MID PLAINS TELEPHONE INC
10-Q, 1995-11-14
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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<PAGE>
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                 FORM 10-Q

            Quarterly Report Pursuant to Section 13 or 15(d) of
                    The Securities Exchange Act of 1934

For Quarter ended  September 30, 1995     Commission file number 0-8320

                           MID-PLAINS TELEPHONE, INC.                       
           Exact Name of Registrant as Specified in Its Charter)


                WISCONSIN                                  39-0274450       
  (State or Other Jurisdiction of                        (I.R.S. Employer
   Incorporation or Organization)                        Identification No.)


   1912 Parmenter Street, P.O. Box 70, Middleton, Wisconsin         53562   
            (Address of Principal Executive Offices)              (Zip Code)

Registrant's telephone number, including area code      (608) 831-1000      



Indicate by checkmark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes   X     No      

As of September 30, 1995, there were 1,981,789 shares of Common Stock 
outstanding.

                       (Total number of pages - 10)<PAGE>
                        MID-PLAINS TELEPHONE, INC.

                      3rd QUARTER REPORT ON FORM 10-Q

                                  INDEX                 

                                                                 Page
                                                                Number

PART I.  Financial Information

   Item 1.  Financial Statements
              Consolidated Balance Sheets -
                 September 30, 1995 and December 31, 1994        3 - 4

              Consolidated Statements of Income -
                 Three and Nine Month Periods Ended
                 September 30, 1995 and 1994                         5

              Consolidated Statements of Cash Flow -
                 Nine Months Ended September 30, 1995 and 1994       6

              Notes to Consolidated Financial Statements             7


   Item 2.  Management's Discussion and Analysis of
              Financial Condition and Results
              of Operations                                      8 - 9


PART II.  Other Information                                         10


   Item 6.  Exhibits and Reports on Form 8-K                        10
      

Signatures                                                          10

<PAGE>
                        MID-PLAINS TELEPHONE, INC.
                        CONSOLIDATED BALANCE SHEETS
<TABLE>
                                             September 30,  December 31,
                                                  1995          1994    
In Thousands
<S>                                              <C>            <C>            
ASSETS
CURRENT ASSETS
    Cash and cash equivalents                    $  335         $  186
    Accounts receivable -
      Due from subscribers                          952            811   
      Customer sales and services                 1,265            725
      Other, principally connecting companies     1,877          2,032
    Inventories
      Plant materials and supplies                  360            281
      Communications systems and parts              900            863
    Other                                           224            393
                                                  5,913          5,291
PROPERTY, PLANT AND EQUIPMENT
    Telephone, in service and under
      construction, at original cost             46,381         41,041
    Less Accumulated depreciation               (17,598)       (15,383)
                                                 28,783         25,658
INVESTMENT AND OTHER ASSETS
    Cellular limited partnership interest         4,374          2,379
    Other                                           604            561
                                                  4,978          2,940
                                               $ 39,674       $ 33,889

LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
    Current maturities of long-term debt      $    883       $  3,380
    Notes payable to banks                       2,930          1,300
    Accounts payable                             2,920          2,798
    Accrued taxes                                  616              0
    Other                                          637            648
                                                 7,986          8,126
LONG-TERM DEBT                                   7,916          3,574
DEFERRED CREDITS
    Income taxes                                 2,798          2,742
    Investment tax credits                         252            300
    Other                                          946            915
                                                 3,996          3,957
SHAREHOLDERS' EQUITY
    Common stock, par value $3.33-1/3
      share; authorized 3,000,000 shares;
      issued 1,981,789 and 1,974,400
      shares, respectively                       6,606          6,581
    Additional paid-in capital                   5,022          4,806
    Retained earnings                            8,148          6,845
                                                19,776         18,232
                                                39,674         33,889
The accompanying notes to consolidated financial statements are an integral 
part of these statements.       (UNAUDITED)
/TABLE
<PAGE>
                          MID-PLAINS TELEPHONE, INC.
                       CONSOLIDATED STATEMENTS OF INCOME     
<TABLE>
                              Three Months Ended       Nine Months Ended   
                              Sept. 30,    Sept. 30,   Sept. 30,    Sept. 30,
                                1995         1994        1995         1994   
In Thousands Except For Per Share Data
<S>                           <C>           <C>        <C>          <C>
OPERATING REVENUES
 Telephone operations
  Local network services      $1,110        $ 759      $3,144       $2,749
  Network access and long
   distance network service    2,806        2,497       8,512        7,336
  Other                          610          578       1,801        1,527
 System sales and services     2,184        1,265       5,018        3,995
                               6,710        5,099      18,475       15,607
OPERATING EXPENSES
 Telephone operations
  Plant operations               602          521       1,975        1,961
  Depreciation                   783          585       2,269        1,710
  Customer operations            606          482       1,905        1,683
  Corporate operations           630          554       1,771        1,701
  General taxes                  250          223         742          642
 System sales and services 
  Cost of sales and services   1,459          765       3,206        2,336
  Operating expenses             524          548       1,510        1,502
                               4,854        3,678      13,378       11,535 

OPERATING INCOME BEFORE
 INCOME TAXES                  1,856        1,421       5,097        4,072
  Other income                     6            0          13            2
  Interest expense              (288)        (217)       (693)        (672)
                               
INCOME BEFORE INCOME 
 TAX EXPENSE                   1,574        1,204       4,417        3,402
  Income tax expense             598          436       1,670        1,250

NET INCOME                    $  976       $  768      $2,747       $2,152
Average shares considered
 outstanding                   1,981        1,971       1,978        1,968

Earnings per share            $ .49        $ .39       $ 1.39       $ 1.09

Cash dividends per share      $ .25        $ .21       $ .73        $ .63
The accompanying notes to consolidated financial statements are an integral 
part of these statements.      (UNAUDITED) 
/TABLE
<PAGE>
                         MID-PLAINS TELEPHONE, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
                                                 Nine Months Ended              
                                           September 30,   September 30,        
                                                1995             1994           
 In Thousands
<S>                                             <C>           <C>
 CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                   $2,747        $2,152
   Add (Deduct) adjustments to reconcile
    net income to net cash provided by
    operating activities:
     Depreciation and amortization               2,337         1,756
     Deferred income taxes                         (28)           39 
     Change in accounts and other receivables     (602)           90
     Change in inventories                        (116)           (2)   
     Change in accounts payable                    122          (134) 
     Change in other assets and liabilities        917          (943)
        Net cash from operations                 5,377         2,958 

 CASH FLOWS FROM FINANCING ACTIVITIES
   Long-term borrowings                          5,000             0
   Repay long-term debt                         (3,155)         (594)
   Change in notes payable to banks              1,630             0
   Dividends paid                               (1,443)       (1,240)
   Stock purchase plan                             240           225   
        Net cash used in financing               2,272        (1,609)

 CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment   (5,453)       (2,339)
   Investment in cellular partnership           (1,995)            0
   Other, net                                      (52)            0  
        Net cash used in investing              (7,500)       (2,339)

 CASH AND CASH EQUIVALENTS
   Net increase (decrease) during period           149          (990) 
   Beginning of period                             186         1,606 
   End of period                                $  335        $  616 

 Cash paid during the period:
   Interest                                     $  670        $  676
   Income taxes                                 $1,302        $  724

 The accompanying notes to consolidated financial statements are an integral 
 part of these statements.   (UNAUDITED)   
/TABLE
<PAGE>
                    MID-PLAINS TELEPHONE, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.   The unaudited financial statements included herein have been prepared
     pursuant to the rules and regulations of the Securities and Exchange
     Commission.  Certain information in footnote disclosures normally
     included in financial statements prepared in accordance with generally
     accepted accounting principles have been condensed or omitted pursuant
     to such rules and regulations, although the Company believes the
     disclosures are adequate to make the information presented not
     misleading.  It is suggested that these financial statements be read in
     conjunction with the financial statements and the notes thereto included
     in the Company's Form 10-K for the year ended December 31, 1994.

     In the opinion of the Company, the accompanying financial statements
     contain all adjustments (consisting of normal recurring accruals)
     necessary to present fairly the financial position as of September 30,
     1995 and December 31, 1994, and the results of operations and cash flows
     for the nine months ended September 30, 1995 and 1994.  The results for
     the nine months ended September 30, 1995 are not necessarily indicative
     of the results of operations which may be expected for the entire year
     ending December 31, 1995.<PAGE>
 
                        MID-PLAINS TELEPHONE, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS
                     OF FINANCIAL CONDITION AND RESULTS
                                 OF OPERATIONS          
 
RESULTS OF OPERATIONS

Net income increased $208,000 and $595,000 for the third quarter and first
nine months of 1995, respectively, compared to the same periods in 1994.  The
primary factors that influenced the results of operations are discussed below.

Telephone operating revenues increased $692,000 and $1,845,000 for the third
quarter and first nine months of 1995, respectively, compared to the same
periods in 1994.  These increases were due in part to increased local network
service rates in 1995 which increased revenues by 247,000 and 700,000 for the
third quarter and first nine months of 1995, respectively.  Increases were
also due to growth in local and network access and the provision of long
distance services.  Local network service increases were offset in part by a
second quarter 1994 credit of $574,000 to eliminate regulatory liabilities no
longer considered payable.

Telephone operating expenses, which include plant, depreciation, customer,
corporate, and general taxes, increased $506,000 and $965,000 for the third
quarter and first nine months of 1995, respectively, compared to the same
periods in 1994.  Increases in plant, customer and corporate expenses, due
primarily to growth in internal operations and the cost of long distance
services, were offset by a $388,000 charge in the second quarter of 1994 to
eliminate regulatory assets no longer considered recoverable.  Additionally,
the changes in plant, customer and corporate operating expenses for the nine
months ended September 30, 1995 were also due to a reclassification of labor
in 1995 from plant $55,000 and corporate $60,000 operating expenses to
customer operations.  Also, for the third quarter and first nine months ended
September 30, 1995, $101,000 of labor was capitalized resulting from the
installation of new central office equipment.  Depreciation increased due to
growth in telephone plant, and increased central office depreciation of
$118,000 and $356,000 for the third quarter and first nine months of 1995,
respectively, in connection with the pending change-out of central office
equipment.

System sales and service revenues increased $919,000 and $1,023,000 for the
third quarter and first nine months of 1995, respectively, compared to the
same periods in 1994.  Cost of sales, as a percentage of operating revenues,
increased 6.3% and 5.4% for the third quarter and first nine months  of 1995,
respectively, compared to the same periods in 1994.  Operating expenses
decreased $24,000 and increased $8,000 for the third quarter and first nine
months of 1995, respectively, compared to the same periods in 1994.<PAGE>

LIQUIDITY AND CAPITAL COMMITMENTS

As of July 1, 1995, the Company sold $5.0 million of debentures to replace
$2.5 million of debentures due July 1, 1995 and to meet other 1995 cash
requirement.  The Company plans to meet remaining 1995 cash requirements
with cash flows from operation and additional debt financing.  As of
September 30, 1995, the Company has unused bank lines-of-credit of $3
million.<PAGE>
   
                       MID-PLAINS TELEPHONE, INC.

                       PART II.  OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

          (a)  Exhibit 99 - Employee Stock Purchase Plan
               
               The Company has traditionally been authorized by the Wisconsin
               Public Service Commission to sell stock to its employees.  
               This changed as a result of the  Telecommunications Act of 
               1993, enacted by the 1994 Wisconsin Legislature, and the 
               Company adopted the plan attached hereto as Exhibit 99 which 
               took effect in the third quarter of 1995.    

          (b)  Reports on Form 8-K

               In a report filed on Form 8-K dated July 6, 1995, the
               Company reported an issue of Debentures to be known as
               Series 1995 Registered Subordinated Debentures in the amount
               of $5,000,000, and included as an exhibit the Instruments
               defining the rights of security holders including
               indentures.

                               SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.


                                  MID-PLAINS TELEPHONE, INC.       
                                          (Registrant)


Date  November 10, 1995    /s/Howard G. Hopeman                                
                           Howard G. Hopeman, Vice-President and
                           Chief Financial Officer



Date  November 10, 1995    /s/Fredrick E. Urben                                
                           Fredrick E. Urben, Vice-President, 
                           Administration & Human Relations,
                           Secretary & Treasurer<PAGE>
 

<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1995
<CASH>                                             335
<SECURITIES>                                         0
<RECEIVABLES>                                     4094
<ALLOWANCES>                                         0
<INVENTORY>                                       1260
<CURRENT-ASSETS>                                  5913
<PP&E>                                           46381
<DEPRECIATION>                                   17598
<TOTAL-ASSETS>                                   39674
<CURRENT-LIABILITIES>                             7986
<BONDS>                                              0
<COMMON>                                          6606
                                0
                                          0
<OTHER-SE>                                       13170
<TOTAL-LIABILITY-AND-EQUITY>                     39674
<SALES>                                              0
<TOTAL-REVENUES>                                 18475
<CGS>                                                0
<TOTAL-COSTS>                                    13378
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 693
<INCOME-PRETAX>                                   4417
<INCOME-TAX>                                      1670
<INCOME-CONTINUING>                               2747
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      2747
<EPS-PRIMARY>                                     1.39
<EPS-DILUTED>                                     1.39
        <PAGE>

</TABLE>
<PAGE>
                    MID-PLAINS TELEPHONE, INC.
                   EMPLOYEE STOCK PURCHASE PLAN

     1.   Purpose of the Plan.  The purpose of this Employee Stock
Purchase Plan (the "Plan") is to encourage long-term stock
ownership by all employees, officers and directors of Mid-Plains
Telephone, Inc., a Wisconsin corporation (the "Company") and its
subsidiaries and affiliates, through the grant of stock purchase
rights to purchase shares of the Company's common stock.

     2.   Definitions.  As used herein, the following definitions
shall apply:

          (a)  "Board" shall mean the Board of Directors of the
               Company.

          (b)  "Code" shall mean the Internal Revenue Code of
               1986, as amended.

          (c)  "Effective Date" shall mean the date of the
               adoption of the Plan by the Board.

          (d)  "Fair Market Value" of each Share of the Stock
               shall mean the fair market value per share
               determined at least annually by the Board in its
               reasonably exercised discretion.

          (e)  "Eligible Employee" shall mean any employee,
               officer or director of the Company or its
               subsidiaries or affiliates who has completed one
               (1) year of employment with the Company at the time
               of any Stock purchase, and who immediately after
               the commencement of an Offering Period, does not
               own 5% or more of the total combined voting power
               of all classes of stock of the Company, treating
               all stock available to the employee pursuant to the
               Offering as stock owned by the employee and
               applying the attribution rules of section 424(d) of
               the Code.

          (f)  "Fiscal Year" shall be  August 1 - July 31.  

          (g)  "Offering" shall mean an issue of Stock offered for
               sale to an Eligible Employee during an Offering
               Period.

          (h)  "Offering Period" shall mean the period established
               by the Board from time to time for the purchase of
               Stock by Eligible Employees, but shall not exceed
               27 months.
     
          (i)  "Participant" shall mean an Eligible Employee who
               elects to purchase Stock pursuant to this Plan.

          (j)  "Purchase Price" shall mean the price per share at
               which Eligible Employees may purchase common stock
               of the Company pursuant to the Plan determined by
               multiplying the discount by the Fair Market Value.

          (k)  "Secretary" shall mean the Secretary of the Company.

          (l)  "Share" shall mean one share of the Stock.

          (m)  "Stock" shall mean the $3.33 1/3 par value common
               stock of the Company.
          
          (n)  "Stock Subscription Agreement" shall mean the
               written subscription agreement of an Eligible
               Employee for the purchase of Stock in such form as
               required by the Board.

     3.   Shares Subject to the Plan.  The aggregate number of
Shares of Stock  which may be issued pursuant to the Plan shall not
exceed 50,000 shares.

     4.   Administration of the Plan.

          (a)  Plan to be Administered by Board and Secretary. 
               The Plan shall be administered by the Board and the
               Secretary.

          (b)  Powers of the Board.  The Board is authorized to:

               (i)       determine the Fair Market Value of the
                         Stock; 

               (ii)      determine the discount to Fair Market
                         Value at which Eligible Employees may
                         purchase shares.

               (iii)          determine if the Company should
                              offer Shares for sale to Eligible
                              Employees during any given Fiscal
                              Year; and

               (iv)      determine the maximum number of Shares
               available           during any Offering Period for
               purchase by each Eligible          Employee and by
               all Eligible Employees collectively.

          (c)  Powers of the Secretary.  The Secretary is
               authorized to:

               (i)       designate Eligible Employees;

               (ii)      interpret the Plan and establish rules
                         and regulations relating to it;

               (iii)     make all other determinations
                         necessary or advisable in order to
                         administer the Plan.

          (d)  Maintenance of Records: Holding of Meetings.  The
               Board and the Secretary shall maintain a written
               record of their proceedings relating to their
               administration of the Plan.  

          (e)  Decisions of the Board and the Secretary.  All
               decisions, determinations and interpretations of
               the Board and the Secretary shall be final and
               conclusive on all persons affected thereby.

     5.   Effective Date and Duration of Plan.  The Plan shall
become effective upon its adoption by the Board.  The Plan shall
continue in effect from year to year, but pursuant to the terms of
Section 9 herein, it may be amended or terminated by the Company at
any time.

     6.   Purchase of Stock.

          (a)  Purchase Price.  All Shares sold to an Eligible
               Employee under the Plan shall be sold at a Purchase
               Price per share as determined from time to time,
               but at least annually, by the Board but not less
               than 85% of the Share's Fair Market Value.  

          (b)  Exercise Period.  An Eligible Employee may purchase
               Shares during any Offering Period by providing the
               Secretary with written notice of his intention to
               purchase Shares on or before August 1 and/or
               February 1 and by tendering an executed Stock
               Subscription Agreement for such Shares  to be
               purchased on or before August 1 and/or February 1. 

          (c)  Minimum/Maximum Purchase.  Each Eligible Employee
               who elects to purchase Stock pursuant to this Plan
               must purchase a minimum of  one (1) Share.  The
               maximum number of Shares available during any
               Offering Period for purchase by each Eligible
               Employee and by all Eligible Employees collectively
               shall be established by the Board.  If Eligible
               Employees submit offers to purchase more Shares
               than the Board has made available, any such offers
               to purchase shall be reduced proportionately as
               required in such manner as determined by the
               Secretary in his sole discretion.

               No Eligible Employee shall be permitted to purchase
               Stock at a rate which exceeds $25,000 in fair
               market value of such Stock (determined at the time
               the option is granted) for each calendar year in
               which any such option is outstanding at any time.

          (d)  Time and Method of Payment.  Each Eligible Employee
               who elects to purchase Stock pursuant to this Plan
               may either (1) tender a check payable to the
               Company in the amount set forth in Section 13 of
               the Stock Subscription Agreement immediately or
               prior to the termination of the Offering Period
               ("Termination Date"), or (2) complete an
               authorization for a payroll deduction as set forth
               in Section 7 below.

               If the Purchase Price should change during an
               Offering Period a Participant shall have either
               thirty (30) days from the date of the change or
               until the Termination Date whichever is earlier to
               purchase shares at the pre-change Purchase Price. 
               Thereafter, a Participant may only purchase shares
               at the changed Purchase Price.  

               The Secretary shall within seven (7) days of a
               change in the Purchase Price give notice to each
               Participant who has not purchased all of his
               subscribed shares.

     7.   Payroll Deductions.  

          (a)  Commencement of Participation.  An Eligible
               Employee may become a Participant by completing an
               authorization for a payroll deduction on the form
               provided by the Company and filing it with the
               office of the Treasurer of the Company on or before
               the date set therefor by the Secretary, which date
               shall be prior to the commencement of the Offering
               Period ("Offering Period Commencement Date"). 
               Payroll deductions for a Participant shall commence
               on the applicable Offering Period Commencement Date
               when his authorization for a payroll deduction
               becomes effective and shall end on the  Termination
               Date to which such authorization is applicable.

          (b)  Amount of Deduction.  At the time a Participant
               files his authorization for payroll deduction, he
               shall elect to have deductions made from his pay on
               each payday during the time he is a Participant in
               an Offering  which shall be equal to the whole
               number of shares purchased during each pay period
               multiplied by the Purchase Price, the product of
               which shall not exceed 10% of his compensation each
               pay period.  If the Purchase Price changes during
               the Offering Period, the Secretary shall notify
               each Participant who has completed an authorization
               for a payroll deduction for the purchase of Shares
               pursuant to the Plan within seven (7) days thereof. 
               If the Participant fails to alter his payroll
               deduction the Treasurer shall deduct from the
               Participant's pay the whole number of Shares
               purchased during each pay period multiplied by the
               new Purchase Price.  In the case of a part-time
               hourly employee, such employee's  compensation
               during an Offering shall be determined by
               multiplying such employee's hourly rate of pay in
               effect on the Offering Period Commencement Date by
               the number of regularly scheduled hours of work for
               such employee during such Offering.
     
          (c)  Changes in Payroll Deductions.  A Participant may
               discontinue his participation in the Plan as
               provided in Section 7(f) hereof, and  may  alter
               the amount of his payroll deduction by giving
               notice of such alteration to the Treasurer of the
               Company.

          (d)  Leave of Absence.  

               (i)  If a Participant goes on a leave of absence,
                    such Participant shall have the right to
                    elect: (a) to withdraw the balance in his
                    account pursuant to Section 7(f) hereof, (b)
                    to discontinue contributions to the Plan but
                    remain a Participant in the Plan, or (c) to
                    remain a Participant in the Plan during such
                    leave of absence, authorizing deductions to be
                    made from payments by the Company to the
                    Participant during such leave of absence and
                    undertaking to make cash payments to the Plan
                    at the end of each payroll period to the
                    extent that amounts payable by the Company to
                    such Participant are insufficient to meet such
                    Participant's authorized Plan deductions.

               (ii) A Participant on leave of absence shall,
                    subject to the election made by such
                    Participant pursuant to (i) above, continue to
                    be a Participant in the Plan so long as such
                    Participant is on continuous leave of absence. 
                    A Participant who has been on leave of absence
                    for more than 90 days and who therefore is not
                    an employee for the purpose of the Plan shall
                    not be entitled to participate in any Offering
                    commencing after the 90th day of such leave of
                    absence.  Notwithstanding any other provisions
                    of the Plan, unless a Participant on leave of
                    absence returns to regular full time or part
                    time employment with the Company at the
                    earlier of: (a) the termination of such leave
                    of absence or (b) three months from the 90th
                    day of such leave of absence, such
                    Participant's participation in the Plan shall
                    terminate on whichever of such dates first
                    occurs.
          
          (e)  Delivery of Stock.   The Company will deliver to
               each Participant,  bi-annually, the Stock purchased
               under the Plan.

          (f)  Withdrawal of Account.  A Participant may withdraw
               payroll deductions credited to his account under
               the Plan at any time by giving written notice to
               the Treasurer of the Company.  All of the
               Participant's payroll deductions credited to his
               account will be paid to him promptly after receipt
               of his notice of withdrawal, and no further payroll
               deductions will be made from his pay during such
               Offering.

          (g)  Effect on Subsequent Participation.  A
               Participant's withdrawal from any Offering will not
               have any effect upon his eligibility to participate
               in any succeeding Offering or in any similar plan
               which may hereafter be adopted by the Company.

          (h)  Termination of Employment.  Upon termination of the
               Participant's employment for any reason, including
               retirement (but excluding death while in the employ
               of the Company or continuation of a leave of
               absence for a period beyond sixty 60 days),  the
               Company will deliver to that Participant the stock
               purchased under the Plan, or, in the case of his
               death subsequent to the termination of his
               employment, to the person or persons entitled
               thereto .

          (i)  Termination of Employment Due to Death.  Upon
               termination of the Participant's employment because
               of his death, his  spouse, if entitled by the
               Participant's Will or the laws of descent and
               distribution, shall have the right to elect, by
               written notice given to the Treasurer of the
               Company prior to the earlier of the Offering
               Termination Date or the expiration of a period of
               sixty (60) days commencing with the date of the
               death of the Participant, to exercise the
               Participant's option for the purchase of stock on
               the Offering Termination Date next following the
               date of the Participant's death for the purchase of
               the number  of subscribed for but unpurchased
               shares, to which the participant was entitled to
               purchase.

               In the event that no such written notice of
               election shall be duly received by the office of
               the Treasurer of the Company, the  spouse shall
               automatically be deemed to have elected to not have 
               exercised the Participant's option.

          (j)  Non Transferability of Participant's Rights.  The
               Participant's rights under the Plan may not be
               transferred during the life of the Participant and
               the Participant's option to purchase Stock may be
               exercised only by the Participant during the
               Participant's life.  After a Participant's death,
               the Participant's rights under the Plan may be
               transferred only in accordance with and to the
               extent permitted by Section 7(i) hereof.  

     8.   Miscellaneous.
          
          (a)  No Right to Employment.  Nothing in the Plan or in
               any instrument executed pursuant thereto shall
               confer upon any Eligible Employee any right to
               continue in the employ of the Company or shall
               affect the right of management to terminate the
               employment of any Eligible Employee, with or
               without cause.

          (b)  Legal Restrictions.  The Company will not be
               obligated to issue Shares of Stock or make any
               payment if counsel to the Company determines that
               such issuance or payment would violate any law or
               regulation of any governmental authority or any
               agreement between the Company and any national
               securities exchange upon which the Stock is listed.
               In connection with any Stock issuance or transfer,
               the person acquiring the Shares shall, if requested
               by the Company, give assurances satisfactory to
               counsel to the Company regarding such matters as
               the Company may deem desirable to assure compliance
               with all legal requirements. The Company shall in
               no event be obligated to take any affirmative
               action in order to cause the delivery of Shares of
               Stock or other payment by the Company to comply
               with any law or regulation of any governmental
               authority.

          (c)  Choice of Law.  The place of administration of the
               Plan shall be within the State of Wisconsin and the
               validity, interpretation and administration of the
               Plan and any rules, regulations, determinations or
               decisions made thereunder and the rights of any and
               all persons having or claiming to have any interest
               therein or thereunder, shall be determined
               exclusively in accordance with the internal laws of
               the State of Wisconsin. Without limiting the
               generality of the foregoing, the period within
               which any action in connection with the Plan must
               be commenced shall be governed by the laws of the
               State of Wisconsin, without regard to the place
               where the act or omission complained of took place,
               the residents of any party to such action or the
               place where the action may be brought.

          (d)  Financial Statements.  Each year during the term of
               the Plan, the Company shall deliver a copy of its
               annual financial statements to each Participant in
               the Plan.

          (e)  Tense and Gender.  As used herein, the singular
               shall include the plural, the plural the singular,
               and the use of any gender shall include all
               genders.

     9.   Amendment and Termination of the Plan.  The Board may
alter, suspend or discontinue the Plan at any time, and for any
reason.

     IN WITNESS WHEREOF, the Company has caused this Plan to be
executed by its duly authorized officers as of the 16th   day of  
May, 1995.

                                   MID-PLAINS TELEPHONE, INC.

                                   
                                   By: /s/ Dean W. Voeks     
                                   Dean W. Voeks  , President

                                   Attest:

                                    /s/ Fredrick E. Urben 
                                    Fredrick E. Urben, Secretary 
                        



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