SIEBERT FINANCIAL CORP
PRE 14C, 1998-03-03
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                                  SCHEDULE 14C
                                 (RULE 14c-101)

                  INFORMATION REQUIRED IN INFORMATION STATEMENT
                            SCHEDULE 14C INFORMATION
        INFORMATION STATEMENT PURSUANT TO SECTION 14(c) OF THE SECURITIES
                      EXCHANGE ACT OF 1934 (AMENDMENT NO. )

Check the appropriate box:

<S>                                   <C>
[X] Preliminary information statement [ ] Confidential, for use of the Commission
                                          only (as permitted by Rule 14c-5(d)(2))
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[ ] Definitive information statement

                            SIEBERT FINANCIAL CORP.
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                (Name of Registrant as Specified in Its Charter)

  Payment of Filing Fee (Check the appropriate box):

  [X]  No fee required.

  [ ]  Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.

  (1) Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

  (2) Aggregate number of securities to which transaction applies:

  
- --------------------------------------------------------------------------------

  (3) Per unit price or other underlying value of transaction  computed pursuant
to  Exchange  Act Rule 0-11 (set  forth the  amount on which the  filing  fee is
calculated and state how it was determined):

- --------------------------------------------------------------------------------

  (4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

  (5) Total fee paid:

- --------------------------------------------------------------------------------

  [ ] Fee paid previously with preliminary materials.

  [ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

  (1) Amount Previously Paid:

- --------------------------------------------------------------------------------

  (2) Form, Schedule or Registration Statement No.:

- --------------------------------------------------------------------------------

  (3) Filing Party:

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  (4) Date Filed:

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<PAGE>


PRELIMINARY COPY

                             SIEBERT FINANCIAL CORP.
                          885 THIRD AVENUE, SUITE 1720
                            NEW YORK, NEW YORK 10022
                                 (212) 644-2400


                              INFORMATION STATEMENT

         This  Information  Statement  is furnished by the Board of Directors of
Siebert  Financial Corp., a New York corporation (the "Company"),  in connection
with the taking of certain  corporate  action,  as described below, upon written
consent in lieu of a meeting of the  Company's  shareholders.  This  Information
Statement is first being sent to the  Company's  shareholders  on or about March
16, 1998.

                                   -----------

                    WE ARE NOT ASKING YOU FOR A PROXY AND YOU
                      ARE REQUESTED NOT TO SEND US A PROXY

                                   -----------

                  AMENDMENT TO THE CERTIFICATE OF INCORPORATION
                      TO EFFECT A FOUR-FOR-ONE STOCK SPLIT

GENERAL

         The  Company's  common  stock,  par value $.01 per share  (the  "Common
Stock"),  is listed on The Nasdaq  SmallCap  Market (the "SCM") under the symbol
"SIEB." On March 9, 1998, the closing price of the Common Stock was $[24.00] per
share and there were  [5,248,610]  shares of Common Stock issued and outstanding
and held by approximately [750] holders of record. Of such shares, approximately
5,075,000 were beneficially owned by Muriel F. Siebert, the Chair, President and
a Director of the Company.

         On August 22, 1997, the Securities and Exchange Commission approved new
listing  standards for  companies  listed on the SCM.  These changes  materially
enhance the  quantitative  threshold  criteria  necessary to qualify for initial
entry and continued listing on The Nasdaq Stock Market.  In addition,  corporate
governance requirements, currently applicable to the Nasdaq National Market, for
the first time will extend to the SCM.  Companies,  including  the Company,  had
until   February  23,  1998  to  comply  with  the  new   continuing   inclusion
requirements.   The  Company  requested  additional  time  to  comply  with  the
requirements.
<PAGE>

         The Board of Directors believes that it is in the best interests of the
Company and its  shareholders  that the Common Stock continues to be included in
the SCM.  The  Board of  Directors  believes  this is the  best  market  for the
Company's  stock  because it has a widespread  following  and includes  numerous
companies of high  quality.  The Company  currently  meets all the new standards
except for one of the quantitative criteria.  Specifically, the number of shares
of  outstanding  Common Stock that are not held  directly or  indirectly  by any
officer or director of the Company or by any person who is the beneficial  owner
of more than 10% of the  outstanding  shares of Common  Stock of the  Company is
below the minimum requirement of 500,000 as of January 31, 1998.

         On February 9, 1998,  the Board of Directors and, on February 23, 1998,
Muriel F. Siebert, the holder of 96.7% of the Common Stock, approved pursuant to
Sections 803, 708 and 615 of the New York Business  Corporation Law an amendment
to the Company's Certificate of Incorporation as set forth in EXHIBIT A attached
hereto that effects a four-for-one  stock split of the  outstanding and treasury
shares  of the  Company's  Common  Stock.  The  only  changes  in the  Company's
Certificate of Incorporation made by the proposed Certificate of Amendment would
be the  changes  described  herein  and  contained  in  EXHIBIT  A  hereto.  The
four-for-one  stock  split  will  automatically  occur  upon  the  filing  of  a
Certificate of Amendment to the Company's  Certificate of Incorporation with the
New York Secretary of State, which will not be earlier than April 6, 1998, which
is 20 days after the mailing of this Information Statement.

         As of  March  13,  1998,  the  record  date  for  the  mailing  of this
Information  Statement (the "Record  Date"),  there were  [5,248,610]  shares of
Common  Stock   outstanding.   Pursuant  to  the  provisions  of  the  Company's
Certificate of  Incorporation  and New York corporate law, as recently  amended,
the  approval of the holders of a majority of the  outstanding  shares of Common
Stock is necessary to adopt the amendment to the  Certificate  of  Incorporation
effecting the four-for-one  stock split.  Each outstanding share of Common Stock
is entitled to one vote on the proposal to adopt the amendment.  Ms. Siebert, as
the holder of 5,075,000  shares of Common Stock, or 96.7% of the voting power of
the Common Stock, therefore, has the requisite power to approve the amendment by
written  consent.  Such consent was executed and delivered on February 23, 1998.
Under New York law, shareholders who do not consent to the amendment do not have
appraisal rights with respect to the shares held by them. Upon the effectiveness
of the  proposed  amendment,  all  shareholders  of the  Company  will be  bound
thereby, whether or not they have consented thereto.

         A stock  split  of the  outstanding  stock  will  have  the  effect  of
increasing the number of shares owned by each shareholder, while proportionately
decreasing the price per share. By way of example, assuming a four-for-one stock
split,  a shareholder  who owned 100 shares at a price of $[24.00]  prior to the
split, would own 400 shares at a price of approximately  $[6.00] upon completion
of  the  stock  split.  Accordingly,   each  shareholder's  proportionate  share
ownership  remains  undiluted by the stock split.  The Company believes that the
four-for-one stock split is an appropriate action that will assist 

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<PAGE>

in  protecting  its  listing on the SCM  enabling  it to comply with the minimum
requirements of the SCM.

PRINCIPAL EFFECTS OF THE FOUR-FOR-ONE STOCK SPLIT

         Consummation of the four-for-one stock split will not change the number
of  shares  of  Common  Stock   authorized  by  the  Company's   Certificate  of
Incorporation,  which will remain at 49,000,000, par value $.01 per share. As of
March 13, 1998, the Company had [5,248,610]  shares of Common Stock outstanding.
After the four-for-one stock split, the outstanding shares will be approximately
[20,994,440].

         All  outstanding  stock  options will be adjusted for the  four-for-one
stock split.

         The Board of Directors  believes that the four-for-one stock split will
be  beneficial  to the  Company.  Although the effect on the market price of the
shares of Common Stock cannot be predicted with certainty, it is likely that the
Certificate  of  Amendment  would  initially  result in the market price of each
share  of  Common  Stock  being  approximately  one-fourth  of  that  previously
prevailing,  although  the market  price of all shares of Common Stock held by a
particular stockholder should remain approximately the same. The stock split may
result in a broader market for the Common Stock and more widespread ownership of
the Common Stock,  thereby  increasing  the  liquidity of the Common Stock.  The
stock split may also cause brokerage  commissions and other expenses  associated
with  buying  and  selling  shares  of  Common  Stock  to  increase  in  certain
transactions involving the purchase or sale of shares of Common Stock.

         In connection with the four-for-one stock split, a transfer of $.01 for
each additional share of Common Stock issued, or approximately $[157,500],  will
be made from the  Company's  capital in excess of par value account and then, to
the extent  necessary,  from the Company's  retained  earnings account as of the
date of filing of the  Certificate of Amendment to the Company's  Certificate of
Incorporation  with the New York  Secretary  of  State,  so that the  additional
shares to be issued will be fully paid.

         The Company will apply for listing on the SCM of the additional  shares
of Common Stock to be issued as a result of the four-for-one stock split.


STOCK CERTIFICATES

         The four-for-one stock split will  automatically  occur upon the filing
of a Certificate of Amendment to the Company's Certificate of Incorporation with
the New York  Secretary  of State,  which will be not be  earlier  than April 6,
1998,  which is 20 days after the  mailing  of this  Information  Statement.  No
further  action will be required by the  shareholders.  Holders of record of the
Company's  Common Stock at the close of business on March 13,  1998,  the record
date for the stock split (the  "Record Date for  Payment"),  will be entitled to
receive three  additional  shares of Common Stock for each

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<PAGE>

share of Common  Stock then held.  Similarly,  the Company  shall be entitled to
receive  three  shares of Common Stock for each share held in its  treasury,  if
any,  as of the close of  business  on the  Record  Date for  Payment.  Once the
Certificate of Amendment becomes effective,  anticipated to be on or about April
6, 1998, it will not be necessary for any shareholder, or the Company in respect
of treasury  shares,  if any, to exchange  certificates  representing  currently
outstanding or treasury  shares of Common Stock.  After the  four-for-one  stock
split is  effective,  such  certificates  would  continue to represent  the same
number  of  shares  of  Common  Stock as they  did  prior  to the  stock  split.
Certificates  representing  additional  shares  of  Common  Stock to which  each
shareholder is entitled are expected to be mailed on or about April 7, 1998. All
such newly issued shares of Common Stock resulting from the  four-for-one  stock
split would  continue to have the same par value and the same rights,  including
voting  rights,  as the existing  shares of Common  Stock.  Under the  Company's
Certificate  of  Incorporation,  no holders of Common  Stock of the  Company are
entitled to any  preemptive  rights with respect to any shares of the  Company's
Common Stock. No preemptive  rights are provided in the Certificate of Amendment
for any future issuance of shares of Common Stock.

FEDERAL INCOME TAX CONSEQUENCES OF THE FOUR-FOR-ONE STOCK SPLIT

         The following is a summary of the material  anticipated  federal income
tax consequences of the four-for-one stock split to holders of the Common Stock.
This  summary  is based on the  federal  income  tax laws now in  effect  and as
currently  interpreted;  it does not take into account  possible changes in such
laws  or   interpretations,   including   amendments  to  applicable   statutes,
regulations,  and proposed  regulations or changes in judicial or administrative
rulings, some of which may have retroactive effect. This summary is provided for
general  information  only and does not  purport to address  all  aspects of the
possible federal income tax consequences of the four-for-one  stock split and IS
NOT INTENDED AS TAX ADVICE TO ANY PERSON.  In particular,  and without  limiting
the   foregoing,   this  summary  does  not  consider  the  federal  income  tax
consequences  to  shareholders  of the  Company  in light  of  their  individual
investment  circumstances  or to holders subject to special  treatment under the
federal  income  tax laws (for  example,  life  insurance  companies,  regulated
investment  companies and foreign  taxpayers).  The summary does not address any
consequence of the  four-for-one  stock split under any state,  local or foreign
tax laws.

         No ruling from the Internal  Revenue Service or opinion of counsel will
be obtained regarding the federal income tax consequences to the shareholders of
the  Company as a result of the  four-for-one  stock  split.  ACCORDINGLY,  EACH
SHAREHOLDER  IS  ENCOURAGED  TO CONSULT  HIS OR HER TAX  ADVISOR  REGARDING  THE
SPECIFIC TAX  CONSEQUENCES  OF THE  PROPOSED  TRANSACTION  TO SUCH  SHAREHOLDER,
INCLUDING THE APPLICATION AND EFFECT OF FEDERAL, STATE, LOCAL AND FOREIGN INCOME
AND OTHER TAX LAWS.

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<PAGE>

         The Company believes that no taxable gain or loss under current Federal
income tax laws would result from the  four-for-one  stock split.  Following the
four-for-one  stock  split,  each  additional  share of  Common  Stock  and each
presently  outstanding  share of Common Stock with  respect to which  additional
shares  are  distributed  will  have a cost or other tax  basis  (for  computing
subsequent  gain or loss) equal to  one-fourth of the cost or other tax basis of
the original  share.  In addition,  the holding period of the additional  shares
would be deemed  under  such laws to be the same as the  holding  period for the
original shares.

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<PAGE>


              PRINCIPAL HOLDERS OF VOTING SECURITIES OF THE COMPANY


         The following  table sets forth  information  concerning each person or
group of affiliated  persons known by management to own  beneficially  more than
five  percent  (5%) of the  Company's  Common  Stock as of March  9,  1998.  The
information  given is based on  information  furnished  to the  Company  by such
persons or groups and statements filed with the Commission.


                                                 SHARES OF           PERCENT OF
NAME AND ADDRESS OF BENEFICIAL OWNER            COMMON STOCK          CLASS(1)
- ------------------------------------            ------------          --------

Muriel F. Siebert                                5,075,000            96.7%
   885 Third Avenue, Suite 1720
   New York, New York 10022






- ------------------
(1)  Includes  in each case shares of Common  Stock  issuable  upon  exercise of
options exercisable within 60 days for the subject individual only.  Percentages
computed on the basis of  [5,248,610]  shares of Common Stock  outstanding as of
March 9, 1998.

                                       6

<PAGE>

                 SECURITY OWNERSHIP OF MANAGEMENT OF THE COMPANY


         The  following  table sets forth  certain  information  with respect to
beneficial  ownership of the Common Stock as of March 9, 1998. This  information
includes  beneficial  ownership by each person (or group of affiliated  persons)
who is known to the  Company  to own  beneficially  more  than 5% of the  Common
Stock,  by each of the Company's  directors  and  executive  officers and by all
directors and executive officers as a group. The persons named in the table have
sole  voting and  investment  power with  respect to all shares of Common  Stock
shown as beneficially owned by them.


NAME                                     SHARES               PERCENTAGE(2)
- ----                                     ------               -----------

Muriel F. Siebert                        5,075,000               96.7%
   885 Third Avenue, Suite 1720
   New York, New York 10022

Nicholas P. Dermigny                           100                 *
Richard M. Feldman                             100                 *
Daniel Iesu                                    100                 *
Patricia L. Francy                          10,000(3)              *
Jane H. Macon                               10,000(2)              *
Monte E. Wetzler                            10,000(2)              *
Directors and executive officers         5,105,300(4)            97.3%
 as a group (7 persons)

- ------------
* Less than 1%




- ----------------
(1)  Percentages  computed on the basis of  [5,248,610]  shares of Common  Stock
outstanding as of March 9, 1998 in accordance with Rule 13d-3  promulgated under
the Securities  Exchange Act of 1934, as amended.
(2)  Consists of 10,000  shares of Common Stock which the director has the right
to acquire pursuant to a stock option grant.
(3) Includes  options to purchase an aggregate of 30,000  shares of Common Stock
described in footnote 2 above.


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<PAGE>


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following  documents  filed by the Company with the  Commission are
incorporated  herein by  reference:  (a) the Annual  Report on Form 10-K for the
fiscal year ended December 31, 1996, as amended by Amendment No. 1 thereto filed
on April 30, 1997;  (b) the  Quarterly  Report on Form 10-QSB for the  quarterly
period ended March 31,  1997;  (c) the  Quarterly  Report on Form 10-QSB for the
quarterly  period ended June 30, 1997;  (d) the Quarterly  Report on Form 10-QSB
for the quarterly period ended September 30, 1997, as amended by Amendment No. 1
thereto filed  November 17, 1997;  and (e) the Current  Report on Form 8-K filed
March 5, 1997.  Copies of such documents may be obtained  without charge (except
for  exhibits  thereto  which will be furnished  upon  payment of the  Company's
reasonable  expenses  in  furnishing  such  exhibits)  by any  person  solicited
hereunder by writing to: Richard M. Feldman,  Executive Vice President and Chief
Financial  Officer,  Siebert Financial Corp., 885 Third Avenue,  Suite 1720, New
York, New York 10022.

                                    By Order of the Board of Directors


                                    Daniel Iesu
                                    SECRETARY

Dated:  March 16, 1998


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<PAGE>


                                                                       EXHIBIT A

                               PROPOSED AMENDMENT
                                       TO
                          CERTIFICATE OF INCORPORATION


         Article THIRD of the Company's  Certificate of  Incorporation  shall be
amended to include a new third  paragraph  which  shall read in its  entirety as
follows:

         "Each share of Common  Stock  issued and held of record at the close of
business  on April  [7],  1998,  including  shares  held by the  Corporation  as
treasury shares, if any, shall automatically be converted at such time into four
validly issued, fully paid and nonassessable shares of Common Stock."








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