ENTERGY CORP /DE/
U-1/A, 1995-04-25
ELECTRIC SERVICES
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                                                 File No. 70-8509
               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                                
                            FORM U-1
                                
                         AMENDMENT NO. 1
                               to
                    APPLICATION - DECLARATION
                              under
         THE PUBLIC UTILITY HOLDING COMPANY ACT OF 1935
                                
    Entergy Corporation                Entergy Enterprises, Inc.
    639 Loyola Avenue                  Three Financial Centre
    New Orleans, Louisiana  70113      900 S. Shackleford Rd., Suite. 210
                                       Little Rock, Arkansas 72211
                                
                    Entergy Systems and Service, Inc.
                    4740 Shelby Drive, Suite 105
                    Memphis, Tennessee  38118
                                
     (Names of companies filing this statement and addresses
                 of principal executive offices)
                                
                       Entergy Corporation
                                
             (Name of top registered holding company
             parent of each applicant or declarant)
                                
                       Michael G. Thompson
    Senior Vice President, Chief Legal Officer and Secretary
                       Entergy Corporation
                        639 Loyola Avenue
                  New Orleans, Louisiana  70113
                                
             (Name and address of agent for service)
                                
                                
     The Commission is also requested to send copies of any
        communications in connection with this matter to:

     Laurence Mason Hamric, Esq.           John L. Bosch
     General Attorney                      Vice President
     Entergy Services, Inc.                Entergy Systems and Service, Inc.
     639 Loyola Avenue                     4740 Shelby Drive, Suite 105
     New Orleans, Louisiana  70113         Memphis, Tennessee  38118

                                
                      Mark W. Hoffman, Esq.
                         Senior Attorney
                     Entergy Services, Inc.
                        639 Loyola Avenue
                  New Orleans, Louisiana  70113


<PAGE>

Item 1.  Description of Proposed Transactions.



Item 1 is hereby amended and restated to read in its entirety as

follows:



     "Entergy Corporation ("Entergy"), a registered holding

company under the Public Utility Holding Company Act of 1935 (the

"Act"), Entergy Enterprises, Inc. ("Enterprises"), its wholly

owned non-utility subsidiary, and Entergy Systems and Service,

Inc. ("Entergy SASI"), a wholly owned subsidiary of Enterprises

formed in 1992 to provide energy management services, file this

Application-Declaration on Form U-1 (the "Application") to obtain

authorization of the Securities and Exchange Commission (the

"Commission")  for (i) Entergy SASI to provide consulting

services relating to energy management and demand side management

("DSM") activities; (ii) Entergy SASI to provide funding for the

implementation of energy conservation measures by other energy

management and DSM contractors; (iii)  Entergy to make additional

investments in Entergy SASI, through Enterprises, in the form of

equity investments and/or loans to Entergy SASI of up to an

aggregate amount of $150 million from time to time during the

period through December 31, 1997, which will be used to repay

Entergy SASI's existing indebtedness to Entergy and to provide

for Entergy SASI's working capital and other capital needs; and

(iv) Entergy SASI to issue and sell to non-affiliated third

parties through December 31, 1997 up to $150 million of

commercial paper, promissory notes or other debt securities for

the purpose of providing further funding for its energy

management/consulting services business.



     Applicants further request that the Commission remove the

limitation incorporated in its Order dated December 28, 1992

(HCAR No. 25718) in File No. 70-7947 (the "1992 Order"),

requiring that at least 50% of Entergy SASI's annual revenues be

derived from its business activities within the Base Region, as

hereinafter defined (the "50% Revenue Restriction").





A.   Introduction.



     Pursuant to the 1992 Order, Entergy SASI was organized as a

wholly owned subsidiary of Enterprises that would provide energy

management services to commercial, industrial and institutional

customers, with an initial focus on lighting efficiency.

Specifically, it was expected that, in the conduct of its energy

management services business, Entergy SASI would perform detailed

analyses and audits of customers' energy systems and facilities

to determine potential energy savings and, to assist the customer

in achieving these savings, it would provide the following energy

management services:



     (1)  design and installation of energy management

          technologies and implementation of conservation and

          energy management programs (including installation of

          controls on lighting, space and water heating, air

          conditioning, refrigeration and ventilation equipment

          and modification of inefficient equipment);

     

     2)   performance of maintenance of such systems;

     

     3)   monitoring and reporting on the performance of the

          technology and systems; and

     

     4)   training of customer personnel in the operation and

          maintenance of the systems.

     

     Pursuant to the 1992 Order, Entergy SASI is authorized to

provide energy management services, without limitation, to

customers within (a) the service territories of the Entergy

operating companies: Arkansas Power & Light Company, Gulf States

Utilities Company, Louisiana Power & Light Company, Mississippi

Power & Light Company and New Orleans Public Service Inc.

(collectively, the "Entergy System"), (b) Arkansas, Louisiana and

Mississippi (i.e., states in which the Entergy System sells

electricity at retail), and (c) certain  areas outside those

states (the area described in (a) through (c) above being

referred to collectively as the "Base Region").<FN1>   The 1992 Order

also permits Entergy SASI  to solicit and serve customers outside

the Base Region ,  subject to the 50% Revenue Restriction.



     As part of its initial energy management service activities,

Entergy SASI acquired (subject to an obligation to divest at a

future date pursuant to the 1992 Order, which has since occurred)

approximately 9.95% of the outstanding common stock of Systems

and Service International, Inc. ("SASI"), a closely held company,

engaged through subsidiaries in the development, manufacture and

marketing of energy efficient lighting technologies for

commercial and industrial applications.  Entergy SASI also

acquired substantially all of the assets and business of SASI's

wholly owned subsidiary, American Systems  & Service, Inc.

("American SASI") which had previously marketed SASI's

technologies and products in the United States.  Additionally,

Entergy SASI entered into an Exclusive Distribution Agreement

with SASI (since assigned by SASI to a limited partnership in

which it directly and indirectly owns a 100% interest) under

which Entergy SASI obtained exclusive rights to distribute SASI's

principal proprietary product, the Edison 21 Monitor, within the

Base Region and non-exclusive rights to distribute the Monitor

elsewhere in the United States.<FN2>

_____________________________
<FN1>   These  areas consist of the service territories of utilities
        from which the Entergy System expects to purchase large amounts
        of economy and replacement energy, such as the Tennessee Valley
        Authority, Union Electric Company and Associate Electric
        Cooperative, Inc.  In addition, these areas include the service
        territories of utilities that would meet the Entergy System's
        emergency needs, pursuant to Southwest Power Pool commitments or
        otherwise.  These utilities include Cajun Electric Power
        Cooperative, Central Louisiana Electric Company, Louisiana Energy
        and Power Authority, Empire District Electric Company,  Oklahoma
        Gas and Electric Company, Southwestern Electric Power Company and
        Southwestern Power Administration.
<FN2>   The Exclusive Distribution Agreement also provides to Entergy
        SASI, as distributor, a right of first refusal with respect to
        additional proprietary products developed by SASI.


<PAGE>

     To finance the acquisition by Entergy SASI of the SASI

common stock and the assets and business of American SASI, and

certain related transactions with SASI, and to provide working

capital for Entergy SASI's ongoing business activities,

Enterprises was authorized under the 1992 Order to issue and sell

to Entergy from time to time through December 31, 1994 up to

17,000 shares of its common stock, at a purchase price of $1,000

per share, for an aggregate consideration not to exceed $17

million.  Enterprises, in turn, was authorized to use the

proceeds to purchase from time to time through December 31, 1994

up to 17,000 shares of the common stock of Entergy SASI, at a

purchase price of $1,000 per share, for an aggregate

consideration not to exceed $17 million.<FN3>



     To allow Entergy SASI to provide financing for customer

contracts in conjunction with its energy management service

business, the 1992 Order also authorized Entergy SASI, from time

to time through December 31, 1994, to issue and sell promissory

notes to Entergy in an aggregate principal amount not exceeding

$100 million at any one time outstanding.<FN4>


____________________________

<FN3>   As of December 31, 1994,  pursuant to the Commission's
        authorization under the 1992 Order, Entergy has purchased 13,500
        shares of Enterprises' common stock for an aggregate cash
        consideration of $13.5 million and Enterprises has used the
        proceeds of such transactions to purchase 13,500 shares of
        Entergy SASI's common stock for an aggregate cash consideration
        of $13.5 million.
<FN4>   As of December 31, 1994, notes issued by Entergy SASI to Entergy
        pursuant to such authorization represent an aggregate principal
        indebtedness of $72.3 million.


<PAGE>

B.   Entergy SASI's Current and Proposed Energy Management
Services Business.


     Entergy SASI has been highly successful in providing  energy

management services having entered into customer contracts with a

total of over 4000 commercial, industrial and institutional

customers from its inception in January, 1993 through December

31, 1994.  Entergy SASI's current and proposed business

activities include design, development, acquisition and

installation of energy management products and technologies;

design, development and implementation of conservation and energy

management programs; design, development, acquisition,

installation, maintenance and operation of energy efficient

equipment, systems and controls; modification and/or replacement

of inefficient equipment; monitoring and reporting on the

performance of such technologies, equipment and systems; and

training of customers in the operation and maintenance of same.

     

     Although Entergy SASI's business activities have been

principally focused on the design, installation  and maintenance

of energy efficient lighting systems  for small to medium  size

commercial customers, the scope of the business currently is

being expanded to encompass the delivery of similar services,

primarily the design, installation, operation and maintenance of

high efficiency air conditioning, refrigeration and energy

management systems, for  large commercial, institutional and

governmental customers.  Entergy SASI's services have been

provided, in most instances, under fixed-term, "maintenance free"

contracts under which Entergy SASI receives a monthly fee for its

services and  guarantees that such services will result in a

minimum level of energy savings to its customers.  Entergy SASI

typically solicits business from commercial and industrial

facilities, undertakes an energy audit of the facilities, and

develops a projection of reduced energy costs that should result

from its services.  Entergy SASI then enters into a service

contract with the customer under which Entergy SASI agrees to

install new equipment and/or modify existing equipment and to

maintain the new system.  Entergy SASI usually funds the initial

cost of developing, acquiring and installing the systems,

equipment and other energy efficiency applications  that  are

recommended as a result of the energy audit, and is repaid

through the monthly fees paid by its customer under the service

contract.  Although the contracts are for a fixed term, they may

contain an option for prepayment.



     Entergy SASI's energy management activities include acting

as an energy services contractor for non-affiliated electric

utilities to assist them in meeting DSM program goals ("DSM

Services").  By entering into "maintenance free" contracts of the

type described above with the utility's commercial and industrial

customers, Entergy SASI works with the utility to achieve its

proposed demand reduction targets.





     Additionally, Entergy SASI from time to time acquires

existing energy management contracts  from other energy

management and DSM contractors. Entergy SASI  hereby  requests

authority to provide funding for the implementation of energy

conservation measures by other energy management and DSM

contractors and, in consideration thereof, to acquire by

assignment the benefits under such contracts (in the event that

such activity is determined by the Commission to be subject to

Sections 9(a) and 10 of the Act).  Following receipt of the

Commission's authorization, Entergy SASI proposes to acquire such

contract rights or benefits in connection with DSM programs that

may be implemented by one or more of the Entergy System operating

companies.    For example, the approved Least Cost Integrated

Resource Plans for the City of New Orleans provides for the

implementation of approved DSM measures by independent local

contractors ("DSM Providers") for the express purpose of reducing

electric demand and/or usage.  Entergy SASI intends to offer

funding to such DSM Providers to enable them to carry out (and

provide customer financing for) the approved DSM measures.

Pursuant to the terms of an April 6, 1994 Settlement Agreement

between Louisiana Power & Light Company, New Orleans Public

Service Inc., Enterprises and Entergy SASI, and the Alliance

Against Utility Competition, New Orleans Chapter, such funding is

to be provided (subject to receipt of requisite authorizations)

in the aggregate amount of up to $1 million per month for the

twelve-month period following the adoption of the DSM programs.

Thereafter, the aggregate amount of any additional funding will

be established by mutual agreement of the parties.  Although the

precise terms of such arrangements will not be determined until

the time of the applicable transactions, it is anticipated that

Entergy SASI will be repaid through assignments of a portion of

the monthly fees to be paid by customers under contracts relating

to the installation of the DSM measures.<FN5>

____________________

<FN5> The proposed funding arrangements will not involve the
      acquisition by Entergy SASI of any promissory notes.


<PAGE>

C.   Energy Management and Demand Side Management Consulting

Services.



     In the course of performing the energy management services

authorized pursuant to the 1992 Order, Entergy SASI has acquired

considerable expertise  relating to a wide variety of  energy

conservation  technologies and products (and related services ),

including but not  limited  to (i) lighting efficiency

technologies,  (ii) air conditioning and refrigeration/chiller

systems, (iii) boilers, (iv) air handling systems, (v) motor

drives, (vi) internal environmental controls, (vii) electrical,

steam and water systems, (viii) controls, and (ix) energy

management systems in general.



     As previously indicated, Entergy SASI provides energy

management services to energy end-users and, in some cases, in

connection with the DSM programs of other utility systems.   In

light of the current emphasis on the adoption of  measures

designed to reduce electricity demand and conserve  energy

resources (in addition to more traditional supply side options),

utility companies comprise a significant segment of the market

for energy management services.  In response to the demands of

their regulators, or on their own initiative, utilities

throughout the United States have adopted a wide range of DSM

programs, including energy audits of customer facilities, design

review of new construction and major renovations, direct

installation of energy conservation equipment at customer sites,

subsidies for the installation of such equipment, and monitoring

and reporting on the effectiveness of installed energy management

systems.  Entergy SASI's substantial technical and management

expertise in these areas can prove an invaluable asset to other

utilities in developing their own DSM programs, as well as to

other potential providers of energy management services and

energy end-users.<FN6>

_____________________

<FN6>   Notwithstanding concerns currently being expressed regarding the
        future of utility sponsored DSM programs in the advent of
        increased electric utility competition, utilities appear
        interested in Entergy SASI's service approach which allows energy
        conservation measures to be successfully implemented without
        requiring substantial customer subsidies or rebates to be
        provided by the utility.




<PAGE>

     Utilities and other firms providing energy management

services also need to evaluate the potential impact of their

measures on the use of other resources in a customer's facility

(such as water, sewer services, labor, maintenance and

materials).  For example, in providing such services there is

often a trade-off  between maximum energy conservation and

conservation of water and other resources that are utilized in a

customer's resource or facility.  Because the costs of such

resources (particularly water and sewer services) are

dramatically rising in some areas, energy management service

firms must also take these costs into consideration.  In the

process of conducting an audit of a facility, the energy

management firm acquires a detailed knowledge of the facility's

operations.  This knowledge (and related expertise in energy

management technologies) enables the energy management service

provider to resolve system design problems and to implement cost

effective  conservation measures in a creative and efficient

manner.  Entergy SASI has acquired the necessary experience and

skills to provide substantial assistance to utilities and other

customers in developing the desired "all resources" integrated

approach to providing energy management services (or developing

the ability to perform such services with respect to their own

internal facilities and operations).



     Based on the substantial and growing emphasis that utilities

are placing on DSM programs, and the national and global interest

in promoting energy and resource conservation, it is proposed

that Entergy SASI be authorized to provide consulting services

relating to energy management and DSM activities on a worldwide

basis.  Consulting services would generally  involve the

rendering of advice, know-how and management/technical services

for a consulting fee in order to assist energy consumers,

utilities, federal, state and foreign government entities and

others  with energy management and/or DSM activities.  It is

anticipated that the scope of such services would include, but

not necessarily be limited to, the following:  (1) development

and review of architectural, structural and engineering drawings

for energy and other resource efficiency, (2) design, development

and specification of energy consuming or conservation equipment,

controls, systems and technologies, (3) design, development and

marketing of intellectual property relating to the energy

management services business, (4) research and development,

evaluation and testing of energy management technologies, (5)

general technical advice concerning the use, benefits, planning

and/or administration of energy management and/or DSM programs,

and ( 6) general management advice and services relating to the

implementation of functions, practices and procedures incidental

to the conduct of the energy management services business and/or

DSM programs.



     Such consulting services would constitute an important

segment of Entergy SASI's overall energy management services

business.  Further, the performance of such consulting services

would enable Entergy SASI to utilize and further develop its

expertise in the energy management field and allow such expertise

to be shared with customers needing assistance on these matters.





D.   Removal of 50% Revenue Restriction.



     The Applicants hereby further request that the Commission

amend the 1992 Order to authorize Entergy SASI to conduct its

business activities outside the Base Region without regard to the

50% Revenue Restriction.  Entergy believes that maximum

flexibility to expand its energy management and consulting

businesses will improve its profitability and, indirectly,

benefit the Entergy System , as well as further national energy

policy objectives.  Continued subjection of Entergy SASI to the

50% Revenue Restriction serves no consumer or investor interest,

and merely restrains Entergy SASI from fully developing and

realizing the maximum potential energy efficiencies from its

business activities.



     The ability to expand its business into other geographic

areas will enable Entergy SASI to make more efficient use of its

existing resources and thereby increase the Company's

profitability with relatively little additional investment.  None

of the Entergy operating companies invest in or loan any  funds

to Entergy SASI, nor do the operating companies or Entergy

guarantee  any of Entergy SASI's obligations.  Accordingly,

System ratepayers  have not and will not bear any risks

associated with Entergy SASI's business activities, or the

proposed expansion of such business activities outside the Base

Region.  In any event, Applicants hereby represent that the

Entergy operating companies  will not seek recovery through

higher rates from System utility customers to compensate Entergy

or Entergy SASI for possible future losses at Entergy SASI or

possible inadequate returns on capital invested through Entergy

SASI.  Also, because the management of Entergy SASI is separate

and independent from that of the Entergy operating companies,

the proposed business expansion  will not cause management time

and attention to be diverted from the System's core utility

operations.  Applicants, therefore, submit that the proposed

business expansion should provide an excellent opportunity for

Entergy SASI to increase its profitability by permitting use of

existing resources and expertise to expand revenues with minimal

incremental investment and without any financial support from or

risk to System ratepayers.  An economically strong Entergy SASI,

in turn,  will be better positioned to broaden the implementation

of energy efficiency technologies that are economic alternatives

to traditional supply side energy production within the Base

Region.  This should allow additional reductions in peak load

energy requirements, and avoid the need to construct expensive

new generating capacity, thereby improving the   competitiveness

of System operating companies,  and increasing the overall

financial strength of the System.

     In addition to the anticipated System benefits discussed

above, Applicants believe that elimination of the 50% Revenue

Restriction, as it applies to Entergy SASI's business, is

necessary and appropriate in the public interest, given the

strong national interest in promoting energy conservation and

efficiency evidenced by the adoption of the Energy Policy Act of

1992.

This policy is clearly furthered by permitting expansion of

Entergy SASI's energy management services which have generated

substantial savings in peak energy usage, both within and outside

of the Base Region, thereby increasing the efficiency and

competitiveness of U.S. business by reducing the need for  costly

new generating capacity, as well as reducing related negative

environmental effects and dependency on foreign energy resources.



     Finally, Applicants submit that the Act does not, and the

Commission should not, impose the 50% Revenue Restriction on the

conduct of energy management and DSM services, or related

consulting activities, which are so clearly and closely related

to the core business of a utility, regardless whether such a

business is carried out directly by utilities or through separate

affiliates.   Whether or not a 50% of revenues test may be

appropriate to other businesses, consistent with the Commission's

recent order in Eastern Utilities Associates, et al., HCAR No.

26232 (February 15, 1995), the provision of energy management

services should be deemed permissible without any such

limitations, on the basis that such a business is "necessary or

appropriate in the public interest or for the protection of

investors or consumers and not detrimental to the proper

functioning" of registered holding company systems, and therefore

in accordance with the language and intent of the Act.



     The electric utility business today encompasses far more

than merely the "generation, transmission, or distribution of

electric energy for sale."   In response to rapidly changing

regulatory policies and market forces, electric utility customers

are  increasingly demanding  a broader array of energy-related

services and products, especially in the areas of energy

efficiency and conservation.   With competition mandated by

regulators (witness PURPA, prospects for retail wheeling ,

transmission access), the provision of services which cost-

effectively avoid the need for additional generating capacity is

a business that  has become an intrinsic part of  the traditional

utility business of providing kilowatts.   These energy-related

services, such as energy management services, DSM services, power

marketing and other derivatives overlap and complement

traditional utility activities.  In fact, many state commissions

have adopted regulations to foster DSM services via utility

programs.  Although utilities often provide these services

directly to their customers,  they may also choose to contract

with non-affiliated "energy service companies" with specialized

and proven expertise and capabilities to provide such services.

As indicated above, the growing importance of such services is

further evidenced by prevailing federal and state policies,

including initiatives in the Energy Policy Act of 1992, which are

directed at promoting utility sponsorship of energy efficiency

and conservation services and products.   Therefore, Applicants

believe Entergy SASI's energy management and consulting services

business should be viewed as  an extension of Entergy's core

utility business, which is very much consistent with the "public

interest" standards of the Act,  and not subject to the

limitations of the 50% Revenue Restriction.   Moreover, it has

the advantage of operating independently of any financial support

from or business risk to Entergy's regulated utility

subsidiaries.



E.   Entergy and  Enterprises Funding of Entergy SASI Activities.



     As described above, the 1992 Order authorized  Enterprises

to issue and sell to Entergy, from time-to-time through December

31, 1994, up to 17,000 shares of its common stock at a purchase

price of $1,000 per share, for an aggregate cash consideration

not to exceed $17 million.  Enterprises, in turn, was authorized

to use the proceeds to purchase from time to time through

December 31, 1994, up to 17,000 shares of the common stock of

Entergy SASI, at a purchase price of $1000 per share, for an

aggregate consideration not in excess of $17 million.  In

addition, in order to allow Entergy SASI to provide customer

financing in conjunction with its energy management business,

Entergy SASI was authorized to issue and sell notes to Entergy in

an aggregate principal amount not exceeding $100 million at any

one time outstanding from time-to- time through December 31,

1994.



     Entergy believes that the $100 million revolving line of

credit that has provided the funding for Entergy SASI's customer

financing program has negatively affected Entergy SASI's balance

sheet and resulted in unnecessary loss of business opportunities.<FN7>

In order to  provide management with the flexibility to establish

a more appropriate capital structure for Entergy SASI, and to

provide for Entergy SASI's working capital and other capital

needs, as described herein, the Applicants hereby request

authorization (a) for Entergy to make additional investments in

Enterprises of up to an aggregate amount of $150 million from

time-to-time through December 31, 1997, with such investments to

be made through any combination of purchases of Enterprises'

common stock and/or capital contributions to Enterprises<FN8>, and

(b) for Enterprises to use the proceeds of such transactions to

make additional equity investments in Entergy SASI and/or loans

to Entergy SASI (including the conversion of any such loans to

equity investments<FN9>), of up to an aggregate amount of $150

million from time to time, during the period through December 31,

1997.  Equity investments by Enterprises in Entergy SASI would be

made through any combination of purchases of common stock and/or

capital contributions to Entergy SASI.  Any loans made by

Enterprises to Entergy SASI would be evidenced by promissory

notes bearing an interest rate to be determined at the time of

borrowing (but in no event greater than the then prevailing prime

rate, as reported by The Wall Street Journal) and maturing no

later than ten years from the date of borrowing.  Upon receipt of

the Commission's authorization, Enterprises proposes to make an

initial equity investment that would be used, at least in part,

to prepay and cancel the outstanding notes previously issued by

Entergy SASI to Entergy (including accrued interest). Such

outstanding notes represent an aggregate principal indebtedness

of $72.3 million.  The existing Loan Agreement between Entergy

SASI and Entergy Corporation would be terminated at that time.

___________________

<FN7>   Entergy SASI's balance sheet reflects an unacceptably high debt
        to equity ratio as a result of the $72.3 million of aggregate
        principal indebtedness outstanding under the Entergy credit line.
<FN8>   The necessary funding for such investments will be internally
        generated by Entergy and will not be derived from  external
        financing.
<FN9>   The conversion of such loans to equity investments would occur,
        at the option of Enterprises, through Enterprises' forgiveness of
        the debt represented thereby.

<PAGE>

     The proposed recapitalization is expected to facilitate

Entergy SASI's access to additional financing from external

sources which is essential to the continued growth of Entergy

SASI's business, particularly in light of the recent expansion of

customer markets and products/services marketed by Entergy SASI.

To provide for such financing, Entergy SASI requests

authorization to issue and sell to non-affiliated third parties

during the period through December 31, 1997, up to $150 million

of commercial paper, promissory notes and/or other debt

securities, secured or unsecured (collectively, the "Debt

Securities").  Each of these Debt Securities will bear interest

at such rate, and will be due and payable on such date, as will

be determined at the time of the applicable transaction;

provided, however, that no Debt Securities will be issued and

sold if the yield to maturity of the Debt Securities would exceed

the then current yield to maturity on U.S. Treasury securities of

comparable maturities (subject to straight-line interpolation

when there is no comparable U.S. Treasury security), plus 400

basis points, and no Debt Securities will be issued for a term of

greater than thirty years.



     The investments by Enterprises in Entergy SASI (including

loans), as well as any proceeds derived from the proposed third

party financing, would be used by Entergy SASI from time to time

for the following purposes: (1) to repay its existing

indebtedness under notes issued to Entergy; (2) to provide

financing for customer contracts and funding for the

implementation of energy conservation measures by other energy

management and DSM contractors; and (3) to provide Entergy SASI

with necessary working capital in connection with its ongoing

energy management, consulting and other authorized businesses, as

well as to pay for general and administrative expenses and to

provide for Entergy SASI's other capital needs.  The Applicants

currently estimate that up to $12 million of the proceeds of such

investments and financings would be used for the financing of

other energy management service providers, and up to $5 million

would be used to provide working capital for Entergy SASI's

proposed consulting services business.   After repayment of

Entergy SASI's existing indebtedness to Entergy, the balance of

the funding would be  utilized to provide additional funding for

customer contracts and to satisfy the working capital

requirements of Entergy SASI's energy services business and to

satisfy other capital needs.



F.   Reporting Obligations.



     Entergy SASI will continue to file quarterly reports with

the Commission on the following revised schedule:   The quarterly

report for the first calendar quarter of each year will be filed

on or before August 15 of such year; the quarterly report for the

second calendar quarter of each year will be filed on or before

December 15 of such year;   the quarterly report for the third

calendar quarter of each year will be filed on or before February

15 of the immediately succeeding calendar year; and the quarterly

report for the final calendar quarter of each year will be

incorporated into Entergy SASI's annual report for such year,

which annual report shall be filed on or before May 1 of the

immediately succeeding calendar year.   Each such quarterly

report will include the  financial statements of Entergy SASI as

at the reporting date and for such quarter and such other

information as is required to satisfy the terms and conditions of

Rule 24 promulgated under the Act, in accordance with the

provisions of the 1992 Order.  In addition, each quarterly report

will include:

     (1)  A summary of the total assets and revenues of Entergy

SASI shown separately by type of activity including (i) energy

management services and DSM Services, (ii) consulting services;

and (iii) funding of implementation of energy conservation

measures by other energy management and DSM contractors;



     (2)  A summary of the total assets and revenues of Entergy

SASI, shown separately by geographic region for (i) the Base

Region, (ii) the United States excluding the Base Region, (iii)

all areas of the world excluding the United States.



     Entergy SASI will provide a copy of each such quarterly

report to the Arkansas Public Service Commission, the Louisiana

Public Service Commission, the Mississippi Public Service

Commission,  the City of New Orleans and the Public Utilities

Commission of Texas.



G.   Annual Reports.



     Entergy SASI will file annual reports with the Commission on

or before May 1 of each year for the preceding calendar year.

Such annual reports will include the following:



     (1)  A statement of estimated kilowatts saved during the

past year and cumulatively, both within and outside of the Base

Region through implementation of its energy management services

and through its DSM Services according to the utility sponsor

(utilities which sponsor programs on behalf of their customers).



     (2)  A schedule of terminated and/or canceled contracts,

their value, the amount of loss to Entergy SASI, and the reasons

for the termination.



     (3)  A schedule of actual accounts receivable written off

the books of Entergy SASI (i.e., bad debt expense).



     (4)  An aging of accounts receivable for account 143 -

Accounts Receivable and account 146 - Accounts Receivable from

Associate Companies.



     (5)  A schedule of any projects over $100,000 (determined by

contract gross revenues) broken down by DSM Services and energy

management services,  including the investment and, based on the

contract, the estimated future total project value (net

realizable value).



     Entergy SASI will provide a copy of each such annual report

to each of the local regulatory authorities identified above.



H.   Background Information with Respect to Entergy SASI.

     As of December 31, 1994, Entergy SASI had  assets of $89

million, and for the year ended December 31, 1994, consummated

contracts with customers that will produce for Entergy SASI

approximately $31 million in revenue over the terms of the

respective contracts.   For the year ended December 31, 1994,

Entergy SASI reported   revenues of $4.3 million and a net loss

of $10.9 million.   Entergy SASI estimates that approximately 45%

of its revenues were derived from sources outside the Base

Region."



Item 3. Applicable Statutory Provisions.



Item 3 is hereby amended and restated to read in its entirety as

follows:

     "The sections of the Act, and rules thereunder, which

Entergy considers to be applicable to the transactions proposed

herein are set forth below:



(a)  Entergy SASI's provision of          Sections 9(a) and
     consulting services                  10
                                          
(b)  Issuance of Enterprises' common      Sections 6(a) and 7
     stock to Entergy, Entergy SASI
     common stock to Enterprises,
     Entergy SASI promissory notes to
     Enterprises, and Entergy SASI Debt
     Securities to non-affiliated third
     parties
     
(c)  Capital contributions by Entergy to  Section 12(b) and
     Enterprises and by Enterprises to    Rule 45
     Entergy SASI, loans by Enterprises
     to Entergy SASI, and conversions of
     loans to equity investments
                                          
(d)  Acquisition of Enterprises' common   Sections 9(a) and
     stock by Entergy and Entergy SASI    10
     common stock and promissory notes by
     Enterprises
                                          
(e)  Request for authorization for        Section 11(b)(1)
     Entergy SASI to conduct its business
     activities without regard to the 50%
     Revenue Restriction


     In addition, Entergy SASI's proposed arrangements for

providing funding to other energy management contractors, and/or

the acquisition by Entergy SASI of customer contract rights or

benefits in connection therewith, may be subject to Sections 9(a)

and 10 of the Act.



     To the extent that the proposed transactions are considered

by the Commission to require authorization, approval or exemption

under any section of the Act or the rules thereunder, other than

those specifically referred to herein, the Applicants hereby

request such authorization, approval or exemption."



Item 5.  Procedure.



The second paragraph of Item 5 is hereby amended and restated to

read in its entirety as follows:

     "The Applicants respectfully request authority  to file

quarterly and annual reports  pursuant to Rule 24 with respect to

the transactions proposed herein, as more specifically set forth

in Paragraph F of Item 1 above."



Item 6.   Exhibits and Financial Statements.

           (a)  Exhibits

           H-1    Suggested Form of Revised Notice of Proposed
                  Transactions for Publication in Federal Register.


<PAGE>
                            SIGNATURE

     Pursuant to the requirements of the Public Utility Holding

Company Act of 1935, the undersigned companies have duly caused

this amendment to be signed by the undersigned thereunto duly

authorized.





                                   ENTERGY ENTERPRISES, INC.
                                   ENTERGY CORPORATION
                                   
                                   .
                                   By:     /s/ Michael G. Thompson
                                           Michael G. Thompson
                                          Senior Vice President,
                                      Chief Legal Officer and Secretary
                                   
                                   ENTERGY SYSTEMS AND SERVICE, INC.
                                   
                                   
                                   By:     /s/ Michael G. Thompson
                                            Michael G. Thompson
                                        Vice President and Secretary
                                   
Dated: April 25, 1995






                                                      Exhibit H-1



                    SUGGESTED FORM OF NOTICE

                                

                                

     Entergy Corporation ("Entergy"), 639 Loyola Avenue, New

Orleans, Louisiana 70113, a registered holding company, and its

wholly owned non-utility subsidiary  companies, Entergy

Enterprises, Inc., ("Enterprises"), Three Financial Centre, 900

South Shackleford Road, Suite 210, Little Rock, Arkansas   72211,

and Entergy Systems and Service, Inc. ("Entergy SASI"), 4740

Shelby Drive, Suite 105, Memphis, Tennessee 38118, have filed an

application-declaration under Sections 6(a), 7, 9(a), 10,

11(b)(1),12(b) and Rule 45 of the Public Utility Holding Company

Act of 1935 (the "Act").



     Pursuant to order of the Commission dated December 28, 1992

(HCAR No. 25718) in File No. 70-7947 (the "1992 Order"), Entergy

SASI was organized as a wholly owned subsidiary of Enterprises

that would provide energy management services to commercial,

industrial and institutional customers, with an initial focus on

lighting efficiency.  Specifically, it was expected that, in the

conduct of its energy management services business, Entergy SASI

would perform detailed analyses and audits of customers' energy

systems and facilities to determine potential energy savings and,

to assist the customer in achieving these savings, it would

provide the following energy management services:



     (1)  design and installation of energy management

technologies and implementation of conservation and energy

management programs (including installation of controls on

lighting, space and water heating, air conditioning,

refrigeration and ventilation equipment and modification of

inefficient equipment);



     (2)  performance of maintenance of such systems;

     (3)  monitoring and reporting on the performance of the

technology and systems; and



     (4)  training of customer personnel in the operation and

maintenance of the systems.



     Pursuant to the 1992 Order, Entergy SASI is authorized to

provide energy management services, without limitation, to

customers within (a) the service territories of the Entergy

operating companies, Arkansas Power & Light Company, Gulf States

Utilities Company, Louisiana Power & Light Company, Mississippi

Power & Light Company and New Orleans Public Service Inc.

(collectively the "Entergy System"), (b) Arkansas, Louisiana and

Mississippi (i.e., states in which the Entergy System sells

electricity at retail), and (c) certain limited areas outside

those states (the area described in (a) through (c) above being

referred to collectively as the "Base Region").  The 1992 Order

also permits Entergy SASI to solicit and serve customers outside

the Base Region to a limited extent and subject to the condition

that at least 50% of the Entergy SASI's annual revenues be

derived from its business activities within the Base Region (the

"50% Revenue Restriction").



     The Applicants now seek additional authorization for Entergy

SASI to provide consulting services related to energy management

and demand-side management ("DSM") activities on a world-wide

basis.   Such consulting services would generally  involve the

rendering of advice, know-how and management/technical services

for a consulting fee in order to assist energy customers,

utilities, federal, state and foreign government entities and

others with energy management and/or DSM activities.



     It is anticipated that the scope of Entergy SASI's

consulting services would include, but not necessarily be limited

to,  the following:  (1) development and review of architectural,

structural and engineering drawings for energy and other resource

efficiency, (2), design, development and specification of energy

consuming or conservation equipment, controls, systems and

technologies, (3) design, development and marketing of

intellectual property relating to the energy management services

business,  (4) research and development, evaluation and testing

of energy management technologies,  (5) general technical advice

concerning the use, benefits, planning and/or administration of

energy management and/or DSM programs, and (6) general management

advice and services relating to the implementation of functions,

practices and procedures incidental to the conduct of the energy

management services business and/or DSM programs.



     In addition, Entergy SASI proposes to provide funding to

other energy management and DSM contractors to enable them to

carry out energy conservation measures.  Although the precise

terms of such funding arrangements will not be determined until

the time of the applicable transactions, it is anticipated that

Entergy SASI will be repaid through assignments of a portion of

the monthly fees paid by customers under contracts relating to

the installation of such energy conservation measures.   The

Applicants state that the proposed funding arrangements will not

involve the acquisition by Entergy SASI of any promissory notes.



     Entergy SASI further requests that the Commission authorize

Entergy SASI to engage in its energy management and  proposed

consulting services business without regard to the 50% Revenue

Restriction.   In support of this request, Entergy SASI states

that maximum flexibility to expand its authorized business

activities will improve Entergy SASI's profitability and benefit

the Entergy System, and is also necessary and appropriate in the

public interest, given the strong national interest in promoting

energy conservation and efficiency evidenced by adoption of the

Energy Policy Act of 1992.    Applicants also maintain that the

Act does not  require that the 50% Revenue Restriction be imposed

on the conduct of energy management and DSM services, or related

consulting services, which are so closely related to the core

business of a utility, if not intrinsically a part of the utility

business (regardless whether such a business is carried out

directly by utilities or through separate  affiliates).   The

Applicants place reliance on the Commission's recent order in

Eastern Utilities Associates, et al., HCAR No. 26232  (February

15, 1995), authorizing the removal of the 50% Limitation with

respect to the energy management services business of EUA Cogenex

Corporation.



     Finally, the Applicants request authorization (a) for

Entergy to make additional investments in Enterprises of up to an

aggregate amount of $150 million from time to time through

December 31, 1997, with such investments to be made through any

combination of purchases of Enterprises' common stock and/or

capital contributions to Enterprises, (b) for Enterprises to use

the proceeds of such transactions to make additional investments

in Entergy SASI (in the form of equity investments and/or loans)

of up to $150 million from time to time through December 31,

1997, and (c) for Entergy SASI to issue and sell to non-

affiliated third parties during the same period up to $150

million of commercial paper, promissory notes and/or other debt

securities, secured or unsecured (collectively, the "Debt

Securities).   It is proposed that the proceeds derived from

Enterprises' investments, as well as any third party financing,

be used by Entergy SASI for the following purposes:  (1) to repay

its existing indebtedness under notes issued to Entergy;  (2) to

provide financing for customer contracts and funding for the

implementation of energy conservation measures by other energy

management and DSM contractors; and (3) to provide Entergy SASI

with necessary working capital in connection with its ongoing

energy management, consulting and other authorized businesses, as

well as to pay for general and administrative expenses and to

provide for Entergy SASI's other capital needs.



     Any loans made by Enterprises to Entergy SASI would be

evidenced by promissory notes bearing an interest rate to be

determined at time of borrowing (but in no event greater than the

then prevailing prime rate,  as reported by The Wall Street

Journal) and maturing no later than ten years from the date of

borrowing.  Where Debt Securities issued to non-affiliates are

involved, the yield to maturity of such Debt Securities would not

exceed the then current yield to maturity on U.S. Treasury

securities of comparable maturities (subject to straight line

interpolation when there is no comparable U.S. Treasury

security), plus 400 basis points, and no Debt Securities would be

issued for a term of greater than thirty years.  It is further

proposed that any notes issued by Entergy SASI to Enterprises

may, at the option of Enterprises, be converted to capital

contributions to Entergy SASI by the forgiveness of the debt

represented thereby.






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