall be exchanged,  or to which each such share shall be entitled, as the
case may be, and references  herein to shares of Common Stock shall be deemed to
be references to any such stock or other securities as appropriate.  Outstanding
Options shall also be  appropriately  amended as to price and other terms as may
be necessary to reflect the  foregoing  events.  In the event there shall be any
other change in the number or kind of the outstanding  shares of Common Stock or
any stock or other  securities into which such shares shall have been changed or
for which it shall have be exchanged,  then if the Committee  shall, in its sole
discretion,  determine that such change equitably  requires an adjustment in any
Option  theretofore  granted  or which may be  granted  under  this  Plan,  such
adjustments  shall be made in  accordance  with such  determination.  Fractional
shares  resulting from any adjustment in Options  pursuant to this Section 7 may
be settled in cash or otherwise as the Committee shall determine.  Notice of any
adjustment shall be given by the Company to each holder of an Option which shall
have been  adjusted  and such  adjustment  (whether or not such notice is given)
shall be effective and binding for all purposes of this Plan.


                                       -4-


<PAGE>


     8. Effective Date and Termination of Plan. The Plan shall become  effective
on the date of its  adoption by the Board,  subject to the  ratification  of the
Plan by the  affirmative  vote or consent of holders of a majority of the issued
and outstanding  shares of Common Stock.  The Plan shall terminate 10 years from
the date of its adoption or such earlier  date as the Board may  determine.  Any
Option outstanding under the Plan at the time of its termination shall remain in
effect in accordance with its terms and conditions and those of the Plan.

     9.  Amendment.  The Board may  amend the Plan in any  respect  from time to
time;  provided,  however,  that no  amendment  shall  become  effective  unless
approved by affirmative  vote of the Company's  shareholders if such approval is
necessary  for the  continued  validity  of the Plan or if the failure to obtain
such approval would adversely  affect the compliance of the Plan with Rule 16b-3
under the  Exchange  Act or any other  rule or  regulation.  No  amendment  may,
without the consent of a participant, impair such participant's rights under any
Option previously granted under the Plan.

     10. Legal and Regulatory  Requirements.  No Option shall be exercisable and
no shares  will be  delivered  under  the Plan  except  in  compliance  with all
applicable Federal and state laws and regulations including, without limitation,
compliance with  withholding tax requirements and with the rules of all domestic
stock exchanges on which the Common Stock may be listed.  Any share  certificate
issued to evidence shares for which an Option is exercised may bear such legends
and statements as the Committee  shall deem advisable to assure  compliance with
Federal and state laws and  regulations.  No Option shall be exercisable  and no
shares shall be delivered under the Plan, until the Company has obtained consent
or approval from regulatory bodies,  Federal or state,  having jurisdiction over
such matters as the Committee may deem advisable.

     11. General Provisions.

          (a) Nothing  contained in the Plan, or in any Option granted  pursuant
     to the Plan,  shall confer upon any employee any right to the  continuation
     of the employee's employment or services.

          (b) The Plan and all Options made and actions taken  thereunder  shall
     be governed by and  construed in  accordance  with the laws of the State of
     New York.








                                       -5-



                      SIEBERT, BRANDFORD, SHANK & CO., LLC

                               OPERATING AGREEMENT

                           Dated as of March 10, 1997


<PAGE>
<TABLE>
<CAPTION>
                                                   TABLE OF CONTENTS

                                                                                                               Page

<S>       <C>                                         <C>                                                      <C>
ARTICLE I
                                                    Definitions.................................................  1
         SECTION 1.1  Definitions...............................................................................  1

ARTICLE II
                                                   Organization.................................................  7
         SECTION 2.1  Formation.................................................................................  7
         SECTION 2.2  Name......................................................................................  7
         SECTION 2.3  Principal Place of Business...............................................................  7
         SECTION 2.4  Term......................................................................................  7
         SECTION 2.5  Purposes and Powers.......................................................................  7
         SECTION 2.6  Title to Property.........................................................................  7
         SECTION 2.7  Certificates of Interest..................................................................  7
         SECTION 2.8  General Rights............................................................................  8
         SECTION 2.9  General Protective Provisions.............................................................  9

ARTICLE III
                                                      Members...................................................  9
         SECTION 3.1  Names and Addresses.......................................................................  9
         SECTION 3.2  Initial Contributions.....................................................................  9
         SECTION 3.3  Additional Contributions..................................................................  9
         SECTION 3.4  Withdrawal of Capital.....................................................................  9
         SECTION 3.5  No Interest on Capital.................................................................... 10
         SECTION 3.6  Admission of Members...................................................................... 10
         SECTION 3.7  Resignation of Member..................................................................... 10
         SECTION 3.8  Outside Business.......................................................................... 10
         SECTION 3.9  Representation and Warranties............................................................. 10
         SECTION 3.10  Power of Attorney........................................................................ 10

ARTICLE IV
                                                Meetings of Members............................................. 11
         SECTION 4.1  Annual Meeting............................................................................ 11
         SECTION 4.2  Special Meetings.......................................................................... 11
         SECTION 4.3  Place of Meetings......................................................................... 11
         SECTION 4.4  Notice of Meetings........................................................................ 11
         SECTION 4.5  Record Date............................................................................... 11
         SECTION 4.6  Waiver of Notice.......................................................................... 12
         SECTION 4.7  Number of Votes........................................................................... 12
         SECTION 4.8  Quorum.................................................................................... 12
         SECTION 4.9  Manner of Acting.......................................................................... 12
         SECTION 4.10  Action by Members Without a Meeting...................................................... 12
         SECTION 4.11  Action by Communication Equipment........................................................ 13

ARTICLE V
                                                 Board of Managers.............................................. 13
         SECTION 5.1  General Powers............................................................................ 13
         SECTION 5.2  Binding Authority......................................................................... 13
         SECTION 5.3  Number and Term of Office................................................................. 14

                                                    i

<PAGE>

         SECTION 5.4  Resignation and Vacancies................................................................. 14
         SECTION 5.5  Meetings.................................................................................. 14
         SECTION 5.6  Compensation; Expenses.................................................................... 16
         SECTION 5.7  Fiduciary Duty............................................................................ 16
         SECTION 5.8  Certain Matters Requiring Approval........................................................ 16

ARTICLE VI
                                             Chairpersons and Officers.......................................... 18
         SECTION 6.1  Chairperson............................................................................... 18
         SECTION 6.2  Election, Appointment and Term of Office.................................................. 18
         SECTION 6.3  Resignation, Removal and Vacancies........................................................ 19
         SECTION 6.4  Duties and Functions...................................................................... 19
         SECTION 6.5  Committees................................................................................ 20
         SECTION 6.6  Powers and Duties of Committees........................................................... 20

ARTICLE VII
                                Books and Records; Right of Inspection; Tax Matters............................. 21
         SECTION 7.1  Books and Records......................................................................... 21
         SECTION 7.2  Information............................................................................... 21
         SECTION 7.3  Tax Returns............................................................................... 21
         SECTION 7.4  Tax Elections............................................................................. 21
         SECTION 7.5  Tax Matters Partner....................................................................... 21
         SECTION 7.6  No Partnership............................................................................ 22

ARTICLE VIII
                                                 Capital Accounts............................................... 22
         SECTION 8.1  Maintenance............................................................................... 22
         SECTION 8.2  Adjustments............................................................................... 22
         SECTION 8.3  Market Value Adjustments.................................................................. 23
         SECTION 8.4  Transfer.................................................................................. 23

ARTICLE IX
                                         Allocations and Accounting Method...................................... 23
         SECTION 9.1  Determination............................................................................. 23
         SECTION 9.2  Allocations of Net Profits, Net Losses,
                      and Other Items........................................................................... 23
         SECTION 9.3  Allocations in the Event of Property
                      Distribution.............................................................................. 24
         SECTION 9.4  Special Rules............................................................................. 24
         SECTION 9.5  Tax Allocations........................................................................... 27

ARTICLE X
                                                   Distributions................................................ 28
         SECTION 10.1  Distributions............................................................................ 28
         SECTION 10.2  Withholding.............................................................................. 28
         SECTION 10.3  Offset................................................................................... 28
         SECTION 10.4  Limitation Upon Distributions............................................................ 28
         SECTION 10.5  Accounting Period and Method............................................................. 29
         SECTION 10.6  Tax Distributions........................................................................ 29

ARTICLE XI
                                                  Indemnification............................................... 29

                                                           ii

<PAGE>

         SECTION 11.1  Indemnification.......................................................................... 29
         SECTION 11.2  Indemnification Not Exclusive............................................................ 30

ARTICLE XII
                                                    Dissolution................................................. 30
         SECTION 12.1  Dissolution.............................................................................. 30
         SECTION 12.2  Event of Withdrawal...................................................................... 31
         SECTION 12.3  Bankruptcy............................................................................... 31
         SECTION 12.4  Continuation............................................................................. 31

ARTICLE XIII
                                                    Liquidation................................................. 32
         SECTION 13.1  Liquidation.............................................................................. 32
         SECTION 13.2  Priority of Payment...................................................................... 32
         SECTION 13.3  Timing................................................................................... 32
         SECTION 13.4  Liquidating Reports...................................................................... 33
         SECTION 13.5  Certificate of Cancellation.............................................................. 33
         SECTION 13.6  Deficit Capital Account.................................................................. 33
         SECTION 13.7  Nonrecourse to Other Members............................................................. 33

ARTICLE XIV
                                                  Transferability............................................... 33
         SECTION 14.1  General.................................................................................. 33
         SECTION 14.2  First Refusal Rights..................................................................... 34
         SECTION 14.3  Right to Compel Sale..................................................................... 36
         SECTION 14.4  Right to Purchase........................................................................ 37
         SECTION 14.5  Call Right............................................................................... 38
         SECTION 14.6  Transferee Rights........................................................................ 39
         SECTION 14.7  Effective Date........................................................................... 40
         SECTION 14.8  Secured Party............................................................................ 40

ARTICLE XV
                                                General Provisions.............................................. 40
         SECTION 15.1  Waiver of Dissolution Rights............................................................. 40
         SECTION 15.2  Waiver of Partition Right................................................................ 40
         SECTION 15.3  Waivers Generally........................................................................ 40
         SECTION 15.4  Equitable Relief......................................................................... 41
         SECTION 15.5  Remedies for Breach...................................................................... 41
         SECTION 15.6  Costs.................................................................................... 41
         SECTION 15.7  Counterparts............................................................................. 41
         SECTION 15.8  Notice................................................................................... 41
         SECTION 15.9  Date of Performance...................................................................... 42
         SECTION 15.10  Limited Liability....................................................................... 42
         SECTION 15.11  Partial Invalidity...................................................................... 42
         SECTION 15.12  Entire Agreement........................................................................ 42
         SECTION 15.14  Benefit................................................................................. 43
         SECTION 15.15  Binding Effect.......................................................................... 43
         SECTION 15.16  Further Assurances...................................................................... 43
         SECTION 15.17  Headings................................................................................ 43
         SECTION 15.18  Terms................................................................................... 43
         SECTION 15.19  Conversion.............................................................................. 43
         SECTION 15.20  Governing Law; Consent to Jurisdiction.................................................. 44

                                                              iii
</TABLE>

<PAGE>
                      SIEBERT, BRANDFORD, SHANK & CO., LLC

                               OPERATING AGREEMENT

     This Operating Agreement (the "Agreement"),  dated as of March 10, 1997, is
entered  into by and among  Siebert,  Brandford,  Shank & Co.,  LLC,  a Delaware
limited  liability  company  (the  "Company"),  Muriel  Siebert & Co.,  Inc.,  a
Delaware corporation  ("Siebert"),  Napoleon Brandford III, an individual having
an address as set forth in Schedule I attached hereto ("Brandford"), and Suzanne
F. Shank,  an  individual  having an address as set forth on Schedule I attached
hereto ("Shank").

     WHEREAS,  the Persons  signing this  Agreement  desire to  establish  their
respective  rights and obligations  pursuant to the Delaware  Limited  Liability
Company Act in connection with forming and operating the Company.

     NOW,  THEREFORE,  for good and  valuable  consideration,  the  receipt  and
sufficiency of which are acknowledged,  the Persons signing this Agreement below
agree as follows:


                                    ARTICLE I
                                   Definitions

     SECTION 1.1 Definitions.  In this Agreement, the following terms shall have
the meanings set forth below:

          (a) "Act" means the Delaware Limited Liability Company Act, as amended
from time to time including any amendatory or successor provisions thereto.

          (b) "Adjusted Capital Account" means, with respect to any Member,  the
balance in such Member's  Capital  Account as of the end of the relevant  Fiscal
Year, after giving effect to the following adjustments:

               (i) such Capital  Account  shall be deemed to be increased by any
amounts  that such Member is  obligated  to restore to the Company  (pursuant to
this Agreement or otherwise) or is deemed to be obligated to restore pursuant to
(A) the penultimate sentence of section 1.704-2(g)(1) of the Regulations, or (B)
the penultimate sentence of section 1.704-2(i)(5) of the Regulations; and

               (ii) such Capital  Account shall be deemed to be decreased by the
items  described  in  sections  1.704-1(b)(2)(ii)(d)(4),  (5)  and  (6)  of  the
Regulations.

     The foregoing  definition of Adjusted Capital Account is intended to comply
with the provisions of section 1.704-1(b)(2)(ii)(d) of the Regulations and shall
be interpreted and applied consistently therewith.

                                        1

<PAGE>

          (c)  "Affiliate"  of a  party  means  any  entity  which  directly  or
indirectly  controls,  is controlled by or is under the common control with such
party. The term "control",  with respect to an entity, means the power to direct
the  affairs  of such  entity  by  reason of  ownership  of  equity  securities,
contract, or otherwise.

          (d) "Available  Cash" means,  with respect to any fiscal quarter,  all
cash receipts of the Company from any source (excluding  Capital  Contributions)
during such quarter plus cash  available from any reduction in the amount of any
reserves of the Company during such quarter less the sum of the following to the
extent made from such cash receipts or reserves:

               (i) all cash expenditures of the Company made during such quarter
(except   Distributions),   including   expenses  and  costs   incurred  in  the
acquisition,  ownership,  or  management  of the  Company's  property  including
amounts paid for office space as well as salary and bonuses; and

               (ii)  funds  set  aside by the Board of  Managers  as  reasonable
reserves for contingencies,  working capital, debt service,  taxes, insurance or
other costs or expenses incident to the conduct of the Company's business in the
next succeeding fiscal quarter.

          (e)  "Bankruptcy"  shall have the  meaning  ascribed  to it in Section
12.3.

          (f) "Board of Managers"  shall mean a committee of Managers  comprised
in accordance with this Agreement and having the powers set forth herein.

          (g) "Book Value" means, with respect to any asset of the Company,  the
adjusted  basis of such asset as of the  relevant  date for  federal  income tax
purposes;  provided,  however,  that (1) the  initial  Book  Value of any  asset
contributed  by a Member to the Company  shall be such asset's Fair Market Value
on the date of  contribution;  (2) the Book Value of all Company assets shall be
adjusted in accordance with Regulations sections 1.704-  1(b)(2)(iv)(d) and (f);
and (3) if the Book Value of the Company's assets is adjusted as provided in (1)
and (2) above,  the Members'  Capital  Accounts  shall be adjusted in accordance
with Regulations section  1.704-1(b)(2)(iv)(g) for allocations to the Members of
Depreciation and gain or loss with respect to such property.  This definition is
intended  to comply  with the  provisions  of Section  1.704-1(b)(2)(iv)  of the
Regulations and shall be interpreted and applied consistently therewith.

                                        2

<PAGE>

          (h) "Business Day" means any day other than Saturday or Sunday and any
other day on which banks in  Wilmington,  Delaware or New York, New York are not
open for business.

               (i)  "Capital  Account"  shall have the meaning  ascribed to such
term in Section 8.1.

          (j)  "Capital  Contribution"  means  the  amount  of cash and the Fair
Market Value of property (net of  liabilities  secured by such property that the
Company is  considered  to assume or take  subject to under  Code  section  752)
contributed  to  the  capital  of  the  Company  by a  Member  and  any  Company
liabilities assumed by a Member within the meaning of Regulations section 1.704-
1(b)(2)(iv)(c).  The  contributions  made to the  capital of the  Company by the
Members as of the date hereof are set forth in Schedule I.

          (k)  "Certificate of Formation"  means the Certificate of Formation of
the Company  filed or to be filed with the Office of the  Secretary  of State of
the State of Delaware, as the same may from time to time be amended.

          (l) "Code"  means the Internal  Revenue Code of 1986,  as amended from
time to time, or any superseding federal revenue statute.

          (m) "Combined  Marginal  Rate" means,  for any Fiscal Year, the sum of
(i) the highest marginal federal income tax rate assessable for such year on the
ordinary income of individual  taxpayers and (ii) the highest combined  marginal
state and local income tax rate  assessable for such year on the ordinary income
of individual taxpayers among the various states and localities in which holders
of Units shall be required to file income tax returns after giving effect to the
federal income tax benefit  derived from such state and local taxes based on the
rate determined in the preceding  clause (i), as certified to the Company by the
Members on or before April 1 of the immediately succeeding Fiscal Year.

          (n) "Company" shall have the meaning set forth in the preamble of this
Agreement.

          (o)  "Company  Minimum  Gain" means the  aggregate  amount of gain (of
whatever character),  determined for each Nonrecourse  Liability of the Company,
that would be realized  by the  Company if it  disposed of the Company  property
subject to such liability in a taxable transaction in full satisfaction  thereof
(and for no other  consideration)  and by  aggregating  the amounts so computed,
determined in accordance with sections 1.704-2(d) and (k) of the Regulations.

                                        3

<PAGE>

          (p)  "Depreciation"  means,  for each Fiscal Year or part thereof,  an
amount equal to the depreciation,  amortization or other cost recovery deduction
allowable  for federal  income tax  purposes  with  respect to an asset for such
Fiscal Year or part  thereof,  except that if the Book Value of an asset differs
from its adjusted basis for federal income tax purposes at the beginning of such
Fiscal Year, the depreciation, amortization or other cost recovery deduction for
such Fiscal Year or part  thereof  shall be an amount which bears the same ratio
to such Book Value as the federal income tax depreciation, amortization or other
cost  recovery  deduction  for such  Fiscal Year or part  thereof  bears to such
adjusted tax basis.

          (q) "Disability" means, with respect to Brandford, Shank, or any other
Member who is also an employee or officer of the Company, the incapacity of such
Member due to physical or mental illness or injury to perform  adequately his or
her duties  under his or her  employment  arrangement  with the  Company for one
hundred  twenty (120) days in any twelve (12) month period;  provided,  however,
that for  purposes  of this  definition,  pregnancy  shall not be  considered  a
"Disability"  and neither  maternity  leave nor time spent working  productively
from home shall be counted as part of any one  hundred  twenty  (120) day period
provided herein.

          (r)  "Distribution"  means any money and the Fair Market  Value of any
property (net of liabilities  secured by such property that the Member is deemed
to assume or take  pursuant  to  Section  752 of the  Code)  distributed  by the
Company to the Members in accordance with this Agreement.

          (s)  "Dissolution"  means the happening of any of the events set forth
in Section 12.1.

          (t) "ERISA" means the Employee Retirement Income Security Act of 1974,
as amended.

          (u)  "Event of  Withdrawal"  means,  with  respect  to any  Member the
occurrence   of  such  Member's   death,   insanity,   Bankruptcy,   retirement,
resignation,  expulsion,  adjudication of incompetency,  or any other event that
terminates  the continued  membership of such Person in the Company by operation
of law (including the dissolution of any Member that is not an individual).

          (v) "Exchange Act Rule" means a rule promulgated by the Securities and
Exchange Commission under the Securities Exchange Act of 1934.

          (w) "Fair Market Value" means, with respect to any property, the value
that would be obtained in an arm's  length  transaction  for  ownership  of such
property  for cash  between an informed  and willing  seller and an informed and
willing purchaser, each with an adequate understanding of the facts and under no
compulsion to buy or sell.

                                        4

<PAGE>

          (x) "Fiscal Year" means the fiscal year of the Company, which shall be
each year ending December 31.

          (y)  "Liquidation"  means the process of winding up the Company  after
its Dissolution.

          (z) "Manager" shall have the meaning set forth in Section 5.1.

          (aa) "Member" means each Person who or which executes a counterpart of
this  Agreement  and is admitted to the Company as a Member in  accordance  with
this Agreement.

          (ab)  "Member  Minimum  Gain" means the  aggregate  amount of gain (of
whatever character),  determined for each Member Nonrecourse Debt, that would be
realized by the Company if it disposed of the Company  property  subject to such
Member  Nonrecourse Debt in a taxable  transaction in full satisfaction  thereof
(and for no other  consideration),  determined in accordance with the provisions
of  sections  1.704-2(i)(3)  and (k) of the  Regulations  for  determining  such
Member's share of minimum gain attributable to a Member Nonrecourse Debt.

          (ac) "Member  Nonrecourse Debt" has the meaning specified for "partner
nonrecourse debt" in section 1.704-2(b)(4) of the Regulations.

          (y) "Member  Nonrecourse  Deductions" has the meaning  ascribed to the
term  "partner   nonrecourse   deductions"  in  section   1.704-2(i)(2)  of  the
Regulations.

          (ad) "Net Losses"  means,  with  respect to any Fiscal  Year,  or part
thereof, of the Company,  the net losses of the Company for such period computed
using Book Values and applying the methods and principles of accounting used for
federal income tax purposes,  including,  as  appropriate,  each item of income,
gain, loss, deduction or credit entering into such determination,  as determined
by the accountants of the Company.  The  determination  of Net Losses shall take
into  account all items of income and  deduction  including  income  exempt from
taxation and related deductions.

          (ae) "Net  Profits"  means,  with respect to any Fiscal Year,  or part
thereof, of the Company, the net profits of the Company for such period computed
using Book Values and applying the methods and principles of accounting used for
federal income tax purposes,  including,  as  appropriate,  each item of income,
gain, loss, deduction or credit entering into such determination, as determined


                                        5

<PAGE>

by the accountants of the Company.  The  determination of Net Profits shall take
into  account all items of income and  deduction  including  income  exempt from
taxation and related deductions.

          (af)  "Nonrecourse  Liability" means any Company liability (or portion
thereof) for which no Member bears the economic risk of loss for such  liability
under section 1.752-2 of the Regulations.

          (ag)  "Person"  means  any   individual,   corporation,   governmental
authority, limited liability company, partnership, trust, estate, unincorporated
association, or other entity.

          (ah)  "Pre-Formation  Expenses"  shall mean any expenses,  budgeted or
unbudgeted,  incurred  directly or  indirectly  by Siebert in excess of revenues
received by Siebert  prior to the  formation  of the Company with respect to the
business of the Company including,  without  limitation,  payroll,  payroll tax,
employment  insurance,   commissions,   rent,  telephone,   quotes,  travel  and
entertainment,  postage, printing, office supplies, dues, donations and the like
from and after  October 1, 1996 through the date hereof.  Such  expenses for the
period from October 1, 1996 through the most recent available date are set forth
on Annex B hereto. Any such expenses from and after such date shall be submitted
to Brandford and Shank for their review and approval.

          (ai)  "Proportionate  Share"  shall mean the  percentage  of the total
number of Units that a Member is entitled  to purchase  pursuant to an option or
right set forth in this  Agreement  equal to the number of Units then owned by a
Member  divided by the  aggregate  number of Units then owned by such Member and
all other Members who are entitled to participate in such option or right.

          (aj) "Regulations" means all proposed, temporary and final regulations
promulgated  and in effect under the Code,  as the same may be amended from time
to time.

          (ak)  "Regulatory  Allocations"  shall have the  meaning  set forth in
Section 9.4(a)(vi).

          (al) "ss.704(b)  Regulations"  shall have the meaning ascribed to such
term in Section 8.1.

          (am) "Tax  Matters  Partner"  shall have the meaning  ascribed to such
term in Section 7.5.

          (an) "Transfer" means a sale, exchange, assignment,  transfer, pledge,
hypothecation  or other  disposition  of a Unit,  or portion  thereof,  (whether
voluntary  or  involuntary)  other than by  operation  of law or to an immediate
family member of a Member who is alive as of the date hereof.

                                        6

<PAGE>
          (ao) "Unit"  means an  interest  in the Company  having the rights and
characteristics set forth herein.


                                   ARTICLE II
                                  Organization

     SECTION 2.1  Formation.  An  organizer  shall form the Company as a limited
liability company by preparing, executing and filing with the Secretary of State
of Delaware the Certificate of Formation pursuant to Section 18-201 of the Act.

     SECTION 2.2 Name.  The name of the Company is Siebert,  Brandford,  Shank &
Co., LLC.

     SECTION 2.3 Principal Place of Business. The principal place of business of
the  Company  shall be 885 Third  Avenue,  New York,  New  York,  or such  other
location as the Board of Managers may, from time to time, select,  provided that
no such changes of location  shall be made without  giving at least fifteen (15)
days prior written notice thereof to the Members.

     SECTION 2.4 Term.  The Company shall continue in existence from the date of
filing of the Certificate of Formation through the twentieth (20th)  anniversary
of the date  thereof,  unless the Company is dissolved  sooner  pursuant to this
Agreement or the Act; provided, however, that the Board of Managers shall in its
sole discretion have the right to extend the term of the Company for a period of
up to three (3) years.

     SECTION 2.5 Purposes and Powers. The purpose of the Company shall initially
be to provide  investment  banking,  sales and  trading and  financial  advisory
services  to clients  across the  country  focusing on  municipal  finance;  and
thereafter to conduct such other lawful activities as the Members may agree from
time to time.  In  connection  therewith,  the Company shall have all the powers
permitted to a limited  liability  company under the Act or which are necessary,
convenient or advisable and lawful in order for it to conduct its business.

     SECTION 2.6 Title to Property. Title to, and all right and interest in, the
Company's  assets shall be acquired in the name of and held by the Company,  or,
if acquired in any other name, be held for the benefit of the Company.

     SECTION 2.7  Certificates  of  Interest.  Every  holder of record of a Unit
shall be entitled to have a certificate  certifying the number of Units owned by
such Person in the Company. Each certificate evidencing ownership of Units shall
bear and be subject to the following legend:

                                        7

<PAGE>

                  "THE  UNITS  EVIDENCED  HEREBY  ARE  SUBJECT  TO AN  OPERATING
                  AGREEMENT  DATED AS OF MARCH 10,  1997 (A COPY OF WHICH MAY BE
                  OBTAINED FROM THE ISSUER).  SUCH OPERATING AGREEMENT RESTRICTS
                  THE SALE, PLEDGE,  HYPOTHECATION AND TRANSFER OF THE UNITS AND
                  THE  INTEREST   REPRESENTED  HEREBY  AND  CONTAINS  PROVISIONS
                  GOVERNING  THE VOTING OF THE UNITS.  BY ACCEPTING ANY INTEREST
                  IN SUCH UNITS, THE PERSON ACCEPTING SUCH UNITS SHALL BE DEEMED
                  TO AGREE TO, AND SHALL BECOME BOUND BY, ALL THE  PROVISIONS OF
                  SUCH OPERATING AGREEMENT.

                  NO TRANSFER, SALE, ASSIGNMENT,  PLEDGE, HYPOTHECATION OR OTHER
                  DISPOSITION OF THE UNITS EVIDENCED BY THIS  CERTIFICATE MAY BE
                  MADE EXCEPT AS OTHERWISE PROVIDED IN SUCH OPERATING  AGREEMENT
                  AND (A) PURSUANT TO AN EFFECTIVE  REGISTRATION STATEMENT UNDER
                  THE  SECURITIES  ACT OF 1933,  AS  AMENDED  (THE  "ACT"),  ANY
                  APPLICABLE  STATE SECURITIES AND "BLUE SKY" LAWS OR (B) IF NOT
                  PURSUANT TO AN  EFFECTIVE  REGISTRATION  STATEMENT,  THEN ONLY
                  WHEN THE ISSUER HAS BEEN  FURNISHED WITH AN OPINION OF COUNSEL
                  FOR THE HOLDER,  WHICH OPINION AND COUNSEL SHALL BE REASONABLY
                  SATISFACTORY TO THE ISSUER,  TO THE EFFECT THAT SUCH TRANSFER,
                  SALE, ASSIGNMENT,  PLEDGE,  HYPOTHECATION OR OTHER DISPOSITION
                  IS EXEMPT FROM THE  PROVISIONS OF SECTION 5 OF THE ACT AND THE
                  RULES AND  REGULATIONS  IN EFFECT  THEREUNDER  AND SUCH  STATE
                  SECURITIES AND "BLUE SKY" LAWS."

Each such certificate  shall be signed by, or in the name of the Company by, the
Chairperson,  President, or a Vice President, and the Treasurer, or Secretary of
the Company. In case any officer who has signed or whose facsimile signature has
been placed upon a certificate  while such officer was an officer of the Company
but such officer shall have ceased to be an officer  before such  certificate is
issued,  it may nevertheless be issued by the Company with the same effect as if
such individual were an officer at the date of issue.

     SECTION 2.8  General  Rights.  Units  shall not have a stated  value or any
rights to  Distributions  unless the Board of  Managers,  pursuant  to the terms
hereof,  shall have declared such a Distribution out of funds legally  available
therefor. Except as expressly provided herein, no Member holding any class of

                                        8

<PAGE>

Units  shall have  priority  over any other  Member  holding  any other class of
Units, and in no event shall any Member holding any class of Units have priority
over any other Member  holding that same class of Units,  whether for the return
of a Capital  Contribution  or for Net  Profits,  Net Losses or a  Distribution;
provided,  however,  that the  foregoing  shall not apply to loans,  advances or
other  indebtedness (as  distinguished  from a Capital  Contribution)  made by a
Member to the Company.

     SECTION 2.9 General Protective Provisions. Notwithstanding anything else to
the contrary  contained  herein,  the Company shall not, without first obtaining
the approval of those Members  holding of record at least a two-thirds of all of
the votes permitted hereunder:

          (a)  cause  or  permit  the  sale of all or  substantially  all of the
Company's assets;

          (b) cause or permit the merger or consolidation of the Company into or
with another Person;

          (c) cause or permit the conversion of the Company into another form of
business entity; or

          (d) cause or permit to be undertaken by the Company any other material
transactions  or other  activities  not in the ordinary  course of the Company's
business.


                                   ARTICLE III
                                     Members

     SECTION 3.1 Names and Addresses. The names and addresses of the Members are
as set forth in Schedule I to this Agreement.

     SECTION 3.2 Initial Contributions. Each of the Members has agreed to make a
contribution  to the Company in the amount set forth opposite such Member's name
on Schedule I hereto in exchange for the number of Units also set forth opposite
such Member's name on Schedule I hereto.

     SECTION  3.3  Additional  Contributions.  Except as provided in the Act and
Section 3.2 hereof,  no Member will be required to make any  additional  Capital
Contributions or restore any deficit to its Capital Account.

     SECTION 3.4 Withdrawal of Capital.  Except as specifically provided in this
Agreement,  no  Member  will be  entitled  to  withdraw  all or any part of such
Person's Capital Account from the Company prior to the Company's Dissolution and
Liquidation or to demand a Distribution of property or money.


                                        9

<PAGE>

     SECTION 3.5 No  Interest on Capital.  No Member will be entitled to receive
interest on such Person's Capital Account or any Capital Contribution.

     SECTION  3.6  Admission  of  Members.  A Person may be admitted as a Member
after the date of this Agreement only upon the unanimous consent of the Board of
Managers.

     SECTION 3.7  Resignation  of Member.  No Member may be  permitted to resign
without the consent of the Board of Managers.

     SECTION  3.8 Outside  Business.  Any Manager or any Member may engage in or
possess an interest  in other  business  ventures of any nature or  description,
independently  or with others,  except  business  ventures which are competitive
with the  business  of the  Company or which  detracts  from such  Manager's  or
Member's handling of the Company's  business.  The Company and the Members shall
have no rights by virtue of this Agreement in and to such  independent  ventures
or the income or profits derived therefrom,  and the pursuit of any such venture
shall not be deemed wrongful or improper.

     SECTION 3.9 Representation and Warranties.  Each Member,  hereby represents
and warrants to the Company and each other Member that: (a) if that Member is an
organization,  that it is duly organized, validly existing, and in good standing
under the law of its state of organization  and that it has full  organizational
power to execute  and agree to this  Agreement  and to perform  its  obligations
hereunder;  (b) that the  Member is  acquiring  its Units for the  Member's  own
account as an investment and without an intent to distribute the Units;  (c) the
Member acknowledges that the Units have not been registered under the Securities
Act of 1933, as amended,  or any state securities laws, and may not be resold or
transferred by the Member without  appropriate  registration or the availability
of an exemption from such requirements.

     SECTION 3.10 Power of Attorney.  (a) Each Member hereby  appoints the Board
of Managers, and any officer duly appointed thereby,  acting individually,  with
power   of   substitution,   as  its   true  and   lawful   representative   and
attorney-in-fact,  in  its  name,  place  and  stead  to  make,  execute,  sign,
acknowledge,  swear to and file: (i) any and all instruments,  certificates, and
other  documents  that may be  deemed  necessary  or  desirable  to  effect  the
Dissolution or  Liquidation  of the Company,  provided that such action has been
approved in  accordance  with this  Agreement;  (ii) any  business  certificate,
fictitious name certificate, or amendment thereto, or required by any applicable
federal,  state or local law; and (iii) all amendments or  modifications to this
Agreement,  provided that such  amendment or  modification  has been approved in
accordance with Section 15.13.

                                       10

<PAGE>

          (b) The power of  attorney  hereby  granted by each  Member is coupled
with an interest,  is irrevocable,  and shall survive, and shall not be affected
by, the subsequent death,  disability,  incapacity,  incompetency,  termination,
Bankruptcy or insolvency of such Member.


                                   ARTICLE IV
                               Meetings of Members

     SECTION 4.1 Annual Meeting. A meeting of the Members shall be held annually
for the  transaction of business as may properly come before the Members at such
meeting. The annual meeting of the Members shall be held on the third Tuesday in
March  or at such  other  time as  shall be  determined  by the vote or  written
consent of the Board of Managers and the Members holding a majority of the votes
permitted  hereunder,  except that no annual meeting need be held if all actions
required by this Agreement to be taken at an annual meeting of Members are taken
by written consent in lieu of a meeting pursuant to Section 4.10.

     SECTION 4.2 Special  Meetings.  Special  meetings of the  Members,  for any
purpose,  may be called by any Member or Members  holding  not less than  twenty
five  percent  (25%)  of the  votes  permitted  hereunder,  or by the  Board  of
Managers.

     SECTION 4.3 Place of  Meetings.  Meetings of the Members may be held at any
place, within or outside the State of Delaware.  If no such designation is made,
the place of any such meeting shall be the principal office of the Company.

     SECTION 4.4 Notice of Meetings.  Written notice stating the place,  day and
time of the  meeting,  the purpose or purposes  for which the meeting is called,
and by whom the meeting was called, shall be delivered no fewer than ten (10) or
more than sixty (60) days before the date of the meeting.

     SECTION  4.5 Record  Date.  For the  purpose  of  determining  the  Members
entitled to notice of or to vote at any meeting of Members or any adjournment of
such meeting, or Members entitled to receive payment of any Distribution,  or to
make a  determination  of Members for any other purpose,  the date five (5) days
prior to the date on which  notice of the meeting is mailed or the date on which
the  resolution   declaring  the   Distribution   is  adopted  or  the  date  of
determination of Members for any other purpose, as the case may be, shall be the
record date for making such a  determination.  When a  determination  of Members
entitled  to vote at any  meeting  of  Members  has been made  pursuant  to this
Section 4.5, the  determination  shall apply to any  adjournment of the meeting.
For the purpose of  determining  the Members  for any other  purpose  (excluding
entitlement to Distributions  which shall be governed by the provision contained
in Section  10.1),  the date  established by the Board of Managers as the record
date for making  such  determination  shall be deemed to be the record  date for
making such a determination.

                                       11

<PAGE>

     SECTION 4.6 Waiver of Notice.  Notice of a meeting need not be given to any
Member who  submits a signed  waiver of notice,  in person or by proxy,  whether
before or after the  meeting.  The  attendance  of any Member at a  meeting,  in
person or by proxy,  without  protesting  prior to the conclusion of the meeting
the lack of notice of such meeting,  shall  constitute a waiver of notice by him
or her.

     SECTION 4.7 Number of Votes.  With respect to all matters  requiring  their
vote,  each Member  shall be entitled to one vote in person or by proxy for each
one Unit such Member holds.

     SECTION 4.8 Quorum.  At each  meeting of the  Members,  except as otherwise
required  by the Act,  Members  holding  not less than a majority  of all of the
votes permitted hereunder, represented in person or by proxy, shall constitute a
quorum  for the  transaction  of  business.  In the  absence  of a quorum at any
meeting of Members,  Members  holding a majority of the votes so represented may
adjourn  the meeting  for a period not to exceed ten (10) days  without  further
notice.  If the  adjournment  is for more  than ten (10)  days,  or if after the
adjournment  a new record date is fixed for the adjourned  meeting,  a notice of
the adjourned  meeting shall be given to each Member of record  entitled to vote
at such meeting.  At a rescheduled meeting at which a quorum shall be present or
represented,  any business may be transacted  that might have been transacted at
the meeting as originally noticed. The Members present at a meeting may continue
to transact business until  adjournment,  notwithstanding  the withdrawal during
the meeting of a Person or Persons  holding votes whose absence  results in less
than a quorum being present.

     SECTION 4.9 Manner of Acting.  If a quorum is present at any  meeting,  the
vote or written consent of Members holding not less than a majority of the votes
permitted  hereunder  shall  be the act of the  Members,  unless  the  vote of a
greater or lesser  proportion  or number is  otherwise  required by the Act, the
Certificate of Formation or this Agreement.

     SECTION 4.10 Action by Members  Without a Meeting.  Any action  required or
permitted  to be taken at any annual or special  meeting of the  Members  may be
taken without a meeting, without prior notice and without a vote if a consent or
consents in writing,  setting forth the action so taken,  shall be signed by the
Members who hold of record the minimum  number of votes that would be  necessary
to  authorize  or to take  such  action at a  meeting  at which all the  Members
entitled to vote  thereon  were  present and voted and shall be delivered to the
officer or individual of the Company who shall have charge of its records.

                                       12

<PAGE>

Every  consent  must  be  signed  and  dated  by  the  Member  or  the  Member's
attorney-in-fact.  Any  consent  given  under  a  power-of-  attorney  shall  be
presented together with the executed, dated and notarized document granting such
power upon the Person  claiming  the same.  No consent  shall be valid after the
expiration  of thirty (30) days from the date  thereof.  Every  consent shall be
revocable  at  the  pleasure  of the  Member  executing  it.  In  the  event  of
conflicting consents, the later dated consent shall govern.

     SECTION 4.11 Action by Communication Equipment. The Members may participate
in  a  meeting  of  Members  by  means  of   conference   telephone  or  similar
communications  equipment  by means of which all  persons  participating  in the
meeting can hear or otherwise  interactively  communicate  with each other,  and
such participation shall constitute presence in person at such meeting.


                                    ARTICLE V
                                Board of Managers

     SECTION 5.1 General Powers.  (a) Subject to the rights expressly granted to
the  Members  under this  Agreement,  the Board of Managers  and the  authorized
officers  of the  Company  appointed  by the Board of  Managers  shall  have the
exclusive authority and responsibility to manage the business of the Company.

          (b) The members of the Board of  Managers  (the  "Managers")  shall be
"managers" within the meaning of the Act. Except as set forth in this Agreement,
the Board of Managers shall have power and authority,  on behalf of the Company,
to take any and all lawful acts that the Board of Managers considers  necessary,
advisable,  or in the best  interests  of the  Company  in  connection  with any
business of the Company,  including,  without  limitation:  (i) to authorize the
purchase,  lease or other acquisition,  or the sale, lease or other disposition,
of any property;  (ii) to open, maintain and close bank accounts, draw checks or
other  orders for the  payment  of moneys  and invest the funds of the  Company;
(iii) to  authorize  the purchase of insurance on the business and assets of the
Company;  (iv) to commence lawsuits and other proceedings;  (v) to authorize the
Company to enter into any agreement, instrument or other writing; (vi) to retain
accountants,  attorneys,  consultants,  appraisers  or other agents or advisors;
(vii) to  appoint  and  remove  officers  of the  Company;  and  (viii)  to hire
employees and establish base salaries and award  discretionary  bonuses with the
recommendation of Brandford and Shank.

     SECTION 5.2 Binding Authority.  Unless specifically  authorized to do so by
this  Agreement,  no Member or other Person shall have any power or authority to
bind the Company,  unless such Member or other Person has been authorized by the
Board of Managers to act on behalf of the Company.


                                       13

<PAGE>

     SECTION 5.3 Number and Term of Office. The number of Managers  constituting
the Board of Managers shall be three (3). Each of Brandford and Shank shall be a
Manager  as well as one person  designated  by Siebert  who  initially  shall be
Muriel F. Siebert.  Such persons shall hold offices until their successors shall
have been appointed and shall have qualified.

     SECTION 5.4  Resignation  and Vacancies.  (a) Any Manager may resign at any
time by  giving  written  notice  of his  resignation  to the  Chairperson,  the
President,  or the  Secretary of the Company.  Any such  resignation  shall take
effect at the time  specified  therein,  or,  if the time  when it shall  become
effective shall not be specified  therein,  when accepted by action of the Board
of Managers.  Except as aforesaid,  the acceptance of such resignation shall not
be necessary to make it effective.

          (b) Any vacancy which shall occur on the Board of Managers, whether by
resignation,  death,  or otherwise,  shall be filled by a designee of the Member
whose seat is being vacated.

     SECTION 5.5 Meetings.
             -------------

          (a) Annual Meetings.  As soon as practicable after each annual meeting
of Members, the Board of Managers shall meet for the purpose of organization and
the transaction of other business.

          (b) Regular Meetings.  Regular meetings of the Board of Managers shall
be  held at  such  times  as the  Board  of  Managers  shall  from  time to time
determine.

          (c) Special Meetings.  Special meetings of the Board of Managers shall
be held whenever called by the Chairperson,  the President or any Manager at the
time in office. Any and all business may be transacted at a special meeting that
may be transacted at a regular meeting of the Board of Managers.

          (d) Place of Meeting.  The Board of Managers  may hold its meetings at
such place or places  within or without  the State of  Delaware  as the Board of
Managers may from time to time by resolution determine or as shall be designated
in the respective notices or waivers of notice thereof.

          (e) Notice of Meetings.  Notice of any regular,  special, or adjourned
meeting  of the  Board  of  Managers  shall be  mailed  by the  Secretary  or an
Assistant Secretary of the Company to each Manager,  addressed to such Person at
such  Person's  residence  or usual place of  business,  so as to be received at
least two (2) calendar days before the day on which such meeting is to be held,

                                       14

<PAGE>

or shall be sent to such Person by telecopy,  telegraph,  cable or other form of
recorded  communication  or be delivered  personally not later than the close of
business  one (1)  calendar  day before  the day on which such  meeting is to be
held.  Such notice shall  include the time and place of such  meeting.  However,
notice of any such meeting need not be given to any Manager if waived in writing
or by  telecopy,  telegraph,  cable or  other  form of  recorded  communication,
whether  before or after such  meeting  shall be held or if such Person shall be
present at such meeting.

          (f) Quorum and Manner of Acting.  Except as otherwise  provided by law
or this  Agreement,  at least  two-thirds  (2/3) of the total number of Managers
shall be present at any meeting of the Board of Managers in order to  constitute
a quorum for the  transaction  of business at such meeting.  In the absence of a
quorum for any such  meeting,  the Manager  present  thereat  shall adjourn such
meeting from time to time until a quorum shall be present thereat.  Each Manager
shall, with respect to all matters requiring a vote of the Board of Managers, be
entitled to one vote.  At all  meetings of the Board of  Managers,  all matters,
except as otherwise  provided by law or in this  Agreement,  shall be decided by
the vote of a majority of the entire Board of Managers.

          (g) Action by Communication Equipment. The Managers may participate in
a meeting of the Board of Managers  and  members of a committee  of the Board of
Managers may  participate  in a meeting of such committee by means of conference
telephone  or similar  communications  equipment  by means of which all  persons
participating in the meeting can hear each other, and such  participation  shall
constitute presence in person at such meeting.

          (h) Action by Consent. Any action required or permitted to be taken by
the Managers or members of a committee of the Board of Managers, as the case may
be,  may be taken  without a meeting  if the  number of  Managers  that would be
necessary  to  authorize  or take  such  action  at a  meeting  of the  Board of
Managers,  or the number of members of a committee  that would be  necessary  to
authorize or take such action at a meeting of the committee, as the case may be,
consent  thereto in writing  and such  writing is filed with the  minutes of the
proceedings of the Board of Managers or of the committee, as the case may be.

          (i)  Organization.  At each meeting of the Board of  Managers,  in the
absence of the  Chairperson,  one of the following  shall act as chairman of the
meeting and preside  thereat,  in the  following  order of  precedence:  (i) the
President,  and (ii) any Manager  chosen by a majority of the Managers  present.
The Secretary or, in case of the Secretary's  absence,  any person (who shall be
an Assistant Secretary, if an Assistant Secretary shall be present thereat) whom
the Chairperson  shall appoint,  shall act as secretary of such meeting and keep
the minutes thereof.

                                       15

<PAGE>

     SECTION  5.6  Compensation;  Expenses.  (a)  Managers,  as such,  shall not
receive any stated salary for their services,  but by resolution of the Board of
Managers  may  receive a fixed  sum for  expenses  incurred  in  performing  the
functions of Manager, and such additional,  reasonable compensation as the Board
of  Managers  may award from time to time.  Nothing  herein  contained  shall be
construed  so as to preclude  any Manager  from serving the Company in any other
capacity and receiving compensation therefor.

          (b) The Company  shall be  responsible  for  paying,  and the Board of
Managers  shall pay directly out of Company  funds,  all ordinary and  necessary
costs and  expenses  incurred in  connection  with the  business of the Company,
including,  without  limitation,  any such  expenses  incurred by the  Managers,
liability and other insurance  premiums,  expenses in the preparation of reports
to the Members and legal, accounting and other professional fees and expenses.

     SECTION 5.7  Fiduciary  Duty.  Each Manager  shall  perform his duties as a
Manager in good faith and with that  degree of care that an  ordinarily  prudent
person in a like position would use under similar  circumstances.  In performing
his duties,  each Manager  shall be entitled to rely on  information,  opinions,
reports or statements,  including financial statements and other financial data,
in each case  prepared or  presented  by: (i) one or more agents or employees of
the Company;  (ii) counsel,  public  accountants  or other persons as to matters
that such Manager reasonably believes to be within such person's professional or
expert competence; or (iii) any other Manager duly designated in accordance with
this Agreement, as to matters within his designated authority, which the Manager
believes  to merit  confidence,  so long as in so  relying he shall be acting in
good faith and with such degree of care that an ordinarily  prudent  person in a
like position would use under similar circumstances;  provided,  however, that a
Manager  shall not be  considered to be acting in good faith if he has knowledge
concerning  the matter in  question  that  would  cause  reliance  on any of the
Persons listed above to be unwarranted. The provisions of this Agreement, to the
extent they restrict the duties and liabilities of a Manager otherwise  existing
at law or in equity,  are  agreed by the  parties  hereto to replace  such other
duties and liabilities of such Manager.

     SECTION 5.8 Certain Matters Requiring Approval. Notwithstanding anything to
the contrary  contained herein,  the Managers may not take or approve any of the
following  actions,  and  none  of the  following  matters  may be  acted  upon,
authorized  or caused to occur by the  Managers,  unless all of the Managers (or
their designated deputies who are reasonably acceptable to the other Managers

                                       16

<PAGE>

which initially,  in the case of Ms. Siebert,  shall be Nicholas P. Dermigny and
T.K. Flatley and, in the case of Mr. Brandford, shall be V. McCanley and, in the
case of Ms. Shank,  shall be D. Thompson)  agree to any such action or to act on
any such matter:

          (a) the admission of additional Members;

          (b) the making of calls by the Managers for capital contributions;

          (c) the  making of any  capital  expenditure  or the  purchase  of any
          capital asset (except in accordance with the business plan);

          (d) the  determination  of any plan for  winding up the  business  and
          affairs of the Company or liquidating  the assets of the Company after
          dissolution;

          (e) the approval of the sale of all or substantially all of the assets
          of the Company;

          (f)  amendment  of this  Agreement or the Articles of Formation of the
          Company;

          (g) the sale, lease, exchange, mortgage,  assignment,  pledge or other
          transfer  of,  or  guarantee  of  a  security   interest  in,  all  or
          substantially  all of the Company's  property and assets except in the
          liquidation  and winding up of the  business  of the Company  upon its
          termination or dissolution;

          (h) the  approval  of the annual  business  plan of the Company or any
          deviation  from the budget for the 1996- 1997 fiscal year as set forth
          in Annex A hereto;

          (i) any contract, agreement or undertaking between the Company and any
          of its  Members or Managers or any  material  contract  with any third
          party other than contracts for municipal bond underwritings  which are
          in  accordance  with the  Company's  written  guidelines  with respect
          thereto;

          (j) any amendments to or changes in the Company's  written  guidelines
          with respect to municipal bond underwritings;

          (k) the entry of the  Company  into any new lines of  business  or any
          other material  transactions  or other  activities not in the ordinary
          course of the Company's business;

                                       17

<PAGE>
          (l) the  filing by the  Company  of a petition  in  bankruptcy  or the
          taking of any other action by the Company in relief from  creditors or
          under any bankruptcy or insolvency law; and

          (m) the merger or  consolidation of the Company with or into any other
          Person,  the  dissolution  of the  Company  or the  conversion  of the
          Company into another form of business entity.


                                   ARTICLE VI
                            Chairpersons and Officers

     SECTION 6.1 Chairperson and Vice Chairperson.  (a) The Chairperson shall be
the  Chairperson of the Board of Managers and the  Chairperson  shall preside at
all  meetings of the Members  and at all  meetings of the Board of Managers  and
shall  perform such other duties and exercise such other powers as may from time
to time be  prescribed by the Board of Managers.  At each annual  meeting of the
Board of  Managers at which a quorum is  present,  the Manager or an  individual
designated  by a  Manager  receiving  the  greatest  number  of  votes  shall be
Chairperson  until his successor is elected at the next annual Board of Managers
meeting or until his  resignation  or removal in  accordance  with  Section  5.3
hereof in which event his replacement shall become Chairperson for the remainder
of his term. Napoleon Brandford III initially shall serve as the Chairperson.

          (b) The Vice  Chairperson  shall be the Vice  Chairperson the Board of
Managers  and the Vice  Chairperson,  in the absence of the  Chairperson,  shall
preside at all  meetings  of the  Members  and at all  meetings  of the Board of
Managers and shall  perform such other duties and exercise  such other powers as
may from time to time be  prescribed  by the Board of  Managers.  At each annual
meeting of the Board of Managers at which a quorum is present, the Manager or an
individual  designated by a Manager receiving the greatest number of votes shall
be Vice  Chairperson  until his successor is elected at the next annual Board of
Managers  meeting or until his resignation or removal in accordance with Section
5.3 hereof in which event his replacement  shall become Vice Chairperson for the
remainder  of  his  term.   Suzanne  F.  Shank  initially  shall  serve  as  the
Chairperson.

     SECTION 6.2 Election, Appointment and Term of Office.
                 -----------------------------------------

          (a) The officers of the Company  shall be a President,  Treasurer  and
Secretary who shall be chosen by and hold office at the pleasure of the Board of
Managers.  Any two (2) or more  offices  may be held by the  same  person.  Each
officer shall hold office until the next annual meeting of the Board of Managers
and until his successor is appointed or until his earlier death,  or his earlier
resignation  or  removal in the manner  hereinafter  provided.  Suzanne F. Shank
initially shall serve as the President.

                                       18

<PAGE>

          (b) The Board of Managers may appoint such other  officers as it deems
necessary,  including one or more Vice  Presidents,  Assistant Vice  Presidents,
Assistant  Treasurers  and Assistant  Secretaries.  Each such officer shall have
such authority and shall perform such duties as may be provided herein or as the
Board of Managers may prescribe.

          (c) If additional  officers are elected or appointed  during the year,
each of them shall hold  office  until the next  annual  meeting of the Board of
Managers  and until his  successor  is  appointed  or until his  earlier  death,
resignation or removal.

     SECTION 6.3 Resignation, Removal and Vacancies.
                 -----------------------------------

          (a) Any officer may resign at any time by giving written notice to the
Chairperson, the President or the Secretary of the Company, and such resignation
shall take  effect at the time  specified  therein or, if the time when it shall
become effective shall not be specified therein,  when accepted by action of the
Board of Managers. Except as aforesaid, the acceptance of such resignation shall
not be necessary to make it effective.

          (b) All  officers  and  agents  elected or  appointed  by the Board of
Managers shall be subject to removal at any time by the Board of Managers,  with
or without cause.

          (c) A vacancy in any office may be filled for the unexpired portion of
the term in the same manner as provided  for  election  or  appointment  to such
office.

     SECTION 6.4 Duties and Functions.
                 ---------------------

          (a) President.  The President shall be the chief executive  officer of
the Company and shall have the supervision and control over, and  responsibility
for, the day-to-day management of the operations of the Company,  subject to the
general  policy  directions of the  Chairperson  and the Board of Managers,  and
shall see that all orders and  resolutions  of the Board of Managers are carried
out and put into effect.

          (b) Treasurer.  The Treasurer shall keep and maintain,  or cause to be
kept and  maintained,  adequate  and  correct  accounts  of the  properties  and
business  transactions  of  the  Company,  including  accounts  of  its  assets,
liabilities, receipts, disbursements, gains, losses, capital, surplus and Units.
The Treasurer  shall  disburse the funds of the Company as may be ordered by the
Chairperson,  the Board of Managers or the President, taking proper vouchers for
such disbursements and shall render to the Chairperson, the Board of Managers

                                       19

<PAGE>

and the  President,  whenever  they shall so  request,  an account of all of his
transactions as Treasurer and of the financial condition of the Company.

          (c) Secretary. The Secretary shall give or cause to be given notice of
all  meetings of the Board of  Managers  and the Members and keep the records of
all meetings of the Board of Managers and the Members.  The  Secretary  shall be
custodian of all contracts,  deeds,  documents and all other indicia of title to
properties  owned by the Company and of its other  records and in general  shall
have all powers  incident to the office of Secretary  and perform such duties as
may be  prescribed  by the  Board of  Managers  or the  President,  under  whose
supervision he shall be.

     SECTION  6.5  Committees  of  Managers.  The  Board  of  Managers  may,  by
resolution or resolutions passed by a majority of the whole Board, designate one
or more committees,  each committee to consist of one or more of the Managers of
the Company.

          Except as herein  provided,  vacancies in  membership of any committee
shall be filled by the vote of a majority  of the whole Board of  Managers.  The
Board of Managers may  designate one or more  directors as alternate  members of
any committee,  who may replace any absent or disqualified member at any meeting
of the  committee.  In the  absence  or  disqualification  of  any  member  of a
committee,  the  member  or  members  thereof  present  at any  meeting  and not
disqualified  from voting,  whether or not he or they  constitute a quorum,  may
unanimously  appoint  another  member  of the  Board of  Managers  to act at the
meeting in the place of any such  absent or  disqualified  member.  Members of a
committee  shall  hold  office for such  period as may be fixed by a  resolution
adopted by a majority  of the whole  Board of  Managers,  subject,  however,  to
removal at any time by the vote of a majority of the whole Board of Managers.

     SECTION 6.6 Powers and Duties of Committees.  Any committee,  to the extent
provided in the resolution or resolutions  creating such  committee,  shall have
and may  exercise the powers of the Board of Managers in the  management  of the
business and affairs of the Company and may authorize the seal of the Company to
be affixed to all papers which may require it. No such committee  shall have the
power or  authority  with  regard to  amending  the  Certificate  of  Formation,
adopting an agreement of merger or  consolidation,  recommending  to the Members
the  sale,  lease  or  exchange  of all or  substantially  all of the  Company's
property and assets, recommending to the Members a dissolution of the Company or
a revocation of a dissolution or amending this Agreement.

                                       20

<PAGE>
                                   ARTICLE VII
               Books and Records; Right of Inspection; Tax Matters

     SECTION 7.1 Books and  Records.  The Company will keep  accurate  books and
records relating to transactions with respect to the assets of the Company based
on Book Values using federal income tax accounting principles.  The Company will
also keep the following books and records at the Company's principal office: (i)
a current  list of the full name and last known  business,  residence or mailing
address of each Member,  (ii) a copy of the Certificate of Formation and of this
Agreement,  (as well as any signed powers of attorney pursuant to which any such
document was executed);  (iii) a copy of the Company's federal,  state and local
income tax returns and reports,  and annual financial statements of the Company,
for all Fiscal Years; and (iv) minutes, or minutes of action (or written consent
without a meeting), of every meeting of the Members or the Board of Managers.

     SECTION 7.2 Information.  Each Member has the right upon reasonable  notice
to obtain from the  Company:  (i) a current list of the full name and last known
business,  residence  or  mailing  address  of each  Member;  (ii) a copy of the
Certificate  of Formation and of this Agreement (as well as any signed powers of
attorney pursuant to which any such document was executed);  (iii) a copy of the
Company's  federal,  state and local income tax returns and reports,  and annual
financial  statements  of the Company,  for all Fiscal  Years;  (iv) minutes (or
written  consents  without a  meeting)  of every  meeting  (or  action  taken by
consent) of the Members or the Board of Managers; and (v) such other information
as the Company  shall be required to make  available to the Members  pursuant to
Section 18-305 of the Act.

     SECTION  7.3 Tax  Returns.  The  Company,  at its  expense,  will cause the
preparation and timely filing (including extensions) of all tax returns required
to be filed by the Company  pursuant  to the Code as well as all other  required
state  and local tax  returns  in each  jurisdiction  in which  the  Company  is
required to file by applicable law. Within ninety (90) days following the end of
each Fiscal Year,  the Company will provide each Member with all  necessary  tax
reporting information,  a copy of the Company's informational federal income tax
return  for such  Fiscal  Year  and  such  other  information  as is  reasonably
necessary to enable the Members to comply with their tax reporting requirements.

     SECTION  7.4 Tax  Elections.  The  Company  shall make and revoke  such tax
elections as the Board of Managers may from time to time determine.

     SECTION 7.5 Tax Matters  Partner.  The Members by a two-thirds  vote of all
votes  permitted  hereunder  shall  designate  one Member to be the tax  matters
partner (the "Tax Matters  Partner")  under ss.  6231(a)(7)  of the Code.  Until
further action by the Company,  Siebert is hereby  designated as the Tax Matters
Partner.

                                       21

<PAGE>

     SECTION  7.6  No  Partnership.  The  classification  of  the  Company  as a
partnership  will apply only for federal (and, as appropriate,  state and local)
income tax purposes.  This characterization,  solely for tax purposes,  does not
create or imply a general  partnership  among the  Members  for state law or any
other purpose.  Instead,  the Members acknowledge the status of the Company as a
limited liability company formed under the Act.


                                  ARTICLE VIII
                                Capital Accounts

     SECTION 8.1  Maintenance.  Each Member agrees that a single capital account
(each a "Capital  Account") will be  established  and maintained for each Member
and will be credited, charged and otherwise adjusted as provided in this Article
VIII and as required by the regulations  promulgated under ss.704(b) of the Code
(the  "ss.704(b)  Regulations").  The initial  Capital  Account balance for each
Member is the contribution amount set forth in Schedule I to this Agreement. The
Capital Account of each Member will be:

          (a) credited with (i) each Capital  Contribution  made by such Member,
(ii) such Member's allocable share of Net Profits, including items of income and
gain exempt from tax, and (iii) all other items properly  charged to the Capital
Account of such Member as required by the ss.704(b) Regulations; and

          (b)  charged  with (i) each  Distribution  made to such  Member by the
Company,  (ii) such Member's  allocable share of Net Losses, and (iii) all other
items properly  charged to the Capital Account of such Member as required by the
ss.704(b) Regulations.

     SECTION 8.2  Adjustments.  The Members  intend to comply with the ss.704(b)
Regulations in all respects,  and agree to adjust their Capital  Accounts to the
full  extent  that the  ss.704(b)  Regulations  may  apply  (including,  without
limitation,  applying the concepts of the minimum gain chargebacks and qualified
income  offsets).  To this end, each Member  agrees to make any Capital  Account
adjustment  that,  in the  opinion  of tax  counsel  selected  by the  Board  of
Managers, is necessary or appropriate to maintain equality between the aggregate
Capital  Accounts  of the  Members  and the  amount of  capital  of the  Company
reflected on its balance sheet (as computed for book purposes),  as long as such
adjustments  are  consistent  with the  underlying  economic  arrangement of the
Members and, wherever practicable,  are based on and consistent with federal tax
accounting principles.

                                       22

<PAGE>

     SECTION 8.3 Market Value  Adjustments.  Each Member agrees that the Company
shall make  appropriate  adjustments to the Capital  Account of such Member upon
any  Transfer of all or any portion of a Unit,  including  those that apply upon
the  constructive  liquidation of the Company under ss. 708(b)(1) of the Code or
the  liquidation  of a Member's  Units,  all in  accordance  with the ss. 704(b)
Regulations.

     SECTION 8.4  Transfer.  Each Member  agrees that, if all or any part of its
Units is transferred  in accordance  with this  Agreement,  except to the extent
otherwise  provided  in  the  ss.704(b)  Regulations,   upon  admission  of  the
transferee  as  a  Member,  the  Capital  Account  of  the  transferor  that  is
attributable to the transferred Units will carry over to the transferee.


                                   ARTICLE IX
                        Allocations and Accounting Method

     SECTION 9.1  Determination.  Each Member  agrees that for each Fiscal Year,
Net  Profits  and Net  Losses,  and all other  items of income,  gain,  loss and
deduction  of the  Company,  will  be  determined  based  upon  Book  Values  in
accordance with federal income tax accounting  principles  consistently  applied
(including the ss.704(b) Regulations).

     SECTION 9.2 Allocations of Net Profits,  Net Losses,  and Other Items. Each
Member agrees that:

          (a) the Net  Profits  of the  Company  for each  Fiscal  Year shall be
allocated (i) first,  to Siebert  until the aggregate  amount of all Net Profits
allocated  pursuant to this  Section  9.2(a)(i)  for all Fiscal Years equals the
Pre-Formation Expenses; (ii) next, pro rata among the Members in accordance with
any Net Losses  allocated to such Members  pursuant to Section  9.2(b) until the
aggregate amount of Net Profits  allocated  pursuant to this Section  9.2(a)(ii)
equals the  aggregate  amount of Net Losses  allocated  to such  Members for all
prior  Fiscal  Years  pursuant  to  Section  9.2(b);  and (iii)  thereafter,  in
proportion to the Members'  holdings of Units  registered on the Company's books
on the last day of the Fiscal Year (subject to Section 9.4(b));

          (b) the Net  Losses  of the  Company  for each  Fiscal  Year  shall be
allocated in  proportion  to the Members'  holdings of Units  registered  on the
Company's books on the last day of the Company's Fiscal Year (subject to Section
9.4(b)); and

          (c) notwithstanding Sections 9.2(a) and 9.2(b), expenses or deductions
attributable to Pre-Formation Expenses to the extent otherwise includible in the
determination  of Net  Profit  or Net  Losses  for  such  Fiscal  Year  shall be

                                       23

<PAGE>

allocated  to Siebert and the Net Profits and Net Losses  allocable  pursuant to
Section 9.2(a) or 9.2(b),  as the case may be, for the period that includes such
deductions  or  expenses  attributable  to  Pre-  Formation  Expenses  shall  be
determined without regard to such deductions or expenses.

     SECTION 9.3 Allocations in the Event of Property Distribution. In the event
that property other than cash is distributed to any Member,  such property shall
be deemed sold at its Fair Market Value  immediately  prior to its Distribution,
and any gain or loss  resulting  from such deemed sale shall be allocated  among
the Members in accordance  with Section 9.2.  Similarly,  in accordance with the
ss.704(b) Regulations and Section 9.1(b)(iii), the Capital Account of any Member
receiving a  Distribution  of such  property  shall be charged based on the Fair
Market  Value  (as  determined  in  the  preceding  sentence)  of  the  property
distributed to such Member.

     SECTION 9.4 Special Rules. Notwithstanding the general allocation rules set
forth in  Section  9.2 or the  allocation  rules set forth in Section  9.3,  the
following   special   allocation  rules  shall  apply  under  the  circumstances
described.

          (a) Deficit Capital Account and Nonrecourse Debt Rules.

               (i) Limitation on Loss  Allocations.  The Net Losses allocated to
any Member  pursuant  to Section  9.2 with  respect to any Fiscal Year shall not
exceed the maximum amount of Net Losses that can be so allocated without causing
such Member to have a deficit in its Adjusted Capital Account at the end of such
Fiscal  Year.  All Net  Losses  in  excess  of the  limitation  set forth in the
preceding  sentence of this Section  9.4(a)(i)  shall be allocated (1) first, to
the maximum extent permitted by the Code and the Regulations, pro rata among the
Members having  positive  balances in their  Adjusted  Capital  Accounts  (after
giving effect to the  allocations  required by Section 9.2 in the ratio obtained
by dividing (x) each such Member's Capital Account balance by (y) the sum of all
such Members' Capital Account  balances and (2) second,  any remaining amount to
the Members in the manner required by the Code and the Regulations.

               (ii)  Qualified  Income  Offset.  If in any Fiscal  Year a Member
unexpectedly  receives an adjustment,  allocation or  distribution  described in
sections  1.704-1(b)(2)(ii)(d)(4),  (5)  or (6) of  the  Regulations,  and  such
adjustment,  allocation  or  distribution  causes or  increases a deficit in the
Adjusted Capital Account for such Member, then, before any other allocations are
made under this Agreement or otherwise,  such Member shall be allocated items of
income  and gain  (consisting  of a pro rata  portion  of each  item of  income,
including gross income and gain) in an amount and manner sufficient to eliminate
such deficit in the Adjusted Capital Account as quickly as possible.

                                       24

<PAGE>
               (iii) Company Minimum Gain Chargeback. If there is a net decrease
in Company  Minimum Gain during any Fiscal Year,  each Member shall be allocated
items of income and gain for such Fiscal Year (and, if necessary, for subsequent
Fiscal  Years) in  proportion  to, and to the extent of, an amount  equal to the
portion of such  Member's  share of the net  decrease  in Company  Minimum  Gain
during  such  Fiscal  Year,  subject  to the  exceptions  set forth in  sections
1.704-2(f)(2), (3) and (5) of the Regulations; provided that, if the Company has
any  discretion as to an exception set forth in section  1.704-2(f)(5),  the Tax
Matters Partner shall exercise such discretion on behalf of the Company. The Tax
Matters  Partner shall,  if the  application of this Section  9.4(a)(iii)  would
cause a  distortion  in the  economic  arrangement  among the  Members,  ask the
Commissioner  of the Internal  Revenue Service to waive the Company Minimum Gain
chargeback requirements pursuant to section 1.704-2(f)(4) of the Regulations. To
the  extent  that this  Section  is  inconsistent  with  section  1.704-2(f)  or
1.704-2(k) of the Regulations or incomplete with respect to such sections of the
Regulations,  the Company Minimum Gain  chargeback  provided for herein shall be
applied and interpreted in accordance with such sections of the Regulations.

               (iv) Member Minimum Gain  Chargeback.  If there is a net decrease
in Member Minimum Gain during any Fiscal Year,  each Member with a share of such
Member Minimum Gain shall be allocated  items of income and gain for such Fiscal
Year (and, if necessary,  for subsequent  Fiscal Years) in proportion to, and to
the extent of, an amount  equal to such  Member's  share of the net  decrease in
Member Minimum Gain during such Fiscal Year, subject to the exceptions set forth
in sections  1.704-2(f)(2),(3),  and (5) of the  Regulations  as  referenced  by
section 1.704-2(i)(4) of the Regulations.  The Tax Matters Partner shall, if the
application of this Section  9.4(a)(iv) would cause a distortion in the economic
arrangement  among the Members,  ask the  Commissioner  of the Internal  Revenue
Service to waive the Member  Minimum  Gain  chargeback  requirement  pursuant to
section  1.704-  2(i)(4) of the  Regulations.  To the extent  that this  Section
9.4(a)(iv) is  inconsistent  with sections  1.704-2(i)(4)  or 1.704- 2(k) of the
Regulations or incomplete with respect to such sections of the Regulations,  the
Member  Minimum  Gain  chargeback  provided  for  herein  shall be  applied  and
interpreted in accordance with such sections of the Regulations.

               (v) Member Nonrecourse Deductions.  Member Nonrecourse Deductions
shall be allocated  among the Members in accordance with the ratios in which the
Members  share the economic  risk of loss for the Member  Nonrecourse  Debt that
gave  rise to those  deductions  as  determined  under  section  1.752-2  of the
Regulations.  This  allocation  is intended to comply with the  requirements  of
section  1.704-2(i)  of the  Regulations  and shall be  interpreted  and applied
consistent therewith.

                                       25

<PAGE>

               (vi) Limited  Effect and  Interpretation.  The special  rules set
forth  in  Sections  9.4(a)(i),  (ii),  (iii),  (iv)  and (v)  (the  "Regulatory
Allocations")  shall  be  applied  only to the  extent  required  by  applicable
Regulations  for the  resulting  allocations  provided  for in this Section 9.4,
taking into account such  Regulatory  Allocations,  to be respected  for federal
income tax purposes.  The Regulatory Allocations are intended to comply with the
requirements of sections 1.704-1(b),  1.704-2 and 1.752-1 through 1.752-5 of the
Regulations and shall be interpreted and applied consistently therewith.

               (vii) Curative Allocations. The Regulatory Allocations may not be
consistent  with the  manner in which  the  Members  intend  to  divide  the Net
Profits, Net Losses and similar items. Accordingly,  Net Profits, Net Losses and
other items will be reallocated  among the Members in a manner  consistent  with
section  1.704-1(b) and 1.704-2 of the Regulations so as to negate as rapidly as
possible  any  deviation  from the manner in which Net  Profits,  Net Losses and
other items are intended to be allocated  among the Members  pursuant to Section
9.2 that is caused by the Regulatory Allocations.

               (viii) Change in Regulations.  If the  Regulations  incorporating
the  Regulatory  Allocations  are hereafter  changed or if new  Regulations  are
hereafter  adopted,  and such  changed  or new  Regulations,  in the  opinion of
independent  tax  counsel  for the  Company,  make it  necessary  to revise  the
Regulatory  Allocations or provide further special  allocation rules in order to
avoid a significant  risk that a material portion of any allocation set forth in
this  Article IX would not be respected  for federal  income tax  purposes,  the
Members  shall make such  reasonable  amendments  to this  Agreement  as, in the
opinion of such counsel,  are  necessary or  desirable,  taking into account the
interests of the Members as a whole and all other relevant factors,  to avoid or
reduce  significantly  such  risk  to the  extent  possible  without  materially
changing the amounts  allocable and distributable to any Member pursuant to this
Agreement.

          (b) Change in Member's Interests. If there is a change in any Member's
share of the Net  Profits,  Net Losses or other items of the Company  during any
Fiscal Year,  allocations  among the Members  shall be made in  accordance  with
their  interests  in the  Company  from time to time  during such Fiscal Year in
accordance with section 706 of the Code, using the closing-of-the-books  method,
except that  Depreciation,  amortization  and  similar  items shall be deemed to
accrue  ratably on a daily basis over the entire  Fiscal  Year during  which the
corresponding  asset is owned by the  Company if such asset is placed in service
prior to or during the Fiscal Year.


                                       26

<PAGE>

     SECTION 9.5 Tax Allocations.
                 ----------------

          (a) In General. Except as set forth in Section 9.5(b), allocations for
tax purposes of items of income, gain, loss and deduction, and credits and basis
therefor,  shall be made in the same manner as allocations  for book purposes as
set forth in Section  9.2.  Allocations  pursuant to this Section 9.5 are solely
for purposes of federal,  state and local income taxes and shall not affect,  or
in any way be taken into account in computing,  any Member's  Capital Account or
share of Net Profits, Net Losses,  other items or distributions  pursuant to any
provision of this Agreement.

          (b) Special Rules.
              --------------

               (i)  Elimination  of  Book/Tax  Disparities.   In  determining  a
Member's allocable share of the Company's taxable income, the Member's allocable
share of each item of Net Profits and Net Losses  shall be properly  adjusted to
reflect the difference between such Member's share of the adjusted tax basis and
the Book Value of the  Company's  assets  used in  determining  such item.  With
respect to  depreciation,  in determining  the taxable income  allocable to such
Member, Net Profits and Net Losses allocable to such Member shall be adjusted by
eliminating  Depreciation allocable to such Member and substituting therefor tax
depreciation  allocable to such Member  determined by reference to such Member's
share of the tax basis of the Company's  assets.  This  provision is intended to
comply  with  the  requirements  of  section  704(c)  of the  Code  and  section
1.704-1(b)(2)(iv)(f)  of the  Regulations  and shall be interpreted  and applied
consistently therewith.

               (ii)  Allocation  of Items  Among  Members.  Except as  otherwise
provided in Section 9.5(b)(i), each item of income, gain, loss and deduction and
all other items governed by section 702(a) of the Code shall be allocated  among
the Members in  proportion  to the  allocation of Net Profits and Net Losses set
forth in Section 9.2,  provided that any gain recognized from any disposition of
a Company asset that is treated as ordinary income because it is attributable to
the recapture of any  depreciation or amortization  shall be allocated among the
Members in the same ratio as the prior allocations of Net Profits, Net Losses or
other items that included such  depreciation or amortization,  but not in excess
of the gain otherwise allocable to each Member.

               (iii) Tax Credits.  All tax credits shall be allocated  among the
Members in accordance with applicable law.

          (c)  Conformity of Reporting.  The Members are aware of the income tax
consequences of the allocations  made by this Section 9.5 and hereby agree to be
bound by the  provisions  of this Section 9.5 in  reporting  their shares of the
Company's profits,  gains, income, losses,  deductions,  credits and other items
for income tax purposes.

                                       27

<PAGE>
                                    ARTICLE X
                                  Distributions

     SECTION 10.1 Distributions.  Distributions of Available Cash, if any, shall
be made  at such  time  and in such  amounts  as the  Board  of  Managers  shall
determine.  Notwithstanding  anything  else to the  contrary  contained  herein,
Distributions   in  each  Fiscal  Year  shall  be  made  first  to  satisfy  the
Distributions required by Section 10.6 hereof and thereafter as follows:

          (a) to Siebert until the aggregate  amount of the  Distributions  made
pursuant  to  this  Section  10.1(a)  for  all  Fiscal  Years  is  equal  to the
Pre-Formation Expenses; and

          (b)  thereafter  all  Distributions  shall  be  made  to  all  Members
(including  Siebert) pro rata in accordance with the Units held as of the record
date(s) set for such Distributions.

     SECTION 10.2 Withholding.  (a) If required by the Code or by state or local
law, the Company  will  withhold any  required  amount from  Distributions  to a
Member for payment to the appropriate  taxing authority.  Any amount so withheld
from a Member will be treated as a  Distribution  by the Company to such Member.
Each Member  agrees to timely file any  document  that is required by any taxing
authority  in order to avoid or reduce  any  withholding  obligation  that would
otherwise be imposed on the Company.

          (b) To the extent any amount is required to be withheld  with  respect
to a Member and paid over to an appropriate  taxing authority which amount is in
excess of the amounts distributed to such Member in respect of such withholding,
the amounts paid to the taxing authority in respect of such withholding shall be
treated as a Distribution to such Member and a corresponding  Distribution shall
be made to each other Member in proportion to the Capital Account  registered on
the  Company's  books in such  Member's  name.  To the  extent  that cash is not
available to make any of the Distributions  required under this Section 10.2(b),
such Distribution shall be delayed and paid out of the next Available Cash.

     SECTION  10.3  Offset.  The  Company  may offset all  amounts  owing to the
Company by a Member against any Distribution to be made to such Member.

     SECTION  10.4  Limitation  Upon  Distributions.  No  Distribution  shall be
declared and paid to the extent  that,  at the time of the  Distribution,  after
giving effect to the Distribution, all liabilities of the Company (other than

                                       28

<PAGE>

liabilities  to  Members  on  account  of  their  interest  in the  Company  and
liabilities for which recourse of creditors is limited to specified  property of
the Company)  exceed the Fair Market Value of the assets of the Company  (except
that the Fair Market Value of property  that is subject to a liability for which
the  recourse  of  creditors  is limited  shall be included in the assets of the
Company only to the extent that the Fair Market Value of such  property  exceeds
such liability).  To the extent that any Distribution  made pursuant to Sections
10.1 and 10.2 would be limited by reason of this  Section  10.4,  the  aggregate
Distributions  under  Sections 10.1 and 10.2 which  includes  such  Distribution
shall be repayable to extent provided in Section 18- 607 of the Act.

     SECTION 10.5  Accounting  Period and Method.  The accounting  period of the
Company  shall be the  Fiscal  Year.  For income  tax and  financial  accounting
purposes, the Company will use the accrual method of accounting.

     SECTION 10.6 Tax Distributions.  Notwithstanding Section 10.1, on or before
April 1 of each Fiscal  Year,  the Company  shall  distribute  to each Member an
amount in cash of Available  Cash,  if any,  equal to the product of (i) the Net
Profits  allocated to such Member for the  preceding  Fiscal Year,  and (ii) the
Combined Marginal Rate for such preceding Fiscal Year.


                                   ARTICLE XI
                                 Indemnification

     SECTION   11.1   Indemnification.   (a)  The   Managers  and  each  officer
(collectively,  the "Indemnified  Party") shall, in accordance with this Article
XI, be indemnified and held harmless by the Company from and against any and all
losses, claims, damages, liabilities, costs, expenses (including legal and other
professional fees and disbursements),  judgments, fines, settlements,  and other
amounts (collectively,  the "Indemnification  Obligations") arising from any and
all  claims,   demands,   actions,   suits  or  proceedings  (civil,   criminal,
administrative  or   investigative),   actual  or  threatened,   in  which  such
Indemnified  Party may be involved,  as a party or otherwise,  by reason of such
Indemnified  Party's  service to, or on behalf of, or  management of the affairs
of, the Company, or rendering of advice or consultation with respect thereto, or
which relate to the Company, its properties, business or affairs, whether or not
the Indemnified  Party continues to be a Manager or officer at the time any such
Indemnification   Obligation   is  paid  or   incurred,   provided   that   such
Indemnification  Obligation resulted from a mistake of judgment,  or from action
or inaction of such Indemnified  Party that did not constitute gross negligence,
willful misconduct or bad faith. The Company shall also indemnify and hold

                                       29

<PAGE>

harmless any Indemnified Party from and against any  Indemnification  Obligation
suffered  or  sustained  by such  Indemnified  Party by reason of any  action or
inaction  of any  employee,  broker or other  agent of such  Indemnified  Party,
provided, that such employee, broker or agent was selected,  engaged or retained
by such Indemnified  Party with reasonable care. The termination of a proceeding
by judgment, order, settlement, conviction or upon a plea of nolo contendere, or
its  equivalent,   shall  not,  of  itself,   create  a  presumption  that  such
Indemnification   Obligation   resulted  from  the  gross  negligence,   willful
misconduct or bad faith of such Indemnified Party. Expenses (including legal and
other  professional fees and  disbursements)  incurred in any proceeding will be
paid by the Company,  as incurred,  in advance of the final  disposition of such
proceeding  upon receipt of an undertaking  by or on behalf of such  Indemnified
Party to repay  such  amount  if it shall  ultimately  be  determined  that such
Indemnified Party is not entitled to be indemnified by the Company as authorized
hereunder.

          (b) To the  fullest  extent  permitted  by  applicable  law,  expenses
(including  reasonable legal fees) incurred by an Indemnified Party in defending
any claim, demand, action, suit or proceeding relating to Section 11.1(a) shall,
from time to time, be advanced by the Company prior to the final  disposition of
such claim, demand, action, suit or proceeding upon receipt by the Company of an
undertaking by or on behalf of the Indemnified  Party to repay such amount if it
shall  be  determined  by a court  of  competent  jurisdiction  having  final or
unappealed  dispositive authority over such matter that the Indemnified Party is
not entitled to be indemnified as authorized in this Article XI.

     SECTION 11.2 Indemnification Not Exclusive. The indemnification provided by
this Article XI shall not be deemed to be exclusive of any other rights to which
each  Indemnified  Party may be entitled under any agreement,  or as a matter of
law,  or  otherwise,  both as to action  in such  Indemnified  Party's  official
capacity  and to action in  another  capacity,  and  shall  continue  as to such
Indemnified  Party  who has  ceased  to have an  official  capacity  for acts or
omissions during such official  capacity or otherwise when acting at the request
of the Board of Managers,  or any Person granted  authority  thereby,  and shall
inure  to the  benefit  of the  heirs,  successors  and  administrators  of such
Indemnified Party.


                                   ARTICLE XII
                                   Dissolution

     SECTION 12.1  Dissolution.  Dissolution  of the Company will occur upon the
happening  of any of the  following  events:  (a) an  Event of  Withdrawal  of a
Member,  unless, after giving effect to the Event of Withdrawal,  the Company is
continued as provided in Section 12.4;  (b) the unanimous  consent of all of the
Members;  (c) the  conversion of the Company into a corporation or other Person;
(d) the expiration of the term set forth in Section 2.4 hereof; or (e) the entry
of a decree of judicial dissolution pursuant to Section 18-802 of the Act.


                                       30

<PAGE>

     SECTION 12.2 Event of Withdrawal. Within ten (10) days after the occurrence
of an Event of  Withdrawal  with  respect to any  Member,  such  Member (or such
Member's legal  representative or other successor in interest) shall give notice
to the Company of the  occurrence  of such Event of  Withdrawal.  Except for the
Bankruptcy of a Member,  which shall result in an immediate  Event of Withdrawal
of such Member,  any other Event of Withdrawal  shall,  in the absence of formal
notice of such Event of  Withdrawal as required in the  preceding  sentence,  be
deemed to occur upon the first date any other  Member has actual  notice of such
Event of Withdrawal.

     SECTION 12.3 Bankruptcy.  The bankruptcy or insolvency  ("Bankruptcy") of a
Member will be deemed to occur when (a) such  Person  shall  commence  any case,
proceeding  or  other  action  (i)  under  any  existing  or  future  law of any
jurisdiction,   domestic  or  foreign,   relating  to  bankruptcy,   insolvency,
reorganization,  conservatorship  or relief of debtors  seeking to have an order
for relief entered with respect to it, or seeking to adjudicate it a bankrupt or
insolvent,  or  seeking  reorganization,  arrangement,  adjustment,  winding-up,
liquidation,  dissolution, composition or other relief with respect to it or its
debts,  or  (ii)  seeking  appointment  of  a  receiver,   trustee,   custodian,
conservator or other similar  official for it or for all or any substantial part
of its assets, or such Person shall make a general assignment for the benefit of
its  creditors;  (b) there  shall be  commenced  against  such  Person any case,
proceeding or other action of a nature  referred to in clause (a) above that (i)
results  in the  entry of an  order  for  relief  or any  such  adjudication  or
appointment or (ii) remains  undismissed,  undischarged or unbonded for a period
of sixty (60) days;  or (c) there  shall be  commenced  against  such Person any
case,  proceeding or other action  seeking  issuance of a warrant of attachment,
execution,  distraint or similar process against all or any substantial  part of
its assets that  results in the entry of an order for any such relief that shall
not have been vacated,  discharged,  or stayed or bonded  pending  appeal within
sixty (60) days from the entry thereof.

     SECTION 12.4  Continuation.  Upon the  occurrence of an Event of Withdrawal
with respect to any Member, the Company will be continued if, within ninety (90)
days following such event, the remaining Member or Members holding a majority of
the remaining  votes permitted  hereunder  consent(s) in writing to continue the
Company's  business  as a  limited  liability  company  under  the Act and  this
Agreement.  If  the  business  of the  Company  is so  continued,  an  Event  of
Withdrawal of one or more Members will not cause the Dissolution of the Company.

                                       31

<PAGE>
                                  ARTICLE XIII
                                   Liquidation

     SECTION 13.1 Liquidation. Upon Dissolution of the Company, the Company will
immediately proceed to wind up its affairs and liquidate. The Liquidation of the
Company will be accomplished in a businesslike  manner by such Person or Persons
designated  by the Board of  Managers,  which  Person(s)  shall be  entitled  to
reasonable  compensation  therefore.  A reasonable  time will be allowed for the
orderly Liquidation of the Company and the discharge of liabilities to creditors
so as to enable the Company to minimize any losses  attendant upon  Liquidation.
Any gain or loss on disposition  of any Company  assets in  Liquidation  will be
allocated  among the  Members  and  credited  or charged to Capital  Accounts in
accordance  with the  provisions  of this  Agreement.  Until  the  filing of the
certificate  of  cancellation  under  Section  13.5 and  without  affecting  the
liability of Members and without imposing liability on the liquidating  trustee,
the  Person or  Persons  conducting  the  liquidation  may  settle and close the
Company's  business,  prosecute  and  defend  suits,  dispose  of its  property,
discharge or make  provision  for its  liabilities,  and make  Distributions  in
accordance with the priorities set forth in Section 13.2.

     SECTION  13.2  Priority  of  Payment.  The  assets of the  Company  will be
distributed in Liquidation in the following order:

          (a) to creditors,  including Members who are creditors, by the payment
or  provision  for payment of the debts and  liabilities  of the Company and the
expenses of Liquidation;

          (b) to the setting up of any reserves  that are  reasonably  necessary
for any contingent or unforeseen liabilities or obligations of the Company; and

          (c) to the Members  pro rata in  proportion  to the  balances in their
Capital Accounts.

     SECTION 13.3 Timing. Final Distributions in Liquidation will be made by the
end of the Company's Fiscal Year in which such actual Liquidation occurs (or, if
later,  within  ninety  (90) days after such  event) in the manner  required  to
comply with the ss.704(b) Regulations.  Payments of Distributions in Liquidation
may be made to a liquidating trust established by the Company for the benefit of
those entitled to payments under Section 13.2 in any manner consistent with this
Agreement and the ss.704(b) Regulations.

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<PAGE>

     SECTION 13.4  Liquidating  Reports.  A report will be  submitted  with each
liquidating Distribution to the Members, showing the collections,  disbursements
and Distributions  during the period which is subsequent to any previous report.
A final report, showing cumulative collections, disbursements and Distributions,
will be submitted upon completion of the liquidation process.

     SECTION 13.5 Certificate of Cancellation. Within ninety (90) days following
the  Dissolution  of the  Company  and the  commencement  of  winding  up of its
business,  or at any other time there are no Members,  the  Company  will file a
certificate of  cancellation  (to cancel the  Certificate of Formation) with the
Secretary  of State of the State of Delaware  pursuant to the Act. At such time,
the Company will also file an application  for withdrawal of its  certificate of
authority in any jurisdiction where it is then qualified to do business.

     SECTION 13.6 Deficit  Capital  Account.  Upon a liquidation  of the Company
within the meaning of section  1.704-1(b)(2)(ii)(g)  of the Regulations,  if any
Member has a negative Capital Account (after giving effect to all contributions,
distributions, allocations and other adjustments for all Fiscal Years, including
the Fiscal  Year in which such  liquidation  occurs),  the Member  shall have no
obligation  to make any Capital  Contribution,  and the negative  balance of any
Capital Account shall not be considered a debt owed by the Member to the Company
or to any other person for any purpose.

     SECTION 13.7 Nonrecourse to Other Members. Except as provided by applicable
law or as expressly  provided in this Agreement,  upon Dissolution,  each Member
shall receive a return of his Capital Contribution solely from the assets of the
Company.  If the assets of the Company  remaining after the payment or discharge
of the debts and  liabilities  of the  Company  is  insufficient  to return  any
Capital  Contribution of any Member,  such Member shall have no recourse against
any other Member.


                                   ARTICLE XIV
                                 Transferability

     SECTION 14.1 General.  Except for a Transfer of some or all of its Units by
Siebert to an  Affiliate  or a Transfer  of any Unit or portion of a Unit by any
Member pursuant to Sections 14.2,  14.3.  14.4, or 14.5 hereof,  no Member shall
Transfer  to another  Person any  portion of a Unit  without  the prior  written
consent of the Board of Managers and the Member or Members holding fifty percent
(50%) of the votes  permitted  hereunder.  Notwithstanding  anything else to the
contrary  contained herein, no Unit, or any portion thereof,  may be Transferred
unless  the  transferee  executes  and  delivers  to the  Board of  Managers  an
instrument  pursuant  to  which  it  agrees  to be  bound  by the  terms of this
Agreement.  No  Transfer of a Unit,  or Transfer of an indirect  interest in the
Company, or any portion of either thereof, shall be made if such Transfer would:



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          (a)  result by  itself,  or in  combination  with any  other  previous
Transfers, in the termination of the Company as a partnership for federal income
tax purposes;

          (b) result in the violation of the Securities Act of 1933, as amended,
or any other applicable federal or state laws;

          (c) be a violation  of or a default (or an event that,  with notice or
the lapse of time or both,  would  constitute a default)  under, or result in an
acceleration of any indebtedness  under, any note,  mortgage,  loan agreement or
similar instrument or document to which the Company is a party;

          (d)  result  in or  create a  "prohibited  transaction"  or cause  the
Company  or a Member to be or become a "party in  interest",  as such  terms are
defined in section  3(3) of ERISA,  or a  "disqualified  person",  as defined in
section  4975 of the Code,  with  respect to any  "plan",  as defined in section
3(14) of ERISA  and/or  section  4975 of the  Code;  or  result  in or cause the
Company or any Member to be liable for tax under Chapter 42 of the Code;

          (e) be a Transfer to an individual who is not legally competent or who
has not  achieved  his or her  majority  under the law of the  state  (excluding
trusts for the benefit of minors);

          (f) cause the Company or any Member (other than the  transferee) to be
subject to any excise tax pursuant to Chapter 42A of Subtitle D of the Code; or

          (g) be a Transfer to a "tax-exempt entity" or a "tax-exempt controlled
entity"  within  the  meaning  of  sections  168(h)(2)  and   168(h)(6)(F)(iii),
respectively, of the Code.

The  Company  shall not  transfer  on its  books any Unit or issue any  document
representing  any interest in the Company  unless,  in the opinion of counsel to
the  Company,  there has been  compliance  with all of the  material  conditions
hereof and any such attempted  Transfer in violation of this Agreement  shall be
void and of no effect.

     SECTION 14.2 First Refusal Rights. (a) If Siebert, Brandford, Shank, or any
other  holder of Units  receives a bona fide offer or enters or intends to enter
into an agreement (the "Offer") for the sale of one or more of the Units held of
record by such holder to a third party (the "Outside  Party"),  such holder (the
"Selling Holder") shall have the Offer reduced to writing and shall


                                       34

<PAGE>

give  notice  (the  "Option  Notice")  to the  Company  and  the  other  Members
containing  the name and address of the Outside  Party,  which  notice  shall be
accompanied by a copy of the Offer.  The Units subject to the Offer are referred
to herein as the "Offered Units".

          (b) Upon the  giving of the  Option  Notice,  Siebert  shall  have the
right, if Brandford  and/or Shank are the Selling  Holder(s),  and Brandford and
Shank  shall have the  right,  if Siebert  is the  Selling  Holder,  but not the
obligation  (the  "First  Right") to  purchase,  at the price,  on the terms and
subject to the  conditions  specified  in the Offer,  all or part of the Offered
Units  covered by the Option  Notice.  Within thirty (30) days after the date of
the Option  Notice,  the other  Member(s)  as  specified  above shall notify the
Selling  Holder(s) and all of the other Members (the "First Notice") whether and
to what extent it intends to exercise  the First  Right.  Failure to deliver the
First Notice within such period shall constitute a waiver of the First Right.

          (c) In the event that the other  Members  specified in  paragraph  (b)
above do not  exercise the First Right as to all of the Offered  Units,  each of
the other  Members  shall have the right,  but not the  obligation  (the "Member
Right") to purchase,  at the price,  on the terms and subject to the  conditions
specified in the Offer, such Member's  Proportionate  Share of the Offered Units
by notifying  the Selling  Holder,  the other Members and the Company in writing
(the "Member Notice") within forty (40) days after the date of the Option Notice
whether and to what extent such Member intends to exercise the Member Right.  If
any Member  fails to exercise  the Member  Right as to all of its  Proportionate
Share of the Offered  Units,  then any of the other Members shall have the right
to purchase all or part of the Offered Units that such Member has elected not to
purchase by amending its respective Member Notice within five (5) days after the
date that it receives  notice that any other  Member has so declined to exercise
the  Member  Right in full.  Failure to deliver  the  Member  Notice  within the
applicable  periods shall constitute a waiver of such Member's purchase right as
to the Offered Units.

          (d) The Selling  Holder(s)  shall have the  obligation  to sell to the
other  Members  such  portion of the  Offered  Units as are covered by the First
Notice and the Member Notice,  and the Selling Holder(s) may sell the balance of
the Offered  Units (or all of the  Offered  Units if no such  notices  have been
given) to the Outside  Party on terms not more  favorable to such Outside  Party
than  those  contained  in the  Offer.  In the event  that  such  terms are more
favorable  or if such sale to the Outside  Party is not  consummated  within the
time period  specified  herein,  the Offered Units shall again be subject to the
restrictions contained in this Agreement.

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<PAGE>

          (e) The  closing  for any  purchase  of  Offered  Units  by any of the
Members or the  Outside  Party  pursuant to this  Section  14.2 shall be held at
10:00 A.M. (local time) at the offices of the Company on the sixtieth (60th) day
after  the date of the  Option  Notice  or at such  other  time and place as the
parties shall agree. At the closing,  the applicable  Members and/or the Outside
Party,  as the case may be, shall pay for the Offered Units in  accordance  with
the terms of the Offer.  At any  closing  pursuant  to this  Section  14.2,  the
Selling  Holder(s)  shall  deliver  certificates  representing  the Units  being
Transferred,  free and clear of all liens, charges and encumbrances and properly
endorsed for Transfer.

     SECTION 14.3 Right to Compel Sale. (a) If Siebert,  Brandford or Shank (the
"transferring  party")  proposes to sell all of the Units then owned by him, her
or it to a third party in an arms-length  transaction in which the consideration
to be received  for such Units  consists of cash and/or  marketable  securities,
then Siebert may require Brandford, Shank and any other Member or Unit holder to
sell,  and  Brandford  and/or Shank may require  Siebert and any other Member of
Unit holder to sell,  all of the Units owned by him, her or it (the  "Designated
Units") to the third party for the same  consideration per Unit and otherwise on
the same  terms and  conditions  upon which  such  Member is  selling  its Units
pursuant to the provisions set forth in this Section 14.3.

          (b) Siebert  shall send written  notice of the exercise of such rights
pursuant to this Section 14.3 to Brandford,  Shank, and any other Member or Unit
holder,  and Brandford and/or Shank shall send written notice of the exercise of
such rights  pursuant to this  Section  14.3 to Siebert and any other  Member or
Unit holder,  setting forth the  consideration  per Unit to be paid by the third
party and the other terms and conditions of such transaction. Within twenty (20)
days following the date of the notice, Siebert,  Brandford, Shank, and any other
Member or Unit  holder  shall  deliver to the  transferring  party  certificates
representing the Units held by him, her, or it duly endorsed,  together with all
other transfer documents  reasonably  required to be executed in connection with
such  transaction.  In the event that  Brandford,  Shank, or any other Member or
Unit holder should fail to deliver such certificates to the transferring  party,
the  Company  shall cause the books and records of the Company to show that such
Units are bound by the provisions of this Section 14.3 and that such Units shall
be transferred only to the third party upon surrender for transfer by the holder
thereof.

          (c) If,  within  ninety (90) days after the  transferring  party gives
such  notice,  the  sale of all  Units  in  accordance  herewith  has  not  been
completed,  the transferring party shall return to Siebert,  Brandford or Shank,
and any other  Member or Unit holder all  certificates  representing  Units that
Siebert,Brandford,  Shank, or any Member or Unit holder  delivered for sale, and
all the  restrictions on sale or other  disposition  contained in this Agreement
with respect to Units owned by all Persons shall again be in effect.

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<PAGE>

          (d)  Simultaneously  with the consummation of the sale of the Units of
all Members pursuant to this Section 14.3, the  transferring  party shall notify
Siebert,  Brandford  or  Shank,  and any  other  Member  or Unit  holder  of the
consummation  of the sale, and shall:  (i) cause the purchaser to remit directly
to Siebert,  Brandford  or Shank,  and any other Member or Unit holder the total
sales  price for such  Person's  Units sold or  otherwise  disposed  of pursuant
hereto,  and (ii)  furnish  such other  evidence of the  completion  and time of
completion  of such sale or other  disposition  and the terms  thereof as may be
reasonably requested by any Member or Unit holder.

     SECTION 14.4 Right to  Purchase.  (a) Upon (i) the death or  Disability  of
Brandford,  Shank or any other  Member who is also an employee or officer of the
Company,  directly or indirectly,  or (ii) the  termination of any such Person's
employment directly or indirectly with the Company for any reason (the deceased,
disabled or terminated Member being known as the "Affected Member"), the Company
shall send a notice in writing to all Members  informing them of such occurrence
(the "Purchase Notice").

          (b) Upon the giving of the Purchase Notice,  whichever of Brandford or
Shank who has not died,  become disabled or been  terminated (the  "Non-Affected
Member")  shall have the right,  but not the  obligation,  to purchase,  and the
Affected Member (or his duly appointed legal  representative) shall sell, any or
all of the Units  owned by the  Affected  Member for the  purchase  price and in
accordance  with the  procedures  set forth in this Section 14.4.  Within thirty
(30) days after the date of the Purchase Notice,  the Non-Affected  Member shall
notify the Affected Member or his duly appointed legal representative and all of
the other  Members  whether and to what extent he intends to exercise his rights
under this Section 14.4. Failure to deliver such notice within such period shall
constitute a waiver of the Non-Affected Member's rights under this Section 14.4.

          (c) In the event that the  Non-Affected  Member does not  exercise his
purchase option as to all of the Affected  Member's  Units,  Siebert and each of
the other Members  shall have the right,  but not the  obligation  (the "Siebert
Right"), to purchase, at the price set forth in this Section 14.4, such Member's
Proportionate   Share  of  the  Affected  Member's  Units  not  claimed  by  the
Non-Affected Member by notifying the Affected Member or his duly appointed legal
representative,  the other  Members  and the  Company in writing  (the  "Siebert
Notice")  within forty (40) days after the date of the Purchase  Notice  whether
and to what extent such Member intends to exercise its rights under this Section

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<PAGE>

14.4. If any Member fails to exercise its rights as to all of its  Proportionate
Share of the Affected  Member's Units,  then any of the other Members shall have
the right to  purchase  all or part of the  Affected  Member's  Units  that such
Member has elected not to purchase by amending its respective notice within five
(5) days after the date that it  receives  notice  that any other  Member has so
declined to exercise its rights in full.  Failure to deliver any notice required
under this Section 14.4 within the applicable  periods shall constitute a waiver
of such Member's purchase rights as to the Affected Member's Units.

          (d) The  purchase  price  for the  Units  purchased  pursuant  to this
Section 14.4 shall be the Book Value of the Units owned by the  Affected  Member
(as  determined by the Company's  independent  certified  public  accountants in
accordance with generally accepted accounting  principles  consistently  applied
and  valued)  on the  date  of the  Affected  Member's  death,  disablement,  or
termination of employment; provided, however, that if:

               (i) the Affected Member's employment is terminated by the Company
due to the Affected Member's death, Disability or termination of employment; AND

               (ii) the Book Value of the Affected Member's Units on the date of
determination  is less than the Fair  Market  Value of the Units on such date as
determined in good faith by the Board of Managers; THEN

               (iii)  the  purchase  price  for  the  Affected   Member's  Units
purchased  pursuant to this  Section 14.4 shall be such Fair Market Value of the
Affected Member's Units.

          (e) The closing for any purchase of Units by the Non- Affected Member,
Siebert and/or any other Members  pursuant to this Section 14.4 shall be held at
10:00 A.M. (local time) at the offices of the Company on the sixtieth (60th) day
after the date of the  Purchase  Notice or at such  other  time and place as the
parties shall agree. At the closing, the Non-Affected Member, Siebert and/or the
other Members,  as the case may be, shall pay for the Affected Member's Units in
accordance  with the price  determined in Section 14.4(d) above. At any closing,
the Affected  Member shall  deliver  certificates  representing  the Units being
Transferred,  free and clear of all liens, charges and encumbrances and properly
endorsed for Transfer.

     SECTION  14.5 Call Right.  (a) In the event that at any time the  aggregate
Net Losses for all Fiscal Years shall exceed the  aggregate  Net Profits for all
Fiscal Years by One Million Dollars  ($1,000,000) or more (such excess being the
"Deficit"  and such  event  being  the  "Triggering  Event"),  Siebert  shall be
entitled to purchase  from each of Brandford  and Shank twenty  percent (20%) of
all the Units held by such Person (the  "Siebert  Call Right") and Brandford and
Shank shall sell such Units to Siebert at the price and in  accordance  with the
procedures set forth in this Section 14.5 unless Brandford and/or Shank elect to
contribute to the Company the amount of the Deficit in cash.

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<PAGE>

          (b) Within  thirty (30) days after the date of the  Triggering  Event,
Siebert shall notify  Brandford and Shank in writing (the "Siebert Call Notice")
whether  and to what  extent it intends to  exercise  the  Siebert  Call  Right.
Failure to deliver the Siebert Call Notice within such period shall constitute a
waiver of the Siebert Call Right. Within thirty (30) days after the Siebert Call
Notice,  Brandford  and Shank shall have notify  Siebert  whether they intend to
contribute  to the Company the amount of the Deficit in cash.  If they do not so
elect,  Siebert  shall be entitled to purchase the Units  described in paragraph
(a) above.  If they do so elect,  they shall have  thirty (30) days to do so. If
they fail to do so,  Siebert  shall  again be  entitled  to  purchase  the Units
described in paragraph (a) above.

          (c) The  purchase  price  for the  Units  purchased  pursuant  to this
Section 14.5 shall be the Book Value of the Units as determined by the Company's
independent  certified public  accountants in accordance with generally accepted
accounting  principles  consistently  applied  and  valued  on the  date  of the
occurrence of the Triggering Event.

          (d) The closing for any  purchase  of Units  pursuant to this  Section
14.5  shall be held at 10:00  a.m.  at the  offices  of the  Corporation  on the
sixtieth  (60th) day after the date of the Siebert  Call Notice or at such other
time and place as the parties shall agree. At the closing, Siebert shall pay for
the Units and Brandford and Shank shall deliver  certificates  representing  the
Units  free and  clear of all  liens,  charges  and  encumbrances  and  properly
endorsed for transfer.

     SECTION  14.6  Transferee  Rights.  Any  transferee  of a  Unit  who is not
admitted as a Member in  accordance  with Section 3.6 of this  Agreement  has no
right (i) to participate or interfere in the management or administration of the
Company's  business or affairs or (ii) to vote or agree on any matter  affecting
the Company or any Member.  The only rights of a transferee of a Unit who is not
admitted as a Member in  accordance  with  Section 3.6 of this  Agreement  is to
receive the  Distributions  to which the transferor  would otherwise be entitled
(to  the  extent  of the  Unit  transferred)  and  to  obtain  such  information
concerning  the  Company's  books and  financial  affairs  as  provided  herein.
However, each transferee will be subject to all of the obligations, restrictions
and other terms contained in this Agreement as if such transferee were a Member.
To the extent of any Unit  transferred,  the transferor Member shall not possess
any right or power as a Member or under the terms of this  Agreement and may not
exercise  any such  right or power  directly  or  indirectly  on  behalf  of the
transferee.

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<PAGE>

     SECTION 14.7 Effective Date. Any sale of a Member's Units or admission of a
Member pursuant to this Article XIV shall be deemed effective as of the last day
of the calendar month in which such sale or admission occurs.

     SECTION 14.8 Secured Party. The pledge or hypothecation of, or the granting
of any security interest in, or other lien or encumbrance against, a Unit by any
Person shall be made only in accordance  with this  Agreement and will not cause
the occurrence of an Event of Withdrawal of such Member from the Company.  In no
event will the Company have any  liability or obligation to any Person by reason
of the Company's  payment of a Distribution  to any secured party as long as the
Company makes such payment in reliance upon written instructions from the holder
of record on whose behalf such Distributions are payable. Any secured party will
be  entitled,  with  respect  to the  security  interest  granted,  only  to the
Distributions  to which the holder of record  granting the security  interest is
entitled under this  Agreement,  and only if, as and when such  Distribution  is
made  by the  Company.  Upon  any  foreclosure  or  other  Transfer  in  lieu of
foreclosure of a Unit to any secured party,  the Transfer will be subject to the
other provisions of this Agreement.


                                   ARTICLE XV
                               General Provisions

     SECTION  15.1  Waiver  of  Dissolution   Rights.  The  Members  agree  that
irreparable damage would occur if any Member should bring an action for judicial
dissolution  of the Company.  Accordingly,  each Member  accepts the  provisions
under this  Agreement as such Member's sole  entitlement  on  Dissolution of the
Company and waives and renounces  such Member's  right to seek a court decree of
dissolution  or to seek  the  appointment  by a court  of a  liquidator  for the
Company.  Each Member further waives and renounces any alternative  rights which
might  otherwise be provided by law upon the  withdrawal or  resignation of such
Member and accepts the  provisions  under this  Agreement as such  Member's sole
entitlement upon the happening of such event.

     SECTION 15.2 Waiver of Partition  Right.  Each Member  waives and renounces
any right that it may have prior to Dissolution  and Liquidation to institute or
maintain any action for partition with respect to any property of the Company.

     SECTION 15.3 Waivers  Generally.  No course of performance or other conduct
subsequently  pursued or acquiesced in, and no oral agreement or  representation
subsequently  made, by the Members,  whether or not relied or acted upon, and no
usage of trade,  whether or not relied or acted upon, shall amend this Agreement
or  impair  or  otherwise  affect  any  Member's  obligations  pursuant  to this
Agreement or any rights and remedies of a Member pursuant to this Agreement.  No
delay in the  exercise of any right will  operate as a waiver of such right.  No

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<PAGE>

single or partial  exercise of any right will preclude its further  exercise.  A
waiver of any right on any one  occasion  will not be  construed as a bar to, or
waiver of, any such right on any other occasion.

     SECTION 15.4 Equitable  Relief.  If any Member  proposes to Transfer all or
any part of its Units in violation of the terms of this  Agreement,  the Company
or any Member may apply to any court of competent jurisdiction for an injunctive
order  prohibiting such proposed  Transfer except upon compliance with the terms
of this Agreement,  and the Company or any Member may institute and maintain any
action or  proceeding  against  the Person  proposing  to make such  Transfer to
compel the specific  performance of this  Agreement.  Any attempted  Transfer in
violation of this  Agreement is null and void,  and of no force and effect.  The
Person  against whom such action or  proceeding  is brought  waives the claim or
defense that an adequate remedy at law exists,  and such Person will not urge in
any such  action or  proceeding  the claim or  defense  that such  remedy at law
exists.

     SECTION 15.5 Remedies for Breach.  Unless  otherwise set forth herein,  the
rights and  remedies  of the  Members  set forth in this  Agreement  are neither
mutually  exclusive  nor  exclusive  of any right or remedy  provided by law, in
equity or otherwise. The Members agree that all legal remedies (such as monetary
damages) as well as all equitable  remedies (such as specific  performance) will
be  available  for any  breach or  threatened  breach of any  provision  of this
Agreement.

     SECTION 15.6 Costs.  If the Company or any Member  retains  counsel for the
purpose of enforcing or preventing  the breach or any  threatened  breach of any
provision of this  Agreement  or for any other  remedy  relating to it, then the
prevailing  party will be entitled to be reimbursed by the  nonprevailing  party
for all costs and expenses so incurred  (including  reasonable  attorney's fees,
costs of bonds, and fees and expenses for expert witnesses).

     SECTION  15.7  Counterparts.  This  Agreement  may be  signed  in  multiple
counterparts.  Each counterpart will be considered an original,  but all of them
in the aggregate will constitute one instrument.

     SECTION 15.8 Notice.  All notices under this  Agreement  will be in writing
and will be  delivered or sent to a Member at the address or  telecopier  number
listed on Schedule I hereto,  or at such other address or fax number as a Member
may give by notice to the Company and all other  Members.  Any notices  given to
any Member in accordance  with this  Agreement  will be deemed to have been duly
given:  (a) on the date of receipt if  personally  delivered,  (b) five (5) days
after being sent by mail, postage prepaid,  (c) the date of receipt,  if sent by
registered or certified mail, postage prepaid, (d) when sent by confirmed

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facsimile or telecopier  transmission,  or (e) one (1) Business Day after having
been sent by a recognized overnight courier service.

     SECTION 15.9 Date of Performance.  Whenever this Agreement provides for any
action to be taken on a day which is not a Business  Day,  such action  shall be
taken on the next following Business Day.

     SECTION 15.10 Limited Liability.  (a) The liability of each Member,  holder
of any  interest  herein who is not a Member,  officer  or agent of the  Company
shall be limited as set forth in this  Agreement,  the Act and other  applicable
law.  No Member,  holder of any  interest  herein who is not a Member,  Manager,
officer  or agent  of the  Company  is  liable  for any  debts,  obligations  or
liabilities of the Company or each other,  whether arising in tort,  contract or
otherwise,  solely by reason of being a Member, holder of interest herein who is
not a Member, officer or agent of the Company, or acting (or omitting to act) in
such  capacities or  participating  (as an employee,  consultant,  contractor or
otherwise)  in the conduct of the business of the Company,  except that a holder
of any interest  herein shall remain  personally  liable for the payment of such
holder's Capital Contribution and as otherwise set forth in this Agreement,  the
Act and other applicable law.

          (b)  Notwithstanding  the  foregoing,  a Manager  shall  perform  such
Manager's  duties in accordance  with the  provisions  hereof.  A Manager who so
performs  such duties shall not have any  liability by reason of being or having
been a Manager.  No Manager  shall be liable to the Company or any holder of any
interest herein for any loss or damage sustained by the Company or any holder of
any interest herein,  unless a judgment or other final  adjudication  adverse to
such Manager establishes that such Manager's acts or omissions were in bad faith
or  involved  intentional  misconduct  or a knowing  violation  of law.  Without
limiting the generality of the preceding sentence, a Manager does not in any way
guaranty  the return of any  Capital  Contribution  to a holder of any  interest
herein or a profit for the holders of any interest herein from the operations of
the Company.

     SECTION 15.11 Partial Invalidity. Wherever possible, each provision of this
Agreement  will be  interpreted  in such a manner as to be  effective  and valid
under  applicable  law.  However,  if for  any  reason  any  one or  more of the
provisions of this Agreement are held to be invalid, illegal or unenforceable in
any respect,  such action will not affect any other provision of this Agreement.
In such event this  Agreement  will be construed as if such invalid,  illegal or
unenforceable provision had never been contained in it.

     SECTION  15.12  Entire  Agreement.   This  Agreement  contains  the  entire
agreement  among  the  Members  with  respect  to the  subject  matter  of  this
Agreement,   and  supersedes  each  course  of  conduct  previously  pursued  or
acquiesced in, and each oral agreement and  representation  previously  made, by
the Members and the Company with respect thereto, whether or not relied or acted
upon.

                                       42

<PAGE>


     SECTION  15.13  Amendments.  No  course  of  performance  or other  conduct
subsequently  pursued or acquiesced in, and no oral agreement or  representation
subsequently  made, by the Members,  whether or not relied or acted upon, and no
usage of trade,  whether or not relied or acted upon, shall amend this Agreement
or  impair  or  otherwise  affect  any  Member's  obligations  pursuant  to this
Agreement or any rights and remedies of a Member pursuant to this Agreement.  No
amendment to this  Agreement  shall be  effective  unless made in a writing duly
executed by all of the Members and  specifically  referring to each provision of
this Agreement being amended.

     SECTION 15.14  Benefit.  The  contribution  obligations of each Member will
inure  solely to the  benefit  of the other  Members  and the  Company,  without
conferring on any other Person any rights of enforcement or other rights.

     SECTION 15.15 Binding Effect. This Agreement is binding upon, and inures to
the  benefit  of, the  Members and their  transferees,  successor  and  assigns,
provided  that, any  transferee  will have only the rights  specified in Section
14.6 unless admitted as an additional Member in accordance with this Agreement.

     SECTION 15.16  Further  Assurances.  Each Member  agrees,  without  further
consideration,  to sign and deliver such other documents of further assurance as
may reasonably be necessary to effectuate the provisions of this Agreement.

     SECTION 15.17  Headings.  Article and section titles have been inserted for
convenience  of reference  only.  They are not intended to affect the meaning or
interpretation of this Agreement.

     SECTION 15.18 Terms.  Terms used with initial capital letters will have the
meanings  specified,  applicable  to both  singular  and plural  forms,  for all
purposes of this  Agreement.  All pronouns (and any variation) will be deemed to
refer to the  masculine,  feminine or neuter,  as the identity of the Person may
require.  The singular or plural includes the other, as the context  requires or
permits.  The word include (and any variation) is used in an illustrative  sense
rather than in a limiting  sense.  The word "day" means a calendar  day,  unless
otherwise  specified.  Unless  otherwise  indicated  herein,  the term "section"
refers to Sections of this Agreement.

     SECTION 15.19 Conversion.  If the Net Profits of the Company warrant in the
opinion of Siebert  Financial  Corp.,  each of Brandford and Shank shall each be
entitled to exchange 20% of their Units for stock of Siebert  Financial Corp., a
New York corporation,  on a basis to be determined by Siebert Financial Corp. at
the time.

                                       43

<PAGE>

     SECTION 15.20 Governing Law; Consent to  Jurisdiction.  This Agreement will
be governed  by, and  construed  in  accordance  with,  the laws of the State of
Delaware  (without  giving  effect to Delaware  choice of law  provisions).  Any
conflict  or  apparent  conflict  between  this  Agreement  and the Act  will be
resolved in favor of this Agreement except as otherwise  required by the Act. In
any action or proceeding  arising out of, related to, or in connection with this
Agreement,  the parties consent to be subject to the  jurisdiction  and venue of
(a) the Superior  Court of the State of  California in and for the County of San
Francisco  located  in the  City of San  Francisco,  and (b) the  United  States
District  Court for the  Northern  District of  California.  Each of the parties
consents  to the  service  of  process  in any  action  commenced  hereunder  by
certified or registered mail, return receipt  requested,  or by any other method
or service  acceptable under federal law or the laws of the State of California.
IN THE EVENT THAT AN ACTION IS COMMENCED IN THE STATE OF CALIFORNIA, THE PARTIES
HEREBY AGREE TO WAIVE THEIR RIGHTS TO A TRIAL BY JURY.

                       [This Page Intentionally Ends Here]

                                       44

<PAGE>

     IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of the
date first above written.


                                    SIEBERT, BRANDFORD, SHANK & CO., LLC


                                    By:  /S/  SUZANNE F. SHANK
                                        ---------------------------------------
                                        Name: Suzanne F. Shank
                                        Title: Member, President


                                    MURIEL SIEBERT & CO., INC.


                                    By: /S/  MURIEL F. SIEBERT
                                       ----------------------------------------
                                       Name:
                                       Title:

                                       /S/  NAPOLEON BRADFORD III
                                       ----------------------------------------
                                       Napoleon Brandford III


                                       /S/  SUZANNE F. SHANK
                                       ----------------------------------------
                                              Suzanne F. Shank

                                       45

<PAGE>

                                   SCHEDULE I


Name of Member                   Total Contribution           Number of Units
- --------------                   ------------------           ---------------

Muriel Siebert & Co., Inc.       Three Hundred Ninety-Two        490 Units
885 Third Avenue                 Thousand Dollars and No
Suite 1720                       Cents.
New York, NY 10022
(212) 838-0647

Napoleon Brandford III           Two Hundred Four Thousand       255 Units
220 Sansome Street               Dollars and No Cents.
15th Floor
San Francisco, CA  94104
(415) 439-4480

Suzanne F. Shank                 Two Hundred Four Thousand       255 Units
100 Renaissance Center           Dollars and No Cents.
Suite 1601
Detroit, MI 48243
(313) 396-0096




                                       46





                               SERVICES AGREEMENT

     This SERVICES  AGREEMENT  (this  Agreement") is made and entered into as of
March 10, 1997 by and between SIEBERT,  BRANDFORD, SHANK & CO., LLC., a Delaware
limited  liability  company (the  "Company"),  and MURIEL SIEBERT & CO., INC., a
Delaware corporation ("MS&Co.").

                                 R E C I T A L S
                                 ---------------

     WHEREAS,  the Company  desires to obtain certain  services from MS&Co.  and
MS&Co. desires to provide such services; and

     WHEREAS,  the parties are willing to enter into this Agreement on the terms
and subject to the conditions set forth herein.

     NOW THEREFORE,  in  consideration  of the covenants and undertakings of the
parties  hereto and other  good and  valuable  consideration,  the  receipt  and
sufficiency of which is hereby acknowledged,  the parties hereto hereby agree as
follows:

                                    ARTICLE I
                                    ---------

                                    SERVICES
                                    --------

     1.1 The  Designated  Services.  During the term of this  Agreement,  MS&Co.
shall provide  certain  personnel  including the full-time  services of Napoleon
Brandford  III and  Suzanne F. Shank and such other  persons as the  Company may
request as well as  administrative,  payroll,  technical  and employee  benefits
services to the Company and such other services as may be approved in advance by
the Company  (collectively,  "Services").  MS&Co.  will furnish the Services and
perform its obligations  hereunder in accordance with its standard  policies and
practices;  provided that MS&Co.  and its Affiliates  shall have no liability to
the Company of any kind whatsoever  arising,  directly or in any way indirectly,
from the furnishing of the Services or the  performance of MS&Co.'s  obligations
hereunder,  the manner in which such  activities  are or fail to be conducted or
from any  transaction in connection  with the Services  between  MS&Co.  and its
Affiliates and the Company to which MS&Co. or its Affiliates and the Company are
parties except for conduct  constituting fraud, gross negligence or a pattern of
repeated and intentional  misconduct causing material damage to the Company over
an extended period of time.

                                   ARTICLE II
                                   ----------

                                FEES FOR SERVICES
                                -----------------

     2.1  Fees  for  Services.   In  consideration  for  the  Services  provided
hereunder,  MS&Co.  shall be  entitled  to an  amount  equal to the  direct  and
indirect costs incurred  by  MS&Co. (without  markup) for the  provision of such


<PAGE>

Services  which shall be paid in cash on the last  business day of each calendar
quarter in arrears  upon the  presentation  of proper  invoices  therefore.  For
purposes hereof,  the parties agree that indirect costs to be incurred by MS&Co.
to provide the Services described herein will equal $300,000 per annum for 1997.
The  Company  shall  have the right to  inspect  that  portion  of the books and
records  of  MS&Co.  that  show the  direct  costs to MS&Co.  of  providing  the
Services.

                                   ARTICLE III
                                   -----------

                              TERM AND TERMINATION
                              --------------------

     3.1 Term. The term of this Agreement  shall commence on the date hereof and
shall  terminate on the first  anniversary of the date hereof (such period being
hereinafter referred to as the "Term");  provided,  however, that the Term shall
automatically  be extended for additional  one-year  periods unless either party
provides  written  notice  to the  other  not  less  than 90 days  prior  to the
expiration  of the  Term,  as  extended.  The  Company  shall  have the right to
terminate  this  Agreement  in the  event  MS&Co.  is  guilty  of  fraud,  gross
negligence or a pattern of repeated and intentional  misconduct causing material
damage to the Company  over an extended  period of time.  MS&Co.  shall have the
right at any time to terminate  this  Agreement  in its  entirety  upon 90 days'
advance  written  notice  to the  Company,  provided  that  the  indemnification
provisions of Article IV hereof shall survive any such cancellation.


                                   ARTICLE IV
                                   ----------

                                 INDEMNIFICATION
                                 ---------------

     4.1 Indemnification.

     (a) The Company agrees to indemnify and save harmless  MS&Co.,  its present
and  future  officers,  directors,  employees,  agents and  Affiliates  from and
against any and all liabilities, penalties, fines, forfeitures, demands, claims,
causes of action,  suits and costs and expenses  incidental  thereto  (including
costs of defense,  settlement and reasonable  attorney's fees), which any or all
of them may hereafter  suffer,  incur, be responsible for or pay out as a result
of bodily injuries  (including  death) to any person,  damage (including loss of
use) to any property (public or private),  or any violation or alleged violation
of statutes, ordinances, orders, rules or regulations of any governmental entity
or  agency,  to the  extent  such are  caused  by, or arise out of breach of any
warranties by the Company,  or any grossly  negligent or willful act or omission
of the  Company,  its  employees,  subcontractors  or agents  arising out of the
performance of this Agreement.

     (b)  MS&Co.  shall  give  written  notice  to the  Company  of a claim  for
indemnification  under this provision within thirty (30) days following MS&Co.'s
first knowledge of the event or occurrence  which gives rise to the claim.  Upon
receipt of notice,  the Company shall retain  counsel to defend MS&Co.  and will
pay such counsel reasonable attorney's fees and other litigation expenses.

<PAGE>

     (c) Subject to Section  1.1 hereof,  MS&Co.  agrees to  indemnify  and save
harmless the Company, its present and future officers, directors,  employees and
agents, from and against any and all liabilities, penalties, fines, forfeitures,
demands,  claims,  causes of  action,  suits and costs and  expenses  incidental
thereto (including costs of defense, settlement and reasonable attorney's fees),
which any or all of them may hereafter suffer,  incur, be responsible for or pay
out as a result of bodily  injuries  (including  death)  to any  person,  damage
(including loss of use) to any property (public or private), or any violation or
alleged violation of statutes,  ordinances,  orders, rules or regulations of any
governmental entity or agency, to the extent such are caused by, or arise out of
breach of any warranties by, MS&Co.,  or any grossly negligent or willful act or
omission of MS&Co.,  its employees,  subcontractors or agents arising out of the
performance of this Agreement.

     (d) The  Company  shall  give  written  notice  to  MS&Co.  of a claim  for
indemnification  under this  provision  within  thirty (30) days  following  the
Company's  first  knowledge of the event or occurrence  which gives rise to that
claim. Upon receipt of notice, MS&Co. shall retain counsel to defend the Company
and  will pay such  counsel  reasonable  attorney's  fees and  other  litigation
expenses.

     4.2 Survival.  The  obligations  of the parties under this Article IV shall
survive the termination of this Agreement.

                                    ARTICLE V
                                    ---------

                                  MISCELLANEOUS
                                  -------------

     5.1  Force  Majeure.  Any  failure  of  any  party  to  perform  any of its
obligations  hereunder shall not constitute a breach or  nonperformance  of this
Agreement if such failure is due to circumstances  beyond its control (an "Event
of Force  Majeure"),  including,  but not  limited  to, any  requisition  by any
government authority,  act of war, strike, boycott,  lockout,  picketing,  riot,
sabotage, civil commotion,  insurrection,  epidemic,  disease, act of God, fire,
flood, accident,  explosion,  earthquake,  storm, failure of public utilities or
common  carriers,  mechanical  failure,  embargo or  prohibition  imposed by any
governmental body or agency having authority over the party,  provided that upon
the  elimination  of such  circumstances  the  obligations  of such party  shall
continue  in full  force  and  effect  thereafter.  The party  affected  by such
circumstance  shall give prompt notice  thereof to the other party  hereto.  Any
affected  party  shall  use its  best  efforts  to  minimize  the  duration  and
consequences of, and to eliminate, any such circumstances.

         5.2  Independent   Contractor   Status.   MS&Co.  shall  be  deemed  an
independent  contractor in the  performance of all Services  hereunder and not a
partner,  subcontractor or other legal  representative  of the Company.  Neither
party hereto  shall have the right or  authority to assume,  create or incur any
liability or obligation of any kind, express or implied,  against or in the name
of or on behalf of any other party except in accordance  with the explicit terms
of this Agreement.


<PAGE>

     5.3 Notices.  Unless  otherwise  specified in this Agreement,  all notices,
demands,  elections,  requests and other  communications which any party to this
Agreement  may desire or be required to give  hereunder  shall be in writing and
shall be given by  delivering  the same by a  reputable  courier  service  which
requires a signature  upon delivery or by mailing the same by  registered  mail,
postage  prepaid,   return  receipt  requested,   or  by  telefax  with  receipt
confirmation, addressed:


              if to the Company, to:

                           Siebert, Brandford, Shank & Co., LLC
                           100 Renaissance Center, Suite 1601
                           Detroit, Michigan 48243
                           Attention: Suzanne F. Shank
                           Fax: (313) 396-0096

                                       and

                           Siebert, Brandford, Shank & Co., LLC
                           220 Sansome Street, 15th Floor
                           San Francisco, California 94104
                           Attention:  Napoleon Brandford III
                           Fax:  (415)  439-4480

               if to MS&Co., to:

                           Muriel Siebert & Co., Inc.
                           885 Third Avenue, Suite 1720
                           New York, New York 10022
                           Attention: Muriel F. Siebert
                           Fax: (212) 838-0647

or to any other  address  designated  by either  party in a notice  given to the
other party pursuant to the provisions of this section.  All notices given as in
this  Section 5.3  provided  shall be deemed to have been given or served on the
date delivered.

     5.4 Headings  and  Captions.  The  headings and captions  contained in this
Agreement  are for purposes of  reference  only and shall not limit or otherwise
affect the meaning or interpretation of this Agreement.

     5.5 Entire  Agreement.  This  Agreement  constitutes  the entire  agreement
between  the parties  pertaining  to the subject  matter  hereof,  and all prior
agreements  and  understandings  between the parties  pertaining  to the subject
matter hereof are superseded hereby.  There are no representations,  warranties,
covenants or  undertakings  with respect  hereto,  other than those set forth or
referred to herein. No rights in favor of third parties are hereby created.


<PAGE>

     5.6 Amendments, Modification. This Agreement may not be amended except in a
written  instrument signed by both of the parties hereto expressly stating it is
an amendment to this Agreement. No course of dealing will be deemed effective to
modify,  amend  or  discharge  any  part  of this  Agreement  or any  rights  or
obligations of any party under or by reason of this Agreement.

     5.7 Counterparts.  This Agreement may be executed in counterparts,  each of
which shall be an original,  but both of which together shall constitute but one
and the same  instrument  and it shall not be  necessary in making proof of this
Agreement to produce or account for more than one such counterpart.

     5.8 Choice of Law. This  Agreement  shall be governed by, and construed and
enforced in  accordance  with,  the internal laws (and not the conflicts of laws
rules) of the State of New York applicable to contracts made and to be performed
therein.

     5.9 Waiver;  Severability. A failure of any party to insist in any instance
upon the strict and punctual  performance  of any  provision  of this  Agreement
shall not  constitute  a waiver of such  provision.  No party shall be deemed to
have waived any right, power or privilege under this Agreement or any provisions
hereof  unless such waiver  shall have been in writing and duly  executed by the
party to be charged  with such  waiver,  and such waiver  shall be a waiver only
with  respect to the specific  instance  involved and shall in no way impair the
rights of the waiving party or the  obligations  of the other party in any other
respect or any other time. If any provision of this  Agreement  shall be waived,
or be  invalid,  illegal or  unenforceable,  the  remaining  provisions  of this
Agreement shall be unaffected thereby and shall remain binding and in full force
and effect.

     5.10  Relationship  of  the  Parties.  In  all  matters  relating  to  this
Agreement,  each party  hereto shall be solely  responsible  for the acts of its
employees,  and employees of one party shall not be considered  employees of the
other party. Except as otherwise provided herein, no party shall have any right,
power or authority to create any  obligation,  express or implied,  on behalf of
the other party.

     5.11 No Third Party Rights.  Nothing in this Agreement,  whether express or
implied, is intended to confer any rights or remedies under or by reason of this
Agreement  on any  other  persons  other  than  the  parties  hereto  and  their
respective successors and assigns, nor is anything in this Agreement intended to
relieve or discharge  the  obligations  or liability of any third persons to any
party to this  Agreement,  nor shall any  provision  give any third  parties any
right to subrogation or action over or against any party to this Agreement. This
Agreement  is not  intended to and does not create any  third-party  beneficiary
rights whatsoever.



<PAGE>

     IN WITNESS  WHEREOF,  the parties hereto have caused their duly  authorized
representatives  to execute this Services Agreement as of the day and year first
above written.

                                             SIEBERT, BRANDFORD,
                                              SHANK & CO., LLC


                                             By: /S/  SUZANNE F. SHANK
                                                --------------------------------

                                             Title:  President
                                                   -----------------------------


                                             MURIEL SIEBERT & CO., INC.


                                             By:  /S/  MURIEL F. SIEBERT
                                                --------------------------------

                                             Title:  President
                                                   -----------------------------






                         SUBSIDIARIES OF THE REGISTRANT
Muriel Siebert & Co., Inc.
Delaware

Siebert Brandford Shank & Co., LLC
Delaware





<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                                            <C>
<PERIOD-TYPE>                                12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                         231,029
<SECURITIES>                                10,116,248
<RECEIVABLES>                                3,141,439
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                            13,922,454
<PP&E>                                         701,586
<DEPRECIATION>                                 251,332
<TOTAL-ASSETS>                              14,372,708
<CURRENT-LIABILITIES>                        4,271,143
<BONDS>                                      3,000,000
                                0
                                          0
<COMMON>                                        52,359
<OTHER-SE>                                   7,049,206
<TOTAL-LIABILITY-AND-EQUITY>                14,372,708
<SALES>                                              0
<TOTAL-REVENUES>                            24,163,179
<CGS>                                                0
<TOTAL-COSTS>                               21,997,700
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                              2,165,435
<INCOME-TAX>                                   953,000
<INCOME-CONTINUING>                          1,212,435
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,212,435
<EPS-PRIMARY>                                      .23
<EPS-DILUTED>                                        0
        

</TABLE>


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