CROWELL & CO INC /GA/
SC 13E3, 1998-03-12
LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES)
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                        Rule 13E-3 Transaction Statement
       (Pursuant to Section 13 (e) of the Securities Exchange Act of 1934
                 and Rule 13E-3 (Section 240.13E-3) thereunder)

                               Crowell & Co., Inc.
                -------------------------------------------------
                              (Name of the Issuer)

                               Crowell & Co., Inc.
                -------------------------------------------------
                        (Name of Person Filing Statement)

   Common Stock No Par Value                                 NA
- ------------------------------             -------------------------------------
(Title of Class of Securities)             (CUSIP Number of Class of Securities)


                                 Mark L. Gilliam
                               Crowell & Co., Inc.
                          610 Industrial Park Boulevard
                                 Evans, GA 30809
                                  (706)855-1099
  ----------------------------------------------------------------------------
  (Name, Address, and Telephone Number of Persons Authorized to Receive Notice
            and Communications on Behalf of Persons Filing Statement)

This statement is filed in connection with (Check the appropriate box):
a. [X]  The filing of solicitation materials or an information statement subject
        to Regulation 14A, Regulation 14C, or Rule 13E-3 (c) under the
        Securities Exchange Act of 1934.
b. [ ]  The filing of a registration statement under the Securities Act of 1933.
c. [ ]  A tender offer.
d. [ ]  None of the above.

Check the following box if the soliciting materials or information statement
referred to in checking box (a) are preliminary copies:     [X]

                            Calculation of Filing Fee
     ----------------------------------------------------------------------
        Transaction valuation $19,326            Amount of filing fee $4
        ----------------------------------------------------------------

*  Calculated  based on the maximum  aggregate  number of  fractional  shares of
common stock to be exchanged for a payment of $.03 per  pre-reverse  stock split
shares, at a valuation of $.03 per pre-reverse stock split shares,  the price to
be paid for such pre-reverse stock split shares as described in the February 13,
1998 Proxy  Statement which is incorporated by reference in its entirety to this
filing.

[ ] Check box if any part of the fee is offset as  provided by Rule 0-11 (a) (2)
and  identify  the filing with which the  offsetting  fee was  previously  paid.
Identify the previous filing by registration  statement  number,  or the Form or
Schedule and the date of its filing.

Amount Previously Paid:
Form or Registration No:
Filing Party:
Date Filed:

                                       1
<PAGE>

                                  INTRODUCTION


     This  Rule  13E-3   Transaction   Statement   (Statement")   relates  to  a
solicitation of proxies by Crowell & Co., Inc. (the "Company"),  to be used at a
special meeting  ("Meeting") of shareholders of the Company to consider and vote
upon a proposal to amend the Company's  Articles of Incorporation  ("Amendment")
to effect a reverse split of the Company's  issued and outstanding  common stock
as of 4:30 p.m.,  E.S.T.,  on the date of filing of the  Amendment  on the basis
that each share of common stock then  outstanding will be converted into .000005
share, at $.03 per share  pre-reverse-split  price, with fractional shareholders
receiving cash in lieu of their resulting fractional share (the "Transaction").

     The Company has filed a Preliminary  Proxy  Statement  ("Preliminary  Proxy
Statement")  and Schedule 14A, with  exhibits with the  Securities  and Exchange
Commission. The Preliminary Proxy Statement describes and requires a vote on the
Transaction.  The cross  reference  sheet herein is being  supplied  pursuant to
General  Instruction F to Schedule  13E-3 required to be included in response to
the items of this Statement.  The information in the Preliminary Proxy Statement
is hereby expressly  incorporated  herein by reference and the responses to each
item are qualified in their entirety by the contents thereof.

                                       2
<PAGE>

                              CROSS REFERENCE SHEET


     Pursuant to General  Instruction F of Schedule  13E-3,  the following table
sets forth the location in the  Preliminary  Proxy  Statement of the  registrant
dated  February  13,  1998  (which has been filed in  preliminary  form with the
Securities and Exchange  Commission and is attached hereto as Exhibit 1), of the
information  required by Schedule 13E-3 which is  incorporated  herein from such
Preliminary Proxy Statement.

<TABLE>
<CAPTION>
Schedule 13E-3 Item and Caption             Location in Preliminary Proxy Statement
- -------------------------------             ---------------------------------------
<S>                                         <C>
Item 1.   Issuer and Class of Security
          Subject to the Transaction (a)    Outside cover page

          (b)                               General

          (c) - (d)                         Market Price of Company Common Stock,
                                            Preferred Stock and Shares

          (e) - (f)                         Not applicable


Item 2.   Identity and Background           This Preliminary Proxy Statement is being
                                            filed by the issuer of the class of equity
                                            securities which is the subject of this Rule
                                            13E-3 transaction

          (a) - (g)                         Not applicable


Item 3.   Past Contacts, Transactions
          Or Negotiations

          (a) - (b)                         Not applicable


Item 4.   Terms of the Transaction          General/Quorum and Vote Required/Proxies/
                                            The Reverse Stock Split/Background and
                                            Reason for the Reverse Stock Split/The
                                            Effects of the Reverse Stock Split/Board
                                            Recommendations/Dissenters' Rights/Certain
                                            Federal Income Tax Consequences/Sources
                                            and Amount of Funds

                                       3
<PAGE>

          (b)                               Not applicable


Item 5.   Plans or Proposals of the Issuer
          or Affiliate

          (a) - (e)                         Not applicable

          (f) - (g)                         Purpose/Background of and Reason
                                            for the Reverse Stock Split


Item 6.   Source and Amount of Funds
          Or Other Consideration

          (a)                               Sources and Amount of Funds

          (b)                               Not in Proxy Statement

          (c)                               Not applicable

          (d)                               Not applicable


Item 7.   Purpose (s), Alternatives, Reasons, and Effects

          (a)                               Purpose

          (b) - (c)                         Background of and Reason for the Reverse
                                            Stock Split

          (d)                               Purpose/Background of and Reason for the
                                            Reverse Stock Split/The Effects of the
                                            Reverse Stock Split/Certain Federal Income
                                            Tax Consequences


Item 8.   Fairness of the Transaction

          (a) - (b)                         Background of and Reason for the Reverse
                                            Stock Split/Board Recommendations

          (c)                               Quorum and Vote Required

                                       4
<PAGE>

          (d) - (f)                         Not applicable


Item 9.   Reports, Opinions, Appraisals     No report, opinion or appraisal and materially
          Certain Negotiations              related to this Rule 13E-3 Transaction has
                                            been received by the Issuer

          (a) - (c)                         Not Applicable


Item 10.  Interest in Securities of the Issuer

          (a)                               Principal Shareholders

          (b)                               Not applicable


Item 11.  Contracts, Arrangements or        There are no contracts, arrangements, or
          Understandings with Respect       understandings with respect to the Issuer's
          to the Issuer's Securities        securities in connection with the Rule 13E-3
                                            Transaction


Item 12.  Present Intention and Recommen-
          dation of Certain Persons with
          Regard to the Transaction

          (a) - (b)                         Quorum and Vote Required/ Background and
                                            Reason for the Reverse Stock Split/Board
                                            Recommendations


Item 13.  Other Provisions of the
          Transaction

          (a)                               Dissenter's Rights

          (b)                               No such provision has been made

          (c)                               Not applicable


Item 14.  Financial Information

          (a)                               1996 Annual report/10-QSB for Quarter

                                       5
<PAGE>

                                            ended September 30, 1997

          (b)                               Not applicable


Item 15.  Persons and Assets Employed,
          Retained or Utilized

          (a)                               Mark L. Gilliam, Vice President, Secretary,
                                            Chief Financial Officer, and Director has
                                            prepared the Proxy, Schedule 13E-3, 1996
                                            Annual Report, December 31, 1997 8-K, and
                                            10-QSB for the Quarter ended September
                                            30, 1997/Deborah E. Nelson, Executive
                                            Assistant, has assisted Mr. Gilliam in the
                                            preparation of such materials

          (b)                               Not applicable


Item 16.  Additional Information            Not applicable


Item 17.  Material to be Filed as Exhibits

          (a) - (c)                         Not applicable

          (d)                               1996 Annual Report/8-K for December 31,
                                            1997/10-QSB for the Quarter ended
                                            September 30, 1997

          (e)                               Voting/Dissenters' Rights

          (f)                               Not applicable
</TABLE>

                                       6
<PAGE>

Item 1.  Issuer and Class of Security Subject to the Transaction.

         (a)  Information in response to this sub-item is contained on the cover
              sheet of Schedule 13E-3.

         (b)  Information  in  response  to this  sub-item  is  incorporated  by
              reference to "General" in the preliminary  proxy statement.  There
              are approximately 750 holders of record as of January 31, 1998.

         (c)  Information  in response  to these  sub-items is  incorporated  by
              reference  to "Market  Price of Company  Common  Stock,  Preferred
              Stock, and Shares" in the Preliminary Proxy Statement.

         (d)  Information  in response to these  sub-items  is  incorporated  by
              reference  to "Market  Price of Company  Common  Stock,  Preferred
              Stock, and Shares" in the Preliminary Proxy Statement.

         (e)  Not applicable.

         (f)  Not applicable.


Item 2.  Identity and Background.

         This  Proxy  Statement  if being  filed by the  Issuer  of the class of
         equity security which is the subject of this Rule 13e-3 transaction.

         (a) - (d)  Not applicable.

         (e)  No  executive  officer,  director,  control  person,  or executive
              officer or director of any  corporation  ultimately  in control of
              the  registrant  during  the past five  years  has been  convicted
              during  the last five years in a  criminal  proceeding  (excluding
              traffic violations and similar misdemeanors).

         (f)  No  executive  officer,  director,  control  person,  or executive
              officer or director of any  corporation  ultimately  in control of
              the  registrant  during  the past five years has been a party to a
              civil proceeding of a judicial or administrative body of competent
              jurisdiction  and as a result of such proceeding was or is subject
              to a judgment,  decree or final order enjoining further violations
              of,  or  prohibiting  activities  subject  to,  federal  or  state
              securities laws or a finding of any violation of such laws.

         (g)  Not applicable.

                                       7
<PAGE>

Item 3.  Past contacts, Transactions or Negotiations.

         (a) - (b)  Not applicable.


Item 4.  Terms of the Transaction.

         (a)  Information in response to this sub-item is incorporated herein by
              reference  to "General,  Quorum and Vote  Required,  Proxies,  The
              Reverse Stock Split,  Background  and Reason for the Reverse Stock
              Split,   The   Effects  of  the   Reverse   Stock   Split,   Board
              Recommendations,  Dissenters'  Rights,  Certain Federal Income Tax
              Consequences,  and Sources and Amount of Funds" in the Preliminary
              Proxy Statement.

         (b)  Not applicable.


Item 5.  Plans or Proposals of the Issuer or Affiliate.

         (a) - (e)  Not applicable.

         (f) - (g)  Information in  response to these  sub-items is incorporated
              herein by reference to "Purpose,  Voting, Background of and Reason
              for the Reverse Split" in the Preliminary Proxy Statement.


Item 6.  Source and Amount of Funds or Other Consideration.

         (a)  Information in response to this sub-item is incorporated herein by
              reference to "Source and Amount of Funds" in the Preliminary Proxy
              Statement.

         (b)  An itemized  statement of all expenses incurred or estimated to be
              incurred  in  connection  with the Rule  13e-3  transaction  is as
              follows:

                        Printing                  $   3,000
                        Postage                       3,000
                        Legal                         4,000
                        Accounting                      500
                        Filing fees                     500
                        Fractional share purchase    20,000
                                                  ---------
                                                  $  31,000
                                                  =========

         (c)  Not applicable

                                       8
<PAGE>

         (d)  Not applicable


Item 7.  Purpose(s), Alternatives, Reasons and Effects.

         (a)  Information in response to this sub-item is incorporated herein by
              reference to "Purpose" in the Preliminary Proxy Statement.

         (b) - (c)  Information in response to  these  sub-items is incorporated
              herein by reference to  "Background  of and Reason for the Reverse
              Stock Split" in the Preliminary Proxy Statement.

         (d)  Information in response to this sub-item is incorporated herein by
              reference  to "Purpose,  Background  of and Reason for the Reverse
              Stock Split,  The Effects of the Reverse Stock Split,  and Certain
              Federal  Income  Tax   Consequences"  in  the  Preliminary   Proxy
              Statement.
                  The  benefits  and   detriments   to  the  issuer  are  either
              explicitly or  implicitly  disclosed in the Proxy  Statement.  The
              benefit to the issuer is the termination of reporting requirements
              to the Securities and Exchange  Commission.  The issuer  estimates
              that this will save approximately $50,000 per year in expense. The
              detriment to the issuer is the inability to raise capital  through
              a secondary offering after termination of reporting status.
                  The benefit to the unaffiliated shareholders is that they will
              receive  payment in exchange for their  shares,  whereas they have
              not received any payments of dividends over the past ten years and
              the issuer has no knowledge  that dividends have ever been paid to
              common  shareholders.  The issuer has no  knowledge  that a public
              trading   market  has  ever   existed   for  its  common   shares.
              Additionally,  some  shareholders  will  be able  to  recognize  a
              federal  income tax loss on the exchange  which should result in a
              lowering of their income taxes.
                  The issuer sees no detriment to the interests of  unaffiliated
              shareholders because of this transaction.


Item 8.  Fairness of the Transaction.

         (a) - (b)  Information in response to these  sub-items is  incorporated
              herein by reference to  "Background  of and Reason for the Reverse
              Stock Split and Board Recommendations" in the Preliminary Proxy
              Statement.
                  The Board of Directors  ("Board")  of the issuer  believes the
              transaction  to be fair to  unaffiliated  shareholders.  The Board
              considered  the following  factors when  reaching  this  decision.
              There is no public  market for the common stock so market value is
              not readily determinable. The Board has no knowledge of anyone who
              is actively  purchasing  or selling  the common  stock so no value
              could  be  derived  from  such  transactions.  The  Board  has  no
              knowledge of any

                                       9
<PAGE>

              public market for the common stock on which to base a common stock
              value over the past ten years so no value  could be  derived  from
              historical  market prices.  The net book value of the common stock
              is a negative number (see Item 14).
                  Based  on the  negative  book  value,  paying  or  not  paying
              anything per share would be fair to the unaffiliated shareholders,
              inasmuch as the common  stock's book value would  indicate that it
              is worthless. The going concern value of the issuer is not readily
              determinable  since the issuer has  experienced  operating  losses
              over the past three years.  Additionally,  the continued existence
              of the issuer relies on the personal  guarantee of payment of debt
              by Otis L.  Crowell,  Chairman and  President of the issuer.  This
              personal  guarantee  of Mr.  Crowell is not a corporate  asset and
              should not be considered when  determining the going concern value
              of the  issuer.  Therefore,  the  Board  has  relied  on  what  it
              considers  a fair  value of the  issuer  based on the value of its
              assets  in  excess  of  liabilities  and  preferred  stock  rights
              adjusted for a liquidation  type sale.  This  valuation  yielded a
              value of approximately $20,000 for unaffiliated shareholders.  The
              Board believes that unaffiliated common stock value would be lower
              if the issuer actually attempted to liquidate,  based on past land
              and lot sales experience.

         (c)  Information in response to this sub-item is incorporated herein by
              reference to "Quorum and Vote Required" in the  Preliminary  Proxy
              Statement.

         (d) - (f)  Not applicable.


Item 9.  Reports, Opinions, Appraisals and Certain Negotiations.

         No report,  opinion or appraisal  and  materially  related to this Rule
         13E-3 Transaction has been received by the Issuer.

         (a) - (c)  Not applicable.


Item 10. Interest in Securities of the Issuer.

         (a)  Information in response to this sub-item is incorporated herein by
              reference to "Principal  Shareholders"  in the  Preliminary  Proxy
              Statement.

         (b)  Not applicable.


Item 11. Contracts, Arrangements or  Understandings with Respect to the Issuer's
         Securities.

                                       10
<PAGE>

         There are no contracts, arrangements, or understandings with respect to
         the Issuer's securities in connection with the Rule 13E-3 Transaction.


Item 12. Present  Intention and Recommendation of Certain Persons with Regard to
         The Transaction.

         (a) - (b)  Information in response  to these  sub-items is incorporated
              herein by reference to "Quorum and Vote  Required,  Background and
              Reason for the Reverse Stock Split, Board  Recommendations" in the
              Preliminary Proxy Statement.


Item 13. Other Provisions of the Transaction.

         (a)  Information in response to this sub-items is  incorporated  herein
              by  reference to  "Dissenters'  Rights" in the  Preliminary  Proxy
              Statement.


Item 14. Financial Information.

         (a)  Information in response to this sub-item is incorporated herein by
              reference to the 1996 Annual Report,  and 10 QSB for Quarter Ended
              September 30, 1997 as filed in the  Preliminary  Proxy  Statement.
              The book value per common share is as follows at:

              September 30, 1997       December 31, 1996      December 31, 1995
                    $(.17)                  $(.20)                 $(.16)

              The ratio of earnings to fixed charges is as follows for the years
              ended:

              December 31, 1996        December 31, 1995
                     (.04)                  (1.52)

              The ratio of earnings to fixed  charges is as follows for the nine
              months ended:

              September 30, 1997       September 30, 1996
                       .33                   (.33)

         (b) Not applicable.


Item 15. Persons and Assets Employed, Retained or Utilized.

                                       11
<PAGE>

         (a)  Mark  L.  Gilliam,  Vice  President,  Secretary,  Chief  Financial
              Officer,   and  Director  has  prepared  the   Preliminary   Proxy
              Statement,  Schedule 13E-3, 1996 Annual Report,  December 31, 1997
              8-K, and 10-QSB for the quarter ended September 30, 1997.  Deborah
              E. Nelson,  Executive  Assistant,  has assisted Mr. Gilliam in the
              preparation of such materials.

         (b)  Not applicable.


Item 16. Additional Information.

         Not applicable.


Item 17. Material to be filed as Exhibits.

         (a) - (c)  Not applicable.

         (d)  The 1996 Annual Report,  December 31, 1997 8-K, and 10-QSB for the
              quarter  ended   September  30,  1997  has  been  filed  with  the
              Preliminary  Proxy  Statement  and is  incorporated  by  reference
              herein.

         (e)  Information in response to this sub-item is incorporated herein by
              reference  to  "Dissenter's   Rights"  in  the  Preliminary  Proxy
              Statement.

         (f)  Not applicable.


                                    SIGNATURE

After due inquiry and to the best of my knowledge and belief, I certify that the
information set forth in this statement is true, complete and correct.


                                                March 10, 1998
                                                --------------------------------
                                                             (Date)

                                                 /s/ Mark L. Gilliam
                                                --------------------------------
                                                           (Signature)

                                                Mark L. Gilliam, Vice President,
                                                --------------------------------
                                                Chief Financial Officer,
                                                ------------------------
                                                Secretary, and Director
                                                --------------------------------
                                                         (Name and Title)



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