CROWELL & CO INC /GA/
PRE13E3/A, 1999-11-05
LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES)
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                        RULE 13E-3 TRANSACTION STATEMENT
       (Pursuant to Section 13 (e) of the Securities Exchange Act of 1934
                 and Rule 13E-3 (Section 240.13E-3) thereunder)

                               CROWELL & CO., INC.
                               -------------------
                              (Name of the Issuer)


                     CROWELL & CO., INC. AND OTIS L. CROWELL
                     ---------------------------------------
                       (Name of Persons Filing Statement)


  Common Stock No Par Value                                 NA
- ------------------------------             -------------------------------------
(Title of Class of Securities)             (CUSIP Number of Class of Securities)

                                 Mark L. Gilliam
                               Crowell & Co., Inc.
                             924 Stevens Creek Road
                                Augusta, GA 30907
                                  (706)855-1099
  ----------------------------------------------------------------------------
  (Name, Address, and Telephone Number of Persons Authorized to Receive Notice
            and Communications on Behalf of Persons Filing Statement)

This statement is filed in connection with (Check the appropriate box):

a.   [X]  The  filing of  solicitation  materials  or an  information  statement
          subject to Regulation 14A, Regulation 14C, or Rule 13E-3 (c) under the
          Securities Exchange Act of 1934.
b.   [ ]  The filing of a  registration  statement  under the  Securities Act of
          1933.

c.   [ ]  A tender offer.

d.   [ ]  None of the above.

Check the following box if the  soliciting  materials or  information  statement
referred to in checking box (a) are preliminary copies: [X]


                            Calculation of Filing Fee
- --------------------------------------------------------------------------------
Transaction valuation $ 86,325                          Amount of filing fee $17
- --------------------------------------------------------------------------------

*  Calculated  based on the maximum  aggregate  number of  fractional  shares of
common stock to be exchanged for a payment of $.134 per pre-reverse  stock split
shares, at a valuation of $.134 per pre-reverse stock split shares, the price to
be paid for such pre-reverse  stock split shares as described in the October 22,
1999 Proxy  Statement which is incorporated by reference in its entirety to this
filing.


[X] Check box if any part of the fee is offset as  provided by Rule 0-11 (a) (2)
and  identify  the filing with which the  offsetting  fee was  previously  paid.
Identify the previous filing by registration  statement  number,  or the Form or
Schedule and the date of its filing.


Amount Previously Paid:        $124.99
Form or Registration No:       10-KSB
Filing Party:                  Crowell & Co., Inc.
Date Filed:                    From credit notice from SEC


3                                       1
<PAGE>

                                  INTRODUCTION

     This  Rule  13E-3  Transaction   Statement   ("Statement")   relates  to  a
solicitation of proxies by Crowell & Co., Inc. (the "Company" or "Crowell"),  to
be  used  at  a  special  meeting  ("Special   Meeting")  of  shareholders  (the
"Shareholders") of the Company to consider and vote upon a proposal to amend the
Company's Articles of Incorporation ("Amendment") to effect a reverse split (the
"Reverse  Stock Split") of the Company's  issued and  outstanding  common stock,
without par value, (the "Common Stock") as of 4:30 p.m.,  E.S.T., on the date of
filing of the  Amendment  on the  basis  that each  share of Common  Stock  then
outstanding   will  be  converted  into  .000005  share,   at  $.134  per  share
pre-reverse-split  price, with fractional shareholders receiving cash in lieu of
their resulting fractional share (the "Transaction").

     The Company has filed a Preliminary  Proxy  Statement  ("Preliminary  Proxy
Statement")  and Schedule 14A, with  exhibits with the  Securities  and Exchange
Commission  ("SEC").  The Preliminary  Proxy Statement  describes and requires a
vote on the  Transaction.  The cross  reference  sheet herein is being  supplied
pursuant to General  Instruction F to Schedule  13E-3 required to be included in
response to the items of this  Statement.  The  information  in the  Preliminary
Proxy  Statement is hereby  expressly  incorporated  herein by reference and the
responses to each item are qualified in their entirety by the contents thereof.

                                       2
<PAGE>

                              CROSS REFERENCE SHEET

         Pursuant to General  Instruction  F of Schedule  13E-3,  the  following
table  sets  forth  the  location  in the  Preliminary  Proxy  Statement  of the
registrant dated October 22, 1999 (which has been filed in preliminary form with
the SEC and is  attached  hereto as Exhibit 1), of the  information  required by
Schedule  13E-3  which  is  incorporated  herein  from  such  Preliminary  Proxy
Statement.

<TABLE>
<CAPTION>
SCHEDULE 13E-3 ITEM AND CAPTION                            LOCATION IN PRELIMINARY PROXY STATEMENT
- -------------------------------                            ---------------------------------------
<S>       <C>                                              <C>
Item 1.   Issuer and Class of Security

          Subject to the Transaction (a)                   Outside cover page

          (b)                                              Voting/General

          (c) - (d)                                        Market Price of Company Common Stock,
                                                           Preferred Stock and Shares

          (e) - (f)                                        Not applicable

Item 2.   Identity and Background                          This Preliminary Proxy Statement is being
                                                           filed by the issuer of the class of equity
                                                           securities which is the subject of this Rule
                                                           13E-3 transaction


          (a) - (g)                                        Not in Proxy Statement


Item 3.   Past Contacts, Transactions
          Or Negotiations

          (a) - (b)                                        Not applicable


Item 4.   Terms of the Transaction                         General/Quorum and Vote Required/Proxies/
                                                           The Reverse Stock Split/Background and
                                                           Reason for the Reverse Stock Split/The
                                                           Effects of the Reverse Stock Split/Board
                                                           Recommendations/Dissenters' Rights/
                                                           Federal Income Tax Consequences/Sources
                                                           and Amount of Funds


          (b)                                              Not applicable

Item 5.   Plans or Proposals of the Issuer
          or Affiliate

          (a) - (e)                                        Not applicable

          (f) - (g)                                        Purpose/Background of and Reason
                                                           for the Reverse Stock Split

                                      3
<PAGE>

Item 6.   Source and Amount of Funds
          Or Other Consideration


          (a) - (c)                                        Sources and Amount of Funds


          (d)                                              Not applicable

Item 7.   Purpose (s), Alternatives, Reasons,
          and Effects

          (a)                                              Purpose

          (b) - (c)                                        Background of and Reason for the Reverse
                                                           Stock Split

          (d)                                              Purpose/Background of and Reason for the

                                                           Reverse Stock Split/The Effects of the
                                                           Reverse Stock Split/Federal Income Tax
                                                           Consequences

Item 8.   Fairness of the Transaction

          (a) - (b)                                        Background of and Reason for the Reverse
                                                           Stock Split/Board Recommendations

          (c)                                              Quorum and Vote Required


          (d) - (f)                                        Board Recommendations


Item 9.   Reports, Opinions, Appraisals                    No report, opinion or appraisal and materially
          Certain Negotiations                             related to this Rule 13E-3 Transaction has
                                                           been received by the Issuer

          (a) - (c)                                        Not Applicable

Item 10.  Interest in Securities of the Issuer

          (a)                                              Principal Shareholders

          (b)                                              Not applicable

Item 11.  Contracts, Arrangements or                       There are no contracts, arrangements, or
          Understandings with Respect                      understandings with respect to the Issuer's
          to the Issuer's Securities                       securities in connection with the Rule 13E-3
                                                           Transaction

Item 12.  Present Intention and Recommen-
          dation of Certain Persons with
          Regard to the Transaction

          (a) - (b)                                        Quorum and Vote Required/ Background and
                                                           Reason for the Reverse Stock Split/Board
                                                           Recommendations

                                      4
<PAGE>

Item 13.  Other Provisions of the
          Transaction

          (a)                                              Dissenter's Rights

          (b)                                              No such provision has been made

          (c)                                              Not applicable

Item 14.  Financial Information


          (a)                                              1998 Annual report/10-QSB for the six months
                                                           ended June 30, 1999


          (b)                                              Not applicable

Item 15.  Persons and Assets Employed,
          Retained or Utilized


          (a)                                              Mark L. Gilliam, Vice President, Secretary,
                                                           Chief Financial Officer, and Director has
                                                           prepared the Proxy, Schedule 13E-3, 1998 Annual
                                                           Report, and 10-QSB for the six months ended June
                                                           30, 1999 /Deborah E. Nelson, Executive Assistant, has
                                                           assisted Mr. Gilliam in the preparation of such
                                                           materials


          (b)                                              Not applicable

Item 16.  Additional Information                           Not applicable

Item 17.  Material to be Filed as Exhibits


          (a)                                              There is no written loan agreement between the
                                                           Company and Mr. Crowell regarding the Item 6 loan.


          (b) - (c)                                        Not applicable


          (d)                                              1998 Annual Report/10-QSB for the six months ended
                                                           June 30, 1999

          (e)                                              Voting/Dissenters' Rights/Article 13 of the Georgia
                                                           Business Code/Sample of Notice of Intention to
                                                           Demand Payment


          (f)                                              Not applicable
</TABLE>

                                       5
<PAGE>

Item 1.   Issuer and Class of Security Subject to the Transaction.


     (a)  The name of the issuer of the class of  security  which is the subject
          of the Rule 13E-3  transaction  is Crowell & Co.,  Inc. The address of
          its principal executive offices is 924 Stevens Creek Road, Augusta, GA
          30907.

     (b)  The exact title of the securities outstanding of the class of security
          which is the subject of the Rule 13E-3  transaction  is Crowell common
          stock without par value.  There were  approximately  2,520,835  shares
          outstanding of Crowell common stock with  approximately 750 holders of
          record as of June 30, 1999.

     (c)  The  Company's  Common  Stock is not  currently  traded  on any  stock
          exchange or market. To the best of the Company's  knowledge the Common
          Stock has not been traded on any stock  exchange or market in the past
          five years.  The  Company is not aware that the Common  Stock has ever
          been  traded  on  any  exchange  since  the  Company's  incorporation.
          Consequently,  there have been no high and low bid quotations for each
          quarterly period during the past two years.

     (d)  No dividends  have been paid on the Company's  Common Stock during the
          past two years.  There are no restrictions on the Company's present or
          future  ability  to pay such  dividends  except as  restricted  by the
          Company's  financial  position.  The Company does not  anticipate  the
          payment of dividends on Common Stock in the foreseeable future.

     (e)  The Company or Otis L. Crowell ("Mr.  Crowell")  filing this statement
          have not made any underwritten  public offering of such securities for
          cash in the past three years which was registered under the Securities
          Act of  1933  or  exempt  from  registration  thereunder  pursuant  to
          Regulation A.

     (f)  No  purchase of Company  Common  Stock has been made by the Company or
          Mr. Crowell since the  commencement of the Company's  second full year
          preceding the date of this schedule.


Item 2.   Identity and Background.

     This Statement is being filed by the issuer of the class of equity security
which is the subject of this Rule 13E-3 transaction.


     (a)  Mr.  Crowell,  majority  shareholder,  president  and  chairman of the
          Company, is also a filer of this Statement.

     (b)  Mr. Crowell's business address is 924 Stevens Creek Road,  Augusta, GA
          30907.

     (c)  Mr. Crowell is employed in a full time position at the Company.

     (d)  Mr. Crowell has been President of Crowell for the past five years.

     (e)  Mr.  Crowell has not been  convicted in a criminal  proceeding  in the
          past five years. No executive  officer,  director,  control person, or
          executive officer or director of any corporation ultimately in control
          of the  registrant  during  the past five  years  have been  convicted
          during the last five years in a criminal proceeding (excluding traffic
          violations and similar misdemeanors).

     (f)  Mr.  Crowell has not been a party to a civil  proceeding of a judicial
          or administrative body of competent  jurisdiction during the last five
          years. No executive  officer,  director,  control person, or executive
          officer or director of any  corporation  ultimately  in control of the
          registrant  during  the past five  years  have been a party to a civil
          proceeding  of  a  judicial  or   administrative   body  of  competent
          jurisdiction and as a result of such proceeding was or is subject to a
          judgment,  decree or final order enjoining  further  violations of, or
          prohibiting activities subject to, federal or state securities laws or
          a finding of any violation of such laws.

     (g)  Mr. Crowell is a United States citizen.


Item 3.   Past Contacts, Transactions or Negotiations.


     (a)  There have been no contacts,  negotiations or transactions  which have
          been entered into which have occurred  since the  commencement  of the
          Company's second full year preceding the date of this schedule between
          any affiliate of the Company  concerning a merger,  consolidation,  or
          acquisition;  a tender offer for or other acquisition of securities of
          any class of the Company;  an election of directors of the Company; or
          a sale or other transfer of a material amount of assets of the Company
          or any of its subsidiaries.

                                       6
<PAGE>

     (b)  Not applicable.


Item 4.   Terms of the Transaction.


     (a)  At the Special  Meeting,  Shareholders  will be asked to consider  and
          vote upon the Amendment which, if adopted,  will move the Company from
          public  company status  subject to the reporting  requirements  of the
          Securities  Acts as  administered by the SEC to private company status
          not subject to the  Securities  Acts.  Effective as of the approval of
          the Amendment,  the Articles of  Incorporation  of the Company will be
          amended to reflect  the  Reverse  Stock  Split.  Certificates  for all
          outstanding  shares  of  Common  Stock  shall  be  exchanged  for  the
          certificates for the new shares where applicable. No fractional shares
          will be issued.  Those  shareholders  holding  fractional  shares will
          receive  cash  payment for their  shares as detailed in this  Schedule
          13E-3.

               The securities  that can be voted at the Special  Meeting consist
          of Common  Stock of the  Company,  without par value,  with each share
          entitling  its  owner  to one  vote on each  matter  submitted  to the
          Shareholders and Preferred Stock,  stated value $1.00 per share,  with
          every  four  shares  entitling  its  owner to one vote on each  matter
          submitted to the  Shareholders.  The record date for  determining  the
          holders  of Common  Stock and  Preferred  Stock  who are  entitled  to
          receive  notice of and to vote at the  Special  Meeting  is October 5,
          1999.  On the  record  date,  2,520,835  shares  of  Common  Stock and
          1,011,899  shares of Preferred Stock were  outstanding and eligible to
          be voted at the Special Meeting.

               The  presence,  in  person  or by  proxy,  of a  majority  of the
          outstanding  shares of Common and  Preferred  Stock of the  Company is
          necessary to constitute a quorum at the Special  Meeting.  In counting
          the votes to determine whether a quorum exists at the Special Meeting,
          the  proposal  receiving  the  greatest  number  of all  votes  "for",
          "against",  or "withheld" and abstentions  (including  instructions to
          withhold authority to vote) will be used.

               The Company believes that  approximately  1,899,747 voting shares
          owned or  controlled  on the record date by  directors  and  executive
          officers  of the  Company,  constituting  approximately  68.2%  of the
          outstanding  Common and Preferred Stock (together the "Voting Stock"),
          will be voted in favor of the proposal.

               Adoption of the  Amendment  requires  the  affirmative  vote of a
          majority of the outstanding shares of Company Voting Stock entitled to
          vote at the Special  Meeting.  Mr. Crowell is the beneficial owner of,
          and has authority to vote 1,898,497 shares of Company Voting Stock, or
          68.2 % of the shares of Company  Voting  Stock  which were  issued and
          outstanding  on the Record Date.  Mr. Crowell plans to vote all shares
          of Company Voting Stock over which he has voting  authority to approve
          the  Amendment.  If Mr.  Crowell  votes all of his  shares of  Company
          Voting  Stock  over  which he has  voting  authority  to  approve  the
          Amendment,  the requisite vote for adoption of the Amendment will have
          been obtained.

               If the  Amendment is adopted,  the Articles of  Incorporation  of
          Crowell & Co.,  Inc.,  will be amended  to provide  that all shares of
          outstanding  Common Stock be the subject of a reverse stock split,  so
          that each  outstanding  share  shall,  without  further  action of the
          Corporation,  be entitled  to .000005 of a share of Common  Stock upon
          surrender  of the old shares  for  certificates  representing  the new
          shares.

               No fractional new shares will be issued. Any common  shareholders
          who would otherwise be entitled to a fractional share will be paid for
          such right at the rate of $.134 per old share.

     (b)  There is no term or arrangement  concerning the Rule 13e3  transaction
          relating to any security  holder of the Company which is not identical
          to that  relating  to other  security  holders  of the  same  class of
          securities of the Company.


Item 5.   Plans or Proposals of the Issuer or Affiliate.


     (a)  - (e)  Neither  Crowell  nor Mr.  Crowell  have any  plan or  proposal
          regarding activities or transactions which are to occur after the Rule
          13E-3  transaction which relate to or would result in an extraordinary
          corporate   transaction,   such  as  a   merger,   reorganization   or
          liquidation,  involving the Company or any of its subsidiaries; a sale
          or transfer of a material amount of assets of the issuer or any of its
          subsidiaries;  any  change  in  the  present  board  of  directors  or
          management  of the issuer  including,  but not limited to, any plan or
          proposal  to  change  the  number  or term of  directors,  to fill any
          existing  vacancy on the board or to change any  material  term of the
          employment  contract of any executive officer;  any material change in
          the present dividend rate or policy or indebtedness or  capitalization
          of the Company;  any other material change in the Company's  corporate
          structure or business.

                                       7
<PAGE>

     (f)  - (g)  After  the  consummation  of the Rule  13E-3  transaction,  the
          Company will become eligible for termination of registration under the
          Securities  Exchange  Act  because  there  will be only one  remaining
          common  shareholder,  Mr.  Crowell.  The  Company  plans to apply  for
          termination of  registration  immediately  upon completion of the Rule
          13E-3 transaction.

               After the Rule 13E-3  transaction  the Company  will be unable to
          raise  capital  through  public  markets.  It should be noted that the
          Company has been unable to raise  capital in the public market for the
          past ten  years.  Consequently,  management  of the  Company  does not
          believe the Company is in substance  gaining  anything from its status
          as a public company.  All financing  arranged has been private or bank
          financing  over the past ten  years.  The  inability  to raise  equity
          capital can have devastating effects on any company. The Company is no
          exception. Without the ability to raise capital, shareholders may lose
          all or part of their investment.  The Company is completely  dependent
          on  internally  generated  capital,  that is,  generated  capital from
          profits,  and capital  provided  through  private and bank loans.  Mr.
          Crowell presently guarantees all loans which have been obtained by the
          Company. Mr. Crowell's personal guarantee has been a condition for the
          Company  obtaining  a  loan.  Unfortunately,  the  Company  is in  the
          position of having all of the  liabilities  of being a public  company
          and none of the benefits of being a public company. The liabilities of
          being a public company are the periodic  reporting  requirements.  The
          Company estimates that approximately  $50,000 per year is expended for
          attorneys,  accountants,  postage, printing, wages, EDGAR filing fees,
          and  other   expenses   to  comply  with  these   periodic   reporting
          requirements.  The  benefits  of being a public  company  include  the
          ability  to raise  capital  through  public  markets  and  offering  a
          marketable  stock to investors.  These benefits have not been realized
          by the Company in the past ten years.

               The Company has not paid dividends on its  outstanding  preferred
          stock  in the  past two  years.  The  preferred  stock  dividends  are
          cumulative and must be paid providing the corporation has funds to pay
          the  dividends.  The Company has  $424,236 in unpaid  preferred  stock
          dividends  at June 30,  1999.  The  preferred  stock  and  accumulated
          dividends on the preferred  stock have priority over payment of common
          stock and  dividends on common stock in the event of  liquidation.  No
          dividends are unpaid on common stock as of June 30, 1999.  The Company
          has not  paid  dividends  on  Common  Stock in the  past  five  years.
          Management  of the Company  does not  anticipate  paying  dividends on
          Company Common Stock in the foreseeable future.

               After  the  consummation  of  the  Rule  13E-3   transaction  the
          shareholders  will be paid  for  their  shares  as  determined  by the
          valuation of the Common Stock. The shareholders will recognize gain or
          loss for federal income tax purposes as the  difference  between their
          purchase  price and the amount paid by Crowell  for their  pre-reverse
          stock  split  shares  of  the  Common  Stock.  Virtually  all  of  the
          unaffiliated  shareholders  purchased their common stock in the issuer
          over  twenty-five  years  ago.  To the  management  of  the  Company's
          knowledge, no dividends have ever been paid on the common stock of the
          issuer.  Many of the original  purchasers of the stock have died since
          their stock  purchases in the late sixties and early  seventies.  This
          stock  has been  transferred  to their  beneficiaries.  Management  of
          Crowell  believes  that  most   shareholders  have  written  off  this
          investment years ago. As a practical matter,  management believes that
          most  shareholders  may benefit  much more from the capital loss which
          they can claim on their  income tax return than they will from holding
          a stock which has no trading market. At June 30, 1999, the Company had
          a book  value  per  common  share of  ($.14),  which is a  deficit  or
          negative  "value".  Therefore,  management of the Company  believes it
          would be fair to offer no payment for fractional shares after the Rule
          13E-3  transaction.  Nevertheless the Company will pay $.134 per share
          for shares held before the reverse stock split.

               The  shareholders  will  receive  $.134  per  share for their pre
          reverse stock split shares.  The payment was determined by valuing the
          Company at June 30, 1999. The  shareholders of record on June 30, 1999
          will receive payment by check for their shares after the reverse stock
          split  is  consummated.  The  checks  will  be sent  by US  mail.  The
          shareholders  will  not be  required  to take any  action  in order to
          receive payment for their shares.


                                       8
<PAGE>

Item 6.   Source and Amount of Funds or Other Consideration.


     (a), (c)  The  source  of  the  funds  to be  used  in the  Schedule  13E-3
          transaction will be a loan from Mr. Crowell.  The loan will be secured
          by real  estate.  The loan will be at prime rate plus one  percent.  A
          repayment plan has not been established.

     (b)  An itemized  statement  of all  expenses  incurred or  estimated to be
          incurred in connection with the Rule 13E-3 transaction is as follows:

                   Printing                                $    3,000
                   Postage                                      3,000
                   Legal                                        4,000
                   Accounting                                     500
                   Filing fees                                    500
                   Fractional share purchase                   86,325
                                                           ----------
                                                           $   97,325


     (d)  Not applicable.

Item 7.   Purpose(s), Alternatives, Reasons and Effects.


     At a special meeting of  shareholders,  shareholders of the Company will be
asked to consider  and vote upon the  Reverse  Stock Split  Proposal  which,  if
adopted,  will move the  Company  from  public  company  status  subject  to the
reporting  requirements of the Securities Acts as administered by the Securities
and Exchange  Commission to private company status not subject to the Securities
Acts.  Effective as of the  approval of the Reverse  Stock Split  Proposal,  the
Articles of  Incorporation of the Company will be amended to reflect the Reverse
Stock Split. The shareholders will receive $.134 per share for their pre reverse
stock split shares. The payment was determined by valuing the Company as of June
30, 1999. The  shareholders  of record on October 5,1999 will receive payment by
check for their shares after the reverse stock split is consummated.  The checks
will be sent by U.S.  mail.  The  shareholders  will not be required to take any
action in order to receive their checks.

     (a)  - (d)  In  1988  Janka,  Inc.  ("Janka"),  a  company  whose  majority
          shareholder was Otis L. Crowell, merged with the Mid South Corporation
          ("Mid South").  Mid South was a public company with  approximately 750
          shareholders.  To management of the company's knowledge,  no dividends
          had ever been paid on Mid South's common stock.

               After the merger, Mr. Crowell became the majority  shareholder of
          Mid South. In 1989, Crowell & Co., Inc. ("Crowell"),  a company wholly
          owned by Mr.  Crowell,  was merged into Mid South.  Subsequently,  the
          name of the combined companies was changed to Crowell & Co., Inc.

               The  purpose of these  mergers  was to make it  possible  for the
          Company to raise  capital for real estate  operations  through  public
          markets.  Over the past 10 years, and after  substantial  effort,  the
          Company  has been  unable to  develop a trading  market for its common
          stock, thus never realizing the possibility of raising capital through
          public markets.  Because of this, the only reason for merging Crowell,
          Janka,  and Mid South, the ability to raise capital in public markets,
          has never been realized.

               The Company has expended substantial dollars and efforts over the
          past ten years meeting the reporting  rules required by the SEC. Total
          dollars  spent are in excess of  $500,000.  Approximately  $50,000 per
          year is spent  because  the  Company  must be audited  by  Independent
          Certified  Public  Accountants.  Attorneys  are paid to review  filing
          documents.  Additional  expenses  are  fees  paid to  various  outside
          electronic  filers in order to  comply  with the  SEC's  EDGAR  filing
          requirements,  postage for filings, and various other expenses related
          to the Company's public company status.

               Recently,  major lenders to the Company have urged the Company to
          cut corporate  expenses,  including the expense of maintaining  public
          company status because of the Company's general  financial  condition.
          One major lender has informed the Company that it is unwilling to loan
          the Company  additional  funds  without the personal  guarantee of Mr.
          Crowell.  Mr.  Crowell has expressed  hesitancy to continue to do this
          when he does  not  own all  Common  Stock.  Mr.  Crowell  is the  only
          shareholder with liability in excess of his investment. If Mr. Crowell
          owned all Common Stock,  he has indicated his  willingness to continue
          to personally guarantee all Company debt.

                                       9
<PAGE>

               Because of the aforementioned conditions, which are the Company's
          inability to raise capital  through public  markets,  the  substantial
          expenses  incurred  by the  reporting  requirements  of the  Company's
          public company status,  the  recommendation of lenders to cut expenses
          by  terminating  public  company  status,  and the  reluctance  of Mr.
          Crowell to continue to personally  guarantee the Company`s  debt,  the
          Company's President, Mr. Crowell, and Chief Financial Officer, Mark L.
          Gilliam, began exploring ways to terminate public company status.

               Several options were considered including a tender offer, various
          types of mergers, corporate reorganization, and a reverse stock split.
          The excess expense and  uncertainty of success  eliminated all options
          except corporate reorganization and a reverse stock split.

               The  reverse  stock  split was chosen  because  its  outcome  was
          certain,   expenses  incurred  by  the  Company  were  moderate,   and
          shareholders  would  receive  payment for their  fractional  shares as
          opposed to corporate  reorganization  where shareholders would receive
          no payment. If the Amendment is adopted, the Articles of Incorporation
          of Crowell & Co., Inc.,  will be amended to provide that all shares of
          outstanding  Common  Stock,  without  par value,  be the  subject of a
          reverse stock split,  so that each  outstanding  share shall,  without
          further action of the  Corporation,  be entitled to .000005 of a share
          of Common Stock,  without par value,  upon surrender of the old shares
          for certificates representing the new shares.

               No fractional new shares will be issued. Any common  shareholders
          who would otherwise be entitled to a fractional share will be paid for
          such right at the rate of $.134 per old share.

               The result of the reverse  stock split will be the  attainment of
          private  company status for the Company and the payment for fractional
          shares  owned by  shareholders  which will be generated by the reverse
          stock split.  The  valuation  date of the Company has been set at June
          30, 1999, for the payment of fractional shares. The Board of Directors
          has determined a value of the Company's common stock as $338,109. This
          translates  to $.134  per share for  every  share  owned  prior to the
          Reverse Stock Split.

               The Company's Board of Directors  believes that the reverse stock
          split  proposal is in the best  interests of the  shareholders  of the
          Company and recommends  that the  shareholders  of the Company vote to
          adopt the proposal.

               In the event the  proposal is approved,  shareholders  would have
          certain  rights to dissent and demand  appraisal of their shares under
          Section   14-2-1301   et.  seq.  of  the  Georgia   Code.   Dissenting
          shareholders who comply with the requisite statutory  procedures would
          be entitled to receive a judicial  determination  and payment of "fair
          value" of their Shares as of the close of business on the day prior to
          the date of shareholders called to vote on such Proposal. The value so
          determined  could  be more  or less  than  the  consideration  offered
          pursuant to the amount disclosed in this Proxy Statement.

               The payment for fractional  shares for the Company's Common Stock
          pursuant to the Reverse  Stock Split is expected to be a fully taxable
          transaction.  Accordingly,  each exchanging shareholder will recognize
          gain  or  loss  for  federal  income  tax  purposes  measured  by  the
          difference  between such  shareholder's  basis in the Shares exchanged
          and the cash received by the  Shareholder  for the fractional  shares.
          Such gain or loss will be capital gain or loss if the Shares were held
          as a capital asset.  All  shareholders are urged to consult with their
          own tax  advisors  as to the tax  consequences  of the  Reverse  Stock
          Split.

               The benefits and detriments to the Company are either  explicitly
          or  implicitly  disclosed in the Proxy  Statement.  The benefit to the
          Company is the termination of reporting requirements to the Securities
          and Exchange  Commission.  The Company  estimates  that this will save
          approximately  $50,000  per  year in  expense.  The  detriment  to the
          Company is the inability to raise capital through a secondary offering
          after termination of reporting status.

               The benefit to the  unaffiliated  shareholders  is that they will
          receive  payment in exchange for their  shares,  whereas they have not
          received  any  payments  of  dividends  over the past ten  years.  The
          Company has no knowledge that a public trading market has ever existed
          for its Common Stock. Additionally,  some shareholders will be able to
          recognize a federal  income tax loss on the exchange  which may result
          in a lowering of their income taxes.


                                       10
<PAGE>

               Presently, Shareholders have Common Stock with no trading market.
          The Company  does not intend to pay  dividends  on Common Stock in the
          foreseeable  future.  Therefore,  the issuer sees no  detriment to the
          interests of  unaffiliated  shareholders  because of the  Transaction.
          After the Transaction has been consummated,  Mr. Crowell will own 100%
          of the Common Stock of the Company.

Item 8.   Fairness of the Transaction.


     (a)  - (b) The Board of Directors  ("Board") of the Company and Mr. Crowell
          believe the transaction to be fair to unaffiliated  shareholders.  The
          Board and Mr. Crowell  considered the following  factors when reaching
          this  decision.  There is no public  market  for the  common  stock so
          market value is not readily  determinable.  The Board and Mr.  Crowell
          have no knowledge of anyone who is actively  purchasing or selling the
          common stock so no value could be derived from such transactions.  The
          Board and Mr.  Crowell have no knowledge of any public  market for the
          common  stock on which to base a common  stock value over the past ten
          years so no value could be derived from historical market prices.  The
          net book value of the common stock is a negative number (see Item 14).

               Based on the negative book value,  not paying  anything per share
          would be fair to the unaffiliated shareholders, inasmuch as the common
          stock's  book value would  indicate  that it is  worthless.  The going
          concern  value of the  issuer is not  readily  determinable  since the
          Company has  experienced net losses over three of the past four years.
          Additionally,  the  continued  existence of the Company  relies on the
          personal  guarantee of payment of debt by Mr.  Crowell.  This personal
          guarantee  of Mr.  Crowell is not a  corporate  asset and has not been
          considered when determining the value of the Company.  Therefore,  the
          Board and Mr. Crowell have relied on what it considers a fair value of
          the Company based on the value of its assets in excess of  liabilities
          and  preferred  stock  rights.  This  valuation  yielded  a  value  of
          approximately $86,325 for unaffiliated shareholders. The Board and Mr.
          Crowell believe that unaffiliated common stock value would be lower if
          the Company  actually  attempted to liquidate,  based on past land and
          lot sales experience.

     (c)  The  transaction  is not  structured  so that  approval  of at least a
          majority of unaffiliated security holders is required.

     (d)  - (e) All directors are employees of the Company.

     (f)  No firm offers have been made by any  unaffiliated  person  during the
          preceding  18 months for the merger or  consolidation  of the  Company
          into or with such person or of such  person into or with the  Company,
          the  sale or  other  transfer  of all or any  substantial  part of the
          assets of the Company, or securities of the Company which would enable
          the holder thereof to exercise control of the Company.


Item 9.   Reports, Opinions, Appraisals and Certain Negotiations.

     No report,  opinion or appraisal and materially  related to this Rule 13E-3
Transaction has been received by the Company.

     (a)  - (c) Not applicable.

Item 10.  Interest in Securities of the Issuer.


     (a)  On October 5, 1999,  Otis L. Crowell  owned  1,876,622  shares or 74.4
          percent of Common Stock. Mark L. Gilliam,  Vice President,  Secretary,
          Chief Financial Officer and Director of the Company owned 1,250 shares
          of Common Stock on October 5, 1999. Additional information in response
          to this  sub-item is  incorporated  herein by reference to  "Principal
          Shareholders" in the Preliminary Proxy Statement.

     (b)  No such  transaction  as described in Item 10 (b) has occurred  within
          the past 60 days.


                                       11
<PAGE>

Item 11.  Contracts, Arrangements or Understandings with Respect to the Issuer's
          Securities.

     There are no contracts, arrangements, or understandings with respect to the
Company's securities in connection with the Rule 13E-3 Transaction.

Item 12.  Present Intention and Recommendation of Certain Persons with Regard to
          The Transaction.


     (a)  - (b) The Company believes that approximately  1,899,747 voting shares
          owned or  controlled  on the record date by  directors  and  executive
          officers  of the  Company,  constituting  approximately  68.5%  of the
          outstanding  Common and Preferred Stock (together the "Voting Stock"),
          will be voted in favor of the proposal.

               Adoption  of  the  Reverse  Stock  Split  Proposal  requires  the
          affirmative  vote of a majority of the  outstanding  shares of Company
          Voting Stock entitled to vote at the Special Meeting. Otis L. Crowell,
          Chairman of the Board and President of the Company,  is the beneficial
          owner of, and has authority to vote 1,898,497 shares of Company Voting
          Stock,  or 68.4% of the  shares of  Company  Voting  Stock  which were
          issued and  outstanding  on the Record Date. Mr. Crowell plans to vote
          all shares of Company Voting Stock over which he has voting  authority
          to approve the  Amendment.  If Mr.  Crowell votes all of his shares of
          Company Voting Stock over which he has voting authority to approve the
          Reverse Stock Split  Proposal,  the requisite vote for adoption of the
          Reverse Stock Split will have been obtained.

               The Board and Mr.  Crowell  believe that the reverse  stock split
          proposal is in the best interests of the  shareholders  of the Company
          and recommends that the  shareholders of the Company vote to adopt the
          proposal.


Item 13.  Other Provisions of the Transaction.


     (a)  In the  event the  Amendment  is  approved,  shareholders  would  have
          certain  rights to dissent and demand  appraisal of their shares under
          Section   14-2-1301   et.  seq.  of  the  Georgia   Code.   Dissenting
          shareholders who comply with the requisite statutory  procedures would
          be entitled to receive a judicial  determination  and payment of "fair
          value" of their Shares as of the close of business on the day prior to
          the date of shareholders  called to vote on such Amendment.  The value
          so  determined  could be more or less than the  consideration  offered
          pursuant to the amount disclosed in Item 8.

     (b)  No provision has been made by the Company or Mr. Crowell in connection
          with the Rule 13E-3 transaction to allow unaffiliated security holders
          to obtain access to the corporate  files of the Company or Mr. Crowell
          or to obtain  counsel  or  appraisal  services  at the  expense of the
          Company or Mr. Crowell.

     (c)  The Rule 13E-3  transaction  does not  involve  the  exchange  of debt
          securities  of the Company or Mr.  Crowell  for the equity  securities
          held by security holders of the issuer who are not affiliates.


Item 14.  Financial Information.


     (a)  Information  in response to this  sub-item is  incorporated  herein by
          reference  to the 1998  Annual  Report,  and 10 QSB for the six months
          Ended June 30, 1999 as filed in the Preliminary  Proxy Statement.  The
          book value per common share is as follows at:

          June 30, 1999            December 31, 1998           December 31, 1997
              $(.14)                     $(.21)                      $(.25)


               The ratio of  earnings  to fixed  charges is as  follows  for the
          years ended:


                     December 31, 1998              December 31, 1997
                            1.73                            .79


                                       12
<PAGE>

               The ratio of  earnings  to fixed  charges is as  follows  for the
          three months ended:


                       June 30, 1999                  March 31, 1998
                            2.94                            .81


     (b)  Management of the Company does not believe the Rule 13E-3  transaction
          will have a  material  effect on the  Company's  financial  statements
          because  the  transaction  amount  is  less  than  2% of  fiscal  1998
          revenues.

Item 15.  Persons and Assets Employed, Retained or Utilized.


     (a)  Mark L. Gilliam, Vice President,  Secretary,  Chief Financial Officer,
          and Director has prepared the Preliminary  Proxy  Statement,  Schedule
          13E-3,  1998 Annual  Report,  and 10-QSB for the six months ended June
          30, 1999.  Deborah E. Nelson,  Executive  Assistant,  has assisted Mr.
          Gilliam in the preparation of such materials.


     (b)  No  person,  persons,  or  classes  of  persons  have  been  employed,
          retained,  or are to be  compensated  by the Company or Mr. Crowell to
          make  solicitations  or  recommendations  in connection  with the Rule
          13E-3 transaction.

Item 16.  Additional Information.

     Neither the Company nor Mr.  Crowell know of other  additional  information
that  may be  necessary  to make the  required  statements  in the  light of the
circumstances under which they are made, not materially misleading.

Item 17.  Material to be filed as Exhibits.


     (a)  - (c)  There  are no  loan  agreements  referred  to in Item 6 of this
          schedule, any report,  opinion, or appraisal referred to in Items 8(d)
          or 9 of this  schedule,  any document  setting  forth the terms of any
          contracts, arrangements or understandings or relationships referred to
          in Item 11 of this schedule to be filed as exhibits.

     (d)  The 1998 Annual  Report,  and 10-QSB for the six months ended June 30,
          1999 has  been  filed  with the  Preliminary  Proxy  Statement  and is
          incorporated by reference  herein along with Article 13 of the Georgia
          Business Code and a sample of the  Dissenter's  Notice Of Intention To
          Demand Payment.

     (e)  In the event the Proposal is approved, shareholders would have certain
          rights to dissent and demand  appraisal of their shares under  Section
          14-2-1301 et. seq. of the Georgia Code.  Dissenting  shareholders  who
          comply with the requisite  statutory  procedures  would be entitled to
          receive a judicial  determination and payment of "fair value" of their
          Shares  as of the  close of  business  on the day prior to the date of
          shareholders called to vote on such Proposal.  The value so determined
          could be more or less than the  consideration  offered pursuant to the
          amount disclosed in Item 8.

     (f)  No oral  solicitation  will be made to security holders by any person,
          affiliated or unaffiliated.


                                       13
<PAGE>

                                    SIGNATURE

After due inquiry and to the best of my knowledge and belief, I certify that the
information set forth in this statement is true, complete and correct.


                                          October 7, 1999
                                          --------------------------------------
                                                         (Date)


                                          /s/ Mark L. Gilliam
                                          --------------------------------------
                                                       (Signature)

                                          Mark L. Gilliam, Vice President, Chief
                                          Financial Officer, Secretary, and
                                          Director
                                          --------------------------------------
                                                     (Name and Title)



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