As filed with the Securities and Exchange Commission on April 10th, 1998
Registration No. 333-_____
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM S-1
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933
SIEBERT FINANCIAL CORP.
(Exact name of registrant as specified in its charter)
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<S> <C> <C>
New York 6211 11-1796714
(State or other jurisdiction of (Primary Standard Industrial (I.R.S. Employer Identification
incorporation or organization) Classification Code Number) Number)
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885 Third Avenue, Suite 1720
New York, New York 10022
(212) 644-2400
(Address, including zip code, and telephone number,
including area code, of registrant's principal executive offices)
Richard M. Feldman
Siebert Financial Corp.
885 Third Avenue, Suite 1720
New York, New York 10022
(212) 644-2400
(Name, address, including zip code, and telephone number,
including area code, of agent for service)
Copy to:
Sarah Hewitt, Esq.
Brown Raysman Millstein Felder & Steiner, LLP
120 West 45th Street
New York, New York 10036
(212) 944-1515
APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this Registration Statement becomes effective.
If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box. [ ] _______
If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ] _______
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ] _______
If this Form is a post-effective amendment filed pursuant to Rule 462(d) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ] _______
If delivery of the prospectus is expected to be made pursuant to Rule 434,
check the following box. [ ]
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CALCULATION OF REGISTRATION FEE
====================================================================================================================================
Title of Each Class of Amount to be Proposed Maximum Offering Proposed Maximum Aggregate Amount of
Securities to be Registered Registered Price Per Share (1) Offering Price (1) Registration Fee
====================================================================================================================================
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Common Stock, par value $.01 per share 1,000,000 shares $ 15.125 $ 15,125,000 $ 4,462
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(1) Estimated solely for purposes of calculating the registration fee pursuant
to Rule 457 of the Securities Act of 1933, as amended.
The registrant hereby amends this Registration Statement on such date or dates
as may be necessary to delay its effective date until the registrant shall file
a further amendment which specifically states that this Registration Statement
shall thereafter become effective in accordance with Section 8(a) of the
Securities Act of 1933, as amended, or until this Registration statement shall
become effective on such date as the Securities and Exchange Commission, acting
pursuant to said Section 8(a), may determine.
Exhibit Index on Page II-6
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SIEBERT FINANCIAL CORP.
(Cross Reference Sheet Furnished Pursuant to
Item 501(b) of Regulation S-K)
Item Number and Caption in Form S-1 Location in Prospectus
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1. Forepart of the Registration Statement and Outside
Front Cover Page of Prospectus......................... Cover page.
2. Inside Front and Outside Back Cover Pages
of Prospectus.......................................... Inside front and outside back cover page.
3. Summary Information, Risk Factors and Ratio
of Earnings to Fixed Charges........................... The Company; Investment Considerations.
4. Use of Proceeds.......................................... Use of Proceeds.
5. Determination of Offering Price.......................... Plan of Distribution.
6. Dilution................................................. Investment Considerations -- Immediate Dilution.
7. Selling Security Holders................................. Inapplicable.
8. Plan of Distribution..................................... Cover page; Plan of Distribution.
9. Description of Securities to be Registered............... Cover page; Description of Capital Stock.
10. Interests of Named Experts and Counsel................... Legal Matters; Experts; Management.
11. Information with Respect to the Registrant............... The Company; Dividend Policy; Price Range of Common
Stock; Capitalization; Selected Financial Data;
Management's Discussion and Analysis of Financial
Condition and Results of Operations; Business;
Management; Principal Shareholders; Description of
Capital Stock; Financial Statements.
12. Disclosure of Commission Position on Indemnification
for Securities Act Liabilities......................... Inapplicable.
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PROSPECTUS
PROSPECTUS INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
SUBJECT TO COMPLETION
PRELIMINARY PROSPECTUS, DATED APRIL 10, 1998
1,000,000 Shares
[logo] SIEBERT FINANCIAL CORP.
Common Stock
The 1,000,000 shares of common stock, par value $.01 per share (the
"Common Stock"), offered hereby are being offered by Siebert Financial Corp., a
New York corporation (the "Company"). The shares of Common Stock will be offered
from time to time for a period of 30 days following the date of this Prospectus.
It is anticipated that sales of the shares of Common Stock being offered hereby,
when made, will be made through customary brokerage channels, either through
broker-dealers acting as agents or brokers for the Company, or through
broker-dealers acting as principals who may then resell the shares of Common
Stock in the over-the-counter market or otherwise, or at private sales in the
over-the-counter market or otherwise, at negotiated prices related to prevailing
market prices at the time of the sales, or by a combination of such methods of
offering. Thus, the period of distribution of such shares my occur over an
extended period of time, but not after May ___, 1998. The Company will pay or
assume brokerage commissions incurred in the sale of its shares of Common Stock.
See "Plan of Distribution."
REFERENCE IS MADE TO "INVESTMENT CONSIDERATIONS" BEGINNING ON PAGE 4
WHICH CONTAINS MATERIAL INFORMATION THAT SHOULD BE CONSIDERED IN CONNECTION WITH
THE SECURITIES BEING OFFERED HEREBY.
The Common Stock is traded in the Nasdaq SmallCap Market under the
symbol "SIEB." The closing sale price of the Common Stock in the Nasdaq SmallCap
Market on April __, 1998 was $_____ per share. See "Price Range of Common
Stock."
Information contained herein is subject to completion or amendment. A
registration statement relating to these securities has been filed with the
Securities and Exchange Commission. These securities may not be sold nor may
offers to buy be accepted prior to the time the registration statement becomes
effective. This prospectus shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these securities
in any State in which such offer, solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE.
The date of this Prospectus is April ___, 1998.
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NO DEALER, SALESMAN OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION
OR TO MAKE ANY REPRESENTATIONS NOT CONTAINED IN OR INCORPORATED BY REFERENCE IN
THIS PROSPECTUS AND, IF GIVEN OR MADE, SUCH OTHER INFORMATION OR REPRESENTATION
SHOULD NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR ANY OTHER
PERSON. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER
SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS BEEN NO
CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF. THIS PROSPECTUS DOES
NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY THE
SECURITIES OFFERED HEREBY TO ANY PERSON OR BY ANYONE IN ANY JURISDICTION IN
WHICH SUCH OFFER OR SOLICITATION MAY NOT LAWFULLY BE MADE.
AVAILABLE INFORMATION
The Company has filed with the Securities and Exchange Commission (the
"SEC") a Registration Statement on Form S-1 (together with any amendments
thereto, the "Registration Statement") under the Securities Act of 1933, as
amended (the "Securities Act"), with respect to the shares of Common Stock
offered hereby. This Prospectus does not contain all the information set forth
in the Registration Statement, certain parts of which are omitted in accordance
with the rules and regulations of the SEC and certain items of which may be
contained in schedules and exhibits to the Registration Statement as permitted
by the rules and regulations of the SEC to which reference is hereby made for
further information with respect to the Company and the Common Stock. Items of
information omitted from this Prospectus but contained in the Registration
Statement may be inspected and copied at the public reference facilities
maintained by the SEC at Room 1024, 450 Fifth Street, N.W., Washington, D.C.
20549, and at the following regional offices of the SEC: 7 World Trade Center,
New York, New York 10048, and Citicorp Center, 500 West Madison, Suite 1400,
Chicago, Illinois 60661. Copies of such material can be obtained from the Public
Reference Section of the SEC at 450 Fifth Street, N.W., Washington, D.C. 20549,
at prescribed rates. The SEC maintains a Web site that contains reports, proxy
statements and information statements and other information regarding
registrants that file electronically with the SEC. The address of the Web site
is http://www.sec.gov.
The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and, in
accordance therewith, files reports, proxy statements and other information with
the SEC. Such reports, proxy statements and other information can be inspected
and copied at the public reference facilities maintained by the SEC referred to
above. In addition, copies of such reports, proxy statements and other
information concerning the Company may also be inspected and copied at the
offices of The Nasdaq Stock Market, Inc. at 1735 K Street, N.W., Washington,
D.C. 20006-1506 where the Common Stock is traded.
2
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THE COMPANY
SIEBERT
The Company is a holding company which conducts all of its business
activities in the retail discount brokerage and investment banking business
through its wholly-owned subsidiary, Muriel Siebert & Co., Inc., a Delaware
corporation ("Siebert"). Muriel Siebert, the first woman member of the New York
Stock Exchange, is the Chair and President and owns approximately 96% of the
outstanding Common Stock of the Company.
BUSINESS OVERVIEW
Siebert provides services to its customers through two main divisions.
Through its Retail division, Siebert provides discount brokerage and related
services to its retail investor accounts. Through its Capital Markets division,
Siebert offers institutional clients equity execution services on an agency
basis as well as equity, fixed income and municipal underwriting and investment
banking services. In addition, this division participates in the secondary
markets for Municipal and U.S. Treasury securities and also trades listed closed
end bond funds and certain other securities for its own account. This
proprietary trading business is segregated from that of the agency business
executed on behalf of institutional clients.
The firm is unique among discount brokerage firms in that, through its
Capital Markets division, it offers a wide variety of underwriting and
investment banking services. Such services include acting as senior manager,
co-manager or otherwise participating in the underwriting or sales syndicates of
municipal, corporate debt and equity, government agency and mortgage/asset
backed securities issues.
The Company believes that it is the largest Woman-Owned Business
Enterprise ("WBE") in the capital markets business in the country through
Siebert and the largest Minority and Women's Business Enterprise ("MWBE") in the
tax exempt underwriting business in the country through its Siebert Brandford
Shank division.
Siebert was incorporated on June 13, 1969 under the laws of the State
of Delaware. The principal executive offices of the Company and Siebert are
located at 885 Third Avenue, 17th Floor, New York, New York 10022.
BACKGROUND
The Company is the successor by merger to J. Michaels, Inc. ("JMI"), a
company not previously associated with Siebert Financial Corp. On November 8,
1996, JMI and Muriel Siebert Capital Markets Group, Inc., a Delaware corporation
owned by Ms. Siebert ("MSCMG"), merged and concurrently transferred all of the
assets previously owned by JMI to a liquidating trust. The Company has had no,
nor does it expect to have any, involvement with the liquidating trust.
Following the merger, the Company's fiscal year was changed to December 31.
The financial and other information contained herein with respect to
the Company has been adjusted where applicable to give effect to the 4 for 1
stock split effective April 7, 1998.
3
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INVESTMENT CONSIDERATIONS
THIS PROSPECTUS CONTAINS FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS
AND UNCERTAINTIES. ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE DISCUSSED
IN THE FORWARD-LOOKING STATEMENTS AS A RESULT OF CERTAIN FACTORS, INCLUDING
THOSE SET FORTH BELOW AND ELSEWHERE IN THIS PROSPECTUS. IN ADDITION TO ALL THE
OTHER INFORMATION CONTAINED IN THIS PROSPECTUS, PROSPECTIVE PURCHASERS SHOULD
CONSIDER THE INVESTMENT CONSIDERATIONS SET FORTH BELOW PRIOR TO DECIDING WHETHER
TO INVEST IN THE COMMON STOCK OFFERED HEREBY.
MARKET CONDITIONS
The securities business is, by its nature, subject to significant
risks, particularly in volatile or illiquid markets, including the risk of
trading losses, losses resulting from the ownership or underwriting of
securities, counterparty failure to meet commitments, customer fraud, employee
fraud, issuer fraud, errors and misconduct, failures in connection with the
processing of securities transactions and litigation.
The Company's principal business activity, retail broker-dealer
operations, as well as its investment banking, institutional sales and other
services, are highly competitive and subject to various risks, volatile trading
markets and fluctuations in the volume of market activity. The securities
business is directly affected by many factors, including economic and political
conditions, broad trends in business and finance, legislation and regulation
affecting the national and international business and financial communities,
currency values, inflation, market conditions, the availability and cost of
short-term or long-term funding and capital, the credit capacity or perceived
creditworthiness of the securities industry in the marketplace and the level and
volatility of interest rates. These and other factors can contribute to lower
price levels for securities and illiquid markets.
Lower price levels of securities may result in (i) reduced volumes of
securities, options and futures transactions, with a consequent reduction in
commission revenues, and (ii) losses from declines in the market value of
securities held in trading, investment and underwriting positions. In periods of
low volume, levels of profitability are further adversely affected because
certain expenses remain relatively fixed. Sudden sharp declines in market values
of securities and the failure of issuers and counterparties to perform their
obligations can result in illiquid markets which, in turn, may result in the
Company having difficulty selling securities. Such negative market conditions,
if prolonged, may also lower the Company's revenues from investment banking and
other activities.
As a result of the varied risks associated with the securities
business, which are beyond the Company's control, the Company's commission and
other revenues could be adversely affected. A reduction in revenues or a loss
resulting from the underwriting or ownership of securities could have a material
adverse effect on the Company's results of operations and financial condition.
In addition, as a result of such risks, the Company's revenues and operating
results may be subject to significant fluctuations from quarter to quarter and
from year to year. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations--Business Environment."
4
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COMPETITION
Siebert encounters significant competition from full-commission and
discount brokerage firms, as well as from financial institutions, mutual fund
sponsors and other organizations many of which are significantly larger and
better capitalized than Siebert. The Siebert Brandford Shank division also
encounters significant competition from firms engaged in the municipal finance
business. The general financial success of the securities industry over the past
several years has strengthened existing competitors. Siebert believes that such
success will continue to attract additional competitors such as banks, insurance
companies, providers of online financial and information services, and others as
they expand their product lines. Many of these competitors are larger, more
diversified, have greater capital resources, and offer a wider range of services
and financial products than Siebert. Siebert competes with a wide variety of
vendors of financial services for the same customers. See "Management's
Discussion and Analysis of Financial Condition and Results of
Operations--Business Environment."
During 1996 and 1997, competition has continued to intensify both among
all classes of brokerage firms and within the discount brokerage business as
well as from new firms not previously in the discount business announcing plans
to become significantly involved. Other firms, traditionally discount execution
firms primarily, have announced their intention to broaden their offerings to
include advice and investment management. Since 1994, some firms have offered
low flat rate execution fees that are difficult for any conventional discount
firm to meet. Continued competition from ultra low cost, flat fee brokers and
broader service offerings from other discount brokers could also limit the
Company's growth or even lead to a decline in the Company's customer base which
would adversely effect its results of operations. Industry-wide changes in
trading practices are expected to cause continuing pressure on fees earned by
discount brokers for the sale of order flow. Some such firms, are offering their
services over the facilities of the internet and have devoted more resources to
and have more elaborate web sites than the Company. See "Use of Proceeds." Many
of the flat fee brokers, however, impose charges for services such as mailing,
transfers and handling exchanges which Siebert does not and also direct their
execution to captive market makers. Increased competition, broader service
offerings or the prevalence of a flat fee environment could also limit Siebert's
growth or even lead to a decline in Siebert's customer base which would
adversely affect its results of operations. See "Business--Competition."
EXPERIENCE WITH THE INTERNET
Although the Company has been offering internet trading for
approximately one year, it has had only limited experience in this area relative
to some other companies in its industry. The Company's ability to develop its
internet business and enhance its business through the internet may depend on
its ability to attract and retain management personnel with internet experience.
There is no assurance that the Company will be able to attract, hire and retain
qualified personnel. See "Use of Proceeds."
INITIAL LOSSES FROM INTERNET DEVELOPMENT
To the extent that the net proceeds from the sale of the shares of the
Company's Common Stock offered hereby is used to develop the Company's internet
retail brokerage business, such expenditures will be expensed as made and the
revenues, if any, to be generated therefrom are likely to be realized in
subsequent accounting periods and may initially have a material adverse effect
on the Company's results of operations. Also, there is no assurance that the
Company will be successful in developing its internet business. See "Use of
Proceeds."
PRINCIPAL TRANSACTIONS
The Company's Capital Markets division underwriting and trading
activities involve the purchase, sale or short sale of securities as principal.
These activities involve the risks of changes in the market prices of such
securities and of decreases in the liquidity of the securities markets, which
could limit the
5
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Company's ability to resell securities purchased or to repurchase securities
sold short. In addition, these activities subject the Company's capital to
significant risks that counterparties will fail to perform their obligations.
From time to time, the Company establishes short positions during the
course of its trading activities. It is a characteristic of short positions that
any loss sustained on closing out the position may exceed the liability related
thereto as shown on the Company's financial statements.
RISKS ASSOCIATED WITH FEDERAL AND STATE REGULATION
The Company's business is, and the securities industry is, subject to
extensive regulation in the United States, at both the Federal and state level.
As a matter of public policy, regulatory bodies are charged with safeguarding
the integrity of the securities and other financial markets and with protecting
the interests of customers participating in those markets and not with
protecting the interests of the Company's stockholders. In addition,
self-regulatory organizations and other regulatory bodies in the United States,
such as the SEC, the New York Stock Exchange (the "NYSE"), the National
Association of Securities Dealers, Inc. (the "NASD") and the Municipal
Securities Rulemaking Board (the "MSRB"), require strict compliance with their
rules and regulations. Failure to comply with any of these laws, rules or
regulations, some of which are subject to the uncertainties of interpretation,
could result in a variety of adverse consequences including civil penalties,
fines, suspension or expulsion, which could have a material adverse effect upon
the Company.
The laws and regulations, as well as governmental policies and
accounting principles, governing the financial services and banking industries
have changed significantly over recent years and are expected to continue to do
so. During the last several years Congress has considered numerous proposals
that would significantly alter the structure and regulation of such industries.
The Company cannot predict which changes in laws or regulations, or in
governmental policies and accounting principles, will be adopted, but such
changes, if adopted, could materially and adversely affect the business and
operations of the Company. See "Business--Regulation."
NET CAPITAL REQUIREMENTS; HOLDING COMPANY STRUCTURE
The SEC, the NYSE and various other securities and commodities
exchanges and other regulatory bodies in the United States have rules with
respect to net capital requirements which affect the Company. These rules have
the effect of requiring that at least a substantial portion of a broker-dealer's
assets be kept in cash or highly liquid investments. Compliance with the net
capital requirements by the Company could limit operations that require
intensive use of capital, such as underwriting or trading activities. These
rules could also restrict the ability of the Company to withdraw capital from
the Company, even in circumstances where the Company has more than the minimum
amount of required capital, which, in turn, could limit the ability of the
Company to implement its strategies. In addition, a change in such rules, or the
imposition of new rules, affecting the scope, coverage, calculation or amount of
such net capital requirements, or a significant operating loss or any unusually
large charge against net capital, could have similar adverse effects. See
"Business--Net Capital Requirements."
KEY MANAGEMENT
The success of the Company is principally dependent on its founder,
Muriel F. Siebert, Chair and President. The loss of the services of Ms. Siebert
would adversely affect the Company. See "Management." The success of the Siebert
Brandford Shank division may be dependent on the services of Napoleon Brandford
III and Suzanne Shank, the loss of whose services may adversely affect the
Company.
6
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PRINCIPAL SHAREHOLDER
Upon completion of the Offering and if all shares covered hereby are
sold to the public, Ms. Siebert would own approximately 92% of the Company's
outstanding Common Stock. Ms. Siebert will have the power to elect the entire
Board of Directors and, except as otherwise provided by law or the Company's
Certificate of Incorporation, to approve any action requiring shareholder
approval without a shareholders meeting. See "Management" and "Principal
Shareholders."
SIGNIFICANT INCREASE IN OVERHEAD
Recently, Siebert has opened retail discount brokerage offices in
Morristown, New Jersey and Palm Beach and Surfside (Bal Harbour), Florida and
relocated its office in Los Angeles. In October 1996, Siebert formed the Siebert
Brandford Shank division of Siebert to add to the former activities of Siebert's
tax exempt underwriting department. The Siebert Brandford Shank division has
opened offices in San Francisco and Seattle and has opened or assumed the leases
for additional offices in Houston, Dallas, Chicago and Detroit. As a result of
the new office expenses and the additional compensation expenses, Siebert's
overhead expense has increased significantly. There can be no assurance that
Siebert will generate sufficient additional revenue to cover such expense which
could have a material adverse effect upon the Company.
LIQUIDITY
Until November 1996, there was no public market for the Common Stock or
any other securities of the Company. In addition, only approximately 782,000
shares, or approximately 3.7% of the shares outstanding, are currently held by
the public. Although the Common Stock is traded in the Nasdaq SmallCap Market,
there can be no assurance that an active public market will develop or continue.
SHARES ELIGIBLE FOR FUTURE SALE
There will be approximately 21,994,000 shares of Common Stock
outstanding immediately after completion of this offering, 20,212,000 of which,
owned by Muriel Siebert, will be "restricted securities" under the Securities
Act, and may only be sold pursuant to a registration statement under the
Securities Act or an applicable exemption from the registration requirements of
the Securities Act, including Rule 144 thereunder. The balance will be freely
tradeable in the public markets. Sale of a substantial number of shares of
Common Stock in the public market, whether by Ms. Siebert or other stockholders
of the Company, could adversely affect the prevailing market price of the Common
Stock.
IMMEDIATE DILUTION
Purchasers of Common Stock in this offering will experience dilution,
upon the sale of such Common Stock, in net tangible book value of $___ per
share, based on a closing price, as of April __, 1998, of $_____ per share
(estimated to approximate the offering price).
FORWARD-LOOKING STATEMENTS
This Prospectus contains forward-looking statements within the meaning
of Section 27A of the Securities Act and Section 21E of the Exchange Act. Actual
results could differ from those projected in any forward-looking statements for
the reasons detailed in the other sections of this "Investment Considerations "
portion of, and elsewhere in, this Prospectus.
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USE OF PROCEEDS
The net proceeds to be received by the Company from the sale of the
1,000,000 shares of Common Stock offered by the Company are estimated to be
$__________ if all the shares are sold and after deducting expenses payable by
the Company estimated to be approximately $80,000.
The Company intends to use up to $5,000,000 of the net proceeds from
this offering to build up and promote its internet trading service. Such net
proceeds will be expended principally on advertising and promotion of the
internet service, development of such service and salaries for additional
personnel for such service. If the Company realizes more than $5,000,000 of net
proceeds and it deems the results from the expenditure of such sum successful,
the Company will use any additional sums raised and deemed necessary or
desirable to further build and promote its internet trading service. Any
proceeds above $5,000,000 not deemed necessary or desirable to further build and
promote the internet trading service will be used for general corporate
purposes.
Pending any specific application of the net proceeds, the net proceeds
will be added to working capital and invested in short-term interest-bearing
obligations.
DIVIDEND POLICY
On December 22, 1997 and March 16, 1998, dividends of $.0225 per share
were declared for all stockholders of record as of December 30, 1997 and March
20, 1998, respectively. Ms. Siebert, as the majority shareholder of the Company,
waived her right to receive the two cash dividends declared by the Company and
may from time to time waive her right to receive future cash dividends declared,
if any.
Subject to statutory and regulatory constraints, prevailing financial
conditions and future earnings, the Company may pay cash dividends on its Common
Stock. In considering whether to pay such dividends, the Company's Board of
Directors will review the earnings of the Company, its capital requirements, its
economic forecasts and such other factors as are deemed relevant. Some portion
of the Company's earnings will be retained to provide capital for the operation
and expansion of its business.
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PRICE RANGE OF COMMON STOCK
The Common Stock commenced trading on the Nasdaq SmallCap Market under
the symbol "SIEB" on November 12, 1996. The high and low sales prices of the
Common Stock reported by the Nasdaq SmallCap Market during the following
periods, as retroactively adjusted for the 4 for 1 stock split that occurred on
April 7, 1998, were:
High Low
------ ------
Period from November 12, 1996 to December 31, 1996 .... $ 3.000 $2.250
First Quarter - 1997 ................................. $ 3.094 $2.313
Second Quarter - 1997 ................................ $ 2.375 $2.313
Third Quarter - 1997 ................................. $ 2.313 $1.313
Fourth Quarter - 1997 ................................ $ 2.250 $1.875
First Quarter - 1998 ................................. $ 8.997 $2.422
Period from April 1, 1998 to April 8, 1998 ........... $19.000 $8.250
The closing price of the Common Stock on the Nasdaq SmallCap Market on
April __, 1998 was $________ per share.
As of April 7, 1998, there were approximately 200 holders of record and
approximately 800 additional beneficial holders of the Common Stock.
The Company currently meets the criteria for listing of its Common
Stock on the American Stock Exchange ("AMEX"). If the Company sells more than
400,000 shares in the offering covered by this Prospectus, it will meet the
criteria for listing of its Common Stock on the Nasdaq National Market System.
If the Company meets the listing criteria, it may apply for listing on either
the Nasdaq National Market System or AMEX. Notwithstanding its meeting the
applicable criteria, there can be no assurance that the Company will, in fact,
either apply for listing or be listed on either the Nasdaq National Market
System or AMEX.
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CAPITALIZATION
The following table sets forth the capitalization of the Company at
December 31, 1997 as retroactively adjusted for the 4 for 1 stock split that
occurred on April 7, 1998, and as adjusted to reflect the net proceeds from the
sale of the 1,000,000 shares of Common Stock offered by the Company. See "Use of
Proceeds."
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Actual As Adjusted
----------- -----------
(In thousands) (In thousands)
<S> <C> <C>
Subordinated debt to shareholder $ 3,000 $ 3,000
----------- -----------
Common Stock, par value $.01, 49,000,000 shares
authorized, 20,950,440 shares issued and outstanding
at December 31, 1997 and 21,993,640
shares issued and outstanding, as adjusted 210 220
Additional paid-in capital 6,585
Retained earnings 2,878 2,878
----------- -----------
Total shareholders' equity 9,673
----------- -----------
Total capitalization $ 12,673 $
=========== ===========
</TABLE>
10
<PAGE>
<TABLE>
<CAPTION>
SELECTED FINANCIAL DATA
The selected consolidated financial data set forth below for the five
years ended December 31, 1997 has been derived from the Company's audited
financial statements. Such information for the three years ended December 31,
1997 should be read in conjunction with, and is qualified in its entirety by,
the financial statements and notes thereto appearing elsewhere in this
Prospectus.
Year Ended December 31,
-------------------------------------------------------------------------
1997 1996 1995 1994 1993
----------- ----------- ----------- ----------- -----------
<S> <C> <C> <C> <C> <C>
Income statement data:
Revenues:
Commissions and fees ............................ $18,879,674 $20,105,127 $15,645,334 $12,128,797 $14,349,051
Investment banking .............................. 4,487,594 2,532,795 1,396,967 1,536,030 2,462,309
Trading profits ................................. 1,795,104 868,823 2,608,078 3,215,288 3,133,722
Interest and dividends .......................... 704,911 656,434 1,389,612 462,618 261,198
----------- ----------- ----------- ----------- -----------
25,867,283 24,163,179 21,039,991 17,342,733 20,206,280
----------- ----------- ----------- ----------- -----------
Expenses:
Employee compensation and benefits (1) .......... 8,208,006 9,753,847 8,586,116 6,132,899 8,999,567
Clearing fees, including floor brokerage ........ 4,675,368 4,585,398 4,249,050 3,967,558 4,473,740
Advertising and promotion ....................... 2,751,755 3,265,692 2,485,426 2,299,030 2,171,858
Communications .................................. 1,446,817 1,359,325 1,119,189 1,001,957 896,986
Occupancy ....................................... 648,763 403,534 326,089 323,123 323,235
Interest ........................................ 418,405 290,465 568,326 602,759 323,876
Other general and administrative ................ 3,043,068 2,339,483 2,461,122 2,458,237 1,932,143
----------- ----------- ----------- ----------- -----------
21,192,182 21,997,744 19,795,318 16,785,563 19,121,405
----------- ----------- ----------- ----------- -----------
Income before income taxes............................. 4,675,101 2,165,435
Provision for income taxes - current................... 2,057,000 201,000
----------- -----------
Net income - historical................................ $ 2,618,101 1,964,435 1,244,673 557,170 1,084,875
===========
Pro forma provision for income taxes (2)............... 752,000 548,000 245,000 477,000
----------- ----------- ----------- -----------
Net income - pro forma................................. 1,212,435 $ 696,673 $ 312,170 $ 607,875
=========== =========== ===========
Supplementary pro forma adjustment:
Effect of officer's salary reduction as though
1997 salary had been in effect in 1996 .......... 2,975,000
Related income taxes............................. (1,309,000)
-----------
Supplementary pro forma net income..................... $ 2,878,435
===========
Net income per share of common stock:
Historical ...................................... $.12
Pro forma........................................ $.06 $.03 $.01 $.03
Supplemental pro forma........................... $.14
Weighted average shares deemed outstanding............. 20,949,484 20,943,588 20,943,588 20,943,588 20,943,588
Statement of financial condition data (at year-end):
Total assets ....................................... $17,881,589 $14,372,708 $16,291,195 $ 9,372,230 $12,161,104
Total liabilities excluding subordinated borrowings. 5,209,032 4,271,143 9,154,065 3,479,773 6,825,817
Subordinated borrowings to majority shareholder..... 3,000,000 3,000,000 2,000,000 2,000,000 2,000,000
Stockholders' equity ............................... 9,672,557 7,101,565 5,137,130 3,892,457 3,335,287
</TABLE>
- -------------------
(1) Employee compensation and benefits include $2,975,000, $2,975,000,
$1,215,000 and $3,958,000 for 1996 through 1993, respectively, of S
corporation compensation of Muriel Siebert in excess of the amounts that
would have been paid had her 1997 compensation arrangement of $150,000
been in effect.
(2) The pro forma provision for income taxes represents income taxes which
would have been provided had Siebert operated as a C Corporation.
11
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
This discussion should be read in conjunction with the Company's
audited Consolidated Financial Statements and the Notes thereto contained
elsewhere in this Prospectus.
Statements in this "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and elsewhere in this document as well as
oral statements that may be made by the Company or by officers, directors or
employees of the Company acting on the Company's behalf that are not statements
of historical or current fact constitute "forward looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve risks and uncertainties and known and unknown
factors that could cause the actual results of the Company to be materially
different from the historical results or from any future results expressed or
implied by such forward looking statements, including, without limitation:
changes in general economic and market conditions, fluctuations in volume and
prices of securities, changes and prospects for changes in interest rates and
demand for brokerage and investment banking services, increases in competition
within and without the discount brokerage business through broader services
offerings or otherwise, competition from electronic discount brokerage firms
offering greater discounts on commissions than the Company, prevalence of a flat
fee environment, decline in participation in equity or municipal finance
underwritings, decreased ticket volume in the discount brokerage division,
limited trading opportunities, increases in expenses and changes in net capital
or other regulatory requirements.
BUSINESS ENVIRONMENT
Market conditions during 1997 reflected a continuation of the 1996 bull
market characterized by record volume and record high market levels. At the same
time, competition has continued to intensify both among all classes of brokerage
firms and within the discount brokerage business as well as from new firms not
previously in the discount brokerage business. Electronic trading continues to
grow as a retail discount market segment with some firms offering very low flat
rate trading execution fees that are difficult for any conventional discount
firm to meet. Many of the flat fee brokers, however, impose charges for services
such as mailing, transfers and handling exchanges which the Company does not and
also direct their executions to captive market makers. Continued competition
from ultra low cost, flat fee brokers and broader service offerings from other
discount brokers could also limit the Company's growth or even lead to a decline
in the Company's customer base which would adversely affect its results of
operations. Industry-wide changes in trading practices are expected to cause
continuing pressure on fees earned by discount brokers for the sale of order
flow.
The Company, like other securities firms, is directly affected by
general economic and market conditions including fluctuations in volume and
prices of securities, changes and prospects for changes in interest rates and
demand for brokerage and investment banking services, all of which can affect
the Company's relative profitability. In periods of reduced market activity,
profitability is likely to be adversely affected because certain expenses,
including salaries and related costs, portions of communications costs and
occupancy expenses, remain relatively fixed.
Accordingly, earnings for any period should not be considered representative of
any other period.
Siebert's clearing broker has represented that its computer systems
will be year 2000 operable and fully tested by December 31, 1998. The Company's
own systems are presently being modified or replaced. The Company believes its
cost for meeting this problem will not be material.
CURRENT DEVELOPMENTS
During the fourth quarter of 1997, the Company, through its Siebert,
Brandford, Shank division, acted as either senior manager or co-manager for a
total of $3.8 billion of municipal bond offerings. In addition, the Company was
appointed as senior manager for several large offerings including the Oakland
12
<PAGE>
State Building Authority ($158 million) and the City of North Forest Independent
School District ($47 million).
RESULTS OF OPERATIONS
YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996
Total revenues for 1997 were $25.9 million, an increase of $1.7 million
or 7.1% over 1996. Investment banking revenues, trading and interest and
dividend revenues increased as compared to the prior year, however, commission
and fee income decreased.
Commission and fee income decreased $1.2 million or 6.1% to $18.9
million due to lower commissions earned per trade resulting from the increase of
lower priced electronic trading, price reductions on other related services
caused by increased competition from ultra low cost flat fee brokers and a
reduction of order flow fees.
Trading profits increased $926,000 or 107% to $1,795,000 primarily due
to increased activity in secondary municipal bond trading by the Siebert,
Brandford, Shank division and improved trading opportunities in the principal
listed bond funds trading activity.
Interest and dividends increased $48,000 or 7.4% to $705,000 primarily
due to trading strategies which generated greater dividend income.
Investment banking revenues increased $2.0 million or 77% to $4.5
million primarily due to a whole year of tax exempt underwriting activity by the
Siebert, Brandford, Shank division in 1997. This division operated for only
three months of the year in 1996.
Total expenses for 1997 were $21.2 million, a decrease of $806,000 or
3.7% over 1996. Both employee compensation and benefits and advertising and
promotion decreased. All other categories of costs increased.
Employee compensation and benefit costs decreased $1.5 million or 16%
to $8.2 million primarily due to Muriel Siebert's compensation reduction, offset
by a full year's worth of compensation for the Siebert, Brandford, Shank
division's principals, municipal investment banking staff and commission based
municipal trading personnel.
Clearing and brokerage fees increased $90,000 or 2.0% to $4.7 million.
Such costs increased due to a higher volume of tickets.
Advertising and promotion expense decreased $514,000 or 15.7% to $2.8
million due to decreased branch and service promotion; 1996 included several one
time expenses related to branch expansion and on-line trading.
Communications expense increased $87,000 or 6.4% to $1.4 million as the
client base and volume increased and more services were offered directly on-line
and from activities of the investment banking staff. These increases were
partially offset by telephone contract price reductions.
Occupancy costs increased $245,000 or 61% to $649,000 principally due
to a full year's worth of rent in 1997 for new retail and investment banking
branch offices opened during 1996.
Interest expense increased $128,000 or 44% to $418,000 primarily due to
greater use of margin borrowings and short positions in proprietary trading
activity.
Other general and administrative expenses increased $704,000 or 30% to
$3.0 million primarily due to travel and entertainment expenses related to the
new municipal investment banking staff and a range of miscellaneous costs
associated with increased volume.
13
<PAGE>
Current and pro forma provision for income taxes increased $1.1 million
or 116% to $2.1 million while net income for 1997 was $2.6 million, an increase
of $1.4 million or 116% over 1996, both proportional to a similar increase in
pre-tax income.
YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995
Total revenues for 1996 were $24.2 million, an increase of $3.1 million
or 15% over 1995. Commission and fee income and investment banking revenues
increased and trading and interest and dividend revenues declined.
Commission and fee income increased $4.5 million or 29% to $20.1
million due to the continued bull market and increased spending for advertising
and promotion to attract additional clients. In addition, under a new clearing
agreement which was phased in during the second quarter of 1995, Siebert
received additional commission income on client margin and free credit balances
and investments in certain mutual and money market funds and the amounts of
related customer balances and investments increased substantially.
Trading profits declined $1.7 million or 67% to $869,000 due to a
continuing lack of liquidity and substantially reduced volatility in markets in
which the firm trades, thus limiting trading and arbitrage opportunities
compared to the prior year.
Interest and dividends decreased $733,000 or 53% to $656,000 due to
decreases in long trading positions and in trading strategies which generated
greater dividend income in 1995 over the corresponding period in 1996.
Investment banking revenues increased $1.1 million or 81% to $2.5
million due to increased participation in both equity and tax exempt
underwritings over the prior year period. This resulted from providing
additional resources to the development of both types of business and, from
October 1, 1996, the addition of over 20 municipal investment banking
professionals to form the Siebert, Brandford, Shank division engaged in tax
exempt underwriting.
Total costs and expenses for 1996 were $22.0 million, an increase of
$2.2 million or 11% over 1995. All categories of costs increased except interest
expense and other general and administrative expenses.
Employee compensation and benefit costs increased $1.2 million or 14%
to $9.8 million due to provisions for bonus payments and to increases in
staffing to cover the trading and service needs of the retail commission
business, and, in the fourth quarter, the tax exempt underwriting business.
Management, staff and incentive bonuses increased $350,000 reflecting volume,
improved performance and firm profitability. The balance of the increase relates
primarily to an increase in average head count of 73 for 1995 to 95 for 1996, an
increase of 32%. The staff increase is primarily related to the increase in
retail commission business and, in the fourth quarter, the addition of the
municipal investment banking professionals.
Clearing and brokerage fees increased $336,000 or 7.9% to $4.6 million.
Such costs increased substantially less than commission volume due to the effect
of a new clearing cost structure that became effective in the second quarter of
1995.
Advertising and promotion expense increased $780,000 or 31% to $3.3
million due to increased branch and service promotion (for example, the opening
of the Naples office in early 1996 and the Surfside and Palm Beach offices in
late 1996 and the introduction of new products such as "Siebert OnLine") and
increased advertising and promotion to differentiate Siebert from other firms in
an increasingly competitive environment.
14
<PAGE>
Communications expense increased $240,000 or 22% to $1.4 million as the
client base and volume increased and more services were offered directly
on-line.
Occupancy costs increased $77,000 or 24% to $403,000 principally due to
opening a new branch in Naples, Florida in December 1995, pre-opening and rental
costs of three new retail branches in late 1996, and the new location costs for
the Siebert, Brandford, Shank division for the fourth quarter of 1996.
Interest expense declined $278,000 or 49% to $291,000 primarily due to
the decreased use of equity trading strategies that involve large short
positions. Dividend charges against short positions are included as part of
interest expense.
Other general and administrative expenses decreased $122,000 or 5% to
$2.3 million due principally to reduced legal and consulting fees in the current
year. Included in general and administrative costs for 1996 are approximately
$210,000 in legal, accounting and printing costs related to the JMI merger in
November 1996.
Siebert's current and pro forma provision for income taxes increased
$405,000 or 74% to $953,000 while pro forma net income for 1996 was $1.2
million, an increase of $516,000 or 74% over 1995, both proportional to a
similar increase in pre-tax income.
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
Total revenues for 1995 were $21.0 million, an increase of $3.7 million
or 21% over 1994. Commission and fee income and interest and dividend revenues
increased and trading and investment banking revenues declined.
Commission and fee income increased $3.5 million or 29% to $15.6
million due to the continued bull market and increased spending for advertising
to attract additional clients.
Trading profits declined $607,000 or 19% to $2.6 million due to a lack
of liquidity and substantially reduced volatility in the firm's markets during
the second half of the year thus limiting the trading and arbitrage
opportunities present in the first half of the year and in the prior period.
Interest and dividends increased $927,000 or 200% to $1.4 million due
to increases in long trading positions and in trading strategies which generated
greater dividend income.
Investment banking revenues decreased $139,000 or 9.1% to $1.4 million
due to reduced underwriting volume generally in municipal markets and a shift
from negotiated underwriting transactions to competitively bid transactions
which are relatively less profitable for participants.
Total costs and expenses for 1995 were $19.8 million, an increase of
$3.0 million or 18% over 1994. All categories of costs increased except interest
expense.
Employee compensation and benefit costs increased $2.5 million or 40%
to $8.6 million due to an increase in Subchapter-S compensation to Ms. Siebert
of $1.76 million, an increase in contractual incentive bonus compensation of
$355,000 and an increase in the bonus provision for other staff and executives
of $365,000.
Clearing and brokerage fees increased $282,000 or 7.1% to $4.2 million.
Such costs increased substantially less than commission volume due to the effect
of a new clearing cost structure that became effective in the second quarter of
1995.
Advertising and promotion expense increased $186,000 or 8.1% to $2.5
million primarily in increased advertising to differentiate Siebert from other
firms in an increasingly competitive environment.
15
<PAGE>
Communications expense increased $117,000 or 12% to $1.1 million due to
increased market volume, increased use of "800" number service resulting from
national television advertising and increased use of Siebert's market phone
service for orders as well as customer inquiries. Also as a result of increased
volume, the cost of quote services increased $58,000 or 14%.
Occupancy costs increased $3,000 or 0.9% to $326,000 primarily from
cost escalation provisions in existing leases.
Interest expense declined $34,000 or 5.7% to $568,000 primarily due to
the decreased use of equity trading strategies that involve large short
positions. Dividend charges against short positions are included as part of
interest expense.
Pro forma provision for income taxes increased $303,000 or 124% to
$548,000 and pro forma net income for 1995 was $697,000, an increase of $385,000
or 123% over 1994, both proportional to a similar increase in pre-tax income.
LIQUIDITY AND CAPITAL RESOURCES
Pending the completion of the sale of all of the securities offered
hereby, the Company will have approximately $__ million in additional cash
and/or short-term securities.
The Company's assets are highly liquid, consisting generally of cash,
money market funds and securities freely salable in the open market. Siebert's
total assets at December 31, 1997 were $17.9 million, of which $2.0 million took
the form of a secured demand note. $13.1 million or 73% of total assets were
highly liquid.
Siebert is subject to the net capital requirements of the SEC, the NYSE
and other regulatory authorities. At December 31, 1997, Siebert's regulatory net
capital was $9.1 million, $8.8 million in excess of its minimum capital
requirement of $250,000.
16
<PAGE>
BUSINESS
GENERAL
The Company is a holding company which conducts all of its business
activities in the retail discount brokerage and investment banking business
through its wholly-owned subsidiary, Muriel Siebert & Co., Inc., a Delaware
corporation ("Siebert"). Muriel Siebert, the first woman member of the New York
Stock Exchange, is the Chair and President and owns approximately 96% of the
outstanding common stock, par value $.01 per share (the "Common Stock"), of the
Company.
The Company is the successor by merger to J. Michaels, Inc. ("JMI"), a
company not previously associated with Siebert Financial Corp. On November 8,
1996, JMI and Muriel Siebert Capital Markets Group, Inc., a Delaware corporation
owned by Ms. Siebert ("MSCMG"), merged and concurrently transferred all of the
assets previously owned by JMI to a liquidating trust. The Company has had no,
nor does it expect to have any, involvement with the liquidating trust.
Following the merger, the Company's fiscal year was changed to December 31.
Siebert was incorporated on June 13, 1969 under the laws of the State
of Delaware. The principal executive offices of the Company and Siebert are
located at 885 Third Avenue, 17th Floor, New York, New York 10022.
BUSINESS OVERVIEW
Siebert provides services to its customers through two main divisions.
Through its Retail division, Siebert provides discount brokerage and related
services to its retail investor accounts. Through its Capital Markets division,
Siebert offers institutional clients equity execution services on an agency
basis as well as equity, fixed income and municipal underwriting and investment
banking services. In addition, this division participates in the secondary
markets for Municipal and U.S. Treasury securities and also trades listed closed
end bond funds and certain other securities for its own account. This
proprietary trading business is segregated from that of the agency business
executed on behalf of institutional clients.
The firm is unique among discount brokerage firms in that, through its
Capital Markets division, it offers a wide variety of underwriting and
investment banking services. Such services include acting as senior manager,
co-manager or otherwise participating in the underwriting or sales syndicates of
municipal, corporate debt and equity, government agency and mortgage/asset
backed securities issues.
The Company believes that it is the largest Woman-Owned Business
Enterprise ("WBE") in the capital markets business in the country through
Siebert and the largest Minority and Women's Business Enterprise ("MWBE") in the
tax exempt underwriting business in the country through its Siebert Brandford
Shank division.
THE RETAIL DIVISION
DISCOUNT BROKERAGE AND RELATED SERVICES. The Securities and Exchange
Commission (the "SEC") eliminated fixed commission rates on securities
transactions on May 1, 1975, a date that would later come to be known as "May
Day," spawning the discount brokerage industry; that very day, on the opening
bell, Siebert executed its first discounted commission trade. The firm has been
in business and a member of The New York Stock Exchange, Inc. (the "NYSE")
longer than any other discount broker.
Siebert's focus in its discount brokerage business is to serve retail
clients who seek a wide selection of quality investment services at commissions
that are substantially lower than those of full-commission firms and competitive
with the national discounters.
Siebert clears all securities transactions on a fully-disclosed basis
through National Financial Services Corp. ("NFSC"), a wholly owned subsidiary of
Fidelity Investments. NFSC, with over $9 billion in assets, adds
state-of-the-art technology as well as back-office experience to the operations
of Siebert supplementing Siebert's in-house systems.
17
<PAGE>
Siebert serves investors who make their own investment decisions.
Siebert seeks to assist its customers in their investment decisions by offering
a number of value added services, including research by fax and quick and easy
access to account information. The firm provides its customers with information
via toll-free 800 service direct to its representatives Monday through Friday
between 7:30 a.m. and 7:30 p.m. Eastern Time. Through its SiebertNet, Siebert
OnLine and Siebert MarketPhone services, 24 hour access is available to
customers.
INDEPENDENT RETAIL EXECUTION SERVICES. Siebert is independent of the
Over-the-Counter ("OTC") and Third Market market makers and consequently offers
what it believes to be the best possible trade executions for customers. Siebert
does not make markets in securities, nor does it position against customer
orders. Most of the firm's listed orders are routed to the primary exchange for
execution, however, all such customer orders are afforded the opportunity for
price improvement. Through a service called NYSE Prime(1), Siebert also has the
ability to document to customers all price improvements received on orders
executed on the NYSE when orders are filled at better than the National Best
Bid/Offer.
The firm's OTC orders are executed through a network of unaffiliated
Nasdaq market makers with no single market maker executing all trades. This
allows Siebert to fill its customer orders by choosing the market maker it deems
most likely in each particular stock quickly and efficiently in all market
conditions. Additionally, the firm offers customers execution services through
the SelectNet(2) and Instinet(3) systems. These systems give customers access to
extended trading hours. Siebert believes that its OTC executions afford its
customers the best possible opportunity for consistent price improvement.
Siebert does not have any affiliation with market makers and therefore does not
execute OTC trades through affiliated market makers.
Siebert executes trades of fixed income securities through its Capital
Markets division. Representatives of this division assist clients in buying,
selling or shopping for competitive yields of fixed income securities, including
municipal bonds, corporate bonds, U.S. Treasuries, mortgage-backed securities,
Government Sponsored Enterprises, Unit Investment Trusts or Certificates of
Deposit. See "Description of Business-Capital Markets Division."
RETAIL CUSTOMER SERVICE. Siebert provides retail customers, at no
additional charge, with personal service via toll-free access to dedicated
customer support personnel for all of its products and services. The customer
service department is located in its home office in New York City. The
department is staffed and supervised by securities professionals qualified to
address all of the clients' needs. Each representative is equipped with powerful
workstations running multiple software programs simultaneously for quick
response to customer inquiries. The workstations display real-time quotes,
market information, up-to-date equity and margin balances, positions and account
history.
PRODUCTS AND SERVICES. Siebert offers retail customers a variety of
products and services designed to assist them with their investment needs and
allow them the convenience of maintaining a single brokerage account for
simplicity and security. The firm backs up its order execution service with a
guarantee that states, "If you are dissatisfied with a trade for any reason,
that trade is commission free," which excludes losses due to fluctuations in the
market value of securities and applies only to commissions.
Siebert's products and services include the Siebert Asset Management
account featuring no-fee, no minimum check writing with payee detail; a dividend
reinvestment program that allows for the automatic reinvestment of cash
dividends as well as capital gains distribution; retirement accounts that are
free of fees if the account maintains assets of at least $10,000; $100 million
in protection per account, consisting of $500,000 in standard insurance and
$99.5 million in additional protection at no charge; and free safekeeping
services.
ELECTRONIC SERVICES. Siebert provides customers with electronic
delivery of services through a variety of means, as discussed below. Siebert
believes, however, that the electronic delivery services,
- ----------
(1) NYSE Prime is a service mark of the New York Stock Exchange, Inc.
(2) SelectNet is a trademark of The Nasdaq Stock Market, Inc.
(3) Instinet is a trademark of Reuters Group PLC.
18
<PAGE>
while cost efficient, do not offer a customer the ultimate in flexibility.
Siebert believes a combination of electronic services and personalized
telephonic service maintains customer loyalty and best serves the needs of most
customers. To that end, all of the services of the firm are supported by trained
licensed securities professionals.
SIEBERTNET - Internet access with features including the efficiency and
manageability of placing low commission stock and option orders, obtaining real
time quotes, confirmation of pending and executed orders, access to late
breaking news and valuable financial reports, as well as current account
information including balances and positions.
SIEBERT ONLINE - the firm's popular PC software runs on Windows 3.1 and
Windows95(4) through a secure private connection. It features easy installation
and intuitive operations but its design lends itself to the active trader as
well. With the click of a mouse, investors can check their account status, get
real-time quotes and place orders 24 hours a day.
SIEBERT MARKETPHONE(R) - allows customers to trade at their convenience
through touch-tone phones and to check balances and executions and receive free
real-time quotes (including closed end mutual funds). The service also permits
automatic transfer to a live broker or the use of the fax-on-demand feature to
select an investment report to be delivered to a fax machine through the firm's
Research by Fax(R) service.
SELECTNET AND INSTINET - gives customers access to extended trading
hours.
PERFORMANCEFAX - allows customers to receive a comprehensive profit and
loss analysis of their portfolios faxed each morning before the market opens.
Alternatively, the customer can select from weekly and monthly schedules for
receipt of PerformanceFax reports.
SIEBERT FUNDEXCHANGE(R) - the FundExchange(R) Mutual Fund service
provides customers with access to approximately 6,000 mutual funds, including
1,800 no-load funds, about 800 of which have no transaction fees.
ON-LINE STATEMENT IMAGING SYSTEM - electronic imaging of customer
statements are displayed directly on the screen of Siebert representatives for
fast accurate detail of customer accounts.
VISA(R)5 DEBIT CARD - allows customers the convenience of a Siebert
VISA debit card.
SIEBERT RESEARCH BY FAX - customers are able to call toll free from any
touch tone telephone and select from a list of research reports that will be
faxed 24 hours a day. Upon request, such reports will be mailed to customers or
made available for customer pick-up at any branch.
VIP PREMIERE STATEMENT - these statements offer a more sophisticated
view of the brokerage account information including an account valuation
section, an asset allocation pie chart, an enhanced activity section and a
detailed income summary section.
Siebert is currently developing and will offer during the next year new
products and services including the following:
o Major upgrades and improvements to each of its major electronic
services - SiebertNet, Siebert Online, and MartketPhone. These
upgrades are intended to improve the efficiency and content of
these services.
o Brand new wireless trading and market data service - this new
product will allow clients to place trades, receive quotes and
access other market information by utilizing the latest in wireless
technology.
- ----------
(4) Windows 3.1 and Windows95 are trademarks of the Microsoft Corporation.
(5) VISA is a registered trademark of VISA International, Inc.
19
<PAGE>
o News and trade execution alert service - customers are able to keep
abreast of the market whether at home or traveling using the firm's
alert service via PC, beeper or fax.
NEW ACCOUNTS DEPARTMENT. Siebert maintains a separate New Accounts
department to familiarize each customer with Siebert's variety of services,
policies and procedures. The department assists in the development of new
business received through the firm's print and broadcast advertising as well as
its referral programs.
The New Accounts department assesses the credit worthiness of customers
and monitors control procedures for each new customer. These procedures include
the use of a combination of nationally recognized fraud prevention services,
credit bureaus and internal controls developed and maintained by Siebert.
Management feels that these procedures minimize Siebert's exposure to customers'
fraudulent activities.
The New Accounts department staff also assists customers in document
management and compliance with regulatory requirements.
RETIREMENT ACCOUNTS. Siebert offers customers a variety of
self-directed retirement accounts for which it acts as agent on all
transactions. Custodial services are provided through an affiliate of NFSC, the
firm's clearing agent, which also serves as trustee for such accounts. IRA, SEPP
IRA, ROTH IRA, 401(k) and KEOGH accounts can be invested in a wide array of
mutual funds, stocks, bonds and other investments all through one consolidated
account. Cash balances in these accounts are swept daily to the money market
fund chosen by the customer. Retirement accounts in excess of $10,000 in assets
are free of maintenance fees. Retirement accounts also enjoy free dividend
reinvestment in more than 12,000 publicly traded securities and mutual funds
allowing customers to automatically reinvest cash dividends and capital gains
distributions for additional shares of the same security.
CUSTOMER FINANCING. Customers' securities transactions are effected on
either a cash or margin basis. Generally, a customer buying securities in a
cash-only brokerage account is required to make payment by the settlement date,
generally three business days after the trade is executed. However, for
purchases of certain types of securities, such as options, a customer must have
a cash or a money market fund balance in his or her account sufficient to pay
for the trade prior to its execution. When selling securities, a customer is
required to deliver the securities, and is entitled to receive the proceeds, on
the settlement date. In an account authorized for margin trading, Siebert
arranges for the clearing agent to lend its customer a portion of the market
value of certain securities up to the limit imposed by the Federal Reserve
Board, which for most equity securities is initially 50%. Such loans are
collateralized by the securities in the customer's account. Short sales of
securities represent sales of borrowed securities and create an obligation to
purchase the securities at a later date. Customers may sell securities short in
a margin account subject to minimum equity and applicable margin requirements
and the availability of such securities to be borrowed.
In permitting a customer to engage in transactions, Siebert assumes the
risk of its customer's failure to meet his or her obligations in the event of
adverse changes in the market value of the securities positions in his or her
account. Both Siebert and its clearing agent reserve the right to set margin
requirements higher than those established by the Federal Reserve Board.
Pursuant to its clearing agreement, Siebert participates in its
clearing agent's income from financing Siebert customers' transactions. See
"Management's Discussion and Analysis or Plan of Operation."
OFFICES. Siebert currently maintains seven retail discount brokerage
offices. See "Properties." Customers can visit the offices to obtain market
information, place orders, open accounts, deliver and receive checks and
securities, and obtain related customer services in person.
Nevertheless, most of Siebert's activities are conducted by telephone and mail.
The New York office remains open Monday through Friday from 7:30 a.m.
to 7:30 p.m., Eastern Time, while branch offices remain open from 9 a.m. to 5
p.m., Eastern Time, to service customers in person and by telephone.
20
<PAGE>
RISK MANAGEMENT. The principal credit risk to which the Company is
exposed on a regular basis is to customers who fail to pay for their purchases
or who fail to maintain the minimum required collateral for amounts borrowed
against securities positions.
Siebert has established policies with respect to maximum purchase
commitments for new customers or customers with inadequate collateral to support
a requested purchase. Managers have some flexibility in allowing certain
transactions. When transactions occur outside normal guidelines, such accounts
are monitored closely until their payment obligation is completed; if the
customer does not meet the commitment, steps are taken to close out the purchase
and minimize any losses.
Siebert has a risk unit specifically responsible for monitoring all
customer positions for the maintenance of required collateral. The unit also
monitors accounts that may be concentrated unduly in one or more securities
whereby a significant decline in the value of a particular concentrated security
could reduce the value of the account's collateral below the account's loan
obligation.
Siebert has not had significant credit losses in the last five years.
INFORMATION SYSTEMS. Siebert's operations rely heavily on its
information processing and communications systems. Siebert's system for
processing securities transactions is highly automated. Registered
representatives equipped with online computer terminals can access customer
account information, obtain securities prices and related information and enter
and confirm orders online.
To support its customer service delivery systems, as well as other
applications such as clearing functions, account administration, record keeping
and direct customer access to investment information, Siebert maintains a
computer network in New York. Through its clearing agent, Siebert's computers
are also linked to the major registered United States securities exchanges, the
National Securities Clearing Corporation and The Depository Trust Company.
Failure of Siebert's information processing or communication systems for a
significant period of time could limit its ability to process its large volume
of transactions accurately and rapidly. This could cause Siebert to be unable to
satisfy its obligations to customers and other securities firms, and could
result in regulatory violations. External events, such as an earthquake or power
failure, loss of external information feeds, such as security price information,
as well as internal malfunctions, such as those that could occur during the
implementation of system modifications, could render part or all of such systems
inoperative.
To enhance the reliability of the system and integrity of data, Siebert
maintains carefully monitored backup and recovery functions. These include
logging of all critical files intra-day, duplication and storage of all critical
data outside of its central computer site each evening, and maintenance of
facilities for backup and communications located offsite.
CAPITAL MARKETS DIVISION
In 1991, Siebert formalized its commitment to its institutional
customer base by creating a separate capital markets division (the "Capital
Markets Division"). This group has served as a co-manager, selling group member
or underwriter on a full spectrum of new issue offerings by municipalities,
corporations and Federal agencies. The Capital Markets Division has been
involved in issues from New York to California. In addition, the Capital Markets
Division's distribution system is extensive.
The two principal areas of the Capital Markets Division are investment
banking and institutional equity execution services.
INVESTMENT BANKING. Siebert offers investment banking services to
corporate and municipal clients through its Capital Markets Division which
participates in public offerings of equity and debt securities with
institutional and individual investors.
Siebert has participated as an underwriter for taxable and tax-exempt
debt, raising capital for many types of issuers including states, counties,
cities, transportation authorities, sewer and water authorities and housing and
education agencies. Since it began underwriting in 1989, the firm has either
senior or co-managed over $99 billion in municipal debt. Siebert has
participated as an underwriter in several of the largest common stock offerings
that have come to market, including Conrail, Allstate, PacTel Corporation, Estee
Lauder and Lucent Technologies. To date, the firm has participated as an
underwriter and/or selling group member in over 210 corporate offerings,
including debt issuances, totaling over $137 billion.
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<PAGE>
During 1996, Siebert formed the Siebert, Brandford, Shank division of
the investment banking group to add to the former activities of Siebert's tax
exempt underwriting department. This division is primarily comprised of a group
of investment banking professionals who were previously employed by the 13th
largest tax exempt underwriting firm in the country. The operations of the
Siebert, Brandford, Shank division will shortly be moved to a newly formed
entity, Siebert, Brandford, Shank & Co., L.L.C. Two individuals, Mr. Napoleon
Brandford and Ms. Suzanne F. Shank, own 51% of the equity and are entitled to
51% of the net profits, after Siebert's recovery of start-up expenses, while
Siebert is entitled to the balance. The group has made Siebert a more
significant factor in the tax exempt underwriting area. The division is expected
to enhance Siebert's government and institutional relationships as well as the
breadth of products that can be made available to retail clients.
Pending transfer to Siebert, Brandford, Shank & Co., L.L.C., the
municipal bond business has been operated as a division of Siebert, utilizing
the financial arrangement previously described.
In addition to occupying a portion of Siebert's existing offices in New
York, the Siebert, Brandford, Shank division operates out of offices in San
Francisco, Seattle, Houston, Chicago, Detroit, Los Angeles and Dallas.
To date, the Siebert, Brandford, Shank division has co-managed
offerings of approximately $20 billion and senior managed offerings of
approximately $700 million. Clients include the States of California, Texas and
Washington and the Cities of New York, Chicago, Detroit and St.
Louis.
The principal sources of revenue of the Capital Markets Division are
underwriting profits and management fees derived from underwriting.
Certain risks are involved in the underwriting of securities.
Underwriting syndicates agree to purchase securities at a discount from the
initial public offering price. If the securities must be sold below the
syndicate cost, an underwriter is exposed to losses on the securities that it
has committed to purchase. In the last several years, investment banking firms
have increasingly underwritten corporate and municipal offerings with fewer
syndicate participants or, in some cases, without an underwriting syndicate. In
such cases, the underwriter assumes a larger part or all of the risk of an
underwriting transaction. Under Federal securities laws, other laws and court
decisions, an underwriter is exposed to substantial potential liability for
material misstatements or omissions of fact in the prospectus used to describe
the securities being offered. While municipal securities are exempt from the
registration requirements of the Securities Act of 1933, as amended,
underwriters of municipal securities nevertheless are exposed to substantial
potential liability in connection with material misstatements or omissions of
fact in the offering documents prepared in connection with offerings of such
securities.
INSTITUTIONAL EQUITY EXECUTION SERVICES. The firm emphasizes
personalized service, professional order handling and client satisfaction to
approximately 600 institutional accounts. It utilizes up to 15 independent floor
brokers that use an extensive network linked via direct "ring down" circuits.
Each broker is strategically located on a major exchange which allows Siebert to
execute orders in all market environments. Although the firm has a proprietary
trading function, it does not execute customer orders against such proprietary
positions because Siebert believes its client's interest in a transaction should
always be placed above any other interest. The firm's institutional client list
includes some of the largest pension funds, investment managers and banks across
the country. The firm trades an average of 540,000 shares daily for
institutional investors and for its own account.
The Institutional Equity Execution Services department utilizes the
Siebert Real-Time List Execution ("SRLX") system. The SRLX system is designed
exclusively for institutional customers who employ the use of basket trading
strategies in their portfolio management. This system enables the Capital
Markets Division to simultaneously manage an array of baskets for multiple
clients while providing real-time analysis. The SRLX system can be integrated
into an existing local area network. It is built with the latest 32 bit
technology to take advantage of today's Pentium(6)-based PCs running Microsoft
Windows95 or
- ----------
(6) Pentium is a trademark of the Intel Corporation.
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Windows NT(7). Data integrity is assured through a private digital T1 line with
built-in network redundancy.
The SRLX system is built for institutional customers with features
designed to add significant value to their trading capabilities. This system's
features include: design and development by in-house professionals for
reliability and speed; sophisticated graphical interface allowing exceptional
control and monitoring; real-time order entry, reporting and messaging from the
inter-market trading network; real-time basket analysis including average
pricing and liquidity; multiple basket management from a single window; account
allocation and automated report uploading; customized client reports; active
intervention for large blocks or inactive stocks; and built-in fail-safe and
recovery system.
ADVERTISING, MARKETING AND PROMOTION
Siebert develops and maintains its retail customer base through printed
advertising in financial publications, broadcast commercials over national and
local cable TV channels as well as promotional efforts and public appearances by
Ms. Siebert. Additionally, a significant portion of the firm's new business is
developed directly from referrals by satisfied customers. Many of the firm's
competitors expend substantial funds in advertising and direct solicitation of
prospects and customers to increase their share of the market.
The Capital Markets Division maintains a practice of announcing in
advance that it will contribute a portion of the net commission revenues it
derives from sales of certain negotiated new issue equity, municipal and
government bonds to charitable organizations. Siebert is certified as a WBE with
numerous states, agencies and authorities. Siebert is the only WBE which offers
both retail and institutional product distribution capabilities. It is also the
largest WBE with significant minority participation. Although it has been a
member of the New York Stock Exchange since 1967, new business opportunities
have become available to it based upon its status as a WBE. See "Description of
Business - Regulation."
COMPETITION
Siebert encounters significant competition from full-commission and
discount brokerage firms, as well as from financial institutions, mutual fund
sponsors and other organizations many of which are significantly larger and
better capitalized than Siebert. The general financial success of the securities
industry over the past several years has strengthened existing competitors.
Siebert believes that such success will continue to attract additional
competitors such as banks, insurance companies, providers of online financial
and information services and others as they expand their product lines. Many of
these competitors are larger, more diversified, have greater capital resources,
and offer a wider range of services and financial products than Siebert. Some
such firms are offering their services over the facilities of the internet and
have devoted more resources to and have more elaborate web sites than the
Company. See "Use of Proceeds." Siebert competes with a wide variety of vendors
of financial services for the same customers. Siebert believes that its main
competitive advantages are quality of execution and service, responsiveness,
price of services and products offered and the breadth of its product line.
Among Siebert's principal retail competitors are Charles Schwab, Quick
and Reilly, Fidelity Investments, Waterhouse Securities and Jack White & Co.
Siebert charges commissions generally lower than some other discount brokers
including Charles Schwab, Quick and Reilly and Fidelity Investments but more
than some others such as Jack White & Co. In investment banking, Siebert's
principal competitors for business include both national and regional firms,
some of whom have resources substantially greater than Siebert's.
REGULATION
The securities industry in the United States is subject to extensive
regulation under both Federal and state laws. The SEC is the Federal agency
charged with administration of the Federal securities laws. Siebert is
registered as a broker-dealer with the SEC, the NYSE and the National
Association of Securities Dealers ("NASD"). Much of the regulation of
broker-dealers has been delegated to self-regulatory organizations, principally
the NASD and national securities exchanges such as the NYSE which is Siebert's
primary regulator with respect to financial and operational compliance. These
self-regulatory
- ----------
(7) Microsoft Windows95 and WindowsNT are trademarks of the Microsoft
Corporation.
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organizations adopt rules (subject to approval by the SEC) governing the
industry and conduct periodic examinations of broker-dealers. Securities firms
are also subject to regulation by state securities authorities in the states in
which they do business. Siebert is registered as a broker-dealer in 48 states,
the District of Columbia and Puerto Rico.
The principal purpose of regulations and discipline of broker-dealers
is the protection of customers and the securities markets, rather than
protection of creditors and stockholders of broker-dealers. The regulations to
which broker-dealers are subject cover all aspects of the securities business,
including training of personnel, sales methods, trading practices among
broker-dealers, uses and safekeeping of customers' funds and securities, capital
structure of securities firms, record keeping, fee arrangements, disclosure to
clients, and the conduct of directors, officers and employees. Additional
legislation, changes in rules promulgated by the SEC and by self-regulatory
organizations or changes in the interpretation or enforcement of existing laws
and rules may directly affect the method of operation and profitability of
broker-dealers and investment advisers. The SEC, self-regulatory organizations
and state securities authorities may conduct administrative proceedings which
can result in censure, fine, cease and desist orders or suspension or expulsion
of a broker-dealer or an investment adviser, its officers or its employees.
Neither the Company nor Siebert has been the subject of any such administrative
proceedings.
As a registered broker-dealer and NASD member organization, Siebert is
required by Federal law to belong to the Securities Investor Protection
Corporation ("SIPC") which provides, in the event of the liquidation of a
broker-dealer, protection for securities held in customer accounts held by the
firm of up to $500,000 per customer, subject to a limitation of $100,000 on
claims for cash balances. The SIPC is funded through assessments on registered
broker-dealers. In addition, Siebert, through its clearing agent, has purchased
from private insurers additional account protection of up to $99.5 million per
customer, as defined, for customer securities positions only. Stocks, bonds,
mutual funds and money market funds are considered securities and are protected
on a share basis for the purposes of SIPC protection and the additional
protection. Neither SIPC protection nor the additional protection applies to
fluctuations in the market value of securities.
Siebert is also authorized by the Municipal Securities Rulemaking Board
to effect transactions in municipal securities on behalf of its customers and
has obtained certain additional registrations with the SEC and state regulatory
agencies necessary to permit it to engage in certain other activities incidental
to its brokerage business.
Margin lending arranged by Siebert is subject to the margin rules of
the Board of Governors of the Federal Reserve System and the NYSE. Under such
rules, broker-dealers are limited in the amount they may lend in connection with
certain purchases and short sales of securities and are also required to impose
certain maintenance requirements on the amount of securities and cash held in
margin accounts. In addition, those rules and rules of the Chicago Board Options
Exchange govern the amount of margin customers must provide and maintain in
writing uncovered options.
In 1996, voters in the State of California approved Proposition 209, a
proposed statewide constitutional amendment by initiative, and the Governor
issued an executive order requiring state officials to immediately implement the
initiative. Proposition 209 bans preferential treatment for women and minorities
in state programs. Under Proposition 209, state agencies have been ordered to
end all quotas or set asides. A number of lawsuits were filed challenging the
constitutionality of the proposition under the Fourteenth Amendment and the
equal protection clause and a court in San Francisco issued an injunction
blocking the implementation of the proposition. The Court of Appeals for the
Ninth Circuit considered the appeal of the injunction blocking Proposition 209's
implementation. Such Court expressly upheld Proposition 209 and the Governor
responded to the decision by signing an executive order abolishing minority
preferences in the awarding of state contacts. Ms. Siebert believes that,
irrespective of the legal requirements, as long as there is a "sensitivity to
diversity and competitive equality," opportunities will be available for
qualified WBEs and MWBEs. See "Description of Business - Advertising, Marketing
and Promotion."
NET CAPITAL REQUIREMENTS
As a registered broker-dealer, Siebert is subject to the SEC's Uniform
Net Capital Rule (Rule 15c3-1) (the "Net Capital Rule"), which has also been
adopted through incorporation by reference in NYSE Rule 325. Siebert is a member
firm of the NYSE and the NASD. The Net Capital Rule
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<PAGE>
specifies minimum net capital requirements for all registered broker-dealers and
is designed to measure financial integrity and liquidity. Failure to maintain
the required regulatory net capital may subject a firm to suspension or
expulsion by the NYSE and the NASD, certain punitive actions by the SEC and
other regulatory bodies and, ultimately, may require a firm's liquidation.
Regulatory net capital is defined as net worth (assets minus
liabilities), plus qualifying subordinated borrowings, less certain deductions
that result from excluding assets that are not readily convertible into cash and
from conservatively valuing certain other assets. These deductions include
charges that discount the value of firm security positions to reflect the
possibility of adverse changes in market value prior to disposition.
The Net Capital Rule requires notice of equity capital withdrawals to
be provided to the SEC prior to and subsequent to withdrawals exceeding certain
sizes. The Net Capital Rule also allows the SEC, under limited circumstances, to
restrict a broker-dealer from withdrawing equity capital for up to 20 business
days.
The firm falls within the provisions of Rule 240.15c3-1(a)(1)(ii)
promulgated by the SEC. Siebert has elected to use the alternative method,
permitted by the rule, which requires that Siebert maintain minimum net capital,
as defined, equal to the greater of $250,000 or 2 percent of aggregate debit
balances arising from customer transactions, as defined. (The net capital rule
of the NYSE also provides that equity capital may not be withdrawn or cash
dividends paid if resulting net capital would be less than 5 percent of
aggregate debits.) At December 31, 1997 and 1996, Siebert had net capital of
$9.1 million and $7.8 million, respectively, and net capital requirements of
$250,000 under Regulation 240.15c3-1(a)(1)(ii). Siebert is not subject to SEC
Rule 15c3-3 and claims exemption from the reserve requirement under Section
15c3-3(k)(2)(ii).
The firm maintains net capital in excess of the SEC Rule 17a-11 requirement.
EMPLOYEES
As of April 8, 1998, the Company had approximately 120 employees, all
of whom were full time and four of whom were corporate officers. None of the
employees are represented by a union, and the Company believes that its
relations with its employees are good.
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<TABLE>
<CAPTION>
PROPERTIES
Siebert operates its business out of the following fourteen leased
offices:
Approximate Expiration
Office Area in Date Of Current Renewal
Location Square Feet Lease Terms
- -------- --------------- --------------- -------
<S> <C> <C> <C>
Corporate Headquarters, Retail and
Investment Banking Office
- -------------------------
885 Third Ave.
New York, NY 10022 7,828 SF 4/30/03 None
Retail Offices
- --------------
9693 Wilshire Boulevard 1,000 SF 12/31/00 None
Beverly Hills, CA 90212
4400 North Federal Highway 1,038 SF 2/28/02 None
Boca Raton, FL 33431
66 South Street 1,341 SF 8/31/98 None
Morristown, NJ 07960
400 Fifth Avenue - South 1,008 SF 4/22/99 None
Naples, FL 33940
240A South County Road 770 SF 10/14/00 2 year option
Palm Beach, FL 33480
9569 Harding Avenue 1,150 SF 9/30/98 None
Surfside, FL 33154
Investment Banking Offices
- --------------------------
30 N. Lasalle Street 1,613 SF 8/31/99 None
Chicago, IL 60602
1845 Woodall Rodgers Freeway 224 SF Month to month None
Dallas, TX 75201
400 Renaissance Center 1,500 SF Month to month None
Detroit, MI 48243
400 Louisiana 1,513 SF Month to month None
Houston, TX 77002
523 West 6th Street 1,138 SF 5/16/98 None
Los Angeles, CA 90014
220 Sansome Street 3,250 SF 2/28/00 None
San Francisco, CA 94104
601 Union Street 325 SF 4/30/98 1 year option
Seattle, WA 98101
</TABLE>
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The Company believes that its properties are in good condition and are
suitable and adequate for the Company's business operations.
LEGAL PROCEEDINGS
Siebert is involved in various routine lawsuits of a nature which is
deemed customary and incidental to its business. In the opinion of management,
the ultimate disposition of such actions will not have a material adverse effect
on its financial position or results of operations.
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<PAGE>
MANAGEMENT
DIRECTORS AND EXECUTIVE OFFICERS
The directors and executive officers of the Company are:
Name Age Position
- ---- --- --------
Muriel F. Siebert 65 Chair, President and Director
Nicholas P. Dermigny 40 Executive Vice President, Chief Operating
Officer and Director
Richard M. Feldman 36 Executive Vice President, Chief Financial
Officer and Assistant Secretary
Daniel Iesu 38 Secretary
Patricia L. Francy 53 Director
Jane H. Macon 51 Director
Monte E. Wetzler 61 Director
Certain information furnished to the Company by each director and
executive officer is set forth below.
Muriel F. Siebert has been Chair, President and a director of Siebert
since 1967 and the Company since November 8, 1996. The first woman member of the
New York Stock Exchange on December 28, 1967, Ms. Siebert served as
Superintendent of Banks of the State of New York from 1977 to 1982. She is a
director of the New York State Business Council, the National Women's Business
Council, the International Women's Forum and the Boy Scouts of Greater New York.
Nicholas P. Dermigny has been Executive Vice President and Chief
Operating Officer of Siebert since joining the firm in 1989 and the Company
since November 8, 1996. Prior to 1993, he was responsible for the Retail
division. Mr. Dermigny became a director of the Company on November 8, 1996.
Richard M. Feldman has been Executive Vice President, Chief Financial
Officer and Assistant Secretary of Siebert and the Company since October 20,
1997. From August 1992 to October 1997, Mr. Feldman served as Chief Financial
Officer of various broker dealers, including Waterhouse Securities, Inc., a
national discount brokerage firm headquartered in New York City. Prior to these
positions, Mr. Feldman worked ten years for Deloitte & Touche, a large
international accounting firm. Mr. Feldman is a Certified Public Accountant.
Daniel Iesu has been Secretary of Siebert since October 1996 and of the
Company since November 8, 1996. He has been Controller of Siebert since 1989.
Patricia L. Francy is Treasurer and Controller of Columbia University.
She previously served as the University's Director of Finance and Director of
Budget Operations and has been associated with the University since 1969. Ms.
Francy became a director of the Company on March 11, 1997.
Jane H. Macon is a partner with the law firm of Fulbright & Jaworski
L.L.P., San Antonio, Texas. Ms. Macon has been associated with the firm since
1983. Ms. Macon became a director of the Company on November 8, 1996.
Monte E. Wetzler is a partner with the New York law firm of Brown
Raysman Millstein Felder & Steiner, LLP and chairman of its corporate
department. From 1988 until October 31, 1996, Mr. Wetzler was a partner with the
New York law firm of Whitman Breed Abbott & Morgan, chairman of its
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<PAGE>
corporate department and a member of its executive committee. Mr. Wetzler became
a director of the Company on November 8, 1996.
The Board of Directors has standing Audit and Compensation Committees
consisting of Ms. Francy, Ms. Macon and Mr. Wetzler with Ms. Siebert serving as
a non-voting member.
Directors are elected by the shareholders at each annual meeting or, in
the case of a vacancy, appointed by the directors then in office, to serve until
the next annual meeting or until their successors are elected and qualified.
Pursuant to the Company's bylaws, its officers are chosen annually by the Board
of Directors and hold office until their respective successors are chosen and
qualified.
EXECUTIVE COMPENSATION OF THE COMPANY
The following table sets forth certain information with respect to
compensation awarded to, earned by or paid to (a) the Company's Chief Executive
Officer and (b) each of the four most highly compensated executive officers of
the Company as of the 1997 year end (other than the Chief Executive Officer)
whose total annual salary and bonus exceeded $100,000, in each case for the
preceding three fiscal years (collectively, the "Named Executives"). In 1997,
1996 and 1995, there were only two such persons.
SUMMARY COMPENSATION TABLE
Name and Principal Position Year Salary ($) Bonus($)
- --------------------------- ---- ---------- --------
Muriel F. Siebert 1997 $ 150,000 $ --
Chair and President 1996 150,000 2,975,000
1995 108,000 3,017,000
Nicholas P. Dermigny 1997 125,000 187,500
Executive Vice President 1996 125,000 205,000
and Chief Operating Officer 1995 125,000 175,000
Daniel Iesu 1997 50,000 65,000
Secretary 1996 50,000 53,250
1995 47,692 42,500
COMPENSATION OF DIRECTORS
Directors who are not employees of the Company or its subsidiaries are
paid a fee at an annual rate of $10,000. On March 11, 1997, each of the
non-employee directors of the Company received an option to purchase 40,000
shares of Common Stock at an exercise price of $2.313 per share expiring on the
fifth anniversary of the date of grant. Officers and employees of the Company or
its subsidiaries receive no remuneration for their services as directors. The
Company indemnifies its directors to the extent permitted by applicable law.
STOCK OPTION PLAN
The Company's 1997 Stock Option Plan (the "Stock Option Plan") was
adopted by the Board of Directors in March 1997 and approved by the shareholders
on December 1, 1997. The Stock Option Plan permits the issuance of either
options intended to qualify as incentive stock options ("Incentive Stock
Options") under Section 422 of the Internal Revenue Code of 1986, as amended
(the "Code"), or options not intended to so qualify ("Nonstatutory Stock
Options"). The aggregate fair market value of Common Stock for which a
participant is granted Incentive Stock Options that first become exercisable
during any given calendar year will be limited to $100,000. To the extent such
limitation is exceeded, an option will be treated as a Nonstatutory Stock
Option.
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<PAGE>
The Stock Option Plan provides for the grant of options to purchase up
to 2,100,000 shares of Common Stock to employees of the Company and its
subsidiaries. The Stock Option Plan is administered by a committee of the Board
of Directors consisting of Patricia L. Francy, Jane H. Macon and Monte E.
Wetzler (the "Committee") that selects persons to receive awards under the Stock
Option Plan, determines the amount of each award and the terms and conditions
governing such award, interprets the Stock Option Plan and any awards granted
thereunder, establishes rules and regulations for the administration of the
Stock Option Plan and takes any other action necessary or desirable for the
administration of the Stock Option Plan. The Stock Option Plan may be amended by
the Board of Directors as it deems advisable; PROVIDED, HOWEVER, that no
amendment will become effective unless approved by affirmative vote of the
Company's shareholders if such approval is necessary for the continued validity
of the Stock Option Plan or if the failure to obtain such approval would
adversely affect the compliance of the Stock Option Plan under any applicable
rule or regulation. No amendment may, without the consent of a participant,
impair such participant's rights under any option previously granted under the
Stock Option Plan.
The price for which shares of Common Stock may be purchased upon the
exercise of an option will be the fair market value of such shares on the date
of the grant of such option; PROVIDED, HOWEVER, that an Incentive Stock Option
granted to an employee who owns stock possessing more than 10% of the total
combined voting power of all classes of stock of the Company shall have a
purchase price for the underlying shares equal to 110% of the fair market value
of the Common Stock on the date of grant. An option may be granted for a term
not to exceed ten years from the date such option is granted. An Incentive Stock
Option awarded to an employee who owns stock possessing more than 10% of the
total combined voting power of all classes of stock of the Company may not, in
any event, be exercisable after the expiration of five years from the date such
Incentive Stock Option is granted. All options will be exercisable in accordance
with the terms and conditions set forth in the option agreements evidencing the
grant of such options. Except under limited circumstances involving termination
of employment due to retirement or death or disability, a participant may not
exercise any option granted under the Stock Option Plan within the first year
after the date of the grant of such option.
Full payment of the purchase price for shares of Common Stock purchased
upon the exercise, in whole or in part, of an option granted under the Stock
Option Plan must be made at the time of such exercise. The Stock Option Plan
provides that the purchase price may be paid in cash or in shares of Common
Stock valued at their fair market value on the date of purchase. Alternatively,
an option may be exercised in whole or in part by delivering a properly executed
exercise notice, together with irrevocable instructions to a broker to deliver
promptly to the Company the amount of sale or loan proceeds necessary to pay the
purchase price and applicable withholding taxes, and any other documents that
the Committee deems necessary.
During a participant's lifetime, options granted under the Stock Option
Plan will be exercisable only by such participant. Furthermore, any options
granted under the Stock Option Plan may not be transferred, other than by will
or by the laws of descent and distribution. Notwithstanding the foregoing, a
participant may transfer a Nonstatutory Stock Option granted under the Stock
Option Plan to his or her spouse, children and/or grandchildren, or to one or
more trusts for the benefit of such family members, if the agreement evidencing
such option so provides and the participant does not receive any consideration
for the transfer.
On May 16, 1997, the Company granted options to certain of its
employees at an exercise price of $2.313 per share, including options to
purchase 200,000 shares of Common Stock to its Executive Vice President and
Chief Operating Officer and 60,000 shares of Common Stock to its Secretary. On
November 6, 1997, the Company granted options to purchase 40,000 shares of
Common Stock to its Executive Vice President and Chief Financial Officer at an
exercise price of $2.219 per share. On February 9, 1998, the Company granted
options to certain of its employees at an exercise price of $2.688 per share,
including options to purchase 40,000 shares of Common Stock to its Executive
Vice President and Chief Operating Officer, 8,000 shares of Common Stock to its
Executive Vice President and Chief Financial Officer and 8,000 shares of Common
Stock to its Secretary. All such options are exercisable at a rate of 20% on the
first, second, third, fourth and fifth anniversaries of the date of grant and
expire after the tenth anniversary of the date of grant; options to purchase an
aggregate of approximately 879,400 shares of Common Stock are currently
outstanding and held by 38 employees. Details of such grants are summarized
below:
30
<PAGE>
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------
1997 STOCK OPTION PLAN
- -------------------------------------------------------------------------------------------------------
NAME AND POSITION FAIR VALUE ($)1 NUMBER OF UNITS
- -------------------------------------------------------------------------------------------------------
<S> <C> <C>
Muriel F. Siebert, Chair and President 0 0
- -------------------------------------------------------------------------------------------------------
Nicholas P. Dermigny, Executive 287,200 240,000
Vice President and Chief Operating Officer
- -------------------------------------------------------------------------------------------------------
Richard M. Feldman, Executive 55,440 48,000
Vice President, Chief Financial Officer
and Assistant Secretary
- -------------------------------------------------------------------------------------------------------
Daniel Iesu, Secretary 82,040 68,000
- -------------------------------------------------------------------------------------------------------
Executive Group (4 persons) 424,680 356,000
- -------------------------------------------------------------------------------------------------------
Patricia L. Francy 0 0
- -------------------------------------------------------------------------------------------------------
Jane H. Macon 0 0
- -------------------------------------------------------------------------------------------------------
Monte E. Wetzler 0 0
- -------------------------------------------------------------------------------------------------------
Non-Executive Director Group (3 persons) 0 0
- -------------------------------------------------------------------------------------------------------
Non-Executive Officer Employee 643,782 523,400
Group (approximately 35 persons)
- -------------------------------------------------------------------------------------------------------
</TABLE>
RESTRICTED STOCK AWARD PLAN
The 1998 Restricted Stock Award Plan (the "Plan"), provides for awards
of not more than 15,000 shares of Common Stock, subject to adjustments for stock
splits, stock dividends and other changes in the Company's capitalization, to
key employees, to be issued either immediately after the award or at a future
date. As a result of the 4 for 1 stock split in April 1998, the 15,000 shares of
Common Stock provided for in the Plan has been adjusted to 60,000 shares. As
provided in the Plan and subject to restrictions, shares awarded may not be
disposed of by the recipients for a period of one year from the date of the
award. Cash dividends on shares awarded are held by the Company for the benefit
of the recipients, subject to the same restrictions as the award. Such dividends
(without interest) are paid to the recipients upon lapse of the restrictions.
Pursuant to the Plan, 400 shares of the Company's Common Stock was
awarded to each of 110 employees of the Company, effective January 5, 1998.
Additional awards of 400 shares were granted to each of three individuals,
effective February 20, 1998. For shares that have been issued, the market value
at the date of the awards was $2.25 and $5.75, respectively.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
As a registered broker-dealer, the Company is subject to the Uniform
Net Capital Rule (Rule 15c3-1) promulgated by the SEC. "Net capital" is defined
as net worth (assets minus liabilities), plus qualifying subordinated
borrowings, less certain deductions. Ms. Siebert has executed subordinated notes
in favor of the Company in the principal amount of $3 million which bear
interest at rates ranging from 4% to 8%.
The foregoing relationship and transactions have been approved by the
Board or a committee of the Board or by the shareholders and, to the extent that
such arrangements are available from non-affiliated parties, are on terms no
less favorable to the Company than those available from non-affiliated parties.
- ------------
1 The fair value of each option grant is estimated on the date of grant using
the Black-Scholes option-pricing model with the following weighted-average
assumptions: dividend yields ranging from 0% to 3.3% percent, expected
volatility ranging from 25% to 39% percent, risk-free interest rates ranging
from 6.20% to 6.43%, and expected lives ranging from 5 to 10 years.
32
<PAGE>
PRINCIPAL SHAREHOLDERS
The following table sets forth, as of April 7, 1998 and as adjusted as
of such date to reflect the sale of the shares offered by this Prospectus,
certain information with respect to beneficial ownership of the Common Stock by
each person (or group of affiliated persons) who is known to the Company to own
beneficially more than 5% of the Common Stock, by each of the Company's
directors and executive officers and by all directors and executive officers as
a group. The persons named in the table have sole voting and investment power
with respect to all shares of Common stock shown as beneficially owned by them.
Name Shares Percentage(1)
- ---- ------ -------------
Muriel F. Siebert 20,212,000 96.3%(2)
885 Third Avenue, Suite 1720
New York, New York 10022
Nicholas P. Dermigny 400 *
Richard M. Feldman 400 *
Daniel Iesu 400 *
Patricia L. Francy 40,000(3) *
Jane H. Macon 40,000(3) *
Monte E. Wetzler 40,000(3) *
Directors and executive officers 20,333,200(4) 96.9%
as a group (6 persons)
- ----------------
* Less than 1%
(1) Percentages computed on the basis of 20,993,640 shares of Common Stock
outstanding as of April 7, 1998 in accordance with Rule 13d-3
promulgated under the Exchange Act.
(2) Includes 72,000 shares of Common Stock owned by the Muriel F. Siebert
Foundation, Inc. as to which shares Ms. Siebert has voting and
investment power.
(3) Consists of 40,000 shares of Common Stock which the director has the
right to acquire pursuant to a stock option grant.
(4) Includes options to purchase an aggregate of 120,000 shares of Common
Stock described in footnote 3 above.
33
<PAGE>
DESCRIPTION OF CAPITAL STOCK
The following general summary of the material terms of the capital
stock of the Company does not purport to be complete and is subject to, and
qualified in its entirety by reference to, the pertinent portions of the
Company's Certificate of Incorporation.
GENERAL
The authorized capital stock of the Company consists of 49,000,000
shares of common stock, par value $.01 per share (the "Common Stock"). As of
April 7, 1998, there were 20,993,640 shares of the Common Stock outstanding. Of
this number, 20,212,000 shares of Common Stock, or 96%, were owned by Muriel F.
Siebert.
COMMON STOCK
GENERAL. There are no redemption or sinking fund provisions applicable
to the shares of Common Stock and such shares are not entitled to any preemptive
rights.
VOTING. Each holder of Common Stock is entitled to one vote for each
share registered in the holder's name on the books of the Company. Since none of
the shares of Common Stock have cumulative voting rights, the holders of more
than 50% of the shares can elect all the directors of the Company if they so
chose and, in that event, the holders of the remaining shares will not be able
to elect any directors.
DIVIDENDS. The holders of Common Stock are entitled to receive such
dividends as may be declared from time to time by the Board of Directors of the
Company from the assets of the Company which are legally available therefor.
LIQUIDATION. Upon the liquidation, dissolution or winding-up of the
Company, holders of Common Stock are entitled to receive, pro rate, after the
prior rights of creditors have been satisfied, all the remaining assets of the
Company available for distribution.
TRANSFER AGENT AND REGISTRAR. American Stock Transfer & Trust Company
is the transfer agent and registrar for the Common Stock.
34
<PAGE>
PLAN OF DISTRIBUTION
The 1,000,000 shares of Common Stock are being offered by the Company
for its own account. The Company is not restricted as to the price or prices at
which it may sell the shares. The aggregate proceeds to the Company from the
sale of the shares of Common Stock will be the purchase price of such shares
sold less the aggregate agents' or brokers' commissions and other expenses of
issuance and distribution not borne by the Company. Further, the Company is not
restricted as to the number of shares which may be sold at any one time. It is
anticipated that sales of the shares of Common Stock being offered hereby, when
made, will be made through customary brokerage channels, either through
broker-dealers acting as agents or brokers for the Company, or through
broker-dealers acting as principals who may then resell the shares of Common
Stock in the over-the-counter market or otherwise, or at private sales in the
over-the-counter market or otherwise, at negotiated prices related to prevailing
market prices at the time of the sales, or by a combination of such methods of
offering. The Company does not currently plan to offer any such shares through
underwriters.
The shares of Common Stock will be offered from time to time for a
period of 30 days following the date of this Prospectus. Thus, the period of
distribution of such shares may occur over a period of time, but not after May
__, 1998.
The Company will comply with the requirements of the Securities Act and
the Securities Exchange Act of 1934, as amended, and the rules and regulations
thereunder in offers and sales of its shares. In particular, the Company will
not: (i) pay commissions or finder's fees to anyone other than normal brokers'
commissions paid to brokers who execute its orders for sales; (ii) bid for or
purchase for its own account or the account of any affiliate, or induce others
to bid for or purchase any of the Company's shares, including those shares
offered by this Prospectus, until its shares have been sold; or (iii) make any
bids for or purchases of such shares, directly or indirectly, for the purpose of
stabilizing the price of the Company's Common Stock. Additionally, the Company,
including brokers through whom its sales are made as well as dealers who
purchase shares being offered hereby for resale, must comply with the prospectus
delivery requirements of the Securities Act during the term of this offering.
The Company will file the Registration Statement of which this
Prospectus is a part and use its best efforts to have it declared effective. The
Company will keep the Registration Statement of which this Prospectus is a part
effective until the Company has sold all of the shares of Common Stock offered
hereby, but in no event for a period exceeding 30 days after the effective date
of such Registration Statement.
TRADING
The outstanding shares of Common Stock are traded in the Nasdaq
SmallCap Market. The Company has applied for listing the shares offered hereby
in the Nasdaq SmallCap Market.
DESCRIPTION OF COMMON STOCK
For a description of the Common Stock, see "Description of Capital
Stock."
35
<PAGE>
LEGAL MATTERS
The validity of the shares of Common Stock offered hereby is being
passed upon for the Company by Brown Raysman Millstein Felder & Steiner, LLP,
New York, New York.
EXPERTS
The consolidated statements of financial condition of Siebert Financial
Corp. and its subsidiary, Muriel Siebert & Co., Inc., as of December 31, 1997
and December 31, 1996, and the related consolidated statements of income,
stockholders' equity and cash flows for each of the years in the three-year
period ended December 31, 1997 included in this Prospectus have been audited by
Richard A. Eisner & Company, LLP, independent auditors, as indicated in their
report with respect thereto, and are included herein in reliance upon such
report given upon authority of said firm as experts in accounting and auditing.
36
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
PAGE
Report of Independent Auditors.........................................F-2
Consolidated Statements of Financial Condition at
December 31, 1997 and 1996 ..........................................F-3
Consolidated Statements of Income for each of the years in
the three-year period ended December 31, 1997........................F-4
Consolidated Statements of Changes in Stockholders' Equity
for each of the years in the three-year period ended December 31,
1997.................................................................F-5
Consolidated Statements of Cash Flows for each of the years
in the three-year period ended December 31,
1997 ................................................................F-6
Notes to Consolidated Financial Statements.............................F-7
F-1
<PAGE>
REPORT OF INDEPENDENT AUDITORS
Board of Directors
Siebert Financial Corp.
New York, New York
We have audited the accompanying consolidated statements of financial condition
of Siebert Financial Corp. and its wholly owned subsidiary as of December 31,
1997 and December 31, 1996, and the related consolidated statements of income,
changes in stockholders' equity and cash flows for each of the years in the
three-year period ended December 31, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Siebert Financial
Corp. and its wholly owned subsidiary as of December 31, 1997 and December 31,
1996, and the consolidated results of their operations and their cash flows for
each of the years in the three-year period ended December 31, 1997, in
conformity with generally accepted accounting principles.
Richard A. Eisner & Company, LLP
New York, New York
February 13, 1998
April 7, 1998 with respect to the third and fourth paragraphs of Note F
F-2
<PAGE>
<TABLE>
<CAPTION>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION
DECEMBER 31,
------------------------------
ASSETS 1997 1996
----------- -----------
<S> <C> <C>
Cash and cash equivalents $ 4,394,142 $ 231,029
Cash equivalents - restricted 1,300,000 --
Receivable from clearing broker 2,134,839 1,141,439
Securities owned, at market value 6,564,668 10,116,248
Secured demand note receivable from affiliate 2,000,000 2,000,000
Furniture, equipment and leasehold improvements, net 475,553 450,254
Investment in affiliate 392,000 --
Prepaid expenses and other assets 620,387 433,738
----------- -----------
$17,881,589 $14,372,708
=========== ===========
LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities:
Securities sold, not yet purchased, at market value $ 2,037,547 $ 1,447,143
Accounts payable and accrued liabilities 3,171,485 2,824,000
----------- -----------
5,209,032 4,271,143
----------- -----------
Commitments and contingent liabilities
Subordinated borrowings payable to affiliate 3,000,000 3,000,000
----------- -----------
Stockholders' equity:
Common stock, $.01 par value; 49,000,000 shares authorized,
20,950,440 shares outstanding at December 31, 1997 and
20,943,588 shares outstanding at December 31, 1996 209,504 209,436
Additional paid-in capital 6,584,963 6,613,972
Retained earnings 2,878,090 278,157
----------- -----------
9,672,557 7,101,565
----------- -----------
$17,881,589 $14,372,708
=========== ===========
</TABLE>
See notes to consolidated financial statements.
F-3
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF INCOME
<TABLE>
<CAPTION>
Year Ended December 31,
---------------------------------------
1997 1996 1995
----------- ----------- -----------
<S> <C> <C> <C>
Revenues:
Commissions and fees $18,879,674 $20,105,127 $15,645,334
Investment banking 4,487,594 2,532,795 1,396,967
Trading profits 1,795,104 868,823 2,608,078
Interest and dividends 704,911 656,434 1,389,612
----------- ----------- -----------
25,867,283 24,163,179 21,039,991
----------- ----------- -----------
Expenses:
Employee compensation and benefits 8,208,006 9,753,847 8,586,116
Clearing fees, including floor brokerage 4,675,368 4,585,398 4,249,050
Advertising and promotion 2,751,755 3,265,692 2,485,426
Communications 1,446,817 1,359,325 1,119,189
Occupancy 648,763 403,534 326,089
Interest 418,405 290,465 568,326
Other general and administrative 3,043,068 2,339,483 2,461,122
----------- ----------- -----------
21,192,182 21,997,744 19,795,318
----------- ----------- -----------
Income before income taxes 4,675,101 2,165,435 --
Provision for income taxes - current 2,057,000 201,000 --
----------- ----------- -----------
NET INCOME - HISTORICAL $ 2,618,101 1,964,435 1,244,673
===========
Pro forma provision for income taxes 752,000 548,000
----------- -----------
NET INCOME - PRO FORMA 1,212,435 $ 696,673
===========
SUPPLEMENTARY PRO FORMA ADJUSTMENT:
Effect of officer's salary reduction as though
1997 salary had been in effect in 1996 2,975,000
Related income taxes (1,309,000)
-----------
SUPPLEMENTARY PRO FORMA NET INCOME $ 2,878,435
===========
Net income per share of common
stock - basic and diluted:
Historical $.12
Pro forma $.06 $.03
Supplementary pro forma $.14
WEIGHTED AVERAGE SHARES DEEMED OUTSTANDING 20,949,484 20,943,588 20,943,588
</TABLE>
See notes to consolidated financial statements.
F-4
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
<TABLE>
<CAPTION>
Common Stock
-------------------------
Number Additional
Of $.01 Par Paid-in Retained
Shares Value Capital Earnings Total
----------- ----------- ----------- ----------- -----------
<S> <C> <C> <C> <C> <C>
BALANCE - JANUARY 1, 1995 20,420,000 $ 204,200 $ -- $ 3,688,257 $ 3,892,457
Net income -- -- -- 1,244,673 1,244,673
----------- ----------- ----------- ----------- -----------
BALANCE - DECEMBER 31, 1995 20,420,000 204,200 -- 4,932,930 5,137,130
Net income as subchapter - S corporation
January 1, 1996 - November 8, 1996 -- -- -- 1,686,278 1,686,278
Transfer upon change in tax status -- -- 6,619,208 (6,619,208) --
Issuance of shares in connection with
reorganization 523,588 5,236 (5,236) -- --
Net income as C corporation
November 9, 1996 - December 31, 1996 -- -- -- 278,157 278,157
----------- ----------- ----------- ----------- -----------
BALANCE - DECEMBER 31, 1996 20,943,588 209,436 6,613,972 278,157 7,101,565
Net income -- -- -- 2,618,101 2,618,101
Issuance of shares in connection with
offering, net of expenses 6,852 68 (29,009) -- (28,941)
Dividend on common stock -- -- -- (18,168) (18,168)
----------- ----------- ----------- ----------- -----------
BALANCE - DECEMBER 31, 1997 20,950,440 $ 209,504 $ 6,584,963 $ 2,878,090 $ 9,672,557
=========== =========== =========== =========== ===========
See notes to consolidated financial statements.
</TABLE>
F-5
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
Year Ended December 31,
----------------------------------------------------
1997 1996 1995
------------- ------------- -------------
<S> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income $ 2,618,101 $ 1,964,435 $ 1,244,673
Adjustments to reconcile net income to net cash provided by
(used in) operating activities:
Depreciation and amortization 157,010 108,460 67,360
Changes in operating assets and liabilities:
Net decrease (increase) in securities owned, at market value 3,551,580 3,630,683 (8,006,577)
Net change in receivable from clearing broker (993,400) (6,377,785) 8,151,165
(Increase) in prepaid expenses and other assets (186,649) (292,409) (2,097)
Net increase (decrease) in securities sold, not yet purchased,
at market value 590,404 868,653 (994,994)
Increase (decrease) in accounts payable and accrued
liabilities 347,485 (515,229) 1,432,940
------------- ------------- -------------
Net cash provided by (used in) operating activities 6,084,531 (613,192) 1,892,470
------------- ------------- -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
Investment in cash equivalents-restricted (1,300,000) - -
Purchase of furniture, equipment and leasehold improvements (182,309) (319,850) (95,771)
Investment in affiliate (392,000) - -
------------- ------------- -------------
Net cash (used in) investing activities (1,874,309) (319,850) (95,771)
------------- ------------- -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
Subordinated borrowings from affiliate - 1,000,000 -
Repayment of subordinated borrowings from affiliate - - (2,000,000)
Issuance of shares, net of expenses (28,941) - -
Dividend on common stock (18,168) - -
------------- ------------- -------------
Net cash (used in) provided by financing activities (47,109) 1,000,000 (2,000,000)
------------- ------------- -------------
Net increase (decrease) in cash and cash equivalents 4,163,113 66,958 (203,301)
Cash and cash equivalents - beginning of year 231,029 164,071 367,372
------------- ------------- -------------
Cash and cash equivalents - end of year $ 4,394,142 $ 231,029 $ 164,071
============= ============= =============
SUPPLEMENTAL CASH FLOW DISCLOSURES:
Cash paid for:
Interest $ 405,000 $ 290,465 $ 568,326
Income taxes 1,796,000 234,850 126,342
SUPPLEMENTAL INFORMATION ON NONCASH FINANCING ACTIVITIES:
During 1995, an affiliate issued a secured demand note to the Company and the
Company issued a subordinated note to a shareholder, both in the amount of
$2,000,000.
See notes to consolidated financial statements.
</TABLE>
F-6
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
[1] ORGANIZATION AND BASIS OF PRESENTATION:
Siebert Financial Corp. ("Financial"), through its wholly owned
subsidiary, Muriel Siebert & Co., Inc. ("Siebert"), engages in the
business of providing discount brokerage services for customers,
investment banking services for institutional clients and trading
securities for its own account.
In accordance with a Plan and Agreement of Merger (the "Agreement") which
closed on November 8, 1996 (the "Merger"), J. Michaels, Inc. ("JMI")
issued 20,420,000 shares to Muriel Siebert in exchange for all the issued
and outstanding shares of Muriel Siebert Capital Markets Group, Inc.,
sole shareholder of Siebert. The Agreement provided that JMI liquidate
all its assets other than shares of Siebert, and distribute the proceeds
to the pre-merger stockholders of JMI who, by virtue of the Merger,
collectively retained a 2 1/2% interest in the surviving company which
has been renamed Siebert Financial Corp. The Merger has been accounted
for as a reorganization of Siebert whereby Financial issued 523,588
shares of its common stock to the pre-merger stockholders of JMI.
Accordingly, the financial statements for 1996 and 1995 are the
historical basis financial statements of Siebert.
The financial statements reflect the results of operations, financial
condition and cash flows of Siebert and, from the date of the Merger,
Financial. All significant intercompany accounts have been eliminated.
Financial and Siebert collectively are referred to herein as the
"Company."
[2] SECURITY TRANSACTIONS:
Prior to 1996, security transactions, commissions, revenues and expenses
were recorded on a settlement date basis, generally the third day
following the transaction for securities and the next day for options.
Revenues and related expenses on a trade date basis were not materially
different. Effective January 1, 1996, security transactions, commissions,
revenues and expenses are recorded on a trade date basis.
Siebert clears all its security transactions through an unaffiliated
clearing firm on a fully disclosed basis. Accordingly, Siebert does not
hold funds or securities for, or owe funds or securities to, its
customers. Those functions are performed by the clearing firm which is
highly capitalized.
F-7
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
[3] INCOME TAXES:
Prior to November 8, 1996, the Company was considered a subchapter-S
corporation for tax purposes. Such status was terminated by virtue of the
Merger. The historical financial statements do not include a provision
for income taxes for the period prior to the termination of the S
election. A pro forma provision for income taxes has been reflected which
represents taxes which would have been provided had the Company operated
as a C corporation for the entire year.
The Company accounts for income taxes utilizing the asset and liability
approach requiring the recognition of deferred tax assets and liabilities
for the expected future tax consequences of temporary differences between
the basis of assets and liabilities for financial reporting purposes and
tax purposes. The Company files a consolidated Federal income tax return.
[4] FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS:
Property and equipment is stated at cost and depreciation is calculated
using the straight-line method over the lives of the assets, generally
five years. Leasehold improvements are amortized over the period of the
lease.
[5] CASH EQUIVALENTS:
For purposes of reporting cash flows, cash equivalents include money
market funds.
[6] ADVERTISING COSTS:
Advertising costs are charged to expense as incurred.
[7] USE OF ESTIMATES:
The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities
and disclosure of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those
estimates.
F-8
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
[8] EARNINGS PER SHARE:
In 1997, the Company adopted SFAS #128, "Earnings Per Share." SFAS #128
requires the reporting of earnings per basic share and earnings per
diluted share. Earnings per basic share are calculated by dividing net
income by the weighted average outstanding shares during the period.
Earnings per diluted share are calculated by dividing net income by the
basic shares and all dilutive securities including options. Adoption of
SFAS #128 had no effect on prior periods.
[9] PRO FORMA AND SUPPLEMENTARY PRO FORMA DATA:
Pro forma net income and pro forma earnings per share give effect to
income taxes which would have been provided had the Company operated as a
C corporation for all of 1996 and 1995.
Supplementary pro forma net income and supplementary pro forma earnings
per share give effect to the adjustment of Ms. Siebert's salary to the
amount set forth in her current salary arrangement and the related tax
effect.
[10] INVESTMENT BANKING:
Investment banking revenues include gains and fees, net of syndicate
expenses, arising primarily from municipal bond offerings in which the
Siebert, Brandford, Shank ("SBS") division of Siebert acts as an
underwriter or agent. Investment banking management fees are recorded on
offering date, sales concessions on settlement date and underwriting fees
at the time the underwriting is completed and the income is reasonably
determinable.
[11] CASH EQUIVALENTS - RESTRICTED:
Cash equivalents - restricted represents cash invested in a money market
account which is pledged as collateral for a secured demand note in the
amount of $1,200,000 executed in favor of Siebert, Brandford, Shank &
Co., L.L.C., an affiliated registered broker dealer.
NOTE B - INVESTMENT IN AFFILIATE
In March 1997, Siebert and two individuals (the "Principals") formed Siebert,
Brandford, Shank & Co., L.L.C. to succeed to the tax exempt underwriting
business of the SBS division of Siebert when regulatory requirements have been
met. The agreements with the Principals provide that profits will be shared 51%
to the Principals and 49% to Siebert. Losses incurred in the amount of
approximately $601,000 through March 10, 1997 are to be recouped by Siebert
prior to any profit allocation to the Principals. Siebert invested $392,000 as
its share
F-9
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE B - INVESTMENT IN AFFILIATE (CONTINUED)
of the members' capital of Siebert, Brandford, Shank & Co., L.L.C. Siebert
operated the SBS division business during 1997 in accordance with the terms of
the agreements with the Principals.
NOTE C - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE
The subordinated borrowings at December 31, 1997 are payable to an affiliate and
consist of the following:
<TABLE>
<CAPTION>
December 31,
-------------------------------
1997 1996
-------------- --------------
<S> <C> <C>
Secured demand note collateral agreement, 4%, due
December 31, 1999 $ 2,000,000 $ 2,000,000
Subordinated note, 8%, due January 31, 1999 500,000 500,000
Subordinated note, 8%, due October 31, 1999 500,000 500,000
-------------- --------------
$ 3,000,000 $ 3,000,000
============== ==============
</TABLE>
The long-term borrowings are automatically renewed for a period of one year if
notice of demand for payment is not given thirteen months prior to maturity.
The subordinated borrowings are available in computing net capital under the
Securities and Exchange Commission's (the "SEC") Uniform Net Capital Rule. To
the extent that such borrowings are required for Siebert's continued compliance
with minimum net capital requirements, they may not be repaid.
Interest paid on subordinated borrowings was approximately $160,000, $123,000
and $160,000 for the years ended December 31, 1997, 1996 and 1995, respectively.
The secured demand note receivable of $2,000,000 at December 31, 1997 and 1996
is collateralized by marketable securities with a market value of approximately
$2,446,000 and $2,363,000, respectively.
F-10
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE D - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET
Furniture, equipment and leasehold improvements consist of the following:
<TABLE>
<CAPTION>
----------------------------
December 31,
------------ ------------
1997 1996
------------ ------------
<S> <C> <C>
Equipment $ 638,534 $ 569,471
Leasehold improvements 128,655 70,576
Furniture and fixtures 84,468 61,539
------------ ------------
851,657 701,586
Less accumulated depreciation and amortization 376,104 251,332
------------ ------------
$ 475,553 $ 450,254
============ ============
</TABLE>
Depreciation and amortization expense for the years ended December 31, 1997,
1996 and 1995 amounted to approximately $157,000, $108,000 and $67,000,
respectively.
NOTE E - INCOME TAXES
Income tax expense (pro forma for periods prior to November 8, 1996) consists of
the following:
<TABLE>
<CAPTION>
Year Ended December 31,
--------------------------------------------------
1997 1996 1995
-------------- -------------- --------------
<S> <C> <C> <C>
Federal income tax $ 1,360,000 $ 624,000 $ 359,000
State and local income tax 697,000 329,000 189,000
-------------- -------------- --------------
Income tax expense $ 2,057,000 $ 953,000 $ 548,000
============== ============== ==============
</TABLE>
A reconciliation between the income tax expense (pro forma for periods prior to
November 8, 1996) and income taxes computed by applying the statutory Federal
income tax rate to income before taxes is as follows:
F-11
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE E - INCOME TAXES (CONTINUED)
<TABLE>
<CAPTION>
Year Ended December 31,
-----------------------------------------
1997 1996 1995
---------- --------- ---------
<S> <C> <C> <C>
Expected income tax provision at statutory
Federal tax rate $1,590,000 $ 736,000 $ 423,000
State and local taxes, net of Federal tax effect 467,000 217,000 125,000
---------- --------- ---------
Income tax expense $2,057,000 $ 953,000 $ 548,000
========== ========= =========
</TABLE>
There are no significant temporary differences which give rise to deferred tax
assets or liabilities at December 31, 1997 and 1996.
NOTE F - STOCKHOLDERS' EQUITY
Siebert is subject to the SEC's Uniform Net Capital Rule (Rule 15c3-1), which
requires the maintenance of minimum net capital. Siebert has elected to use the
alternative method, permitted by the rule, which requires that Siebert maintain
minimum net capital, as defined, equal to the greater of $250,000 or 2 percent
of aggregate debit balances arising from customer transactions, as defined. (The
net capital rule of the New York Stock Exchange also provides that equity
capital may not be withdrawn or cash dividends paid if resulting net capital
would be less than 5 percent of aggregate debits.) At December 31, 1997 and
1996, Siebert had net capital of approximately $9,052,000 and $7,754,000,
respectively, as compared with net capital requirements of $250,000. Siebert
claims exemption from the reserve requirement under Section 15c3-3(k)(2)(ii).
In an offering completed on March 21, 1997, the Company offered to its
shareholders with "odd lots" the opportunity to "round up" their shares to the
next nearest 400 shares. 6,852 shares were issued with proceeds to the Company
of approximately $16,000. Costs related to the offering approximated $45,000.
On December 22, 1997 and March 16, 1998 the Company declared quarterly dividends
of $.0225 per share. The principal shareholder waived her right to receive her
portion of the dividends.
On April 7, 1998 the Company split its stock 4 for 1 in order to comply with the
rules of The Nasdaq Stock Market, Inc. relating to listings on the SmallCap
Market. All share and per share data contained herein have been retroactively
adjusted to reflect this stock split.
F-12
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE G - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND
CONCENTRATIONS OF CREDIT RISK
In the normal course of business, Siebert enters into transactions in various
financial instruments with off-balance sheet risk. This risk includes both
market and credit risk, which may be in excess of the amounts recognized in the
statement of financial condition.
Retail customer transactions are cleared through National Financial Services
Corp. ("NFSC") on a fully disclosed basis. In the event that customers are
unable to fulfill their contractual obligations, NFSC may charge Siebert for any
loss incurred in connection with the purchase or sale of securities at
prevailing market prices to satisfy customers' obligations. Siebert regularly
monitors the activity in its customer accounts for compliance with its margin
requirements.
Siebert is exposed to the risk of loss on unsettled customer transactions in the
event customers and other counterparties are unable to fulfill contractual
obligations. Securities transactions entered into as of December 31, 1997
settled with no adverse effect on Siebert's financial condition.
NOTE H - COMMITMENTS AND CONTINGENT LIABILITIES
The Company rents office space under long-term operating leases expiring in
various periods through 2003. These leases call for base rent plus escalations
for taxes and operating expenses.
Future minimum rental payments for base rent plus operating expenses under these
operating leases are as follows:
Year Ending
December 31, Amount
------------ -----------
1998 $ 362,000
1999 356,000
2000 343,000
2001 325,000
2002 307,000
Thereafter 103,000
-----------
$ 1,796,000
===========
Rent expense, including escalations for operating costs, amounted to
approximately $424,000, $360,000 and $289,000 for the years ended December 31,
1997, 1996 and 1995, respectively. Payments are being charged to expense over
the entire lease term on a straight-line basis.
F-13
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE H - COMMITMENTS AND CONTINGENT LIABILITIES (CONTINUED)
Siebert is party to certain claims, suits and complaints arising in the ordinary
course of business. In the opinion of management, all such claims, suits and
complaints are without merit, or involve amounts which would not have a
significant effect on the financial position of the Company.
Siebert sponsors a defined contribution retirement plan under Section 401(k) of
the Internal Revenue Code that covers substantially all employees. Participant
contributions to the plan are voluntary and are subject to certain limitations.
Siebert may also make discretionary contributions to the plan.
No contributions were made by Siebert in 1997, 1996 and 1995.
Siebert executed a demand note payable in favor of SBS in the amount of
$1,200,000 collaterized by approximately $1,300,000 of cash equivalents which
are reported as cash equivalents - restricted. This obligation is not included
in the Company's statement of financial condition.
NOTE I - OPTIONS
In 1997, the shareholders of the Company approved the 1997 Stock Option Plan
(the "Plan"). The Plan authorizes the grant of options to purchase up to an
aggregate of 2,100,000 shares, subject to adjustment in certain circumstances.
Both non-qualified options and options intended to qualify as "Incentive Stock
Options" under Section 422 of the Internal Revenue Code, as amended, may be
granted under the Plan. A Stock Option Committee of the Board of Directors
administers the Plan which has the authority to determine when options are
granted, the term during which an option may be exercised (provided no option
has a term exceeding 10 years), the exercise price and the exercise period. The
exercise price shall generally be not less than the fair market value on the
date of grant. No option may be granted under the Plan after December 2007.
On March 11, 1997, the Company granted to non-employee directors options to
purchase 120,000 shares of the Company's Common Stock at an exercise price of
$2.313 per share. The directors' options are exercisable six months from the
date of grant and expire five years from the date of grant. On May 16, 1997,
pursuant to the Plan, the Company granted options to certain of its employees to
purchase 799,000 shares of the Company's Common Stock at an exercise price of
$2.313 per share. On November 6, 1997, pursuant to the Plan, the Company granted
options to an employee to purchase 40,000 shares of the Company's Common Stock
at an exercise price of $2.219 per share. All such employee options vest 20% per
year for five years and expire ten years from the date of grant. No employee
options are currently exercisable.
F-14
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE I - OPTIONS (CONTINUED)
A summary of the Company's stock option transactions for the year ended December
31, 1997 is presented below:
<TABLE>
<CAPTION>
1997
-----------------------------
Weighted
Average
Exercise
Shares Price
------------ -----------
<S> <C> <C>
Outstanding - beginning of year
Granted 959,000 $2.31
Forfeited (33,800) $2.31
------------
Outstanding - end of year 925,200 $2.31
============
Exercisable at end of year 120,000 $2.31
Weighted average fair value of options granted $1.175
</TABLE>
The following table summarizes information related to options outstanding at
December 31, 1997:
<TABLE>
<CAPTION>
Options Outstanding Options Exercisable
--------------------------------------------------------------- --------------------------------
Weighted-average Weighted- Weighted-
Range Number Remaining Average Number Average
Exercise Prices Outstanding Contractual Life Exercise Price Exercisable Exercise Price
--------------------- -------------------- -------------------- ------------------ ------------- ------------------
<S> <C> <C> <C> <C> <C> <C>
$2.31 885,200 8.68 Years $2.31 120,000 $2.31
$2.22 40,000 9.85 Years $2.22 - -
-------------- -----------
$2.22 - $2.31 925,200 8.73 Years $2.31 120,000 $2.31
============== ===========
</TABLE>
The fair value of each option grant is estimated on the date of grant using the
Black-Scholes option-pricing model with the following weighted-average
assumptions: dividend yield of 0%, expected volatility of 25%, risk-free
interest rates ranging from 6.21% to 6.43%, and expected lives ranging from 5 to
10 years.
The Company applies APB Opinion 25 and related Interpretations in accounting for
its options. Accordingly, no compensation cost has been recognized for its stock
option grants. The effect of applying SFAS No. 123 on 1997 pro forma net income
is not necessarily representative of the effects on reported net income for
future years due to, among other things, (1) the vesting period of stock options
and (2) the fair value of additional stock options in future years. Had
compensation costs for the Company's stock option grants been determined based
on the fair value at the grant dates for awards, the Company's net income and
earnings per share would have reduced to the pro forma amounts indicated below.
F-15
<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
NOTE I - OPTIONS (CONTINUED)
1997
-------------
Net Income As reported $ 2,618,101
Pro forma $ 2,397,101
Net Income Per Share As reported $ .12
Pro forma $ .11
NOTE J - RECENT ACCOUNTING PRONOUNCEMENTS
In June 1997, the Financial Accounting Standards Board issued Statements of
Financial Accounting Standards No. 130, "Reporting Comprehensive Income" and No.
131, "Disclosure about Segments of an Enterprise and Related Information"
effective for fiscal years beginning after December 15, 1997. The Company
believes that the above pronouncements will not have a significant effect on its
financial position or results of operations.
F-16
<PAGE>
PART II
INFORMATION NOT REQUIRED IN PROSPECTUS
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
The following table sets forth the expenses in connection with the sale
of the Common Stock offered hereby, other than underwriting discounts and
commissions. The amount of such expenses are as follows:
SEC registration fees .......................................... $ 4,462
NASDAQ listing fee ............................................. 7,500
Printing and engraving expenses ................................ 8,000*
Legal fees and expenses ........................................ 25,000*
Accounting fees and expenses ................................... 15,000*
Blue Sky fees and expenses ..................................... 15,000*
Miscellaneous .................................................. 5,038*
Total ........................................ $80,000*
* Estimated
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
1. The Business Corporation Law of the State of New York provides the
following with respect to the indemnification of directors, officers and
employees:
SS.722. AUTHORIZATION FOR INDEMNIFICATION OF DIRECTORS AND OFFICERS
(a) A corporation may indemnify any person made, or threatened to be
made, a party to an action or proceeding (other than one by or in the right of
the corporation to procure a judgment in its favor), whether civil or criminal,
including an action by or in the right of any other corporation of any type or
kind, domestic or foreign, or any partnership, joint venture, trust, employee
benefit plan or other enterprise, which any director or officer of the
corporation served in any capacity at the request of the corporation, by reason
of the fact that he, his testator or intestate, was a director or officer of the
corporation, or serve such other corporation, partnership, joint venture, trust,
employee benefit plan or other enterprise in any capacity, against judgments,
fines, amounts paid in settlement and reasonable expenses, including attorneys'
fees actually and necessarily incurred as a result of such action or proceeding,
or any appeal therein, if such director or officer acted, in good faith, for a
purpose which he reasonably believed to be in, or, in the case of service for
any other corporation or any partnership, joint venture, trust, employee benefit
plan or other enterprise, not opposed to, the best interests of the corporation
and, in criminal actions or proceedings, in addition, had no reasonable cause to
believe that his conduct was unlawful.
(b) The termination of any such civil or criminal action or proceeding
by judgment, settlement, conviction or upon a plea of nolo contendere, or its
equivalent, shall not in itself create a presumption that any such director or
officer did not act, in good faith, for a purpose which he reasonably believed
to be in, or, in the case of service for any other corporation or any
partnership, joint venture, trust, employee benefit plan or other enterprise,
not opposed to, the best interests of the corporation or that he had reasonable
cause to believe that his conduct was unlawful.
(c) A corporation may indemnify any person made, or threatened to be
made, a party to an action by or in the right of the corporation to procure a
judgment in its favor by reason of the fact he, his testator or intestate, is or
was a director or officer of the corporation, or is or was serving at the
request of the corporation as a director or officer of any other corporation of
any type or kind,
II-1
<PAGE>
domestic, foreign, of any partnership, joint venture, trust, employee benefit
plan or other enterprise, against amounts paid in settlement and reasonable
expenses, including attorneys' fees, actually and necessarily incurred by him in
connection with the defense or settlement of such action, or in connection with
an appeal therein, if such director or officer acted, in good faith, for a
purpose which he reasonably believed to be in, or, in the case of service for
any other corporation or any partnership, joint venture, trust, employee benefit
plan or other enterprise, not opposed to, the best interests of the corporation,
except that no indemnification under this paragraph shall be made in respect of
(1) a threatened action, or a pending action which is settled or otherwise
disposed of, or (2) any claim, issue or matter as to which such person shall
have been adjudged to be liable to the corporation, unless and only to the
extent that the court in which the action was brought, or, if no action was
brought, any court of competent jurisdiction, determines upon application that,
in view of all the circumstances of the case, the person is fairly and
reasonably entitled to indemnity for such portion of the settlement amount and
expenses as the court deems proper.
(d) For the purpose of this section, a corporation shall be deemed to
have requested a person to serve an employee benefit plan where the performance
by such person of his duties to the corporation also imposes duties on, or
otherwise involves services by, such person to the plan or participants or
beneficiaries of the plan; excise taxes assessed on a person with respect to an
employee benefit plan pursuant to applicable law shall be considered fines; and
action taken or omitted by a person with respect to an employee benefit plan in
the performance of such person's duties for a purpose reasonably believed by
such person to be in the interest of the participants and beneficiaries of the
plan shall be deemed to be for a purpose which is not opposed to the best
interests of the corporation.
SS.723. PAYMENT OF INDEMNIFICATION OTHER THAN BY COURT AWARD
(a) A person who has been successful, on the merits or otherwise, in
the defense of a civil or criminal action or proceeding of the character
described in section 722 shall be entitled to indemnification as authorized in
such section.
(b) Except as provided in paragraph (a), any indemnification under
section 722 or otherwise permitted by section 721, unless ordered by a court
under section 724 (Indemnification of directors and officers by a court), shall
be made by the corporation, only if authorized in the specific case:
(1) By the board acting by a quorum consisting of directors who are not
parties to such action or proceeding upon a finding that the director or officer
has met the standard of conduct set forth in section 722 or established pursuant
to section 721, as the case may be, or,
(2) If a quorum under subparagraph (1) is not obtainable or, even if
obtainable, a quorum of disinterested directors so directs;
(A) By the board upon the opinion in writing of independent legal
counsel that indemnification is proper in the circumstances because the
applicable standard of conduct set forth in such sections has been met by such
director or officer, or
(B) By the shareholders upon a finding that the director or officer has
met the applicable standard of conduct set forth in such sections.
(c) Expenses incurred in defending a civil or criminal action or
proceeding may be paid by the corporation in advance of the final disposition of
such action or proceeding upon receipt of an undertaking by or on behalf of such
director or officer to repay such amount as, and to the extent, required by
paragraph (a) of section 725.
II-2
<PAGE>
SS.724. INDEMNIFICATION OF DIRECTORS AND OFFICERS BY A COURT
(a) Notwithstanding the failure of a corporation to provide
indemnification, and despite any contrary resolution of the board of the
shareholders in the specific case under section 723 (Payment of indemnification
other than by court award), indemnification shall be awarded by a court to the
extent authorized under Section 722 (Authorization for indemnification of
directors and officers), and paragraph (a) of section 723. Application therefor
may be made, in every case, either:
(1) In the civil action or proceeding in which the expenses were
incurred or other amounts were paid, or
(2) To the supreme court in a separate proceeding, in which case the
application shall set forth the disposition of any previous application made to
any court for the same or similar relief and also reasonable cause for the
failure to make application for such relief in the action or proceeding in which
the expenses were incurred or other amounts were paid.
(b) The application shall be made in such manner and form as may be
required by the applicable rules of court or, in the absence thereof, by
direction of a court to which it is made. Such application shall be upon notice
to the corporation. The court may also direct that notice be given at the
expense of the corporation to the shareholders and such other persons as it may
designate in such manner as it may require.
(c) Where indemnification is sought by judicial action, the court may
allow a person such reasonable expenses, including attorneys' fees, during the
pendency of the litigation as are necessary in connection with his defense
therein, if the court shall find that the defendant has by his pleadings or
during the course of the litigation raised genuine issues of fact or law.
SS.725. OTHER PROVISIONS AFFECTING INDEMNIFICATION OF DIRECTORS
AND OFFICERS
(a) All expenses incurred in defending a civil or criminal action or
proceeding which are advanced by the corporation under paragraph (c) of section
723 (Payment of indemnification other than by court award) or allowed by a court
under paragraph (c) of section 724 (Indemnification of directors and officers by
a court) shall be repaid in case the person receiving such advancement or
allowance is ultimately found, under the procedure set forth in this article,
not to be entitled to indemnification or, where indemnification is granted, to
the extent the expenses so advanced by the corporation or allowed by the court
exceed the indemnification to which he is entitled.
(b) No indemnification, advancement or allowance shall be made under
this article in any circumstance where it appears:
(1) That the indemnification would be inconsistent with the law of the
jurisdiction of incorporation of a foreign corporation which prohibits or
otherwise limits such indemnification;
(2) That the indemnification would be inconsistent with a provision of
the certificate of incorporation, a by-law, a resolution of the board or of the
shareholders, an agreement or other proper corporate action, in effect at the
time of accrual of the alleged cause of action asserted in the threatened or
pending action or proceeding in which the expenses were incurred or other
amounts were paid, which prohibits or otherwise limits indemnification; or
(3) If there has been a settlement approved by the court, that the
indemnification would be inconsistent with any condition with respect to
indemnification expressly imposed by the court in approving the settlement.
II-3
<PAGE>
(c) If any expenses or other amounts are paid by way of
indemnification, otherwise than by court order or action by the shareholders,
the corporation shall, not later than the next annual meeting of shareholders
unless such meeting is held within three months from the date of such payment
and, in any event, within fifteen months from the date of such payment, mail to
its shareholders of record at the time entitled to vote for the election of
directors a statement specifying the persons paid, the amounts paid, and the
nature and status at the time of such payment of the litigation or threatened
litigation.
(d) If any action with respect to indemnification of directors and
officer is taken by way of amendment of the by-laws, resolution of directors, or
by agreement, then the corporation shall, not later than the next annual meeting
of shareholders, unless such meeting is held within three months from the date
of such action, and, in any event, within fifteen months from the date of such
action, mail to its shareholders of record at the time entitled to vote for the
election of directors a statement specifying the action taken.
(e) Any notification required to be made pursuant to the foregoing
paragraph (c) or (d) of this section by any domestic mutual insurer shall be
satisfied by compliance with the corresponding provisions of section one
thousand two hundred sixteen of the insurance law.
(f) The provisions of this article relating to indemnification of
directors and officers and insurance therefor shall apply to domestic
corporations and foreign corporations doing business in this state, except as
provided in section 1320 (Exemption from certain provisions).
SS. 726. INSURANCE FOR INDEMNIFICATION OF DIRECTORS AND OFFICERS
(a) Subject to paragraph (b), a corporation shall have power to
purchase and maintain insurance:
(1) To indemnify the corporation for any obligation which it incurs as
a result of the indemnification of directors and officers under the provisions
of this article, and
(2) To indemnify directors and officers in instances in which they may
be indemnified by the corporation under the provisions of this article, and
(3) To indemnify directors and officers in instances in which they may
not otherwise be indemnified by the corporation under the provisions of this
article provided by the contract of insurance covering such directors and
officers provides, in a manner acceptable to the superintendent of insurance,
for a retention amount and for co-insurance.
(b) No insurance under paragraph (a) may provide for any payment, other
than cost of defense, to or on behalf of any director or officer:
(1) if a judgment or other final adjudication adverse to the insured
director or officer establishes that his acts of active and deliberate
dishonesty were material to the cause of action so adjudicated, or that he
personally gained in fact a financial profit or other advantage to which he was
not legally entitled, or
(2) in relation to any risk the insurance of which is prohibited under
the insurance law of this state.
(c) Insurance under any or all subparagraphs of paragraph (a) may be
included in a single contract or supplement thereto. Retrospective rated
contracts are prohibited.
II-4
<PAGE>
(d) The corporation shall, within the time and to the persons provided
in paragraph (c) of section 725 (Other provisions affecting indemnification of
directors or officers), mail a statement in respect of any insurance it has
purchased or renewed under this section, specifying the insurance carrier, date
of contract, cost of the insurance, corporate positions insured, and a statement
explaining all sums, not previously reported in a statement to shareholders,
paid under any indemnification insurance contract.
(e) This section is the public policy of this state to spread the risk
of corporate management, notwithstanding any other general or special law of
this state or of any other jurisdiction, including the federal government.
2. Article NINTH of the Restated Certificate of Incorporation of the
Company provides as follows:
"The liability to the Corporation and its shareholders of each and
every person who is at any time a director of the Corporation, in such person's
capacity as such director, is, and shall be, limited and eliminated to the full
extent permitted by law (as now or hereafter in effect). Any repeal or
modification of this Paragraph shall not adversely affect any right or
protection of any person existing at the time of such appeal or modification."
3. Section 7.04 of the By-laws of the Company provides as follows:
"The Corporation shall indemnify any person, made a party to an action
by or in the right of the Corporation to procure a judgment in its favor, by
reason of the fact that he, his testator or intestate, is or was a director or
officer of the Corporation, against the reasonable expenses, including
attorneys' fees, actually and necessarily incurred by him in connection with the
defense of such action, or in connection with an appeal therein, except in
relation to matters as to which such director or officer is adjudged to have
breached his duty to the Corporation under Section 717 of the Business
Corporation Law of the State of New York, as now in effect or as amended from
time to time, to the maximum extent that is permitted by and is consistent with
the law."
"The Corporation shall indemnify any person, made, or threatened to be
made, a party to an action or proceeding other than one by or in the right of
the Corporation to procure a judgment in its favor, whether civil or criminal,
including an action by or in the right of any other corporation of any type or
kind, domestic or foreign, which any director or officer of the Corporation
served in any capacity at the request of the Corporation, by reason of the fact
that he, his testator or intestate, was a director or officer of the Corporation
or served such other corporation in any capacity, against judgments, fines,
amounts paid in settlement and reasonable expenses, including attorneys' fees
actually and necessarily incurred as a result of such action or proceeding, or
any appeal therein, if such director or officer acted, in good faith, for a
purpose which he reasonably believed to be in the best interests of the
Corporation and, in criminal actions or proceedings, in addition, had no
reasonable cause to believe that his conduct was unlawful, to the maximum extent
that is permitted by and is consistent with the law. The termination of any such
civil or criminal action or proceeding by judgment, settlement, conviction or
upon a plea of nolo contendere, or its equivalent, shall not in itself create a
presumption that any such director or officer did not act, in good faith, for a
purpose which he reasonably believed to be in the best interests of the
Corporation or that he had reasonable cause to believe that his conduct was
unlawful."
The Corporation indemnifies its executive officers and directors to the
extent permitted by applicable law against liabilities incurred as a result of
their service to the Corporation. Directors are also indemnified to the extent
permitted by applicable law against liabilities incurred as a result of their
service as directors of other corporations when serving at the request of the
Corporation. The Corporation has a directors and officers liability insurance
policy underwritten by Executive
II-5
<PAGE>
Risk Indemnity, Inc. in the aggregate amount of $5 million. The policy term is
from November 8, 1996 to November 8, 1998. As to reimbursements by the insurer
of the Corporation's indemnification expenses, the policy has a $150,000
deductible; there is no deductible for covered liabilities of individual
directors and officers.
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.
Inapplicable.
ITEM 16. EXHIBITS AND FINANCIAL STATEMENTS SCHEDULES.
(a) Exhibits:
Exhibit
Number Description of Exhibit
- ------- ----------------------
2(a) Plan and Agreement of Merger between J. Michaels, Inc. ("JMI") and
Muriel Siebert Capital Markets Group, Inc. ("MSCMG"), dated as of April
24, 1996 ("Merger Agreement") (incorporated by reference to Siebert
Financial Corp.'s Form 10-K for the fiscal year ended December 31,
1996)
2(b) Amendment No. 1 to Merger Agreement, dated as of June 28, 1996
(incorporated by reference to Siebert Financial Corp.'s Form 10-K for
the fiscal year ended December 31, 1996)
2(c) Amendment No. 2 to Merger Agreement, dated as of September 30, 1996
(incorporated by reference to Siebert Financial Corp.'s Form 10-K for
the fiscal year ended December 31, 1996)
2(d) Amendment No. 3 to Merger Agreement, dated as of November 7, 1996
(incorporated by reference to Siebert Financial Corp.'s Form 10-K for
the fiscal year ended December 31, 1996)
3(a) Certificate of Incorporation of Siebert Financial Corp., formally known
as J. Michaels, Inc., originally filed on April 9, 1934, as amended and
restated to date (incorporated by reference to Siebert Financial
Corp.'s Form 10-K for the fiscal year ended December 31, 1996)
3(b) By-laws of Siebert Financial Corp.
II-6
<PAGE>
5 Opinion of Brown Raysman Millstein Felder & Steiner LLP as to the
legality of the securities being registered
10(a) Siebert Financial Corp. 1997 Stock Option Plan (incorporated by
reference to Siebert Financial Corp.'s Form 10-K for the fiscal year
ended December 31, 1996)
10(b) LLC Operating Agreement, among Siebert, Brandford, Shank & Co., LLC,
Muriel Siebert & Co., Inc., Napoleon Brandford III and Suzanne F.
Shank, dated as of March 10, 1997 (incorporated by reference to Siebert
Financial Corp.'s Form 10-K for the fiscal year ended December 31,
1996)
10(c) Services Agreement, between Siebert, Brandford, Shank & Co., LLC and
Muriel Siebert & Co., Inc., dated as of March 10, 1997 (incorporated by
reference to Siebert Financial Corp.'s Form 10-K for the fiscal year
ended December 31, 1996)
10(d) Siebert Financial Corp. 1998 Restricted Stock Award Plan (incorporated
by reference to Siebert Financial Corp.'s Form 10-K for the fiscal year
ended December 31, 1997)
21 List of Subsidiaries of Siebert Financial Corp.
23(a) Consent of Richard A. Eisner & Company, LLP
23(b) Consent of Brown Raysman Millstein Felder & Steiner LLP (included in
their opinion set forth as Exhibit 5 to this Registration Statement)
II-7
<PAGE>
(b) Financial Statement Schedules:
Schedules have been omitted because either they are not required or are
not applicable or because the required information has been included
elsewhere in the financial statements or notes thereto.
ITEM 17. UNDERTAKINGS.
(a) The undersigned registrant hereby undertakes:
(1) To file, during any period in which offers or sales are being
made, a post-effective amendment to this registration statement;
(i) To include any prospectus required by Section 10(a)(3) of the
Securities Act of 1933;
(ii) To reflect in the prospectus any facts or events arising
after the effective date of the registration statement (or the most
recent post-effective amendment thereof) which, individually or in the
aggregate, represent a fundamental change in the information set forth
in the registration statement. Notwithstanding the foregoing, any
increase or decrease in volume of securities offered (if the total
dollar value of securities offered would not exceed that which was
registered) and any deviation from the low or high and of the estimated
maximum offering range may be reflected in the form of prospectus filed
with the SEC pursuant to Rule 424(b) if, in the aggregate, the changes
in volume and price represent no more than 20 percent change in the
maximum aggregate offering price set forth in the "Calculation of
Registration Fee" table in the effective registration statement; and
(iii) To include any material information with respect to the plan
of distribution not previously disclosed in the registration statement
or any material change to such information in the registration
statement;
PROVIDED, HOWEVER, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
registration statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a post-effective amendment by those paragraphs is
contained in periodic reports filed with or furnished to the SEC by the
registrant pursuant to Section 13 or 15(d) of the Securities Exchange Act of
1934 that are incorporated by reference in the registration statement.
(2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be
deemed to be a new registration statement relating to the securities
offering therein, and the offering of such securities at that time
shall be deemed to be the initial BONA FIDE offering thereof.
(3) To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at
the termination of the offering.
* * * *
(i) Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of the Company pursuant to the foregoing provisions, or otherwise, the Company
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the Company of expenses
incurred or paid by director, officer or controlling
II-8
<PAGE>
person of the Company in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Company will, unless in the
opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification is against public policy as expressed in the Securities Act and
will be governed by the final adjudication of such issue.
II-9
<PAGE>
SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, as amended,
the Company has duly caused this Registration Statement on Form S-1 to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of New
York, State of New York, on the 9th day of April, 1998.
SIEBERT FINANCIAL CORP.
By: /s/ Muriel F. Siebert
----------------------------
Muriel F. Siebert
Chair and President
POWER OF ATTORNEY
KNOW ALL PEOPLE BY THESE PRESENTS, that each person whose signature
appears below hereby constitutes and appoints Muriel F. Siebert, Nicholas P.
Dermigny and Richard M. Feldman, and each of them, his true and lawful
attorney-in-fact and agents with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign any
and all amendments (including post-effective amendments) to this Registration
Statement, and to file the same, with all exhibits thereto, and other documents
in connection therewith, with the Securities and Exchange Commission, granting
unto such attorneys-in-fact and agents full power and authority to do and
perform each and every act and thing requisite and necessary to be done in and
about the premises, as fully to all intents and purposes as they might or could
do in person, hereby ratifying and confirming all that said attorneys-in-fact
and agents, or any of them, or their substitutes, may lawfully do or cause to be
done by virtue hereof.
Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement on Form S-1 has been signed below by the following
persons, in the capacities indicated, on April 9, 1998.
<TABLE>
<CAPTION>
Name Title
---- -----
<S> <C> <C>
/s/ Muriel F. Siebert
- -------------------------------------------- Chair, President and Director
Muriel F. Siebert (principal executive officer)
/s/ Nicholas P. Dermigny
- -------------------------------------------- Executive Vice President, Chief Operating Officer and
Nicholas P. Dermigny Director
/s/ Richard M. Feldman
- -------------------------------------------- Executive Vice President and Chief Financial and
Richard M. Feldman Administrative Officer (principal financial and
accounting officer)
/s/ Patricia L. Francy
- -------------------------------------------- Director
Patricia L. Francy
/s/ Jane H. Macon
- -------------------------------------------- Director
Jane H. Macon
/s/ Monte E. Wetzler
- -------------------------------------------- Director
Monte E. Wetzler
</TABLE>
II-10
<PAGE>
EXHIBIT INDEX
Exhibit
Number Description Of Exhibits Page
- ------ ----------------------- ----
2(a) Plan and Agreement of Merger between J. Michaels, Inc.
("JMI") and Muriel Siebert Capital Markets Group, Inc.
("MSCMG"), dated as of April 24, 1996 ("Merger Agreement")
(incorporated by reference to Siebert Financial Corp.'s
Form 10-K for the fiscal year ended December 31, 1996)
2(b) Amendment No. 1 to Merger Agreement, dated as of June 28,
1996 (incorporated by reference to Siebert Financial
Corp.'s Form 10-K for the fiscal year ended December 31,
1996)
2(c) Amendment No. 2 to Merger Agreement, dated as of September
30, 1996 (incorporated by reference to Siebert Financial
Corp.'s Form 10-K for the fiscal year ended December 31,
1996)
2(d) Amendment No. 3 to Merger Agreement, dated as of November
7, 1996 (incorporated by reference to Siebert Financial
Corp.'s Form 10-K for the fiscal year ended December 31,
1996)
3(a) Certificate of Incorporation of Siebert Financial Corp.,
formally known as J. Michaels, Inc., originally filed on
April 9, 1934, as amended and restated to date
(incorporated by reference to Siebert Financial Corp.'s
Form 10-K for the fiscal year ended December 31, 1996)
3(b) By-laws of Siebert Financial Corp.
5 Opinion of Brown Raysman Millstein Felder & Steiner LLP as
to the legality of the securities being registered
10(a) Siebert Financial Corp. 1997 Stock Option Plan
(incorporated by reference to Siebert Financial Corp.'s
Form 10-K for the fiscal year ended December 31, 1996)
10(b) LLC Operating Agreement, among Siebert, Brandford, Shank &
Co., LLC, Muriel Siebert & Co., Inc., Napoleon Brandford
III and Suzanne F. Shank, dated as of March 10, 1997
(incorporated by reference to Siebert Financial Corp.'s
Form 10-K for the fiscal year ended December 31, 1996)
10(c) Services Agreement, between Siebert, Brandford, Shank &
Co., LLC and Muriel Siebert & Co., Inc., dated as of March
10, 1997 (incorporated by reference to Siebert Financial
Corp.'s Form 10-K for the fiscal year ended December 31,
1996)
10(d) Siebert Financial Corp. 1998 Restricted Stock Award Plan
(incorporated by reference to Siebert Financial Corp.'s
Form 10-K for the fiscal year ended December 31, 1997)
<PAGE>
21 List of Subsidiaries of Siebert Financial Corp.
23(a) Consent of Richard A. Eisner & Company, LLP
23(b) Consent of Brown Raysman Millstein Felder & Steiner LLP
(included in their opinion set forth as Exhibit 5 to this
Registration Statement)
EXHIBIT 3(b)
BY-LAWS
-of-
SIEBERT FINANCIAL CORP.
(formerly J. MICHAELS, INC.)
------------------------
(a New York corporation hereinafter called the "Corporation")
ARTICLE I
OFFICES
SECTION 1.01. OFFICE. The office of the Corporation shall be located at
such address in the State of New York, within the City and County provided by
the Certificate of Incorporation, as the Board of Directors shall fix by
resolution.
SECTION 1.02. OTHER OFFICES. The Corporation may also have offices at
such other places within and/or without the State of New York as the Board of
Directors may from time to time determine or the business of the Corporation may
require.
ARTICLE II
SHAREHOLDERS
SECTION 1.01. ANNUAL MEETING. The annual meeting of shareholders for
the election of directors and the transaction of such other business as may come
before it shall be held on such date in each calendar year, and at such place
within or without the State of New York, as shall be fixed by the Board of
Directors and stated in the notice or waiver of notice of the meeting.
SECTION 2.02. SPECIAL MEETINGS. Special meetings of the shareholders,
for any
<PAGE>
purpose or purposes, may be called by the President or by resolution of the
Board of Directors. Special meetings of shareholders, if called by the
President, shall be held at such place within the County or City within the
State of New York in which is located the office of the Corporation specified in
its Certificate of Incorporation as shall be fixed by the President, or at such
place within or without the State of New York as may be designated by the Board
of Directors or consented to in writing by any shareholders not attending such
meeting. Such place shall be stated in the notice or waiver of notice of the
meeting.
SECTION 2.03. QUORUM. The holders of one-third of the shares entitled
to vote thereat shall constitute a quorum at a meeting of shareholders for the
transaction of any business, provided that when a specified item of business is
required to be voted on by a class or series voting as a class, the holders of
one-third of the shares of such class or series shall constitute a quorum for
the transaction of such specified item of business.
SECTION 2.04. BALLOTS. The vote upon any question before any
shareholders' meeting need not be by ballot.
ARTICLE III
DIRECTORS
SECTION 3.01. NUMBER OF DIRECTORS. Subject to the provisions of the
last paragraph of this section, the number of directors which shall constitute
the entire Board shall be not less than three nor more than nine within the
limits above specified. The number of directors shall be determined by
resolution of a majority of the entire Board of Directors or by the shareholders
at an annual or any special meeting.
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<PAGE>
Anything hereinabove in this Section 3.01 to the contrary
notwithstanding, if all the shares of the Corporation are owned beneficially and
of record by less than three shareholders, the number of directors may, if so
determined by resolution of the Board of Directors or by the shareholders at an
annual or special meeting, be less than three but not less than the number of
shareholders.
SECTION 3.02. RESIGNATIONS. Any director of the Corporation may resign
at any time by giving written notice to the Board of Directors, the President or
the Secretary of the Corporation. Such resignation shall take effect at the time
specified therein, if any, or if no time is specified therein, then upon receipt
of such notice by the addressee; and, unless otherwise provided therein, the
acceptance of such resignation shall not be necessary to make it effective.
SECTION 3.03. REMOVAL OF DIRECTORS. Except as expressly provided
otherwise by law, any or all of the directors may be removed at any time (a) for
cause by vote of the shareholders or by action of the Board of Directors or (b)
without cause by vote of the shareholders.
SECTION 3.04. VACANCIES AND NEWLY CREATED DIRECTORSHIPS. If the office
of any director or directors becomes vacant for any reason, including but not
limited to, the removal of a director or directors without cause, the directors
in office, although less than a quorum, by a majority vote, or such number
greater than such majority as the Certificate of Incorporation of the
Corporation may provide, may choose a successor or successors, who shall hold
office for the unexpired term in respect of which such vacancy or vacancies
occurred or until the next election of directors; or any such vacancy may be
filled by the
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<PAGE>
shareholders at any meeting thereof. Newly created directorships resulting from
an increase in the number of directors shall be filled in the same manner as
vacancies as aforesaid.
SECTION 3.05. QUORUM OF DIRECTORS. Except as expressly provided
otherwise by law or in Section 3.04 and in Section 8.01 hereof, at all meetings
of the Board of Directors, one-third of the entire Board, but not less than two
directors, shall be necessary and sufficient to constitute a quorum for the
transaction of business, except that when the Board consists of one director
then one director shall constitute such quorum.
SECTION 3.06. ORGANIZATIONAL MEETING. The first meeting of each newly
elected Board of Directors shall be held at such time and place as shall be
fixed by the vote of the shareholders at the annual meeting and no notice of
such meeting shall be necessary to the newly elected directors in order legally
to constitute the meeting, provided a quorum shall be present. In the event of
the failure of the shareholders to fix the time or place of such first meeting
of the newly elected Board of Directors, or in the event such meeting is not
held at the time and place so fixed by the shareholders, the meeting may be held
at such time and place as shall be specified in a notice given as hereinafter
provided for special meetings of the Board of Directors.
SECTION 3.07. REGULAR MEETINGS. Regular meetings of the Board of
Directors may be held at such time and place as shall from time to time be fixed
by the Board of Directors and no notice thereof shall be necessary.
SECTION 3.08. SPECIAL MEETINGS. Special meetings may be called at any
time by the Chairman of the Board, if any, or by the President or by any two
directors, or by
-4-
<PAGE>
resolution of the Board of Directors. Special meetings shall be held at such
place within the State of New York as shall be fixed by the person or persons
calling the meeting, or at such place within or without the State of New York as
may be designated by the Board of Directors or consented to in writing by any
directors not attending such meeting. Such place shall be stated in the notice
or waiver of notice of the meeting.
Special meetings of the Board of Directors shall be held upon notice to
the directors or waiver thereof. Unless waived, notice of each special meeting
of the directors, stating the time and place of the meeting, shall be given to
each director by delivered letter, by telegram or by personal communication
either over the telephone or otherwise, in each such case not later than the
second day prior to the meeting, or by mailed letter deposited in the United
States mail with postage thereon prepaid not later than the fifth day prior to
the meeting.
SECTION 3.09. COMMITTEES. The Board of Directors, by resolution adopted
by a majority of the entire Board, may designate from among its members an
Executive Committee and other committees, each consisting of three or more
directors, and each of which to the extent provided in such resolution, shall
have all the authority of the Board of Directors, except that no such committee
shall have authority as to the following matters:
(a) The submission to shareholders of any action that
needs shareholders' authorization under the law.
(b) The filling of vacancies in the Board of Directors
or in any committee.
(c) The fixing of compensation of the directors for
serving on the Board of Directors or on any committee.
(d) The amendment or repeal of the By-Laws, or the
adoption of new By-Laws.
(e) The amendment or repeal of any resolution of the
Board of Directors which by its terms shall not be so
amendable or repealable.
-5-
<PAGE>
The Board of Directors may designate one or more directors as alternate
members of any such committee, who may replace any absent member or members at
any meeting of such committee. Each such committee shall serve at the pleasure
of the Board of Directors. Each such committee shall keep minutes of its
proceedings and report the same to the Board of Directors.
Each and every committee of the Board of Directors and each and every
member of each such committee shall be deemed redesignated at each annual
organization meeting of the Board of Directors without the necessity of any
affirmative action at such meeting; except that the term of office of any member
of any such committee shall terminate upon his ceasing, at any time and for any
reason, to be a director of the Corporation.
Regular meetings of any such committee shall be held at such time and
place as shall from time to time be fixed by such committee and no notice
thereof shall be necessary. Special meetings may be called at any time by any
officer of the Corporation or any member of such committee. Notice of each
special meeting of each such committee shall be given (or waived) in the same
manner as notice of a special meeting of the Board of Directors and the place of
any such special meeting of any such committee shall be subject to any
limitations applicable in the case of a similarly called special meeting of the
Board of Directors; provided, however, that the signature of the minutes of any
such meeting by any member of any such committee shall constitute a waiver of
notice of such meeting by such member. A majority of the members of any such
committee shall constitute a quorum for the transaction of business.
-6-
<PAGE>
ARTICLE IV
OFFICERS
SECTION 4.01. EXECUTIVE OFFICERS. The executive officers of the
Corporation shall be a President, a Secretary, a Treasurer, and such number of
Vice Presidents, Assistant Secretaries and Assistant Treasurers, and such other
officers, if any, including a Chairman of the Board of Directors, as the Board
of Directors may from time to time determine. Any officer may, but no officer
need, be chosen from among the Board of Directors, except that the Chairman of
the Board of Directors shall be a member of the Board of Directors.
SECTION 4.02. PRESIDENT. The President shall be the chief executive
officer of the Corporation; he shall preside at all meetings of the shareholders
and, unless a Chairman of the Board of Directors has been elected and is
present, at all meetings of the Board of Directors; he shall have the management
of the business of the Corporation and shall see that all orders and resolutions
of the Board of Directors are carried into effect, subject to the right of the
Board of Directors to delegate any specific powers to any other officer or
officers of the Corporation.
SECTION 4.03. VICE PRESIDENT. Any Vice President of the Corporation
shall have such powers and perform such duties as the Board of Directors may
from time to time prescribe, and shall perform such other duties as may be
prescribed by these By-Laws. The Vice Presidents, if there be more than one Vice
President, shall have such seniority as may be prescribed by the Board of
Directors. In case of the absence, resignation or inability to act of the
President, the Vice President (or if there be more than one Vice President, the
Vice President designated by the Board of Directors) shall perform the duties
and exercise the power of the President.
-7-
<PAGE>
SECTION 4.04. SECRETARY. The Secretary shall attend all sessions of the
Board of Directors and all meetings of the shareholders and act as clerk
thereof, and record all votes and the minutes of all proceedings in a book to be
kept for that purpose. He shall give or cause to be given notice of all meetings
of shareholders and directors and shall perform such other duties as may be
prescribed by the Board of Directors. He shall keep in safe custody the seal of
the Corporation and, when authorized by the Board of Directors, affix it to any
instrument.
SECTION 4.05. TREASURER. The Treasurer, subject to the order of the
Board of Directors, shall have the custody of the corporate funds, securities
and documents, and shall keep full and accurate accounts of receipts and
disbursements in books belonging to the Corporation and shall deposit all moneys
and other valuable effects in the name and to the credit of the Corporation in
such depositories as may be designated by the Board of Directors. He shall
disburse the funds of the Corporation as may be ordered by the Board of
Directors, taking proper vouchers for such disbursements, and shall render to
the President and directors at the regular meetings of the Board of Directors,
or whenever they may require it, an account of all his transactions as Treasurer
and of the financial condition of the Corporation. The Treasurer shall, if
required by the Board of Directors, give the Corporation a bond in such sum or
sums and with such surety or sureties as shall be satisfactory to the Board of
Directors, conditioned upon faithful performance of his duties and for the
restoration to the Corporation in case of his death, resignation, retirement or
removal from office of all books, papers, vouchers, money and other property of
whatever kind in his possession, or under his control belonging to the
Corporation.
-8-
<PAGE>
ARTICLE V
CAPITAL SHARES AND OTHER SECURITIES
SECTION 5.01. FORM OF CERTIFICATES. The shares of the Corporation shall
be represented by certificates in such form as shall be determined by the Board
of Directors.
SECTION 5.02. REGISTRATION OF TRANSFER. Upon surrender to the
Corporation or any transfer agent of the Corporation of a certificate for shares
duly indorsed or accompanied by proper evidence of succession, assignment or
authority to transfer, it shall be the duty of the Corporation or such transfer
agent to issue a new certificate to the person entitled thereto, cancel the old
certificate and record the transaction upon its books.
SECTION 5.03. REGISTERED HOLDERS. The Corporation shall be entitled to
treat and shall be protected in treating the persons in whose names shares or
any warrants, rights, options or instruments of indebtedness stand on the record
of shareholders, warrant holders, rights holders, option holders or holders of
such instruments of indebtedness, as the case may be, as the owners thereof for
all purposes and shall not be bound to recognize any equitable or other claim
to, or interest in, any such share, warrant, right, option or instrument of
indebtedness on the part of any other person, whether or not the Corporation
shall have express or other notice thereof, except as expressly provided
otherwise by law.
SECTION 5.04. NEW CERTIFICATES. The Board of Directors may direct that
a new certificate or certificates be issued in place of any certificate or
certificates theretofore issued by the Corporation, alleged to have been lost,
stolen or destroyed, upon the making of an
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<PAGE>
affidavit of that fact by the person claiming the certificate to be lost, stolen
or destroyed. When authorizing such issue of a new certificate or certificates,
the Board of Directors may, in its discretion and as a condition precedent to
the issuance thereof, require the owner of such lost, stolen or destroyed
certificate or certificates, or his legal representative, to advertise the same
in such manner as it shall require and/or give the Corporation a bond in such
sum and with such surety or sureties as it may direct as indemnity against any
claim that may be made against the Corporation and/or its transfer agent or
transfer clerk and/or its registrar with respect to the certificate alleged to
have been lost, stolen or destroyed, or the issuance of such new certificate or
certificates.
ARTICLE VI
DIVIDENDS AND FINANCIAL NOTICES TO SHAREHOLDERS
SECTION 6.01. DIVIDENDS. Dividends upon the shares of the Corporation,
subject to any provisions of the Certificate of Incorporation relating thereto,
may be declared by the Board of Directors, to the extent permitted by law, at
any regular or special meeting. Before payment of any dividend, there may be set
aside out of the funds of the Corporation available for dividends such sum or
sums as the Board of Directors from time to time in its absolute discretion may
deem proper as a reserve fund to meet contingencies, or for equalizing
dividends, or for repairing or maintaining any property of the Corporation, or
for such other purpose as the Board of Directors shall deem conducive to the
interests of the Corporation, and the Board of Directors may modify or abolish
any such reserve in the manner in which it was created.
-10-
<PAGE>
ARTICLE VII
MISCELLANEOUS
SECTION 7.01. SEAL. The corporate seal shall have inscribed thereon the
name of the Corporation, the year of its incorporation and the words "Corporate
Seal, New York".
SECTION 7.02. CHECKS. All checks, notes, drafts and demands for money
of the Corporation shall be signed by such person or persons as the Board of
Directors may from time to time designate.
SECTION 7.03. FISCAL YEAR. The fiscal year of the Corporation shall be
fixed by resolution of the Board of Directors.
SECTION 7.04. INDEMNIFICATION OF DIRECTORS AND OFFICERS. The
Corporation shall indemnify any person made a party to an action by or in the
right of the Corporation to procure a judgment in its favor by reason of the
fact that he, his testator or intestate, is or was a director or officer of the
Corporation, against the reasonable expenses, including attorneys' fees,
actually and necessarily incurred by him in connection with the defense of such
action, or in connection with an appeal therein, except in relation to matters
as to which such director or officer is adjudged to have breached his duty to
the Corporation under Section 717 of the Business Corporation Law of the State
of New York, as now in effect or as amended from time to time, to the maximum
extent that is permitted by and is consistent with the law.
The Corporation shall indemnify any person made, or threatened to be
made, a party to an action or proceeding other than one by or in the right of
the Corporation to procure a judgment in its favor, whether civil or criminal,
including an action by or in the right of any
-11-
<PAGE>
other corporation of any type or kind, domestic or foreign, which any director
or officer of the Corporation served in any capacity at the request of the
Corporation, by reason of the fact that he, his testator or intestate, was a
director or officer of the Corporation or served such other corporation in any
capacity, against judgments, fines, amounts paid in settlement and reasonable
expenses, including attorneys' fees actually and necessarily incurred as a
result of such action or proceeding, or any appeal therein, if such director or
officer acted, in good faith, for a purpose which he reasonably believed to be
in the best interests of the Corporation and, in criminal actions or
proceedings, in addition, had no reasonable cause to believe that his conduct
was unlawful, to maximum extent that is permitted by and is consistent with the
law. The termination of any such civil or criminal action or proceeding by
judgment, settlement, conviction or upon a plea of nolo contendere, or its
equivalent, shall not in itself create a presumption that any such director or
officer did not act, in good faith, for a purpose which he reasonably believed
to be in the best interests of the Corporation or that he had reasonable cause
to believe that his conduct was unlawful.
SECTION 7.05. LITIGATION. Neither the President nor any other officer
nor any director of the Corporation shall, by virtue of his office of otherwise,
be authorized or empowered to commence or prosecute, in the name of or on behalf
of the Corporation, any action, suit or proceeding before any court or any
governmental or other agency against any past or present officer, director or
shareholder of the Corporation, or the legal representatives of any such past or
present officer, director or shareholder, without being expressly authorized to
do so in each and every case by the affirmative vote of a majority of the entire
Board, or such number greater than such majority as the Certificate of
Incorporation of the Corporation may provide, which vote shall be taken at a
duly convened regular or special meeting of said Board of Directors.
-12-
<PAGE>
SECTION 7.06. ENTIRE BOARD. As used in these By-Laws, "entire Board"
means the total number of directors which the Corporation would have if there
were no vacancies.
SECTION 7.07. SECTION HEADINGS. The headings of the Articles and
Sections of these By-Laws are inserted for convenience of reference only and
shall not be deemed to be a part thereof or used in the construction or
interpretation thereof.
ARTICLE VIII
AMENDMENT OF BY-LAWS
SECTION 8.01. AMENDMENT. These By-Laws, as now in effect or as
hereafter amended from time to time, may be amended or repealed and new or
additional By-Laws adopted at any meeting of the Board of Directors or by vote
of the shareholders entitled to vote in the election of any directors; provided,
however, that any amendment by the Board of Directors changing the number of
directors shall require the vote of a majority of the entire Board, and provided
further, that this Article VIII may be amended only by vote of the shareholders
entitled to vote in the election of any directors.
-13-
EXHIBIT 5
Brown Raysman Millstein Felder & Steiner, LLP
120 West 45th Street
New York, New York 10036
(212) 944-1515
April 10, 1998
Siebert Financial Corp.
885 Third Avenue, Suite 1720
New York, New York 10022
Re: Siebert Financial Corp.
-----------------------
Ladies and Gentlemen:
We refer to the Registration Statement on Form S-1 (the "Registration
Statement") under the Securities Act of 1933, as amended (the "Securities Act"),
filed by Siebert Financial Corp., a New York corporation (the "Company"), with
the Securities and Exchange Commission (the "SEC"). The Registration Statement
covers up to 1,000,000 shares (the "Shares") of the Company's common stock, par
value $.01 per share (the "Common Stock").
We have examined the originals or certified, photostatic or facsimile
copies of such records and other documents as we have deemed relevant and
necessary as the basis for the opinions set forth below. In such examination, we
have assumed the legal capacity of all natural persons, the genuineness of all
signatures, the authenticity of all documents submitted to us as certified or
photostatic copies and the authenticity of the originals of such copies.
Based upon our examination mentioned above, as described above, and
subject to the assumptions and qualifications stated and relying on the
statements of fact contained in the documents that we have examined, we are of
the opinion that the Shares have been duly authorized and, when issued and paid
for, will be validly issued, fully paid and non-assessable.
We consent to the filing of this opinion as an Exhibit to the
Registration Statement. In giving this consent, we do not omit that we are
within the category of persons whose consent is required under Section 7 of the
Securities Act or the General Rules and Regulations of the SEC.
Very truly yours,
BROWN RAYSMAN MILLSTEIN
FELDER & STEINER LLP
EXHIBIT 21
SUBSIDIARIES OF THE REGISTRANT
Muriel Siebert & Co., Inc., a Delaware corporation
EXHIBIT 23(A)
CONSENT OF INDEPENDENT AUDITORS
We consent to the inclusion in this Registration Statement on Form S-1
of our report dated February 13, 1998 (April 7, 1998 with respect to the third
and fourth paragraphs of Note F) on our audits of Siebert Financial Corp. and
Subsidiary as at December 31, 1997 and December 31, 1996 and for each of the
years in the three-year period ended December 31, 1997. We also consent to the
reference to our firm under the caption "Experts."
Richard A. Eisner & Company, LLP
New York, New York
April 8, 1998
